Bill O’Reilly’s No Spin News and Analysis - Bill O'Reilly on Elon Musk, Joe Rogan and MSNBC

Episode Date: November 27, 2024

What will happen to MSNBC? Bill O'Reilly discusses the suggestion that Elon Musk buy the liberal cable news network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey Bill O'Reilly here. All the internet buzz is about Joe Rogan, never met the man. We tried to get on his podcast, but he had no interest. I don't take it personally. You know, I mean, I think I'm a pretty lively guest, but Joe Rogan does want me on a show. I would have had to fly to Austin, Texas, and, you know, not an easy journey for me, so busy. But Rogan and Elon Musk were talking about who should buy MSNBC, the ultra-liberal arm of NBC News, the cable channel. So MSNBC still makes money, but its audience is dwindling and has never really been big.

So it came on air at 1996 before the Fox News Channel, about four months earlier than FNC. And originally it was a partnership between NBC News and Microsoft, and they were going to cover hard news 24-7 like CNN. But then they did poorly so that they brought in all the radical leftists, and they started the hate campaign against Trump, and you know where it is. So now it's a disaster. The whole thing is it's a public relations disaster for NBC news. Their brand's getting hurt. The parent company Comcast wants to dump it. And so they're spinning it off into some kind of no spin thing.

I don't even know what it is. And they're, you know, but believe me, if you had the cash, they, NBC would sell it to you. So nobody has the cash except if you're a gazillionaire like Musk, right? And so Rogan is talking to Musk about buying a thing, and I don't know, Rogan would be on it. I don't think he's going to buy it. Now, what is the downside to buying MSNBC? Well, number one, you have to fire everybody, and that's never pleasant. I don't want anybody to lose their job.

But there isn't anybody on there. Ari Milbur probably the most reasonable at six. I might keep him, put him in political rehab, pundit rehab. He's smart. I don't think he's a hater. The rest of them pretty much all down the line are haters, and why do you want them around? I mean, they're not entertaining.

They just hate. If you like hate, you watch MSNBC in the view. Those are the two big hate platforms. So the problem is that Americans now are, are walking away from all cable. And there are two reasons. Number one is boring. Most of those cable shows are just,

we'll see at the end of the day. By the way, I mean, they're telling yourself you already know 80 times. You know, they got these big panels, five, six people. You don't know where any of these people are. They say stuff, two minutes later, you don't remember what they said. what they said. You can't follow it. There's no wit. There's no humor. There's no perspective. There's no learning. There's no news gathering. It's just a waste. When people say, oh, I watch, I go, why? What can you possibly learn on those places? It's like the network news, all three of

them at 6.30 or six in your zone, wherever you are, they all do the same stuff and the same way. That's telling you anything you don't know. But cable's worse. So people that don't want to pay that $200 a month cable bill. And they're going, ah, I'm going to get rumble or I'm going to get, there's a million of these things you can get. So the cable industry, I think, I think five million people bail last year, and it's accelerating now. Fox News is the most successful ESPN and Fox News are the most successful cable. And both of them, ESPN is firing everybody, you know, gives the profit margins are shrinking. Fox is riding the Trump wave.

Trump wave will subside in February, all right? And Fox have always beat CNN and MSNBC because outside of Newsmax, and Newsmax is small, Fox does give traditional Americans perspective. Most of the people on Fox are conservative or traditional or Republican. But they don't ban the other side. Like MSNBC, I can't even name anybody on that network that's not liberal. I'm sure maybe there's one or two, but I don't know them. CNN is trying to get a few conservatives in there, but, you know, they're out number 10 to 1.

But Foxx, they have liberal people on there, but it's tailored for conservatives. 95% of FNC's audience is right, right-wing. When I was doing a factor was 60, so we did extensive research on the O'Reilly. factor was 60% traditional conservative, 20% liberal, and 20% independent. Because the show was entertaining. You know, it wasn't all, I hate Biden. No, no, I hate Kamala. No, I hate Trump. We had Dennis Miller on. We had all of these special things. Jesse Waters, Waters World, out on the street. We did a lot of stuff. I made sure that program was as entertaining as I could possibly make it, as well as being informative.

And we had great characters on and a lot of fun. And that's why that show dominated. And nobody will ever beat it, because that era is gone. So getting back to MSNBC, if you buy the channel, you're buying a shrinking industry, an industry that in five years, maybe it'll still be there in some form, but not in the form it is today. Even Fox News is going to have to cut a lot of people. And I understand there are also slicing salaries over there, so I think it's true. Because again, the revenue is falling,

falling, falling. People are coming to the alternative, like Rogan, like me, and they're getting their information. And that's both good and bad. Because on cable, there's no overseeing. I don't have anybody overseeing me. I run the corporation. But I am in the business 50 years and I have discipline. I sell discipline, journalistic and historical discipline. That's what I am selling here. And if you watch the no spin news, our television broadcast or listen to it on the radio, and everything's access, we live on bill o'Reilly.com, you'll see the discipline. I mean, just this week, we ran a montage of all my predictions that were correct. Where do you see that? It's pretty stunning. And I'm not saying I'm a genius, but I understand

how it all works. And I'm not afraid to tell you, even if it goes against your orthodoxy. So they're going to have a tough time selling MSNBC. I think it'll just spin off into oblivion someplace. But, as always, I could be wrong. Thanks for watching. I'm Bill O'Reilly. We'll see you soon.