Bedros Keuilian Podcast Show - The Personal Development You Need to Grow Your Empire

Episode Date: December 9, 2021

Bedros and now CEO of Fit Body Bootcamp, Bryce Henson sit down to talk about personal growth and development when it comes to leading a team and building an empire. If you’re a listener of the Empire Show or The Fitness Franchise Podcast, your aim is to grow a business, serve and lead a team to success, and make an impact on more people.. But what if we had limitations above us based on how developed we are as an individual? Listen to this podcast to find out why it's so important to grow as an individual to grow in impact, meaning, and more profits. “ You, the leader, are the lid to any business. “ - Bedros Keuilian   00:46 - Introduction and “The Law of The Lid” 07:03 - The meaning of “Misogi” and Suck Fest 2 10:56 - Why confidence is derived from fulfilling difficult promises 16:35 - What was the most rewarding difficult challenge Bedros put for himself? 21:58 - The overwhelming temptations of convenience and comfort  28:41 - What’s the best thing one can take away about leadership, influence and growth through personal development?   Follow Bryce Henson on Instagram : https://www.instagram.com/realbrycehenson/?hl=en   Listen to the Fitness Franchise Podcast hosted by Bryce Henson https://podcasts.apple.com/us/podcast/fitness-franchise-podcast/id1353577754 Connect with Bedros Keuilian : Instagram - https://www.instagram.com/bedroskeuilian/ Facebook - https://www.facebook.com/bedroskeuilian/ Youtube - https://www.youtube.com/user/KeuilianInc Twitter - https://twitter.com/bedroskeuilian LinkedIn - https://www.linkedin.com/in/bedroskeuilian/   Buy Man Up and get Bedros' High-Performance Leadership Course for FREE: https://manup.com/   Subscribe to My Channel for weekly videos: https://www.youtube.com/bedroskeuilian    

Hey friends, welcome to The Empire Show. My name is Bedros Kulian, and this is a really awesome episode about personal growth and personal development. However, the episode that you're about to hear in just a moment took place on the Fitness Franchise podcast that I co-host along with the CEO of FitBody Boot Camp, our franchise, so what you're about to hear is an episode of the Fitness Franchise podcast. Be sure to go and follow and listen to. Subscribe to the Fitness Franchise podcast and enjoy this. episode. Welcome back, friends, to another incredible episode. I'm here with my man, B, and before we in today's episode, want to give you a friendly reminder, go ahead, like and subscribe on YouTube,

and write an awesome review on iTunes that we will keep producing this content for you for free. So here at our studio, and I thought it'd be really cool, B, to shoot an episode on personal growth development, because if you want to build an empire, you got to grow, you got to be able to lead to do so. Do you not? Well, I think it was John Maxwell in one of his books I think the 21 irrefutable laws of leadership where he talks about the leader is the lid of any business. The law of the lid, I think is principle number one.

Right, exactly. Principle number one, the law of the lid. And you, the leader, are the lid. So if you're a leader and your personal development is a five, and your emotional discipline is a six, and your ability to deal with adversity is a seven, you're never going to be able to hire nines and tens. They won't work for you.

Like a nine or a ten is not going to work for a six or seven leader. And so when I realized that, some 12, 13, 14 years ago, for me, I realized like, all right, personal development doesn't just mean, like, emotional discipline, mental toughness, and, you know, being consistent in the gym. Like, it's a, it's like a holistic approach. And that was kind of the spark of this episode. Totally.

And I have a few talking points, but I'll kind of dovetail in that little bit. But it's so funny, B, I know you were, you know, very transparent about your leadership journey, book Man Up, which is incredible. If you haven't read it, you certainly need to. But for many years, I was listening to you talk, you talk about leadership and growth and how you, you know, were a weak leader and then a developing leader. And we met in 2012 when I've launched my first FitBody Boot Camp. But honestly, man, it wasn't until about like 2015, 16, when I had like a really bad experience, I just, my team wasn't dialed in enough where I wanted to be as they are today. And your just message hit me like, you've been talking about leadership all this time.

And then it's like, ah, I got it. Like, I am the lid of my business. And it was at that point that it really made a sincere stab at it. And it's a work in progress, but it's made all the difference. And you know why that is. And I remember having that exact experience, too, thinking like, hey, I'm a leader. I'm a great leader. I'm a fine leader.

We think that because it says CEO on our business card or on the corporate paperwork, that founders, CEO, et cetera, that we're automatically a leader. And, yeah, to some point, we are. But we could lead our business to success. we could lead it right off of a cliff. And sometimes we're blind, right? So we have blind spots. We're blind to the things that we lack to become better leaders.

And so it does, until it hits you in the face where you have a situation like you did or I did where I had a massive panic attack and realized like I'm, you know, at the time, I resented the handful of employees that I had. I hated going to work. I felt like I was an imposter. I didn't feel like I was mass. managing my energy and my time, my productivity well. And I felt like any minute now, the bottom is going to fall out of my whole life,

never mind the business of the whole life. And that led to a Monday morning panic attack, which I thought was a heart attack. And that led to going, all right, you know, working with a therapist because the doctors put me on Xanax to kind of help manage my anxiety and stress. And I lost all creativity, man, when I was on Xanax. And it just numbs you so much that I had no desire to work. be creative. And so I said, hey, Doc, I can't do this. Zanix thing. He goes, have you thought about working with a therapist to kind of talk therapy through your anxiety and kind of panic

attacks that you're having? And that's when I started working with a therapist. And there I started to learn about emotional discipline, mental discipline, halt, hungry, angry, lonely, tired. Those things trigger anxieties for me. And then from there, I realized, like, I started reading these Navy SEAL books where I realized to them, they've dealt with such adversity in war that what is a nine or a 10 on the stress Richter scale to me is like a three or a four to them because they've dealt with so much crap. Totally. Right?

In battle. I'm like, how do I get their mindset? And then I realize like all they ever do is tough things that people go, oh, that's impossible to do, but a Navy SEAL can do it, you know, where they do like 25 pull-ups. great. And, you know, Ray Cash Care, former Navy SEAL, one of our dear friends, and he works with us. He does 1,622 push-ups every Saturday morning live on Instagram. Beast mode, man. Beast mode, right? And it's like, holy smokes. Wow. And you went, if you were to jump in and do two, three, four rounds with him on that, all of a sudden, you're like, man, I did something on a Saturday

morning I don't normally do way out of my comfort zone on live Instagram. And you feel this little jolt of confidence and a little jolt of competency that grew in you. And all of a sudden, that lid goes higher. And so once I figured that out for me, I started doing these six-week challenges that were, you know, trained for six weeks, run a marathon. Because I had told myself, I'll never run a marathon. I'm not made to run a marathon. I'm not made to run, period. I'm just here to lift weights and eat proteins. And we do that. We paint ourselves into a box of, here's who I am, are a new identity, when really the human physiology, psyche is so pliable if you give it new challenges. And so I started doing these different six-week challenges to put myself

out of my comfort zone, things that were uncomfortable to me that I was afraid of doing, jujitsu, MMA fighting, train for six weeks, run a marathon, surf challenge, rock climbing, and all those things led to me having a better emotional mental discipline. where I'd walk into HQ and if someone's freaking out over something that has gone wrong, they were freaking out at a level 8, 9, or 10. And when I would hear about it, I'm like, easy solve, easy fix. It was like, to me it was a two or three because I'd done such scarier and tougher, more difficult things in such a short period of time of six weeks.

And I'm like, oh my God, I cracked the coat of the Navy SEAL, you know? So to me, that was a huge thing. And you've done your versions of that. So I suppose we ought to talk about it at some point. Yeah, and I'll jump in, but I do want to flip back to the Masogi challenge, which you fired up last year. Yeah, yeah. And actually, let's take a left turn there. I know you just kind of talk to our HQ team that you're putting on, I guess, round two of the event that we did last December, although with a different spin.

Suckfest, is it, is it not? Yeah, yeah. The Japanese are very eloquent. Yes. And they call it Missougi. I'm more of a knuckle-dragging animal, so I call it suckfest, because it's something. sucked last year, didn't it? I mean, you joined me. So last December 3rd of 2020, myself, you, Diana, my wife, and like two or three others here from HQ, we decided from sundown

to sunup that we were going to hike Chino Hills. And so in 13 hours, we got in 37 miles, untrained. 37 miles. 37 miles. And hills, not the straightaways, right? 10 more or 11 more than a marathon. Right. And so what Masogi is, and I just learned about Musogi the year previous, Misogi is an ancient Japanese practice where right around December, as they're coming on to a new year, the practice would be almost like this cleansing of yourself,

of doing something very difficult, so tough that there's a great chance that you may not make it through. Not as in that you will die, but that you may just give up and not do the amount of time or distance or whatever that you're going to do. Not succeed. Yeah. An example of Musogi that I read about was, and this was something, you know, there's a lot of great waterfalls in Japan. And so somebody would commit to, I'm going to go and stand under that cold waterfall where just pounding water is hitting me.

I'm going to do it for 10 hours straight. And they're just going to stand under there and go into this trance and to this place of meditation of cleansing. preparing themselves, well, if I just did that, then I'm going to take on this new year like a beast. You know, and I'm like, oh, that is cool. And so that's how suckfest was born last year. And while it was just five or six of us that did it, this year the suckfest is, you know, we're going to work out. We're going to do two sets in the gym and then run outside of our gym and then run around the building, which is two-tenths of a mile. And they go back in the gym to do two sets of 15 reps each and then run outside.

run around the gym again, which is two-tenths of a mile. And we do that 136 rounds, and we'll have done 4,080 repetitions in the gym, and we'll have done 26.2 miles of running, which is the equivalent of a marathon. So let's reverse engineer that because we were just at your housewarming party this past weekend, which is awesome. And Dai was kind of saying this is kind of a, not a tradition, but this is actually how you do circuit training with the family. Yeah.

You know, some sort of like weight lifting component. Yeah, we call it shred burn. Shred burn. Shred in the gym. And then you run outside around the building, burn the fat. Yeah, copy. We just gave it a goofy name. And that's kind of how this Moseogi came to do.

Yeah, yeah. So I was like, all right, December's coming up. What am I going to do to Moseogi myself, to challenge myself to do something very sucky on a weekend when everyone else is going to rest? And I was like, ooh, what if I did shred burn to a point where we did a marathon? on. Well, how many laps would that be? 136 laps. Okay. Well, how many reps? What would I be doing in the gym? Oh, my God, it would be over 4,000 repetitions on biceps, triceps, back, shoulders, chest, legs. And so I go, hey, son, hey wife, hey daughter, you guys want to do it? They go, yes. And then I announced to the HQ.

And so now we've got 20-some-odd people, including a few fit body owners, actually, who are going to do it with us. Yeah, actually, I have two of my local team as well that respond to the call. I think it's so so valuable because at the end of the day, in order to derive confidence, you've got to do hard stuff, right? It's really self-confidence. And your friend, Ed Millett says this, is, you know, creating confidence is self-trust. It's keeping the comments, promises yourself, and executing out those promises. And for me, probably one of the biggest ones to kind of lay the foundation, and we'll kind of go back

and forth in a little bit, a few of our stories here, but it was actually fitness. when I moved from the Midwest and, you know, certainly had, you know, a nice upbringing there. And nothing wrong with the Midwest, but I say this would love not the fitness capital of the world. And, you know, in 2005, I moved to L.A. and I was really excited about that. But, you know, I had little professional skills to offer the world. I wasn't in shape. I had 20 pounds of body fat, 20 pounds less of muscle. And I was, you know, not insecure. I didn't have this vibrance for life. and a fortuitous situation happened to me

where a good friend of mine moved to California and this guy was ripped, he was shredded in college, all the girls loved him and he was just a really fit guy. So, you know, I knew fitness was hard, I knew it was challenging and when I finally mustered up enough courage to ask him, if he could show me a little bit

out-circuit training and all that. He said he would, however, he's like, Bryce, I've got to be honest with you, like dozens of guys have asked me this and not one person has stuck with it because it's not easy, it's hard, and it takes a lot of, you know, grit and determination. And so I said, you know, screw it, let's go.

And, you know, when I first went in the first few weeks, I'm not going to lie, man, it was brutal. It was miserable. I hadn't, you know, weight, weights in my life and doing circuit training and squatting and pressing and then eating clean nutrition. I mean, it was horrible. And I thought about quitting so many times, but it's about sticking through. And what I learned in experience is when you do hard things, you grow yourself as a person, you gain more confidence, you gain more clear, you gain more influence, and really that's what leadership's all about.

So that's really probably, you know, for me, one of the first kind of misogis that I did that's, you know, led me to sitting here with you today. Yeah. Well, you know, it's no surprise there's that saying, and your story reminded me of it, that when you choose hard, you have an easy life. When you choose easy, you have a hard life. And you chose to do hard things. And therefore, it's not that therefore life got easy for you, is that when you do,

hard things like wake up early control your calories and your in your nutrition when when there's bagels and donuts and everyone else is running to Starbucks getting the frapp of macachito and you're like hey I'm just going to drink an iced coffee that's got like 12 calories right and you have this discipline of consistently working out where I've always said if if I don't for whatever reason I miss my morning workout I am not allowed to go to sleep unless I work out that evening even if it's two in the morning and when it becomes a non-negotiable for me there's been times I've been in the gym at two in the morning working out. Love that.

Because it's a promise I'm keeping to myself, which builds confidence and reputation. Like, you know, if someone's like, hey, what's B's reputation? You're like, well, I know him. Like, if he says he's going to do something, he does it. But if deep down inside, I say I'm going to do a workout and I don't, I'm like, no one will know. But you will. And I know. And my subconscious mind knows that I'm unreliable.

And so when we do these hard things that most people, organically gravitate towards comfort and we choose discomfort, then life gets easy because when hardships do come, economic crash, bad news about a family member getting sick, coronavirus in the world going into fear and lockdown, you go, oh, you know what? I know how to handle this. I've got the mental discipline to take this one step at a time. This is easier for me to handle and it's difficult for that person to handle because they chose easy. They constantly chose the easy path to stay an extra 10, 20 minutes in bed, to eat crappy food, to skip their workouts, to say one day I'm going to start working out but never worked out.

They've chosen easy so much that they've lost their spine. They've become a gelatinous mass of indecision. And therefore, they operate out of a place of fear when something scary happens, whereas the person who's kept their promises and done hard stuff and dealt with adversity for a sustained period of time, goes, you know what? That hard thing for everybody else seems easy to me. And it's because you've just developed that strong mental muscle, emotional muscle, physical muscle to endure. You know, I was falling apart as a leader, man, back in 2011, 2012. I just felt like I was such an imposter. I wasn't meant to run a large business, like a franchise. What did I do to get myself into this? And it wasn't until I had

that anxiety attack in 2013. You know, it's funny. You sometimes think like, man, this bad thing happened to me. That was my saving grace. It made me a better husband. It made me a better father. It made me a better entrepreneur and leader. All of our businesses just skyrocketed, hockey stick. As I became a better leader, it was no coincidence that Fit Body Boot Camp hit the Inc. 5,000 list three years in a row of fastest growing franchises. Entrepreneur magazine's, top 200 franchises two years in a row. And I could directly connect the dots of me doing hard stuff and the business growing, my relationships deepening, like those dots connect.

And it's been such a neat experience to see that firsthand. Totally. Now, what would you say kind of looking back to be, kind of flipping this back to you? Because, you know, we talked about your six-week challenges, you're surfing, you're running, your BJJ or Brazilian jiu-jitsu. say in the last handful of years has probably been the biggest challenge for you. The BJJ, the Jiu-Jitsu has been the biggest challenge and I'll tell you why. Most everything else, the running of a marathon, like you go, I hired a running coach,

but she wrote my program for the six weeks which was an accelerated training program, right? So then in six weeks I can go from never running to running a marathon. But then I would go out and run on my own, you know, I got no one yelling at me, twisting my arm over my ear and, you know, getting me to tap out and cry. Same with surfing. Like I hired a surf coach, but that's just you and the waves, and you get it. Rock climbing, same thing. MMA challenge was while we were boxing and there was some grappling.

Something about the jujitsu, three days a week, all my training for all these six-week challenges, the rule is it's going to be three days a week, two hours for each training session and then at the end there's got to be a thing. There's got to be a race, a competition, a climax, yeah. And you always have some sort of guide or a coach with you. Yeah, yeah, because I'm trying to get really good in such a short period of time that I hire a coach who can help me get passed out of learning curves quickly. And so I hired Pete Sutton. He's a third-degree black belt, just a human gumby in terms of how pliable his body is. And he's forgotten more than like the average black belt knows about jiu-jitsu. So now he comes to, he came to our gym, BK strength,

and we put out the mats, and it's just me and him for two hours. And so immediately I'm intimidated because while I'm strong and big, he showed me within the first 10 minutes of session one that he can just manipulate my body and give me pain and discomfort and cut out my airway. He could choke me with the airway choke. I didn't even know there was a blood choke. In other words, he could stop the blood from going to my head, and therefore I could pass out that way. Or he could do an airway choke where he could stop my breathing, and therefore you pass out from lack of oxygen. Or he can make you tap out from anywhere from your ankle to your knee, to your hip, to your neck, to your elbow, to your wrist, to your shoulder, by some kind of manipulation. And there was a session with him.

Bryce, where I felt like I'm in control. I'm under him, but in jiu-jitsu, as Ed will tell you here, in jubes. Jiu-Jitsu, if you're under someone, you actually have greater control as long as you're on your back. Like, that's a good position to be in. So I'm like, oh, I got him. And I'm like trying to manipulate his neck and get around his collar to choke him with his ghee, right? And he's putting up a bit of a fight. Little do I know he's using his feet to get my, I don't even know if it was my knee or my ankle in something where all of a sudden I'm so busy here with my hands. And I'm like, Ow, out, out, out. But the pain is like in my leg, and he just starts laughing. He goes, yeah, I just, you know, a little trickery.

You're smoking mirrors. Well, you're, you think I've got, you're doing something here. I've got you there. Imagine being so talented. And so I would drive, I would drive away from those jiu-jitsu sessions, feeling like I was hit by a truck, only to know that within 24 hours, I got to be back on the mats with this, like, psycho. Savage man. Yeah. And, and I remember a couple times, truth be told, driving down Central, I picked up my phone and I was going to text them, like, hey, coach, Pete, running late at the office, so can't make it, but no worries, I've already paid you, so you're good to go. Because I have that inner conversation, like, do I really want to deal with this guy right now?

But I'm like, you know what, dude, just go do it. And every time I would have those inner negative conversations, I would just force myself, like, to go do it. And every time within the first 20 minutes on the mats, I got comfortable and more comfortable and more comfortable to the point where we would warm up and then we'd do that. this thing called shrimping, et cetera, which is a little warm-up technique and then a way to get out of a jiu-jitsu hold. But then, you know, we tap the mat, high five, and off we go, rolling, et cetera, and not, I've never pinned him once and never got him to tap out ever in the six weeks and three

times a week per week. But I felt so confident that, all right, so great, he's choking me out. Let me just see how this feels. Okay, I'm blacking out, tap. And all of a sudden, the last two or three weeks of the six-week challenge, this weird confidence built-in, me that God forbid if I'm in a tussle with someone who is trained, I know how to get my way out of it. I may not be able to pin them yet or choke them yet. I know how to get my way out of it and get in a dominant position. But man, was it intimidating? Man is it scary when the world like this part?

He's so good. He goes, all right, just let me go with it. You tap out and I'll let go. He goes, now your left side is going to start blacking out. Like, he could control the blood flow on whatever side of my head. And it would just, like, someone's drawing a black curtain, Bryce, from your left to your right. And I was like, all right, all right, I tapped. Dude, great little show thing that you did.

Fantastic. I'm good. But it's scary. And I realize part of it is I'm a control freak, right? Like, it's control every element around me. And someone now all of a sudden controls my blood flow, my airway, and my joints. It was a pretty scary thing. Yeah.

But it created so much personal growth. That's what the growth happens. Actually, Bejvres reminds me, we're with our mutual friend, CJ, who just did the project and was, like, very open and speaking in the project, modern day, night project. Man, that is like a test of mind, body, soul. And he was telling me when he was, you know, younger, you know, his father, you know, kind of didn't give him the confidence they needed in certain aspects of life. So he's kind of like walked through life with this little chip on his shoulder, this little kind of like wanting. And he was always being afraid of claustrophobic. So when he went through the project and through that 72-hour experience, you know, when we went through.

that body back situation. Incredibly, incredibly challenged for him. But as he recounted the story, passed the project. He got through it. And he's like, dude, there was many times I thought about quitting, but I freaking sucked it up.

And I got through it. And on the back of the other side, and I've heard it from him. And I've probably heard it from like, probably 15 guys that have gone through it. That is the best experience of their life because they faced their fears. They did hard stuff.

And they got better from the experience. Yeah. It really is neat how, even though we are naturally programmed to run towards comfort and convenience. And look how convenient life has gotten where we could sit here and order a chicken salad from habit and it could get here by the time we're done with this podcast. And then you could sit here and order groceries to get to your house. And you could say, I want bananas that are green or yellow or have the little brown dots

and almost ripe. Like that's how specific you can be with Instacart. So life has gotten so convenient. We've gotten so comfortable. And we are designed for convenience and comfort. because the caveman didn't have much convenience for comfort. So he was always looking for it. None.

None, right? And when he can create a little bit of fire and, okay, there's a little bit of comfort warmth. When he could find a little cave, and okay, there's a little comfort security. I could, I found water, convenient. I could just put in a little thing and bring it to my wife and kids. That was a good thing. But now we're overwhelmed with so much convenience and comfort, and yet we're programmed to seek it out that we see all this convenience and comfort,

communes and comfort and we just go, oh my God, I'm going to Netflix and eat bonbons and purge watch and binge watch, whatever it's called. Before you know it, you're just like a sloth and you've weakened your mental, emotional, and physical state. And when something hard happens in life that's like a four or five on a Richter scale, it feels like a 10 or a 12 on a Richter scale because you've just atrophied your mental, emotional, and physical muscles. And so we have to Now, fight our instincts and seek out adversity, seek out hardship, and avoid comfort and convenience. Like last night, I worked out at 9 p.m. with die, and we did shredburn, except on the straightaways, I decided to sprint, because I'm really trying to lean out more. So on the long straightaway behind the gym, I was like, I'm going to sprint.

And there's my second workout of the day. I'm keeping myself at a very low carb. carbs right now just because I'm trying to get leaner. And so not a lot of energy. And once we were done with our five rounds of shred burn, I was like, hey, babe, before we put on our jackets and leave, I just, I'm dripping with sweat. I laid it on the turf and I just felt the ground of,

the hard ground of the turf felt so good and comfortable. It felt like my mattress in that moment because that workout for 48 minutes was so hard. and if I just walked into the gym and laid on that ground, you're like, this is uncomfortable. Or if I walked into the house and laid on my bed, I wouldn't enjoy that bed as much as I did after a 48-minute workout where I came home, showered, and then laid in my bed.

I'm like, oh, what a... I mean, you enjoy the comforts of life more if you go put yourself through hardship just before that. Totally. And it's interesting. You just kind of spark memory being that, you know, this is a fitness podcast and we're talking about leadership and growth. you know, human nature is to seek comfort, is to seek the path of least resistance,

kind of like the electrical current, always seeks the path of least resistance. That's the same with human nature. And you think about it, I mean, shoot, man, we're going through the, what in my opinion is the real pandemic, the obesity pandemic, only almost half our population is statistically obese. Another, I think, 20% is severe obese. And it's not because of lack of knowledge. It's not because of lack of education. If you ask the average person the street be, you know, what's better for me?

A chicken salad or a tub of Ben and Jerry's ice cream? They're going to tell you the salad, right? But there's a disconnect in terms of actually choosing the hard because let's face it, the Ben and Jerry's tastes a lot better. Amazing. But it's critically important not only for you as a fitness professional, you as a leader, but also too for the impact that you want to make in your community. So people interestingly enough ask me, oh, there's so much competition nowadays.

and, you know, there's this gym and there's that gym. It's like, no, if you can put together a strong program, if you can develop yourself as a leader, if you can do hard things, if you can build more confidence and you can instill that in confidence of your team, there's a big market for people that basically need what we do. Yeah, yeah. And by the way, going back to what you said,

you're also a role model. You're a role model to your spouse, your role model to your kids, you're a role model to people around you. And so, yes, it's tastier to go to Ben and Jerry's versus the chicken salad. However, people are watching. And if little people are watching, like my son and daughter, my daughter is 13, my son just turned 16, they're like gym rats. They go to our gym, they work out with us, they track their macros in terms of like they know what healthy eating is.

They certainly get yogurt land whenever it's like a cheat night for us, right? So they know how to binge and eat sugary foods just like I do, just like my wife does. but it's so cool to know that they're never going to go off track with their diet and workout because we led through example to be out of shape, overweight, and then to tell your kids, like, hey, you should work out and eat right. Those dots don't connect. No. All they're thinking is hypocrite.

Hypocrite. Hypocrite. But then to just constantly see mom and dad working out because when they were little puppies, Andrew and Chloe, we couldn't go to the gym at night together. So, Dai did her gym workout in the morning. I did my gym workout. But you've been to our house. We've got that driveway, the 65 yards uphill.

They would watch through the window as they were playing with their little toys and stuff. They'd watch through the windows. Mom and dad did 10 hill sprints every night before coming in and hanging out with them. And that to them was like early on programming, coding, and instilling a discipline in them that now we're like, hey, guys, we're going to the gym. And they're strapping their shoes on and excited to go. They're in. We're dragging them along. Yeah.

So, I mean, to kind of, you know, put a climax on this B, I mean, what's the big takeaway, you know, for audience who are interested in personal growth, development, leadership, influence, you know, doing hard things, but do you want to put a bow on it? Yeah, I think the best thing to do is what I tell the some of the guys, all the guys that go through the project. I'm like, look, you just graduated the project, 75 hours of hardship or a Navy SEAL and a Marine pushed you through physical challenges. And then, of course, I push them through emotional, deep work, you know, addressing traumas, limiting beliefs, abuse that they had gotten that kind of put a false identity on them, et cetera. So 75 hours of mental, physical, emotional, just trauma. That's no other way we could do it. It's almost like we bring healthier trauma to a formerly traumatized human. But you graduated this, but if you don't keep doing hard stuff, it's easy to say.

slide back into the person that you were. And so guys, I recommend that several times a year, you give yourself a six-week challenge. And so the climax here would be that if you're watching this or you're listening to this, pick a six-week challenge. Maybe train for six weeks and run a marathon. Maybe learn to surf in six weeks. Maybe do jiu-jitsu challenge. Maybe pick up a new language and try and master it in six weeks like you have. You know, there's so many great things you can do. Our friend, Andy Fursilla, has a program called 70. hard. And obviously it's not six weeks. It's 75 days for phase one. Like, go do that. But pick a discipline, pick a challenge for six weeks and do it. And when you do, when you stick to it,

you will respect yourself more at the end of it. You will have greater confidence with yourself, greater relationship with yourself. That critic, who's always talking negative stuff in your head is replaced by the advocate who says, out a boy, out a girl, you did something. you kept your promise to yourself. And all it was is a six-week challenge that then you'll do again, you know, eight, nine, 10 weeks from now because the moment you stop, you slide back. And the moment you continue to go, that momentum builds and the momentum builds. Momentum builds.

And for me, you know, it was first lifting weights and getting fit. And then all of a sudden it was moving to another country, okay? And then as I gain more stamina, then, okay, I could open a business, okay, then I could open multiple locations. Then as it turns out, I can be the vice president of an international franchise. Now I can be the CEO of an international franchise. But the message here, friends, is one thing leads to the next. And either you're moving behind or you move forward.

And the only way to do that really is to challenge yourself. Well said. Well, said. Well, I know you got a ton of value today. And as always, assuming that you did, go ahead and give us a like and a subscribe on YouTube and write an awesome review on iTunes that we can keep producing this content for you for free. That's all for today. Thanks, B.

Thank you.