Blaze Your Own Trail - How to Gain Momentum in Your Life with William Moore

Starting point is 00:00:01 I had a total of 11 jobs between the age of 11 and 17, just trying to help and support my mom. When I gave away my ATS resume template, I used to charge $3,000 for. If I were someone that wanted to work with you, I think the thing that would resonate with me the most is a fact that you have been as far as they will fall. I gave her all my videos, and today she's a message saying I got my first client, and it could not be happier for her. On my show, one thing I love to do is really get context into people's journey. I saw vegetables door to door. I saw newspapers. I do it because I truly care to help.

Starting point is 00:00:38 Hello, everyone, and welcome to the Blaze Your Own Trail Podcast. I'm your host, Jordan Mendoza. Hello, everyone, and welcome to the Blaze Your Own Trail podcast. I'm your host, Jordan Mendoza. And I've got a very special guest today. His name is William Moore. And I'm going to give him just a second to tell you who he is and what he does today. Well, thanks for having me on.

Starting point is 00:01:00 super psyched to be here. You know, the gist is I have a story just like everybody else. I hit it. Mine was a rock bottom story. I had an alcoholic mom and abusive verbally, physically growing up. My parents split early, but they were hippies. I lived in Hawaii, which was not such a bad thing, but then moved to D.C. moved around. By the time I got to college, I was your typical victim, kind of suicidal, not a good situation. I just, my brain, I was like, it's broken. It doesn't work. I was your typical victim type thing. I serendipitously discovered a book from one of my professors who recommended it. And it just changed the way I looked at life and things and said, okay, there's a different way to look at myself, the world.

Starting point is 00:01:41 And I kind of just committed to reinventing myself back then. It's been a slow journey, one step at a time, one self-help book at a time. I used myself as a human science experiment, so to speak, always taking notes and trying to become bigger, better, faster, stronger along the way. And since then, I was able to build up a successful, well, I quote unquote, successful business, because to me, success, I've now come to redefine what it means, but from the traditional, what most people define, money, dollar figure signed. We exited for 330 million last year, or excuse me, 2019 now, for a total. It didn't all go into my pocket, but I had partners and we merged with those companies. It would raise money. It was in the delivery space. So like, it was called

Starting point is 00:02:24 doorstep delivery. And then it became bite squad. now it's waiter holdings traded on the New York Stock Exchange. And it's basically your Grubhub, DoorDash, Uber Eats, that type of business. But we started actually way before those guys. And then since then I realized really what it, like I said, I've been kind of on this journey building this up. And I realize I have all this information. The reason I've got to where I am is not only because I put myself and focused on the principles in business and getting ahead in career, but also in these other main areas of my life that all kind of converge. together to help me get to where I am and all these definitions of what I now consider a real success.

Starting point is 00:03:03 And they're these five core areas. And so I kind of broke them down and I decided I wanted to help people that may have been struggling the way I did and see maybe the world through a broken lens and they're they're grasping on and they're doing the wrong things, mainly through their habits. I'm all about habits and I feel like your habits are what you are. I mean, we're 97% of us of our time where we're operating on these habits. And so my whole thing is let's stop the failure habits in each of your core areas and let's replace it with success habits. But let's do it in a fun, gamified way so that it doesn't feel like work so that you're

Starting point is 00:03:37 tricking your brain into wanting to take the actions that are going to make a success. I love it, man. And thank you for that intro. There's a lot to unpackage there. So we're going to rewind, right? And so we're going to take it back because I think there's going to be a ton of value. just with the kind of high-level things that you shared, you know, with your mom and the journey from Hawaii to eat.

Starting point is 00:03:59 And there's a lot to unpack it there. So let's start childhood. Let's start those adolescent years, you know, elementary up through high school years. So you lived in Hawaii. What part of the island were you on? And can you share with the audience a little bit about the culture there? Because there's so much culture in Hawaii. There's so much good food.

Starting point is 00:04:19 My father's from the Philippines. I know there's a big Filipino culture there. And so I'd love to just kind of share, what was that like growing up there? And what were some of the favorite things that you'll cherish about having grown up in Hawaii? So, yeah, I mean, it was amazing. So let me preface. When I was seven is when we moved. So I've got memories.

Starting point is 00:04:39 They're not. I'm now 44. So, you know, that was quite a long time ago. The memories that stick out to me. We're in Honolulu, by the way. The memories that stick out to me are the beach, going to the beach. My sister had bright white hair. I had blonde hair, very blonde hair, but compared to hers.

Starting point is 00:04:55 It wasn't, I mean, hers was white. And I just remember a lot of, you know, we would get a lot of visitors from like Japan and Asia. And they would just swarm and like take pictures of my sister and me because we were like these, these bright blonde. vaguely remember having memories of that. And, you know, just playing, having fun, doing the things that kid does. We had some good friends. We didn't have a lot of money. We were in a poor area of Honolulu.

Starting point is 00:05:19 We were the only white kids in our school, actually. It was all, we were considered, they call them the Howlies, which is kind of a slang for white outsider, unwanted. It's kind of got a negative connotation to it. It was like reverse racism, as you might call it today. And we were kind of treated like the pariahs a little bit. But, you know, we kind of had each other. And she was my best friend.

Starting point is 00:05:41 And we were able to, you know, find a few little friends. And I just remember playing at the beach, having fun, playing games. And then, you know, at seven, Then my parents got divorced when I was two. And then at seven, my mom decided to move us to Bethes and Maryland, D.C. To get more financial help from her parents. My grandfather, ironically, was a general, three-star general in World War II. So my mom went the opposite way, becoming a hippie.

Starting point is 00:06:06 He actually boycotted the wedding, would not speak to my mom for years. But then they had a reconcile and we moved to D.C. And they agreed to kind of help out. And so they were there for us financially as well as I kind of used my, grandfather as the other opposite spectrum of my mom in terms of a role model for kind of rigidity and structure she was great in terms of you know follow your path be creative you know the whole hippie like free spirit mentality which was great and then he kind of showed me the other side so in a way i feel like i got lucky i was able to kind of develop both of those sides yeah and in huge to have that

Starting point is 00:06:42 type of balance in your life right like different different examples environmental influences it's always huge. And so you go from Honolulu, beautiful beaches, right? You guys are kind of like the attraction there, right, for the people that are coming in because you look different than everybody else. And then you go to Bethesda. And I know a lot about Bethesda. So actually, funny story, my wife and I, we actually moved up to Bethesda in 2005. My dad has a landscaping company in D.C. He used to live on 28th Street Northwest from mid-80s to like early 2000. and then they moved to Bethesda in 1996. So I'm very familiar with Bethesda.

Starting point is 00:07:23 He at his house is actually, was off River Road. We lived over by the Marriott, the Pooks Hill Marriott. I don't know if you know that area. I know River Road very well. I don't know that Marriott. Yeah, so there's a Marriott.

Starting point is 00:07:35 It's kind of over by Rockville Pike. Okay, yeah. And in between like Old Georgetown Road, that that area. So very small world, right? So I know that you went from, a way different culture. And then Bethesda, it's predominantly Jewish culture. There's a lot of, like, even the holidays are based around Rosh Hashanah and all the different Jewish holidays. So what was that like, you know, going at seven and leaving the beautiful beaches and coming to a place

Starting point is 00:08:03 that now has four seasons and the blizzards and the snow and all the things that I'm sure you've, you came to grow up and know and love and hate, maybe in some cases. So what was that experience like? Yeah, I mean, that contribute, I think, to, you know, I told you I eventually developed this sort of victim mentality when I got to college. We were very different. I mean, I had this, you know, this homemade bowl cut with my hair down to my shoulders and, you know, cut up here. The overalls, just the hippie vibe. I still spoke pigeon, which was the Hawaiian slang that, you know, was used by the kids in our school. And so, and my mom was a single mom. It was like everybody at our school had two parents. We were kind of aliens. And I just never really found my groove. I did like sports and I got into that for a bit.

Starting point is 00:08:49 And that helped me a little bit in terms of meeting people and whatnot. But then there was an incident. The kid on our soccer team, I think I was around 12 or so. And my mom was supposed to be watching at the local pool. He came with us to the pool. And she wasn't. And he almost drowned. His name was Roland Taimu.

Starting point is 00:09:09 I'll never forget. He was from Africa. And he didn't speak hardly any English. And he just joined our soccer team. kid on our soccer team took them to the pool almost drowned and this the work got out amongst all the soccer moms and we were like no kid was allowed to play at our house basically it was like irresponsible mom blah blah it just devastated me and i got teased and made fun of them at school and that just kind of was the beginning of the end i think i lost all my confidence i'd just looked down at

Starting point is 00:09:36 the floor when i would walk through the halls and that sort of compounded going through high school and i'm sure that was tough and and i'm sure you know in this this would be good context for the audience, but, you know, having those experiences, because this isn't the first time. I mean, you were the outsider in Hawaii, right? You're, and then you come here and all this, and then this thing happened. So where was the pivotal moment for you? Because there had to be a moment where things got worse, and then there had to been a moment when things started to get better. So I would love for you to share some of that context on kind of where it went on the darker end and then what happened and who was the conversation with or was it the book you had mentioned?

Starting point is 00:10:14 Like what was it that really kind of helped you start to climb out of that darkness? Yeah. So I call it my rock bottom bounce. It definitely was the lowest point that immediately I'm grateful that I actually hit it because I think it was like, okay, I'm either killing myself or I got to make changes here. I feel like a lot of people never find that. They just hover between rock bottom and their best self, their whole life, kind of that mediocre gray zone. And to me, that's like the worst thing that can happen because they're never spot. to take that action, to build that momentum, to actually become that person that they're capable of.

Starting point is 00:10:51 And it's a life of inaction and complacency that leads to on your deathbed being like, oh, man, shoulda could or woulda. And that's a tough place to be. So I promised myself I wouldn't. So it was. It goes back to that book, that professor who I idolized. I threw myself into studies because I didn't have many friends. I didn't get into my, probably my rock bottom moment was actually on the way to college.

Starting point is 00:11:14 my mom drove me there. We got in a huge fight. We were fighting all the time. And I punched her in the arm because I was so upset. She was driving. She immediately pulled off of the highway and there just happened to be a fire station right there. And she literally had me arrested. She got out of the car and she said my son just hit me. The firemen called the police. They came. You know, I'm this 17 year old kid just starting college, 18, whatever. And I mean, I just sat in jail. Just remember thinking this is the worst moment of my entire life. And we just sat and she bailed me out the next morning, sat in silence and just for the rest of the way to school. And that just started things off on a bad note. That was my entering college experience where I was like, okay, I'm going to start over.

Starting point is 00:11:57 It's going to be great, you know. And I just never found my footing. I didn't get into a fraternity. Every single person guy on my hall did that at the school I was at, that was a major thing. It was a smaller school, Furman University in South Carolina. and it was sort of like if you didn't get into one, you were like, okay, the outsider. And knowing what I know now about human relationships and how to get along with others, it's no surprise I didn't get in because I just was so insecure and it was all about me

Starting point is 00:12:26 and I was focusing on myself and not asking other people questions and interested in others, which that's a big no-no. And so ironically, it was, you know, I just experienced that. I threw myself into studies and then it was this professor who I idolized. I was like, this guy's awesome. He was younger. He was cool. And he goes, yeah, you know, I read this book called How to Win Friends and Influence

Starting point is 00:12:46 People back when I was a kid. And he's like, it really changed my life. Anyways, so moving on. And I just wrote the book down right then and there. I went to the library afterwards. Thank God they had it. Who knows where I'd be today if they didn't. I devoured it.

Starting point is 00:13:00 And it was like, okay, game on. I see things now. And it just started my like, there's these universal principles in the world. And they've been around since the beginning of mankind. they're going to be around until the end. If I can focus on these, learn what they are and start building my life around them. I can become that person that I see all these other people. I'm like, well, how does that person, how does it?

Starting point is 00:13:20 And so that's what I did. And so, you know, it didn't happen overnight, you know, one step at a time, slowly but surely, you know, many years. And here I am 25 years later. And I can honestly say I call it firing on all cylinders, you know, my five cores, my mindset, my relationships, my career and my finances, my physical health and my emotional health and giving back, all of those are in my peripheral. I've developed success habits in each of them. And, you know, I'm continually trying to grow, balance, build momentum in each of them.

Starting point is 00:13:52 I love that. Yeah, I love that. And there, you know, I love finding out what those moments are, right, for people because it usually isn't the most profound one, but it ends up being the most profound one, right? Like, it was a book. He reset it. And he just kept going on with his lesson, but it's stuck out. in you and you had a decision to make because obviously you could have made the decision not to go get the book or not to write it down but you made the decision to do it but also you took the action to go get the book which started that momentum right that momentum that you needed to start to build so that you can climb back out man because I've been in a dark place and when you're there you don't even realize it a lot of the times like I tell people that like it was almost like

Starting point is 00:14:39 there was like a cloud covering my eyesight, you know, and I don't remember certain parts of being there, but you do remember the climb. You do remember leaving and starting to come out. So thank you so much for giving that context because that is huge. I haven't read that entire book, but I have read parts of it, you know, and it's amazing. It's an amazing. Got to read it. People, to this day, that book was written, by the way, in the 20s, I believe, or maybe 30s, Dale Carnegie, you know, here we are 80 years, 90 years later. And you could read that and you would think it was written yesterday. I mean, they update, you know, they update every probably 10 years. They like put in more modern references, right? Back then it was like, and so I'm, you know, headed to school on my horse and buggy. It's like, okay. But the principles don't change. Like the main principle in that book, the universal principle is it's not about you. Like if you want to become the most popular person, in the world, have friends, find the person you're going to spend the rest of your life with, have allies in business and be able to succeed in all areas of your life and your relationships.

Starting point is 00:15:49 Focus on the other person, make them feel important and special, and stop making it all about you. It's that simple. And yet, I still, to this day, I mean, the majority, vast majority of people don't get that. And they just talk about themselves. They don't ask people questions. They make it all about them. And it's like the most important person to any person you're ever going to meet is themselves. So if you don't do things like remember their name or little details about their lives or ask about how their kids are and their family, you're going to struggle. Sure. No, 100%. No, and I've definitely learned a lot of those, you know, lessons on my journey that, you know, it really isn't about when you actually put your focus, especially as a leader, when you

Starting point is 00:16:35 lead from the front and your goal is to help your team grow and get to the next level and investing in them to make them essentially duplicate where you are, that to me is the best definition, right? Because I think as leaders, we do work for our teams, not the other way around. Because if we're the ones that are that are leading, we need to make sure that we're helping them achieve all the things that they want to achieve. So what happened after college? You meet this professor or investing time around him, I'm assuming, and in his studies and in this new book, was it kind of like a thing where you started picking up other books? You know, you're like, man, if I got so much out of this, there's got to be, there's got to be more out there. So what was that next kind of step

Starting point is 00:17:17 for you in your professional development journey? Because I really feel like that's what you went on. You went on this mission to how do I be the best version of me so I can show up the right way for people and build these relationships? Dude, I became an insane. satiable self-help beast. Like, I could not get enough. I mean, I must have read every book in a self-help section in that library. That's the second book I recommend. When I recommend three books, Think and Grow Rich by Napoleon Hill, that was another

Starting point is 00:17:47 game changer book for me. The title's a little bit deceiving, but I like that it's deceiving because people are like, oh, money, which is what it's all about. I'm going to read this, but it's actually about your mindset. and it's about how to create this growth, what I call now, a growth owner mindset and how to just build awesomeness and growth and that includes your wealth, your finances in your life. And it's, it's really, really good book. So yeah, that was one of the earlier ones I read. And I just sort of started using myself as this human science experiment. I'm a crazy note taker. When I say crazy,

Starting point is 00:18:23 I mean embarrassingly crazy to where if you saw the notes I've taken over the years, you'd be like, this guy's crazy. But it's just how my mind works. Are you a sticky note guy? I had a pad, a paper, and I would just take notes that way. And then I would actually, like during the day, this is before cell phones, right? And we were going back to 90, I see 94. So, and then I would go at night and I would transfer them onto my old T182 computer, which had like the bright green, maybe it was orange neon, you know, lights.

Starting point is 00:18:52 And I would just take the notes. And I would, back then, I didn't put the five cores together. I didn't even really know about habits weren't on my writer. It was just like, okay, these are the things I know I want to do. And I actually developed this thing. And it was from one of the books I read. It springs from Ben Franklin's 13 virtues. And it's essentially a habits chart where it basically says,

Starting point is 00:19:11 these are the things down the spine. You write on a piece of paper, these are the things on the left side that I want to develop. And then across the top, you have the days of the week, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday. And I would literally print one a week. And I would have the habits that I want to. wanted to develop the virtues back then or traits. And I would just literally check,

Starting point is 00:19:31 you'd say, did I do it today? Did I not? And that was the key to just holding myself accountable. And that then evolved into a Microsoft Word document, then in Excel, and now the app that I'm developing that's a couple months away that I'm super, super psyched about is kind of putting it all together, combining science and technology to gamify the experience so that when you level up on screen, you'll also level up in real life. And it's going to have the same addictive dopamine hit qualities as like social media or these games you play online. But so it'll make it be fun. And where you're tricking your brain, holding yourself accountable and actually making progress in these habits in your life. I love that. In audience, just so we're clear,

Starting point is 00:20:13 this app that's getting ready to launch started in 1994. That's right. Right? It started back then on pieces of paper. It would have ended back then if you would have stopped writing, if you would have stopped on that mission. But you've kept this going. And now, what, quarter of a century later, you're about to have something sustainable that's going to help people along their journey. And isn't that what we all want?

Starting point is 00:20:37 Like, we all need those accountability partners. I'm actually launching in March a 30-day content challenge. And I'm super excited about it because, you know, a lot of people have great ideas. A lot of people just don't know, how do I get these ideas? into a video or how do I get it into a written piece of content. And so I'm actually building a 30-day challenge. It's based off positive psychology. I'm partnering with a company called Enjoy Global.

Starting point is 00:21:00 And what happens to your point, every day, William, you're going to get a text at 8 a.m. that says it has a positive quote, some type of affirmation. During the week, you can actually write on the challenge, the journal of what habits you did to move forward in your content. Nice. I love it. the end of the challenge, there's a printout PDF that documents all of those things,

Starting point is 00:21:23 kind of like what you did back in the 90s. And then there's a Wins of the Week, a Wall of Winsboard, where during the whole challenge, people can cheer each other on and give each other high fives. And there's, you know, video dripped in throughout it. So it sounds like it's kind of similar to what the app is, but this is just more of in like a challenge form where you can get a community together and be coached by an individual. So I love that idea. I think that's going to do really well.

Starting point is 00:21:50 I'm excited to learn more about it when it comes out. I love it, man. Yeah. Yeah. You can go to my website. You can sign up for when it's available. It'll shoot you an email at more momentum.com, m o'clock, mowormantum. You go to gamify your life tab at the top, and then it'll show, I'll have an app section,

Starting point is 00:22:08 and then you just click on that. Give you a little preview. And we're going to make sure we link that folks that are listening. We're going to put that in the show notes to make sure you guys can get that amazing app as well. And so you talked a lot about habits, right? And you started these habits again, 25 plus years ago. So what can you share with the audience? What does your daily routine look like? Because, you know, from everything that I've heard, I'm going to assume your day probably starts with either fitness, nutrition or meditation, something like that. And then maybe involved with family time and then some quiet time. Like, so I would love to just kind of hear what that day looks like in Williams world, right? Because I know you've got it dialed in. it's nice of you to say you pretty much nailed it the only one that is not in there is physical exercise

Starting point is 00:22:53 everybody's different i have energy in the morning but i like to put it into brain power into into certain things i'll tell you in a second what those are but then later in the day is when i i get my physical health core knocked out so yeah basically i wake up and i've gotten to the point where i like to have five to ten minutes before just springing out of bed as i've gotten older that's just something that I'm like, well, I don't have to just jump right out. And my eyes aren't even quite adjusted yet. So I actually have an app, whereas I used to read the news and it was just so depressing and it would put me in a bad mood. There's different apps that do it, but I use this one called flipboard. You can just literally pick the topics that you want, you know,

Starting point is 00:23:34 entrepreneur, wellness, personal development, video games, you know, whatever it is that interests you, but try to stay away from politics and those types of things, right? So it's like you're starting your day right. And then I go downstairs and my kids are down there, getting ready for school. I've got a four and a half year old and a 20-month-old. And they're just, anybody that has kids understands what I'm saying. You have five, my friend. We'll talk about that.

Starting point is 00:23:57 There you go. Wow. Okay, so you get it. Make my coffee and then my shake. I actually combine them together. And my shake has protein. It's got raw spinach that I have in the freezer, banana. And then it's got some collagen peptides.

Starting point is 00:24:11 It's got just some other things. and then I've got my vitamin supplements that I take along with those. So then I sit down on the couch, start drink my coffee, play with them for 10 to 15 minutes, get that relationship family time in. My wife's helping get getting stuff ready. I help them get their coats on and all these things. So that's a nice little start. And then my dog usually comes over after he's had his, I feed him.

Starting point is 00:24:31 He's had his meal. And then I give him his, I fill his love tank. So that's just a nice. And then as I'm drinking, and then they leave. And then as I'm drinking my shake, coffee shake combo, I actually just, I get the busy. emails out of the way that I know I have to deal with, but when I go to sit down on my desk, I don't want to have those be the first thing I'm looking at. So I'm like, let's just get those out of the way. I respond to those as I'm reading. Sometimes I'll have CNBC on, but I want to actually

Starting point is 00:24:58 change. I've gotten in the habit of having CNBC on. And so now I actually want to do half emails and then read for 20 minutes after that. So I'm going to incorporate that back in. But then I go upstairs, I take my shower and I habit stack. I tore my ACL a year and a half ago. So I actually stretch every single morning in the shower while I am actually saying my mantra to myself. And my mantra is probably the most important piece of all this. So now my brain's awake. I've gotten some family quality time. I've gotten some uplifting pieces of news and whatnot.

Starting point is 00:25:28 So I'm kind of already starting to build that momentum. And then my mantra is something I've memorized. And it's literally just the main things in my life that I know are super important for me to focus on to become the bigger, better, bestest, fastest, awesome. smartest self, firing on all cylinder self, so to speak. And so I say that to myself, while I'm doing my stretches, get those two knocked out, come out of the shower, Alexa, play my favorite music. So I get those tunes going. My human spirit starts to lift, do my flossing, my brushing, you know, all these things. And so by the time I sit down on my computer,

Starting point is 00:26:05 you know, then I come to stare at, I work from home. And I'm like, I'm ready to go. And And then I usually review, first thing I do is I review my top five habits that I'm working on, which are right here in front of me at my desk and onto my computer screen. And then once a week, not every day, I'll actually review, I score myself at the end of the day. And so once a week, I'll actually review, okay, how did I score myself this week in each of my cores? And I'll look at how it did. And then I kind of make adjustments based on that.

Starting point is 00:26:34 Again, it's all about accountability, making sure that I'm aware of the things I'm doing every day and if something's not working or if I'm doing a habit that's no good, then I need to start to pivot, right? And habits don't care if they're good or bad helping or hurting us. They're going to do their thing no matter what. And when you have a bad, a failure one, they lock in and your brain's tricked into thinking this is the only way to do something. And there's a heavy lifting in the beginning and trying to unlatch that failure habit from your back. And because you know, your mind, your brain, everything's telling you, no, no, this is our thing. This is what we do. So you got to fake it until you make it. You got to just keep it.

Starting point is 00:27:09 taking that action no matter what, whatever it is. Like let's say it's, you know, trying to not do a midnight snack and eat Doritos that you've been eating. You want to switch it to something healthier. Pick something that still tastes good. Maybe it doesn't quite hit those notes that the Doritos do. But what's going to happen is you keep take, you force yourself, get rid of the Doritos. Don't even have them in the closet. And then after a short period of time, those, for me, it's mixed nuts. I love to eat mixed nuts. And it's like those start to taste better because then it's like, you know that they're actually good for you and that they're actually helping you build momentum in your physical health. And it's like, yeah, you know. And so, and that's just one example in your

Starting point is 00:27:46 physical core health, you've got all five cores. And so constantly just doing that. And, you know, and I won't go on the rest of my day because that's, that's a pretty long intro for my morning ritual. But that morning ritual, it really gets me going. And it's made a huge impact on my life in terms of productivity that I'm able to do. Oh, I also review my, my top things that I need to do for the day. I prioritize them. I usually have actually done it the night before, but I'll even tweak them even further. And then I have the software program called ToDoist. And I have a today. This is what I'm doing. And I put at least three that I make a commitment to myself, that I'm like, you're going to get these done no matter what. I love it. I love it. William,

Starting point is 00:28:25 thank you for sharing that morning routine. And audience, if you're listening, a couple of things here that I want to make sure that everybody gets clear. You've got to understand what routine works for you. I can tell just based off that eight minutes that he told us that, that he's a very detailed person. He needs checklists. He needs all these things. That's not me. I'm not the checklist guy. I'm not a check off the box kind of guy. So you have to understand how you're wired, right? What your personality is like because you may not need a list where you're checking things off, but you still may need something visual for you to see that reminds you of that thing. Right. So that's super important to keep in mind.

Starting point is 00:29:06 But I love you shared that. And, you know, I'm just wrapping up. Actually, today is February the 5th. This is my third full week of full-time entrepreneurship. And, man, I will tell you the reason why my three weeks I felt like they've been successful, not just because of new clients or revenue or podcast guests, but because I was able to set that routine from day one. And so the way mine works is, you know, prayer and meditation is first thing. I'm jumping in, you know, getting.

Starting point is 00:29:34 those downloads and then I spend time with my wife and then I spend time with the kids and I do a two hour power hour of hard work with my shake that my wife makes for me because she's doing this new beach body thing and and I'm the I'm the guinea pig William I'm the dang guinea pig so feeding me that stuff and then I go to the gym from 12 to 12 to 2 is gym and lunch and check in with the family and then I do another three hours of high power work and man I'm doing five hour work days William and I'm not in meetings that I don't need to be in. I'm not wasting time. It's super productive.

Starting point is 00:30:08 And like the fact that you've shared with me yours makes me think I'm at least on the right track, you know, in my third week. So I appreciate that context. And man, it's, it's been life changing. Like I feel better. I'm going to be 40 next week. I feel young. You know, we have five kids. Our oldest is 16.

Starting point is 00:30:25 Our youngest is seven months. So we've got them all over the spectrum. And I'll tell you, I'll just be completely up front. I always am with my audience. It's not me. It's my wife. She's a real MVP here. She is the lawyer, the doctor, the jury, right? All of that stuff. Well, I get to talk to cool people like you down here. So right on man. Yeah, same with me,

Starting point is 00:30:45 my wife. And I love, I love what you said about. And that's something that I really preach to. Every individual is different. And I put it in terms of you've heard me say gamification a few times, gamifying your life, gamifying your habits. Like, don't fight upstream. My definition of gamification is slightly different than the one you'll find in the dictionary because it applies. to your life and leveling up. And it's basically taking the actions to reduce the friction that'll make you want to become that person that you know you can become. So it's sort of like you want to trick your brain into wanting to do certain things

Starting point is 00:31:18 by reducing friction. So if you hate running, don't make running your physical health thing, right? Like for me, it's basketball, play tennis for my cardio side of it. My wife loves to run. That's her thing. She loves to get on the Peloton, Peloton, whatever. And, you know, and so it's, and I also, I actually do pushups and stuff, but I have my kids, they're jumping on my back.

Starting point is 00:31:38 So I call that habit stack into where I've got actually relationship time and physical health time combined in the one. So it's different for everybody, like figure out what works for you and work around that. Because right. One thing I, early on, I remember being like, oh, he does it this way. He wakes up at 6 a.m. and he's got his, he's done his workout before, you know, he's had his and I'm like, I can't do that. And I got to the point where I would try that.

Starting point is 00:32:02 I'm like, that's not me. So you need to figure out your rhythms. When are you most awake, alive, you know, when your brain is sharpest to work on the career stuff. And, you know, when your body's got the most energy to work on your physical health stuff, all these things. Love it. Love it. And so you shared two books, right? How to Win Friends and Influence People, Dale Carnegie.

Starting point is 00:32:23 And then you had mentioned the second one you picked up was the one I held up, think and grow rich, Napoleon Hill. So what would that third book be that you would. would recommend to the audience, right? So thinking about the journey that you've been on and the way that the first two have impacted you, what was the third book called? And then what impact did it have? And was it a different impact than the other two? The third book was called Atomic Habits by James Clear. And that is, so both the Think and Grow Rich and Dale Carnegie's How to and Friends and Influence People were written, you know, 80, 90 years ago. Thinking Grow Rich, I think is a little bit more recent. still quite a while. Atomic habits only came out a couple years ago. And it was the perfect book for

Starting point is 00:33:08 me to read at the perfect time. I just sold my business. I was transferring into saying, okay, I'm going to dedicate the rest of my life into helping people that struggled the way I did, putting my system into something palatable, tangible, simple that anybody can use. And his whole habits thing just really just was like, yes, like it all centers around habits. And I had habits in my book and that I'm writing in my app as well. But he really sort of helped make sure that that was a fulcrum of all of it. And he does a masterful job

Starting point is 00:33:37 of sort of connecting to your why. Like why is it important? Why are habits important? Like, and just getting to the science behind them. And then you're like, yes, now you get it. And so once you get that, then you start saying, okay, you got to start using these habits in my life.

Starting point is 00:33:52 And that's where I feel like I take his stuff to the next level of saying, okay, you use them in each of your, course, and this is how you do it, and this is the process and the system that I've created, but he really helped make a difference in terms of why habits are important and how to use. Love it, love it. First book we talked about has the word influence in it. So what does that mean to you? Because it's tossed around a lot. You see it in social media with social media influencers. And to me, an influencer is someone that made me maybe think differently or do something

Starting point is 00:34:24 different than I wouldn't have, right? So like what do you think about that term in 2021 as it gets tossed around in so many different playing fields today? You know, it's funny. I actually don't love the name of the book, How to When Friends and Influence People, because I feel like it's almost misleading, like, influencing has a negative connotation these days. I feel like in a way, like to influence somebody, it's like, well, influencing them into doing what? It's almost like manipulating them, right? Whereas that's not how he uses it all at all. It's more like, hey, look, like, this is how you can basically, the actions you can take and the words you can start using and people will start reacting more positively to you.

Starting point is 00:35:03 So maybe reacting should have been the word versus influencing. But anyways, influencers, God love them. You know, I mean, social media, I can't knock it because I'm using it to help grow my message and my brand. You know, my whole thing with technology and all stuff going on in the world right now is like it can very well be used for evil. And if you're not careful, just like Stan Lee once said with great. responsibility. Great power. There must also come great responsibility. And so, you know, certain

Starting point is 00:35:29 companies out there like Facebook, Google, I don't think that their CEOs started out to be bad guys, like Larry Page, Mark Zuckerberg. I think, though, that they're now in a situation where it's like, okay, report to our shareholders. And so we have a fiduciary responsibility to get that stock up as high as possible. And what does that mean? That means you got to get as many advertisers coming you as possible. What does that mean? You need to show them as much data. Like, hey, we know everything about this person. And then these advertisers are showing us stuff that is good, whether it's good for us or not, you know, it's what we're seeing versus like a company saying, which is what I'm trying to do with my app and moving forward. I actually want to create

Starting point is 00:36:09 a whole movement and brand around using science and tech for good versus evil where I pledge at the beginning. Like, the user's wellness will always be number one. And then comes the profit. Because when the profit comes number one, you kind of effed. You know, you take that into the influencer world. And you know, you got a lot of these people that are really genuine and good are trying to help and the influencers, you know, but then there's ones that are just in it for the money and the sponsorships and they're not giving great advice and they're, they're teaching some bad failure, these failure habits to the people watching them. And that's where, you know, it makes me even more want to keep doing what I'm doing and become bigger and bigger and

Starting point is 00:36:49 be one of these people where it's like, okay, yeah, I follow him. It's cool to be your best self. It's cool to be to want to develop good habits versus there's still a little bit of a negative stigma. I feel like involved in personal development, self-health, these types of things. And so I want to just change. I don't even want to use those words. I want to just be, yeah, I want to be awesome. And I want to learn how to do it. And, you know, these things, they don't teach in school.

Starting point is 00:37:11 A lot of this stuff that I teach and that, you know, I'm sure you, the messages you're spreading. Unfortunately, we don't learn these things in school. The educational system is broken in a lot of ways. I mean, we're learning these advanced trigonometry in general. geometry and all this, but we're not learning how to about emotional intelligence, how to get along with others, how to balance our checkbooks, use the law of compounding for us in terms of investing, these just basic life principles that I've learned along the way. And so I'm just trying to get those into as many hands as possible. I love it. Yeah. I mean, those are some topics that they're definitely

Starting point is 00:37:43 underutilized. I mean, even things like personal branding, you know, just teaching people to show up and and tell their story, you know, but it's not common. You don't really see it even offered from an elective perspective. I'd love to find out, you know, you guys have done a tremendous job on, you know, growing on social, right? You've got this amazing platform on Instagram, over 400,000 people that are tuned in and are engaging. So can you share with the audience how that started? And then when did it really start to accelerate? Because I'm sure what I noticed with brands as they grow, especially people that have good content, is it almost kind of happens, you know, like this domino effect where these, it comes in waves.

Starting point is 00:38:28 Like, the first 50 was probably took forever. And then after that, you got to 100. And all of a sudden, it was like faster to get to those other numbers. So I'd love for you to share some of that context. And it's really important for the audience that everybody starts with zero followers. It's not even like MySpace actually was kind of cool because you got one friend. Everybody got Tom. but most other platforms, we all start with zero.

Starting point is 00:38:51 So what was that like on day one with nobody there with this just idea of, I want to impact people, I want to bring value because that's what your content is. It's value. So how did it come to fruition of creating the page and then tell us a little bit about the journey? So let me start with, I apologize. I know you and I had some technical difficulties in the beginning. We got started a little bit late. I actually, that was my alarm.

Starting point is 00:39:16 I have a call at 11. So I've got four minutes. So let me try to answer this question as fast as possible. I apologize. I gave myself an hour for this. But we got started a little late. So the short answer is I'm growing multiple channels. And, you know, like the law of compounding, like I always preach is, you know, it's not

Starting point is 00:39:35 going to happen over the minute. We live in this instant generation where everybody's like, I just want to hit a button and have it happen right now. And for a lot of things, like getting your food delivered, just like I used to do my business, Amazon, you know, getting yourself delivered. from A to B with a click of button, you can do it. And so it's, I think it's warping our sense of being able to commit to doing things and our integrity of being, you know, our self-commitment and our grit and whatnot. So I'm building pages very slowly that way with the, in particular,

Starting point is 00:40:03 the five-core life one, the way I actually did that is I kind of, I life hacked it, or I internet hacked it, social media hack, however you want to put it, I found a guy that we really clicked. And he had a page that was called You Can Have Success. He already had a very large amount of followers. And he was posting, it was just viral content on like happy, kind of good news, like funny, good post. And I was like, this is exactly in line with mine. But then I can interject, you know, my perspective on it and my initial video.

Starting point is 00:40:31 So we partnered on that. And then I basically started, just like I said, it started putting in my pieces and whatnot. And then it's grown from there. And it's been a really awesome need experience. So there are opportunities like that. You always got to be, you know, aware. I do always tell people, you know, the whole cutting the line thing typically is not a real thing

Starting point is 00:40:52 in terms of like, oh, you know, I just want to skip all the hard work and go here. But there are opportunities sometimes. And just to put that in context, it's not like I immediately, when we changed the name to five, four life and I started, people actually didn't respond to me at all. Like all the other videos were getting, you know, 20,000 likes in mind were getting like 400, right because people were like who is this guy I'm like what aren't you guys but slowly but surely

Starting point is 00:41:17 over the last year and a half or so it's been more and more people to watch my stuff think more comments and that's so it was almost like starting from scratch but I was able to fortunately have a large number but then I did start from scratch with another page called more momentum which is the similar story that we started smaller and now

Starting point is 00:41:35 it's like 10,000 or so but yeah like you said every single day just small steps just don't listen to what other people are doing, just what you believe in, do it your way and say it in the way that you want to say it. Don't try to mimic anybody else. You have a much better chance of being successful if you're unique and you're doing it in your own style and flavor versus trying to be a cheap knockoff. 100%. I know you've got to run. So really what he was trying to say, folks, is your vibe attracts your tribe, right? If you're putting out content that resonates with you

Starting point is 00:42:05 that is going to give value to other people, people are going to, they're going to catch on. They're get to catch on if you are consistent. Appreciate your time today, William. Thanks for coming on the show. We'll make sure all of the info to get in touch with you is down in the show notes. And I'll be in touch as soon as the episode airs. Appreciate your time, brother. I know we'll stay in touch.

Starting point is 00:42:24 And I can't wait to hear when this app comes out. For sure, Jordan. Thank you so much. And remember more momentum, M-O-O-R-E Momentum.com. That's where you can actually take a quick quiz to see where you currently stand in each of your five-four areas. It's called the Core Life Evaluator Quiz at the top. It's one of the links.

Starting point is 00:42:41 And then also that there's that app. You can sign up for a copy to be notified in the app. Absolutely. Well, hey, keep blazing your own trail, my friend. We'll be in touch here soon. Thank you. Thank you so much, Jordan. Great chatting with you, buddy.

Starting point is 00:42:55 Yes, sir.

Blaze Your Own Trail - How to Gain Momentum in Your Life with William Moore

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