Bill Meyer Show Podcast - Sponsored by Clouser Drilling www.ClouserDrilling.com - 04-23-26_THURSDAY_7AM
Episode Date: April 23, 202604-23-26_THURSDAY_7AM...
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Now more with Bill Meyer.
It is Conspiracy Theory Thursday.
Happy to take your calls at 770563.
Heard a good one.
I'd like to run into.
Run it around.
Let's run it around.
7705-633.
I had a listener who wanted their name left out of it because they said,
I am involved in some of these groups and I can't let you say who I am,
but I get these notices from the Oregon Health Authority.
Oregon Health Authority, you are subscribed to receive Oregon Administrative Rule updates from the OHA.
Notices of proposed rulemaking.
Each notice of proposed rulemaking includes a statement of need.
Oh.
and how the rules will affect racial equity in the state of Oregon.
The state of Oregon.
Now, how is that, how could health rules be affecting racial equity in the state of Oregon health rules?
I mean, are people turned away because I'm really sorry, you're the wrong race.
We have a rule here in the state of Oregon.
And would they be talking about it that way?
I'm not aware of this.
Is there anybody that works within the health industry that actually tell me what this means?
Statement of Eid, how the rules will affect racial equity in Oregon.
Oh, my gosh.
Everybody takes everybody, don't they?
What I understand.
Maybe I'm wrong.
Maybe I just don't know what I'm talking about on this particular issue.
Okay, so we have that issue.
Hey, wanted to ask you this morning, I really would like to take our own on radio poll this morning.
I know Nelson Research yesterday ends up releasing a poll on the gubernatorial GOP candidate primary race.
All right.
They're saying that Christine Drazen's at about 31% of the vote right now.
31% and Ed Deal like 15.8%.
It's above 15%.
And that Chris Dudley is a little bit below, below 15%, 14.6, I think, is what it was.
All right.
Do you believe that?
And they say that a third of the vote of the GOP vote.
are undecided about this.
Do you believe that Christine Drazen has a third of it locked up right now?
Because if this continues, yeah, she's going to be the nominee again.
Do you buy that or not?
We also have the other story.
Do you buy that talk that I was having with Kent Hicken-Lively last hour
about catastrophic disclosure?
And we're kind of opining about whether a lot of this conditioning us for UFO talk
is all about, you know, it's actually being run by our own governments out there.
Anything.
I find it thought-provoking one way or the other.
7-70-K-M-E-D.
Let me go to the phones here because it is conspiracy theory Thursday.
Hi, good morning.
Who's this?
Welcome.
Hello?
Uh-oh.
I think he was choking.
All right.
Well, if you're choking, call 911.
If you want to talk, call me back.
Okay, 7705-633.
Hi, good morning.
Hi, who's this?
Hello?
Good morning.
This is David and Phoenix.
Oh, Sadi, David.
How are you doing?
sunny, David.
Good to have you back.
I'm a bright light in your morning, eh?
Oh, you always are, but I'm glad you're here.
Put two scoops of sugar in that coffee.
Oh, oh, by the way, by the way, now that you're back, because I was talking about you the other day, all right?
I was talking about you the other day because...
Why my ears were burning?
I thought the government was radiating.
Okay, well, the city of Phoenix has, there's talk about bringing another truck stop in over there on that,
Yeah.
On that road.
And they're making all this noise about it.
Some people are saying it would make it difficult to evacuate the wild if wildfires happen.
Of course, I don't know how that would make it.
Okay.
Other people saying that, you know, it would be duplicating services.
Well, yeah, we have more than one restaurant, too.
I mean, do we stop restaurants from opening up?
But what do you know, your sonny David, what do you think about this plan, huh?
Well, first of all, it's my nimbie neighbors.
So we have people who have moved in who are Ashland types, but there's no way without 15 or more years to build a house in Ashland they want.
There's much of pain to do it.
And they don't want the sleepiness of Jacksonville.
Okay?
Right.
So they want to be right in the sweet spot where they can get to Jacksonville and they can get to Ashland and then they can slip back home to their little abode.
So the city of Phoenix ends up being their perfect comfort zone then.
Okay.
Well, not the mean of Phoenix.
No, they don't like that either, but they're off to the side in their own little, in their own little world.
All right.
Anyways, so here's the deal.
It's not a truck stop.
It got conflated with the truck stop because people say, well, we already have a truck stop.
You can go get gas there.
Yeah.
Okay.
All it is is the same model of 7-Eleven with fuel pumps that you have at
McAndrews and Crater Avenue, Kitty Corner from Providence Hospital.
Have you seen that 7-Eleven?
Oh, yeah.
In other words, so what?
That's all it is.
Well, here's what they really don't like.
And I love my Ashland friends.
It's so much fun.
Oh, we love the homeless and we care about the homeless and the stuff.
And I call them the shopping cart bums.
And I want them to get the hell away for me, but that's just me because I'm a sweetheart.
Anyways, they're building some subsidized housing apartments in that area and without a lot of parking because it's for people who maybe don't have cars.
And they're worried that the 7-Eleven will have people hanging out and attracting the rift raft.
And one guy at the meeting said, I moved here to get away from all this crap.
And now I bus a bot in the wrong neighborhood.
So they're the Aflin people who love the homeless just so long as it's not in their front yard.
They love the homeless as long as the homeless is not hanging out at the 7-Eleven type store.
Got it. Okay. All right. All right. Okay, Sonny David.
That's all it is, my friend. So I hope I brought a little ray of sunshine to everybody.
You always do. Thank you. Thank you, Phoenix do drop, Sunny David. Okay.
Hi, KMED. Good morning. Who's this? Welcome.
Boy, Bill, you asked about the Oregon Health Authority and so forth.
Yes, yes, this is what it says.
Notice of proposed rulemaking.
Each notice includes statement of need and how the rules will affect racial equity in Oregon.
What does that mean?
That's a very good question.
And what I'm observing is that the Oregon Health Authority has taken the notion that all the
doctors, particularly if you're white, but maybe Oriental or whatever, but you're extremely
racist and that because of your white privilege, racist attitude, that you're discriminating
against people of color. And so the Oregon Health Authority is spending thousands and thousands
and thousands of tax dollars to make sure all these damn, dumb doctors who are just racist.
Racist to the core, yeah.
...up the speed on how to not be such a racist, you know, demagogue and so forth.
Well, you know, it's really weird because I've not experienced anything like that.
Now, although I imagine some of them are probably thinking, you know, I walk in there and here's the guy from Bangalore, you know,
who's going to give me medicine or whatever it is.
And I'm sure he's looking at me like,
get out of here, white man.
I hate you, racist white man.
You know, because the OHA probably has trained him,
you know, to think that way, wouldn't you think?
Well, no, I don't think that would be.
You don't think that?
No, I don't think that reverse racism would be a problem
because there's simply not enough, you know, that going on.
But, you know, the whole thing, the Oregon Health Authority is they're trying
to provide a solution for a problem that really doesn't exist.
But they're spending millions of your tax dollars to fix a problem that doesn't exist.
And they're just ramming it down your throat.
All these people that are trying to teach culture competency and all this really nonsense and so forth
are just greasing their own skids to have a, you know, have the income for the,
themselves and for all their woke buddies.
Well, you know what you're telling me here, Tom?
Is that you know how the Southern Poverty Law Center essentially has been now accused
and they're being charged with funneling all sorts of money into the racist,
into racist organizations so they could go fight racist organizations?
That's kind of like the Oregon Health Authority, right?
It's kind of like it's our Southern Poverty Law Center.
Well, we're going to go out there and funnel money into these, to fight hate, to fight
within the doctor community, right?
You know, this is, you might, you talk about the homeless industrial complex.
This is the wokeism industrial complex.
It's costing Oregon taxpayers millions of dollars, millions of dollars.
They're, you know, to have someone come, go and teach all these doctors, you have to,
you're forced to take courses in, quote, quote, culture competency and so forth and so,
so forth. Again, they're just thinking billions, millions of dollars in the thing. It's costing
money to teach the teachers and hold the courses and so forth. They're basically holding your
medical license for ransom until you take this absolutely nonsensical, non-informative.
It's just a lot of wokeism, BS, that they're just trying to cram everybody's throat.
Well, thank you for exposing that.
So that explains why the OHA says in their rulemaking,
this is how the rules will affect racial equity in Oregon.
So remember Tom, remember Tom's call.
Thank you, Tom.
Let me go to next line here.
It is conspiracy theory Thursday.
Hi, good morning.
Good morning.
Holly Martin, Josephine County.
How are you doing?
I'm doing fine, Holly.
Now, you're a political animal.
Do you believe that polling coming out of Nelson research?
My thinking on that is that it's the best poll that money could buy.
it is. That's my thinking on it because it really doesn't reflect anything I'm hearing out there.
And it certainly doesn't reflect what we saw on the forum. It certainly wasn't a debate.
It didn't reflect anything from there. So, yeah, I think somebody, you know, I think what happens
is that you can, if you have enough money, you can buy a poll. And people like to run with the winner.
So they know if they put a winner out there that people are going to likely say, well, that
must be who I should vote for.
Yeah, yeah.
Well, the Nelson Research polling at this point saying Christine Drazen's at 31 percent,
Ed Deal a little over 15, Chris Dudley, a little under 15, and 30 percent undecided.
So it appeared that it's Christine's to lose at this point.
Well, I don't believe that for a second.
But, you know, we're living in anesthetical land, and, you know, we wake up every day.
We're in a permanent state of disappointment.
Have you noticed that?
That is a great.
You know, so, Holly, I'm going to give you.
you a real American salute because I never thought about it that way.
Okay, a permanent state of disappointment. That's great. It's chronic. It's like chronic
disappointment. And we've gotten to the place where we're so accustomed to being disappointed.
We don't know how not to be disappointed. You know, we wake up and it's just one other thing.
Yeah. And, you know, it's so frustrating and it shuts people down. It's like it's a depressive type
It shuts people down, and then they say, well, I don't even want to vote.
It doesn't matter what I do.
But the fact is now is the time to buck up.
All right.
You do need to get to the polls.
You got to be like Sonny David, right, even though he's not sunny.
I mean, we call him Sunny David because it's like, you know, it's the opposite where he is.
But he's doing it.
He's going in there every day, right?
And we have to be the same way, right?
Good.
Consistent in never giving up, never give up, never give in.
Don't give up on your country.
Don't give up on your countrymen.
You know, just keep going.
But it is, and get involved.
You know, people have loved to sit at home on their, you know, recliner and let everybody do the work.
But, you know, you've got to get involved.
All right.
Thanks, Holly.
I appreciate the call.
I love that.
Permanent state of disappointment.
I'm going to remember that one.
I really will.
It's 729.
Hey, we'll have some more open phone time coming up in a little bit, all right?
We're going to be getting into news here in just a moment.
And then we're going to be talking about,
maybe you've been disappointed in how much your
pharmaceutical drugs have been costing.
Well, the pharmacy, there is a board out,
which I never even knew about,
and I guess it was created just a few years ago,
the Oregon Prescription Drug Affordability Board.
I don't think they're talking about racial equity
like the Oregon Health Authority was with my talk with Tom,
but we're going to discuss this with them in the next few minutes,
and they're looking for your opinion and your input
about drug prices here in the state.
And I've been a lot of people have a lot of people
have a lot to say about that. Turning 65 is a big milestone, and with it comes one of the most important
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KMED News, here's what's going on.
The Ninth Circuit Court of Appeals on Wednesday blocked a California law
requiring immigration officers, including ICE agents,
to take off their masks and wear visible
ID when working in the state. The court citing the supremacy clause in the Constitution saying
the California law interfered with core federal functions. It's unknown how this ruling would
affect a similar law in Oregon. House Bill 4138 was just signed by Governor Kotech last month.
Speaking of the governor, who will be the GOP governor candidate this November? Well, polling just out
from Nelson Research has Senator Christine Drazen at 31 percent, just over 15 percent supporting
state rep ad deal, 14.8% going for former Trailblazer Chris Dudley. About a third of GOP
voters are still undecided. Governor Kotech isn't facing a Democratic challenger in the May primary.
Tonight is the first of two town hall meetings. The city of Metford will be holding this one,
530 to 730 in the cafeteria of North Medford High School. Mayor Michael Zerosinski and counselors
from Ward 1 and 3 will host the get-together. They'll be talking about parks, public safety,
city streets, maybe give them your view on the Main Street redesign, and what about that baseball stadium
proposal? And Wolf controversies in Southern Oregon spurring another meeting of note tonight,
featuring the former chair of the Jackson County Wolf Advisory Committee. Rogueweather.com's
Greg Roberts tells KMED, he's hosting a town hall in Butte Falls, and they'll talk about the impact
of our growing wolf population. Tonight's question and answer session starts at 5 o'clock at the
Butte Falls Elementary School gym on Main Street. Bill Meyer, K.
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The Bill Myers Show is on.
News Talk 10633.
KMED. I was speaking to you a little earlier this hour and talking about, well, when my wife ended up going through cancer treatment, and we found out that the treatment, which was Keith Truda, from what I recall, now this was a few years ago, $30,000 a bag, and several bags had to be used to treat her, and thank goodness she was able to get it and received it. So it ended up being just a miracle as far as I was concerned. But boy, you know,
you're talking $30,000 pharmaceuticals, you know, per treatment.
Ooh, man.
And there is a board in the state of Oregon that, gosh, I never even had heard of because,
well, it was made, he was actually created about four or five years ago.
And it is the prescription drug affordability board.
And Sarah Young is the executive director of that.
Sarah, welcome to the show.
It's good to have you here.
Morning.
Hi, good morning, Bill.
Thank you for talking to me this morning.
care information. How about these drug costs with folks there in Southern Oregon?
Absolutely. I'm looking forward to this. And we also have Jason Horton, who is joining in on the talk to.
And you're the public information officer of the Division of Financial Regulation. You're the money person.
Isn't that right, Jason?
Well, I don't know about the money person, but yes, I am the public information.
Okay, gotcha. All right. So kind of a one-two punch here.
So the Prescription Drug Affordability Board is hosting a bunch of community forums.
And Sarah, why don't you lead off here and tell us what we need to know about this and why this is so important?
And the board itself was created, what, five years ago to work on these kind of issues, huh?
Yeah, the legislature created the board in 2021 to really help all of us in Oregon understand how these prescription drug costs are playing out both, you know, in your family's finances and then also what does that mean for health care costs for?
all of us. These community forums are really an opportunity to talk to Oregonians and dig in on an
important question, which is how do prescription drug costs impact you? That's really what the
board is looking for folks feedback on. Okay. And we're holding a whole series of these forums.
Some of them will be online and some of them in person so people can share their stories.
Now, there are a bunch of medications that are being reviewed here in particular, and one of the reasons it caught my eyes that I just mentioned Ket Trude, that had been used in my family for cancer treatment, and it was just amazing, but it was also insanely expensive, right?
And a whole bunch of them, and I was wondering, maybe Jason you could pick up with what kind of drugs are being reviewed and why these drugs specifically.
Maybe you could weigh in on that.
I'm going to defer to Sarah on that question.
She's the expert on those different drugs.
Okay.
Well, Sarah, I'll turn it back to you.
Then we'll go to Jason for some other questions.
Okay.
Yeah.
Thanks, Bill.
So the prescription drug affordability board, you know, we tend to call it the PDAB because
that is a mouthful and it's easier to use the acronym.
They really have a couple of major tasks.
They do these in-depth affordability reviews of specific prescription drugs each year and report their findings to the Oregon legislature.
And along with that report about specific drugs, the board may also recommend policy changes to the legislature to make prescription drugs more affordable.
And it's important to know that this board is made up of eight Oregonians.
Really, we recruit folks with backgrounds in clinical medicine and health care economics, and they are nominated by the governor and confirmed by the Senate to look closely at these drug costs and policies on behalf of Oregonians.
And for 2026, as you mentioned, Ketruda is one of the drugs under review.
The board is also taking a close look at Jardian, Namjaro, Ozympic, two types of insubra.
insulin, which are cumuline RU-500 concentrated forms of insulin,
Ketruda, Zerzimio, Zeldan, Scririzzi, Tramthaya, and Zolair.
And those are really a mouthful, you know, unless.
Yeah, you ever wonder, here it is you work in this business.
In this business here, do you ever wonder how they come up with these names here, Sarah?
You ever wonder about that?
I, you know, a good thing, there's ways to look up spelling because I could not do it myself.
Yeah, you got that.
So anyway, we're going to be reviewing this, but reviewing this for what purpose?
Is it about maybe adding it to a formulary?
Is this about the Oregon Health Plan, trying to find ways to get this into the state Medicaid plan?
or is this about trying to reduce the cost of drugs in general for the general public, too,
or those who may have private insurance?
What is the whole purpose of PDAB's attention to these drugs?
So the board is really looking at the impact of the cost of these drugs on everybody who needs health care in Oregon.
the board's focus is on these affordability reviews, and a big part of it is looking at all of the health care claims data for people in Oregon who use these drugs.
And what are those total costs, both for health insurance plans and then for patients out-of-pocket costs.
And all of that goes into those drug-specific report that the board produces and publishes on a website.
If folks are interested in learning more about the work of the PDAB, the best place to get all of the information the board has put out is the website.
that is dFR.orgon.gov slash pda.A.B. And that's really, you can see recordings of past board meetings.
You can read those reports that the board published on last year's drug reviews.
And you can see the work the board is doing to review this set of drugs for the 2026 cycle.
Yeah. If you don't mind, Sarah, I mean, Sarah, I'm trying to find out, though,
are the reports on these drugs going to be used to affect state policy?
Because I'm just thinking as an example.
Let's just take OZEPIC, right?
OZEPIC.
Everybody knows that it's the shot, the fat shot, right?
That sort of thing.
And it was originally used for diabetes reduction,
but then they find out it's a big weight loss drug too.
It's kind of a side effect of it.
And is there talk of expanding this within the state program
or is that beyond your purview?
So the PDAB itself, really what this board can do is identify these problems and make recommendations to the Oregon legislature for policies that legislators may want to consider in future sessions to improve things for Oregonians.
The board has a lot of flexibility to make different recommendations in the drug area, but the board does.
not have power to enact any policy changes itself.
Okay.
An information gathering and advisory group.
But you could then advise the legislature, for example, that, okay, hey, we know that
Ozempic might be really expensive.
I'm just going to use that as an example because people know it, right?
It's a familiar one.
Yeah, it's really expensive.
But at the same time, you know, Oregon Health Plan treating diabetes and people that are
having real problems with diabetes from being overweight.
It might be worth it because we'd save more money on the other side.
I mean, could the PDAB do those kind of judgments and say,
you might want to look at this, finding a way to bring these in.
Is that kind of what your purpose is?
That is one option.
You know, doing those, the board has only been in operation, as you said,
since 2021 when the law was created it.
And I've only been in this role since last fall.
I started as the executive director in October.
And one thing I've learned really quickly is, you know,
there's a big learning curve, both for me and for our team and for our board members,
about how we can best get the most insightful information to help us understand how these
drugs are impacting Oregonians.
And that's one reason why we're reaching out to people in these community forums to really
hear in your own word, how are the cost of some of these drugs impacting you?
If you've had a family member that went through cancer treatment, that's important to understand.
Yeah, exactly.
So you're looking, and this is just where, in other words, this is a fact-finding mission with all
of these.
Okay, all right, all right.
So I'll tell you what, why do we go to, you know, at this point, let's go to Jason.
Jason, why don't you give us the nuts and bolts of how the meetings are being held, where they're going to be held?
Because I guess essentially you're trying to find out how many of us are being screwed by pharmaceuticals, right?
I guess that's kind of the basic here, isn't it, Jason?
Welcome.
Well, thank you.
I don't know if I would put it that way.
But the forms are going to be held both online and around the state.
Okay.
They're going to be in Redmond, Salem, and Portland, and Beaverton in person.
And then the online forums are starting April 28th will be the first online forum.
Okay.
And that's going to be, I got all these Zoom meeting addresses.
So what I'm going to do is that I'm going to post those, and I'll also post to your main website.
And do you have to sign up in advance, or can you just kind of join the meeting when the time comes?
and people can say, hey, this is what happened with my drug.
My drugs are very expensive or else it was just fine.
There was no problem.
I guess you're looking for one way or the other.
You're looking for the impact on pharmaceuticals, right?
Yeah, exactly.
And on our website, there's a form that people can fill out to submit and share their story to the board.
Okay.
All right.
And I have all this coming up.
It's going to be Tuesday, April 28th.
That's going to be next Tuesday, Monday, May 11th, and Wednesday, May 13th.
Wednesday, May 13th, and May 20th, Wednesday, May 20th.
So those are the meetings for all of these pharmaceutical drug impacts here.
And this is really interesting.
When is the final report?
What are you going to compile this report here, Sarah, and let us know more about what you're
thinking about where this may go, even with finding a way to reduce the cost of some of these drugs?
Yeah, so the annual report, one of the major responsibilities of this board,
is to prepare an annual report to the legislature every year.
is due at the end of the year in December.
So obviously it's going to take us several months to pull all of this information together
and present it in a way that is hopefully a little more digestible.
So, yeah, look for our report in December.
And if folks are, again, interested in getting more engaged with the state workaround
prescription drug costs, the state also.
has a drug price transparency program. You can also find information about that program on our
DFR website. And that program has an annual hearing every year, usually includes some
legislators, legislators, to, again, talk about what policies they're seeing and what trends in
drug prices in Oregon. All right, very good. Sarah Young's the executive director of the
prescription drug affordability board, PDAB. So we'll refer to it. And Jason Harton is the PIO at the
Division of Financial Regulation at the Department of Consumer and Business Services. And I guess what I could
figure here is this information will be used by the state legislature next year, right, for
likely some policy action. Would that be a fair assessment of where this is going to probably go?
Yeah, that's where we hope that this work can have some impact. All right, very good.
Sarah and Jason, thank you so much for having joined us.
We'll get all of your information up.
People can sign up for the Zoom meetings or you can go to the ones in person.
But they're in the northern part of the state.
I don't know if many of us will make the travel, but we can certainly hit the Zoom calls.
Okay, Sarah, thank you so much.
Looking forward to seeing you there.
Thank you, Bill.
You bet.
Sarah Young and Jason Horton.
It is 749 at KMED and 993 KVXG.
You're on the Bill Meyer show.
Don't Portland, Southern Oregon.
What works for Portland politicians?
doesn't work here, and I won't let them force it on us.
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from Josephine County in Grants Pass.
In Salem, Southern Oregon is a minority,
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I help lead the fight to protect your right to vote on the gas tax
because politicians shouldn't raise your cost of living without your consent.
That fight is saving the average Southern Oregon family about $500 a year.
Next term, my job is clear to protect taxpayers, hold Salem accountable, and keep more of your money in your pocket.
I'm Dwayne Yonker, and I always stand up for Josephine County at home and in Salem.
I'd be honored to earn your vote.
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752. All right. We'll get back to the open phones here on conspiracy theory Thursday in a little bit, all right?
But what I want to do right now is take your phone call for the Diner 62, Real American Quiz.
All right? Let's have some fun with this next. And if you haven't played this in the last 60 days, even won it, rather.
If you haven't wanted it in the last 60 days, you're eligible to participate. All right?
And the question today is going to be about one of the biggest product flops in American history, one of the biggest screw-ups ever.
So it's a fun question.
All right.
And let's get you into Diner 62.
By the way, meatloaf Wednesday, which is just fabulous.
I had that recently.
Mashed potatoes, brown gravy and corn.
They got the two pork chops and eggs or eight-ounce New York steak and eggs.
That's on special right now.
And also on the menu, hot open-faced sandwiches.
They held that over from the holidays because they were so popular.
Diner 62, and that's right next to the Chevron.
White City, just south of White City, okay?
753. We'll play it next to a couple.
Man, I love this place.
I've been certainly here since I was a kid.
Now, seeing my grandson out on the water, it means everything to me.
Watching him and taking in the blue waves, the sea breeze, the blurry horizon.
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Your world.
I'm optimistic that during the summer we will see gas with a three in front of it sooner rather than later.
Your news.
The impeachment resolution says HECSeth violated his oath of office by overseeing a
unauthorized war against Iran, accuses him of war crimes, and of breaking the rules of armed conflict.
Stay connected. If Republicans can't condemn this war, the American people will remember that.
And House Democrats won't let them forget. Get news at the top and bottom of every hour.
News Talk 1063, KMED. News Talk 1063, KMED. You're waking up with the Bill Myers Show.
The Diner 62, real American quiz. And we have Sunny David. Sunny David is back.
not to comment on the truck stop or the convenience store, but he's here to play.
Hello, Sunday, David, morning.
All right?
Well, if I don't win diner 62, I'll have to go over to the 7-Eleven and get a slice of pizza.
Well, no, a burrito.
You want a burrito on a slurpee, okay?
Here we go.
Okay, all right.
All right.
In fact, a burrito and a slurpee, that's a perfect date.
It really is.
Amen.
Let us go to, David, it was 1985, April 23rd, 1985.
This date, 41 years ago, Coca-Cola announces that it's changing the formula for the first time in almost 100 years.
That short-lived sweeter new Coke debuts to a whole bunch of consumer backlash.
You remember that, right?
Boy, it seemed like, boy, nobody seemed to like it, really.
And Coca-Cola had been the world's best-selling soft drink,
had been facing increasing competition with Coke, so they figured they needed to do this.
And so they said, okay, here's the new Coke.
And the company was flooded.
8,000 calls a day from dissatisfied consumers.
40,000 complaint letters.
The CEO got a letter addressed to Chief Dodo, the Coca-Cola Company.
All right.
So it got bad.
You know, you think you were running a board in the state of Oregon, you know, getting all this incoming here.
So they got the message, and they brought back the original formula less than three months after new Coke launch.
So July 11, 1985.
79 days after the release of new Coke, Coke's original formula came back to the market,
and they rebranded that as Coca-Cola classic.
So it got its status.
It regained it as the dominant cola.
Now, the question for after all that, Sonny David,
how long was the formula of new Coke available before they killed it and disconnected it or discontinued it completely, all right?
So we're talking about New Coke.
How long was it before they got rid of it?
Was it, A, three years, B, seven years?
C, 17 years, D, 27 years, or E, new Coke is still available.
What do you say?
I get a slurpy.
No, no, it's a Coke.
No, no, Tote.
New Coke.
How long was New Coke out there, is it, or can you still get it right now?
Huh?
I'm going to, I think you can still get it.
That's just a guess.
Sorry.
No.
All right.
So I guess it's a burrito and slurpy to you, okay?
All right.
I don't know if that's a Coca-Cola product or not.
All right.
What are you saying?
Yes, scuba Steve is holding up seven, but I don't know.
We'll find it.
Let's talk with Aaron.
Hello, Aaron.
How you doing this morning?
I'm doing good, Bill.
All right, Aaron.
So we're at either three years, seven years, 17 years, or 27 years.
How long was New Coke available before being discontinued?
I think it got discontinued in the early 2000s, if I remember right.
Okay.
So what are you saying?
Three years, seven years,
17 or 27 years?
I would say 17 years or whatever that is.
17, yeah.
You got it, Aaron.
Well, it was replaced as the flagship drink quickly.
New Coke remained available.
Later renamed Coke 2 in 1992,
finally discontinued in 2002,
and they held a meeting for the 10-year anniversary of New Coke,
and the chairman and CEO put a positive spin on the failure and called New Coke a case of taking intelligent risks.
We set out to change the dynamics of sugar cola in the United States, and we did exactly that, albeit not the way we had planned.
Don't you love corporate speak?
You got to love corporate speak like that, Aaron.
You got to love it.
I'm just wondering when they're going to bring Crystal Pepsi back.
Oh, Crystal Pepsi.
I forgot about it.
Yeah, that was lousy, too, wasn't it?
Yeah.
That was horrible.
Yeah.
Hang on just a second.
We're going to send you to diner 62, though, for your trouble, all right?
It's a couple minutes before 8 o'clock.
KMED and KMED HD-1 Eagle Point Medford, KBXG grants pass.
We'll check Fox News, and then it is conspiracy theory Thursday open phones on anything.
And, boy, I'd love to talk with you about that pharmacy prescription drug affordability board.
That was a rough interview.
I tried. I worked it as hard as I could, but, you know, well, you know, people that are there on the boards are necessarily, you know, spokespeople, good spokespeople. But anyway, they try to answer it. I'd like to find out, though, what has been your experience in the prescription drug world and maybe do some of the research they're going to be doing on this, you know, on these fact-finding public meetings that they're going to be doing. And how has it affected you? And a lot of other topics we've already been talking about this morning.
Okay, all coming up.
When was the last time you had your well water test?
