BiggerPockets Real Estate Podcast - 481: Build an Unstoppable Real Estate Portfolio with the “Core 4”
Episode Date: June 27, 2021David Greene is great at coining new terms, just like his co-host Brandon Turner. Today we talk about the “Core 4” of any successful real estate investor's team. This includes the agent/deal ...finder, the property manager, the lender, and the contractor. Without these Core 4, you’ll have trouble building a real estate empire, especially if you’re doing so long distance. The good news? Even if you’re a brand new investor, you can start building out these relationships today! With the help of BiggerPockets, you can find agents, lenders, property managers, and contractors. You can also head over to the forums and chat with other investors in your area, get their take on who’s the best in the business, and use their referrals to grow your team. Are you an agent, lender, contractor, or property manager? Great! Brandon and David drop some tips on how you can attract the best clientele that will help you grow your businesses as well. The most important part of any of this is having open, honest, consistent communication with your team members and making sure nothing is falling through the cracks so everyone knows exactly what they should be doing. In This Episode We Cover: What the “Core 4” is and why it’s crucial for all real estate investors How to find an agent using BiggerPockets’ agent directory What agents can do to find clients that will close many times over Why you should never “just go for the rate” when comparing lenders Why a great property manager should be out of sight and out of mind Choosing a contractor who ISN’T just an “order taker” And So Much More! Links from the Show BiggerPockets Forums BiggerPockets Youtube Channel BiggerPockets Pro Membership Real Estate Investing Calculators Beardy Brandon BiggerPockets Podcast 425: Focusing On Your $10,000/Hour Tasks (And How to Outsource the Rest!) with Benjamin Hardy BiggerPockets Podcast 423: Who Not How: Stop Doing the Things You Hate, Free Up Time, Be Happier and Richer with Dan Sullivan BiggerPockets Podcast 475: 50x Your Revenue By Focusing on ROR (Return on Relationships) with John Ruhlin https://www.biggerpockets.com/show481 Learn more about your ad choices. Visit megaphone.fm/adchoices
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This is the Bigger Pockets podcast show 481.
A lot of people look at them like they're completely independent components.
Well, you're my lender and you're my contractor and you're my agent.
No, when you get into this, they all have to connect with each other.
Your contractor needs to be able to get out there and give you a bid before your inspection
contingency ends, which your agent is going to be managing.
And the lender and the agent have to work together.
And oftentimes, like, you won't answer phone calls from your lender when they ask you for
something.
But if your agent says, if you don't get this to him by end of day to day, you're losing
the whole deal, then you will.
So that chemistry is also very important when you're picking the pieces.
You're listening to Bigger Pockets Radio, simplifying real estate for investors large and small.
If you're here looking to learn about real estate investing without all the hype, you're in the right place.
Stay tuned and be sure to join the millions of others who have benefited from BiggerPockets.com.
Your home for real estate investing online.
What's going on to everyone is Brandon Turner, host of the Bigger Pockets podcast here with my co-host, Mr. David.
green. What's up, man, in the sea shed again? Yes, we are. This is where the magic happens.
This is where the magic happens. And we sit awkwardly close talking to each other.
Staring at each other's eyes. It's a little weird. Today we're going to talk about building a team
when you're a solo investor. In other words, what that means is if you are a real estate investor who
is just getting started. Maybe you're trying to buy your first deal, fifth deal, tenth deal,
but they're smaller deals. What to talk about the team you need to build? Specifically, we call that
the core four, the core four, which are your deal finder, your property manager, your
lender and your contractor.
All right.
So we're going to talk about those today.
But first, let's get to today's quick tip.
So quick tip today is we're going to talk a little about finding a real estate agent.
Bigger pockets just overhauled our agent directory.
It's pretty cool right now.
You can actually go to bigger pockets, go to the network tab, go down to agent.
Now, this is totally free, by the way.
Just go to agent and then type in your zip code or your city.
And all agents in your area are going to pop up there and you can contact them right
there.
You can see details about the agent.
It's really cool.
Even if you don't need an agent, go check it out right now.
And if you are an agent and you're like, well, how do I get on?
that directory. How do I get there? You can find out more information at, do you know the URL?
I go to network and then I click on agents. If you are an agent, what do you do? I think it's
dot com slash premium. We're going to say it's slash premium. If not, we'll make that URL work.
So if you are an agent, you want to be listed there, go to biggerpockets.com slash premium and you'll
learn more about that. So cool. All right. Well, ready for today? Some good stuff to get to get
into today. We do. We got a lot of good stuff today. You've upgraded how to buy properties,
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Managing properties can feel like a full-on circus.
You're juggling vendors, tracking payments, chasing approvals across multiple properties,
and maybe a few HOAs, all while trying to keep tenants happy and owners confident.
One delay can throw everything off, and suddenly your day is all clean up, no progress.
That's why hundreds of property managers rely on bill to streamline their finances.
Bill for property management lets you add all your properties, assign permissions, pay bills,
and receive payments quickly and efficiently, without the usual bottlenecks.
It syncs with platforms like QuickBooks, Zero, NetSuite, and Sage intact, so your accounting
stays aligned. You can automate bulk payments across properties and HOAs.
Choose flexible payment methods like Same Day ACH, International Wires, Card, or Check,
and set custom roles in approval policies.
There's even a dedicated bill inbox for each property to keep everything organized.
Ready to simplify your workflow, book your free demo at bill.com slash bigger pockets,
and get a $100 Amazon gift card.
That's bill.com slash bigger pockets.
A lot of property managers think their job is answering tenant emails and coordinating repairs.
That's not the job.
The job of a property manager is protecting and growing your operating income
and earning your trust while they do it.
And that comes down to three numbers, occupancy, delinquency, and net promoter score.
If those numbers slip, your income slips, and your trust slips too.
And most PMs don't hold themselves to performance standards.
They focus on activity, not outcomes.
Mind is different.
They obsess over the metrics that actually grow your cash flow.
Go to mind.com slash show me to see how mine performs and get a month of management for free.
because if you're going to hire a property manager,
hire one that manages your investment like an investment.
All right.
And I think that's about it, everyone.
So, hey, do me a favor.
If you like this show idea, do me a favor.
And go over to the YouTube to watch this.
Let us know in the comment section of the YouTube video.
If you like this style,
if you like this kind of like me and David,
pick a topic and just drill in on it
because we want to do maybe more of these.
But if you don't like them, we don't want to do them.
And of course, follow us over on Instagram at Bigger Pockets
for all things Bigger Pockets related.
And specifically David Green 24 on.
Instagram and pretty much everywhere. And me is Beardy Brandon over on Instagram. With that said,
let's talk about the core four. David, first of all, the core four came from your book,
long distance real estate investing. That's where that concept came from. Now, today we're not
talking just about long distance. This applies to local as well. But which of those four, we mentioned
earlier, it's like your deal finder, which is typically a real estate agent, but it doesn't have to be.
We can dive into that in a minute. Agent, lender, contractor, property manager, which one of those comes
first, do you think? I like to look for the deal finder first. And the reason is the deal finder will
usually have the biggest network and the most access to the other three pieces. Smart. Okay. So let's,
let's dive into it. Maybe I'm going to interview a little because this was your concept.
The agent versus not agent, the difference being on market versus on market. Can you explain that
real quick? For those people who have no idea, why are you using an agent? Why wouldn't you use one?
Yeah, that's a really good question. So, you know, before we do that, maybe we should break down
why this is an important thing.
Sure.
So Brandon and I have found we were sitting here talking.
I was like politician style.
I do it all the time.
Thank you for asking that question.
Let me answer the question I wanted to ask in the first place.
And then say, I'm glad you asked you that even though you didn't.
Brandon and I were sitting here talking about where we had quantum leaps in our business.
Okay.
So when I got this piece, everything changed.
And for you that are listening to this, there's actually a point where you're waiting
to take that quantum leap to you.
And that could be buying your first house, buying your second house, buying a bigger property.
Just writing an offer could be a quantum leap in the progression of I want to be a real estate investor to I own real estate.
And what we found is that every time we didn't do something, either we didn't know it.
We didn't trust ourselves.
There was a fear that if we go do this, we're going to make a mistake.
And when we found the right person to put into that place, all of a sudden that fear went away and we found ourselves taking action.
So oftentimes we like whip ourselves on the back.
We're like, you need to do better.
You need to get out of bed earlier.
You need to go do all this stuff.
But the answers that life is usually trying to give us come from saying no to something or
stopping doing something.
So what I want to and what Brandon wants to kind of highlight here today is that you probably need
to quit trying to make your fear go away by just pure, hey, you shouldn't be afraid.
Find the thing that's in place that's stopping you from moving forward.
And for us, that was people.
Now, as a solo investor, that means your core floor.
If you had a person bringing you deals and saying, hey, here's a better deal than the other
ones that I'm seeing in the neighborhood. That maybe had a little bit of understanding of
after repair value and cash flow. It takes so much weight off of the investor to have to make
this decision that they're afraid of. Yeah, 100% agreed. I think that it's like the who not how
principle that we talked about with Ben Hardy and Dan Sullivan back, I don't know, six months ago
or whatever that episode came out. But yeah, same concept of like rather than freaking out of how
I'm going to get this done, ask who's going to make this easy. I like to ask the question,
Well, I should say my coach, his name's Jason Jorees.
He always asked me, like, do you see a version of yourself in the future where this is not a problem anymore?
And I'm like, I like that's, I like envision somebody that's not afraid to go buy small deals, like solo deals on my own.
But a twist on that question would be, can you envision somebody that you bring into your life that would just make this whole thing easy?
Yeah, it wouldn't be amazing if somebody just showed up and just did this for me, like brought me deals and they understood how, like what makes a good deal.
Yeah.
And they could walk me through this process.
And that's where a good real estate agent comes in handy.
is they can make the whole process way easier.
And all of a sudden, you're saying they're trying to carry the whole load on your back.
And then they're like, they show up.
Now, here, let me help you figure this thing out.
That said, a good real estate agent is very difficult to find.
Yes, they are.
Yeah.
So I want to spend some time talking about the agent side.
But first.
Oh, yeah, your question.
My question.
Off market versus on market.
So when people sell their property, they can either just sell it themselves,
which would be what we consider off market.
By market, we mean the multiple listing service.
They can also go hire an agent who's going to put it on the MLS for the
multiple listing service to usually get them more money and make the process smoother.
Traditionally, this is how most houses end up getting sold.
The downside of finding something on market is that it's easier to find them, therefore
everybody else is finding them too.
You typically have more competition when you find something that's on market.
The upside to finding something that's on market is you get someone to hold your hand to walk
you through the process.
You have someone theoretically to kind of make sure mistakes don't get made.
You're not paying that person.
The seller is usually paying the agent that you're going to be.
be using. And it's more convenient to find a bunch of properties to analyze because they're all
put together in one place for you. Yeah. Yeah. And that's really nice. And so if you're going to go
on market, we can talk off market a minute, but let's talk on market first. You want that agent.
They're going to bring you the leads. Where's, I mean, other than going to bigger pockets,
like we mentioned in the quick tip, where does somebody find a good real estate agent? And then how do
they know it's a good real estate agent? We probably could make an entire series of podcast about finding a
agent because it's so hard to do. And that's just just in life in general, we tend to say,
oh, you're a whatever. I could use one of those. There's a difference between a mechanic and a good
mechanic. There's a difference between, I mean, just one of my properties right now, we were quoted
$17,000 to fix a sewage leak. And I found a different plumber who said, I can do that for
$1,700. And it was just the difference of they knew where to cut into the line to make the fix
versus let's dig out the entire thing to find where the problem is. So, you know, that's like a,
$16,000 difference. Agents can be the same way. The first thing I look for when I'm looking for
a good agent is actually not what people would think. It's not do they invest themselves. That does
come into the decision making matrix. The first thing I want to look for is experience. Do you sell a lot
of houses? And the answer is no one is good at anything that they don't do a lot. It's really hard.
if you haven't done a lot of exercise, if you haven't done a lot of studying, if you just aren't
familiar with something, you're not going to be good at it. The agents who are new tend to be the
friendliest, the most approachable, the easiest. And so everyone goes to that one. Like,
oh, they're really easy to talk to. I wasn't afraid. They've sold two houses, but hey,
they've returned my calls faster. And then they get into this scary situation with an agent who actually
isn't really that knowledgeable themselves. Like one of the things I tell my real estate team is
people are hiring us to be the guide. If you don't believe in your own,
own self to be able to do this, you're not going to be able to do it for somebody else. And that's a big
problem. So step number one that I would say is look to see who are the top producers. You can ask
them how many houses they sold last year. You can ask other people who sells all the houses around here,
but you want to make sure that they've done this a lot, definitely more times than you have.
Yeah, that's a good point. I think in the multimillionaire and I think I may have put in another book too.
No, I think the multimillionaire was the first one I did in. But I talk about the on fire agent,
right, somebody who's organized, like an agent who's unorganized or doesn't have a team that
keeps them organized is just going to be a disaster, right? Number two was like networked. In other
words, they know people in their market. They understand their market. They're well,
they're like, yeah, networked is the word I came up with because I needed on fire and I needed an
N-word. But networked was like, yeah, they're connected. They know all the top agents. They know all
the top lenders and contractors and things like that. So ON and then F was they're focused on you,
not just on their own goals. So when you're when you're talking with them, they're talking to
I was investment savvy. Doesn't mean they have to be an investor. They have to at least have some
basic understanding of what you're looking for. Otherwise, like, I've dealt with agents before, I'm sure you have too,
where all they can talk about is how cute the kitchen is or how cute the front porch is and that's
be perfect for your family. And I'm like, I don't care about my family. I hope I do. But I don't,
I'm not trying to buy this for my family, trying to buy this for an investment. So they have to
understand what an investor cares about and how the investor world works. Like, they don't know what
hard money is. I'd be like, you know, I kind of want an agent who understands that concept so they
can help me through this. So F, I, and then R was responsive. That's to get back to you.
Yes. So many agents are unresponsive. So many people, contractors, agents, people, whatever.
And then finally, the last one was what you named experienced. And if you can find one of those
agents who's just on fire like that, like, they will help you get your stuff done.
And my thinking is, if they're experienced, they'll have everything else. I agree. Yeah, I agree.
Unless they just like that old woman or old man who's been an agent for 40 years and just
sucks at everything. They don't tell it healthy. Yeah, they got experience. Yeah, they just
They were crushing it back in to put a magnet on the refrigerator days and they haven't evolved.
Exactly. So do you recommend finding like, I mean, you're looking for agents. You're probably
looking on bigger pockets for a bunch of them now. That's a good place to start. Right. If you want to
find a Justin Bieber fan, go to a Justin Bieber concert. If you want to find a real estate agent who understands
investing, go to bigger pockets. You start there, but there's lots of them on there. And there's
no guarantee just because they're on bigger pockets. It does not mean they're going to be good.
So what do you ask an agent? What do you think a person should ask an agent to even determine if they're the
type of agent that you should work together. Like what's a red flag or what's a green green flag?
Is that the opposite red flag? I don't know. I never thought about that. Green light. What's the green light? What's the
red flag? Yeah. Okay. There you go. Okay. So one of the things I like to do is I like to ask an agent,
what are you, what are the strengths of working with you and what are the drawbacks? Oh, that's a good
question. All right. And everyone, if they don't know how to tell you their own strengths,
they just haven't sold houses yet. That shouldn't be that hard of a question to ask. But like a lot of
the time, it becomes that if you're new at something. If you ask me, what are your strengths in
Jiu-Jitsu. I don't know. I asked Brandon. Do I even have a strength yet? If you ask someone who's
really good at, they'll tell you, I like these chokes. I like these moves. I stay away from
this stuff. My limbs aren't long enough or whatever the case would be. That's a really good point.
It comes from experience, right? That's where you know what your strengths are. And humility and
experience combined to come up with weaknesses. I think one of the things that makes me better at
business than the average person is just that I know where I'm weak and I have, I don't have a
big problem acknowledging. I know I'm not good at something. And I avoid getting into situations that
I know I can't get out of.
Or I'm not going to be good.
So what you're looking for with the answer is that they are strong in areas that you know
you need and their weaknesses aren't something you're going to rely on them.
You have something to add here.
Yeah, you can see me smiling.
Do you remember the scene in the office where Michael is trying to get basically Jan's job at
corporate?
And so he's getting interviewed.
I think it's the boss of it.
David.
David Wallace is interviewing him.
And he said, so tell me your weaknesses, Michael.
I think he just says, I just care too much.
I care too much.
That's what most people give you and you ask that question, by the way.
I'm just too consistent and too persistent.
I love people too much.
Yeah.
So here's,
and this is a side note.
When I'm interviewing people to join my team,
that's a question I ask them.
And if they can't give me a compelling answer on their weaknesses,
we don't go forward.
It doesn't mean you don't have weaknesses.
It means you're not aware of them.
And you're going to blindly walk our company into a situation.
We're going to step on a landmine because you didn't know what you weren't good at.
It's a big.
And we're going to get into that later when we talk about how to build
a different kind of team around your own weaknesses. So the listeners should be aware of that too.
One of the ways to know if something's weak is it just feels heavy. You don't like doing it.
You put it off. That's such a good point. Yeah, light and heavy is a concept that we talk a lot about.
It's not hard or easy. That's regular. There are things I like, like, Jiujitsu is hard. I love doing it though. It's light.
Even though it's incredibly hard, right? Lifting is heavy in several ways, right? Like I lift occasionally. I don't really like it.
Even though actually I think lifting is easier than Jiujitsu. It feels heavier. You don't enjoy it.
I don't enjoy it while I'm doing it. It feels heavy. And so I ask myself that constantly,
does this feel light or does this feel heavy? I got that from Jason Dries as well.
If it's like, what's, what how does it make me feel when I think about doing this task?
So maybe that's another question is like asking an agent, you know, what feels light to you?
What feels like what's something you like doing? I don't know if it.
Well, hopefully you're getting at that when you ask the question of what are your strengths.
Now, the answer, what you're looking for is different because every investor is going to be different, right?
But I can tell you some of the things that I look for. I want my agent to be very,
good at knowing the value of the properties in the area that they're selling. If I say,
hey, what would this thing sell for if it was fixed up? And I get a, uh, you know, it could be anything
really. You just, you never know what the buyer's going to bring. That's not what I'm looking for.
Yeah. I'm looking for, hey, three twos in this neighborhood are typically somewhere between
300 and 340. Right. And if they give me that answer right away, I know they sell a lot of houses.
I know that they're confident at doing it. So that's one thing that I'm going to really want is,
what is how do the values of this neighborhood look? Because I'm comparing whatever I'm buying to
whatever the other houses are. So I need them to have a knowledge of that. Another thing that I want
an agent to be able to tell me would be what are the best parts of town. Okay, so I'm investing in Chicago.
Yeah, we'll go with Chicago. What are the areas of Chicago I want to avoid? What are the areas of
Chicago that are up and coming? I think Chicago is like all around good. You think so? Everywhere.
I think Chicago doesn't cross the board. I threw Chicago out without thinking about it too much because I
didn't want to throw Detroit. Chicago is very bifurcated if you're not familiar. So that's not the best example. But
What we're looking for here is, do you know where the area that's up and coming is that not everyone else is thinking about?
So I know in the Bay Area, the parts of the Bay Area and the parts of the certain cities that are going to go up in value faster than all the other ones.
And I know what I'm looking for.
Like one of the things I've often said are like, you look for hipsters, man.
That person who's walking around, we never remember the name of it with the little sticks that are looking for water in the ground, right?
Like they're.
Yeah.
Yeah.
Yeah.
Can't remember the names of them.
Water or something.
They're looking for water dowels or something like that.
And then when they find it, the stick like they put it on the ground.
Last time we couldn't think of the name of this, I got a bunch of Instagram DMs.
And we still forget.
Yeah, they told me what it was.
I was like, oh, yeah, that's what it is.
It's like a water thing.
So the hipsters are that.
Okay, yeah.
The people who are moving into areas that typically haven't lived there before tend to drive up prices
because hipsters tend to work in high paying jobs.
And so what I look for are the signs that hipsters are living there.
coffee shops popping up in neighborhoods where they typically weren't at. Craft coffee shops are really
fancy ones that I love. Absolutely. Craft breweries. If they make a little leaf on top of your
coffee, you know it's a good coffee place. Or if they sell beer that you've never heard of with a very
unique names, that probably doesn't taste that good. So they overcompensating the guy behind the counter
has a mustache. That's exactly right. Yes. He has to. Mustaches in general or something you look for.
Yeah, it's a mustache principle actually. In fact, that's going to be in my next book. It's called the
mustache principle. And it's all about the questions you must ask.
All right. Dad jokes for days. I look for a little hole in the wall restaurants. That's another
thing that hipsters are typically looking for. So an agent that can tell you, hey, this is the
part of town where you really want to get into. This is up and coming. That's very valuable.
Another question I asked that I noticed a lot of other people don't is in this area, what are the
majority people do for work?
And I want the agent to tell me they work at Boeing, they work for the airline, they work for tech, they work for whatever. And that's a good sign or, or, well, most of the people that work here are going to be like your school teachers, your first responders is like a blue collar area. If they don't even know what the population does for work, why people want to live there, they don't know that market very well. And I probably don't have to ask any of the other questions. Yeah, that's really good. You know, that kind of fits into the whole like you're well networked. And when I talk about network, that's part of what I mean is like they understand their market and the people in it, the dynamics, the demographics, they understand. They understand.
and what's happening in that market really, really well.
Now, let's talk real quick about the responsive thing.
Okay.
Because responsiveness is important for an agent,
especially in a crazy market like now, you have to be quick.
At the same time, good agents that are experienced and have all the on-fire stuff,
they're busy because they're working with a lot of different clients.
So how do you balance?
You need somebody who's responsive to you,
but those people are also so good that they're doing other people.
Like, what are you actually looking for in responsiveness?
So I can use my business as an example.
If somebody messages me, they're probably not getting a tech.
back immediately in most scenarios. I have around 900 or so unread text messages. If they call me
and it's a number, I don't know. I'm just not going to answer. You've seen my phone's been ringing
the entire time with spam calls and unknown numbers and stuff like that. But I do have a system
set up to where if you reach out to us, we are going to get back to you somebody else in the team
is going to respond to you. That's because I take that responsibility seriously of running a good
business. If somebody says I want to sell my house or I want to buy a house, someone needs to be
getting back to them. We've actually taken steps to create a system where,
or the minute that somebody registers on our website,
they get a text in an email that says,
hey, thank you for registering.
And then we get a notification saying,
call this person.
They're trying to get a hold of you.
There's a lot of time and work
that got put into creating a system like that.
And agents that aren't willing to put the effort
into giving a good customer experience within reason
are probably going to run your transaction
with that same level of sloppiness
and just like haphazard last minute,
which is unfortunately how most agents do tend to operate.
Yeah, that's cool, man.
So what I'm getting at is,
they need to be responsive. It doesn't always have to be them. You may be dealing with their assistant
or a secretary or another agent on the team or another person who's going to find out. And don't think
that's a bad thing. That's a good thing. That is a good thing. That means they've taken time to build
a system in place because they care about what's going on. I think people's ego gets in the way a lot of
the time. Well, I wanted to talk to the guy on the billboard. Well, the guy in the billboard doesn't know
who you are yet. We're going to get into that later how you can be a good client. But they got to
qualify you first to make sure that you're going to go there because to be frank, the over
Overwhelming majority of investor clients are not trying to buy properties.
They're looking for an education from that agent.
Yeah.
And that's great.
We at Bigger Pockets want to give you a free education, but not everybody who runs a business
thinks that way.
Yeah, that's funny.
I've actually talked to numerous agents over the years that just say like, oh yeah, I hate
working with investor clients.
That's exactly right.
What a time wasteer.
And a lot of investors don't understand that because they, like, and I didn't understand
for years.
I'm like, I'm an investor.
I'm going to buy multiple properties.
Like I'm, I should be your valuable.
client. Like, like, you should roll over and do anything I ask because I'm the guy that's going to
buy lots of properties. It's not that way, though, because most of the time, now, once I prove
myself as that guy. That's a different story. Like, I have a couple people that send me consistent
referrals. They get treated like gold. They've shown you're going to bring value to my business.
I'm doing whatever it takes. We're going on their Facebook and looking to see what life events are
going on and sending them gifts and stuff like that. They've earned that. And that's one of the reasons
we're going to talk about later how to be the good client in the relationship. Because when the market is
strong and agents have a lot of business and contractors have a lot of business. You need them more
than they need you. So part of this is looking to see who is a good person that I want to work with.
And then part of it is understanding the strengths and weaknesses of your own position.
If you're just another person with very little money to put down that's never bought a house that
has a million questions and is trying to get a great deal in a super hot market, you're one of a
million lemmings. It's very difficult to stand out from everybody else. That's really good. Well,
let's talk about the being a good client thing all quick. So if you want to find an agent,
How do you become, like, what do you look for in a great client?
That's such a good question.
I'm glad that you're asking that.
The first thing the agents look for is motivation, okay?
Do you want to buy a house or would you like to buy a house?
They're very, very different because there is going to be a big hurdle between making that initial
call to an agent and then signing your closing paperwork and closing on a deal.
There's actually going to be an entire journey of hurdles.
The only, and those hurdles are going to be difficult.
The only thing that drives us through difficult things is motivation.
There's not a human being alive who gets through a difficult process if they're not motivated in some way, right?
Like, jihitsu training is hard.
Weight training is hard.
The reason that you're training in jihitsu and not weights is because you're more motivated to do that.
It's, it's, you don't need as much motivation when it's light.
Well, just because you're going to wait, and I needed to beat you.
So this is a route you found.
This is the route I found to win.
That's pretty much it.
That's exactly.
I'm good at weights.
That's a funny thing to say.
You're good at weights.
You're good lifting heavy things and throwing them and putting them back down when you're done.
So understanding that.
But motivation really matters. Now, real estate agents are in a very unique position in that they do not
get paid for their time. They get paid for their result. If they close a house, they get paid. And we
often then say that means they're greedy. They just want a commission. Okay. But by that same logic,
investors are greedy. You just want my time. You just want my information. You just want a deal. You don't
care about me. And if we ever stop to think about how often we criticize the person on the other side and
then apply that same logic to ourselves, we're almost always guilty. Yeah. Right. On our team,
we spend a significant amount of time saying, listen, you're letting these people take advantage of you.
They don't care if you got in your car and drove them around and spent $100 on gas over three weekends to
show them houses and then wrote an offer with another agent. They just don't care. So in a sense,
the investor I think needs to understand. Here's the example that I would give. If you're buying a
property and I'm your agent, okay, you want to buy a $600,000 place in Maui, all right? My commission
on that at 2.5% because that's around what the buyer's agents get is going to be $15,000. And
And then out of that, I got to pay my broker 30, 40%, and then all my other expenses.
So let's say I'm keeping like 10 grand out of that.
Who's making more money you or me over a 10 year period?
The investor?
Yes, by a landslide.
Even on an expensive property, right, where a $10,000 commission is, who would I rather
be 10 years from now, the investor or the agent that got that money?
And I haven't even talked about taxes on that 10 grand yet, right?
There's a lot of tax savings, right?
So it's the investor that's making more in this relationship than the agent.
that they stand to gain way more.
They're in a way better position.
I've even had people that were just like stuck on commission before.
And I said, look, fine.
If you want some of my commission, I'll give it to you.
Give me that same amount of equity in your deal.
You want half my commission?
I'll trade you.
I'll take half your equity for half my commission.
That's really what you want to do.
So I guess what we're getting at here is that you have to treat agents as if they're a business
person and you respect that they don't get paid unless you close on a deal.
And if you're showing up, not motivated, not serious, just wanting to kind of test the waters,
In some ways, that's okay if you tell them up front, that's what's going on.
In other ways, it's kind of a jerk mode.
It's like you want to date this person that you know wants to be married and you just want
to date around.
You're not intending to get married at all, right?
Don't waste that person's time.
Find another person who just wants to date around and go that route, right?
There's some agents who just like to talk.
They like to talk real estate.
They like to get to know people.
They have a very high eye on the disc.
They enjoy that.
That's fine to just talk real estate with them, go look at houses when they're willing
to show it.
But you do need to sort of establish that in the very beginning when you first,
show up. And if I can sense that this is a person who's coming to me and they're not motivated,
right off the bat, that's not a great client. Yeah, and one way to show that you're motivated is by
having all your ducks in a row that you've done your research. What I mean by that is, number one,
is being educated, two, being pre-approved. Three, like knowing what your crystal core criteria is.
Another thing I talk about in the multifamily millionaire, which is like, where do you want to
buy, what property type, what condition, what location and what makes it a good deal, the
profitability. If you, like, it's like somebody asked me on a webinar the other day, I was teaching
and they said, well, I'm like 21.
How am I supposed to get an agent to take me seriously, is what they said.
And I think I said agent or a wholesaler.
And by the way, all this stuff applies to wholesalers.
But how do I get somebody to take me seriously?
And I said, well, let me give you an example.
Let's say there's two, let's say I'm a real estate agent.
And two people come up to me at separate times over the day.
And they say they want help finding a deal.
The first one comes up and said, hey, I just attended the seminar that I heard on
bigger pockets and it was really good.
And I'm really excited about real estate.
And so I want to buy something.
I don't have any money or anything.
But I figure, like, just got to be a way to do it.
Brandon wrote a book on it. So I just going to, I'm figured it out. And I just want to buy a real
estate somewhere. I want a good deal. And then the next guy comes and says, hey, I'm pre-approved up to
$800,000. I can buy a house. I got $35,000 in savings. So I'm looking for a 203K loan,
preferably on a fixer upper house somewhere in the Sacramento area. What? They're the exact same age
person, the same experience level, the same everything about them. Who are you as an agent
going to take more seriously? Right. Right. Like, and like they didn't require any extra money,
really for like, I mean, yeah, one guy had some money, which shows you have motivation.
But even if you had another way, I got a partner that's going to bring the money.
That's exactly right.
You show your ducks for in a row because before you came to the agent, you went and asked somebody,
hey, would you partner on the steel?
Would you have money?
You went and borrow money from someone else.
That's really what we're getting down.
Like, don't feel sorry for yourself.
If you're like, well, I don't have a lot of money.
So that means I'm not as good as somebody else.
No, but it does mean that you have a little more work to make up than somebody else that does.
And you need to show the agent that you've already done that.
Yeah, there's actually one of the reasons I'm a big, big fan of the bigger pockets.
right, the rental property calculator, the burr calc, is because just by like when you've done your
numbers, you got your math done, you've got pictures, you got a map, you got the charts and colors
and grass on that PDF report, you print that out and you bring it somewhere. It doesn't guarantee
you're a genius and you're going to be able to figure this out, but you sure look a whole lot better
than the guy who doesn't show up with anything. Yes. Saying like, I want a best in real estate.
But if you're like, hey, here's how I run my numbers and this is the property that we're looking
at today. I ran the numbers here. This is where I'd have to get it at based on my 8% cash
and cash return requirement.
The agent would be like, whoa, like this person's like, they know more than me.
Like most agents wouldn't even know that much.
Right.
Like how to do a basic calculation on BP.
So here's it's also interesting.
Side now.
We maybe we'll cover this later.
But if I'm thinking about how do I get a lender to take me seriously?
How to get a hard money lender or a traditional lender?
How do I get a contractor to call me back?
How do I get a property manager to be good and treat me well?
The same answers we're saying for the agent thing applies to all of them, right?
You go up to a contractor.
Hey, I'm looking to get some work done.
get a bid, they're going to treat you like every other person they called them that. But you show up with a
business plan and a model and you sit down with them. You show them charts and graphs and colors and
pay in like you get back to them. You say what your budget is. I mean, you are prepared. They're instantly
put you on a different level. And they instantly say, well, this person is somebody I want to invest my time in.
This person feels light. Yeah. This person feels light. Yeah. They're not going to just make me waste my time here.
So I can I give you a story of an example of we, I just had a person who needed a contractor in
Nevada. And I asked my buddy who's from Nevada. He gave me a name of a person they've used before. So now I'm
already getting the experience and this is like an on fire contractor. Okay. I call him and he doesn't answer
the phone. And then I text instead. And he goes, oh, thanks. I didn't recognize the number.
Quick tip right there. If people don't answer it when you call, it's probably because they don't know
who you are and they're like getting blown up. So send a text message and let them know.
I don't answer my phone ever. If I don't know the number. And that's normal. I wouldn't expect you to
answer your phone. I would I should text you and say, I'm this person. This is what I'm looking for.
Okay. I then waited until 5.30 and called back and then they answered. Why do you think they
answered at 530, but they didn't answer at 1030? They're off work. There you go. Right? He was working,
doing work when I called and then I'm going to get upset that he didn't take my call because I didn't
get treated like royalty. And then I asked him, hey, were you working? Yes, what time do you get off work?
Right around 5, 530. Okay, cool. I'll try to make sure I call you at that point. Do you work for somebody
else Monday through Friday and do your own side jobs? Yeah, that's exactly what I do. Makes sense.
So now I know I'm not going to ask you to do anything that isn't going to be done after hours on a weekday or on a weekend.
Okay.
I tell the person what my friend needs and I connect them with my friend.
My friend then complains to me that they've called them three times.
They didn't answer the phone.
What time did you call?
That was between 11 and 1, right?
That right there, like to that person, this was a bad contractor.
They don't care.
They don't want my business.
I'm not going to work with them.
They made zero effort to work around that person's schedule.
And it just comes down to they didn't understand.
Like, that guy's got so many jobs that he could.
take lined up. He's picking the best one, right? We want to look like we're the best option for that
person. It's taking a little bit of time to think about what is in their world. How do I become like
to them is the difference between me getting a great response and a great interaction with that person
and someone else thinking they're a jerk. Man, that's so good. And it's kind of convicting to me because
last week I texted a contractor in the middle of the day. We would text it back and forth a few
times. And then at one point, he just like didn't text back. And so I just didn't, I haven't texted
him again. I'm just like, well, I send him the last text. He should text me back. But the fact is,
like, he's got, he's got multiple jobs. I have no contractors right now. He also doesn't know if you're
serious. He doesn't know if you're actually going to hire him to do the job. Does he know who you are?
He knows me through another. Yeah, we, he worked on one of my partner's flips. So he knows.
And maybe that partner did something he didn't like. Yeah, maybe. He's looking at you from that
lens. Yeah. There's so much there. And, and where I'm going with this and where I know you're going
with you're going with this as well is that like we are, it is a different market than 2012 with
in 2012 with real estate agents, with getting deals.
Like, this is a market where, like, yeah, that agent can choose a dozen different jobs.
So how do you stand out?
You have to stand out.
10 years ago, you did not have to do that.
Every contractor was begging to work for you 10 years ago.
Even the best ones were out of work.
But that's not the game today.
If you got somebody begging to work for you, it means that they're probably not very good.
That's a huge red flag.
There you go, not a green line.
Yeah.
If I call somebody a contractor and I'm like, hey, you know, bail out of a work on a project,
and they're like, yeah, I can come out tomorrow.
I'd be like, hmm, well, yeah, that's not a good thing.
And everyone would, that's the same as they go with the agent that responds right away and they're very friendly.
It's because they've never sold a house and they're desperate for money.
They're going to tell you whatever they have to.
I mean, I don't know they're going to do that, but they're more likely to.
And they don't have experience.
Whereas the more experienced agents, they're going to vet you a little bit.
They've been seasoned to know.
Some people talk about it and some people be about it.
And they're going to put their resources towards the more serious people.
And this goes for contractors, too.
Those are the two hardest people to find right now.
And that's why we're giving this advice to the listeners.
Yeah.
All right.
So let's shift a little bit from agent and talk about.
contractors for a minute. I know we were going to cover that a little bit later on my outline,
but we're talking about it. So how do you find, like, how do you find a good contractor?
Like, what's the top of the funnel? Very difficult. All right. Good show. Thank you. I think.
I think right now you start with a person that has worked with contractors before. So ask yourself
the question, who do I know that either is in real estate has lived in this area for a long time?
Maybe not a house flipper because they're probably not going to want to share their contractor with you.
Yeah. Okay. But maybe the guy who owns a really big commercial building. Yep.
Right. And they need contractors to come in and fix leaks and fix drywall. And like when the tenant moves out, they got to change the place around. They probably have connections to contractors that don't work full time, especially if they've been doing it for 20 years. Maybe that contractor's picky with his time or her time. They're not actually taking every single job that comes their way. And if you get a warm introduction from someone like that and they're like, oh, Brandon's good. Okay. I'll come look at the job. Yeah, that's really good. You know, two kind of cliches come to mind, but I'll say them both because they're true. First one is dig your well before you're third.
This applies with all these things, but especially contractors, like you're going to need them.
If you're a real estate investor, you're going to need a contractor. Start digging that well right now
because that means establishing relationships, finding who's good. My buddy Greg out here, Maui,
keeps a running list of every single contractor in all of Maui. He does this giant spreadsheet.
He just keeps every time he hears of one, sees the truck, doesn't matter. He writes down the name
because he's always prospecting these contractors and then finding little jobs to give them
so we can try them out and build them relationships. This is why he was so good at flipping houses out
here is because Greg just, he networks with everybody. He's always on the, he's always digging that
well because he knows that so much success in flipping comes down to the contractors that you have. So
dig your wall before you're thirsty. The second one is the whole Abe Lincoln quote that probably
wasn't Abe Lincoln. If I had six hours that chopped on a tree, I'd spend the first four sharpening
in my axe. Like finding contractors now and doing the work and the prep work and the screening and
all that, it's a lot of work out front sometimes to find the right one. But if you're going to be
doing a lot of rehabs in an area, you're going to buy a bunch of property in area, your girl portfolio
there, that work up front to build a solid relationship is the sharpening of the axe that
will then carry you for it for years. And combine that with the whole giftology methodology,
we talked about a few weeks ago on the on the show with John Runyon, like I think was
Runyon. Rulin. Rulin. Yeah, John Rulin. Like, just giving things to people. That's not
bribing. Just you're building relationships with cool stuff. It doesn't be expensive either.
Just nice things that establish good relationship with them. It just, it's those two principles are
going to make sure that you have years of good contractor relations instead of relying on,
well, I got a rehab to do tomorrow, just close today. Who can I call right now? Just a tip. I mean,
I've done that so many times. And every time I'm like, why did I do this? It always happens with life.
Yeah. You just get busy. You know, one of the things I like to look for when I am with a contractor,
it's usually when I'm walking the property. I don't want an order taker. And really this philosophy goes
for everything in life, right? The agents on my team, I'm constantly telling them you're not an order
When someone comes and says, I want A and B and C and D, the initial response everyone has is to go find it.
And then they bring it back and the investor goes, oh, I'll think about it.
They don't do anything.
We didn't stop to ask what A, B, C, and D meant to the person, why it was important.
You'd be amazed at probably 98% of the reason when I ask somebody, why do you want that?
As I say, well, Brandon and David said, that's what I'm supposed to look for.
It's like, that was a podcast from 2009.
It's completely different right now.
Like, that doesn't make any sense.
And when you don't stop to ask the question, you don't actually get to, what is the on fire one where it's
they're about you?
Yeah, they're focused on you.
Focus on you, right?
So with the contractor, I don't want someone who's like, what do you want me to do?
Well, I need new flooring.
Okay, what kind of floor do you want?
Well, I want you to be telling me what are the options.
What would work best for this area?
The best contractors have done this enough.
Their experience that they know the cheapest way to do the job for you and they're fine with
that.
They know what they're good at and what they're bad at.
In the long distance book, I say a lot of times.
ask them, how do you feel about tile versus laminate? Sometimes they have a bad back, bad knees.
They hate doing tile. It's going to be way more expensive for you to get tile than laminate,
but they don't have good communication skills and they don't tell you that. And if you say,
give me a bit on tile, it's going to be way higher than if you had said, what if we just do like a
durable laminate type of, oh yeah, this can be way easier for me. So the best contractors will
have a vision for the property. Hey, if you knock down this wall and you redo this, you can get
two bedrooms here and turn this from a three bedroom into a four. Yeah. Right. Now, they may not
know what that will rent for, but you can go figure that out. That might be a good decision. They'll
tell you, hey, you can add a bathroom right here, but you don't want to put a bathroom on the other
side of the house. This can be way more money and way more time to run everything over there.
So what I'm looking for is guidance. And really from an agent, from a contractor, it's the same thing.
I want someone who's telling me, this is what you can get. This is why you should do it.
This is your best option. Does that work for you? I went to a shoe store, I don't know, six
months ago. I might have even told this on the podcast, but I'll say it again.
She started here in Maui called Island Feet.
So I show up there and I need some running shoes.
I just mine had wore a hole in the bottom or something like that.
So I go there and I walk in the front door and the guy in the back kind of yells out.
Like I would say like it wasn't like nice old person coming over and be like, welcome to my store.
Here's all the shoes.
Go have a good time and look around.
The guy was like, he's like, come on in.
What do you need?
I'm like, well, I'm looking for some running shoes.
He's like, okay, well, you're tall.
You're going to want to use this section over here.
Come over here.
Don't look at those ones over there.
This is what you're going to want.
In fact, this brand right here is going to be the best one.
for you. In fact, here, let me try this one. You look like, what, 11, 12, 12. What are you? 12.
And I'm like, 12 and a half. I'm like, 12 and a half. It's like, perfect. Come on over here.
This is the shoe. I'm not going to show you any other ones. This is one you're going to buy
today. And I was, I bought that shoe. And I didn't, I didn't even ask how much it was. It was like
$200. It didn't matter. That guy knew his stuff. And I trusted it so much. So like,
I love that in my life when people are like that. It's just like they know their stuff.
They're confident. And there's a lot of humans that are afraid to be that way because they don't
want to seem pushy. But it's usually the opposite problem. Let's say you walk in and there's
somebody working there and they're like, they barely look at you and they sheepishly like wave, right?
Like, hey, I need some running shoes. Okay, we're a running store. Which one do you want?
Yeah, exactly. Well, which one do you think I want? Well, um, uh, well, like, do you want an expensive
one or a cheap one, right? Or I don't really know that. That immediately that demeanor tells you.
They don't know what they're doing. They're not confident in themselves. I can't be confident in there.
Yeah. So, so important. So yeah, I love that finding that in contracts and an agent.
It's like, I would love an agent to tell me, like, yeah, you don't want to buy that one because of this reason.
This is what you actually.
And that's a great point because that's how I do it.
And it rubs people the wrong way a lot of the time.
I have people that come to me and say, David, I want you to find me a house that I can flip in the Bay Area.
It needs to be 70% of ARV and I want light rehab.
I was like, that will never make it to you because somebody else just needed a house to live in, period.
And they're going to pay way more than you are willing to pay.
And we're not going to do this where we write 50 offers on all these homes.
And you hate real estate.
and I end up not giving you good service because this is taking too long. The better ways I'll tell
them, well, here's what you can get and here's why it makes sense. This is what the inventory we have. This is what
you're going to have to do. This is what you're going to pay. And in five years, this is how much it's going to be cash flowing.
If they don't like that, that's better. They're not going to walk forward with me. But a lot of people
will then go to the agent who tells them, oh, sure, I'll do that. They will spin their wheels for six months and then they'll decide,
I guess real estate investing doesn't work. Yeah, that's exactly how that works. There are two kinds of real estate investors,
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agent, we talked contractor. Let's talk about what, lender next? Yes. Okay. So let me break down
your options with the lender because what because I have a mortgage company now too and everybody
asked the same question. What do you think the number one question people ask when they're picking
their lender is? I was going to say interest rate. That's exactly right. Everyone asked the question
of interest rates. So I want to kind of take a minute to explain where interest rates come from and
why sometimes the lowest rate isn't the best thing. All right. In general, most lenders are going to
originate a loan for you, meaning they're going to collect all the documentation that they need to sell
that loan to someone else and they have to show them the documentation. That's what underwriters do.
So they're going to originate a loan at person A.
Person A is going to sell to person B.
Person B is going to do whatever they do with it.
And all the paperwork and all the stuff we have to get together that's a big pain in the
butt is because person B requires it because they never met you.
Okay.
So in order to do that, person A is going to sell the loan to person B and person B is going to pay as little as possible.
So what typically happens is a person to originate the loan, the one you're talking to,
the money they make is the origination fee.
That's one way they can make money is like the points they charge you to be
to do the loan. That's their salary. The other one is that they sell you a higher interest rate loan.
They can sell that for more money to somebody else. So the first thing is you get this inverse
relationship. As rates go up and they make more money, they can charge you less closing costs.
If you want a better rate, closing costs then go up because there's a break-even point where they
can't do the loan at all. They literally can't sell it to somebody else if you get something too
cheap. So one of the ways that companies offer lower rates is they start taking middlemen out of the
process. They go to another country like India and they say, our underwriters and the person you talk to
is going to be there because we can pay this person $1.76 an hour. Okay. And that's the experience
you're going to get. They're not going to take your phone call. If there's a problem,
they're not going to walk you through it. God forbid that you're actually an escrow to buy a place
and it has to do it close at a certain time. They're not going to give you very much help. And there's varying
degrees of that. It's not all people that work in another country, but it could just be people that
aren't good at their job, people that work in another state, like where they can pay them a lot
less money so they don't answer the phone past a certain time in California, right? They stop working at
2 o'clock. When you look for the lowest rate, you often find either the most inexperienced lender
or you find the lender that has cut out their cost to give you the cheapest rate. You're getting Walmart.
Okay. Now, on a refinance, that's not as important. If you're willing to deal with the headache,
you can get by with a cheap or late on a refinance because if it takes them 90 days to get this thing done,
you're okay, right? As long as rates haven't gone up. But on a purchase,
that won't work. 30 days is a long escrow right now. Sellers are wanting it even cheaper. So if you go
with the cheapest rate because you think that you're smart, you found the better lender and then you
get a terrible experience, you don't close on the house at all. You lost hundreds of thousands or millions
of dollars over a long period of time because you just went for rate. So that's the first thing
to look for with the lender. It's not interest rate. Interest rate is a thing to ask. Yes,
it's not the only thing that matters. What's more important is will they close it and will they save you time?
So experience brokers or lenders know when they look at your initial file, oh, this is a problem.
He gets this much income.
She gets this much income from this area.
The underwriter is never going to accept that.
We need to pay off this debt.
We need to get you money from somewhere else.
We need to move some stuff around before we submit this into underwriting because once we do that,
you might run out of time before your loan contingency has to be waived and now your deposit
is going to be at risk.
So it goes back to experience.
So on fire applies here as well.
That's exactly right.
And I just see people make this mistake a lot where they just go, what's your rate, what's your rate, what's your rate, what's your rate.
And you always get something cheaper if you go far enough down. Like there's something cheaper than Walmart. You go to a flea market. Eventually, you can find something cheaper. And at certain cases, a flea market's fine. I need a pair of sandals to walk around on the beach. A flea market's a great place to do that. But you don't want to go buy a suit for a job interview there. So it really depends on this situation that you're having. The other component that I would bring up when it comes to finding a good lender would be how well are they partnering with your agent?
So part of the reason that we have a mortgage company with the real estate team is that we're writing offers on houses that may be getting 12 to 15 offers on that house.
That seller can pick whoever they want.
We get our lender to partner with the agent to bring the case at the same time.
So it's not just one of the agents on my team are me calling that other agents saying you should take my offer.
The loan officer is calling as well and saying, let me tell you how amazing this buyer is.
They've got this much money in reserves in case something goes wrong.
Their down payments low, but they have more they could bring in if they wanted.
I just wanted to get them a low down payment, but I've already collected all this documentation.
There's no way that this loan isn't going to close. This is the best borrower you're ever going to have.
And by the way, I don't know if the agent told you, they have to move.
If they don't get a house, they're going to be homeless.
So they can't back out of this deal, right?
We throw everything at that person to get ourselves to the top of the list.
Because what I always say is if you're the second best offer out of 12, you might as well have been the worst offer.
Your first place or your last.
What's that, Ricky Bobby?
Yeah, Ricky Bobby.
Yeah.
So how well your lender operates with your real estate.
It matters.
Or Greg Cardone.
There's a chemistry with Grant Cardone.
He wrote a book.
If you're not first or last, that's funny.
And a lot of people look at them like they're completely independent components.
Well, you're my lender and you're my contractor and you're my agent.
No, when you get into this, they all have to connect with each other.
Your contractor needs to be able to get out there and give you a bid before your
inspection contingency ends, which your agent is going to be managing.
And the lender and the agent have to work together.
And oftentimes, like, you won't answer phone calls from your lender when they ask you for
something.
But if your agent says, if you don't get this to him by end of day to day, you're
losing the whole deal, then you will. So that chemistry is also very important when you're picking the
pieces. That's really good. Do you think just the agent should recommend the lender? That's one of the
ways you can be a better client is by saying to the agent, hey, who's your preferred lender? And not,
you don't have to use them, but talk to them. If you get a terrible vibe off of them and they're
just slimy or something, yeah, don't use that person. But like, I know the agents that work with
my mortgage company, they do it because we're way better. We are going to get, and when you have, you know,
nine days to get a contingency waived instead of the standard 17. How good you are really,
really matters. If you just go with another lender that isn't as good or they don't want to
work past five, you get a lot of that. My guys are answering the phone like 11 o'clock at night.
They want that deal so bad. They'll do whatever it takes. Yes, you want the agent who may have a
preferred lender. And if they're experienced, there's a reason they're using that one. They've gone
through a lot of bad ones and they've settled on the one who's really good that they feel most
comfortable working with. Lenders, one of the problems I've had with lenders in the past is that
most lenders are salespeople. In other words, there's a front line guy who's the sales guy.
Yes. Right? You go to a bank, you get this. I mean, I was this job for a while. I worked
to the bank and I was a sales guy, right? Like, the amount of education they gave us on like knowing
whether somebody would actually qualify was, do they have a pulse? Then get the application.
That was the only way to do it. Get the application. Get the application. Right. So now I
waste somebody's time get their application and then find out that they have seven bankruptcies in the past
year and they've got, you know, four thousand kids of child support to pay. And like they make no
money because I have no job. I just wasted everyone's time if I'm the banker. But it happens over
and over and over. How do you prevent working with a lender and then not doing that to you?
Might be the best question of this podcast. Oh, good. All right. That's such a good question.
Because every lender always says yes. Every lender says. That's about the what's one of the reasons
I started the company is I was so tired of people telling me, oh, yes, Mr. Green. We can absolutely do
that. And then you get 99% of it later. Ooh, it turns out you didn't know to tell me.
me that you're like grandmother's sister blah blah blah like this thing that you should have known.
So the way that I'll answer that question is I'll ask you, why do you think lenders believe
it's in their best interest to tell you yes? I think it's because to them it's a giant funnel.
Okay. So everything's a funnel to them. So they like their main goal is the more people get
in the top of the funnel, the more money I'll make at the bottom of the funnel. That is that's a
simple way that look at it. That's absolutely true. But even then they don't want to waste time putting someone
in their funnel that they know isn't going to work.
Correct.
Okay.
So why do you think that they would be hesitant to say, hey, what are, what's going on with
this part of your life or what's going on over here?
This could be a problem.
Anything that could be bad news.
It isn't a yes.
I don't know.
Where you're going with this.
Where I'm going is that they know you're shopping them the same way that you don't want
them doing that to you.
So people are showing up to the lender and they're like, man, can he just give me a
straight answer?
But if his straight answer isn't positive, you're going to go to someone else.
And that person is going to give you what you want to rope you in first, get you to
get you to become a client to their.
They're trying.
They're trying to pull you in and get you to the point of committed where you're like, well, this is what I'm going to use. And then they're willing to give you the bad news. It's human nature. So the way that I avoid that is I don't shop lenders. I say in the first phone call, I was told to come to you by this person. They told me that you're the best for these reasons. They said, I can expect this from you, but not expect that from you. Is that accurate? And they're kind of laugh and chuck. I'm like, yep, that sounds about right. Okay, well, that's great. I don't need someone who has the best personality. I just need someone that can close this deal. And they said you're the closer.
right. Here's my concern. I love that you just give them my identity that then they have to rise to.
That's exactly what I'm doing. Yes. I am the closer. Now they're going to do everything in their
power to make sure we close right. I've also given them permission to be themselves. I know you're not
the guy who's going to blah, blah, blah. You're not going to give me a red carpet treatment.
You may not have like the nicest persona. I don't care. I'm happy with that. I just need you to do this.
I see your strengths. I see your weaknesses. I want your strengths. Then I basically assure them. I'm not going to
someone else because they're not a closer. I need you. Okay. Now that there's like trust in our
relationship, the truth will come out. You never get truth before trust. No one's going to do that,
right? If you're meeting somebody and you're interested in them romantically and they know the
minute that the fact that they're divorced or something else comes out that you're running, they're not going
to tell you. And you shouldn't expect them to tell you if you're going to punish them. They'd rather
rope you in first. Make you like me then I'll tell you the dirty thing. And isn't that what we always
complain about? Why didn't you tell me this before I was in love with you? Because you would have left and I
wanted you to. It's the same thing that goes on in business. So one of the ways that you can avoid
lenders lying to you is by assuring them, like, I'm not shopping you. I'm in this for the long
haul. Here's what my concerns are. Do you think this is a problem? That's really good.
The last thing I'll bring up is you also ride at the point that typically this process is broken
into several pieces and the first person you talk to knows the least. And it's just their job to
either get an application so that the person behind them can figure out if you would actually work
because they don't have the knowledge themselves on if it would work or not.
So don't assume that whoever you're talking to right now is the person you're going to be working with.
They could be a person who's like, hey, find out if they're serious.
Bring me an application, then we'll talk.
Yeah, because they want to see the application.
It's a uniform application, right?
Everyone's got pretty much the same application.
So get that done.
The good thing about that is that means you can right now, I'm talking to everyone listening,
can put together your loan application right now and just keep it in file.
So you can even like somebody says, hey, yeah, well, why don't you follow an application?
here you go. Now it might look slightly different. I don't know if they have different fonts and designs for
applications. But it's all the same information. And you'll hear a lot of people say, I don't want to do it twice. It's not as bad as you think. It's the same information that you're going to give them. So let's say they need your bank statement. Okay, we need a bank statement. Then four months later you're going to buy a house. Yes, you need to get another bank statement. But you probably learned how to use the portal on the first time. And that was super easy to go in there and get it. One of the biggest problems we have with our mortgage company is people that don't know how the HR department of their company works and they don't know how to find their pay stub. They've never had to. They've never had to.
to find it, right? So they go through all the work of figuring out how it goes. And then when we
didn't update it paste up, it's not a big deal. So don't assume that the work you put in the first
time is always it's going to be that hard every time after. Yeah, that's a really good point.
And yeah, we talked earlier about how to become a good client to an agent. When you're trying
to work with a lender to be a good client, like be responsive. This is a huge frustration
for lenders is you like, hey, my underwriter says he needs a new bank statement from you.
Okay, I'll get it to you. And then a week goes by. And then finally you get them the bank statement.
and then now your closing's pushed out four days
and you're like stupid lender
that's exactly what happens
they blame the lender
when like you took a week to get that thing
so like I kind of have like a policy that I operate on
and I try to get my team to operate on
it's like if a lender asked for a document
they have it within 20 minutes
no matter what it is it's there
like I never want
It's not going to be your fault
It's not my fault yeah
that takes me out the other day
that happened on something
what was that
it was a lender we were dealing with
and we were going back
and we gave them the document again
20 minute like rule
like we got it to them right
and then like I don't know a week later
they said, yeah, well, we couldn't do it because we couldn't get that document from you in time.
And they like, they totally like turned it on us.
I can't remember the exact situation.
It was a month or two ago.
It drives me.
I was so pissed.
Like, I was just so ticked off because I was like, I was like, I gave that to you.
Because like, that's what I don't want.
And they just, they wanted to save face and whoever they were ced on the email, you know, but I saw it.
And I'm like, yeah, no, this was your.
But that is the way it works.
Yeah.
And so part of the reason why we want a lending team and the real estate team to work together is the
realtor is motivated to close that deal, even when the lender is, you know,
not smart enough to know that they should be.
Yeah.
So what we would have done if we were representing you is you sent that document in,
the agent would have followed up to say, did you send it?
You would have said, yes.
They would have called the lender and said, get his document.
Oh, I didn't check my email.
I didn't realize that was there.
I opened it and forgot to do something with it.
It was sitting there.
The agent then catches where your lender dropped the ball.
And it is a bigger funnel for lenders than it is for agents, right?
People shop agents, but once you're in a transaction with one,
that's who you're going to use.
you have no idea how many times people want to get pre-approved.
They have the lender go through all the work of doing it.
Then the lender actually helps put them in contract with our team.
And then when they're in contract, they come back and say,
oh, I want to go use this bank over here instead.
I just thought it's commercial for a bank that's giving me a quarter point lower interest, right?
I'm going to go with them.
That's exactly what's going to happen.
Now, first off, that's kind of a jerk move in a lot of ways.
But second off, it's not even in your best interest because they might not know what
is going on with your file.
They might, the reason they're cheaper is they're not as good and they could screw the whole thing up.
So what we're getting at here, guys, is like, honestly, we're pulling back the curtain of what goes on behind the scenes that most people don't get a chance to see what happens on the other end of the phone call.
But it's understanding the nature of the business.
They have concerns just like you have concerns.
The more you know about what's going on in their world, the better of a person you can be when you interact with them, the more like you are to get the rock stars to work with you.
Yeah, that's very true.
So be a good client, be responsive to them getting anything and be organized.
Here's a lesson I've learned over the years, especially the more real estate you own.
You have tons of documents.
I mean, my tax returns like hundreds of pages long, I feel like.
And it's, it's, there's, there's just a million documents my lender wants.
And so one, I need to be organized in my files.
I use Google Drive for everything.
I can have Google Drive.
I got folders now for everything.
I mean, like I try to organize there, but then when I'm giving them to the lender, this
is a common problem I have.
The lender will give me a list of, okay, these 35 documents.
I will then send an email or I used to, I would send an email with all 35 documents attached.
Then two weeks later, they're like, well, I'm still waiting on that one document.
I'm like, no, I send it in that big dump file.
Oh, oh, yeah, there it is.
And then a week later, hey, I still need to get that one thing from you.
Nope, it's in that original thing too.
So by me just dumping a pile of papers on their digital desk, it just messes everyone up.
So what I've been doing lately is I'll put them into one giant PDF.
And then on the front of that, I'll put like a table of contents.
Like, here's what all the documents are that are attached to this PDF.
And here's everything you're going to need.
And then in the email, I'll list very specifically attached.
You will find, number one, this.
Or I'll label, if I'm going to.
I'll upload separate files. I'll label them like A, B, C. And so that way I'm like, if you look
for the file starts with A, that's this thing, B, this thing. Whatever I can do to make it easier
because here's the truth that not just with lenders, with everybody, that's especially everybody
who's a W-2. They just want to get the thing off their desk for now so they can move on with
their day so they can go home and go be with their families, right? Like they don't really care
that much. So like, like they love, and I do this stuff. They love checking off boxes. Like,
oh, I ask that person for that document. Now it's off my plate. If you were to fire it back in
five minutes. I'm like, here you go. They're like, okay, now I've got to take another step here.
So just keep firing back of them and they'll keep taking steps. But they love when you take a week
to get something back to them because it gives them the excuse to get the excuse to keep it on the
bottom of their desk. And so it's when you say this because this is the talk we have with my team
all the time is checking boxes feels productive and it's not productive. You can be checking boxes
on a path that takes you nowhere. Yeah. Right. And the other component is that every human being in a
W2 world, this is part of the problem with the W2 world is subconsciously develops the goal of making as much
money as I can with those lease work possible. Yeah, yeah, right? And if they're getting paid hourly,
they can't make more money, then they just put all their effort towards doing as least work
possible. Yeah. And that becomes a problem when you're relying on that person. So I'm not saying this
just to hate on W2 workers, okay? There's certain ones that, I guess for the listeners, get out of that
mindset and watch how quickly you get promoted and how quickly opportunities come your way. And then
eventually you'll go become the business owner yourself and you'll be frustrated by this when other people
do it. But no, that's what they're like. Okay. They're getting paid an hourly thing or a small commission
on what's going on. They don't know if you're serious. They're going to do the minimum out of work
possible just to say they're done. The biggest problem that we see is when we send someone,
hey, I need this document and then we check the box saying, I asked for it. You didn't get the
document. Your job's not done. You should be blowing that person up. I need the document. I need the
document. If your lender's not doing that, you need to do it to them. Yeah. I sent you this. Did you
get it? Right. Or assigned it to somebody else. I sent you this. Did you get it? Did you get it? Did you get it? Yes.
Okay. Thank you. Next time can you just let me know that you got it. I won't. I won't blow you up.
You do that in the beginning and most of them, they might be slightly irritated, but they're going to put you to the top of their priority list because now you became the most work. And they're trying to do the least word possible. Yeah. Trying to get you off their plate. Yeah, that's funny. All right. So we talked agent. We talked contractor. We talked to lender. Let's talk about the final four of the core four. The final four of the core four, which is the property manager. Let me turn this around on you because you've written a book on managing rental property. You manage several rental properties yourself.
I tend to rely on property manager.
So I can tell you what I look for, but I'm curious with what goes on behind the scenes.
What do you think makes a good property manager?
I think a good property manager above all is a system like a freak.
You know, like they love the e-meth from Michael Gerber or work the system from Sam Carpenter.
They love like doing things the same way every single time and it just gets done because property
manager is actually a very simple business.
That's what I like about property management.
I've thought numerous times about trying to grow a national property management brand.
I don't think I ever will, because it's fairly low margin.
But I love the idea because it's such a systematizable business.
It's like McDonald's.
Very little happens that's outside of the norm.
Just like McDonald's, very little happens that they haven't dealt with many times before.
That's a good point. It could be automated.
Yeah, very much of a again, which is like, what do you do when a tenant doesn't pay rent?
What does this happen?
So first thing I look for is a property manager.
They've got to have their systems down.
Like everything from how do you onboard people to how do you, now.
They will all, every property manager I've ever met with the interview has lied. Like, I don't say lied.
They all tell the same story. Yeah, we use some property manager of the software that will actually put your listings on like 13 different websites, blah, blah, blah. They all have the same pitch. Everyone has the exact same pitch.
I don't know if I have a good strategy other than trying them out and getting referrals. Okay.
For finding a great property manager because they all say the same thing. They all say they can do it. Just like lenders. They all say they can do it.
So how do you get in there? Now, a couple of things that I do look for.
One, customer service is pretty important to me because tenants, I mean, yes, it's a competitive
market, but if tenants don't like their property manager, they will find a new place to live
at some point.
Vacancy is a, I call it the silent cash flow killer because you don't notice it, but
the carbon monoxide.
Yeah, the carbon monoxide of real estate.
That vacancy, you know, 5% vacancy, if you're bringing in, you know, $1,000
a month is $50 every month.
Of the course of a year, that's a $600 a year.
Like, that's a substantial amount of money.
Now, divide that by, you know, let's say a five cap and you're looking at, you're looking
at what 30,000, wait, let's see, five. So $600 times 10 would be $6,000. So $12,000 and
lost value of your property because you got, you know, that. So if you're jumping from a
5 to a 10% or 10, 15% vacancy, because people are moving out constantly. And even more than that,
it's the repairs every time that they leave. That's what I was going to ask you is I've had
an experience with a property manager who says, hey, this thing broke, we're going to send a
handyman by. Or, hey, this thing went down. I told the tenant they need to take care of that
themselves. Like we had, I remember one time, a tenant complaint about a leak in the, or a plug toilet. Of course,
it's always the plug toilet, right? And they, I told the property manager, well, why am I paying for it? Well,
that's something you're really supposed to take care of on your side. So the plumber goes out and he takes a
picture of a stuffed animal that was pushed down the toilet. Right. I was like, are you telling me that
I, like, stuck in their house middle of the night, put this in there and flush the toilet. They need to
pay for that. The right property manager will go to the tenant and explain to them. You're going to have to
pay for this, right? And now maybe the tenant's more likely to solve their own problems than just
going to me because I'm the, I'm the one with all the money. It's easier to get money out of me
than is out of the tenant. Would you agree? Yes. Yeah, 100%. And the plumbing thing is,
a good example. Like, I like to look at the property manager's lease. Now, if you've never
been in real estate before, you're a solo entrepreneur here. You're not going to know what a
great lease is and whatnot. What one isn't, but a good example of a great lease would say in there,
like plumbing prop backups that are caused by the tenant are your responsibility.
And that would just be a like in the lease.
And our lease is super long and thought out because of that.
Now by the way, if you pick up a copy of the book Heather and I wrote the how was it
called the book on managing rental properties.
I'm stuck on the multi-family millionaire looking at it here.
But yeah, the book of managing our property should include our lease right there with it.
That we compiled from adding like looking at a dozen different leases from different
pockets top users and then put all the right clauses and head lawyers review it and then made
it a cool lease.
So anyway, we want it to be a good lease.
The other thing is that every property manager is great when things are going good.
Everyone is great because it's the easiest job in the world.
They automatically get rent collection.
It comes in automatically.
There's no problems.
So whatever.
So oftentimes you don't know how a property manager is going to be until things go bad.
Yes.
So here's what I would say to that.
One, test out, if you have a larger portfolio, test out several property managers and see who you
jive with better.
Some people are just going to be better at communication at getting you stuff than others.
in my mind, the best property manager is one that I never talk about or hear about or think about.
Like I just don't, I just don't deal with them. And so I actually have a pretty good one in Grace Harbor right now.
I mean, I managed a lot in house, but I hired one of my properties out to a property manager.
I never hear from them. I get an email once a month that shows me what goes on.
And I see once in a while there's a vacancy and then it gets filled back up again.
And I see once in a while repairs and it gets taken care. I love that.
So when there's problems. But anyway, here's why I go with the problem thing is when you look for referrals from people, don't just ask.
ask a general question like, hey, I heard you, you know, use, and by the way, yes, get referrals.
You have to get the recommendations from other people. But don't just ask for like, yeah, do you like
them or whatever. We've talked about this on recent shows too, where people are tend to be kind
of like, they don't want to get sued. They don't want to be in trouble. So they'll just tell you,
yeah, they're fine. They're good. They don't want to be mean. They like the property manager.
But dig into problems like from those people. Like when you're talking to referrals, like,
yeah, like, has anything ever done gone really wrong with your rental property? Have you ever had an
Have you ever had a massive water leak? Because most landlords will have those. So when you're
talking to get a referral from somebody, asking about the bad things that happen and how do the
property manager deal with it? Specifically, I'd want to know things like how long. I mean,
the biggest problem in a landlord is going to have, right, is a unit getting trashed or an eviction.
Those are typically the two biggest problems we deal with. The property manager really doesn't
have a lot of control if there's a water main that breaks under the house. Like, yes, they can fix it,
but I'm more worried about the eviction. Are they going to enforce rent that kind of
of stuff. So does do their evictions take 30 days or are they taking 45 days or 60 days?
What's their late? They will all tell you that their late policy is. Oh yeah, after the fifth
day or 10th day or whatever the legal is, we issue with three a notice. But do they really? So ask
those questions. What are you? Have you had a tenant ever pay rent late? What did the property
manager do? Yeah, digging into that stuff can help a lot. I also think if they're very accommodating
like whatever you want, just tell me what I'll do. I'll do it. And they're maybe making up for
lack of experience with personality, that feels good when we're the one talking to them.
Wow, they're doing whatever I say. They're bending over backwards for me. If they're being
accommodating with the tenants, hey, whatever you need, just please rent my place out. Yeah, we can
worry. We won't raise the rent on you too much or whatever. They're empowering the person who
typically needs the most structure. They need, right, what you want is a proper manager that
tells your tenant. You want to rent this house? That's great. Here's the rules. Boom, boom, boom.
I'm going to call you on this day. You're going to give me this much. If you do this,
this is what you're going to get. It's not personal. This is the way it's going to go and then
actually enforces it. Yeah. And I think that's probably what I've heard you describe when it
comes to managing properties is if you give a little bit of slack, it doesn't buy you something back.
They're not like, wow, he was so cool. I'm going to be good to him. It's, ooh, if you give
a mouse a cookie. Yeah. Can I ask for a little bit more? Yeah. I've had that over and like,
and I will say this, most property management problems are not the property manager's fault or
your fault, the landlord's fault because you didn't train them right. You didn't follow up with them
right. And I'll preface this. I'll tell a story about a terrible property manager I had. I bought
this apartment in Ohio. And I still say it was my fault for not following up more often. So like,
but they're still where they were terrible property manager. And the reason what made them bad was
things like a vacancy, a unit would go empty. They couldn't find a contractor to come in and work on it.
It took two months to get the unit even like fixed up or turned over. And then after that,
you know, it took them six weeks to get it rented out. That should not be the case. It wasn't a
Very low standard of performance.
Very low standard of performance.
So had I talked to a bunch of landlords ahead of time who had used that person,
I would have found that they were just in every way they were slow.
Goes back to a conversation about W2 earlier.
When they're W2 employees, they just don't care that much.
And people are thinking, well, they should because they only get paid when the unit's rented.
Yeah, they get paid 10% of like an $800 a month rent.
They get $80 or whatever it is.
You know, like it's just not.
They make money at scale by having hundreds of units.
So they don't, they just do not care about your one property or your two or your
They just do not care.
But they care about their entire portfolio as long as all of them are going.
And so, like, sometimes it's really hard to find that person because they will lie to you
to begin with.
And everyone thinks they're amazing and everyone wants to be the hero in their story, but they're just
not.
So that's why it's one of those higher, slow, fire fast.
But I also spread out.
I try to find different property managers.
And if they don't work, get rid of them and find somebody new.
I think the common denominator that I see in these situations with the investor or the client
or whatever in the relationship is they adopt an attitude of, well, if I'm good to you, you'll be good
to me. I made that mistake in the beginning of my career. My team members make that mistake all the time.
There's this aspect of human nature that just wants to believe. Look, if I'm just nice to you,
can you be nice to me and we can make it work? And that never works. People are not motivated solely by
how nice you are to them. They're motivated by what's in their own best interest. And if that property
manager doesn't have good systems and they're lazy and they don't really know what to do or they don't
know how to hold, they don't know how to run a tight ship. It's going to bleed over into your
property. So I don't value the niceness as much as show me your track record. Show me how you've
done this before. When this happened, what did you do? And I'm expecting bullet points. Boom,
boom, boom. This is how we handle it. Yeah. That's really good stuff. Yeah. Again,
property managers, they're difficult. Contractors can be difficult.
That's why we're in this game is we're putting together a lot of difficult situations and people
and problems. And we're putting it all together in this big blender. And we're trying to make a nice
tasting smoothie out of it. And it's not always, like, that's why we get paid. And that's when
when you get paid. And so this was, this episode today that we're talking about these core four,
this is for those solar entrepreneurs and how to put together that perfect team for you.
But next episode we're going to do is we're going to talk about if you want to scale,
if you want to have a larger team. You want to bring in team members, whether it's employees,
whether it's interns, whether it's commercial brokers, things like that. How do you scale your
business and who do you need for that? So we're going to cover that in part two here.
probably next week. I think they'll come out next week. So stay tuned for that one. And I don't
you want to do get out of here. We don't only need to do the famous four, I guess, because I mean,
we could. Today. Any books that you've been reading lately? I can ask you that at least.
I haven't read a book in a minute here. A couple years. It's been a long time. I don't know if I'm
out of read anymore. You've been reading the multifamily millionaire, Volume 1 from I heard your
book is crushing it, actually. Every time I think I wrote a good book, you write a better one.
That's not even too. Thank you for always pushing the bar. All right. That's what my goal is,
is to raise the bar turner.
Yeah, I've been reading a book called Multipliers.
Just started that one.
Oh, I've read that one.
That's a good one.
Liz something.
Yeah, Liz something, yeah.
Yeah, it's good.
I'm only like two chapters in,
but it's how to be a better leader
and get people around you doing more work
to produce more because you are a multiplier of talent,
not a drainer of talent.
Anyway, all right, everyone.
So go check out the show notes.
You can find those at biggerpockets.com.
So I show whatever number this was.
I don't even know.
So just look that up.
Again, check out next week's episode.
episode where we'll be talking about how to build a team when you want to scale. So that's all I
got. Anything you want to close with? No, sir. All right. Well, get us out of here. This is David
Green for Brandon. Bend Over Backwards Turner. Signing off. You're listening to Bigger Pockets Radio,
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