BiggerPockets Money Podcast - Sahil Bloom: The “X Factor” for Financial Freedom and Why FIRE Won’t Make You Happy

Episode Date: February 4, 2025

Do we focus too much on just one type of wealth? What if the key to a happy life isn’t retiring early, ascending the corporate ladder, or having more money than you know what to do with? Serial entrepreneur Sahil Bloom spent years chasing money, only to find that it didn’t provide happiness—it robbed him of it. Find yourself in the same boat? This episode is for you! Welcome back to the BiggerPockets Money podcast! Today, Sahil joins the show to discuss the core concepts from his latest book, The 5 Types of Wealth. Many FIRE-focused folks believe that financial wealth unlocks time, social, mental, and physical wealth, but Sahil is living proof that this isn’t the case. In this episode, he shares about his own journey from financial illiteracy to financial independence, the different levers he pulled along the way, and how he was able to dig himself out of a rut that was slowly destroying his life. Whether you’re stuck on the happiness hamster wheel, burned out at your nine-to-five job, or lacking in any area beyond money, you’re not alone! Sahil will show you the “x factor” that leads to financial freedom, the best and most scalable side hustles to start, and how to transition from your W2 to entrepreneurship! In This Episode We Cover The five types of wealth explained (and why you shouldn’t focus on just one!) The “x factor” that catapults you from a decent living to financial freedom Why increasing your income is more important than controlling your expenses The number one thing the FIRE community gets wrong about building wealth How anyone can start (and scale) their own online business in 2025 Steps every person must take to lay a strong financial foundation The “safety net” you need when moving from stable W2 income to entrepreneurship And So Much More! Links from the Show Mindy on BiggerPockets Scott on BiggerPockets Listen to All Your Favorite BiggerPockets Podcasts in One Place Join BiggerPockets for FREE Email Mindy: [e-mail] Email Scott: [e-mail] BiggerPockets Money Facebook Group The 5 Types of Wealth  Sahil’s Instagram Try REsimpli, The Only All-In-One Real Estate Investor CRM Software That Helps You Manage Data, Marketing, Sales, and Operations Buy the Book “Pillars of Wealth” Find an Investor-Friendly Agent in Your Area How to Build, Grow, Scale, & SELL Your Online Business (00:00) Intro (01:02) Sahil’s Money Journey (03:18) Building a Financial Foundation (13:29) Leaving the Fund & Moving Home (21:43) The “Scalability” of the Internet (28:09) Structuring His Company (33:18) The 3 Pillars of Financial Wealth (39:09) Riding Out the Market (43:40) The 5 Types of Wealth (46:08) Connect with Sahil! (47:03) Build “Well-Rounded” Wealth! Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/money-604 Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email [e-mail] Learn more about your ad choices. Visit megaphone.fm/adchoices

We are so excited to have Sawhill Bloom on the podcast today. To achieve FI and actually retire early, you often need to have an X factor, increased income, starting a side business, a side hustle, a real estate portfolio, something that makes you stand out. Well, Sawhill not only started his own business, but also created several diversified income streams that were instrumental in allowing him to hit financial independence. But what's most important? A healthy mindset along the way. After all, there is so much more to being wealthy than just the numbers. Hello, hello, hello, and welcome to the Bigger Pockets Money podcast. My name is Mindy Jensen, and with me as always is my X-Factor co-host, Scott Trench.

Oh, thanks, Mindy. It's great to be here. You always bring the Y. Bigger Pockets has a goal of creating one million millionaires. You're in the right place if you want to get your financial house in order because we truly believe financial freedom is attainable for everyone, no matter when or where you're starting or whether or not you found that X Factor already. Sahil, thank you so much for joining the Bigger Pockets Money podcast today.

We're so excited to have you. Thank you for having me. I'm thrilled to be here. Awesome. Could you start us off with where your financial journey, your journey with money begins? Oh, man. I think the most important thing for me to get across is that I do not come from a family where financial independence or money was really a topic that we talked about.

You know, my dad is a professor. He's been a professor his entire life, was on the academic track, very safe, stable career track, but not one where he was doing a whole lot of entrepreneurial things or side hustles or, you know, talking about investing or compounding or any of these topics that you often talk about with your audience and with your families, I'm sure. And so I didn't grow up with like an entrepreneurial bone in my body. All of my friends now that have made a bunch of money in the world of entrepreneurship or with side hustles, when I asked them, what were you doing when you were a kid, you know, they're like, oh, well, when I was six, I founded my first business,

and then I scaled it up, and I had this side hustle, and then I was doing this along, you know, I was, you know, selling cards alongside my high school. Like, I didn't do any of that. And so, if I have been able to create a journey around this, anyone can, because I spent my entire childhood and most of my young adult life, basically screwing around playing sports. I played baseball my whole life. I ended up getting a scholarship to play in college. And I ended up taking a job in the world of finance, straight out of school. So I got done. I graduated from Stanford in 2014, did my undergrad and a master's degree there. And then I basically wanted to take a job where I felt like I was going to both earn the most and learn the most straight out of school. With the premise being,

I didn't know anything about money. I had read about Warren Buffett and sort of learned a little bit about investing. But I really thought that, okay, if I can for the next three or five years really create a foundation of financial wealth building and financial knowledge, I think because of the way compounding works just with like the ability to sort of coast off of a base that you create, that I can set myself up really well for the rest of my life. And so that was really what I did. That was the start of my journey. I joined an investment fund in 2014. It was a private equity fund. So we were buying and selling businesses, and I was an analyst there. Awesome. And what did that look like for you in terms of building that foundation?

Was there, like, were you spending as little as you possibly could and just stacking up cash? Were you trying to maximize income? Was there an investment approach or an X factor? Began to apply at that point? I am very much a simple person. I am not into, like, fancy watches or fancy cars or fancy things in any particular way. and I'm also not someone that tries to sort of like status flex on those kind of things. And so I really lived below my means during those years. But for one thing, which was I really have always valued investing in myself in the context of the place where I live. I have always found that if I spend a little bit more to have a primary residence where my like mind sort of feels

free and open, I generate better outcomes. And so my first job when I took it, I spent a little bit more to have my own place rather than rooming with three or four people. It would have saved me money in the short run to have fewer people, but I figured that if I invested in a slightly nicer place where I could have the headspace to sort of think that I would actually generate more income on kind of a more exponential basis over time. And so that was really the only area of my life where I think I spent more than on paper I probably should have because I was betting on the long term on the income creation that it was going to generate. What did the foundation look like? Was this where you save 10%, 50%, where were you putting these proceeds,

and how are you investing them? Yeah, I was very fortunate in the fact that I had taken a job that was quite lucrative in terms of what you can make straight out of school. So, you know, a typical role in the private equity world straight out of school, like either an analyst or associate level, you're making somewhere between probably $150,000 to $250,000 a year. The flip-s-up, the flip-up, of that is that most of those jobs are in the highest cost of living areas in the world. So, you know, you're talking about living in New York, San Francisco, London, you're living in very, very high cost of living. So my savings rate was probably in the like 20% range if I were to go back and look at the numbers. So it wasn't extraordinarily high because I was spending a bunch of

money on rent and on just general cost of living. But I wasn't spending money on going out. I wasn't spending money on like, you know, sort of vacations. I didn't take a vacation for the first several years of working. I was very much heads down. I was working 80 to 100 hour weeks, really focused on learning and on creating as much value for the people around me as I could. On your question on the investment side, all I really focused on was two things. So my role, because I was working at this private equity fund, gave me the right to invest in our fund on a fee-free and carry-free basis, meaning I was not going to pay the fees that a normal investor would have to pay to access this vehicle that we invested out of. That was a huge

advantage because it meant that these funds, which were at the time returning a 20 to 25% annual IRA, I was going to have access to that as an investment vehicle, which most people will not. And so what I said was, I'm going to maximize what I'm allowed to invest in that. We had a limit on how much we were allowed to invest. I'm going to maximize that. And then every other dollar I invest is going to go into the safest, you know, most boring asset classes. So like I was really going to invest on the other side of the spectrum and just like low cost mutual funds type stuff or, uh, or index funds. I want to go back to that 20% savings rate right out of college living in a high cost of living area. You said, oh, it wasn't extraordinarily high. You're wrong. That's extraordinarily

high for somebody who is just out of college who doesn't really know what they're doing. Even though you're working for this financial firm, would you say that you were like, well, versed personal finance? I think because I was surrounded by people who were talking about finance every single day, a bit of that sort of just by osmosis, I was learning on the fly as I went. And I was very fortunate in that the people in my sort of immediate cohort, my like mentors within the firm who are more junior people who are still some of my best friends to this day, none of them were like the high flying, flashy, big spending finance folks that you read about in books or see on TV. All of them were living very boring lives. Part of that was because we were just

working really hard. There wasn't, you know, we were a small firm. We were just on the come up. And so there was not really a moment where you would have said like, oh, I'm going to go blow $50,000 on a watch. Like it just, it wasn't a thing. It wasn't part of the culture. And frankly, we weren't in New York. And so there wasn't the like status flexing that I think happens when you're in this like hyper, hyper competitive, cultural environment. So that again is another, I don't want to say flex or superpower, but you were, that was a benefit. That was a huge boost that you might not even realize or didn't realize at the time,

that you're not surrounded by these people that you're trying to keep up with who have the BMWs and the Mercedes and the Rolex watches and the fancy suits. And you're not trying to keep up with them. That itself is going to help you, even though you aren't. that's not your thing to, you know, show everybody how much money you're making. It's really difficult for somebody, especially somebody young, especially somebody new to the firm who's trying to get their footing in and fit in with everybody to not fall into that trap, too. Can I go back to the overall story here for a second on this and just kind of pick up, how long were you in this

private equity role? I was at the firm full time for seven years. Hello, my dear listeners. I have a quick request for you. We would like to hit 100,000 subscribers on YouTube. And we're doing really well. We're already up a lot, but we need your help. While we take a quick ad break, you can hop on over to YouTube.com slash bigger pockets money, all spelled out, and make sure that you're subscribed to this channel. Stay tuned after a quick break for more from Sawhill. Tax season is one of the only times all year when most people actually look at their full financial picture, including income, spending, savings, investments, the whole thing. And if you're like most folks, it can be a little eye-opening. That's why I like Monarch. It helps. It helps

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Audible alone, and I still regularly re-listen to the highest impact titles. Lately, I've been listening to Bigger Leen or Stronger for Fitness, the Anxious Generation for Parenting Perspective, and several Arthur Brooks' audiobooks that have been excellent for mental well-being. What makes Audible so powerful is its breadth. Beyond audiobooks, you also get Audible Originals, podcasts, and a massive back catalog across business, health, parenting, and more, all accessible in one app. If you're looking to turn everyday moments into real progress, Audible has been indispensable for me over over 10 years. Kickstart your well-being journey with your first audiobook free when you sign up for a free 30-day trial at audible.com slash BP Money. All right, welcome back to the show. We're joined by Sawhill.

So to extrapolate a little bit, you know, these roles started a high compensation and they scale very nicely. And private equity returns were phenomenal from 2014 to 2021, right, during that seven-year stretch. So is it safe to say that your income exploded over that time and that you were able to invest a good chunk of that in these very high return funds for that time period? And that was a major factor in your wealth journey? Yes. I mean, your income exploding. Explosion is probably an overstatement. The way the career track typically works in the world of private equity or even hedge funds or venture funds would be your income would sort of steadily rise, but, you know, to very high levels on an objective basis. You know, by the time you're

fine a five or six years in, you're probably making from a base compensation standpoint, somewhere in the half a million dollars range, you know, plus or minus depending on how big the fund is. We weren't a particularly large fund, so it was kind of in that, in that ballpark. And then the real driver of long-term wealth is your ability to invest in the funds with your own capital, and then also your carried interest in the funds, which is your percent of the profit share of the funds. So these funds make money via a percent of AUM management fee. And then on top of that, they make money by taking 20-ish percent of the profits they generate from investing the money. And that can be really large, because if you just do the math, like if you, you know,

take a billion dollar fund and you say, okay, I'm going to double the value of that fund, and I take 20% of that, that's 20% of a billion dollars. So you make $200 million in profit share at the fund level. That could split up among all the people at the fund. Obviously, the founding partners take the most of that and it trickles down to the little folks like I was at the firm, but it's still a tiny percentage of $200 million is still a lot of money. And so that is the real wealth driver at these firms. But you have to stay for a long, long time to see those returns because it takes seven to ten years for it to all vest and for you to be actually given, you know, when you sell the companies, get these compensation measures. The last thing I'll say is some firms have a really attractive thing, which is that you are allowed to invest your retirement plan into the fund on a tax-free basis.

That is like an enormous wealth creator for a lot of people that stay in those career tracks for a long time because it means that you're rolling over gains into a 20% vehicle. tax-free over long periods of time. So when you look at, you know, people like Peter Thiel, who's like has this famous like, you know, Roth IRA, like the back, the loophole around that, rolling things over tax-free at a high rate of return is an extraordinary wealth creation measure. Two and 20 is the famous phrase, right? Two percent, if you have a billion dollar, a firedecky firm raises a billion dollars, they'll charge two percent of that or 20 million dollars to pay the salaries of the team and they'll pay 20 percent of the gains, which if you double it, like you said, it's $200 million, $10, X that amount. So that's

that's the real driver and kicker in this. And to get a private equity job at a promising fund out of college, you know, a lot of things go into that, I imagine. And so this was not an accident, right? This was a situation you set yourself up for and that you put in 80 to 100 hours a week for six, seven years in order to access and realize the most of that opportunity. Is that right? Yeah, I worked very, very hard. I would say that I was fortunate in landing the role straight out of school. I probably did not have the same track record of internships. What I did have was really, really high, you know, sort of ability to engage in teamwork and some of these more like behavioral skills that the firm that I was joining was really going to value. And that was because the type of

investing we were doing was a lot of family businesses, you know, smaller medium-sized businesses where relationship building was actually more important than financial modeling. And so while like a Blackstone, a KKR, Carlisle, these big private equity funds really, look for people who are going to be able to come in and do the financial model the absolute fastest. The firm I was joining was much more leaning into people that were going to be able to build relationships with these companies. So in 20, I'm gathering around 2021 is when you left this profession. Can you tell us a little bit about your transition out of private equity? Yeah. And this is, you know, a big part of my journey and my own story, which is as the years started to progress in my

own career and as, you know, I sort of started getting a bit more senior, I started to become very narrowly focused and almost obsessed with accumulating financial wealth as the sole exclusive means of achieving happiness in my life. That was very much my own sort of narrow obsession and priorities. There was nothing in the firm, nothing in the group of people that I was around that I would say contributed to that. It was my own narrow myopic focus on like this making money being the path to me achieving happiness. And I kept convincing myself that, you know, the next bonus or the next promotion or the next thing, I was going to feel great on the other side of that. And every time it would come, I would inevitably sort of feel that momentary high and happiness

and then immediately reset to saying, like, is this it? You know, what's next? What's the next thing? And unfortunately, along that way, I had allowed a lot of other areas of my life to suffer. I had so exclusively focused on money that all of these other areas of my life had started to deteriorate. You know, my relationships, first and foremost, with my parents, I was never really seeing them. They lived 3,000 miles away with my sister. My wife and I were struggling to conceive at the time. That had created a strain on our life. You know, my health, I was drinking a lot, six, seven nights a week. My mental health was suffering. So all of these other areas of my life had started to suffer because I was so focused on this one thing and thought that everything else

was sort of a distraction. And in 2021, I experienced kind of all of that come to a head. I had a conversation with an old friend who asked me how I was doing, and I said that it had started to get tough, being as far away from my parents as I was, not seeing them very often. They were getting older. And he asked how old they were. I said mid-60s. He asked how often I saw them. I said once a year. And he just looked at me and said, so you're going to see your parents 15 more times before they die. And I remember just feeling like I'd been punched in the gut. I mean, the idea that the amount of time you have left with the people that you care about most in the world is that finite and countable that you can place it on a few hands, I realized in that moment that something had to change. And I told my wife the next day that I thought we needed to make a move.

And within 45 days, I had left my full-time role at the firm. We had sold her house in California and moved 3,000 miles to live closer to both sets of parents on the other side of the country. this moment of inflection when all these things are happening here, how are things going at the fund in a general sense? The fund is doing great. And to this day, yeah, the fund continues to do great. There's no issue going on at work that caused this year. Now, what was the lifestyle like that you were leading at that point? And was there any reduction in standard of living with the transition over that from, you know, 15 days before the decision and 60 days later after you had settled in 3,000 away in the other state.

So standard of living, we had a nice house that we had built in California in 2019. You know, standard of living with relationships was pretty negative, partially because COVID had hit, and we were basically stuck at home and locked down in California. So my social life had taken a big hit, you know, part by my own doing, part by COVID and things that were happening. It was pretty lonely. In terms of reduction, you know, the shift was, you know, moving across the country. We got a new house on the East Coast. I was very fortunate in the fact that, like, I had worked really hard for seven years and built a really nice investable asset base and a financial base where I wasn't scared for the like two-year window to come. You know,

I sort of viewed it when I was making this transition as I didn't come. I didn't go to business school. But after two or three years working in private equity, the traditional track is you go to business school and then you come back after. The firm pays for you to go to business school and then you come back or you go down a different path. And I had explicitly not done that. I had worked during those years and continued to make money. And so my thought when I left was let me go see what else I can do. Let me see if I can create my own thing with, you know, and I'll talk about it, but some of the different side hustles, different things that I had been tinkering with over the prior year since COVID started. It's,

see if I can build something. And if not, it was a two-year business school stint, and I'll go back and take another job in the world of finance closer to my parents and being closer on the East Coast. That was sort of my mindset when I went into it. So there wasn't a drop in our standard of living or our lifestyle. Awesome. And what was your investment portfolio like in terms of the allocation? And specifically, how much cash did you have on hand in terms of monthly or annual spending when you made this decision? One of the first things I did when I started my career was to create a one-year rainy day fund. And that was probably one of the best decisions I ever made financially. I am someone that believes that there are certain things that you can model on paper and then there

are certain things that are just nice for you as a human being for your peace of mind based on what you need. I'm someone that is naturally a little bit paranoid. And so I knew like if someone recommends typically three to six months as a rainy day fund, I was like, I'm going to have a year. I'm just going to set this aside in cash. And at the time, holding money in cash made no sense because there was no yield on it. Now, obviously, it's a little bit different. But I had a year set aside, you know, in monthly spent, which is a really comfortable place to be if you're going to make a transition. To be clear, I wasn't taking my income to zero by making this change. I, when I was leaving and I wasn't joining another fund, my firm offered for me to remain as an advisor to some of the companies that I had been involved in. So I was going to continue having income as a result of that. And then anything new that I was doing, I started a newsletter that was monetizing. There were some things that started happening. So it wasn't as though I went to like, you know, a 100% burn rate and I was just losing all of our monthly expenses. That would have made me feel a bit uncomfortable in making the decision. There were things that made the decision a little bit less, a little bit

less scary. But yeah, having the one year rainy day fund was really helpful. It's not an always rule, but it's generally the rule that these life decisions seem to coincide with folks who have that one, six months, one year, maybe even two year cash position. And I think that the point you made about that being the best investment you've made is spot on. Like there's the returns on that in general quality of your life. I always wonder, leave the question out there, does the decision happen if that cash if that cash reserve is not there in the same way and and I think the answer for a lot of folks is no but it's again it's not a rule or it's not as a hard rule it's just a it just seems to be the tendency for folks that make decisions like yours I think the combination between having that

cash position and then also knowing that we could reduce our monthly expenses to a bare bones minimum if we needed to uh was really comforting I like neither my wife or I we're very aligned in money values, which, by the way, like, number one life hack in the world is marrying someone with whom you're aligned on your money values because she's not into fancy things. I'm not into fancy things. We love having a nice house. That's our number one thing that we really like. We love, like the place where we live, we want it to be nice, but we don't do jewelry. We don't do watches. I mean, this is embarrassing for me to admit. I have not gotten my wife a single piece of jewelry since her wedding ring. We got married eight years ago. We just, we don't, that's not the way that

We express love. We like going on trips together and doing other things like that when it's a shared experience. And so as a result, we knew that our monthly spend could be very, very low if we needed it to be. You know, and we didn't have, we didn't have our son at the time. And so that's another, that was kind of another lever of safety in making that change. Can you tell us a little bit about your journey with money since that move and the businesses you've built and kind of give us a little bit more about this X factor concept? Shortly after making the move, I built and had, had started this newsletter. So I had originally started writing on Twitter in May of 2020, right in the middle of COVID. Really, it was like just on the weekend, I was kind of writing

these threads, these posts. And I had grown the platform from 500 or so followers to about 100,000 or so by the time May 2021 rolled around when I was leaving. I had converted a bunch of those people to subscribe to this newsletter that I had started, which I called the Curiosity Chronicle, the idea of kind of pursuing curiosity and sharing things that I'm learning. And that newsletter, in May of 2021, when I made that shift, was about 15,000 subscribers. And I didn't know anything about the media business. But I figured that I could see if I could get a sponsor for that newsletter. And so after I made the shift that I was no longer at my job, I texted a few friends who had

startups and asked if they would be interested in sponsoring an issue. And one of them took me up on it and paid me $500 to send out this sponsor snippet at the top of this newsletter. I was sending it one time a week at the time. And so I was like, okay, it's $500 a week, you know, call it $2,000 a month. I was like, what if I send it twice a week? Okay, I just doubled the income from this thing. And that was my first interaction with the scalability of the internet and of your ability to reach people, because I just had this realization that as I grow the subscriber base and if I increase the surface area of the amount of send that I send, the income of this thing will just scale and presumably scale kind of infinitely

or at least to, you know, to some high level. So that was really my first interaction with building a new business. It was like that idea. Alongside that, I had a bunch of people that started approaching me asking if I could help them, you know, with kind of writing on the internet, growing their platform, you know, Twitter, LinkedIn, newsletters, etc. A bunch of businesses, founders, etc. So I set up a sort of consulting company effectively where I would help people with that. And it was a high ticket service. I would charge a lot on a monthly basis, call it like $5 to $10,000 a month to help people operationalize building out a content engine within their business or for these founders.

And it turns out at that ticket price, you just don't need that many customers to make, to like replace the income that I had previously had from my old job. And so suddenly I was sort of in this world by fall of 2021 where I was actually making more money on a monthly basis income from those two things than I was at my old job. I didn't have the same carried interest and wealth creation thing. But from an income standpoint, I was actually making more. We have to take one final ad break. But first, I want to tell you about Momentum 2025, BiggerPockets Virtual Investing Summit. The last day to enroll is February 10th.

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you know that that what was actually what was the quality of life difference in terms of hours for that income because that's the big trade you made here right is something about the quality of life the life life was all about making maximizing money surely the carried interest would have been potential the theoretical potential for the carried interest was much higher than what you were doing here but tell us about that the happiness factor in the other areas of your life and how that transformed no job will ever pay you enough to be far away from people you love. That's the best way that I can put it. I was suddenly in this world where I was surrounded by people I loved. That number 15 times before my parents were dead turned

into hundreds. I mean, I saw my parents several times a month. I continue to see them several times a month. The most important thing was when my life came into alignment, when my stress levels dropped and when I, you know, felt a level of clarity and calm in my life, my wife got pregnant. and after two years of struggling to conceive, we got that incredible news, and so many things in life just started to fall into place. You know, I had the freedom to focus on my health again. You know, I wasn't working the 80 plus hours a week. I was kind of, you know, leaning into things that I really found energy in. So I was like writing is my favorite thing in the world. I was getting to write a lot. You know, I was getting to work with founders of these companies directly. I was investing in some of those

companies personally, I was really working on things where I felt like I was kind of the captain of my own ship, which just felt really good. And it was the first time in my life, and I had had no plans to do that. There was not an entrepreneurial bone in my body. And getting to lean into that, I just found I every single day was waking up with real energy for the things that I was getting to do. And my life started to improve all around it. Was it just you or did you have employees at that time? Early on, it was just me. And to this day, it's just me that writes and creates all the content, because that's my favorite thing. That's what I want to do. I want to spend time writing. Now I have a team, you know, at the holding company level of my structure, which we can talk about. I have a team and there's people that, you know, are kind of working on things that, that I'm not great at, like, you know, dealing with all of the optimization around ads and funnels and segmenting and video editing and all of the other things that I have no competency around. But early on, it was just me. Yeah, I'd love to hear about how your company evolved and what the structure is today and

what's next. Yeah. So today, I have everything structured in what I would refer to as a holding company. Can you introduce it as well, like what the holding company does? Like, what is the mission, the purpose of the whole enterprise here? Yeah. So the holding company that I have is, it's called S. Bloom Media Holdings. And the entire idea is for me to be able to leverage the different things that I'm sharing out in the world, all of the media properties that I'm involved in, whether it's the book or newsletter or any of the social media platforms, to both reach people and create ripples through the content and then also to accelerate companies that I own either through, you know, significant minority ownership stakes in cash flowing larger companies or through my venture fund where I invest in early stage technology.

companies. So today, the holding company sort of sits as like a halo on top of a bunch of companies that sit below it at the actual holding company level. That's where I have my book, my newsletter, any other monetizing media assets that sort of sit up there. The newsletter today reaches 800,000 or so people two times a week still is how much I send it. You know, newsletter sponsorships now are kind of order of magnitude $10,000 per cent. So you can think about how it's scaled, from the $500 when I sent the first one on through where it is today. Same two newsletters that you send every single week, but as I said, when I first realized it,

the scalability of these things is incredible as you reach more and more people. Below that, there are a handful of significant minority-owned cash-flowing companies. So I mentioned earlier that sort of consulting operation that I set up to help people with building out their content engines. That is now a company that has a CEO and a team, running it, and I own a chunk of that. There's a newsletter growth operation business. There's talent business where we place talent into growing companies. There's a web design and development business. There's a handful of others that all sort of exist underneath and are owned anywhere

from 10 through 50%. They all have CEOs. They all have operators. They have teams that are running them on a day-to-day basis. My set of responsibilities is strategy. so I help from kind of a board level strategic oversight and then also driving business to those companies. So if people are coming to me looking for insights on newsletter growth or how to do any of these other things, I actually have companies that can help people with those exact things. So kind of lead generation. Those are all high ticket services companies for the most part and are all cash flow generating. So they pay out dividends every month or every quarter on the basis of the cash flows they're generating.

And then the final thing that's a piece of my holding company is a venture fund called SRB Ventures, $10 million fund that I raised in 2022. I had done a bunch of startup investing personally over the years, just out of my own capital. You know, I had the networks from the Stanford days, and I'd continue to build on that. And so I ended up raising that fund from a bunch of investors and have been investing out of that since 2022. You just said a lot of things.

How many hours a week are you working? Well, you're catching me right now in a very crazy time because I'm in the midst of launching this book. So I'm probably working right now just as much as I worked as an analyst in my private equity days. Fortunately, I'm working on something that I really love doing and that I feel a real purpose and mission around, which means that it feels quite easy to do that. But in normal times, you know, probably somewhere between like 40 and 60 hours a week, depending on what it is. But I really think, you know, there's a difference between time and energy and working 60 hours a week on things you hate is significantly more challenging than working 60 hours a week on things that really provide energy to you. And I get so much energy from seeing how the ideas that I share can positively impact people. I'm sure the same way you guys do. You know, like being able to hear from your listeners how they've changed their life on the back of something that they've heard from you.

I mean, I can't imagine a better use of my life than getting to do things like that. It feels incredible that I'm so grateful for the fact that I get to do stuff like that. And so I do work a lot, but it's because I really like what I do. That really matters. You said working 60 hours at a job you hate is infinitely worse than working 60 hours at a job you love. I'll give you working 40 hours at a job you hate is infinitely worse than working 80 hours at a job that you love.

Because when, what is that cheesy phrase, when you love what you do, you'll never work a day in your life. Yes, but, or yes, and it's also true. I have had jobs that I really did not even want to get up in the morning. Every time the alarm went off, you're like, oh, five more minutes, please. And this job, I just pop out of bed and I'm ready to go. I'm so excited to get to work because I get to talk about real estate and money all the time. This is like a dream job. You have two frameworks that I want to dive into here, one around these kind of pillars of financial wealth,

and then one around these levels of financial wealth. Can you introduce us to those and tell us about those and tell us about what's in the book as well? So the pillars of financial wealth, within each section of this book, within each type of wealth, I sort of lay out what I view as the three pillars of that type of wealth. Within financial wealth, those three pillars are quite simple. Income generation is one that is kind of your cash inflows that you are generating from primary employment, secondary employment, side hustles, whatever it might be. It is expense management, it's the actual cash outflows from spending money on, you know,

things, experiences, taxes, any cash outflows that you have. And then the third is long-term investment. It is taking the gap between the cash inflows and the cash outflows and investing it into long-term compounders, things that are going to compound over the long-term in your financial life. That sort of simple model of growing your income, managing your expenses, and investing that gap is how every single person in the world that has made a lot of money has done it. There's different variations on how it happens. It might come from a windfall event. It might come from just steady

rises in income. It might come from side hustles, whatever. But basically, that's what it is. You're generating a gap. You're investing that gap into things that are going to compound over the long term. And so complicating it beyond that ends up becoming a dangerous thing. You actually don't need to. You just need to think about how am I going to do those three things well? How am I going to grow my income. Basically, that comes down to building skills and then leveraging those skills. How am I going to manage my expenses such that they grow slower than my assets than my income is growing, rather? And then how am I going to simply and basic invest my gap in something that is going to stack and compound for the long term? What then are these levels of wealth that you

describe here? And also, I have a question of, do you feel like there's a specific time and place to apply each of those pillars? Like, is there a better, is there a time in life when it is way more important to apply frugality than income or investing? How do you think about applying the, you know, or applying the focus in those areas? And then how does that transit to these levels of wealth? I think that the basic principle that is true is that you can only manage your expenses so much, but you can grow your income infinitely, effectively. And so overly focusing on saving the $2 here, the $3 here, is actually energy that you should probably focus on growing your income. Similarly, overly focusing on trying to generate an incremental percent return in your investments

is energy that you could spend on focusing on how to make twice as much income. I think about this all the time. When I go and mentor young people, you get someone that has $100,000 of investable assets and an $100,000 income level. And they're spending all of this time and energy worrying about how to, to generate 10% returns versus 8% returns on the 100,000, rather than how to turn the 100,000 of income into 200,000. And if you just think about the pure math on that, it's like the 100,000 to 200,000 it is a hundred percent return on what you're making in a year. The extra 2%, it's $2,000,

right? It's 2% that you're going to generate on this asset base. On top of that, you're probably not going to outperform the market over a long period of time. And acknowledging that and just appreciating that you can just ride market returns to an extraordinary wealth bucket, you will focus more on the income generation, on the skill building and on the ability to leverage those skills in different unique ways. For that reason, I think that really focusing on building those skills and on figuring out different ways to leverage those skills across your primary employment and then with different side hustles that might earn you some side income is probably the most strategic path for most people to achieve financial independence.

It is very hard to cut your way to financial independence. I also do wonder, though, that the person with $100,000 or even more extreme, the $10,000 in assets that's super focused on etching up that extra return, something about that mindset, though, leads those folks to end up earning more money or saving more money because they think about from an investment perspective. So I completely agree with the framework around there. I remember of being that person obsessing over my $10,000 in the Chinese fruit juice company that did not go super well, trying to get excess yield. But that I think that the fact that I was so interested and passionate about investing also just like made me want to earn more and save more so that I could invest. That is a very good point. You know, under the like Charlie Munger piece of wisdom that success follows interests. And the fact that you were that interested in something and you were willing to lean in it and learn about it actually probably uncovered new and interesting ways to make money. down the line as well. Yeah, I mean, come on. How did I lose money, though? It was trading below net asset

value. I saw that way too many times at private equity, by the way, where like we would try to outsmart a bad market. I would say like the single thing that I focus on now as an investor, you know, my venture investments or my companies or anything else that I'm doing is the macro conditions of a market because you can, you cannot fight a bad market. You can have a great team and a great thesis for a company, but if the market is sort of like declining or flat, it's so hard to win and make more and more money and grow your earnings. But you can be an okay company with an okay thesis, an okay team in a great market, and you can capture your share of the market and just do quite well over the long term and grow earnings. And so I just focus more and more now on,

you know, investing in great markets. So let's play that out for a second here. I know this is a tangent that, you know, they used up in a whole can of worms here. And we're, We're trying to dissect the really, really high-level macro themes right now before we get into the smaller markets, which I think you're meaning like this market is growing and this is a good venture capital investment because consumer interest is growing here. But when we were thinking about this, Dave Meyer, the host of the Bigger Pockets Real Estate podcast and I were thinking about this, we were talking about if we zoom out in 2024 and look at like what happened in the financial markets at the highest level.

Stock market increased 24 percent and is now trading at close to an online. all-time high price to earnings ratio. Gold grew 30 went up 30%. Bitcoin's up 115%. The 10-year treasury yield went up about 18% year-over-year. And real estate went nowhere. You know, like the prices went down or rents went flat. And that led me to think about reallocating my portfolio, which I did from the index fund. I sold a big chunk of my index fund portfolio and putting it into real estate. I don't think that's what you mean when you think about markets growing or there. But I'd love a reaction to that thought process and then a definition of how you think about markets and investments in venture companies per the $10 million fund that you referenced earlier. Yeah, I find that when I

try to outsmart things or think too strategically about these things, I'm like, I sort of like to know where I'm an idiot on stuff. And I know that I'm an idiot on. on thinking about like perfect, you know, how to rebalance my portfolio and how to spend time on that stuff. And so I just don't. I'm like, I just know that if I try to do those things, I'm not going to do well with it. I just assume I'm not going to. And so I literally just dollar cost average into index funds. And I'm happy to like ride whatever ups and downs they have because I know I'm going to hold these for the next 30 or 40 years. It's like it's just going to continue to build. I'm going to borrow money against it probably in the future. And I hope I never have to sell.

it and pay taxes on any of it. And so I think that when I think about allocating into different asset classes, I think about net new dollars versus reallocating things I've already invested. Every time I make an investment, my operating thesis in my mind is I'm never going to sell this. Am I happy making this investment if I'm never going to sell this investment? Usually when the answer is no, I'm better off not making it because I am not comfortable in the long term thesis and what this is. And so that is a very like old school, probably like somewhat of a Buffett mongerism mindset around it. But that's what works for me from a headspace standpoint, mainly just because I want to take all that headspace that it would consume for me to think about those things

and put it into assets that I know I have control over, like the ones that I own and things that I'm actually involved in the operations of. So that's what works for me as I think about that. When I talk about kind of investing in good markets, I'm really referring to, like in my private equity days, I'll give you an example. There was a company that we were looking at in the e-commerce space. They were selling sort of like home decor products, e-commerce. That was, it was like an okay business. You know, the actual operations of it were kind of okay. Team was okay. But the market was growing at 20 plus percent per year. You know, in a broader like GDP growth of a 2%, 3% GDP growth environment, the market was growing at 20, 30% because more and more

of home decor was shifting to online purchase from traditionally being a totally in-store thing, like buying rugs. It was the first time in history that people were buying rugs online and getting them shipped to their house. And so all of a sudden, this market was booming. And that as a thesis would have been a great place to invest money at the time because it didn't really matter if the business wasn't extraordinary or exceptional, what really mattered was they could be okay and ride this rising tide that was happening for the next three to five years. And like that company, as an example, I think grew earnings from 17 or so million when we looked at it to like 70 million over the course of, you know, three to five year time span. If you had put a little bit of

leverage on that when you bought it, you probably would have, you know, made 10 times the money that you put into it. Awesome. So those returns would floor. I can't, I can't, I couldn't resist on a terrible pun for your home decor and carpet business here. Sorry. That was quite good. It was good enough that I completely missed it. We'll keep moving here. Last question before we kind of adjourn here, can you tell us about the five types of wealth, five types and five levels of wealth here that you, the framework that you have, introduce us to that and tell us a little about the book as well. Yeah. So two separate things here. In the financial wealth section, I have this idea that there are five levels of financial wealth building, you know, on from kind of level one, which is just your

baseline needs being met, food and shelter, on through level five, which I consider to be the level where the assets that you hold are producing significantly more income and cash flow than what your monthly expenses are. So like true financial independence, all, you know, needs are met. You can do whatever you want. And your pathway through those levels is really what you're talking about when you're talking about your journey. You're kind of focused one level at a time. It's kind of like a video game. It's kind of a fun way to think about that. journey that gives you these incremental steps that you're working towards. The five types of wealth is sort of the macro theme and the title of the entire book. And the whole idea is that the way that

we've measured our lives is broken or at least incomplete because it has historically and culturally just been focused on money. It is the only way, the only type of wealth that we've ever considered. And unfortunately, while money isn't nothing, it can't be the only thing. I saw that in my own life. Money had become the only thing that I focused on at the expense of all of these other areas. And there are these other types of wealth that contribute to living a great, happy, healthy, fulfilling, wealthy life. And so the five types of wealth that the book considers are time wealth, that is the freedom to choose how you spend your time, who you spend it with, where you spend it, an awareness of time as your most precious asset. Social wealth is the idea

of your relationships, the people you are surrounded by. Mental wealth, that's It's all about your purpose, your growth, your ability to create space to wrestle with some of the bigger unanswerable questions of life. Physical wealth, which is all about your health and vitality. You know, health is wealth. And then financial wealth, which we've talked about at length on this podcast. And specifically with financial wealth, it's the idea of really understanding what your definition of enough looks like, what that life actually looks like to you. because in the absence of that knowledge, in the absence of the understanding of enough, you just chase whatever more the world is telling you that you need.

That is the journey of Bigger Pockets money in a nutshell, is to figure out what that enough level is, get there, and then begin that journey of figuring out what's life beyond work in a general sense or beyond the need to work to fund that. So love it. And can you tell us about what the book is called when it comes out and where people can find it? Yeah, the book is called the Five Types of Wealth. You can find it anywhere books are sold. I'm always a big fan of supporting your local bookstore. If you have one that you love, obviously you can get it on Amazon, Barnes & Noble, anywhere else. And you could find more information at the Five Types of Wealth.com.

And you could find me at Sawhill Bloom on any platform. Well, thank you so much for coming on Bigger Pockets Money Day and sharing your story. This was a wonderful, wonderful conversation to have with you. I think folks learned a lot and a lot of good perspectives that you share here. A lot of wonderful frameworks that you bring to the table in terms of life and wealth building. So thank you. Thank you. Thank you, Sahel, and we'll talk to you soon. All right.

That was Sahel. Bloom. Mindy, what did you think? I thought that that was very interesting. I have been giving a lot of thought without actually putting a name to it about his five types of wealth just recently in conversations that I've been having with Carl. And the time wealth is absolutely the most important thing. You can't do anything.

The clock always keeps ticking. I recently saw that movie Interstellar where they talk about time. time warps and, you know, the theory of relativity and it was kind of went way over my head. But here on earth, we have a clock that keeps ticking and keeps moving forward with no way to go backwards. And the freedom to choose how you spend your time is so important. But also social wealth. I mean, what are you doing with your time if you're just sitting at home alone doing nothing

all the time? Social wealth, your relationships, mental health, I'm sorry, mental wealth, your purpose. We just had Doc G on with his new book, The Purpose Code, and that book is so, so good at walking you through figuring out what your purpose is going to be. Physical wealth, Scott, I started going to another gym. I started going to a gym last week, or I'm sorry, last year, and it closed on December 30th. It was so disappointing. I know. Yeah, I'm like, what?

How does a gym close? Turns out Longmont has a lot of gyms. So I found a new gym. I've been going. I can't say that I love it, but I love the way I feel when I'm done. And obviously, financial wealth, which we have spent a lot of time on. But, you know, this show talks about the financial wealth. It doesn't really talk so much about time wealth and social wealth and mental wealth and physical wealth.

And but those are all part of being a wealthy person, a well-rounded wealthy person. It's not just about money in your bank. And the rest of his story was fascinating too. But that really, really hit with me. Yeah, I'm a big believer in this. I see this pattern a lot. And Sahel is a great example of this where folks, you know, go well past the point where more money really incrementally has an impact on their happiness or, you know, or lifestyle. And once they actually make the change and pursue the options that that break.

them, they're able to pop up and think about more of these other areas of life in a different way. And that's like kind of sad about capitalism in America in 2025, is that for a lot of people, it kind of takes that reality to take place. So I think bigger pockets money, you know, we need to enable that for more folks so you can get over the finish line here and have enough assets to well more than cover your lifestyle needs so that you can pop out and think about those other things. And I don't think we will pretend to have a lot of answers on how to have fitness, although my next book title, after Set for Life, will be Sweat for Life.

So look at that for that in 2027 here. I don't think we pretend to have a lot of answers in all those other areas on there. I hope that folks view us as a means to getting to that point so that they can really begin that next part of the journey on there and focus on those other levels, those other areas of wealth outside of that. Yeah. Well, I have a suggestion. Don't do it like I did it.

Carl and I were just like Sawhill and his wife focused on the money. And well, maybe not his wife. Just Sawhill was focused on the money and focused on the money. And all of a sudden he's like, I'm only going to see my parents 15 more times in my life. Something has to change. And once we reached financial independence, we looked around and we're like, oh, that wasn't a very enjoyable journey. Focus on your time during your journey. Focus on your relationships during your journey, your mental health, your purpose, your physical

health. Focus on all of these things, not just the finance aspect of it, because we might have retired, or Carl might have retired, you know, a year later with a much more enjoyable journey. And because of that time thing where we don't have go back in time doovers, we can't go back and see if we would have had a better journey if we would have done it, right, done it differently the first time. Your advice is wonderful and people should take it. And for the many people out there who will definitely not take it and will still obsess about the money, my advice to you would be to just know the finish line and when you get there, make the pivot on that front. Make sure it's not

decade away. Make sure it's just a few years away and do it like Sahil. Do it like Sahil did and make that transition and get to work on those other things because time is finite. Mendi's answer is better. But if you can't do it, do that, just define that finish line and get there and then make the pivot, make the change. Yeah, and don't keep pushing the finish line. Really do your research and figure out what your finish line is and then don't keep pushing it. Figure out what you want to do once you hit that finish line. And I mean, you can always change your mind. But the one more year and one more, you know, oh, just a few more dollars and oh, I'm not sure if the 4% rule works. And, you know, keep changing all of this. then you're never going to be done.

Love it. Well, should we get out of here, Mindy? We should, Scott. That was an awesome episode. And that wraps up this awesome episode of the Bigger Pockets Money podcast. He is Scott Trench. I am Indy Jensen saying, can't linger, wedding singer.