Bedros Keuilian Podcast Show - Top Ten Lesson of Empire Building - 100

Episode Date: May 24, 2019

On this special 100th rendition of Empire Show, Bedros and Craig cover their 10 favorite empire building lessons. The biggest lessons from episode 1 to 99, from the likes of Bedors, Craig, special guests Ed Mylett, Tom Bilyue, and more! If you are an entrepreneur and want to build and 6, 7, or 8 figure empire but don’t know where to start, you are at the right place. Watch or listen now to discover the best tips for starting and running your business by some of the most influential people in the entrepreneurial space.   “Most people can’t keep promises” “The more you can stack up your Goodwill bank account, the more you can stack up your actual bank account” “It’s about friends helping friends”    “We overestimate what we can do in one year”   - Bedros Keuilian   Here’s what you’ll discover: 1:30 - Why you shouldn't go all in on a business partner 6:30 - When you're trying to build your confidence, it’s all about integrity 8:30 - Why you need to live up to your full potential, and it will help lead to your success 10:30 - Why you need to come with a giving hand, and how it will help you out in the end game 13:55 - Why you need to “human up” in both your personal and professional life   “You don’t need a business partner” “Make sure your vision is so big, others visions can fit into it” “The first year is going to be difficult” “5 figure lifestyle”    - Craig Ballantyne   Follow us on Instagram: @bedroskeuilian / @realcraigballantyne Buy Man Up: https://manup.com/

Welcome to episode 100 of the Empire Podcast Show. My name is Bedros Kulian here with Craig Ballanty, and you are in for a special treat because two years we've been pumping out the Empire Podcast Show, and we are proud and happy to say that we are the top 10 business podcasts on the planet. Thanks to you, our viewers and listeners. Craigie! Happy anniversary, buddy. This is going to be absolutely amazing.

First of all, you look spectacular. Thank you. I mean, 100 episodes in and you look fantastic. I'm getting younger every show. Yeah, you sure. So is that airline? Yes. You look fantastic.

So what we have on this episode here is something really special. We did kind of a bit of a roundup, the top 10 lessons from our last 100 episode. So, you know, if there was ever a place to start, if there was ever an episode to recommend to your friends, like, hey, I'm thinking of going into business, becoming an entrepreneur, or maybe they're already entrepreneurs and they're having these problems, they're frustrated, they're overwhelmed. just tell them, hey, look, start at episode 100 and then start at episode one after that and work your way up to it and binge watch or listen. So let's get started the top 10 lessons throughout the last 100 episodes. Yeah, I'm going to start with my favorite one. My favorite lesson about Baderos Kulian is something that we covered, I think we covered

this in actually a couple of episodes, is the no partners, is don't go all in on partners right away. I see this all the time. Like, I'll get these messages from like 21-year-old entrepreneurs. and like, hey, my business partner and I think, whoa, whoa, you're 21 years old. What do you need a business partner for? And it's a crutch, right? It's a crutch.

They don't want to do it all themselves because they think they're going to fail. And they think that if I have a right-hand guy, a left-hand gal, she's going to do all the work. They're going to do all the work. We're not going to fail because I have this partner. And, you know. Do you think that it maybe makes them feel like there's less of a risk if I have a partner because we're spreading the load of the risk amongst two of us? I think there's that.

And then I think it also makes them feel like, yeah, I got a business partner, man. So we're going to go twice as fast. Yeah, this is the real deal. Yeah, we're like something because we got a partner. Like Charlie Munger and Warren Buffett. Well, they're business partners, so I need one too. Well, they think that it also makes it more of a real business if you have a partner. We have no sales and no product, but I have a business partner.

Yeah. So it's like the easiest thing to get them a quick victory. Yeah. But one of my favorite things about you is that you never, you never took on a business partner for a fit body boot camp. But people, actually, people I have saying this the other night at dinner, and they were like, but you and Pedroos are partners, but we're partners in a side hustle. Yeah, you know, we got our own real things where we call our own real shots. And that's the way that I think most people should start out.

You know what? Get some painful lessons on your own because you don't need a business partner. You don't need to make an email copywriter your business partner. That's another thing that a lot of people do. It's like, oh, I don't know how to do this, so I'll just give somebody a piece of my business. That ain't a good idea at all. No, he hire those people. In fact, one of our Empire Mastermind members right now,

I'm helping him carve out somebody who he gave a piece of his business to that he didn't need to. He just needed to have given her $3,800 a month's salary is what we deduced. And let me tell you, she doesn't have a lot of nice things to say about him right now because she says, well, I was a partner, and now I'm really excited because he's got Bedros and Craig as a coach. And he's like, oh, man, I don't know if I want to give her 15% when really she's doing $3,800 with a work each time.

No, it's just you can hire a contract out, you know, get hired guns, you don't need partners. All right. So that's my, one of my favorite lessons. Yeah, yeah, that's a great lesson. And by the way, for those of you wondering, Craig and I are partners, but we should also go into the story and tell you that we've known each other a long time before we even became business partners. So it's no different than a marriage, right? Like, be willing to... It is quite different than a marriage.

All right. That is true. That is true. That is one time I found you in my bed. Well, that was in Miami. I was just at that hotel last week, too. Was it the epic hotel? No, it's the Fountain Blue Hotel.

The Fountain Blue Hotel and beautiful Miami. This was, I don't know, some... 2011. You are so good. Actually, might have been 2000. Yeah, 2009, 10, or 11. So, 2009, 10, 11, and we were younger and a little bit more rambunctious. Craig and I found ourselves at a private party at a nightclub where Jay-Z was performing.

And one of our Internet marketing friends had reserved a giant kind of a giant kind of private area. Yeah, it was Evan Pagan. Evan Pagan. Yeah. And so we went, and before you know, I had never seen you shotgunning Red Bulls and beers, and that was pretty impressive. I had never been that drunk in my life.

And you were going on Disney Cruise the next morning? Yeah, the next morning, the family was going to come out, and we're going to go on a Disney cruise. So I'll tell you guys a story in the coolest way possible. Next thing I know, Craig is talking up some beautiful young lady. Who is like a Marine? She was a Marine and a helicopter gunner. Yeah. She was not only just a Marine, like she's the, she's a woman in the helicopter, like, gunning down the bad guys. Yeah, pretty badass. And she was swiping through the pictures and she was showing us. And so, of course, I was very excited here for Craigie. And her friend was from San Diego and I made friends with her friend. And I said, hey, look, I'm really drunk. I need to sober up, help me out. So next thing I know, I end up in their room, but just me and the friend and reading room service. And then in the door kicks open like the Pope.

and in comes Craig and the friend, the Marine helicopter gunner. And there he is, eating salmon, and I'm very confused. Yeah, and this is like four in the morning. Like, you know, Miami goes off, right? And while I should tell you this that very quickly I knew what was about to go down in the bed next to me there. And the last thing I remember seeing before I passed out on the bed that I was sitting on eating salmon was my buddy Craig Ballantyne here in his boxer shorts and his tank top.

And at the time, you wore glasses. I have my glasses on. Yeah, yeah. Handsome, handsome. What happens in Miami apparently does not stay in here. Makes it to the Empire podcast show after a decade. Yeah. So business partners, you probably don't need them.

But you do need a good wingman when you go out. Yeah, indeed. So that's my first one there. And, I mean, you've interviewed so many awesome people in this show. Ed Milet, Tom Bill Yu, Dean Graziosi. Got any big lessons from those guys? Yeah, yeah, yeah, I do. So let me tell you one from Tom Billu here.

A big lesson I took away from Tom Bill you is this, that when you are trying to grow your self-confidence, the best thing you can do is maintain credibility with yourself. And the example he gave on that episode was this, that he goes, Bezos, if tomorrow morning I say I'm going to wake up at 3 a.m. and then go to the gym on a fasted stomach and work out. He goes, you won't know and anybody else won't know if I don't do it. He goes, but my subconscious mind will know, and I'll have lost credibility with myself. And when you lose credibility, you lose trust.

You lose trust, you begin to lose self-confidence. And this is why most people don't have confidence, because they can't keep promises to themselves. You want to know what confidence is. It is making a promise and keeping a promise to yourself. And as Tom Billu says, having credibility with yourself so that when you go, look, when I say, I'm going to wake up at 3 and work out on an empty stomach, I do it. So that when you say, well, look, I'm going to take on a whole new industry. Like right now I just invested in a 51% in the software company that's way out of my space.

Like I'm going all in because I have so much credibility with myself. Like I know I will dominate that. I will learn what I need to learn in that industry because I have so much credibility with myself. But if I didn't, then that would be just another thing to self-sabotage. Absolutely. And you know what? Tom Bill You is going to be one of our keynote speakers at the Empire Summit, right? Yes, Empire Summit.

He's going to be there. And he's the co-founder of QuestBars, a billion-dollar company, which is a, not a small time racket. No. So if you do not have your tickets to the Empire Summit, get them at theempirusumet.com. It's going to be amazing. I got a good one from Ed Milet. Yeah. You want to hear that one?

Yeah, yeah. All right, so Ed Milet says, Ed Milet says, now I'm going to shake the world up here for a moment, and I know all of you are going to send me messages, and I appreciate you for it, for loving me and trying to save my soul. But I don't believe in God as people know it. I don't believe in religion as people know it. I believe there's a higher power, and we can talk about that over some beers if we ever connect. But all that said, Ed Milette says that when I die and go to heaven, St. Peter is going to show me a picture of who I could have become in life.

And he goes, I want to make sure that I have reached such high levels of my potential here on earth that when I go up there, I'm identical twins with the man I'm supposed to be. right and I thought that was so powerful and that doesn't you know whether heaven or the universe or the higher power whatever it is that you believe in just know that we all are born with a massive amount of potential most people do not tap into it but now when I look at it like Edmyslet does like holy crap man what if one day at the end of my life I'm shown what the potential of me could have been versus who I really am and those two guys don't even recognize each other that is a sad regrettable state Yeah, that is one of my favorite things from Ed. But my second favorite thing from Ed is his statement that you want to get other people's visions to fit inside your vision.

Have a vision that is so big that, you know, somebody else who has a great big vision still fits their vision into yours. And what that means is, you know, if somebody has a vision to be a great salesperson, the greatest salesperson on the earth, well, you know what, they can still fit that vision inside of your vision, which is to have the greatest company on the earth. And you can have this greatest salesman on the earth. and you have a whole bunch of people with big visions on your team, all fitting into your big vision, man, that is going to make out for a great company. That is. That is. So another one here that we really want to talk about,

which is a big takeaway from one of our most popular podcasts, was filling up that Goodwill Bank account. Oh, yeah. Right? And listen, guys and gals, I've never been an author before. I wrote the book, Man Up, and it became a Wall Street Journal bestseller. We've sold it over 20,000 copies at full price in a matter of, five and a half months. All that happened because two years building up to the launch of the book,

I went and I made a list of people who already had my customers. It was the Ed Milettes and the Tom Bill Ews and the Tim Grovers and Gary Vaynerchucks and all these guys, Andy Fasillas, all great fantastic thought leaders. And I said, what could I do to add so much value to their life that when my book comes out, they would be inclined to promote my book. And I spent those two years literally actively adding value to their life. Sometimes it meant showing up to an event and buying a ticket and being in the audience and shaking their hand and saying, hey, here's the value I can add. Sometimes it was buying 250 copies of their books and passing it out at my kid's school.

But the more you can stack up in your Goodwill Bank account, the more you can stack up your financial bank account. And I think most people have it so asked backwards. They think they can just go to a Craig Ballantyne and go, hey, Craig, you've got a big list. People know you as an influential person, and I've got something that will benefit your list. So can you promote it? I'll even give you commission. Well, why is Craig going to do this for 30 to 50% commission? Doesn't even know you, doesn't know what kind of service or guarantee or support you'll give his customers when he could just promote his stuff and keep 100% of that revenue. And so it's about friends making money. with friends and that's really what the Goodwill bank account is about is come with a giving hand

first, add value to people's lives and the friends will help their friends. Yeah, absolutely. And then there's one here that I had never heard you say until you set it at my perfect life retreat last year and then you set it on the show once or twice is the first year you have to bleed hard. And I think that is really, really great. It goes back to these people that are just getting started and they want to have a million dollars, but they have what I call like a five-figure lifestyle, a five-figure commitment, a five-figure mindset. Listen, if you're waking up late and you're not doing your deep work and you're not doing all these things and you're not investing in yourself, you're not going to become a millionaire.

You've got to go really, really hard. That first year is going to be difficult, but you're going to be really, really successful. What you said at my event was, and on the show is that, hey, listen, you're going to have to tell the family, hey, I'm going to sacrifice this first. year in order for us to be in a great position for the rest of my lives. Yeah, a year from now. That's exactly right. And most people see, and it goes back to we underestimate or we tend to overestimate what we can achieve in a year. Yeah. And then we underestimate what we can achieve in five years. And if we were just fully committed,

oh, I love the way you put it too. You got a five-figure lifestyle, five-figure belief system, five-figure habits, five-figure motivation, yet you want a seven-figure business. Like those dots will never connect in any number. Yeah, it was because I actually had a coaching call with a client the other day. He wrote down in his big vision statement, he wants to have a $10 million business. And he gets up at 10 o'clock in the morning, and, you know, he spends the first hour with, you know, not doing work. And I'm like, well, this is a five-figure lifestyle. Yeah.

You know, and so that's exactly it. So that was lesson number six is you got to bleed hard for that first year. All right. Next one over to you. So the next one over to me is this, the man-up lesson. Lesson number seven, the Man Up lesson. And as I wrote Man Up, it was a really great opportunity for discovery. And there's many lessons in Man Up.

People always asking what does Man Up stand for? Is it only for men? No, it's really human up, right? I believe as humans, we are top of the food chain. And when you're top of the food chain, we should act like it. And I've talked about, like, if we went into the parking lot right now of our complex here, we would see in people's cars, you know, burger wrappers and empty soda cups and containers, etc. Why is their car a mess? Because if your car is a mess, your mindset's a mess.

Five-figure lifestyle. Right? Again, going back to the five-figure lifestyle. And so how you do anything is how you do everything. And so the whole lesson behind man up is to human up, which is really to stop making excuses, take control of your situation, and reach your fullest potential. And one of the best ways to do that is to buy into this idea of becoming a fighter jet, having higher standards of expectations, parting ways with people in your life who are crop dusters, right, and seeing yourself as like this elite fighter jet

that is meant for more in life. And not enough people do that because they surround themselves with crop dusters and they go, hey, look, I belong in this group. No, you don't. If you're in a group and you feel like you don't belong and you feel like, oh, they're a little inferior than me me and I think I'm meant for more,

but you're afraid to make the leap, we're here to tell you, make the leap. That's what the man-up lesson is about. make the leap, become the fighter jet you're meant to be, and say goodbye to the crop dusters. Yeah, that's huge, huge right there. So the next one is the show that I tell the most people to listen to is Empire Podcasts episode 82. 82. 82.

And it is basically, we talked about five wealth building lessons in that one. And that's where I do my little rant on the hard advice, the hard advice. And so I love this. I have so many people that come to me, they want to sell motivation, they want to sell mindset, they want to sell sold-centered, heart-centered healing and chakra healing and all this stuff. And I'm like, listen, this is not going to work. It's not hard advice. Your hard advice is something that, and this is kind of comes from my business partner, Matt Smith. He always gives me a hard time. He's like, man, you got some good motivation. You're a good cheerleader and you got some good productivity stuff, but it's not

hard advice. And hard advice is helping people make more money, you know, teaching them how to become better at sales, how to become a great email copywriter like our friend Jason Capital, that sort of stuff helps people make more money. The next one is how to lose weight. I mean, I made all my money helping people how to lose weight. And how to lose weight could be anything from how to eat vegan to how to build muscle to how to get abs. It's anything in that in that niche market. And then there's also finally how to get more sex, which is essentially anything that in, you know, makes you be more confident, more greater ego, but but not actually you can't sell how to be more confident. I mean, that can be the end result, but it has to be more about power and ego.

Hey, that lesson there that you've shared once before in episode 82 and that you shared again, I believe is the strongest lesson because no matter what, if you're listening to the Empire podcast show, is to listen to this because you want to be an entrepreneur. And if you're going to be an entrepreneur, you've got to have the hard things to sell, which is either to teach people how to make more money, how to lose weight, or how to get more sex. And far too often, we see people selling everything in between in the grays and not the black and whites. Sell the black and white and then give them the gray they need. You get a great example of that is, look, everyone wants to get married or find Mrs. Wright,

or at least the next Mrs. Wright or Mr. Wright, whatever their lifestyle is. For that to happen, they might need to learn to dress better, smell better, have more confidence, speak better. Those are four different things that some coach out there might be teaching. Wow, I teach men how to dress better, but I can't get any clients. I teach men how to hold conversation, but I can't get any clients. I teach men how to smell better, how to bathe, how to do their hygiene, right? You'd be surprised. There were some dudes that run into that's like, dude, you just climb out of a dumpster?

Wow. Right? And then, you know, like, you can't teach that. Or I teach men how to have more confidence. Okay, like some guys like confidence coach. Right, right. That's great. They need it, but you can't sell it.

Yeah. But I teach you how to have nines and tens as their Friday night date. Oh, really? Well, tell me more. Well, I'm going to teach you how to dress right, smell right, speak right, look right, motherfucker. Right. Right. It's just coming about it a different way. Absolutely awesome. All right, number nine, over to you. What do you got there? Number nine, the old Dean Graciosi. Yeah. Now, big lesson here from Dean Graciosi is this, and all of you have this lesson, or this wisdom within you. The personal development space is huge.

And Dean Graciosi and Tony Robbins have done an amazing job of getting a foothold in that space. You have done an amazing job of getting a foothold in the personal time productivity space, right? Like self-discipline space. I've done a great job doing that in the fitness business space. Think about all the different sub-nishes there are. We've got a coaching client, Maria Mountain, who is the expert at not only teaching hockey players, she goes one deeper, hockey goalies. like hockey goalies like how many hockey teams are there in the world that she's going to teach the goalies but she makes multiple six figures

doing that so the lesson here is this and she's absolutely amazing maria you're the best from your boys yeah yeah hi boys yeah so it's so it's that niche market going deep it's a niche market going deep but even more than that it's this everyone's got some level of wisdom to share but they think they don't have enough and what dean really shared on his show was this like look dude you might be selling for a year maybe you've only been selling stuff for a year. But there's a guy who just gone into sales, and today's is day one. What if you can hold, charge him $1,200 and get 10 other people to pay $1,200, put

them on a Zoom webinar where over a two-hour period, you can time collapse your whole 12 months of learning, your experience in 12 months, into two hours. They would pay for that, and now in one day they got 12 months of knowledge and wisdom on selling. So you don't have to be Grant Cardone in sales. You don't have to be the Brian Tracy, right? If you're just a year into it, and Russell Brunson talks about this all the time, if you're just a chapter ahead of everybody else, you can teach them everything else that's in the book ahead of time, right? And so just know that this self-education genre is massive, but not enough people are willing to take what they know, extract it, and sell it as knowledge.

Yeah. And that leads me into the 10. 10th lesson, which is always having the call to action. ABC always be closing with the CTA because so many people, they get right up to the goal line. And they're just like, ah, they pull back. They pull back. And it's just like, listen, you have to make the ask. You've earned the right.

And we teach them all about coming with the goodwill, building that goodwill bank account, delivering amazing content, all of this stuff. No love and trust factor, not no like and trust, but no love and. trust. And once you get to that level, you have earned the right to make the call to action. And we've taught scripts on the show and we've just gone through so many things to help you make more money because you have to make that call to action. You have to make that big leap, take the action, and earn your paycheck. That's for sure. Dude, I'll tell you this. I've seen more horrible sales pictures that have ended with strong call to actions.

Yeah. Make the sale than strong sales pitches that have ended with weak call to actions. Think about this, how many of you, whether you're a personal trainer, a gym owner, a chiropractor, a dentist, a doctor, a real estate agent, a mechanic, a car salesman, whatever it is that you sell or offer, you're so good at what you do and you deliver such a great presentation and pitch. But then you say, well, now, what do you think? Do you think this is something you want to do? It's almost an implied offer instead of call to action. So, Mr. Jones, as you can see, option A or B would be perfect for you. Why don't we pick one of these two and get started today? And then you shut the fuck up and let them make an option because if they choose option A or B, they become a client or customer and you gain their money.

They gain the outcome of the service. But not enough people are delivering the call to action like you said, man. You're absolutely right. So, listen, we're going to make a call to action right now. You got to get to the Empire Summit.com because that is where you get your tickets for the event. It's going to be absolutely amazing. We have to get everybody there because, listen, this is just. like the surface, just scratching the surface of what you're going to learn there, what we're

going to teach you there. Plus, you get the Empire Playbook, which has more of these valuable lessons. Okay. So August 16, 17, a beautiful San Diego. Yep. Right. With Tom Bill, you and you, me, and some darn amazing Navy SEALs speaking as well. Yeah, yeah, yeah. I might even have the Navy SEALs kill a couple of people just for fun. All right. Hopefully it's not anybody from Canada. Where are your friends up there? All right, my man. It's going to be amazing. All right, listen, so make sure you join us at the Empire Business Summit. Just go to EmpirebusinessSummit.com and get your tickets now. Register now.

We are now in, what are we in May of 2019? So if you're listening to this in 2020 and you're like, hey, why is it not happening on August 16 and 17? Because you're already a year ahead of us. But if you're listening to this now and you should be, guess what? Go to the Empire Business Summit.com. Register for yourself because we're going to spend two days mentoring you with the best in business. This isn't just them taking the stage, by the way, in speaking.

Yeah. Like this is them taking the stage speaking, and then that night we're bringing the audience back to mentor you and literally give you the opportunity to ask your questions that are specific to your business to help you overcome the bottlenecks and frustrations and then help you exploit the opportunities that are available to you. And that's what's different between what we're doing with the Empire Business Summit and what everybody else does where they put people on stage and they vomit information and then they go away.

All right. Thanks for watching and listening to the episode. This is the 100th episode, so please do us a very special favor. Tag us with hashtag 100 episode and share this with as many of your friends as you can. And thank you always for watching and listening. Hey, thanks so much for being here for today's Empire Podcast show. We would love for you to do a quick little favor for us. Just go to iTunes and give us a five-star rating, leave a comment, share it with your friends.

And if you're interested in growing your business faster, go to bedroskoulian.com forward slash empire. fill out the application to see if you're a good fit for our Empire Mastermind group.