Better Offline - Radio Better Offline: Paris Martineau, Jeff Jarvis
Episode Date: January 15, 2025Welcome to Radio Better Offline, a tech talk radio show recorded out of iHeartRadio's studio in New York City. Ed Zitron is joined by Paris Martineau of The Information and media critic Jeff Jarvis to... talk about Paris' story around the horrible consequences of an anonymous dating app, Meta's slop-filled right-wing future, and what the media industry might look like in ten years' time.Jeff Jarvis: https://jeffjarvis.com/https://bsky.app/profile/jeffjarvis.bsky.socialParis Martineau: https://bsky.app/profile/paris.nycParis' story she talks about: https://www.theinformation.com/articles/how-a-casual-sex-website-left-the-door-open-to-teens --- LINKS: https://www.tinyurl.com/betterofflinelinks Newsletter: https://www.wheresyoured.at/ Reddit: https://www.reddit.com/r/BetterOffline/ Discord: chat.wheresyoured.at Ed's Socials: https://twitter.com/edzitron https://www.instagram.com/edzitron https://bsky.app/profile/edzitron.com https://www.threads.net/@edzitronSee omnystudio.com/listener for privacy information.
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Changes coming.
Now it's my time to record radio.
Better Offline right here in the beautiful
IHart Radio Studios on 55th Street.
And my God, we're back from CES.
You couldn't stop me.
I got off, I did 13 and a half,
bloody hours on the radio, on the podcast thing.
I just don't know why I keep calling it radio.
And then got on the flight, moved to New York.
It was nothing.
War off a Ducks back.
And now it's Tuesday.
I'm already recording again.
You'll never get rid of me.
And today I have two amazing
guests. I have Paris Martino, reporter at the information, and the mighty Jeff Jarvis, author of
the Gutenberg Paranthesis and journalism professor over at Stony Brook University. Mr. Jarvis is currently
he is fielding a phone call, so I'll go to Paris. How you doing, Paris? I'm doing great. I'm
astounded by your energy levels, given the amount of podcasting and radio you've done in the last week, Ed.
I am fired up. I love doing this. I think this is what I was meant to do. How are your feet after
CES.
Fantastic.
I got inserts for my...
I, like, came to this show fully prepared.
No one realizes how much, like,
the amount of, like, Google Docs I had of things prepared,
like the suitcase was packed like two weeks in advance.
And then I got to New York
and I'd forgotten things like gym shorts and some shoes.
And basically, I prepared my life for one thing, not both things.
And it's podcasting.
Podcasting and blogging and nothing else.
Who needs sleep?
Slave to the content.
Now, Mr. Jarvis, how have you been?
Oh, good.
Good. It's cold here.
It is cold. Do you have any regret coming here right now?
Absolutely not.
Okay. I'd rather take this real last weather than the nonsense I get back in England.
Yeah.
Oh, it's kind of cold. But I usually see you two on this week in tech.
So it's good to have you here in person.
Yes, it's lovely to be IRL with you.
IRL.
Some might say it's better offline.
It's better offline, but it is very online.
So, all right.
Paris, you had a story come out over the weekend.
I did.
Tell us about it.
So it is a story about this website called Sniffies.
Have you guys ever heard of it?
Right there, I want to stop, and I don't want to know anything more, I think.
That's actually kind of where I'm...
That's probably a fair estimation.
It is the up-and-coming, I guess, competitor to Grindr.
It's a website for men seeking men, but it is specifically, unlike, you know, kind of your dating apps of your...
It's not really about dating.
It's about quick...
It's an actual hookup app.
It's a hookup app just for hookup.
So it's not like field for like kings, though.
It's like an actual hookup.
And it's supposed to be kind of about translating the gay cruising scene
online.
Sure.
Potentially great idea.
Why not?
Yeah.
People seem to really love it.
It started in some kind of infancy form in 2016, but in the last couple of years
has really taken off among like gays in big cities.
And cities honestly big and small.
However.
So nothing went wrong then.
Nothing went wrong.
That's the end of the story.
I just like writing about when companies do good.
Yeah.
So in this case, part of the thing that made Sniffy's so attractive to its users is it's kind of a no-holds-barred approach to hookup platforms.
You don't even have to make an account to sign in.
You could just type in Sniffies.com, say, yeah, I'm over 18, and then get to, like, navigating a map full of dick picks and butt picks and messaging people and meeting up.
Okay.
That is a problem because it seems like the site has a bit of a child user issue.
And when you have a child user issue when you're a dating and sex problem, you're a child user issue when you're a dating and sex.
platform, you also have a child sexual abuse platform.
Yeah.
So me and my colleague, Corey Weinberg, identified over the last kind of year or so more than
a dozen cases where adult men had been charged for sex crimes involving a minor they met on
SNFIS.
And all facilitated directly on this platform.
Yeah. And that's a lot, it seems, for a relatively small platform.
It's about the size.
The fact it's still around afterwards is the thing that shocks me.
Well, I mean, part of it is because.
the question of legal liability in these cases is a bit tricky.
You have companies, like, there's long been an issue of kids getting onto adult dating apps and meeting adults.
But up until recently, every legal challenge that a parent or child that has grown up have tried to kind of throw against these companies saying,
hey, you're actually not doing your job when it comes to policing underage users.
Every legal challenge has been swept away by the company saying, ah, Section 230.
But even legal challenges aside, would they not want to stop the children getting on the sex app?
Well, it's hard.
That's the problem.
It's not easy.
Okay, but did they try?
Not really, because all they wanted, they don't want to have to try harder, it seems.
Because right now the standard operating.
Just to be clear, the thing they don't want to try harder on is stopping adults having sex with children.
Yes, because that would require taking on some responsibility.
And right now, what all these companies do is they just ask you for a birth.
day and assume that you didn't lie.
Because if they were going to do anything more stringent than that, that could open them up to
liability.
Explain something to me.
So Backpage and Craigslist took down their sex sections.
And also, just for the listeners, Backpage, can you just run us through that?
Backpage was a place where you could hook up.
It was probably more of a singles into sex thing.
Right.
And Craigslist was pretty much singles, but within the...
that people would find each other for that purpose.
And then Backpage was shut down by the end.
Back page was shut down and Craigslist voluntarily got out of it because the liability
was high.
Right.
That was, so they were shut down because it was sex trafficking?
Yes.
What's the difference between that and what?
Snuffies?
Sniffies.
Sniffies.
I believe part of the difference is when it comes to Backpage and Craigslist seeking
connections, part of what they were originally shut down for, involved Fost,
Sesta, it involved specifically like sexual exploitation and sex trafficking.
And what is Foster just for that?
Foster and Sesta were a package of bills that kind of went through some amount of years ago
that ended up regulating and making it making it so that these companies could not use the
Section 230 defense as a way to get around claims related to legal liability.
They were made responsible for user-generated content.
Yes.
Right, got it.
Yeah.
And so in Sniffy's case, it's a bit different.
Well, in some ways, it's not a lot different because part of the issue of what we found of those a dozen cases, I'd say like over a third of them did involve money being exchanged for sex with minors.
However, part of it comes to the fact that...
Just for the love of the game, I guess.
I guess.
Part of it is that up until fairly recently, dating apps hadn't really had legal claims like this against them.
Whenever they had, they'd been basically laughed out of court saying, oh, of course, Grinders are not responsible for connecting your 14-year-old to a bunch of 30-year-olds.
It's a tech platform.
It's user-generated content.
However, due to kind of shifting tides in the way that judges are viewing Internet companies like defense.
Right.
That's starting to change.
Right now, there is a lawsuit that is going to be heard by the Ninth Circuit Court of Appeals involving a case called Dovey.
Grindr where a 15-year-old basically got on Grindr, ended up being connected with four men who raped him.
Oh, my God.
And part of what the attorney, Kerry Goldberg, is claiming in this appeal or arguing is that Grinders shouldn't be able to hide behind Section 230 to say, hey, it's not our fault that we didn't age verify.
That Grindr should be held liable for its faulty age verification policies under kind of product liability law, saying that this is a defectively designed product.
And that's a specific argument that the Ninth Circuit Court has been amenable to when it comes to other tech companies like Snapchat, for instance.
So what happened in the rest of the story?
In the rest of the story, basically, we identified all of these different cases.
We talked to Sniffies.
They said that they are working on an ID-based age verification solution.
But in reality, the only way that that's currently in practice is just in the dozen or so states that currently have pornography restrictions.
Right.
like part of the thing is if you open up sniffies, it's like a map and all the profile photos
are like photos of penises.
So if you are in one of those states with, yeah, are you in one of those states that has the
Yeah.
I mean, you'll be able to see exactly where they are.
If you are in one of those states, when you open it up now, you'll see a blurred image.
And if you want to see the penis photos, you have to enter in your ID.
However, the company says that there may be going to expand this in some way.
It hasn't happened yet.
That would potentially open up legal liability then.
Yeah, and that's, but part of the thing is users also don't want to do that.
So, I mean, that was kind of what I was thinking that would kind of kill it.
Yeah, a app or a platform like that is never going to be successful if it has that sort of barrier to entry.
And privacy applications are huge.
Yeah.
You're handing over your identification to a company called Sniffies.
Yeah.
And I mean.
I wouldn't feel terribly secure in that.
I mean, I would, of course, but that's just me.
But no, also, you're right, though.
It's like these, I imagine part of the thing here, other than the thing you're doing on there, is that it is kind of anonymous.
Yes, that's the whole point.
This completely hidden thing where you can go off and touch all in sundry, the problem being all in sundry there.
What the legal ramifications, though, of like the, what was it, dough versus grinder?
Yeah, I mean, so the thing is if that case, when it's appealed to the Ninth Circuit, if they rule in a similar way that they have in the past and say, hey, when it comes to,
product liability cases like this, tech companies don't have a defense.
That could have huge ramifications for every company in the dating.
Not just for dating, even.
I mean, it could, yeah, be way bigger than dating.
But, I mean, the immediate impacts, according to the attorneys I spoke to,
would be certainly on the dating app scene, which is huge.
Well, what would change with those, then?
I mean, probably what would change is they'd have to find a way to determine user age
beyond just asking you to enter in your birthday.
So it could be things like some of the other dating app companies out there already have stuff in place.
For instance, I believe Bumble and one other, maybe Tinder, scan user profile photos when they're uploaded to see like, does this person look like clearly a child?
And if so, they might ask you to upload your ID to verify that you're over 18.
I feel like there could also be a big problem.
So I've been on the dating apps for a while.
Not that I'm not single, it just nobody likes me.
And I remember when I was on them, it was like months and months.
Actually, no, like last year, like early last year.
It's been a while.
There was a huge fake profile problem.
And I wonder if there's not a secondary problem here
where the dominance of these fake profiles on there
might get pushed away when they have to stop verifying every user.
Because that feels like the thing that could happen.
But I mean, then part of the problem,
if you're thinking about it from a corporate perspective,
is then your user numbers go down.
And probably in those cases,
those fake profiles are like,
the person is probably paying for that fake profile because that increases their reach if they're running some sort of scam, and then they're paying user numbers would go down, which would be bad for most dating app companies that are already doing poorly.
A weird thing I learned during this story is that Grindr is like the most profitable dating app company because gay users don't, I mean, this is a bit of a simplification, but from what I heard, it is that gay users just seem to pay for the platform and use.
use it for much longer.
In part,
researchers think,
because gay users
are more likely
to be in non-monogamous
relationships.
So you're not using,
you're not signing up
for hinge premium,
using it for a couple months,
then getting in a monogamous
relationship and never using it again.
So believe it or not,
I once was an executive
overseeing parts of brides.com.
Ah, yes.
You're so bridal.
Yes, and I used to love to say,
I've got to go to a brides meeting.
But the interesting thing there was
that our audience would come in
and leave in nine months.
And for their sake, you hope they didn't come back.
Yeah.
Right?
This is the other extreme of that.
What happened with the cases that were done against sniffies?
What was the status of those cases?
Well, I mean, so the cases that I tracked were all kind of like sex crimes
again involving specific like male offenders in two cases that we kind of follow throughout
the story involving this then 14-year-old who made an account in sniffies and had sex to adults.
Those two adults have since been sentenced upwards of 15 years in prison.
Those weren't cases against Sniffies in any case.
They were cases against people.
That's the thing is Sniffy's has had no cases against him.
I spoke to the parent of that 14-year-old and she said like, of course Sniffy should be sued.
I don't know how to do it.
I'm dealing with, you know, three.
Dealing with a criminal case.
I'm dealing with three foster kids that already were fucked up and now my 14-year-old is super fucked up and has tried to commit suicide because of this whole thing.
You know, she's like, I don't know how to do this.
But I do think that if something happens on the Dover's grinder front, you might see cases like this increasing, increasingly being filed out of country.
And could this not be extrapolated out to a much wider series of issues as well?
Like assaults that happen with people of age that still happen as a result of a platform like Tinder or something.
But that's why I wanted to ask next is when you go to product liability, it's usually that you're,
not matching a product promise.
This is going to make you thin.
This is going to make you beautiful.
Does Sniffy's promise safety?
So this is part of it.
Tinder has these features, I believe.
Tinder has features about like check-ins or maybe, like one of the platforms has safety features.
So kind of.
Grindr, one of the things noted in that is that Grindr promotes itself as a, quote, safe space.
And all of these apps and platforms.
say, like, our users are 18 and up.
Like, they say that they check users' age.
So there you go.
And do promise that in a way.
But then I guess the question goes, does asking someone to enter their date of birth in just a form,
does that mean you've actually checked their age?
Well, this is the interesting thing.
We've talked about this on our podcast, on this week in Google, is where does the liability land?
Is it at the platform and technology level, or is it the intermediary level, or is it at the user level?
and if we try to expect the platforms to solve all the problems of mankind, we know they're going to fail.
Well, I think specifically with Tinder under their safety and policy center, it says, and I quote, our safety tools,
we utilize a network of industry leading automated and manual moderation, review, tools, systems, and processes,
and invest significant resources to prevent monitor and remove inappropriate behavior, impersonation, harassment,
and more from our app.
These tools include automatic scans of profiles, red flag languages, and images, manual reviews of specific profiles, and it goes on and so forth.
fourth, and they also have a zero-tolerance policy of harassment and encourage their community to report any instance of misconduct.
Do they have a liability statement there?
Now let's go.
They almost certainly do.
Yeah, yeah, yeah, let's see.
It's probably in all caps or something.
Additional policies, declaration, harassment under it.
Bloody hell, they got a lot.
Now there's just a lot of, like, things that might be under the terms of use.
But nevertheless, if this go, if Doe versus Grindr happens, it feels like that,
won't stop people suing and using this as a promise?
Certainly.
Yeah, but there's a problem with that too.
I've argued, I mean, Facebook is now completely fucked up and going full MAGA,
but I've argued strenuously over the years that it should have had a raise on debt,
a North Star.
Right.
Right.
And it should have said, we're here to be nice to each other.
We're here to build community.
We're here to make strangers less strange.
They do none of that.
and I wish they would have because perhaps then there is a standard to hold them against and also their users.
However, in this discussion, if they say, well, you said you're going to be the place where people are nice and now you're filled with harassment, it motivates them not to make any promises.
Yes.
And that's a problem, I think.
It's also an IDC company.
So I don't really, that's the company that owns Tinder and Match Group and a bunch of other ones like chemistry.com.
And I don't, they're evil.
Like, this is my statement you don't have to follow it.
I think they're deeply evil companies, but this Sniffy's thing is a level worse.
And I mean, I just think it's interesting because Sniffy is, I mean, is kind of like the worst of all these problems because it is completely without any of the safeguards.
And all about a frictionless experience.
Yeah.
And but it's also gotten so popular in the last couple of years, dating, the big dating apps are taking notice.
Like Grindr shouted it out basically in one of their most recent earnings calls.
What does they say?
When an analyst had asked, like, oh, are there any competitors?
in the space that you're looking for keeping an eye on and their CFO had said something along
as it.
There's like an anonymous.
They basically described sniffies in name, but without using their name and said we're
keeping an eye on them.
They also then introduced a feature, I believe, called Right Now that users on Grindr can
turn on if they're looking for sex right that instant.
And other apps in the gay dating space have kind of emerged that are trying to take kind of
a similar map-based cruising approach.
It is really funny, though, that the ultimate thing is they were just like, yeah, what if we didn't follow any rules?
It is pretty funny.
What if we just turned off the rules part?
And I think that kind of leads us to meta right now.
Because I think what you're seeing with the destruction of meta, and I'm sure you two of her, but for the listeners, meta has now got rid of all of their content moderation stuff.
They've got rid of, well, they're claiming them.
Well, they're fact checking.
They're fact check.
The fact check is.
Sorry, fact check.
And I just fucked up.
fact check, didn't I? And now
they're laying off 5%
No, thank God someone else in it, what's going on.
Now they're laying off
5% of their people for quote
underperforming and they're claiming
that LLMs will replace like second
tier engineers and also
they have Casey Newt and actually
have given them a lot of shit but he's put out some really
good things recently about
what META has said inside and how they're
doing allowable things like just
straight up homophobia, straight up
I mean they just around the same
time that these announcements rolled out, an internal directive went out to remove tampons and
pads from any male restrooms on Facebook campuses, which is just a ghoulish thing to do.
It's just like that is costing you money.
You already have those dispensers in there.
Why not just leave them there?
But I think that it's something above MAGA as well.
And I think that people willing to do what I'm about to describe might lean conservative because
it's evil.
Now, if you're listening to your conservative, it's like, Ed, don't be so rude.
Shut the fuck up.
I don't care.
Now, I'm surprised you've made it this far on the podcast.
Yeah, I don't know how you are there.
No, it's all the anti-monopoly people who are like, God damn it.
Yeah.
Matt Stola.
Anyways, so the point I'm making is, I think META is going to be the largest scale example of a company just not giving a shit in history.
They're just doing all the evil stuff.
They're using this as a chance to get rid of these troublesome things such as any kind of diversity, equity in inclusion, harassing trans people by removing them from space.
It's all around American industry now.
McDonald's, which depends upon black customers and depends upon black employees and people of color, no DEI, get rid of it.
We don't care anymore.
We're not going to do that anymore.
And meta, which cared about, you know, society and getting together and all that BS, right?
I was very impressed at Mark Limley, who is a Stanford law professor and a big deal in West Coast law.
He is deactivating his account, but he's also firing meta as a customer.
Hell yeah.
As a client.
And he said, I have struggled with how to respond to Mark Zuckerberg and Facebook's dissent into toxic masculinity and neo-Nazi madness.
Yay.
And that's a lot of it is it's not just political.
It's this toast your gonads stuff.
I actually know, I take back my hell yeah.
I recant my hell yeah.
This is you.
Thank you.
They're waiting for this moment.
No, no, but also like hell yeah now, but like daylight dollar short.
As you can ask Jeff Horwitz,
Wall Street Journal, author of Broken Code,
meta has been backing up the MAGA people
for years and years and years.
They have been, they allowed Plandemic to spread,
a horrible conspiracy film
that I'm not even going to describe,
it sounds stupid and it is stupid, it's for morons.
Whatever, it's meant to be a big tent, I don't care.
Jeff Kaplan, who is now the head of global policy, I believe,
or is Joel.
Joel, why do I keep mixing those?
Fact check you again, man.
No, this is why you have guests,
because I'm too stupid to remember things.
intervened with the public health group specifically to allow
pandemic to continue to go through. And when Kevin Ruse attempted
to report on this and report that CrowdTangle, this internal tool, had allowed
them to see that these things were spreading and that Dan Bongino and all
the conservatives were basically all that was being recommended, Alex Schultz,
the CMO of Facebook at the time Meta now, he just shut down
crowd tangle, baby. You can't have that, can't have people knowing. Alex
Schultz also recently suggested on the
anti-LGBQ front and he is a gay man that seeing homophobia and some such business on there would
make people more sympathetic to the cause of LGBTQ people. This is perverse. It is. It's disgusting.
But the thing is, it's, I think what's frustrating me and perhaps I need to stop saying things like
it's not just MAGA, it is MAGA, of course it is. But it's been here for a while and it's
been egregiously. They've been supporting the conservatives at scale. And I mean supporting as a
media property. And so it's just, I just can't take it so seriously when people are going,
well, this is Mark Zuckerberg, finally giving it. No, that repressed little fuck. He's, oh, going
on Joe Rogan, well, toxic. Things are not masculine enough. What a, the least masculine thing
I've ever heard. Anyway, Renover. So, on, on this week and Google last week, I said, you know,
is there anybody left? I thought that Jeff Bezos was responsible steward of the Washington Post. He's
not. Mark Zuckerberg was always
a dork, but I didn't think he was this
bad. Jack
Dorsey gets weirder by the day
and on and on. And I said on the show
that Jensen Wong,
the CEO and founder of NVIDIA,
I'd watched his two-hour
keynote at CES.
I'm impressed by him constantly.
I thought, well, maybe there's a smart guy.
Jeff, stop believing
the good in people.
The next day on Mastodon,
somebody said, this is your good guy.
Jensen Wong was signing a woman's breast.
I was that to say, Jeff.
Well, first of all, if she asked, if she asked, but also, I will choose the other thing that Jensen Huang did at CES.
So during one of the presentations, an audio guy was like hurried on.
He goes, I can hear myself.
I can hear myself.
And the guy's like, no, no, Mr. Huang.
It's reflecting off the sides.
He's like, no.
And he was called Sebastian, I believe.
He's like, I'm, when someone makes a mistake, I'm going to call it the Sebastian going for.
forward. Okay, never mind that.
But that's the thing. Yeah. It is a fair thing, though.
And I'm not saying, I think there are some who want this more than others.
It would be nice if one of them wasn't insane. I thought it was Mark Beniof for a while.
I thought Mark Beniof was all right. And I actually had coffee with a reporter after I met him and like described him positively.
And she said, so he's just another white tech CEO. I'm like, oh shit, I'm doing the thing. I'm doing the exact thing.
But also, Beniof's a worm too.
So may I put together my theory, forward my theory? It's called
CEO brainworms.
Please, please.
It's simply that if you are a CEO of something, especially a large company, you increasingly get brainworms,
which is just you are surrounded by people whose job is largely to say yes to you, make you feel good,
and that would make anyone insane.
If you are surrounded by sycophants for long enough, I think that you are going to become untethered from reality in a way that is distressing to a person that exists in conflict.
And someone on Twitter once said being a billionaire is like being kicked in the horse,
and head by a horse every day.
And I think that's fair.
But there's something different now, I think.
They've always been sexist.
It's a male structure.
Right.
That's given.
But the permission structure has changed radically.
Yes, yes.
And I don't think it's necessarily their essence has changed, but they're all freed.
They're untethered.
Yes.
And yeah, I fully agree with that.
And I think you're really seeing it with Zuckerberg.
And it kind of makes so much more, I wish I would have called this one, because
he is doing exactly what you'd expect.
He's just, I'm going to remove all of the stuff that makes Facebook,
already a basically unusable platform.
I'm going to make it, I'm just going to add all the racism back.
We need some of that more racism there.
And I'm just going to fire a bunch of people,
and I'm going to go and jogging and talk about my sad little willy or whatever he said.
I didn't watch.
I don't care.
It's just, what happens with Google now is my question?
What is the untethered Sundar Peshai experience?
I'm going to be naive again.
I think it's different.
Maybe because Sundar is educated,
and Larry and Sergei are educated,
and Zuckerberg left sophomore year seminar brain.
Sure.
But I'm not sure that I've met plenty of psychotic people in college.
True.
And I'm just wondering, perhaps I should reframe the question.
It's like, what happens to Google now?
How worried about Google's quality I am?
Because this is what's, what Mehta is doing
is effectively what Google's been working on.
It's the whole thing of degrading the quality of the service
by taking off the things that makes it good.
Well, I argue a little bit differently that the problem for Google isn't just Google.
The problem is the web.
The web is being ruined as a whole.
And it's a window onto a worse web.
And in some ways, Google is accelerating that.
Yeah.
Google has, as it is the portal to the web,
entire industries upon industries have emerged to a game that,
portal of the web, which results in kind of a self-fulfilling prophecy of slop.
Yeah, the content that they raise becomes the most popular content, which in turn informs
what will be popular next.
Yes.
Oh, it's an omelet of chicken and egg, yeah.
Yeah.
I'm hungry.
It's, I think that this is really going to hasten the raw economy.
I think this is just going to begin more rot, because before there was this layer, and they
obviously all resented it, where it was just like, oh, yeah, there's different color people,
I guess.
fucking, there's woman now, Jesus Christ.
And they've always, like, grumpily
accepted it. And Meta has been
weirdly one of the better ones, which
means that the ones who are not
going to, what do you think fucking Tesla's going to be
like, Tesla's not going to have bathroom
for woman anymore? That's a guess.
It's a joke.
I don't know. Who are you worried about
Jet? Like, who's the real bastard left?
Who's the bastard who hasn't bastard at yet?
Well, I think that's the, I
hope that Google's not going to go that far.
I think for their business it wouldn't
be any good.
Here's the other question, blue sky.
Right.
Do we have any hope for blue sky?
So I have, but I'm an optimist.
I hold out hope.
I like blue sky.
I'm a nihilist, but I have hope for blue sky
selfishly.
Yes.
And then I saw, did you see the thing yesterday?
I've got to pull up the rundown.
There's an effort to raise $30 million.
Is this the free my app?
Yes.
Free offades.
Which is filled with people
like Shoshana Zuboff.
Can you explain this to me?
What are they raising?
This was already on my notes.
I'm glad you brought this up.
It's really unclear.
What is it?
And Dave Weiner, who's one of the pioneers of RSS and podcasting and so on, his response was there's no nerds there.
There's no technologists there.
I also, it doesn't seem to be saying what they'll do?
No, it doesn't.
So what are they raising the money to do?
They've not even raised the money.
They're declaring their hope to raise money.
Yes.
I'd also like to declare that I'd like to raise $30 million.
I'll spend it on a brownstone and give you $10.
I will keep the money and do nothing else.
What's the name of it again?
Free our feeds.
Because I want to go down the list of the people who are associated.
Oh, no, it's really funny.
There's Corey, Dr. O and Shoshana Zubov.
Right.
Which if you've ever talked to Corey about Shoshana Zubov, let me just say, that's a weird coffee date.
Yeah.
Mark's a sermon from Mozilla, who I think is a good guy.
But Shasana drives me crazy.
Roger McNamee.
Oh, Mark doesn't call me anymore.
drives me nuts.
Damn, poor Roger and bust.
Mark Rufelo.
Jimmy Wales, we like.
Brian Eno is everywhere.
Carol Cadwalliter from, well, the Guardian soon.
Mate of Rogers.
It's just a bunch of people who don't build.
They don't build.
They don't build.
So, my friend Craig Newmark is now signed on.
He's on there.
Adam Reeke-Cox.
Essentially, what they want to use the raised funds for
is to launching a public interest foundation
to support the project while creating
It's a non-profit.
Independently hosted infrastructure,
giving Blue Sky users, developers, and researchers access to content and data.
You don't need $30 million to do that.
I need $3 million.
Mastodon built up to what it was just when,
until the point where Musk bought Twitter,
Mastodon had raised an entirety $500,000.
And Mastodon literally just did a non-profit operation like a day or two ago,
saying that they're kind of decentralizing it.
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See, I don't enjoy Mastodon at all.
I don't think I...
I think it's a bunch of scolds.
Yeah, it feels like I need to do a content warning
because I didn't use a capital letter in the right place.
That is exactly what it feels.
You're like, I'm eating lunch.
Wow.
How dare you?
Did you see that guy in the Matrix?
He didn't even have a mouth.
Now, I think what frustrates me here is like Mastodon did something real,
that they moved stuff around.
And this thing I got reached out to by them,
and I read a few articles.
And I'm pretty stupid.
So I was like, maybe someone else saw something
I sent to a few friends.
They were like, this looks good, I guess.
It isn't anything.
There's nothing.
It's just, there's nothing.
Why is everyone cover it?
Will Aramis call me?
Will Aramis of the Washington Post?
Do I adore?
Why are you giving them a Q&A?
He talked all about them.
It's just, it's frustrating because I think it was the,
they've done kind of, I hope I'm wrong.
I hope this thing does the thing that they're non-spiff.
But you could do it.
What is, actually, I don't, why am I even saying I hope they do it?
I actually cannot tell you what they do.
And that's concerning to me.
The it should be to federate Blue Sky, to take the AT protocol and make it federated like
Mastodot is, like activity pub, right?
That requires Jay Graber and Blue Sky to have enough resources to put out what's needed
for federation.
And I wonder if that costs $30 million.
No, it doesn't.
What they want to do from what I understand of this vague promise now is I think they want
to be like, hey, do you want to fund like the other?
Blue sky.
It just feels this kind of vagueness.
And now that we've listed out all the names,
I'm just kind of like,
this is a cynical.
This is like one of those stand up to cancer things.
Would you call it Nialistic?
No.
It doesn't qualify.
It's cynical.
It's cynical.
And the thing is there are people.
I look like,
Corey's awesome.
Absolutely.
And it's like all of these promises
without really promising anything.
What does that sound like the tech industry?
Like, why don't you come to this with some things?
And the answer is, they just want to talk about, we want to make it billionaire proof.
What the fuck does that mean?
Billioners have way more money than $30 million.
They've got like $150 million more than that.
That's how much a billion is.
Exactly.
And it's just, everyone's kind of falling for it.
And I hope it does something good, but I really cannot say what that might be.
And if their answer is, well, you didn't read it well enough.
Not my fucking problem, mate.
You explain this shit when you're talking to Allens Sundry about this.
Have you seen anything from Jake Graber at Blue Sky about what she thinks?
of this? She gave
a canned quote and said it was good.
Because I mean, if in her position,
it'd be funny if she's just like this bullshit,
fuck these people.
I mean, I guess, yeah, if someone wants to buy out
her startup for $30 million.
Well, it's not even that. She was just like,
yeah, it's a pretty good thing, I think. It might have been
Jay. I don't know if it was Jay who did the quote, but it was something
along the lines of like, this is good.
Is this on the app protocol? Mike Baznick
is now on the board, a blue sky.
He's the voice I'll trust on this.
Yes. I generally trust
Mike, we have some differing opinions mostly on Section 230, but I think that that's everyone's
experience with Mike.
It's just frustrating.
No, because I agree with Mike on Section 2nd.
He's the world's biggest Mike, Stan.
No, no, I know.
No, I'm a huge.
He was a guest on the show.
He was one of my favorite episodes, the Streisand effect.
I think Mike is lovely.
He's wonderful.
Really good storyteller and actually a good journalist, which is why this whole thing is
something I really would like his opinion on, because it feels like the kind of thing
you'd get like a Carl Bode, Bode?
Yes.
Like an article in being like a bunch of tech people, shit it up again.
I love Carl.
Oh, it's great.
I love it.
But also, I don't want to be a wet blanket here, but sploosh.
Like, it's just frustrating because you know what we actually need right now?
Like pixel fed or whatever, the federated Instagram thing that is currently being blocked.
What is pixel fed?
It's just an Instagram that's decentralized, much like Massadosh.
It's part of activity.
Yeah.
It's an actual thing that probably could use $30 million.
And there's an actual story beyond it being.
blocked but the thing getting covered is a bunch of people getting together and saying
wouldn't it be nice if something was nicer when you actually have someone doing the thing
because what we need right now is a is a blue sky for Facebook or we need Facebook
equivalent and an Instagram equivalent because once meta loses their grip on
those two things they are fucked they do not have a real business the the whole
AI profiles thing which we'll get to in a minute and all of this year we're going to
take off the, we're going to take off all the things that I don't allow you to say the 14
words every post. We're going to allow trans people to attack. You don't do that just because
you're evil. You, capitalism is generally going to move towards the most profitable direction.
You do this because all that stuff just got in the way of more stuff and more growth. You break
that machine with an alternative that doesn't suck constantly. Let me try a different theory.
Okay. Which is that I made fun of Musk buying Twitter.
Twitter, $44 billion, what a fool you are.
And we all know how wrong that was because he's worth 10 times more because he's access
to power around the world around.
Yeah, he used it.
Is Zuckerberg simply jealous of Musk's political clout?
Nah, I don't think so.
He's more by money than power.
I think he could just give money.
What do you think about it?
I mean, I think that that could be something.
I think that certainly access to political power is something that he wants, as do all of
these people.
The fact that Zuck, Musk, and who is the third person, a bunch of tech studios are going to be sitting in Trump.
And Bezos are going to be sitting in Trump's little box of the inauguration, I think, speaks volumes.
Did you cover Facebook?
I feel like you've covered them previously.
Yeah, I covered them earlier on.
Right.
Is this, is there anything historic about?
Because I was just thinking, has Zuckerberg generally hung out with presidents in any way?
Like, has he ever really been social with them?
My understanding is no, not to this extent, but I could be missing something.
He's not terribly social, period.
He would remember.
Yeah, he, like, his, I remember his, it was notable in like 2017 or 18 when he did a tour across America, taking his little photos stage to look like he's normal height.
And everyone was like, oh, wow, he's making a political statement.
He could be moving.
He looks like he could be five foot nine.
Now looking at this up.
Yeah, no, it's, there's definitely him standing on boxes or in photos standing.
He's five, seven.
Yeah, standing forward so that he looks taller.
However, I remember that being notable because it felt like, yeah, he's actually like entering into the political sphere, maybe.
But I think that he is just, as his political star has risen for better or worse over the last decade, he is cozied up to power quite a bit.
I'm about to say something terrible.
Hell yeah.
Which is when I was in Davos,
that was at...
Oh, Jeff, I'm sorry.
You've got to leave.
Bye, Jeff.
I was there at a session with Mark Zuckerberg.
And it was before he was media trained.
And I've watched him in a few conference settings
back of the day, 10 years ago.
And he obviously hated it then.
But he's changed.
He's definitely changed.
I think he has got the brainworms,
but also, like many of these guys,
He's got all of this money, got a reasonable age.
And then he's like, what do I enjoy?
And then he's realized he enjoys nothing.
I personally am a barbecue guy.
I have never seen a man less interested in cooking in my life.
Sweet baby rays.
He loves to smoke those meats, though.
And there's nothing wrong with a cheap wreck of ribs with some sweet baby rays if you're feeling lazy.
We've all done it.
It took six hours.
You're not lazy enough.
You're not so lazy you wouldn't cook it, but you don't want to go to the store.
And also, he got a big bag.
green egg. There's nothing wrong with the big green egg, but you know what? If you got all this
money, you can get yourself a really interesting stick burner. You got like a pit. You could buy
Nashville. You could go and get a pits and spits out of Texas. This is where I get my grill from. Beautiful
Steel Beast, Koi over there, put it together. Really don't want to look at the politics there.
Just realized as I said that, never looked at it. Please, if it's bad, don't blame me.
Don't tweet at him. But also, he doesn't enjoy anything none of these people do. And so, yeah,
he's just like, I've seen clips of the Rogan thing, and he just seems, he seems as bad as Elon.
He seems as like, he's still like, like, ooh, another day with my billions.
A detail, I think, is notable and has been stuck in my head ever since I read it.
It was a Wall Street Journal piece kind of tied to this rebuff of fact-checking.
They had a detail right at the end that I think in maybe like November of last year,
Mark Zuckerberg had gone through some sort of knee surgery because he pulled something relating to MMA
and made a Facebook post about it, being like, here's me at my knee surgery.
And I guess the post didn't do well.
And so he freaked out and messaged his team being like, why isn't my post doing well?
Turns out it was because it was being suppressed due to Facebook policies on potential medical misinformation.
And I don't know, seems fairly notable that right before Zuck decides to roll back all of these policies limiting the reach of certain posts, his own knee face.
Facebook posts gets limited.
What I love about that, first of all, than the lack of post is spirit and this pathetic.
Yeah, it's absolutely.
All my post didn't post better.
But also, post harder.
He actually ran into a problem of Facebook that people complain about, which is that I don't seem to distribute my post to everyone.
It seems to get stopped somehow.
But instead of being like, maybe that's a problem with the platform, he's like, why are people not looking at my knees enough?
No, he knew.
He knew it was his platform.
He knew it was his own platforms.
And they were like, fix it for my thing.
And it's a similar thing that Elon Musk is.
done with Twitter to where he was like, well, people aren't seeing my tweets enough. So we're
going to need to put my tweets in everybody's feed always. And it's intolerable. I would do this,
just to be clear, like immediately right now. And why? Because I love people looking at me.
But it's so much sad if you have all the money in the world and you could actually make people
look at you and you could go and like see anyone. You have enough money that foreseeably anyone
would meet with you. You might have to pay someone, but you could meet everyone probably.
But I was just shocked, even in the clips I saw of how, like, petulant he seems.
Like, he doesn't, like, it's not like he's like, finally the attention.
He's like, he's, like, resentful.
Because, because, Baga is anger.
Sure.
Sure.
That's the whole, that's the whole shit.
He didn't feel like he was leaning into it, though.
He felt like there was a man pissed off.
I think it makes sense if you think about it historically because Zuck went on this huge apology tour after the 2016 election.
And also with Cambridge Analytica stuff that happened, he was for years just like a political punching bag and he put himself up for it.
He went before Congress.
He went and apologized to a bunch of parents recently.
He did this whole.
Very reasonable things to ask him.
Yeah.
Very.
I mean, but like in the mind of someone who is the head of a company that might seem like you really have gone through the ringer and yet people still continue to be mad at you no matter what you do.
Actually, the apology demanded in Congress was by Josh Hawley, who's now his BFF.
It's all just sick upon sick.
And it's, now I'm thinking about Sondar Peshai, probably not Sondar or Satchinadella.
I think Satchanadella might, from Microsoft, might adjust and become the nice CEO,
or he will find far more specific ways to do it that will allow him to get away with him.
But it really is, it's going to be interesting seeing the people who turn their nose up at Facebook now,
Because right now, I can't delete my Instagram.
It's the only way I speak to like 11 people, and there are people who only interact on it.
But if that's your only business model, that's not great, but that's also most important.
But that goes back to Musk.
My presumption, besides it being a bad investment, was he was ruining it and people would leave it.
Yes, people left it.
It doesn't matter to him.
It doesn't matter.
I think Facebook matters to Zuck.
I actually do.
I think he is, he's not obsessed with it because that would involve him, like,
like looking in it for more than two seconds.
But no, actually, maybe I take this back.
He might not care.
If you look at it now, I guess, no, it's just, it looks like shit and it doesn't really...
Because what did he care about? The stupid goggles.
Yeah.
Right? And now he cares about...
And here's one of the funny things about meta is that I think that there are a leader in AI,
Jan Lacoon, who's there.
Oh, God.
Well, he's one of the more, I think, rational people around it.
He's not a doomster. He's not full of all that crap.
No, AGI.
He just argues with Elon Musk and Gary Marcus all day.
That's God's work.
Is it?
Or is it a Sissifian cast?
I want to get him on here just to call him Yan Lakoum, but I think he'll kill me.
But no, so their leaders in AI.
I was saying, they're leaders in AI.
He's still, I don't know if I agree, but.
He's still doing the, um, the goggle crap.
Yeah, you know, AR and VR.
He got bored with Facebook a long time ago.
So with that, I agree.
I think he might love the financial entity known as,
meta, though. I think he's like really attached to just the numbers, because they've always been from
the very early days of Jan Olivan and Naomi Glite and Alex Schultz. They've always been like growth
pigs. They love, they were written off. Remember, it wasn't that long ago. Oh, Facebook's over.
Meta's over. It's just a mess. Markets never did that. Oh, yeah. Well, they did for a little while.
They did for a while. And then it's, it's been a hell of a story. Now it's meta. It's the future of the web.
We're on to Web 75. We're on to Web 4.5. And this is when it's a hell of a hell of a web. And this is when
gets more racist.
Yeah.
The legs are racist now.
The legs are racist.
But don't forget, in the early days of print, Malleus Mellon Ficarum came out, which
was the guide to burning witches that killed lots of people, and it was Prince's fault.
So maybe this is just a phase.
Oh, for want.
Until we have institutions that finally bring us quality.
Same thing happened on us to God with print.
That's a plug for my book, the Gutenberg parenthesis.
You could do it at the end, Jeff.
Where I write about this, right?
And I think that we're at a stage where the scale of speech today
cannot be handled by the institutions we have.
When with print came, the institutions of editing and publishing were invented for that purpose
because nobody knew what was made on this press.
It had no provenance.
Anybody can make this crap.
So are you suggesting it would be a private market effect rather than the governmental one?
I'm suggesting it's institutional.
and institutions can be either.
Right.
So I think it's possible.
And I think that I actually think it's very difficult,
but not as hard as people think to destroy meta,
in that it would take someone with enough money and enough moments.
Like blue sky's growth came from a moment where people went,
let's check out what's on X.
Oh, Groyper 42 is threatening to kill me.
And that is somehow my suggested from the algorithm,
and he DM me as well.
I think that person will kill me, though.
And then people went, I don't want to fucking be there.
I don't want to be associated with this.
I think with meta, if depending on how bad the guardrails are pulled off, because we really don't know yet, it's going to take a little time, I think people will just be like, this platform already sucks.
I won't look at anything.
And that's the real question.
Do they go nowhere?
I'm really curious about the TikTok ban.
It might have even, we might find out.
Well, I think you're right on meta and perhaps in some U.S. circles, but I think the question when it comes to something like Facebook is what ends up?
happening to international users where Facebook is the internet.
Yeah.
And that's actually, that is actually genuinely worrying because the destruction of the content,
I know content moderation is still there, but the very clearly lacks approach they're going
to use now is going to hit the global south so much more.
And it's going to hit people that are more subject to disinformation and misinformation.
And I think it's worth noting that while, like, a lot of studies have shown, the jury's a bit
out on whether fact-checking works or not.
It does in some cases, but for most like politically charged things, it just makes people dig their heels in more.
The one thing I think is undercovered, or I guess under-emphasized, is fact-checking's ability to limit reach of misinformation.
Like, sure, it's not going to.
Saying like, yeah, I posted misinformation and saying on my post, your post is misinformation probably isn't going to change my view, but it will potentially have an impact on the 20s.
people that might have seen that and fallen into that red.
And the thing is, and I think it was someone from 404 made the point that Meta's fact
checking wasn't great.
Certainly.
I was there at the beginning.
After 2016, I raised a bunch of money from Facebook, gave it away to places like
data and society and other good folks who are doing lots of work on what, as Joe Bernstein
has since called, big disinfo.
And I was watching as they were trying to build their fact-checking.
structure.
Yeah.
And it was a cluster
fuck from the beginning.
They had to,
well, we can't do this.
We can't make judgments.
Everybody's a frightened of judgment.
So they had to go to the fact-checking organization.
Imagine their fun conventions.
They have them.
Oh, yeah.
And you've got to verify who's a good fact-checker.
And then that group wouldn't verify ABC News.
So then Facebook had a fit about that.
And so it was rounded around and around as who's allowed to be a fact-checker.
Right?
From the very beginning, that's what it was.
And then there's debate, too, about whether...
And how do you scale that to billions of people?
Exactly.
In all kinds of cultures and languages.
And so I'm not against fact-checking.
I'm not against facts, but facts to my mind are not the problem.
And I think the problem, sorry, Jeff just got sent $5 in the fact organization on his phone.
Jeff, you know, one year you'll figure out how to...
Oh, grandpa.
Let me show you how to do your phone.
And you see, when you said I was there at the beginning, I had to stop.
myself being like, of time?
With the dinosaurs.
That's me every week on this week in Google.
I'm like, tell me about black and white TV, Jeff.
But yeah, it's, I think the bigger thing is I'm more worried about the ramifications of this
attitude because they already were pretty lax.
And in the global south, in the rest of the world, there's even, there's less media
that understands those language.
The language is even, Jesus.
But also less people in the Western world, which.
Meta is arguably more scared about with the media.
And I think as well, the other thing that I really haven't seen talked about is
meta is already limiting traffic on journalists.
And do you think that they're going to increase the sharing or decrease there?
Well, I believe that they said they're no longer going to limit the reach of like civics-related content,
which I think I took to mean like political news.
I don't know whether that will apply to all journalism.
That is such a euphemism.
Right.
Civic-related content.
Yeah, it's civics-related, so they'll allow the influences they like.
But probably not links.
Yes.
Well, they'll allow links, but they won't, they'll depress them.
Yeah, oh, yeah, yeah, they allowed them.
Well, versus Canada, where, of course, they're not allowed.
Yes.
And I think Meta was praying that Canada like Bill would have passed in California,
because they said that they would eliminate news in California.
And I think that would have been an open door.
Oh, screw it.
Let's eliminate it in the U.S., let's eliminate it everywhere.
And that would have been easier for them.
Puppies, parties, and pedophiles, and what's another P-word for bad people?
Guy Fieri's got to stop making TV shows.
It's just, it's frustrating, and it's only going to push people towards blue sky, but it's also, I think, a real inflection point for legacy media as well.
So there was a story in...
Oh, legacy media is dead.
Oh, I know.
So Jeff Jarvis over here, a big fan of The Times and the Post.
Actually, I like...
He does this thing where it's hashtag Broken Post.
And broken times.
Broken times, but good times you've also put in a bit.
A rare moment when they do well, yes.
You've got to give it to them.
The other day, they did.
But that's, I think that those publications are more at threat from this than people realize.
Because Semaphore had a story saying, I think it was today, it's media, so I assume Mr. Tani.
Yeah, ex, Johnny.
He, um, that story said that the post went from having like 20 million unique monthly visitors to like 2.5 to 3 in 2021 to 2.
to 2.5 to 3 in
2024.
Jeff is astounded.
I was too.
Wow.
And guys,
I was a friend of the show
made the good point is...
The context. Sniffies
has about three million
monthly-maid visitors.
I think if the post
helped you get late.
That would probably boost the numbers.
We used to have that as a business bottle.
We used to have personals and newspapers.
Yeah.
Before you were born.
That's what they took from us.
That's all we had.
Feel sorry for us old horny people.
That's all we had.
Was submitting a single thing.
A little sentence to the Washington Post.
My new favorite quote of...
Feel sorry for us old horny people.
Yeah, I like last week was already apologizing for the amount of times people talked about horny checks and stuff.
Well, we're back, folks.
It's just crazy.
But I think it's these large publications have been so used to social traffic.
And they've not been working out what the hell to do with it for a while.
Well, a lot of them are betting that getting checks for,
from AI companies could soften the blow, which I don't think is going to change much.
They only get one of those as well.
I mean, they're supposed to get one a year or something like that.
Yeah, from the company that burns $5 billion.
Yeah, dot-dash Meredith had, I think, their numbers are public.
And if you do the math, it equals up to like 1% or less than 1% of their yearly revenue they get.
And I just don't, I think it's a terrible trade.
And it's the same sort of mistake these companies made.
And it screws the rest of all media.
Because it's just the big, the moguls got their bags of money, but Ed here gets nothing from OpenAI.
Yeah.
I would love to sell everything wordswise to Sam Olman.
You just have to text me back, Sam.
I've been texting you.
I have not heard back.
And I'm not sure why.
I simply asked you a question.
Come on, oh, come on, man.
Mr. Open AI, I need you on my show.
I won't hurt you much, not physically, but emotionally.
Just six texts unanswered.
We are going to.
We are going.
to be crying.
Both of us.
I will start crying
and you will finish
crying, Mr. Roldman.
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These deals, I assume that the Washington Post isn't getting, say, $175 million a year,
which is what their revenue is.
They're probably getting like 2030.
I just tried to look it up.
It could not find it.
From this open AI deal, I think it was for the AI-powered search.
Is that a content deal with them, or did they not sign one yet?
I'm not sure.
So what I understand is the two, um,
big media deals that we have like public numbers on as far as the amount, it equals up to like
a single percentage point or less of their overall revenue when you calculate it.
Like these people are so good at business.
They are getting pennies.
No, they're not good at business.
Otherwise, they wouldn't be in such terrible shape right now.
They screwed up the internet.
They missed the boat.
They didn't know what they were doing.
They cry and try to get protectionist legislation.
And so now they cry and try to get money out of open AI.
And it's not a business model.
Well, Jeff, this is actually one of the many reasons of what did you want.
Can you kind of explain what you just said?
So what is it that they missed?
What is it that they should have done differently?
So let's not just make that third person.
I'll make that first person, too, because I worked for the Conti Nast and for advance.
And I was there as it was going on.
And what was it in this case?
The internet.
I started at advance in 94, just a month after the browser came out.
Right.
Right?
So the company was debating.
Okay, now we're going to Uncle Jeff for time.
I'm sad.
That was back when the browser was a room-sized machine that printed the website.
Yes.
So we were debating whether to put our content onto Prodigy or AOL or this new web thing.
On the portals themselves, when it was just like one website.
So I worked for Steve Newhouse, who's now the chairman of advance and Connie Nast, and he's really, really smart.
And he's the one who taught me about interactivity and community.
and he knew that print content was not valuable online.
But every other publisher thought their great value was in repurposing their print content to online.
Right.
And trying to license it and get money for it and sell it.
And they didn't understand.
To the portals.
To the portals.
And then eventually and paywalls.
They didn't understand that the essence of the Internet is conversation and community and collaboration and creativity.
And that's the last of my literations.
and so they insisted to just do what they'd always done,
subscription money and ad money.
And as they had money went down
because the number of avails went way sky high.
Availability of advertising.
Then as happens when supply goes up, price goes down.
So then they tried to put it all behind a paywall,
and they're not all in New York Times, and they can't do that.
And they never saw, I think, what the essence of the Internet is.
And so now, and they're still in mass media mind.
They're still in. We have to please everybody while they go piss off everybody.
Right.
So what should they have done differently?
I think that they should have seen themselves.
They could have started Reddit.
They could have started AOL.
They could have started these things.
I was part of this horrible.
But would that have funded journalism?
Yeah.
Yeah.
You're talking about something like Kinja, the commenting, Reddit-like commenting system under Gawker blog.
I'm just not sure.
I was there at the beginning of that, too.
Yeah, conversations, the first man.
Well, Nick Denton first hated, I said he had to put comments on Gawker.
He said, no, I hate comments. They're awful.
That's true.
They are.
Actually, they're not.
I know.
But then at one point, he became a believer because he was going to do it Nick's way.
And that became Kinja and that became everything else.
I think my big thing is, sorry, that was.
One publication owning Reddit, do you think that that makes, like something like Reddit,
because you're saying that they should have seen conversations as the thing.
Does that mean a social network?
Like, what it, because what you're describing is a company that sells journalism.
And you're like, the thing we will sell is not journalism.
Well, in fact, my old boss, Steve Newhouse is the one who bought Reddit.
He wanted to buy, um.
Yeah, but he ran it like shit.
No, he didn't.
It's now worth a fortune and it's better.
Up until recently, he ran it like shit.
Yep.
But, you know it well now.
No, he doesn't.
It's worth a fortune now, right?
There was also a horrible claustrophic in the industry
called the New Century Network.
Okay.
And the newspaper industry got together,
the top 12 companies,
and we were going to start a way
to sign into all newspapers across the country at once
and subscribe at once and sell ad works across.
And it could have been a real thing, right?
This is at the same time that Yahoo is putting up news
and AOL's putting up news.
I'm surprised you'd be into that.
They could have done this.
What stopped them?
So half the company, along came Kleiner Perkins.
And they said, this is a good idea.
We want to invest in this.
We want to make this scale and be big.
Half the newspaper publishers said, how dare you?
You can't get a piece of our business?
No, absolutely not.
Because we're too valuable.
You're just a penny-a-a-little problem.
It's male CEOs again.
So I don't like Jensen Huang very much.
But one of his things he would say is always act like you're going out of business.
I'm surprised more newspapers don't do that for more obvious reasons.
But I don't know if I agree with you about the conversation part.
I don't actually think...
What are we doing right now?
No, no, I know, but like, this isn't how you run a newspaper.
Yeah, I'd agree.
And I think there needs to be a way to be able to make news and journalism profitable,
and that doesn't exist at all scales and for all companies.
It doesn't exist at scale, I think, might be the problem.
Scales the problem.
Yeah.
Before the mechanization and industrialization to print, poor Paris,
as I heard me say this 100 times, in the mid-1850s,
The average circulation of a daily newspaper in the United States was 4,000.
Interesting.
It was only with a mechanization of just position.
Distributed?
Because you had to pull with a human muscle.
So you have a local printing press which would print local.
And you could only print so many.
And that distribution of 4,000 people, a small town or something.
Or even in New York.
In New York, in 1900, by this time you had a half century of the steam-powered press and you had the
linotype and you had other things come in.
Then you had scale come up.
But still, in New York City, including Brooklyn, in 1900,
there were 46 daily newspapers.
That is to say that they spoke at a different and human scale.
Broadcast killed all that.
Broadcast came along and you had one or maybe two papers in a town.
And they thought they could serve everybody.
They thought that scale was the only goal, that we are the mass.
It's growth.
And it was a lie.
People realized pretty soon this doesn't speak to me.
So because none of these people, like many businesses in tech as well,
are capable of saying we've grown in.
enough. If there is a, the athletic was better as an independent from the Times, but I forget
who said this earlier. It's like, the reason the Times is picking up this stuff is because the Times
its actual brand, maybe in case actually, the Times' brand is like falling apart. And it sucks because
the actual lessons recently that I've seen in media are fairly straightforward. It's what if we had
interesting people doing unique stuff? What if we then had them cover something that happened,
right? And then they'd write it down some sort of like analysis.
I think I'd call it.
And then at the end of it, you'd be like, wow, I know who this person was.
I know who this person, and I heard them talk and I like their voice.
The last week at CES, 20 people interviewed.
I'm not just doing a thing about me.
Don't worry.
But the thing I got through it is there are so many reporters who are so much more charming
than their bylines, and it's not a failure of their writing.
It's a failure of the outlets.
It's a failure of the form.
It used to be, at least I don't know much about the history of media,
I remember there being a lot more opinion people in tech,
you had Eric Benderoff.
Here, Arthur Bray, I think, is still around,
but he had like David Pogan.
These people, I'm not saying that they were perfect.
In fact, I have some views about some of them specifically.
Huh.
There was still something to the popularity of having a real voice
and having a real person, and that person being why,
and you as a news out there were like, shit,
I've got to keep these names, and I've got to make sure they can talk.
And the times is like, well, who do we do for that?
Who is the most insane person?
Do we have a transphobic?
Oh, don't worry, we have a whole database for those.
You have any insane war hawks?
Oh, please.
That's the other database that we spent $50 million on.
We had to lay off a few people.
We needed to know the people who would put the most troops in California.
Paris, let me ask you something.
The information is really good.
I pay for it.
Same.
Discount, though, I'm glad to say.
And it works as a business.
Yes.
Now, it works because there's reporting like yours that's valuable.
that is specialized and covers technology
and the society and business around it really well.
Why is there not the information
in a dozen areas on the same model?
Politico, one might say, is that politico's crap?
Politico is just conservative news.
Yeah, it's awful, right?
But theoretically, it should be the information of politics,
but it's not.
I can't think of any the information of.
I think it's
I think the answer is a little multifaceted.
One, I think when Jessica Lesson, our founder,
she used to work at the Wall Street Journal,
founded the information a bit over a decade ago.
Everyone thought she was crazy.
Like there's a bunch of very funny to read now,
blogs from Business Insider,
being like,
this crazy lady wants you to pay a couple hundred dollars
for a subscription to a website
with news on it.
Who would ever do that?
And I think that it took a while for people in the media industry to come around the idea of a truly hard paywall and creating content that is worth paying for and sticking by that.
I also think that's because there are obvious tradeoffs.
The reach of the information is much smaller than a politico because you can't get around our paywall.
And it doesn't need to be huge.
And it doesn't need to be huge because it is self-sustaining.
I also think there's another detail.
She founded this in 2013, the end of 2013.
So everyone was still high on the hog as far as ads when the ads industry had not.
It hadn't become as difficult.
Also, I say this with no offense to you, Paris.
Jessica is also well known as being well connected with the Zuckerbergs
and also well known for being.
And there are times with the information where the tone shifts
and it is a little more, rah-rah, I think is the fair thing.
I'm not saying that that's a bad thing.
Maybe just charitable.
No, the podcast I'm thinking of.
Oh, the podcast is a Jessica Lesson podcast.
It's not a reporter's podcast.
Some of the way the AI things are framed are not necessarily critical.
But you know what?
Certainly.
Every outlet has bias.
Also, I cite the information all the time.
Yeah, I think that there's a bit of a difference between some of our newsletters or podcasts or opinion stuff versus reporting.
But agree.
You've got some of the best, like Anisa Gardesey.
Yeah, we have fantastic people who do fantastic work.
And I think part of what you're getting at here with,
comments with Jessica is also what made this work is she had the like it was self-funded she didn't need to take on venture capital to start it and that meant that it could grow at its own pace versus I have worked at a total of three places in my about a decade of a journalism career the first two I got laid off from the first one was well I guess other places the first two staff jobs I had I got laid off from one was a place called the outline that raised venture capital
capital and then quickly ran out of it because it spent too much money on silly things.
Mr. Tupolski, his favorite game, found an outlet, lose the money, walk away happy.
How sure we're doing?
It's a great, uh, we'll see.
Hey, they paid me then.
As long as people get paid.
The other one was wired, which is part of Condé Nast, which was going through its own growing
pains because it has a bunch of print publications and is largely supported by advertising.
It's also always fucking growth pain.
It's just they must be bigger.
And the best work, like, one of the things that has made the rise of newsletters happen, in my opinion, and indeed this show, is that people are kind of tired of the standard big box thing.
They're tired of these kind of every major publication really drains the life out of.
And I think even smaller publications do.
They standardize the copy.
And I realize you can't have everyone being a sloppy blogworm like me.
But it feels like the publications really investing in allowing the person behind,
the thing to talk are doing well.
Engadgett, we had a ton of them on the show.
And they've done a really bloody good job in their coverage
and in their podcast actually bringing the personality out.
You go Shirley and Low, you've got DaVinja Hardaway,
you've got Carissa Bell,
and these people are fun and varied and different.
And I wish that there was more of that in journalism,
but I also think it's why people are turning away from legacy media.
Let me ask you another question.
Do you yourself, or do you ever hear any colleagues say,
I'm glad I have a salary, but I wish I had a little more fame
or a little more impact or a little more presence?
I mean, I can't think of any examples.
Or even like peers.
When I'll give you this.
When I was deciding whether or not to go to the information
versus a couple of other places,
I called my mentor at the time and was like,
oh, if I go to the information,
will I like fade away into obscurity behind the paywall?
It's a terrible career move.
And he was like, rightfully, he was like, Paris,
there are two groups of people that you care about reading your work,
if we're being honest.
One is other journalists,
and the other people that were,
work in tech. Both of those groups subscribe
to the information, you're going to be fine. And I think
that that is the way that a lot of people at
are... I don't know if I love that.
Listen, I... It's a practical
way of thinking about it.
For careerism, yeah. Yes, careerism.
I also feel like you do... I'm actually pushing back.
I think you actually give a big shit about your
readers. I do give a huge shit
about my readers. And I don't want...
No, I just want to make sure that the pigs on Reddit
don't come and argue
with you about... Because it doesn't seem like that's
your point. Yeah, no. My
I care a lot about my readers and things like that.
But part of the thing, I guess, if you're talking about larger career moves-wise,
like those are the two groups you need to think about potential sources
and potential, like, colleagues in the industry.
And doing good work.
Yes.
Doing good work is, yeah.
So let me go to your other career.
I'm sorry, go ahead.
If part of my calculation for going to a place like the information is
despite the limits of being behind a hard paywall,
It's one of the few places I think that exist in media still where I get to just do, like I spent a month on that sniffy story.
I spent a month on most of my stories.
Which is cool.
It's awesome.
Your readers are very focused, I imagine.
My readers are very focused.
They read.
We have an incredible read-through rate and it, I don't know.
That's really cool.
Actually, I didn't know.
Quite nice to be able to be at a place where you can do that sort of focus.
But I don't think that that exists, that exists infrequently at scale.
I think at scale as well, you have the problem of you do have those.
readers, but you also have the people who saw the headline, they scrolled down, they see a name,
they're like, fuck this.
They just hit retweet, yeah.
Let me ask you in your other life, PR.
Right.
So I talked to an executive at one of the big tech companies, and he said, how do we get our message
out at scale?
I said, you don't anymore.
And then I talked to a guy who just left a big PR company.
I'll leave them both nameless for now.
And he said, oh, yeah, the PR industry is all about getting on tech meme and whether you
get the publications.
There's a guy who hasn't pitched anyone in fucking ever.
I'm sorry, you ever hear a guy be like,
he can't be on tech me and that's a person who does not talk to journalists.
I know it's important for journalists.
I don't think it's that important.
The clients, is what I'm saying.
The clients don't give a shit.
That's what I'm going.
So where is the, what are they value now?
So what it is is like, I actually got this last week.
It's like, what are you clients like?
And it's the smart clients, the money I take are the ones that,
No, they have a good story and also no, they don't know how to get to journalists because there's 1,000 PR people per...
Do they need the journalist still?
Yes.
Absolutely, they do.
Because at the moment, right now, there may be a lack of trust in legacy media, but people still trust media in general.
I bring up Steve from Gamer's Nexus, million plus subscriber, coffeezilla on YouTube.
Now, I'm not saying those that even be PR targets, but Linus Tech Tips absolutely would, and indeed has worked with people I've worked with.
People still need to get through.
but the thing that has changed is
there's a lot less journalists who are just willing to run anything
unless it's for OpenAI.
By the way, I'm just going to do this.
There is a two-tiered system within the media right now.
And the reason we have meta
and the reason we have Elon Musk
and the reason we have these things
is partially to blame for the fact that
startups actually really have to prove their worth.
It's remarkable.
It's one of the reasons I have a fucking career in PR.
And it's frustrating because you'll be like,
hey, they do a really good thing,
They make money.
It's cool.
And they're like, yeah, but, yeah, but like, did they raise, like, more money, though?
And, like, I don't know if I want to write about someone who's just a good idea.
And then they will post an open AI thing that is, like, a feature that my toaster has.
And it's just, and the problem is, is that I understand when you, as these outlets somehow get bigger, but they have less people, you have to do more stuff.
So you just have to go, oh, shit, what is the public good?
What does everyone want to know about?
Open AI, Anthropic, what have you.
And that makes sense.
But to your point, startups kind of need PR as much as they used to.
Big Tech also does too, because right now all of the big tech companies, they're playing the same game,
which is, well, Donald Trump's in the White House and the writer's winning, so I don't give a shit about fuck.
I'm just going to say whatever I want.
And indeed, the two-tiered system I talked about, the reason that Sam Altman has been able to lie at scale,
and Elon Musk has been allowed to lie at scale for 10 years, is because the system that operates against the Series A,
I don't say this with any bitterness, by the way.
Everyone should be held to this standard.
Everyone with the media should have to
prove themselves. But someone
like Meta, someone like Tesla, they come along
and say whatever the fuck they want, and it gets printed.
Even to this day with the Tesla robot
of them. So you're in this situation where
media relations, what I do, get
journalists to cover stuff, is
very important.
And then there's the other problem, which is about
15 years ago when I got into this job, people started
writing articles called Media Relations is dead.
Why? Because talking to reporters
all day and learning everything they do and knowing what you're talking about, what they're talking
about, what's happening in the world, and then being able to take that and put it into a smart
thought, including the client. That's actually pretty difficult, and PR people are lazy
animals. They love to sit around and send emails and write documents. They're about as functional
as Sundar Pishai as they're just meeting goers. If you're a PR person, I've been saying that
I've been saying that you need to change your ass for years, except now I have a microphone.
I hope you're upset. Long story, sure. Get wrecked. Get absolutely wrecked, bodied, etc.
You can talk about me on your podcast if anyone would listen.
But the point I'm making is PR is necessary, but it's also killing itself.
And the biggest clients are becoming so weird about it that they'll have PR, but they're like,
why is the media not saying everything we want them to say?
And it's because the media doesn't just copy-paste things.
They may write down exactly what you say with the bigger companies.
But journalists have brains and we'll hear stuff now and go, wait, what the fuck does that
And even with OpenAI, they're finally learning it.
It's just that when that happens, you're going to need the media relations people, except the PR industry.
Go and Google, media relations is dead.
They've been killing them for 15 years.
It's hilarious.
It's like the one fun job in this industry.
It's extremely easy to do bad PR and extremely hard to do good PR.
Yeah.
There are times when I get an email offering me an interview.
And one time, I just want to take it just to say, so afterwards the person says, well, what's his audience?
He doesn't have any audience.
The thing is, a 23-year-old who works 17-hour days is going to get fired because of that.
I know that.
They're going to lose their sub-lease on an eight-person one-bedroom.
I probably got 10 weird PR pitches that are completely unrelated to me while we've been sitting here.
You still get them even though?
I still get them.
All the time.
And I love the PR people who pitch me because it's just.
And I block people.
I do too.
And this is the weird thing as well.
There's like this whole PR industry just spams.
people that I'd be making fun of for like my entire career and getting in zero trouble because
they're all cowards.
And it's just, it's frustrating because we're just describing industries run by people who
don't understand the process.
Like, how do you run a good news out there?
I don't know, create good news and make sure that people make it.
Make sure it has value in people's lives.
Yeah.
And it's this drain of personality from everything.
The information is fairly straightforward, but you have some specifics.
You have some, who is it, the emails me?
every day. Pisses me off.
Martin Pierce.
Yeah, yeah, yeah.
But that's the thing.
It's a newsletter and he loves to be a contrarians.
That's kind of his job to piss you off.
I am actually saying this.
I get pissed off with it regularly.
I read it every time.
Jeff gets pissed off at it regularly.
I get mad at once.
And Martin loves it.
But that's the thing.
At the very least, he fucking stands for something.
Why would people go?
I don't know.
Why would people go to influencers who don't necessarily run their facts very
well or at all. And the answer is because they can.
I got a question for you.
Sure.
So you saw Lisa Rubin, not Lisa Rubin, Jen Rubin.
It's also my show.
I'm kidding.
I'm kidding.
I'm kidding.
Jennifer Rubin.
Jennifer Rubin left the Washington Post, right?
And she started a new Substack Newsletter.
The Contrarian.
The contrarian.
Oh, God.
What is it about Substack?
How does it, see, now it's tech still.
Yeah.
Is that we all know the tech is, that the substack has, has,
its own Nazi problems
and why does everybody still go there?
I actually think it's the thing we've been talking about
that's just some legacy media shit
they're like, why do people come to the newspaper
only for Jennifer Rubin
in a series of bland right wing people
that have found a way to pretend they're liberals
and they're like well why do people read the paper
for me?
They read it and the thing they hate about the media right now
is it's not contrarian enough
like it's just this is exactly the kind of shit
that the legacy media institution would do.
It's what happened in 2021
when the Atlantic had like eight different newsletters
and then didn't treat them any differently.
Hot take factory.
But no, God, it's the Atlantic.
It's lukewarm take factory.
Cry baby shit.
And it's, or just like,
anti-Palestine shit, which is disgusting.
Anyway, we'll get to that on the other show
where everyone gets mad at me.
But the point is, it's just the same fucking wheel
turning. It's people going,
shit, what do people do?
What a big now?
What big newsletter?
They send those.
What if we all got together
and combined our audiences
of people that barely read us
and do not look at the facts
or really care,
but they like sharing it with their other vacuous friends
except make it DC.
It's not going to work very well.
Who are tired of subscription upon subscription upon subscription.
They've got like George Conway in there.
Yeah.
They have George Conway.
I didn't even know.
I didn't even know.
I just guessed.
Look at the like,
It worse, they have Andy Borowitz.
Oh, God.
Fucking hell, I was not pro-censorship before this show,
but now I am actually really pro.
I don't put any links to anything
if it keeps Borowitz out my feet.
Oh, my God.
That was the perfect reaction.
Oh, my God, I hate anti-boros.
But it's, Paris, I'm actually, like, really glad you were here
specifically representing the information,
though having your own opinions just being clear for the legal disclaimer.
Because you kind of, I have my issues
with how the information does business
and some internal ones that I will not read.
But it's, it still works.
It works.
And the journalism is like very, very good.
Anisa God Easy and another person
I can't remember the name of,
a link to it in the episode notes.
They had this incredible story about
Nvidia's like, has people canceling orders.
And Anisa is super young.
Yeah.
Like in her 20s and she's just getting this shit all the time.
She's had so much of it.
The fact that you have this,
happening is proof that this model works and that...
I mean, it's proof that journalism can still exist.
And it sells.
Yeah.
And it sells and it matters.
And the real people doing it matter.
And it's frustrating because I don't think anyone is learning this lesson very well.
I mean, a lot of outlets are now trying to pivot to a more subscription-heavy model.
The Atlantic is one of them.
The verge.
I mean, everyone...
Possibly want to miss Alex Heath.
Fucking...
I'm such a bitch.
But the verge is actually an example I think of doing it wrong.
Because the verge is very much like,
we're now going to paywall stuff you weren't paying for.
And it's like, okay, well, now the reader will be pissed off.
And you have great people, like Kylie Robeson, one of the best journalists in the field.
Incredible.
And Misato as well.
Two incredible journalists.
Paywalling them hurts them far more than, I think, they realize.
How about give them more money and then let them write private stuff?
put the private stuff and the private, make it worthwhile, at least try.
But no, it's, we're going to pay more, what, Tom, Tom Warren, Alex Heath.
Make it so that at least readers feel like if they're paying, they're getting access to something new.
Yeah, it's not a restriction.
Yeah, it's a, you are paying to access something rather than being restricted.
And is that money going into more journalism?
I mean, I'd assume it's going into making, so that Vox media doesn't collapse in and of itself.
And it's the last resort business model.
And the thing is, you can make it a deal with,
the customer, you could be like, what if we gave you more?
And now it's like, what if we gave you less?
And you put out reporters who have built relationships with readers in a free environment and
then say, no, it's gone.
And you'll get cited less.
I cite pay-walled stuff all the time.
But like, you will be cited less because people on social media would be like, oh, another
pay wall.
GIF link for the, no, pig.
No, not everyone can.
Pay- Pig.
Pay- Pig.
It's just frustrating because it could actually be better, but I think the actual answer is everything needs to be smaller.
Yeah, and I mean, it's just like how do we get to that?
We've had a lot of ruin and destruction.
I don't really think we can.
Defector, 404, aftermath.
The answer is that and actually.
And those came out of ruin and destruction.
In the case of Defector and 404 specifically, their sites were shut down.
They were laid off and from the ashes, Rosa, worker-supported co-op.
So, Jeff, final question to wrap us up.
Do you think that there could be a future for journalism where it's kind of a return to the, I don't mean literally 4,000 readers, but a return to that kind of older thing where it's just, it is more distributed?
I hope so. I want to see media at a human scale. I've spent the last 10 years of my career, I kind of accidentally, chronically in what I think is the end of the long century of mass media.
Okay.
What does that mean?
Well, first, it's a confession because I devoted my career to mass media.
Right.
Right.
I worked for big publications and I wrote about television and I recognize now the bankruptcy of that.
And so I think that we've got to return to, as I say, media at human scale.
And it's going to be a messy transition.
It already is.
It already is.
And I don't have the answers to every business model of how to get there.
The information is one.
There are a few others out there.
And I think that we're going to grow new sprouts out of the ashes.
For a long time, especially working in a journalism school, I had to be, I think, I presumed I had to be nice to the likes of the New York Times.
Right.
Fuck them.
Yeah.
I mean, and let's be clear.
There is still good reporting at the New York Times.
I did a good Times hashtag about vaccinations only yesterday.
The institution, though.
But the, well, the culture right now is trying to piss off the people, the last people who are loyal to them.
And who would that be, just to be clear?
Liberals.
Okay.
Liberals.
Jay Rosen in 2018 wrote that, hmm, the New York Times primary support now has shifted
from advertising to a subscription.
This is going to change the relationship of the Times Newsroom to its public.
And he wasn't saying how.
But now I think the way it is is that I think the Times is saying,
see, we pissed you off.
You don't own us.
Even though we depend upon you for money, you don't own us.
New York Yankees style.
Yeah, yeah.
If Steinbrenner were the, where the, uh,
publisher of the New York Times, might as well be. So I'm at the point now giving up on big old
media. The newspaper chains are almost all run by hedge funds. Broadcast is geriatric.
Magazines are dying. I wrote a book about that too. The major national media is getting it
from all sides. Costco was going to stop selling books. Hollywood is a mess. The New York
cable televisions are getting sloughed off because they have cooties. That's old, big, mass media.
It is a disaster all around. So what interests me instead, and my students go to, they don't want
to go to places like that. They want to go to things that are doing new things like documenters or
or city bureau or places like that. They're building a new ecosystem out there. It's going to be
Bessie. A lot of things will fail, but some will succeed, like Paris's, the information.
So, Paris, where can people find you?
You can find me on Twitter if you're still using that site at Paris Martinau, or better on blue sky at paris.
I'm also published out the information regularly.
It's the information.com.
Had the story about sniffies?
Yes.
I'll link it in the notes.
Mr. Jav.
Is that a professor?
No.
Jeff.
Jeff.
Where can people find you?
I'm at Jeff Jarvis everywhere, too many places.
And then at Jeff Jarvis.
com, you can buy my books.
Please buy the books. I've been so...
This has been so much fun
and like the first real Radio Better Offline
it's been so much fun. Thank you both for being here.
Thank you to our producer, of course, Daniel Goodman.
You've been listening to Better Offline.
I'm your chief pig, Mr. Zitron.
You'll know where to find me.
You're already listening to my words.
I just want to repeat to everyone who sat through the CES show.
Thank you again. We will do it next year.
And we're already planning to add a new guest,
a stand-up comic, then I'm not going to name yet, but she's going to be absolutely incredible.
Thank you again for listening, everyone. You know where to find me, and you're going to hear a
very old message after this. Some of you're going to be very unfair about. Thank you for listening.
Thank you for listening to Better Offline. The editor and composer of the Better Offline theme song is
Mattersowski. You can check out more of his music and audio projects at Mattersowski.com.
M-A-T-T-O-S-K-I-com.
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