Business Innovators Radio - Episode 47: Rewire Your Mind For Success with Shawn Feurer
Episode Date: November 17, 2025Part of the Construction Executives Live Program Rewire YOUR Mind for Success with Shawn FeurerJoin Shawn Feurer, The Universal Mindset Disruptor and Creator of The Inner Blueprint the mindset program... for the home improvement industry, as he shares 20+ years of insights on transforming mindsets to scale businesses, sharpen leadership, and embrace joy. His focus is helping others improve in 3 main areas: better finances, better health and wellness, and better relationships. Discover how his program empowers entrepreneurs to break limitations and achieve better results than they ever thought were possible. Guided by his mantra, “Enjoy the Ride” Shawn offers practical strategies for success that you can implement in your life today!In The Zonehttps://businessinnovatorsradio.com/in-the-zone/Source: https://businessinnovatorsradio.com/mark-francis-launches-revolutionary-leadership-book-revealing-why-american-businesses-are-missing-critical-competitive-advantage
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Welcome to In The Zone and Construction Executives Live, brought to you by U.S. Construction Zone, bringing you strategies for success with construction innovators and change makers, including In The Zone peer-nominated national award winners.
Here's your host, Jeremy Owens.
Welcome back to Construction Executives Live. I'm your host, Jeremy Owens, owner and founder of Three Generations Improvements and U.S. Construction Zone out in.
sunny northern california we have not quite hit full fall yet but the trees are turning things
are looking great i'm enjoying the cooler weather hope you guys are doing great as well thank you for
being here i see a lot of familiar faces as usual so thanks again for for joining me in another
episode um we are sponsored today by two brands one build12 dot com check out build 12 it's the
revenue generating system. CRM, advertising, all the things rolled into one. I've been using
it for a couple of years now. Give less a call over there at build12.com and he'll give you a free
demo. Also sponsored by one of my company's Builder PayPro. We get into the payments platform
in construction. If you're sick of paying the credit card fees, your clients want to get their
airline miles and you're paying all the fees, it's time to switch that to build their pay.
Pro where the homeowner pays the fees instead of you.
So check out BuilderPaypro.com.
I can give you a free demo on that.
It's really helped us.
We invoice it directly connects to QuickBooks.
It's saving me a lot of time.
Chasing checks down.
Check in the mail, all that crap.
So check out BuilderPaypro.com.
Today's show I'm really excited about.
I know I say that every month, but this one I'm really excited about.
We are getting into the personal growth and mindset category, which
I am currently on that journey, and to be fully transparent, I am drinking all the Kool-Aid that
Sean has, and I'm a full-fledged member of the Inner Blueprint Mastermind Group, and I have enjoyed
the last few months of getting to know a lot of great guys across and gals across the nation,
but also just digging into my own personal journey of growth, finding out what my past
paradigms are, trying to fix them and turn them into opportunities. I'm really excited to be here.
here. Our show is called Rewire Your Mind for Success with Sean Foyer. And we are joined by
Sean, the universal mindset disruptor and creator of the inner blueprint mindset program
for the home improvement industry. He's going to share 20 years of insights on transforming
mindsets to scale businesses, sharpened leadership, and embrace joy. His focus is helping others
improve in three main areas, better finances, better health, and wellness, and better relationships.
Discover how his program empowers entrepreneurs to break limitations and achieve better results than they ever thought possible.
Guided by his mantra, enjoy the ride.
Sean offers practical strategies for success that you can implement in your life starting today.
Sean Foyer is the creator of the inner blueprint and owner of Sean Foyer Consulting,
known as the universal mindset disruptor.
That's true for me as well.
I'll break the over 20 years of experience helping business owners and
entrepreneurs rewire the way they think so they can scale faster, lead stronger, and enjoy the
process along the way. A former business and sales coach turned transformative mindset mentor,
his mission is to revolutionize how leaders approach growth, watching freedom, abundance,
joy and success, both in business and in life. Please help me welcome Sean Foyer. Sean,
thanks for being here, man. Jeremy, thank you. Thank you so much for having me. I'm actually so excited
to be here and talk all things mindset.
Great.
This is my gem.
And anytime I get a chance to be on a platform and just try and share some information to
help people disrupt their thoughts a little bit, because that's what's all about, right?
You know this.
That's how we were brought together, is you're already a student of personal development.
Yeah, yeah.
Thank you so much.
Tell us a little bit about your journey.
I know you kind of started kind of where we are and you got to this.
So tell us a little bit about how you've got to where you're at now.
Yeah.
So I literally grew up in the home improvement.
business. I met my stepdad who raised me when I was six years old. He was actually a siting
installer here in Utah that had just started his home improvement business and journey and
literally grew up in it. He was going to high school, even as I went to college, working part-time
in the business. So I've just been around this industry for a very, very long time.
After graduating college with a business degree thinking I was going to go find some corporate
job. I had fallen in love with a business.
So I went to work with my dad full time, spent about 20 years in the business, eventually
bought out his partner, ran the company with him.
We had a very successful business for a very long time.
I was part of a couple of great organizations and I got a lot of training.
And, you know, for me, my journey to mindset started with my own challenges, man.
I mean, after 20 years in the business, 20 years in a personal relationship, I found
myself at about 42 years old, this about 10 years ago, after having lots of success,
lots of good results, things just weren't working for me, man.
And, you know, at the time, I questioned a lot.
I questioned why it was happening, why I was struggling.
But hindsight is 2020, and it's what took me on the journey that got me here on this
episode with you today.
So, yeah, a long, long story short, I ended up leaving the family business.
I ended up leaving a 20-year relationship, and I ended up starting completely over.
And during this time, I went to work for a national training organization and became a business coach.
And again, I do have a lot of success, even though I found myself feeling very unsuccessful for a moment.
Worked for about five years as a lead sales trainer and business coach.
And after five years of coaching contractors, after my own personal struggles in the industry and in life,
that's when my aha moment came.
I was coaching almost 70 companies,
best practices,
best process for,
you know,
planning a business and budgeting,
for running the production department,
for running the administrative,
for teaching salespeople sales process.
And what I saw in a lot of the companies
and owners I was working with
was the same things I saw on me.
We have the information.
We have the knowing.
Sometimes there's a gap in the doing
based on what's in between the ears.
Our brain,
which at a greater level,
I call the mind, which is a little bit separate, but that's what took me on my journey to
start my own consulting business, to find my mentor, Bob Proctor, to really take a deep dive
on understanding the mind, how it works, how it's programmed. And that's what I've spent the last
six years doing. And I've stayed in the home improvement space because it's, it's all I know.
And you mentioned paradigms. All contractors, you know, most of us didn't come from Silver Spoons.
We didn't, you know, a lot of us go to Harvard or an Ivy League school. We came from the
School of Hardin Knox.
In that comes a lot of paradigms, a lot of scarcity, a lot of challenge.
And so the work that I do today is, and you're diving right in with us now in our
inner Blueprint Mastermind group, but helping individuals, both owners, high-level leaders,
sales professionals in the industry, figure out what's going on in their mind that's
limiting their results on the outside.
Yeah, I know I love it.
You talked a little bit about Bob Proctor and you talk a lot about your mentors and how they
kind of shaped you. How did you get involved with Bob Proctor? That's not an easy thing to do.
It's not like you just give someone like that a call. How did that come? No, and it's interesting
because, you know, my struggles started in 2014-ish. I mean, they started in about 08 with the
recession, but I've been a student of personal development since 2003. I'm Jack Canfield,
Bob Proctor, listened to all their videos. I've got it right here. The book, Think and Grow Rich,
which is the basis of the inner blueprint.
But for me, in 2018-ish, I was searching for tools to help with mindset.
I'm like, I need a program.
I've identified this need in the home improvement industry.
How do I close that gap?
And I didn't even know to call it the knowing doing gap until I met Bob.
But honestly, it was, I'd attended a industry event that's the top 500 in Vegas.
I was living in southern Utah.
I drove home.
And I'm just sharing this part of the story because I was asking my mind.
I was asking my subconscious, help me.
I need to find some answers to this.
I need a program or a system that I can teach
so they'll help not only my clients but myself get better.
And it was a couple nights after that event, Jeremy.
I woke up at three in the morning.
Studied Wayne Dyer a lot too.
He calls that the angel hour, right?
You're asking for help and you wake up in the middle of the night.
And so I literally woke up with my hands out.
Like, okay, is this the message?
Is this a message?
And long story short, I ended up on a webinar.
And to this day, I can't, I mean, I have screenshots of the webinar on my phone still.
I normally don't get on the computer in the middle of night.
I can't even remember what drew me.
But because Bob Proctor is worldwide and global, they were running this webinar,
I think for people in Australia.
And I registered and it started at like 3.30 a.m.
And I was already up.
So I made a cup of coffee, sat down in my skibbies and was like, I'm going to watch this webinar
and see what Bob Proctor said.
And that's what I found the information might now teach today.
Bob talked about the knowing doing gap.
He talked about this idea of thought creates feeling,
feeling creates action and controls results.
And so many of us in life,
and especially the whole improvement industry,
we're action takers.
We spend all day reacting to results we don't like,
taking more action to try to get better.
And so Bob talked about a program he had.
It took me about six months to get fully invested to figure it out.
I was still in scarcity.
It was an expensive program.
I think it was initially $35,000.
sign up and get certified. I didn't have it at the time. I was literally coming off a challenging
exit of my family business, a challenging divorce. And I really liked what I heard, Jeremy.
Like, light bulbs from me went off like this information that can only help me, but help the
clients that I'm already working with on consulting. So I signed up. He had a program called
Thinking into Results. It was 12 lessons. I became a student of that and a consultant.
In the first six months, I made his inner circle.
long story short unfortunately COVID hit I had only attended one live event where I was celebrated
with Bob and after that it was about a year later year or two later that Bob passed away and so we
lost Bob I taught his program for several years became a really good teacher and student of it
and then after it's passing things had changed in the organization and I figured it was time to
develop my own so that's when I came up with inner blueprint I did model a lot of it
of everything I learned from Bob,
but I also added in everything I learned
from Jack Canfield, Wayne Dyer, in our industry.
Charlie Gendell is one of my original mentors.
It's a legend in the home improvement industry
and in my own personal experience.
So, yeah, it's really cool to literally spend time
in a small room with Bob Proctor, who I'd been,
I watched my secret movie back in 2006,
listened to so many of his videos,
had read a bunch of his books.
So, yeah, that's how I got to meet Bob.
That's a cool story.
I mean, you also do your own,
podcast with your new wife, Caitlin, and you get to interview crazy people like me and other people
in the industry. You also get to, you know, interview like, you know, ex baseball player. I mean,
you're kind of all over the place. But tell us a little bit about that podcast and how it's kind of
reshaped the way you're teaching and coaching these days too. Yeah. So with our program in our
blueprint, we have a lot of success with people. And I wanted a platform to share free information and to
share wins. You know, as you know, and anybody listen to this knows, the home improvement
industry is challenging, right? I mean, to me, the risk and the challenge is where the
opportunity is, but we deal with a lot of challenges trying to keep things going. So in her
Blueprint, the podcast is designed specifically for the home improvement industry. We talk about
with its ripple effect, though, anybody who listens to that is going to get tips and tricks to
help think better thoughts to get better results. But yeah, we mostly have brought on a lot of clients
that were successful when I started working with them,
but have used the power of their mind and inner blueprint
and our mastermind group to launch.
And yeah, we've got a couple in the group
that were formal professional athletes
or almost professional athletes that had injuries.
It's another crazy story.
How do you end up in home improvements?
But that's where they ended up.
Yeah, so it is.
If you guys want to check it out,
it's on all the platforms.
But yeah, every episode is either a guest
talking about mindset and how it's improved their lives.
or me and Caitlin do some episodes of the two of us,
just sharing our tools.
I mean, that's the craziest thing about this, Jeremy,
is I give a lot of my information away for free,
but it's up to the listener to grab it.
And we talk more later about how you actually implement it,
but implementation is key.
Yeah, no doubt.
Let's get into a little bit about the inner blueprint system.
Let's break it down.
What is it?
How did you come up with it?
And, you know, like you said, we'll get into implementation,
which is the hardest part.
you know, we all like to learn, but it's that second step is so critical.
So let's talk about it a little bit.
Yeah, so inner blueprint, I mean, the basis of a lot of the things in the
blueprint coming from thinking grow rich.
And, you know, the book was written in 1938.
I read it for the first time in 2003.
And I just read it.
I didn't study it.
And it's really hard to implement this book into your life.
As you know, right, there's so much information.
You know, when I started my journey, I had notes in my phone of every
step in thinking you grow rich and how and I really had trouble implement in this so after working
with Bob for a few years he'd studied the book for 50 years when I developed inner blueprint the
idea was to create a step by step mindset program that with repetition with study would help individuals
take a big idea one of the areas that you talked about the trifecta either in finances
health and wellness relationship but a big goal they had no idea how
they could accomplish it and then create a system that helps them take it from an idea
to a belief and as you go from going through it now you know module one is what do you want
and and the idea and what do you want is forget about the how time and money don't exist let's
get you dreaming again let's get you back to maybe a younger version and really thinking what's possible
and that is the first step for most people finding out what's holding them back and what's
limiting them. Right, right. And I mean, each module, we will go through all that way. Each module,
module two is what holds you back, right? And as you think about what you want, naturally things come up.
And we go through all the modules. Module 8 is what do you believe? And it's one to eight is idea
to belief. Yeah. Yeah, no doubt. We kind of talked about it a couple weeks ago, but one that I've
just kind of stuck on. And I think a lot of us are in this category. I'm good. I've been good for a really
long time. But you kind of talk about it's the evil to great. And you're also that much closer
to that. So like I think there's a lot of people who can relate to that. Like, hey, my finances are
good. My relationships are good. Sure, I could use X, Y, or Z a little bit better. But like,
it's, but that just really struck me because I know great's there and I want great, but you're
stuck in good. And America does that to you too. Yes. You know, you're just kind of stuck in
it's like, I'm good. Why should I really ask for that? Yeah. And honestly, I mean,
this is where I give thanks for all my challenges because I was really good for a long time.
You know, before I had my downfall and things kind of fell apart, I was stuck in really good.
I mean, beautiful home, beautiful life, traveling, successful business. And for me,
I got pulled into challenge, which made me change. So as I'm working with individuals like
you, I want to remind you, hey, you're either growing or you're dying.
And you're not staying the same.
So when we're stuck in really good, before we know what we've actually slipped backwards.
So that's kind of the motivation.
And it is challenging because I work with lots of successful people that are in really good.
And I want to get you to grade before you ever have to experience anything.
That's one of my missions is to not.
What I went through was horrible, man.
Like we won't bring it up the negativity of it now.
But I wouldn't wish, you know, like financial challenges, physical health challenges,
the death of a couple of my very close.
I mean, a lot of stuff piled on.
all at once.
And so, yeah, the challenge is good and really good is the enemy of greatness.
And you're either doing something every day to get better or you're taking a few steps.
I mean, Bob Proctor used to talk about even after you die, when they put you in a box in
the ground, you continue to disintegrate.
So literally, we're physical energy that's either getting better or it's getting worse.
And so that's kind of the mindset I put behind it is, yeah, I love Jeremy that you're doing good.
but what does great look like and what's holding you back from that right now and it might be the comfort
zone of really good and that's a paradigm yeah no it's all those things it's all those things so yeah
i mean i the the word mindset too i don't know if it's just i'm sure you know that it's just like
one of those words that's used a lot now and you know i there's a lot of misnomer there's a lot
of things that you hear out there is there something that like comes up that you you constantly need to
debunk or you don't really agree with.
I know just think positive is one that I've heard in my life.
I don't know what you feel about some of those that are just out there right now.
What I don't love, and it's interesting, because when I first started this journey about six
years ago, especially in home improvement, a lot of people, I mean, I talk to owners of big
training organizations or events, they thought I was crazy.
They thought I lost it, especially if I ever talked about the law of attraction or vibration
or anything.
But I've done a lot.
lot of work to really establish that mindset is an important thing.
And my biggest pet peeve is how many people just throw it around loosely.
You know, people that aren't educated that don't know.
I mean, I know a lot of sales trainers that talk about mindset, a lot of business coaches,
a lot of people throw it out there, but they use it wrong.
Like, Jeremy, you need to improve your mindset.
What the hell does that mean?
Right.
Where?
And so for me, and you know this, I correct that by saying,
mindset is two words, mind and set.
Right.
And for individuals, your journey is figuring out what are your set points?
Because our set points are like thermostats.
What we think about time, money, relationship, our business, employees, leads, cash flow.
Those are all set points.
And so really, to me, just breaking down and giving awareness and understanding, the mindset is two words.
And depending on what you're challenged with, you might need to work on your mind set points.
in a certain area and I've gotten really good at helping people identify those and work on those so yeah
yeah it's crazy just that one alone is such a shocking thing that you you don't even know you have them
again back to that you got to you got to learn it first you don't even know you had them and then
you got to weed it out but it's so interesting that we all just walk around living basically in our
subconscious and no one knows about it you know what I mean like I think you said it in one of your
modules like I you were just shocked that this is not taught and I I hit me too yeah I mean literally
when I first found Bob in his material I actually went through a week or two I was pissed I'm like I
spent all this money on a college degree I was always a good student and nobody ever ever taught me
like Sean this is how your mind works this is how you're programmed this is where your set points
came from this is how you can change them right and that that is the work I guess the other
pet peeve I have is when people talk about mindset and act like you can just wake up a morning
and change it like conscious awareness oh you know what I've got some scarcity I'm going to change it
that's a lack of understanding that 95% of your mind is subconscious pre-programmed patterned
and just thinking about something for one minute or one time right won't change anything it
really won't you have to do some daily work right to reinforce and create the change you want
inside before you're going to see anything different on the outside right
let's talk a little bit about that daily work what does that what does that look like you know
you know like like you said you can't just talk about it you actually have to create some habits
to to get there so let's talk about the daily habits yeah and you know this i mean my recommendation
for anybody listening and you don't even have to be one of the students of inner blueprint
to take this challenge on but it's to create 30 minutes a day for yourself and it's interesting
how many people aren't even interested in doing that they're so comfortable
they're so busy they're so whatever they are that they won't even take 30 minutes a day for
themselves and you know i always break it down see let's see 30 minutes out of the 1,440 minutes we get
that's 2% of your day and if you will create 30 minutes and you can stack it you know as we break
this down of the minutes 15 minutes is listening to good material about the mind you know in their
blueprint you know we have 15 minute modules we listen to on the daily but you can get on
youtube and find some joda spenza some bob proctor something just go into youtube and type in
how does the mind work and find a good video and listen to it 15 minutes a day while you drive while
you shower so that's the first day the ritual is 15 minutes a day just getting better awareness
and understanding of how your mind works right then the second half of the 30 minutes is 15 minutes
of intentional work on yourself it's five minutes of a goal statement it's five minutes of i am statements
and it's five minutes of gratitude yeah yeah you know it's funny i i met you years ago out of james
conference down in Scottsdale.
Yeah.
And that was the first time we connected.
And that was the one thing.
I was kind of already in this space,
you know, going to their divorce.
Like you were kind of talking to a little bit about me.
But also, you said, if you start with one thing, start with gratitude.
That day, I started it.
And I've had, now I have this whole journal of gratitude.
So, like, I did start with that one.
So that one became a habit for me.
And that alone, like you said, if you don't do anything, start with that.
And like, I can't tell you, it really did, it really did help because it just brings your perspective back, you know, to be grateful for all the little things around you.
And there's so many of them that you just, typically you just pass by and don't think of them as something that you should be grateful for.
But that was the first time I met you.
Oh, I love that.
And again, I share, like I just gave, those are the keys to the kingdom of inner blueprint.
If you adopt that 30 minutes and the five minutes of gratitude, you know, and a free tool for that, listeners, go to YouTube.
type in brother David a grateful day it's a five minute meditation that literally brings
gratitude to the simplest point of we're lucky we have drinkable water we're we're lucky we have
a roof over our head and even if it's not your dream roof right and I started listening to that
when I was going through struggle and my roof was my sisters because I was living in her basement
for a little bit I literally didn't feel like I had a lot to be grateful for but listen to brother
David made me realize oh my gosh I am blessed and it kind of changes you know we say
everything we have to do in a day, when I listen to Brother David, I change that. I get to.
Even if it's a challenging thing, I am blessed to get to do this today because I woke up happy
and healthy. I woke up with drinkable water, with the sun coming up. Yeah. You're in a sunny
your place to me usually in California, but here in Utah, you know, if it's a summer day and the sun's
up, it's a good day. Right. Right. I mean, just think about that in your own experience,
It's like stuff, the material things, the things that a lot of us do have in our goal statements
and what we do actually desire.
But if you don't, if you're not wired right, how does that affect you?
You know, we all have heard the thing that money doesn't buy you happiness or all those
types of things.
But talk a little bit about that because I think that's a really important point in this.
Yeah.
Well, I think from a very young age, a lot of us, especially if you're a business owner listening to
this, we get this paradigm of hustle culture.
and working for success, and we spend a lot of time on that trifecta working on the finances.
And I know for me that was the case.
If we go back, you know, right before my crash, I had everything I'd ever wanted as far as things.
I had a big house.
I had a boat.
I had an extra sports car.
I had this business.
I had all these physical things.
But what I didn't have was peace and presence and happiness, real, real true happiness
that comes from the inside.
And I know, you know, to this day, I've worked with so many successful people that
have the things on the outside that we all work for but this sort of goes to if you don't do
the inside work of self love of working on gratitude it there's not enough stuff you can
accomplish or accumulate on the outside right and feel a black hole if there's a black hole
on the inside and I didn't even know again we're unaware I had some holes in me from you know
childhood my my real dad left for quite a while a good 20 years of my life right and went through
some scarcity with a single mom for a little while.
These things that happened that I'd work so hard on the outside to ignore, to overcome,
to prove to the world that I was valuable, that I was successful, that when I finally got
there, I'd been chasing something on the outside that couldn't come from the outside.
It had to come from me.
Right.
Right.
Such an important piece.
Such an important piece.
We talk, I mean, our industry is kind of full of man's man.
Tough for us.
Yeah.
Tap into that.
that side of us vulnerability is a huge one that a lot of us struggle with we're in module
five now that's actually one of my superpowers i'm able to to become and get vulnerable with people
which really does help me with my relationships but let's talk a little bit about that especially
in terms of our the industry we're in and how you know we're fed so many things i still was fed
all the rub dirt on it and don't cry all those things were 100% there and still there but um
let's talk a little bit about that especially
with our industry and how it's difficult for us to get there.
Well, one of the challenges for me, and if you think about, I mean, I used to attend a lot
of industry events and then I worked for a organization that did a lot of industry events.
And I call those a lot of times the Masters of the Universe conferences, right?
Where everybody shows up there and you got the biggest companies on stage being their
chest and all the successful people being their chest.
And then you've got like an individual.
And at a time when I was struggling, I'd go to these events.
And I didn't feel like a safe space to raise your hand and say, you know what?
I suck right now.
could I get some help?
And that's where I think vulnerability comes in.
You know, and when I was a business coach,
I was working with over 70 companies.
And I'd see some of the gentlemen that were under my advisement.
And I'd looked at their financials.
And I was working with them.
And we'd go to an event.
And I wouldn't see that.
I'd see them talking about how good sales are and how good.
And so that's one thing I've worked on in a new blueprint is getting a group of guys
that are willing.
I mean, if you need help, it's okay to ask for it, right?
And these industry events, a lot of them are put on with the intent to help you.
But in order to get help, you have to be vulnerable and be willing to admit,
hey, I don't have it all.
And I can tell you, I've worked with almost every level contractor from startup to 3 to 5 million to 10 to 20 to 30 to 80,
approaching 100 and beyond.
And I've actually been mentored by some of the big names that have sold businesses.
And I see this all along is we're programmed.
And especially as men, it happens to men and women,
especially as men to not be vulnerable.
If I get hurt, I can't show a sign of weakness.
I got to put some dirt on it.
And the problem challenging is business,
if you're bleeding and your net profit is a negative
and you need some help,
find a space you could ask for it.
And we do create, you know,
besides the mindset work,
we do an inner blueprint with our mastermind groups,
we provide a lot of support.
And what I call a safe space,
if you need help, raise your hand.
And sometimes it's not in the business.
I mean, a lot of us struggle in personal relations.
relationships and health and wellness and to find a place where you can speak.
And again, vulnerability is just truth, right?
It's brave enough to say the truth that I could use some help right now and then
learning how to receive the help.
Right.
You know, that's been my struggle with going to conferences is that imagery of revenue and
just when people talk about themselves, it's hard for me to watch because maybe I know
it's it's fluff and maybe I know it's not really them but you know I don't know what it is it's
just it turns me off and I think that a lot of people are in in that same boat maybe it's a little
jealousy and that you know I'm not making a hundred million or anything like that yeah but there's
also that element of like who are you really that that I'm missing sometimes at those you know
yeah yeah I mean Charlie Goodell is one of my long-term mentors he's from the southern
California area. He ran Renewable by Anderson of Orange County. His journey was 40 years from like
600,000 to 40 million. And one of my favorite things is he is one of the most vulnerable,
authentic mentors. Every time I hear him speak, he shares the challenges he had. He talks about,
you know, moments in his career when he thought he was going to lose everything and
struggles. And to me, when somebody speaks that vulnerability, it gives people, I know he gets more
people than anybody I know asking him for help because he gives permission by his energy. And so
that's the other thing in mindset. We literally don't attract what we want. We attract what we are.
And so for me, the more vulnerable I've become, more powerful vulnerable people I attract
to work with me and to help me. And that's been a cool process. Yeah. No, I totally love that.
I also really have enjoyed the really focus on connection, especially, you know, we have a family life.
We have things going on behind our business owners where we tend to be hard workers and maybe
workaholics at times and, you know, grinders, all those things definitely typically represent
the business owner in construction and remodeling.
But we have this other side of us that we go home to.
and a lot of us have not taken good care of it or we're struggling there.
So a lot of times we just go back to work to where we're feeling better.
Talk about that.
How do we juggle that?
How do we make sure that we, you know, you can't just do one without thinking about the other.
How do we connect all those together?
Yeah.
And I came up with, and I call it the power trifecta.
That's really the basis.
And the power trifecta is a triangle.
And at the top of it is finances.
You know, having enough money, having more.
And most people, business owners, sales professionals, most of our focus is on our money.
How many hours a day you spend on it.
And so if you think about it, the top of triangle is money.
The bottom left leg is health and wellness, both mental and physical.
And the right is relationship with self that creates every relationship you have.
And most people, when I start working with them, they got a tall, skinny triangle.
There's been too much emphasis on the business aspect and not enough emphasis on self-love
and taking care of both mind and body.
And so one thing I do with the inner blueprint is help.
Our whole group is committed to better in all three areas.
And I usually ask most people to focus on the bottom of the triangle because if you get
in better physical and mental shape, you're going to love yourself more and you're
actually going to make more money.
And this is counterintuitive for most people.
So we do and you know in the group I talk about this a lot is, you know, rate yourself
on all three areas.
And listeners, right now rate yourself on your finances.
a scale one to 10 on your health and wellness,
maybe a blend of mental and physical.
Do you wake up anxious, frustrated,
or do you wake up in peace or presence?
I prefer the latter.
Health, do you have enough energy?
Are you happy with your body?
And if we start rating ourselves,
you usually find there's a deficit
in either health and wellness
or in self-love and confidence.
And for a lot of guys,
they say they're good,
but they don't have great relationships.
Well, if you don't have great relationships,
that means you're not good.
I mean, the mirror of my self-love is my beautiful wife,
is my relationship with my kids,
is my relationship with my clients and friends, right?
Right.
And for me, the more I've worked on me,
the better relationship I have in every area.
So, you know, balance is hard.
It's hard to balance everything.
I try and create some harmony between the three.
Yeah, definitely.
The second time I met you was at the Pinnacle Experience,
and I wanted to talk about this because I was with my son that day.
Which is one of my favorite things.
Tell the listeners, if they don't know,
How old is your son?
Yeah, he's 14, and this is the second year going with me to a remodeling conference,
and we've been doing the baseball stadium touring when we go,
so we've been making fun with it.
But he's also sitting in and he's learning.
And when we sat in on your kind of demonstration, we had the book out,
we were doing all the ratings, we were talking about all the things.
We saw you and your wife at the gym that day.
All these things were coming together for him.
And I told him that, you know, I was part of your system.
He's like, oh, that's great.
I still remember what he talked about working out and how important that is, him and I are
getting after it. So it's cool to see that work in your kid because that's honestly, that's why I do
pretty much everything I do. I just wanted you to know that and the listeners to know that that was
like the second time I met you. I'm like, dude, I'm supposed to be hanging with this guy.
So like kind of we talked about it earlier, like you have to listen to those things. You got that
nudging in the middle of the night. I got that I had the nudging. And it was like,
hey, I'm good.
No, no, no, no.
But I'm destined for greatness.
Yeah.
You know?
And it was a really powerful thing.
And it's cool to hear my son kind of validate that, too.
Well, when it's funny, too, because we do talk about, like, synchronicities and coincidence.
And to me, there's no such thing as coincidence.
So the word coincidence comes from mathematics and coinciding lines.
And when two lines coincide, that's an exact mathematical equation.
I guess some people call this new age or woo-woo.
I will just state that if you're thinking,
Thinking what we're talking about is a new age or woo-woo.
Those are just terms people use for things they don't understand.
But once you understand them, and I have synchronicities and coincidence happen on the daily
because of where I noticed you and your son right off from the very moment I walked in.
I'm like, that is cool.
That is a dude that's not only dedicated to himself, but he's also wanted to teach his son
about business, about mindset, about life.
And so it is crazy that we ended up because I saw you at the table the first day and then
We saw each other in the gym.
Right.
He ended up, and I can't tell you how many of my clients that I've come to work with,
it's been through synchronicities.
It's been through gas.
I guess we're supposed to be meant to work together because we keep running into each other.
Yeah, exactly.
Exactly.
And I also wanted to touch on that health component, too, because I have noticed this in my own life
when I made that a habit, how much that does change you.
And we all have heard it.
It's all related.
You know, you can't be sedentary.
and feel good about yourself and all those other things.
So talk a little bit about the health component.
We live in America.
This is a struggle.
You know, it's the biggest struggle we have right now.
And, you know, I personally believe we have a health and wellness pandemic in America
that has to be addressed.
I mean, I don't remember here, but the foods we eat.
I mean, most of the food, I mean, I've been to Europe a couple times,
and I can eat food there and not get bloated, not feel sick.
So we are challenged just with the food available.
But, you know, I mentioned.
earlier the knowing doing gap every single american every single person that's listening to this
we know what we need to do to get in better shape we know eat more fresh foods we know drink more
water get enough sleep workout move exercise you have to ask yourself what's the gap between
what i know and what i do right and it's it's your paradigms it's how you're programmed you hate
exercise you like sleeping in you're addicted to junk food um there's so many things that i've
to there. But for me, it's literally just making a decision and starting to change it.
And, you know, one step that I always recommend anybody who wants better health and wellness
that's struggling with it, start on the mind first, start doing affirmations about even if
you're not ready to go to the gym or ready to start running, start telling yourself you already
do. I'm so happy and grateful I spend 15 minutes every day being active. I've had people start
with that affirmation for 30 days. And then they start walking for 15 minutes a day. And then a
month later they're jogging for 20 minutes and then a month later they're starting to talk about
it literally takes one keystone habit that you change and close a gap I know I want to start
doing this and then you just start doing it first in your mind and then physical habit and it's crazy
it's literally you know a proven process to start with your mindset and then add the physical
activity and then stack it it's basically the exact opposite of a new year's resolution yes
hate New Year. And the problem is, let's
wrap a hold for a second, Jeremy, because the problem
with New Year's resolutions is people try to do
too many things. Right.
One, pick one. As humans, we
are programmed. You know, you and I have
talked about the hand exercise. You see me do it
in person. But listeners, if you're
not driving and you can safely do this,
take your hands, and without thinking about it,
just clasping together. And then
notice which thumb is on top.
For me, it's always my right.
And then I ask you to move your
fingers so the opposite thumb
is on top.
And if you do this, your initial thought is it's uncomfortable and you want to go back.
And so I always use this as a reference point, okay, you don't even like to move your fingers
one.
And you're telling me in January, you're going to go to the gym every day, you're going to eat
better, you're going to do this.
You can't physically make that many changes without change in the thought process.
So as you know, in our blueprint, we pick one or two things a week to add to change.
And that's how you create real change in your life, whether it's in health and wellness,
relationships or your finances, it's really micromanaging one activity at a time.
Yeah, and it's really not what we're taught about goals.
It's not what we're taught about, you know, it is bugged me too because I definitely
live that life of like, hey, I got 10 goals.
And a lot of times it would be way too many goals.
And like you look at it for a little while and then before you know, you're just on
with your regular life because it just is overwhelming.
It just doesn't feel possible.
Yes.
So like no one ever said start with a mind or take one thing or.
It's never that.
No, no.
Well, it's funny, too, because you know, I mean, in goal setting, we talk about it in their blueprint.
There are a couple different kinds of goals.
An A goal is something you already know how to do.
A B goal is something you already know how to do that you've never done.
And a C goal is something you have no idea.
And so we spend a lot of time getting people to think about.
But like you just talked about, you can have 10 A goals because 10 A goals are just things you've already done that you need to do again.
And there's no growth.
There's no change in the mindset.
that. I mean, I'm the king of list. I have an index card with at least six things that I need to do every single day. And those are A goals. I already know how to do them. I've already done it before. I just want to be intentional. And that to me is the physical activity part. But the thinking and growth is on what is a big sea goal that I have no idea how. But when I think about it, it both excites me and scares me a little bit. Yeah. And that was tough for me, honestly. It still is because you're just not used to work in that muscle, right?
It's just, you're kind of used to just being, you know, business goals, let's do this X percent, like, but you're not really thinking about, like, what's way out there or what's something I've always wanted that I just kind of stuffed down.
Maybe I loved it when I was a kid or I just thought it wasn't going to happen.
Yeah.
You know.
Again, it's anybody and everybody I've ever worked with, including myself, our first module, what do you want and figuring out what you really want is the most challenging thing you'll ever do.
Yeah.
because you go to what you think you can do or what you've been told as possible and you
forget how to dream.
I mean, I literally, when I started this, I had forgotten.
I mean, when I first started my consulting agency, my bar was set.
I mean, I was single.
I was debt free.
I didn't want to make that much money.
I was literally if I can get to this amount and I'm good.
Again, I was going back for good, Jeremy, because that was like a seven way for me.
And it was figuring out how do I dream?
How do I think bigger than I've ever thought?
forgetting about the how, and then once I'm able to get there, you've got to do it every day.
That's where the consistency is key, as you know.
Yes.
If I think about this big goal in January and don't think about it again until next January,
it's going to change.
You're going to stay about the same in every area.
Right.
No, no doubt.
I mean, so obviously, just thinking about the group that we're in and thinking about all
these successful entrepreneurs, some of them have scaled a multimillion dollars.
some of them have exited, all of these things you've seen over the years.
Is there a common block that you've had to, you know, that you see in a lot of us entrepreneurs?
Honestly, the most common block and it's a blind spot, and I still, as I say this,
people listen and they're going to have resistance to it.
But I did a lot of work, and there's a book called The Moses Code by James Twyman that explains the I.M.
statement and the power of affirmation, but at the end of the book, and Jeremy, I don't
know if you've seen this, but there's bonus modules, the 10 days to manifesting and the 10
blocks.
Yeah.
I got that from this book.
Oh, okay.
And block number one is worthiness.
And I will say for almost anybody and everybody I've ever worked with, and when he's
talking, what does worthiness mean?
It's like, do I deserve this success?
And then again, even individuals I worked with,
that have had the successful exit that we all dream about,
they're still questioning.
And behind it all is that sense of purpose
and that sense of do I really deserve all this?
And so that I think would be the number one.
And again, it's key block number one is just worthiness.
I want this big thing.
Do I deserve it?
And then when I get this big thing,
most people want to get the big thing,
they're looking for the next big thing.
And if you think about it,
it has to do with like self-love.
And at some level.
And again, I know this is not a comfortable topic for individuals to think about.
But working on your own self-love and confidence and your own peace and presence and happiness, that's key, man.
That is key.
Yeah.
And I think for me, it's just, I mean, I think the blueprint is a perfect word for it because I've always wanted it, but I never had the guidance on what here's step by step.
Here's what you need to do.
And instead of it being, like I said, goals.
all just the general stuff that we're fed all the time,
but to have an actual step-by-step guide,
it's right there.
I mean, it is the blueprint.
I mean, that's, I mean, one reason I spent so much time and energy
and we've even trademarked the blueprint because I want to protect it
because I know we've got something valuable here.
I mean, me personally, I had this book for, you know, 20 years
and didn't know what to do with it.
And I've worked with, he's a success coach for the University of Texas.
He does mindset work with all 18 head coaches.
He's got a program that's taught at the University of Texas
called The Science of Success.
His name's John Mitchell, if anybody wants to look him up.
He researched, he's a professor type.
He researched when he was 50 years old, 20 years ago.
What's the number one book on success?
And the answer came back, this book is the number one book on success.
And he struggled with it.
He's like, Napoleon keeps talking about the secret.
What's the secret?
And he decided the secret was creating a visual map
that you hold in your mind every day.
And stay in it.
And that's what we do in their blueprint.
Like we have the same process that John uses.
And his is very similar.
I've worked with John quite a bit.
And I've compared notes and we've talked about this.
You know, listeners, you have to decide what you want.
Napoleon Hill calls it definite of purpose.
I call it your big worthy goal from Earl Nightingale.
But once you have that and you make that your blueprint and you think about it for a minimum of five minutes every day.
Yeah.
Once you do that long enough, your mind grabs it.
the cybernetic mechanism that's inside all of us that makes this goal-seeking
living human beings is going to go to work and it's going to help you.
I mean, that's the part about this, Jeremy, is when you set the goal and you get in
your mind, you know, for me, we both like to go to the gym, we like to work out.
I don't even have to think about it.
Like my mind is so driven to, I'm going to be a happy, healthy 100 years old.
It pushes me out of bed sometimes.
I'll be going there thinking, I don't want to do it today.
This morning I was feeling that way a little bit.
and Caitlin teases me because I jump out of bed it's not me my mind makes me I literally I don't have a choice it like is so programmed now um yeah no I I feel the same way I love it I it's funny I've been I'm driving on the road I I've been listening to I'm thinking grow rich again because you talk about it I was like I need to review this because it's been a long time and how many times in that book he says come back and redo this read read read this three times and then like how much there's just so much to think about
in it but he also says like you have to do this for minimum of 30 days and then you have to
come back and read it again and study it again and you're like oh it's a lot it's a lot and
that's why that's why in her blueprint we've created it's the 30 minutes a day right and we do
a module we spend two weeks on module one one week on every module and then we repeat it and we do
it three times a year yeah I got gentlemen in the group that you're in for five years every
day doing this and the beautiful thing is guess what happens is they get better
So do their results.
Yeah.
It's like clockwork, right?
Let's a little bit about that.
Like, do you have a, do you have like a top story that you think about that you go to?
Like, you know, obviously you've had a lot of successes through the years.
But what is one that you just go like, damn, I'm proud of that?
Oh my gosh.
And again, I jokingly say if I talked about all my wins, I'd probably scare people away because they think I was full of crap.
Because it's been, you know, I basically went from rock bottom less.
less than a decade ago to the last five years rebuilding my best life.
But I mean, obviously my beautiful wife, Caitlin, like the synchronicities have brought us
together.
We got married actually in San Clemente, California at Charlie Gendell's house and Charlie
married us.
So when I say forget about the how, I mean, literally Charlie's been a mentor of mine since 2003.
My stepdad who raised me passed away.
Caitlin's dad passed away.
we don't have family and my University of Utah football team made the Rose Bowl a few years ago
and so we went and while we were there I called Charlie and he invited us to his house and I went down
it was his last day of work he retired I helped him carry his boxes to his car we drove to his house
Caitlin and I met his wife for the first time we end up staying at their house and the next morning
his wife Connie said when you two cuties get married you're getting married at our house and it was a couple
years later, we got married at their house. So I guess I'm just sharing this because that night,
we had 95 of our closest favorite people, a lot of them clients. And people say, Sean, how did you
do that? I have no idea. I mean, how did I end up in Southern Cal? How did my youth make the
Rolls Bull and get their asses kick? How did this happen? How did it? It just all unfolded because I
do my 30 minutes a day. And, you know, my meeting of Bob Proctor, Jack Canfield, the chicken
soup for the soul, you know, right after Bob passed away.
The next weekend I got online, I'm like, okay, my mentors are getting old.
Who's getting up there that I want to spend time with?
And Jack Canfield came into my mind.
I looked up.
He had a luxury retreat that fall.
It was 15 grand a ticket.
I was doing better, but I'm like, geez, Jack really is proud of four days with him, right?
And I wanted to bring Caitlin.
So I ended up pulling the trigger.
I spent 30 grand.
Interestingly, the weekend that I proposed to Caitlin, unplanned, it was a
synchronicity at a concert we were at we flew to jack's event the monday morning after at three a m we
had to get up we get to jack's event me and kaine la walk in freshly engaged our energy just we we literally
energetically took over the event i get in a room with jack he asked me what i want to do i say i want
to be you i want to teach like you i want a mentor like you long story short he invites me back the next
year as a facilitator and i moved from the back of the room to the front of the room and i did that
two years in a row and people that have been students his for 20 years ago and sean
How'd you get to the front of the room?
I don't know how.
I showed up in this good energy.
I had confidence.
It all comes back to what do I do on the daily.
And as I do it on the daily, I keep having these really cool opportunities show up.
Yeah, no doubt.
So what's the evolution of what you're doing?
I mean, you talked a little bit about you've changed your goals.
Obviously, you got to over the years, but you've changed it a little bit with yours as well.
So what are you working on now?
What is your big goal for?
for your business.
I mean, my big goal for my business is, and with the group that you're in right now,
we've got about 50 business owners and, you know, roughly figured we do about 500 million
in revenue.
So my goal is to get my current group to a billion dollars in revenue.
So all my effort with my mindset program, we are still looking at taking a few more people.
So if you're listening and this calls to you, reach out to me.
We kick out for our next round in January, and we should have a couple spots.
But for me right now, Jeremy, the most exciting thing is I've now,
got inner blueprint a proven process we've got a trademarked and protected i'm actually looking to
license other coaches to take inner blueprint into other fields right now so i've got um a motivational
speaker friend of mine um matt blanchard i mean great story challenging story this guy's been paralyzed
two different times 15 years apart and he is the happiest most positive person and he's going
to be starting teaching inner blueprint in january and i've got a good friend of mine his wife
was an original student of EO of Inner Blueprint.
He's a 30-year therapist that he's launched his own mindset, Mike Hartley.
And so I've got two people in January kicking off.
So if you're listening to this and you know anybody outside of the industry,
I've got my first two coaches being trained right now and ready to start.
So that's the next level of Inter Blueprint is taking it to other areas,
whether it be real estate, health and wellness, life coaching.
It's endless possibilities.
And again, the only how I know is I'm going to keep these two guys going and we'll keep going from there.
Yeah. Tell everybody a little bit of what it looks like to be a part of the group and kind of the commitment just so they kind of get an idea of that so that they can start with their excuses.
And before we do that, let's just talk about the obstacles because the biggest challenge that I have in my work is statistically 95% of the population of this planet.
would rather stay stuck than take on this work.
Dang.
And I first heard this a couple years ago,
and it was reinforced with the University of Texas coach.
He talks about one of the reasons he works with the athletic department
is elite athletes are part of the 2%, right?
The people that make it to play any sport for the University of Texas,
they are competitors.
They are the top, and they are open to working on their mind.
Right.
But in the whole improvement industry, I mean, you've seen me in the James Hardy,
I mean, I speak to 300 contractors.
I get maybe 10.
They hear me and think, you know what?
I mean, and again, nothing against the audience.
I literally get feedback all the time of Sean was too far out there.
Or he didn't give us the process that he uses.
I gave the 30-minute process freely.
The problem is, even when people go to pay for it, sometimes they're not willing to do it.
So if you're listening, just know it's going to take a decision, a commitment,
to force yourself to spend 30.
minutes a day. And that is a challenge because your 95% subconscious mind is trying to keep you
efficient safe and anything uncomfortable. It's going to try and keep you from doing it.
That's just the way it is. Yeah. And I can talk about one of them. My biggest excuse lately has been
I'm too busy, but that's the reason I was pulled to it was that I don't want to be too busy
and I need to replace myself. I need to get out of this seat and someone else needs to sit here.
I've been wanting that for a while. So, you know, that was what pulled me.
me. So if you're listening and you're like, I'm too busy, then do you want to be that busy?
That's for me where I'm like, I'm not, I'm not doing that. And again, you're never too busy
to give yourself 30 minutes a day. You're not. I mean, literally, you could set the alarm for 30
minutes earlier and lay in bed, literally lay in bed and work on your mind. It takes no physical
effort. You can literally lay there half asleep and listen to something while you're half asleep
and do your affirmations
and your goal while you're half asleep
right attitude as you finally wake up
yeah there is no excuse
the problem is you don't believe it works
we're so programmed
that I want to take physical action
I want to drive to the office
I want to work on the spreadsheets
I want to go sell people
I want to work with my crews
I want to go install products right
right right
I don't believe that 30 minutes
of laying in my bed working on my mind
is actually worth eight hours of physical work
and I believe it is I believe that when I spend
30 minutes on my mind
I'm creating way more in the physical world than eight hours of physical work.
So true, so true.
So would your advice, if someone's not quite ready to jump in,
would your advice still be to start with the five minutes of gratitude?
Yes.
Listen to brother David for 30 days for five minutes.
And if you like how you're feeling at the end of 30 days,
and I promise you, if you listen to that for five minutes,
this is a money back guarantee.
If you listen to it for 30 days and you don't feel better, look me up and hit me up and I'll ven you 100 bucks.
I mean, literally, that's how much I believe in this.
If you listen to it every day for 30 days, your mind will wrap around gratitude and remind you that you should be grateful.
I mean, it's just a proven process that I've used in hundreds, if not thousands of people have used.
Once you do that, then I would add, listen to 15 minutes of good mindset.
Like, listen.
I mean, in our Blueprint, our podcast, we dropped, we just dropped an episode right now.
It's called what's in your toolkit.
It's all about the science of writing things down.
But if you, and they're usually 30 minute to 45 minute episodes.
Break them into chunks.
It's literally 15 minutes a day.
Right.
And most people waste more than 15 minutes looking on social media, sitting in the chair
just being exhausted sometimes, right?
Yes.
Make your chair be exhausted, put on the headphones, and put it in a 15 minute.
I mean, I listen to my material every day.
I listen to Joe to Spenzza every day.
I listen to a little bit of Wayne.
I'm always feeding my mind good information because I know it will
program it for better success.
This has been awesome, Sean.
I knew it would be.
So thank you for being here.
How do people get in touch with you?
They want to learn more.
Tell us a little bit about that.
Yeah.
One of my favorite things is my name is Sean Foyer.
And to date, I am the only Sean Foyer.
So if you go on any platform, YouTube, Instagram, LinkedIn, Facebook, TikTok, and
type in my name, S-H-A-W-N-F-E-U-R-R-R.
You'll find one of my platforms.
My website is shonefoyer.com.
Get tons of free information.
And then if you want to reach out to me, my website has a contact form.
I do lots of 30-minute free strategy calls.
If you want to hop on, have a conversation.
And again, if you're interested in becoming a student, awesome.
If you know somebody that might want to be a coach one day,
I'm starting that group in January that we're adding a couple of consultants too.
So, you know, my goal is bigger than my company.
My goal is to help millions of people globally.
remove self-in-beliefs to change the hold us all back so more people may live their
lives and their own version of freedom, abundance, fun, and love. And I wake up every day saying
that and I work every day towards that goal. So that really is the ripple effect of what I do.
And I hope thousands of people get sent this episode, Jeremy, and listen to us to talk about
the power of your mind because that's my goal. Yes. Thank you so much, Sean. I appreciate it.
All right, man. Thanks for having me all. Yes, you're welcome. Well, that's been another episode
to Construction Executives Live, thank you guys so much for being here. If you want that level
of excitement in your life, go check it out. You want to be excited about your future like Sean and I are.
Go check it out. He is a wealth of information and you will not be disappointed. So thanks again
for being here. We will see you next month. Bye.
You've been listening to In the Zone and Construction Executives Live with Jeremy Owens.
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