Business Innovators Radio - Carlos Rosario Shares His Secrets to Business Growth through Marketing and Pre-Sales Strategies

Episode Date: May 15, 2023

In this episode of Business Innovators Radio, host Marco Salinas interviews Carlos Rosario, a marketing and sales expert who has been in the game for over a decade. Carlos shares his journey from working in the finance department of the auto industry to becoming an entrepreneur in the sales and marketing space.Throughout the conversation, Carlos provides valuable insights into business growth strategies, marketing, and sales strategies. He emphasizes the importance of understanding your target audience and their pain points to create effective marketing campaigns. Carlos also stresses the significance of building relationships with your customers and providing value to them, rather than just trying to make a sale.One of the key takeaways from the episode is the importance of content marketing. Carlos explains how creating valuable content that addresses your audience’s needs can attract and retain customers. He also shares tips on how to repurpose content to reach a wider audience and maximize its impact.Another valuable lesson from the interview is the significance of having a growth mindset. Carlos emphasizes the importance of constantly learning and staying up-to-date with the latest trends and strategies in the industry. He also shares his personal approach to learning and consuming information, which involves taking notes and summarizing key points.Overall, this episode is a must-listen for anyone looking to grow their business, improve their marketing and sales strategies, and stay ahead of the curve in the industry. Carlos Rosario’s insights and tips are practical, actionable, and based on his personal experience, making them all the more valuable.To learn more about Carlos please follow him on his social platforms:https://www.facebook.com/FocusedLifeTweets by focusedlifehttps://www.facebook.com/groups/767285213340908Source: https://businessinnovatorsradio.com/carlos-rosario-shares-his-secrets-to-business-growth-through-marketing-and-pre-sales-strategies

Welcome to Business Innovators Radio, featuring industry influencers and trendsetters, sharing proven strategies to help you build a better life right now. All right, and welcome back to another episode of Business Innovators Radio. I'm your host, Marco Salinas, and today I've got a very special guest joining us. His name is Mr. Carlos Rosario, and Carlos is someone that I have actually known for some time now. and he is kind of in the similar space that I am. We're all kind of nerds of marketing and sales and all this kind of fun stuff when it comes to helping businesses grow. And so anytime that I get to have someone on my podcast that's, you know, into the same stuff that likes to geek out on business growth strategies and marketing and sales strategies,

man, it's always a very exciting day for me. So just real quick, before I officially give you that intro card, Carlos, let me just mention just a quick, you know, a little bit about you here. Carlos has been in the marketing and sales game on his own for about 12 or 13 years now. He got started around 2010, 2011. Prior to that, he was in the finance department at, you know, I guess I could say in the auto world, in the auto industry. I'll let him kind of touch a little bit more on that. But now Carlos is doing a mixture of things, all kind of revolving around sales, marketing, copywriting, and just,

general ingestion of amazing business content. Because as we were mentioning before we started recording here, I have received a tremendous amount of just golden nuggets and information from Carlos over the last, you know, 10 years or so that we've been connected online together here on Facebook. Carlos is always, always dripping out amazing information that he finds because he's obviously consuming a lot of information on his site. But I love the way he takes sometimes complex.

stings and then he spins it in a way where we can all understand and it's not so so difficult for us to to you know to digest so anyways enough rambling on my part carlos. Carlos welcome to the podcast my brother thank you so much for having me man that was off of Mitchell man you got a better I'm gonna have to record that or write some of that now I think well I think what I'll do is I'll make a little video sound bite of that so you can so you can put that out anyways anyways yeah so everything I said was true, man. There's no, there's no bull crap there. I mean, I am honestly, like, speaking from personal experience, I've been connected with you for a while. You've been sharing all kinds of amazing things. And I've been able to get my hands on some incredible content that I was able to turn around and, in turn, you know, dive into it myself and then pull out all kinds of great information from that myself. And I'm thinking, I probably wouldn't even have come across this had I not. being connected with Carlos. So, I mean, really, truly and honestly, you've added a ton of value in my life, man. And so I just wanted to kind of get you on here so we could pick your

brain a little bit. I want to know and learn a little bit more about your background and kind of what you're working on today. Does that sound good, Carlos? Absolutely. Right now, man. Thank you. Yeah, for sure. I'm done. And I'm so glad and honored that, you know, some of the stuff that I share is useful to somebody's had. Absolutely. Absolutely, man. So let me ask you this. I mentioned just a moment ago that you came from the auto world, and now you are doing a lot of things in the sales and marketing and pre-sales world. But tell me just a little bit about maybe a little snippet about your time prior to becoming a business owner or an entrepreneur,

how that went down. And then talk to me a little bit about that transition into doing what you do now. Yeah, I don't necessarily feel like that was an entrepreneur. I'm definitely a freelance business owner, but I'm changing that to Spada. There's a lot of changes that have gone. And just kind of like I told you before you started recording, you know, I came from the sales where I went to college. I went to college in Hawaii.

The further place I could think of will still be in the U.S., you know, trying to go up and do all these things. You know, even though I went to college, I don't think it's a necessity right now in the day and age, unless you're going to be like a brain surgeon or something or something like that. and we live in some crazy times though we just say but my journey to you know to exit and trying to get out of the quote unquote rap race world was happened you know after I left college uh moved to the to the Bay area uh I got into the car well because I didn't know what else to do with you know at that time oddly ironically I graduated a degree in entrepreneurial

studies whatever that was right yeah That sounds sharp, man. I like that. I never heard of that. I mean, I didn't know that was available at the college. Yeah. Yeah.

I didn't either. It sounded cool, too. But when I had a buddy who was actually, he was from the Bay Area, so he was like, you know, I can get your job in, like, in, like, what's the name? It's a rent, a car rental. companies. One of those, I think it was

okay. Well, anyway, I know, I know, I'm trying for this thing. So if you want, you know, once I get on board and get you in,

and I was like, cool, how much are they doing? He's like, how much of the day? He's like, wow, that sounds like,

awesome, you know? And I was like, what should I do in the meanwhile? Because I had a baby on the way and just rushed into into, into some booboo to in this new city. And again,

I, work for a car dealership with a shop. I'm not sure if you're going to go out. Yeah. Yeah. And, you know, long story short, after my first year, I mean, more than I was going to make working with this kind. I was just waiting, waiting around the same, you know, I mean, next to a hundred grand a year. Yep.

And I was like, wow, you know, where to go? First off, number two, I can, you know, I have to do this for a while. And the car world taught me a lot. It just taught me a lot. the process itself wasn't very difficult. It was just being nice, knowing a little bit about the cars and just a little bit, right? And just simply give me good customer service

and help you to make the decision. And thankfully, somebody that I work for, so, you know, potential in the, and he elevated me to the finance department and I had done a different deal with shape. And I stood there for like seven, eight years,

something like that. And I learned a whole bunch there. until the, you know, the Greek recession kicked in and it threw me out. A long, there's a tumultuous time there, right, for a short period of time. When that happened, I lost my job. Then I lost condo, then I lost family members. That's a lot, you know, I went through kind of the precious period. Yeah.

But, you know, but I was determined not to kind of like get back into that, into that, into that, I call into the working world again. Sure. And so I started a good business, started working on. mind started trying stuff, you know, trailing miserably, trying stuff left and right, just willy-nilly, like, no idea what the hell I was going to do. Sure.

How to, you know, went on the discovery for myself type journey. I was like, I'm going to, you know, I needed to get my head screwed on back straight, so I moved back to the East Coke where I had a network that's hosting you, so forth.

And then from there, I, you know, I tried various things. Did the SEO thing. then I discovered copywriting. I did some stuff with e-commerce as well, but then I discovered copywriting. And from that, I was like, you know, everything I learned to tell translates to this knife.

They didn't realize how powerful it was. And from that point, it started writing copy for folks. I had some pretty cool cafe clients, started the group, and then just kept writing, just reading and writing every day, man. Yeah. And now it's just a, for me, it's about the like journey of just enjoying it. Like trying to, trying to get back into like the hectic environment that most people are familiar with. Sure.

Trying to enjoy like now, man, if that makes any sense. Absolutely. At some point it's going to end, so I just, I just put one foot in front of the other. Yeah, no question, man. No, I absolutely love that. And so what kind of reaction did you get from family members and friends once you decided that you were going to go it on your own? Because I think a lot of people, you know, are very, especially people who care about us, they have good intentions, right? They're worried about, you know, stability, financial, what?

You're not going to have a paycheck, a steady paycheck, you know, and it does take a lot of courage, right? I mean, what we do, you call it what you want, entrepreneurship, freelancing. The point is, for the most part, you're going it on your own, right? and you're earning your own paycheck and it's not a guarantee. And so it's not for everyone. It does, it does take some, some real strength.

So what kind of a response did you get from family members, friends when you decided you weren't going to go ahead and go back to the, let's call it the nine to five? I'll tell you a quick story. One of the first, one of my first real wins. I found a dog trainer at a barbecue at a friend's barbecue. I was trying network,

hot from, talk to everybody, right? And the long and short of this was, I knew I could help the guy, but when we got to talk, you know, you know,

as soon as you started late helping, right, with people like, you know, first he was like, again, he's trying to be nice and polite. You know,

I was like, I can help this dude. So, so I, like, did some stuff, got him found, like,

findable, and I got, what I did was, I got at that time, Google voice numbers. Yes. Or a branding thing. Yep.

I was able to get him one of those. And I, So I was able to track that, you know, he got lead from my effort. Well, for sure, I was able to prove that. I hit the guy up and I was like, hey, you know, because I had his contact detail. They were like, hey, did, you know, did this guy land, the disc guy land, the disc guy land? And I mentioned a few different customers that I knew went through. Sure.

Sure. And he was like, those are from you? I was like, yeah. He was like, immediately the guy was just like, oh my God. He's like, so, all right, we got to work together. How's this, how's it going to work? and I said I had no idea

what the cars I had no clue I was like I don't know like a hundred fifty bucks a month right and he was like he was up

the check he wrote it right and he slid it up down boom and I was like yeah like I was so elated and I was so happy right

ran and this was like the first you know the first time getting something with this thing I was trying sure

right and I remember calling my pops up my dad died 2013 unfortunately, but I remember calling them up. And I was like, you know, I got my first deal doing the two things. And he was like, I'll see him out. You know, how much? How much is?

You know, you get like, you're getting excited too. And I was like, 150 bucks a month. He's like, dead silence. I'm like, look, he's like, $100.50 a month? I'm, we're kind of building you're paying with that. Total buzzkill, right? Oh, man. He's like, thanks a lot.

He was open He was open for 1500 Yeah, man I get it But that's that kind of like sets the stage for You know, the bottom line is No matter, no matter

What happens, you're not going to please everybody And everybody has your best interest in art So whatever successes you get I think it's important that you In my opinion, of course That you adopt the Every little win is a blessing, right?

Count it. Yes. You know, and as you can see it on social media, you'll see it. It's, this is something that doesn't change, right? People always have opinions about what you should or shouldn't do with your life. And if he asks 10 different people in your life that are close to, every one of them have a different opinion, right, about what you should do. Sure.

And if you try to do that, you know, anything by committee, right? Like, try to please everybody, you're not going to please anybody, right? So if you're going to try to start pleasing anybody, in my opinion, start with yourself. Great idea. Yep. Whatever that means to you. And then along the way, you're going to have to build resilience into that because it's hard to have a position or conviction, especially when you're down, man.

You know, especially when you're feeling like it's not, you know. So I had a, you know, I had to adopt some, I'm not super religious. I grew up Catholic, but I'm not super religious. I am spiritual, though. I do believe in a higher being in all this, but, you know, I was. looking for, you know, because I didn't want to read one thing, but I got really heavy into, uh, um, stoicism. Okay, sure.

I got into the, uh, philosophy. Um, and, uh, that helped me get an even keel on, you know, on, on, on, on, on, on, on, on, being, like, objectives, um, and just being, you know, realistic with things, you know, uh, so, so, so I say all that to say, if you feel like you're on the wrong path, if you don't feel what you're doing, that's your intuition. You know, listen to that.

but trying to minimize everybody else's chatter. Everybody else has input, but you know what I mean? Unless it's coming from somebody that you value, that you call, you know, that their input is valid to you. Sure.

Don't give it too much weight. Easier said than done, but that's my, that's my advice on that. No, man, let me tell you something. I can, I can really resonate with your,

with that amazing story because you just said, you know, be careful what you listen to and make sure it's somebody that you, that you respect and that, um, you know, whose feedback is important or not important that, you know,

that actually meet something. Well, I would argue that your dad's feedback is obviously very important by nature and by virtue of who he is. However, one thing about certain family members like our parents is they may not fully understand the context, right? Because it was only $150 bucks in your dad's eyes. But, but, and this is a big but, this is a really big deal, that was the first money that you had produced completely on your own. Yep. Right? Because most of us, the money that comes in is usually through some sort of.

sort of an employer. And so even though, even if it's a small amount, right, it's kind of like when you get that very first online transaction, I don't care if you're just selling an e-book for $9.99. You see it and what does it do? It opens your mind and you say, holy smokes, this is actually possible. Yeah. So it's almost like if I could do this on a small scale,

maybe I can do this on a big scale too, right? You know, a lot of people don't understand the sequence of emotion that's something off the turkey forever. I share it with you if you want. Please do. Yes. Please do. Basically, we're there.

Okay, so one of the things that I learned that, again, it was like more like this, I don't know where the hell I got this from because I just consume a whole bunch of stuff. I think it was Eric Barker. I'm not sure he's familiar with him. He wrote a book called Barking Up the Wrong Tree. Okay. Brilliant book. But guess what I'm going to do now?

Yeah. There's another one. He shot, he's brilliant, man. The guy's the guy's super brilliant. He goes, the world is on a strata, the four strata of life. You'll always be one of these four.

The bottom, at the bottom room, you have givers. They're the foundation of the world, but they're the ones that give without questions. So they're like children and, you know, the innocent and the naive. Sure. Yep.

And they're usually, like, just give without condition. the Teresa, right, of the world. Sure. Just above them on Stata are takers. Takers, you know, people are giving you this, you know,

all they do is take and take and take, take, they never have anything else. Again, this lined up, by the way, with another pyramid, which is the mantle of hierarchy of these. I'm getting to in a second. Gotcha. But basically, above that, you have, you have batchers,

mattress police the takers because they're watching to see, They're watching with arm across to see how people are treating these poor, innocent, naive givers, right? Yep. But they usually aren't first to give. They usually wait in to see how you treat them. You know, mostly kind of like just, they're fair, but they're also like not, you know, they're guarded, right? Yep.

And the master is kind of like are sort of where the majority of us are. I would say I'm a mostly a matcher too. I would suspect most people are. You can fought the takers too. You know, you know the, you know them. I don't want to offend anybody, but, you know, anybody that doesn't take responsibility for themselves is usually a taker. Yep. Anyway, above that, though, are you not, like, at that top echelon, the irony is at the very top of the sphere of it, are more givers.

What? How the hell are givers at the bottom and at the top? Yeah. Because the people at the top givers, the top givers care about humanity, about the tacit of the world. They care about giving to those that are worthy. have to kind of like put conditions on. I see. People that are worth your time. People that, but, you know, like, if you're talking to somebody, it's like qualifying

versus disqualifying. That's it. Like, it's essentially like, you got to, if you're going to get to somebody, but they're not really going to do anything with it, then you get it, but you don't give them too much time. You just keep it moving, right? The giver would be like some of these pinnacle type giver that gets you humanity that they just focus on, you know, are like these jobs, Elon Musk type folks and people that are changing like, the world. You know what I mean? Yeah.

Yeah. And most of them give, but with, with conditions, you have to kind of like climb up the mountains to meet them where they're at. They'll give you, they'll put their hand up, but they're not going to give you too much earn if you're not willing to do it yourself. Absolutely. The coaches at the top of, like, the Olympic coaches don't spend time with the people are just getting started.

That's right. That's right. The master will, you know, up here, right? Right. If that makes sense. So, yeah, absolutely. Maddo's hierarchy of needs It presents in my opinion

The biggest opportunities for everything Because of Maddo's hierarchy of needs We found out is The bare essentials, right You're not, you know, we need air, water, right And food to survive We're having a shelter these And then to above that

The shelter clothing, right? Hopefully that's taken care of And above that, I want to be a contributor To some sort of group to society, need love, friendship, right? Most people stop there and entertainer the thought on the zone. But at the very tippy top of that pyramid, there's a crucial part, it's self-actualization or realization.

We're the only species that we know of that ask the question why. That's where intelligence comes from, apparently. And I was like, oh, shit, this is when I was reading it, this is brilliant, right? Because why is an inflexive question. It forces you to think internally. Right. this is what makes us huge.

The size of their emotion, emotions a little bit more steepest, but like the why question is what makes us a little bit more than the rest of the animals or whatever. Sure. And this question why is a fundamental shifting question when you're ready for change, when you're ready for a shift to happen,

because you start to question what is, what, you know, what is this reality that makes any sense? Yep. And then past that, we open up opportunity. You said something earlier. We open up the what if, In a words, like, but what if happens? What if opens possibilities, right? And then if we're

excited enough by it, we'll take action on one of these things that we can justify it logically, right? Yep. And I know the round about way. I hope that made some sense, man. Made a lot of sense. Made a lot of sense. And again, I appreciate you, you're able to do deep dives on things because you're actually out there consuming real content. And so I think your brain is kind of a big database of, you know, different things, right? Mostly business related, obviously. And so, yeah, no, I mean, the whole point in consuming all that content is to be able to, again, like I mentioned earlier, turn around, explain it in a way where people can understand. And so anytime you do that, Carlos, I'm super grateful. So thank you for sharing that. Matter of fact, one of the things that I wanted to ask you

was maybe like something that you're reading right now that's actually, let's just put it this way. what's the most recent thing that's really stood out to you? Because I know you're always reading. I know you're always consuming in some capacity. But, you know, I just kind of want to know I could pick you out at any random time. And it's going to be changing because you're always, you know, you're always consuming something different, obviously, right? And so, um, you shared something.

And now, correct me from wrong, what you just shared about Eric Barker, that you said barking up the wrong tree. Is that right? Yeah. Okay. You probably read, you probably, you probably read that a while back though, right? How long ago was that? Probably within like a year, I write two or three times.

Okay, all right. Give me another one. Give me another golden nugget that really stands out to you, something that you've consumed recently, book or content wise, that you feel like is either, you know, has had an impact on you and the things that you're doing or maybe will be because you're getting motivated by it. Yeah, the book that I recommend to everybody right now, The Secret Weapon book for sure.

You'll love it if you get it. And I wish I had kind of like taking it to art sooner, but the book is called The Business of Expertise. Nice. Tell me about it. And who's a ribby? David C. Baker is the guy's name. And basically,

the dude talks about how important it is for you to position in the world. But in order to position properly, You have to understand the vectors, right? There's vertical positioning and then there's horizontal positioning, right? He gets all into the, he just basically gives you shocking perspective shifts, in my opinion, really like, but in very simple language. Okay. And it's, and it's foundationally, it's all about just basically, the thing you get quotes, mostly about is that a lot of people don't realize this. Yes, you can charge a lot for done for you type stuff, but you should be charging for your knowledge. You should be charging for your brain, not your execution. Okay. Execution should be a matter of convict. It talks about positioning for your knowledge because we live in a very knowledge-based world. Yes. Because now, now content is a commodity. Yes.

It used to be really hard to, I'm sorry, it used to be really hard to produce things before and mass. So that's why selling was easy because if you've accomplished it, then you go build it, right? Sure. But in this day and age, it's really easy to create content to create things. Yep. So selling has gotten a lot harder. Correct. And now with this shot GPT stuff and AI crap, you know, that's just gotten,

immensely, you know, like it's got, yeah. Yeah, that's it. I just downloaded, man. Yeah. I just bought it with one of my audible credits. Good, good, good, man. You'll love it. Yeah, tell me what you think.

I suspect you'll love it. I don't know. I think you're right, Carlos. I think you're on to something. Yeah. That's the other thing. Like, we make a lot of assumptions in life, right? And that's got a, that, that's something that I think

none of people appreciate. We don't know. We don't know. You know, you don't know unless you ask. And let's start asking the question. The best answers in the world come from the best question. Yes. Right?

Yes. I perceive it. So he talked about framing yourself or, you know, he gives a lot of weight to how you position is not really based on out how much you know. Like you're asking, and I'm hoping I'm giving you useful content. But if we were in a conversation to try and make a sale, like you would have judged based on the quality of questions you ask. Right. That's usually kind of what people determine about you. Yes. And if you're not asking questions that are interrogative and informative, like, it's

insightful, you're not, you know, you're, you're basically trying to convince at that point. Committing it and convincing. I've heard of everything at all. Right. Anyway, I hope that many times. Makes a lot of sense. Makes a lot of sense. A hundred percent answered the question.

Now, I'm going to take a page from. your book and say, how can we parlay that information that you just shared into maybe a little bit of a, give me a little short summary breakdown of what you're doing today. We're recording this in kind of in the middle entry summer of 2023. What is Carlos Rosario doing with respect to all of that to help businesses with, you had mentioned you're doing a lot of pre-sell activities, right? So what does that look like for you? and let's say I'm a business owner.

How do I know if you're the guy for me or not? Like, who are you helping and what kind of person out there should be really thinking about Carlos Rosario? Yeah, yeah. Basically, you should be a business owner that has, hopefully you're bigger than me. Like I feel like I'm a shred to helping whales, right? There will always be that neat. Like they're both codependent on each other, they're symbiotic. A lot of people think you've got to grow big.

That's not the case. the bigger you are, the more efficiency matters to you. So if you're a big company that's in the, you know, hopefully you're offering something that's already proven. You know, it's obviously you should have a few offers. More than not. I usually work with other, I don't know if course creators are going to be the only type,

but creator types. Okay. If you're creative of some sort, you offer some sort of like transformative, non-external thing. Okay. We can probably do something. If it deals with, like, personal transformation of somebody, you know, and all the nitches that works just fine, personal development, health,

and, you know, like, money-related stuff. Yeah. But I have worked with the likes of, like, I used to work with, like, Annie's flipped his house. You familiar with those guys? One of the... Vaguely, yes. They had the show on A&E where they,

buy houses, they flip them and then they turn that into, like, you know, like, how to, how to, how to do that. Sure. So they had an online version of that. Yeah. You wanted me to help them launch that. So, uh, I have worked with people that have clout and size and, you know what I mean, like things like that. Um, but basically, if you have some resources for me to work with, if you have a, uh, an audience of some sort and offers that are, that are working, uh, I can probably help you.

Yes. Or if you are looking for, if you have holes in whatever it is that you're doing, and I can see clearly that it's a zero to one, when I say zero to one, if I can go from you not having it to putting it in place, I don't mind working on that capacity as well, as long as you can afford working with me. Did that answer your question? Yes. Or I'm not sure if that was clear. Would you say, though, would you say, Carlos, that that's what you're primarily focusing on right now is someone that you can do exactly what you just described, is that is at the end of, of the scope of what you're. you're doing or can you go even a little bit beyond that? Or are you pretty narrow focus on that right now?

I'm trying to narrow my focus, actually, more so than not, because I don't think it's narrow enough as, but it's because I've learned that that's not because the wider you are, the less people feel like it's for them specific. Yeah. The more, the whole idea of being, the niche of you, when you position like this, right, it's like people find that, you know, like, if they, you know, like, for example, like, for example, if all you need into is help like one-legged midgett or something like that, right? It doesn't get more specific that if you're a one-legged midgett and you have this or that problem,

I can help you, right? And the more specialized you are in positioning, you'll get everybody else around it. But the more that person feels like you're for them, that makes any sense. It makes a lot of sense. Exactly those attributes are feels more personal. I'm not McDonald's, right? I always told people that when they start and they're like, oh, so what do you charge, right? I'm like, I don't know.

What am I working with? You know, like McDonald's is the big entity that serves billions. I serve one. You know, I'm trying to do things that are more catered to what you're doing. Yes. I'm not looking for scalable things. I'm looking for impactful things if I make any chance. It does.

It absolutely does. I got just a couple of last questions for you before we wrap up. The last, I guess you could say work-related question that I have for you, business-related is, what are your thoughts on everything that we've just discussed in light of all of the big AI changes? Right now we're living in a world where everybody's going berserk with the chat GPT, right? I mean, it's just in a few years, I don't know how we're going to feel about it here in a few years. We might not even think it's that exciting already by that point. I don't know.

But as of today, this stuff has blown our minds, right? I mean, it's a very new thing. It's very recent. some people love it, some people are very fearful of it. What are your thoughts on on what a business owner needs to be doing in light of that? Should they be scared? Should they be fearful? Should they be embracing it?

And to what extent and what capacity? It's more of a preferential thing for sure. But I have people, or people I respect that I feel close to you that they don't like it. I see it dumbing down to society even further. But like anything, you know, like, it's all the matter of a person, right? It's all the matter of who you are. You know, like, every once in a while,

I'll go, like, in the summer, the Amish flea market opens up in Pennsylvania. I don't know if you ever been to one of those, but they're horse and bungingy people, right? Like, they're all, that's a different, that's like going back in time, sure, yeah, absolutely. They're like, they're all reality,

but I love it out of you. I get just to go. But the point that I'm trying to make is they've chosen that life, because they want to, what I've learned is they want to, they foster community, right? That's their whole thing.

We build together, we interact together. They foster this kind of the human closeness bonding thing. Right. With our respect, right? And I don't think, like, every time some new technology comes out, people are afraid that it's, they suppose it's going to make things easier.

They don't think of the easy. I don't think social media, makes anything more social. If anything, it makes us more isolated, right? Because people don't want to people. They don't want to talk to people. It's a tool. To me, it's just a tool. It's like being afraid of like a Roomba or something

like that. The thing, I think AI I feel like you should strive to be more valuable than any artificial intelligence tool. That tool is made for efficiency in my suspicion. but I am definitely of the opinion that I made more valuable with AI, right?

Yeah. Because it's kind of a cheat code, you know what I mean? I can spit out content really fast. It's really great for ideation. But it doesn't, what it doesn't do, what it does not do, it doesn't make these quantum leap thoughts of like this, it doesn't do why questions very well. It does not make spontaneous connections.

So we're, we, that's where my value. I think comes in. That's what makes me good at strategy. Yes. Makes any sense. Yes. So you're almost seeing it as, it's almost kind of a steroid for you in a sense, right? It's like you inject yourself, make yourself even stronger or amplify your skills that

you already have even further, right? Yeah. It's certainly not going to bankrupt you. It's certainly not going to unemploy you. And I think to your point, you're saying we should, we should certainly proceed with caution with it. And we certainly need to be aware of a lot of multitudes. of different angles where it could corrupt us or it could cause, you know, further deterioration

of certain things, right? But at the same token, if we do it right, it can really elevate a lot of us that, you know, maybe even put some people on the map that may not have had the opportunity or maybe just would have struggled more or what have you. And then they're embracing this and they're figuring out ways to monetize it and help everybody around them. Yeah, yeah. Because I, you know, what I think, what I suspect that people, People feel everybody wants to push button. They want to push the easy button. That's not quite it.

But it's damn sure getting closer to that feeling, you know, you still have to add the nuance and the experience. It doesn't have anything. Right. You know, we still have to, you know, one of the things that makes us so powerful, one of the, one of the core things that, you know, like throughout history that, you know, I simply can't do is that we imagine stuff. We create stories.

AI is not really, it creates really flat stories. Correct. We create detailed stories based on what we remember and how it mattered to us, you know? That's where the deep viral thing comes from. And this is where kind of like one of our duties, when it came to that give or taker thing that I talked about earlier. Yeah, yeah. My job now, the way I look at it as as I pass through life, my job is to pass the baton back,

hopefully in a useful way. So it's to add to the tapestry what comes after me. hopefully I add something useful to the world, you know. That's what I'm trying to do that. While enjoying it at the same time, well, I'm not being consumed by it. I'm not suffering, I guess, you know. That's it. I love it.

I absolutely love it, bro. Carlos Rosario, man, you've got a lot to share. You've got a lot of wisdom in that noggin of yours, man, because, like I said, you're like a walking business in psychopedia as far as I'm concerned. Tons of great information. Walkie, funky cookie. Right. Tons of great information.

but I do want to leave off on a lighter note. What does Carlos Rosario do when he's not working? What are your hobbies and who do you like to spend your non-business time with? Oh, my lady, man. My woman is my world, I love her so much. She's a good, she's a good. Yeah. You find yourself a winner?

Yeah, man, I'm lucky as hell that. She's the best, man. And I always look at it, you know, me and her are always, taking trips here or there. We go to the park or bunch, we go to the beach, we'll go bike the stuff together like that all the time. Yeah.

Other than that, you know, this is as long as the people I care about are, are healthy and happy. You know, I did, you know, get together this stuff.

You know, I'm a down-of-earth type dude, man. I'm always just looking for, good company, good laugh. You know, good, good compensation. Yeah.

Yeah. Do you consider your of more introverted or extroverted? I think I've gotten older I've become a little bit more introverted but it's probably because of the what I find is it's one of those

it's the paradox of like ignorance is bliss type thing have you heard that? Of course. Yeah. Yep. I think the more that you learn the more you tend to realize people are simply just existing that, you know, in my opinion.

Yes. You know, there's some people I do not resonate with. You know, they realize, you know, because you are the quality of who you surround yourself with, you know, has a bearing on you. Yep. So I don't, you know, and I've also come to realize that even some of these people that you think have it all together, there's a lot of status. Naval Robbins. Did you read the Vol Laval-Ravac book? The Omniak of Naval Ravac. No.

The Ommanac of Naval? Oh, I'll read that. All right. There you go. That's another good. Oh, God, dude. We got three books out of this one little conversation. That book might make your brain explode, dude, like with the stuff that he drops, man.

Tell me the name of it one more time. You can get it. The Almanac of Naval Ravicon. Everybody that had told that about, they're like, oh, my God, dude, thank you so much. It says with them after, it's, you give you, it's basically a book on all of this tweets, essentially. Okay. Sounds stupid.

But he tried really hard. I try to model some of what my, if you see my post, I can, try to model hard, kind of, you try to give a lot of dense, impactful wisdom that if you, you know, like, as you read it, at first it sounds right, it sounds stupid, and then you think about it. You're like, oh, your shit, that's brilliant. It actually makes sense. You can't let it for just a little bit. Yeah.

Oh, my God, that's brilliant. He's like, obviously, one that stuck with me was the reason why you're, what do you say, The reason why you're bad at tails or because you're bad at product. The reason why you're bad at marketing is because you're bad at sales. Dang, man. You kept knocking up this stuff.

Like, as he said, you're like, holy shit, he's right. So basically the bottom line start with quality, right? You don't know how to sell to the math. It's sell the one. You don't have to make something that's worthy. That's worth anything. Yeah, for sure.

And if you just look at the rest of his stuff, you'll see what I mean. He did a good podcast. that recaptures a lot of the essence of what he's talking about with Joe Rogan. Okay. Which I recommend listening to. It's probably like three hours long, but it's worth to listen, man. It's dense.

It's really, really good. It's really, full of wisdom, dude. I have a little sidestep question, and I'm just doing this for selfish reasons, but when do you, when do you kind of, what does it look like your process for consuming content? Like, are you mostly an audiobook guy? Do you do the physical book? Is it a hybrid? it and then like when do you do it? Are you just like a sit down and

close your eyes or sit on the couch and read? Or like how do you go about consuming all this content? Every morning I'll wake up and about 5 o'clock and I'll just fire up the Bustello coffee bed and then I just sit down and read for I said, I read for at least an hour. But I read and I write. I write as I read I write.

And you're reading a physical book. This is not an audio book. no this is this is my oh kind of mingle that is with got you but I have you know physical books for all the work but why

I think about Kindle is just affordable man you know you just convenience everywhere and anywhere yes but with that being said I also if I really like the book I'll buy the audiobook because it reinforces my my my my my my it's reinforcement and I'm a

podcast or do you when it comes to like if I take a road trip I'm always firing up you know, some kind of podcast. Okay, give me at least one of those. Give me at least one, one podcast that you're, that you're listening to consistently. Um, and it's something that maybe not everybody and their mother already knows about

like a Joe Rogan. Oh, yeah. I give him a plug because I hope to be on his show sometimes to you. I love to do. The name is Josh Spector. Josh Spector. Okay. Josh.

Oh my God, dude. Yeah, he's, he's just a giver. He just gives everything he tried to give is from, the heart and it's all useful. Like he gives stuff away that should be paid for. Yeah. You know what I mean? For sure.

Like I don't know what he, like, yeah. And what's he talking about, Carlos? What's his, what's his primarily subject matter? Okay, his mood letter. Yeah, the mood letter too, right?

It's called for the interested. Okay. That's it. Like, he's been talking about how he should, make it more targeted. And it's a one sentence newsletter. Every day it's one sentence. That's all it is.

One sentence newsletter. That's it. It's brilliant. Yeah. And on Saturdays, he gives, uh, he gives like five different bullet points. And his, the,

what they're, I'm sorry to bore you at it. No, man. It has nothing to do with you. Nothing to do with you whatsoever. It has to do with me not getting up sleep last night. Yeah. That's an important, that's an important, that's an important discussion right there, right there, right?

Completely important. The magic. That's a chic, that's the hack right there, man. Absolutely. The good news is problems I normally do. It was just there. Last night was just one of those little off nights. Normally, though, I'm all about that.

I'm all about that, yeah. Sweep is definitely one of those hacks. It is, man. I don't ever hear anybody talk about this a lot, but there's a lot of, Good free stuff on YouTube, man. Like YouTube is an endless source of holy smoke. Endless, endless. Couldn't agree more.

Couldn't agree more. How is it that there's so much good content out there available at our fingertips, but yet so much, how do I say this? I've never seen so many people seem to be kind of wandering around aimlessly in a sense, you know, or just thirsty for more knowledge when it's right there. That's what I don't fully understand. Because the currency today really is attention.

attention is the thing. We have to figure out how to hook it because your Facebook experience, your YouTube experience, your Twitter experience, it's all different from mine. You could be sitting right next to each other, right? It's like a weird, like the thing knows that the algorithm knows what the hell you're up to. He knows what you prefer, right? That's what we optimized for.

That's where it's got us, man. Yeah. But there's so much of it, man. Like it's just, you know, they got us hooked. The notification comes. We want to know what is it, right? It's the little crack hit, you know? That's right.

And I'm honestly, I am trying to detach from that. Honestly, like, I use, again, like I use Facebook as a curation tool. I sell some things on it, but most of the time I'm reaching out to folks or trying to create content that is attractive and attracting folks to me. So basically, it's learning to decouple from that crack hit. But unfortunately, we do lend kind of, like, it's the matrix, man. It's the real matrix, in my opinion, right? It's a different experience. You want to hear something

Eerie, I posted this and I saw it two other people post something similar. Please. You know how I know we're in the Matrix fair? You seen the Matrix? Have you seen the Moon? Do you know what? Carlos, I hate to say this, but I never actually watched the whole thing. I absolutely saw a few clips and I understand the general concept of the red pill, blue pill. Oh, okay, okay, but that's as long as you're familiar with it.

Yep. But check this out. A lot of people will know this. When the movie was first created, the first three of the producers of the movie were the Wittalki brothers. Okay. They are now the Wachowski sisters. Both of them. Yeah. Reality is bending today now.

We can just make whatever reality we want, man. It's just kind of a, you know. Is that a good thing or a bad thing, Carlos? It depends on who you're talking to, right? depends on who you ask, right? Like, I, that's where I'm, like, I tend to not, like, I respect everybody's sovereignty,

and to the geology, whatever did you want, as long as, what somebody's saying, right, your, you know, your freedom ends where my nose is, your, your, your fist, freedom end where my nose is, whatever, something like that, right? So I get it. Basically, as long as it doesn't matter of me,

I don't give you what you do, you can identify, whatever. I'm more judging, like, your quality of your character and kind of how you interact with the world, you know. Sure, sure. Reality really is kind of like just, you know, whatever you want of it. If that's not enough, we not only are in the Matrix, but if you're not familiar with CRISPR, have you heard of CRISPR?

No. You heard of designer babies? What is it? Designer babies? No, I don't think so. Oh, cool. So basically... Should I look this up, girls?

You've already... Probably. believe it. I don't know. You tell me, we, we, we went from trying to just survive in the world where we worship sun gods and the sky gods and all of these things. Yeah. And then we learned, you know, hunting was what we did initially. Then we learned to, then we learned to build civilization. We learned a farm and we we learned to build civilizations. We built big towers and whatever. Yep. Now, dude, it was only in 1963, I think it was. Okay. Now we're going to outer space. man, we think it's space travel trips.

We've been to the moon. Right. You're nuts. And now what we have the ability to do with CRISPR, I forget what I need is a book just written about it. I just bought it. Walter I just said the author, but it basically is the woman who figured out how to gene edit. He edits your genes.

Okay. So now, and they just cured a fully grown person with sickle cell of nemia, an incurable disease. They cured it in a full-roarone woman. Wow. Right. Design of babies in China, this guy took it, and he made babies that can't get AIDS. Wow.

They're immune to AIDS. Yeah. I don't know whether to celebrate or to run, runaway scared. I don't know, man. It's a scary, it's a scary time enough. So, but what they're doing with this stuff, though, is now, you know, the controversy is, why would we watch the Olympics? If everybody's like, oh, you know, you can rood out people genetically, genetic mutants, right? Right.

If you're black and you want to have blonde hair, you can, like for real blue eyes, you know what I mean? Or like firstly, you're like, we're just making ourselves up. We're just doing whatever the how we want now, man. Yeah. The reality is what? It's like, it's just crazy. I'm sorry. I got it.

I'm a for the high train, man, but. But yeah. Again, I appreciate everything you share, Carlos. It's all, it's all very interesting, man. And you are a absolute wealth of knowledge. I guess we'll go ahead and kind of start wrapping things. up, Carlos, but again, everything you shared today, man. I mean, I already got all kinds, I got a bunch of stuff that I got to go look up after this, after we're done here.

I hope it was worth it for you, man. It was 100% worth it, dude. It was 100% worth it. And again, it's always, always an absolute pleasure, pleasure talking with you. And again, I'm always super thankful for all the things that you share, both online, offline, podcast, YouTube, wherever you're at, wherever you're at in this crazy world that we're living in, man. One thing's for certain, I can always rely on Carlos Rosario

to share some quality content. So, thank you. Thank you again very much. Absolutely. Thanks for taking time out of your schedule to come with me on joining me here on this podcast today, Carlos. Absolutely.

Thank you for having me. Thank you for entertaining all of my stories, man. If anybody wanted to get in touch with me, you can find me on Facebook at Carlos Rosario or I was okay to drop this stuff. No, I was just, that was my next question. How do we reach you? Oh, yeah, Facebook is fine.

I'm usually on that thing. Twitter, I'm actually recently more engaged on that. It's a little bit more of a ninja place to connect. The reason why I like Twitter, by the way, if you're not using it, I suggest you start messing loud at least checking it out. Why? Because we had an entire country, the president ran the damn thing from it.

And we got, you know, couldn't legit be. like the World First Martian owns the damn thing, right? So why not? Why did you buy it? So something to consider, right? Yes. And there's a lot of good, good stuff on there that's, that's, that's a lot of people realize, like it's, disconaneous and, um, some good, some, holy smoke scene, some good purpose on there. And it's a lot more, it's a lot more free. The bird is free now, right? So there's, you know that what you're getting on there is not so restricted and not so, um, you know, bias. It's, it's really going to give you what you, it's going to serve.

up what you're really truly all about or what they know is interesting, I guess, huh? Yeah, that's the key, though, do with this social. You've got to curate it. You got to train for what you want to see because a lot of people, you know, they'll smash the hate button or the, you know, like, if you engage with anything. Yeah, you know, if you can engage with anything, you're telling it what you engage with. Right. It's meant to hit your button.

That doesn't see it's a button pusher in reverse, you know. So if you don't like something, keep a moving. Like, don't show me more of that. Don't even mind you. Don't engage with it, right? Yeah. Curate what you want to see in your feet, in your life. That's, absolutely. And Carlos', Carlos' Facebook group is called the Parlay Society, right?

Right. Yep, yep. I've been a member of that for some time now, and that's kind of seems to be one of your central hubs that you utilize for sharing information. So if you're listening to this, and you've got any interest in growing your business, I highly recommend checking out Carlos' Parlay Society. He's been running it for a while, and he's old. always dropping gems in there all the time, all the time. I try, man.

I try. I just want to be useful. Very useful, Carlos. Right on, man. Thank you again, my brother. I really appreciate you. And thanks for coming. Thanks for joining us.

Pung here. The honor was all mine. Thanks for having you, man. Absolutely. And that does it, folks, for another episode of Business Innovators Radio podcast. We'll catch you here next time. Thanks for listening to Business Innovators Radio. To hear all episodes featuring leading industry influencers

and trendsetters, visit us online at businessinnovators radio.com today.