Business Innovators Radio - Business and Marketing Insights with Nicholas Loise and Marco Salinas: First Episode

Episode Date: September 13, 2024

Welcome to the inaugural episode of the Sales Mavericks & Marketing Rebels Podcast, hosted by Nicholas Loise and Marco Salinas! In this kickoff episode, we dive deep into the essence of authenticity in sales and marketing and unveil the immense power of podcasting for business growth.Nicholas Loise, co-host and founder of the Sales Performance Team, kicks things off with a nostalgic nod to the 70s, discussing the yacht rock classic that sets the tone for today’s conversation. This introduces a discussion on how people have found connections—from newspapers to modern platforms like Tinder and Craigslist—highlighting the evolution of networking and its importance in today’s business landscape.Marco Salinas, head of Pina Colada Marketing and Pina Colada Podcast, joins Nicholas in exploring the world of podcasting. They emphasize that in an age where honesty and transparency are paramount, podcasting offers an unparalleled medium for business owners to connect deeply with their audiences. Referencing thought leaders like Gary Vaynerchuk, they advocate that every business owner should consider starting a podcast.The hosts aim to build a thriving community of entrepreneurs and sales professionals. They discuss how every podcast episode can provide profound insights into niche subjects, making it an invaluable tool for business growth. Marco touches on the “Pina Colada principle,” emphasizing the importance of nurturing existing clients through repurposing podcast content.Nicholas Loise shares his journey, highlighting his time at GKIC and the foundation of the Sales Performance Team. He discusses the distinct roles of entrepreneurs and small business owners, emphasizing innovation and continuous diversification. The conversation is a candid reflection on what it means to be authentic in networking and sales, noting that genuine connections often yield the best business opportunities.Ending on a high note, Nicholas and Marco encourage listeners to dive into the world of podcasting, offering tips for first-time hosts and underlining the importance of good communication and positioning in branding. They outline upcoming plans to bring inspiring guests on the show to share their entrepreneurial journeys.Join us in this episode to learn how embracing authenticity and leveraging podcasting can transform your business strategy. Take the first step in becoming a sales maverick or marketing rebel by tuning in now!Show Sponsors:The Sales Performance Team, founded by Nicholas Loise, is dedicated to helping small businesses and entrepreneurs excel in their sales endeavors. They offer an array of services including sales playbook creation, sales team management, and outsourced sales support. Their primary focus is on improving sales processes and systems to drive performance and results. By leveraging their expertise, they equip businesses with the necessary tools and strategies to enhance their sales operations and achieve sustained growth.https://salesperformanceteam.com/Pina Colada Media is a full-service Podcast media agency dedicated to empowering business owners with top-notch podcasting services. Marco Salinas, the mastermind behind Pina Colada Media, runs his team with precision and creativity to help you reach your marketing goals. From creating dynamic sales pitches to helping businesses harness the power of podcasting, Pina Colada Media stands out by creating compelling content that engages and converts. Their expertise extends beyond tech industries, with a strong affinity for aiding thought leaders, entrepreneurs, and non-tech businesses in amplifying their voice through tailored marketing strategies.The secret behind Pina Colada Media’s stellar success lies in its unique approach, aptly named the “Pina Colada Principle.” This principle emphasizes nurturing existing clients and repurposing podcast content for emails and newsletters, creating a cohesive and continuous engagement strategy. If you’re an entrepreneur looking to elevate your marketing game, Pina Colada Media is your go-to partner to navigate the ever-evolving digital landscape. Visit their website today to learn how they can help you make waves in your industry.https://www.pinacoladamedia.com/Sales Mavericks and Marketing Rebelshttps://businessinnovatorsradio.com/sales-mavericks-and-marketing-rebels/Source: https://businessinnovatorsradio.com/business-and-marketing-insights-with-nicholas-loise-and-marco-salinas-first-episode

Welcome to Sales Mavericks and Marketing Rebels, the show where bold business owners, savvy entrepreneurs, and sharp thought leaders push boundaries, challenge conventions, and redefine success in sales and marketing. And now your hosts, Nicholas Luisi and Marco Salinas. Hey there, it's Nicholas Luisi, your host of the Sales Mavericks and Marketing Rebel podcast. I am with my co-host and back in the... Back in the house shop, the great Marco. Marco is also runs Pina Colada marketing and Pina Colada podcasts,

and he is the host of this show as well as the person that makes everything happen. Listen, if you are looking to get a podcast going and you should, if you are a business owner, if you're a sales maverick or a marketing rebel, you should be in the podcast space and we're going to talk about why. And if you don't want to deal with all the headaches and do it at all your reach out to Marco, but most importantly, reach out to Pina Colada marketing and Pina Colada podcasts. They are the best in the business. They take care of everything that you need to have done and just cool guys.

You know they're cool because they have the name Pina Colada in their title. And anybody that has Pena Colada, tequila, bourbon, gin, you name it, in their title is all right by me. So grab your beverage of choice. It can be a Pena Colaola. which I highly recommend you do because it's 5 o'clock somewhere, as the great Jimmy Buffet said. So grab your peanut colada, grab your coffee, grab your Red Bull, grab your green tea, whatever you're going to have. Buckle in because this is our inaugural show. It's going to be fast and furious, but it's going to be fun.

And thank you in advance for being part of our audience. Yeah, absolutely. So, hey, good to have you here. I probably messed up 15 times on the name. I probably messed up 15 times on why we're doing this. But, you know, you do podcasts for the business. You are in the business of making podcast hosts really great. You and I are geeks on all things, sales, and marketing.

We could talk about it all the time. So he said, why not just create a podcast? And built a little community, build a little community of Dan Kennedy heads, right? Dan heads, as I used to call them when I was at GKIC. Build a little community of renegade entrepreneurs. And talk to some of our friends. and talk to some of our new friends, right, and some old friends about marketing and sales. And so, you know, this is, this is fun. So welcome aboard, Marco.

Thanks so much, Nick. No, that was an absolutely epic intro that you gave. And again, before we hit record, I was telling you, there are no mistakes with podcasting. I mean, this is what, one of my main reasons for loving this world is because people, consumers, business owners have have kind of figured out especially i think after covid nick that you know the media is not quite as truthful as we thought it once was right sure and people have really turned to podcasting for more honest transparent raw information um not to say that there's not BS out there in the podcast world but at least you at least you got a chance right at least you got a chance of getting something real in the podcast world whereas when you're watching the news

you're just pretty much telling yourself, this is just a bunch of crap. This is a bunch of BS, man. And so podcasting has really given us that avenue, that channel, to have our own voice, to have our own platform, you know, to be able to also, you know, sub down into the categories that we enjoy the most, right? That's the other beauty and benefit of podcasting is you can go pretty deep, you know, in your niche and the things that interest you. And so here we are sales mavericks and marketing rebels, right?

That's the name of the show. That's what we're talking about. That's who we're focusing on. The majority of people that know you, Nick, especially as well as myself, all of us tend to spend at least a little bit of time studying these subject matters, right? Diving into this stuff because we actually care. We actually care about these matters. There's a lot of other business owners that kind of just do things maybe from their gut. and they don't really care to spend that time to learn.

But that's not really the people that are in our network, is it? No. And you know, it's interesting that you say that. If you think about a guy that we both love and really poor over all his body of work, which is Dan Kennedy, he, you know, his mantra is you are not the butcher, the baker, the candlestick maker, you are the marketer of your business, right? Yep. So every business owner needs to have that, let's call it,

switch. And, you know, listen, quite frankly, people were going to pay homage to Dan because he's the best and the brightest in the business. And his body of work is one that, you know, will stand to test time. And that alone is worth kind of sitting some in and let it marinate a little bit. As a business owner, if you are not 24 hours a day thinking about sales and marketing, if you're not in that space or just absorbing that and looking at what's new, what's proven, right? What is working, you're behind. You're behind the eight ball. And as a business owner, as we start talking about, right, it's one of the genesis

for peanut clotted media is you should have podcasts, right? And we're going to talk a little bit about not just the podcast, but also utilizing YouTube and why, you know, obviously we're a video-driven society, but really how to maximize a space that is, I probably, my prediction is it's going to blow up even more so. Sure. And, you know, Marco and his team know all things about podcasts. You just share with me today that, yeah, sure, podcasts are on the Apple, right, the Spotify, the thousands of others, and I'm going to, you know, forget half of them.

But really where podcasts are being absorbed is they're being absorbed on YouTube. That's right. And, you know, you talk to young and old, where do you go? for information. Probably first is Google. Second is YouTube. Third is Amazon. Right. So I'm talking my dad about something. He's like, yeah, I'm going to do YouTube it. You know, like, okay, 82 is the YouTubeing it. Expect that for my 23-year-old daughter. Right. But, you know, so you got to be in it. Right. But, you know, the one thing, I think you're of the belief, Marco, that everybody should have a podcast. Is that a fair statement? Every business owner should have a podcast?

I really do believe that. And I think that, there is a podcast for every niche, for every business niche. I'm going to give a shout out to another great out in the media world. His name is Gary Vaynerchuk, Gary V. And I subscribe to a lot of his beliefs as well. And he's one of the first ones that I heard. And he's always ahead of the curve. I heard him probably a decade ago talking about how every business needs a podcast.

You know, so he's always ahead of that stuff. And here we are 10 years later, and it's still extremely relevant. I think his case has been proven time and time. over and over again. Now, one of the cool things, though, is that he's always mentioning that whatever your podcast is, make sure that you're not just only talking about your interest and what it is that you serve and what it is that you sell. Make sure that you broaden it a little bit and make it also about your guests. So that's going to be a big component of what we're doing here, Nick. We're going to invite, you know, talented minds, smart entrepreneurs, people again that

come from Planet Dan. And we want to hear their stories. Because one of the best things I think you'll agree, Nick, is that every entrepreneur has a story, right? Everybody's story is a little bit different in this world. And, you know, I'm just excited to be able to get these people on and learn from them and hear about their journey because, again, it's unique. Everybody's is unique, right?

I love it. I love it. Listen, in less than eight minutes, we've dropped Dan Kennedy. we've dropped entrepreneurship, we dropped Gary Bannerchuk, right? And if you think about Crush It, which is first book, right? A lot of people, you know, that's one of the best marketing books. I remember, you know, probably in my bookshelf behind me, it is underlined, it is tagged, it was phenomenal.

And I think he started out with Wine TV. And he gave the analogy, right, of, you know, selling a case of X amount of, let's say, at a Burgundy or Bordeaux, right? And he said, I can run an ad. in the New York Times, right? I could get a billboard and he cost the cost of it. Or I could do one Twitter, now X, excuse me, right? So one X post.

And he said, here's the case study. Here's how many cases I moved at a part. And so it's just the power of social media, but also the importance of, you know, his first channel was Wine TV, I believe. You got it right. Yeah, yep. And he used the power of this to sell product.

That's right. And as the Sales Maverick and a marketing rubble, you know, we salute our flag to that. And we like, that's awesome. That's correct. And that that is, you know, such a thing. So here we are. We are going to sing the prices of really smart entrepreneurs. We're going to bring them on this show, right?

This is our first show just for you guys to get to know us. But we also has a good copywriter knows. And we always have been taught. You have to have a good backstory, right? You have to have a good branding story. You have to have a good story of why you're doing what you're doing. And we got together. And we love geeking out on all things, sales and marketing.

We love talking about it. And so we said, well, if we're doing it, let's bring some of our cool friends on. Let's learn from what's going on. Best and the brightest. Let's pay homage to those of the past that have got it here. And so we'll try to do as much as that as we possibly can. But also, really, as listeners, we want to provide you with huge value. And so it's something that we used to do all the time is we used to use the phraseology,

what's working now. And this is going to be what's working now in marketing and in sales. And it really all starts with the marketing or the top of the funnel, if you will. And I think, and I'm going to go bold on this statement, Marco, is, you know, I think nowadays when people hear the term marketing, they think tactical, right? They're good, they think as CEO. Right. They, you know, and they don't take a step back and think about the holisticness of the customer journey, right, or the prospect journey.

And really, what is your branding? And we're direct response marketing guys. Listen, so that's the first and foremost with that. But, you know, branding is a byproduct of really good communication. That's right. And really good positioning. And as a business owner, you got to do that and be thinking of that. Because if you don't do that, then it's a race to the bottom and it's all about price.

That's right. If you're not differentiating yourself in the marketplace. And my guess is Pinacolada media really focuses on, you know, how do you deliver such a huge value and service to the marketplace that, you know, prices of issue because the fact that you take care of all these headaches that one has to do it doing a podcast. Because let's be honest, folks, if I didn't have Marco, I wouldn't get this going, right? You know, you just, it's just too hard of work. Now, I love it. I love doing this. I love teaching.

I love creating an environment of really like-minded entrepreneurs. and marketing experts and sales experts like we did at GKAC and now we're doing here at this podcast, but I wouldn't do it because you need somebody to do all the back end stuff. And Pina Colada media takes care of all that for us and takes care of all that for their customers. Because just creating the information is the easy part, right? Just doing this is fun, right? But getting it up on the YouTube's of the world and all the different things and branding it and putting it out and pushing. it out. That's right.

Is so important. Yeah. No, you're right. There's a lot of nitty-gritty, Nick. There's a ton of steps. And that's where people burn out. And, you know, there's a, there's a statistic that we throw out a lot is that the majority, I think 90% of podcasts only get to episode seven. Really? Only get to episode. 90% of it. Our goal is eight, right? Once we go, now, it's all uphill, right, or downhill from that. So they only get to seven. That's a fascinating staff. That's right.

And how long is the right amount of time for somebody to have a podcast? You know, what's the amount of listening time? What is the average listener? Yeah, it's usually somewhere between 20 to 30 minutes is that sweet spot for most people. So like a TV sitcom, those that remember what a sitcom is. That's right. It's interesting, though, because it's either one extreme or the other, you're either doing a short and sweet, Nick, or you're doing the Joe Rogan three-hour podcast. You know, it's one of the others.

So, but generally speaking, people want to squeeze these things in if they're, if they're driving to the grocery store, if they're going for a jog, you know, you can squeeze this in in and 30 minutes and you can get your value and you're in and you're out, you know. And so we try to follow that formula. And what other tricks of the trade should a first time podcast creator have up their sleep? Well, I think, again, one of the biggest issues is people want to make the show a little bit too much about themselves. right so um i i i'm a mortgage guy right and so then i've got the mortgage something podcast and i just want to talk nonstop about mortgages um the majority of people are not going to want to just hear 24 seven nothing about mortgages right so that's where you should go a little bit more broad and you should make it more about the such and such business podcast right and you should bring in centers

of influence onto your show that are in the business world um now we we have the luxury of niching down just a little bit with our sales and marketing topics here because the business owners that we know and that we want to invite on the show happen to also be big, you know, big fans of the same material. So we've got an endless supply of people to talk about these things. But, you know, if you run an HVAC company, you're not going to want to just talk about, you know, how to fix the air conditioner every single week, right? People would get bored of that pretty quickly. They would tune out pretty quickly. So you've got to be a little bit more creative. and you got to make sure that you're attracting people that, you know, that you can connect with and that you can network it with.

I think that's the big thing, Nick, people don't realize what a great networking tool podcasting is. This is how you get in front of people. I think it's a lot better than going out to the old, you know, Wednesday night networking event downtown and what have you, because this is a lot more laser focused. You know, I agree. And, you know, think about it, we've all betrayed personality and copyrights. be yourself too, right? I assume is one thing and, you know, kind of, you know, be real. And if you think about those networking things, they're just exhausting, right? And you end up

with a pocketful of cards and listen, you know, show me somebody that's actually written any business from one of those things. Now, it's a great way to be out and about, right? And after, let's call it the post-COVID world, we were kind of tied into our inside. And so it was good to be out and about. And they're fun. And, you know, I enjoy going to them. you know there's there's some interesting niche let's call it networking businesses if you ever studied that i did a little study on that there's there's there's some really big companies out there or just some niche ones there's two guys in chicago that have now seven different networking groups that they run you know by topic well cannabis yeah uh

real estate, women entrepreneurs, small businesses, the general one, they've created such a business out of it. It is fascinating. Wow. And it goes back to what we talk about, right? Because we are talking about the name of the show. It's all about sales and marketing, right? So marketing rebels and sales, mavericks.

But we also want renegade entrepreneurs. We want people that are entrepreneurs. And to me, there is a difference between an entrepreneur and a small business person. An entrepreneur is crafty and is always coming up with different. product lines and services and businesses to maybe sell to their entire, you know, they kind of build up a little mini enterprise. That's right. And to me, that's the third leg of this stool.

We can only have two legs, but the stool will tip over. So it's really all about small businesses or entrepreneurs that think renegadely about their sales and markets, right? And that's how they get to their next level. Hey, Nick, if you don't mind, let me jump in on this. Yeah, go ahead, please. I really want to ask you this question. And so I think all of us that were on planet Dan, obviously we know that there were some big changes in that world.

You know, Dan almost lost his life. And then there was another big major buyout of, you know, the GKIC assets and the program and magnetic marketing and all that. And then a lot of people were saying, well, where did Nick go, man? Because Nick was my go-to guy. You know, he was my sales guy. You were so heavily involved in that world, right? And you are still heavily involved in that world. And I know you've probably had some one-on-one conversations with a lot of people.

You've probably bumped into some here and there. But can you get us up to speed on what is Nick Luisi up to these days? I happen to know that you've got something called sales performance team that you're working on. That's your big project right now. Can you tell us a little bit more about life after GKIC and what you're doing with sales performance team? Yeah, sure. Well, thanks for that question. Yeah.

So, you know, obviously, you know, loved every minute I was there. And while I was there, we created a, you could kind of see two of the programs above my head there, which was no BS management of a sales team as well as sales mastery. And we also at GGSC kind of created a, you know, looking at your sales processes and systems as a business owner, right? Because the world real of marketing is one thing, but it's part of the equation, the other part of the equation to get the money into the into the proverbial cash register you need a sales process and systems. And we used to do a lot of work with some of the members on helping them create their sales process and systems.

And so I kind of just spun off after GKC and after Dan had gotten better, right? I didn't want to bounce out of there while Dan was sick. And I kind of just wanted to, you know, make sure that the place was in good standing. I had eight years of my life there. I created by demand because people were asking for it a company that was sales performance team. And basically what we do is we go inside and help small businesses and entrepreneurs either create their sales playbooks, create their sales processes and systems, or at the highest level, help them manage their sales teams. Because a lot of times sales is a dirty word in the organization, though they need it, people don't like management.

managing sales teams. And you really have to do that. So I have a team. I have a team that help me. I have coaches that work with salespeople and listen to sales calls and give feedback. I have an outsource team in the Philippines that a lot of times we do reactivation campaigns for past customers or lead generation or whatever it is, get people to events. So I do a lot of work with past and present members of the magnetic marketing world, the GKIC world, as well as a new friends, right, and new customers. But it's really all about how to help people get to their next level, which is really putting systems and process in place and having really, really, data-driven sales teams to help them grow their business. And that's what we do. And we love

it. We have a lot of fun. We're starting to get into some other things. The company first started where I thought I was just going to be helping people write their sales playbook. It quickly morphed into more. We also did some outsource selling. That is kind of a product line that we bounce back and forth and only do that for very specialized people and friends of the family, if you will. Okay. But we are starting to get more involved in helping entrepreneurs and small business people do

recruit sales people. That's actually a fast-growing business line with us because, you know, listen, the average sales recruiter is just throwing candidates down your throat. We take a more holistic approach and make sure that, A, they can't sell, B, they can sell in your environment and we'll stick around and help you. So that's what we do. Thank you for that. And its sales performance team is our thing.

And listen, go online and sign up for all of our goodies. We wouldn't be a good GKIC marketer if we didn't give away a lot of free stuff and a lot of good content. And it's a good way to start the conversation. Thanks for that. Absolutely. So hopefully if people know, no, no. I'm still around. I still love the place.

Still wave the flag of Dan. You can see, got a picture of Dan and I behind. Got the Dan Kennedy Bopalhead, the no BS stuff. So it's all there, right? It's all, you know, still got 365. You can look around my office and, you know, the binders. I was a student, first and foremost, and a practitioner. So the binders are all still around here, and you name it, I got it.

We were joking about, you know, go in my basement and go in my garage. And, you know, I haven't digitized anything yet. it's still in binders and it's still in paper yeah absolutely well listen i'm going to follow that up with my own personal um experience with you nick is that um if you know when i was on really heavily active with uh gk i see before the buyout um i kind of feel like those are a little bit more of the glory days because we were you know it wasn't quite so big yet you know and it was just kind of all the diehards um just kind of that that small collective group that was just really all about the Dan Kennedy stuff and it was it just felt like our little corner of the world but um any any

experiences and interactions that I ever had with you were always just um top notch man I mean you you took great care of myself and I'm sure that anyone and everyone that knows you will feel the exact same way I always felt like Nicholas Luisie was kind of that hidden gem within the organization you're you're you're you are a pretty low key guy but that doesn't mean that you don't um have a a absolute ton of knowledge. And again, you got to, you got such a great experience, Nick. You got to rub shoulders with some of the best of the best, right? You were like a sponge around the greats.

Well, go ahead. Keep going. I love it. I'm humble, right? I'm firstborn, right? And Catholic, so I'm humble, right? But keep going. No, but yeah. So, I mean, that's just the general thing.

I just, I want to really point out that that you're not. and everything that you're bringing to this podcast is really, I mean, it's extremely valuable. And so anybody that knows you already loves you because you've always conducted yourself so well. And that was my personal experience, again, as just a regular old, you know, gold or diamond member of a GKIC. And so I'll give myself a pat on the back by saying I felt like I won in finding you and really, you know, seeking you out because you are. one of those that's very low-key, but, you know, your value that you bring is immense. And so I'm very humbled myself and grateful that you and I are working on this project together. Well, thank you. You're very kind and you're very, you're very gracious with your praise.

And I was thinking you said I was a hidden gem. Well, we're going to have to reach out to Mike Stodola, who was the jewel of GICC, right, and get him on the podcast at some point. But it was a great team. You know, the beautiful thing was we had great. members. We had great customers. We had a great team, right? Tharcy, one of the smartest people, Dave D, you know, a phenomenal person. Mike Stodola, oh my gosh, you know, that guy is a marketing genius. I had great salespeople, right? So as a sales leader, that's 99.9% of your battle is getting

really good talent. So I had a great sales team. We had a great customer service team. You know, and, you know, we had some of the best product producing people in the world with this first one being Dan Kennedy. So it was, thank you for that. And it's still going, right? I think they're doing a great job, you know, introducing it and growing it. And it's right. You know, it's, you know, different approaches, different places of time. We were owned by a priority equity group for the majority of my time there. Right. So that's got conflicting desires. Ideologies, yeah. Ideologies, right? And maybe we'll do an episode of now that I had you got some distance, what would I have done differently? Yeah.

There's a lot of really good marketing and business ideas that I think, now that I think about it, and I've shared those publicly, things I would have done differently. So that's a great episode that we'll do one time. But, you know, listen, it's still going strong. You got you really good entrepreneurs that have been birth from it, I think, right? And I, that was always my favorite of that. And you think about yourself. you haven't always been in Pina Clawda Media.

That's right. So you've had a couple different adventures of your life. So, you know, that's a typical entrepreneur, right? Right. You create different ventures based on what the market is asking for and you're seeing. And, you know, we're so thankful to have Pina Clawda Media as part of us and producing this phenomenal show for us and helping us get it off the ground and running. And, you know, who do you like to work with at Pena Claude Media? So that's a great question as well, Nick.

And again, I appreciate the plug. Yeah. Right now we're looking for businesses that want to differentiate. A lot of the people that we've been working with are in industries that don't typically have a podcast, actually. So the great majority of podcast production companies that are out there, they all seem to go after people that are in the tech space. You know, I've got a little tech startup and I want to get the name out there. But then it kind of starts going back to the stuff that Dan talks about where too many people are just all doing the exact same thing, right? A big part of what I learned from Dan was to really just try to go against the grain and be different.

And so we tend to look for businesses where they don't necessarily always have a podcast in that particular niche. And so now they're the only ones in that environment that are putting out content and doing something a little bit different and a little bit unique like that. So that's always fun. But it's not to say, of course, that we don't still work with, you know, thought leaders and entrepreneurs and brand builders and these people out here that are authors and, you know, doing big things in the marketing world. They tend to just kind of already understand that you need a podcast. You really do.

And in those cases, it's more of, well, let me just take all the annoying and boring stuff off of your hands, right? And so we jump in and we take over those tasks. But I'm really trying to find businesses that are not really. in the tech space, you know, so Main Street businesses that are out there or, again, other other smart marketers that know that there's value in producing content, putting content out there. And if you don't mind, Nick, just a quick story on the name, on the Pinoa Colise, if you don't mind. I developed that after listening to the song. We all know the song,

right? It's a really important song, and I've always loved it. And, you know, I'm Well, give us the name of the song because I might have a different one. I'm like, do you like Pinacoladas is the one that I'm thinking of? The song is actually called us. Believe it or not, it's called Escape. That's the name of the song. Okay. Everybody knows it as a Pinia Colada song, right?

But there's almost a moral to that story. If you pay attention to the story, the couple had really grown apart. And the husband ends up putting out an ad in the paper and he's looking for this dream woman of his. And do you like Pinacoladas and having walks in the beach and doing all these things, right? And then the long story short is that he finds a woman, they meet up and it ends up being his own wife. And so what's the story there is that you've got a lot of value right next to you, but you've got to make sure that you're paying attention to it and nurturing it, right? Otherwise, you can have your dream person right there by your side and you're imagining somebody else out there and not even realize what's right there by your side. And I feel like that applies to businesses more than ever.

Because my number one thing with businesses is that they want to focus on buying and finding a new client. And they don't nurture their own existing client list. That's who they ignore. And that's where I kind of pulled that in from the Pena Colada story. I call it the Pena Colada principle now, which is that don't forget to give attention to the person that you've already committed to, which is your existing client. And when you have a podcast like this, the first thing you can do is to start taking this content and dripping it out to your existing client list, right? That's the very first thing you should do is let your own people know that this is what you're doing and stay in front of them. So that's kind of the general idea.

And that's where I pulled in some of the Dan Kennedy marketing stuff into what we're doing with the podcasting is it's just a great resource to create content and make sure that you use that content to repurpose it into emails and to news. and then the actual video itself and audio itself to stay in front of your existing list, as well as to put it out there to find new people as well. Love that. Love that song. I mean, who is? I mean, that's a, that's a classic. Classic. Classic. It's a song. It's a yacht rock song, right? A boat rock song, whatever they call it nowadays. And, you know, who doesn't love that song and who, you know, didn't love the ending of that? And, you know, there, we, there, There are those that are going to be listening to is maybe a little younger than us, right?

So, you know, there was a thing that was called a newspaper, and that's where you put ads out to find somebody nowadays. It's Tinder and it's other things. You know, I know. But, you know, that was how they did it. And then there was Craigslist. So, well, my friend, I learned from the best, and you're one of the best. You said, keep it under 30 minutes.

We're at that 30 minute mark. Once again, we want to thank you for everything that you do. We want to thank our sponsor, which is Peanut Cloud. of Media, which you just heard the backstory for and the Genesis story for. So any good marketer needs to have a branding story, Pina Colaida Media has one of the best. If you want to learn more about us, please go to online of pina collada Media.com. If you'll learn a little bit more about sales performance team,

hit us up at salesperformance team.com. We will see you on the next show, folks. Thanks a lot. Have a good one. Thanks for tuning in to Sales Mavericks and Marketing Rebels. If you enjoyed today's episode, be sure to subscribe, share, and leave us a review. Keep pushing the limits in your business. And remember, the Mavericks and Rebels are always ahead of the game. Catch you next time.