Berner Phone - Robyn Delmonte: Publicity Psychic & GirlBossTown

Episode Date: September 10, 2022

She is everyone's favorite PR maven who comes up with genius marketing, branding, and publicity ideas for our favorite brands and celebrities on her TikTok. She gives me PR moves for my brand, opens u...p about grief, predicting the future, and depression. She previously couldn't get a job in PR and now everyone wants to work with her. Listen to how she survives her hell! Hosted on Acast. See acast.com/privacy for more information.

Transcript
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Starting point is 00:00:00 Welcome to Burning Heaven. Okay, I've been chasing this interviewee for a while. I've been manifesting. If you're into PR moves, if you're into marketing, if you're into coming up with creative concepts, this is our Messiah. I have the queen here. Robin Del Monte
Starting point is 00:00:30 And she gets a little more famous She's going to go as Domante Yeah Welcome to Burning and Hell Thank you so much When I get the blue check mark It'll be Del Monte Like that's we'll switch it then
Starting point is 00:00:42 I'm Bernair Yeah exactly exactly Well thank you so much I'm so excited to be here I'm a huge fan of you And I think what you've been doing Is incredible Which we'll talk a little bit more about
Starting point is 00:00:54 But I love your street interviews And I feel like you've been adapting really well to like all the new social media outlets and how you can put your comedy out there, giggly sweat out there and burning in hell out there. You're doing really well. Oh my God. I love that you started the interview talking about me because that's my favorite thing. Yeah. I'm similar to you and that like I'm an idea person. I love coming up with ideas and just throwing it out there. And I think that's why I was addicted to your content because you are just like full of nonstop incredible different ideas that you just throw at the board. And I think it's really inspiring. Do you ever get
Starting point is 00:01:27 nervous that people are going to judge you and be like that idea is stupid um i just don't go and read it um because a really smart thing isn't my fan the fan non fan club of girl lost town who says these ideas are stupid is basically reddit but i don't really care because um they're not getting paid to come up with ideas i am yeah and i also think that like if the most successful people in life at first their visions weren't being understood because like it was out of the box but that's what made them successful. So it's almost like if you can't understand the vision or don't like it, that's completely fine.
Starting point is 00:02:00 That just means I'm being like an innovator and doing something new. And hopefully the people who are in charge of coming up with these campaigns and casting them, like, we'll like them. So for people who don't know in depth what Robin does, she comes up with, well, actually, can you explain it better than me? Yeah, no, for sure. Because I don't want to, I don't want to butcher your art. My crap.
Starting point is 00:02:23 Okay. Yeah. So basically. I love your work. I come up with creative direction, PR moves, PR predictions. Basically, everything that has to do with pop culture, I take that knowledge and then I put it into like marketing and branding terms. So, for example, I'll be like, here's a Super Bowl commercial ad for Uber that I just came
Starting point is 00:02:43 up with. Or like, here are PR moves for Hannah. And I just list what I think they should do creatively, brand-wise. And the very first one I ever did was PR moves for Madison Beer. I was so hungover on my couch. I had like mascara dripping down my face. And it was one of the ones where like you just throw it up. I didn't think anything of it.
Starting point is 00:03:03 And then it just kind of blew up in the sense where people were commenting, do me next, do me next, do me next. I wish that happened in my dating life, but it doesn't. But then I just started making all these PR moves videos for these celebrities and brands. And then brands and celebrities started taking notice. And we started to monetize it in the sense that now I do. creative consulting on the back end and forward facing. I do a lot of work with like pop culture and traditional brand deal. So it's, it's been a whirlwind. I just started fully doing this in January. I literally have chills. This is the kind of stuff that gives me life. Yeah. And I have
Starting point is 00:03:38 TikTokers on. And I'm not saying they're not incredible because they are, but you are a unique style of TikToker where you're actually taking your like nine to five gig. And you're still doing it, but just like the way you want to using a modern day platform. Yeah. But your story is. so fucking good in that the classic like you were applying for jobs yes I just have to repeat what I heard on one of your TikToks you were applying for jobs no one was hiring and now in resumes for PR jobs they say we want girls who follow girl boss town yeah which is just crazy shivers down my spine yeah I could not get a marketing job in Boston I was working at like insurance companies doing like email chimp marketing campaigns there's like so not creative yeah that didn't
Starting point is 00:04:27 pay well and i was applying to these massive companies in boston i couldn't even get an interview and now i just saw somebody last night at this event and they're a gen z marketing firm and their interview process or like they don't take resumes instead they say make a girl boston tic talk that's like their application process which is just wild it's insane but i also think you've shown probably so many girls didn't even know they were interested and now they'll get inspired by you. Because sometimes PR is just crap. Yeah. And I'll, you know, if you're like look at, sometimes I feel like you could do your own PR better than like someone who like got you an article and bustle or like that kind of stuff. But also even commercials as a comedian because I used to make a lot of branded content. And I still do for myself, but I used to work for Betches actually. Yeah. And I used to make creative videos for them, which was so fun for me. And then you'll watch stuff on TV and I know it's Casey. And I know there's a lot of restrictions, but I'm like, is that the best campaign they could have done? Sometimes I watch things on TV and I'm like, it's somebody's job to like make this and it has to go through so many rounds of people watching it. And I'm like, and that's what they came up with.
Starting point is 00:05:35 Or it started probably really good. And then it gets so fucking watered down by some higher up who was like, we need to use this concept because it was approved by the big guy. No, exactly. And kind of going back to like inspiring like what PR is. I grew up watching the hills, obviously. And everybody wanted to work for Teen Vogue. Everybody wanted to work in fashion. And now I feel like this generation is looking at TikTokers and influencers and being like, oh, I want to be an influencer.
Starting point is 00:06:02 I want to switch that narrative and be like to inspire girls, guys to want to work behind the scenes, to want to be creative and like show that side of things, which I love because growing up watching the hills, it's like it inspired you to do that. I want to inspire more people to get into this industry. Um, yeah, I would want to say yes. Now, yes, 22 year old me, maybe not, especially if they were like a Virgo or Sagittarius, but like, that's like a whole other story. And I've never left the country, which just knows how addicted to men I am. But I'm going to start traveling now. I'm going to start traveling. I'm obsessed.
Starting point is 00:06:40 The cool thing about our job is that we can travel. Like, we don't have that nine to five. However, because we don't have the nine to five, we don't have vacation days. which means you can work yourself into oblivion. So that's like a kind of thing that you will start navigating. What was that first Madison Beer campaign, if I may ask? So I think that Madison Beer is very interesting in the fact where like she will always get hate because of the way she looks and not because she's ugly, but because she's beautiful. So I always say like when somebody's extremely beautiful and talented, you need to give more depth to them.
Starting point is 00:07:19 because people are going to hate them regardless of what they do. So I think that DeMilios did an amazing job with their Hulu show, which then switched the narrative because you got to actually see who they were and what it's like to be them and not just judge them from the outside. So I think that she, I said that I think that she needs to do more do a docu-series-type shows to show off her talent and her personality and not just being a pretty face. And then there's some other like I wanted her to do a paper magazine cover, just other things like that.
Starting point is 00:07:46 But as a consumer like you, I feel like kind of what you were saying before, all of these people in these boardrooms being like, no, the campaign needs to do this. No, the campaign needs to do that. People need to start tapping native creators to be a part of that process because we see somebody like Madison Beer and we know what we want out of it, but these people in the boardrooms don't. There is that disconnect. And I think you are almost like bridging the gap of knowing how to like verse. verbalize what the campaign should be because like I totally agree with you I heard Madison Beer sing like twice and every time I've been like holy shit she's good why do I not know that yeah like why is she not everywhere and it's fascinating now how have you used your own PR knowledge of helping
Starting point is 00:08:32 everyone else help you with your own career path so at first I used to try to come up with like strategic moves of what I could do to get ahead in this industry and And none of them works. I was like, maybe I'm not a PR guru. But the more that I just like stayed true to like who I was and was every time I post a video, I think if I was scrolling in my bed, would I stop and listen to this? Yes. Like, would I stop and listen to this right away?
Starting point is 00:09:03 And if that's yes, I'm like, okay, cool. I feel like that's the right direction. I just try to think of it from the consumer's standpoint, but then also saying true to like who I am. And I feel like I've gotten so far from where I am in the industry, just why I'm. being myself. So trusting that is really important. I feel like there's a bunch of different people in your ear at all times trying to tell you these things. But it's like my career is being myself. Yes. So I have to stick to that. You have a unique way in your videos where I really feel like
Starting point is 00:09:31 you're talking to me. You know some people you can tell they're like, hey guys. And you feel so disconnected from them. Like I feel the same way right now than when I watch your page. And you come up on my FYP insane. So I'm definitely like your ideal demo. Not trying to compliment me. but I am but I also feel like I love the way that you talk about people's careers in a way of like you're always shifting or always changing how to evolve like something really exciting about that it's funny like I just started doing these man the street videos I used to literally only post tweets on my Instagram like my stuff has changed so much but it's always been like something that like I'm never someone was like why don't you start your own page of just tweets and I'm like
Starting point is 00:10:10 because one day I'm going to wake up and I don't want to do tweets anymore and I know it's going to happen exactly and I did it for a long time but I knew one day I was going to up and things we're going to change. And I love seeing how you see how other people can evolve and you, like, have the pulse of everything. Have there ever been brands that have literally been like, I'm going to do that? Not necessarily I'm going to do that, but have reached out to work with me from like a consulting standpoint.
Starting point is 00:10:36 That's amazing. Yes. That's like my bread and butter. And that's what I want to continue to do more of. And I feel like as the industry is evolving and as my career is evolving, it's so nice to see that brand. are actually wanting to tap native creators like me to be a part of that process. Yes.
Starting point is 00:10:51 Because at first, like, nobody's, like, it's like, yeah, I have all these cool creative ideas on TikTok, but it's like, can she actually implement it in the boardroom? Like, is this something that we can actually apply to like our process? And as time has gone on, I've been working with brands and seeing what works, what doesn't work in that process. And, I mean, my end goal is to just be on the creative side full time doing that. So it's great that I'm being given these opportunities. but it's also great that I'm doing traditional brand deals and things in front of the camera because now when I do the consulting, I know what it's like from both sides.
Starting point is 00:11:23 Yes. And I love multiple sources of revenue. I'm not trying to stick with one thing because you never know who's going to one day be like, oh, we can't do this. I know it'll be fucked. I think you need longevity in the industry. And I think if you go into the, go into your career with the mindset of like, I'm going to take what's given to me right now and like utilize it to its full potential, but then always consistently have your long term vision of having longevity in the industry on the back of your mind. then you'll be successful. So in terms of like a day in the life of Robin, do you, do ideas just come to you or do you like tell yourself like, okay, we need a certain amount of ideas this week or you scroll and do research for a certain amount of time? Like, is it structured or is it more like fly by your pants? So I have this cute thing called depression.
Starting point is 00:12:07 Oh my God, same. Yeah, no, it's like, I actually think it's on sale right now. But so when I try to force. ideas. I'm the same way. I'm just so hard on myself. And I'll get into this rut of being like, okay, like, I don't have any ideas right now. Like, I'm a piece of shit.
Starting point is 00:12:30 Like, I'm not, like, I'm imposter syndrome. Like, I'm not this PR gruever or whatever because I'm putting pressure on yourself, putting pressure on myself. And when your creativity becomes your career, there's so much pressure and weight. So I, within the first couple of months, I had to navigate that and, like, how I'm going to approach this with keeping my mental health in check. So I never try to wake up and be like, okay, I need this amount of ideas. But the less pressure I put on myself and the more just like sporadic and like it just comes
Starting point is 00:12:58 to me and I put it out there and I pop it out organically and naturally, that's when things go well. And it's okay to take a break and to like not do it. Because I feel like as a creative, the best ideas I come up with are when I'm in a rut and just like shut everything out. Like when I'm in a ride, I'll go on a walk with no headphones, no phone, which is so hard for me because I constantly need noise in the background to distract myself from my thoughts. Like, live. But if I just go on a walk, no music, no nothing, and just let my brain like actually work and not be hard on myself, like that's when the best ideas happen.
Starting point is 00:13:32 But I do wake up sometimes. The notes app in my phone is like my bread and butter. So I just like write down everything in my notes app and then come back to it when I need to like pump. about content. I'm very similar. I also feel like with comedy, people can tell if you don't like the joke or if you like force a joke. So it's like if you're excited about the idea, people can tell. And also with comics, we always say like sometimes to, you have to just live to get new ideas. It's not going to come when you're just sitting like, can to me. Literally. It's like when you're out with your friends and they talk about something and then you start like
Starting point is 00:14:08 thinking or something happens to you. That's when I get my jokes. Yeah. Yeah. Like with Twitter, I would never be like, okay, I need to, it would always be like, middle of the night. And I'd be like, hmm, isn't it weird that? And then I just do like 20 in a row. Yeah, and exactly what you're saying. Like, you get inspiration just like naturally as well, like just throughout your life. But that's hard to do. Like when I feel like this career and like can also be a little lonely because a lot of my friends at
Starting point is 00:14:33 home are like doing their traditional lines and survives and I'm just like in my apartment just like chill in there. So I have to consistently be like, okay, like get out there. try new things like don't just like sit in your house and just like try to fess for VR moves because it's like not going to be a thing yeah but um yeah i say i would say it comes naturally i do feel like i people think i'm weird it's kind of like a that's a raven thing too where like i'll literally it'll just come to me and i'll be like holy shit like and i'll jot it down my phone um well you've had like insane predictions i feel like and i'm obsessed with that
Starting point is 00:15:05 it scares me so when i was in third grade i got sent to guidance because I was reading all the kids' palms on the playground, and I'd be like, you're going to be a doctor, oh, your boyfriend is going to dump you when you're 20. Like, I would just, like, tell my friend's futures. Yeah. And then they would go home and be, like, crying to their parents, like, I'm going to get dumped one of 20. But I always felt like I have such strong intuition. I don't know if you can relate to this. Like, when I was in class, when I was younger, and they'd be picking partners to be like, okay, Robin's going to be with Hannah. Like, I knew that they were going to say Hannah. Like, I just, I don't.
Starting point is 00:15:41 know if I'm like Teresa from the psychic show or like I just like am cracked out on Adderall like I don't know what it was but I could always just like feel people's energy and have strong intuition but with pop culture my predictions I think it's kind of like trend forecasting in a way yes but then also some of it's just like weird like the Chloe one was the weirdest I predicted the month Chloe was going to have her baby the fact that she was going to have with a surrogate the the the fact that it was going to be a boy and the fact that Tristan wasn't going to get involved because there'd be another scandal. And that's, that's scary.
Starting point is 00:16:16 It was weird. And then Chloe, the day that started blowing up, Chloe went and liked a couple of my personal Instagram photos. And I was like, I think this is her being like, I see you. And didn't yesterday she posted you? Courtney posted you. Okay, so they're obsessed with you. I've had a couple of Kardashian interactions that have literally made me froth of the mouth.
Starting point is 00:16:34 But I mean, they love a PR move. Yeah. They are a PR move. They are a PR movie. Yeah. But I do think there's something to be said about. intuition. But do you think being someone who's intuitive and probably like sensitive affects like depression or your mental health? Like how is your mental health? My mental health right now
Starting point is 00:16:51 currently is okay. I would never say great. I don't think I've ever felt great in my life, not in a depressing way, but I feel like I have the same big three as Kanye. I'm a Gemini, son, Pisces Moon Cancer Rising. You're the same as Kanye? Wild. So I think that's why I'm very creative. I'm very outgoing, but at the same time, I'm so sensitive. I'm so nostalgic. I'm so in my feelings at all times. What do you mean by nostalgic? So I crave the past and like I am always looking back at my childhood or even like things I did with my friends in high school, just craving what was in the past and not looking forward to the future. And that is also depression. That's yeah. Depression. The past, anxiety is the future. But I, yeah, I struggle with that too sometimes.
Starting point is 00:17:34 but I also think it's the past is so rose color glasses every situation is so rose color glasses and then you realize like even though you thought you were having fun then like any hardship I will always be like oh before this horrible thing happened to me
Starting point is 00:17:51 I was so innocent I was so pure I was so light when like that wasn't the case and second of all I'm so much wiser now because of like the scars I have 1,000%
Starting point is 00:18:01 like that girl was an idiot yeah no no And like so cute, but an idiot. A little, like a little skinnier, but an idiot. But I love that you said nostalgic. I've never heard someone talk about that as like a problem. Yeah. You nailed it.
Starting point is 00:18:16 Yeah. And I also think that like what you were saying and like obviously it makes you stronger. But I do believe that because I think that I now have the perspective to know what it's like to like be in a really bad headspace and to go through shit. So even when I'm really worried about things or. like so stressed I have the perspective to know like to like I've been through worse I've been through so much fucking worse and like the reason I'm here right now is because that bad spot like literally put me where I was supposed to be for something good to happen yeah which is like a tj max sign but like it's I think that's the truth I was going to say how's your mental health now versus before you
Starting point is 00:18:55 were tick talking um so I feel like now it's a different type of struggle because before I wanted to be successful. I wanted to be financially dependent. I wanted the things that I have now. And that's why. And then also I had gone through some grief and trauma and I lost my mom and I was just trying to figure it out. Like I felt like I was kind of like alone and like didn't know where I was going in life. And now I know where I'm going in life and I'm so confident in that and I'm so proud in that. But the pressure and me comparing myself to myself is what makes me struggle. So it's like I've always wanted this. And now that I have it, I'm looking at myself being like, well, do I deserve this? Or like, should I be doing more? Like, it just like switches. Like, I don't think of
Starting point is 00:19:38 it. And that's the entrepreneurial battle. I experience all the time. And the little devils have heard it. Nikki Glazer gave me really good advice once because she says she suffers from imposter syndrome. Yeah. And she told her therapist and that he was like, so you think you're so smart that you've tricked every single person to think that you're whatever you are. And she's like, no, you're right. where it's like you didn't trick anyone yeah like you didn't ask for them to think that your content was incredible yeah which is super powerful yeah but it's but it's also i feel like as women were raised to like not feel great about ourselves and to not be like to nitpick every yeah and also just like for me to be like yeah like i'm fucking successful like i'm smart like i can do this like if i
Starting point is 00:20:19 walked around like that people would be like this girl is so stuck up like she's so like nodded if you're just like assertive at us. But I, even I talk to like the people I work with on my team. I'm like, I just have to own it. It's like, yeah, like I'm going to be confident in these business decisions. Like, I'm going to go into these meetings being like, you know what, like that kind of fucked me over. So like, I'm not going to do that anymore. Do you deal with a lot of men in these meetings? Um, actually like, I do work with. I think it's equal. I actually do think it's equal. Maybe even more women, which is great. Um, but on some of like the more traditional companies that I work with there are definitely more men yeah yeah but it's good to see that like the things are shifting
Starting point is 00:20:59 because the boardroom used to be like yeah no exactly exactly and now there's like the female voices and the perspective and I think also like a lot of like like I am gravitated towards brands that are like run by women or like because that's just it's not a confident yeah you can tell yeah you can tell yeah did you come up with PR moves for me I did can you spill okay I have a couple um so first and foremost I think that you should write a comedy book called The Burn Book, like Mean Girls. And I think each chapter should start with a hate comment. Like, that's the name of the chapter. And you kind of, like, dissect that hate comment and, like, put your little comedy twist on it,
Starting point is 00:21:40 but also, like, write about yourself and write jokes about it. You know what I mean? It's so funny because I've thought of the Burn Book title, but I didn't know what to do with it. Yeah. I think it could be funny, too, yeah, talking about, like, shitty things that have happened to me and making fun of it and, like, getting a lesson out of it. Exactly. But each one starts with like a hate comment or a preconceived notion about who you are. And you kind of break that down in a funny way. You know what I mean? Kind of like celebrities reading mean tweet. But it's like that would be like the book. And it could be like a comedy book but also talking about like the shit that you've gone through. You know what I mean? Because it's like the burn book is also in mean. It's everybody's like hateful comments about people that they are like judging just from like what they know on the outside, which I think has happened to you. You know what I mean? You can like kind of break. that down. I also love that you've, you've noticed kind of my weird progression and stuff, because before reality TV, I was a comedy producer, but like people didn't know that really. And then
Starting point is 00:22:34 TikTok has, it's like a very strategic thing that I do because Instagram was just full of reality TV fans. So TikTok gave me this new community that didn't know me for reality TV. And now like people see me and they go, oh my God, I love your stand up. I love your man on the street. And that's given me like a new life yeah in terms of like what I feel like my I want my brain to be yeah you can yeah you can control that narrative exactly which is great and speaking of TikTok I love the stuff that you do on the street it's like everything but to bring like burning and hell on the street you could have a like a segment called purgatory which is like where you go like it to decide if you go to like heaven or hell which in catholic terms but like you could interview people and call it
Starting point is 00:23:16 purgatory and decide like if they decide if they should be like burning in hell for their decisions or like go to heaven you know what i mean which is like a cute little segment and also i just think your brain works so fast yeah no it's really good no stupid like i would need notes for this you're like the waitress that doesn't write anything down you're like can you remember that yeah you're that girl yeah my group in the restaurant industry my dad actually was um open up the first like dozen outback steakhouses so like i am the bloomin onion yes lots of layers yeah like i Exactly like Shrek and onion. Like I'm the blue and onion. Literally like I always tell people I'm like I was conceived in like an outback parking lot. My dad got the call like when I was being born to. Like I am the Al back steakhouse. That's my vibe. You know what I mean? Oh my God. Elback steakhouse energy. The last thing I was going to say for you is to like show off your personality and your comedy more from the perspective of us like thinking like these people do not know me from reality TV. Like just keep on doing the career that you're doing, especially in comedy. I think that you You have a massive career ahead of you.
Starting point is 00:24:22 And I also think that, like, your past is so interesting. And that's something that you could write about, like, in a book format. But I think that, like, you don't even need to focus on that shit. Like, it's gave you to where you are today. But you're continuing to grow just from being yourself and to, like, focus on that. And also, I was saying this before the podcast, the Giggly Squad in Boston is literally and your fans of Boston in general are obsessed with you. So you need to do more pop-ups and things.
Starting point is 00:24:50 in Boston. Yeah, I feel like we're at this point where Giggly Squad was literally a hobby for us, which is kind of like with you, like posting on TikTok, we just, it came from, it was never a money grab. It was literally us just wanting to spend time together and talk shit during the pandemic. And now you're doing an express campaign. You're like, it wasn't a money grab and then it's like laughing you're posting like in glam. I had one of these moments where I was like, like Paige was a child model. A limited two. That is the biggest hierarchy. Like if you fucking model, limited to like you we all looked at her probably while we were shopping she started my mental illness like literally it all goes back to page yeah but i'm sitting there and i realize like oh it's
Starting point is 00:25:33 not an express like you know social media bullshit like i'm literally getting a photographer taking photos to me in outfits and they're not having me like make jokes and i'm like little hannah would never have thought are you a model i can be a i mean supermodel someone would call me someone call me a supermodel. I literally thought you were Hidid. I did put my hair in a slick back point till yesterday. It took forever. Worth it. A little headache at the end, but worth it. But it's, I love how both of us are similar in a way where I feel like we don't have like limits as to like where our career can go. And like both of what we do wasn't something that as a kid we could have written down. No. This is my goal. And there hasn't been a steady ladder to how we got to where
Starting point is 00:26:14 we were. When you were growing up, like what would you say you wanted to be when you're older? I always want to be a tennis player. I went to the youth open this week and I turned a page and I was like, this is what I wanted to be. And I mean, this is close to tennis player. It's giving serena. Yeah, it's good. I give tennis player energy. But also stand up. You're traveling alone. Tennis and stand up are both these like individual type like emotional battles that I like feel come. I mean, now I feel more comfortable in. Yeah. But it's it's interesting how like these things happen in your life and redirect you a lot of the time. But yeah, I'm very excited. see just like I feel like you're going to take over the PR space and be such a voice yeah and you're speaking from like a place that's needed sometimes and you're really transforming the landscape for it to be like fun and interesting and risky yeah and now brands they're leaning remember before our brands would be just like so safe yeah and now with streaming services and stuff they're like we want crazier we want dirtier and that's really exciting I just I like I'm like such a I hate when people call themselves a nerd it's like the
Starting point is 00:27:17 biggest pick me like but I am such like a branding and marketing and advertisement nerd like I just remember even when I was younger watching commercials and like if it evoked emotion in me and I like remembered it like that was special to me like there's certain commercials right now at the top of my head that I watched when I was in second grade that I was like whoa like I just remembered it now like and I think that brands kind of strayed away from that in the 2016 2018 era because they just were grabbing influencers and being like oh they can push product but it's like why are we pushing this product What is this product story?
Starting point is 00:27:47 Like what do we want people to feel when they see this product? Rather than like we just want them to buy it because blah, blah, blah is using it. Yeah. And I think even when you like look at Sephora before it used to be just like a couple big name brands. You know, because of TikTok, all these brands are blowing up. So like there's never been a bigger opportunity for brands to come out of anywhere because you don't have to buy the like kind of advertising in the past. So like it's such a need for you to be like a person that teaches these brands.
Starting point is 00:28:16 Are we doing a master class? Are we doing a TED talk? What is what I mean, that's a goal of mine. I'm speaking on my first panel next week. Yay! That's so excited. And I'm just going to add week, brand week in Miami. And like I'm one of the first like influencers that they're bringing there to like test it out.
Starting point is 00:28:36 And I think it's it's such an amazing opportunity. And that's what I want to do more of like one of my goals for next year is to speak on a panel at South by Southwest. Yes. And continuing to do like master. master classes, TED Talks, but, you know, if they want to hit me up, I'm here. We love a manifesting moment. Okay, we're going to wrap it up with the final game. Okay.
Starting point is 00:28:56 You're doing amazing. Thank you. In hell. Be very comfortable in hell. I like that a lot. So we're going to play the Seven Deadly Sins. Seven Deadly Sins. What are you greedy about?
Starting point is 00:29:13 This is kind of difficult. because I'm greedy about a lot of things. No, I'm kidding. Maybe, like, my time, like, spent with, like, my friends. And, like, I'm not, like, a needy friend. Do you have a group of people that you've, like, grown up with? Yeah, from first grade. Jelly.
Starting point is 00:29:30 Yeah. It's okay. I, like, I'm that girl who, like, went to, like, three different high schools and stuff. And also New York is greatly. Yeah, but that makes you funny. Yeah. I had to, like, learn how to fit in with new groups and shit. Yeah.
Starting point is 00:29:41 I joined a high school middle of junior year. That was social suicide. Are you good at saying no to things? no same I just did it I'm working on it except that was good that was good
Starting point is 00:29:51 who are you envious of I don't know I could go dark right now but I'm like depressing I I'm envious of people who get to share
Starting point is 00:30:06 their success with their moms because my mom passed away and people who sell their moms in their lives but on like a pop culture level I'm envious of Oprah because I think that she has the best life.
Starting point is 00:30:18 I love her. I'm obsessed with her. She just gets to talk to people for a living and just like chill at her be chest in Santa Barbara. So there's like the depressing answer and the normal answer. But I also think there's, you've spoken about that.
Starting point is 00:30:29 Yeah. I'm so sorry about your mom. I hope you had nothing to do with it. No. But people say, sorry. I'm just like, are you involved? I feel like you never know exactly what is.
Starting point is 00:30:38 Like my husband, because he's old, both of his parents have passed away. I don't know why I knocked on wood. They're gone, but like just in case. he always talks about like how people act weird when you tell them yeah but I feel like you speak on it and I've seen your comments of people being like oh my god you're going through something similar
Starting point is 00:30:55 than I'm going yeah because you don't you almost I feel like people get afraid to make people uncomfortable saying like even just now you're like I don't get too dark yeah but it's like that's your truth yeah and I go to grief I'm a counselor at a grief camp and oh my god that's amazing we learn a lot about like how to make it less happy one conversation and like if this is a little tip if anybody says like oh i lost my mom or i lost my parent or sibling uh great response to that would be like um wow i can't even imagine that can you tell me something about your person like can you tell me something about them rather than just being like because it is awkward like you know what i mean yeah so like that's a good tip if you're ever in that i feel like i would burst into tears
Starting point is 00:31:33 no no no no i'd be like she was amazing you get excited because you don't get to talk about them in conversation anymore and it's like it keeps their alive yeah yeah but they're like not but yeah but they're not but they're not i i do love finding humor oh yeah there is there is something like my friends will be like oh fuck like i'm meeting my mom for lunch like she's not texting me back i'm like my mom dad us has not answered me eight years like i think she needs a new ringtone as she was a single mom with you yes it sounds like she's a very incredible person yeah i mean i have single mom syndrome which is like i don't ask for help and i kind of like work my ass like i watch her like work for everything so it's i i think people who are raised my single moms are one hot as fuck
Starting point is 00:32:17 and two are successful i did date a guy who had has the same was like that was he hot yeah he was yeah um obviously yeah i mean what do you gluttonous about what do you over indulge in um reality tv sorry and um fast food what's your favorite fast food i'm the biggest fast food girl like uh i would say McDonald or Chick-fil-A. Like, I eat so poorly, and then I, like, ask myself why put on weight. But I'm just like, yeah. This is my thing, though. I'm always like, look, it's actually not that many calories. No, yeah. I'm like, the plain cheese burger for McDonald's like, it's like, it's like, it's not the many calories. But I guess like, there's just, yeah, yeah. Page has gotten me on to McDonald's. Like, oh, I'm obsessed. After the Boston show,
Starting point is 00:33:04 I was like, come out with us. And Paige looked at me and she's like, I already Uber at McDonald's the hotel. We're not going anywhere. Yeah. And it's a fun, like, reward yeah TV and fast food what is the when's the last time you experienced extreme wrath or anger do you have an angry streak at all yeah oh my god I suffer you're Italian yeah yeah yeah um I actually yesterday so I um was supposed to be sent clothes for this week and for ad week they never came um are they lost it's like still in FedEx because you know how FedEx is just like fucking crazy I was supposed to get my hair
Starting point is 00:33:43 and makeup done for an event they both canceled last minute I had to run to Zara to get an outfit I was sweating in the line Like all been there You know that was wrath And then of course the longest line It's ever been
Starting point is 00:33:55 It was so long And there's like three people fighting about a return And you're like let's go I know a girl came up to you I was like can I take a TikTok with you And I'm like sweating and crying Okay TikTok is aggressive I was like what do you want me to say
Starting point is 00:34:07 She was like I don't know But I mean I mean, the fact that anybody even knows who I am is such a blessing. But I was just like, I'm really having a bad day. But yeah, of course. That does happen to me occasionally. Like, you're being walking down the street and you're so in your own head. In Zara line.
Starting point is 00:34:22 Yeah, that is like holding shit sweating. Full trauma is in the Zara line. And yeah, people will be like suddenly excited to see you when you're like so not excited about the moment within yourself. Yeah. So that's a fun little like meta. Yeah, but I'm always honest. I'm like, oh my God. I'm like, like, I'm having a fucking horrible day.
Starting point is 00:34:38 But it's so nice to me. I'll be like yelling at the in the phone. someone and someone's like oh god how do you take a photo i'm like hey yeah i know exactly and i'm like where the fuck is my uber he is um okay anyway when was last time you were sloth or like lazy stayed in bed all day oh my god all the fucking time like i think that goes hand in hand with depression but i love it um probably when i was really hungover last weekend on sunday i don't think i left my apartment to walk my dog but i don't think like besides that i'm a very like high functioning depression as in like that's amazing i'm horizontal but i'm on my computer like editing
Starting point is 00:35:15 videos but then when i'm not i have the anxiety of like should i be editing videos right now when really i'm just exhausted yeah well that's i think knowing when to like allow your body to rest is like massive but then i take it i think they're giving me an inch i take a mile i'm like i need to decompress my thing is i'm either 150 like i'm out i'm doing everything or i'm zero like my husband would be like what's up and i'm like uh so anyway that's my own issue is making in my health. When was that time you let your pride your ego get in the way of something?
Starting point is 00:35:45 I would say that goes back to yesterday with the wrath. Like, I felt like I was so frustrated and so angry and walking around like I'm having the worst time, but it's like, I'm in New York right now about to go to a Forbes event
Starting point is 00:35:59 because like people are recognizing my career. Like that is the biggest blessing in the world. Like I was waitressing in December. like even just being here and not having to do traditional work is such a blessing but I was letting it get to my head being like glam canceled of course it's like what the fuck is glam like I'm a bitch from New Hampshire like this like you know what I mean like this it just gets to you crazy because people will tell you once you start getting famous like well you have to start doing this it's like keep me up with the dances yeah and then next thing you know you turn to monster like I went to bridal I was at a bridesmaid for my friend's wedding in Michigan and all the like makeup people were starting and I like showed them a photo that of what I wanted and the other girls I'm like do you know of inspo that you like and they're like I'll just do whatever to my
Starting point is 00:36:47 face and I'm like oh my god I'm a monster I remember when I used to just not care yeah I'm like this is what I'm going for it's like Kyah Gerber and she's like I don't know if we can do that Cindy Crawford when she was 18 yeah like so like this they're like no they're like I'm just trying to do a I can barely do a cat on needles like I can't change your face of that good structure. I can't give you chill. We weren't at Mac in Omaha. Like, this is not it.
Starting point is 00:37:15 Oh, God. Okay. Ooh, when was the last time you lusted over someone? Okay. This person, I hope this person ever watches this. I lusted over somebody that I shouldn't be lusting over.
Starting point is 00:37:27 Oh. And, naughty, naughty. Yeah. It was probably three weeks ago. Did you tell him? Nope. And then like somebody, else came to um visit him and so i was like you know what the universe the universe is and then
Starting point is 00:37:47 there's just really hawk eye in my building cool who has like a great ass oh um and i've been in the elevator with him a couple times and i'm like sucking in and like putting like my tongue on my like roof of my mouth so i don't like i have a double jit i'm like you crack me up so much thank you what's your type if you ask my friends what my type is they've been be like she's all over the board but I feel like everybody the one common thing is like they have to be like really funny and emotionally intelligent which like doesn't ever happen which is why I'm single which is like all my friends are like oh I want to hang out meet some of your comic friends and I'm like I won't let you because they'll ruin your life and I somehow married a comic but like
Starting point is 00:38:25 you know he's older he's tired yeah final question for the little devils when you're going through hell and you're in your dark time what's your best advice to cope um I would say first and foremost to not be so hard on yourself because if you're being so fucking hard on yourself and you're going through this hard time it's like would you speak that way to a friend like would you treat how you're treating yourself to somebody you love the answer is probably not so just try to treat yourself with the grace that you give the people that you love because you should love yourself the most and also I when I was really really bad I wake up in the morning and I have a journal and I just journal all of my intrusive thoughts like get it all fucking down on paper
Starting point is 00:39:15 and just kind of like take everything that's in my brain and put it on paper to get it out to start my day without having all those intrusive thoughts in my head and then do the same at the end of the day and see how things have changed and just show your growth throughout the day and you see the brain is so malleable yeah just like get that shit out I love that so much. Robin, where can people follow you, watch you? Give me all the deeds. Okay, cool. It's at Girl Bossetown, G-I-R-L-B-O-S-T-O-N on TikTok and Instagram. I'm from, like, I live in Boston, so it was originally like Girl Boston, but like nobody knows that. So they think I'm just like calling myself a Girl Boss, but like it works for the brand. And yeah, you guys can see me on your
Starting point is 00:39:54 FYP. Are you going to come out with any merch or anything? Um, yes. Maybe. I'm so excited. I'm just excited to see what evolves. Follow her. It is. so fucking worth it. Thank you for coming to hell. Thank you for having me. You crushed it. Bye guys. Bye.

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