Big Technology Podcast - Does It Get Even Worse for Tech in 2023? — With Stephanie Link
Episode Date: December 14, 2022Stephanie Link is the chief investment strategist and portfolio manager at Hightower Advisors. She is also a senior CNBC contributor. Link joins Big Technology Podcast to discuss whether a tougher yea...r awaits the tech industry in 2023 as unfavorable market conditions persist. Join us for a conversation about the broader market, how Link evaluates stocks, and a breakdown of some companies she's watching including Meta, Amazon, and Apple. Stay tuned for the second half where we examine the state of deglobalization and its impact on the economy. If you like Big Technology Podcast, please rate it five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. For weekly updates on the show, sign up for the pod newsletter on LinkedIn: https://www.linkedin.com/newsletters/6901970121829801984/
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LinkedIn Presents
Welcome to big technology podcast, a show for cool-headed, nuanced conversation of the tech world and beyond.
Stephanie Link is our guest today.
She's the chief investment strategist and portfolio manager at Hightower Advisors.
What is Hightower Advisors?
well, it has $3.3 billion in assets under management.
That is a lot of money, $3.3 billion.
And so why is Stephanie here today?
Well, the tech industry has had a very difficult year in 2022,
and it might just be the start.
And I wanted to know how much worse is this actually going to get for the tech industry?
How much worse is this going to get for the broader economy,
which has yet to feel some of the pain the tech has?
And I couldn't think of anyone better than Stephanie.
Not only is she a star investment strategist, but I also met her on set at CNBC.
And we kept talking during the breaks.
This wasn't, you know, show up and give talking points.
There was a true enthusiasm and depth of knowledge and interest in these companies that Stephanie demonstrates.
And I think that's the type of person we want to listen to when it comes to this stuff.
So a few things to consider when you're listening to Stephanie today.
First of all, one of the questions I have, how much worse is this going to get for tech?
Also, how much worse is it going to get for the rest of the economy?
And then finally, some questions about globalization because it does seem like we might be getting toward the end of that.
And I want to know the implications if that happens.
I think you're going to really love this conversation.
Stephanie is one of the best.
And so here we go.
Stephanie, welcome to the show.
It's great to be here.
Alex, thanks for inviting me.
Great having you.
It's always fun to have people on who I've met on set at CNBC.
And I really, we've only, we've been on together once.
Let's welcome in CNBC.
distributors, Stephanie Link of Hightower, big technologies, Alex Kanchowitz and also Star Tech analyst, Dan Ives of Wedbush, is here with us on set as we await these earnings. Welcome, everybody. I said these are...
You know, I enjoyed our interaction a lot. It was fun like we were talking in the breaks and stuff like that. I was like, all right. I feel like we got to get Stephanie on the show. Talk about the economy, talk about tech. So I'm so glad you're here.
Oh, thank you. And there's so much to talk about, too. I really enjoyed our time as well. So we have to thank half time or overtime.
That's right. Definitely. So let's talk about you for just to start. You've been a contributor at CNBC for like 12 and a half years. So people are always interested how folks get into this business. I'm curious how you got your start there.
Yeah, it's interesting. So I've been in the finance world for just about 30 years. My first 16 years, I was on the sell side. And so I was marketing to the buy side, people that ran money, hedge funds, mutual funds, and the like. And then I did kind of a 180 and wanted to try to figure out if I could run money. And so I met Jim Kramer. We had a mutual friend. He was looking for someone to run his charitable trust at the street.com. And we met for 30.
minutes and all we did was talk about stocks the whole entire time and uh he hired me on the spot
and uh i i have a story that this is a little bit of a diversion but i just to tell you that he's he's a
really good he has a really good heart so he hires me on the spot i accept all seems like it's great
um he said take a month off i just had a baby take a month off and you know what just enjoy and then
we're going to hit the ground running the day before i was supposed to start i said i can't leave my new baby
I just can't do it five days a week.
So I call him up and I said, Jim, I really want a career and I want to be a mom, but I can't leave my daughter for five days.
And he said, what are you talking about?
I thought he was going to hang up the phone on me and instead, he said, well, what do you need?
And I said, what do you mean?
What do I need?
He's like, well, what will it take?
I said, could I work two days from home?
And this is back in 2007.
We weren't Zooming and WebExing or anything.
And he said, you know, how about you take three days, work from home and two days in the city?
And I thought that was really pretty cool, super understanding.
And by the way, working from home was brutal.
It was harder than working in New York City.
How did you do it?
It was tough.
It was 24-7, right?
I mean, we used to compete with each other to who got on the treadmill first at 3.30 in the morning.
I mean, we were like crazy.
So he taught me a lot about running money.
And that's where I started doing videos with him at the street.com.
And then one day, the CMBC and the street, they were very amenable to having both work at each company.
And they had asked if someone would be interested in doing the recap of Cisco on earnings day at 405.
And I said, I'll give it a shot.
And so I did.
And that was Maria Bartaromo's show.
She's no longer there.
So anyway, it started doing that.
then Larry Cudlow started doing Larry Cudlow and then Scott Wapner for a half time saw me doing
an interview and he said, would you want to be on the show? So that's kind of how it started. I wasn't
really looking to be on TV, but just by default, you know, you know this just as well as I do.
When you're passionate about stocks and sectors and the markets, you can tell on TV.
And I know they really want people like you and me on the show to help teach people too.
So let's get into the economy and start in an area that, you know, you know well, which is tech.
When is it going to be enough for tech?
Because obviously, like, you look at these big tech companies, you look at, you know, even the smaller tech companies.
And they're getting hit even harder, right?
So you're down anywhere.
If you're lucky, you're down 20% this year.
If you're Peloton, you're down, what, 90% or more?
So obviously, this is a response to the Fed.
raising interest rates that seems to be ready to tail off. But yeah, at its core level,
when is it enough in terms of the bloodletting for tech? You know, it's a great question, Alex,
but it's almost impossible to answer, but I can give you my best guesstimate and the way I think
about things. When at its height of tech and comm services, we kind of lump them together,
it represented 38% of the S&P 500 in terms of a weighting. And just to,
give you something that was so it was well liked, well owned, and not cheap. Even the companies
that had earnings still not really cheap. But I got it. We all get it. We get the total addressable
market stories and we get what we're doing in today's world in terms of productivity and
all of the enhancements. And then, of course, throw on COVID and everybody needed so much more
stuff. So I get that. But just to parlay that into at the same time as tech and comm services,
was 38% of the S&P 500, energy was 2%.
Right.
So fast forward, we're now at, oh, just 34% of tech and comm services in the S&P waiting,
but now energy is at almost six.
So it just goes to show you that things got a little bit hot and heated,
and I think really the technology sector in general,
and comm services really benefited from COVID,
and there was a big, huge pull forward.
We're seeing it now.
A lot of companies are struggling.
Enterprise demand is slowing a bit.
And if you think about cybersecurity is slowing a bit,
they're still really wonderful end markets and total addressable market stories.
But they just saw a lot of pull through.
We saw double and triple ordering within semiconductors.
And so now you have Waifer Fab equipment numbers down in the 20s for next year.
So I get it all.
These stocks are down a lot.
but I think they are going to struggle because interest rates are a problem and higher interest
rates for long duration assets and tech and growth in general are long duration assets.
And I'm not talking about the non-earners because I don't really want to touch those at this point
in time.
Non-ernerners means companies that are not profitable.
Not profitable.
That's right.
I have always said the momentum is great when it's going your way.
But as soon as it reverses, it's almost impossible if a company doesn't have earnings.
how do you value it? It's almost like back in 2000 when we used to say it's the eyeballs that
everybody, right? Remember the dot-com bubble? We would just say that's how you value technology
stocks by the eyeballs. Okay, I'm sorry, but I've been doing this a long time. You have two.
It's not by the eyeballs. So I have to ask you a question about this. So we've had a couple of tech
folks come on on the show over the past few weeks talking about why tech didn't anticipate it.
There's also an argument that these companies are also quite responsible for some of the problems here.
So Aaron Levy of Box was on the show last week, and he talked about how tech itself lost side of the fact that, yes, there's growth.
The future growth of a company is an important thing that investors are looking at, but also the margins.
Sure.
And it seems like there was this, again, this infusion of money coming into the stocks.
And so they thought it was only about growth, the future potential of growth, make it up in your head.
Everybody decided to go for it.
And investors kind of followed along.
But as this was happening, the margins were coming down because they started spending more.
How much of that plays into the fact that like now, okay, now with the Fed rate up, now you start to pay attention to that much more.
Yeah.
I mean, well, look, I think.
I mean, you're in meta, so I feel like you know the story well.
Oh, God, I know.
And we're going to cover that in the second half for sure, but I want to hear your perspective on the broad stuff.
I knew you were going to get there. I knew you were going to get there. But we'll get, we will definitely get there. You have to own it.
Absolutely. I think companies, not only did they see a pull forward in demand during COVID and not even during COVID. Like, demand was always really strong.
These companies were a lot smaller 10 years ago, right? So you did get that really explosive growth. Then you had another leg of growth higher because of COVID.
All of that is good. Everybody thought that would last forever, to your point.
So they all overhired. And that was, that's part of the problem why we have an unemployment rate where,
well, it's not a problem. It's great to have an unemployment rate below four. But that's one of the reasons
why the labor market is so tight is because you had this phenomenon in mainly in tech. But again,
as I mentioned, almost 40% of the S&P 500 is tech and comm services. And so you had this overhiring,
overspending. And as I like to say, I mean, Zuckerberg spent like a drunken sailor. But so did Alphabet for years and years and years. And Amazon, right? So all of the big companies, which represent such a big part of the market, they were all doing the same thing. And they were fighting over each other. Who's going to get who? And what are you paying for these people? And now all of a sudden, demand starts to slow. And I don't think it's a disaster in terms of the demand side of things. It's just normalizing. But
they had these loaded cost structures that really at the end of the day, we really have to say,
shame on you management teams, right? Because they had to see that what people were spending
on, enterprises and consumer, what they were spending on, was really a lot dominated by COVID
and this pent up demand. And now you're seeing a shift away from goods. Everybody has that laptop.
Everybody has that iPhone. Everybody has, which, by the way, the new iPhone, I don't know if
you have it. It's super heavy and big.
I haven't. I haven't upgraded. I'm still, I am still on the 10. I feel like there's very
little difference between 10 and, and the newer models. I will upgrade 15 because I think there's
going to be USBC charging. So that's a big deal for me. So I thought about 14. I'm ready.
My screen's cracked. The phone sucks. But I need that USBC because I don't want to invest another
phone with the old, old charger if they're going to switch it again. Been there.
It's a pain. It's a pain enough in there.
That's right. It's pain. But look, I mean, you know, at the end of the day, maybe we'll have an upgrade cycle with Apple.
But do they need any, does anybody need any more Macs or iPads, you know, or AirPods?
Well, I do because I'm the only one that loses AirPods.
I don't think you're the only one. I definitely. I'm one air pod person.
So, but I just like to go back broadly here about the cuts, right?
So you're an investor, right? So you're looking at, are they cutting enough?
And the meme right now is that there's a big slowdown and there's big cuts.
Here's some stats to consider.
Right before the pandemic, so March 2020, Meta had, what, 48,000 people, 46, 47, 48.
They had 87,000 before they announced this cut.
So that would bring them back down to 77,000.
Still 30,000 more than March 2020.
Basically, you know, close to double, well, at least 75% more than they had pre-pandemic.
Amazon, right now they're talking about.
a potentially 10,000 person draw down there.
They're hiring 150,000 people just for the holiday season.
When I started covering Amazon for my book, Always Day 1,
they were at like 600,000 people and that felt huge.
And that was in 2017.
Now they're well over a million.
So my theory here is that these companies have done a little bit of cutting to show All
Street they're serious, but they're still hoping that it's going to go back
and haven't done anything close to what the market actually demands that
they do so but but like they've gotten the headlines and sort of looks like they're doing more so
so i think that we're not we're not anywhere close to as bad as it can be if this continues what's your
perspective there 100% agree with you so meta it's 13% of costs that they're cut you know that
they're cutting yeah i mean they still are huge in terms of how bloated they are and you
mentioned amazon and the confusion uh there and i thought the real tell i haven't on amazon on a really
long time. I thought the real tell for Amazon was in the first quarter of this year when they
started talking about having to cut data centers and close data centers. And I thought Amazon is closing
data centers? Is demand really that bad? Well, demand has fallen, but also you have a lot of other
competitors out there that have gotten better at what they're doing in terms of distribution and
data centers and warehousing and that sort of thing.
So I kind of feel like Amazon's not a special situation, but that was the tell for me that
things were going awry.
Interesting.
Who are you worried about if you're Amazon?
Who are you worried about like Shopify?
I feel like they're not very threatening.
I think you're worried about.
So let's just, let's just pick on retail.
Okay.
I think you're worried about Walmart and Target.
Uh-huh.
Okay.
So it's traditional reach.
It's like a, sorry, go ahead.
Go ahead. Go ahead. It's like the payback. It's the payback of the old, like, legacy companies that have spent oodles and oodles of money trying to be better at what they did. So they don't have to be so reliant on Amazon, right? You know, it kind of reminds me of the Netflix story where like Netflix was seen as this, like they're the only one that's going to do streaming. And then all these other companies who are seen as laggards. And we focus on their other businesses, like Disney for instance. And Amazon, they caught up.
and even Apple
and then Apple got in
so all of a sudden
that first move for digital advantage
where we said that
oh Netflix is a tech company
actually Netflix was a streaming company
that just built the tech early
and that's what's happening to Amazon too
yeah yeah yeah yeah that is interesting
yeah no it's a good
it's a really good point and
and so it's all the sudden
it's the slowdown it's the overbuild
it's the overspent and now competition
and it's like, wow, that's a recipe, a really bad combination, especially when your stock,
in Amazon's case, is trading at 80 times earning still.
Right.
I know you do some of the parts.
I get it.
I got it.
The thing that's frustrating, well, I know we're going to talk about meta.
The thing that's frustrating about that one is it's not expensive.
You know, you've got to, I think there are pieces within technology and places that you can
absolutely be nibbling right here, especially those that have good market share, good balance.
she's great free cash flow. That's super, super important. So I think you can pick it a few,
but I'm not inclined right now to go overweight my benchmark just yet. I'm still really
underweight. Let's take one minute just for those who are not well-vers. When you say something's
expensive or cheap, a stock is expensive or cheap, what do you mean by that? So there's a lot of
different ways of looking at a valuation. What are you willing to pay for a stock? And what I look at
is I like to use price to earnings, the price of the stock and the earnings that are expected
on future numbers. I always also, though, look at the past, so for some historical context,
if a stock traded it out on an average of 20 PE price to earnings in the past, and it now
trades at 15 times, well, okay, A, why? And is it a bargain? There's something really, really,
really wrong. And so that's where doing fundamental analysis comes to play. Other industries,
sometimes it's enterprise value to EBITDA, sometimes it's price to sales, sometimes it's price
to growth. I really try not to get caught up in that, in any of that. I like to use PE. I like
earnings. I like predictable earnings. And that means I'm going to miss some things that trade at very
high multiples, even if it's cheaper than its historical average. But that's just me, because
I'm a little bit more of, as I say, a GARP investor, growth at a reasonable price. So when you look at
those multiples, are you like in tech 30, 30 times? There are, I mean, there are, well, now you can
get a, like you can get Apple at 23 times. But I'm not thinking that's all that cheap. But that's not
cheap. So why is that? Right. Yeah. Right. Oh, well, why is that? Oh, I
Oh, they're hardware.
Their hardware.
Yeah.
Well, I think they're installed base, yeah.
Although, you know, they were a big beneficiary, as I said, a stay at home.
So I think services is, I get nervous there.
And that was a disappointment when you and I were on over time.
We talked about that.
And, you know, iPhones but have stayed resilient.
So people are willing to tell me.
Plus, by the way, they have a $90 billion buyback.
So they're buying their stock every single day.
So that's nice support.
Right.
That's why I think that stock is expensive.
It's really, really expensive, and it's 7% weighting in the S&P 500.
That's how big it is.
So the S&P is by extension fairly expensive.
Well, at least on that front.
Before we go to break, I just want to ask you, the broader economy, obviously it hasn't
hit very much to outside of tech.
So earnings are okay.
Consumer spending is pretty strong.
People have jobs.
I was listening to the daily.
They said 1.7 job openings for every worker.
I'm curious how many of those are actually real.
But the yield curve is inverted, so you can get more money on, you know, a shorter-term bond than you can on a long-term, at least a better interest rate, which means that, okay, you know, bond investors believe that the economy is going to get better over the long term, but it's going to be brutal in the short term.
So what's going on with this economy?
It's a very strange economy because we have all these different, like we have signals that it's strong.
We have signals that it's really about to go to crap.
Like, what do we believe here?
I know.
Well, first and foremost, I think it's very important.
Remember, the market, by definition, S&P 500, that's what I use.
The market is already down 18% on the year.
And the market is a forward-looking indicator.
It discounts things that are going to come in the next six to eight to 10, 12 months.
So we are really pricing in.
I don't know if it's a recession.
but definitely a slowdown.
And the yield curve, if you look at a long,
if you look at the 30-year treasury,
the yield will trade on growth expectations.
And the fact that we're seeing an inversion,
short rates, higher than long rates,
that just tells you the market,
the bond market's already telling you,
we're going to slow down.
The equity market is already telling you
earnings are at risk because we're going to slow down.
Now, whether we go into a recession or not,
it doesn't matter. But the fact of the matter is is that we are discounting a lot of bad news.
All that being said, the market always climbs a wall of worry. And the worry is the Fed has already
overdone it in terms of raising rates. And we won't feel the impact to the overall economy
for another six to nine months. Why do I say that? Because it's just a simple lag impact.
When you raise or lower rates, it takes a while to get into the system.
Well, do you think that's, yeah, do you think we will?
You think that's true?
I think that's going to be a rough year ahead.
I think we're definitely going to slow, whether or not we're going to slow, whether we're
going to slow into a recession or not, that's a big question because there is, to your point,
you made a great one, the jobs market is white hot.
Right, but the Fed is, I'm sure the Fed is looking at that and it's just going to keep at it
because that's a major contributor to inflation.
I know.
It's like you can't, you kind of can't win.
Right.
I know.
Wages and rents are really, really.
really important. So I kind of think we're in a trading range until we can kind of get a sense
as to what is the slowdown? Is it a recession? And what happens to earnings? And so we'll trade
on, we'll make, like if we get a CPI number that's much lower than expected, we can rip higher.
Totally go. If we get one that's hotter, we can kind of decline. But I think it's just a
trading range kind of a market until we can really get some certainty. Right.
So that's what I think is going on.
I don't think it's all bad, though.
I don't think it's all gloom and doom.
I really don't.
I'm very impressed with the job market and wages.
That's good for the consumer.
We just got to get parts of this inflation better under control.
Yeah.
Yeah, it'll be it.
Well, what's your gut tell you about 23 in terms of what, you know, 10 really bad, one, not so bad.
One really good.
Where's, what's your gut say?
Oh, that's so hard.
Don't we go out of this one.
That's boring.
Yeah.
Let's get a six sort of four.
So I would say, well, you know what, I would say the first half of the year, I think, is going to be challenging, right?
Is six the bad?
Yes.
Let's just call six the bad.
Six or seven maybe bad.
Right.
And then I think the Fed stops.
We assess the situation and second half of the year, they could actually ease.
And hopefully they get inflation into a better control.
And then I think we can rally in the second half.
So I would give that then like a, yeah, like a three or a four.
by the second half of the year.
So, yeah, that equates to a five, which is so boring.
Okay.
Well, hey, look, it's good.
We'll take it if we end up at the three, four at the end of the year.
It's a much better position than a lot of us are hoping, are expecting to be.
Stephanie Link is with us.
She's the chief investment strategist and portfolio manager at Hightower Advisors, CNBC contributor as well.
When we come back after the break, we're going to talk about meta-apple semiconductors, maybe Elon.
We're going to try to do it all in about 15 minutes because Stephanie is,
about to go on air. Back after this. Hey, everyone, let me tell you about The Hustle Daily
show, a podcast filled with business, tech news, and original stories to keep you in the loop on
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And we're back here for the second half of big technology podcast with Stephanie Link.
She's the chief investment strategist and portfolio manager at Hightower advisors.
Stephanie, thanks again for coming.
Here's the meta question.
Tech companies have to reinvent, right?
They do.
And if you look at it through the history, a tech company that does not try to reinvent, they're toast, right?
And sometimes those reinventions are so strange, right, where like Microsoft, for instance,
it took them a long time to realize we have to cannibalize our Windows business and cannibalize
our server and tools business, which was all about, you know, putting servers inside
offices and build for the cloud, which is going to make server and tools go away and make
the desktop operating system much less important than the browser.
And that's a tough story to sell.
And it's probably why it took them so long.
When you're meta, right, if you believe that.
your transformation is going to be in this metaverse direction, maybe similar to the way
Microsoft might have believed they were moving to cloud and that's going to take some attention
away and you know, you're all systems go.
And it's costly.
But the market isn't going to give you the leverage to do that.
So how do you transform, how do you transform if the market is telling you not to?
And if you're an investor, how do you weigh that, weigh that the need to,
just constantly be reinventing with the need to get your money out of the stock, or at least
be trading in a good spot, you know, at all times.
It's a tough one.
Right, because we're looking at decades versus quarters, so.
I know.
I know.
And oh, by the way, we were talking about costs before.
Right.
If they were to come out, and I bet you agree with this, if they were to come out and say,
we're going to spend $5 billion a year instead of $10 billion a year on the Metaverse, I think that
stock would be up 25% on the day. I really truly do, especially given how oversold it is.
But they have committed to $10 billion. Zuckerberg wants to go after this. None of us have any
clue when the ROI is going to happen and turn on an investment. We have no idea. Is it 10 years?
Is it 20 years? Is it five years? And that's what's upsetting because the narrative has changed from
a pretty solid company with a great business mix on the legacy front of things. And by the
way, they're making progress in reels. It's now at a $3 billion revenue run rate from zero,
what was it, seven, eight months ago. Yeah, they know how to copy. They're very good at that.
Yeah. They're very good at copying. You're right. And stories, when they messed that up,
it took them two quarters to fix, and they fixed it. So I think they're in the process of improving
reels. I think they can monetize what's app. I think having two and three billion daily and
monthly active users has size and scale.
It's not going away anytime soon.
So back to the eyeballs, they actually do have eyeballs.
But on the reinvention question, though, how do they have that room?
How do investors give them that room if that's what's eventually better for the company?
Well, it's, you know, having to ignore Metaverse and focus on legacy because right now they're
getting very little credit for legacy.
And that's why I mentioned Reels, WhatsApp, daily and monthly active users, it's having
cost discipline, and it's, and it's at some point, I think I've said this on TV like five times.
Yeah.
At some point, five times EBIDA means something.
That is so incredibly cheap.
This stock trades at 10 times earnings, and there are real earnings.
So I just feel like at some point, I've overstayed my welcome, no question about it,
but I do think at some point you have to appreciate when you split up the two,
pieces, what are you getting for the thing that they're doing already well? Right. And can you
overlook that metaverse? And a lot of people can't. Be honest, why it's bringing where it is, right?
Yeah. They're still doing $5 billion or so in profit a quarter. At least they did last quarter with all
this spending. So that's why I say EBITDA is an important tool. Yeah, exactly. It's five times
profitability. You know, so yeah, I know. Have you rethought your invest, the way that you'll invest in
companies with founders who have complete control after this? Because a lot of people are,
like, you know, Zuckerberg is, you know, he's, he's unaccountable and therefore this is what's
happening. So does that change the way you invest? Because we have others like that. We have
SNAP, for instance. Yeah. No, it's a very good question. And I think it's something you
absolutely have to pay attention to because if he didn't have complete control, you know that there
would have been an activist involved in this. And you know an activist would have said slash that
10 billion and call it a day. So yes, it does.
does make me think twice about it. That being said, the same thing happened to Alphabet,
right, with their share class situation, which was absurd when they announced it. And eventually,
they got management in, they listened to investors and they got the right managers
into place that eventually weren't the founders, right? The founders then, you know,
kind of, you know, ran off into the sunset with their billions.
Um, so maybe that has to happen here.
I'm not entirely sure.
I'm pretty darn sure if Zuckerberg were to retire tomorrow.
Yeah, that's another catalyst for the shares, but I don't think that's happening.
Yeah, I don't think he's stepping away.
Uh, it seems like he's, it's what he lives for is to run.
Yeah, he's digging in.
He's digging in.
Exactly.
So let's move on to their, um, top nemesis, which is Apple.
Um,
First of all, you know, well, let's just talk about the China situation.
So Apple is super reliant on China.
They're trying to move away in some areas.
It's been a rocky couple months in China.
How do you view all of that when you think about Apple?
It's disappointing that they didn't make changes earlier.
Right.
Every company I know, and not just technology, but every company I know, every sector,
they've all been diversifying their supply chains all over the world.
Now, Apple has two, but they are still very dependent on the suppliers there, manufacturers there.
And even if they do an about face and say, we're going to get to eventually, you know, 10% of our operations are going to be in China, it's going to take years.
It's years and years.
It's like five years down the road.
It's going to take them to fully diversify, to build plants and facilities.
and, oh, by the way, it's going to be more expensive.
So onshoreing in the U.S. is a great concept for the country.
Great concept for the country.
Terrible concept for a company that wants to be profitable.
So I think they will have their challenges.
They'll get through it.
But on the flip side, China's not going to stay closed forever.
And we know this week we've heard them starting to reopen and be more liberal on COVID.
They're eventually going to open.
up 100%. Right. I think 2023, a theme is China recovering and China seeing stronger growth than
expected. And as that happens, that will certainly help them for sure. But it's a real pain point
right now. Right. And China's going to open as we go through this moment of de-globalization.
So I'm going to come back to Apple, but there was a really interesting speech that no one paid
attention to. There was one thread about it on Twitter. It's Morris Chang from Taiwan Semiconductor.
He said globalization is almost dead.
And this is the end of the beginning.
So as he works to, you know, open some plants up in the U.S.
Obviously, we know why that's happening because having them in Taiwan is, you know, a liability.
I've heard, you know, maybe 5 to 10 percent of the U.S. GDP could go away if we're not, if we don't have access to those plants.
So.
But I would just say one thing.
Okay.
Taiwan Semiconductor, they're doubling down or tripling down on building out in.
the U.S., right? Yes, exactly. But the, yeah. It's only four,
percent, though, of their production. So they're still very
tied to Taiwan, you know what I mean? Right, exactly. No,
and they are working, but these plans take a long time to
build. So what, so that's just sort of a lead into
to this broader question, which is, what do you think the
longer term impacts of this de-globalization is going to have on
our economy, the companies you watch? I know it's a pretty
broad question, but it has to factor into the way that you think about these companies.
When you ask me about the economy, and I said the bright spot is jobs. The second bright spot is
onshore, U.S. onshoreing. So you think this is good. Yeah. And yeah, it's very good for our country.
I just think it's really going to be a challenge for profitability. Right. Their costs are going to
are going to go much, much higher. But, you know, what is the price you want to pay for secure?
stability, independence, all of that. But I still believe, if you think about the demographics in
China, it's still very powerful. So, okay, maybe many companies don't build as much, many U.S.
companies don't build as much over there or manufacture over there. You're still going to have
the demand side of the equation, I think, be quite strong from the consumer and just based on
the demographics. And I mean, that goes from Caterpillar and Estee Lauder to Apple and several of
the semiconductor companies for sure. So globalization, I think, is a good thing. I think we just all
relied on China way too much. But that took years in the making. Right. Yeah, this didn't happen
overnight and didn't happen by accident. So, and it is interesting because we spent like a good chunk of
this talking about how tech companies need to restore margins. And if you're, if you're bringing
production on shore, by the way, I do agree. I think it's good. If you lost access to Taiwan
semiconductor and you're a company like Apple, which I think relies on them, you're, you're in
some, you're in deep trouble if you can't get those semiconductors. That's, that's it for a while.
So, but it will be very interesting to see what the impact is on the business. And I think it's a very
underappreciated story that no, no, yeah. So. And I think. And I think,
Also, it goes back to the double and triple ordering.
Not only does demand so strong during the pandemic, but it was also, you couldn't get anything.
Right.
Right.
So it was like a double whammy.
So now you got this whole thing unraveling, and that's why we are where we are.
Yep.
Okay.
But double triple ordering means that just companies are bulking up just, you know, just in case they lose access.
And that's creating a bigger.
I think it was more of they couldn't get the chips.
Right.
They couldn't get the stuff.
They couldn't get the merchandise.
You've talked to some of the retailers.
They couldn't get the merchandise.
And then all of a sudden, we wake up one day, and a perfect example, is Target says that
they're going to have a 2% operating margin versus 8.
So talk about that being the de-leverage.
And that's because all the inventory showed up one day, and they had all the wrong stuff.
They had all the goods that everybody wanted.
They didn't have services stuff that people wanted.
And so it's happening everywhere, not just in tech, but it's certainly happening in tech, too.
Yeah. Okay. So I know you have like seven minutes before you have to call in CNBC. We'll get you out of here in four. Is that or three or four? Is that okay?
that's perfect. Elon Musk, he is having a week and he's had many of them in a row.
What is the risk to Tesla here in terms of, you know, Twitter's private and he's probably
going to, I mean, whatever's going to happen there is we don't really have a good understanding
and it's Elon's money at the end of the day. But a lot of, you know, investors money is in
Tesla right now. So what is the, what is the risk there to Tesla if Elon keeps acting like this?
and dividing his attention.
Yeah.
Yeah, no, no, no, sure, no.
I mean, the pushback could be real at a time when you have a ton of competition happening
too, right?
So it's from, and that talk about from the legacy OEs, right?
And it was a one-man band, no pun intended or pun intended, for such a long time.
And now, all of a sudden, in the next three to five years, I mean, you're going to get a ton of
EV cars and trucks. I think it'll be fine. I mean, the company itself will be fine. There's
enough demand and his products are amazing. I think I'm very intrigued with the trucks in a big,
big way. I think there's a huge amount of demand there, given the massive shortages we have
in drivers and the inefficiencies that we have. But I think that from owning the stock,
I think it's going to be a challenge. And it goes back to not only,
is in a challenge because he's got issues, you'll have pushback in competition, but it also goes
back to the conversation we have at the beginning of the show. If interest rates stay high,
growth and growth stocks and tech will likely lag. So there'll be a price at one point. There'll be a
time when you want to really load up the truck. I personally think it's a cult stock. I think people
love it or hate it. Right. And the thing is, he's going to lose people in the cult. And that's going to
her, if a premium on Tesla was the Elon Acolytes, it's going to go away. I started for the first
time having people who are, you know, true Tesla acolytes text me and be like, what the heck do
do I do? Because I'm watching what he's doing. And I don't know what to do about this stock right now.
And it is down significantly over the year. So something to watch. You're in the crosshairs right now.
You're in the crosshairs right now. And it's very expensive. And yeah, it's a tough one. It's a tough
tough one. I wouldn't touch it. I don't own it, but I never have. So to be honest, I didn't make
all the tons of monies that most other people did. Yeah. All right, Stephanie Link, thank you so much
for joining. Thank you. It was great to be here. Happy holidays. Happy holidays. We'll let you go
on air. Okay. And that'll do it for us here on this week's Big Technology podcast. Thank you,
Stephanie Link, for joining us. Really a pleasure speaking with you. And I hope to see you back on
set sometime soon. Thank you, Nate Gawadney for handling the audio. Thank you, LinkedIn is having me
as part of your podcast network.
Thanks to all you, the listeners.
A lot of people responded,
and we really shot up the rankings.
We were number 10 on the Apple top charts for tech news.
Last time I checked, thank you.
Thank you, thank you so much for rating us five stars.
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All right.
Well, oh, yeah, next week, next week we have Andy Yen,
who is the CEO of Proton Mail.
of great timing because Apple has a serious deal going on in terms of their move to encryption.
So we'll speak about that.
We'll also speak about the merits of doing anything encrypted at all.
I think that's still worth conversation on that front.
Dave Friedberg from the All-N podcast was supposed to join this week.
He couldn't make it.
So try to get him in 23.
And as we come close to the end of the year, I just wanted to say thanks to all of you listeners.
I know I say it every week, but show can be anything without you and week in week out.
I appreciate you being here.
Okay, well, until next time, that will do it for us here.
We will see you next week on Big Technology Podcast.