BigDeal - #60 Number 1 Communication Expert: Stop Doing this… People Will Like You More | Jefferson Fisher

Episode Date: April 23, 2025

In this episode, Jefferson Fisher discusses the nuances of toxic behavior, communication, self-awareness, and emotional intelligence. He shares insights on how to handle difficult conversations and strategies for standing up for oneself without escalating conflicts. Codie and Jefferson explore the dynamics of adult behavior in the workplace, emphasizing the power of calm energy in leadership and encouraging a mindset of learning rather than proving oneself. Try Out Our Business Grading Quiz: https://bizworth.contrarianthinking.co/ Want help scaling your business to $1M in monthly revenue? ⁠Click here⁠ to connect with my consulting team. Chapters 00:00- Understanding Bullying and Toxic Behavior 02:11- The Art of Communication in Difficult Situations 12:28- Knowing When to Stand Up for Yourself 19:11- Dealing with Complaints and Negativity 29:09- Responding to Bullies and Toxic People 34:12- The High School Dynamics of Adult Life 39:12- Mastering Comebacks and Insults 41:01- The Art of High-Performance Communication 46:01- Calm Energy in Leadership 51:22- Navigating Emotions in Conversations 56:30- Understanding Narcissism and Communication 01:01:55- Crying in the Workplace: A Natural Response 01:09:08- The Balance of Likability and Competence 01:10:43- The Power of Authenticity in Communication 01:15:03- The Art of Listening 01:19:08- The Importance of Asking Questions 01:24:41- Navigating Difficult Conversations 01:31:18- Building Meaningful Relationships 01:34:58- Final Thoughts and Reflections MORE FROM BIGDEAL: 🎥 ⁠YouTube⁠ 📸 ⁠Instagram⁠ 📽️ ⁠TikTok⁠ MORE FROM CODIE SANCHEZ: 🎥 ⁠YouTube⁠ 📸 ⁠Instagram⁠ 📽️ ⁠TikTok⁠ OTHER THINGS WE DO: 🫂 ⁠Our community⁠ 📰 ⁠Free newsletter⁠ 🏦 ⁠Biz buying course⁠ 🏠 ⁠Resibrands⁠ 💰 ⁠CT Capital⁠ 🏙️ ⁠Main St Hold Co⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

There are people that you may not call a bully, but they'll certainly boss you around. They might not steal your lunch money, but they will steal your self-esteem if they can. You're going to love hearing from Jefferson Fisher. He just had a New York Times best-selling book come out. This is one of those episodes that I think every human needs to listen to. The compliment sandwich is a little hard to chew and almost impossible to swallow. How do you handle a toxic person? If you're going to say something ugly to me and then I just let it hang,

It is one of the most powerful moves you can make. Can you tell if somebody is a high performer based on the way they communicate? A thousand percent. If you always get out of your chair to stand your ground on every little issue, your legs are going to get tired. Some people are worth getting out of your chair for and some people aren't. Hello and welcome back to the Big Deal podcast. I'm Cody Sanchez and this week's guest is amazing. You're going to love hearing from Jefferson Fisher, especially if you don't know what to do when you

get insulted or bullied or have somebody say something to you that you think is disrespectful. You're going to love this conversation if you don't really know how to have difficult conversations. He just had a New York Times bestselling book come out. It's called The Next Conversation. The book is brilliant. And so I think you will get as much from this episode as I did. This is one of those episodes that I think every human needs to listen to. And the other thing I want to leave you guys with today is that if somebody has sent you this podcast, I think that's really special because it means they care about you. They want to communicate with you. If there is somebody that you want to communicate better with that you care deeply for,

I think this is a great podcast to share with just about anybody. What we've realized from watching the numbers is a lot of you all are also not subscribed. I know you're here listening to this podcast because you want to be better. People who want to be better, come here. People who don't are not part of our tribe. And so if you're not already subscribed, hit the button. That allows us to continue bringing you the best guests in the world to ask the questions that you care about and to have you be able to have content you can share with the people that you love to. Without further ado, Jefferson Fisher.

You seem really nice for, I met a lot of trial attorneys back the day. I used to work in the mental health and Rule 11 competency court. Oh, okay. It was brutal. Not that nice of people all the time. You seem very happy and nice and well-adjusted. Well, thank you. You can blame that on my appearance.

Yeah. I find that a lot of attorneys are nice. Yeah. They just think that that's what attorneys are supposed to be like or do or be. So to me, that's, you know, like put on a suit and tie. They doesn't change who they are. Yeah. It's also their costume.

It's their suit and tie. They feel like that's who they have to become. And so a lot of them. them I am personal friends with and they are great. I mean, you see, they're married. Somebody like them. They have, you know, somebody liked them enough for a little bit to have kids. And then when you get in trial with them, they turn into different animals.

Interesting. Yeah. Are you a different animal when you do trial? No. No, you're the same? Same. And I find it to be a very great leverage point because people feel like I don't, I had this one time. It was a good friend.

We were in trial. And this was halfway through. And he goes, man, I hate trying cases with you. I said, what's going on? He said, I can't get mad. I can't get mad. I was like, oh, is that right? He was, yeah, I typically have another attorney who messed up or I can start blaming them.

And then they don't, and just say, they don't care about my client. They don't care about people and start making them. It's like, I can't make a villain out of you. I can't make an enemy. And so it just happens to be something that everybody's looking for. We find we do something and that we're trying to say. slowly find people that we can just blame it on. Yeah, I liked that line you had actually, which was basically essentially that,

that some people need a villain to validate their behavior. Using kindness prevents you from giving them an enemy. Yeah. How do you kill someone with kindness? There's a theory that I like to put, and it's just being in the pocket. Like with music, you have people that are rushing the tempo and people that are dragging. But when everybody's in rhythm, everybody's the drummer's on the beat, everybody's in line, piano's good, everybody's bass, everybody starts to nod their head.

Like, I got this. I feel good. I'm not Russian. Same thing with your personality. If you're somebody that, let's say I sit down and I'm really, really anxious. I just love things. I love talking so much and you're blah, blah, blah, blah, but bar, car only fast, it's easy to feel that rise up. But when you're somebody who slows down, it's like easier to calm down. You just kind of kill them with kindness. Interesting. So where if whatever they say, okay. It's not like I have to be direct with you, have to battle you. It's this kind of weird martial arts just be like water, that kind of thing.

Well, you kind of did it right there. You know, when he says something that could be kind of incendiary and you could have defended against, which is, I can't get mad of you. Like, I hate trialing you. Right. And your response was fascinating. You just said, oh, is that right? Yeah. Is that right?

Is that what you do to deflect sort of villain-like behavior? You just get curious and ask questions? Yeah, people would say you hear a lot in communication advice. You've got to get curious. And I find that work that you be kind of overused. I think it's right. It's spot on. But curious is often something that suggests that you have to really be interested.

And sometimes just not the case. I don't have to be interested in their bad behavior. It's more of this mindset that you go into of water off the duck's back where you can say whatever you choose to say. I can choose what I want to say. And a lot of it, people have a lot of opinions. You can keep it all inside your head without sharing any of it. So a lot of people are just these, all we do is create opinions and opinions and opinions. I want people to go with us.

But I think the real power is just understanding you need to have fewer opinions, need them fewer that you share. I feel like all on social media, that's all we tend to do. But yeah, making yourself an easy target, also making yourself a villain for somebody's behavior. They want to blame it on you for making them behave a certain way or something like that. So it's really being able to not mind because people feel like just because you said something, I have to have an opinion on it. Or just because you said something, I have to throw it right back. And it's not baseball.

It's not tennis. It's not volleyball. I don't, I can just, if you say something ugly to me, Cody, and I could just let it fall. As if I look at it and goes, is that really what you want to say? You could, do you say the same thing I think you said? Versus me catching it, taking it personal. How dare you? That's when you get into the, that's when you lose track of who you are.

You've kind of accepted their frame then, basically. It's like now you're defending against a frame, which allows you to sort of step into their world as opposed to if you just question it back. Yeah. Then you call it like you switch the power tables or you switch the power law. Yeah, yeah. They like the people say you flip the script or you flip the tables. For me, when somebody's acting poorly, you're kind of digging a hole.

And when they're acting ugly towards you, you have the choice. Do you want to jump in the hole with them and start saying all the ugly things? Or do you just want to say, how's it going down there? You know, it's okay. I'm up here anytime you want to come. come up, but you, you enjoy that down there. But you can tell, I mean, even how you and I are talking, we naturally, because I've been going a little bit slower, you go slower. And it happens in everyday conversation with all of it. I watch the videos. I love the videos that you have

of you in the car, of like content on the go, which I think is so cool. You do this. You're the famous content. Yeah, but there's different. Somebody's filming you. Like, mine's like I'm looking like I'm FaceTime and my grandma, you know, like something like that. It's very endearing, though. Oh, thank you. Yeah. But that's, that's what you want. You want people to feel the authenticity and the communication.

Yeah, and you do the same thing. Like, the content you put out is 100% you. And people know the difference. Yeah, I'm always yelling at people, though. You're very good at not. You're not so much of a yeller, huh? No. I wasn't raised to be a yeller, but also I was also raised that if you really want

feel you really want to make someone I feel bad don't yell there are people that wish even in those situations where people wish you would yell like they feel like they're in the doghouse so bad that they just wish that you showed you yelled at them they they need that because they'll do it to themselves but also if you're a yeller if all you do is stay like a level eight or nine all the time and you're always angry people don't know the difference between what's a level 10 threat and what's still just your norm threat. So what really is the difference? Now, if I'm always at a three and then I need to raise to an eight, you can better believe

they're going to listen because they go, whoa, this is out of the blue, this isn't his normal, this is different. If you're always up there at the top, nobody's going to know the difference and they really won't listen to it. It's the same thing with just people who say less. You know, when people are in the habit of saying less and choosing their words, more people actually listen. It's like the economy of words.

The less you give, the more they will listen. The more you say, the less they will. Yeah, it's true. I was just interviewing Robert Green the other day. Yeah, how was that? Amazing. I mean, I was very nervous for that one because he, I love the book. I love the book, 48 laws and power.

I haven't met him. I don't know. He's cool. He's very, I mean, he's in his 80s and he had a stroke. And he moves real slow. Right. But he has this huge brain. And he's very thoughtful on each word.

And he's not playing any games. He's not really trying to make you like him. He's not. Well, he's 80, right? I wouldn't either at that age. We hope not. Yeah, yeah, yeah. I hope by then I kind of don't care.

Yeah. But he has, what I like about him, but you do a lot of it and it just your own style. He says sort of the quiet part out loud. And he's honest about human nature. Yeah. And then he uses all of these examples through history in order. it to overlay it. I don't know. Have you ever read his book, the hard copy of the 48 laws of power?

So I have it, and I don't know enough of it, but I haven't, like, studied it. If you open it, I wish I had, he gave me his, like, example of it, but in all the margins are sort of, like, these notes that he writes. It's cool in the book. It's almost like if you had taken your book and then everything that was in your book, you had put your thoughts about your writings in the book. Yeah. And, like, actually written it in there. Oh, that's cool. and it's these quotes, like there'll be a little Machiavellian story. There'll be a little story of Churchill along with silence.

Is that the binding of it has like one side of it's his face, the other's Machiavelli. Yeah, yeah, yeah. It's very thoughtful. I just left, I just got to hear from Bastrop from Ryan. Ryan. Yeah. And he showed me that book in his library. Oh, that's wild.

Yeah, it's one of my favorite. How old is small world. Yeah, the world's weird. One thing I want to go back to, I was combing through a bunch of your socials, and I did love this line, which we've circled around, which is not everything requires a response from you. Just because they spew out trash doesn't mean you're in the business of digging through garbage. And that kind of gets back to your point maybe on digging a hole and how you're feeling down there. But also, if that is true, how do you stand up for yourself in the times where you know you should?

The biggest thing to know about standing up for yourself is knowing when to do it. there's a lot of people that you, if you always get out of your chair to stand your ground on every little issue, your legs are going to get tired. Like you just, some people are worth getting out of your chair for and some people aren't. There are some people that, if you really feel like an injustice,

like for me, a driving principle is justice. If I feel like something is unjust, I'm much more, I guess it's unjust, then I'm much more prone to get out of my seat. said, no, no, this is not, this isn't cool. That's not fair. This isn't equal. You don't talk, you don't treat people that way. But if you, if you're the, the yippy dog that always

barks at every car that goes by, it's that same principle of really nobody's going to, nobody's going to listen nearly as much. It's, it's the, walk quietly with a big stick kind of mentality. When you want to stand up for yourself, it is this truth of knowing that I can, I can, I can choose to say nothing, and a lot of times that is far more powerful than anything I could say. If you're going to say something ugly to me, and then I just let it hang, oh, it's one of the most powerful things you can do is to look at them as if there's nothing that you said that could ever harm me, and then they just don't do it as much. You're telling them it's not going to be fun for you if you go down this road with me. Interesting. Where did you learn that? A lot of it is my upbringing,

So in the book I talk about my, the oldest of four, I'm a fifth generation trial attorney. So I've seen a lot of trials, heard a lot of trials, and I just had a weird childhood where, a wonderful childhood, where I get picked up from school, like get put in the corner of my dad's deposition while he finishes or to watch the end of a closing argument. Then as the oldest of four had a lot of experienced resolving conflict, plenty of conflict between brothers and sisters. I'm the oldest. I have my sister and then my two younger brothers. And then a lot of it is, you'd think it was law school, but it's not. You have trials, but trial is probably one of the most important ones because it's, let's say you're my witness.

And let's say you're against me. You're adverse and I have to cross-examine you. Meaning I have to prove that you're wrong on something. Now, as you already know, there's another attorney who's going to be ready to jump been and object to every question I have. You have a judge that's going to roll in the evidence of if my question passes. You have a bailiff court reporter. And then there's probably 12 people if we're in district court in the state of Texas that are going to all be listening to everything that I do. And it's not so much the question I'm asking. It's how I'm asking it. So I could be saying

something. And let's say the other person objects, judge rules against me. If I act like I'm really upset about it, they're going to think, oh, that's bad for his case. if you say something and I act like it really hurts me and I get mad like, oh, that's not true, they're going to know, oh, this is actually bad for his case. It's this way of processing information with the understanding that there are other people in the room. Even if you don't know it, even if you're not seeing it, there are other people that are always paying attention to what you're doing. When a country's productivity cycle is broken, people feel it in their paychecks, their communities, their futures. What does this mean for individuals, communities, and businesses across the country?

Join business leaders, policymakers, and influencers for CGs' national series on the Canadian Standard of Living, productivity and innovation. Learn what's driving Canada's productivity decline and discover actionable solutions to reverse it. So trial almost sounds like it's like communication poker. Oh, that's a good way of putting it. Yeah, yeah, yeah. You have to play the hands that you don't. So let's put it at that. I can't choose better facts. I can't choose the law that I'm wanting to use.

And the same way, it's not really winning. You might have a better hand than me. But it's just how I play it. Yeah. And can't I give it away or not? Yeah. Well, and the thing is people think that trial is this whole gotcha game. It's not.

Everybody knows everybody's facts before you go in. None of it's a surprise. None of it. I know all your bad facts. You know all of my bad facts. We all know each other's bruises. It's just who can play the fiddle better. And it's a weird situation in which when I ask you a question,

I'm also wanting the jury to hear what you say and how that compares with the facts that I have. So a lot of the tools that I teach about framing conversations, it's the same way of how I would frame a question or how I give a big roadmap or how I would kind of make you say what I want you to say or how I have an open or closed into question. It's all kind of the same principles. Interesting. Do you use the principals with your wife, too? No. She call you out.

She's also an attorney. Oh, so she knows. Yeah, we went to law school together. Oh, my goodness. Yeah. And she knows immediately if I'm trying, she'd say, don't cross-examine me. I guess it's very, very quick. She's very quick to say that.

And so there's a certain style of cross-examination where if you start to just steam them out, it's like, nope, you can't. What would that sound like? You use short little statements. So typically in TV, you see the wrong stuff. TV is all so fake when it comes to questions. Isn't true on or about December 21st, 2012, you were at the Buckees in Bastrop, Texas,

yes or no? You're never going to get that kind of answer from somebody. And you've seen it, like at the Johnny Debt trial, people ask really bad questions. Really, the best cross-examination aren't questions. They're very short statements. And so maybe I'm wanting to draw out that, The car that you saw that weekend was red.

And so I'd say something like, you were out that weekend? You had to say, yeah, you see, I haven't, I didn't say yes for now. I said, you were out that weekend? Yeah, saw a car. Yeah. Car was red. And then sometimes they go, well, you know, I don't know. I really don't.

And they start going on and on and on. So the witness is trying to run on you, trying to make you look bad. And all you do, just come back, red, the car was red. Yeah. See, it's really easy to do this. that in, let's say, at the kitchen table, if you're wanting to make a point, but that'll get you in trouble. Yeah, if your wife's an attorney.

Yeah, yeah, she doesn't know any of that. She catches that real quick. Yeah, my husband does the opposite. He does the CIA method, which is often saying things like, oh, like, I'll be like, hey, you know, did you do X, Y, and Z? And he'll be like, yeah, you know, when I said that we were going to do this. And eventually he'll just keep asking the question back, like, oh, did I do that? And finally, I'll either just get annoyed and walk away because I don't think he's understanding

me. And it works beautifully. Like the mirroring? Yeah, exactly. And except now that I'm on to it. But he got me for years with that. Years? Yeah, I think I was as slow on the uptick.

It was like, never mind. That's funny. I'm just not going to get engaged. One of the things that I liked about what you talked about is it's on my 2025 list. And I think it is for a lot of people to do less complaining, to have less negativity in their lives, you know. And I've heard you talk before about what to do when somebody is complaining. And it was totally counter to everything that I've thought to do when people are complaining. Can you tell me what do you do when somebody's complaining and you don't want

them to keep going? When somebody is complaining, you want them to stop. The trick is to make them keep going. Because if you haven't heard the end of it, you haven't heard all of it, meaning that there's a source of it that they haven't told you. You're only hearing the symptoms of it. Think of a, so I have a 7-year-old and a 5-year-old. My daughter can complain about the food, about what she's wearing, she doesn't want to do this, she doesn't want to do that, and she starts to whine.

It's not about the food. It's not about what's going on. It's that she's tired. It's just like at your base need. Some people, we know this, me included, everybody, all of a sudden you feel grumpy, you feel irritable, you're just hungry. So there's always like this spot that the issue that you're voicing is really the issue. So when somebody is complaining to you, it's what I like to say is, what else? There's one phrase that I like to use is what else?

Because they will find something else, but then they kind of run out of steam. And then you transfer it, once you feel like they're out of steam, because that's the, you got to let them out. You have to let them get it all out or they're not going to listen to you, period. And so as soon as they get a, it all out, it's this idea of, what do you think we should do? As soon as you try to start getting them to think of solutions, but make it to where they're the ones that are proposing the solutions. If you were to ask, well, what do you think the next step is? Or my favorite is, what's the other part of you say? What's the other part of you say? Because we all have two different parts. There's a part who believes in it and the part who wants to complain, the part who wants to be positive, and the part that wants to be negative.

And so what you're just hearing is the negative part. And when they kind of get it all out, and then once you feel like they're at a good pausing position, you say, what's the other part of you say? And they'll go, well, I mean, you know, you probably didn't do that on purpose. I mean, if I were him, and then all of a sudden the dynamic changes,

because you heard the negative, the positive's still there. There's always is. You just have to ask, what's the other part of you say? Interesting. What about, does that work, always. Like, you know how, do you ever get in a complaining loop yourself where you find yourself kind of repeating about the same thing that's happening in the world? I think we all know somebody

who does that. Yeah. And at some point, I'm not so sure that it's not that we don't know the issue. It's just that we get habitually complaining. So is that just me being impatient, or are we just being impatient that we're not asking what else, what else, what else? And if we kept asking that you might actually be able to break the habit loop, or is there a habitual thing that just sometimes even if you get to the root, you can't solve it? For me, I'm quick to acknowledge when I'm grumpy. I'm quick to acknowledge when I'm tired, like basic human emotions. Most of the time when you're in that continuous complaining loop, there's a basic emotion, a primal feeling that you have not acknowledged.

in that moment of I'm irritable, I'm grumpy. I don't like, you know what, I didn't like how I looked in the mirror this morning. And so all of a sudden, I'm just going to, that's going to color my day. My hair's not doing how I want it to go. I don't like it. And so it's just, you've already decided before that day started, you don't really like that day. So I used to wear this, I still have it, a whoop is a band. And so it would have this green red yellow on it.

And I got to wear. if for some reason it was yellow, I was going to have a yellow day. And if it was red, my day was already terrible. And that was first thing in the morning. I was like, well, it's going to be a terrible day anyway. I'm red. I felt like I was back in grade school when you had to pick your color from the chart. And so if it wasn't going to be a green day, well, then was it going to be a good day.

And that was me, that's nothing going to move. And so it was kind of that idea where, okay, how do you get out of this continual complaining? It's usually from an unrecognized basic need of hunger, attention, you're thirsty, something that's very, very basic that you just haven't given attention to. Yeah, I like that. Yeah, I felt the same thing. I have an aura ring, and at first I would feel the same way. But then my husband and I started acknowledging it, and I would just, we would make a joke.

I'd be like, well, I was at 50% last night before sleep. So I'm broken, barely going to make it. Probably not going to last the rest of the day. And you kind of acknowledge that if it's, you're not going to be able to. that if instead you can acknowledge that part of you that's not happy about what's happening by making a little joke, it helps me for some reason. Well, the reason why, yeah, I think that's perfect, is because that means you have a lot of self-awareness.

Whenever you can use the phrase. Are we going to tell Chris that? If you like. If you like, is I use the phrase, I can tell. So before you begin your sentence, begin with I can tell. Let's say you and I are together and we just get home. and you want to tell something to me. I just had a long day.

And the last thing I want to do after kids are in bed, dinner's done, is handled this problem that you've been waiting on the whole day to tell me. And because that happens, I'm sure, with you and your husband, you wait until the, it's, you haven't seen him all day. And then when he's dead tired or you're dead tired, he brings something up. And this is the worst time to do it. he's waited until you have 10% left for 100% of a conversation. And that's a bad recipe.

When you can just say, I can tell I'm not ready for this conversation. That is immense self-awareness, more powerful than you realize. Then if you go, okay, I guess we're doing this. All right. And then you just get grumpy. Then the outcome is hardly ever productive. But when you're able to say, I can tell that's making me defensive. I can tell I'm getting defensive.

I can tell I'm getting upset. I can tell them getting annoyed. I can tell I'm getting frustrated. I mean, it's whatever emotion you're feeling, if you can label it with the I can tell and you're getting it out, then you're not acting on it. There's a difference between you saying something and me acting defensive. That's not true.

I didn't say that. What do you? That's acting defensive. That's becoming the feeling versus you saying it and me going, I can tell I'm getting defensive. Like that is far more powerful than actually working at out. And is that sort of how you, is that how you manipulate emotional responsiveness so that you're not the one that's always sort of being ping ponged emotionally is awareness and then a statement about awareness? Yes.

Because as long as you are, the first is to recognize that feeling. That sounds a little woo-woo. It's more important. Yeah, come on. Yeah. We're on theme. We call it granola. So if you're feeling that in yourself, I mean, you know when you're getting upset.

I know when I can feel it in my neck and my ears that I'm getting tensed up. But if you can label it and put it out loud, it helps because then the other person isn't guessing. So you're going to have a more productive conversation when you're able to get that feeling out loud. It's labeling the emotion is not that difficult. The people feel like they don't have time for it or the people that also don't have time for productive conversation. Oof, that's a good line and also hard. Yeah, we had a therapist for a while that did that. There was some fancy name that I can't remember, but something along the lines.

So there was like this wheel. Have you seen it with all the different emotions? There's a lot of wheels. This is why I'm in finance. I want a spreadsheet. Anyway, the wheel, it was so like if you're struggling, you're starting to get activated. You know, you're upset with your spouse. She would make us pause and then say, what do you feel in your body right now?

And at first I was like, oh, my God, like this does feel super, well, this is so annoying. And then she would have us name it. So she'd be like, my neck starts to get tightened. And I crack my neck when I'm doing this. I start to move my feet around. I might crack my knuckles. And that's my little sign of I'm starting to get. You do that.

Yeah, I might do that. My husband will clench his jaw when he's starting to feel that way. Yeah. And she's like, and that is your notice that you're starting to get in fight or fight. And so because of that, then I can go, sorry, I'm going to get up and pace around for a second because for some reason I'm starting to get agitated. So that's really interesting. But I've never then said that word where I own it. Yeah.

When you claim it, when you claim it, you control it. As opposed to like you are making me. Internalizing it and saying, you cause me. I mean, there's nothing, the feeling the feeling is natural. Everybody just feels it. You can't, I can't, you get hit me and it hurts. I can't stop that. But if you decide that you are that emotion, well, then you act on that emotion.

But if you get it out. In other words, I say it out loud. It helps you. Now you have that emotion that we've put it on the table. Hey, that topic. And see you out there, it makes me angry. And so, and that's saying that this is making me angry. I'm not saying you are making me angry.

I can say this topic, this conversation, this issue, that statement. And I'm detaching the personalization from it, which means I'm not trying to attack you and say, you're not making me. So you can't make me feel anything. but if I can say it out loud when you claim it, you control it. That's really good. You talk a lot about how to respond to toxic people or bullies. What is the way as an adult to deal with a toxic person or a bully? When you're dealing with bullies, we all know from growing up, it's these people that have unmet needs from when they were growing up.

Same thing in everyday workplace. When you're dealing with somebody belittling you or being rude or condescending, when they do that, what I want you to do is you ask them my question. And it's a question that they're not going to be used to. And it is you're asking them to say it again. Whenever you ask them to repeat it, it's something they were not, number one, they weren't expecting it. Number two, they're not going to want to do it.

because the first effect is gone. You've already blown out the candle. They don't want to have to relight it. It's this idea of, I already said the bad thing. Oh, no, they didn't, I didn't get the reaction of what I want. I didn't get that hit a dopamine. I didn't get that self-gratification. Instead, if you were saying something ugly as a bully

or somebody who's being ugly in the workplace, and I say, can you say that again? I didn't catch all that. Can you repeat that for me? it is not nearly as fun for them a second go around. And whenever that happens, if they have the guts, which they probably won't, but if they have the guts to repeat it, then you ask a question of intent. Like, did you say that to embarrass me?

Did you say that to offend me? Did you say that to make me upset? Did you want that to hurt me? You can begin with, did you? Or how did you expect me to respond to that? How did you feel when you said that to me? These are things that, again, just like we talked about, you're not catching it and throwing it back.

It hasn't even reached your doorstep yet. Because all you've done is just taking that spotlight that was on you and just go look, put it right back on them. Because it's a mirror. That's all you're doing whenever you do that. It's really good because I was looking up statistics prior to this. And I knew that there was a lot of, I love a statistic. Although these days, who knows what's fact or fiction.

But what the Internet was telling me, which is always a dangerous place to start, is that for young people today, that there was a couple studies done by Boys and Girls Club that, like, 48% of kids under 20 experience bullying on a monthly basis. Which seemed like reasonable, maybe a lot. Then what surprised me is the number of adults that say that they get bullied, which is more like 30 to 39% based on two different studies. That surprises you? Yeah, I guess so. I can't imagine using the word bully, maybe. Maybe that's it.

Maybe to me there's some usage of the word bullying as an adult that feels like you're almost giving them power. You can't bully me. You could be ugly. You could be rude. You could be inappropriate. But why would I label you because the way that I visualize a bully is like somebody big, kind of angry? Doing your lunch money. Right.

Yeah. Like, I don't know. I'm too old for that now. I got you. But then I saw how people reacted to your videos about adult bullying in the workplace. And it feels like a lot of people feel like they are bullied frequently. Have you found that? I have. One would be it's you and I probably do not live the same life that they do.

Not for sure. Let's put it that way. We're entrepreneurs. We own our businesses. A lot of people do not. and they work for other companies and peoples and hospitals and schools and you name it. And they are part of that structure and that infrastructure that does not encourage, let's say, growth. They know that the job they got, and they work at a refinery, it's a job they're going to have for the rest of their life.

Nothing wrong with it. But that's not to say that there are people that we can call bullies. They might not steal your lunch money, but they will steal your self-esteem if they can. There are people that you may not call a bully, but they'll certainly boss you around. There are people that they don't care about your feelings. It's not a punch to the face. It's a punch to the ego. It's a punch to your self-confidence.

People have no problem stealing that and taking that away from you, from condescending behavior. And it's sometimes the people you're related to, especially the people you related to. That makes it even harder. And so I think the biggest response from the bullying, which I agree, I think that's a fair question of, I thought we were kind of over this. I thought bullying was for the kids. Is that we're all the same kids. We're just...

Tall and look older. We've got hair in weird places. Or not. Or not. You look to. You look great. Yours is good. I'm working on.

That's the thing. We're the same exact. People in high school rarely have they changed. There's some have. College, law school, wherever you went. Everybody's mostly the same person. And so. So really, we shouldn't be surprised when there's bullying behavior in the workplace because we're all kind of just giant adult kids and people are struggling with this every single day.

The world is one big high school. Yeah. One big high school. And it's from the haves and have-nots, who's the pretty get ready with me in the morning popular girls to the, let's go get our gains and eat a dozen eggs while we work out our. calves, you know, I don't know. Nobody wants to see either knows from me. Yeah, yeah. You could, maybe. You know, I'm working on it. But yeah, it's all the same spectrum.

But there definitely is that segment of people who would say, yeah, in some way, I am, I feel bullied. I'm pushed around and I don't feel good about it. And I can tell you from the amount of people that have been so wonderful and so kind and have given the messages of I have a bully at the workplace. I have a mother who pushes me around. I have a sister-in-law who I don't want to have to see. There's all kinds of behaviors that are the unmet needs.

And it's so funny, Cody, to see that when we get older, how much of that's resembled from our parents. How much resembles of that from the people that we were around that we didn't know when we were kids. Yeah. You know, sometimes I think about, you know, have you ever met somebody who's just great at comebacks? Like, they're just like sometimes I think, remember that show Entourage back with it? I always liked Ari because people would say terrible things to him.

I think that was right when we were in, I think we were probably similar ages. Yeah, yeah, that was right in the middle of beginning of college. Like middle school? Fuck, I don't know. I was probably older. I don't know. How old are you? I'm 37. Okay, I'm 38.

I'm 36. Oh, okay. Dang, I forgot. I'm 37th. I thought only us women. do that. You went older. See us women. I still feel 36 when I'm 38. I don't, I'm cool with getting old. So I never, I always think I have to scale back. Yeah. Is that I typically have to do. Well, I remember watching Entourage and how he would respond and he would always have these

amazing comebacks. And I was never that type of human. I think like a lot of us, you know, somebody says something really terrible to you and you think in your mind, I'm going to do all these things. I'm going to say it back. What you actually do instead is nothing. That's usually what I do. I just like in my head I'm saying everything and in person I'm collapsing and not saying anything very cute or smart back. And so I was wondering when somebody comes at you with an insult, how do you do quote unquote comebacks as an adult? You give it about five to eight seconds of nothing. I hate that. They'll hate that. I know I know it feels uncomfortable to you, but it is one of the most powerful moves you can make. When somebody is

insulting you, where you lose is you send the Zingo rack back. So let's say you're at a three and they send you something that puts you out of five. We have a choice. Do I rise to the level of it or do I keep it there? Because if you rise to the level of it, then you just justify them to go to a level seven. And it ratchets itself up to where really the person who speaks loses. They're the first up to apologize. That's all, like there's this unspoken rule of who has to apologize first in any relationship or who's expected. And it's typically the person who spoke the last because they're determined to say the worst thing because that's how they win. They have to say the mean thing.

They have to throw it right back. So that's how they win the argument. But insults in particular are ones that when you give it five to seven seconds of nothing, it just, just lets those words fall. A lot of the time, that's all it takes because they have to hear their own ugliness out loud. They were hoping that you would catch it, Cody. That's it what they're hoping. They're hoping you're going to go fom and just send it right back to them. And then when they get hurt, they're going to go, oh, that hurt me. How dare you? Like, that's what they're wanting. So it allows them to play the victim, allows them to play that card. But when you just let it go,

that's the biggest thing you talked about it earlier of this whenever you can it is a big power move when you can clue into somebody that what they say could not ever threaten you it is such a move that doesn't matter what you tell me that's not a threat to me you want to raise your voice that doesn't impress me it's it doesn't impress me much it is it doesn't matter whatever it is that they can't do anything with it i don't care what you tell me it's not going to threaten me it's not going to make me rise up and that's the person who's always controlled and the other person will always look unreasonable yeah that is a real superpower so okay so somebody says something ugly to you you pause three to five to seven seconds something like that and then what what if

they come back cool so when they insult you number one i want you give it five to seven seconds and nothing number two you're going to ask a question of intent or outcome. What were you looking for when you said that to me? A lot of the times that that is nothing for them. They're not going to do anything. They just will stammer over themselves. Number three, it doesn't matter what they tell you or give you, just walk away. That's that ending part we were talking about of just let it go. There's nothing that they can do with that anymore. They call you names and hope that you will say something worse. That's generally what it is. But they say that for their own fight or flight, when they call you a name, it's because most of the time they're feeling something that they want to cause you pain.

They want that to hurt. Same thing with somebody who's on the phone with you and they go, you know what? I'm out of here. Click. Or I can't get me out here and they leave the room. That's their flight. That's the same thing. They say it's like picking up a, I don't know, picking up a pin and wanting to throw it at you.

Instead of an object, I'm using my words. Same thing. I want the same exact result, same intent. You know what I really liked about the book and really all of your work is you can apply it certainly to difficult, ugly conversations, but you can also, it seems like, really elevate your power through it as well. And so, you know, I was thinking about high performance communication. And I was wondering, one, can you tell if somebody is going to be a high-performance communication? high performer or going to be successful based on the way that they communicate? A thousand percent. And I'll tell you the biggest key is their pace. How fast or slow they

respond. If you ask me a question, or let's say I'm interviewing, and you asked me an important interview question, and I immediately respond, yeah, that's probably true. You know, I thinking, and again, this is in my experience, and I'm just, blah, blah, blah, blah, blah, what it's indicating is I didn't really listen all the way because it's possible I missed the low-hanging fruit. I missed the whole point of this because it's not just the experience in the words. It's how you handle the present versus if you ask me a question and all of a sudden, all of a sudden I went in my experience and then I went on and I slowed down my words. All it says is I am controlled. I'm not emotionally reactive.

It's the same people that, and this is not to step on anybody's toes, if you cuss in every other sentence, what you really indicate is I am emotionally sensitive. I'm overseesoning my food. I don't have any other words to explain how I'm feeling or what I'm doing. So I just expect that throwing a curse word right in front of it is going to make it more impactful in some way. but it also dilutes the message because that's not what anybody hears. So it's kind of that same exact concept, the pace of your conversation. There's a difference between if I was going to say, I already told you, I'm not going to do that, Cody.

I already told you, I'm not going to do that. Versus I already told you, I'm not going to do that. Like that right there is, who sounds more at control? who sounds like they can be relied upon. Who sounds like this is a person who knows what's happening? Who sounds like the person who cannot be moved? It's always slower. How do you work on your inflection in order for people to take you seriously?

Because you have incredible pacing, inflection, presence, eye contact. That is hard, I think, for a lot of people to do. What advice would you give somebody who doesn't, doesn't think too much about the way they say things, but only things about what they say. Oh, that's a good question. Number one is you want to use a tone that goes down. So if you pictured it, for you might listening, if you pictured it on a graph, you want to start it like a five, and then you kind of go down to it too. So you use it in a tone of, let's say, like at the table, and I was going to ask you to pass me the salt. I wouldn't say, can you pass me the salt? I wouldn't say,

can you pass me the salt as if like you don't know what it is. I'm going to say can you pass me the salt? So you're going down with it. Every time person who goes up on the inflection, it sounds a lot more uncertain, unsure. So you want to kind of end downward and slow your words down. Two for eye contact. And I know we have a mutual friend Vanessa. I know she also talks about this. People are much more forgiving if you don't keep eye contact the whole time. You can look around. But as long as you end the last bit of your sentence with eye contact, nobody will know the difference. Oh, interesting. Yeah. So if you, I have people, when I trained, teach everyone in my clients for deposition,

I'll say, look, this video, it's going to be recorded. So I want you to try and end all of your sentences looking forward. So it doesn't look like you're looking all over the place. Because when you do, then it looks like you're trying to hide. Or worse, don't look at me. Anytime you get a question, don't go, uh, and look at me. Don't do that. So I need you to keep looking. And it's, I can look all around this room, but it's not to the very end of my contact. The end of that sentence that I make that eye contact, you'll never feel like anything else's is different. But three would be the slower your words come out, the more intentional they sound. And you don't want to use the filler words, the ums, the a's. It's fine for everyday communication.

If you and I want to, um and all it up, we can knock ourselves out. Nobody cares. But when you need that high performance communication. You need to get rid of all the filler words that water down your sentences and just serve them neat. Okay, when I sell my business, I want the best tax and investment advice. I want to help my kids, and I want to get back to the community. Ooh, then it's the vacation of a lifetime. I wonder if my out of office has a forever setting. An IG private wealth advisor creates the clarity you need with plans that harmonize your business, your family and your dreams. Get financial advice that puts you at the center. Find your advisor at IGPrivatewealth.com. It's interesting because like I'm doing it right now. When I'm thinking

about something, I don't typically have eye contact because I'm usually listening when I have eye contact. It's something I have to work on quite a bit actually. When I'm really pondering something, I look up or I look down in order to get my words correctly. But it's interesting. I wouldn't ever end that way. I would always start that way. So maybe naturally I got lucky with that one. But the ability to speak quickly without filler words, I think, is super important. You talk smoothly. I wouldn't say you talk slow, though. I guess I suppose, as opposed to a lot of people, including me, you talk slower. Right. But there is also a real fine line between somebody who doesn't communicate

concisely and somebody who communicates concisely but slowly. So if somebody's listening to this, how do they determine, hey, I'm just talking smooth but slow

versus I'm just talking too slow and not getting to the point. Oh, I usually can tell that by the frustration of the other person. Yeah. The feedback? Yeah, the other person and start doing what you talked about.

You start popping your knuckles and breathing out your nose and getting frustrated because it's creating that anxiety in the in the conversation whenever you're you're doing that i think that everybody right now at this this point of our life we really are searching for calm energy you you want a leader to lead they have calm energy the high performers the people who are relied upon they say you know what i know that cody is she knows what she's doing oh i don't know what's going on that goodness cody does it's because of the calm energy. You think of any movie you've seen or you think of anybody in combat. The leaders have the calm energy. They do not respond emotionally to the chaos. And those are the people that people look to, and they look for that in everyday conversation. There's a reason why when you go into your grandmother's house, all of a sudden you feel at ease.

It's that calm energy that says, don't worry, honey. You're good. Tell me all about it. When you have this sense of, you go into your grandmother's house. one of my favorite restaurants is this mom and pop. She calls everybody honey. Calls everybody darling, sweetie. It's like, yes, I just love, we need that. We really do. More than you think, we need that calm energy. When you're around these people that are always anxious, always go, go, go, always want to just, you've got to 10x everything about your life. That is, that's a

quick way to being really unsatisfied with a lot of things. There's nothing wrong with talking slow. I would say, people say, I talk slower in person than I do in my videos because I'm not having a cram. Everything in the 47 seconds. But it's, it's this calm energy that, that people are drawn to like a moth to a flame, because it's this vibe that you, when you can come into the room and they go, oh, thank goodness, they're here. Like all of a sudden, that's this, everybody The room feels different by your presence. And it's not because you're hyping everybody up. That's great.

There's a place for that that is not sustainable. It's the calm energy that leaders show. That means they always know that they're captain of the ship. Fascinating. So I'm sure there are many times where you feel super anxious and you feel elevated. And you do not feel like the grounding energy. In fact, you love somebody else to be that. Right.

What do you do to prepare yourself to be that calm in the storm? Is there something that you do? to reground yourself. So when you walk in the door to your family, you're different? Right. Well, the biggest key is I really do try to be exactly who I am at home. Same at work. But you have to wear a different hat.

Like, I get it. It's this. And it's rule number one in the book of say it with control. Let your breath be the first word that you say. And I teach you to every one of my clients before they answer a question. and when somebody's asking them a question they don't like, and I take my own medicine. I do the very same thing.

And when an opposing attorney is saying something I don't like, you better believe I'm using my breath to make sure I'm continually regulating my system when that's all happening. Otherwise, I'm bad at holding my breath. That's what happens, Cody. I'll hold my breath in moments of tension. And then all of a sudden I realize,

why is my body feel like I'm drowning? Well, because you are. I mean, you're preventing oxygen from flowing. That's why everything is tight, and that's why you yell. Because your body goes, I don't know what to do with all this trapped air we got, so we better just shoot it out. That's because you just put it in a bottle and shook it up. It's waiting for it to the pot.

But when you breathe the entire time, it's like breathing underwater. You can put me as deep as I need to go. I'm still all right. no matter what the pressure is. So it's a lot of the letting your breath be the first word that you say. So wherever your first word would be, before you say the, I don't agree with that, or that's not true, you put a breath. And what it does is it allows your logical and local side to stay at the forefront

where you don't get emotionally swept. And the benefit is so does that other person. That's what happens when we talk about the how do you handle insults. when you allow that five to seven seconds, what often happens is that other person will all of a sudden their logical side will come up and go, no, no, no, that's not what I want to say. And they will apologize as soon as they said it. That's not what I meant to say. I shouldn't have said that. What I meant to say was, and they'll adjust it because they realize they can hear it now. It's not what they want to put off. Yeah. You know, what's interesting is this is so good for negotiation, too. You talk a lot about just communication and conversations in general. But so much of this, it just reminds me of a mixture of like Robert Green and also Chris Voss. And have you talked to Chris, yeah? Oh, yeah. He's got, you guys have that same voice too. Like, has he done his radio operator voice for you yet? Oh, yeah, of course. Yeah, yeah. Is it like step one? Yeah. Oh, my goodness. And this stuff is mine, I guess we came at a totally different. ways. Mine's more of this like good old country, you know, whatever.

And his is this more northern vibe, mob boss type of like, he could, he could, he could, he could convince me to give you, me to like give him my couch while I sit on it. Like that's just what his voice can do. So I'm very curious what the actual statistics would be about the importance of voice. Oh, it's got to be. It has to be so high of what it does because he would be like, I agree. It is a great couch. I agree.

I need you couch. He seems like it needs it. Yeah. Well, you know, what's funny is him in particular, I think, I've learned a ton from watching his stuff. And people are going to learn so much from reading your book because one of my favorite mentors of all times said, if you're not capable of having difficult conversations to the point where you start to enjoy them because you learn from them, you'll probably

never be very successful. Oh, yeah, that's good. That's very true. I love that. I think it is true. The more that you can learn, you say it somewhere. You say something along the lines of it's an opportunity to uncover. Yeah, yeah.

It's this idea that if you want to have a deeper relationship, then you have to have a deeper tolerance for difficult conversations. Like if you only want to have surface level conversations, well, I'll show you a surface level relationship. You're not going to be able to go deep. Like you and your husband, you and your husband, have had some probably the toughest conversations. Out of that, you have the closest bond.

People that have gone through the hardest moments together and come out of it will always be stronger. So it's this idea that if you shun difficult conversations, life is not going to be any easier. It's not the way it works. It's almost the opposite. Do you find that this generation, let's call it millennials and younger, are having... Where are we, by the way? I think we're millennials.

Oh, really? Yeah, we're actually right in the middle. Is that younger? Isn't that like 32 and below, 31 and below? Nobody knows. It's impossible to determine. Who knows? But they're younger than us.

That's what we know for sure. What are they saying? Eat? I don't know. Riz? You have Riz? Riz. Aura?

I don't know. I don't think that's related. That's unrelated. So does this younger generation, do they have a more difficult time having difficult conversations? That's something lots of people talk about today. Young people don't know how to talk to each other anymore. Young people don't want to have difficult conversations.

Young people only want to text. Is that true? I think some of it is we're just getting older, so we're getting more persnickety and grumpy about things of this other generation that know what it's like. Another part of it is I do believe that there's so much transactional communication from text to kids on Snapchat that only communicate by emojis. And you have TikTok and you have every other app that you and I never had.

and coming up to see that, I've seen the consequence of that is they don't know how to perform in the headlights. They don't know how to bring up that very difficult conversation. They have a hard time opening up. I mean, mental health will always continue to be something. I do think we talk more, the good news is we talk more about mental health than we ever have. I feel like we talk more about communication than we ever have. And, I mean, all the wonderful things that you put out on your platform of,

encouraging people to go out on their own, how to take the most out of not just the wealth of money, but wealth of their life and really grow all the wonderful, wonderful work that you're doing. It is wonderful in the sense of you're able to talk about it, and it's now part of the conversation where 10 years ago, 20 years ago, it was never part of our parents upbringing. I mean, it was just, there was no manual, there were no blogs. And so we're able to share the kind of things that we're able to share, truly out the blessing of the same thing of social media. Yeah, it's definitely a two-sided, you know, it's a two-sided blessing and curse for sure. It's a beast. But also I think that

comes down to the point that you just talked about, which is we've talked about this stuff more than ever ever. I feel like there have to be categorically more narcissists out there than they've ever been because everybody's talking about everybody else that they've ever dated was a narcissist. And so part of me wonders, do you think that sometimes we are too quick? And to label people villains or victims or to say they're toxic or they're a narcissist and we're not? What if you've found? Do you engage with hundreds of millions of people a month? The narcissist is never them. Yeah.

The difficult person is never them. It's always the, oh my goodness, your content helped me so much with my narcissistic ex-husband or my narcissistic cousin or whatever it is. It's just funny how the person they're having a problem with is never themselves. Now, that's not to say there are people that are truly have narcissistic tendencies. And you're exactly right. There is, I've certainly seen it. I know you've certainly seen it, that people are very quick. If you disagree with me, or we have a little scuffle, or we have a breakup, well, you're just a narcissist.

All you do is care about yourself. A lot of it too is just self-preservation. I'm going to say things that benefit me. I'm not going to say things that benefit you. And out of that, we find that to be narcissistic. Now, there's certainly tendencies of somebody being manipulative, people lying, people gas-liding, that is a problem. I'm not a psychiatrist. I don't know if anybody here's a psychiatrist.

Absolutely not. Yeah. So I'm not one to say if somebody is a diagnosed narcissist or not. I can say 10 years ago, I don't think anybody said the word. Now, all of a sudden, they've popped up everywhere. It's all the same people. We've just decided that's how we're going to label and categorize it. So you have to be really careful with how you categorize people.

Yeah, it does seem like that to me because I think these days we're so quick to judge whatever the other side is on every side of the issue. And what I love about your content and what you put in the book is that it's really not so much about the other person being bad. It's almost everything is super reasonable in how you respond. You're not Ari from entourage trying to make the other person feel bad actually, which I want it a little bit of. You're the opposite of that. You're just saying, I'm going to downregulate. And, like, if you decide to continue to act in a way that I don't like, that's okay. Now, one thing that I was thinking about jobs, and I was like, man, you had one video where you talked about what to do when somebody cries in an argument.

And I need to know two things. One, you got to tell us what you actually do. And two, what do you think about crying in the workplace? Oh. How do you, have you had that happen? What do you do when it happens in the workplace? I had it happen once and I totally, I just froze and panicked and did everything the opposite of your recommendation. So I need the advice for myself.

If you find yourself crying, your eyes watering in an argument, this is what you do. Absolutely nothing. Don't you dare for one second. apologize or be sad or apologetic that you cry. It is part of your natural biology. The higher the tension, the higher the release. That's it. It's what I say is it's your stress in liquid form. That's all it is. And what you need to do is, one, recognize this is not something to apologize for. It's what your body does naturally. Do you apologize when you yell? Not that what you are, it's that you the act of yelling, it's what you say that gets you in trouble.

You don't apologize when you belt when you sing. It's the same thing. It's just what you choose to come out of your mouth, how you form your words. But number one, you don't apologize for it. Number two, label the tears. So it can be, let's say you are at work. It's not that, I'm so sorry. I'm so sorry.

I'm crying. Oh my gosh, I'm so embarrassed. I'm so sorry. Uh-uh. None of that. Don't ever do that. I don't want to hear that. That is downgrading your own self-esteem.

It's not that. Oh my gosh, I'm so embarrassed. I'm sorry. I'm so embarrassing. I'm crying. Nope. You're going to just wipe them away without saying anything. And if you need to label them, it's going to be these are tired tears. These are grateful tears. These are stressed tears. These are overwhelmed tears. These are tears that care. Whenever you label them, you are claiming the power over them. It's not a, I am just so pathetic. Oh, my goodness. I need to just forget me. Let me be in the background. Don't look at me, please. It is that you have to step. into it of understanding what your body naturally does. And if you're the other person, let's say, let's reverse this. And I'm the one for some reason I'm starting to cry in this argument. What you don't do is go, here we go. All right. Let me guess you're going to cry. Yeah, okay. All right. All right. Okay. No, no. You cry. Get it all out. Yeah, that's right. I'm the bad guy. that is just making it so much worse. Again, it's biology.

You can't help it. It happens naturally. There are people that are just big criers. And to me, that's their superpower. They can feel far more than anybody else can. It's their emotional intelligence on display. That just means they feel a lot. And I find it to be such a down,

I find it to be such a disservice when people apologize when they cry because it is, it's part of what makes us human. What's scarier is if you never cry. That probably is scary. Yeah, that's scary. What are you? An animal? Like, even animals cry?

Like, were you even robot? That's just not, that's not real. That's not realistic. So, one would be never apologize for it. You're not going to say anything. I'm so sorry about this. Two is going to be that you label those tears. And if you're the other person,

you're never going to make somebody feel bad for you. going to call them out. If you want to just nudge a tissue for them, that's it. Don't pick it up and go, here, throw it out of them or something. Just be there. And don't stop the communication. If the other person's crying, don't stop. You can say you need a time out, that's fine. Otherwise, you just keep listening. In fact, you say out loud, I'm listening. I'm listening. Keep going. I'm listening. As if, don't worry about this. I'm not paying attention to any of that. I'm listening. Keep going.

Like, that is way more empowering than you going, oh, are you okay? You crying? Do we need to have a time out? Are you, as soon as you're calling attention to it, you've already went out off track. Yeah, because it's almost like you're anxious about their emotions. You're like, oh, let me put this away. Hide it. Exactly.

Oh, no, we can't see it. Exactly. That was me for sure. Totally failed. But there are also people that use tears to manipulate. And there are people that can whip up tears on. a dime to get what they want. But that all the more highlights the importance of that does not change how you are going to talk to them. Interesting. I'm listening. I'm here. You're good as if

it's not bothering you at all. I mean, it's just part of biology. You wouldn't do anything different if you scratch their eye. I mean, it's an itch that they scratched because their body told them it does. It's no different. Don't label it more. Yeah. You don't say, oh, you need to blow your nose. Here we go. It's like it's just part of what makes us a human. Yeah. Well, I think the opposite can happen in the workplace. As opposed to being annoyed, you can almost overcompensate with kindness in a way. Oh, we don't need to talk about this.

Oh, I'm so sorry. Oh, let's take a break. Oh, you're right. And that is sometimes I think when tears can be used from a non-positive perspective too. But you have to control the frame as the boss, I think also and say like, okay. You know, exactly what you said. I'm listening. Yeah, keep going.

It's such a good way to do it if you do feel complete endearment and also to say, hey, we're still going to talk about this. Whether you need time or not is okay. We've got to have this conversation. Yeah, it's like a cop with pulling somebody over who starts to cry, thinking the cry is going to get them out of it. Like you just like, nope, yep. No, we're still going to address what we're here to address.

You can cry. It's all good. I'm here. I'm listening. No, we're still going to have to do X, Y, and Z. And it's a way that I think people find they don't want to, they can't feel like they're fully themselves in that moment. So you're going to have to let it go. Yeah, I did have one employee that had a great line, I thought.

She was like, I am super emotional and I feel things a lot. She said, but I have a high emotional metabolism. Oh, I like that. So she's like, it might just, I'm having happy tears or I'm having frustrated tears. But I'm actually, I got it out. And now I'm kind of like a dog shaking after, you know, getting attacked by something. I think that's genius. Yeah, I like that a whole lot.

I have to do a lot of the times in depositions. I'm asking questions of somebody, and it might be a very emotional, I mean, we're talking about a child, a child who died in the accident. You see how that's very different. I'm going to be as slow as I can, even though there are questions I have to get on the record as part of the case that I have to talk to them about. And there's one side. And then there are other people who know they're guilty, not from like a prosecutor.

standpoint, but they know what they've done. And so out of guilt, out of not wanting to be here, or just overwhelmed, it's a very intense spotlight moment, they start to cry. And you never go act exasperated about it. It's still, you're still going to have to answer the question. I'm happy to give you all the space that you need. But that's the best way to handle it. How important is smiling in communication?

You smile a lot, even like across your delixtape. Liverary lines. Is that intentional? Is that who you are? And should other people be smiling more or do they communicate? Well, I'm definitely not telling anybody that they should smile more. I'm not walking into that one. You're right. You're right. You should smile more. Especially if it's a woman. Come to do it in the office. That's a great idea. Yeah, I'm not saying nothing. To the point of does the activity of smiling help or hurt you? It doesn't hurt. Now, it has to be genuine. For me, I always want to, as part of my life of just who I am, is I really enjoy through my personality giving warmth.

I want them to feel very warm talking to me in depositions when I need to get information from my siblings when I'm calming them down. Growing up, I mean, every step of the way, again, it's that calm energy. How can you feel very warm? When you're warm with someone, they want to be near you. They want to give you more information. They want to work with you. Even on the opposite side of the table, especially in negotiations, especially in business deals, if I can make the person feel good, separate from the actual deal that is being made, the likelihood of the deal being successful just sky rockets. Too many times I've had it, let's say in the service industry, it's a waitress, it's somebody at the hotel counter.

It's somebody who's behind, whatever. If I can make them feel good and just give the warmth of my genuine personality, they want to help you. People have, they feel needed when they can be helpful. And when it is that sense of warmth and smiling, it's a whole lot better. That's part of the, you think of it like the music. If you could pick out some of the top five people that are influential to you, Cody. And then you put like a song with their name. Think of the people that calm you down and you can apply like a song or a band of who they would be.

Have you seen those pictures that match people to their dog? Oh, yeah. And they like. I think they call that Bowser's, right? They look very similar. And I always find that so funny. It's the same kind of concept. You pick the song that goes with that person.

And what you'll find is whoever is the easiest to listen to. If it's just always really, really loud and that frequency is high and they're always complaining and the registry is really hot, you don't want to listen to it, at least not for long. And the people that are, you know, I'm a James Taylor kind of guy. That's how I was raised. I'm a Jim Croce. I'm a singer-songwriter era. That's how I was raised. And that's how I talk.

And it's the easy listening, as time life would say. That's like my kind of classics. All right. And so you apply that and it's just easy listening. You have people that are very hard and rock and stone. And that's maybe more of a, I don't know, maybe it's a pearl jam. Maybe it's somebody who's a lot more harder off the cuff. Maybe there's some metallicas out there.

I mean, there are people that you apply that. That's how you want to listen to them. And that's how long you want to listen to them. So the people that are easy to listen to and go, you know, I could put this on the background. I can listen. Versus that I honestly can't take much of their personality. It's like I don't enjoy that kind of music. Yeah. It's the same exact concept. That's actually a great mechanism to use to see if you want to spend more time with somebody or not. Because if I was picturing faces, I had an immediate reaction to song, which might actually tell you whether this is a friend you want to spend a lot of time with.

Yeah, or a spouse. I mean, our relationship. It's what's the band that you put with them? Because that's the vibe. Yeah, it's a good point. And there's no right or wrong answers. Just right or wrong for you, which I like. Yeah, it's all matter of taste.

Yeah. We actually, when I first started filming content when, like, maybe you guys are like me, but when I'm seriously thinking about something and you're like deep in your mind and I'm very, I have a very serious face. And so I make this intense face. And so they used to have to put this big sign behind me that just said smile. bitch. Because I just don't.

And so, and I realized, though, that I think if you can choose almost between, in many instances, hypercompetence or hyper likeability, I might err on the side of likeability more often than I ever thought. Oh, yeah. And this is a perfect example of why. But this is coming from a finance hardo like me. Yeah. Where I thought I would choose hypercompetence all the time.

Right. It's not the case, though. It is extremely effective. It loses its team faster than likability. You can do something because somebody is really efficient. You will do it more if you like them. And so people will follow you longer. People will listen to you longer. People are willing to make shortcuts, exceptions. They will make a miracle for you if they like you. And that's not from a position of faking it. That's not what I'm saying. I'm not saying at all. I mean, you know good and well from our personalities. there's no faking this. People know that's not what.

I'll figure you out real quick. Exactly. Yeah, yeah. It's just who we are. Now, anybody can call a spade of spade. So I'm not at all saying you have to smile or be warm. And if that's not you, don't worry about it. You always have to be authentic and genuine to yourself. I would say also for me, from even the importance of in trial litigation, I might be sitting down and somebody else is questioning a witness. If the judge rules against me on something, maybe the attorney is going into something we agreed already before the trial strategy he can't go into. Now, if I object and go, objection, Your Honor, he can't talk about this. And that's a speaking objection, don't worry about it.

If I said something, objection, Your Honor, here's saying. And the judge ruled against me for some reason. And I went, and I acted, put out. Now, how do you think the jury is going to react? They're going to go, oh, there's something he doesn't want us to know. They're going to say, oh, he's hiding something. Oh, he's not authentic. Oh, it's not real. Versus me acting like it just doesn't bother me. And so most of the time, if you can just act pleasant and polite, if you have a hard time doing that, then that's just going to be a hard life. I find it in my opinion.

There's a lot to be happy about. But yeah, if you can be, if you smile, it's never going to hurt you. That doesn't mean it's like for some people you constantly have to, I have to remember, oh yeah, I'd, My neutral face is not that likable. There's some that, like my sister, I love my sister. Sarah, if you're listening, I love you, that when she's not smiling, you think she hates everybody. Yeah. I mean, she has a very hard resting face. Yeah. But when you talk, she's as pleasant and as happy as can be.

So you just have to go with what's natural to you. Yeah, I think, you know, and a lot of what you talk about is you go with what's, natural to you, but at least you can choose. If you know the tools on the table, then you could say, hey, listen, my face is naturally angry looking. And so I don't always feel like smiling, but I do it more because I know this tool on the table works in helping other people like me. And if they like me, then I might get more of the life that I want because I might be able to walk a little lighter on the world. My husband has the same thing. He has like a very square jaw. He's kind of an intense face. And he will just have people give him a harder time than me for whatever reason. And a lot of

of times I joke that it's because he looks so serious. And I think there's something really to this. And so if you can steal these hacks, then why not? Yeah. Oh yeah. If they're just there, why not? Well, there's people who look scarier than other people. He's a little scary. I mean, it's probably a while. And so when you have people that go, and it's just part of life, it's the who you see is who you think they are. And then you actually get to talk to them and the big huge guy is the big teddy bear. or, you know, it combs a million different ways. But any time that you can just give a little bit of warmth, even if it's a little joke, even if it's a little bitty comment, you're going to find you're going to get more out of it than you ever thought. In this book, you have done an incredible amount of work, it seems to me, on learning how humans interact and on being able to share. the kind of deep psychological reasons that we do it, but very simply.

Are there things that you don't get to talk about as much? I imagine people ask you a lot the same kind of questions, because you have these incredible responses to, let's say, like your top 30 most human issues. What do you not talk about as much that you wish you could? Listening. Anytime I've made a video on listening, it's the worst viewed video I ever have. Nobody wants to learn how to listen.

They love the stuff I have on how to deal with a toxic personality or a narcissist or how to handle those belittling comments. They don't want to listen to the how to listen better. Yeah, why is that? Because we think that it's just other people don't listen to us. Yeah, you got it. Because the problem isn't us, the problem to them. And what happens is they miss so much of the good stuff in life by not. listening. They hear active listening, which I don't even know if I know what that means. But it's for

somebody who interviews, for example, if you're only focused on the next question, you're not really listening to what I say. And then it becomes a little inorganic and mechanical. New attorneys do this. Very green attorneys. They might be in a deposition and they'll go, and you were treated by ex-doctor and while the person is talking they're just looking down at their next question and they go okay uh and they read the next question but they just missed the low-hanging fruit the wonderful fact that that client or that witness just gave them and so too often we were not listening to understand we're listening to respond and that's very natural but that's where if you can just slow your conversation down to just have the pauses in it that means i'm fully

listening to your question. Just like we talked about, there's a difference between if you said, hey, Jefferson, how it was your day? And I was like, good. It was good, really good. Versus you asking me, hey, Jefferson, how was your day? And I said, it was good, Cody. It was a good day.

Which one sounds like you actually listened? Which one sounds like you actually absorbed it? It's always the one that has the pauses. And it costs you nothing to do. How do you get people to care about listening more then? Do you just reframe the hook of the video so that it was. becomes like, no, you just let it. No, I just don't think they'll, it's, it's always the, it's always the other person.

It's like on, when you're driving, right, either somebody's going too fast or too slow. They're never going the right speed. Yeah. If it's you driving, if somebody's on your rear, you're like, what's this guy's problem? If you're driving and they're going too slow, you're like, get out of my way. It's never, it's never about the other person. I find people with the least amount of emotional intelligence are the ones that drive in the left lane and go slow. Oh, God, yes.

Like here in Texas in the U.S., you have a right lane and a left lane. The left lane is for passing. Right lane is if you're going to speed limit, right? And the people that are in the left lane and go the speed limit or go slower and there's nobody in the right lane, it's the worst. Like, it just, now for me, I could never. Like it bothers me for me and to be in the left lane if I'm not going fast. Like I'll get out of people's way.

There's some people who never feel that, Cody. They're just like, I'm just driving. Like they just, no. Probably so happy. I couldn't. They probably have the best life. They really do. But I wear people's emotions.

And so you never, I'm like that person who I don't want to disappoint them or they would feel a certain way if I did X, Y, and Z. Yeah. Yeah. I think if there was some way to encourage people to listen more, cool. But nah, it's always. Because it's always the, we care about, if we're the pedestrian walking the street, we hate all the cars. If we're the car, we hate all the pedestrians.

You know, I feel like Dale Carnegie's book, The How to Win Friends and Influence People, that's the only listening lesson that really stuck with me was, remember that part we talked about how if you're sitting down with somebody and he was sitting with somebody kind of famous. And he was a nobody at a dinner. And I'm probably messing up this story, but a little, you know, storytelling. Nobody would know. Okay, good. So he sits down with this famous person and everybody else is trying to get the famous person's attention. And as he's sitting down with him, all he does is asks him questions. He doesn't tell him anything about him.

He doesn't show how smart he is. He does nothing else except ask questions. And then at the very end, he hears this person explaining to another person how he met this fascinating young man at this dinner. When in reality, what was fascinated was just he let him speak about himself the whole time. And I don't know why, but that just stuck with me so much. I was like, that is a superpower to be able to sit and listen to somebody. You don't have to be interesting. You don't have to be smart.

You don't have to be good looking. You can just be intent in your listening. And it's so rare these days that people will, they will think you are fascinating by saying almost nothing except a question. Yeah. The number one instant ability to have somebody like you is you don't even have to like them. You just have to be interested enough to ask. them more questions and you use their name. If I use your name, let's say four or five times in conversation, you're going to go, oh my gosh, I really like this person. It doesn't really matter what we talk about.

But if I use your name, Cody, back and forth, every once in a while I go, yeah, you know, Cody, that's a really good point. Or Cody, what are you thinking about? All of a sudden you go, you know what, this person's so pleasant. Oh, they say wonderful things. There's nothing more sweeter than the sound of their own name. If you want people to listen, use their name. And somebody is talking, trying to overpower a boardroom or a Zoom meeting, use their name. They'll stop. I mean, it's like a deer in headlights. It's the bell that they can't help but listen to.

If you keep on and on and you're talking, I say, Cody, you keep going, I say Cody. You'll stop. Visit BetMDM casino and check out the newest exclusive. The Price is Right Fortune Pick. BetMDM and Game Sense remind you to play responsibly. 19 plus to wager. Ontario only. Please play responsibly.

If you have questions or concerns about your gambling or someone close to you, please contact connects Ontario at 1-866-531-2,600 to speak to an advisor. Free of charge. BetMGM operates pursuant to an operating agreement with Eye Gaming Ontario. You're right. Yeah. It's something that it gets our attention every single time. And we love it.

We can't get enough of our name. It's like a dog. you say its name and it perks up. It's the thing that they recognize. I like you more already. Yeah. You already said waiting four or five times I'm in. A huge Jefferson fan.

Right, right. Yeah, yeah. What did you talk about? I don't know. I don't know what he said. Yeah, it kept singing this word, Cody, continuously. Exactly. And that's the point is if you can ask questions about them and sprinkle in their name, there's

nothing wrong with it. It's not manipulative. It's not fake. It is showing genuine interest in who they are. And they will go, I had the most wonderful. conversation. They're not going to go, all they asked about was me. It's weird. I wonder if people feel like this, but it does feel intimate to say somebody else's name a lot. It is, yeah. Why is it? Because we don't, like saying like Jefferson, tell me about this. It just, I guess it is.

It's a direct ping at you. Yeah. It is, you know, I better say something that needs to be said after the word. I don't know why. But it feels, it feels intimate or irregular. It's the, it's the straightest connection right to their heart is, I mean, you've heard one, a super fan to some famous celebrity and they're like, he said my name. Like, it is, they can't get away from that because it's just a direct line of who they are. You've, you've, all I have is my name. You can't take that away. It's the one thing I can have. And to have the power of that name be yours and yours alone and you speak to that, people love it. So even if we begin a conversation and I say, Cody, you know something hard to talk about. All of a sudden, you're still going to be a little bit

more friendlier to me than if we sat down and I said, we have some stuff to talk about, a lot more cold. But if I use your name one or two times, then it's going to get you warmed up. Same thing in like a deposition. You can always say, you know, Mr. Williams, this is Anchez, whatever it is. But when you use their name, there's nothing better that's going to get them to perk up. And the great thing is when people will actually reciprocate in conversation. What about you? That's awesome, but they're not guaranteed to do that. But everybody loves to feel like they're being interviewed.

Everybody loves to be on a podcast of their own. That's true. That's funny. One of my favorite, I shouldn't say favorite, one of my employees that I love, there's no favorites. They're like children, you know, every single one of you. Nick, you're at the top of the list. she always jokes that she sends me podcasts because she's like, you know, they're long voice notes. And her, and it kind of made me chuckle because she's like everybody, you know, the reason why people take over Zoom meetings, it was a comedian that said it, I think.

They're like, the reason why people take over Zoom meetings is because they want to have their own podcast, but they don't. And I chuckled thinking about that. I'm like, podcasts are a lot of work. Are you sure? Yeah. But I understand the point a lot. Yeah, same thing at dinners. Same thing at a meeting. They all want to feel like, how did you get here? How did you become who you are?

Yeah. Well, goes back to your original point on curious questions. Right. You know, I remember when I first started out in investing coming from journalism, people like, weren't you scared about math and Excel and all of this? And I certainly was. It's not my strong suit. But thankfully, I didn't realize that there's one real skill set if you want to make a ton of money in investing.

And it is asking a lot of questions continuously. Oh, yeah. And never being scared that you don't know the answer because it's a zero-sum game. You either get all the information to make the best decision or you don't. And I think life might be like that. Difficult questions equal the right outcome. Yeah. What I have found to be true is that people that are in positions of success and you were to ask them the question of how did you get that?

The answer will be, I asked. I mean, there's just so many times I asked them. How did you get their number? I asked them. How did you get that position? I asked for it. It's just, it's a fear of not wanting to make the ask. And it's not difficult when you can put yourself as the position of the learner.

No matter what, let's say you're new at the company and you're looking at hopefully getting a array soon or something. You want to work your way up. instead of coming into that conversation going, this is what I want, and I want that. That's a little bit different from me saying, how did you get to where you are? Or if I wanted a raise, how does that happen? Or when you got a raise, how did you do that? You put it them as the teacher, them the Yoda, you the, what is it, Padawan? Yeah, there you go, Skywalker.

Nailed it. I know that as soon as you're able to do that of teach me your ways, Sense, they will give it to you. And they're happy to do it. You ask the people who've made the most money you've ever made. They are generous with their advice, generous with their lessons. Because that's a lot of the time, that's the easiest form of generosity that they can have and they're looking forward to it. Oh, yeah. Even the wealthiest people we know can be extremely alone.

And so for them to be able to share a little bit with you, you just have the ability to pick up nuggets. Yeah. What advice I got from another mentor of mine was if you want to get money, ask for advice, and if you want to get advice, ask for money. Oh, that's good. And I thought that was so true. That is so true. Yeah. That's great.

Yeah, because often they want you to show them that they are on a pedestal. Yeah. And then they might actually just end up giving you the thing that you actually want out of it, which is circular, but true. Or asking them, let's say you're at that workplace, asking the supervisor what they would do in your place. Yeah. If you wanted to move up five promotions or whatever, what do you think I should do first? And they will give you the roadmap of how to do it. Yeah.

I want to kind of end on two things here. You started to mention it. let's say that you're about to have a really difficult conversation. What are some of the things you absolutely should not do that most people do when they're going to have one? Begin with the fluff. This compliment sandwich, what they call that? Yeah. It's a, the compliment sandwich is a little hard to chew and almost impossible to swallow.

It's this idea of when you give the, hey, look, we've really enjoyed your time. We think you're just, I think you're such an awesome person and you're so great, Cody. So listen. And then they deliver the bad news. Well, that just means whatever they said before, it wasn't true. They said the word but, meaning everything that came out of it, doesn't mean anything. It's like saying, I love you, but that's got to go. Like everything, it doesn't matter what they said before.

It's always the end. And so what you do is you leave them to kind of just twist in the wind. and it's not nearly as genuine. So instead, what you have to do is lead with the difficult. Trust me, it will make it easier. It only gets harder if you start with the easy and gradually progress to the bad news. When somebody says something like,

this is going to be hard to hear. Versus me saying, hey, Cody, listen, you know how it's been really hard here lately, and we've looked at this economy, you know, and the economy. Whatever it is, you keep on going, versus me saying, Cody, this is going to be hard to hear.

Cody, this is going to be hard for us to talk about. This isn't going to be fun. You're not going to like this. Or just as simple as this is going to be a difficult conversation. All of a sudden, Cody's going to ready herself and go, okay, it's kind of this, all right, lay it on me. Everybody who you could possibly say that too has that same power. When you try and baby foot it around and start with the icing, you're being disingenuous.

And what you're saying is you're not emotionally resilient enough to handle it. I'm too afraid to disappoint you because I want you to still like me. In truth, the kinder thing is to say, I'm telling you this way because I like you. Or even if you primed the conversation of Cody, I'm telling you this because you can take it. I'm telling you this bad news because I like you. And I have to give it to you. Then you give the bad news. That's going to be a whole lot better to start your difficult conversation every single time.

Whether it's a sensitive conversation, whether it's you need to fire somebody, whether it's you need to talk about a difficult subject. You label that conversation to let them know rather than them having to try and figure it out of like what's, they're waiting for that hammer to drop. Yeah, you know what else is fascinating is every time you do that, you want to nod back. Like if you say, Cody, this is going to be a difficult conversation. My initial reaction is like, okay. Yep. Yep. Yes, it will be.

Like, it feels like truth. You've already got me having confirmation verbally or physically. So it's interesting. And you always think the worst. Yeah. If I were to say, Cody, I got bad news. You're going to think somebody died or you might be thinking you're getting fired or you might be thinking what you're going to think the very bottom of it.

And if it is the bottom, then you expect. it. Yeah. And if it's not, most of the time it's not as bad as you think, you go, oh, okay, oh, that's it. Okay. I can handle that. Like, it's this reverse psychology of you, I can handle that.

That's not nearly as bad as I thought I was going to be. Jefferson, you talk the most about interpersonal relationships and not maybe as much about relationships. Yeah. But if there's a young man or woman out there wanting to have better conversations with the opposite sex, what is the most applicable advice you have for community? communications from all the things that you talk about. Well, that's not easy.

I know. For when it comes to real relationships that you're wanting to build, one is transparency. Like the number one killer is the assumed or unspoken expectations. Let's put it in in everyday life. Most of the time we text, right? That's how we communicate. when you read into somebody's text and the voice that you hear it in and you expect it to be ugly or not nice and it's fine oh okay oh yeah fine all right good night like it's one of those as

simple as oh okay i guess they hate me as soon as you get to that point in your life or any time in that conversation you are are already setting yourself up for failure and communication in the long run you have to voice what those expectations are. So even if you were to, let's say, text that, if you can quickly text back, did you mean for that to be short? Or did you mean for that to sound upset? And they go, no, no, no, no, no.

I was just in the middle of X, Y, and Z. Or, well, I just didn't like that you said this. Oh, okay. And let's address it. It's just goes back to this fear of wanting to say the hard thing and said just complaining about it. and then later calling them a narcissist. Exactly.

It doesn't work out well, but it's all over the internet. So what's better to say, did you mean Jefferson to sound upset? Or did you mean Jefferson to be short? Or to say, I took it as short? No, it should always be on them. That. Did you mean for that? For that.

I'm not saying you. Yeah. So don't put their name in there. Don't personalize it. Good one. Detach it. That's a personalization. So that way it's not feeling like it's a you. And you don't want to take it on yourself because that sounds a little too, I don't know what to say. I feel like you are being short. That would not sound as smooth. That wouldn't be dismissive. That might be too much. There's nothing wrong with that. I mean, that's perfectly fine. But did you mean is giving them the grace of the fact that they did not. without internalizing it.

And so it's not even you, it doesn't get to the point of me feeling like that. It's just simply, hey, I'm giving you a quick mirror here. Did you mean for that to sound upset? It's very clever. Did you mean for that to sound rude or between me and my wife? Did you mean for that to sound short? Because we're on the go and we're doing things. And sometimes it's like, oh, okay, well, I guess she's mad.

But it's no, it's just dropping off the kids. I'm running this air and I'm on the phone with the phone. client. I'm texting you while I'm on the phone. Right. And so a lot of the times, it's just the did you mean because most of the time they did not mean. It's wild, though, how those few words change so much. They change everything. I know. So you really got to pay attention. You got to read the book. You got to read it twice. It's an incredible book. I think you've already sold hundreds of of thousands of copies. You have people over the world learning how to communicate with a little bit

more kindness on both sides. And it's not manipulative, which I really love. We're not in the era of some guys that I knew historically who taught about seduction and communication. This seems to be in a very wholesome way. Might be your Beaumont roots. That's probably right. You think so? You think so? Probably right.

Well, thank you could. If you had to leave people with one thought, like your favorite part of the book that you want them to take with them today, what would it be? Have something to learn, not something to prove. Whenever you're in a conversation with a friend, with a spouse, significant other, anytime at work, living room to boardroom, have something to learn, not something to prove. When you set out to prove them wrong, you will most likely get less in return. But when you set out to ask the question internally of where is this coming from, what do I have to learn here, your conversation is always going to go a lot better and you're going to have a better communication

and a better relationship and that means a better life. So good. I actually always watch out for the guys with the slow Southern draws because the people who have done the best deals against me who have just beat me up more than anything have been smooth talking Texans. Oh, you're going to watch out with those. You got to watch out. I remember they're up to no good. They're up to no good. Well, they always, one of my favorite guys in the world, he's incredible dealmaker. I won't say his name because he'll get embarrassed, but he's got a real slow Southern drawl.

And he'll always say, well, you know, for a kid from, I won't say, I'm just a guy from Texas. and I don't really understand that. Could you explain it to me? And then I'll explain it to him. And then he'll proceed to just shred me on the deal. That's how you know, that's how you know he knows. That's how you, that's the giveaway. That's the day giveaway that he already understands it.

Oh, I'm just kind of slow. Can you explain that to me again? I'm like, oh, fuck. Here it comes. My favorite is to use is maybe so. Like somebody says something, no matter if it's an idea or it could be something mean or condescending or typically it's some kind of idea. I'll go, well.

maybe so like that right there to me is it's my favorite power move to do because there's nothing you can do with it and what happens is the other person will actually start talking and like saying my point for me in many ways but yeah you just kind of slowly go well maybe so it's also the well that's a good dear friend of mine joe from kentucky that's what he does he goes well he just kind of leaves it well it's a great attitude to have it really it goes back to to just being in the pocket of, no, I'm not really going to be upset about this. Maybe it is. Maybe it isn't. I don't know.

We all need to be a little more southern. Okay, we have one last thing we do on the podcast. Yes, okay. I'm ready. Okay. So what we do is you take a couple minutes. We stand outside and you write a little postcard to young Jefferson. Oh, I love it.

Something that you would tell him and you're going to read it aloud to everybody else. Don't give away too big of a secret. Okay. But we'll step out and you write a little postcard to you. I love it. Okay. Okay. This is to, I imagined a 10, 11-year-old Jefferson, who is the oldest of four at this time.

I said, Jefferson, you don't have to carry it. You are good just as you are. I'm so proud of you. With or without it, you're good enough. I love you, Jefferson. That's my letter. That's so beautiful. Thank you.

Yeah, it's, I've always been the kind that I put a lot on my shoulders really early on. And as an older brother and I'm like an old, I mean, you know this, I'm like an old soul type of thing. And so there's a part of me that I grew up really quickly and I don't feel like I enjoyed, live as much as I could. And I put a, I put a lot of pressure on that little boy. Yeah. Yeah, you still picture him? Oh, yeah, I can see him.

Yeah. Yeah. And with phrases, I see him in my son. And so, I mean, he looks just like me. He acts just like me. And so to, you know, take his face in my hands and tell him to look at me and tell him he's perfect and he doesn't have to hold it. He doesn't have to carry it because I can see what he's doing.

because I did it of trying to put on the face and be the big brother and everything for me to tell him you're doing just you're just as fine I'll carry it don't worry like that kind of stuff is it's also healing that I in many ways I'm talking to myself it has to be right you get to go full circle yeah it's and it's it's really cool oh it's so beautiful yeah we do this because I think a lot of times people get on shows right lots of followers and people think that anybody's any different no We're not. You know, we all got that little thing inside of us that we're still trying to make feel like it's okay.

Yeah, we're all the same that we talked about. We're all the same little, same little kids. It's full circle. That's right. It really is. We're all the same little kids. Yeah, but it's beautiful that you share because then people get to say, man, I look up to Jefferson so much. Yeah. And simultaneously they get to know, maybe I might just be like him.

Maybe I could be better than him. Maybe I could be better than Cody. Right. And like, God, that'd be cool, you know? Yeah, please. I'm like, mine's a low bar, but like, you can jump it. Jefferson, you're the man. The book is beautiful.

The work you do is so beautiful. Thank you for being here today. Thank you so much for having me. Thanks for having me. Our pleasure. Ah, you guys, I was almost tearing up with Jefferson's ending there. And I hope the takeaway for all of you is that you are so important and you are a big deal to us.

That's why we called this the big deal podcast. You're a big deal to me. And it matters to me that you get to share your truth with the world. And I think this podcast will hopefully get you to share it a little bit more easily and to have more people take your message. And speaking of sharing, if you have the chance, share this podcast with somebody that you love. Spread a message of positivity and a world that's not interested in it. Thank you all. Until next week.

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