Behind the Bastards - How Nestle Starved A Bunch of Babies
Episode Date: August 10, 2021Robert is joined by Arielle Duhaime-Ross (Vice News) to discuss the Nestle infant formula controversy. FOOTNOTES:http://archive.babymilkaction.org/pdfs/babykiller.pdfhttps://www.businessinsider.com/pe...rsonal-finance/nestles-infant-formula-scandal-2012-6#not-even-your-kitchen-is-safe--17https://newint.org/features/1982/04/01/babies/https://www.nytimes.com/1981/12/06/magazine/the-controversy-over-infant-formula.html?pagewanted=allhttps://theurgetohelp.com/articles/formula-for-death/https://www.contemporarypediatrics.com/view/concise-history-infant-formula-twists-and-turns-includedhttps://www.theguardian.com/sustainable-business/nestle-baby-milk-scandal-food-industry-standardshttps://www.latimes.com/archives/la-xpm-1991-05-19-mn-2981-story.htmlhttps://www.reuters.com/article/us-nestle-babymilk/nestle-to-respond-to-baby-milk-criticism-in-coming-days-idUSKBN1FM18Fhttps://www.nber.org/papers/w24452 Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
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What's starving my babies? Shit. Ah, fuck, Sophie.
Robert?
That's not how you start a podcast, is it?
Why?
Well, it is appropriate to the theme of the podcast.
I thought it was great.
This is behind the bastards. Thank you, Sophie. Podcast, bad people.
Tell y'all about them.
And our guest today is Ariel Duim Ross. Did I get it right?
Close. Close. Close. You did pretty good.
You did pretty good. It's Ariel Duim Ross.
Duim Ross.
But you know what? That was a valiant effort.
I love that.
Well, valiant is the only word that could possibly describe me.
So I appreciate you saying that.
Ariel, you are a correspondent and host of the podcast Vice News Reports.
And you are currently in a closet, a little bitty padded closet.
Recording.
Oh, yeah. Oh, yeah.
I got my moving blankets surrounding me and my little padding.
I'm ready to go.
Excellent.
I used to have a clawfish when I lived in LA, except for, I only used it for about a week
and then I filled it with trash.
So what I'm saying is I respect your ability to actually commit to the clawfish
because it's hard.
It requires both a noble soul and a discipline beyond the kin of most mortals.
Well, that makes me feel good because I think my wife thinks this closet is extremely unruly
and like has no rhyme or reason because you haven't seen the top shelves.
It's not cute in here.
You can fit in it.
That means you have done an impressive job with the clawfish.
Well, thank you.
I'll take it.
Yeah.
Well, Ariel, how do you feel about, I don't know, babies?
I mean, I do not want a child of my own, but I like babies a lot.
Do you think like they should be fed?
Yes.
Generally speaking, I think they benefit from food.
Well, that really puts you on a different standing than our bastard today, which is
the Nestle Corporation.
Oh boy.
I'm actually really excited about this.
This is going to be great.
What do you know?
I'm sure, I think a lot of people, I don't know if most people have it.
I'm sure a lot of people have heard different things about like the Nestle baby formula.
I don't know, kerfuffle, disaster, quasi mass murder spree thing.
If you heard anything about this.
Is this, is this something that happened like, you know, relatively recently, like in Asia
slash Australia?
Is that that scandal?
If by relatively recently, you mean the entire lifespan of us and our parents?
That yes.
All right.
Okay.
Oh, good.
When I heard about this, I thought it was like a tainted baby formula thing.
I think that's how it was passed on to me through just like conversations with people.
That's actually not what happened.
It's way more fucked up than that.
If they had just like sold a bunch of tainted baby formula, that would have been so much
better.
So, so, you know, it's bad when you're rooting for tainted baby formula.
Tainted, because look, things get tainted, right?
You're going to make a lot of food for people.
Some of them are going to die from the food because manufacturing at scale is never perfect.
This is much worse than that.
So, we're going to get into that.
Are you ready?
Are you ready to take this journey with me?
Yeah, I'm ready.
If this is actually going to end up being an episode about how nutrition science is fucked,
I'm so ready for it.
I mean, there's pieces of that in here.
It's more fucked up than that because nutrition scientists are to give them credit.
Some of the people who are like trying to warn about this for a while.
But there's some complicated aspects of this history.
So, we got to begin way back in the 1700s, which is when medicine was like, you know,
not.
We didn't really have medicine.
But it was a time when, you know, men were men and they died of honest, God-fearing bacterial
infections from skinning their knees, playing stickball.
And in these early days, breastfeeding was the preferred way to feed infant children,
right?
And it's still the second best method of feeding infants today after Mountain Dew Baja
Blast.
But in those primitive days, scientists hadn't discovered Baja Blast.
And so breastfeeding was a pretty good solution, right?
If you don't have access to Mountain Dew, it'll do the trick.
Yeah.
It's pretty natural.
It's pretty easy to get.
Pretty natural.
Yeah.
Not as easy to get as Baja Blast.
But yeah.
It's, you know, actually breast milk, I've spent a lot of time reading about like science
or it's fucking amazing stuff.
Like it's sterile.
It has like just ridiculous amounts of nutrition.
It's incredible.
It's how babies get a lot of their microbiome in the first couple like days, weeks, months.
Immune system stuff.
Yeah.
It's almost as good as Baja Blast.
Now, there are some issues with breastfeeding, though.
One of them is that people like moms die, especially in the 17, 1800s and plagues and shit, right?
And so you wind up with a large population of infants and maybe there's nobody to breastfeed
them, right?
So that's a problem.
You also have cases of like especially back in the 17, 1800s, a lot more women died in
childbirth.
So there were a lot of reasons why you would have an infant and they wouldn't be able to
be breastfed just as there are today.
There were probably more reasons back then because medicine was a lot worse and it became
very common for families with means to hire wet nurses to feed their babies.
And again, this is like if you've got money, you can afford a wet nurse, right?
Because you are, you are not just hiring someone to feed your baby, you're kind of hiring someone
to feed their own baby less because that's the way it works in a lot of cases.
Well, so if I can amend some of that, I think that in some cases, wet nurses would like
feed their baby and then keep their milk going in various sometimes strange ways.
And then take on a different baby as well.
So like once their child was weaned off, then they would just keep going and take baby after
baby.
So it wasn't always the case that they were taking food away from their own kids, but
that did happen.
That did.
Yeah.
We're like, obviously I'm not, that is very important to note.
This is not going to be a complete history of the concept of wet nursing.
There were ways to do it where it was better or worse.
But it was very common, again, particularly for families of means throughout Europe and
the early US and the colonial period.
Families often would hire a wet nurse to live with them.
And in some cases, they would send the infant to live with the wet nurse and then take the
baby back once it had been weaned.
And if you're wondering, did doing this to impressionable young babies have any impact
on them?
My answer would be, of course not.
That's why everyone was so famously well adjusted in the colonial period.
Well, I'm sure that had no impact on anybody.
Now on that subject, it was also extremely common for enslaved people to be forced to
act as wet nurses.
And in this case, you are talking certainly that their babies are in many cases going
malnourished, especially since there was an idea among some people, again, people of means
that you shouldn't let a wet nurse nurse more than one baby.
So that was not, again, not universal, but it happened.
And it particularly happened with like, and again, not in every case of a slave acting
as a wet nurse, but there were a number of reasons why in some cases, people preferred
to use slaves as wet nurses.
One of them was that when you're talking about the colonial United States or the colonial
like the European colonies all over the world, there was an idea, an understanding that black
people were more resistant to malaria than white people.
And obviously they didn't know why they didn't understand much, but they had like early vaccines.
So they knew a little bit.
And there was an understanding that making enslaved women nurse their babies would confer
some immunity to malaria, which was probably not untrue, because as you stated, there is
some like your immune system, you get some of that from breast milk.
So that was a known reason at the time why they would do this very exploitative thing.
Now mother, yeah, it's not great.
And again, we don't have data on whether or not there were higher rates of infant mortality
for black wet nurses because they were being restricted from giving as much milk to their
own babies or giving milk at all to their own babies, because nobody cared about getting
that data because slavery was a nightmare.
But there were like obviously the people who were kind of being made to do that weren't
like they had an agency of their own.
And so there was a variety of like mutual aid breastfeeding networks established by enslaved
persons in order to make sure that like members of their community who underproduced milk
or who were wet nursing and being restricted from nursing their babies so that all of the
babies could get nursed like they developed mutual aid networks within themselves or within
their own communities.
So you're learning stuff already.
Yeah.
And these networks of caregiving were, I mean, that's pretty rad.
And they were, I would say those mutual aid networks were as beautiful as the actual profession
of wet nursing could be callous and horrific.
Here's how one black wet nurse, and this is post slavery, this is like 1911 in Georgia
described her duties, quote, I live a treadmill life and I see my own children only when they
happen to see me on the streets when I am out with the children or when my children come
to the yard to see me, which isn't often because my white folks don't like to see their servants
children hanging around their premises.
So a lot of bleak, not again, a lot of bleak aspects of this.
Now wet nurses were selected with care by families because it was understood that the
quality of the milk would determine the baby's future disposition.
There was this belief that like you had to make sure you had to pick a wet nurse with
a specific disposition because that got passed down to your kids like their personality in
some way did.
Or aspects of it.
Do you know what they looked for?
Well, one of the things they looked for was brunettes.
They were vastly preferred to blondes or redheads.
And this is again mainly in Europe where the wet nurses are white and they preferred brunettes
to blondes or redheads because their milk was said to be more nutritious and the children
raised on it had a more balanced disposition.
So yeah, I don't know.
I don't know how anybody comes up with these rules, but okay.
They weren't good at medicine.
So it was nonsense, right?
Like most things they believed.
Now during the 18th century in Europe, wet nurses were so in demand that governments
had to establish bureaus where they could register and live until they were needed.
The whole process came to be heavily regulated.
Wet nurses were required to undergo regular health exams and they were forbidden in a
lot of cases from nursing more than one infant at a time.
This was of course a problematic system and it wasn't even really ideal for the rich because
people die though, there was a constant need for mother's milk and more than could actually
be provided by natural methods.
So a lot of desperate people resorted to what was then called dry nursing, which was providing
animal milk to human babies.
And we've been doing this much further back in the 1700s.
There are records of people using animals milk to feed human infants as far back as
2000 BC.
So people, this has always been a thing pretty much that we've done because you got to figure
out something, right?
And are we just talking about cow's milk here or is it like something different else?
No, no, a bunch of different stuff, yaks and I think camels get used sometimes and donkeys
and horses and like every kind of milk people have ever found, they've tried giving to babies
basically.
Yeah, camel milk is a whole thing.
I once did a reporting trip to Australia where they have a bunch of camels because they
have a bunch of deserts and people brought them over and there's a booming camel milk
industry in Australia, strangely enough.
That's something I've seen a couple of camels in person but I've never gotten to drink their
milk.
I would love to.
Is it good?
Is it fine, salty?
Salty, say?
Salty.
That makes sense.
Yeah.
Camels are terrified.
They're so much bigger than you expect them to be.
And they spit.
They're huge.
They were so giant.
They spit so much.
Oh, man.
I did.
One of my fondest memories in Northern India was a little baby camel playing with a little
puppy dog in the streets of, I think it was Rishikesh.
That sounds adorable.
It was magical.
I love that.
So dry nursing can work, obviously.
You can keep a baby alive and it can survive off of other animals' milk but it's also
not ideal.
And it was observed, again, hundreds of years ago, they knew that if you dry nurse infants,
those infants have more health problems, right?
Because it's not what they, like it's not meant for them.
It's close enough that it can keep them alive but it's not what they're supposed to be having
because it's not, people aren't yaks.
Now doctors debated which animal was healthier for dry nursing and the general consensus
was donkey.
I don't know, again, I have no idea how they came to that conclusion but that was what
a lot of doctors were like, yeah, you got to get it.
It's the donkey milk.
It's the good shit.
And there were a lot of debates over whether or not animal milk should be warmed or boiled
or diluted or mixed with sugar and honey.
And we do now know that some variant of those things helps because you're supposed to break
down certain proteins that you can do by heating it up and you want to add in certain sugars.
Like I'm not an expert on how to turn animal milk into formula but some of this stuff worked.
Some of it was just nonsense like most medicine at the time.
Now the continued inadequacy of all replacement milks was very clear though.
Even the best replacement milk that they could come up with was not nearly as good as breast
milk.
And for years doctors and nutritionists struggled to develop a decent substitute.
And I'm going to quote from a write up in contemporary pediatrics, which is a medical
journal here.
In the early 19th century, it was observed that infants fed on altered cow's milk at
a high mortality rate and were prone to indigestion and dehydration compared with those who were
breastfed.
In 1838, a German scientist, Johann Franz Simon, published the first chemical analysis of human
and cow's milk, which served as the basis for formula nutrition science for decades
to follow.
He discovered that cow's milk had a higher protein content and a lower carbohydrate content
than human milk.
In addition, he and later investigators believed that the larger curds of cow's milk compared
to the small curds of human milk were responsible for the indigestibility of cow's milk.
Empirically, physicians began to recommend that water, sugar, and cream be added to cow's
milk to render it more digestible and closer to human milk.
By 1860, a German chemist, Justus von Leibig, developed the first commercial baby food,
a powdered formula made from wheat flour, cow's milk, malt flour, and potassium bicarbonate.
The formula, which was added to heated cow's milk, soon became popular in Europe.
Leibig's soluble infant food was the first commercial baby food in the U.S., selling
in groceries for $1 a bottle in 1869.
So you may notice right there, not cheap, $1 a bottle, that's a good amount of money
back then.
And this is cutting edge science at the time.
Right.
So that's why it's so expensive.
How far does a bottle go, dude?
I mean, I don't know how big is a bottle at this point.
I think you're talking like a day or so worth of feeding a baby.
Oh, yeah.
That's expensive.
That's pricey.
Yeah.
Now, this all brings us to the tale of one honoree, Nestle, I'm going to guess what
he winds up doing.
He came from a German Swiss family and he had an eclectic early career that included
apprenticing as a pharmacist and becoming a massive rape seed entrepreneur, which is
an unfortunately named seed.
In the 1840s, he got into the lucrative nut oil business, which is an unfortunately
named oil, and he started distilling rum and absinthe and selling carbonated mineral water.
In the 1850s, he started producing gas lights and fertilizers.
So this guy's doing a lot of stuff like that's a weird career going from a pharmacy to making
gas lights and fertilizer.
And at some point along the line, we don't exactly know when he started in the 1860s.
He decided to set his very weird mind to the task of creating a fully artificial baby formula.
And when I say artificial, what I mean is you don't have to add any kind of milk to
it.
It's powder and you just add water, right?
That's what obviously there's natural chemo, but that's what an artificial formula is.
You don't have to add an animal's milk to it.
Now, I've heard a couple of different stories purporting to explain why he started down
this path.
One is that he had a neighbor who was having trouble nursing her child.
Another is that he and his wife, although childless themselves, were horrified at the
high rate of infant death in their part of Europe and wanted to do something about it.
Now, during this period, breastfeeding had become increasingly unpopular among wealthy
women.
And there's a number of reasons for this.
One of them is that formula has started to become a thing, so it's fashionable to use
formula.
It's the newest thing.
It's this idea that formula is better.
It's seen as like cutting edge science, like it would be better than breast milk, right?
Yes.
There's also an idea that, I mean, not an idea, the fact that breastfeeding, you can't wear
the same fashion, right?
It changes the kind of things that you are able to wear, particularly in this period.
And so wealthy women don't like having to spend more time not being able to wear the
latest fashions of the days.
So it's possible Nestle just wanted to cash in on the fact that there were a lot of rich
women who preferred not to breastfeed, right?
That may have been it.
It's probably a mix of things.
Whatever his reasons, by 1867, Henri figured it out.
He combined cow's milk with grain and sugar to make a substitute for breast milk.
Acid and starch were removed from the wheat flour in order to aid digestion, and the whole
thing was dehydrated and powdered.
Like other formulas on the market, you just had to add water, which is, again, why it's
an artificial formula.
Now, because he was a deeply weird dude, Nestle called his invention kindermel, or children
flower, which was thought to be a more marketable term.
But sounds kind of, I mean, it is more marketable.
Liebig, the other guy, the guy who first comes up with a formula, initially called what he
created, soup for infants.
So both of these guys are making some odd branding choices here.
Some great marketing choices here.
So wait, forgive me for having missed this.
Where is Henri living at this point?
Henri, I believe he's in Switzerland when he's doing this.
Okay.
So he's marketing this in Switzerland.
We're not like in the US or anything like that.
Not yet.
No.
I mean, it quickly comes over here, but he's a German Swiss dude.
Okay.
Yeah.
So Henri's invention proved to be a better product than Liebig's, namely because it didn't
require access to any fresh milk.
And there were often fresh milk shortages in a lot of Europe and in other parts of the
world.
Like the US, this is less of an issue because we're cow people, but like a lot of times
you couldn't get the milk in Europe.
So this formula is a big deal for that too.
All you needed was water that had been boiled to ensure it was safe.
By the 1870s, Nestle's infant food was selling in the US for 50 cents a bottle.
So it's also a lot cheaper than the other stuff.
Now from the beginning, the Nestle Corporation warned that formula should only be used in
cases where breastfeeding was not possible.
Their early publications described the company as, quote, a strong supporter of breastfeeding
and believes that breastfeeding provides the best exclusive nutrition for babies in the
first six months of life.
And this is true, right?
Don't want to be anti-formed.
There's net like formulas necessary, right?
There are needs for it.
We're going to be talking about a lot of flaws in the industry, but it is by all objective
science best to use breast milk if you possibly can.
There's less.
Yeah.
There's a lot of shame for women who can't breastfeed and like, it's totally okay if
you can't breastfeed.
Absolutely.
It's really hard from what I hear, super painful.
So like formula is great for people who can't do it.
Yeah.
We're not trying to be anti-formula here.
We're anti the way companies start to market this stuff.
That's where the problem is.
Formula is a wonderful invention that saved a lot of lives.
And Henri Nestle is not a, he's kind of a weird dude, but he's not a bad guy here.
He just invents a good formula.
It works pretty well.
And Henri himself wrote that, quote, during the first month, the mother's milk will always
be the most naturally nutritious and every mother able to do so should herself suckle
her children.
So from the beginning, he's like, this is for people who can't, who don't have, there's
a lot of reasons why you might not be able to.
That's who I'm making this for.
It's not supposed to replace breast milk.
I gotta say, I'm still waiting for the bastard to come in here.
It's coming.
Because right now he kind of sounds kind of fine.
He's fine.
He never becomes a bastard that I'm aware of.
It's the Nestle corporation that does the bad thing.
Okay.
All he's done is tried to feed babies.
Now people being people, they quickly developed in a lot of the Western world an attitude
that formula was superior to breastfeeding.
Some of this was for, again, aesthetic reasons, right?
It's easier on people's breasts.
It's more cosmetically pleasant.
A lot of people see it that way.
So they prefer formula and because wealthy and educated women start to use formula rather
than breastfeed, a lot of poorer women who kind of like paid attention to what's happening
in the society pages think that formula must be better too because like, oh, well, like
these, the celebrities basically are doing this.
Yeah.
That's what the rich people are doing.
I should do it too.
It must be better if the rich people are doing it.
The use of formula grew common even among mothers who did not need it and the Nestle
corporation made bank.
Gradually, however, doctors began to recognize problems and I'm going to quote from a write-up
by students of the University of Oklahoma's Honors College on the history of baby formula
here.
By the 1930s, a connection between the use of baby formula and malnutrition formed.
Doctor Cecily Williams became the first doctor to observe this connection and denounce the
promotion of formula as a substitute to breastfeeding.
However, Nestle continued their aggressive promotion of formula over the course of the
next four decades, which resulted in a significant decrease in the number of mothers who breastfed
throughout the world.
So starting particularly early 1900s, you know, Henri stops being part of the picture,
right?
He doesn't live forever.
The company realizes, okay, people are preferring this to breast milk, why don't we market
it as better?
Like, what's the harm?
Why don't we try to sell people on like, this is a replacement to breast milk, not something
you can take if you need it.
This is something you should take because it's better.
All right.
Starting to sound bad.
Yeah.
Now, hearing that probably, the first question in your mind should be, how did they promote
formula over breast milk?
And the answer is oddly enough, the same way your middle school teachers warned you that
heroin dealers would get kids hooked on smack.
Usually in other formula manufacturers like Dumex and Abbott laboratories would donate
large quantities of baby formula to hospital maternity wards.
This saved the hospital money because again, there's a lot of infants who have to be formula
fed.
Their moms die, you know, whatever.
But the catch was part of the deal in order to get this free formula that you can give
to the babies who need it, the hospital has to give out free formula to every new mother,
right?
So they're trying to get you hooked on the idea.
Oh my God, that's pretty ugly.
Yeah, it gets worse.
So the early half of the 20th century is a period in which people tended to trust their
doctors implicitly, right?
We are not in that period anymore.
There's some downsides to that and some upsides to that.
But back then your doctor told you something, you assumed that's the word of fucking God,
right?
Right.
Now, doctors may not have thought much about what they were doing, right?
Because I think a lot of them, they're saying like, oh, well, free formula, maybe it will
help if they need it.
But that act of a doctor handing out formula was seen by a lot of patients as an explicit
medical endorsement, right?
My doctor gave me this.
It must be good for me or good for my baby.
This made hospitals into commercial platforms for private enterprise.
One Abbott laboratory sales manual laid out the stakes, quote, when one considers that
for every hundred infants discharged on a particular formula brand, approximately 93
infants remain on that brand, the importance of hospital selling becomes obvious.
And in fact, in the 1970s, Ross Laboratories signed a contract with New York City Hospitals
guaranteeing that each new mother who left would receive a free one day supply of similac
one day.
Because again, we get them hooked.
Yeah.
You know who else wants to get you hooked?
Oh, wow.
That was great.
Who?
Yeah.
The products and services and support this podcast.
I'm sensing an ad coming on.
Is that correct?
Oh, yeah.
I'm ready for it.
Go get me.
Nothing our advertisers want to do more than get you hooked.
They'll give you a one day dose of whatever the fuck it is we're selling.
Especially Sophie, did we land that big heroin ad deal?
Are we being supported by big heroin yet?
That's what we do.
That's what we do.
All right.
Well, you know, tie off, shoot up and come back for the next part of the episode.
Or don't.
Oh, God.
During the summer of 2020, some Americans suspected that the FBI had secretly infiltrated
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At the center of this story is a raspy voiced, cigar smoking man who drives a silver hearse.
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Listen to Alphabet Boys on the iHeartRadio app, Apple podcast, or wherever you get your
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What if I told you that much of the forensic science you see on shows like CSI isn't based
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The problem with forensic science in the criminal legal system today is that it's an awful
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I'm Lance Bass, and you may know me from a little band called NSYNC.
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This is the crazy story of the 313 days he spent in space, 313 days that changed the
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Listen to the last Soviet on the iHeartRadio app, Apple podcast, or wherever you get your
podcasts.
We're back and we're talking about the baby formula industry.
So baby or formula companies, right?
So there's this understanding, they have data on this going back into the 30s and 40s,
that if an infant is discharged on a particular formula brand, nearly always, they're going
to keep using that brand.
So obviously, you got to hook them early, right?
And they're consciously following, they're consciously following cigarette companies,
the way cigarette companies are good at this shit, right?
You want to pay attention to what they're doing.
And the formula company does a lot of the same things.
And so it becomes very important for different formula companies, of which Nestle is the
largest, to compete vigorously for a hospital's business, as this right up in the new internationalist
makes clear.
In exchange for giving discharge packs of formula to new mothers, hospitals get free
formula for in-house use together with equipment, literature, and a package of other services.
The most insidious of these is a free architectural service to hospitals, which are building or
renovating facilities for newborn care.
But laboratories helps design at least 200 maternity departments a year in the US alone.
The layout of these centers, whether by accident or design, make sure breastfeeding difficult
mothers are physically separated from their newborns.
Nurses can swiftly and conveniently administer donated formula and ready to mix bottles.
But establishing breastfeeding is more troublesome because instead of rooming in mothers and
babies together, babies must be carried long distances to their mothers for feeding, a
task that nurses resent.
The investment in architectural plans thus yields dividends in the form of new bottle
feeding customers, the entire lifespan of the building.
That's so sneaky.
This is written in like, this is 1973, but they start doing this in the 30s and 40s.
They start specifically pushing, we will build maternity wards to you, but we're going to
make sure that this is set up in a way that leads you to start bottle feeding these babies.
That makes it a pain, it not be the easy normal thing to breastfeed.
And here's the thing, breastfeeding, getting your baby to latch on is already a difficult
thing.
So if you're going to give parents another option and have your doctor endorse it and
have the nurses hate bringing your baby to you, like everything here is just designed
for you to end up using baby formula.
It sure is.
And it gets worse because they also do a lot of like, you know, Purdue pharmaceutical
shit like oxy shit, right?
Sure.
They do a lot of that quote, convincing doctors of the virtues of artificial milks or at least
neutralizing their resistance is the key to establishing bottle feeding.
Early milk companies spend untold millions of dollars subsidizing office furnishings,
research projects, gifts, conferences, publications, and travel junkets of the medical profession.
The American Academy of Pediatrics received a renewable $1 million grant from Abbott Laboratories.
The purpose is to generate physician goodwill towards the company and its products.
And Abbott Laboratories trade publication states, in effect, we are striving to make
the physician a low pressure salesman for Abbott.
They just say this shit.
And of course, it is the ordinary purchaser of artificial baby milk who must pay a portion
of the cost of every cocktail that a doctor sips at conventions, like the recent ski
and study symposium at a California mountain resort, which Abbott Laboratories helped finance.
Oh, my God.
So they're paying for your offices.
They're sending you on ski vacation weekends and they're consciously saying, yeah, paying
for your drinks.
And they're doing this because you're a salesman if you're a pediatrician, right?
Cool.
Good shit.
I love this story already.
This is not at all depressing.
And the formula companies are consciously aping tobacco companies who do this for doc.
That's why there's physician recommended cigarettes in like the 50s.
Purdue Pharmaceuticals copies this playbook for Oxycontin, right?
These are all like everyone's paying attention to what everybody does because it keeps working.
Now all of this, this whole system developed through the 30s and 40s and the formula industry
exploded in the 50s when birth rates soared after World War II.
Modern women primed to trust formula by their doctors, embraced it as a more scientific
and thus superior way to feed their children.
They also saw it as liberatory because in a lot of ways it was.
It means you're not, you don't have, you're not necessarily as stuck at home, right?
If you're a working mom, it makes it a lot easier to do that.
Makes it a lot easier to have a career of your own.
The impact this had was astonishing.
Roughly 68% of mothers born between 1911 and 1915 breastfed their babies.
Only 35% of mothers born in the early 1940s did the same.
So this whole, all of this, and again, it's not just the ad blitz, obviously, there's
also some social stuff happening right now, but there's a massive impact.
Like this is a really significant change.
The 1960s and 70s were also the period in which globalism really exploded, right?
This is when Coca-Cola floods the entire world.
The United States began selling everything it could to every one it could.
Coca-Cola replaced juice and other local beverages in the diets of millions of people in the global
south.
Then advertisements, slick and polished, promised a clean, ultra-modern life in imitation of
the wealthiest society ever known, and these advertisements came to dominate the popular
culture for dozens of nations.
At the same time, companies like Nestle and Ross Laboratories saw the so-called Third
World, which is how it's always referred to in their documents, as a great place to
expand their formula sales.
They started sending what they called mothercraft nurses into hospitals in poor nations.
These women are not often actually nurses, but they're dressed in uniforms that are specifically
made to look like the uniform's nurses wear.
So it confers authority.
So it confers authority, exactly.
They visit women in maternity wards and in their homes.
We'll talk about that in a second.
They would help new mothers with child rearing, so they're giving general child rearing advice
to new moms, and they're also subtly specifically promoting formulas that they had been hired
to sell.
Now, because these women are dressed the same as nurses in these hospitals, a lot of these
new mothers are convinced that they're independent healthcare professionals.
They work for the hospital, that they're not employees of the company's selling formula
because they don't say, I'm here for Simulac, I'm here for Nestle.
They say, I'm a child ringer, I'm a mother care nurse.
They have a couple of different terms that they use.
So a lot of these mothers very understandably take their advice to use formula as a considered
medical opinion because why wouldn't you, right?
Of course you would.
A lot of people would.
Here's how one mother described a nurse's sales pitch.
The nurse began by saying breastfeeding was best.
She then went on to detail the supplementary foods that a breastfed baby would need.
The nurse was implying that it was possible to start with a proprietary baby milk from
birth, which would avoid these unnecessary problems.
So she's saying breastfeeding is best if you can get this nutrient and this nutrient and
this nutrient, you have to make sure that you're eating all these specific things for
breast milk to be best or just give them formula.
So there's not saying breast milk isn't best.
They're saying breast milk is best, but you have to do these things.
And if you take this formula, you don't have to do these specific nutritional things.
Okay.
But to be clear, they're lying, right?
Yes, absolutely.
Of course.
Yes, yeah.
In the sense that when you're breastfeeding a child, that's, okay, I have not had a child
of my own, so I don't actually know this, but you don't need anything else other than
breast milk for a while.
I mean, you yourself need to be as like taking care, like you want to have a good diet, right?
Oh, I see.
If you are feeding yourself correctly, right.
Yes.
Well, yes, sure.
But I'm going to guess that feeding yourself correctly is cheaper than buying baby formula.
Sure is.
Sure is.
And it's also easier to do.
And even if you are malnourished because of some things we're about to discuss, it's
often still better to give.
Because obviously, if you're not well nourished, your breast milk is not as nourishing.
That's just the way it works.
But even in those cases, because of some stuff we're about to discuss, breast milk is still
going to be better for most of these babies, and we're about to talk about why.
But it's important you understand, the nurses aren't saying breast milk isn't as good.
They're selling, our formula makes this easier on you, and so it's safer actually for your
baby.
Now, by the 1960s, some health departments had started to get wise to the mothercraft
nurses and milk nurses.
In places like Singapore, they were banned from entering maternity wards.
So Dumex and other companies like Nestle got around this by having their nurses wait outside
the hospital gates to accost new mothers with free samples on their way home.
In Jamaica, nurses with Bristol Myers formula got around the ban on entering maternity wards
by copying down the names and addresses of new mothers.
They would basically send spies into the hospitals, find the names and addresses of new mothers,
and then go to their homes to leave free samples.
In the Philippines.
Oh, that's creepy.
Today though.
The only thing they need to do is just look at your browsing history, and then you start
getting like shit sent in the mail with a bunch of pamphlets about baby formula.
So yeah, you know, when you didn't have Google, you had to hire nurse spies.
So in the Philippines, milk and nurses would stock public housing projects looking for
clothes lines that had baby clothes on them, and then basically they would see like a diaper,
right?
And then they would go to that door and offer formula.
That's so gross.
I know.
Right.
It gets a lot worse.
So nurses were just one part of the sales pitch.
The other chunk was a marketing blitz.
Again, we've all watched the documentary Mad Men, 50s, 60s, 70s, this is when the advertising
industry is fucking exploding.
And these formula companies are very cognizant of that.
And they develop their own comprehensive ad blitz aimed at convincing women that their
breast milk was inadequate.
So again, because you have to be a little careful with this, you can't say breast milk
isn't as good as formula.
But you can say your breast milk, particularly your breast milk as a poor woman in the global
south is not as good as our formula.
Just using shame as a marketing technique is a tried and true way of getting you to buy
stuff.
Nestle's ads for lactogen advertised that it was for use, quote, when breast milk fails.
In the 1950s, Borden put out a radio jingle in the Belgian Congo that went, and this isn't
a rough one.
The child is going to die because the mother's breast milk has given out, mama, oh mama,
the child cries, if you want your child to get well, give it KLIM milk.
The jingle starts with the child is going to die.
That's the big deal.
You should record your own version of that and we'll remix it.
Yeah, we need that.
That was a very nice rendition.
We'll get Danel to put a beat behind it.
So one of the first NGOs to recognize that this seems like a bad idea, what's going
on with the formula industry is called war on want.
They recognize the problem, they mobilize to fight it.
They put out publications where they explain the tactic and they point out that the goal
of these companies is to make poor women fear that they're malnourished and that as a result
they were going to harm their newborn baby with inadequate milk.
This was a confidence trick and when these women felt anxiety and fear, their milk would
dry up as a result.
So there's this understanding that if we can make them scared that their milk is inadequate
because anxiety can affect breast milk production, we can actually make them produce less breast
milk.
In a paper on this, it's pretty comprehensively fucked up.
In a paper on this, the war on want pointed out that formula companies were playing on
something called the let down reflex quote, which controls the flow of milk to the mother's
nipple.
This is a nervous system mechanism and quote, mothers are deciding that a bottle is necessary
to the milk she provides.
Some mothers even become so concerned about not having enough milk that they will not
have enough.
Now, the write up I found from the University of Oklahoma's Honors College goes into more
detail, quote, Nestle took advantage of this system by promoting the view that breastfeeding
is complicated and prone to failure.
Nestle's advertisements such as their slogan for lactogen instilled fear and anxiety in
mothers about their inability to breastfeed, which can have the physiological effect of
actually stopping lactation, forcing the mother to continue to buy formula.
Furthermore, Nestle focused on societal concerns of mothers centered around Western cultural
superiority.
Such superiority focused on the ideals of Western beauty and that breastfeeding will
cause breasts to sag, a societal change from the West where breast became sexualized.
Breastfeeding is time consuming and mothers will not have the time to work and snob appeal.
If you breastfeed, then you are a peasant.
Racism was also a factor in their ad campaigns by playing on the assumption of white superiority,
i.e., white women do not breastfeed, therefore you should not either.
Each of these tactics were meant to instill fear in mothers about breastfeeding and get
them hooked on formula.
Good shit.
Yeah.
Oh God, it's so complicated too because like, I don't know, even just talking to you now,
you're saying, you know, it's true that formula is one of the ways that women were able to
keep working.
And also, you know, what's another great way to keep women working is by having lactation
rooms in offices and like making it easy for women to have babies with them.
Having paternity and paternity leave.
Like all of this stuff is still so incredibly, like even today, it's still so hard.
And so this is, this is really depressing.
Thank you.
Yeah.
Yeah.
Yeah.
There's not like an easy answer to all of these questions other than the company shouldn't
be allowed to do this.
That part is easy.
It should be a crime to use advertising in this way.
I will say that one's pretty simple.
Now the newly developed urban areas and countries like Uganda and in the Congo were the main
target of these promotions.
The 60s and 70s were a time of rapid globalization and development in Africa, particularly.
And that brought with it not just ads for formula, but ads for all sorts of Western products
and TV and movies that focused as ads for the modern American lifestyle.
This was not a conscious part of the marketing campaign that Nestle and others employed,
but it had an impact.
Many people were obsessed with modernizing and with adopting new Western behaviors and
products.
Formula companies consciously marketed their product as the modern and the superior way
to feed babies.
Quote, the zeal of these communities highlights one of the main problems with development.
As Western products became available in these countries, the new urban class were forced
to adopt them in order to maintain their new modern lifestyles and to separate themselves
from the peasant like conditions of the rural areas.
Development also brought about social changes for the women in the newly urbanized areas
of Africa.
As women in these areas began working for wages, they had less time to breastfeed.
Nestle's promotion of formula is an easier, quicker way of feeding appealed to these women.
In Nigeria, formula ads played on the cultural concept of power and strength, e.g., bottle
feeding was seen to hasten physical development.
Now there are a number of things that made this dangerous.
We're going to talk about nutrition in a second, but the first and largest problem with pushing
formula over breast milk in the global south is that breast milk is sterile.
It is very safe.
formula is only as safe as the water you add to it.
And many of the developing places where it was being hawked, the hardest, lacked access
to clean water.
Nestle's instructions, even the instructions in places that they handed out in places like
the Ivory Coast, presumed the person preparing the formula was using modern appliances.
Instructions such as wash your hands thoroughly with soap each time you have to prepare a
meal for the baby don't really work in, say, Malawi, where 66% of households didn't just
lack clean water.
They lacked any kind of running water facilities whatsoever.
60% of homes in that country had no indoor kitchen.
Now in many of these places, communities or villages would share one food preparation
area.
The most common setup for that is what's called the three stone kitchen.
This is less of a kitchen in the modern sense of the word and more a way to set up a fire
pit in order to enable a more efficient cooking.
The gist of it is you have a fire built in between three large rocks, very large rocks,
and you have a big cooking pot in the center resting on the rocks.
So the rocks both hold up the pot and also absorb and conduct heat.
It's a good way to cook if you're out in the woods with a group of people and you lack
access to a camp stove or something.
But as you'll notice from that description, there's generally just one big pot that people
use to prepare meals for the group.
That kind of situation makes it very difficult for mothers to boil water to properly sterilize
their bottle.
It also makes it difficult for them to boil water in order to have clean water for the
formula.
And even if a mom could make all that work, there's still the issue of very little cool
running water in most of these communities.
So if you manage to boil the water to clean the water and you use hot boiling water to
sterilize the bottle, both of those things are hot as hell.
So you then either have to wait for it to cool down.
You have to be very careful to make sure that nothing gets on it during the time while it's
cooling down.
Or once you fill the bottle, you have to dunk it in unclean cold water to cool it down,
which can still transfer infections.
One researcher who studied how Nestle's products were used in these places also noted that
most women in these situations would not have necessarily known they were supposed to sterilize
the bottle or boil the water.
This is because even though Nestle provided instructions in the native languages of the
places where they sold their formula, quote, most third world mothers, however, are illiterate
even in their native languages.
And again, this is the writing at the time, but it's based on analysis of a lot of these
communities.
Now, again, and the terminology is outdated here, but this is a guy studying these places
during that time.
Another person who studied this shit was a dude named Dr. David Morley.
He spent a lot of time in rural Nigerian villages trying to answer one important question.
All of the formula ads in these places were focused on women who have difficulty breastfeeding,
right?
That's how the formula companies justified this.
The idea that poor mothers must have issues with nutrition or other issues feeding their
babies via breast milk.
And so they need formula, right?
Dr. Morley's study found that less than 1% of mothers in rural Nigeria had serious breastfeeding
problems.
It was just not an issue, the same way that these companies treated it as.
Again, not to say that some people didn't need this, but not nearly all.
And in for most of these cases where you're living in a community where you all share
one big kitchen, it's much safer if it's at all possible for your baby to breastfeed
for all the reasons we've talked about.
And meanwhile, like Nestle is still penetrating, right?
Oh, yeah, going as hard as they can on this.
You're endangering your baby by feeding it your breast milk.
Give it our safe, natural, modern formula.
That you can't sterilize properly because you lack the infrastructure to do that.
And that we're handing out instructions that you probably can't read because we're just
shotgunning the stuff out to villages that were completely isolated from the Western
world 15 years ago, you know?
Right.
Fatima Patel was a nurse who worked with Peruvian indigenous people in the Amazon.
In 1978, she told a Senate committee how she watched villagers prepare formula in that
part of the world.
Quote, the river is used as a laundry, as a bathroom, as a toilet and for drinking water.
But to get the fuel to boil the water, she has to go into the jungle, chop a tree trunk
with a machete and carry it on her back.
No mother is going to use that hardened piece of wood to boil that water so that babies
are drinking the contaminated water.
There's just too much going on, right?
Like they don't have the time or the, and they're not in a lot of cases.
Right.
For something that's supposed to be a heck of a lot easier, turns out it's way more
complicated and way more dangerous.
Much bigger problem.
And again, the vast majority of these women could breastfeed perfectly safely.
The vast majority of these women cannot provide their babies with formula safely, to the same
extent.
Even in cases where mothers were extremely perfectly careful about all these other steps,
which is a very high standard in a lot of these places, you still would have to deal
with the problem that babies often don't finish their bottle of formula, right?
Like usually it's a couple of meals, right?
And every hit, every bottle isn't free.
Women's have to pay for that, and these people are very poor.
So they wouldn't throw out a half or a two-thirds full bottle of formula, they would store it.
And because they don't have power, they have to store it at room temperature in a tropical
country where it will suffer explosive bacterial growth during that period.
Another problem was over-dilution, because again, the women that Nestle and the company
are marketing towards are extremely poor, so they can't afford all of the formula they
need to buy in order to use it properly, so they water it down.
Because once they've gotten hooked on the stuff, they're not producing enough breast
milk.
You can't go back past a certain point, right?
That's the way this shit works.
One study in the Journal of Tropical Pediatrics found that in Indonesia, only one-quarter
of women surveyed mixed their formula reasonably close to its recommended strength.
That study noted that the women they surveyed were actually better off financially than
most women in the country, with higher levels of education.
They just didn't have access to enough funds in order to make that work.
Among poorer groups of mothers, the researchers concluded that many, after getting hooked
on formula, had to stop using formula because they couldn't afford it at all.
And since their milk had dried up, they would wind up replacing formula with cheaper and
much less nutritious substitutes like rice milk and sugared tea.
Because what else you gotta do?
You gotta give the baby something.
So basically, you end up with a bunch of kids that are suffering from malnutrition and
maybe dying, right?
Is that the conclusion?
You sure do.
Huge numbers of them.
In the millions.
We'll talk about that in a bit.
So while all this is ramping up, right, the fifties through the seventies, there's ample
documentation from an early period that formula, even in best conditions, is not as nutritious
as breastfeeding.
You have to take extra precautions if you're formula feeding in order to make sure that
the baby gets proper nutrition.
The consequences of this are first noticed in the United States.
In a Cooperstown, New York during the 1950s by a doctor named Alan Cunningham, a pediatrician
who'd started his career working on a zoo reservation.
So he starts working at the Mary Imogen Basset Hospital, and he notices that almost all
of the sick infants that he treats are formula fed.
I'm going to quote from the New York Times here.
Dr. Cunningham's subsequent investigation published his two studies in the Journal of
Pediatrics showed that illness occurred twice as often among babies who were not breastfed.
In the first two months of life, the difference was 16 fold.
And again, this is the fifties formula is not as good.
They don't know as much about how to do.
This is part of how they learn the things you have to do in order to make this good.
We're not saying it's bad if you have to, like you can take care of your baby perfectly
well on formula, but it's not, you can't just like hand them the formula and kind of forget
about it.
There's things that had to be learned once they started doing this.
Yeah.
I mean, nutrition science at this point is not super developed.
It still has some problems, but at that point, it's like not pretty.
Yeah.
Another study published in 1980 found that only 9% of infants who were breastfed up to
the age of six months suffered from malnutrition compared to 32% of babies who were formula
fed by the early seventies and eighties.
The consequences of this rush into formula feeding were obvious enough that watchdog
groups had started crying foul.
In 1973, the new internationalist published an article titled Baby Food Tragedy, which
we've cited want published an article with the blunter title baby killer by Mike Mueller
in 1974.
In 1975, a documentary called Bottle Babies Exposed Nestle's Marketing Strategy and their
tactics of subtly convincing women that formula was safer and more modern.
Spurred on by this global press, governments and some of the countries being preyed upon
by Nestle started to take action.
In 1975, doctors in Baguio City in the Philippines stopped their routine practice of separating
mothers and babies at birth and feeding the babies with formula.
They started returning the infants to their mothers within an hour of birth and advising
the mothers to breastfeed on demand.
From the New York Times, quote, the results were dramatic as the incidence of breastfeeding
soared, the rate of morbidity, illness and mortality dropped dramatically.
A similar program worked just as successfully at a hospital in Puriscale, a rural region
of Costa Rica.
Four years after babies began suckling at their mother's side, the rate of diarrheal
disease had dropped by 91%, meningitis by 92% and lower respiratory infection by 43%.
The mortality rate for acute infection declined by 81% and you reverse those numbers to get
an idea of how deadly this has been for the countries where this risk of birth has happened.
People are getting wise to this and this is a huge, huge change for them.
You know what else people are getting wise to?
Oh, Jesus.
The quality of the products and services that support this podcast.
People have gotten real wise to that.
Here they are.
That's a heck of an ad intro.
That's how we do it.
During the summer of 2020, some Americans suspected that the FBI had secretly infiltrated the
racial justice demonstrations and you know what, they were right.
I'm Trevor Aronson and I'm hosting a new podcast series, Alphabet Boys.
Because the FBI sometimes, you got to grab the little guy to go after the big guy.
Each season will take you inside an undercover investigation.
In the first season of Alphabet Boys, we're revealing how the FBI spied on protesters
in Denver.
At the center of this story is a raspy voiced, cigar-smoking man who drives a silver hearse.
And inside his hearse was like a lot of guns.
He's a shark.
And not in the good, bad ass way.
And nasty sharks.
He was just waiting for me to set the date, the time, and then for sure he was trying
to get it to happen.
Listen to Alphabet Boys on the iHeart Radio App, Apple Podcast, or wherever you get your
podcasts.
What if I told you that much of the forensic science you see on shows like CSI isn't based
on actual science?
The problem with forensic science in the criminal legal system today is that it's an awful
lot of forensic and not an awful lot of science.
And the wrongly convicted pay a horrific price.
Two death sentences and a life without parole.
My youngest, I was incarcerated two days after her first birthday.
I'm Molly Herman.
Join me as we put forensic science on trial to discover what happens when a match isn't
a match and when there's no science in CSI.
How many people have to be wrongly convicted before they realize that this stuff's all
bogus?
It's all made up.
Listen to CSI on trial on the iHeart Radio App, Apple Podcast, or wherever you get your
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I'm Lance Bass, and you may know me from a little band called NSYNC.
What you may not know is that when I was 23, I traveled to Moscow to train to become the
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But there was this one that really stuck with me about a Soviet astronaut who found himself
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It's 1991 and that man, Sergei Krekalev, is floating in orbit when he gets a message
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This is the crazy story of the 313 days he spent in space, 313 days that changed the
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Listen to The Last Soviet on the iHeart Radio App, Apple Podcast, or wherever you get your
podcasts.
We're back.
So again, awareness starts to build and protest movements start to build against this horrible
industry in the early to mid-70s.
Now despite this, by 1981, formula sales in the US alone had reached $550 million a year.
The world market was estimated to be more than $2 billion a year and that's 1980s dollars.
So you're talking a good amount of money.
Nestle accounted for fully half of that share, with US companies like the American Home Products
Corporation, Abbott Laboratories, and Bristol Myers making up the rest.
Horrific stories like this increasingly reached the front page of newspapers like The New
York Times.
When the Jamaican woman brought her two babies to Alan Jackson's clinic at the University
of the West Indies in Kingston, the pediatrician was shocked by their condition.
Her four-month-old son weighed only five pounds, two less than at birth, and her daughter
was in even worse shape.
At 18 months, she weighed only 12 pounds and soon lost four more.
With Dr. Jackson questioned the woman, who had 10 other children, he discovered that
she had never breastfed her two youngest.
Their diet since birth had been infant formula.
Because the family income averaged only $7 a week, the mother had to heavily dilute the
expensive formula to make it last longer.
For the four-month-old baby, Dr. Jackson later told Senator Edward M. Kennedy's Subcommittee
on Health and Scientific Research, one tin of feed should have lasted for something like
just under three days.
She said that one tin of feed lasted two weeks to feed both of the children.
Oh, God, that's so brutal.
Yeah, it's pretty bad.
And obviously, no blame on this woman, this family, just doing the best they can in a
desperate situation.
And also, how many kids did you say she had?
12.
Yeah, I could see how after 10, you might want to not breastfeed.
Might want to do it with the formula.
Wow.
Yeah, that's really tough.
And that also has, do we know if the kids survived?
I don't believe those two did, but you often don't get, yeah.
So Nestle and their fellows first responded to the backlash by ending the most egregious
of their marketing practices.
First they took away the semi-official uniforms of their mothercraft nurses, and then they
ended the program entirely.
This was not enough to stop an international boycott against Nestle products organized
by the Infant Formula Action Coalition, nor was it enough to stop a river of lawsuits
and eventually congressional inquiries.
We talked about that just a second ago.
Protesters convened on the Interfaith Center on Corporate Responsibility, which prompted
this response from a Nestle spokesman.
Nestle, of course, is a Swiss company and does not manufacture, distribute, or sell
infant formula in the United States, and thus there has never been any direct impact on
the company through that product.
So Nestle's like, this protest movement starts in the US against this industry, and Nestle's
like, we don't even sell our formula here.
I was like, well, yeah, that's people aren't angry about what you're doing here so much.
Like we're angry about the fact that, you know, and again, Nestle is half of the global
market for formula.
So they are overwhelmingly responsible for this.
Okay.
So they're super duper ignoring the problem.
Yeah.
Yeah.
And the protests continued.
Dr. Stephen Joseph, a USAID official, went to the New York Times and claimed that reliance
on baby formula by USAID's research caused as many as one million infant deaths a year
through malnutrition and diarrheal diseases.
The war on want continued to publish exposés until in 1976, Nestle sued the German translator
of one of their pamphlets titled Nestle killed babies kills babies, which seems like an accurate
statement to me based on what USAID has said.
But Nestle wins their lawsuit because they're Nestle and they have all of the money.
I would suggest that's probably why.
And the judge still the judge rules in their favor, but he also tells them they have to
modify their publicity methods fundamentally, which time declared a moral victory for consumers.
I don't know if I would call it a moral victory for anybody, but that's so did they actually
end up changing the way they were marketing things?
Great question.
Absolutely not.
I mean, legally, yes, they do change it.
The question is, does that change what their marketing does, which right isn't the point
that we're going to talk about that now.
So in 1981, the World Health Assembly adopts a resolution that establishes an international
code of marketing breast milk substitutes, right?
So we decide we got to have an international law about how you can market this shit.
And they put that resolution through and well, here's the start of an article written by
the LA Times in 1991, 10 years after that resolution and 13 years after the lawsuit against Nestle.
Or by Nestle.
Six months old Jim, JHYM, had withered away to skin and bone by the time the doctors first
saw him.
The diagnosis, malnutrition caused by improper formula feeding.
The doctor said Jim would survive, but UNICEF estimates that more than 1.5 million other
third world babies die each year because aggressive promotion of infant formula persuades their
mothers to bottle feed rather than breastfeed.
And again, I'm quoting here when I say third world, that's how it's written at the time.
So that article, that 1991 LA Times article is interesting in part because Jim's, and
I think it's Jim, it's JHYM, Jim's parents were middle class in the Ivory Coast, which
means they had the resources and the nutrition for his mother to have breastfed him.
But his mom's working, his dad's working, they decide a formula is going to be great
and they give, like their mom is taking care of the baby because they're both out of the
house a lot.
And when interviewed, his parents claim that Nestle's ad campaign and the free formula
Nestle gave out in the Ivorian hospital where they had their baby, convinced them that formula
would be the easiest and healthiest way to feed their baby.
It was also fashionable, and this is an up and coming, upwardly mobile middle class family,
right?
Jim loses more than half of his body weight before his parents take him to a U.S. financed
oral rehydration center, quote, the baby looked like a famine victim, belly bloated,
thick like limbs, a tiny skeleton clearly visible through a stretch of skin.
Most of his hair had fallen out and what was left had turned orange, a sign of severe malnutrition.
While other children at the clinic were being fed with spoons of oral rehydration fluid,
Jim was so weak a drip had to be attached to his nose for the fluid to be pumped in
with a syringe.
I don't even know what to say at this point because this is just like actually super depressing.
It's real bleak.
Yeah.
It's a real bad time.
Probably shouldn't be legal to do any of this, certainly to advertise for stuff in general.
Now one study showed that babies on the Ivory Coast, like Jim, fed on formula rather than
breast milk are four times as likely to die.
And again, that's not in general that's in these these locations.
But these locations are a huge chunk of the market, right?
Outrage over cases like Jim's convinced the Ivory and health authorities to regulate and
restrict the distribution of Nestle formula at hospitals to new mothers, right?
So this becomes a problem.
The health authorities, they're like, well, let's stop giving this out to everybody.
Nestle retaliates against them and says, OK, we're not going to give you any free formula
then.
And of course, they needed a lot of free formula because there are there are horrible viral
epidemics and bacterial epidemics throughout the Ivory Coast and a lot of moms die.
And you have to have baby formula for those moms and the hospitals rely on the free formula
from Nestle in order to feed these babies.
And Nestle says, if you're not giving free formula to everybody, even the people who
don't need it, we're not giving you any.
Fuck you.
So they're holding like motherless children.
They sure are.
They're putting a gun to orphaned babies and saying, cool.
It's good shit, Nestle.
So yeah, in short order, the medical system had a shortage of formula and was unable to
feed abandoned babies or orphaned babies.
Quote, the situation poses a moral dilemma for Africa's cash-strapped hospitals, said
Andoa Joseph, head of pediatric service at Abidjan State Run University Hospital Center.
No, we don't want them handing out their products to mothers and persuading them against
breastfeeding.
But we need their products for mothers who have no choice, he said.
Does this mean hospitals should start paying?
It's a difficult question.
And of course, these are not hospitals with money.
This is the Ivory Coast.
They have to make some tough ass choices with where their money goes, you know.
Now, we will never have an accurate count of how many babies died as a direct result
of the ad campaigns and formula and peddling that Nestle and other companies engaged in.
I found a single 2018 study that just looked at the impact of Nestle's marketing on infant
death rates in low and middle income countries in 1981.
So this is one year, one subset of countries, and they estimated 66,000 additional infant
deaths in that year alone.
Wow.
We hear a lot of different estimates as to how, including some that are like in the millions
of years.
It's hard to tell because other stuff is going on, obviously, right?
Not every diarrheal.
Like a lot of stuff is happening in these places.
Yeah.
I mean, I think that's the also the main issue, right?
You cannot say that a baby who is sick was necessarily sick because of this formula.
They might have gotten some other thing, but maybe their immune system was weak because
they weren't being fed properly.
Like it is actually so complicated probably to go after a company like Nestle at this
point.
Yeah.
Yeah.
So that study that estimated 66,000 additionalists was very narrow in its scope because they
are trying to specifically look at when the ad campaigns were launched in which countries,
how death rates changed, all that stuff, and excluding things that might have.
Right.
These are all like correlation studies.
Yeah.
Not like it's because of this.
Yes.
Now that study, 2018, the World Health Assembly voted on a breastfeeding resolution that
was widely considered non-controversial.
It suggested that the international community should take a mild stand and state that formula
producing companies should not be able to advertise that formula is better than breastfeeding.
Very simple statement, right?
The Trump administration refused to back the resolution from the Philadelphia Enquirer,
quote, in addition, the US delegation threatened poor countries such as Ecuador that had introduced
the measure to withdraw support of the resolution or the US would withdraw its financial support
of these poor nations.
So and Russia did eventually introduce the resolution unchallenged by the US.
But again, Nestle threatens countries like if you're not going to give everybody this
formula, we're taking all of the free formula away.
And the US is like, if you're going to back a resolution that's bad for formula producing
companies, we're not going to give you aid.
It's good shit.
Cool.
Well, this makes the US look great.
Yeah.
Now also, Switzerland too, they're a big part of this.
Now, in 2018, a company called the Changing Markets Foundation issued a massive report
on the infant milk products sold by Nestle in 40 different countries.
Again, 2018, it found that Nestle's products often contradicted health advice given by Nestle
reps in public statements.
The company was found to make health claims around the world about probiotics and prebiotics
that were prohibited by European health regulators.
Several products were advertised as the closest to breast milk, but each of these products
actually had wildly different ingredients, quote.
The report concludes that Nestle is not driven by nutritional science, but instead by a sharp
and prioritized focus on profit and growth at the expense of infants and their parents.
So no, this didn't stop.
I mean, I guess that doesn't surprise me.
No.
But damn.
Yeah.
Yep.
So like, that's all like pretty recent history.
Yeah.
Like, this story that you're telling me, like we're still in the thick of it.
Yeah.
We're still dealing with it.
Yeah.
I mean, the good thing is that now more doctors are aware of what's going on and there's more
data on like, so it's not, you know, you're not dealing with as much of a problem as like,
well, there's more plausible deniability for these companies to hide behind, but they are
still engaging in practices.
It's again, not the same kind of ad campaign, but it does have an effect that is similar
because that effect has been measured and is continuing to be measured.
And that's cool and good.
Anyway, anyone want to get a Nestle chocolate bar?
How about now?
I mean, listen, if you want to talk about Nestle, there's also water bottles, which are a huge
issue.
I think this company has been involved in a lot of other shit that is not good for the
planet.
You know, we just don't have as much time as I'd like, but I mean, we'll talk about
it at some point.
But yeah, one of the sketchy things is that when Nestle tries to like talk about how they've
changed and like how they're supporting, like they make a big deal if we're supporting
access to clean water from others in these places, because that's so important for them
being able to use the formula safely.
And it's like, well, you're also taking water away from communities in a lot of cases and
trying to like, we just had a big fight in Oregon a couple of years back to stop them
from taking like a quarter of the water runoff from Mount Hood.
And they're currently sucking California dry.
And if there's one thing we know about California, it's the state with plenty of water.
Are you in Portland right now?
Yeah.
Ah, you said Mount Hood.
My sister-in-law got married looking at Mount Hood.
It's a good mountain to look at.
It's a good mountain to look at when you're getting married.
One of my favorite mountains.
Yeah.
Yep.
Yeah.
So, uh, Nestle, how's it going?
I mean, dread.
Dread.
Yeah.
Dread is a good feeling.
Everybody likes some dread.
Yeah.
Um, I don't know.
Hydrate.
Yeah.
Hydration is good, uh, finding Nestle infrastructure and, well, okay, probably shouldn't.
Sophie.
Robert.
Yeah.
What is the legal definition of incitement again?
We're not doing this again.
Okay.
This is not happening again.
All right.
Okay.
Well.
But fair enough.
Sophie says I can't end the show the way I wanted to.
So I'm just going to ask my wonderful guest to plug her plugables.
Oh.
Is this now the time?
Now's the time.
Now is the time.
Now is the time.
Yeah.
Yeah.
So I host a podcast called Vice News Reports.
It is a documentary style, weekly news podcast where we really try and take people
to the stories, incorporate a lot of field audio, um, and we cover a wide range of topics
and it's vice.
So, you know, it's fun, it's, it's, uh, a little, uh, looser and, uh, yeah, I think
it's really engaging.
I think we do some good journalism that also feels, you know, real and, and sometimes there
are some swear words in there, so you should check it out.
Well, that is rad.
Check that out and, um, don't check out Nestle products ideally.
Yeah.
Yeah.
Um, you can find us where you just found us.
If you, if you've listened to this episode, you know where we are, we're, we're already
inside you, um, your ears at least and your brain, probably your lymph nodes.
There's a lot of new data coming out about, about that.
So, um, congratulations.
You're definitely in my sinuses right now, for sure.
My sinuses for sure.
Absolutely.
Um, you can find my book, uh, my novel at atrbook.com or as a podcast on After the Revolution.
You can check that out and, um, you can, I don't know, go walk through the grocery store
and look at baby formula products and get very angry and none of the people around you
will understand it unless they're also listening to this podcast.
In which case, I don't know, Sophie says I can't say anything in sighting anymore.
So we're just gonna end the episode.
Yay.
Uh, well, I learned a lot.
That was wonderful.
Thank you, Robert.
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