Behind the Bastards - Introducing: Sixteenth Minute (of Fame)

Episode Date: May 8, 2024

Hi Behind the Bastards Fans! Take a listen to the trailer of our newest show Sixteenth Minute (of Fame).  About the show: Sixteenth Minute (of Fame) is a weekly show from Jamie Loftus that takes a closer look at the internet’s main characters – one part reported, one part interviews, and one part Jamie collapsing her permanently internet-damaged brain. Whether it’s an enduring meme or a dreaded Character of the Day distinction, it’s the kind of notoriety that often results in little money, unwarranted attention, and a confusing blurred line of consent. What do you do when you get more attention and judgement than any one person is built to handle? The Sixteenth Minute of Fame is the place where we figure that out, putting people in the context of the moment they've been frozen inside of. Listen here and subscribe to Sixteenth Minute (of Fame) on the iHeartRadio app or wherever you get your podcasts!See omnystudio.com/listener for privacy information.

Hey, this is Jamie Loftus and this is my new weekly show 16th minute of fame the podcast where every episode I take a closer look at an internet character of the day. Who were they? What made them so notorious? How did the internet or sometimes the algorithm choose them and what does a person do when they're suddenly confronted with more attention than the human? Psyche can handle if you've listened to solo podcasts of mine before, think My Year in Mensa, Lolita Podcast, Actcast, Ghost Church, you can expect the same kind of freaky hyper-focus and research, and yes, air horns, not apologizing for it, as well as a lot of interviews with experts. Things will get serious sometimes, but I'm mainly here to have fun and try to bottle these little bits of internet history that feel like they're slipping away from us. And I can almost guarantee

that you've heard of a lot of these stories already, but probably not after the day they were considered relevant online. Take The Dress, a story that went uber viral in early 2015 in spite of being, well, kind of a boring optical illusion. A mother of the bride in Scotland took a picture of a dress she was thinking about wearing to her daughter's wedding. But she saw the dress as blue with black lace and her daughter saw it as white with gold lace. One Buzzfeed post later, every single person on the internet was talking about the dress

and getting into arguments about why their friend's eyeballs were broken. It's a weird little story. It's not every day that you find yourself weighing in on the same boring topic of the day as Taylor Swift. But there's a lot more to this story than meets the eye. Sorry, this is not a pun show. I am not that person, except for right right now in the trailer, but never again. And there's a lot of interesting things that stemmed from the story of the dress, including a pretty interesting discovery in ocular science.

But to me, the dress is a story about the last couple of months when the internet was still sort of fun. It went viral the same day that the net neutrality decision went through. It was a success of peak clickbait, the sorts of websites that underpaid some of your favorite working writers today and were designed to monetize the internet in a way that traditional news sources had never figured out. It was just a month before Trump announced his candidacy for president, taking an already polarized internet and turning it into the real and true cesspit that we know it as today. It was shortly before the stories that spread across the internet stopped being driven by

exploited millennials with useless arts degrees and started being decided by algorithms hell-bent on growing internet usership at all costs. And on a long enough timeline, the story of the dress is one entangled with abuse and media exploitation. So is it a harmless, goofy optical illusion story? Yeah, but it's also a lot more than that. I'll be talking to internet historians, experts, and yes, main characters themselves to get a fuller picture. Because I think that even outside these individual experiences, a character of the day tells us something about how the internet worked at that

time and how the attention economy developed into the freaky three-headed dragon we know it as today. Together we might not be able to properly log out, almost certainly we won't, but we can take a walk down scary internet memory lane and see one day a little more clearly. Internet history is a tricky thing to be invested in. It feels like every time a badwood business billionaire buys up another platform, history starts being erased. With the team at Coolzone Media, we're taking these characters 16th Minute of Fame to see what their moment meant to them and what it says about us.

So listen to 16th Minute of Fame on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.