BiggerPockets Real Estate Podcast - 810: Tom Brady’s Coach: You DON’T Need to Be the Best to Get the Best Results w/Greg Harden

Episode Date: August 27, 2023

Tom Brady is the GOAT (greatest of all time). But that makes his performance coach, Greg Harden, the GCOAT (greatest coach of all time). Greg has been coaching elite athletes like Tom Brady, Michael P...helps, and Desmond Howard, as well as top executives at some of the most well-known companies in the world. He knows what makes someone successful and, more importantly, what does not. But you’re probably thinking, “What do I have in common with Tom Brady?” Ask yourself a few questions. Do you want a better life? Do you want to win? Do you want to enjoy the time you’re not working? What could life be like without fearing the future? All of these questions are answered by Greg today, and they’re the same questions he’s been answering for decades to help top athletes reach their peak. In today’s show, Greg explains why giving 100%, 100% of the time is the ONLY option for success, how consistency beats skill, why you’re not changing (even though you want to), and how to turn your fear into an eternal fire that will make your life better than it’s ever been before. In This Episode We Cover: The mental secrets that only elite athletes know about How to let go and why your past baggage is self-sabotaging your life Controlling the controllables and how to stop letting life push you around  The real way to relax and why only the best of the best know how to turn off Why fear is more predictable than you think and how to turn anxiety and ego into fuel for your fire  And So Much More! Links from the Show Find an Agent Find a Lender BiggerPockets Youtube Channel BiggerPockets Forums BiggerPockets Pro Membership BiggerPockets Bookstore BiggerPockets Bootcamps BiggerPockets Podcast BiggerPockets Merch Listen to All Your Favorite BiggerPockets Podcasts in One Place Learn About Real Estate, The Housing Market, and Money Management with The BiggerPockets Podcasts Get More Deals Done with The BiggerPockets Investing Tools Find a BiggerPockets Real Estate Meetup in Your Area Dave's BiggerPockets Profile Dave's Instagram Rob's BiggerPockets Profile Rob's Instagram Rob's TikTok Rob's Twitter Rob's YouTube What Tom Brady Can Teach Us About Real Estate Investing 5 Tactics to Overcome Fear and Start Investing NOW! Grab Greg’s New Book, “Stay Sane in an Insane World” Connect with Greg: Greg's Website Click here to listen to the full episode: https://www.biggerpockets.com/blog/real-estate-810 Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com. Recorded at Spotify Studios LA. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 This is the Bigger Pockets podcast show 810. What's going to separate you from the herd is your mind and your heart. Tom Brady can't outrun you. He can't out junk. He can't outlift you. What you can measure, you can outperform him at. What you can't do is measure his mind and his heart. His commitment to being that guy that's unstoppable.
Starting point is 00:00:22 That's mental, baby. That's mental. What's going on, everyone? It's David Green. You are host of the Bigger Pockets Real Estate podcast. here today with my co-host, Rob Abas Solo, coming at you guys from downtown L.A. at the Spotify studios. That's right.
Starting point is 00:00:46 If you can make it here, you can make it anywhere. Yes, you can. We've made it. Yes, we've made it here. We made it today. You know who else has made it? Tom Brady. Tom Brady, you could say that.
Starting point is 00:00:55 You could say that he's done okay of football. You know who else has made it? Who's that? Desmond. Howard. Howard. And you know who else? Charles Woodson?
Starting point is 00:01:04 Michael Phelps. And Michael Phelps. That's right. And what do all those four people have in common? They've all been coached by Greg Hart. And we have Greg here today to talk about some of the things that he's learned from his career as a clinical psychologist and now performance coach of some of the most successful people in the world of sports. This one was great. What are some things that you took away from this that are going to help you in your career as an investor? You know, I walked into this podcast. I met Greg just for about a minute before you walked in. And he was just a ray of sunshine. I was like, this is going to be a good podcast. because he really kind of breaks down
Starting point is 00:01:42 that the real person in the way is you. And I know that this is something that we hear a lot of the times, but he actually gives anecdotes and strategies for letting go of baggage and basically kind of paints the picture that the only person in this world that has the ability to transform your life tomorrow is you. And it was just really inspiring to hear him say that and talk about some of the success he's had with some of these major athletes in the world of... With some of these major athletes in the world of sports.
Starting point is 00:02:09 Yeah, when the best... of the best of the best all come to the same guy to learn how to be better. There's something there. And Greg shares some of that secret sauce with us here today. One of the things that we've noticed through a day of recording was this idea of control the controllables. You can only control the things that you have control over. And Greg really hit that home with some practical examples of how we can respond.
Starting point is 00:02:30 Another thing that I loved you talked about is that human beings are the only creatures on earth that have the ability to change. That was powerful. Dogs can't change who they are. Cats can't change who they are. but human beings actually can. We choose to hold on to the baggage of the past or we choose to let it go. Do you have any insights on that perspective?
Starting point is 00:02:45 Yeah, I really like the back and forth because, you know, he kind of talked about how animals can't change. And then we threw him a curveball with caterpillars. And we were able to actually, it was actually really fascinating to see two masterful analogies from two different people at such a high level like you guys come together. And you were just a caterpillar on the wall watching it on. I was a fly on the wall. I don't get the privilege of being a caterpillar, unfortunately.
Starting point is 00:03:07 I've watched you blossom throughout your career. You've already become a bit of a butterfly. Thank you, thank you. Wasn't there a butterfly joke today made as well about you or a butterfly reference? Yes, in the Hormosey episode. So keep an eye out for that one as well. Keep an ear out. There we go. Before we bring in Greg, today's quick tip is brought to you by Rob Obisolo. Give 100% 100% of the time. The way you do something is the way you do everything. Yes, that's right. Keep going. I mean, that's a one way of saying it. That's how we've heard it so many times over the last couple years. But I think we talked about this thing of not just choosing your battles, but choosing every battle and giving it all out. Go to war with all the things in your life and give it
Starting point is 00:03:47 everything you got and success is on the other way. I thought that was fascinating. You guys are going to love hearing about this. And if you think that sounds exhausting, well, Greg also says that you should give relaxing and resting 100% of your attention as well, right? So you're never going to be tired. The perfect life hack. We all joke that rentals are passive. But if you're spending nights matching receipts or guessing what a property earned last month, that's not passive at all. Baselane fixes that part of landlording, the financial chaos. Their banking and AI bookkeeping system automatically tags every transaction, updates cash flow insights in real time, and builds the reports you need for tax season. You can even automate transfers and move money around
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Starting point is 00:05:33 It's a fast, free way to find renters without the usual hassle. Get started at Avail.co slash BiggerPockets. That's A-V-A-I-L-C-O-S-Bigger Pockets. All right, let's get to Greg. Greg Hardin, welcome to the Bigger Pockets podcast. For those who don't know who Greg is, a quick background, he is a peak performance coach who has worked with athletes like Tom Brady, Michael Phelps, and Desmond Howard.
Starting point is 00:05:57 I'm a Raider fan, so I know exactly who that is. He was once profiled by 60 Minutes as the University of Michigan's Secret Weapon. Welcome to the show. Oh, thank you. I'm excited to be here because what I found out about you guys is quite stimulating. You're a former police officer, law enforcement. My son is here in L.A. LAPD. Really? Cool. You got to tell you. Give your son some knuckles for him, man. He's a bad man. And this young man, just what you guys are doing that has me excited is that you're teaching people how to make money, but you're daring them to be better at everything they do.
Starting point is 00:06:37 That's the secret. You don't make more money. You don't get better relationships. You don't get better life unless you fix yourself first. It all starts from you. I have a performance coach, Phil Toll. He actually worked with Dick Vermeal when the Rams won the Super Bowl. He worked with Metallica, a lot of high-profile people just like you.
Starting point is 00:06:53 Rob, do you have any coaching going on? Right now, I just coaching in general? What do any coaches are helping you? Yeah, I've got like a macro-nutrition fitness coach. that's about it. He has really kicked my butt. Did he teach you to use big words like that to sound smart? That was impressive.
Starting point is 00:07:10 You noticed that. You noticed it. Yeah, man. Well, he taught me to work out six times a week and eat an insane amount of meat and rice and vegetables every single day. So you have an accountability partner that calls himself a coach. Okay.
Starting point is 00:07:22 Yes. No, no, no. He's a coach. He's a legit coach. All right. He's coached like 500 people through it. So Greg, you work with professional athletes. We're hosting a podcast about real estate.
Starting point is 00:07:31 What's the overlap? Help spell this out for. our listeners. That's good. What we need to be clear about is that we're trying to get people to do their absolute best. We're trying to get them to be deliberate and intentional about selling the product, about selling themselves. And when we're talking about athletics, you've got to begin to understand that at this level, even before this level, pro, college, high school, the game gets mental. The higher you go. The higher you go. the more mental it becomes.
Starting point is 00:08:05 So while people will think that you're just talking about, you know, mastering real estate, you have to master your own mind and your own heart. You have to master your own ability to know when to go hard, when to back off, when to add on to your schedule, me time. And so we're really talking about universal truth when we're talking about performance. Because what we're really being talking about is how, what you're teaching is people how to perform, how to perform in a realm that some of them are being introduced to sometimes by you. And sometimes by just their need to make more money and figure out how to change their lifestyle and how to do something different than what they've been doing.
Starting point is 00:08:51 And they're going nutsy-bo. And so what I'm dealing with in many cases are people who think that they know what they're doing, who have been successful. and then they get to the next level and say, oh my God, what can I do to make it to the next level? That's all we're talking about, going to the next level. Well, I love that. Yeah. You sort of mentioned that the higher level you become,
Starting point is 00:09:16 the more mental it becomes. So is it a bit of a sliding scale between the physical side of things, especially in the performance world, where it actually is less physical and it's more mental? Or is it, you know, one and the same? Well, I mean, that's a great question. Think about it this way. If we're talking about athletics in particular,
Starting point is 00:09:37 when we talk about it being more mental at each level, the body had already better be prepared. So now the body is ready to be a peak performer, but is your mind able to perform at the highest level? So we're sort of assuming you've prepped the body at its highest level. Yes, because you'll have, let's look at college. I was the man in high, DG, you know DG was the man
Starting point is 00:10:02 In high school In high school Junior high especially Yeah I was dominating You were tall, you are tall man I was tall and that's about all you need And as strong as ammonia You understand
Starting point is 00:10:14 That's strong So Now that is an analogy I think he's got you top I fight still that one Okay Strong as ammonia And so what we discover is that
Starting point is 00:10:25 Someone shows up now at Division 1 You know we may have gone to Division 1 But we didn't turn into, you know who. But physically, we were prepared. Mentally, you have to shift the way you think. You have to shift from being that guy in high school because not everybody was that guy, that gal in high school. So what's going to separate you from the herd?
Starting point is 00:10:48 What's going to separate you from the pack? It's going to be this and this. Your mind and your heart. If we talk about a guy like Tom Brady, who people may love or hate, The bottom line is that's Tom Brady. Tom Brady can't outrun you. He can't out jump you.
Starting point is 00:11:07 He can't out lift you. What you can measure, you can outperform him at. What you can't do is measure his mind and his heart. His commitment to being that guy is unstoppable. That's mental, baby. That's mental. If you just talk about, you know, your strength and endurance.
Starting point is 00:11:30 No, but if you talk about who's got the heart and the mind to find, what was it, 28 to 3? So, you know, who, no, no. There was a game in a Super Bowl against the Atlanta Falcons, I believe. In the halftime, it was 28 to 3. Yeah, they were getting crashed. Now, we're not talking about a regular division game. We're talking about the Super Bowl.
Starting point is 00:11:57 Yeah. So we would imagine the two best teams on the field. Now, at 28 to 3, I'll let you, Tom, you're my guy, but I'm watching out of respect. And I know not to turn away because if anyone can pull it off, it might be you, but it's not probable. But that doesn't mean it's what? Impossible. My man. You understand?
Starting point is 00:12:22 So it was improbable. All the data would say, it's over. but that's the problem that the Falcons had. They were in the locker room at halftime, confident that it was improbable, and the game was done. And they took their foot off. All they had to do is keep their foot on the paddle.
Starting point is 00:12:42 But Tom Brady is sitting up talking about, I'll have another shot. And that's all he wants. Just give me a chance. When lose a draw, he was going to give you what? 100%, 100% of the time. That's mental, baby. that's not his that's not now he had the endurance to do it he had the flexibility and the strength but that's not what won that game i remember watching that game
Starting point is 00:13:06 working as a cop super bowl was on we were sitting in the office you know guys are going in and out for calls but everyone's trying to watch half time comes the falcons had just been dominating them it wasn't even a close game and i remember all the typical it's over why pay attention and i remember saying tom brady and the patriots figure you out in the first half. And like he's losing, but he's collecting data. He's figuring out where the weaknesses are. He's making mistakes and he's learning from them. In the second half, he's going to take everything that he learned in the first half
Starting point is 00:13:38 and you're going to see way more effectiveness. Now, I didn't guarantee he's going to win. That's a big, big hurdle. But I remember saying like this game is not even close to being over. This is going to be an exciting second half. And everyone mocked me. It's 28 to 3. Yeah, that was all.
Starting point is 00:13:53 Yeah, that was all really good. You had a ball that day. And they just, I mean, the second half was the exact opposite of the first half. The Patriots just went out there and Molly walked him. It was crazy. And there's some life lessons to take out of that.
Starting point is 00:14:05 Just the first half of your life didn't go like you thought. You married the wrong person. You had the wrong job. You had to overcome some difficulties from your childhood. It finally clicks. The second half of your life can be completely different. You can make up more than make up for all the stuff that happened in the first half.
Starting point is 00:14:19 And you can decide that it's not going to be. The only creature on this earth, that can decide to not be like they were yesterday as a human being. See, a dog going to have to be a dog every day. Cat going to be a cat, a lion going to be a lion. The only creature that can transform themselves on purpose is a human being. Now, my wife immediately challenged me and says, well, a caterpillar. It's metamorphosis.
Starting point is 00:14:53 it changes and then she got even deeper. A tadpole is born in the water and can walk on land. I said, baby, I'm impressed. However, we're talking about deciding to change. Well, a tadpole had a frog in it the whole time. It just had to evolve into what was already there, right? Dogs aren't evolving into something different. Same as a catapril.
Starting point is 00:15:16 It had the potential to evolve into a butterfly. So you could make the argument that a human being deciding to be different is just sort of tapping into that same. You have had that potential the entire time. You didn't, you didn't act. Many humans will decide to stay caterpillar, I guess is what I'm saying. My man. That's a pretty good mixture of the metaphors, yeah.
Starting point is 00:15:34 My man. Metaphorical kings here. I love it. Hey, you could take it, because he just took it to another level. Now go back to your wife with that. Hey, look. That was what I'm really here for. Hoping one husband wins an argument at some point in a marriage ever.
Starting point is 00:15:48 That would be my coaching program. We did it. We penned here. Do you want to win one argument with your spouse? I'll take one. Yes, that's all it takes. But just think about what we're talking about, how a person can wake up one day and decide to stop being a jerk. Yeah.
Starting point is 00:16:03 To stop being an alcoholic, to stop being someone who is overwhelmed by everything, being negative, miserable, and depressed. Now, that's major. Yeah. And once you tap into a part of your mind that understands it, or if you get coached into it, and trained into it, there are no limits. Because most of our limits are self-imposed. And so you begin to open up that door in a person's mind, to begin to understand that they can decide how their life is going to work.
Starting point is 00:16:37 You set that all up by talking about the first half and the second half. Yeah, and that, I mean, I'm sure as a performance coach, you have to deal with all the reasons why people don't want to change. So maybe let me ask you that question first before Rob jumps in. And we all know that we, it's possible to change. At least there's some people who believe that, but not everyone is changing, but they all want the results of a changed life. What do you find gets in the way of people making that decision like you just said to
Starting point is 00:17:02 change? Not letting go of yesterday's baggage. You know, yesterday's baggage will drag you down and keep you down. You can carry it around with you everywhere you go. It affects every relationship, every new relationship. and somebody else is serving the sentence of somebody who hurt you and abused you. You'll have a person who's got an adolescent leading their life at 40 years old. What happened to them at 14 turned them into a person whose self-worth and self-esteem is measured by everything except themselves.
Starting point is 00:17:43 So we are real clear that sometimes people can get stuck of yesterday. today's baggage. Some people are stuck by not being able to ask for help. I was trained by my father to not ask for help. My father was a good man. Hard working
Starting point is 00:17:59 non-stop, 70 hours a week at the factory. And I remember going out into the backyard and I think I was eight or nine years old. And I went out and said, hey, pops, can I help? My dad looked at me and said,
Starting point is 00:18:12 boy, let me tell you something. If you see me in a bear fight, don't help me help to bear I don't know what he's talking about at 8, 9, but over time repeating that over and over to me, what did he teach me?
Starting point is 00:18:30 A man doesn't need help. Yeah. And I'm not the only one who was raised that way. Right. So there are a lot of things that will interfere with people changing. When I was just doing
Starting point is 00:18:42 clinical therapy, I was confident that I would always be employed because people will walk in and ask for help and fight me tooth and nail. They would ask for it. They would show up saying, I really need some help.
Starting point is 00:18:59 And I said, come on in because I'm excited because they volunteered. They weren't forced by the court. They weren't forced by their wife by their job. Man, this is going to be great. And then they'd fight me tooth and nail. And it dawned on me. I will always have a job
Starting point is 00:19:15 Because even when they want help, they will resist. They will fight because it's human nature to be resistant to change. They really want to help. But change threatens us. And it's awkward and it feels uncomfortable. And it's just, it's a fascinating part of working with people. Yeah. So you talked about sort of the baggage and that's what holds its back
Starting point is 00:19:39 and the resistance to change. Is there any practical advice that you can give to someone? to just let go, let go of that past baggage and start working towards change? Well, you have to teach people that for once in their life, they need to choose themselves. I'm asking you to choose you. And so that's not what people don't talk to me like that. So I've got to convince someone that yesterday's baggage might be a person who hurt them. But now they're still hurting you.
Starting point is 00:20:10 You've got to decide to evict them. You got to send them an eviction notice. It's time for you to go. And if I don't do that, they stay in my head. They stay in my heart. They stay in my self-definition. And if I'm trying to redefine who I am, I have to redesign, re-engineer, and reinvent myself.
Starting point is 00:20:34 And to do that, I may have to let go of yesterday's baggage. One clear example in nature for them is a snake growing and evolving. He has to what? shed his skin. So there's some things that have to die in order for me to go to the next level.
Starting point is 00:20:49 Is that what makes it hard? The death feels wrong. Everyone will fight to the death. Yes, sir. But one of the things that with this audience, this is perfect. You ready?
Starting point is 00:21:01 One of the greatest motivating forces in the universe is death. We wouldn't value life if we wasn't going to die. If I wasn't going to die, what the heck? Yeah, you do whatever you want.
Starting point is 00:21:15 But for me, one of the greatest motivators in my life is I know that I can't get out of this alive, so I better live. I live the best I can and give everything I've got. That's really good. Yeah, well, I was asking you, you know, I said, what are we talking about today before the podcast? And you said, life, liberty, and the pursuit of happiness. And I said, what makes you happy? What did you say? I said, waking up, I'm stunned every morning.
Starting point is 00:21:40 Because I'm like, this is unbelievable. If you don't get that this is unbelievable that you're a living thinking thing, you're not just a living thing, you're a living thinking thing that can ponder the nature of our existence. That's a miracle, man. I didn't create myself. All I know is that I'm fascinated that I am alive. I'm fascinated that a minute ago I was 27. Now, you know what I'm saying?
Starting point is 00:22:09 Yeah. And time evolves and my life changes. And I don't look like where I come from. What I've been through, I don't look like. So you're a walking example that people can let go. I had to let go if I wanted my life to work. I remember at a certain stage in my life, I was in my early 20s, like 21, 22. And I think I had a moment where I looked to the heavens and I said,
Starting point is 00:22:39 if I lived to see 25, there must be some purpose in my life. I turned 25 and I already made a promise that 25 I had to switch. But how do you switch? You have to be deliberate and intentional. You've got to decide that I'm capable of pulling off a miracle because I'm fascinated. I'm still here. So I said if I live to see 25, there must be some. purpose. So now I'm in pursuit of purpose. So you're a coach. You work with athletes, but you're a
Starting point is 00:23:15 performance coach, not an athletic coach. How does that change what you get to do? And how do you approach some of these major players that you've worked with? You understand that sometimes I'm coaching coaches. Yes. That's the beauty of my of the gig. Sometimes I'm that guy that is pulling the coach aside and saying people have changed. The way you were coached might not be the best decision in this current generation and with this current population and with the current policies and procedures, boom, boom. But to be able to coach a young person or anyone to figure out how to get the best out of themselves. See, my job is to teach people that they have to be the world's greatest expert on one
Starting point is 00:24:04 subject themselves. I need you to be the world's greatest expert on you. No one should know you better than you know yourself. You've got a young person in your office, and they're trying to figure out, why aren't I starting, why aren't I getting a call, why aren't I getting the reps?
Starting point is 00:24:23 The coach doesn't like me. I mean, the coach, you didn't come here to be liked by the coach. The coach job isn't like you. The coach job is to coach you. If you're not on the field, let's figure out why you're not on the field. If you don't believe in yourself, Tom,
Starting point is 00:24:39 Why should I believe in you? You know, so stop wanting everyone else believe, and you don't. So teaching people to believe in themselves without question or pause, that's what I do. Teaching people to figure out how the most important word in sports might be. Everyone has a different word. Maybe win, maybe championships, maybe boom. I don't know what you might think. But if you don't put the word consistency in it, you don't understand.
Starting point is 00:25:13 Consistency. Anyone could be the man one day. Can be that gal one day. Yeah. The woman one day, the person one day. But can you do it consistently? So, well, I'm better than so-and-so. Are you better than so-and-so consistently?
Starting point is 00:25:31 Well, right? Yeah. So being a coach of the mind, I'm a coach of the heart. That's what I get away. I get labeled for doing that. Right. Helping people to understand
Starting point is 00:25:44 what kind of mental state they need to be in to put the consistent work in that will eventually transform them into whatever their goal happens. Yes, sir. Best player on the field, best person in the business.
Starting point is 00:25:54 You know, I was thinking, as you mentioned, coach doesn't like me. That shows up at many areas of life, not just sports. Say it again. Boss doesn't like me. My mom likes my sister more than me.
Starting point is 00:26:05 I mean, that's a very common response you see from people, they just don't like me. It really is a way of putting the responsibility of performance on someone else. The reason I'm not doing well is because of them and they just need to like me as opposed to, well, what could I do that would make me more likable? I think we'd probably benefit if we took that approach.
Starting point is 00:26:21 Is that, do you think that comes from pain? People are just like, there's too much pain associated with accepting that I might be the reason my boss doesn't like me. Or is it pride? Well, we're totally oblivious to that. But that's underneath. the surface. On the surface, we're totally oblivious. The ego is structured in such a way that it's them and it's clearly them. I remember I had the worst boss on the planet Earth. This guy was
Starting point is 00:26:49 mean, spirited. He was not only depressed, he was depressing. I mean, he rode you hard. He was just not a nice person. And I hate, I was like, again, in early 20s. And I'm trying to changed my life and first gig I get this guy is brutal and I'm like I'm whining and complaining and I'm just guys crazy you know and boom and I'm telling anyone that'll listen to me what's how horrible my life is because of this guy which opened up the door for me to understand control the controllables so I was whining to a co-worker with my best friend and he says let me tell you a story he told me about this guy's life and how he was a chronic alcoholic
Starting point is 00:27:41 that he had lost everything, including his family, boom, boom, boom, repeatedly, and that he was stuck in a stasis, a state of mind that was just unhealthy. And he began to describe to me the guy can't help but be who he is.
Starting point is 00:28:03 And of course, why is he still working here? because somebody has care, compassion, and concern. What? Wait a minute. So I can't control how he's going to act. He's going to be like that every day. Imagine telling a young person who's in your office, the hockey coach, I hate hockey.
Starting point is 00:28:26 I love hockey all my life. And now I hate hockey because the coach, I mean, he's making me feel, oh, stop. Whoa, hold, hold, hold. your coach is making you feel unhappy. So you're telling me that a person's personality is affecting your mindset and your love for a game you would play till you died. So how old is your coach?
Starting point is 00:28:52 I don't know, 40, 50 years old. I said, what's the likelihood of your coach changing? Zero. So what's the solution? I guess I have to change the way I'm interpreting, how I'm responding, how I'm reacting. Control the controllables is as simple as that. I can't control how someone else acts, how they think.
Starting point is 00:29:17 But I can't control how I respond. Right. I mean, Eleanor Roosevelt said something about, no one can make you feel inferior unless you give them permission. That was deep. I mean, and I'm not talking about the extremes where we're talking about physical abuse, sexual abuse. We're not talking about people being traumatized. We're talking about regular folk who allow anyone to decide how they're going to feel in a given day.
Starting point is 00:29:52 You don't have that kind of permission. And if you have that power, I'm taking it back from you. I'm sorry, I get excited. No, that's awesome. I appreciate that. I think there's a very strong cultural value system that believes others can, make you feel a certain way. And therefore, you have to control them, what they say, how they say it, where they say it. We're always trying to control other people because we don't like how it feels
Starting point is 00:30:17 when they're doing something. And I think if we're honest with ourselves, people can't make you feel shame, but maybe people's words can expose shame you've already been carrying. Or they can set it up, they can manipulate, they can maneuver, they can trigger, but they can't make you feel anything. Yeah. You make a decision on how you're going to feel about it. As a matter of fact, my self-worth and self-esteem must not be based on external forces. I just covered performance, cash flow, who I'm dating, how I feel about me. You ain't got control over that.
Starting point is 00:30:56 See, when lose a draw, I'm going to love me. I hate to lose, but I ain't going to stop liking myself because you kick my butt. Right? At some point, you've got to teach people that how I feel about me, flaws in all is what matters. Flaws. Got them. You know? Yeah, I'm not going to make hair grow on the top of my head. Control the controllables, David. But I can't, but I'm not going to hate myself, even for the stuff that you did to me 10 years ago.
Starting point is 00:31:31 Sure. So, Greg, you've clearly got a lot of commitment to your work. And one of the pieces of coaching you give your clients is about commitment. And you've coined the phrase 100% 100% of the time. Can you tell us what that means? Well, you don't want to open that door. You have to practice, train, and rehearse, given 100% 100% of the time. Well, that's a tall order.
Starting point is 00:31:57 100% 100% of the time. I'm saying that you have to have that as your default mode. Is it possible? No. But if my default mode, where I go to eat, in my worst day, I'm trying to give 100% is a game changer. Let me give you an example. I had a West Coast real gangster, and it was a family business. It wasn't one of his video make-believe gangsters that watched a music video and dressed like them.
Starting point is 00:32:32 He was legit. He ends up in Ann Arbor, Michigan. And he's like a football playing fool. But the kid is a rebel and he hates authority. Why are you recruiting him? You haven't seen him play. He's so bad. In the first few months, he's got to meet with me immediately for a drug test or for fighting in the dorm.
Starting point is 00:33:02 or it's always something. So he's working with me and we're working hard. But for some odd reason, we bond. And for some odd reason, he begins to change. And a matter of fact, in two years, this guy is managing himself. But now I can't get rid of him. Every time I look up, gee, what you're doing? I'm sitting here waiting for you.
Starting point is 00:33:28 He walks in my office in this summer. And he said, what's you doing? I say, well, right now I'm bored. And unfortunately, you happen to walk into my office while I'm bored. So guess what? We've got to figure out something to do. Long story short. I say, you know, people think you're dumb as a box of rocks.
Starting point is 00:33:49 I say, and you don't care either. Nah. And I say, but you might be hate man. Now, I ain't saying you are, bro. I'm just saying we have no data to support. that you aren't. But have you ever been a student? No.
Starting point is 00:34:06 But you're in college. Yeah. I said, but you have to be in college and you have to. This is Michigan. You can't, you got to go to class. And there's an expectation that you will function in class. I say, but wouldn't it be interesting if you studied? I said, look, let me explain it to you.
Starting point is 00:34:26 I'm going to teach you how to use academics to be a better athlete. Imagine trying to sell that, right? He said, you're nuts. I say, yes, I am. I'm going to teach you what we always talked about was 100% 100% of the time. But what you forgot is at everything you do. So because you have to go to school and I'm bored and you're bored, we're going to run an experiment. This semester, you're going to study and you're going to train yourself to be a student just to see if you can.
Starting point is 00:34:58 Not because you have to. Because I'm telling you, if you can teach yourself to give 100% of stuff you don't even like, what happens when you get to the stuff you love? He said, ooh. I say, you will have a habit of self-motivation, self-discipline, and self-control. That's what I'm trying to teach you. I'm not trying to get you to be a scholar. I'm trying to get you to understand that if you can learn to give 100% of everything you do,
Starting point is 00:35:27 if you can compete at everything, you'll be an unbelievable athlete. Yeah, he made it to the NFL. So that's not even the punchline. You ready? He comes in my office. Gee, what you doing? He's waiting on you. He said, man, I got something to tell you.
Starting point is 00:35:45 I say, what? Fool, I made the Dean's List. This is a real gangster from the West Coast. We're giggling and laughing and rolling in the floor because he made the Dean's List, and he was shocked and overwhelmed, and he was so proud of himself. And it's one of the greatest stories of my life.
Starting point is 00:36:04 I have some great athletes and some great entrepreneurs and CEOs I worked with. That's one of my favorite stories in life is this kid made the Dean's List and was so happy he was beside himself. So he made a habit at a given his best
Starting point is 00:36:18 when he came to studying. At everything he did. His relationship changed. The relationships with the coaches changed. Everything changed because all I asked him to do is begin to understand. understand the concept of giving 100% of the time at everything you do.
Starting point is 00:36:36 So let's take it to the final note. You ready? If it's still impossible to give 100% 100% of the time, let me tell you the payoff. If I've trained myself to think like that, to find a way to be like that, my worst day is going to be better than the average man's best day. bam. Okay, so I love this as a concept. Can you tell us a few things that I can actually do to implement this concept of living 100% of the time? Especially in real life context where there are a lot of competing priorities, jobs, side hustles, projects, real estate, family, everything in between.
Starting point is 00:37:18 See, he gave the whole list. So let's say that you are absolutely obsessed with having residual individuals. and properties that are working and income is coming in. And you give 100%. But when it's family time, I need the same mentality. I need the same mindset. When it comes to relaxing, I need you to be good at it. I don't need you to pretend.
Starting point is 00:37:49 I don't need you to keep promising yourself to do it. I need you to commit. I need you to commit, improve, and maintain your, obsession. You're obsessed with making this podcast the best in the land. I need you to be obsessed with making your relationship the best in the land. I need you to be obsessed with teaching other people what you've taught yourself. I need you to be obsessed with being and giddy about taking time for yourself. I need you to put on your calendar. And I need, you know, if you make an appointment and you put it in your calendar, you'll walk through hell with gasoline draws on to make
Starting point is 00:38:32 that appointment. But when you make one for yourself, anybody can bump it. When you make an appointment for you, nobody can take it because it's an appointment and you keep all of your appointments. I need you to make an appointment to be, don't tell your wife, don't tell your significant other. I told you this. If you make an appointment of them. You better keep that appointment. You better plot, plan, scheme, and dream on how to pull the family into a closer union with you, because it's something you dream of, something that you can commit to. And there's some things that you can give more to because we pretend we don't have the time. One of the challenges is to be so critically conscious that you know how you waste time and when you waste time, and then you restructure the time so that you can put it.
Starting point is 00:39:25 into those time slots, things that are meaningful for you. That's one way to do it. Yeah, that's cool. It's almost like you're saying instead of choosing your battles, you're choosing them all. You're going to war with all the facets of your life. Brow, if you're going to be that guy, because we all dream of being that guy. So if you make all the money in the world and can't nobody stand your ass, that's a good point.
Starting point is 00:39:48 Yeah. What's the point? We know people. We have seen people. We have witnessed people. have all the money that you dreamed you want, all the success that people think they want, who end their own lives.
Starting point is 00:40:04 That's not us. We refuse to be that person. And a balanced life, for lack of better words, it's the secret. And the real secret that ain't a secret is self-love and self-acceptance. You had me thinking about when you said, if you're going to relax, relax as good as you can.
Starting point is 00:40:24 Ooh. Right? I just, my mind started going through all these different possibilities. Like when it's time to go to sleep, do you go to bed and say, I'm going to sleep as hard as I can for these eight hours and wake up refreshed to tackle the day? Or do you start scrolling on your phone and watching mindless stuff that keeps you from going to sleep, right? Stuff, you don't even remember what you watched. No value to you. Exactly.
Starting point is 00:40:48 Cotton candy. Taste good in the time. There's no nutrition. But it was Arnold. It was Schwarzenegger. and that's my guy, and you get trapped, and all of a sudden an hour and a half of no sleep goes by. Which makes the next day harder.
Starting point is 00:41:02 All these battles that you've got to fight, Rob just said, are harder to fight. Now you don't want to fight because you're tired, just want to think about coasting through the day versus what you're talking about is if everything you do, you say I'm going to do 100%. So you're going to wake up. You're going to get ready as efficiently as you can.
Starting point is 00:41:17 You're going to visualize what you're going to do that day. You're going to see yourself winning. You've got a time slot that's already full because you're probably prepared it the day before so you know what you're going to be doing. In every conversation you have, the question is, how do I build up this person as much as I can? Like, Rob, you mentioned last night, a lot of the friendships you have now need to be intentional. Are they going where I want to go in life or they going somewhere else, right? Our conversation last night probably got really good and deep at the very end.
Starting point is 00:41:41 What would it have been like if I'd have started off with that topic instead of waiting until two and a half hours went by where we were just talking and got there first? That's what you're getting at, right? It's everything you're doing, do it as good as you possibly can. Because, again, we all can talk about bad habits. Let's talk about creating. Sometimes, you know, I've got to get rid of these bad habits. Why don't you replace them? Why don't you introduce new habits?
Starting point is 00:42:08 And let them overwhelm the bad habits, you know? And so the good habits that we can create include leading with care, compassion, and concern. Yeah. When I bought my first rental, I thought collecting rent would be the hard part. Nope. The admin crushed me. Every night was receipts, tax forms, and checking who was late on rent. I kept thinking, if this is one unit, how do people run 10?
Starting point is 00:42:30 Baselaine changed that. It's BiggerPockets official banking platform that handles expense tracking, financial reporting, rent collection, and even tenant screening, all in one place. It's the system I wish I had from day one. Sign up today at baselane.com slash bigger pockets and get $100 bonus. Baseline is a financial technology company and is not an FDIC insured bank. Banking services provided by Threadbank. member FDIC.
Starting point is 00:42:49 There are two kinds of real estate investors, those who have reviewed their insurance and those who think that they have. Most don't realize their coverage wasn't built for how they actually invest. Vacancy periods, rehabs, short-term rentals, or LLC held properties. These gaps surface only when filing claims.
Starting point is 00:43:03 That's why investors work with NREG. They specialize exclusively in real estate investors, understanding portfolios, risk at scale, and cash flow protection. One claim can erase years of returns. If you own a rental property, don't assume you're covered. Have NREG review your insurance
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Starting point is 00:43:53 They obsessively measure the things that matter for your bottom line. Things like occupancy, delinquency, and net promoter score, and they have the results to prove it. Go to mine.co slash show me to see how mine performs and get your first month free, which is much cheaper than learning the hard way. Managing properties can feel like a full-on circus. You're juggling vendors, tracking payments, chasing approvals across multiple properties, maybe a few HOAs all while trying to keep tenants happy and owners confident. One delay can throw everything off and suddenly your day is all clean up, no progress.
Starting point is 00:44:29 That's why hundreds of property managers rely on bill to streamline their finances. Bill for property management lets you add all your properties, assign permissions, pay bills, and receive payments quickly and efficiently without the usual bottlenecks. It syncs with platforms like QuickBooks, Zero, NetSuite, and Sage intact, so your accounting stays aligned. You can automate bulk payments across properties and HOAs. Choose flexible payment methods like same-day ACH, international wires, card or check,
Starting point is 00:44:58 and set custom roles in approval policies. There's even a dedicated bill inbox for each property to keep everything organized. Ready to simplify your workflow, book your free demo at bill.com slash bigger pockets, and get a $100 Amazon gift card. That's bill.com slash bigger pockets. So for our audience, one of the biggest struggles that these people have is fear. We're asking them to leave a W-2 job and get into an entrepreneurial mindset.
Starting point is 00:45:24 We're asking them to quit the security that comes from someone else providing for their safety and putting themselves in a position where they're in control of their own safety, which, as you know, puts you in a position in life where you're going to perform the best, but it's scary, right? So something that people have heard us say before, and I want to talk to you about is to stop fearing fear. But your twist on it is that it isn't about courage. It's about predictability. Let me know what you mean by that.
Starting point is 00:45:47 Look, fear is predictable. It's part of being human. Some of the greatest mom, Rob, Dave, some of the greatest moments of your life. Some of the most exciting moments of your life. You're about to crap your pants. That's good, man. About to have a kid. Is that scary?
Starting point is 00:46:09 Come on, man. Think about what we're talking. Getting ready to get married? Come on. It was the most exciting moment. But what we discover is that anxiety and excitement, there's a thin line, physiologically speaking, between how the body reacts. The same emotions show up when you're excited and when you're anxious. The same, oh, my God, then I need to turn anxiety into excitement and fear into passion, into fire.
Starting point is 00:46:52 That's what we do. That's what you teach. You teach people to understand that fear is predictable, therefore manageable. Fear is going to show up. Fear, you're about to do something major
Starting point is 00:47:04 and you're thinking about quitting that job and fear shows, I'm talking about that. You're supposed to say fear. I expected you sooner. But I don't have time for you right now, but I promise, I know you'll be there.
Starting point is 00:47:19 We'll get back together. talk about it. I'm serious. That's how I talk to, that's how I coach. I teach my people to anticipate fear. Now, let's talk about courage. You know, the word courage doesn't exist unless we're talking about overcoming fear. Courage don't even exist without understanding fear. Because courage is not the, see, fearless is a wonderful word, but people who are fearless are usually drunk. or maybe clinically insane. Yeah. So what we're talking about is that courage is not the absence of fear.
Starting point is 00:48:00 It's facing fear. And there are all kinds of fears to face. What I teach is for people to be so excited about the fear that they turn it into magic. They turn it into fire. That's one of the ways that you have to shift your thinking and anticipate and know that fear is going to. show up. If fear doesn't show up, something ain't right. It's almost like nature's way of preparing you to do something that's going to take more out of you than what you're used to doing. We have all, I don't care who you are. You've had that moment where you were too tired and you did it
Starting point is 00:48:34 anyway. You pushed through it. Let's simplify it. Have you ever gone to a carnival on the side of the road? You ever been to an amusement park? Never get on a ride? that are being run by people who probably shouldn't run anything. Imagine a ride called the Demon Drop, for example. You get on the Demon Drop is 10 floors high, and some kid. 15 years old looking at his cell phone. I'm smoking a cigarette. When no one smokes anymore,
Starting point is 00:49:15 straps you into a coffin and then pulls a lover. And you plummet, straight down. And your stomach goes into your throat and trying to come out your nasal passages and you're screaming at the top of your lungs. And then the hydraulic lift works. And you get off and say, that was crazy. Let's do it again. You go to a movie.
Starting point is 00:49:38 In this day and age where now the images seem so realistic, you know you're going to have nightmares. Right. And you're looking at it, and you're, crap in your pants at a movie and having the time of your life. We love being afraid. So what I'm asking you to do is stop being afraid of being afraid, except that it's part of life and sometimes enjoy it.
Starting point is 00:50:05 I was tired. My sleep cycle was off. My biarrhythms are all from boom, boom, boom. I woke up, I was tired. I'm saying, oh, my God, who are these guys? Why do they even want to talk to me? That negative self-talk started. And so I said, oh, I see what's going on.
Starting point is 00:50:24 I say, let me not just talk about Dave and Rob real estate. Let me go study these guys. Let me get excited about what they're really doing. Let me go deeper than the superficial nonsense that's trying to tell me, aren't you anxious, aren't you nervous? Yeah, but I'm going to have a good time. And I know that their job is to enjoy what they're doing. I'm not being set up.
Starting point is 00:50:56 So the self-talk, the self-talk, we have to train our own self-talk. If I can't do it by myself, ask for help. Use a counselor as a consultant. I teach people how to use counselors. Counselors, if you were running Google, how much do you think you'd make a year? If you're running Google, you make enough money, you don't have to really count money anymore. But if you're running Google, would you use consultants? Yes.
Starting point is 00:51:23 Is you making that much money? Why do you need a consultant? Because you can't see what you can't see. Yeah. You need someone to see your blind spots. So what I need you to understand is counselors are consultants. Duh. You're trying to run your life.
Starting point is 00:51:37 And sometimes you can't see something. And if you don't like this counselor, fire his butt and get another one. You know, until you get one that fits. But you have to begin to become so comfortable in the skin you're in that you begin to understand it is a badge of certainty that you're capable of asking for help when you need it. I need some assistance. Come here for a minute. I'd like to talk to you.
Starting point is 00:52:05 How much do you charge? You work for me? Cool. Instead of, I don't want them in my head. I don't want anybody telling me with you jute. That's all the nonsense that you've been programmed and taught by watching movies and all this nonsense. If you have someone who's not listening to you next, let them go and find somebody. We have a lot of people that benefit from having coaching within real estate, but it's really the same principle that we're talking about here.
Starting point is 00:52:35 So I'm always telling someone what they need to do. We all know what we need to do. It's having someone help you figure out why you're not doing it and how you're getting in your own way. And that's, I mean, that's a form of love, right? Like when you've got people in your life that love you, they naturally want to do that for you. But the way things have worked out, not everybody has a family that can provide that kind of benefit. That's right. Sometimes you have to seek it externally.
Starting point is 00:52:53 Oh, you do because you want to get out of your own way. You've got to teach, you've got to teach you what you do. I know that's what you do. You teach people to get out of their own way. If they want to go to the next level and begin to understand how they can have income coming in, residual income and boom, boom, boom, and managing property. and understanding how to manage the person who's managing the properties. But you teach them, look, you can do this.
Starting point is 00:53:20 That's really what y'all do. You can do this. Yeah, we're just reaffirming what they already know. They just got to dig it up. They want to do it so badly. But they need to be coached. All of us need to be coached. What's the difference between Tom Brady and Charles Woodson and Desmond Howard
Starting point is 00:53:39 and Michael Phelps and hungry and humble? See, people know they're hungry, but they don't know they're humble. Humble enough to be coachable. Being coachable is a statement that you need to begin to teach people how important it is for them to surrender the ego and allow someone else to be an expert. Not on them, but in terms of their advice, you can accept it or rejected. When I am working with someone, I make it clear, you can accept or reject what I'm saying. I'm okay with that. That actually opens up the door for them to say, okay, man, I'll listen.
Starting point is 00:54:17 That's awesome, Greg. For people that want to find out more about you, where's the best place for them to go? Well, you need to be real clear that Amazon and Barnes & Noble and Apple and are really pushing the agenda. Right now, they can even win a life coaching session when they go to the pre-order. To get your book, right? My book. So what's the name of this book? Stay sane in an insane world.
Starting point is 00:54:46 I love it. Stay sane in an insane world. Is it available for pre-order now or for purchase? You can pre-order and then it's released. It's going to be released August 15th. Awesome. August 15th. Is Amazon the best place for them to go to pre-order it?
Starting point is 00:55:00 I would say that's the easiest way to get it. Fantastic. Is there anywhere else you want to let people know? Is there an email or a website or anything? Or you think books are best plans? There really is a Gregharden.com. It really does exist. I really exist.
Starting point is 00:55:15 And I'm thrilled to have an opportunity to work with you two guys because I see what you're doing. You're not just teaching people how to sell real estate. You're teaching people how to be... Look, you ready for this? I'll give you one. You ready? Bigger pockets.
Starting point is 00:55:30 What I mean for more money? What does that mean for more joy and happiness? You might need bigger pockets. That's good. All the joy and the happiness. that we're going to bring to you if you follow our program. Awesome, man. Well, thanks so much for coming on this show, dude.
Starting point is 00:55:45 All right. Thank you, great. Thanks for sharing your at time. I'm assuming you're from Michigan, because all these guys are naming, they're all from Michigan, noticing that. I'm from Detroit. I live in Ann Arbor.
Starting point is 00:55:57 I worked for the University of Michigan for 34 years, and it's been quite a blessing and quite a treat. I've had some unbelievable opportunities to work with some amazing coaches and quite a few athletes, but I also worked with large corporations all before I was working in athletics. Thanks, man.
Starting point is 00:56:17 We appreciate your time. This is a great interview. Tell your son I said hello. All right. We'll do. This is David Green for Rob. Pocketful of Sunshine Up Solo. Signing off.
Starting point is 00:56:26 Thank you all for listening to the Bigger Pockets Real Estate podcast. Make sure you get all our new episodes by subscribing on YouTube, Apple, Spotify, or any other podcast platform. Our new episodes come out Monday, Wednesday, and Friday. On the host, an executive producer of the show, Dave Meyer, the show is produced by Ian K, copywriting is by Calico content, and editing is by Exodus Media. If you'd like to learn more about real estate investing or to sign up for our free newsletter,
Starting point is 00:57:11 please visit www.biggerpockets.com. The content of this podcast is for informational purposes only. All host and participant opinions are their own. Investment in any asset, real estate included, involves risk. So use your best judgment and consult with qualified advisors before investing. You should only risk capital you can afford to lose. And remember, past performance is not indicative of future results. Bigger Pocket's LLC disclaims all liability for direct, indirect, consequential, or other damages arising from a reliance on information presented in this podcast.

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