Blaze Your Own Trail - Leveraging High-Value Skills for Business Success with Kristin Spencer

Episode Date: January 9, 2025

TakeawaysOvercoming challenges and turning weaknesses into strengths is possible with the right mindset and support.Curiosity and understanding different cultures and perspectives can lead to personal growth and success.Identifying and leveraging your high-value skills is crucial for building a successful business.Strategic storytelling and value-based marketing can create meaningful connections with customers.One-on-one coaching can provide personalized guidance and support in achieving business goals.Chapters00:00 Introduction and Background03:01 Value-Based Marketing and Overcoming Challenges10:19 The Power of Curiosity and Understanding in Cultural Assimilation18:31 Leveraging High-Value Skills for Business Success26:17 Strategic Storytelling: Creating Meaningful Connections with Customers29:55 One-on-One Coaching: Personalized Guidance for Business GrowthWork with KristinSubscribe on YouTubeConnect on LinkedinConnect with Jordan:LinkedInInstagramTikTokJoin Jordan's weekly Group Coaching Community Risk Free   Installing strategic sales systems & processes will stop the constant revenue rollercoaster you might be facing which is attainable through our 6 Week Blazing Business Revenue Coaching ProgramBook a discovery call with Jordan now to learn more! Are you an entrepreneur?Join my FREE Group Coaching Community where we have live calls, Q&A and more! Our Trailblazer Ecosystem also enables you to network with other entrepreneurs and creator hub eliminates multiple subscriptions and logins creating a one stop shop to take action!Use code: FOUNDING100 for 12 months access FREE and Founding pricing for life! (While Supplies Last)Join now! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hello everyone and welcome back to the Blaze Your Own Trail podcast. My name is Jordan Mendoza. I'm your host and I'm super excited about the guest that I have on today. Her name is Kristen Spencer. And I'm going to have her give you a quick intro about who she is and what she does today. Thank you so much, Jordan, for having me on. I'm really excited to be here. And I would say that I am a value-based marketing consultant who turned her math learning

disability into a superpower. So I help businesses understand what words they should use to sell better and find the people that they really, really want to work with. Perfect. Love that. Yeah, I'm excited to get into some of the tactics, some of the strategies later in the show. But as you know, from listening to a few episodes, my favorite part of the show is really taking that rewind. I like to get deep context into what my guests are made of. How have you blaze your own trail? And where did that start from. So if we can just take a rewind, I want to focus really on adolescent years, so elementary middle to high school. What kind of kid? Were you, Kristen? Where did you grow up? Or were you born and raised? So I'm originally from Los Angeles and people are always like,

oh, not really Los Angeles. Yes, legitimately Los Angeles. I grew up in Harbor Gateway. So that is, it used to be one of the rougher neighborhoods in L.A. It's not anymore, thankfully because my dad still lives there. And so right away, my parents were a little bit concerned about which school I would go to. So my mom got a job at a private elementary school as the secretary so that I could go there. And that's when my teachers noticed, oh, she's really good with language stuff. But they hadn't really noticed yet at that point. She has a really hard time learning math concepts. So fast forward, I ended up in public school. And I was, was looking for, you know, like a safe group of friends. And some of the really smart kids took pity on me

and took me into their group after I experienced quite a bit of bullying. And one of the things that I wanted to do was take advanced classes like they did. They were all in advanced classes. It seemed super fun. And the problem was I couldn't get into those classes because my math skills were, I just struggled really hard. And so I was like, let me overcompensate for that. And, by going to a math and science magnet high school. But once I got there, I realized that my problems were worse than I had originally thought. And I remember there was this one moment where two of my science teachers who were men had called me into a special meeting where it was just me. I had no idea what the meeting was about.

And they were like, listen, we think you have so much potential. But when it comes to math, you're just being so lazy. and we are demanding better of you. And I remember, you know, being a teenage girl in a room with two men who I really respected and wanted to, you know, impress thinking, I don't see myself as lazy. I don't know why they would think that I'm working so hard. I just can't get it. And fast forward, it wasn't until I was in college that one of my economics professors noticed

that I was struggling with digesting math concepts that were not in words. And that made so much sense to me because when I thought about how I got through the math, part of my magnet school, it was I had friends tell me all the math concepts in story form. Like I figured out who would tutor me and I made the formulas into word formulas so that I could understand them better. And interestingly, my brother struggled with the opposite where he was like a math Wiz had a really hard time with anything to do with language. So that's kind of how I ended up approaching the copywriting and business world because there were a lot of things that I had a

hard time understanding. I did not end up finishing a degree in business economics. I switched to comparative world literature and I had a much better time. But I realized I could use the way that I thought about words as formulas to help businesses. That was kind of my Genesis moment in the copywriting and marketing world. Sure. Okay. That's great. And so did, so it was only the teachers that kind of helped you figure that out,

the people that were with you and kind of recognized that? Yeah, it was one professor in particular. So I was doing, I was doing my final and he was just standing over me, looking at me. And I was like, I don't know what's happening. Does he think I'm cheating? I'm clearly not cheating. And he's like, he just leans down and he whispers.

all of your formulas are opposite. Like they're switched. Like one side of the page was one kind of concept. And then the other side was another concept. And he was like, it's just swapped. You're going to fail unless you switch them. And so he asked to meet with me after class. And he was like, listen, I think that you're struggling with concepts.

I can tell you're trying so hard in this class. And he said, if you want to be an economist, you certainly can. But it's going to be rough. Isn't there something you'd rather do? instead. So kind of that like aha moment of like, is this what you want to do? And I think that's a great question for listeners to ask, ask yourself, you might be sitting in corporate right now.

You know, you might be in a dead end job. You might be at a place where the people really don't value you. And that's a good question to ask yourself, is this what I want to be doing? And so getting that epiphany for you, it sounds like that was pretty monumental to be able to, A, be asked that question, and then you kind of pivoted and went to a different route where you're happier and you're able to, I'm assuming, to finish things up there. So what was it after college, kind of having this realization, this self-awareness about yourself of kind of how you take an information? What did that end up turning into when you finish school?

So actually, something interesting happened my junior year in college. My friend invited me to a conference by an organization called InterVarsity. And I went there and I realized I want to work abroad. I really want to help people abroad. And when I met my husband, he kind of was like a fly in the ointment, like in a good way, right? I was like, if he doesn't want to help people abroad, then I'm not going to end up doing that. So I was just like, let me talk to him about this. He's like, no zero interest in that. But I felt like I just need to. to see where this goes. And he ended up taking a trip with his dad that summer and came back and was like, yes, I would love to go abroad. And so we ended up after, literally right after the birth of our second

daughter, we moved to Hungary, a little town in Hungary. And we went to school to learn how to be humanitarian workers. So that took me on the next journey of what I didn't know was my professional preparation, we moved to Athens, Greece for seven years, and we worked specifically with people who had been rescued out of human trafficking because Athens is sort of a hub for that. And what I realized through that experience was I know how to read people. Because when you're in that situation, if you can't read people, you leave really fast. You have to be able to communicate with someone in a nonverbal way and understand them to build trust in an instant. So if you can't do that, you're not going to succeed in that specific kind of work.

And so that I learned so much from that experience and it taught me to really listen to others. That's so important and not just listen to hear what they're saying so I can respond, but to listen to understand is a totally different skill. And that helps me with the business owners that I work with now. And to your point, one of the things that I do when I'm working with a business owner is I ask them, okay, what do you really want to be doing? And not like what you think sounds good, what you think will sell, but something that you actually are passionate about that's not going to burn you out that you have a skill set for.

Because I think we're encouraged to show up in almost a superficial way in the business world to display our skills. But we're not really being honest about what we want, what we can accomplish. Yeah, 100%. Yeah, it's definitely a different angle and a different lens to look at. And you're definitely going to find more fulfillment and more joy when you're happy. And I've worked in plenty of roles that I didn't like, but I had an end goal, whether that was when I was in property management and I got promoted to be the bookkeeper. And I knew that I sucked at math and I just didn't like doing collections. And so I worked my butt off and I became the best bookkeeper I could so I could get promoted to that next level. So sometimes we can use circumstances to motivate us to get to that

next level. And sometimes we just have to say, you know what, this is not for me. You know, this is messing with me personally. I don't like this community. I don't like my boss. I don't feel valued here. And that's when you really have to kind of, you know, take inventory on what you really want and what you really want to do. And to your point, like, what are your strengths? Like, are you self-aware of how you show up every day? And then what might be a better option for you, okay? Whether that is looking on Indeed or LinkedIn or something for something that may bring you more fulfillment,

or maybe it's, hey, I actually am very skilled at this. I'm great with words. I'm great with numbers. I'm great with this. Maybe I can monetize that skill set. Maybe there's something that I can do to bring in revenue. from the strengths that I have. Yeah, exactly.

I couldn't agree more. So let's talk a little bit about European culture. So you moved to Hungary, and I'm assuming you didn't speak Hungarian. It's just an assumption. I don't know if you did or not. And then you moved to Greece, and they don't speak the same language either, right? And so what was that like for you jumping into other cultures, learning about their languages, learning about customs,

because in different parts of the world is not the same as the United States. There's so many different things to learn and nuances and ways that you can offend people when you didn't really realize that you were going to do it. I mean, there's all of that. So I'd love for you just to get some access into what that experience was like because there might be some listeners that have never traveled abroad. Maybe they've never been outside of where they're currently living, and it may give them some insights on, hey, here's what I would do if I were you

and I were in this particular place. Yeah, so I would say the most useful tool when you're trying to assimilate to a different culture is curiosity. That helped me so much because instead of coming in, and you're right, there was culture shock for sure, especially in Hungary. We were living in a small village of about 200 people. That's super different than Los Angeles, which is a busy city with millions of people. So I would say, instead of coming in with the idea of my culture is right in everything that it does, to be curious about why other people might do things differently, because that immediately suspends your judgment zone.

And I like to encourage my clients with as well in business, anytime you can bring curiosity in as a cultivated skill, you're going to do much better. and it helps with a culture shock. It helps with the language learning because you're pre-programmed with your own culture. And when you go into another culture, your brain, the first thing that it does is throw up all the defenses. It says, no, they're doing it wrong. You're right. Leave.

That's another one. Just get out. But if you can sort of soften that with a good reason for being there, which my motivation for being there was extremely encouraging for me because I knew I wanted to help others and then to use curiosity as a buffer to say, why are they doing this that way? Why do they use, you know, for example, Greek is a declined language like German. So why are they using different cases as opposed to English, which has, we have cases. They're just hidden. They're low key. They're not in your face. In Greek, you have to decline the noun depending on how you're using it, which for our brains is like rough. And I,

I definitely didn't learn Hungarian. It's the third most difficult language in the world to learn. I did learn some phrases because hardly anyone spoke English. So that's a really great benefit. If you can go to a place where they don't speak your language, you will be forced to speak their language, which is the best way I think to learn. And it's really interesting to find ways to appreciate other cultures

because that changes your programming. That changes the way you think about the world. And I would never trade the way that my thought life changed because I was an immigrant in another country. That wasn't my culture or my language. It transformed the way that I approach literally everything. And I'm so thankful for that. Yeah, that's great. Yeah.

Anytime that I've traveled abroad, I mean, it's been such a rich experience. The first time I got to go visit my grandparents and family in the Philippines, I was 16 years old. And that three months was life-changing. I mean, learning culture, learning languages, learning about foods, learning how people live. Like, you want to take a shower? It was a big bucket, and then there was a little bucket. And then you take the little bucket, and you dump it in the big bucket, and then you get some soap, and that was your shower, and having to go and pump water.

Like all these things that we in the United States would look at as being pre-examble. primitive. It's like, no, there are cultures where they are still living like that. And so it gave me a greater appreciation, even though in the States I was poor, I realized that I was rich. I realized that I had way more than it felt like I did in my own small sphere of environment. And that's really what traveling does for us is it opens up our perspective and it gives us all these insights in ways that things can maybe be different. Maybe I want to use this word now because I heard this word and now I'm going to install this into my vocabulary because actually it makes sense. And one of those words that I've been picking up over in Europe is they don't say shade.

They say shadow. Like, let's go sit in the shadow. And I'm like, that actually makes sense because you're in the shadow of the tree. But it's little nuances that we catch on and we can kind of pick up and we bring them with us on our journey. So let's talk a little bit about transitioning away from that. So you traveled, went to Hungary, and then you're in Greece for a number of years with her husband. So what was kind of the next step for you all? Did you end up coming back stateside? And then what was it for? What was the purpose? Was what was kind of your mission, so to speak,

fulfilled of what you were trying to accomplish? Well, there were several things that contributed to us leaving. And one of them was, unfortunately, my father-in-law passed away as the result of a skiing accident. And my husband, as the only child of his father, was the one who had to fly back and sign his father's body out of the hospital. So that was shocking. And at the same time, the Greece government was like, we are not renewing your residence visas. You did everything legally and you could fight it,

but they don't actually have to give you a reason as to why they're denying it. And they knew that we were probably humanitarian workers and they don't necessarily like humanitarian workers there for lots of different reasons. But so instead of having my husband go and separating our family, we were like, we knew we were going to leave in a few months anyways. Let's just pack up our apartment in four days and leave the country.

So that was rough because my kids had basically grown up in Greece. My son had been born there. And we came back and my husband was offered a job in Pennsylvania. So we moved from California after dealing with the initial probate situation with his father and we're just grieving. We moved to Pennsylvania. and the job that my husband had been offered fell through within three months. But we had already bought a house. We had already installed our kids in the schools here.

Yeah, that's tough. And we thought, okay, if we leave, it's going to be really hard. So maybe we should just stay and that's what we ended up doing. But around the same time, my kids were really struggling. They were in severe culture shock. They had just lost their grandfather who, you know, was my daughter's best friend, my oldest daughter's best friend. And I was looking for a job and people kept wanting me to work from nine to seven. I was like, I cannot be away from my kids that long, especially if my husband's

also working full time. So that's when I got into the entrepreneur lane because I wanted to be able to support my family in a way where I wasn't just doing pickup and drop off. I wanted to be there for my kids when they were home because they were reeling. It was such a difficult transition for all of us, but especially for them. Yes, love that. Yeah. And it's important for people to hear that, right? Maybe you are sitting there and you're in your car driving and you're listening to this and you're like, man, that sounds like me. Like I'm in that spot where I want to contribute more for my family. And I'm pretty confident when you hear the rest of Kristen's story and what she was able to do, leveraging all the different things that she's done, the skill sets, the knowledge, the listening,

the words, you'll see that maybe you have some strengths that you can apply to build the life that you want. And so I'd love to, let's get some access here, Kristen. So you decide, hey, I want to support my family in other ways. I don't want to just be driving around all day and making lunch, doing kind of the stuff, the tasks. I want to actually contribute. And so what was that first thought in your mind? Were you kind of analyzing your strength? at that point where you like trying to figure out like right how can I package the things that I know and market that or like did you dive into coaching? I'm just really curious what route that you went. Yeah. So at that point when I had probably written 15 books on the side, just in between my

kids schooling, a couple of friends had encouraged me, hey, we really are encouraged by the journey that you've been on with your confidence. We really want you to write a book. I was like, what? What do you mean you want me to write a book? Like, that's so easy. So it had been several years of writing. At this point, I've written over a million words, but at that point, I think it was like 350,000 or something like that.

So I was like, well, I know I can write. I know that. And I had had a travel blog while I was hopping on planes and buses and trains with my kids because back when I started, there was nothing like that. And I wanted to know things like, how do I take a passport photo of an eight-day old child. That was a legitimate struggle in my life. And so I knew, okay, I can write every day. I think CVS now, you can just, you know, bring them and hold them up and they can like edit them out, I think. Yeah, like there, well, and their requirements have lessened severely, like,

before they were super unrealistic. But I had a tutorial that was like, these are the steps to get this approved because I've had all these fail and this is what I did and finally had it approved. So, you know, that was sort of my claim to fame as a writer is I was a successful travel mom, logger. But when I got back, I was like, I don't, I'm not going to be traveling anymore. I don't want to do that anymore. And I thought, you know, what's the best thing to do? And this is a very womanly thought to have is I was like, let me go back to school. Instead of just taking an assessment of what my skills were and trying to leverage them that way, I was like, I'm going to go get a copy editing certificate. Because I had been working as a developmental editor on the side using my literature degree. Right. So I was,

actually using my literature degree, which I thought I would never do, which was hilarious to me. But I was like, let me go back to school and get certified. And when I did, I was in for a rude awakening because, yes, I could write, but I did not understand the mechanics of grammar to the extent that I did. Like, I cried so much. And I kept telling my husband, I'm going to fail. And he's like, I highly doubt that. And of course, he laughed when I graduated with a 4.0 from the program. But it was humbling in such an intense way that I realized, okay, at this point, now that I finish this program, my skills really are high. Like, I'm a professional. And now I can put all these skills together and do this. And I was able to create an editing co-op that was successful. At the same time,

I was writing books with my copy editor about how to write. And then COVID hit. And all of our clients who wanted to write their dream novels, their dream fiction novels, wanted out of their contracts. And I was like, you know what? I'm going to let them out of these contracts because we don't know what's happening. This is scary. I get it. A lot of them had lost their jobs. And so I decided, okay, but at the same time, my husband couldn't work anymore during COVID because he had been a professional painter and he was no longer allowed to go into people's homes or businesses. Yeah. So I was like, what is one skill that I have that I can use to make money now? And someone that was a really influential person in my life who was also a writer was like,

I really think you should try copywriting. I really see that that would be good for you. And so I decided I'm going to try to do it. And I did this wacky challenge that was like 10 days to 1K because I didn't want our heat to be shut off because the government programs hadn't arisen yet. And we also had just purchased a student rental, which sat vacant for 18 months because of COVID. Yeah. So I was like, I'm desperate.

I'm the only one who can work. Let me try this. And I did make $1,000 in 10 days copywriting. And I was able to pay for our heating bill so that our pipes didn't burst. So I was like, okay, this seems like a good answer. And I got a few more clients. And what I did is I took all the money that I didn't need for bills. and I hired a coach right away.

That's great, yeah. And I worked with Krista Nichols, who is, I would consider to be the best copywriter in the world. She's worked with people like Damon John, Dean Graziosi, Russell. She worked like four click funnels with Russell Brunson as one of their copywriting coaches. So I worked with her and she taught me the sales psychology I needed. And when I looked at sales psychology, I was like, these are word formulas. This is my thing. This is what I excel at.

And because I had the literature background, I could use stories with my clients and embed the sales psychology underneath the story. And it created these amazing results. I had my first 10K month and I was reeling. I had no idea how I had gone from semi-successful editing co-op owner to copywriter. And then eventually I became a ghostwriter as well because people came up to me and they were like, hey, we know you write books. Can you just write a book for me? I don't feel like doing it. And I ended up working on the bench for Forbes books. And that sort of leads us to today where

I'm really wanting to work more one-on-one with clients to either create a book for them or fix their messaging so that they're comfortable with it. Because a lot of firms, they come in, they write you this giant document that has like client avatar. It's completely overwhelming and people don't know what to do with it. So I'm more of a holistic person because of what I've been through. Because I had to grow a business from nothing in a legitimate state of desperation, I bring that to every client interaction because I don't know what their situation is. And it's my job to be curious and to find out what the best way to help them is. Yeah, love it. Yeah, I love it. I love the holistic approach. And I love the fact that basically now you're turning words into dollars for clients, right? I mean,

that's essentially what you're doing. You're finding a way to tap into their best stories, their best knowledge, their best information, and package that in a way to where it's converting for them. And so I'd love for you to share what are a few tips. You know, if there's someone that hears this and they're like, you know what, I feel like I'm a good writer. Like I might, I think I might be able to like try to send an email to my list. Like what would maybe be some, let's get like one tip on subject lines. Let's get one tip on maybe some. Maybe some. storytelling and then maybe something on CTAs. Like this is for the person that maybe says,

hey, let me just see if this works. Because what happens typically is most people realize, yeah, I'm actually not a writer. And then they're going to call you and then you're going to be able to help them, you know, in the long run. But, you know, if someone wanted to test this out for themselves and kind of test the theory of some of the stuff that you're doing,

what would be some strategies that you could give that they could go test out now? Okay, so I'm going to start with the storytelling part and talk about the holistic approach. I use with value-based marketing. So the first thing, before you write any email, before you have a CTA, you need to understand what your offer is before you even write your first story. And I know that there are a lot of marketing agencies out there who are like, let us do the story first.

That doesn't work because then it's not a strategic story. So you need to think, what am I going to sell at? That's my high value skill. And when I say high value skill, what I mean is the skill, not that you like the best, but the skill that people are most willing to pay a high dollar value for. We can bring the part you like the best underneath that umbrella. But unless you're presenting your highest value skill, you're going to have a hard time getting conversions because you're thinking like yourself.

You're not thinking like the person that you're selling to. The person who really legitimately needs your help. And that's another thing about sales is these people out there in the world are not going to be irritated at you for trying to sell them something that they legitimately need if you show up in that way. So I would say offer first strategic storytelling second. And in that story, mirror the emotions that that person is having right now with one of your stories. You want to take them on the same emotional path that they're. are already on, but through your eyes, so they know this person understands what I'm going through. And guess what? They have a solution. And that is what I would focus your subject line on.

Like, I've, I had failed miserably dot, dot, dot, dot, or something like that, something that's going to get their attention, but that resonates with them. And it can't be clickbaity. It has to promise, it has to deliver on the promise you make in the CTA. I mean, in the subject line, my brain's jumping ahead. All good. Yeah, no, that makes sense. And for the CTA, I would say, don't do multiple CTAs. You can have whatever CTA you want as long as it serves the goal of getting them to the next step, which you're determining when you create your offer. Yeah. So don't have three CTAs in there. And I know like there's the four part PS that a lot of people use where they're like, here's four different things you can do. I like four-part PSs way later in the email sequence. When you are sending someone

their first five emails, just pick one thing you want them to do and understand how it serves the way that you want them to interact with you in the future. So you kind of have to future cast. That's one of our jobs in the marketing industry is understanding what step comes next in my purchaser journey before you even send out that first email because it's really easy for people. people to get sucked this way and that way with all the information we have, with all the venues we have for information. So you need to be crystal clear on what you want that person to do before you ask them to do anything. Love it. Love it. And I love the fact that now you're taking on more one-on-one clients,

that's becoming something that is important to you. So I'd love for you just to share, you know, what would that look like if we get a listener that says, hey, you know what? I love what Kristen's saying, you know, I'm not the best with words. And I know that. that this is not something that I can personally execute on. And maybe they want to kind of meet with you, have a chat, and see if it's a good fit for them. So what would be the best way for them to do that? Yeah, so you can message me directly on LinkedIn. It's Kristen N. Spencer.

Or you can go to my website, LitSim, L-I-T-Sy-M dot com, which is short for literary symmetry, which is my business. And you can check out, if you don't want to talk to me yet, I would go there. Because you can take my master class and see, what do I teach you how to discern your own high value skill. It's the first button on the page. So and then you can after that it will show you exactly how to follow up with me. I have to take the advice that I give my clients, which is I'm setting up a way for people to get to know like and trust me without them having to create a huge investment straight away. And I would say that my program is value based marketing, which is a lot of psychogram.

which is psychological facts of people, as opposed to demographics, which I don't think resonates with the younger generations who are coming up and controlling more and more money. And so if you want to spend six weeks with me where I help you get really honest about what you want, about what your high value skills are, and then we create some amazing assets together, that's the kind of person that I would love to help. Perfect. Yeah. And we're going to make sure we link all of that info in the show notes. So just for everybody listening, thing, just want to do a quick recap of what we've been able to uncover today. And the first thing that I would say is you never know where your next opportunity is going to come from, right? Whether

that's traveling abroad, whether that is living abroad, whether that's coming back and being in a situation where you're desperate and you have to do something to get to bring food on your table. And Kristen was able to leverage the skill set that she's had all along, right? But she just needed to understand and invest in herself to get educated enough to know how to actually do it, right, to know how to actually go put it out there. And so if you're somebody that wants to get to success, it's all about reps. I think my clients hate me saying this, but it's literally all about reps. She's written over a million words, okay? And so just think about that for a second. How many words have you written? And then how, what do the results look like? It might be because you're not

writing enough. It might be because you're not saying enough words. And so if you don't get anything from this episode, just understand that we all have skills, we all have strengths, we all have abilities, we have to figure out how to harness our superpowers and then how to best put that out in the marketplace. Because the one thing I know about trailblazing is it isn't easy. There's going to be setbacks. There's going to be ups and downs and lefts and rights and zigs and zags. And we just have to be willing to grow from it, to learn from it, and to leverage that new information in the next iteration or part of our journey. And so I just want to say thanks so much, Kristen, for coming on the show. Keep blazing your own trail. We'll definitely stay in touch. I know our listeners are

going to get a ton of value and make sure folks go connect with them. If you're listening to this on Spotify, you now have the ability to use your words. You can actually drop a comment, let Kristen know that, hey, this is actually valuable for me. This helped me because she, She can then go on Spotify and she can see your comments. And of course, when we do the social clips, you guys can comment on all those posts as well. But definitely engage with us there. Make sure you're following us on Spotify and on Apple. Leave us a five-star review if you got value today.

Again, our whole goal of this show when I launched in 2020 on January 1st, not knowing there's going to be a global pandemic, it was value. I want to interview people and bring their value out to the world. So, Kristen, any final parting words for the audience? I would just say there's a lot of coaches out there who want you to do it their way. One of the things that I love about Jordan's approach is that it's customizable. And that way you can follow your gut. And that's the thing I would encourage you.

You have a gut feeling right now. It's okay to explore that. It's good for you to ask questions about it. And don't be afraid to get with someone else to give you an outside objective perspective. That's so valuable. especially in the world of business. Love it. Love it.

Great advice. And I hope you have an amazing rest of your week. Kristen, audience, make sure you tune into next week. I actually got a really exciting solo episode coming where I'm talking about the one platform that nobody knows about and needs to be on there if you want more organic reach.

If you don't want more organic reach, if we don't want more visibility, don't tune into the episode. But if you do, make sure you all check it out. Kristen, thanks so much for coming on the show. It was a pleasure hosting you, and I hope you have a great rest of your day.