BTC Sessions - Revealed: Real Estate Giants Banned From Bitcoin—Until Now | Grant Cardone

Episode Date: October 3, 2025

Mentor Sessions Ep.032: Grant Cardone on Bitcoin-Real Estate Hybrids: Investment Strategies, Sales Mastery, Marketing Hacks, & Billionaire Mindset | Grant CardoneIs combining Bitcoin and real estate the ultimate investment strategy? Dive into this explosive BTC Sessions interview with Grant Cardone, billionaire real estate mogul, best-selling author, and sales/marketing legend, as we explore his revolutionary Bitcoin-real estate hybrid funds. Grant reveals how he's onboarding conservative investors to Bitcoin through trophy assets, why institutions crave Bitcoin exposure via real estate mandates, and the massive opportunity in a $4 trillion market. Discover battle-tested sales and marketing tips that built his empire, his unfiltered Bitcoin journey from 2013 curious to stacking $100M+, and why now is the easiest time to build wealth. Grant drops gems on investment strategies blending Bitcoin's liquidity with real estate's cash flow, pros/cons of each asset, and how he'd rocket to billionaire status starting at 20 today. If you're into Bitcoin, real estate, investment strategy, sales, and marketing, this episode uncovers the mindset and tactics to level up your portfolio and business. Don't miss why Grant believes Bitcoin-real estate hybrids will change investing forever—watch now!Chapters:00:00:00 Intro Teaser: Bitcoin & Real Estate Convergence00:01:23 Grant's Bitcoin Lightbulb Moment00:01:58 Debunking the Miami House Bitcoin Sale00:03:17 Bitcoin Skepticism & Altcoin Views00:05:06 First Bitcoin Payment in 201300:08:08 Bitcoin vs Real Estate Debate on X00:09:55 Merging Real Estate & Bitcoin Assets00:12:26 Onboarding Investors to Bitcoin00:13:21 Real Estate Peers' Reactions00:14:54 Cardone Capital's Competitive Moat00:16:46 Institutional Mandates & Bitcoin Taste00:21:08 Investor Response to Hybrids00:25:43 How Bitcoin Enhances Real Estate00:34:34 Pros & Cons: Bitcoin vs Real Estate00:45:01 Best Time to Build Wealth Today00:48:53 Sales & Marketing Mastery00:59:00 Believing in What You Sell01:05:19 Cardone Capital & Future PlansAbout Grant CardoneBillionaire real estate mogul, ultimate sales trainer, marketing mastermind, and author of 11 best-selling books including "The 10X Rule."X.com: @GrantCardoneWebsite: cardonecapital.com 💰 Supported by @BowValleyCU — Tired of big banks? Join Bow Valley Credit Union, run by freedom and sound money advocates, as Canada's only traditional institution directly integrating Bitcoin for seamless, no-hassle transfers, no rehypothecation, self-custody withdrawals, insurance, auditability, and ideal corporate balance sheet integration. If you or your business is in Alberta, switch today! 👉https://qrco.de/bgGaIQ😏 "Supported" by @PantiesBitcoin — Gentlemen, Panties for Bitcoin has you covered! A Bitcoiner brand for Bitcoiners, run by a HODLer family. Gift your lady top-quality underwear with BTC—surprise her with style & orange-pill her into the Bitcoin economy! 👉 https://qrco.de/bgEYRO⚡ POWERED by @Sazmining — the easiest way to mine Bitcoin and take control of your financial future. ⛏️You own the rig 🌍 It runs on clean energy 🔐 You get cheap Bitcoin BELOW Exchange Cost Start stacking wild sats today: 👉 https://qrco.de/bg8Jwq 📚 FREE Bitcoin Book Giveaway: New to Bitcoin? Get Magic Internet Money by Jesse Berger FREE! 👉 Click: bitcoinmentororange.com/magic-internet-money 💡BOOK Private Sessions with Bitcoin Mentor: Master self-custody, hardware, multisig, Lightning, privacy, and more. 👉 Visit bitcoinmentor.io Follow Us on X:• BTC Sessions: @BTCsessions• Nathan: @theBTCmentor• Gary: @GaryLeeNYCCheck out the previous episode with Tomer Strolight: https://youtu.be/3H2vnFGp9lw#bitcoin #realEstate #grantcardone #investmentStrategy #sales #marketing #bitcoinRealEstate #billionaire #BTCSessions #crypto #10xmindset #10xnation #10x #grantcardone10x #btc

They cannot put Bitcoin on their balance sheet. They have a mandate to invest in real estate, but they'd love a taste of Bitcoin. It's a $4 trillion business. I believe in the future, people will not buy real estate by itself. I want to combine the two. These two real world assets, something that's 2,000 years old, everybody understands real estate. 99% of planet error is living in a piece of real estate. Okay, less than 2% of planet error understands Bitcoin.

That's Grant Cardone, the ultimate sales trainer, marketing mastermind, and self-made real estate mogul. He's authored 11 bestselling books amassed a $1.6 billion fortune, and now he's revolutionizing the game by introducing the most conservative investors to Bitcoin. In this episode, we discuss who the biggest players in real estate really are and how they're thinking about Bitcoin. Most people don't know who owns real estate in this country. It's not the syndicator down the street.

Where he spots massive opportunity in the market today. If I only get 5%, I could be a $200 billion company. It's a lot of money. It's a lot of money, man. And battle tested keys to success in sales and marketing. If you don't know what you're doing, I hate it. And that's all I was doing. I just hated something I didn't understand. Grant also drops his unfiltered optimism for the future and explains how he would rocket back to billionaire status if he had to do it all over again. This is the best time in my lifetime

to make money. If I was 20 years old, I'd be a billionaire before I'm 30 easily. Good afternoon. Grant, thank you so much for joining us today. To kind of kick off the conversation, I wanted to talk about if there was a particular moment where you had that kind of Bitcoin light switch. So you originally were a bit of a skeptic if I'm not. not mistaken back in like the 2012 eras. And I think that your brother may have helped direct you in the right direction. But you've gone from a skeptic to, if I'm not mistaken, Cardone Capital has now over a hundred million in Bitcoin. You recently just sold a Miami house for 400 Bitcoin. So you just right dived into the deep end. Was there a particular moment where you went from skeptic to just,

I'm all in on this thing? Well, let me, let me clear up some things. First of all, I did not, we did not consummate the sale in the house for 400 Bitcoin. Oh. We advertise the house. You can leave now. Goodbye. Yeah, we advertised the house for Bitcoin. Somebody picked it up.

This shows you how fake news could go crazy, right? Yeah. I advertised the house. 72 hours later, I had an offer on the house. The guy sent, I said, I have an offer within 72 hours of posting the house for sale for 400 Bitcoin. I think it was $400. Yeah, $44 million. And then I wrote, hey, I got an offer within 72 hours.

I didn't say it was in Bitcoin and I didn't say it was closed. But I think Forbes magazine picked it up. Grant Cardone sells home in Golden Beach for 400 Bitcoin. I'm like, no, you guys didn't check with me. The deal's not closed. Like, that's how fake news gets around. You think somebody would call and just be like, hey, can you just confirm this for me? Like, just call somebody at the company?

They don't confirm anything. They just report first. And that's what I was banking on, by the way. So, you know, the Bitcoin audience, man, they, they, They go crazy with information. Any of the crypto bros. Okay. Second thing is I have never actually been negative about Bitcoin.

Okay. You know, I have I have been negative about all coins. Yep. Good. Being, you know, you know, I've always been positive about the blockchain. And I always said that Bitcoin would be the winner, but that I didn't understand the rest of them. And so I'm just a skeptic. I am a natural.

My brother's a much different investor than I am. And if you ever meet a real estate investor, you're going to meet somebody very conservative, typically. 99% of all real estate investors, cash flow, not flippers and not builders and developers. I'm a cash flow real estate guy for 37 years. We're conservative. We're not highly educated. I admit it. I don't have some super 260 IQ or whatever big I guess.

is I'm not a coder. You know, we don't really trust anyone. We're skeptics by nature. That's why we want a real asset with a real address, with a real location, with real cash flow. And, you know, it's got pipes and roofing and boarding and there's something real there. So that's why real estate people are typically not going to move to digital assets first. But Bitcoiners and real estate people have a lot of things in common. Oh, yeah.

Conversations are very, very similar because what both, what both have in common is they don't trust Fiat. So I've been converting Fiat for 37 years. I'd get some cash and I, real estate people are always cash poor. Like there's an old, don't go to, don't go to dinner with a real estate guy because they never have any money. Okay. Because all their money's in a real, in a real asset that's not liquid. So, okay, that's part of the story. Second part of the story is I was given, my first introduction to Bitcoin was in 2013.

My brother's helped me a lot with the Bitcoin story, but that's not where I heard about Bitcoin. I was given 115 pieces for speaking gig. I still have them today. Do you really? Oh, my gosh. Perfect. So somebody called my office. This story's pretty, pretty public now, but I call us my.

office says, hey, I understand grants in in Las Vegas, we're having a conference here. Would he come down to the, I think it was Mandalay Bay and speak to our sales team? And my guy, Jared said, yeah, here's the fee. And the guy says, we can't pay in cash, but we can pay in Bitcoin. And Jared's like, yeah, it's a cash deal or it's a no deal. And I heard Jared, he's the president of the company. And I said, Jared, what did the guy say? He's like he doesn't have money.

He's got Bitcoin. And I said, would you tell him? He's like, I said, no. I said, bro, just because you don't know what Bitcoin is, is not a reason to say no. I mean, you're treating it like a damn chlamydia or something. Like, you don't even know what it is, bro. When it's merely just a herpes. So come on.

It never goes away. What if it's a cure to AIDS? You just said no. We never say no. I wrote a book called. or be sold. This book right here, you know, I'm a salesman at heart. And that book, that book says, never say no, ever. Say yes first. And then figure out what you got later. And then if it doesn't work for you, then get, you know, unwind from it because it's not good

for you. But don't say no to something you don't understand. That's stupid. And so I said, hey, look, tell the guy, I'm in, I'm in town anyway. I'd go over there. Truth is I would have spoke for nothing. I said, dude, take his bullshit. going. That's what I thought of it. Take it, take it, figure out where to keep it. I don't even know where to keep it. Do we keep it at the bank? Do we keep it in the closet? Do I keep it in the car? What do I do with it? The guy taught me out where to keep it. It's a whatever, 115 times, don't even tell your audience, 115 times 112 or whatever it is today. Yep. It was a pretty good 45 minutes. Yep. It was better than selling shoes. Heck yeah. And I still have. And I still

have them. So that was my introduction. Okay. And then I started following it because if you own some, you actually look and see, oh, it went for 500 bucks when I got it to 800 and then at 1,200. And then I'd make jokes to my executive team. You guys almost cost me like 50 grand when it doubled. And then, you know, I started playing with that. I started every once in a while, I'd watch it, go, it went up 16,000, then it collapsed down to 4,000. I'm like, man, this thing is crazy. This is a worst investment in the world, you know, and the whole time I'm collecting real estate. But the big, the big, uh, aha moment was I was on spaces on X. I think it was still Twitter. Maybe, or spaces, Elon had just taken over. And there was a debate. Somebody asked me to be

on a debate. And the debate was Bitcoin, real estate or stock. And at the end, I was the real estate guy. And some guy came on there and said, Grant, you should sell all your real estate. And at that time, I had $5 billion worth of real estate. Wow. And he's like, you should, it took me 30 years to accumulate $5 billion. If you would have, you should have had all Bitcoin the whole time and never had your real estate. I'm like, bro, that's so stupid.

Like, do you really think Bitcoin is going to be all assets? These are these are these maximalists, you know, that like they only see the world in Bitcoin. Everything is orange. Is that an Astro shirt? That is his Bitcoin Venture, orange jersey. But everything's orange. Everything. Everything. Everything. You guys, everything is orange. If you guys saw a vagina, it wouldn't be pink. It would be orange. Orange vagina is not good, bro.

Very Star Trek. Hey, I'm just happy to be there, Grant. I don't care what color it is. Dude, I'm with you. Okay. So the point is I got off that thing and I said, why are people arguing about which one? What if you could do all of them in one? And that's what I started investigating.

I met with Mike Saylor three or four times. My brother set up the meeting. Gary's been very a big voice in the crypto community. He's a super, super intelligent guy. my twin brother Gary Cardone and he got a meeting with me and Mike Sater and I said Mike how would I how would I intertwine real estate and Bitcoin

and of course Mike you know because he's he's you know he's he's got the deep orange pill he only sees everything as Bitcoin he says oh man you shouldn't even worry about the real estate just throw the real estate away and just do the Bitcoin

I said but that's not what I am bro like I'm a real estate company. I have a real estate. I'm not throwing $5 billion of real estate away. I have trophy assets. These are trophy, trophy, trophy assets. You cannot rebuild these. I own assets. I just bought this deal

in Boca Raton. Nice. Okay, there's 21 million Bitcoin. There's only one of those. If you guys value, supply and demand, one. Only one on that location, Maine and Maine, as good as you can get, irreplaceable real estate. I pay $235 million for it. It'll be worth that piece of property will be worth $500, $600 million one day. And it cash flows. And people live there. And I'm like,

I'm not throwing that away. It sits in front of $40 million homes. Every unit has a view of the ocean. It is not another piece of real estate. It's one of one. It'd be like saying, I'm not going to own the 16th Chapel or the Plaza Hotel in New York. It's ridiculous. It's one of one, not one of 21 million. Very difficult to rebuild. Regulations are crazy. You can't get labor, the glass, the steel, the concrete, irreplaceable, and it has a real use. And I said, Mike, I want to combine the two, these two real world assets. I want to combine them. Something that's 2,000 years old, everybody understands real estate. Okay, 99% of planet Earth is living in a piece of real estate. Okay, less than 2% of planet Earth understands Bitcoin.

Easily, maybe less. Yeah, maybe less than that. Maybe a half of 1%. Okay, and nobody owns it. So I'm basically combining something, something, I'm basically taking something people understand and laying Bitcoin on top of it. Okay. And then, and it's like the Tesla, the first Tesla you went was probably not in a dealership.

It was probably somebody picking you up in one. Yeah. You got to introduce to it. You got in the backseat of the corner and said, oh, wow, this is cool. Same thing what I'm doing. I'm going to, I'm going to onboard more people into Bitcoin than the Bitcoiners have in the last 13 years. I'm okay with that. I thank you for that.

Yeah. I want to tease it apart a little bit, Grant, because there's a few things that stood out to me. One, to your point, like, I do agree in the sense that for me, Bitcoin is the savings technology, right? It's just the medium at which I save in. But you have to go out there and create value for others, right? And so if your expertise is in real estate, go create value in expert in real estate and then capture the difference in saving Bitcoin. That makes perfect sense why you would have both that you're working with. I want to dive into exactly what you're doing, kind of how the numbers look, what's the product, how it kind of gels together, what you're thinking about there.

But before I do, I'm really curious if your peers in the real estate space. So for me, I've been onboarding a lot more real estate investors into Bitcoin from the education side, from the consulting side. A lot of them coming out of Ontario. It's been really impressive. do they think you're crazy can you convince the people in canada to not give up their guns oh my god i can do alberta the best i can do is alberta which will likely i'm going to push for separation at some point in time but i was just having a conversation about this the state of canada what's so so unfortunate compared to the u.s gdp is growing us gddd per capita is at 85 000k whereas canada it's

58k u.s is continuing to invest in industrial machinery and equipment Canada is not Canada, we have one in five are employed by the government. Crazy. It's getting so bad, especially when we have the neighbor to the south to compare to, and it's still not bad enough to get people to change their mind. It's insane, dude. It's amazing. It's been just horrific.

And I love the Canadian people, by the way. I've been across from Vancouver Island to Nova Scotia, dude. I started my career in consulting in Canada. Really? For sales consulting? Yeah. Saskatoon, Regina. Winnipeg, Calgary, Banff, Victoria Island, Vancouver, Vancouver Island, like Nova Scotia,

Winnipeg, Toronto, Hamilton. Like, I was over there. I must have been up there 150 times. I want to come back to that a little bit later as well, too, because I do want to pick your brain just on sales and communications because you are unbelievably good at them. That's clearly like a major skill set that's gotten into where you are. But jumping back on the real estate thing, do your other people in the same space. Do they think what you're doing is crazy and then tell us what you're doing?

Yeah. So the thing I'm most excited about is the moat. The moat I have around this company, we're going to take our company public, our own capital this year. Nice. If not this year, it'll be the first week of next year, first month of next year. Congratulations. But we're really on track to take our real estate Bitcoin hybrid company.

We've done 12 deals this year. Real estate, Bitcoin, fully funded, integrated vehicles, LLCs, where we have real estate and Bitcoin merged together. And the thing I'm most excited about is not that I'm going to create this and take it public and it's going to help a bunch of investors. The most exciting thing is the moat that I have around this company because my peers, most of which are the Starwoods, MetLife, New York Life, the New Veen.

These are the biggest real estate owners in the country. Most people don't know who owns real estate in this country. It's not the syndicator down the street. It's massive trillion-dollar insurance companies. All-state, State Farm, New York Life, MetLife, they own massive. I'm talking $150 billion worth of real estate on their portfolio. Wow. And they use that because they trust the cash flow from the real estate, particularly

multifamily. they trust that cash flow to pay off debt benefits. Yeah. Or accidents. Okay, they take the premiums from their insurance and they invest at Harvard. Harvard owns a tremendous amount of real estate. Retail, hotels, not land, office buildings. Anyway, these guys, there's 190 reits in this country, real estate investment trust.

It's a $4 trillion dollar business. Okay, it started in 1960. The REIT business started in 1960. It has not changed for 65 years. The reason I'm saying this is because that's my competition. It's who I buy, it's who I buy the assets from or sell them to. They cannot put Bitcoin on their balance sheet. Would it be because the risk profile.

No, they will never be able to put real estate on their, because of the tax vehicle that it is, their regulations and bylaws will not allow them bylaw to ever even have cash in quantity. They have to distribute 95% of their cash to their investors or it violates their reet. And they could never hold any other asset on their balance sheet. Okay, so that's $4 trillion. Now, the people that invest in reits, insurance companies, pension funds, Calpers would love a taste of Bitcoin, but cannot hold Bitcoin, but they have a mandate to invest in real estate.

This goes back to the 99% of people believe in real estate. 99% of institutions believe in real estate as a cash flow producing. It's going to be there. I can depend on it. It's shark scores very low. It's a trusted asset class. and they have a mandate to invest in real estate. But they'd love a taste of Bitcoin.

When we create this publicly traded company, Cardone Capital, Real Estate Bitcoin Hybrid, if I only get 5% of a $4 trillion reet, I'll be a whatever, what's 5% of $4 trillion? I have 200 billion. I could be a $200 billion company. Is that right? Or $20 billion? I don't know. It's a lot of money.

It's a lot of money, man. I could be a big boy in no time. Now, if I can suck up 10 or 15% of that, that's one mode. Okay? The second mode is this. Let's say a venture capitalist, he's got $5 billion. Our portfolio is $5 billion today. And he's got $5 billion in cash.

He just sold out of some AI thing and he walked away with $5 billion. He's like, I'm going to get in the real estate. I'm going to get in the real estate market. I'm going to go buy a trophy. real estate. Yeah, you can walk in town with $5 billion, but you need relationships to buy real estate. Okay, buying real estate takes more than money. It takes, it takes relationships, connections, research. It doesn't move very easily. Okay. And so I've been developing these relationships in real estate for 30 years. We have, we have lines like literally like funnels,

projects ready to go where other people built them. We have trophy assets. located that we want to just continue to add, that even if you had a bunch of money, you couldn't just walk in and buy it. Two, if you did, you probably wouldn't add Bitcoin to it. So there's a tremendous difficulty in the real estate space right now that goes under advertised, that the guys that are buying real estate right now are having trouble raising money, just for the real estate, how they're going to make sense of raising money for Bitcoin, too. Now, the last part of this moat, the third part of the mode is this. The people that I'm competing against, you're asking me how this legacy money looks at this thing I'm doing, or they don't even get it. They're like,

what are you talking about Bitcoin? Like, we have trouble. We're having problems with our plumbing, our CAPX, a new roof, buying deals, selling deals, getting funding and financing. We got maturity loans maturing. We got $3 trillion worth of debt maturing. And you're talking about taking care of that, the plumbing, the tenant, the economy, and now we're going to go buy Bitcoin. I don't even know what you're talking about. That's beautiful. It's going to give you a wonderful opportunity there. I'm curious to see how the market does respond. I'm curious to see how the public offering goes. On that front of that, I'm actually kind of curious. Can I just, yes, go. We've done 12 deal. I can tell you how the public's going to respond to this. Yes. Test it at 12 times now.

we're raising money three times faster than we have. The investors about 10 to 15 years older, 80% of them have never bought any Bitcoin or any alt coin, 80%. 50% had never invested with me, but knew me and knew I was buying real estate. And the moment I put the two together, real estate and Bitcoin, we put them together as one thing. Money came in easier. it came in older and it came in bigger. Interesting.

What's your interpretation of why that might be? Is it that it's almost like you have more upside potential and you're still keeping it protected with what's traditionally seen as a safe bet in terms of real estate? Is it just that it's got a lot of curiosity? Why do you think the investors are quicker to jump on this? What is it that's actually exciting them when you talk to them? Yeah. Well, real estate's boring.

Yeah, okay, fair. It's boring, dude. It's just boring. It's like what? it's going to be a 6% cash flow maybe a 10 or 12 maybe a 15% return on you know on on investment it's going to be six or seven years it's a long slow drawn out dependable boring now the problem is when i when i go from that all the way to bitcoin now you got to educate people yep you brought this up earlier when you're educating someone they are not an investor they are student so the moment

you start explaining somebody how to cook the recipe for chocolate chip cookies they are not cooking they're not making cookies they're learning about cookies okay what i've done is skip skip the white paper skip the bitcoin standard skip the 100 hours that sailor talks about and basically said i'm buying a piece of real estate and i'm adding some bitcoin okay by the way if you don't want the bitcoin let me know and I'll keep it for myself. But it's the same investment. I think that went well for you from the speaking gig. So, yeah.

So I'm buying the real estate. It's going to cash flow. The rents are going to go up. One day in the future, it's going to be worth more money. And by the way, we have a little bit of Bitcoin with it. If the Bitcoin goes up, great. If the Bitcoin goes down, no problem. I still have the real estate.

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scan the QR code or click the link below. I'm curious if for that, I'm not sure how the two directly work together and so you can maybe explain this for me. So are you thinking something along the lines of like the property has this Bitcoin associated with it so you can also use that for the upkeep on the property over time, meaning that the Bitcoin will hopefully appreciate and value faster.

So in terms of like you got to upgrade the roof, you got to do some new infrastructure, you got to deal with some upgrades to the plumbing or whatever it might be, that you already had this faster appreciating treasury on hand to cover those expenses. Yeah, it could. That is an argument, you know, that because it should be, well, first of all, it's liquid.

Yep. And a problem with real estate is sometimes, you know, three years, five years, seven years, nine years when you need something, you don't have any money for it. But, I mean, that's just poor management. Because you really should have planned for that. I mean, you know the roof, the roof is 20 years old. You're going to need a new one at some point. You should have planned for it. We would.

We would plan for it. So I wouldn't, I'd hate to sell my Bitcoin for a roof. Yeah, fair enough. Okay. But that being said, I'd hate to sit on a bunch of cash for five or six or seven years because it's dying. And now the roof doesn't cost me 200 grand. It costs me 200 plus the money I lost 300 grand because it's going to be 300 grand in the future, not 200. Right, because of inflation.

So yeah, there's an argument that I can use my cap X to solve those problems. A bigger issue is, let's say the loan on that property was five years. and five years from now we end up and interest rates are 12%, not five. I'm borrowing at five today. Keep that in mind when I bring up some other things that we can do with real estate. I'm borrowing money at five today on these big complexes. It's the cheapest money in the country is on these large complexes of cash flow. Let's say I wake up in five years.

I just did this one deal. And in 2030, interest rates are 12%. I'm like, I don't want to refinance this at 12%. percent. And Bitcoin, let's say Bitcoin went from $100,000 to $500,000 in that five years. Okay. Well, I can sell a fifth of my Bitcoin and pay my property off.

Yeah. And wait till rates come back down again and then do that. Okay, because I have the liquidity. I have, I have the most ill-liquid asset in the world, real estate. It's very ill-liquid, which I love. I love not being liquid. Because when I'm not liquid, I don't have to make decisions. Okay.

And then I have this other one that's very liquid. It's like a ying yang thing going on. There's also the element. Go ahead. I was going to say there's also, it seems like by combining it with real estate, you'll have access to some of the cheapest capital to go and buy the Bitcoin. Yeah, exactly. Yeah.

Exactly. So the other benefit is I'm basically buying, you know, like we, this is the little, the little demonstration we show our investors. we're doing this deal right now. We start with 38% Bitcoin and 62% real estate. If the Bitcoin does anything like it should, I'm going to end up with more Bitcoin than real estate over time. And I didn't change anything.

Nothing changed. The rents went up. I know what the rents are going to go up. The rents on that property have to go up $2 million. I have to, my rents have to increase. My NOI has to increase $2 million for me to make $100 million on the real estate. I know that's where I have to get. I can control that, too, by the way.

If I bought in the right place, the right location, right time, and I know the market, I can move the rents over time. If we print money, then those rents will escalate even faster. Either way, I'm going to get that score on the real estate. What I'm getting by adding the Bitcoin on this deal, this deal was $235 million that we added. This is the largest real estate Bitcoin fund ever done in the world. We added $100 million of Bitcoin to this purchase. Wow.

So we raised $2.30 for the property, another $100 for the Bitcoin. We put it in one LLC and they live together as one entity, as a family. We don't want to separate them. Okay. And then we wait. We let time one year, two year, three year, four year, five years. Both of them are long term plays and we're just going to wait it out. Now, the deal went from a 5% cash flow to a 2.5% cash flow when we when we,

when we raise the money for the Bitcoin. But we asked our investors, would you rather a 5% cash flow on the real estate or a 2.5% cash flow and get the Bitcoin kicker? And everybody's like, give me the kicker. Interesting. Give me the kicker.

Okay, you don't need to explain the Bitcoin standard. You don't need to tell me there's 21 million pieces and that three million pieces have been lost and that the Fiat's going to hell and the U.S. dollar is going to be reprimed. place. Like, I'm not doing any of that stuff that you guys do to Orange Peel people. Okay, I'm not educating people. I want people to invest with me in the project. The most important and most compelling story is that I'm buying the deal whether you come in or not.

Okay, I've already funded the deal. I funded that deal before I asked anybody to put money in the deal. And so now when I do 12 of these, okay, and I end up with a, you know, a couple billion dollars where the real estate, real addresses, you could see the properties and two or three hundred four hundred million dollars with the bitcoin and we create a treasury company but this treasury company unlike many of the ones that are being created right now has a real use product called real estate that's very interesting Gary I have some questions but you want to jump in there quick I mean it's just so much gosh you know something that you mentioned at the beginning, it kind of took me, it put me off slightly when you said how much you had. And one of the things we talk about here in Bitcoin Mentor is like,

never tell me your seed phrase, never tell me how much you have in your stack. So just for your own safety, I would urge you to not mention how much you have publicly. I bet you his security team is phenomenal. You know, I mean, Saylor, I know how much sailor has. It's sailor reports three times a week And there's a micro strategy, yes Yeah, sailor about $21 million worth this weekend Not even a big

Not even a big purchase for him Like Yes, and it's weird I text Michael Were you bored this weekend? Were you fucking What are you doing? Mike?

You're sitting around? You're sitting around saying, fuck, I got nothing to do. Okay, I got $21 million sitting around. Let me bang. Life goals. Life goals. I've just got 21 million sitting around.

Right. But Michael isn't storing it, you know, in his desk drawer. You don't know where I'm storing it. And I don't want to know where you're storing it. Don't tell me. And I'm not going to tell you where I'm storing it. Don't tell me. But I'm going to tell you, you have to kill about eight people to get it.

All right. Good. And let me just say to the Bitcoin community, for all you guys that are scared or somebody coming to grab you, right? A thief typically is not a killer. You know, to steal something. thing is one thing. To kill someone is another thing. Agreed. And so for the two stories that you've heard about somebody getting, like if you kill me, like if you come to my house to kill me to get it,

like, trust me. There's going to be a fight, okay? I live in Florida, bro. We open carrier. Good. A lot of people move in Florida these days. That's why we buy real estate in Florida. Okay, go ahead, Gary. I'm sorry. No, I'm here to hear you, man. I'm not here to just. Well, dude, I'm going to be a publicly traded company here in two months. Like, you're going to know how much real estate I own. You're going to know how many doors we have. You're going to know what my earnings are. You're going to know how much Bitcoin I have.

You're going to know what my cost basis is. All right. And you're still not going to be able to get my shit. I'm happy to hear that. Good. I'm a public guy. Somebody said, man, you're going to hate being public. I'm like, I've been a public guy for 25 years.

It's fair. I'm very public. Everybody knows everything about me. Mary, 22 years, too beautiful. kids, a Republican, a supported Trump, you know, cash is trash. It's been, it's been trash for 30 years. I was saying that before Ray Dalio was. He stole it for me. And if you don't like what I say, I'm like, there you go. You talked earlier about how your real estate, a lot of stuff, you have trophy assets. And I definitely think there's something to that because some of us in the

Bitcoin community, we just say, hey, we're going to stack sets, we're going to live in a van, and just all the money is going to be put into Bitcoin with such, such maxis. And at the same time, we say, you know, it's great to stack, but part of being alive is living your life and finding things that you enjoy or they're meaningful to you. So if having a trophy asset is meaningful to you, then please enjoy it. And you know, you're not going to do that Bitcoin. I'm not going to put my Bitcoin in a case and show people off the Bitcoin that I have. Yeah, yeah. What would you say, I guess, are the, what you view as the pros and cons of Bitcoin versus the pros and cons of real estate. Yeah. So let me go back to the trophy. I'm not talking, I'm not saying I live in a

trophy asset. Of course. I own trophy assets that other people live in. Sure. Because they'll pay a premium to live in that trophy. And they don't want to leave the trophy because it's it's hard to replace it. That's why you want trophies. You want a trophy wife. You want trophy kids. Do you want trophy business? Like you want things that are hard to replace, right? So what do I not like about Bitcoin? I mean, hard to find anything I don't like about it. Good answer.

Okay. Now, now I don't, I tell you what I don't like. I don't like that people don't trade it. You know, like I don't think anybody's ever going to pay me Bitcoin for my house. I never thought anybody would. I'd be worried about the person's, mental situation.

What's wrong with you that you would trade Bitcoin for a house? Something's crazy, but it's great advertising. Yep, of course. You know, I don't like how liquid Bitcoin is. Now, I don't like that because personally, I don't want to make decisions every day. Right? So I don't like the liquid.

I don't like seven days a week. But it does create a volatility. But for somebody that's not disciplined, it's a problem. Now, I'm extremely disciplined. So it doesn't bother me. But I look at my, this is what I don't like about Bitcoin. Because the more you talk about, the more I'm like, I got to check and see what it's worth now. God damn it.

It turns everybody into degenerate. Okay. Real estate, like, I've owned that property right there for six years. I don't look at the price of it today. I just look at the cash flow every month. That's great. I'm just going to wait until one day somebody comes alone and says, you paid 140, we'll give you $200 million.

I put $60 million in, $60 million becomes $120 million, and I got all the cash flow, and I got the tax trials. That's another thing I don't like about Bitcoin. I don't get any depreciation with it. Yeah, fair. Okay, when I buy real estate, like when I bought that $230 million deal, we probably got $75 million worth of tax write-offs. Interesting.

Okay. I don't like the Bitcoin does it cash flow. I love cash flow, dude. I'm a cash flow ho. Okay. Dude, I like drips. I like drips. I like drips.

I lack confidence in my ability to produce money in the future. I always have ever since I was, my dad died when I was 10 years old. And it left me with this, it left me with this thing I can't get rid of, which is don't trust tomorrow. And so because when my dad died, not only did I lose my dad,

but the family lost income. No money came in next month, and the month after that and the month after that. So I became very dependent upon cash flow. If my dad would have owned real estate when he died, if he'd own cash flow producing real estate, apartments, we wouldn't have,

our income wouldn't have stopped because his career stopped. And so I don't like that Bitcoin doesn't flow every month. But look, now I'm in a place where I don't need more income. I need, I want to create extreme amounts of wealth. So now, what do I not like about real estate? I've done the Bitcoin side. Real estate's slow. It's heavy.

It's boring. It's got plumbing and roofs to take care of in windows and evictions and bedbugs and termites and tenants and like it's a pain in ass bro but i don't deal with any of that because we have 14 000 units so i have managers to deal with all that what do i like about both of them together is they're like it's like two super beings like two it's a it's a two thousand year old asset and a 15 year old asset that converge together and man if you could figure out how to meld these two together for the next 10 or 15 or 20 years and be patient with both of them i think you're going to get super rich. I think something something you mentioned about discipline, I think it's an

important thing to consider because people do think differently. And when you said that real estate is a boring asset and Bitcoin's a bit too exciting for you, I don't know if I view it the opposite, but I do view it differently. I view Bitcoin is a boring thing. I view it as just a savings vehicle. Like I know it's going to go up and down every day. I'm even thinking about it. Oh, it went up 30,000. It could still go down. It went down 30,000. It'll go up again. How much you got, Gary? You know, I'm just viewing long term. Like this is just the day to day week to week, month to month, even year to year doesn't bother. Yeah.

Just this is long term saving. So I view it as boring, but I get what you're saying, that different people have different levels of discipline. You're a more secure person than I am. I'm very insecure. So, you know, I don't trust anything. I keep waiting for the freaking, you know, world to fall apart. And I think that's wise. I'm skeptical too.

I think a lot of Bitcoin people are skeptics by nature. I think that's great. I want to tease that out a little bit because, one, I was immediately taken back by the Don't Trust Tomorrow saying that you have, just a direct parallel to don't trust verify in Bitcoin, right? There's this healthy skepticism and make sure that you know what you're looking at, make sure you're planning for the future. And I found that very beautiful and maybe part of what even like attracted you to Bitcoin

as you discovered and explored it more. Switching gears just a little bit talking about. On the other end, I've never bought gold, never bought silver, uranium. Yeah, that's interesting that you, especially being in the real estate, space they wouldn't have looked at precious metals at some point as well to prior was there a particular reason why gold was never on the radar yeah because i'm like it never made sense to me i'm like somebody's got to go dig it up to get it out of the ground i have to buy it i have to validate that it's even real gold that doesn't people don't think they think that's easy that's not easy and

that's an appraiser it doesn't cash flow i can't write it off there is no tax deduction uh it doesn't cash flow maybe it appreciates dude, I watched this thing go sideways for 35 years. Yeah, that was flat for a long time. It's ripping now. It's a terrible. It's a terrible investment. Everybody's having a party now.

Still doesn't cash flow. By the way, where do you keep it? Where do you store it? Who are you going to pay? And when you want to sell it, how long is it going to take for you to sell it? If you have $5 million worth of gold or $500,000 worth of gold, $250, it's going to probably take you four or five days to validate whether it's even gold. And then the whole time you had to pay,

pay somebody to keep it. So I hate it. I hate gold. I hate silver. I hate the idea of it. I don't know why it's valuable. I've never traded for gold or silver. It doesn't even make sense to me. But it doesn't mean I'm right. Imagine mining Bitcoin cheaper than buying on an exchange with direct payouts hitting your wallet like clockwork. Saz mining makes it real. You own the rig. No gimmicks. It's your asset pumping out Bitcoin every single day. No markup on hardware or electricity. They get paid when you get paid. Fully aligning incentives. Mining Bitcoin below exchange cost is a great way to DCA your stack. It's so simple, anyone can do it. No tech skills required. You get white glove support and education, a rig performance guarantee. Plus, it's powered by 100%

carbon-free energy prioritizing renewables. Ready to take control of your Bitcoin future, visit SaaSmining.com by scanning the QR code or clicking the link in the description down below to book a free consult and start mining today. No, but it's a very interesting perspective too because it almost it almost sounds to me like both your journey through real estate and Bitcoin were coming from a solution perspective because we were focused on like the Fiat money printer being the problem, then every kind of sound money might work for you and gold might make sense. But because it doesn't, it seems like it's a very solution oriented kind of perspective. But shifting for just one second, we talked about being kind of skeptical and worried about tomorrow. I want to get a sense because

you would have a very different outlook of, is there anything right now that kind of keeps you up at night that actually gives you pause or concern. And I'll just even tell you from my standpoint, I very much like Neil Howe and the fourth turning. And I do worry that things are going to get worse in the short to medium term before they get better. Look, I don't even know what the fourth turning is. I'll send you a copy for Christmas.

It's basically, I'll give you just a rough example. Like, even with the horrific assassination assassination of Charlie Kirk, that I worry that tensions globally are rising and that, you know, we might have some tough times on the horizon, but maybe not. Maybe your outlook is incredibly optimistic and we have good reason to be. Grant, if I may, you ever see that wheel that says, you know, tough, hard times make tough men, tough men make easy times. You know, it's like four parts. That's what the fourth turning is about, but it's in generations instead of. So like a generation of men is the easy, is the hard time. Then they make easy, the weaker man and hard. That's, so the idea is like we're in the fourth turning now,

which is we're in the hard times we're going to need some tough men to get out of it. Yeah. Look, I mean, maybe, I don't know, you know, or maybe it's just trying to terrify everybody. Everything's going to be fine. Okay, a buddy of mine, Bob Duggan, Bob's probably worth $17 billion, self-made guy,

the wealthiest biotech guy in the world. I've known him for 20 years. He's like, Grant, no matter how negative, things are, no matter how bad things are, no matter what's going on in the world, 90% of the people are going to work tomorrow. 90% are going to go to the store, 90% are going to go to work, they're going to take care of their families. Like, there is no end of the world. And if there is, it doesn't matter. Fair. You know, and then now on the, on the opposite thing, you guys are younger than I am. And I would just tell people that I think this is the best time in my lifetime to

make money. Really? I've never seen a better, easier time to make money. I'm never, ever. Like, if I was 20 years old, I'd be a billionaire within, I'd be a billionaire before I'm 30 easily. Like, I would know exactly what the track I'd run on. There is no reason for people to not be successful today. Period. Zero. There's none. Black, white, brown, male, female, young, old. You could be 14 years old and have a YouTube channel today making Millie. billions of dollars. Yep. If you're, so if you were 25 years old right now, where would you be focusing your attention?

What do you think is the, at least a promising track to run on then? Yeah, I mean, I wouldn't worry about investments. I'd worry about getting great of something, anything. You have to get great at something. You have to become exceptional at something. You have to become abnormally gifted, which doesn't mean God's never going to give you the, the proof. You have to work it out.

You're going to have to add 10,000 hours. until people are like, dude, how do you do that, man? What's that thing you do? Why do you show up so early? Why don't you stay so late? It's got to be that. Like, that ain't change it, folks. Bitcoin's not changing it.

AI's not changing it. Ain't nothing ever going to change the fact that if you're an exceptional human being and you show up every day with exceptional gifts and then use those gifts every day, somebody is going to pay you a fortune one day. Not in the beginning they will. Everybody, you're going to be underpaid most of the time. And then suddenly if somebody says, sees that thing you do like who are you what do you do they have to be asking you these weird

questions like what are you on you know where'd you learn that like that what what what are you are you part of a church or something like what's happening that was charlie kirk by the way yeah okay like like where did he come from you know that's what happened in 10 years he worked his ass off that's what happened in 10 years and and and he was he was underpaid the entire time until the last little bit. And that's the truth about most people. They're underpaid most of their life. And then one day, hopefully you'll get overpaid.

So number one, I'd focus on myself. Second thing is I would definitely be in the real estate space. I would be looking at real estate as a place. It's not going to get cheaper. It's going to get more expensive. Can't replace it easily. People are going to become renters at scale. for economic reasons and for choice.

I would be looking at AI. I would become an AI expert. I would know more about AI than anyone else in my community. I'd probably sell AI consulting services, collect the fiat, buy real estate, and then when the real estate starts cash flow and I'd use the cash flow from real estate to add Bitcoin. And I wouldn't get married.

I wouldn't be chasing orange vaginas or any color vagina. and and and and and I would I would just focus for 10 years on me me me and you know hope to get ricks by the time I'm 35 and then start worrying about family and kids and all that build up the base to them build it upon yeah that's very interesting I kind of actually there's one thing that mainly comes to mind for that you're unbelievably gifted we're talking about skills and like honing those skills you're unbelievably gets it as a salesman a communicator um I think it's 11 books uh roughly at this point a very accomplished author.

I think that communication skills are hugely criminally undervalued for most people, that they are unbelievably useful in whatever field that you're in. Is there any like one or two pieces of advice or wisdom regarding sales communication that you can maybe impart in people to really help them level up or what they should do to level up those skills? So yeah, look, man, there's nothing more valuable than somebody. It's the top line of your income statement, your household. income is the number one line, your business income, your revenue, it's sales. It was called sales

for years and then some account it came in and said, let's call it revenue. It sounds better. Okay, whatever, bro. It's sales, income. Okay, that's the problem I have with most of these treasury companies. They have no income. They have no products. They have no services. They have no customers. They say that they're copying Sailor. They're not copying Sailor. Sailor had $75 million of EBITDA. He probably had $200 million where the revenue. at what was the original company? Micro Strategy. Micro Strategy.

Yeah. He had a couple hundred million dollars worth of revenue, a bunch of customers, recurring revenue. Okay, income. He had income. Then he converted his balance sheet to Bitcoin and then started repeating the cycle. Most of these treasure going to have no customers, no recurring, no products. Like, you need income. And income is sales.

So for those of you who hate sales, just understand you're telling the universe, I hate income. And now, what's more important than sales is an audience. Because if you're a good salesman and you have no audience, you got a problem. So I didn't know this, dude. The biggest problem in the world is marketing. I'm a better marketer than I am a salesman. And I'm a great salesman.

I say, really? Okay, yeah, tell me more. Yeah. So you need an audience, right? You guys have an audience? Yep. then if you elect not to sell your audience anything, shame on you. Because here's the deal.

If you have an audience and you don't convert them to a customer, you have an audience that will feel out of exchange. They will start to actually feel bad about the situation. The audience wants to give back to you guys. You provide tremendous value. The ones that give you something back, not just eyeballs, by the way, but they actually buy your products, your services, your hats, your merch, whatever you're you're offering they become a sponsor they actually become better you complete the

spiritual exchange as opposed to me just i go on my youtube channel and i give we have i don't know two or three million followers on youtube and i just give content there those people actually don't feel that good about good they don't feel that good about me the ones that feel best about me are the ones that say, hey, I've watched 50 of your YouTube videos. Now I'm going to call your office and buy something from you. Those have a different relationship with me than the people that just view me. So I tell you, you guys get great at marketing, get a bigger 10x your audience. And then 10x it again. And then make sure you convert everybody to a sale. It's interesting how that reciprocity does build in like a better relationship and that people

actually like to. Just like the simplest example is people like gift giving, right? And if they got something of value, they like they've some, like they're not, it's almost like you're uncomfortable sitting in an obligation or feeling like you're on the. Yeah. If I, if we go to dinner and every time we go to dinner, I insist on paying sooner or later, you will resent me. Yes. Interesting. No, 100%. Same thing with a customer, right? So you, you want to give your customer. We hit about 150 million people a year. 150,000 people buy something from me every single year. So that's 0.001%.

99.9% of my audience never buys anything for me. And I'm fine with that. And dude, sometimes selling these people is like pulling teeth. It's like getting people to invest with me. Sometimes I have to literally pull their whole front all their dental out of their face. And then four or five years later, they're like, bro, I'm glad you talk. me into that. If you're coming with something of value, then it's just a matter of just being able to

communicate it. So you were talking about how marketing was more, almost more valuable than the sales standpoint. Was there anything? Because I believe, like if I'm not mistaken, it was, I believe you were in car sales. And then we were coaching on sales as well too. And then there was the transition to marketing. Yeah. Were there any big mistakes?

Because usually experience is a great teacher. Were there any big mistakes in marketing in the early days? You're like, oh, I learned from that. And it just 10x where we went. Dude, there's been about $5 billion. Oh, jeez, okay. $5 billion of mistakes. Yeah, look, I mean, you don't have enough time in the show to talk about all the mistakes I made.

Fair enough. So I didn't, first of all, I was in sales. I sold shoes, roofing, fish, cars, HVAC, insurance. And I didn't know what I was doing. I mean, that was the first mistake. I didn't know how to sell anything. I didn't know how to greet a customer. I didn't know how to write a customer up.

I didn't know how to negotiate. That's my wife there. Probably coming here trying to steal our Bitcoin. Hello. See, even my way. Guys, don't worry about some stranger coming and stealing your stuff. Worry about your wife stealing your stuff. Empires are destroyed from within.

Make sure you marry well. Make sure you marry right. Find the one you trust. That is some phenomenal advice, by the way. I completely agree. You know, please some of the stuff we've been talking about today. Really? Okay, how about it? I'll tell you later. I'll tell you later.

Last night, last night, she said to me, she's like, I want to pay the mortgage this month. Y'all seen that video that's going around on Instagram? No, I haven't. Tell me what this one. I want to pay the mortgage this month. So she saw this thing that's going around. And she's like, Grant, I want to pay the mortgage this month, but I don't have the money. And I'm like, oh, really? I sit up. I'm literally laying down. I'm like, oh, really, you want to pay the mortgage this month? And she's like, yeah, I want to pay the mortgage this month. And she's like, yeah, I want to pay the mortgage.

I said, good. Elena, how much is the mortgage? And she's like, I don't know, but I want to pay it. And I'm like, Elena, thank you. But we don't have a mortgage. Amazing. Yeah. Oh, that's beautiful.

Yeah, so look, the mistakes I have made are so many guys. Like, then when I finally learned to sell, I thought I hated selling. I didn't hate selling. I hated it. I didn't know what I was doing. know what you're doing, you're going to hate it. If you don't know how to dance, you're going to hate dancing. If you don't know how to play paddleball, you're going to hate paddleball. If you don't know how to code, you're going to hate coding. And that's all I was doing.

I just hated something I didn't understand. And then when I committed to it, I actually loved it. It was like, oh, this is great. Dude, I can make money like this. So that was one mistake. Second mistake was I sold cars and you could only make 200 bucks a car. Like, that was stupid. Okay. And then I consulted car dealers and I was trading time for money. I became the number one consultant in the world for auto dealers and manufacturers. Wow. And it was a great business. I was making a couple million bucks a year, but it wasn't scalable.

I was basically just a prostitute. I was selling time for money. Another mistake was I sat on too much cash. I mean, bro, how long do you want me to go? I'll kill myself for in a second. Here, give me one. I'll see if you have any other questions. I do have one I want to end on as well, too.

in terms of it's quite the big stack if someone was going to pick up one of the books to improve either their marketing or sales skills which one? Man, I don't know. I mean, maybe I would get this book. I'd get the 10x rule.

10x book? Yeah, this is the one that went, it went nuclear and created like a whole movement and people getting 10x tattoos and doing 10x workshops. There was one in Dubai this weekend. We've done events where there's 34,000.

business people 10x is basically a concept of scaling and multiplying you know one bitcoin's not enough you need 10 10's not enough you need 100 if you can get 100 you can get a thousand and if you can get a thousand you know more is more you multiply multiplying multiplying is better than adding uh no of course obviously uh great i want to ask you you said that basically everything is sales ultimately you know that's what it all comes down to think one second Yeah, sure. Norris. One o'clock.

It is Jared Dillian. Tenet's one day. Okay. You got to get, push you back a second. Okay. Got to wrap quick? We'll edit that out. No, you don't need to.

All right. Sweet. Keep in real, man. Keep in real shit. Like, this is how the world really works right here. That's true. So I made a commitment to somebody. I said, push the guy back.

I like you guys. You got a big audience. And, and. But we don't want to take too much your time. But I got a personal question because I want to be better at sales. You told. me how everything just comes down to sales. I think you have really good point in that. And I feel like I'm horrible at sales. Horrible. I'll give you an example. I used to be, I used to play with an improv

comedy troupe in New York City and was kind of a tourist trap improv comedy trooper part of getting the audience is we had to go out into Times Square and try to hock tickets to tourists to come see the show. And I was always dead last in sales, dead fucking last at the bottom because they'd ask me, they'd say like, hey, is it a good show? And I'd be honest, I'd say, I don't know. It's improv comedy. There's no script. This could be a horrible show, but it might be good. I can promise you it's going to be original. But I never wanted to promise somebody it's going to be a great show when I know they're going to be in New York for only two or three days. They're here with their family. Limited time, limited budget. I didn't want to promise something that I couldn't necessarily guarantee I could deliver. And it can one be both a great salesman and also a salesman of high honesty and integrity.

100%. Okay. You know, your problem was that you weren't convinced it was a great show. Yeah. And I would say, I would say, if you asked me to sell that ticket, I'd be like, look, man, tonight, the best improv show you will ever see in your lifetime for tonight, for sure. Number one, number two, you will never forget tonight, number two. And number three, if you don't absolutely love tonight, while I wish I could give you your money back and I can't. Okay, I will give you a hug when you leave.

Okay. This will be the best. Let me just repeat this. This will be, how many of you guys are together? Four, good. I'm going to promise all four of you, this will be the best improv you see ever in your lifetime. And if you don't go, you will regret it. Can I count on you guys tonight?

See, because I wouldn't sell something I didn't believe in, Gary. Okay, now, number one, number two, even if I thought it was going to be a shit show, I would say that. because if they don't come, I don't need to guarantee anything. They won't be there. Okay. And number two, if they don't come, bro, then, you know, if they come and I tell them it's going to be the greatest show ever and they come with the idea that's going to be the greatest show ever and the expectation is going to be the greatest show ever, maybe they will actually see the greatest show ever. Yep. You know, this is what Donald Trump does so well.

Make America great again. Repeat the command. Make it great again. Make it great again. There has to be, there has to be some pitch, some promotion, some promise.

Otherwise, like, why would I stop doing what I'm doing? And Gary, I would suggest to you that any improv would be better than me sitting in my hotel by myself.

Well, that's fair. And I believe that improv is the greatest single show on earth. I mean, I genuinely believe that. Do you? Absolutely, dude. The greatest show in the world.

The greatest show in the world, the smartest, most intelligent people on planet are comedians that are working out their improv. Because I think most improv is shit, but all right. See, that was great. That right there was great, dude. See, because improv teaches people to live in the moment, And where do you get to learn that? You could hear anything.

Anything could happen. Yeah, true. And by the way, even bad improv empowers me. I'm like, fuck, that guy's fucking terrible. True. That guy must have come from an orange vagina. That's what we call back in the business. So anyway, I wouldn't sell something.

And I've sold a lot of stuff I didn't believe in. I had to get my head wrapped around why I believed it. or I wouldn't sell it. I've sold probably a billion, a billion, one point two or three billion dollars of links over the internet, digital links. And I've raised a billion, almost a billion eight for our real estate projects. This Bitcoin thing. How do you, here's the other question. How do you believe in something?

Right. Well, the first real estate Bitcoin project we did was $88 million. How do I believe in it? I bought it with my money. It was $88 million. I paid $72 for the real estate, $15 for the Bitcoin. I wrote checks for both of it, raised money. I really wrote my checks.

And then I went to my audience and said, I already bought it. It's my dog food. I'm stuck with this dog food. I'm going to eat it or I'm going to share it with you. I had no clue whether it was going to work or not. I mean, I thought it was going to work. I knew the real estate was good. I didn't know if the Bitcoin would.

It's the best performing deal that we've done in 25 years. Wow. So then I did a second one. Then I did a third one. Then I did a fourth one. Right. So you got to believe, man. You got to believe it.

Otherwise you can't sell it, particularly if you're an honest person. And you look like you're an honest guy. See, I'm a good actor too. But I genuinely do believe in our company in Bitcoin mentor. Like I know the people. We've talked. I believe in the people. I believe in the product.

So I can get behind that. I guess maybe I need to work on. on finding things to better understand that I can get behind. And maybe I'll get there at some point. But for my company now, Bitcoin Mentor, I'm on board 100%. I love it. That's just me. Then your job, your job then is to make sure, how many, how big is your audience?

We got about 380,000 subscribers here. So we'll get a couple thousand watching the Pit podcast for sure. Dozens of listens. Your next target would be you guys should sit down. That should be your next target. How do I go from 380,000 to 3.8 million viewers? Agreed. Okay?

It shouldn't be how do I go from 380 to 400. You're going to get to 400. You're just, you're going to get to 400. It's like, how do I get to 3.8 now? Okay. How do I reach another audience? What do you guys have to do to get that bigger audience? And how do I scale that out?

Then what am I going to sell them in the process? Why shouldn't you sell them? I can't think of a reason not to. I think we offer a great product and a great service. Exactly. So they're going to buy something. Your audience is going to buy a shit for me. Some of your audience is going to come invest with me.

Great. Okay? If they don't, they're going to go to Starbucks. They're going to go to McDonald's. They're going somewhere. People are moving money, right? They're moving money to somebody. And so I just got to figure, how do I get in that ecosystem where they want to move some to me?

And not just do it once, but twice or three times or four times. I absolutely love it. I completely agree. I'm kind of maybe I'll see you at one of the Bitcoin conferences there, Grant. You can tell me some insider tricks for texting the views to $3.8 million in person. We've taken up a lot of your time, hugely appreciate it. Please do tell the audience, where can they go to check out the investment projects, follow you, all that fun stuff?

Yeah, cardonecapital.com is where our current real estate Bitcoin fund is open. And again, just I have, what are we in September. I probably have another two weeks to talk about this before I might have to go quiet on it. But the goal is to take these companies, these 12 real estate Bitcoin funds. We're going to wrap them up into a public company. We already have a target. Actually, had a meeting this morning about how to do this when I realized I had a call with you guys. And the goal is to create the first real estate Bitcoin public company traded on NASDAQ that people can trade in and out of.

It's going to provide liquidity for my investors. and it's going to, I think this is going to be the beginning of changing the way people invest in real estate forever. I believe in the future, people will not buy real estate by itself. They will buy real estate. They will stack some coin on top. They will integrate and hybrid the two together. The two together are actually better than separately. Some people would argue with me on that, but we could have a long argument about it.

and then become a public company when it publicly traded, then the real estate becomes liquid and the Bitcoin becomes liquid where you could sell tiny shares of it rather than dismembering either one of them. So I'd love to know from your audience, by the way, they can find it in Cardone Capital, but I'd love to know from your audience and comments, this is a trick, is what do you think is better? The real estate or the real estate and the Bitcoin together? Or the Bitcoin by itself.

You'll get a bunch of input on this. Hey, you. Yes, you watching the Bitcoin price movements and the latest exciting news. It's awesome to stay informed, but the real power of Bitcoin comes from taking control. Don't just watch, take action. Head over to btcsessions.ca slash learn for free step-by-step tutorials that guide you through every major skill you need to know. plus full video playlist for deeper dives on any topic you like. And if you're ready for the ultimate fast track,

scroll to the bottom and check out Bitcoin Mentor.io for premium one-on-one experience with my team of Bitcoin experts to ensure you get it right the first time. Don't wait, secure your Bitcoin future today. Hit the link in the show notes or scan the QR code on the screen. If you enjoyed this episode with Grant Cardone, please do like and subscribe and check out the previous episode with Tomra Strolight on the controversial opertern changes.