Business Innovators Radio - Ep. #31 – Jeffrey Gitomer – The Big Success Podcast with Brad Sugars

Starting point is 00:00:00 Welcome to the Big Success Podcast, cutting-edge conversations on business and personal success, as well as how to level up. Here's your host, number one business coach in the world, Brad Shogers. You are for a massive treat on today's podcast. Jeffrey Giddemmer, Little Red Book of Selling, Sales Bible, number one best selling sales book of all time. If you haven't read it, make sure you jump on Amazon, grab that book. But he's written like a dozen books, things about trust, customer service. etc. The second segment of today, like in the first segment when we're talking about success,

Starting point is 00:00:36 Jeffrey gave me a definition, by the way, that I've never really heard. So I think that's really interesting. It changed the way you think about success. But in the second segment, when we're talking about prospecting and loyalty and customer service, oh my God, some gems, absolute dropping bombs of knowledge that you and me need to get to make sure that we are successful in that arena. And then finally, his perspective, and I'll give it away, when we go into how to go from good to great. Jeffrey actually said to me, Brad, it's not about good to great. Let me tell you the secret. The secret is gone from shit to great because you're not that good. I'm like, thanks, Jeffrey. Appreciate your feedback. But his books are being bestsellers all over the world, many different

Starting point is 00:01:14 languages. He actually runs a great podcast, Sell or Die. You'll check out me on Sell or Die with Jennifer, his wife. He's inside a club sales mastery teaching. He teaches out to do podcasts. The guy's a genius. He keeps going and keeps going. This is the one. Jeffrey Gettema. So the Jeffrey Gettema, I can't believe we finally got together. I need to know a question though. What is success in the Gidima definition? What's your definition of success?

Starting point is 00:01:44 I think, Brad, because I'm a family guy, I start with that. Like how close-knit is my family? I have four daughters, four granddaughters. And as of last week, my first great-grandchild, also a girl. So I'm nine family members, a wife, even the dogs are girls, but it's important to me to be the leader of my clan and to be a successful leader to spawn, you know, whatever my children do, whatever my grandchildren do, I want them to be success at it. So I encourage them, I coach them as much as anybody. I explained to girls, I said, listen, you can do whatever you want. Just before your head hits the ground, I'll be there to catch it.

Starting point is 00:02:29 and that tells them they can go take a risk. You know, I have a 14-year-old daughter that's been to Paris nine times. So if you want to teach your kids about the world, you show them the world. So that's a very important part of success for me. The second thing is in my business, I want to be as successful for myself as I want to be for my employees, my team, and my customers. I want to be able to create a message that goes out to the world. world and I've done it by writing and speaking and social posting, not just by, you know, being a good

Starting point is 00:03:07 guy and going out. I can't, you know, which is the most profitable? Here's the answer. I don't care. I'm not looking for profit in one particular element. I'm looking to be well recognized, well regarded. If you Google my name, you come up with about 400,000 things and thank God, none are bad. You know, none are, you know, that jackass. So I feel like reputation plays a very important part of success. And I don't post for reputation. I post for content and value. And reputation follows that.

Starting point is 00:03:45 I was very lucky to have very smart parents. And so they, I inherited intelligence. And then I had to decide how to use it. because in your early 20s and even into my 30s, I kind of wasted it. I owned several businesses. I sold them, but my personal habits were not the greatest. I grew up in the 60s. That should explain everything.

Starting point is 00:04:15 Well, let me put it this way. Bill Clinton said, I never inhaled. I never exhaled. So I think that that rolls around as part of the entire process. So that brings me to a question though, Jeffrey. When did you choose success? Because I know in life people have to at some stage choose to be better than average or choose to be successful. When did that happen for you?

Starting point is 00:04:42 When I left New Jersey, I had gone through a pretty bad period of lifetime, family breakup and other issues of business. And when I got to Charlotte, I decided, oh, this is my home now. I'm going to build it here. However, go back 30 years when I was in Europe in 1967, I had dropped out of college and got to Vienna, Austria, and realized I did not know who the Habsburgs were because I cheated off of Lewis Poland thinking I was the smartest guy in the world to get a better test grade from the guy sitting next to me. And I decided, then that I was going to stay a student, even though I just dropped out of college, I was going to remain a student forever and learn one new thing every day. That was my goal. And in my one year

Starting point is 00:05:38 travels in Europe, I did things like I read the Diary of Anne Frank on Anne Frank's doorstep. And I'm sitting there crying and people are coming into Anne Frank's house and are you okay? I'm fine. I'm fine. But you go through that revelation of life. life and that tells you where you are and who you need to become. Not who you want to be, but who do you want to become? Those are very distinct things. You work on who you want to become. You can dream about who you want to be. Is that part of your formula for success? What is the Jeffrey Gettema formula? How does success happen? I have a philosophy. I give value first. I help other people. I strive to be my best at what I love to do. I establish

Starting point is 00:06:36 long-term relationships with everyone, and I have fun, and I do that every day. And I try to make 10 people smile every day, because when they smile at me, it ends up, I smile back. And I perform one. one random act of kindness every day, no matter what, whether it's holding a door for somebody or tipping a little bit extra, that random act of kindness, no one pays me back for that random act, but the world pays me back. And when the world pays you back, it's times 10, every time. And that's, you know, that's my evolution. My parents have gone, but they're checking up on me. They're looking down and going, you know, the bastard did okay.

Starting point is 00:07:21 And, you know, that's part of the core of life is who are you proud of, but who makes you proud? And so when you think about that whole, when you think about that whole becoming thing, how much of a difference did that make in your life knowing that, you know, I need to become? I'll tell you, it's the essence of life because I wake up every morning and I do things that other people don't. do. I have a routine of five things that I do every day. I read, I write, I prepare, and that causes me to think and create. And I do those five things sitting in my office or sitting in a hotel room somewhere around the world. And I've done that for almost 30 years now, every day for an hour. Seven days a week, doesn't matter what. I devote the first hour to me, most important person in the world. And yes, I have kids,

Starting point is 00:08:22 and yes, I have family, I get up before they do. You know, that they get up at six, great. I get up at five. I'm lucky my kids like sleeping in, so I can get up before them pretty easy. So that's the way it is. So our similarity is, though, we pride ourselves in our family.

Starting point is 00:08:43 Yeah. I can go to your Instagram, and I can see hundreds of pictures of you and your family, hundreds. Yeah, the story is nothing. but family. I don't, it's like, you know. So I want to ask you a question, though, because during life we have setbacks, failures, mistakes, whatever you want to call them. How does failure teach success? Well, my dad taught me early on the realities of life. He said,

Starting point is 00:09:13 son, if you really want to succeed, you've got to fail a couple times. And so after my second bankruptcy. So you have to look at it. It's the way you look at the things that happen to you. And it's not what happens to you. It's what you do with what happens to you. And I've decided to take everything in a positive light. So regardless of what it is, I'm going to be happy. And I created a line when I first started writing in 1993, which is the essence of selling. And no one uses it. Well, people have tried to appropriate it, but it's mine. I wrote it.

Starting point is 00:10:00 And that is when someone gives you an objection or a barrier or refusal or whatever, you know, oh, we're not going to buy from you right now or your price is too high or I've got a satisfactory supplier. my response is, I was hoping you would say that. And I say it with just that much enthusiasm because our best customers come from people that reject me. They're just blown away by that. They can't believe that somebody would take it that way because usually salespeople are either dejected

Starting point is 00:10:31 or telling you how many miles they drove to get there or they come up with some kind of phony sales, you know, pitch bullshit. and that's not me. I teach why people buy, not how to sell, much more powerful. And I look at it from a standpoint of, can I make somebody smile or laugh? If I did, I win. I totally win.

Starting point is 00:10:55 You're on the Big Success Podcast. This is the Jeffrey Gidima. We're going to be back with him, man. We are going to get into selling and how to succeed at sales and loyalty and prospecting and all those things. Come back in just a moment. You're on the Big Success podcast with Brad Suggers. Business empires are where most people create the vast majority of their initial income and wealth. Through Brad Sugar's Entrepreneurs event, you will learn how to turn your companies into valuable and sellable assets.

Starting point is 00:11:20 Visit Bradshugers.com to attend this program as a stand-alone or as part of Brad Sugar's Entrepreneurial University. And you're back. Big success. Little Red Book of selling. This is where I started with you, Jeffrey. Gosh, I forget how many years ago, but then I invited you to come to Fiji and chat with us and teach us sales. How do you succeed at sales in this day and age? What are the keys to being a successful salesperson nowadays? Well, there's three words that you have to think about in terms of selling, and they have nothing to do with sales. Three words are help customers win.

Starting point is 00:12:00 If the customer feels like they have a better deal, if the customer feels like they got some kind of value or some kind of victory as a result, of doing business with you, you win. And you may not win at that moment in time, but they're going to accept your call. They're going to talk to you again. They're going to go out to lunch with you. They're going to refer somebody to you. You're going to have a pool of people that will rally around you and love you.

Starting point is 00:12:29 And that's all I've tried to do for the last 20-something years. The Little Red Book, there's a new edition of the Little Red Book. It's called The Classic Edition. It's 20 years old. It's the largest selling sales book of all time. And you can talk to anybody, any sales guy. And they go, yeah, yeah, I buy one for all my people. Cool.

Starting point is 00:12:50 It's 20 years old, Brad. It doesn't save the word social media in it. Actually, let's dive into that. Why is it that salespeople hide behind social media so much these days? Because they have no balls. There's no sales. sales balls involved in hiding behind a, you know, am I allowed to really swear or not? You can, we'll beep it later.

Starting point is 00:13:18 All right. I'm writing a book for millennials. It's called Pickup fucking phone. That's one of the issues in selling that salespeople are waiting for the phone to ring, and it's not going to ring unless you proactively go out into the marketplace and build your brand. Your phone rings because you build your brand. my phone rings because I built my brand. That only took 20 years.

Starting point is 00:13:41 Yeah. So how do I teach that to my kids? How do I teach that to my kids who won't even pick up the phone to call me? I mean, they'll text me. Like, Dad, stop calling me. I'm texting me. My daughter as well. We live in a different world.

Starting point is 00:13:56 Yeah. And I think that you're going to have to adapt and adopt to your world by allowing more people to have easier access. That's why I'm using AI. That's why I'm. I'm trying to appear on more people's podcast because you don't know who their listener, their diverse listener is. But our podcast, sell or die, has three million downloads. Yeah.

Starting point is 00:14:19 There's a reason. Yeah, because I was on it with you. That's why there's three million downloads. You know, that's probably the reason. I hadn't equivocated those two things. But now that you mentioned it, you're probably correct. So let's talk loyalty, customer loyalty. How do you succeed at customer loyalty?

Starting point is 00:14:37 you do things to serve people that they're not expecting. So, for example, if you sell a machine to somebody, you're there when it's delivered. You give them your personal cell phone number and say, listen, if anything goes wrong, don't call anybody. Just call me and I'll take care of it. You want to make sure that you celebrate their victories, not just yours. And so I want to know what happens after the customer takes ownership, not just make a sale. I'm about follow through, not about follow up. Follow up is, where's my money? I'm calling about the money. Is it ready? Follow through is, hey, you're probably not going to believe

Starting point is 00:15:20 this, but I ran into somebody and I think they're going to be a good customer for you. Let's have lunch. I'll bring the guy. Excellent. That's the essence of building a relationship. And loyalty, by the question. Let me define it for you in one sentence. Will you do business? Will you do business, with me again, will you refer me? That's it. Everything else is baloney. I'm looking at this from the perspective of people

Starting point is 00:15:48 measure customer satisfaction. Biggest joke on the planet. Biggest joke on the planet. J.D. Power has the customer satisfaction awards. They give them to airlines. What could the category possibly be?

Starting point is 00:16:05 You know, least shitty. That's the category. But I'm going to write a column called, could J.D. Powers win their own award? Because they don't answer their phone. They hide behind voicemail. They're all a bunch of know-it-alls. And they charge people of fortune, especially the car industry and the travel industry, to be in their, you know, circle of lousy influence. Yeah. So you wrote a book on trust. You wrote a book on service. if we combine trust and service, how does that work in your mind in this day and age? Well, if I don't trust you, I'm not going to do business with you, but there's a higher

Starting point is 00:16:50 category. I have to like you, I have to believe you, I have to have confidence in you, and then I might trust you. Liking and believing and confidence leads to trust. So that's number one. Number two, the way you talk to me is going to determine how I talk to you. And keep in mind, I grew up in New Jersey where people eat their young. And I sold in New York City where up yours is a greeting. And so, and everybody wants a bribe. So I grew up in a pretty tough environment to make millions of dollars worth of sales. But the bottom line is, the way I talk to you is going to determine the outcome. If you've ever called, an insurance company for a claim that that person on the other end of the phone will say,

Starting point is 00:17:40 have you read your policy? I'm like, honey, I'll give you $1,000 if you can find my policy. No one knows what her insurance policy is. Tell me what you can do, not what you can't do. Tell me what you can do, not what you can't do. And so those things combine to generate loyalty, to generate trust. If I know I can count on you, if you tell me I'm going to be there at 10 o'clock, I expected to be there at 9.58, and vice versa, if I tell you 10 o'clock,

Starting point is 00:18:17 you can bet your butt I'm going to be there. I've had the charter planes to be there on time. I've had to, you know, whatever I had to do, go right from the airport to a seminar, not stopping to eat or pee or go to a hotel room. You do whatever it takes. You do whatever it takes. And that breeds trust and that breeds loyalty.

Starting point is 00:18:39 And there's no other way to do it other than with your actions. You know how like the customer service theory is sort of evolved into the customer experience process. And it's being proactive rather than reactive. What are your thoughts on how that changed happened or what are the important aspects we should take from that? Well, the experience has to do with how you feel you were treated. And if you feel you were treated fairly, then you have a positive response. If you feel you're treated unfairly, you go on social media and make a stink out of it. That's the new world.

Starting point is 00:19:23 That's the new world. And I'll confidential, we're listing our property with a very large, really large, really, State Company, very, very, one of the top two in the world. Okay. So I get a text from my wife that the lady who's courting us to try to get the listing just sent her flowers. Now, why do you do that? You do that. And the first thing she did is say, so-and-so text, send me flowers. Like, okay, cool. She gets it. Yeah. She totally gets it. And she didn't send me flowers because I don't care about flowers. but if she gets to know me better, she'll know what works for me. And all you have to do to find out about the other person is Google them or go to their

Starting point is 00:20:11 Facebook page. Yeah. It'll tell you everything. Why do salespeople, why are they so lazy that they don't get on social media before they speak to someone? That kills me. You gave me the answer because they're lazy. And here's my statement. Most salespeople will not do the hard work that it'll do.

Starting point is 00:20:30 takes to make selling easy. There are people that send me stuff that I can't. I'm going to give you one example. I've stayed in hotel rooms thousands of nights, thousands. You have to. At the Burbank Hilton Hotel in Burbank, California, instead of a fruit basket in my room, they gave me an autographed baseball. I collect sports memorabilia.

Starting point is 00:20:57 This is signed by the staff of the hotel, the Burbank Hilton Hotel. It's only been on my desk for 15 years. Let's talk digital. Digital world is taking over. You've been leading the way into that digital world, podcast, AI, etc. How is it changing sales? How is it changing the process of customers buying? Well, at the moment, is scaring people because they didn't know how to deal with it.

Starting point is 00:21:30 The first thing I thought of when I saw AI is how do I monetize it, not how do I use it? How do I monetize it? Because that's how I was grown, that's how I was taught. You know, how do you earn money as a result of doing this? And luckily, you and I are in the same boat. We have hundreds, thousands of hours of content that we can offer to the world through artificial intelligence if the program and platform is right and we promote it right. And we make it inexpensive enough to buy.

Starting point is 00:21:57 So that's the path that I'm on right now. I've had my podcast for seven years. and, you know, it's never going to go away. The podcast is never going away. I've taught other people how to podcast. We have a class on podcasting. And there are a lot of people out there that have been very successful as a result of coming in and paying us money to take our class and podcasting.

Starting point is 00:22:19 So I've been able to monetize our success. You know, you come to my library, we have $10,000 weekends where you come and just hang out and talk about sales. And people are happy to do that. They love to do that. They want to be here. They want to experience it. They want to feel it.

Starting point is 00:22:37 Same with you. They want to go and they need to go to your event on an every year basis. They need to experience where you're growing and who you're becoming more and more every year. You can't help it. It happens. Someone asked me yesterday about AI and they said, you know, is AI going to take over the world? And my response to that is I still got a concerts. Exactly. Exactly.

Starting point is 00:23:03 You know, and all of these things, and you and I've seen this enough, and I want your thoughts, though, Jeffrey, every five or ten years there's another thing that's going to destroy the world, and you're never going to need a salesperson, you're never going to need, you're never going to need. How does a salesperson adapt to this current digital world? How do they use it to their advantage? Well, let's take AI as an example. You may go into chat GPT or one of the offshoots and ask it how to do, do an email or ask it how to do a tweet or how to post something. And you get back their standard

Starting point is 00:23:35 response that has no humor that's mechanically driven to you. And you have to take that. The salesperson has to take it and make it their own and customize it. It might be a time saver, but it's not a customer earner. You have to earn that customer on your own. And the salesperson is the transition person to make that happen. It's not going to replace sales. It's going to enhance sales. And the people that ignore it are going to die and the people that embrace it are going to win or they're going to double their income. He's plain and simple. Jeffrey Gidima, the legend of sales. We'll be back in just a moment. We're going to talk scaling up here on the big success podcast. Jeffrey Gittimer is the author of the New York Times bestsellers, the sales Bible, the little red book of selling,

Starting point is 00:24:20 the little black book of connections, and the little gold book of yes attitude. To learn more about Jeffrey Gittimer, please go to Gittimer.com. All right, Jeffrey, get them up. How does someone go from good to great? Not just, okay, not just that, but a salesperson that goes from doing good to doing amazing. What's your key to that? Okay. Let's start at the very beginning. I have a book in my library that says every great chess player was once a beginner. Think about that from a standpoint of selling. You started out knowing nothing. You took it. You took a book. a job and you had to train. So, and sometimes the training was good and sometimes the training was crappy. So I'm writing a book, Brad, that says from shit to great because you're not that good. The reason I'm writing that is the book from good to great has the premise of you think

Starting point is 00:25:20 you're good. You may not be that good. So I'm looking at it from, here's your evaluation to find out how you get to good, because if the person is not good to start out with, they're never going to get to grade. So they got to good by being a student, by practicing on a daily basis, by going from proficient to excellent. And the only way you're going to get there is with repetition. You have to repeat it, repeat it. So I'm going to give the fundamentals of what it takes to get good, because most people just think they're good. It's funny. I gave a speech almost 20 years ago now at the National Speakers Association

Starting point is 00:26:04 where the thing was always record your speech and have it documented and transcribed and turn it into a book. And I'm giving this speech to all these speakers. I said, let me let's get something straight here. Your speech is not that good. And Brad, people were howling. the best speakers in the world were at this session. They were howling.

Starting point is 00:26:31 Okay. So you may be the judge of your goodness, but somebody else is judging you as well. And if you're not, you know, if you're not a five in today's world, you're toast. You're not going to, you're not go to a restaurant that's got a 2.5 rating. You're going to go to a restaurant that's kind of 4.5 rating. And so my question is, would your customers rate you a 5? because you can rate yourself all day long. If you think it's valuable and I think it's crappy, it ain't valuable.

Starting point is 00:27:03 If you think it's amazing and I think it's not amazing, not amazing. So you have to go out and look for feedback. And the one thing that people can do right now is garner social proof. Garner people that will tell you that this was impactful. It changed my life. This is the best thing ever. And go online and read the comments on your. books, read the comments on my book, read the comments on the Little Red Book of Selling.

Starting point is 00:27:31 There's almost 2,000 comments, and it's a 4.6, 4.7 rating on the Richter scale of Amazon, and they're wonderful quotes. They're wonderful quotes. And that's the proof of who you are. I can say I'm great. Doesn't mean crap. My kids can say I'm great. Doesn't mean crap. My readers say I'm great. Ah, now I got something. that now I really have something. So it's a matter of how you grow up in life. You know, maybe you are good now. But if you want to become great, let your customers tell you how to get there. Yeah. They're going to show you the critical, you know, this was really good, but, you know, your language, which I get chided for all the time. You know, I grew up in New York. I grew up in Philly.

Starting point is 00:28:23 It's a different language. But the, the, the, the, The bottom line there is people will critique you and evaluate you, and you can either say, oh, that guy doesn't know what he's talking about or you can take it seriously. So I get good when other people give me feedback. You know, I've lost customers because I said the wrong thing or I did the wrong thing. Everybody does. The question is, how do you learn from it?

Starting point is 00:28:47 How do you grow from it? And how do you not make that happen again? And we're living in a woke world where people get offended by anything. anything. So that's why I'm relying on more on social media and more on technology to be able to get from from good to great to legacy. So let's think about that from this perspective, buddy. How do you get someone to go from a goal of good to a goal of great? Let's forget the actual process of getting there, but even setting the goal of amazing, the goal of amazing, the goal of of not a million but a billion sort of thing,

Starting point is 00:29:29 not a million but a hundred million a year in sales. How do you set the goal of being the number one? How do you process that? What is your way of getting people to do that? Instead of writing that goal down, you have to write your intentions down as well. So what do I intend to do this year that will make me better than where I was last year?

Starting point is 00:29:49 How much am I going to invest in myself? So I take 10 personal days a year to get better. Now, I've been doing that for 30 years. But 10 of my days are me going to seminars of other people, me investing in courseware, and me doing things that build my own mind. Plus, I read for an hour in the morning. Yeah. And if I'm not willing to do that, and listen, I'm already pretty good.

Starting point is 00:30:15 Why do I keep doing it? I'm going to tell you why. Because I'm going to do AI and everybody else is scared of it. I'm jacked up about it. I think it's the greatest thing since sliced bread. I'm not scared of it at all because I embrace whatever I think is going to be next. I'm giving a speech in Romania in a couple of weeks. And the title of the speech is what's now, what's new, and what's next.

Starting point is 00:30:42 And I'll have everybody on the edge of their seat just by the title. Just by the title. I can't wait for a year from now for AI Brad to have a conversation with AI Jeffrey about sales. That'll be kind of a fun thing. Exactly. And we'll be on the beach, you know, sipping a glass of French wine while the conversation is going on. So I want to do some quick answer ones then.

Starting point is 00:31:10 And I don't know if I can get a quick answer out of Jeffrey Gidima, but I'm going to try, okay? Short question, short answer. What is the key to success in having fun? Being funny. If you can make them laugh, Key to success in self-development. Read.

Starting point is 00:31:33 Key to success in having goals or setting goals. Write down what you believe you can achieve, not some hairy thing that you know you can never achieve. And then put it on your bathroom mirror so you can see it every day. Key to success in relationships. Tell the truth. Huh. That's a good one.

Starting point is 00:31:55 I like that. Key to success in building wealth? I'm not a good person to ask that, too. I've invested in my library. I've invested in art, but I have not invested in stocks and bonds because I have continuous revenue from books and whatever that I'll be okay with. A lot of people...

Starting point is 00:32:20 So maybe that's the key. Maybe that's the key. Have continuous revenue from what you did 30 years ago. Yeah, well, but not everybody. is willing to do that, Brad. People are conscious about their money and their dollars and they have a 401k and a, you know, whatever. I'm not, that's not me. I'm a risk taker. If I lose it all tomorrow, I can build it back the day after. So I'm not worried about that part. But I'd rather have a book that's signed by Napoleon Hill or by Albert Hubbard that I can read myself in my library, my lap. And maybe it's worth a thousand dollars or $2,000, but it's electric. and gets me to the next level. Final one then. And again, I just ask everyone this, key to success in health.

Starting point is 00:33:08 Health? Yeah. Pretty interesting. I've evolved to healthy. I have a holistic doctor and I have a Western doctor. And one, I can either accept answers or not. I trust my holistic doctor more than my Western doctor. It's why I'm unvaccinated.

Starting point is 00:33:27 It's why I never wore a mask. But I do blood tests at both each every year. And my Western doctor said, you have the blood of a 20-year-old. Because I focus on keeping myself healthy daily. Yes, I eat shit food. Yes, I eat pizza. Yes, I, you know. But I'm also conscious of what I should not eat.

Starting point is 00:33:52 And I'm at least half and half healthy. at least half and half healthy. And I try to fast in the morning until lunch. And I don't need anything after 8 o'clock at night. So I'm not sitting there drinking a beer watching a Netflix movie like a fool. And yep, I got 10 extra pounds that I wish I didn't have, but most people have 20 or 30. And, you know, I have to be conscious of it because I promised my 14-year-old I'd live to 100.

Starting point is 00:34:21 So if you're really family-oriented, you want to stick around. for the family and you want to stay healthy for the family and seek professional help don't look at an ad on instagram for a pill talk to your doctors and and let them give you advice about how to live a little bit better a little bit stronger a little bit more youthful and you can win final question number one quote or number one best piece of advice you ever got on the subject of success Interesting. When I was young watching baseball, there was a player who lived in Philadelphia named Benny Bengolf. He played for the Phillies. He played for the Yankees. I have this on my desk, his autograph. And he had one of those sports shows that after the game was over, he did the analysis. And he ended with the same quote every single time. To be a big leaguer, think big league. big. And I'll tell you, it's with me all the time. It's with me all the time. There are a thousand other quotes that I think about or live by, quotes from my dad, who taught me the secret of

Starting point is 00:35:40 inflation. He said, son, earn more money. Like, oh, okay. Jeffrey Gedima, thank you for being a great guest here on the Big Success podcast. I'm Brad Sugar's. We'll be back with you next week. And that's a big success podcast for today. Hopefully you took a lot of notes. And hopefully you're going to take action on it and refer people. Remember, if you haven't subscribed, click that subscribe button now. Be with us every week on the Big Success podcast. B.S. Brad Sugar's Big Success.

Starting point is 00:36:12 Take action. Check the show notes for all the links. I'll give you all the links for everything that your speaker had. Make sure you follow it through and keep the learning going. Remember, you've got to grow into your goals. I'll speak to you next time on. success podcast. You've been listening to the big success podcast with the number one business coach in the world, Brad Sugar's. To learn more about how to achieve business and personal success,

Starting point is 00:36:36 as well as how to level up or listen to past episodes, visit www.com.com.

Business Innovators Radio - Ep. #31 – Jeffrey Gitomer – The Big Success Podcast with Brad Sugars

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