BigDeal - #65 How to Build Your Business Without Hating Your Life

Episode Date: May 12, 2025

Codie discusses the importance of hiring effective operators in business. She provides insights on how to find the right operator, including creating an avatar for the ideal candidate and leveraging various strategies for attracting top talent. Download our Deal Review Calculator HERE: https://info.contrarianthinking.co/deal-review-calculator Want to join our community? Check it out here: https://contrarianthinking.typeform.com/to/WBztXXID Want help scaling your business to $1M in monthly revenue? ⁠Click here⁠ to connect with my consulting team. Chapters 00:00 The Power of Operators in Business 02:57 Tales of Two Operators: Lessons Learned 05:50 Finding the Right Operator: Key Strategies 09:09 Building a Strong Operator Network 11:56 Leveraging Social Media for Talent Acquisition 14:51 Conclusion and Call to Action MORE FROM BIGDEAL: 🎥 ⁠YouTube⁠ 📸 ⁠Instagram⁠ 📽️ ⁠TikTok⁠ MORE FROM CODIE SANCHEZ: 🎥 ⁠YouTube⁠ 📸 ⁠Instagram⁠ 📽️ ⁠TikTok⁠ OTHER THINGS WE DO: 🫂 ⁠Our community⁠ 📰 ⁠Free newsletter⁠ 🏦 ⁠Biz buying course⁠ 🏠 ⁠Resibrands⁠ 💰 ⁠CT Capital⁠ 🏙️ ⁠Main St Hold Co⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

I sniff out competence like a German shepherd on a cocaine trail in the airport. Today, we're talking about hiring people to help do the work for you. That's the power of a good operator. You do what you promise. They do what they promise. And the checks get deposited while you're living life. Now, before you get all excited with dreams of other people doing your work, let's talk about the tail to operators.

So it turns out you should always use the word family really careful. We realize, holy hell, we've actually been taking a lot. I think you are out of your mind. If you have a business that's doing over a million dollars in revenue and you don't have specialized for business. This episode is for you whether you own a business or want to buy one. Because your goal is the owner of a business is to hire a team that runs your entire business better than you.

So if you're going to buy a business, I'm going to teach you how to find that operator and hire them. If you already run a business, I'm going to teach you how to think through making sure your operator is the right one. So you can own the business, not be owned by it. So in business, unlike sports, we don't feel. fall to the levels we practice, we fall to the level of those we hire. This is the secret rule of ownership and it's really hard. Here, the captain and all-star of your team is your operator, the one who

runs the plays day-to-day while you fund it and find your next deal, or while you are working on the business, not in the business. Now, before you get all excited with dreams of other people doing your work and growing your bank account pool side, let's talk about the tale of two operators. Tale one, the dark side. This is actually a true story. The keys of the business, they're mine. I just bought a 12-year-old business that would profit each of us a few hundred thousands of dollars a year, or so I thought. My operator found me the business, promised to run it as well. Perfect, right? Months passed and the business is growing slightly slower than we thought, but like, that happens. We've asked for a few updates, we've had a slight push and pull on the business, but, you know,

we give the operator a lot of rope. We trust him. It's his first business takeover with me, But I actually, you guys, I like love the guy. I mean, he's basically family. We're like best buds. I think I know all about him. I think we're totally lined on my best interest. Then one night on our annual family summer vacation, I had a weird email from my accountant.

Turns out our operator was on vacation too. And the accountant started running the numbers in his stead. My other guy's gone. Small problem. The math. It's not mad at. So I'm trying to call the operator isn't answering. and after several late-night phone calls, which the operator wouldn't pick up,

and many more texts, which he definitely left me on red, we realized, holy hell, we've actually been taken for a ride. Our little business was living on fumes, likely funding our operators' European vacation from the profits of a business that are apparently far from profitable. So after many sleepless nights, months of work, lost friendships, we finally get the business back from him, and we turn it around. We didn't turn around totally. It wasn't a success like I wanted to,

and it turns out you should always use the word family really carefully. Now, Tale 2 is the bright side. What does a good operator look like? Well, you have conversations like this. So I call my operator, changed his name here so that he doesn't get embarrassed. I say, what is this deposit for? 14,850. I ask while checking one of our bank accounts. Oh, that's a port co-payout. Name change. Just sent it through, he replies. mailbox money. It is possible. You see, the guy who runs one of our portfolio companies, he works harder than we do, treats the business like it's his, does what he says he's going to do, is better actually at running this business than we are, and he has fully aligned incentives, which means that he makes money when I make money, and he doesn't make money when I don't make money.

That's the power of a good operator. You do what you promise, they do what they promise, and the checks get deposited while you're living life. Is it always perfect? Sadly no. Does he make mistakes? Yeah, I think he'd be the first to admit that. But once you have worked with pros, you'll never allow for another amateur. So at this stage of the game, the most common question I get from new owners, maybe like you, is this, after I buy the business or after I build up the business, how do I manage the damn thing? And if this is how you're feeling, don't stress. Most new owners don't know how to run a business that they've acquired.

Most owners who run a business don't know how to have an operator. And they can't fathom how entrepreneurs like myself oversee anywhere from 10 to 30 businesses at a time. Now the truth is, you guys, scale. is really hard. So please don't buy three businesses simultaneously. But we all start off as beginners. And this game is one that can be an oddly fun mixture of bull riding meets tequila shot drinking, I guess. Because once you get to a certain level, I have a lot of businesses. You can see them all on Main Street Holding Company. You know, I think there's like 22 listed on there. And I only run really one. Many want you to believe that business ownership and operations is really difficult.

Okay. When I sell my business, I want the best tax and investment advice. I want to help me kids, and I want to give back to the community. Ooh, then it's the vacation of a lifetime. I wonder if my out of office has a forever setter. An IG Private Wealth Advisor creates the clarity you need with plans that harmonize your business, your family, and your dreams. Get financial advice that puts you at the center. Find your advisor at IGPrivatewealth.com.

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to be an employee, at which point they will chuckle and say, well, yes, I guess it is better than that, but I'm different. I'm something special. Now, the key to running a bunch of businesses and not driving yourself crazy is an operator. Do you actually need one? Short answer, no. I've bought many businesses to replace a job and then ran it myself to start. Long answer, I think it's way more fun been doing it all yourself. So consider my own experience with a laundromat. This might shock you, but I do not in fact know how to fix a washing machine. My husband doesn't even allow me to wash her own clothes for fear of my ineptitude with our residential machine. So you can only imagine the first day I walked in as the owner, I would have rather swam with sharks than be tasked with

laundry operations, like mixing soap for large wash bashes, opening coin collectors. Like I had no idea what I was doing, you guys. Even operating this simple, boring business required skills and knowledge I didn't have. I would have been like an embarrassment if that was required. Thankfully, I had a guy. My guy brought the expertise needed to keep the business running smoothly. His role was essential. He was my operator. So this brings us to the crux of the owner-operator relationship. Owning a business where your daily involvement is minimal can feel strange. You might wonder if you're even necessary to the whole operation. Before you ask, the answer is yes. Your operator often relies on you as much as you depend on them. Symbiotic relationship.

Your investment, their expertise. Together, that's how you have success for both parties. The most effective way you learn is by modeling, right? You want to ride a bike. You watch somebody ride a bike. You want to chop food fast with knives. You line up those carrots and you chop them. And you do it again again until you get it right yourself. This is how we teach people how to do acquisitions. This isn't curriculum or online courses. We model free. you exactly how acquisitions are done every single week and our deal reviews live until you trial with your deals. If you were thinking about buying a business, we have facilitators, experts and ambassadors that are doing deals. And they'll show you live what it takes to get it done.

This isn't easy if you do it by yourself. So we want to be the hand to hold. If joining something like that sounds like what you need to buy a business, you're welcome to jump on a call with my team. Let's see if you're a fit for our community. So let me tell you a couple examples of how I found a couple of my operators. One of my operators, Bobby, he runs our business buying marketplace called Biz Scout. I found Bobby because I was on a long search for somebody who could run this business that I had bought, but I wanted to grow. Step number one to finding a great operator is to create an avatar for that operator. And I spend probably the most amount of time of anything I do creating not just my job description, not just the job application, but actually my avatar.

I close my eyes and I think about this, which is what I want you to do. do. In a perfect world, what would the most successful operator of this business look like? In my case for Bobby, I was like, well, he would have marketplace experience because he has already run a marketplace. He would be relentless because this is going to be really hard to build. So I probably would want somebody that was like a former athlete or had been at really hard companies, super hard charging. And I was like, I would also want him to be good at sales. I think a lot of the job of being operators of companies is selling people to come with you and also selling your customers and also selling third parties and vendors. So I wanted them to be good at sales. He also needed to have technical

ability. He's got to be able to understand the technology and hire engineers. And then I wanted a history of winning. I really never believe in hiring people when they are on a losing streak. It's like I don't believe on betting on sports teams when they're on a losing streak. It's the same thing. They've got to break that streak and then they can come and work for you. And so out of all of this. I found Bobby. I went through, I don't know, 50 plus resumes to find Bobby. And what I found was Bobby won. He was Brazilian jiu-jitsu and also did different types of fighting. So athlete, who's almost also a former basketball player. Bobby also worked at a couple really high-performing companies, including Seatheek and Amazon. Bobby also had a history of winning. He had grown

both marketplaces he was at substantially. He was great at sales. He had led sales teams before. and a sneaky one that's good for an operator, other people wanted to come working for him. And one of my sneaks to figure out if somebody is actually a leader or a manager that nobody wants to follow is asking them this question. Amazing. I don't know if we're going to have the budget for it, but if you came over to our company, is there anybody that you think we absolutely have to bring over, you know, that you're like, gosh, these guys on my team are so good, we should totally bring them. If they say nobody, red flag. If they name a few people and say, we could figure it out, I could probably talk them into unique pay structures. We can move this. That's a leader.

So in my case, hiring an operator was mission critical because I wanted the business to become a well-oiled machine under his daily supervision. I wanted to do more deals and add them on and finance them and build toward our future growth. So we brought two totally different skills together, but worked together really nicely to create more profits. And that's the name of the game. And if I hadn't found Bobby, I probably would have been really miserable running this business. I would have been miserable. I did not want to run this money. marketplace and my own business. I actually think it's really hard to run multiple businesses at once. I highly implore you to not do it. So here is how I find Bobby's. Let's see if we can find one for you.

One, I like to steal proven talent. Let's say you're buying a carwash. Start getting to know, going to and calling all the top competitors in your area. The best talent does the job already, but for somebody else. The best talent is not looking for a job. Don't sleep on stealing proven talent from other businesses, especially ones where you love the business. That is number one, burn it into your brain, this is how I get most of my talent. Number two, ex-military. Former military members often make incredible operators. Disciplined, they establish hierarchy. They can make decisions under pressure. Programs for veterans are a fantastic place to scout for potential operators. Most of the veteran hires I've made were through like the Seal Future Foundation, Goldman Sachs,

Veteran Integration Program, veteran career transition assistance program. You can also get the word out on veteran jobs boards, there's a lot of them. Now, I may be biased. I'm married to a former Navy SEAL, but in my mind, veterans are big. I also find, and this is personal bias, that, man, the special operators are probably the strongest candidates from those. Now, the next one is recruiters. I know this seems obvious. I think you are out of your mind if you have a business that's doing over a million dollars in revenue and you don't have specialized recruiters. It is their entire job, and they do this for a living. So don't be short-term greedy. a.k.a. you don't want to pay a recruiter. And long-term stupid, aka you're going to get the worst

candidates. If I know one thing, it is to be true is that your business will never be successful if you cannot find and attract top talent. If you cannot find an attract top talent, somebody else will do it better than you will. So whenever I go to find a recruiter, I look for a recruiter with subject matter expertise. When I ran a financial company, I went out, And I recruited a recruiter. I went to all the recruiters in the space. And I said, okay, who are the best recruiters? I got references on them. I reached out to former people that they hired. I reached out to former companies that they recruited for. Imagine that, like, there is a recruiter right now in your industry with the biggest hire that you're struggling with the most right now who literally can pick up the phone. And in 15 minutes of you telling them the avatar that you want and giving them the incentives you're going to give them, reach out directly to the person that you need to hire.

happened for me again and again and again. Number four, competency collector. I sniff out competence like a German Shepherd on a cocaine trail at the airport. Once you know the scent, you can't help but jump on it. And I think people say business cards are dead. They've never hired operators for blue collar businesses before. Keep a few of your cards on hand. Then every time you see somebody go above and beyond, give them your card. Collect competence. You'll never know when you could need it next. I hire a lot of employees just by finding people who get shit done. We call them the GSDs. Number five, the friend flywheel. We all occasionally get that person who asks us if we know anyone for XYZ position. Here's the catch here. Be the person that takes 10 minutes every time someone asks

to try to connect them to someone. Try to actually find the person that they're looking for. At the very least, give them a few names. Why? Because you're going to ask for a favor one day too. Small actions of giving ripple into big time waves. So if you're the friend people go to for talent, they'll be the same for you. Number six, one of the last one, social media hiring. I consider this the superhighway. Your social media is a walking billboard. Use it as a hiring funnel.

When you build in public, your billboard stands on people's commutes for free. This done right brings you competent candidates who are more likely to understand your mission and believe in it. I've spent years building up a really big social following, and that means that one post leads to hundreds or thousands of potential hires. Recently, we received over 500 applications for an operator job listing for one company. They came from my social channels alone. And in fact, if you guys are ever looking for jobs, go to contrarianthinking.com, scroll to

to the bottom for careers, and there's tons of them on there. We're always looking to hire. Make sure that you and your business have that same, because I think the amount of money you make will always be limited by the level of talent you can attract. So don't shortchange yourself. Do whatever it takes to find a great operator. See you next week. I believe you are capable of building big, beautiful companies. Hey, I have something special for you for being such a loyal listener because you're here with me all the time. I get asked by a bunch of you, how do I tell if I should buy a business or not? Should you buy a business or not? What price should you buy a business at? How do you structure your deal?

I got you, fam. So I'm going to gift you our deal calculator. Every time I look at a deal, I grab the numbers, plug it in here, and see how much money I could make or lose if I did a good or bad deal. So this is my gift to you. And if you're serious about buying a business, we want to help you. You can talk to my team about if you're a fit for our business buying community or curriculum. No matter what, here's your free gift. And if you need a hand to hold, I got you too. Hey, crew, this is so cool. The podcast is growing like crazy. And it's only actually because of one thing, you. I don't know if you know if you know that. this, but the only way the big deal pod grows is when you share it with somebody else.

We don't do ads. We don't do pay for play. We don't go on other people's podcasts and talk about it. So if you think there was something helpful here, if we made you money, we made you think about your business or life differently, the most beautiful thing you can do for me is share it. And the most beautiful thing you can do for someone that you care about is to share it with them, help them grow alongside you. So please share the pod. That's how we grow. And also tag me on anything you share. I love resharing other builders across Instagram, Twitter, and other platforms. Thank you from the bottom of my heart. You're super important to me.