Blaze Your Own Trail - Finding Freedom: From Real Estate to Cryptocurrency with Dane Bollwinkel

Episode Date: December 28, 2024

Takeaways Investing in cryptocurrency requires research, due diligence, and a strategic approach. Finding a community with aligned values and experienced mentors can accelerate learning and success in... the crypto space. Parameters for evaluating cryptocurrency investments include founder track record, cult-like community, strong marketing, strong fundamentals, and tokenomics. Cryptocurrency offers the potential for high returns, but also carries risks and requires managing risk properly. The rise of central bank digital currencies (CBDCs) highlights the importance of understanding and participating in the crypto space. Chapters00:00 Introduction and Dane's Journey05:01 Dane's Background and Real Estate Ventures13:38 Seeking Freedom and Transitioning to Cryptocurrency19:30 Investing in Cryptocurrency and Evaluating Investments29:04 Getting Started in Cryptocurrency and the Importance of Community34:03 Dane's Community and Resources for LearningWork with Dane:Connect with Dane:InstagramYouTubeLinkedInConnect with Jordan:LinkedInInstagramTikTokJoin Jordan's weekly Group Coaching Community Risk Free  Installing strategic sales systems & processes will stop the constant revenue rollercoaster you might be facing which is attainable through our 6 Week Blazing Business Revenue Coaching ProgramBook a discovery call with Jordan now to learn more! Are you an entrepreneur?Join my FREE Group Coaching Community where we have live calls, Q&A and more! Our Trailblazer Ecosystem also enables you to network with other entrepreneurs and creator hub eliminates multiple subscriptions and logins creating a one stop shop to take action!Use code: FOUNDING100 for 12 months access FREE and Founding pricing for life! (While Supplies Last)Join now! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Starting point is 00:00:00 Hello, everyone, and welcome to the Blaze Your Own Trail podcast. My name is Jordan Mendoza. I'm your host, and I'm joined by a incredible guest today. His name is Dane, Bullwinkle. And I'm going to have him tell you a little bit about who he is and what he does today. What's going on, Jordan? In fact, I may be in a position a few years ago that many of your listeners may find themselves in today where I had started a business that at one point I really enjoyed,
Starting point is 00:00:28 and money was good, team was strong. But gosh, I just had gotten burnt out, and I'd found that even though I'd created a pretty cool business, I was investing in real estate at the time I had been for almost a decade. I just was burnout. I was looking for a change. I was looking for something where I could have some more freedom. And so I did exactly that.
Starting point is 00:00:50 I started searching for freedom. We'll talk about it more in depth on the show, but gosh, I went and essentially mastered some things with cryptocurrency. and it's gone so well that I sold off 25 units, 25 real estate units to focus my monetary value in cryptocurrency. And there is no place where you could go and, you know, double, quadruple, 10x, more your money in the next year, then you can with cryptocurrency. And it just gives you more ammo that you can go and do the things that you really want.
Starting point is 00:01:24 So I sold off all my real estate to be able to focus on crypto. I gave my real estate seven-figure business away to my little brother, and it's been going awesome. Awesome. Appreciate you sharing that, and we're definitely going to get into more about crypto and your story and your journey here in a minute. And my favorite part of the show, Dane, is really taking a rewind and getting a sense of that story and of that journey. So if you can share with the audience, where are you born and raised, and what kind of kid were you? What type of things did you get into? And I'm sure we're going to hear about how you got into real estate.
Starting point is 00:01:57 Sure, yeah. I was raised in Utah, just in one of the suburbs outside of Salt Lake, and I love Utah. Utah is hard to beat. It's like a hidden gym. Most people are unaware of. The summers in Utah, I mean, there's so much outdoor opportunities that's wild. So we grew up doing a ton of that stuff, a lot of hiking, a lot of camping, fishing, rock climbing, all that type of stuff. And I still enjoy all those activities today. In fact, we went hiking last week. And it's such a healthy thing for your mental, spiritual well-being. It's great. So I've done a ton of that stuff growing up. And I grew up in a family that was pretty conservative, like many people, right? It really bought into the idea of a safe job, good education, all that type of stuff. And so I bought into that idea. I bought into that idea and went and did a lot of schooling to be able to make it so I could have that American dream, if you will,
Starting point is 00:02:56 of a safe job with good benefits and probably like many your listeners have found it was anything but I went and got a master's degree and I was working the tech industry I got laid off from my last job within three months of being there and it was a huge eye-opener to say that hey this really isn't safe nor had the upside that I was led to believe and so I'd been looking looking at lots of different ways to be able to create wealth. And at that point in my life, I was listening to books, podcasts, YouTube shows, anything that I could get my hands on about wealth creation, I would listen and consume it. And gosh, one of the trends that I found that was so common as people talk about real estate. And I said, man, if that's where the money's at, let's go and see if I can't get some for myself, to find a way to create a business there.
Starting point is 00:03:52 And I've been trying to do real estate on the side for a number of months. and then got laid off. So it was a perfect segue into going full-time real estate, which is exactly what I did. And that was quite the roller coaster of experiences. I've got three brothers. I'm the oldest. I've got my mom and dad. I've grown up in a great, like a beautiful childhood.
Starting point is 00:04:16 I'm not one of those stories where I had a terrible upbringing. Shout out to the people that have those experiences. It's incredible and they can climb out. I had a great upbringing. I didn't have very much money, but gosh, like, my parents did a good job of stealing the idea of there being opportunity around you if you'll just look for it. And that really led me to where I'm at today. So we could jump into real estate more.
Starting point is 00:04:42 We could go wherever you want, man. Yeah, so talk about, so basically you kind of had things set for you, right? It was like, hey, you're going to go to college. You're going to get a degree. And then you're going to go into the workforce, right? which I think is something that is pretty common. I took a different route than that. I did not go to college.
Starting point is 00:05:00 I knew I didn't even want to go. I probably would have just wasted money that would have had to come from somewhere, right? So I think self-awareness is huge. You were a faster learner than me. Yeah. I wish I was like you. Yeah, all good, right? But everyone has their own path,
Starting point is 00:05:13 and I'm sure the lessons you learn on your path, which we're going to probably dive into some of those has added value. So what was it? And you mentioned podcast. You mentioned kind of research. just trying to find another way out, right, a way that you could bring in money that didn't look like the traditional sense of the way. And so what was it most about real estate that intrigued you? Was it, hey, was it the flipping side? Was it getting some multifamily properties and building wealth that way? Or was it the more syndication route? What was it that kind of struck your attention first, maybe becoming an agent and selling homes? I'm not sure which route you started in, but I definitely love to get it. What really stood out to me early on was wholesaling because, gosh, you didn't need a license,
Starting point is 00:05:59 you didn't need theoretically money of your own. You could go and just find a deal and sell it to somebody else and make a spread in between. And so I said, well, that sounds easy enough. I'm not the sharpest tool in the tool chest, but I'm not a dummy either. And so I figure I could probably figure some things out there. And so I started exploring wholesaling really in depth. I mean, when I say that I listen to everything, I think I at the time listened to everything. And I was trying tons of different things.
Starting point is 00:06:32 And I went to a real estate meetup. And one of the guys, I thought he said this so well. And I'm not going to quote it perfectly, but you guys will get the idea. He said, you know what, everybody has the length of the desert that they need to walk through is different for everybody. So some people walk through this desert in real estate investing or entrepreneur. It's very short. They get to money and success very rapidly. And other people take some time.
Starting point is 00:06:59 Most people, it's going to take more time. And so it really, at the time, that was really impactful because I listened to all this content. It seemed like most people, you might have heard them too, or people jump in and they're like, oh, I did a tiny little bit of work and I made all this money and I've got all these other opportunities. I'm like, man, it's not working that way for me. How can I have some of that? And so it was really impactful hearing that at the time. I went and I spent six months.
Starting point is 00:07:29 After I got laid off, I spent six months wholesaling full time, or at least what I thought was full time. And I pretty well ran out of money. I pretty well ran out of money. I'd done a little tiny deal. I'd spent $6,500 in marketing, which was a ton of money for me back then. It frankly wasn't money that I had to lose,
Starting point is 00:07:49 but it was what I had, so I was using it. And I did a little tiny deal. $3,500, so I'm still in the negative. And my wife is incredible. She came to me. She said, you know what, Dane, I still believe in you, but we've got to make some money. You either need to do some deals or you need to get a job and we've got to pay our bills. I said, you know what, you're not wrong. We definitely need to do that. And so I told her that I would apply for some jobs just to kind of like hedge our bets, right? And I don't know if you've had an experience like, this, you're listeners, but I call them God moments where every time I would go to put my hands on
Starting point is 00:08:30 my computer keyboard to apply for a job, everything felt wrong about it. It felt there was so much resistance and everything was wrong about it. Literally, I could put my hands on the keyboard there with a job application and everything was wrong. I could remove my hands and everything felt right again. I could do this back and forth and it was very clear that the next steps for me were not to go and apply for any jobs, but to burn the boats, if you will. So I did. And I knelt down on my knees and I said, God, I've tried a lot of things. I feel like I'm working hard. I feel like I'm in the right place, but gosh, if this is going to work, you got to shake something loose because so far we haven't shaken enough loose that it makes sense to continue in this direction.
Starting point is 00:09:16 However, I feel like this is the path that I'm supposed to walk. And so I got a list of people that I could call. I got a list of properties that were tax delinquent in one of my counties that's close to me in Utah. And I said, I'm going to call this list until I either make money, make some money, or we lose the house and cars. And I didn't tell my wife, that was the deal I made with God, because she might have left me then, but that was the deal I made. And gosh, this doesn't happen for everybody this way. I understand that. It's just my experience within about 15 hours, of cold calling over a period about 15 days. So just like an hour a day, it wasn't anything bananas. Then about 15 hours of cold calling, I found this lead that had all sorts of problems,
Starting point is 00:10:06 but I was able to take it to the finish line. A cash to check for $70,000 net to me in that one deal, and that was more than I was slotted to make in my previous job, Corporate America, which was mind-blowing. And so that was how I started. And I'd love to say that my bank account was always full thereafter. And I always had a lot of deal flow and things of that nature. And that's just not reality. There's a lot of learning to go through even from there. But gosh, that gave me the legs that I needed to really build that business. You know, over the next several years, I built it to where we did seven figures each year. I think my biggest year was. like $1.4 million.
Starting point is 00:10:51 So I'm not like a reasonably substantial business or we focused on wholesaling and flipping houses. I built a rental portfolio of 25 doors. But gosh, like Jordan, I'll tell you, one of the really big eye-opening experience and building all that was like, was learning, well, was trying to find freedom. And this is where I think, I wish someone would have told me this earlier. I feel like I would have changed things so. drastically earlier on.
Starting point is 00:11:22 Rental properties are not freedom for most people. Most people rental properties don't equal freedom because they're not passive unless you're just the money in the deal, right? You mentioned like a syndication or something like that's different, right? You can be very passive. But most people don't start off investing in a syndication if they're doing real estate. They're going to go buy a rental property. You know, they're going to sink their hands into what's supposed to be passive income.
Starting point is 00:11:47 And man, I was on the news for one. one of my properties. I bought this little duplex. Shortly after I bought it, one of the largest drug bus in that city occurred at my property. The news was there when they dig the drug bust. Nobody else but the police knew this sting had been, you know, like in process for a couple of years at that point. They broke through the door. They arrested all my tenants. My cash flow's gone in an instant. The property is destroyed by the police and the tenants. And here I am my cash flow. I was supposed to be, I was making like,
Starting point is 00:12:23 I was netting about $1,000 a month between the two units there. All of a sudden, I had a $60,000 rehab that I needed to come and complete. Literally 60 months of passive income gone in an instant. And I didn't like just have $60K laying around that I had allotted for this rehab. And so, man, that was really eye-opening. So I ended up selling that property, but gosh, that's where I took a lot. step back and I said if I want real freedom here I've got to do some things different. Yeah. And when you think about owning property, the thing that people forget about is the fact that
Starting point is 00:13:01 you now own it, which means you're the property manager or else you're paying somebody to do that role, which means that you got to do repairs or you're hiring someone to do that role. So it's like you or it's money, right? And that's the one thing I think where as sexy as it looks sometimes, I think your story just kind of shows you that you never know what's going to happen. You know, the unexpected would happen. That was definitely, obviously, you want probably one of the worst things that could happen is your place happens to be the place where drug dealers live and it gets busted. Yeah, because all those damages are all, it's all on you, right? You're responsible for that.
Starting point is 00:13:41 So after that situation occurs, obviously you had to sell that place. Is that where the wheel started to turn where you were thinking like, hey, Maybe there's another vehicle out there or did it not start happening yet? No, it already started happening. And that was kind of like the nail and the coffin moment for me or I was like, okay, I have to do something different. My wife came. So it was that one. And then my wife, once again, always full of wisdom.
Starting point is 00:14:06 She came. She had a cool family vacation. She wanted to go on. And she said, Dane, here's this idea. We should do it. And I said, great, let's do it. But I'd like to do a few more deals. I love, I think most entrepreneurs, right?
Starting point is 00:14:19 If you find something that you love, well, it becomes maybe not everyone's like me, but it becomes like my hobby. Like I love to work. I love it. And I can do it all day long. And so we're doing a lot of deals and I'm really loving it. And she looked at me and she says, Dean, we have the money to go and do this. But when are you going to get the freedom that you've told me about that at some point this
Starting point is 00:14:42 is going to give, when are you going to get the freedom so we can go and do stuff like this more frequently? And that was one of those gut check moments where I was like, you know what, you're right. I've said this, but I don't have it. And if I'm going to have it, I need to change some things. And so those were the two big defining moments where I went on this venture to seek more freedom. And I'm telling you, I don't know if you, Jordan, or your listeners have read the book, The Surrender Experiment by Michael Singer. Have you read this one? one of my favorite business books I've ever read.
Starting point is 00:15:20 It's remarkable. I think everyone should immediately stop whatever they're doing and go read it over the next week. It changed my life in a huge way. The basis of the book is that, and this was really impactful for me at the time, you see so much in entrepreneurship, how people want to talk about the hustle and the grind and gosh. How many people have you seen on social media where they're like, I'm hustling today. this is so cool that I'm grinding. I'm like, man, forget, forget the hustle and the grind.
Starting point is 00:15:50 I want some peace and I want some freedom. And a lot of people in entrepreneurship, they don't talk about that. So there's a season for which you're going to hustle and grind. But gosh, in my opinion, you should try to get out of that season as fast as humanly possible via automations and hires and things of that nature. And so essentially this book, The Surrender Experiment, it is, that approach to business and the life where if you surrender to the way that things are, instead of trying to hustle and grind against the way that things are, then you can actually achieve results faster in a bigger way with more peace and happiness.
Starting point is 00:16:30 And I didn't really get it at that time. So that book changed everything for me. So I was reading that book. Once again, I knelt down on the ground and I said, God, I feel like change is coming. In fact, I feel like it's here now. I'm ready to make a shift. I feel like you're saying, let's do something different. And I'm open to it.
Starting point is 00:16:48 A few things, if you're willing, I'd like to make more money and bigger amounts with more ease in this next venture. And I'd like to do it with more freedom, where I could largely do whatever I wanted with my time. And so with that, I set to work, right? You've got to come and set an intention, and then you go to work. And I'd had a number of friends that had done very well with cryptocurrency. That was a thing that came to mind first, and I said, well, let's just see if I could do something with crypto and make something here. And within about, gosh, what was it? Within about four months, I'd taken, started with $5,000. I'd put $5,000 into some lesser-known cryptocurrency things, and they were doing so well that, gosh, I said, what could I do with $100 grand in here?
Starting point is 00:17:37 I put $100,000 into some of these passive income plays with cryptocurrency, and I started making $50,000 a month, whether I worked or not. Like in my sleep, $50,000 a month, I set it up in literally an hour or maybe a couple hours, and the thing just turned off cash. It was bananas. I'd never experienced something where I made so much money without having an ongoing struggle for the money to continue to come in. and it changed everything.
Starting point is 00:18:08 Sometimes God gives you crumbs along your path and you've got to pick them up and try to figure out the clues. Sometimes he freaking lays out the red carpet and there's a big sign that says, come here now, and that's exactly what this one was. It was a come here now,
Starting point is 00:18:22 here's the red carpet. And so off I went, and gosh, it's been, yeah, an incredible right. So I know a lot of people are going to have questions, right? Because when it comes to crypto, there's either people that are like,
Starting point is 00:18:37 wow, this is exciting. It's something new. Like, what a fresh thing. And then you have the other, the naysayers on the other side. They're like, why would you give people money for nothing? And I mean, this is this whole, you could go down the rabbit hole for both. So I would love for you to give the best explanation on maybe the ventures that you've invested in and what gave you the confidence to do it. Because we're not talking about small numbers here, right?
Starting point is 00:19:03 We're not talking. The 5K, yeah, somebody could probably put in 5K. maybe it's not going to disrupt their world. But if you're talking about putting 100 grand into anything, right, and even real estate, right? It is a risk. So can you break it down a little bit? What were you making the investments in? And then what was it that enabled you to see such high and to continue to get such high returns?
Starting point is 00:19:31 Yeah. And let me kind of work backwards into that. So what we do now is we focus on cryptocurrencies with a specific buy box in parameters, just like you do with real estate investing, right? When I was investing in real estate, you could have brought me a deal in my target market, and I could tell you in less than a minute if it was a deal that worked for me because I knew it like the back of my hand, right? And I found that in my experience that most investing is that way,
Starting point is 00:20:01 that if you can set up a set of parameters to say, hey, I'm more likely to make money if I put money in things that look like this, then you should just go buy those types of things and head your risk. And so from a lot of money lost, a lot of money gained, many ups and downs and experiences, we put together a buy box, a set of parameters to be able to guide us and how we invest in cryptocurrency. In fact, I'll give you some of the secret sauce. This is really important. How many times if you've ever engaged in cryptocurrency content, the influencer, whoever is making the content, what do they always say? They say, this is a financial advice, do your own due diligence, and then nobody tells you how to do any due diligence. People are like, oh, well,
Starting point is 00:20:48 then I just go look at other influencers, and that's how I do due diligence. And most people don't know that influencers that are talking about the next 100x gem, where they're usually paid to do that. It's not because they own any of it. It's not because they believe in. It's because they're paid to say that. And a lot of the time, they're doing the opposite. They're saying one thing and they're selling the same time they're saying, this is the one that's going to go do so what. Now they're selling. And I can tell you from personal experience, like many of your listeners, in fact, I bet if we pulled them and we said, how many of you've actually made money in cryptocurrency versus lost it? I bet that most people have lost it versus made it, right?
Starting point is 00:21:25 And I think that's due to understanding how the game is played in your parameters. So with that being the framework that most people that have no idea how to do due diligence and most people that are telling you about stuff, they're just getting paid to do it, and it's not because they believe. That's a very real, that is how things are. Here's the parameters that we found tend to be really good guide. So I'm looking for five things. Here's how we do our initial due diligence. The first thing is I'm looking for a founder with a track record.
Starting point is 00:21:56 I think that's pretty self-explanatory. cryptocurrency is new enough, though, that it's hard, right? Like, you can't find typically somebody and say, oh, they created five different cryptocurrencies. They all did well because of these reasons, and so we invest in the stuff that this guy makes. Like, it's just too new to find that. And so rather than looking for that, I'm looking for things in cryptocurrency if there's experience, but things outside. So are there connections?
Starting point is 00:22:25 Has there been marketing experiences? Have there been businesses built? Otherwise, I'm looking to try to make sure that it's not some guy that lives in his mom's basement, thinking that he can create the next, you know, doge coin or Bitcoin, whatever, you know what I mean? I want more than that. So a founder with some sort of track record. The second thing is I'm looking for a cult-like community. And the cult-like part is very important, especially in crypto, because there's points in the market where there's an inflection point. Things are very exciting.
Starting point is 00:22:57 and then after the excitement dies off, who's left? And in order for a cryptocurrency to, you can have the price come down, that's just part of being in the market, that's fine. But if everyone leaves after the price goes down, well, that thing doesn't come back. It doesn't rebound. And so you need the people in there drinking the kugelai together,
Starting point is 00:23:17 singing kumbaya, even when things aren't going up in price. You need that. You need the stickiness. And that leads to the third thing, which is marketing. and that's typically ran by the community and the founder. We want to see a lot of people creating content about these cool new things.
Starting point is 00:23:32 We want to see people creating sponsorships. Some people do ads, send mail, all your traditional ways of marketing. We want to see that and we want to see a lot of it. And that's really important, especially when price is down because if the community is still intact, then it's just an opportunity and you're waiting for price to go back up. The fourth thing is I'm looking for strong fundamentals. people are unaware of this, but pretty well all of cryptocurrency is built from open source code, which simply means that if I wanted to go create a new cryptocurrency today, or you wanted to
Starting point is 00:24:05 or anyone else, and we could just go copy something that existed, rebrand it with a different name, launch it in literally five minutes, and we could have ourselves a cryptocurrency. And that's what most people do. They copy things, but they copy the easy stuff that's garbage, that didn't perform well. So I could copy a cryptocurrency in five minutes, but that's stuff that doesn't have much, much to it. Whereas if we're going to copy a cryptocurrency that has a lot more substance, well, it's going to take some time to tweak that thing. So that's the next thing. Fundamentals, if we look at what a new cryptocurrency is fashioned after or the codebase that it copied, well, did that thing that it's fashioned after or copied, did those things perform well?
Starting point is 00:24:49 If they didn't, then we're probably less interested. And then the fifth thing is called tokenomics. It's just a funny crypto word that simply refers to the idea that we want to buy things that are built to pump and preferably produce passive income. And gosh, I'm telling you, if you can find something that fits all five boxes, send me a DM on social media because we probably want to buy it with you. This is very rare to find things that check all five boxes. And we've got our handful of things that do that. I'm not invested in a hundred different cryptocurrencies. In fact, I think that's a poor way to invest.
Starting point is 00:25:25 Rather, I'd like to do research and find a handful, 5, 10, 15, maybe 20 things that I like, and I want to go heavier in those places. I don't want to be spread out everywhere, just hoping. And so back to your question where you said, well, how did I go about investing in cryptocurrency early on? And what gave me the confidence to go in heavier? Well, it's because I was able to use my experience with real estate.
Starting point is 00:25:52 I didn't have my crypto buy box built in yet, but I understood what that looked like because I'd done it in real estate. And so I started doing the same types of research and cryptocurrency. So the cryptocurrency platform that took me that turned my 100K into 50K a month and passive income was one that I went did a bunch of research. So literally, I went and met with the developer team. I went and met with the founders. went and saw the things that they were working on. We talked about the code base. I saw what the marketing looked like, and I liked the direction that that was heading. I liked the fundamentals. I liked how this was fashioned after other things that had worked really well in the past.
Starting point is 00:26:33 And the proof was in the pudding. It started going so well. So I put in five grand, and I started turning off enough passive income that my goal was to make 20. I wanted to use this platform to make 20 grand a month. And so I just did the math backwards. And I said, hey, if I put in a hundred, I should be able to get to 20 a month. So I took the leap. I put it in. And gosh, I didn't anticipate prices going up as fast as they did. But price went and more than doubled. And that's how I got to the 50K a month for a period of time, which is a, which was a freaking ton of fun. So cool. So that's how you build confidence in my opinion. You just learn to do research and you learn to do it with people that know what they're talking about.
Starting point is 00:27:18 So having a community is a big deal. I was doing this with some of my other buddies we were working together. Perfect. And so you meant so a lot of research and development, a lot of due diligence. And for anyone that has never done that process, it takes time, right? You're looking through data. You're looking through information. And you're trying to find what best fits the mold, essentially.
Starting point is 00:27:40 And so what I'd like for you to share is, because there's going to be some listeners that have invested in crypto again don't know whether they've won or lost your your assumption is that they've lost some money but for people out there that might be entry level novice they're like you know what i've heard the term crypto i've seen seen some things online but i really just don't get it and and and you you mentioned i think a wallet or a mat like there's there's all these different components that of foundational things you have to have set up in or order to be able to even invest. So would you mind just kind of walking through that process for someone that's like, you know what, I've heard some great things. 50K months sound great, but I literally
Starting point is 00:28:27 don't even know where to start. So what would your advice be for those books? Yeah, yeah. Absolutely. So for those people, I'm biased here and I'm fully aware of that. So I think that's an important context to give. But gosh, like, I think that it, there's so much to be said about having a mentor in a community that's already accomplished the goals that you're after and aligning with those people, right? So if you're brand new, how are you going to go and, you know, for instance, learn a new language? Well, you could go and watch YouTube videos and I could learn a new language, right, watching YouTube videos. But gosh, if I take a native speaker of whatever language it is that I'm trying to learn and they bring me along for the ride, I'm going to do it way faster. I'm going to,
Starting point is 00:29:12 I'm going to skip a lot of the mistakes and pitfalls that I would have fallen into on my own, and I could get to the results incredibly more fast. In fact, I'll give you an example when I was trying to build my real estate business. I've done some cool deals. I got the business to where we were making about 300K gross per year, and that equated to we were really lean and mean at the time. That was like 50 or 60K net, or not 50 or 60k net, 50 to 60 percent net. So that was like 150 to 180k net.
Starting point is 00:29:44 And I knew that the business could do more. I wanted to get to where we are a seven-figure business. And I felt like if I had the right help, I could do it. And I bought plenty of stuff coaching and courses that did not help. But the ones that do, and this is the same for cryptocurrency, the things that do work can outpace the losers so much that it was all worth it. So I found my buddy Joe out in Florida, Joe Dillon. Joe is the man. We're really good friends still today. And Joe took us with his help.
Starting point is 00:30:16 He took us from 300K year to 1.4 million in about 18 months, which was bananas. So I can't overstate the importance of having a community and people that you can row with. You can row together to go and do things with. So with that being said, find yourself a community that you align with. Values are really important. Make sure your values align. Some of the biggest mistakes I made are buying coaching from people that had good information, but our values aren't, weren't right. So like for me, I'm a family guy, right? I hang out with my kids and my wife. I'm not looking to go party.
Starting point is 00:30:51 I don't drink. I don't do drugs. Like, I'm pretty low key. And I like things that way. It allows me to focus on growing businesses and making money. It allows me to be really good in those areas. So I'm just naturally not going to align with a guy that's at a strip club every weekend and partying like crazy.
Starting point is 00:31:09 and that's fine. If that's your thing, that's fine, but it's just not mine, and our values wouldn't be aligned. So I want to make sure values are aligned. And then I'd say, just start, like, digging in, right? Action is everything. A ton of action trumps, what's the word, Trump's intelligence every single day. So, man, there's a ton of free resources on YouTube. You can start digging in.
Starting point is 00:31:33 But, man, like, yeah, that's how I would say start learning and getting some sort of grasp of what's going on. I think you can kind of work from there. Go in and read the book. There's a really good book called The Bitcoin Standard. It'll help you understand the importance of why cryptocurrency. Most people invest in cryptocurrency like they would gamble the casino. They walk into the casino thinking they're just going to try some random crap and hopefully
Starting point is 00:32:01 they win. And we both know that most people walk into a casino, they walk out losers, right? This is no different. And so, you know, like you've got to go in with a tactical plan of what you're going to do and how you're going to do it. And then with that plan, then you go and execute. You pivot as you see fit. But gosh, yeah. I mean, for me, I went and spent the 10,000 hours in YouTube and Twitter and telegram and all these different places.
Starting point is 00:32:27 I spent the time and the money losses to go and learn this stuff. I'd say if you don't want that, then, yeah, you go align with a community that's already been there and done that. Perfect. Yeah, and I'd love for you to share. I know a lot of folks are going to get value out of the conversation, and I know that you actually have a community that you run. I'd love for you to share. If people say, you know what, your value is actually aligned with mine, Dane,
Starting point is 00:32:51 the things that you were saying and feels like you're knowledgeable enough to help me. Where would people go to get in touch? Yeah, so if you want to come and check out our community and see what we're about, we run a master class that we typically do each month. and so you could come and hang out a master class. I think it's like $7 to come and attend you and hang out with us for a week or just a few days. It's up for you. But yeah, we do a lot of free stuff too.
Starting point is 00:33:19 In fact, I'll do this. People can come just check out our website and we'll have a ton of resources there. You can go to Crypto-WithDain.com, Cryptowithdain.com, and it'll redirect you to our homepage where you can see what we're doing and how we're doing it. here's the thing that I would say, Jordan. In fact, I was talking with my brother this weekend, and my brother's a lot more conservative than me, and he said, Dane, do you have a financial advisor I could talk to? He's starting to do better at his job. And I said, why would you want a financial advisor? And he said, well, I want somebody to like guide me in what I should be putting my money into. And I said, look, I've talked with tons of financial advisors in the last decade.
Starting point is 00:33:59 And if you don't make more money than me, you aren't more well invested than I am, then I don't want to take any financial advice from you. I don't care what licenses you have. I don't care about any of that. I don't want to take financial advice from you if you haven't gotten to where I want to be. And I said most financial advisors, they're just going to give you a set of products that they make money on. They're just going to sell you some products. They make money on. And hopefully give you a return. Is it rather what you should be doing is saying, what are my goals and what do I want to accomplish? The only place in the next year that you could go and sit some money and do nothing else with it for the next year and get a double, a quadruple, a 5 to 10x, maybe even more on your money is cryptocurrency. There's nothing with that upside.
Starting point is 00:34:48 And if you learn to manage the risk properly, you don't even need to come in and day trade. You could literally just go, if you want to take a super boring approach, go buy some, well, I don't give financial advice. If it were me and I was going to go and I wanted to do something super easy that was hands off, I would just go buy some Ethereum. There's the Ethereum ETFs, which are coming out. I think they start trading tomorrow or the next day, which long story short, that just allows the Wall Street guys to come in and build products around cryptocurrency, around Ethereum to sell to other people, to the masses. Like your financial advisor will be able to sell you crypto products now. you could go and beat those guys and them gobbling it all up. You could go beat them theoretically by going and buying Ethereum.
Starting point is 00:35:34 In my opinion, I think Ethereum is the easiest double staring everyone in the face right now than you'll ever see in your life. I think it's all pretty much but guaranteed. I could be wrong. Once again, I don't give any financial advice. You make your own decisions. I could be wrong. But I'm telling you, I feel incredibly in common.
Starting point is 00:35:51 That's the easiest double ever. but I'm not in cryptocurrency for a double. I'm here for the 10, the 50, 100 X's. We've had tons of people that our buddy Rob and our group turned $1,000 into 80K in a month. Corey turned 20 grand into 250K in two weeks. I turned a little $600 position into 20K in two days. And Eric, Eric has had our biggest win. Eric turned $3,000 into 400K in five days.
Starting point is 00:36:19 And so those are the types of opportunities. means that's what's at stake here. Those are the types of upside that you have. And if you just have a strategic way to go about doing it, well, then you can have really good results. And we give those strategic ways as part of our community. The other thing that I would mention, I think this is important.
Starting point is 00:36:39 You are going to be participating in digital currency, whether you want to or not. It's just a matter of if, or it's a matter of when not if. Did you know that the U.S. government has already instituted its own cryptocurrency. You can go and do your own research. It's called Fed Now. Fed Now.
Starting point is 00:36:58 You can go do your own research. They launched it a little bit over a year ago, if I'm not mistaken. And the tricky thing with this cryptocurrency is it's called a CBDC. That's a central bank digital currency. And all that that means is that the government and the central banks will be in full and utter control of it. And they'll be able to manipulate it, however they see fit. Imagine, and there's already things like this in place and places like China and other
Starting point is 00:37:21 countries, but imagine you go and you jaywalk and they limit your spending power that week because you jaywalked. Imagine that there is a go green initiative and the government says, hey, you can only buy so much meat this week. You can only buy so much gas this week. Things like that are already happening in places outside the United States. In fact, some of your listeners may be familiar with those things. That is coming to everywhere in the world. Those systems are already in place. it's just a matter of when. And so you have the opportunity here to say, hey, I'm going to be a mover and a shaker and I'm going to learn about how these systems work and I'm going to learn to profit from them
Starting point is 00:38:02 or you're going to be drug along kicking and screaming and forced into it at some point. It's really up to you. So that's what's at stake here. And I would say, you know, once again, I'm biased. But we do free calls all the time. If you want to come and do a free call and chat to see if our values are aligned, we're really exclusive about who we let in. I know a lot of people say that. We mean it. I've only had to remove one person from our community in the last three years. And that's because we do a really good job of vetting people. We only let the right people that are aligned with us in. We've got a couple hundred members in there right now. And if you want to come and see how crypto potentially could change your life in the biggest way that you could imagine, then yeah, Crypto with dane.com. And we'd love to show you what we've got and how we could help.
Starting point is 00:38:48 Perfect. Yeah, we'll make sure all of that info is linked in the show notes. Dana, I appreciate your time today. It's been very informative, educational. Congrats on all the success. And I feel like you're only getting started here when it comes to crypto. So appreciate you coming on the show. Yeah, thanks for opportunity, brother.

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