Better Offline - Big Tech Is The Enemy of Innovation

Episode Date: August 16, 2024

As the AI bubble collapses, it's time for the tech industry to repent, and to recognize that the future cannot be decided entirely by four or five trillion-dollar firms that are no longer capable of i...nnovation, only copying other people's ideas. In this episode, Ed Zitron walks you through how the generative AI boom shows how little big tech cares about actual innovation - and how this might eventually lead to their collapse. LINKS: http://www.tinyurl.com/betterofflinelinks  Newsletter: wheresyoured.at  Reddit: http://www.reddit.com/r/betteroffline  Discord: chat.wheresyoured.at  Ed's Socials: http://www.twitter.com/edzitron  instagram.com/edzitron  https://bsky.app/profile/zitron.bsky.social https://www.threads.net/@edzitron See omnystudio.com/listener for privacy information.

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Starting point is 00:02:21 Listen to Podmeets Twirled on the IHeart Radio app, Apple Podcast, or wherever you get your podcasts. AllZone Media Hello, hi, welcome to Better Offline. I'm your host, Ed Zittron. For weeks now, I've been writing and speaking about what I believe to be an inevitable and possibly imminent collapse in generative AI. In the last episode, I talked about the early signs of Disquire,
Starting point is 00:02:59 particularly among investors who were growing increasingly uncomfortable about the many billions being spent by Microsoft, Google and others to support an industry that does not appear to make anyone much money and costs so much more than it makes. And I believe that this is a moment for the tech industry to atone and to learn and to change in the wake of what I think is in a hundred billion dollar group psychosis. A big, nasty waste that I will now get to in agonizing detail. Generative AI was always unsustainable and it was always dependent on reams of training data that necessitated stealing from millions of people, with its utility vague and its ubiquity overstated. The media and the markets have tolerated a technology that, while not inherently bad, was implemented in a way so nefariously and wastefully that it necessitated theft, billions of dollars in cash and the double-digit percent increase in hypers' emissions.
Starting point is 00:03:54 The desperation for the tech industry to have something new has led to such ruinous success, and if this bubble collapses, it'll be a result of a shared myopia in both big tech dimwits like Satchin Adela and Sundar Pishai and Silicon Valley Power. players like Reid Hoffman, Sam Altman, Brian Chesky, and of course Mark Andresen. The people propping up this bubble no longer experience human problems, and thus I don't think they can be trusted anymore to solve them. Ultimately, this is a story of waste, ignorance and greed, of wasted money and of wasted opportunity, because let's face it, a fraction of the money spent by Microsoft alone chasing the generative AI bullshit machine could have been spent in many other profitable and societally useful ways. And it's a story of tech executives that are so desperate to own the future, but are so disconnected from actually building it. And this arms race is a monument
Starting point is 00:04:48 to the lack of curiosity, rife in the highest ranks of the tech industry. They refuse to do the hard work, to create, to be curious, to be excited about the things they're building and the people they're serving. And so they spent billions of dollars to eliminate the risk they even might have to do any of those things ever again. They just wanted the machine to do it for them. Had Sundar Peshai looked at Microsoft's investment in OpenAI in 2019 and said, nah, no thanks, which he did but the Metaverse, by the way, it's likely that none of this would have happened.
Starting point is 00:05:18 But a combined hunger for growth and a lack of any natural predators means that big tech no longer knows how to make a competitive or useful product, and thus they can only see what their competitors are doing and say, uh, yeah, yeah, that's what it is, that's what we're all doing now. Before the AI hype boom, Mark Zagabberg was once so disconnected from Meta's work on AI that he literally had no idea what breakthrough Sundar Peshai had complimented him on in a meeting they had together, mere months before Meta's own obsession with AI truly began. And none of these guys seem to have any idea what's going on.
Starting point is 00:05:50 And why are they having these chummy little meetings? These aren't competitors, they're co-conspirators. They're just people meeting to say, what's the latest con we're all jumping on? What's the latest market that we're all going to be. monopolize. I can't wait for the monopoly episode. And these companies, they're too large, they're too unwieldy, they're too disconnected, and they do too much. They lack the focus that makes a truly competitive business, and they lack any kind of cohesive culture, the kinds that are built on solving real human problems or real business problems that humans have. These are not companies
Starting point is 00:06:22 built for anything other than growth, and none of them, not even Apple, have built something truly innovative and life-changing in the best part of a decade, with the exception perhaps of maybe contactless mobile payments, which are actually really cool. These companies are run by rot economists, and they have these disconnected, chaotic cultures full of these little fiefdoms where established technologists are rat-fucked by management goons when they try to make their products better instead of making them more money. And the depressing thing is that they really don't need to be that way. Seriously, there's a world where these companies just make a billion dollars a quarter. and they don't even have to fire people every time they do so.
Starting point is 00:07:02 And there's one where these companies actually solve real problems too, and then they still make incredibly large amounts of money for doing so. The problem is they're greedy. They run by greedy idiots, and they're addicted to growth, and they're incapable of doing anything other than following what the last guy did. And what's funny is, this is very Jack Welch from the shareholder supremacy. They just see a market and are like, what if we put money in that? Can we take the money from the market?
Starting point is 00:07:28 That's all they can do now. Sundar Pishai is a terrible executive, but he's a really good Jack Welch clone. And by the way, if you don't know who Jack Welch is, please go back to the shareholder's supremacy episode. It's important because you really need to see who fucked all this up. But, okay, so where were we? What happens next? Well, there's enough money sloshing around right now that Open AI probably can be bankrolled a little further.
Starting point is 00:07:54 And like I've mentioned in the previous episode, it'll need to be, needs another $5 billion, if not $10 billion, to make it to the end of 2025. That very large amount of money is going to have to come from somewhere, and I think that they're going to be reduced to go into the Kingdom of Saudi Arabia or SoftBank, or probably taking on private debt. And that last one, I'm just really not sure, is going to happen. And those suitors, they're not going to be quite as generous with their terms, and they won't give them a devil's deal like Microsoft did,
Starting point is 00:08:22 which, as I previously argued across multiple newsletters and podcasts, effectively owns all of OpenAI's research and intellectual property. Sam Hortman is a terrible deal maker, by the way. While the venture capital system theoretically could afford to prop up Open AI for another year or so, they're limited partners, who are the people funding the VCs. They're probably still a little so from 2021 and 2022 when massive amounts of money went into nothing, not to mention the sudden and rapid rise and interest rates. And they'll probably bulk at the amounts they're going to need.
Starting point is 00:08:53 We're talking multiple, probably 10, 100 million dollars checks or 200 million dollars checks. Open AI needs so much more money than the VC system is ready to give to one company. And it really will only take one person blinking to create a panic in both the public and the private markets. Open AI may still be able to raise money, but investors have no real path to liquidity. As Open AI most assuredly will not be able to go public, and in the process of investing, these VCs will likely find out exactly how bad things are there. While there is a chance we get one more round, kind of a dead cat bounce situation, it's honestly a little tough to imagine how it keeps going, even if OpenAI raises another $10 billion. But how does the collapse happen? Well, as I said last time,
Starting point is 00:09:40 there's the obvious one. Open AI or Anthropic shuts down. But I think that them shutting down is very unlikely based on their corporate structure. Open AI or anthropic collapsing will be more like the character.A.I. deal. An attempt to hide the ugly mess where a big tech firm absorbs them in and just goes, there now the AI division. You saw a version of this, by the way, when Sam Altman got fired from Open AI, and he was like the head of AI at Microsoft for two minutes. But if I had to guess, Anthropics most likely home would be with Amazon,
Starting point is 00:10:09 which completed its $4 billion investment into the company earlier this year, and also has a profit share with them. In any case where this happens, even if the entity, Anthropical or Open AI, keeps going without the key people in power, such as Anthropic CEO Dario Madei going in-house Amazon or Google. Again, it doesn't really matter. They will eventually die. And raising around for a generative AI company in this market
Starting point is 00:10:34 is likely going to be quite difficult, if not impossible. The narrative shifted, and the people with the money to invest don't really know what they're talking about, technologically speaking, so they're investing based on how everybody else is feeling, what the vibes are in the air, what they sniff each other's asses and they say, oh fuck, is AI good or bad? now. I don't really know. And when we really strip away everything, we strip away all of the
Starting point is 00:10:57 lies and the marketing, and you just get down to incentives and you think, well, they just want money, right? If that's all they want, that really is just the problem. Because fundamentally, this tech really isn't that exciting. I'm sorry, it isn't. Generative AI is not the AI from Iron Man. It is not the magical future computer. It's a generative AI. That picture of Garfield with a gun or Scooby-Doo sitting on top of a rocket, those aren't useful. That's not the future. That's just image creation. I'm sure some very insufferable freak is going to email me after this and be like, well, I'm set up generative AI in all of these ways.
Starting point is 00:11:40 Mate, I appreciate your time. Thank you for emailing me. I'm sure you don't even sound like that. The point I'm not making is that this is useless. The point I'm making is it is not even in the sense. same galaxy of usefulness that it requires to go forward to be worth all of this money. And on top of that, it's boring. It's so goddamn boring. I am so bored. It doesn't even do my boring business stuff. I have a PR business in my day job. I would love a dinky AI to move my
Starting point is 00:12:11 shit around. It can't even do that. I want it to help me and it won't do it. And if you say, Ed, you're a stupid idiot. You're a moron. You have the brain of a bird or a dog or a dog bird hyper. you drool all the time because your brain cannot keep your mouth closed. All of these things are true. But it's not my job to sell Generative AI to myself. It's the companies. And the idea of a super smart friend that knows everything about me is exciting. Don't get me wrong. As is the idea of automating away drudgery, all of my spreadsheets and documents, for example. But Generative AI does not do these things. Putting aside any personal feelings I may have, it has not changed my life or even like slightly improved it. And I'm a guy who loves using tech and is willing to put hours,
Starting point is 00:12:54 hours into finding solutions to automate or mitigate very small problems that I only really deal with occasionally. I'm not lazy, I'm efficient. At least that's what I tell my doctor. And I don't know a single person that has meaningfully changed their workflow or life as a result of generative AI, outside of being able to integrate it to speed up some part of their already existing system. I've literally never met or spoken to someone. other than one guy on Twitter who has talked about using this every day in a way that truly changes things. And I should, as an aside, I do occasionally get someone on Twitter,
Starting point is 00:13:31 and it's always a blue check. And they always say, oh, yeah, well, it's changed the way I code. It allows me to code so much faster. They then get 18 responses of someone saying, I'm an engineer, and this is very unstable. And it really feels like generative AI is just catnip for, The truly incurious. I don't want to say lazy because I think everyone is kind of lazy on some level. We all want things to be easier. We really do. And there is, when it comes to creativity, a degree where
Starting point is 00:14:01 the problems you face making something are what makes it what it is. The struggles I've had writing and reading this script are what make me a better or a better writer. That process is important. But it's hard and it's annoying and you have to suck a few times. You have to write crap. You have to retake things three or four times and your poor editor Matt Ossowski sitting there going, mate, you've reread that paragraph three times. He messed the same word up. But it's fun. This is what curiosity is. And I don't think these people have it.
Starting point is 00:14:32 These people don't want to solve software problems. They want to type a thing into a computer, hit enter, and then the problem is solved. Never understanding why they did it. And this isn't the same thing as calculators, by the way. I'd argue software development is art, but that's a separate thing. And ultimately, this whole movement just doesn't even feel real. Nothing about it really felt real. It's just a farce.
Starting point is 00:14:56 It costs so much money and it's still costing so much money today. And the promises of artificial intelligence will not be kept through the pursuit of generative AI. As generative AI is a dead-end technology that has peaked, and it costs too much both financially and socially to keep it going or to justify its continued existence. There's no heroic story here. There are few people who are sincerely cheering for these companies to win, those who, of course, don't have a tangible financial return, banking on the value of OpenAI,
Starting point is 00:15:25 or they're one of the hundred different guys claiming the heaven AI newsletter. And let's be honest, nobody really loves this, do they? Nobody really uses chat GPT and has that, oh shit, moment you got when you first used an iPhone, when you first sent a file with Dropbox. Those little times when you really fell in, love with technology again and again. And there's no magic in it.
Starting point is 00:15:47 There's no whimsy. There's no joy in any of these larger language models. And they're not really helping enough people to make it worthwhile. I nearly said they're not helping anybody, but there are users. There are people who actually care about this. But how much do they really care? And does any of that outweigh the costs and the environmental damage? The answer's no, by the way.
Starting point is 00:16:10 And their peddlers always demand that we just, Just give them another minute, as they burn billions of dollars to get nowhere. And the general public has known the problems and limitations of generative AI for months. I constantly get emails from better offline listeners, artists, engineers, teachers, mashenists, poison makers, journalists, consultants, cleaners, and copy editors, all saying the same thing. This all seems like a crock of shit, and the outputs are terrible. Because people who actually make things respect the output and the production itself,
Starting point is 00:16:41 and they can see how bad this stuff is. Generative AI was also not peddled as a solution to any problem other than tech's lack of a hypergrowth market. And it's the kind of bet that only a tech industry devoid of natural selection truly builds. None of these big tech firms, and I'd argue venture capitalists really take risks anymore, because they don't want to end up looking stupid, and they want to follow each other. And regular people know. They know Google is worse. They know Facebook is bordering and unusable.
Starting point is 00:17:09 They know that Generative AI does not do anything obviously useful at school. scale, and that these companies have never made more money than they're making today as they fuck the customer again and again. And I believe we're in the beginnings of a true revolt against big tech and their rotten little promises. Their luck's run out, and these formless private equity vehicles dressed up as software companies are no longer bred to create new things. We're all sitting in staring at Innovation's Corps, stabbed full of holes by McKinsey
Starting point is 00:17:36 veterans and Slimy Con artists. And it's time for men like Sundar Pishai and Satchinadella to atone, because their big bet looks like a gigantic waste, one so obviously rotten from the beginning that they've never been able to tell anyone that they never had a plan be on throw money at it and eventually it will do something or we will do this as long as the other guy does it too. This is a big, ugly mess, a monument to the excess that burn more than $200 billion and allowed equally lazy and uncreative people to replace real people with shitty facsimiles that are just good enough. But do you want to be more than good enough? Do you want to excel in all things as I demand of all my listeners?
Starting point is 00:18:15 Then buy one of the following products, which, as usual, will reflect my exact beliefs once and needs. Another podcast from some SNL, late-night comedy guide, not quite. Unhumor me with Robert Smygel and friends. Me and hilarious guests from Jim Gaffigan to Bob Odenkirk, to David Letterman, help make you funnier. This week, my guest, SNL's Mikey Day and head writer Streeter Seidel, help an a cappella band with their between songs banter. There's that worst singer in the group. The worst? Yeah.
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Starting point is 00:19:57 That's 844-8-4-8-4-I-Hart. Life throws hurdles big and small. The question is, how do you conquer them? On Hurtle with Emily Abadi, we sit down with the most inspiring women in sports and wellness, professional athletes, coaches, and Olympic champions to talk about the challenges that shaped them and the mindset that keeps them going. From the WMBA standout, Kate Martin and rising hockey star, Layla Edwards.
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Starting point is 00:23:12 And now that I'm back, I want to say something to my pitch. in the media. It's time for a fundamental re-evaluation of how we treat big tech, and it's time to question the promises of those who sought to peddle this generative nonsense. It's no longer time to ask Mark Zuckerberg about his chain. It's time to ask him how long he intends to burn tens of billions of dollars on nothing, and why the website that made him so many billions of dollars is falling apart at the seams pumped full of content created by the big stupid bullshit machine he's helped popularize. It's no longer time to gingerly coup about Sundar Pichet. Oh, he's looking at my smartphone.
Starting point is 00:23:47 It's time to ask him how Gemini is going to make a profit and what it is that it will do and press him again and again and again and again and again until he talks about why Google search is so bad now. It's no longer time to let Satchinadella oscillate from referendums on capitalism 2020 to laying off tens of thousands of people in 2023. It's time to ask him if he's prepared to bankroll open AI to the tune of $30 billion dollars and refuse to leave the conversation without committing to a number. These men have burned hundreds of billions of dollars on a machine that boils lakes to make the most mediocre version of the past.
Starting point is 00:24:22 These men are not supporting innovation. They're aggressive forces too scared to piss off the markets to actually change the world, domesticated animals that fear no natural predators, and thus have no hunger for something new. They propped up generative AI because their followers rather than leaders that have paid hundreds of millions of dollars to empower a nihilistic kind of growth capitalism that dresses up monopolies as disruption. They have propped up generative AI because building the future is hard and expensive and involves taking risks and making sure that you have a culture that doesn't expect the answer to a question in the fastest amount of time possible. Innovation isn't efficient,
Starting point is 00:24:56 it's lossy, it has indeterminate time scales and requires both capital investment and space required for great people to think of actual solutions to problems that involve them, talking to and caring about the lives of real people. Fire Sachin the Della of Microsoft, fire Sandar Pishai of Google, and work out a way to fire Mark Zuckerberg of Meta. These men are unworthy. They do not find any of this exciting or meaningful. They have no curiosity. Their private equity guys dressed up as software guys. They are con artists. They are running their products into the ground, and they're making more money than ever. Big Tech has been overcome with narcissism and nihilism, and it must change its ways to not eventually face perdition.
Starting point is 00:25:40 I am fucking serious. Do you think these people have a backup plan? Do you think they've burned all of this money on such a mediocre and wasteful solution because they've got other better ideas? No, they're all out. Big Tech does not have another thing. Google doesn't have any ideas. Meta is so out of ideas that they change their name to another worse idea.
Starting point is 00:26:00 One associate with Mark Zuckerberg burning $45 billion for no reason. In fact, there's a Yahoo finance story about the fact that all of that money that's allegedly going into the Met of Us is just organizational loss. It's a horribly run place where the management constantly changes. These goddamn people. And Amazon, they've never really been in the ideas business. They're the founder of a cloud storage cartel with Microsoft Oracle and Google. They work together to set the prices.
Starting point is 00:26:27 Everyone wins except anyone who isn't them. And Big Tech is lazy because they've all agreed to compete only a little bit, never coloring too far out of the lines, because doing so might expose them to an actual risk like regulation or having to hire people that built new things versus finding increasingly more annoying ways to exploit their current customers. And I really am sure that there's a societal shift coming against big tech,
Starting point is 00:26:51 the natural result of years of excess and bullshit, of the loudest people in tech trying to convince people that a large language model that can generate texts and images that kind of suck is basically the same thing as an iPhone. I have no idea how quickly the shift comes, but it's coming. It's inevitable. This lack of big, profitable ideas will eventually lead to some sort of reckoning or collapse in big tech. Healthy, well-run companies, they don't do things like this, let alone several different trillion-dollar companies, all bumbling into each other like the three stooges, billions of dollars of cash falling out of their pockets. It's an absolute disgrace. I will say, if the AI bubble really does pop,
Starting point is 00:27:33 This is a great time to point and laugh. Regular people like yourself could see this was bullshit from the beginning. Most people find generative AI either briefly interesting or somewhat disgusting, and they're capable of seeing that stealing the entire internet so you could spend $100 billion making a shittier version of the past is kind of a stupid idea. The utility really hasn't been there from the beginning. Describing what chat GPT is is actually kind of difficult.
Starting point is 00:27:59 And any technology that's going to be worth trillions of dollars, should not have the user saying, wait, what does this do exactly? And I really feel like regular people notice this. If this was as magical as it was, regular people would be lining up to use it. And while it has a lot of users, I don't know anyone who's fanatical over it other than AI fanatics. It's just very sad. But regular people aren't the only ones. And I have criticized journalists for missing this, but I want to call some people out in a good way.
Starting point is 00:28:30 Economists, analysts and journalists have been saying this isn't the first. future, like I said. Shearer of V-Day in March 23, mere months after Chat GPT's launch, said it wasn't magic, for example, in the Washington Post, Shira, the goat. Alex Kanchowitz and Douglas Gorman reported in August 15th, 2023 that Chat GPT isn't good enough to take jobs and it's unlikely to cause mass layoffs. The hot takes have run into reality. A little bit early, but you're correct. Paris Marx called the Chat-GPT revolution another tech fantasy in July 23 and Gary Marcus worried about Generative AI being a dud in August 2023. While this
Starting point is 00:29:04 is by no means an exhaustive list, it's important to note that people have been saying this, people with big platforms, and the markets chose to ignore them. As an aside, a year later, when many outlets were still tripping over themselves to say that
Starting point is 00:29:20 Generative AI was the future, Shura Vidae of the Washington Post asked, if these chatbots are supposed to be magical, why are so many of them as dumb as rocks? It's important to call out when a national newspaper actually does the work that needs to be done to critique the powerful. Good work, Shearer. Open invite to come on the show. At this point, it seems inevitable that the bubble will burst, that the acceleration has stopped, that the funding won't be there, and that the market's taste for the billions of
Starting point is 00:29:43 dollars it's going to take to make generative AI some indeterminate level of better. Just really isn't there. By all means, tell me I'm wrong. You certainly do on Twitter and you certainly do on email. And I'd be genuinely intrigued to see how open AI wriggles out of this jam. especially because it would mean they made a meaningful product that makes money when they don't have the chips to train GPT-5, a model that likely still wouldn't change the game enough to matter. I mean, what if they have a new architecture, I guess? But I refuse to give them credit for something they haven't done yet.
Starting point is 00:30:14 And in the event that Open AI or Anthropic is able to raise again, we'll see the cycle continue another quarter. I'm confident, at which point something crazy would need to happen to make any of this worth it. If these companies can actually raise, they'll keep the bubble inflated, but it really is borrowed time. There's enough money to fund them both maybe one more time and after that. Where is the profit? Where's this going?
Starting point is 00:30:38 And it's really worth considering that the narrative is bad and that there is very little, that anyone can really do to change it outside of something truly incredible. These companies can play for time, hope that Satchina Della and Sondar Peshai Stan Paton say that they have great faith in the promise of AI. But I really don't think they get another series of earnings. for big tech like this. In many ways, though,
Starting point is 00:31:02 this is Sam Altman's greatest gambit, and so much lies on open AIs back as a result. This is the moment we find out if Sam Altman is really got it, whether it's worth agonizing and wringing our hands about how scary he is, or whether he's just able to hoodwink enough credulous billionaires that have their hands welded to eternal money printers. Impress me, Samuel.
Starting point is 00:31:25 Wake up, Sammy, Mr. Altman. bring me the technology, show me what you've got, show me your great works, show me the works you have buried in that non-profit, for-profit monstrosity. You've used to trick other visionless power brokers into giving you their entire futures for a dead-end friend best known for an absenteeism that rankled his peers and some of the startups he was supposed to nurture. Show me what you've got, Sam, show us all. You're so smart, you allegedly can solve problems in a single phone call.
Starting point is 00:31:56 everyone talks about your big brain. What's the big play? Big guy? You've got maybe six months, and that's the most general estimate I've got. What is it? What's the plan? Wait, what's that?
Starting point is 00:32:09 Search GPT? Search GPT? Sam, you're crazy. You're crazy, Mr. Altman. There's no way you can build a Google search competitor. Trust me, I know. No, really, I worked it out. I spent a few hours looking up Google's financial reports
Starting point is 00:32:23 over the last decade or so, trying to figure out how much the company spends on operating costs and capital expenditures, just related to search alone. Due to the way Google structures its financials, I had to make some guesses, some more informed than others, but I reckon it costs Google about $30 billion a year to run their search product, and that's not taken into account the cost of degenerative AI-powered search summaries. All right, Sam, here we are, so that's $30 billion a year to create something that can scale to the size of Google search, and that's just the start.
Starting point is 00:32:51 You with me, man? Things do not get easier. You see, you're not just building a Google search competitor with search GPT, as you also have to build the ad tech infrastructure to actually make money off of it, which you are not good at. Okay, but you've got to copy features from companies like DoubleClick, which Google acquired in 2007 for $3.1 billion, and pretty much underpins the whole operation. Or maybe you have to build something like AdWords,
Starting point is 00:33:14 which Google got when it acquired Applied Semantics in 2003. You will need something like both of these, and that's going to cost you in the best light, in the best day, ever about $3 billion. Or you're going to have to outsource it, which will make it worse and less profitable, because outsource companies are going to take a cut of your revenue, thus reducing your margins, which are already really bad. Then you've got to hire experienced ad personnel and use that ad tech infrastructure you built. You built that, right? To enter a market, Google will use their entire cartel power to kick you out of. Wait, what was that, Sam? Wait, what? Right, right,
Starting point is 00:33:47 you've got to make money. And ideally more of it than you spend, something, as I've mentioned, you have some issues with. Like I said, Google search costs an absolute shit ton to run. $30 billion easy, and that's with decades of optimization, a coding language that they invented, thousands of miles of underground cables, and decades of experience in doing a thing you're just learning to do. And they have PhDs who specialize it who've been at the company decades. You did all that? Whoa. Okay, Sam, I'm impressed. You're on a roll. You can do this. I believe in you, Mr. Altman. Now, just checking. How many ad salespeople do you have? What's that? None? You don't have any ad salespeople for your search engine?
Starting point is 00:34:24 Sam, you're going to need them. Google had over 30,000 ad salespeople before its last round of layoffs. You're not going to make this thing profitable without ads. In fact, I don't think, Sam, you're going to make this search product profitable at all. But you know what? May or may not be profitable. One of our advertisers who will soon invade your living room, car or other place you listen to podcasts, filling your various crevices with commerce.
Starting point is 00:34:46 Behold, their bounty. Another podcast from some SNL, late-night comedy guy, Not quite. Unhumor me with Robert Smygel and friends. Me and hilarious guests from Jim Gaffigan to Bob Odenkirk to David Letterman, help make you funnier. This week, my guest, SNL's Mikey Day and head writer Streeter Seidel, help an acapella band with their between songs banter. The worst singer in the group?
Starting point is 00:35:19 The worst? Yeah. Me. Is there anything to the idea that because you're from Harvard, you only got in because your parents made a huge donation. The yard birds, right? That's the name. The Harvard Yardt Yard.
Starting point is 00:35:34 Do you have a name suggestion? We're open. Since you guys are middle aged, one erection. Listen to Humor Me with Robert Smigel and Friends on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Humor me. I need some jokes to make me seem funny. Run a business and not thinking about podcasting, think again. More Americans listen to podcasts than ads supported streaming music from Spotify and Pandora.
Starting point is 00:36:04 And as the number one podcaster, IHearts twice as large as the next two combined. So whatever your customers listen to, they'll hear your message. Plus, only IHeart can extend your message to audiences across broadcast radio. Think podcasting can help your business. Think IHart. Streaming, radio, and podcasting. Call 844-844-I-Hart to get started. That's 844-8-4-I-Hart.
Starting point is 00:36:26 Life throws hurdles big and small. The question is, how do you conquer them? On Hurtle with Emily Abadi, we sit down with the most inspiring women in sports and wellness, professional athletes, coaches, and Olympic champions to talk about the challenges that shaped them and the mindset that keeps them going. From the WNBA standout Kate Martin and rising hockey star Layla Edwards. If a boy can do it, I don't see why a girl can't. Like, I've never understood that.
Starting point is 00:36:50 Like, it didn't make sense in my brain. It's hard to be in spaces that no one looks like you, but don't ever feel like you don't belong. Don't let that be the reason you don't do it. An Olympic champs Gabby Thomas and Katie Ladecki. The ability to show a gold medal to someone and have their face light up and smile, that means the world to me. And that's what motivates me to win more gold medals. At our level, at this scale, like being able to fail in front of the entire world.
Starting point is 00:37:16 Like, I can do anything. I can do anything. Because resilience isn't just about winning. It's about showing up, even when it's hard. Listen to Hurtle with Emily Abadi on the IHeartRadio app, Apple Podcasts for wherever you get your podcasts. Presented by Capital One, founding partner of I Heart Women's Sports. The story I've told myself about love or relationships can then shape my behavior,
Starting point is 00:37:41 and that can lead me to sabotage the possibility of connection. This Mental Health Awareness Month, tune into the podcast deeply well with Debbie Brown and explore the journey of healing, self-discovery, and returning to yourself. We explore higher consciousness, emotional well-being, and the practices that help you find clarity, peace, and self-mastery in a world that can feel overwhelming. The world is becoming lonelier. We're not becoming more social and connected. We're becoming more individualized, but we actually meet people in connection. If you've been searching for a soft place to land while doing the work to become whole, this podcast is for you to hear more.
Starting point is 00:38:24 Listen to deeply well with Debbie Brown from the Black Effect Podcast Network on the Iheart Radio app, Apple Podcasts, or wherever you get your podcast. Hey, I'm Jared Adano. You might know me as that loud guy who yells out, help on the internet. Help! Somebody! Please! But there's so much more to me than me. I'm an actor. I'm a comedian. And recently, I've become quite the helper myself. And on my new podcast, Hope from a Hippocrite, I'll be changing lives. Helping people. in need with my sage advice and thoughtful solutions. Sike! I'm a comedian! I'm not qualified to give good advice! Join me and my comedian friends as we riff, rant,
Starting point is 00:39:04 recommend some of the most legally dubious advice known to man. If I'm calling you, even if you're on your phone, let it ring twice. One ring is too scary. Oh, cream a chicken suit. Hey, cream, cream a chicken suit. This is help from a hypocrite, the worst advice from the double. as people you know. Listen to Help from Hypocrat as part of the Mike Cultura Podcast Network available on the IHartRadio
Starting point is 00:39:30 app, Apple Podcasts, or wherever you get your podcasts. All right, right, we're back and I'll dispense with the Sam Orman bet. So when I was looking up Google's financials, as I mentioned, I was able to make a few educated guesses, and I've got a hunch that Google has about a 35% profit margin, which is pretty good. But that's with over two decades of infrastructure and a near monopoly on the search market. Open AI has none of those things. They don't really own their infrastructure at all, as I mentioned. And it's going to be relying entirely on GPT, for the most part,
Starting point is 00:40:05 which is insanely power and compute intensive, and thus costs a lot more. And as I've said, a billion times already, GPT and other transformer-based architecture is deeply unprofitable, and that's before you even get to the hallucinations. The hallucinations that underpin your search engine you need to be profitable, which isn't profitable. Oh, boy, this is really bad for them.
Starting point is 00:40:25 Assuming the bulk of the costs associated running Google search comes from the vast number of servers required to actually power it, it's hard to imagine how anything OpenAI does could even ever reach a profit, even if they had the monopoly Google has. Now, I'm confident that OpenAI is trying to raise capital right now on the idea that Search GPT is able to create a meaningful competitor to the most profitable software business ever made, one that Google will likely protect with various monopolistic weapons like its treacher trove of patents. While the Department of Justice did just declare that Google had a monopoly over the search market, and I'll get to that in an upcoming episode, it will take years for things to move on that front, and nothing about this situation fixes any of Open AI's problems.
Starting point is 00:41:09 On top of that, Google spends, as I previously mentioned, billions of dollars on hardware and property, an open AI would likely have to build infrastructure that dwarfs, even the outlays of generative AI, to scale a search engine that could handle even hundreds of millions that'll learn the billions of people that use Google Search. It could get Microsoft to build it or lease it from the likes of Oracle, and Microsoft could probably pay for it too,
Starting point is 00:41:31 but that would be another massive increase in capital expenditures at a time when the markets are waiting for the stuff to make money rather than the companies to spend more money on it. And I also should note that Microsoft recently described OpenAI as a competitor in the search business, and it's unlikely to kill Bing, which has been profitable since 2016. Let's be honest, though, this is all fan fiction. Open AI isn't competing with Google Search.
Starting point is 00:41:54 It would cost too much money, and the underlying technology is neither good enough nor efficient enough to actually support a search engine at scale. And even if it was... Is it better? Probably not. What about ChatGPT says that it's going to be more reliable than Google Search? And God, all of this is such a boring fucking farce. We're not watching startups mess around Silicon Valley experimenting in ways to fix weird problems. We're watching big tech outsource their research and development costs to one of a few hand-selected con artists. that they'll drop the second that Wall Street gets pissy.
Starting point is 00:42:27 Why even pretend anymore? Anthropic is propped up by Google and Amazon who invested billions of dollars in cloud credits. Microsoft props up OpenAI to the point that the Nvidia chips crisis affected it because Daddy Microsoft was buying them for OpenAI to use. And Google, Amazon and Microsoft are all making their own models to the point that Microsoft has already reported, like I said, that they see Open AI as a competitor.
Starting point is 00:42:50 It's just also craven. Big Tech funded a cloud-dependent product that costs so much more than anything else in the market based on a spacious hype about what artificial intelligence could or could not do. They do so as a means of selling a new product, one that while not particularly useful, also means that they can charge a lot for the cloud compute service it runs on, creating demand for a product that pays them money just for existing, allowing them to vastly expand their physical data center locations,
Starting point is 00:43:19 further enforcing their monopolies over the cloud storage industry. Microsoft, Google, Meta and Amazon created a new way to turn money into more money, investing in a tech that required you to pay them all a lot of money for cloud computing services to run on, like I said. The problem, it seems, was that none of them were willing to consider a world where this stuff never really turned into anything remarkable other than in its waste. And a lack of creativity in the tallest towers of the Valley in Redmond has allowed the richest men in the industry to be conned by a snake oil machine that loses billions of
Starting point is 00:43:49 billions of dollars. To be clear, there's nothing wrong on its face inherently with generative AI. It does interesting things with documents and I fully believe there'll be some lo-fi version of generative AI that plugs around silently once the hypers piss off. My problem is that it's so horribly wasteful to put all of this money into these large language models, the ones that steal everything that require so much energy and create so little in return. Now, the reason I brought up previously the whole calculation of open AI needing $5 to $10 billion to survive is because I wanted to make it clear how expensive them staying in places. That is the money they will need to continue building the thing they are doing today.
Starting point is 00:44:31 They don't have anything in reserve. I am confident about it. Maybe they can survive. Maybe they can surprise me. Maybe that can happen. But I just don't really see it happening. Greg Brockman's gone, and I mean, he was just another non-technical guy. What's going to happen?
Starting point is 00:44:46 You think Miramorati's going to come up with something? You think Sora's going to do it? No, they don't have anything. And I realize it's so strange to say this, especially if you remember the media listening to this. I know it's strange to accept this, but what if they're just full of shit? What if this is the best they've got? How do we deal with this?
Starting point is 00:45:07 And I think we start by accepting that all of this was completely and utterly ridiculous. We live in incredible times. We're at a boiling point in the tech industry's history where these sins of excess and this total lack of vision of crippled big tech's ability to make new things. Things have been too easy, too comfortable and too frictionless for too long for people like Sundar Peshai and Satchinidela and even people like Larry Page and Sergey Brin,
Starting point is 00:45:33 who are the only two people who can fire Sundar from Google. Tech needs to go back to creating interesting and cool things and having companies run by people that actually care about building them. Technology is capable of solving real problems, or at least it has been in the past, and proven time and time again how profitable it can be to do so, and I believe it can do just fine without having four or five companies that do every single thing that technology can do at the same time in the hopes that they can monopolize it. I don't think the most powerful people in tech realize how frustrated people are, how deeply affected by technology everyone is, even those
Starting point is 00:46:09 who don't identify as tech nerds or enthusiasts. And I think men like Sundar Peshai and Sachi Nadela are deeply unaware of how riddy people are for a change, how disgusted they are by the cratering quality of the average tech product at a time when executives have never been richer. Regular consumers know that Google Search sucks. They know that Facebook sucks. They know that websites are worse,
Starting point is 00:46:31 that they visit certain ones and there's 18 pop-ups, and your phone's really hot. They know that their iPhones are randomly trying to make them buy Apple, news and they know that there are people responsible, Tim Cook, Eddie Q, at Apple, by the way. Welcome to come on the show, but guys, stop trying to sell me Apple News. I don't want it. I don't want any of this Apple shit. Don't make me use it unless I have to, other than I message. But moving on, there are real targets here. There are people that need to go to fix things. Sandar Pishai and Satchinadella must go. They are no longer trustworthy stewards of the future
Starting point is 00:47:07 and have inspired hundreds of billions of dollars of waste in the hearts of their equally myopic competitors. These men do not care about their customers. They don't fear competition. And the government should break every single hyperscaler up, Google, Meta, Amazon, Apple, Oracle, all of them and find ways to stop them ever growing so large in the future. Maybe we shouldn't have such large tech companies.
Starting point is 00:47:32 Maybe we don't need multiple trillion dollar juggernauts that do everything in a few. shitty way. Maybe we don't need companies that do online advertising and also provide a platform because that kind of monopoly leads to insane incentives like you're seeing with Google search and Facebook. And we all deserve better. And the way to get there is to say the names of those responsible to document their disgraceful acts and call for accountability again and again and again and until something actually happens and changes. And it is changing. The narrative is changing and soon it will shift more aggressively and more violently against big tech. And I think this is a great
Starting point is 00:48:09 thing for the world and ultimately to take industry at large. Now, as we see the bubble, the AI bubble collapse, and must be clear, none of this is a victory lap for me. This is not actually how I wish this went. I wish this bubble had burst earlier. It would have caused less harm to the environment, to the markets, to the freelancers who lose their jobs, to the artists who email me every week. It would have wasted less money, taking less attention away from the rest of the industry, and allowed Sam Altman to accumulate less money and power. Instead, this bubble has been allowed to swell so large that it will only emphasize how bereft of ideas big tech has become, and the consequences are a growing distent against tech
Starting point is 00:48:48 from the general public. And this era was ultimately the result of a lack of fear in the hearts of big tech, and a deeply held belief that their positions were permanent and their customers were trapped. My purpose in documenting this in what feels at times like narrating the end of the world, I'm not looking to be a pundit or a talking head or a person who wants to be given credit for calling out the bubble, is none of these serve you, the customer, the listener, or history itself. What I say may be imperfect, but it exists to try and give you a clear understanding of what's happening, and yes, it's a little emotionally charged and very clear in its biases.
Starting point is 00:49:22 I believe that the tech industry has lost its love and curiosity, and I find it disgusting. and the best way to fight back is to studiously explain things as they happen from my perspective at length, but with, I hope, a clarity that doesn't require a ton of technical knowledge. As things have accelerated, I've become a little more introspective about the role of my podcast and my newsletter and my posts. I don't have a particularly profound conclusion other than that I believe that I have a brevity and clarity about the tech industry that many don't. And I also find that I'm extremely fast at writing, and I also find this all very interesting because I'm, a horrible little goblin. And I don't talk for nearly two hours or write thousands of words because I desperately leave the attention, which I do love. I do it for the thrill. I like covering
Starting point is 00:50:07 this stuff. And because if I don't say these things out loud, the cats in my brain will eventually try and emerge. But seriously, though, I do these things I need to. This is important to me. Maybe I'm fighting back. Maybe I just like creating. I don't really know. This is me processing, watching an industry I care deeply about, get ransacked again and again by people who don't don't seem to actually care about technology. The internet made me who I am, connecting me and in many cases introducing me to the people I hold dearest to my heart.
Starting point is 00:50:35 It let me run a successful PR business despite having a learning disability, dyspraxia, or as it's called in America, developmental coordination disorder, that makes it difficult for me to write words with a pen, and thrive despite being regularly told in secondary school that I wouldn't amount to much. Any of you listening, go fuck yourself.
Starting point is 00:50:51 I believe that there are many, many, many people that have been allowed to live better, full and more meaningful lives as a result of technology. And I believe that the people who built the tools that allowed them to do so no longer control the future. And that makes me really fucking annoyed. I refuse to watch this bullshit happen in silence, and I encourage you, as I have before, to fill social media and conversations with the names of those responsible.
Starting point is 00:51:15 Sachin Adela of Microsoft, Sundar Peshai of Google, Mark Zuckerberg of Meta, Andy Jassy of Amazon, Sam Altman of Associated Cons, Miramarati, CTO of Open AI and Reid Hoffman, the venture capitalist, who seems to always benefit over the next bullshit machine, all responsible for this echoing nihilism that's created the generative AI boom. All of these people will be fine, by the way. When this collapses, all of these people will be just fine.
Starting point is 00:51:43 Multi-billionaires, they'll be just fine. But the people that won't be are the people they will lay off, the people that have invested and lost money in these things. The people that may even come to rely on chat GPT in some small way who won't be able to afford it when it goes tits up or gets jacked up price-wise because that's the only way to make it affordable for the company. Or maybe all of this just disappears
Starting point is 00:52:05 and these customers are left with nothing. But sometimes I understand you might feel a little doomed. The doomer in you. Someone recently called me a doomer, which really pissed me off because I'm not. I'm angry. And I know some of you might be too. I won't say you're angry, that isn't fair.
Starting point is 00:52:24 But based on the emails, I get some of you seem pretty pissed. And I'm not speaking for you here, but I'm angry because I know that tech can be cooler and better and more interesting, that there are real problems of poverty and climate change, of the myriad systems that don't connect very well on every laptop and phone, ways that things can be better, problems that can be solved, but right now they need to put tens of billions of dollars into generative AI, Come on, man, we can do better than this. And while there might be little you can do to them directly,
Starting point is 00:52:57 I encourage you to say these names to your friends on social media. Prabagar Ragavan, remember him from Google? Tell people all about him too. I encourage you to let anybody and everybody you know know who's responsible for this. Because ultimately, what may pop the AI bubble is a narrative. And narratives shift, and narratives are shifted by word of mouth. and they shift because of people like you, and like me, who never shut up.
Starting point is 00:53:32 Thank you for listening to Better Offline. The editor and composer of the Better Offline theme song is Mattosowski. You can check out more of his music and audio projects at Mattisowski.com. M-A-T-T-O-S-O-S-K-I.com. You can email me at E-Z at Better Offline.com or visit Better Offline.com to find more podcast links and, of course, my newsletter. I also really recommend you go to chat. Where's Your Ed dot at? visit the Discord and go to our slash better offline to check out our Reddit.
Starting point is 00:54:02 Thank you so much for listening. Better Offline is a production of Cool Zone Media. For more from Cool Zone Media, visit our website, coolzonemedia.com, or check us out on the IHeartRadio app, Apple Podcasts, or wherever you get your podcast. Another podcast from some SNL, late-night comedy guide, not quite.
Starting point is 00:54:41 Unhumor me with Robert Smygel and friends. Me and hilarious guests from Bob Odenkirk to David Letterman help make you funnier. This week, my guest, S&L's Mikey Day and headwriter, Streeter Seidel, help an a cappella band with their between songs banter. Where does your group perform? We do some retirement homes. Those people are starving for banter.
Starting point is 00:55:00 Listen to humor me with Robert Smigel and friends on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Life is full of hurdles. So how do you keep going? On Hurtle with Emily Abadi, we're talking with the most inspiring women in sports and wellness. From professional athletes, coaches, and Olympic champions. about the challenges that shape them and the mindset that keeps them moving forward.
Starting point is 00:55:22 At our level, at this scale, being able to fail in front of the entire world. Like, I can do anything. I can do anything. Listen to Hurtle with Emily Abadi on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Presented by Capital One,
Starting point is 00:55:36 founding partner of IHeart Women's Sports. Hey, I'm Deanna Maria Riva, and on my new podcast, How Hard Can It Be? I call on my GenX squad from Ohio to Hollywood as we navigate midlife's most fantastic BS. Unfiltered conversations from night sweats to futas to scheduling sex. Wait, what sex? Is it just me or does every woman my age want to look at Pinterest instead of having sex sometimes?
Starting point is 00:56:01 They say we can't polish a turd, but we're sure going to try. So let's get blunt with laughs, tears, or tears of laughter. Listen to How Hard Can It Be with Diana Maria Riva on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Hey, everyone. It's Ryder Strong and Will Ferdell from PodMeet, Word. And now the Pod Meets Twirled podcast. We're two men who were completely clueless to reality TV, and we're gearing up for the season finale of Survivor.
Starting point is 00:56:26 I know we annoyed a lot of our listeners by our severe lack of survivor knowledge. That is the point of the show. I'm just going to remind you. Again, we are experts. Listen to Podmeets Twirled on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. There are times when the mind becomes a difficult place to live. This is David Eagleman with the Inner Cosmos podcast, and for Mental Health Awareness Month,
Starting point is 00:56:53 we'll talk with singer-songwriter Jewel about anxiety. I started living in my car, and then my car got stolen. I was having panic attacks. I was agoraphobic. This is a month of deeply personal and honest conversations about what happens when the brain goes off course. Listen to Inner Cosmos on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. This is an IHeart podcast. Guaranteed human.

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