Business Innovators Radio - Ep. #28 – Jeff Bloomfield – The Big Success Podcast with Brad Sugars

Episode Date: July 17, 2023

As a former sales & marketing executive, farm boy, and cancer survivor, Jeff Bloomfield will use his inspiring style and compelling life story to teach your audience how to communicate with more purpose, power, and impact.What if your audience understood the science behind trust? What if they could better understand the biology of change resistance and then tap into their authentic communication superpower to be a more influential communicator in any setting, be it personal or professional? Jeff will teach your audience the latest research in the science behind decision-making in a fun and interactive way that will allow them to drive compelling and provocative information into the parts of the brain that allows others to choose to change.After being the first person in his blue-collar family to graduate from college, Jeff spent his corporate career in Biotechnology where he led several product launches for genetic cancer therapies. One of those therapies was for brain cancer. It was here that Jeff discovered the power of neuroscience and the fact that no one he knew in corporate America really understood how the brain worked, otherwise, they wouldn’t do sales and marketing and coaching the way it was currently being done.From there Jeff set out with a new mission, to teach others what he learned about the brain and how they can apply that information as professional communicators, particularly in leadership, sales, and marketing.Jeff now spends the majority of his time speaking to organizations and conferences on the secrets of the buying brain and how to build and deliver compelling messaging that creates instant trust, clear contrast, and an urgency to change.Jeff’s most recent book, NeuroSelling® vaulted to best-seller status in the first week it was released. Regardless of whether you are in leadership, sales, or marketing, Jeff’s message will not only resonate but leave you with an entirely new set of tools in your communication toolbox.Please click here to learn more about Jeff Bloomfield.About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. That’s why Brad has created 90 Days To Revolutionize Your Life – It’s 30 minutes a day for 90 days, teaching you his 30 years experience on investing, business and life.Please click here to learn more about Brad Sugars.Learn the Fundamentals of Success for free: The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter Join Brad’s programs here: 30X Life: https://results.bradsugars.com/30xlifechallenge 30X Business: https://results.bradsugars.com/30xbusinesschallenge 30X Wealth: https://results.bradsugars.com/30xwealthchallenge 90X – Revolutionize Your Life: https://30xbusiness.com/90daystorevolutionize Brad Sugars’ Entrepreneur University: https://results.bradsugars.com/entrepreneuruniversity For more information, visit Brad Sugars’ website: www.bradsugars.comFollow Brad on Social Media:YouTube: @bradleysugars Instagram: @bradleysugars Facebook: Bradley J SugarsLinkedIn: Brad SugarsTikTok: @bradleysugarsTwitter: BradSugars The Big Success Podcast https://businessinnovatorsradio.com/the-big-success-podcast/Source: https://businessinnovatorsradio.com/ep-28-jeff-bloomfield-the-big-success-podcast-with-brad-sugars

Welcome to the Big Success Podcast, cutting edge conversations on business and personal success, as well as how to level up. Here's your host, number one business coach in the world, Brad Sugars. This week on the Big Success podcast, your mind is going to be blown. Why your mind costs. We've got Jeff Blumfield. Now, Jeff's a farm boy, cancer survivor, former sales and marketing executive, mostly in biotech. Now, at one point, they started studying the brain for brain cancer. cancer. It's there where Jeff fell in love with how the brain actually works. So we're going to go through things like trust, how to build trust and the two types of trust. I never even knew there were two types of trust. When he explains that to me, though, it makes so much sense as to why people never build real trust in relationships. Then he goes into the decision making and the two types of brain and how they don't work. Again, stuff you're going to want to make notes of, stuff you're going to go and want to learn. The book, neuro-selling, I'm suggesting you read it. Look, marketing, sales,

personal communication. In fact, the stuff he teaches on communication helped me understand how me and my kids are messing out on a couple of points. So, learn, study, become success. You're on the big success podcast, and this is Jeff Bloomfield. So, Jeff, what is success to you? How do you define success? Yeah, it's funny that many of us we grow up and we're constantly trying to define that. What is success? For the time we're young, even today, what a success. What a success. You hear that a lot. And I think for me, asking myself that question for many years, I realized I was asking myself the wrong question. And the question really came to really be for me was what was significance? Yeah.

Because it seemed like when I pursued success, I didn't always find significance, but when I pursued significant, success always followed. So then to answer your question, and then what is success? For me, success really turned out to be, how can I use my God-given talents and gifts to make the world better for one more person? and if everybody tend to operate out of that same spirit, I think that then we would have game changers all over the globe. Yeah, yeah, it would definitely be the case. So how did your definition change over the years, I guess? Where did it start to, that's where it's ended today,

but where did it start for you? Yeah, I grew up on a farm. I'm a little farm boy, Midwest of Ohio, farm boy. And, you know, I had a lot of amazing teachers from a communication standpoint. My papal was a great storyteller. My uncle was a great storyteller. So I got to watch these blue-collar great communicators. But I had a little bit of a not-so-good relationship with my father, being out of that Marine, post-traumatic stress syndrome.

So I had a little bit of those daddy issues growing up. So I was constantly looking for that approval. Yeah. And what I realized was the pro of that was it made me really good at sports. It made me really good at winning. And because, you know, I was constantly just yearning for that affirmation. Yeah. So to me, success was on the scoreboard, success was people giving you accolades.

Success was, man, you had a great gain. And success was all those things that you can measure based on what the world tells you success might look like. Yeah. And so that kind of leads into your adolescence and into your college years and then on your first years in your corporate career. And then it really kind of hit me that those were all, those, those, those, a product of my background, they were completely self-serving. It was completely from a perspective of lack of identity and comfortableness in my own gifts and my own talent and my own identity who I was made to be, in my opinion, by God, I'm a big-based guy. So for me, it was that idea

of, wait a minute, significance and success are very different based on what the world tells you. And when I stopped pursuing everything for my own personal accolades and affirmation, which, by the way, I still get stuck on it because I still love it. to win. I still think winning is much more fun than losing. It was really about, can I help other people win? And that's when you start to feel significant. And that's to me, it was the true measure of success. It took it. It took a long time. I'm 52 years old. And I can't say that I figured it out yet. I can just tell you that I recognize what I'm not doing it right now. I used to. If you go back to that time as a kid, maybe, is there a point where you recognize you chose success? You chose to be not average, not

normal you chose success well and again part of it you don't know how much of it you know probably need years of therapy on this how much of it is a really i'm going to take you back into at the end of the top today you're going to be like curled up in a ball don't know don't make me re-dye know i'm sucking my thumb laying on my table here thanks brand i'm glad it was on your show appreciate um no but i think a lot of us right a lot of us don't ever really unpack the junk in our brain trunk and find out why are we who we are today positively and negatively and negatively What were the things that led us to be who we are? I do know that as a result of me, not wanting to be around that home life that I had,

it pushed me into the arenas of, well, if I can go do two days, if I can go spend, you know, six hours on the basketball court, and coaches think I'm amazing because I stayed after four hours. You didn't realize I just don't want to go home. Yeah. So for part of me, it was a product of avoiding a situation. And so I poured myself into this work ethic. If I can outwork people, I might not be the fastest or the most talented, but me, I'm going to out work yet. And then I started to recognize, what the harder I work, the luckier I get, you know, that whole adage.

Yeah. And I just started spilling over to my grades, start spilling over to everything I was doing. So I think I just started out of a reaction of avoidance, created some really positive habits. When it came to, you know, winning and doing good in school and, you know, really all those things that sets you up for success in life that you don't realize you're new. Yeah. So let's look at that then. What is your formula for success then?

How does success happen in your mind? Yeah, success to me, and again, depending on how you're defining it, I think there's productivity success, like, you know, professional success. And how do you measure that what's it look like? Are you an entrepreneur or whatever your world is? How would you measure what success looks like? And I think, and I love your question because I don't know that there very many people actually define it. or than professionally. So I started brain trust over a decade ago.

When I started it, I was a guy with a lot of experience, a lot of great ideas, a flip chart and a marker. And I really didn't know what success was going to look like. I just knew that I didn't want the corporate America path anymore. I needed something different for my family and for myself. So I say that almost as a warning to people out there is what does success look like in your professional life? And then what does success look like for you in your personal life?

And I promise you when you start to put those two together, it really comes down to that I hate to be cliche, but which one of those is going to have the biggest line on your tombstone? Yeah. Now, one, you need to help almost drive the other, right? So we have to provide and protect and all those kind of things. So the formula for it for me was if I can build a business that's tapping into my superpower, to my desires and my passions, and I can monetize it, it'll help me take care of my family. better. It'll allow me to do something I love, which therefore makes me less stress, which makes me a better husband and father. So part of the finding success for me is, is are you doing something today that brings you stress, that causes you to communicate

transactionally, that allows you to have cortisol shooting out of your ears every day and causes you to be somebody who's not your ideal self at work, which definitely is going to translate when you walk through the door? Or have you recognized that your professional vehicle, whatever that is you're doing to make a living is simply that a vehicle. And you recognize that that vehicle is driven by human being who understands self-care, who understands their giftedness, who understands how to manage stress so that when they get home, they're their best selves at home. That's to me the formula.

So let's flip it then. We don't always win. How does someone learn success by failure? How does failure teach success, I guess? Yeah, I love it. And I know the word, words matter sometimes, right?

And I tell my kids all the time, failure is an option. It's just, it's a desirable, a desirable option. Like, what are you talking about? I'm like,

because we've missed to find failure. Yeah. And so many people think, well, failure and they just, you know, they slump their shoulders, they drop their chin

and they walk off to feed it. No, like failure means that you push something so far in one direction. Yeah. And you had a hopeful outcome, but it didn't turn out the way you thought it would turn out. So then, then number one, what did you learn? And number two, did you quit? Because if you didn't learn

anything and you quit, then yeah, that's failure. But if you learned something and you didn't quit and it caused you to make a right turn, left turn pivot, redeploy that learning in a new way, you're never going to fail. Why? Ever. That redefinition of failure, is that something that, like, when did you learn that? How did that come about for you? You know, it's funny. I was in this conversation recently and I have my grandmother and I still have a grandmother alive, thank the Lord. She should be 97 in July. And she just has always had this amazingly positive optimistic outlook. She's never had a lot, very blue collar, still lives in a very small house that she's lived in for 50 years. But every day, she's always looking at the positive.

Yeah. And I remember when I met my wife, I have a few people in my family, a lot in my family tree, who maybe don't look at things that way. They're kind of the pity party people, right? And then I have this grandmother who's this beacon of optimism, and I always had that. And I think I really got that from her. She was always there kind of guiding me to redirect me to say, okay, you might have felt that was a negative situation,

but now what about this? She was always pointing to the lighthouse and to the sunshine versus the rain. I think I developed that at a young age. And so now, couple that with I love to win, and you can't win if you're losing and if you're going to be negative, you can't win. It's a mindset thing.

And you can literally train your brain. You can rewire your brain to have a positive, optimistic outlook on any situation. I think that's where it started to turn for me was in probably my teenage years through sports and through that example my grandmother said.

But then just this willingness to never give up that there's always going to be a better day. If you had a bad day, the next day is going to be better. And I give a lot of that credit to her. And I think that's to be the key. We all need that grandma. We all need that grandma.

You're on the Big Sixth podcast. I'm Brad Sugar is your host. We'll be back with Jeff in a moment. Neuros selling. We're going to talk about sales, marketing, leadership, how the brain actually works. From financial advice to hairstyling, fitness training to auto parts,

no matter what your product or services, you've got to sell to stay in business. In instant sales by Brad Sugar's, he delivers techniques for confusing your business with a powerful sales ethic and creating super sales success. Pick up your copy of instant sales today. And you'll back on the big success podcast. Brad sugars is your host, Jeff Bloomfield, a genius at this thing called the brain.

Jeff, you named the company Brain Trust. Tell me how do we succeed at trust? Yeah, when we started studying the brain at a much deeper level, now the last 20 years, especially with advances in technology, we've been able to look at the brain through functional MRI, EEG, and PET scans. and all that stuff. What I learned when I started this company and I really started diving into the research

was something I had this epiphany. There's two different types of trust. There's personal trust and there's professional trust. So personal trust comes from my impression as you and I are interacting. The way that you engage with me,

the way that you're communicating with me, the way you're behaving around me. My subconscious brain is formulating. Are you, acting honestly, authentically, with a little bit of humility. And here's the key, the supercharge director of personal trust. You have just the right amount of vulnerability that I see you as somebody who gets that you're just human just like me. There's not an air of hubris or arrogance. Yeah. So if you come across this honest, authentic combo with the right amount of vulnerability,

biologically, I can't help it. I feel a connection. If I feel a connection, there's a likeability there. Therefore, there's a personal trust. And it could be. gained almost instantaneously through body language and nonverbals. And then within the first five minutes, it gets reinforced quickly of meeting someone. Now, that's personal trust. And, of course, you obviously can ebb and flow as you have a relationship with someone. Then professional trust comes if I perceive you as someone who's knowledgeable, skillful, capable, and you bring insight that's relevant to the things that I care about,

I will start to see you as credible. So I will trust you professionally. Now, if you think about that, Those two. Most people have no idea how to build personal trust. They just do it intuitively. And most people are trained to try to build professional trust. So that's all they do when they communicate with people is try to come across as smart, knowledgeable, capable, credible. Because they think that will build trust with them. But what we've learned what the brain is, is no matter how smart, credible you are. Like people listening right now, they probably connected better with my story about my grandfather, my grandmother, and things earlier in the second. And right now they're like, okay, this nerds talking about the brain and yada, yeah, yeah. If we had a lead with that, they wouldn't even care. They would be like, okay, he sounds smart enough, but not really connected to them. What we've learned what these two types of trust is.

It's really not until somebody trusts you instinctively on a personal level. Are they truly open to how you can help them on a professional level? Yeah. That's what I've really learned with the differences in the two types of trust. So let's throw that to leadership then. How do we succeed at leadership? Yeah, this is a common. It's a topic that I'm super passionate about right now because I'm seeing, you know, we're going through right now.

We're seeing tons of layoffs and companies. We're seeing disengagement rates that continue year to year in the 60s and 70s, depending on what survey you look at for employees. And what I have found working with clients of all sizes, which we do at Brain Trust is most people who are in a leadership position are managers. They're not leaders. They're trying to manage people instead of lead them. And the biggest gap that we're seeing is they don't have a shared vision. And what I mean by that is as a leader, they don't know how to leave. They don't know how to communicate.

They don't know how to build that kind of trust we just talked about on a personal level. They don't know how to be vulnerable. And so they manage people. And that causes people to repel and resist them. And so by shared vision, what I really mean is leaders need to be able to communicate to their people. Why they do what they do? Why do they want to be a leader? Why does that inspire them to help others achieve greatness?

What is it about them? What's their story that has driven them to want to lead people in a way that they will be successful? And then that's point one. The other part of it is woefully missing. You know your people's personal vision. Yeah. If you have a team of people working for even one person and you don't know their personal vision, you will never, ever leave them down a path to where they'll use your vehicle or company to pursue that personal vision.

They'll take it as a job. But the many you really understand their personal vision, what they want out of life, what they care about, their passions, their dreams, and hopes. And then you understand that. And then you can show them how what you can do to help them achieve that through the vehicle that is the company they work at, everything changes. Yeah. And I think that's the magic formula for leadership right now that I see is missing. So let's dive into communication then, because obviously a lot of this is built in the communication systems.

And we'll get to marketing and sales in a second. How do we succeed at communicating now? So we say this, and I don't believe it's hyperbole. I think I could probably back it up with science if I needed to. The number one determining success factor of any organization or any individual is their ability to communicate effectively. Now, I ask organizations when I do keynotes all over the world, I'll throw out, hey, what do you think the number one determining success factor is of your organization? And what do I hear? The right strategy, the right people, the right culture, the right services, the right solutions, the right film and a blanket.

and they just go on and on and on. And the answer, those are all great answers, right? They're all necessary. Yeah. But they're all lost if you can't communicate effectively. And so the idea around communication effectiveness is I started studying this, why are some people great communicators? And why are others not?

Is it a personality trait issue? Is it something in genetic? Is it something in their training? Is it something in their background? And it turns out that yes, that can be an impact. But primarily it's a biological thing. What we learned and we studied the brain in a deeper level from a communication standpoint is. And we work a lot with a lot of other PhD researchers on this.

Dr. Tony Jack's one of my favorites. He's out of the UK and he studied at Case Western. He took some of the Kahneman work on the thinking fast and slow, System 1, System 2, and he turned it into the study to show that there's the analytical network in the brain and then there's the emotional empathic network in the brain. And you can't activate them both at the same time. You vacillate between them. but

hang hang hang define those two parts of the brain again for me yep so the analytical network this is the part of your brain that you think of consciously

it's where you process facts figures logic rational thinking it's the CPU it's a computer part of your brain right yeah then the emotional pathing networks

where you bring all meaning emotions feelings internal visualization and all of that you said those can't you can't switch them on at the same time

no they can't both be activated at the same time and you can see it in the studies, like with the technology. So here's what the driving, this is like the money, right? This is the money part of the podcast episode is all human beings, regardless of sex, regardless of background, regardless of anything that we would typically do demographically. They make decisions to buy, to trust, to change emotionally.

Then they look to recruit information to validate and justify that decision, not the other way around. So if my brain naturally operates that way, but as a communicator, all I do is communicate with you analytically with facts and figures and reasons why you should do something different. Reasons why you should buy. Reasons why you should change. Reasons why you should eat your broccoli. Whatever the case might be, your brain is biologically built to resist that information and the person communicating. Yeah. So we teach people how to make sure they understand that they're messaging regardless of whether it's marketing, sales, coaching, leadership,

parenting, you know, being in relationships, you have to be able to activate that emotional pathic network and people. And the way that you do that is through storytelling. Whether you do that is through evoking emotions and people about things they care about, is connecting with them on that kind of a level. And then don't activate their analytical network unless you're darn sure you want them to evaluate and compare and analyze the information that you're giving. So let's bring that across to marketing and sales then because, Dan, you've just blown me with that part there. It's like it now explains a lot of when I'm in that logical parenting mode with the kids. It's like, no, they're not making a decision that way. If we use this for marketing and sales,

what are some of the keys to success in that area? Well, and you see it a lot. You see it in a lot of brands on the consumer side that are very good at storytelling, emotion. You know, everybody likes to use Apple. Well, Apple's obviously done a lot of the behavioral psychology recently. and studies and now they know the neuroscientific impact of it. So you rarely see Apple come out with a commercial that tells you all the great features of the latest iPhone in the iOS 75 or whatever on. What do they do? They grab you by the emotional network of your brain.

They project you into a setting like they did with the new Apple Watch that had the automatic 911 on it where they just, they story told you with the guy that was drowning, the farmer who fell in a well. And they're telling their story. and listening and they're playing their actual calls to 911 from their watch. And then at the end, they present this was done on the Apple Watch. If you had it, you'd be saved as well. See what they did then.

They just tapped into your emotional network, sucked you in, allowed you to be part of that story. You made it part of your story your own. Then they gave you a reason to choose them. That's the difference. Yeah. Yeah. All right.

My brain is processing right now. I'm trying to get through that. So sales, how do we get sales? How do we get sales using this? And if I'm a salesperson, one of the top two or three things I can do to do this, other than read your book, of course. Of course. You've got to read my book.

You might have to read it three or four times. But in the framework of neuroscience selling, one of the things we tried to do is we don't like sales training. We don't think it works. We don't like even a lot of sales methodology because we think they're built off of a background, a backbone of trying to communicate your stuff more. And so what we built was a. framework around how the brain processes information. So the first phase is, can you create a true connection with another human being? Don't give me the sales rapport building. I see you have a

picture of a sailboat on your wall. Do you see I drink water? Now can I tell you about my watches? Like, don't be it. It's crazy. And yet that's what a lot of people do. Yeah. So we teach them how to build a true connection story that makes you human to human. Then that's really important because that's that personal trust. The second step that if anybody listens to this, just So these two steps, build a personal why story, use it on every sales meeting, do it authentically, connect with a human being, and don't have commission breath. If you can get past that, then the next step that's critical is, tell me a story about me. Tell me all you know about my business, my business model, how my business model makes money, my role inside that business model, and what do you think my goals and challenges might be right now? Then ask me questions about what you got right now.

And all of a sudden, the customer, the prospect, everything changes. Because you're on their agenda. Now, it sounds simple, I know. But you'd be shocked. You wouldn't be because you coach this stuff and you've seen this happen over and over and over again. How many people want to run straight to their product, right? I love it. Neuro selling, Jeff, we're going to come back and we can talk about going from good to great.

If you're on the podcast right now, follow, read, learn everything you can from this man. We'll be back in a moment. As a former sales and marketing executive, farm boy and cancer survivor, Jeff Bloomfield will use his inspiring style and compelling life story to teach your audience how to communicate with more purpose, power, and impact. To learn more about Jeff Bloomfield,

please visit jeffbloomfield.com. We're back on the Big Success podcast. I'm Brad Sugar's. We are here with author of the book, Neuro-selling. Jeff, I got to ask, how does the brain work when it comes to, setting massive goals. Like most people set normal goals. How does that work? How does that fit in? Yeah. And it's interesting. The brain makes decisions internally of value based on points of

reference. So anger points. And if you don't have an anchor point, if no one sets one for you, you'll set one for yourself based on your own experiences, you know, in life, journey. So what happens is if you've been a small thinker and you've been around other small thinkers, you will naturally instinctively set small goals, right? And that's all you know. If you're a big thinker and you've been around big thinkers, then what will happen is, is you'll set those BHAX, those big, hairy, audacious goals, and your brain will naturally visualize what that big goal looks like, and then it will incrementally work backwards into what are the steps to get there. So part of what's a mindset thing, but this is really important, and I think this is why you've built a career off of this.

The other part of it is, are you surrounding yourself with big thinkers? Because, Because if you're not, you don't have those people in your life, you will set naturally small goals because they're safe. And the brain loves safety. How do we then use our brain to get us to want that rather than fighting against us with that whole safety mechanism of the brain? Yeah, the brain will activate twice the urgency to avoid a loss, and it will to pursue a game. It's natural. Hang on, say that again, because that's vital. Yes, the brain will activate at twice the urgency.

to avoid a loss as it will to pursue a game, and it will to pursue a game. So what happens for most people is if they set a big goal, the brain will immediately start to fire on, okay, now what are all the things that are going to go wrong? Yeah. And if you come up with three or four things that are going to go wrong, many people would just forget the goal and they'll move on.

They'll set something smaller and they won't ever achieve their greatness. So part of being able to override that mechanism is setting a goal that's out there that has a lot of purpose behind. It's going to make a big impact, not just for you, but for others, then reframing your mind to say, these little things that might get in my way, they're speed bumps, but the risk of loss is not these things, the risk of loss is not achieving that goal. But you can reposition the risk of loss of not achieving the big goal rather than these five things that might get in my way of doing it.

And you stop majoring on the miners and you start focusing on the big goal and the risk of not accomplish you. Your brain will actually switch and it'll activate and it will go through and start knocking out those little ankle bider problems like they're nobody's business in pursuing that big goals. Does that make sense? Absolutely. Absolutely. So in all the people and companies you work with, how do you shift them to actually go for or set the bigger goals? Because, you know, fear, all that stuff kicks in. How do you shift people to really want to go for the big stuff? Well, most people set smaller goals because either they don't have the vision for the bigger goal, and you need to kind of help them cast a bigger vision,

or they don't possibly believe they're equipped to accomplish the big goal. So one of the things we look at and we talk about driving change and leading change in an organization is, yeah, you have to be realistic. Let's look at it in an ideal world, you were to mind map this thing out, and you were to create a goal so big that nobody would believe you could ever accomplish it. What would it be? Don't worry, we're not going to do it.

I just want to see what you come up. And people start to, now the controls are off, right? The constraints are off. And they'll start to just come up with these absurdly great goals. And then you can help them start to work backwards to see, now let's go, let's evaluate your company, your team, your skills, your capabilities. Let's look at the resources. Let's look at all those things. And let's see what you have to date that's not serving you in pursuit of that goal. They don't really ever do that. They do it instinctively. But they never pass the big vision. And then they never do the evaluation to see do they have the skills, the tools, the resources, the people to accomplish it.

So therefore, then they never even start down the journey or the path to get there. So it starts with that, take off all the shackles, ain't that big vision, as big as you can think about it. And then come back and say, let's see where we are today, current state. And now let's look at the resources. If you had to build a company where you had to have the resources to accomplish that, what would they be? And you have people not feeling like they're going to do it, just consulting themselves in this

point, right? getting together what that would look like. And lo and behold, what turns out, you've seen this, right? 70% of the time they've got what it takes to get to the big goal, they just didn't realize it. Yeah. Yeah, it's super exciting. I mean, the old, you know, people don't dream because they don't,

they just don't allow themselves to dream is massive. I want to ask you a couple of quick-fire questions about success in different areas. So, quick question, quick answers. How do you succeed at relationships? Oh boy, how do you succeed in relationships? The key here I think is, I said it earlier, being comfortable in your own skin and putting others before yourself. How do you succeed at health? What?

Health. It health. Boy, I can tell you how to do it. It doesn't mean I'm doing it, right? I think to succeed at health, again, setting those goals around what does a healthy lifestyle look for for you. It's diet exercise, diet exercise, physically, emotionally, mentally, mentally, Do you have a great coach and a great sounding board? You got to have those people in your life.

So it's really, to me, it's physical and then emotional and mental. You've got to have a health plan for both. Love it. How do you succeed at self-development then, building yourself? This one drives me crazy. When I meet leaders who don't read and who don't learn, if you don't have just a voracious appetite for new information, you're always, I think I forget who said you're either grown or you're dying.

There's no in between. Yeah. And that life will tell you that. If you don't have a gracious appetite to learn new things and continue to re-educate yourself, then you're dying. You're not growing. So you've got to read a lot. You've got to listen a lot to podcasts like this.

And you've got to find people in your life who will stretch you, challenge you, and push you beyond what you thought you could be. By the way, that's Jeff Blunfield telling you, subscribe, hit that button, support the work we do by making sure you do that. All right. Final question for the day. Best advice you ever got on the subject of success or best quote you ever heard on success. Yeah, see, again, it goes back to that. I think, have you ever read the book half-time or heard the book on time? It's a wonderful book. It's another one to list. Yeah, I'm blanking on the author's name, but essentially he went on a journey where he had been burned out,

and I think he was around 50, and he wanted a different life for the rest of the second half in his life. So it's kind of at halftime. And it really does tie back into that concept of he had been pursuing success, but now he realized that he wanted to do, he wanted to pursue significance. And I know, know we went back to it in the beginning of the podcast. If you pursue significant success, we'll almost always follow. If all you do is pursue success, you may find yourself an old man and old woman without a lot of significance. Jeff Blunfield, this is the big success podcast. Follow, learn, keep studying.

Read his book. Subscribe to the podcast. We'll be back next week with more on success. And that's a big success podcast for today. Hopefully you took a lot of notes. and hopefully you'll learn the bunch and hopefully you're going to take action on it and refer people.

Remember, if you haven't subscribed, click that subscribe button now. Be with us every week on the Big Success podcast. BS, Brad Sugar's Big Success, take action. Check the show notes for all the links. I'll give you all the links for everything that you speak ahead.

Make sure you follow it through and keep the learning going. Remember, you've got to grow into your goals. I'll speak to you next time on the Big Success podcast. You've been listening to the Big Success podcast. with the number one business coach in the world, Brad Sugar's. To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes,

visit www.orgat sugars.com.