Business Innovators Radio - Flipping Houses and Crafting Perfection: Insights from Real Estate Agent Alberto Murillo and Entrepreneur Felipe Alvarez

Starting point is 00:00:02 Welcome to the Agents Lounge podcast, where we talk all things real estate with the industry's top performers. Join us as we dive into the inspiring journeys of successful agents and uncover the secrets to their success. Whether you're a seasoned agent or just starting out, we've got the tips and tricks to help you navigate the world of real estate. Brought to you by Eritory Comfort Solutions. So grab a seat and join us in the Agents Lounge. Welcome to the Agents Lounge, a podcast where you're a lot. we sit down with successful real estate professionals to hear their stories, learn their strategies, and gain insights into this dynamic industry. I am your host, Marco Salinas, and joining me

Starting point is 00:00:43 today as my co-host, the owner of Eritory Comfort Solutions, my buddy, Francisco Bermuda's Jr. Say hello, Francisco. Hello, everyone. Welcome to the program, and we're glad to have you here, and we're glad that you're my co-partner today in crime. I'm excited to introduce our guests for today's episode. Joining us is Mr. Alberto Morillo. He is a real estate agent with LPT Realty. Correct? Yes, sir. And Mr. Murillo has been in the business for about 12 years now. Yes. And so today we're going to be having a conversation with you and we're going to be asking you some questions and we're learning more about your journey to real estate. So, Alberto, welcome to the program. Thank you, sir. Thank you for anybody. Absolutely. Also joining us, we have a co-guest as well, Mr. Felipe

Starting point is 00:01:28 Alvarez. And he is a... is the owner of Permashev, Permashev. Correct. But if you're in Mexico, Permachev. Perma Chef. Okay. And Felipe has been here in the States running this business for eight years. But I think the most phenomenal thing of all, which we'll pull some of this information out. We'll talk to you is that the business itself has been owned and been running in his family for 102 years. Exactly. Right? A hundred and two. 102 years. So as well, Felipe, welcome to the program. Thank you so much for the invite. We are very excited, and so we're going to have an amazing conversation today. We're going to be talking to both of you guys, and this is a business podcast.

Starting point is 00:02:08 So we're going to be learning about your business, and we want to know about a little bit about your background, a little bit about what makes you guys unique and what makes you different. As far as real estate is concerned, Alberto, it's a crowded space. It is, right? A lot of realtors. And, you know, sometimes I'll be on Facebook, and then somebody will make the tragic mistake of posting and saying, Does anyone know a good realtor? And then you get like 100 comments.

Starting point is 00:02:34 Yes. Right. So there's no shortage of real estate agents out there, right? But here's the crazy thing. When you look at the statistics, though, the majority of them are doing this very much part-time. Correct. Right. There's only a very small percentage that are really, really running this as a full-time business,

Starting point is 00:02:49 that are really making, you know, and earning a living. Now more than ever, it's challenging, right? So there were a lot of realtors that were just like, maybe if you went like this, okay, we got a house for. you, you know, in 2020, right? You have a post? Let's do this. Okay. But that's not the game anymore, right? That's not where we're at. So before we dive into all that, I like to give our guests the opportunity to give us kind of what I would call like a little bit of an elevator pitch. Okay. Can you give us maybe like a 30 second about, just kind of expand on what I was saying. You work for this company. You've been

Starting point is 00:03:20 around this long. And what you kind of feel like is maybe your, let's call it, your unique of selling proposition, who do you kind of specialize in working with, that kind of thing? Give us, like, maybe like a 30 second to a minute of that. Sure. Okay, so I started, like you said, 12 years ago. And while whenever I started, I was running coffee shops. I was my entrepreneur's side kicked in. And so I had a couple of restaurants and also I have a telecom background.

Starting point is 00:03:48 So I was doing also a telecom assistant company in the Netherlands. While they were sleeping, I was, you know, running the business over here. Yes, I was their network operation whenever they were sleeping. I was doing their networking support level two. I had the coffee shops, and then that's whenever I got my real estate license. Okay. As an extra income, like you said, I believe probably 80, 90% of the people, that's how they started. You know, part-timers kind of...

Starting point is 00:04:14 Sure. Because even though you pass your exam, it means nothing. Exactly. It's a learning curve. It's high and steep. So I've done it for 12 years, but in the last five, six years, a really good friend of mine, partner in crime, decided to, they asked me, hey, I want to flip a property.

Starting point is 00:04:31 I was like, okay, let me get educated. I'll get back to you. Long story short, we've done 60 plus flips here in San Antonio and built a couple homes here in San Antonio, and we learned, we bled. We've done a lot of mistakes. We lost a lot of money, too, and made some money, too. So I believe that's my unique specialty. Sure.

Starting point is 00:04:53 Not only, I don't like the investor-friendly. I'm considered also myself as an investor. We were able, through acquiring properties and rehabbing them, we were able to now keep a couple of properties through an strategy is called BRRR, which is buy, rehab, rent, and then refi. Oh, nice. So through what I believe in the reason I'm really committed to this is, I believe the age of the real estate agent that is,

Starting point is 00:05:23 doing it full time is around 45 to 55 years old. Okay. And I believe I'm 45 and I believe that I don't want to be doing this type of rodeo competing with 25,000 realtors in San Antonio. So I decided to live dive and create and use real estate to, you know, to build my retirement. That's what it comes down to. Okay, got it. So you, you've been able to also, as you're helping others to do flips and things like that, you're also working on your own stuff. Correct. You're also building your own portfolio. That is correct. So you're practicing what you preach. Yes, sir. As well. Yes. I like that. Very cool stuff. Okay. Let's pause right there. Okay. And let's switch over here to Felipe. Okay. Can you do the same for us? Give us about a 30 second to one minute elevator pitch. Tell us what you do,

Starting point is 00:06:09 who you focus on, who is your primary target market. And tell us a little bit about also the Mexico operation as it, as it's different from the San Antonio or let's call it the United States market. Sure, thank you. Well, again, thank you so much. As you said, 102 years, it was my great grandfather and my grandfather who started the business down in Puebla, Mexico. And long story short, they started doing dress shirts for gentlemen. In those days, there was no starch for the collars and the sleeves. And my grandfather was a crazy guy inventing a lot of stuff. Every time he could, he was thinking how. to improve things. And I think that's my father's heritage, because he's always thinking in the future, and he's great doing that. And they were doing that,

Starting point is 00:07:03 and he invented this fabric where you can add that mix to the colors and the sleeves, and it will be permanently starched. Okay. This is important because we're perma chef. That's why I always start with that. Yes, I like that.

Starting point is 00:07:19 So business was running, We changed from dress shirts to nurse caps. And then from nurse caps with that fabric to chef hats. And that's what made us start with Permashef. We started with the permanent starch chef hat for chefs. And then we started with chef coats and pants, aprons, and all those things. Yes. My father ended up buying the business.

Starting point is 00:07:49 He didn't want to because there was like, They are nine siblings, and he started buying from all his brothers and sisters. He ended up keeping the business because he didn't want to sell it to someone else because of the tradition, the history. Sure. And he decided not to go to the fast route where he was going to be only like an outsource for everyone. He wanted to create a brand based on service, based on quality, and based on accomplishment where he said, what he said, he delivered.

Starting point is 00:08:28 Yes. Yeah. So that's when Permashev started going into our house. And I was watching my dad. Like, he's working a lot. And one day he said, like, hey, I need help. We're growing. And I have a lot of things we need to fill out.

Starting point is 00:08:47 Yeah. I was in college. And I was like, no, I don't want to. work with him. You know what? You just want to party. Yeah. No, I'm kidding.

Starting point is 00:08:55 I was a professional golfer in that time. Okay, got it. I wanted to play golf instead of working, but I got involved with the business, felt in love with it, and now I'm here trying to expand. Mexico is sourcing all what we do here in the States. Okay. We opened this business, as you said, eight years ago with the illusion of having, you know, this growth in the...

Starting point is 00:09:20 biggest country in the world. And right now we're on our way to achieve that. Fantastic. And I just want to do a plug-in that they did our shirts. Very nice. Our hats. Very nice. They do a great job.

Starting point is 00:09:36 Yeah, very nice. Okay, so you produce Ayrtegrities uniforms, basically. They are very nice. Our customers, great customers. Very cool. And I wanted to say something fun because Beto is actually my real estate agent. Oh, very nice. It is fun we're here in this table together. Exactly. That's a purpose, right? Yes. Kind of like connect with like-minded individuals so we can grow and, you know,

Starting point is 00:10:01 help each other. 100%. So now we have established pretty much the whole connection here. Yes. Everybody, everyone at this table here on this podcast is interconnected in some capacity. And I believe everybody's in Nax, too. Really? Yeah. Wow. Man, we took it to another level. I noticed that you had the bracelet. Yeah. Yes. So that's very cool. That might be a different podcast, though. Yeah. But that's fantastic.

Starting point is 00:10:26 That's awesome. Okay. Beautiful story. Amazing. And we're going to switch back over a little bit more towards, you know, the subject at hand here, which is this is the agent's lounge. We're here mostly to talk about real estate. But obviously, we love our extra guests. And he has an amazing business, an amazing story.

Starting point is 00:10:43 It's not every day that you see any business that's been around for over 100 years. It's extremely rare. So, boy, do we like to talk about that. But we want to learn a little bit more about Alberto Murillo, right? So a big part of your business are the flips, right? Yes. That's where it seems like you've kind of established yourself, right? Yes.

Starting point is 00:11:02 I love the fact that you mentioned, though, that you guys kind of dove into that without really, you didn't have an instruction manual. No, right? So it was all kind of like blood in the streets, learning as you go, making probably some expensive and painful mistakes, right? And then saying, how do we make sure that we don't do that? again next time right right are there any any that come to mind any stories that you can share from from those even though an example of a real painful lesson especially maybe something that ended up

Starting point is 00:11:33 kind of bad but then you were able to still maybe turn it into something good or or maybe even profitable somehow you know or maybe maybe on the next one it was is there anything like that that you could share probably there's two or three golden nuggets for when it comes down to flipping a property, at least in Texas, San Antonio. The first one I can literally put in an Excel spreadsheet and calculate excellent return investment, right, how we're going to sell it for how much we need to maximum purchase price, taxes, everything can literally be put in in an Excel spreadsheet. The Golden Nugget is the X factor is what a big company, telecommunication company,

Starting point is 00:12:15 should not be saying branded names. Anyways, the X factor is the human element. Literally something that I cannot put in the XO spreadsheet is that contractor, that how long it's going to take, if they're going to perform, if they're going to pull permits, if they know what they're doing. So that babysitting, that experience that you've been getting through different contractors is the one that it will be really, really difficult. So you're about to, or probably you're relating whatever I'm saying, is that ex-human element,

Starting point is 00:12:46 which is the human element, it sucks. Yes. But I guess applies to any industry. Restaurant industry applies to and all the other industries. And then the second one is, whenever I say location does matter, in my specific world, which is investing, the company, if I lost most of my money, it was not because I didn't purchase right, not because I didn't acquire the right funds, not because it was not a good deal in the Excel spreadsheet. It was because it was in front of elementary school. I could not sell that proper, even though it was World Prize, it was a beautiful flip, even modern European cabinets. Interesting.

Starting point is 00:13:26 The whole nine yards in that flip, great location, which is West Avenue Blanco, outside, really close to Castle Hills. Yes. I could not get an offer because literally buyers will drive up, we'll see the elementary school, and they will say, nah, I don't want to be in front of the school. It was crazy. It was a home run for us. didn't and we lost more than $25,000. So it will be the second one. The location doesn't matter.

Starting point is 00:13:53 Yesterday, somebody picked me, uh, uh, sent me a property. Literally, I saw the property at the backyard of the property. It was the ramp of 35 and 281. Okay. I was like, nope. Maybe if I will hold it, maybe if I put a renter in there, but as far as, you know, you need to walk through the buyer shoes and see the emotional part of that process. So that will be the third golden nugget, I guess. Yeah. If you're going to flip, you have to see also the intangibles, I believe, it's called, right? Whenever the buyers put the shoes on and see what they feel, the neighbor, whatever it is, because it's not about the exos spreadsheet, it's about the human element.

Starting point is 00:14:28 Sure. That makes a lot of sense. Alberto, is there ever a market not for flipping? Or is there always an opportunity to flip whether the market is booming or whether the market is a little bit tight like it is right now? In my opinion, there's always an opportunity to do it. Is it going to take you a lot longer? Yes. My analogy is in a really good market, which is a down market.

Starting point is 00:14:52 Probably you will have to kiss 10 frogs and you'll get the prints. But this one I need to be kissing 50, 60, so I need to be analyzing a lot. I need to hustle a lot longer, a lot deeper, right, to find that specific so I can find the prints. But there's always a opportunity in the market. Wow, that's really interesting. You know, I remember there was a period there where, have you been in San Antonio for 20 years? Okay.

Starting point is 00:15:18 So I remember kind of like around the late 2000s there, like 2008, 2007, 2006, there was a television show that was super popular about this subject of like flipping. And there was a guy who was, you know, from San Antonio and he was a big personality, right? Kind of controversial, right? He kind of made that show, I think, right, because of his personality. He doesn't know who that is, but that's okay, because they talked about it on other episodes. But it got really, really popular once that show came out. Yes. And so then I noticed that a lot of people were watching the show.

Starting point is 00:15:53 And I knew people that were like, dude, I can do this, man. I watch a show. I watch a show and I see how, you know, and I can figure this out based on the television. And then some of them went and tried it. And there was more to just watching the television show, right? There was a lot, lot more, actually, than just watching it on a TV show. that's been heavily edited and, you know, maybe there's even a, maybe even the outcome was scripted in a sense, right?

Starting point is 00:16:17 Yes. That's not really the way these things work. And what I found was that when the people would get into it, because all they would see at the end of the show was here's what we paid and here's our profit. And they were like, I can do this, man. I can do this. Look at all the money. I can make 30 grand.

Starting point is 00:16:31 I can make 50 grand, right? But kind of what you were saying earlier, like, you have to go through some of these and probably make a lot of mistakes and lose a lot of money before you get to that point where you're really making those real profits like that, right? That's correct. So is that really truly an illusion when you see that on there that you're not going to just jump right into it and all of a sudden come out of this thing on your first flip making obscene amounts of money and then the next one and then the next one, right?

Starting point is 00:16:56 That's not realistic, is it? For those that might be interested in doing it on their own, they probably need some real coaching, real guidance. It has not. It has not been realistic for us. It has been, you know, child of never. And there was a very specific sample. that people will sell properties, distressed properties to me. And he was saying, look, you can make $30,000 in this flip.

Starting point is 00:17:19 I was like, yes, but let me explain you why I'm not buying this property. You're buying this property for this much, right? But let's flip it. I cannot sell it for this much, right? You determine the value. So for this much, minus holdover, minus cost of money, minus what your purchase cost is, mine is what you want to do, minus repairs, minus, eventually you're going to get to the maximum purchase price.

Starting point is 00:17:46 Sure. Then that you have to account how long it's going to take. Yeah. If I told me, look, let's put it to the, I believe this is the rule of the symbol, is let's divide the $30,000, divided in six months, divided literally for a week. Yeah. It will be a lot easier for me to get a job over there at $15, $15 an hour. Yes.

Starting point is 00:18:09 That means making $30,000. Literally, whenever you go to the needy-gritty, it doesn't make sense. And yes, a lot of people think is, oh, $30,000, that would be amazing. Not necessarily. So that's whatever I meant to say, what I called underwriting is important. You put your numbers because they make money when you buy. Sure. And that's like, heaven forbid, if you're also doing like a hard money loan or something, right?

Starting point is 00:18:31 Because a lot of these flips use hard money loans. Yes. Can you explain real briefly what a hard money loan is? Pretty much it is the private lending. You won't go through traditional financing. It will be private lending. And this pool of investors, or sometimes it's just one, which I have private lender to, they will risk their money, but knowing that you're buying the property 50 cents to a dollar.

Starting point is 00:18:56 That means that a property is worth $1, $1, you're buying a $0.50, right? So the risk is minimum. Yes. Yes, they will charge you a lot more interest because they know that you're going to turn around. and sell that house for a profit. Yes. So again, that's pretty much in essence of what a private lender, a harmony lending is. You're going to pay a lot of high interest rates, right?

Starting point is 00:19:16 High interest, yes. High risk, high interest. Correct. Yes. Yeah. But for me, in my experience, it has not been the cost of money, the availability of money for me to make it the right decision. So, yes, if it's 18% interest rate within six months, just put an exos spreadsheet.

Starting point is 00:19:32 Sure. And if it's not within your return investment, then you'll buy it. So the cost of money, in my opinion, yes, it's better to find cheaper money. Sure, absolutely. Sure. But at the end, it's just cost of doing business. Yeah. Now, what happens if you default on a hard money loan?

Starting point is 00:19:46 What happens to the house that you're working on? It's like a regular ring. They will foreclose and you don't take the property away from me. They get to take the house, the hard money lender does. Yeah. Yeah. Here in Texas, we have a deed state. Yes.

Starting point is 00:20:00 So you pretty much are giving them a deed of trust or a mechanics lien or vendors lien with the power for them to take the property from them. So before you take on a hard money loan, you better make sure that you're working with something where you have a very high likelihood to get this thing sold and out of your hands within a reasonable timeframe. Yeah. The second other mistake is whenever I said the human element about contractors, but also repairs, a lot of people will say, no, you can do this with $20,000.

Starting point is 00:20:27 Yeah. And he knows better. So you better assess your risk on repairs. and one and two that has been lately really well noted is the city of San Antonio the last five years they created something that's called the strike team and the strike team is a really elite force of individuals that are inspectors they're hunting down people that are repairing the properties without pulling permits oh I see so that will be another good conversation where the city and everybody's trying to flip but they don't do it right right lawsuits yeah government intervention

Starting point is 00:21:02 Oh, yeah. In some way, yeah. In that way, it's good, but in a way it has been really difficult. Of course, of course, yeah. No, the government's going to always be like, we've got to get our cut, man. We're going to get paid first before you, right? That's just the way the government always works with any business, right? They're always trying to kind of like, they have good intention, but a lot of times it ends up making things just more difficult for the business owner.

Starting point is 00:21:23 But that's just the way it is. You have to accept it. And you have to say, well, we're going to have to factor this into the equation as part of this whole entire process. We're going to try to circumvent the government. government and go around them, it'll probably come back to bite you later. Yeah, that's correct. Yeah. There was a little quick story where we got a plumber, that plumber, we did know,

Starting point is 00:21:42 we added the wash and dryer connections. We pulled the permit. Everything was fine. The city inspector come in and declined inspection. We were like, nope, failed it. We were like, why? Because you didn't use the right glue. We were like, what do you mean?

Starting point is 00:21:57 The plumber used the yellow, and that's for hot water. Yeah. should be using the blue. Like you just said, literally, I want to flip. I can do this. No, you can. It without the right people, with the right contractors, with the right companies, like integrity, like permissive, with that much experience, it's going to be a really,

Starting point is 00:22:15 really stiff curve. Golly, man. It's really easy to find people at Home Depot that will say, hey, I can put flooring, I can do electrical, I can do H-Pack, and then they show up to the job site without a ladder or on flip-flops and you can do it and then it ends up costing the investors. I can do it cheaper. Oh, yeah, yeah. Yeah, and what happens if you say, you know what, I'm not going to call your integrity this time.

Starting point is 00:22:42 I'm going to call my brother-in-law's friend. And he comes over and because he's got such a great deal and he's going to save you all this money and then he injures himself on the property or something like that, right? You know, does that, do those type of situations happen? Do things like that happen? Yes, sir. And that really cost you big in the long run? Yes, yes.

Starting point is 00:23:00 lawsuits. I went through a couple lawsuits and not necessarily that topic, but at the end, everything. This country is based on sewing the other party. Right. So, you know. We're in a litigious society. Really litigious society. Yeah. But a quick topic is, if you're going to flip a property, you need to understand that whatever you do with that property, you're liable and you're responsible for it. Yeah. And a new homeowner is going to leave there. So whatever you do and you cut corners or you don't know the right code or you don't put the right, they're going to sue you. Sir, right? Because you're supposed to know and not everybody can flip a property. So, Alberto, I have a question for you. Somebody out there that's looking to invest,

Starting point is 00:23:39 what's usually the best way to get started? Or how would you help them? I believe it's find a mentor. Find a mentor. There's, honestly, if you want to know something, either you don't have Internet or you don't want to. So that's where you start, but at the end, the mentor that somebody is like, oh, watch out for this, watch up for this, what's something that's not teachable or not, you know, people are not sharing on social media. So, my opinion, find a mentor, find somebody that has done it many, many, many times before you, and give them a good cut of the action. Make it worth their while.

Starting point is 00:24:15 I mean, some people, I'm open book. Some people will reach out to me and, you know, I'll spill the bins, even though I shouldn't, but that's how, who I am, right? Sure. But some other people, yeah, we'll charge you. Just like anything else, go, compare, review, trial and error. Do you have any favorite hobby or favorite restaurant that maybe somebody can bribe you with to get some extra? That would be great.

Starting point is 00:24:36 Of course, I'm from Mexico, born and raised in Kornavaka, and actually we just said about that you paid Mexicans with tacos and beers. I'm always with food, and you bribe me with that, that's for sure. What about you, Philippi? Restaurant? Yeah. If somebody wanted to learn more about the business in general from you or wanted to learn about how to make these type of nice uniforms, that. Is this the key to getting into your heart? A good cigar might be enough. A good cigar? Yeah, or it sounds like the golf course too. Yeah, golf course will always soften me up.

Starting point is 00:25:09 Yeah, very much so. So that's your main hobby. That's the main thing that you do with your free time? Yeah. Is golfing? Yeah. That's how you unwind? Yeah. Does that bring down your blood pressure? A lot. Even just getting some golf balls. How about yourself? What is your, what is your, what do you do during off time when you're not selling real estate? You're not flipping houses. In the last year, well, because of him, I'm jumping to the golfing too. I'm not really good, but I'm learning literally from the best. He's a really good player. And two, last year, it's been a year I started taking the pickable. Oh, yes. Famous Pickable. I've lost 50 plus pounds. No really? I have in the law. I mean, it's awesome. And you, you... And I want to say something. When I first went

Starting point is 00:25:54 with him to play Pickable, he was average. man, I think he's the best player right now where we play. And would you really honestly attribute the majority of your weight loss to just, you know, playing the game a lot? Yeah, I believe if I can say that I've been consistent in my life, one thing in the last year, it's been pickable. Wow. I'm playing two hours a day. And the reason, every day. Wow.

Starting point is 00:26:22 Only Sundays is off. Why would not allow me to play on Sundays? But I believe the formula for me has been that I'm having a blast though. I don't go to exercise. Literally, I go and play. So the word play, I play pickable. Yes. It's just like kindergarten kids.

Starting point is 00:26:39 Like, come back to class. It's like, no, I don't want to go. I don't want to go to work. You don't want to recess. I don't want to recess. I want to keep playing pickable. So I think that's my formula. I haven't died.

Starting point is 00:26:49 I haven't done anything. Well, now I'm incorporating alkaline water. But literally, it's just be consistent with, with exercise, but at the end it's just playing. Sure. When you're falling in love with what you do? Right. It doesn't feel like exercise.

Starting point is 00:27:01 No, sir. Yeah. Yeah. Another question for you, Philippa, did you have any kind of focus here in the U.S. of any type of particular business that you guys are really trying to corner that market? Are you pretty open to anything? What are you trying to specialize?

Starting point is 00:27:17 Anything right now? Well, yeah. Right now, we started with the restaurant industry. Okay. We started meeting a lot of great people. There are many, many restaurant owners that are really, really amazing. And right now our focus is to keep growing on the restaurant industry, but also start with hotels. Yes.

Starting point is 00:27:39 In Mexico, we're great with hotels. We have a lot of big chains. And we haven't started trying to get in contact with them. So I think that's the next step for the next couple of years. Yeah, absolutely. Well, we just got to get you in front of those decision makers, right? Yeah. And then those doors will start to open, and then you take them to the golf course,

Starting point is 00:27:59 and then probably one final stake, and it's a done deal. Let me tell you something. We have lost only one customer, and it was because of the price. Okay. But since we got here, it's been great because once they start working with us, we might be a little slow, you know, or sometimes. There are things we're producing. We're not just buying and selling.

Starting point is 00:28:27 But I think our service and our commitment is great. So that's why whenever once in our house, they never want to live. It says a lot. It says a lot. And again, the longevity of the fact that the business has been there so long, right, also speaks volumes. So you guys are definitely doing something right. No question about it.

Starting point is 00:28:47 I think in the world of AI, everybody is getting bombarded with AI. automation, right, cheaper prices, built somewhere else, shipped into the U.S., etc. Now, more than ever, in my opinion, the customer service, the one-on-one, I'm here for you, I can fix it. That shirt, it does matter more than anything. 100%. Now, AI is taking over, which I'm not against, right? Sure.

Starting point is 00:29:13 You've got to run with it. Yeah. You have to run with it. But that differential definitely will. 100%. 100%. Now, if I could ask you guys a favor, have either of the way? if y'all ever had any experience working with integrity comfort solutions either for yourself

Starting point is 00:29:26 or for your clients? Either of you, is there anything that anybody, either of you could say about them and your experience with them? Yeah, absolutely. They've done our AC in our business. We have a storefront and men, they're really great. They take care of everything. They literally, whenever they get there, they start explaining what they're going to say. They check everything. they give you all the parameters. They explain you if you need something, and they're just great following up. Whenever they show up, they're professional.

Starting point is 00:29:59 They look great also. And they're really good. Okay. Now do me a quick favor. Tell me that one more time, but can you say it in Spanish? In Spanish? Same exact thing.

Starting point is 00:30:09 Yeah, absolutely. One more time. Yeah. They're very professional. When they're getting, they're from the beginning, they're talking, what they're doing,

Starting point is 00:30:18 they're going to in the process. If there's something more to do, they'll to explain and they're doing so much

Starting point is 00:30:25 and they're doing great, and they're great, very, much. How are you getting customers? What is your

Starting point is 00:30:31 strategy right now for lead generation? Is it referrals mostly, or do you have a system in place to find new leads? Referrals, definitely

Starting point is 00:30:38 after you've done enough of the right work, fighting the good fight, customers will definitely will come back and refer you. I think that's what now my sphere of influence is what is giving me most

Starting point is 00:30:52 of my business. But yeah, social media, I'm just keeping running ads. You still have to be out there. You have to be creating videos and things for the invite, et cetera. As far as integrity, somehow the real estate agent becomes the source of the source. That's what my first broker taught me. And don't ever be the source, be the source of the source. That being said, We're supposed to know, you know, contractors for this and lawyers, attorneys. Literally, yesterday, a friend of mine texted me and said, do you know somebody that builds websites? And I was like, what is that?

Starting point is 00:31:26 That has to do with real estate? I have no idea, but because I have a techie background, I was like, sure, and literally refer to people. Yeah. That being said, today, I don't refer just anyone. That's really, really important because, long story short, I referred somebody. They didn't perform, and I felt like, you know, whatever. It's on you.

Starting point is 00:31:47 It's on me. Yeah. Even though I was not responsible, everybody said, well, it's not responsibility. Yeah, but you're referring. And because you refer somebody, therefore, they're trusting them because they trust you. So that's really important. And people have reached, do you know an AC company? I refer them out.

Starting point is 00:32:02 I refer them out. So literally just a very few companies that refer out and Target is one of them. And you've had a good feedback from your customer and things like that. I believe the best feedback is whenever you don't hear anything back. Right. Because we live in the society. that if something goes wrong, people are going to raise your hand here. They're going to review it.

Starting point is 00:32:20 Very much. But if I haven't heard anything, I know it went well and, of course, they're thankful. Sure, sure. You got any final parting words? I mean, thank you for joining us today and for those beautiful words. It means a lot to me. Yeah. You have a lump in your throat?

Starting point is 00:32:36 Yeah, I had a lump in my throat. I can't make it. Let me tell you something. Actually, they will visit my house this Friday. because that's who they are. There you go. There you go. Alberto Morillo, a real estate agent with LPT Realty.

Starting point is 00:32:54 Yes. Thank you very much for your time today. How can we, how can the listeners, the viewers, how can they reach you if they want to talk to you more about flipping or real estate in general? Dase is my cell phone number. There's my personal number. So don't scam. Don't scam me. Then spam me.

Starting point is 00:33:10 But 210, 313, 5, 6, 23. 2103-3-1-3-6-23. Perfect. Perfect. Very, very good. And Felipe, this is again Permachev. Permachev. Or if you're in Mexico?

Starting point is 00:33:24 Perma-Chev. Okay. Best way to reach you as well. What's the best? Do you have a website? We do have a website, Permachev.USA.com. And our phone number, 512-212-7-8-8. Perfect.

Starting point is 00:33:39 Thank you as well. Thank you. Thank you so much. It's been a pleasure talking with both of you. Thank you. And great conversation. I learned a lot already here in just this short little 30-minute conversation. And I hope it was fun for you guys as well.

Starting point is 00:33:51 It was really fun and thank you so much. Thank you, Francisco. So on behalf of Ayrtegrity Comfort Solutions, the show sponsor in the Agents Lounge, that does it, guys, for another episode and we will catch you here next time. You've been listening to the Agents Lounge podcast, brought to you by Aertegroity Comfort Solutions. To learn more about the resources mentioned on today's show or to listen to past episodes, please visit agentsloungepodcast.com

Business Innovators Radio - Flipping Houses and Crafting Perfection: Insights from Real Estate Agent Alberto Murillo and Entrepreneur Felipe Alvarez

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