#23 How to Stop Caring What Other People Think (and make way more money)
00:00When you say your worst parts aloud, I do think you're uncancellable.And when you say the thing that you are feeling inside, like me talking more about faith,and thinking that faith and money might be incredibly connected.Bigger purpose actually leads to bigger pockets.That if you want to become a millionaire, become a missionary.And the truth is, like, people aren't going to like everything that you say.And so I think say the quiet part out loud about yourself,and that's how you become uncancelable and willing to stand up as a soldier for the things you believe in.
00:25For instance, I'm an intense boss.I believe in faith and freedom.I have failed and lost money many times.I have won and made millions without shame.I'm happily married, but once I was divorced,I've been a true friend and I have been a true enemy.And I don't bow to propaganda.But I've been wrong, and I've also been wrong.
00:41I just do not care what non-builders think.I love this podcast because I love talking to friends about how they made their millionsand helping business owners solve their problems.It's fulfilling.I love sharing all the secrets.But when I can't meet in person, there's only one tool I use.It's called Riverside.Riverside ensures I can talk to someone anywhere in the world,
01:01recorded in 4K so the quality of the video matches the quality of the humans you're listening to.Riverside records separate audio and video tracks so we can easily cut out those awkward interruptions that are my least favorite part of interviews.They have in-platform editing software based off a 99% accurate AI transcription.If that's not simple enough, they take AI one step further for their show notes.It summarizes your entire content into an SEO optimized description and chapters all automatic saves me a ton of money.So you can use Riverside for podcast interviews, panel discussions, presentations, webinars, more.And best of all, it's simple.Try Riverside for yourself with link in the description.
01:34Use code Cody for an exclusive discount.I get a deal, you get a deal.Hey, and welcome back to all those who put in the work.It's Cody, and this is the big deal podcast.For those who don't just want to be rich, but free,and are willing to do what it takes to get there.All right, I am calling this week, I do not care, and I'm on one.Do you guys want to get ammed up?
01:52Do you want to go down a rabbit hole with me today?Tell me in the comments if you like this episode style,because I'm going to add a weekly rant, I think,because I feel like all of us kind of need that lately.All right, here's the thought.The world's kind of fucked up right now.You know, I think we all feel that in some way, shape, or form.And we're simultaneously mathematically the richest and live the longest we ever have.
02:12And yet we're the most unhappy and angriest.Maybe we've ever been, or at least that's just watching TikTok.So to me, it's not enough to talk about making money and getting rich.You know, I increasingly feel called to share more on faith and freedom and sort of the big why behind it all.If that bothers you, I'm probably not your girl anymore.Does I think money without morals means just about nothing?There's a quote from the Bible that is,what good is it for someone to gain the whole world yet forfeit their soul,
02:37which is Mark 836?I think a lot of people are feeling cold towards some sorts of faith lately,whatever that may be for you.I am tired of the internet and humans everywhere trying to shame us into submission.In the immortal words of Drake,I love this quote, by the way.He says, I would have so many friends if I held back the truthand I just gave out compliments.
02:57done with it, not interested.For instance, Amber Rose spoke at the RNC, which is the Republic National Convention.She's not historically been the beacon of values and morals.She has something called a slut walk that she used to run, basically like women celebrating promiscuous sex.And she has a giant forehead tattoo, which is like probably not great long-term thinking, most likely with both of those.And yet, she's now a mom.She's sort of changed her tune.And she's literally been through some shit coming out on the other side, saying,
03:27you know, I want to be better. And what do people do on the right when this happens? Well, theyberate her for not being saintly and conservative enough to be on their stage. And on the left,they berate her for leaving the party and she must be an idiot and a traitor and don't listen to her.And I'm just done with all of that. I am done. I think if you want to change your life and be abetter person, let's celebrate that shit. Who cares if you were a young idiot or an old idiot?Young Cody went to school at ASU, Arizona State. Harvard of the West said nobody, partying morethan I studied, said dumb things all the time, made bad decisions, literally lived Brat Summerfor four years plus. Also, if you're not following the Brat Summer phenomenon, I gotcha.
04:07I'm going to explain that later. I'm not convinced we're not living in a simulation. I have madeall the mistakes, though. And yet, slightly older Cody is wiser, shocking. You know, of course wecan get smarter and wiser after decades if we choose to, and we can come around to faith. And I wastalking with my husband yesterday about God. Welcome to what small talk in our house.It was like. And I used to think zero about God candidly, or the meaning of life or being a good human. Why? Because I was broke and trying to figure it out. And I felt like growing up when I went to church, it was a place where dreams go to die on Sunday. And I mean, if you haven't been to a traditional Catholic Mass where the wooden benches and kneeling blocks are nothing short of torture chambers, it was all just so boring and pointless and talking about names I couldn't even pronounce and stories about sacrificing animals and attempting to apply that to like Brad not liking.me in high school, kind of tough. But if you stay with me here for a second, when I look back at it,man, what an insane story? If I was a church and I was doing the PR for the Catholic Church,I'm available, by the way, I would tell the story like this to kids. There is a war going on
05:11between angels, aka the good guys and demons, aka the bad guys. It's all around us. And you,little kid, you're a soldier in it. Every kid wants to be a soldier. You're important, critical.And you choose the side of the builders or the burn it downers and figure out which side you want to fight on.It's a story sort of as old as time, and it's actually better than most of the things we watch on TV.What I think is cool is that we actually live it.You know, it's in the shadows and your decisions every day, and at some point in your life, you'll figure out why you were uniquely put here.And just like any soldier, you get an assignment.And mine is that I believe ownership leads to responsibility.
05:50Responsibility leads to self-respect.Self-respect leads to helping those around you.Why?Because when you respect yourself, you believe in yourself more.When you believe in yourself more, you realize you have more to give.And when you have more to give, you actually give it.Thus, the cycle.I call this the belief to relief framework.
06:08Your beliefs leads to others relief.And I think that more people need to think about this.You can tell me in the comments what you think about it.So I buy businesses, I create owners,I help us take back our communities, I believe that.our communities, I believe the single greatest thing you can do is to find your assignment. What willyou labor on? Because there is dignity in all labor. There is not dignity at all protest. I think you shouldbuild something instead, stand for something and instead of telling me what you stand against.
06:37So I'd encourage you to do something with me. When you say your worst parts allowed, I do think you'reuncancelable. And when you say the thing that you are feeling inside, like me talking more aboutface and thinking that faith and money might be incredibly connected, that like bigger purposeactually leads to bigger pockets, that if you want to become a millionaire, become a missionary.And the truth is, like, people aren't going to like everything that you say.God help you.Go read my Twitter comments.I mean, people are psychopaths on there.
07:05And so I think say the quiet part out loud about yourself.And that's how you become uncancelable and willing to stand up as a soldier for the thingsyou believe in.For instance, I'm an intense boss.I believe in faith and freedom.I have failed and lost money many times.I have won and made millions without shame.I'm happily married, but once I was divorce,
07:23I've been a true friend and I have been a true enemy.And I don't bow to propaganda.But I've been wrong.And I've also been wronged.I just do not care what non-builders think.Because I think you and builders are built different.But today, I also think building isn't enough.And every war, there are weapons.
07:41And today's weapons are media,which is probably why I built my media company.It's truly something that I increasingly think I got called to dobecause it's certainly not the place you make the most money,but I do think it's the place you have the most meaning.One of the greatest weapons, though,are not the participants, but the platforms,aka not me, but Facebook, mainstream media, Instagram, TikTok,
08:03and I'm going to explain to you exactly why.But before I do, there's another community that's really important to me,and that is our contrarian community.This is the community where we bring the truth about business ownership what others want.We actually are doing something really incredible, which is bringing the next generationof business mentorship programs online, providing 10 steps to buying building and sellingbusinesses and doing it to create owners and challenge the systems.So join us in the fight for financial freedom and community if you are thinking about
08:33buying a small business at www. contrarianthinking.co.Okay, contrarian idea.Brat Summer. Let's get into this. I want to talk to you about weapons and movements, but a different type.First of all, do you know what Brat Summer is? I'm like too old. I had to look this up.It's basically taking over TikTok and the election, which just maybe further shows we are living in that simulation.Here's what happened. I'm on TikTok. I don't know why. But I'm on TikTok and Kamala Harris gets announced.And then almost immediately, this song pops up for me. Listen to this for a second.Okay, here's the thing.
09:35This is a remix of Kamala Harris's rather infamous line,Did You Just Fall Out of a Coconut Tree?You exist in the context, which, you know, back then, everybody was like,what the fuck is she talking about?But I quickly realized that this song slaps, which means it's good.That's what the kids say these days.And next thing I see are remixes of it everywhere.Then I get like down the Twitter rabbit hole or the TikTok rabbit hole,
09:59and they have 100 million views combined on these videos.And kids are then doing this dance.Visit BetMGM Casino and check out the newest exclusive.The Price is Right Fortune Pick.BetMDM and Game Sense remind you to play responsibly.19 plus to wager.Ontario only.Please play responsibly.
10:21If you have questions or concerns about your gambling or someone close to you,please contact Connects Ontario at 1-866-531-2-600 to 6.speak to an advisor. Free of charge. BetMGM operates pursuant to an operating agreement withEye Gaming Ontario. For you people on the audio, I don't even know how to explain thisdance. Just picture. There's a young guy, his name's Freddie. He's walking into his mom's kitchen.She looks like a nice Midwestern mom. Freddie turns on that song and all of a sudden starts dancinglike a noodle in front of his mom. And the craziest part about this is there are 4,785 otherversions of it. Before you know it, I've watched about 20 of these. You cannot tell me the TikTok
11:10is not a drug. It is. So basically, if you're not 22 and a TikTok addict, here's how this works.Brat Summer means that each summer, young women have been picking a theme. So I don't know if itsounds familiar. There was Hot Girl Summer, Farrell Girl Summer, which meant like instead of beingHan put together, be a little gnarly, nasty, you know, do you girl. This summer, it's Brat Summer.Now, how do they choose this? I don't know, like young single women convention. But part of it is this girl, Charlie X-C-X, a singer who put out an album called Brat. And if you had to define it, let's use Charlie's words. So, excuse the verbiage here. She says, you're just like that girl who is a little messy and likes to party and maybe says some dumb things sometimes, who feels herself, but maybe also has a breakdown, but kind of like parties through it. Is very honest, very blunt. To be honest, that's basically me when Iwas in college at ASU. Brat also is this like intense lime green color with these big blocky letters.So if you see that anywhere and you see other brands using it, that's a play to Charlie XCX.Lord help you if you go listen to all those songs and dances on TikTok, I don't dance, but they're all over the place.
12:18The Too Long didn't read version is Kamala is now cool with Gen Z. She is Brat, as they say.I don't know if this is a good thing or a bad thing. Like do we want sort of a party messed up,not that together president? I don't know. But she went from being a joke to being pretty damncool, pretty damn fast. And what that makes me wonder, what weapon is TikTok? For so long,we've had so many people tell us that TikTok was something that was going to be weaponized to makeour use, maybe push back against the establishment. But watching how fast a character that gotone of the lowest percentages ever in a primary, Kamala Harris, two, now front and center in Brat,be thinking about TikTok as our deal of the week.
13:02What's fascinating about TikTok is,TikTok was created in 2016.It's actually created one month before Donald J. Trumpwon the presidency.But look at this chart.TikTok goes from zero users to 1.6 billion by 2024.And oh, by the way, that's like 3x Twitter and Snapchatand almost the same as Instagram, slightly less.
13:30However, it is the fastest growing social channel ever.With 10x the growth trajectory, look atthe speed at which the line goes up compared to the rest of the social networks.What this makes me wonder, though, is, is this lasting?So you guys might remember those Bernie Sanders memes back in the day?You know, like the mittens, the mask, the I don't give a fuck energy.Play that image right now.It's just so good.
13:52The problem with Bernie, though, is he went super viral too, but his voters online werelike Taylor Swift fans at her concerts.They were losing it.But then our voters in real person were emptier than a, I don't know,Nikki Haley rally in real life.The memes and the young people who are,rying at rallies didn't actually translate to voting.The question in 2024 is, will dances and remixes instead drive voting?
14:14And here's a crazy thought.Let's get out of the elections for a second.Can music and dancing make you think and do things?How can we apply this to business?Well, in fact, one huge conglomerate did.So Harvey Nichols flagship store in London, staff have noticed a new and unusual behavior among shoppers.So customers strolling through the displayed designer collections are starting to hold theirsmartphone is aloft, like using music discovery apps like Shazam to identify whatever song is playing
14:43on the store's system. Other tech savvy people are asking members of the staff what's playing.Want to know why? Well, I did some dig it for you. So from their research, what they know is thatif you create an atmosphere visually from a scent point of view, and most importantly from a musicpoint of view, customers will stay longer. If you and your store increase the amount of timepeople will say you're going to increase your sales. Think about horror movies for a second.So music's so powerful that a new study has found a connection between horror movies musicand the screeches of young frightened animals. Get this. Researchers believe that there arebiologically ingrained reasons why sudden dissonant sounds and minor chords make us scared,
15:28worried. As a prime example, you guys remember the Spielberg film Jaws from 1975 has thislike sinister feeling of suspense with these chilling chords. And in the original trailer for thefilm, right here, listen and see how it makes you feel. It will attack and devour anything.It is as if God created the devil and gave him jaws.So the cords start slicing at about 33 seconds, and then they're followed by this big, bad cord,hear as the innocent swimmer gets yanked under at 35 seconds. And then you hear this high-pitchedchaotic sound of the lifeguards whistle. Textbook example of the kind of dissonant noise researchersfound in the study in horror films. And if you keep watching it, the trailer uses the same
16:26technique of like these sudden jerky chords when the children get attacked at the beach and whenthe sailors batt at the shark from the boat. The leading scientist on this music study said thathe's an expert on distressed calls of animals. And while studying young Mormons, he noticedthat baby Mormons often screamed when the researchers caught them.These screams are classified as nonlinear chaotic noise.And this dissonant chord, like a babies cry, a baby animal screams, triggers in the researchersand in any listener a biologically ingrained response by making us think our young are threatened.So it makes us think our babies are being eaten.
17:05We're going to be eaten by the shark.So if you ever wonder why those sounds are in our horror movies, it's because of thethey scientifically know that it will make us scared, it will give us anxiety, and the movie doesn'teven have to coordinate with it. So some of those screams and jaws were actually baby mormonsmanipulated. And they made our biology feel one way or another, and that's why it's the topgrossing horror movie of all time on an adjusted basis. So maybe my thought here is, TikTok musicmay be more powerful than we think. And if you own a restaurant and want tables to turn over faster,maybe put on some uptempo music. If you want people to sit,
17:41and hang out over their dinner, maybe make it a little bit slower.So if you think about it, TikTok might not be as dumb as it sounds.It might be a whole lot more powerful.Now, speaking of power, I want you to remember something.Here, don't be greedy.Share the pod with the needy.Let's hit that share button and make this thing go more viral than a middle-aged woman dancing to a coconut song.Make this world make sense, guys.
18:02All right, story time.Quick rant aside here.If you are a business owner and you think politics doesn't matter for you,I just want to rein that in for a second.So I had a business in Argentina, part of my business in Argentina. Let me tell you what happened.A new president, Christina Fernandez, came in and outlawed foreign investors overnight.My business completely died. Had to leave the country, no business any longer.I had a business in money markets at State Street. The government changed regulations, made an
18:29entire industry unprofitable, and made that business shrink to about the third of the sizeit was at its peak. I had a business in cannabis. Government created something called 280E taxregime, making only illegal operations profitable, which basically meant that most of our portfoliocompanies were profitable. And to this day, look at what the cannabis index is at. For those of youguys who can't see it, it basically looks like, yeah, yeah, yeah, we're going up, we're going upon the top of a roller coaster, and then we're diving down to the bottom. We're just going to stay thereforever, which is what's happened since they haven't changed regulation in cannabis and kept 280Eon top of it. I also had a business joint venture in Brazil. This business JV in Brazil had regulations
19:09that mandated local co-owners could take over your entire business.And that's what happened.The business was killed.They took over the business.They ran it profitably.This at the time seemed like no big deal.But if we check in on those companies now, politics kill businesses all the time.In fact, there's two truths, I believe, that your real competitor is in the mirror and that asymmetric risk is the one thing you should always be looking out for.
19:34Where is the thing that can kill you?and owners and builders need to care.All right, now I want to hear from you guys.What's your deal?Let's get into Q&A.All right, let's start with the Real Fields family asks.Is it intimidating being a woman in an industry full of male figures?This question is hard for me.
19:54To start, let's be honest, yes.I cut my hair short.I wore really boxy, awful suits.I tried to fit in with the guys.I wasn't feminine.I didn't wear makeup.up, I did everything basically wrong because the truth of the matter is, despite what people say onthe internet these days, I can never be a man. So me pretending to be kind of an approximation of it
20:14wasn't good for my career. I should have just been exactly who I was. The truth of the matter is,if you look different, what is true? You will stand out. And so I don't think there's anything wrongwith being a woman in a male dominated industry. As long as you're good and you're not aroundbad people, but good people, most people don't care at all. That's my answer for the real Fields familygreat question. Thanks, you. James Fahmach says, underrated channel. Love your stuff. Thanks, James.Appreciate you. I think it's underrated too. We're growing, baby. Okay, July,I don't know how to round that. J-A-L-A-I-U-SOR says. Thanks. Random sidebar. Have you consideredmedical attention for your nasal blockage? For a long time, I thought you had a cold or realized you
20:58have like congestion. Well, I got a nose job. I look cuter, but the passage stillnot fully open. So as much as I want to go get punched in the face again and have them break mynose, I'm going to skip that. And I'll be a little nasally and you're going to have to deal with it.Valu Live says, is it too late for someone in their 30s working a regular 9 to 5, not making muchat all to buy or build a business? Where does one begin? No, it's never too late until they put youin a box underground. Until that moment, we have 90-year-olds hiking Everest. Like, think about that for asecond. There's a rule that, I can't remember the name, but we'll put it in the show notes,about basically there was one speed at which a track race, I think it was the mile, was ran for a
21:44long time. And that speed, people would say, never ever will a human beat this speed?And then one runner came along and they beat that speed. And then what happened? Immediately afterthat, a ton of other runners did the exact same thing. Humans sometimes feel like it's hard to bewhat we cannot see. And so if you think in any area of your life that you cannot have the thing,go find somebody who has the thing. Find a few people who have the thing. And I think you'llquickly realize that just about anything is possible. And that's really, really liberating.Last question. Ray Phil Wong says, amazing intro. You're right. No need to romanticizeentrepreneurship. It's hard, a lonely road, and more downs than ups. Good on you for telling people. Word.
22:31father's best line. You're not in the game unless you at some point of bed, head in your hands,dead of the night, all alone, wondering what to do next. That is the truth of entrepreneurship.But it's also worth it. Thanks for being builders in a world of consumers. I see you guys. You're abig deal to me. Remember, don't be greedy. Share the pod with the needy. Maybe give me a littletag on Instagram with your favorite part so I know what to do more or less of. Open the feedback andthe red pin, if that's what you guys prefer. Also, if you guys are looking to buy a small,business. I want to know you. Go to contraryingthinking.co. We have more resources than you couldever imagine there for buying a small business. We also have courses in a community for the
23:10serious. Thank you all for being a big deal.
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