Boonta Vista - EPISODE 404: The Three Mouth Problem

Episode Date: July 13, 2025

Lucy, Theo, Andrew, and Ben bring you: McDonalds has brought back the Snack Wrap. *** Outro: The Sound of all Things - Lorelle Meets The Obsolete *** Support our show and get exclusive bonus episodes... by subscribing on Patreon: www.patreon.com/BoontaVista *** Email the show at mailbag@boontavista.com! Call in and leave us a question or a message on 1800-317-515 to be answered on the show! *** Twitter: twitter.com/boontavista Website: boontavista.com Twitch: twitch.tv/boontavista

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Starting point is 00:00:00 Music I could stole it so that they had the four skinned Jesus clothes. Well, yeah. Well, you'd want it. It's a thing, wouldn't you? Yeah. Yeah. Hello, and welcome to Buntavista, episode 404, episode not found. Ugh. Ugh. Ugh.
Starting point is 00:00:34 Ugh. Ugh. Ugh. Ugh. Ugh. My name is Theo. Something that's Mary Elizabeth Winstead to me is that there's a bridge between the two Patronus Towers about halfway up, just in case you want to walk from one skyscraper to another.
Starting point is 00:00:49 And so is that building in Osaka that has a freeway lane going through it, which is dope as hell. But something that's the Babadook to me is Rockall, which is a rock about 25 meters wide sitting in the ocean 300 kilometers away from the coast of Scotland. That to me is the Babadook. I don't like it. That rock should be less remote, personally. The fact that the Voyager probes have exited the solar system and are now flying through the intergalactic medium is extremely Mary Elizabeth Winstead to me. And so is that time Parkey Posa sat on a chair like that, but losing
Starting point is 00:01:27 somebody's love that you had previously, that's the Babadook to me. Paki Posa, what's her name? Posa Paki. Fuck. I'm just reading what's on the page. I'm not, uh, sorry. Continue. Keep, just keep, just keep.
Starting point is 00:01:40 We've got the sounds that we do. Fuck. Oh man. All the syllables, all the syllables. I'm so bad with dames. Ah, but losing somebody's love that you had before, that's the Babadook to me. Free, the second album by OSI.
Starting point is 00:01:54 That's Mary Elizabeth Winstead. Conceptually, the death of the sun and earth is the Babadook to me. But when a game lets you recruit friends to fight for you or lets you build turrets with optional missile launcher upgrades, that's Mary Elizabeth Winstead to me. The bit in Bone Tomahawk where the guy gets scalped and then axed in half is the fucking Babadook to me.
Starting point is 00:02:19 But somehow, when people get blown to pieces by a weapon caliber that's comically large in an action movie, it's maybe not Mary Elizabeth Winstead to me, but it is at least grilled ham and cheese sandwich to me. To be dipped in a big vat of forced evolutionary virus, that's the burbot hook. But to dip your enemies in FEV, Mary Elizabeth Winstead. When you recommend a song or movie or piece of art criticism to a friend and they respond back enthusiastically and with their own unexpected and beautiful interpretations
Starting point is 00:02:52 of it, oh, that's Mary Elizabeth Winstead to me. As is May Whitman in the Scott Pilgrim movie. But scenes where a child is abandoned like early on in under the skin. That's the absolute Babadook to me. Um, I'm here with my friends. Ben, is there anything that you would like to, uh, express as either Mary Elizabeth Winstead to you or the Babadook? Um, Oh, when you've got a friend that's really good at doing the hug where they crack your spine and they can consistently do it every time. That's great. Extremely.
Starting point is 00:03:27 You know other Ben, Tall Ben? Yeah, I know Tall Ben. He can crack my spine like a whip. Fifth host of the show, Judd, he will, when you see him at the start of an engagement, he'll politely crack one or two of his vertebrae. But then seven hours later, when he's quite drunk and he's going home, he will crack probably eight or nine on the way out. That's true.
Starting point is 00:03:54 That's got to make you feel good for days. It's a fucking beautiful cuddle from a big, big boy. Big dog. When you can't open a poop bag because you can't find where the seam is at the top and you're just standing next to a poop for like five minutes while presumably everyone can see you. You don't want to use your tongue, you don't want to lick it even though it's like there's not already poop in the bag but it feels weird because it's a poop bag.
Starting point is 00:04:17 It feels of poop right? Yeah. That's extremely Babadook to me. Why is this the spectrum that you've gone with? I thought you were going to be in character as a sort of weird computer-y guy. So I thought it was like Epic Win, like that's Mary Elizabeth Winstead to me. But that's just your actual feelings about Mary Elizabeth Winstead. Oh no, that's my feelings about concepts that I can relate on a spectrum between
Starting point is 00:04:41 Mary Elizabeth Winstead and the Babadook. Yeah, but the relationship works both ways. If you didn't feel the same way about the one you were using as a reference, that it wouldn't make sense to say that it's good. Are you saying that the Mary Elizabeth Winstead, the Babadook spectrum is transitive? Maybe. OK. I could be. I say all kinds of stuff.
Starting point is 00:04:59 Huh? Andrew, what do you got, buddy? Not much. I was up real late. You had a full fucking minute to prepare there. Yeah Yep Yep, when somebody says That's what you're wearing. Yeah That's bad. That's the babbadoob to me. That's that I feel that in my soul Yeah, I feel like a new puffer vest onto a podcast recording with your friends
Starting point is 00:05:23 Like if you're all like a new puffer vest onto a podcast recording, all of your friends go like, nice puffer vest. Yeah. Thanks. Where's that puffer vest? Yeah. I haven't seen it in a while. It's since, interestingly. And Lucy's here too.
Starting point is 00:05:38 Yeah. Lucy just woke up. Yeah. No, don't worry. I've got stuff. What's Mary Elizabeth Winstead to me is the film First Reform directed by Paul Schrader starring Ethan Hawke. And what's the Barbadoog to me? Racism.
Starting point is 00:05:54 Yes. Yes. Oh, me too, actually. That was actually the first thing I thought of. Obviously racism, but I didn't say it because it was so obvious. Oh, well, that's the Babadook to me being spoken to like that by one of my colleagues. What a fucking movie though, Lucy. Oh my goodness. Oh, I can't believe I didn't watch it for so long.
Starting point is 00:06:17 It's so good. I think the cinematography and card count is maybe a little, it's a little more lush, but holy moly. It's got a similar vibe to it It's so beautiful the themes Alexander Dynan. Keep an eye on him He's gonna be one of the world's most famous cinematographers You tell you what sure makes you think about how Maybe we should all do something It really is do something the movie, isn't it? Yeah
Starting point is 00:06:43 Where those screenshots are from. With Ethan Hawke. You haven't seen it? And he's kind of looking a bit dowdy in a, what's a male nun? He's wearing a sort of a frock. What's a male nun? He's wearing a priestly frock and he's sort of making the, oh, come on now face.
Starting point is 00:06:59 Oh, come on, man. Yeah. He's doing a five, five, five, come on now face. Yeah, for most of the movie. Yeah. He's also kind of got Theo's haircut. He does actually. You should watch it Theo, it is beautiful. You'll have to watch it in 10 minutes.
Starting point is 00:07:11 Oh, so beautiful. Brackets. It's got a beautiful score by Loostmord, is that what he's called? Maybe, don't watch it if you're like feeling a bit down. Okay. I think the ending's kind of ambiguous I guess. I'll cue that up for 2031.
Starting point is 00:07:27 Oh, and he's in the, yeah. Gotcha. All right. Now I know. Yeah. All right. Yeah. Will God forgive us?
Starting point is 00:07:33 Maybe not. Hey, having three beautifully shot, very heavy movies directed by Paul Schrader and, uh, cinematographed by Alexander Dynan about lonely, desperate men. That's practically a menu of beautiful films. We talk about menus in Looks Like Menus Back on the Menu. Looks like menu back on the menu, boys. This comes from QSR magazine. That is of course, a quick service restaurant. Why Gen Z's love of the past is a launch pad for restaurant innovation. All right.
Starting point is 00:08:13 Wouldn't that be... Okay. First generation to be into the past. Yeah. Which is ironic because they kind of have like some of the least past of the generations. I think Alpha has less past, but Gen Z not a ton of past at this point. What's Gen Z from 1997 to 2012. Yeah.
Starting point is 00:08:31 Yeah. I think it's kind of like a law of podcasts everywhere. Not just this one, that if you say one of the generations, someone has to look up what the, I don't know what they are. Yeah. No one knows. I don't care. I know what I am.
Starting point is 00:08:42 Yeah. I know which one's pissed me off. Yeah. I don't know. I know what I am. Yeah. I know which one's pissed me off. Yeah. But I don't know when they are. So alphas are like, are your kids, your kids are alphas. Kids now are alphas, right? Like that's kids. Yes. Yeah.
Starting point is 00:08:54 Yeah. Yeah. Do you reckon the, do you reckon Gen Z have like imprinted on them in the womb, just like a hunger for Limp Bizkit. printed on them in the womb, just like a hunger for Limp Bizkit. Um, that one CKY song from the Tony Hawk soundtrack. I don't know if they're listening to that one CKY song. They are wearing cargo pants and listening to Limp Bizkit. Big jeans.
Starting point is 00:09:17 The jeans are too big. The jeans are fucking huge. Get your jeans tailored. My goodness. Not very flattering, are they? The pants are too big. Our understanding is that the jeans should be smaller than that. Ideally smaller than you.
Starting point is 00:09:30 Yes. You know, it's funny how that never gets out of your brain. Like that urge where you look at their jeans and you're like, your jeans should be smaller than that. Why can't you just dress properly? Like, now I get it. It's like your brain picks what you think clothes look like at one point in your life and you can't get rid of that. I'm never gonna think that their jeans look normal
Starting point is 00:09:48 And I don't know that could be extended to any other kind of concepts like generalized. Yeah, it's okay It's okay for jeans in my opinion, but it did lead to a really terrible phenomenon that I think our generation should apologize for which is terrible phenomenon that I think our generation should apologize for which is People then getting like a tailored suit and getting the suit pants tailored like skinny jeans. Oh, that was Time that's not in that kind of like a great red flag now for like a Tremendous piece of shit is if you see a guy and he's wearing a suit and it's a crazy tapered leg You're like, oh you're evil Yeah, yeah at politics
Starting point is 00:10:28 Yeah, cuz you move too fast on your on the suit trend train. They go on the young evangelical and done look good Yep All the real estate agent. It's a real estate mess around with suits suits on a joke Yeah, yeah, yeah, yeah we all back you Messing around with suits? Suits aren't a joke. Yeah. Yeah. Yeah. Yeah. We all back you. McDonald's is bringing back the snack rap.
Starting point is 00:10:51 And it's not just a cheap play for clout. It's a cultural force and a masterclass in nostalgia done right. Do they explain what they mean? You mean the snack rap? Cheap play for clout. Oh, you know, cheap play for that. The clout that a snack rap gets you. With a snack. I mean, look, we can all, cheap play for that, the clout that a snack wrap gets you. With a snack wrap.
Starting point is 00:11:05 I mean, look, we can all recognise that the clout that a snack wrap could get, but sort of in like a cheap fashion. Yes. But do they know? Is snack wrap nostalgia-coded? That's kind of why I've included this enormous article, it's really for that one question. I feel like it was in their Happy Meals maybe. I feel like this was in a Happy Meal in the 2000s.
Starting point is 00:11:24 I have never experienced a snack wrap from McDonald's. I thought this was just like a little offering that they put in there for people with eating disorders at a brief time when they were pretending to be healthy. They had the salad, they had the snack wrap. Yeah. But it sucks, right? And no one cares about it. No one's like, yo, they brought the snack wrap back.
Starting point is 00:11:42 Yeah. Yeah. I think so. No one's making memes about the snack wrap. I'm not seeing the snack wrap back. Yeah. I think so. No one's making memes about the snack wrap I'm not seeing any snack wrap memes. No, it's just a small wrap. So what the fuck? Yes. Well, yeah Yes, yeah, you've kind of nailed it there. It's kind of like a little little tiny wrap you get at McDonald's that sucks Yeah, and it's back It's back and it's not just a cheap play for clout. Yeah
Starting point is 00:12:04 No, you too could once again kind of say hey wish there was more of that Back. Let's back. And it's not just a cheap play for clout. Yeah. No. You too could once again kind of say, Hey, wish there was more of that. Yeah. Oh, that wasn't enough food. I've already driven away. Ah, fuck. They're trying to, they're writing the tales of the Yumbo, the Hungry Jack's Yumbo.
Starting point is 00:12:18 Yeah, but the Yumbo. This is 100% Yumbo to coat tails. The Yumbo was perfectly executed in every way. It cost nothing to make. It looks stupid. It was disgusting. It tasted like shit. They reused the original branding.
Starting point is 00:12:30 It sounds dumb. Ridiculous name. It was perfect. That was maybe hats off to the Hungry Jacks Corporation. Honestly, so good. Whereas this strikes me as, as maybe a little more trying to force like a McRib cultural moment where you bring something back for a bit and people go, oh it's back, I gotta go get my snack wrap.
Starting point is 00:12:50 But they keep bringing it back. And then you take off the menu again. Yeah. And then everyone goes, oh, it was gone too soon. Can't wait till then. And then they bring it back and you go, oh it's snack wrap. Yeah, snack wrap's back. Can you imagine being someone that's like living for the return of the McRib?
Starting point is 00:13:03 Just end it. Like the Wimps. Just end it. Just end it. You got to fucking just watch those YouTube videos where people reverse engineer the McDonald's recipes and start making your own. You make your own McRib. Maybe it's the periodic. I made my own a couple of weeks ago.
Starting point is 00:13:17 Ooh, I did the Matty Matheson one where he just cooks and rips and then you pop all the bones out, glaze it in barbecue sauce. Is he the nasty guy from that 70s show? No. No, it's just Danny Masterson. Danny Madison is the guy that goes, okay, we're making ribs. Very suspicious that their names are similar. Makes a big mess while he's cooking.
Starting point is 00:13:38 Yeah, he's always got shit all over him. Yeah. And he's very funny. And he has no idea what he's cooking because he makes 50 videos a day and they don't tell him until he starts. He's very funny. But he does stress Elnor out a lot in the videos with just how much mess he's making. I wouldn't want to be near him. My favorite is one where he's cracking eggs into something and he's like, eggs are real good for you. You can just eat them. And he lifts up, he cracks an egg and lifts it up to drop it into his mouth.
Starting point is 00:14:04 You can just eat him and he lifts up, he cracks an egg and lifts it up to drop it into his mouth and it just misses his mouth, grazes his chin and then runs down the front of his neck under the collar of his t-shirt. I hate that shit. I don't like that. Like you couldn't do it on purpose is my point. I think that would be a very difficult needle to thread. We gotta get, and I mean this in the most positive and loving way, a better system of getting mental health care to Americans because you can scoop up all of the people who are hyper fixated on the return of the McRib, a thing that is stupid, and many other things in the world exist. There are many other things in the world exist. There are so many things in the world for you to experience.
Starting point is 00:14:49 I don't think that there are people that are like just lying down in a dark room for years at a time, but making it part of your personality would be like, Oh, when McRib gets back, I think it's manufactured consent on the McRib. Like they're telling you that you want the McRib back. I don't think it's coming. It's not coming organically. The Washington Post, the NYT, the NTY, the FBI, they're all in on it.
Starting point is 00:15:10 Majestic 12 pushing the McRib. Harp. They're harping the McRib into us. They're harping the McRib into our dreams. They've got the McRib frequency playing on Harp. Yeah. Eight hertz. Havana syndrome gun. Holy shit, that's the frequency of the earth.
Starting point is 00:15:28 While we're poking holes in the sort of the illusion that the Illuminati is putting in front of all of our eyes. Yeah. You know what I really fucking hate? Oh, hey Ben, you got to lift the veil for a second. Yeah. When companies pretend that, no, when PR companies pretend that companies have accidentally leaked something about like a phone they've got coming out or whatever. And it's like, wow, in this enormous blunder, Samsung just teased that maybe the new fold
Starting point is 00:15:56 phone will fold three times. And you're like, well, no, they're putting out a little bit of forward sizzle and you guys are, you just want the content. So it's all fucking fake, man. Yeah. Everything's so fucking fake. Everything's so fake. You know, it's real.
Starting point is 00:16:11 Ben's breaking K-Fabe. Matty Matheson's beautiful body. That's real. Wives hate Matty Matheson. He's just for the fellas. He's making a big mess and he's just for the fellas. He's a big boy. I don't. Big hairy boy, beautiful tattoos, makes beautiful food. I'm glad you guys have something to enjoy. I don't like mess. Yeah. I don't like mess. It's just sort of a random thing that could come from
Starting point is 00:16:37 anything at all about me and I don't like it when food mess is happening. Yeah. I mean, I don't kind of, I don't love mess, but I would lick an egg off Matty Matheson's chest. I would ask him to take a shower. That's too messy for me. I like Salt Hank. Salt Hank's my favorite. He's a little bit messy. Salt Hank's pretty messy too.
Starting point is 00:16:56 He's a little bit messy. It does have a nice cheesy sour load, doesn't it? Where are the midst of a full blown nostalgia boom, especially among Gen Z, a generation too young to remember what they're reviving, but old enough to crave the simplicity of a pre algorithm era. Are you talking, are you suggesting the, the general vibe of nostalgia without the, like we just crave nostalgia. They crave nostalgia.
Starting point is 00:17:26 Make something nostalgic. With no reference. I think we are actually at that point. This is something that you could explore perhaps through the medium of film or through storytelling and that sort of stuff. You cannot explore it through the fucking Yumbo. Yeah. Well, I don't know.
Starting point is 00:17:48 I think they did with the Yumbo. Cause I don't remember the Yumbo. I don't remember the Yumbo. So I think they nailed it. Yeah. I was like, wow, they're bringing the Yumbo back. Bringing the Yumbo back? I don't remember that.
Starting point is 00:17:56 I've never heard it in my life. I bought it like five times though. I didn't get a Yumbo. I love the idea of the Yumbo, but sometimes when everybody's doing something, I don't want to do it because it feels kind of like a form of pressure. Kind of demand that maybe you might be pathologically avoiding? Pathologically swerving. Hmm.
Starting point is 00:18:15 I don't think that's what that means. Swerving. Ah, no, no thank you. I don't need to piss actually. I'm going to keep sitting here for longer. Yeah. You and my sons would get on like a wildfire. Y2K fashion dominates TikTok feeds, sticker-like skincare promises
Starting point is 00:18:37 playful self-care and sugary tasting protein cereal plays as healthy while hitting like a bowl of 2005 Cap'n Crunch. What? Cap'n... I didn't like saying... I'm going to say Captain Crunch. I'm not going to... Captain Crunch doesn't...
Starting point is 00:18:52 I'm not going to abide... It feels bad coming out of my mouth that way. Yeah. I just... I respect the military and the work he's done to gain that rank. We don't need to shorten it. We can say the whole thing. Captain Crunch.
Starting point is 00:19:04 Yeah. gain that rank. We don't need to shorten it. We can say the whole thing. Captain, crunch. I learned something really interesting last night when I was very high and falling asleep and reading the Wikipedia article for captain completely unrelated to this. Is that synchronicity there? That both the Latin and the Greek roots of the word that ended up as the word for captain. So the one that ended up in English is captain. The one that ended up in Greek or whatever come from the Proto Indo European word kaput meaning head.
Starting point is 00:19:35 Really? Oh, and capo? Does that kind of get the same sort of treatment? That might come from the same place as well. God, this is a smart podcast. Isn't this wonderful that there are so many different people? I hate the etymology section of Wikipedia. And I think it should be moved to the bottom
Starting point is 00:19:52 with the rest of the dog shit section. No, it should be like seconds. External links and more reading. Straight into etymology. It should be right at the bottom. I do not know where things came from. I do, the thing itself, not the words. I don't care for words.
Starting point is 00:20:07 I agree. I'm with the other ones. That's insane. Yeah. It's at the start because it's the start of the story. I'm interested in what's concrete. But not... Not our...
Starting point is 00:20:21 You know, I'm looking at a pipe and I'm thinking, Sissina pipe, right? Like, yes, that's, that's what I'm getting from it. I'm more interested in how something makes me feel, you know? Yeah. What are we smoking in that, that's real. Yo! Guy who hasn't had weed without freaking out in about 10 years. out in about 10 years.
Starting point is 00:20:51 It's all comfort food for the soul in a world that feels anything but comfortable. I think on a podcast where we regularly talk about people, you know, getting, getting hurt or harmed or like butcher shops being left with like doors closed and becoming some sort of lovecraftian nightmare inside. These articles. Yeah. These articles. More upsetting.
Starting point is 00:21:11 These hurt my soul. I do not act up on this podcast. I do not pretend to be like harmed by things. These things really, really ruined my day. These articles. I think it's nice to remember who the enemy is. Theo, when we had Tom and Demi on last time, and like, and it just, I don't know why, because, you know, Tom exposes himself to a lot of very unusual stuff on the internet.
Starting point is 00:21:43 Database of testicle and genjettital injuries, right? Yep. However, doing 40 minutes of a Grossa Rant Guru article was enough to get him to ask me if we could just do something else. And for some reason that pleased me. Yeah, absolutely. Something sick about seeing Tom in pain. But yet something so beautiful.
Starting point is 00:22:12 And thank you to Demi for insisting to Tom that he'd finish the article. Yes. Thank you. Integrity. That's right. Keeping us honest. It's all comfort food for the soul in a world that feels anything but comfortable. Who the fuck is finding like spiritual comfort in the fucking snack wrap?
Starting point is 00:22:28 Yeah. It's a bad sign. I think Zoomers. That can't be. There's no way. I think this is patronizing even to the Zoomer. You think this is too much? I don't think they're sitting there being like, wow, this is just like being a kid again.
Starting point is 00:22:41 And why is this the thing to heal you? Yeah. And then they're being like, wow, this is just like being a kid again. And why is this the thing to heal you? Yeah. To quote every time I die, the world made us sick. How can it heal us? Yes. Yes. Do they propose later on in the song a solution?
Starting point is 00:22:57 I think it's nostalgia consumption. I believe the guillotine, I think, if it's that same song. Yeah, I'm not going to get healed by a mixed snackotine, I think, if it's that same song. Um, yeah, I'm not going to get healed by a, by a mixed snack wrap. I think. Well, you're not Gen Z. So we'd have to pick a different thing for you. What would my thing be? Um, Oh my God.
Starting point is 00:23:15 Yes. Um, adult, adult transformer toys, but made out of real, um, like, uh, nice materials. It's made out of, you know, uh, stainless steel, a fancy transformer toy. Someone made a prestige fed, prestige transformer toy for adults. Okay. Yeah. You'd be like, oh shit. Okay. This might actually, like I would recognize in myself to say, ah, this sucks and I don't need it, but maybe. Yeah. Oh. What if?
Starting point is 00:23:48 For me the answer would be the product Space Food Sticks. They were nasty. Oh shit. Why do they always, why they're always in nostalgia posts? They were fucking nasty. Our household never had them, but other kids always had them. You ever go around to a other kid's house and they have the space food stick, they got different stuff from there. They got stuff over there at the front.
Starting point is 00:24:08 I ate like 10 of them. Can I have another one of those please? We don't have snacks at home. They're not a snack household like you guys. Yeah. My mom gave me a carrot for the trip. It'd be very sad Ben when you said, could you, in that recollecting episode, you were like, can you please tell my mum that I need a snack after school?
Starting point is 00:24:29 Not that I need, just that I'd like. Plenty of, you know, apples. No, it's okay to say need. It's okay for children to have needs. Yeah, buddy, your hands are shaking. Hey, how was the melted cheese hot toast with curry powder for you that hit good? I was good I went back and put more curry powder on that bad boy. Oh Feeds yeah. Yeah, I was just a snack wrap next time. Well, I was I was trying to subsume Ben's nostalgia You know, thank you. Oh and then I
Starting point is 00:25:01 Thank you. Oh, thank you for saying that. And then I ideally, ideally I can now create and implant a memory in myself of having eaten that as a child. And then when I make it in the future. You've got some of his nostalgia in your mouth and maybe you could put some of your nostalgia in his mouth and you can kind of like swap nostalgia back and forth. And then there's a third person sort of standing over watching us. To the side?
Starting point is 00:25:23 Yes. They're saying yes. Yes. And they're getting in on it. Yeah. Yeah. You'll put three people, you can actually do it where there's no crossover. So you're just sort of going clockwise or anti-clockwise. Yeah. Passing it along., like ABBA. I know it gives you a bootstrapping problem because someone has to have an empty mouth first We'll figure this one out. Yeah, two-person nostalgia is self-starting The three mouth Lucy why you look so grossed out? It's too early.
Starting point is 00:26:06 It's too early for this. Was it the emojis that we posted on the group chat? No, yeah. Sexy, slutty emojis. The first thing I saw when I woke up, opened my eyes, opened my phone, and there's these emojis with like, sucking dicks and balls and tits and stuff. And I didn't post, I, for the record, I it. On the record, I didn't post any of those. All of you were doing it.
Starting point is 00:26:27 I just reposted the TikTok of the small dog on its side pissing into a puddle next to its head. Okay? Yes, which I would argue is slightly more upsetting than the cartoon drawings. I think so. I think the emojis were more upsetting. The sexy emojis only began in reply to Theo's comment, nine squirty this morning,
Starting point is 00:26:47 which we did talk as kind of flirty and sexual. I think he was actually saying nine squirty. There's a sexual element to squirting now. Because I called him a nasty little slut this morning. So who can say who started all of this? It goes back. We have history. I definitely woke Maddie up because I was laughing too. The guy just has a the little yellow emoji guy has a normalish smile, but he's wearing underpants. He's got an underpants boner on. Why did someone make that? It's worse than like the furry porn with like the huge wolf with the huge raging wolf cock. Like why, why'd you make that? I think it's also, he doesn't have, he doesn't have arms. Who pulled the underpants up over his boner?
Starting point is 00:27:29 His mom. How's he getting back down? His mom got him dressed. Make that one the cover art, Mark. Maybe a cropped version. Just pixelated. Just pixelated it. Just pixelated it. But nostalgia alone isn't enough. To win, brands must modernize the past in a way that feels both fresh and meaningful. Here's how to do it. Nostalgia might grab attention, but relevance
Starting point is 00:27:58 drives repeat. In a market drowning in recycled ideas, product innovations are only as strong as the unmet need they seek to solve. So winning brands must push beyond the initial buzz to achieve long-term sustainable success. Yeah. Just make your shit good. Pepperoni hot honey snack wrap. That's it. Nailed it. Done. It's contemporary. It's of the past. It's nostalgic, but it's new. I like that anytime I order anything from Red Rooster now, I can just say, throw a thing of hot honey in there and then I just dump it over my shit.
Starting point is 00:28:26 They got you hook line and fucking sinker dog. Yeah, I think they literally had a hot honey burger at McDonald's a few months ago. It was absolutely garbage. Hot honey? Yeah, I don't know. So strange. You guys are like lambs to the slaughter with this shit.
Starting point is 00:28:38 I can't believe every new fucking trend. Go through the drive-through sometimes. I like to have new experiences sometimes. I don't. I get to the drive-through and the first thing they say is, are you using the app? Yeah, are you using the app? No.
Starting point is 00:28:55 No? It doesn't fit on my phone. You've got to use the app. I feel like I'm answering wrong every time. I feel like I'm starting the interaction by failing a test. Yeah. Oh, you're not using the app? You're using the app, but like five minutes before you get there,
Starting point is 00:29:10 you just swerve and all over the road to get to it. Ordering my hot honey. I've got to get this on the app. And then they say, what can I get you? And I turn and look at the menu that has one-eighth of the menu on it and keeps changing. I don't like that. Refresh.
Starting point is 00:29:26 Stop doing that. Have you guys seen the text smaller? Have you seen what the new Netflix user interface looks like? Oh, my kids were complaining about it. No, I'm boycotting it. Oh my fucker God. Not a Netflix user. I don't usually use it, but there's a couple of things on there that for
Starting point is 00:29:42 convenience sake, whatever, who cares? They have changed it now so that whatever thing your cursor is on takes up 90% of the screen real estate and sort of just suggests that you can scroll through to other things. So, you know- That thing that people hated? Well, now you can't look at anything else. It used to be like a five by five grid on screen of different
Starting point is 00:30:01 rows that you could scroll across. Because previously the sell of Netflix was we have thousands of movies, even though it was like when they first launched and they had the most they ever had, it was still like a fifth of how many titles that a brick and mortar video store would have had. But that was still their selling points. Like, oh my God, every movie ever right here on your thing. So they were trying to show that off by being like look at all the categories Look at all the movies now. They have fun. That's like
Starting point is 00:30:28 Look, we spent so much on this one. We need you to watch gotta look at The screen that counts as a watch to our shareholders Everything's a funnel now. Everything is the preview plays for two seconds the preview auto plays for two seconds. Oh, they loved that movie. Yeah. They loved that movie. I fucking hate the algorithm so much. Everything new sucks. Everything's bad.
Starting point is 00:30:52 I can't wait to go back to my childhood. Things are getting worse. Fuck off Lucy. Things are getting worse. Things are getting worse for real. I'm being genuine. Compared to my childhood. Butterfly clips.
Starting point is 00:31:01 Dolphin things. I apologize Lucy. I'm so sorry I spoke to you that way. A rush to war. Dolphins and there's lots of rainbows and sparkles everywhere. What happened to those? Yeah. Lucy, what video games you started playing yesterday? Tony Hawk.
Starting point is 00:31:12 Three plus four? Yes, three plus four. Now that came out. It's not as good as one plus two, but I'm having a good time. What could be though? What could be? Two was, everyone is sort of across the board knows that two was the best one. I thought three was the recognized best one. No, I board knows the two was the best one I thought three was the the recognized best one
Starting point is 00:31:30 I think choose the peak, but um, I don't play anything new. I don't want to play a new game I don't want to learn a new game. Yeah, I have all the games that I'll ever play Morrowind Yeah I gotta get I gotta get um mountain blade.. I gotta get Bloodborne in on that list. I know it's a small list. Could happen. I haven't charged my PS4 controller in about six months maybe. Okay.
Starting point is 00:31:53 So probably it'll have to wait a while. Brother, we need to get you a PS5 to not play very often. Yeah, we gotta get this guy a PS5. Are they down to 300 bucks yet? You let me know when they're down to 300. No, but in good news for your situation there aren't any games so it's not going to alter what it is that you're doing in any way shape or form but they do play playstation 4 games what if i get the first version of the steam deck that's
Starting point is 00:32:14 got to be like three hundo yeah that's the price point used you give me some divorce yeah i could dare devote well man on the brink of divorce maybe. Yeah. Oh, ultimatum. You don't want to read this article at all, do you? It's me or the Steam Deck. I've been counting off in my head every time you start a new one, I go, we're up to sentence five. Yeah. When's the snack wrap back?
Starting point is 00:32:39 The revitalized snack wrap threads this needle masterfully. Not only is this a beloved product of the past, but also speaks to Gen Z's need for portable protein packed meals. What? You know what they're like. They're always out and about. They need their protein. They need their aminos.
Starting point is 00:32:54 That line did irreversible spiritual damage to me. If you, if you've got a really big hammer and a huge lady to swing it right on top of my head, do you reckon you could kind of like push my whole head down into my chest cavity? Oh turtle you up? Yeah turtle me up baby I'm sick of hearing about this shit. Let's turtle this guy down. I need to get in turtlefication. You accordion me real quick?
Starting point is 00:33:20 Yeah we gave him turtle surgery. His head's inside his chest now. He likes it this way. He's so happy in there. We made sure his headphones were in. Yeah, as soon as somebody starts talking about nostalgia stuff and Theo's just, eee. Thank God they were cabled headphones because imagine if you were stuck down there and they ran out of battery. Boop.
Starting point is 00:33:44 Low battery. Just a muffled, nooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo It's a lifestyle fit. How can you possibly have quantified that? That's fucking insane. It's also crazy. They're for different purposes. A snack and a meal? Different purposes. It's actually very in between. Well, see, the problem I guess is that there is probably more in between times now in this crazy world where we're expected to do it all, see it all, have it all, right?
Starting point is 00:34:18 And you're going from work to the zoo, right? Gen Z, maybe you're going from the zoo to college, right? You need a snack on the way. You gotta stop at Yochi on the way. You gotta stop at Yochi. Quick Yochi. Get a picture of that. Is this a recreational visit to the zoo?
Starting point is 00:34:35 I'm trying to picture the person that we're talking about here. That's what they're doing. I mean, they're not drinking. They don't drink alcohol anymore, right? So what are they at the zoo? Well, because that's going to slow you down. I've gotten to the point now where I don't want to drink alcohol because it fucks me up, fucks up my productivity. And I go like, I can't, well, I can't parent properly if I've had like two scotches. And plus I have
Starting point is 00:34:54 this nightmare as well that like, there's going to be an ongoing memory of like, that my children are going to link the smell of scotch to the smell of my breath. It smells like dad in here. Yeah, can't have that. That reminds me of daddy smiling. Yeah, right? Okay, so what are we doing? Oh man, did I tell you that I had a friend whose young kids figured out that he just smokes a shitload of weed all the time? And then asked him about it.
Starting point is 00:35:22 It took me so long to realize. I'm in so much trouble. He had a very frank conversation with him, I think because they had asked him when he was very high. And he was just like, yep, all right, you got me. But if you notice that it does kind of make me more open to like doing weird new experiences, like watching the kind of movies you like and stuff. You know, like, oh stuff Yeah, all right then oh
Starting point is 00:35:47 Silly dad Then I feel like this stat of 60% of young consumers preferring snacks over meals is very similar to one of these previous Articles where they were like hey a lot more people are reading their dinners in cars. Yeah Yeah, it's like I don't have the money, right? That's my impression. They just say it like it's an expressed preference, not like there's some other issue causing the fact that people are only kind of eating stuff
Starting point is 00:36:15 from 7-Eleven. Yeah. Oh man, do you wanna, here's a headline that I just read just before we started recording this. Consumers are leaving their cars and going into restaurants. Wow. Yeah, so I guess the flip side is happening now. I just hit Control Shift T like 10 times to get that headline, which meant it brought
Starting point is 00:36:36 up all of the rude emojis that I've been looking at before again. Very good, very good shortcut though. That's one of the things that we improved, I think in the last 15 years, is control shift T. Control shift T has actually made life so much better. LLMs I don't fuck with. Control shift T? Yeah, it's control shift T too.
Starting point is 00:36:54 They were cooking when they came up with it. Open recently closed tab. Yeah. So if you close a tab, you can get it back control shift T or command shift T. If you're on a Apple Macintosh. That's very interesting. Cause I said control shift T, if you're on a Apple Macintosh. I want that. That's very interesting, because I said Control Shift T,
Starting point is 00:37:07 but I'm using command. That's how the windows gets in here. Your code switching. Yeah, because you guys look very kind of window-sy to me, except for Andrew. Yeah. He's sort of more temperaneous. Andrew is 100%.
Starting point is 00:37:18 He's a, I look, and I've got both. I kind of swing both ways. I do have a'm filled I'm filled with a poisonous bile every day that I have to use fucking windows 11 They're taking us into the chuggy. They're putting us through like like Like cattle to get all our laptops upgraded to windows 11 at work. Yeah, they're gonna kill you when you go in there by the way Well, I never go in the office, so this is their chance. Today's consumers crave experiences that celebrate the essence, tradition,
Starting point is 00:37:52 and joyful memories of their childhood, but with novel twists that elevate the product to meet modern expectations. We're talking about the snack wrap. Are we getting a twist on the snack wrap, or is that just a suggestion? A modern twist? Well, I think the difference is that they recently introduced the McCrispy chicken and those are now the chicken tenders that they're putting inside the snack wrap. So it's not even identical. He's really good. Wow. To the current, to the retro snack wrap.
Starting point is 00:38:21 They introduced a bold new hero ingredient in the 2025 stack wrap, the McRisbee strip. Oh, there we go. This isn't an upgrade. It's a reason to care. That makes me want to put a gun in my mouth. Yeah. Yeah. Who ever wrote this?
Starting point is 00:38:36 Everyone involved with this process, with the whole research behind the nostalgic reintroduction of these food items. Look, I just think the world would be a better place if they were graded. If they were kind of graded into a big pile. If we kind of just ran them against a scaled up cheese grater until there was nothing left. Or if we did it with a regular size cheese grater. A clever execution that respects the past while delivering a high quality 2025 level experience. Everyone thinks of high quality when they think of 2025, by the way.
Starting point is 00:39:13 I don't want a 2025 level experience on anything. The year where I hope, like, the complete fucking stupidity of it is laid bare in front of everybody except the person that wrote this article. That they, they know, they gotta know. Everyone knows. No one is like, this is genuinely good. Everyone is doing a pantomime. Everyone that's passing this sort of the meme of the thing through the pyramid of
Starting point is 00:39:42 like media, food creation, corporate, whatever, thinks it's a turd. They're all pushing the turd along, but they have to pretend that the turd rules because that's how they get paid. See, I've been up-operating under the assumption that they were just like in the stream of this, right? They've been drinking this poison every day to believe that this is good. I don't reckon. I think it depends. I think most people in marketing want to put a gun in their mouths. That's my true belief.
Starting point is 00:40:12 And I want what they want. They're willing to go along with it because they kind of have to as a survival mechanism because that's how they get paid. That's what their whole life is. So you kind of have to pretend to believe it to justify your own existence. Otherwise you would start grading yourself. But we're brave enough to see this turd and say, Hey, this turd stinks. And that's what the podcast is called now. They have given it the special 2025 treatment. Fox business.com did a story about it and
Starting point is 00:40:46 they've got some reviews from from users from users of a snack wrap users. They have some reviews. So I'm downloading this snack wrap to my mouth. Yum, yum, yum. They've got some reviews like the new McDonald's snap rack snack wrap is one of the most disappointing things I've ever consumed. One tiny sad sad, chewy piece of chicken for the spicy. That where were your expectations? Where were your expectations? Expect the worst. You can be disappointed by silk song or you might, you probably won't be right
Starting point is 00:41:19 when it comes out, it's probably going to be amazing, but if it wasn't, if it wasn't Hollow Knight silk song, big expectations, right? It's probably going to be amazing. But if it wasn't, if it wasn't Hollow Knight, silk song, big expectations, right? It's probably going to be good. It's probably going to be really, really good is what I'm saying. But then if it comes out, it's bad. It's not going to be bad. It is going to come out this year. That's not going to be bad.
Starting point is 00:41:36 Right. Then you would be disappointed if it came out and it was bad. Yes. Yeah. But a sad shitty looking rap with some fucking fried chicken in it from McDonald's I'll tell you what if the calorie count on the McDonald's menu, which they list below the item price looks really Comparatively small to everything else. Yeah, it's not gonna taste good. They took out all the flavor It's gonna be very bad. That is flavor. Yes
Starting point is 00:42:01 The snack wraps are $4 each and there's no honey mustard. Another user wrote at McDonald's. You guys are dumb. Yeah. Get up. Get up. You McDonald's count your fucking days. Oh shit.
Starting point is 00:42:19 That's snack wrap. Something big coming soon. You heard it here first and then you didn't hear it. That's right. If you heard about something bad happening. $4. You didn't hear it. If you heard about something bad happening, you didn't hear it. Four dollars. Four American dollars. Two dollar menu.
Starting point is 00:42:32 If it's a list change menu. Two dollar piece of shit menu. Hey, come get your two dollar piece of shit here. I have basically no money because everything fucking sucks now. Do you have something that doesn't taste good that I can have for two bucks? Yeah. Yeah. But you're not going to like it. It's exactly what we do. Doesn't matter. Fucking sucks now. Do you have something that doesn't taste good that I can have for two bucks? Yeah. Yeah, you know Doesn't matter We put our oldest lettuce in this one
Starting point is 00:42:52 You cannot expect the same technology or ingredients that work decades ago to still live up to today's consumer expectations You telling me I mean that's fucking stupid. Yeah, tell me that if I went to a burger restaurant in the 70s, I went through a time machine and I went straight to a- And you know the burger technology. To like a Texas burger drive-through place that I would like take a bite and be like, oh, this burger technology is woefully outdated. Is there something fundamentally different about the concept of a piece of chicken and a tortilla in 2025?
Starting point is 00:43:23 I think there is actually when it comes to McDonald's, I think they have 100% honed their technology of how bad, how far from actual food that they can make it while still kind of like, you know, psychoacoustics, like psycho linguistics, psycho whatever for taste, right? Like they're using, they're using new molecules to kind of trick your tongue into believing it. But the molecules that they're doing is made out of old shredded asbestos. Are you talking about how like artificial sweeteners like trick the receptors into thinking that it's sugar even though it's not actually? They're just binding to sugar and it's going, oh, yum, yum, some sugar. Yeah.
Starting point is 00:44:05 Yeah. And then you're like, wait a fucking second. Yeah. I don't think it was. Yeah. It's like left sugar or invert sugar. You guys know about that shit? No.
Starting point is 00:44:14 No. It's, it's the mirror image of sugar because sugar, the shape of the sugar molecule is chiral, so it has chirality. That's one of my top five all time favorite words. I love chirality as a word. You would love Death Stranding because you get to hear the word chiral, so it has chirality. That's one of my top five all-time favorite words. I love chirality as a word. You would love Death Stranding because you get to hear the word chiral four or five billion times throughout the game's playtime. Um, but it's, it doesn't, your stomach doesn't bind to it in the same way.
Starting point is 00:44:38 You don't get the same amount of energy out of invert sugar. So they sort of put it into bolster the sweetness of things without increasing the calorie count. That's, that's quite incredible. Yes, dope. It's cool. Yeah. Pretty cool fact. I brought it to the table. Hey, and some of that stuff gives you diarrhea. Like the Haribo? Well, a lot of that stuff gives you diarrhea.
Starting point is 00:44:57 No, this was not just me. Like artificial sweetness. Yes. They give you, they give you the runs. It's the truth. They give you bloats. I don't trust them. Well, I have such a, like, um, a very primitive relationship with food in that if it's like, if it tastes super sweet, even if it's not, even if it's artificial
Starting point is 00:45:21 sweetener, I believe that there is a equal bad thing happening. Yeah, that it comes at a cost. Yes, that there is something. And like, I'm not trying to say that you just shouldn't have sugar or whatever, obviously. Have whatever your body's telling you to have. Well, all food is good for you. It's all got nutrients, whatever.
Starting point is 00:45:37 But Except the snack wrap. Except the snack wrap, no nutrients. Anything that like tastes crazy good, I'm like, there is definitely some sort of... There's a downside on this. There's a price I'm paying in this. There is a cost. There is a badness price.
Starting point is 00:45:47 Badness is not the right word, but like, if it's not the caloric intake of like high fat or high sugar, but it tastes like it is, it's taking it from somewhere else. Yeah. My lifespan, my liver, you know, my eyes, it's blinding me slowly. There's a vat in your cell. That's slowly getting worse. Yes The idea itself is what resonates with consumers so taking that idea and then elevating it with new school innovations is the key to success Yeah, nostalgia only works if it fits your DNA far too many brands have launched playful products that celebrate the past, but have no strategic tie to the brand's current purpose, values, or other products in the portfolio.
Starting point is 00:46:32 What are the fucking values of McDonald's? What? What value? Just do the Grimace shake again. Just more Grimace. Like that's working. They've nailed the nostalgia. You brought back Grimace.
Starting point is 00:46:43 They brought back the Shamrock shake, right? They did. They do that for, yeah. Uncle Grimacey, things of that nature. Yep. What I'm not, I don't, a lot of this stuff is imported nostalgia for Australia as well, where it was like fucking huge in America. Maybe Americans listening are like, oh, the snack wrap? They bring back the snack wrap?
Starting point is 00:47:01 God, that'd be so funny. That happens to my childhood. If you're like a 23 year old Lister who's like, fuck, I'm so excited the snack wrap is coming back, please write into us. We won't make fun of you. Genuinely, I want to know your perspective. Yeah. I feel like this is kind of just a joke item here.
Starting point is 00:47:17 Because we're aware of our own limitations and biases. That's what makes us immune to propaganda. Yes, because we know. We know. Yeah, because we know. We know. Yeah. We can tell. I don't think there's a food item from, I don't have that specifically, there's a very millennial kind of nostalgia that's like, that's not a nostalgia.
Starting point is 00:47:35 Bolognese is very nostalgic for me. And I fall for it. But they know, beep out that store name. They know exactly what they're doing when they're serving me a Bolognese. Why do you need to beep out? People can triangulate where your old house was based on several, you said what the suburb was, you described what the things are joining to your house were. My old house, I'm already on the move.
Starting point is 00:47:58 Oh, so you're starting now off grid. You go there and you've already lost the trail. I'm like a ghost in the wind. Yeah. With the, the wind sort of got a Bolognese smell. So you just follow that. I just don't, you know how there's a specific kind of very, uh, internety millennial who's like, I just want to go back to having Cap'n Crunch and watching cartoons and playing my Nintendo.
Starting point is 00:48:23 Yeah. And arranging my top friends on my MySpace page. I don't have that shit at all. You got no nostalgia feelings. Well, I don't have nostalgia for that sort of stuff. Post about like Dunkaroos or whatever. No, that shit doesn't get me at all. My kid got a fucking Bulbasaur cardboard thing.
Starting point is 00:48:42 No, this is Ivysaur, sorry, now that I see that. That is Ivysaur. Sorry. Now that I see it, that is idiot. Fuck with the evolved form of Bulbasaur. And I'm like, Oh shit. I know this one. That's Bulbasaur. Did it light up your brain? Like a fucking Christmas tree?
Starting point is 00:48:55 Did it did. You don't need an FRI, FRI to see it. Uh, unfortunately, the stuff that I thought was sick. Just unlocked my phone and there's a, there's a huge yellow emoji of, of a lady sucking a yellow ball. Well, if you scroll down, okay. Yellow dick. You're going to see some emoji nipples.
Starting point is 00:49:17 It's pretty cool. The stuff, the stuff that I liked as a kid, any of that shit that I've tried out now, you know, like an eight bit game from a Super Nintendo or a Mega Drive and you play it and you go, oh, this fucking sucks. Yeah, this is bad. This is bad actually. This is better game now.
Starting point is 00:49:34 This game loop is very badly optimized. I'm obviously, anyone who's been in my house knows that I am a sucker for a certain kind of nostalgia, which is I just buy a ton of shit from like the 70s, because I think that shit is cool. Yeah, it's cool. But it's not like I'm trying to like, reawaken childhood memories of anything. Yeah. Like, I don't know, that sort of one is just nice. It's just an aesthetic that you enjoy.
Starting point is 00:50:01 What is, like there's no food item that a fast food chain could bring back where I would be like, holy shit, I'm desperate to have one of those again. Yeah, because your life is fuller than that. There's so much more texture and color to it. Oh, my cup is so full. Oh, my cup is overflowing. It runs over sometimes. Yeah, I'm sipping the stuff spilled out of my own cup. There's a little taste. Sometimes it comes up around the side. Sip from your own cup? Yeah, sip from my own cup. You need to know what your own cup tastes like.
Starting point is 00:50:30 I guess you should know what your own cup tastes like. Yeah, that's kind of... If you expect someone else to drink from it. I'll be able to sip from your cup. Only fair, really. Oh, God. Jesus. It's really weird. We won't get up enough stories. The revitalization of the stack wrap works because it's authentically
Starting point is 00:50:54 McDonald's, not a random stunt or collab. Just hit me with hammers. It's a stack wrap. It's a stack wrap. It's a stack wrap. It's a little authentically McDonald's, the thing that is the corpora... It's like, you think, think of a corporation, think of a soulless corporation. You're probably thinking of like McDonald's or Microsoft or like one of the ones that
Starting point is 00:51:15 makes rockets. Like, it's not authentic. Yeah. What's authentically Northrop Grumman? They're bringing back the predator. The revitalization of the snack rap works because it's authentically McDonald's already said that this equity establishes a moat that will help defend against me two products attempting to hop on the bandwagon and capitalize on the trend. Huh?
Starting point is 00:51:42 Do you didn't just say me two? Are we saying me too products? I think, yeah. Are they using that to describe brands going, we could do one of those as well. You might say copycat maybe. Maybe. Yeah. I think copycat.
Starting point is 00:51:54 I'd say copycat. Yeah. Thesaurus like just ask chat GPT to give you one more word. Hashtag me too products. Don't fucking call it that. You're getting some me too merch? Oh, they me too the snack. They're me tooing the snack rep. They're me tooing. Fucking call it that. Getting some me too merch. Oh, they me too the snack. They're me too in the snack wrap.
Starting point is 00:52:08 They'd be doing the snack wrap. That is such a horrible sentence for so many reasons. This equity establishes a moat. Let's hear the awful sentence again. That will help defend against me too. The equity in. In the quality, I think of the snack wrap, the execution. Well, no, in the two things that it has to do to be nostalgic and modern.
Starting point is 00:52:33 Because it's nostalgic, but it's modern. And that establishes a moat around the snack wrap getting me-tooed by a different company. It can't get me-tooed by KFC. Can't get me-too to by Hungry Jacks, because they got there and then they established a moat with their equity. You know what, maybe- KFC's already got those little mini twister things,
Starting point is 00:52:54 those little, those little handheld- Oh, the KFC twisters? They've had a zinger wrap this whole time. The little wraps, the little wrap ones, they're pretty good. Yeah, I think McDonald's are the ones me toing here. I agree. So in a sea of shallow reinventions and the CPG arms race for incrementality, brands might
Starting point is 00:53:13 take a page from the McDonald's nostalgia playbook. CPG? CPG. CPG sites or CG sites are regions of DNA where cytosine nucleotide is followed by guanine I reckon it's probably not that one. I think it's that one. It's the first one that came up. Customer package goods trend.
Starting point is 00:53:33 Fuck off. Jesus. Blissfully transporting consumers to joyful times of the past, all while solving for tangible unmet consumer needs, delivering fresh and modern experiences and staying true to their brand. of the past, all while solving for tangible unmet consumer needs, delivering fresh and modern experiences and staying true to their brand. Maybe the sun exploding is not the Babadook to me. Maybe it's actually Mary Elizabeth Winstead.
Starting point is 00:53:53 Yeah, I think it is. You know the bit at the end of Ratatouille when he eats the rat, Anton Ego eats the Ratatouille, Antoine Chig, he has a bite of ratatouille and he's transported back to being a little boy in the French countryside. And he's injured himself, but his mom's made him a delicious ratatouille and it takes him back there and he feels it in his moment. The sun shines in his heart. Can you imagine having a bite of a McDonald's snack being instantly transported back?
Starting point is 00:54:26 To watching 9-11. Like to watching 9-11. Mouthful of limp lettuce and chicken watching Tower 2 fall. Yeah. On the TV they wheeled in on a trolley. It's actually from 2004. Retract my 9-11 joke. Iraq war. What else we got? Afghanistan. What else? What else?
Starting point is 00:54:53 21 years. So we're looking for people that are like, what, 25 or 26 that joyfully remember having a McDonald's snack, snack wrap in an uncomplicated time, like 2004. That's so fucking dog shit. Because the best nostalgic products don't just look backward, they launch us forward. So here's to the 2025 snack wrap. We're loving it. Kill yourself.
Starting point is 00:55:21 Kill, kill yourself. Kill yourself. Not you, the listener. No, not you you the listener. Not you the listener. It will always get better. We need you. We've recruited you in the field.
Starting point is 00:55:34 We need you to fight our enemies. You are an agent of the podcast. Bequeath in your will that you would like your Patreon subscription to continue after the event of your death. It won't get better by the way. I don't feel good lying. Oh, we can't say that. Like our individual lives may get better than everything else. Okay. All right. Yes. Okay. Jesus Christ. Just the vast everything.
Starting point is 00:56:02 You are a diamond. You may find joy in connection. You will find joy. You are only ever going You are being forged under pressure. You are only ever gonna get better at being alive. Your personal best days maybe have, you haven't met all of the people in your life that will love you. Yes. But everything else will not get better. The circumstances will decline but you will grow and you will blossom. Yeah. You haven't met everyone in your life who will love you, but the people that you know now who do love you, some of them will stop. Oh, I don't know about that one. Jesus.
Starting point is 00:56:36 Can we all agree on a vibe that we're going for? Then we can go and launch this off again. I think we could have next time before the show, before the show. Let's agree on the vibe. Personal optimism. The rest of it, God will not forgive us. Yeah. Yeah. I remember that Lucy just watched First Reformed last night, so she's sort of like, she's feeling kind of lust-morty at the moment.
Starting point is 00:56:57 How about this? Positive, local, negative, global. You know? Yes. Yes. Yeah. Okay. So true Yes. Yes. Yeah. Okay. So true. Smile locally.
Starting point is 00:57:07 Yeah. Do something. Foul globally. Fucking do something. Just take care of each other and do something. Yes. Look after your community. That's one of the ways we're going to get out of this.
Starting point is 00:57:16 Be more community minded and buy a gun. Clearing up the differences between CPG and FMCG. Oh, I've been wondering this for ages. Clearing up the differences between CPG and FMCG. Oh, I've been wondering this for ages. This was definitely an episode of the podcast Bunta Vista. Thank you so, so much for joining us. Please only take the nice parts of what we said seriously. Whatever makes you feel good, the rest of it, throw it out.
Starting point is 00:57:45 Yes. And that goes for anything that anyone else in your life says to you, including your boss. That's right. Choose what you take on board based on if it already fits into your worldview. Yes. Does it make you feel good? If it doesn't, it's a lie. That's haters.
Starting point is 00:58:03 That's haters. That's haters. We appreciate you very much. If you would like to get two of these a week, patreon.com slash punto vista. Um, or as I've recently learned, uh, the Lucy pronounces it, patreon.com slash punto vista. Oh, that's nice. I liked that. Sorry. Is that no?
Starting point is 00:58:20 I don't know. I have no fucking idea. She's doing it like a Victorian. Cause I was thinking like, like a patron of the arts. Yes. Is kind of how I got't know. I have no fucking idea. She's doing it like a Victorian. Because I was thinking like a patron of the arts is kind of how I got to that. I guess you're a patron. I don't know. Now I'm really self conscious. I think this is one of those ones where we have multiple pronunciations of this like word root without two. Patronising something. No one says you're patronising. That's right. I do get patronising.
Starting point is 00:58:40 That's true. You're patronising. I'm patronising the arts. You are patronising someone. Patronising it. Okay, we're both right. Yes, that's it. Blind Boy, who's a very successful podcast, also says Patreon, but he's Irish, and it might be him being Irish, it's hard to say.
Starting point is 00:58:53 Wow. Okay. Well, at least we put enough stuff between us and the suicide stuff. Yeah. We'll talk to you next week. Stay safe out there. Bye-bye.
Starting point is 00:59:04 Bye-bye. We'll talk to you next week. Stay safe out there. Bye bye. Bye bye. In the time and space In the time and space you

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