Better Offline - Facebook Was Already Zucked

Episode Date: January 22, 2025

In this episode, Ed Zitron walks you through how the latest "right-wing turn" for Mark Zuckerberg and Meta is really just formalizing policies on Facebook and Instagram that actively protected and ele...vated right-wing voices - and how we're entering a new era of rot for two of the world's largest social networks. --- LINKS: https://www.tinyurl.com/betterofflinelinks Newsletter: https://www.wheresyoured.at/ Reddit: https://www.reddit.com/r/BetterOffline/  Discord: chat.wheresyoured.at Ed's Socials: https://twitter.com/edzitron https://www.instagram.com/edzitron https://bsky.app/profile/edzitron.com https://www.threads.net/@edzitronSee omnystudio.com/listener for privacy information.

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Starting point is 00:00:00 This is an IHeart podcast. Guaranteed Human. Run a business and not thinking about podcasting. Think again. More Americans listen to podcasts than adds supported streaming music from Spotify and Pandora. And as the number one podcaster, IHearts twice as large as the next two combined.
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Starting point is 00:00:35 help an a cappella band with their between songs banter. Where does your group perform? We do some retirement homes. Those people are starving for banter. Listen to humor me with Robert Smigel and friends on the I-Heart Radio app, Apple Podcasts, or wherever you get your podcasts. A win is a win. A win is a win.
Starting point is 00:00:52 I don't care which I'm saying. Yep, that's me. Clifford Taylor the 4th. You might have seen the skits, my basketball and college. college football journey or my career in sports media. Well, now I'm bringing all of that excitement to my brand new podcast, The Clifford Show. This is a place for raw unfilled conversations with athletes, creators, and voices that not only deserve to be heard, but celebrated.
Starting point is 00:01:14 So let's get to it. Listen to The Clifford Show on the IHeard Radio app, Apple Podcast, or wherever you get your podcast. And for more behind the scenes, follow at Clifford and at TikTok podcast network on TikTok. I'm Michelle McPhee, and I've been unraveling the strangest, Alliance I've ever reported on, a Mormon polygamist and an Armenian businessman. Multimillion dollar house, Ferraris and Lamborghinis, private jets, a billion dollar fraud. But how long can this alliance last? Tell me what you know. Is somebody coming after me?
Starting point is 00:01:48 Listen to Kingdom of Fraud on the Aihar Radio app, Apple Podcasts, or wherever you get your podcasts. Also Media. Hello and welcome to BetRoll. Offline, I'm your host Ed Zittron. It's been a shitty week for many obvious reasons, and I challenge you at this time to be kind to yourself and to the people around you. Be kinder, hold them closer, be more supportive, say nice to things, but specifically to my trans listeners.
Starting point is 00:02:28 I love you. You're loved and accepted. Fuck these people. Fuck the executive order. I'm so sorry. And anyone who agrees with that EO or is against trans people, you can go fuck yourself. Like, I need you to download. something else. Go and do something else with your time. I'm not interested in helping you. You are not
Starting point is 00:02:45 my friend. You will never be my friend. If you're against trans people, I'm against you. Anyway, back to the podcast. So I've been back from CES for a week now and I'm finally recovering and I appreciate everybody who listened to the 13 and a half hours of audio we put out. And a big thank you to the whole team there, Edward and Guasso Jr., David Roth, Phil Broughton, Matt Sowski, and everyone else who came along. Now we're back to our regular format, and it's likely going to be a rotation between more of the talk radio stuff you heard at CES and then heard with Paris Martino and Jeff Jarvis, and then stuff like this. Spoken word, I'm back, baby. But 2025, it's going to be a chaotic year. You're going to feel a deficit of hope. I've said this before, but I'm going to say it again.
Starting point is 00:03:28 The best thing you can do right now is to hold those people you love closer. Treat everyone around you, like I said, a little more kindly, listen more keenly to the things that people. are saying and put your heart and soul into the things you do and the things you do for others. You may not be able to change much at scale, but you can improve your immediate orbit, the bubble around you. Now, in this week's two-parter, I'm going to talk to you about the people who choose to do the direct opposite. They use their power or their platform to exploit and hurt people for money, or they use another platform to help maintain the status quo, usually at the cost of other people's happiness. You see, in the last few weeks we've seen the emergence of
Starting point is 00:04:07 what I call the true Meta, and of course the true Mark Zuckerberg, as the company chose to end its fact-checking program in early January, claiming that, and I quote, fact-checkers have been too politically biased and have destroyed more trust than they've created on both Instagram and Facebook, the latter of which is shown in a study from George Washington University to, by design, and I quote again, afford anti-vaccine content produces several means to circumvent the intent of misinformation removal policies. Metas also killed its diversity, equity and inclusion programs, something that I expect other tech firms to copy, unrestrained by any kind of societal norms under an administration that seems intent on destroying as many of them as possible.
Starting point is 00:04:47 Shortly after announcing the policies, Zuckerberg went on the Joe Rogan experience and had what I would describe as a full-scale pisfit, claiming that corporations are culturally neutered and that companies should have both more masculine energy and have a culture that celebrates the aggression a bit more. and then he added that said culture would have its own merits that are really positive. None of this means anything. Zuckerberg also believes that the modern corporate culture has somehow framed masculinity is bad, something that he doesn't really attempt to elaborate on or explain or frame with any kind of evidence, because he's on the Joe Rogan experience,
Starting point is 00:05:22 and because he also knows no one's going to fucking ask him. And it's just this kind of directionless grievance, and it feels me full of piss and vinegar myself. And this means, by the way, Meton has now, and I quote their own announcement, gotten rid of a number of restrictions on topics like immigration, gender, gender, that are subject to frequent political discourse and debate, which in practice means that Metton now allows you to say that being gay is a mental illness or describe immigrants as filth. And as an immigrant, I find that disgusting. I find all of this so fucking disgusting.
Starting point is 00:05:55 They, as I'll get to in this episode, they never really cared that much, but to formalize this stuff is so utterly hurtful. It's a template for worse people. And Facebook, our meta is right down at the fucking bottom of the barrel. This is going to give other companies something to borrow. And it's just, when I read this stuff, I just, I hear the Perry Mason music from Kill Bill. Anyway, moving on with the episode. Now, surprise here, Casey Newton at Platformer, who I have been deeply critical of and will be very critical of in a later episode, has done a really excellent job reporting on exactly how horrified.
Starting point is 00:06:31 these policies are, revealing how Meta's internal guidelines allow Facebook users to say that trans people are both mentally ill and don't exist, which, to be clear, if you're listening to this and saying that you agree with that, I'd like you to stop listening for a second, I'd like you to get your car keys, I'd like you to close your garage door, and I'd like you to start the fucking ignition, just in case it's really, it's not clear enough how I feel about anti-trans people. And it also included one of the most wretched things I've ever read. Alex Schultz, met a CMO, who is a gay man, suggested in an internal post that people seeing their queer friends and family members abused on Facebook and Instagram could lead to increased support for LGBT rights. This is, and I don't say this lightly, one of the most disgusting and offensive and stupid things I've ever heard a tech executive say.
Starting point is 00:07:19 But let's be abundantly clear. This is exactly the kind of social network that Mark Zuckerberg wants. an unrestrained, unfiltered, unrepentantly toxic and noxiously heteronormative one, untethered by the frustrating norms of making sure that a social network of billions of people doesn't actively encourage hate of multiple different marginalized groups. And I am so angry about this, because it's all so needless. It's all so needless. But everything, everything has to be thrown into the fire for growth.
Starting point is 00:07:48 That's who these fucking people are. But dear listener, don't worry. Mark Zuckerberg, he's finally free. Finally, Mark Zuckerberg, CEO and founder of Meta, can do whatever he wants, as opposed to the past 20 years where it's hard to argue that he's one of the most, if not the single, most punished man alive. You see, Marky Mark's net worth recently hit $213 billion. He's running a company with a market capitalization of $1.5 trillion, and he can never be fired from it. He even owns a 1,400-acre compound in Hawaii, and while dealing with all of this suffering, he had to once,
Starting point is 00:08:23 Sorry, I mean twice. Sit in front of a Senate hearing and lazily apologize for something non-specifically. He was tortured, tortured only six years after having done it last. I am being very sarcastic, obviously. This man has not suffered, I don't want to say the next part of that sentence, but he's not suffered at all. He's had the easiest go of it, just like the rest of these fucking people. Few living people have had it easier than Mark Zuckerberg.
Starting point is 00:08:51 he's a man insulated from consequence, risk and responsibility, and he has been for like 20 years. The sudden and warranted alarm to this, by the way, and I will say the media has acted with enough alarm here. It has this air of surprise, though. It frames Meta and Mark Zuckerberg, like they just suddenly were like, hmm, what if we were super bigoted?
Starting point is 00:09:15 What if our new network could, what if it could be more racist? We need to please Donald Trump, because that's not what Meta has been doing before, right? They've never been... Well, we'll get to that in a bit, but I kind of want to take you back in memory lane a bit. A long time ago, by which I mean August 2024, the people in the media today saying, oh, wow, Mark Zuckerberg has suddenly gone conservative. He's suddenly right-wing.
Starting point is 00:09:43 Mid-months ago, they were fawning over this guy. They were fawning over his new look. they were desperate to hear about his gold chains and why he was wearing them, and they declared that he had the swagger of a Roman emperor, and that he had, and I quote the Washington Post here, transformed himself from a dorky democracy-destroying CEO into a dripped-out, jacked AI accelerationist in the eyes of potential meta-recruits. Zuckerberg was, until these last few weeks, being celebrated for the very thing that people are upset about right now. Flimsy, self-conscious and performative metro bullshit that only signifies. strength to weak men and those credulous enough to accept it, which in this case means almost every media out there. The only difference between then when Mark was with his chains and his big baggy t-shirt and he looked like Kevin Fedline, and now is that Mark Zuckerberg has finally decided
Starting point is 00:10:34 to be honest. After all, where was the punishment or judgment for his last matro media bullshit? If anything, it kind of proved that anyone will accept anything that Mark Zuckerberg does at all. yet I really want to be clear that what we're seeing with meta and by extension, Zach, is not sudden at all. It's the direct result of a man that has never, ever, ever been held in check. It's utter fantasy to describe or even hint that these changes are the beginning of some sort of unrestrained meta, rather than part of the intentional destruction of this product and all of their products in the market leader of rot economics. This is the rot economy. This is everything I've been telling you about. Growth at all costs, except the costs now are the safety of trans people, the safety of LGBTQ people, the safety of immigrants.
Starting point is 00:11:24 This hostile network that was already pretty hostile, and I will get to that, is now basically saying thumbs up, go nuts, be as bigoted as your fucking one. It's disgraceful. And as I said in the middle of last year, Meta spent years gradually making the experience of its products worse in pursuit of perpetual growth. And if you go back to the people destroying Facebook, that podcast episode, that was actually from Mark Zuckerberg. You wanted something like 12 to 14% perpetual year-over-year growth. Insane stuff. But when I say intentionally, I mean that the product decisions, like limiting the information
Starting point is 00:11:57 and notifications as a means of making users click more and go around the page rather than, I don't know, being notified of something and knowing something, or heavily promoting clickbait articles, this was all to keep people on the site longer. And they've been doing it for years. in broad daylight. And it's led to this deterioration of Facebook and soon Instagram that is just disgraceful, but not as disgraceful as formalizing horrible hate-filled policies. And some are touting Zuckerberg's current move as some sort of master plan to appease Donald Trump and the conservatives. And they're suggesting that this is a magnification of these platforms, where conservatives
Starting point is 00:12:32 will somehow be given, I don't know, preferential treatment perhaps, maybe like Facebook's algorithm. It could promote more conservative content. Man, wouldn't that be really bad? Wouldn't it be bad if Facebook's algorithm was intentionally and repeatedly recommending conservative content? It's been doing it for fucking years. Why are we pretending like this is new? Why is everyone acting like this is new? I'm going insane.
Starting point is 00:12:54 I'm actually going insane because the actual problems here have been there a while. The only thing that's changed is they formalized them. And I am so angry in this episode because I can't leave these people unaccountable. I cannot have people that wrote about this, pretend like this is new, like this is sudden. It's time for everyone in the media to take a little bit of fucking responsibility for what we've done. Another podcast from some SNL, late-night comedy guy, not quite. Unhumor me with Robert Smygel and friends, me and hilarious guests from Jim Gaffigan to Bob Odenkirk to David Letterman, help make you funnier. This week, my guest, SNL's Mikey Day and head writer Streeter Seidel, help an Acapella band with their
Starting point is 00:13:46 between songs banter. There's that worst singer in the group? The worst? Yeah. Me. Is there anything to the idea that because you're from Harvard, you only got in because your parents made a huge donation. The group.
Starting point is 00:14:02 The yard birds, right? That's the name. The Harvard yard, but they're open. Do you have a name suggestion? We're open. Since you guys are middle aged. One erection. Listen to humor me with Robert Smigel and Friends on the I-Heart Radio app.
Starting point is 00:14:18 Apple Podcasts or wherever you get your podcast. Human be. I need some jokes to make me seem funny. Run a business and not thinking about podcasting, think again. More Americans listen to podcasts than ads supported streaming music from Spotify and Pandora. And as the number one podcaster, IHearts twice as large as the next two combined. So whatever your customers listen to, they'll hear your message. Plus, only IHeart can extend your message to audiences across broadcast radio.
Starting point is 00:14:46 Think podcasting can help your business. Think IHeart. Streaming, radio, and podcasting. Let us show you at iHeartadvertising.com. That's iHeartadvertising.com. Imagine an Olympics where doping is not only legal but encouraged. It's the enhanced games. Some call it grotesque.
Starting point is 00:15:05 Others say it's unleashing human potential. Either way, the podcast's superhuman documented it all, embedded in the games and with the athletes for a full year. Within probably 10 days, I'd put on it. on 10 pounds. I was having trouble stopping the muscle growth. Listen to Superhuman on the I-Hard
Starting point is 00:15:23 Radio app, Apple Podcasts, or wherever you get your podcasts. A win is a win. A win is a win. I don't care what you're saying. Yep, that's me, Cliver Taylor the 4th. You might have seen the skits,
Starting point is 00:15:35 the reactions, my journey from basketball to college football, or my career in sports media. Well, somewhere along the way, this platform became bigger than I ever imagined. And now I'm bringing all of that excitement to my brain. a new podcast, The Clifford Show.
Starting point is 00:15:49 This is a place for raw, unfiltered conversations with some of your favorite athletes, creators, and voices that not only deserve to be heard, but celebrated. One week, I'll take you behind the scenes of the biggest moments in sports and entertainment, and the next we'll talk about life, mental health, purpose, and even music. The Clifford Show isn't just a podcast. It's a space for honest conversations, stories that don't always get told, and for people who are chasing something bigger. So, if you've ever supported me, or you're just chasing down a dream,
Starting point is 00:16:16 this is right where you need to be. Listen to the Clifford show on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. And for more behind the scenes, follow at Clifford and at TikTok Podcast Network on TikTok. But give me a second, though. I actually want to lead you through someone who did a pretty good job. And you're not going to believe me, but it's Kevin Rousse of the New York Times.
Starting point is 00:16:42 You see, in 2020, Roos created an automated Twitter account called Facebook's Top 10, listing the top performing posts, so what posts were shared, viewed and commented on the most on Facebook, by US Facebook pages, and he posted it on a daily basis. He was able to do this using something called CrowdTangle, a data analytics tool provided by Facebook specifically for researchers and journalists to understand what was happening on the world's largest social network at the time. Rousse's reporting revealed that META's top-performing links regularly skewed toward right-wing influences like Dan Bongino, Ben Shapiro, and Sean Hannity, as well as outlets like Fox News and the page of then-president and I guess now President Donald Trump. Internally, META was kind of freaking out, suggesting that Rousse wasn't really getting what it meant
Starting point is 00:17:26 because engagement was a misleading measurement of what was popular on Facebook. They suggested that the real litmus test was something called REACH, as in how many people actually saw a post. Rus also reported that the internal arguments at Meta led it to suggest it'd make a separate Twitter account of its own that had what they would call a more balanced view of its internal data, which 100% makes sense. Meta even suggested the obvious answer, sharing reach data, as in, again, how many people actually saw a post, and that this would somehow vindicate their position.
Starting point is 00:17:58 One nasty little detail, though. CrowdTangle CEO told them that, well, false and misleading news. News stories also rise to the top of the reach list. In simpler terms, they didn't share the reach data because it would prove that Facebook was, in fact, a misinformation machine. The reporting around crowd tangle, though, danced around an important detail. They were just talking about posts, and, you know, these are just the posts that happened to be on Facebook, right?
Starting point is 00:18:23 It just happens that Dan Bongino got to the top all of these times. How did that happen? Well, let me tell you how it fucking happened. They were likely recommended by Facebook's algorithm, which is reliably and repeatedly skewed conservative for years. A study in The Economist from September 2020 found that the most popular American media outlets on Facebook in a one-month period were Breitbart and Fox News
Starting point is 00:18:43 and that both Facebook page engagements and website views heavily skewed conservative. This is quite old. This has been happening a while. While one could argue that this might just be the will of the users, what a user sees on Facebook is almost entirely algorithmic now and it certainly was back then. And it's reasonable to assume that said algorithm
Starting point is 00:19:02 was deliberately pushing conservative content. At this time, Metas Head of Public Policy was Joel Kaplan, a man whose previous work involved working as George W. Bush's Deputy Chief of Staff for Policy, as well as handling public policy and affairs for energy future holdings. Really fucked up little story for you. This was a company, a private equity firm kind of Catamari situation, which bought up a giant Texas power company called TXU $45 billion, and then immediately steered it into bankruptcy due to the 38.7 billion,
Starting point is 00:19:32 dollars in debt, their energy future holdings was forced to take on as a means of acquiring the power company. It's private equity again. It's always fucking private equity, Jesus Christ. Anyway, this is the, now the policy head at Meta, and he has been in four years. It's all very good. Anyway, Jeff Horwitz reported in his wonderful book, Broken Code, that Kaplan personally intervened when Facebook's health team attempted to remove COVID conspiracy movie Plandemic from its recommendation engine, and Facebook only did so once Kevin Ruse reported that it was the most engaged link. in a 24-hour period. Naturally, Met's choice wasn't to fix things or improve things or take responsibility or issue a comment saying, huh, we're going to look into the conservative thing.
Starting point is 00:20:12 No, no, no, why would they do that? By the end of 2021, Metra disbanded the entire CrowdTangle team, and in early 2022, the company had stopped registering new users for CrowdTangle. In early 2024, months before the 2024 elections, CrowdTangle was shut down entirely, though Facebook Top 10 had stopped working in the middle of 2023. What I'm getting at is that meta hasn't made a right-wing turn. Meta has been an active arm of the right-wing media for nearly a decade, actively empowering noxious, horrifying creatures like Alex Jones, allowing him to evade bans and build massive private online groups on the platform
Starting point is 00:20:48 so that he could still send his shit out even when he was banned. A report from November 2021 by Media Matters found that Facebook had tweaked its news algorithm in 2021 to help right-leaning news and political pages, to outperform other pages using, and I quote, sensational and divisive content. Another Media Matters report from 2023 found that conservatives were continually earning more total interactions than left or non-aligned pages between January 1st 2020 and December 31, 2022, even as the company was actively deprioritizing political content, by which I mean the algorithm was, allegedly, showing you less politics, unless, of course, you were conservative.
Starting point is 00:21:27 A report from last year from non-profit Glad found, that META had continually allowed widespread anti-trans hate content across Instagram, Facebook and threads, with the company either claiming that the content didn't violate its community standards or just ignoring the reports entirely. While we can and should actively decry Meta's disgraceful new policies, it's kind of a historical to pretend that this company gave a shit in the past, or took it seriously, or just that they cared. And this pisses me off because if we act now like they've changed, they don't get held accountable at all. But then again, did they before?
Starting point is 00:22:07 Have they ever been held accountable? I don't know. The answer is no, by the way. There are reporters who have done really good work on this. Ruse, Kevin Rousse, who have given a lot of shit, he did some really great reporting on CrowdTank or Jeff Horwitz from the Wall Street Journal along with the other team who did the Facebook files, which I'd get to later. There are people doing great work.
Starting point is 00:22:24 The problem is there's just this kind of weak and in the same. consistent approach that the media is taken to Meta and to Mark Zuckerberg. And none of these changes, none of these things that I'm saying here are particularly hard to find. If you look this up, you could say, hey, look, exactly as I am right now. Hey, this doesn't seem to be a new policy. This just seems to be them deciding to formalize their lack of effort to protect trans people, their lack of effort to stop conservative demagogues doing stuff. I mean, it's just, it's frustrating. frustrating and annoying, and seeing them formalize it fills me full of poison in my veins. It's just, it's hateful, it's racist, it's violent, it's cruel, it's bigoted, and it's how it's
Starting point is 00:23:10 been for so long. Why are we not just able to call these people what they are? And they really will do whatever they want to or need to for growth. And I'm going to quote something here, I'm going to quote Facebook's old vice president, Andrew Boswell, from an internal email from 2017 I may have mentioned before. And I quote, all the work that Facebook does in growth is justified, even if it's bullying or a terrorist attack carried out on their platform. And yes, that's exactly what he said, by the way.
Starting point is 00:23:42 And you'd think a guy who's like, yeah, you know, growth, just, we need to grow at all costs. And indeed, if something bad happens to the result, at least we connected people. You'd think that a letter like that getting out in 2017, that would lead to him being probably put in a naughty box, right? We don't get promoted, would he? He wouldn't become the chief technology officer, would he?
Starting point is 00:24:01 Because that's what Andrew Bosworth is now. This is what this company is. It's time to stop pretending that meta was ever something noble or good or well-meaning. Mark Zuckerberg is a repressed coward. As far from manly as one can get, because true masculinity, if you can even fully... I don't even know if you can really give it a full definition, but I will tell you what is masculine.
Starting point is 00:24:26 It's a sense of responsibility for both oneself and others and the things that we do and finding strength in supporting enough lifting those close to you and loving more and caring more for people. I don't really want to put down a hard and fast one, but that's part of what masculinity is for me. It isn't being a fucking crybaby billionaire going on Joe Rogan going, where? Oh, the company's not masculine enough. Coward. Coward motherfucker. It's disgusting. A meta, as an institution, has been rotten for years, making trouble. trillions of dollars, as it continually makes their services work, all to force users to spend
Starting point is 00:25:00 more time on the site, even if it's because Facebook and Instagram are now engineered to interrupt everything you're doing, your decision-making, your autonomy, with a constant slew of different forms of sponsored and algorithmically curated crap. The quality of the experience, something the media has categorically failed to cover, has never been lower on Facebook or Instagram. I'm not sure how anyone writing about this company for the last few years has been able to do so with a straight face. The products suck. They're getting worse, and yet the company has never been more profitable. Facebook is crammed with fake accounts, AI generated crap and nonsense groups teeming with boomers pushing stupid, greeny memes that say, I wish we'd return to a culture
Starting point is 00:25:41 of respect as they recommended their third racist meme of the day. Instagram is a carousel of screen-filling sponsored nonsense and recommended crap, and users are constantly battling with these products to actually see the things that they log on to see. I want to be explicit here. I do not believe enough reporting has been done into the fact that Facebook is as a product both bordering on useless and run in such a way that it's actively harmful for society. Some important facts to begin with are that the initial feed on Facebook is totally algorithmic, with large chunks of the screen taken up by stuff that Facebook pushes on you. We don't really know how their algorithm works. After all, not like there's any legislation or regulation that requires
Starting point is 00:26:22 them to disclose it, but we do know that it's built to get people to engage. with the content, even if said content is low quality, incendiary, racist, or misleading. The biggest thing to know about the modern Facebook experience, and I must be really clear here, is that it's effectively unmoderated. I referred to Jeff Horwitz's broken code earlier. It's a really powerful book. Everybody should read it because it's the most clear-eyed view of how bad this company has been, and for how long it's been this bad. But the big thing that Jeff brings up is that everything internally at Facebook is about removing friction. Now you may think I mean, oh, so that would make a really good experience.
Starting point is 00:27:02 No. Removing friction in this case means allowing people to post whatever they want. Groups that are giant scams, which I'll get too soon, or just nonsense groups that spread misinformation, fake sports news. Memes that make people pissed off and more racist, and some of the shit I've seen on Facebook going back years is horrifying. And while there are mechanisms that meta has in place to stop outright illegal things like pornography and violence, effectively anything else is fair game.
Starting point is 00:27:30 I have, in preparing this script, found 50 different groups that are nakedly scamming users, each one with anywhere from 1,000 to 18,000 different members, each trying to work out why they can't access things like their Facebook or PayPal account. And finding these groups is super easy. Just type Facebook support and scroll down into the search bar at the top of your Facebook account. And by the way, the scam's fairly simple. People go into these groups, they're like, oh, I can't access Facebook. They are on Facebook at the time, but perhaps they're just logged into the app.
Starting point is 00:28:00 And they go in there and they say, hey, I need help. I need help getting back in. And usually a scammer from the Global South will be there and say, yeah, message me. They get their password. They get their email. They get access to something else. And then they start stealing shit. And I really must be clear how easy it is to find these scam groups
Starting point is 00:28:18 and how many people are very clearly falling into them. It's really worrying and it's kind of stomach turning as well. And it's time to accept that Facebook has become a kind of open sewer, run with a complete disregard for the user. It's constantly battering them with sponsored and recommended content as a means of keeping them on the site for longer. The longer a user interacts with the site, the more advertising impressions they're shown. And in turn, they then make more money for Facebook and meta, even if there's not really a service being provided. And you may think, keeping someone on the site, that means giving them something, they want, right? Negative. It means getting in the way of the thing they want, putting a bunch
Starting point is 00:28:56 of things to jump over. Little obstacle course. It's extremely annoying and pisses me off daily. Another podcast from some SNL late-night comedy guy? Not quite. Unhumor me with Robert Smygel and friends. Me and hilarious guests from Jim Gaffigan to Bob Odenkirk to David Letterman, help make you funnier. This week, my guest, SNL's Mikey Day and head writer Streeter Seidel, help an a cappella band with their between songs banter. There's the worst singer in the group. The worst? Yeah.
Starting point is 00:29:36 Me. Is there anything to the idea that because you're from Harvard, you only got in because your parents made a huge donation. The group. The yard birds, right? That's the name. The Harvard yard, but they're open to change. Do you have a name suggestion?
Starting point is 00:29:51 We're open. Since you guys are middle aged. One erection. Listen to humor me with Robert Smigel and friends on the IHeart radio app, Apple Podcasts, or wherever you get your podcast. Human be, I need some jokes to make me seem funny. Run a business and not thinking about podcasting, think again. More Americans listen to podcasts than ads supported streaming music from Spotify and Pandora.
Starting point is 00:30:20 And as the number one podcaster, IHearts twice as large as the next two combined. So whatever your customers listen to, they'll hear your message. Plus, only IHeart can extend your message to audiences across broadcast. radio. Think podcasting can help your business. Think IHeart. Streaming, radio, and podcasting. Let us show you at iHeartadvertising.com. That's iHeartadvertising.com. Imagine an Olympics where doping is not only legal, but encouraged. It's the enhanced games. Some call it grotesque. Others say it's unleashing human potential. Either way, the podcast's superhuman documented it all, embedded in the games and with the athletes for a full year. Within probably 10,
Starting point is 00:31:00 days I'd put on 10 pounds. I was having trouble stopping the muscle growth. Listen to Superhuman on the I-Hard Radio app, Apple Podcasts, or wherever you get your podcasts. A win is a win. A win is a win. I don't care which I'm saying. Yep, that's me, Cliver Taylor the 4th. You might have seen the skits, the reactions, my journey from basketball to college football,
Starting point is 00:31:23 or my career in sports media. Well, somewhere along the way, this platform became bigger than I ever imagined. And now I'm bringing all of that excitement to my brand new podcast, The Clifford Show. This is a place for raw, unfiltered conversations with some of your favorite athletes, creators, and voices that not only deserve to be heard, but celebrated.
Starting point is 00:31:41 One week, I'll take you behind the scenes of the biggest moments in sports and entertainment. And the next, we'll talk about life, mental health, purpose, and even music. The Clifford Show isn't just a podcast. It's a space for honest conversations, stories that don't always get told, and for people who are chasing something bigger.
Starting point is 00:31:58 So if you've ever supported me or you're just chasing down a dream, this is right where you need to be. Listen to The Clifford Show on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. And for more behind the scenes, follow at Clifford and at TikTok Podcast Network on TikTok. Now, kind of like in the episodes I did at the end of 2024, I'm going to walk you through very practically the experience of going through Facebook. I want you to have as close to a play-by-play as humanely possible because I want you to understand how fucked up this website is. Okay, you open your Facebook app and you immediately see a pop-up for stories, kind of the Instagram thing where you click them through and there's an entire phone screen-filling video. But once you've watched some of those, you scrolled down, you see one post on someone
Starting point is 00:32:45 you know, then a giant ad that takes up a third of your screen, then a carousel of people you may know, then a post from a page you don't follow, then a series of recommended reels that show a two-second clip on repeat of what you might see, but not enough for you to actually get an idea if the video will be good, so that you click through, more average. advertising impressions, then another ad, then three posts from a page you don't follow, then another ad. And I find my app is hitching as I scroll too fast. It's kind of getting a bit clunky, so I think, huh, what would someone do if they needed help, though? So I decided to search for Facebook support, which leads you to a thin banner for Facebook support at the top. It's like a maybe a half-inch banner.
Starting point is 00:33:22 And then below that is this giant, quarter-screen long sponsored post about Facebook, and I quote, bringing your community together. And this, by the way, has nothing to do with support. it's a completely different thing. And then you get a selection of groups below them. The first of which is called Facebook support with 18,000 members, including a support number, 1,800-804-936, that does not work. The group is full of posts about people having issues with Facebook, with one by an admin called Oliver Green telling everyone that this group is where they can, and I quote,
Starting point is 00:33:54 discuss issues and provide assistance and solutions to them. By the way, Oliver Green's avatar is actually a picture of political writer Oliver Darcy. It's extremely fucking strange. Anyway, one post on there says, and I quote, please don't respond to messages from my Facebook, comma, I was hacked, with one responder called Decker Tech Fix
Starting point is 00:34:12 asking, when was it hacked and asking them to message him now for a quick recovery of an account that they appeared to be posting with. Another, where a user says someone hacked my Facebook and changed all password, is responded to by another account called re-techman, who adds inbox me now for help.
Starting point is 00:34:29 Another, where someone also says, that they were hacked has another account, James Miles, responding saying, message me privately. There are hundreds of interactions like these. Seriously, just go on this site and look. Go and look, type in Facebook support. It's completely insane. This site makes them so much, make billions and billions of dollars from this site.
Starting point is 00:34:51 It's so fucking strange. So another group is called account hacked, and it has 8,500 members, but I'll add it hasn't been updated since the end of 2023. But it immediately hits you with a post that says, and I quote, message me for any hacking services, Facebook recovery, Instagram recovery, lost funds, recovery eye, cloud bypass, etc. With a few users responding along with several other scammers offering to help in the same way. There's another group with 6,700 members this time called recover an old Facebook account you can't log into.
Starting point is 00:35:20 And it offers yet another 1-800 number that also did not work. A post from December 5, 2023, from a user claiming that their account was compromised and their email and password was changed, has been responded to 44 times, mostly by scammers attempting to offer account recovery services, but a few times by other people experiencing the same problem. Elsewhere, a group promising to literally send you money on PayPal has 24,000 members and 10 plus posts a day. Another called PayPal Problem Solution, which reminds me of a hive song, offers similarly scummy services if you can't get into PayPal. Another called Cash AppVemmo PayPal Zell Support has 5,800 members. Now, I also, as part of my research for this, joined another group and it was called Facebook support. It is just every day
Starting point is 00:36:05 people going on and on and on and on about how they can't get into accounts and then being told, hey, call our toll free number. And it sucks. It sucks because this took me no effort to find. There are hundreds of people every day just going on this thing, begging for help and then being aggressively scammed. Someone here saying, live chat, can I get someone from MetaLexam? live chat. Day later. Help me recover my disabled account. Plus, someone stole my pictures from Instagram and is using them to scan men through offers of sexual content and meetups. Facebook won't delete the account because they use the different name than mine. Someone hacked my Facebook account. Now he changed all its details and name too. I think they meant to say, and
Starting point is 00:36:46 I send the complaint in Facebook Help Center. They restrict the account and gave me a link to recover it. When I tried that and recorded a video selfie, it didn't work. And every time when I tried to make the video, it every time has failed to load. Anyway, some of these people don't have the best English. I can't speak other languages, not going to judge them for that. But anyway, I have a product idea for META, is this idea of deleting every one of these groups so that people don't get fucking scammed.
Starting point is 00:37:12 Important detail, though. Now, last year, Meta came up with a bloody interesting new idea, this new feature, not a big product company, Meta, but they came up with this idea. It's called Meta Verification. Now, do you know what you get? For your $15 a month? where you get a little checkmark and they know who you are and they say you're the real person.
Starting point is 00:37:30 You know what you also get? Support, customer support. It's an actual kleptocracy. It's an actual situation where they are making it so that only those who pay will have help. Now there may be an argument from some of you you say, well that's just not particularly fucking fair, is it? These poor companies, poor Mark Zuckerberg, right? Poor Mark Zuckerberg, he doesn't make anything from these poor, these horrible little free pigs who oinkered him and said, Mark, please don't let me get scammed, don't let people steal from me.
Starting point is 00:38:01 And Mark says, oh, I couldn't possibly make, because I make only $40 a user. It makes $40.60 per user. This is more valuable than a regular subscription, though, of course, $15 a month would be making it more than that. But nevertheless, that's an insanely large amount of money. That's an insanely large amount of money for a service that is decaying and being decayed by a lack of responsibility and stewardship from the fucking Burke who runs it and the scumbags who run it with him. And this is what Facebook is, by the way. It's just this whole of sponsored content and outright scams. And meta is not a steward of this product.
Starting point is 00:38:44 It's been fucking awful for years. They've been making it worse to grow revenue. But also, on top of that, they've not been trying to keep it anything. like a reliable product, like a good product. It's like if you got on the bus and one of the wheels just fell off sometimes and they went, well, you know, that happens with buses. That just happens sometimes. You sit on a bench in a park and it just explodes. Splinter's all up in your ass. Yeah, that's just what benches do, mate. The bench was free, you fucking asshole. It's so annoying. And I really must repeat myself that it's been like this for years. Meta's been gradually and aggressively
Starting point is 00:39:19 making the experience worse. And they've just led. this hellhole kind of decay. It really is decay. That's the word I keep coming back to because it sucks. And some of you, I've heard from a lot of you who say, oh, I just don't use it. I just don't use it. Even if you don't use this, even if meta is something you have cut out of your life. There is a real consequence to a social network being used by billions of people that is this unregulated digital ecological disaster. It's this open wound in the side of the internet where scammers and spammers delight in tricking and swindling people without any fear of repercussions from meta. And honestly, they stopped giving a shit years ago. Now, if I get a comment from
Starting point is 00:40:01 Meta about this, and by the way, if you're listening from Meta, put Mark on my show. Otherwise, I don't want to fucking hear from you. I don't care. I'm not interested. Actually, give me Bosworth. Give me Boz. I'd love to have a chat with Boz. You and me, Boz. Let's chat it up. But anyway, I'm sure their comment would be, well, we do stop scammers. Well, you don't really stop them all. and indeed, if I'm the one, one surly dipshit with a microphone, that can find this hive of scammers, with really no effort, why don't you have any automation to do this? Why don't you have something to stop that?
Starting point is 00:40:34 And the answer is, Meta doesn't care. Meta does not care. They stopped giving a shit a while ago, and it's revisionist history to pretend that Mark Zuckerberg has suddenly chose to take the guardrails off. It's insane how many people I'm really, reading, who are acting as if this is new. But I need you to realize, at meta, all things are justified undergrowth, like making the platform harder to navigate so that users spend more time
Starting point is 00:41:01 trying to find the things they actually want to see, or allowing giant groups of scammers and spammers to flourish. So there's always new content for people to get lost in, even if it sucks, or it's harmful, or it hurts them. And you can hear how much distaste I have for all of this. But it's me. I wouldn't be done. done after just one. No, this is a two-parter. And in the next episode, I'm going to get into how Zuckerberg got away with all of this. And he did so by taking advantage of members of the media that were either asleep at the wheel, hamstrung by their editorial side, or actually just willing to help run air cover for Mark Zuckerberg. And then once I've done that, I want to explain what the actual
Starting point is 00:41:41 consequences are. Because they're not great. None of this is great. But I don't want to leave you completely depressed. Right now, you're probably, you've seen the inauguration, feeling pretty dark. I really do mean hold those closest to you closer. I do mean be a little bit more loving with the people around you. Big theme of CES was love and companionship and solidarity with your fellow human beings. Call your friends, text your friends, tell me you love them. Any of your friends were like, why are you telling me I love you? You love me. That, that's a, that is, in and of itself is a symptom of a society that has lost love. Everything feels really fucking dark. Don't get me wrong. But you're still an autonomous human being. You're still capable of talking to the people
Starting point is 00:42:26 around you. To quote Ned Bty, I won't say, write your congressman. I don't know what. I would tell you to tell them, but I will tell you this. The people around you need you. The people around you love you. And if they don't, don't talk to them. But show more love to those around you. Show more love to everything and put more love into everything you do. And you'll hear the next episode soon. It'll only be a few days. And I think you're going to really like it.
Starting point is 00:42:55 But I love you all. Thank you for listening to Better Offline. The editor and composer of the Better Offline theme song is Matt Osowski. You can check out more of his music and audio projects at Mattersowski.com. M-A-T-T-O-S-K-I.com. You can email me at E-Z at Better Offline.com. or visit betteroffline.com to find more podcast links and, of course, my newsletter. I also really recommend you go to chat.
Starting point is 00:43:28 Where's YourEd. dot at to visit the Discord and go to R-slash Better Offline to check out our Reddit. Thank you so much for listening. Better Offline is a production of Cool Zone Media. For more from Cool Zone Media, visit our website, coolzonemedia.com or check us out on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Another podcast from some SNL, late-night comedy guide,
Starting point is 00:44:14 Not quite. Unhumor me with Robert Smygel and Friends. Me and hilarious guests from Bob Odenkirk to David Letterman help make you funnier. This week, my guest, S&L's Mikey Day and head writer, Streeter Seidel, help an a cappella band with their between songs banter. Where does your group perform? We do some retirement homes. Those people are starving for banter. Listen to humor me with Robert Smigel and Friends on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. A win is a win.
Starting point is 00:44:42 A win. Yep, that's me, Clifford Taylor the 4th. You might have seen the skits, my basketball and college football journey, or my career in sports media. Well, now I'm bringing all of that excitement to my brand new podcast, The Clifford Show. This is a place for raw, unfilled conversations with athletes, creators, and voices that not only deserve to be heard, but celebrated. So let's get to it.
Starting point is 00:45:06 Listen to The Clifford Show on the IHeard Radio app, Apple Podcast, or wherever you get your podcast. And for more behind the scenes, follow at Clifford, and at TikTok Podcast Network on TikTok. I'm Michelle McPhee, and I've been unraveling the strangest criminal alliance I've ever reported on,
Starting point is 00:45:23 a Mormon polygamist and an Armenian businessman. Multi-million dollar house, Ferrari's and Lamborghinis, private jets, a billion dollar fraud. But how long can this alliance last? Tell me what you know.
Starting point is 00:45:37 Is somebody coming after me? Listen to Kingdom of Fraud on the Aihar Radio app, Apple Podcasts, or wherever you get your podcasts. Life is full of hurdles. So how do you keep going? On Hurtle with Emily Abadi,
Starting point is 00:45:51 we're talking with the most inspiring women in sports and wellness, from professional athletes, coaches, and Olympic champions about the challenges that shape them and the mindset that keeps them moving forward. At our level, at this scale, being able to fail in front of the entire world.
Starting point is 00:46:06 Like, I can do anything. I can do anything. Listen to Hurtle with Emily Abadi on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Presented by Capital One, founding partner of IHart Women's Sports. This is an IHart podcast. Guaranteed Human.

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