Business Innovators Radio - From Adversity to Visionary Leadership: Randy Anderson’s Journey to Leading MODEXUS

Episode Date: March 16, 2026

Randy Anderson, CEO and Visionary Leader of MODEXUS, shares the powerful story behind his journey from adversity to entrepreneurship, and how that journey shaped the mission and future of the company he now leads.In this compelling interview on The Inside Track on Business Innovators Radio, host Markus Loving sits down with Randy Anderson to explore the experiences that forged his leadership philosophy and entrepreneurial drive.Raised in challenging circumstances and later taken in by a supportive mentor who guided him during his formative years, Randy developed extraordinary resilience and a deep appreciation for people. Those early experiences instilled the values that continue to guide him today: integrity, hard work, and a genuine commitment to helping others succeed.Randy shares how his early entrepreneurial training and leadership experiences helped shape his passion for health, nutrition, and building communities of purpose-driven entrepreneurs. That passion ultimately led to the creation and development of MODEXUS, a wellness company focused on innovative, science-backed nutritional solutions.During the conversation, Randy discusses:His journey from adversity to leadershipThe entrepreneurial lessons that shaped his mindsetThe importance of community and relationships in businessHis collaboration with renowned researcher Dr. Charlie Rouse in developing advanced nutritional formulationsThe vision and strategy guiding the future of MODEXUSNow serving as CEO and owner of MODEXUS after years of building the company as COO and co-founder behind the scenes, Randy is stepping fully into leadership with a clear vision for growth, innovation, and the empowerment of a global community of brand partners.This inspiring conversation offers listeners a behind-the-scenes look at the leader driving the next chapter of MODEXUS and the philosophy guiding its continued expansion.If you’re interested in entrepreneurship, leadership, wellness innovation, or building purpose-driven businesses, this episode delivers valuable insights and inspiration.Source: https://businessinnovatorsradio.com/from-adversity-to-visionary-leadership-randy-andersons-journey-to-leading-modexus

Welcome to Business Innovators Radio, featuring industry influencers and trendsetters, sharing proven strategies to help you build a better life right now. Welcome back to the show, everybody. We are super excited today. We have Randy Anderson, the CEO of Modexus, which is a company that's driven by science built on trust. And it's really a company that is doing things the right way and correcting the wrongs in the industry. Randy, thank you so much for joining us. I really appreciate the time. Absolutely. It's my privilege to do so, and I'm looking forward to our conversation. Well, this is going to be a little different conversation that I normally have, because really, this is going to be kind of taught telling about the journey of Randy Anderson from adversity to visionary leadership at Modexis. And Randy, many people see this moment as a new chapter of for Modexis with you stepping in as the owner and the CEO. But in reality, you've been the driving forced by this company for years.

What does this transition really represent to you? That's an interesting question. And yes, I have been the driving force for many years now. It's a continuation, but at the same time, it is a brand new start, a new dawning of our company. Because any time you've stepped into that very last seat, that final sit behind that final desk, I mean, it definitely changes everything.

I'm excited about it, though, because I feel like we're going to be able to continue doing the things that we've been doing all these years, but do it at a whole other level, find another gear. There's one person I need to answer to, and that's got upstairs, and then next is me. So that just kind of changes dynamic. And I'm very grateful for Andrew Reinhart, who preceded me as the founder. I was a co-founder, but preceded me as the CEO.

I'm grateful that he put his trust in me. He trusted me to guide the ship all these years. But now to pass it on, you know, willing to pass it on and know that it just opens the doors even wider to the possibilities of the things we can do. in the product arena in our supplemental income or business opportunity for our brand partners, be able to continue to fine-tune those programs. I'm looking to simplify those programs. The people that have been here through this journey as brand partners, too, I mean, people ask, well, why would you do this at 60 years old?

I just turned 60. And I want to touch on that a little bit here, but it's a big piece of that is all our people, because I see how passionate they are about not just the product offerings we have, but the community that we have developed. So huge transition, obviously a unique business opportunity for my family that I'm excited about, but that's just a piece of it. It really is about our people.

And also, this must be said. It's about continuing the legacy of Dr. Charlie Rouse and the formulations that, his brilliant formulations that he entrusted us all with. I made that promise to him, to his family. So that was a big part of this as well. We got a bright future ahead of us. And I'm just grateful and humbled to have this opportunity. Absolutely. We're going to dive into a lot of those pieces. Dr. Rouse, I mean, you know, he helped save my life in a lot of ways, too. So we'll dive into that. But let's go back to the beginning, kind of your origin story.

Oh, boy. We might lose him here. we might have owns them here we might not I don't think we will oh that it's okay you know because you know you've really you've been through a lot of tough stuff that most people don't know about you know and you know people you're your brand partners and and people on the executive team you know they see the entrepreneur and the leader that you are today but there's a story that that got it's gotten you to this you've almost been forged in fire

so to speak. Can you take us back to those early years and some of the challenges you got to overcome? I know that, you came, you know, I was fortunate I got to interview your mom last night and kind of hear some of the stories. And I was taken back because I didn't know some of this. And, you know, you were taken in by Mirna and her husband in your teenage years. And, you know, how did that experience shape you who you became? You know, what are the values that Mirna, you know, instilled in your as you lead things today? Well, let me preference us before I, you know, kind of do a quick walk through there, if I might.

Anything I share in this area, and almost no one knows. I mean, that's my, you know, obviously immediate family, but even some of the family I have here in Virginia now don't know. I mean, the, they, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the intensity of the upbringing that I had, along with my brother. My brother, Dan, and I both were adopted at birth from two separate families. So we're not blood, but we are in my eyes and always will be. And I know he feels the same way.

But yeah, we had a difficult upbringing. It was very mentally and even physically abusive from a standpoint of labor. It's interesting today at 60 years old. I understand it much more. It took years. There were some rough years there in my 20s and probably halfway through my 30s because the impacts of how I was raised,

I mean, they take their toll. They take their toll on anyone, and I understand that. But by the grace of God, at just always the right time. I had the right people that would show up and provide that opening, that guidance, mostly, you know, from afar. But I'm very thankful for that because it just,

you know, it kept me from falling off the cliff, so to say. The other thing, too, that I think was, well, you know, some key turning points in this for me, and I think my brother would agree with this as well. I had an opportunity. I was 18 years old and finally just had had enough and was able to break away from that style of upgrade. And at a level that in today's world would never make it, would never pass muster. My focus, though, has always been to focus on the good, because there's always good in everything if you just make that your focus.

It might be a little piece of it, but there's always good in everything. There's still things that I remember growing up on the farms, working like we did, having just a completely different lifestyle than every other kid in our, you know, in school, in our class. made it tough too because we were not like everybody else, whether it be how we acted or closed or what we were taught. It set us up for a lot of heartache, a lot of abuse, a lot of bullying, just a lot of stuff. It was hard. But one thing, I refused to use that as an excuse.

Right. Just didn't have it in me to be the victim. and just fall out to not be the victim. It is a choice. It really is a choice. I may get some rocks thrown on me for that, but I've lived it at a level that most people will never ever experience. I hope, pray to God, they don't.

But I made that choice. Now, when I was able to break away, then entered an aunt and uncle, Myrna Brady, you've heard that name. Yep. And she's mom to me and has been since I was in my late teens. And I don't care if it makes sense to anybody. It doesn't matter.

To me, that's how it is. And I'll fight for that. If anybody wants to have an issue with that, she will always be mom. And because she's done what moms do. Right. She's been there. She's been steady. Never tried to tell me what to do or to run things.

But she was always there as that rock for guidance. for nurturing, for sometimes the stricter, constructive criticism. She wasn't afraid to give it. And we'll talk about that, I think, a little later, why, you know, from a business standpoint, her inspiration and her story, too, has powered me over the years. I think we're going to hit on that later. but I'm so grateful to Myrna Brady and Denny and my uncle Tom. I mean, the people that stepped in there,

and I was pretty much 18 getting ready to go on on my own. So it was a short window of time, but it was an extremely impactful window of time. So that was key. You know, my 20s and early 30s, like I said, It was tumultuous. I was very, fortunately, very successful professionally. But there were holes left in other areas in my life that I just didn't understand and was going to take time.

I'll tell you what, I have to share this, Marcus, I just have to. If this is one thing that everyone can pull out of this discussion, I hope they will. In my 30s, I discovered what forgiveness is. truly got to learn and understand what it means to forgive. And exercising that opportunity, that choice that we all have to forgive. I'm not saying we need to forget. Right. Not at all.

We should never forget. But to forgive is what we're commanded to do. And wow, did my life start to change and turn. for the even better. And it all started with forgiveness. And I... Back to day one. And the people that did the things that they did,

the harmful things that they did, was being able to say, I forgive you. And if there's nothing else, you know, since we're going personal here, I just need to make sure this is a key part of what I'm talking about because it's so powerful. And I can get really emotional about this because it changed my life and it'll change everyone's life.

I don't mean just, oh, I forgive you. I don't, you know, none of that BS. It's really deep down understanding forgiveness, the power of forgiveness, and why it's so important in our lives. So that was a real key point for me and just that commitment, that commitment to myself that I will not be the victim. You know, you and I have some similar paths in that regard. I think yours was even more challenging.

And if it's okay, I'll share some of this because my mom passed away when I was 10. And I got thrown into a family situation with what I call my step monster. And it took me decades before I was able to forgive her. And that forgiveness does, it transforms you in a way that nobody can experience. It really does give you the. ability to truly be your true self and not be weighed down by your past because you had, and I hope it's okay for me to share this because, Murna shared some things like, you know, when you were growing up, you know,

when they brought you home, you only showed up with a suitcase that had like maybe one pair of jeans, a couple of shirts and that was it. But you were living in a barn. You guys had little barns that you had to live in. You had to shower the hose. I mean, you, they wouldn't even let you live, you know, in the, in the, main house. I mean, that's, that's abuse to the endth degree. And people realize when you say forgiveness, you're forgiving a lot. And you went through a lot. And so the fact that we

make a choose to not be the victim and to live life on your terms is, is huge. I commend you for that. I'm not, you know, I'm not that old. So this would have been in the late 70s in the early 80s. But we did. You know, see, again, I just, a lot of that's just stuff I don't even think about too much. But I've lived in a 12 by 12, 2B4 frame structure with plywood, no insulation. And this was in northwest Florida, but it gets cold there. It snows there occasionally. And so, you know, I had a wood stove.

and from junior high years through high school years I mean I had to chop my own wood we took baths with a hose every day or in the pond in the farm pond I didn't have

even bathroom facilities like most kids I mean we didn't have anything that other kids have it was like we were living in the you know back in the 1800s and food handed out the door we had the same thing every day for this lunch and dinner. I mean, it's like, you know, and I just share all this, guys, just,

again, I'm not looking for any sympathy or whatever. It doesn't matter. You know, I said, forgiveness, right? It doesn't matter. Even those things still shaped me for who I am and just what I do today. But I haven't had anything handed to me. I graduated at high school with with the shirt on my back, 20 bucks, and the jeans I was wearing, and I might have had one little bag of a few other little treasured items. So I don't remember what they are at this point. Actually, I do a couple of them. I think there's one I might still have today just to kind of remind me. But yeah, it was interesting.

But it's still everything that we go through in life shapes us, and it can either shape us in a positive way or shape us. a negative way. And for me, I was just out on making sure that it was a positive way, even though it took years to refine that and make all the mistakes that you can make and probably still do today. I'm human. But what a journey it's been, and I'm thankful for the journey. And I'm glad that maybe I can air a little bit

or share a little bit of it here. and somebody somewhere will hear this and pull some encouragement. But forgiveness is everything. And that was a major turning point for sure. Yeah, absolutely. So, so, so, so, so, so, so, um, Samerna and her husband pulled you out of that. You were about 15, correct? And so when you moved, that was the condition.

I actually was about 18. You were 18. Okay. I was almost, I mean, it was a short stent for me with them because I was 18 and getting ready to go out on my own. but boy, did they pack a lot of good stuff in that short time. And I love them for it. I'm forever grateful.

That's, you know, I don't have the words to really express, you know, how appreciative I am even all these years later. Right. I wouldn't be where I am today if it wasn't for them. That's amazing. And we had a great conversation with her. And so what are some of the values that Murna, instilled in you that still guide you to lead today?

How to live like a normal human being and not in a shed somewhere or I don't have to worry about all this stuff. I mean, look, seriously, I got to laugh about that and think about it, but I didn't have all the normal things that most people just kind of take for granted. I didn't know how to make a bed. I didn't know how to fold my clothes. I didn't know how to do anything. I'm a quick learner. That's a good thing. But from a value standpoint, I knew how to work.

but I knew how to work because I had to work. I mean, we were pretty much slave labor. And I knew how to, I mean, that was not an issue. It's how do you take that desire or that drive be productive and turn it in something possible? All right. How do you make that focus? And how do you, there was a challenge.

I didn't know that you could make a choice. and between going and being productive and working or sitting on the couch all day long and watch TV. I mean, those were not, I didn't have all that stuff. I mean, I didn't have a choice. So it was just a completely different life. So learning how to work, learning how to be productive, learning how to communicate and build relationships with all types of people was completely different. I mean, Marcus the list just goes on and on and on. I mean, we could be here all day of the stuff that I'd learned from mom.

I mean, it's a long list. Let's just put it that way. I get that. And your mom actually shared some, and I thought it was very interesting. You know, she said even early on, you kind of had a gift for connecting with people and making them feel comfortable. Where do you think that comes from?

I think that's just God-given. It's just how he wired me. I'm a pretty sensitive person overall, even as a kid, but also a type A high-strung person. So that's an interesting combination, right? High-strung, you know, wound type, but also extremely sensitive. It was, you know, I cared what people thought.

You know, I cared about how others felt. and that really compounded a lot of things for me growing up. I had to learn how to work with all different types of people, too, through those school years because of a lot of the stuff I took at school. I mean, because remember, we were different. We had raggedy clothes. We had oddball haircuts. We had, I mean, we had everything.

We just stuck out like sore though. right and you know I had to learn how to build those relationships if I wanted to survive where I'd have been in in a fist fight every single day I mean that's just a fact so that's probably where some of that came from but I think a lot of it I'd give glory to God for just wiring me that way as a person and I feel like I mean I'm still that way today now can I be hard-nosed when I need to be. And can I be intense and head on? Yep.

All the above. Remember, I'm still type A and still wound somewhat tight, even at this part of my life. But I think over the years, I'm just really a lot of people in general. I'm, it's, I get, even today I'll get teased about this that is, you know, Well, you let people take advantage of you. No, I don't. I give them the benefit of the doubt. Yeah.

Right out of the gate. Every single person I meet, they're a nice person until they prove to me otherwise. They are a good worker and a, just a solid person until they prove to me otherwise. Now, it's just, that's my approach and always has been when I meet people. I'm I'd rather give them the rope and let them decide whether they want to use that rope for good or they want to hang themselves. You get the choice.

Absolutely. I'm the same way. I see, you know, naturally see the best in all people, you know, until they prove me otherwise, you know?

And, yeah, that's, that's a great quality to have because in so many in this world, we're almost, wired by media and all the things to focus on the negative and focus on, you know, what's wrong with things and what's wrong with this person or that person versus what's great about them and what's good about them, you know, and what's going good in the world.

And just having that different perspective makes all the difference in the world. It's really easy to fall into that trap, especially in the world today. I mean, everything, even if you look at our leadership in this country, drives me crazy. I mean, just everybody attacking everybody and just. this constant game of trying to destroy people. And I despise that. I hate it. That's not just, I just refuse to be that way.

And it is a choice. And I got a great news for you. If you make that choice and that conscious effort, you're not going to be that person. The more you practice that, it doesn't mean you're not going to stumble or have moments because we all do. We're all human. The more you practice it and make that commitment the easier it'll get over time.

and it just becomes a part of who you are. So I'm glad somebody noticed that. So thanks, Mom. Appreciate it. Absolutely. Absolutely. So let's fast forward a little bit here. And I know, you know, you said you talked about,

you know, you had some early success in your 20s and in your 30s. You know, and for many entrepreneurs, there's a proving ground that sharpens your skills. You know, for you, that was Starlight. And many of the people in this community remember those. Starlight Days, the meetings, the presentations, the energy. And your mom even said that you were someone that could walk into a room and immediately connect with people. You know, what did those years teach you about leadership and building a movement? Well, that introduction to our industry actually, once again, entered Merna and Denny Brady,

mom and stepdad. They're ones that introduced me to this industry back in the mid-90s. So it's their fault that I'm here. It's their fault that this happened. It's that fun. I think what a tribute to them for thinking of me and introducing me to this industry. And I remember Denny Brady looking at me in their living room at the time and saying, I remember sitting on the floor in front of them as they were telling me about Starlight and the opportunity.

And I just remember that Denny taking a minute and looking at. me dead in the eye and this is all he said. Randy, I know that you would be amazing in this industry. In other words, in so many words, what he was saying to me is, I believe in you. And I think so many times as people are looking to invite somebody to an opportunity to enroll them, get them on their team, whatever, you know, whatever terminology you want to use. use. I think the focus is off what they're going to do for you and let's hurry up and get them enrolled.

Instead of really taking time to tell the story and then be willing to look them dead in the eye and say what Denny Brady said to me, which is in a sense so many words, I believe in you. And of course, mom was right there beside him and same thing.

You know, agreeing wholeheartedly. You know, that is, that was all I needed to hear. My entire life. think about how it was brought up and everything that you've kind of learned here and then to have somebody that I already trusted and loved and appreciated, be willing to take an opportunity and if I just said no, they'd have been okay with it and it wouldn't have mattered.

It would totally be would have been fine. But for them to look me dead in the eye and say, I believe in you in so many words, we need to all do that. And I've made it a mission. There's many of you that are going to hear this, that I've heard those words from me direct to you. And you know that I mean them.

So, so important. Those years was Starlight. You know, I just, once I made the decision that that's what I wanted to do, I lived it, I breathed it, I soaked it up. Marcus, I met you in that company. This guy, Marcus, by the way, was, one of the one of the he was the youngest diamond in that company i wanted to be marcus i did it's true and here we are look where we are today to be with marcus there were lots of other people

too i saw their success i wanted to meet them i wanted to know what made them tick i wanted to know why they had reached the level of success they had in that company that was a wonderful i think that was about a, oh, maybe a 12-year journey for me, give or take with that company. And, you know, the people that I met, I traveled the world, the ownership of that company. I remember there was a lady named Val Close that worked in the home office that was all things.

I mean, she was the person that she could lay down the law, but she could also make you feel like she was her best. friend and I learned a lot from her. So many people there. I had great people that were my upline at that time. I'm always grateful to them. I mean, hey, when I needed it, they would reel me back in, chew me out, straighten me out.

When I did great, they also did the same. But they were setting the fact, and it would be amazing. I wish they all could understand today that they were all at that time setting the foundation for where we are today. And I'll be forever grateful for that company. I also learned about the power of wellness in that company because like here, we had a couple of just legendary people in the power of synergism. They had the knowledge.

One of them, if I remember right, was, I mean, he was a relative of some of the last Living Cherokee Medicine Dr. David Winston. David Winston. And it was people like Dr. Winston stepped forward to our beloved product research council founder,

Dr. Charlie Rouse. They knew how to blend together ingredients, natural ingredients, to extract more power out of each one and create a product that truly was.

And a lot of what we have done from a product standpoint is being duplicated here at Modexus. But in a timeline, that's not the norm. Yeah. The synergism is becoming a lost art. Thank goodness we have Dr. Allen here because he understands us. But I think he would agree with me that the art of synergism is. is becoming a lost art because it's most in the industry. It's just not about that.

It's about the bottom line. They'd rather sell you six or seven bottles than really, if blended correctly, could be put in one product that would be 10 times more powerful and a whole lot more value to you, the consumer. So that's where I learned this part of the industry was those years at Starlight. the business side of it.

It opened up a whole different hand doors boxes of a box of personalities that I needed to learn how to work with. I mean, just virtually if you think about it, you're working with pretty much every personality there is on the planet. There's two things, I've joked about this, but it might be true. I think there's two things that would just add so much value to our youth of today. First of all, needing to spend even if a couple years in the military, have that experience, serving our country, getting the training, the, what else I want to say? I think training is getting the training, the mentoring that I think so many of our kids need today in that structured environment.

But the other thing, I used to always joke about, but I think it could be true as well. everybody should participate in a company in our industry for at least five years. Give it, you know, give it a five-year journey because it's all of the intangible things that are going to help shape you and just help you be overall a more well-rounded, better person. And I can't sit here. I guess if I thought about it enough, I could make a list. and explain that deeper, but I've experienced it,

and I've seen it duplicated. Marcus, your example of that, I've seen it duplicated over and over and over again. So, hey, that's a longer answer than you probably wanted. I guess it'll give the video people a whole lot to think about here. But did Starlight, that those years, those formative years, did it have an impact, did it contribute to where we are today, this opportunity with Modexus,

That is a resounding yes. Well, absolutely. I think for both of us, it instilled us the passion for health and nutrition and supplements and kind of shaped our model of the world in a lot of ways. So I'm grateful for it as well, just as you, you know. And I think it's what instills in us, you know, the, you know, whether it's a bogexas or anything we're doing in life, you know, business, it's never about selling something. It's really about helping people and changing their

lives. And we've seen it first hand. I said, the product saved my dad's life. You know, and that, you know, what's interesting is that the things we've learned from there really become, has become the foundation for what you've created here at Modexus. You know, and I know that, you know, we, we started this, you know, talking about, you know, honoring Dr. Rouse, you know, that partnership, I know that, you know, one of the unique things about Modexis is that partnership that you had with Charlie Rouse and how you brought him into the fold. You know, and what,

and so I guess my question is, what happens when an entrepreneur's vision meets world-class scientific expertise like Dr. Rouse's. Well, I think our product lineup is proof of what can happen. I don't think we need to see anything else. Look, there have been this, the formation of,

of Modexa started in 2018. And again, I want to just say right here and want everybody to know my gratitude to Andrew Reinhart for having that vision, for sharing that vision and being willing to say, okay, let's do this and hit that button and having the resources and the experience to know how to get things rolling. And, well, I mean, that's something I'll be forever grateful for. And Andrew has a very bright future ahead of him. I've always been a huge fan.

I love hearing when I get a chance to talk to him, learning, hey, what are you up to now? What project you're working on? I hope I live long enough that one day I'll see him on the cover of Forbes magazine. It wouldn't surprise me at all if that's the case. And what a blessing, whether it's me, whether it was product, research council, our corporate team, our brand partners in the field, we all are better because of Andrew Reinhardt. So I want to make sure that that message is very clear. And that's how I think about that. So just back with Dr. Rouse, though, Andrew did not know Dr. Rouse. I had known Dr. Rouse for

well over 15 years at least. I know it was well over 15 years. Had stayed in touch with him, had watched him from afar, sometimes up close, and got to know, okay, who this guy is, what his core values were.

And when it came time to get this company rolling, I had no doubt in my mind who needed to start our product research council and who needed to be involved with our product formulations. I was very fortunate to be able to spend time working with Dr. Rouse on all of our products, with the exception of probio balance that came later. But I've learned so much from him.

He had the credentials behind his name, but I would get in there and just say, okay, teach me everything you know. And then the business side of it became my responsibility. to say, okay, we've got this formula, how do we turn this into a saleable product? It takes all of it together. You can have the best science in the world, you can have the best products in the world,

but if you can't make them work in a business model, then it really doesn't matter. That's just how it is. You have to have that teamwork. And we were able to accomplish that, I think, in a big way. I think the stories that we hear constantly, I had a story just this week with a gal that cuts here and she's around a lot of people. She ran out of longevity. She let herself stay out of

longevity and she started getting sick and she messaged me and say, hey, you know, here's the deal. I said, okay, well, that's just, again, prove positive. We hear these, if I hear it once, I hear it a thousand times. All of our products. They work. They make a difference. We've just got to continue to work at growing our customer base and growing our community. I mean, that, that's the bottom line is to keep. But Dr. Rouse will be forever held in my heart. We miss him. I miss him every day.

I miss being able to pick up the phone and just simply call him and say hello. Or maybe it was a question where I just wanted his wisdom, and he always had the right answer. Absolutely. Incredible. Yeah, I lived that firsthand. I mean, you were very gracious. You know, obviously I was taking Midexis products, you know, before and after my surgery, you know, 28 days in the ICU, almost dying, four blood transfusion.

I can go on and on three surgeries. But really, it was Dr. Rouse, you know, you introduced me to Dr. Rouse and Dr. Rouse guiding me to the point where literally six months after my surgery, I was able to wean myself off all medications. And I've been drug-free for almost a little over three years now. and it's extraordinary the life-changing power of that man, but also you, because I know even though he was the product formulator, you guys worked closely in creating those formulas, if I'm mistaken.

We sure did. You're not mistaken. And Marcus, I think it's safe to say if it wasn't for Dr. Rouse and these formulas, all of them, except rhythm, I don't think you're using rhythm. You would not believe,

the quality of life at the level you are today if it wasn't for Dr. Charlie in these these forms. Absolutely. There's no way at all. I mean, you're very blessed to still be with us, and I'm sure glad you are. So what. Every day is both, it was a great day. But Dr. Rouse had that impact on thousands and thousands of people.

So many that, I mean, I've got so many Dr. house stories I could tell. We didn't have time. But we're so blessed. We have a responsibility. Charlie said it when he was with us, and I intend to carry this on. We have responsibility.

We have the best of the best here at this company for a lot of reasons, and you're hearing a lot of these reasons. We have the best of the best. But there's responsibility to whom much is given, much is expected. Yes. Period. Now, that is also a saying that I heard a lot, in the later years of my growing up.

And I remember Mom Brady saying that to me many, many times. She knew she could see the potential that she made sure that I knew that much was expected. And I was held accountable to that, and I'm very grateful for that. Same thing applies here, though. We've been given a lot with Modexas. the question I would ask every single brand partner, are you giving your full potential? Are you living up to your full potential

with the opportunity you have been entrusted with here at Modoxus? And that's a question I ask myself daily, and I would just invite everybody join me in doing that. Make that part of your daily regimen person anymore. am I living each day to the best of my ability, to my full potential, and things that I'm involved with like my Dexis, it's on the priority run there, I understand, but if it's high enough on the priority,

you need to be asking yourself that question. And if it's not high enough on the priority wrong, maybe that needs to be evaluated too, because what we have here, I don't think is duplicated in the industry at all right now. There have been hundreds of companies come and go in our space since October 2nd of 2019. Yeah. Hundreds.

That's a fact. And we're still here, still going strong. And now with this commitment, we're not going anywhere at all. At this point in my life, I mean, we've all heard the story of planting a, you know, that fate is like a mustard. It's the size of a mustard seed, which is pretty darn small, right? And do we have that much faith? Right. Yep.

Absolutely. And planting that mustard seed and tending to it and taking care of it. At this point in my life, that was a pretty big mustard seed to plant, right? Yes, there was. You know, a lot of people say, why do you want to do this at this point of your life, including some family member? What are you doing? Right.

Even as we're setting all this up, you know, my legal counsel, accounting counsel, the first question independently that they both asked me is, you're 60 years old, do you really want to do this? Yeah, I'm just getting started. Yeah, age is just a number. Yep, it is. That might be other reasons that you do or don't do the things that you do in your life. I would tell you, don't let age be the excuse. Don't use age as an excuse. Agreed.

Agreed. Age is a state of mind. Absolutely. But those mustard seeds, that faith, those grains of faith, keep planting them. We're not supposed to just hold on to them, paint them, take care of them, let them grow. And this is a great community environment to do just that. Speaking of mustard seeds, you know, you always say planted some early on when you guys first formed the company. Looking back at those early days, what was your vision that you saw for the company?

I knew we had an opportunity here to do things the right way. Okay. Whether it would be with our, because I'd seen all that. I'd been around the industry long enough. And I'd seen some of the ugly stuff, some of the behind the curtain stuff that nobody's supposed to say. see and I didn't like what I saw and I knew we could do better I could go back to the early starlight days especially and I just knew that we could do better I knew that people deserve better and that was a big driving force for me it wasn't on how much money I could make yeah um I heard people say this

in the beginning I won't name names but let's hurry up knock this out of the park and get rich and go go live on an island and drink mitis all day. They just could just get it under my skin. I hated that, but that's not the right way to do things, not who I am. But I knew that this door had been open for a reason. And I felt very strongly and knew that I needed to walk through that door, take those steps of faith. But I made a commitment early on that I would only do that if I was committed. to doing this the right way in everything we do.

And I think for the people, the specialty had been with us for our founding brand partners, I think would agree if they really stop and think about it. We've done the right way. So the question is, are we going to continue to do things the right way? Yes, we are. And are the people listening and the people that are part of our brand partner community, are you going to recommit and lock arms with me and work with me to keep that resolve and to continue moving things forward the right way, whether it be our products, whether it be

our community, whether it be our supplemental income opportunity. And I think a lot of you are seeing we're already starting to make some changes. Yep. And they're very positive changes. So look, in the beginning, doing things the right way. writing the wrongs in the industry, doing no harm or what drove me then,

but here's the good news. It's still what drives me today. And I feel like that if we stay on this track, we're going to get that proverbial hockey stint growth. We've had steady growth. But one of these days, we're all going to wake up, and this thing's just going to shoot towards the moon.

It's not one of the laws of the universe. We just have to stay with it. I'm going to get to stay with it. Yep. No, you say, you know, the whole antige of overnight success, they don't see the 20 years that took to get that to that point. Anything worth having, it's true every time. Yep.

Everything else is kind of like a hot air balloon. It goes up quick and, well, it comes down just about as quick and usually not with good results. Exactly, exactly. So your partnership with Dr. Rouse, You know, you established a research council, a very strong research council. You know, you created a formulation philosophy of do no harm and using therapeutic doses of synergistic blended, science-proven ingredients and blends and so forth.

How did you two, you know, approach building those formulas differently than most supplement companies? For those, there are people who are probably listening that they maybe aren't familiar with Modexas. not familiar with, you know, what goes on in the supplement industry. So could you give us a quick overview of what makes this different? What makes more dexas formulations truly unique and different? Do no harm. It sounds like a simple phrase, but it's really, it do no harm. It covers a lot of basis.

It is what we're putting together truly going to give a therapeutic result, a therapeutic end game or outcome for the people that are using it, are we delivering as high of value as possible per unit? That's really important to me. Are we delivering as high of value? Because, look, I understand. Again, I've had to earn every single inch of everything in my life, and I'm grateful for that, but I know there's just tens of thousands of people out here the same way.

They work hard every day. They're providing for their families. And if they choose to invest in well care instead of Western medicine, which, by the way, well care, people will call it alternative. And I don't like that term because Western medicine is actually the alternative. Well, care has been around for thousands and thousands of years. What was Dr. Rouse? I can't quote the verse. verbatim like he can, but, you know, it goes kind of like this. God created grass for the cattle,

but he created herbs and plants for the nurturing and wellness of mankind. And that is, it's been around for thousands a year. So it's not, what we do is not alternative. It's mainstay. And it needs to become even more mainstay here in North America. And I think that awakening is underway. But, we need to continue to share the word and get the information out there because we, well, we do have the best. And we're going to add to the lineup, but we're not going to change, we're not going to chase the gimmick products. Right.

And you guys have seen that over the seven years that we've been here, too. There's lots of stuff thrown in my face all time. There's, you know, there's a lot of pressure sometimes, even from the field. did. And they had no harm intended, I realized, but we're just not going to chase gimmicky products. And I think my track record over the last seven years is worth evaluating and I can stand on it comfortably with what we're doing. We would also take a look and say, okay, are we covering the essential systems and the human body? I mean, if you look at our lineup, I mean, right now we basically do. Now, we have a new product that we're working on. It's not here as quickly as I would like. I'm pushing on that. We're getting really, really close. So we will add these.

We definitely will. I'm probably more pro adding additional products to our lineup than the former owner. Matter of fact, a lot more so. But it's going to be the right products. It's going to be products that are high value, do no harm, and things that our community are going to use and not just use once, but use month after month, year after year, and are excited to talk to our share with their family,

their friends, the communities that they live in. So that I think answers your question a little bit, but, I mean, it really do no harm encapsulates all of it. And therapeutic value, are we given maximum value for what we're offering? And I know we do. I can sleep at night knowing that we're putting our best foot forward every single day. Absolutely. I love it.

I love it. That's a strong track record your run on. And speaking of track records, I mean, you've essentially been the operational engine for this company for years. And recently, you've obviously made this decision to step forward and acquire Modexus. What was the moment, you know, or was there a moment that during that process, you realize that this company is now my responsibility and, you know, where am I going to take it? I think it's, you know, the transition has just been announced here in the last few days. So it's still, it's been some time working through all this.

It doesn't just happen. And Marcus, I'm sorry, I know I'm getting a little glare here, but we'll, you know, everybody knows what I look like. That's not the important part. It's been, it takes time to do these things. I tell you what, anybody that owns a business in the country, I mean, they're special in every single community. Those of you, the business owner know exactly what I mean.

Those of you that aren't probably something worth living, you know, learning about a little bit or maybe even, you know, being a small business owner because it's not easy. And it gets harder every day. The red tape, the compliance and all the stuff. So there's been a lot to wrap my head around. Even though I was doing a lot of it already, there's, you know, it's just a whole other layer of things.

All of a sudden, okay, this is, I've got to get this done. This is 100% on me. I'm just really fortunate. And again, I go back to mom. Yeah. And, you know, I got to watch her. She graduated from high school. She went to work with a contact lens manufacturing company in the Indianapolis,

Indiana area, she was a receptionist. He answered the club. Make sure everybody had their coffee, whatever, all that stuff. But she learned the business. And several decades later, she retired owning the business. She went from front desk to owning the business

and then selling the business when she was ready to retire. What an example. Yeah. She set. And I was watching very, very close. So I was really blessed to have her as a key sounding board through the process. Andrew Reinhart was a key sounding board as well.

I want to make sure I give credit work credits too. There are other people involved as well. But it's been overall, it's been a good process. We've still got some things to button up and get taken care of. That's why I think our field probably would think I've been a little bit quiet over the last few months. school. They know why now. But overall, the journey's been great, and I've been very fortunate to have rock-solid people there to answer questions, provide guidance, and certainly a lot of prayer about

this situation is the right thing to do, too. Without a doubt. Without a doubt. So now that you are at the helm of the ship, you know, I know that you've always had a servant leader mentality. What kind of leader do you want to be for moving forward with Mo Dexas in the Mo Dexas community? Well, do I need to change anything? I think so. I mean, I think I appreciate the question, but I don't know that we need to change anything.

Maybe probably at a level where we need to have even a higher level of a chemical. Yeah. Starting with me and all the way down, whether it's our corporate team, our product research council, our brand partners is we, I think there needs to be a higher level of accountability. And that starts with me. And it starts with me, I don't know if demanding that's the right word, but, you know,

certainly setting the bar where people have no question. They know that I expect that. I very much love serving the people. I mean, some of the best times for me is not having all the compliance and red tape and all with stuff to do. But when I have a day where I can just pick up the phone and call people. Or last night, we started, we're kicking off the transition here in the first full week and we're doing one things I like to do and that's offering a very high value savings

event for our field. And we're doing that with Relive Ague. What a treasure of a formula. I don't know that our people really understand how. special what we have in Relief really is. There's really nothing like it on the market today. There have been stuff that's come and gone. There are things out there that are a whole lot more expensive. Relive is an expensive formula for us to make. Dr. Rouse entrusted this with Relief. He spent almost a decade perfecting this. He's studying the endocannoyd system and learning just how

all the different pillars of pain management in our bodies work, how God made us, how our pain system, nervous system works together, and then how to manage pain, because we're all going to have it at some point. I had it yesterday. I had to go, you know, another visit to an oral surgeon. And, you know, this guy, he always said, well, he said, I don't know how you deal with the pain. That's very easy.

We have a product called Relief. The loading dose works really well for me, by the way. I take three. I wait a couple hours and take three more. Usually I forget I was even uncomfortable at all. It works that well for me on anything that's inflammatory or inflammation related. But what a blessing there. So picking off the things here with providing this value opportunity. I mean, we're going to continue to do things like that.

Listening to our field, we've been doing a lot of that. but we recently introduced the power of sudden or changing or simplifying things. I mean, there are a lot of simplifications for the brand partner program that went in place March 1st. Yeah. So it's just making it easier, making it more relative to the lifestyles and the fast-paced world that we live in today, 100%. I'm excited about it. Well, once we can get the ship turned and get these things. all in place, then we can certainly start teaching and training. But it's so simple that's really

not going to take a whole lot to do. It's going to be there for the taking or the brand partners that really want to engage in. Building our customer community is just ultra important to me. I want to have tens of thousands of Happy Modexus customers across North America, across the globe. We have some tremendous opportunities and some international markets and the logistics already in place to capitalize. And we're not capitalizing on that right now like we should be. You're in like three five countries. Are you not?

But if you don't, our capability to move these formulas around the world is unreal. I mean, there are places on the globe that I can get product to people's doorsteps quicker than I can get it to your doorstep where you live. So that answer your question, but it's, I mean, I'm not going to change who I am or what I do. I'm going to commit to all of you to get better at it. Well, it's almost like, you know, when you don't have full ownership, you're limited to what you can do. And I know you've been bursting at the seams to really take this company to a whole other level. I mean, you're just the fact of the culture you created, you know, with the Modexas community.

It's so different than other companies in the industry. Do you want to put shit a little light on that a little bit? Because I know you spent a lot of time creating that good culture. Well, it's, do people feel included here? Yes. Do they feel like they're receiving maximum value for their hard earned dollars? Yes. Do they feel heard?

I think overall, if they are giving it a fair chance that I think most of them will you that they feel heard. And, you know, we can't implement everything, but it's, we can certainly listen, right? We can, we can listen to what, what is working. We can have the vision also to look ahead and say, okay, where's the industry going? Where's the industry going? And let's make sure we stay not weeks or months ahead of it, but years ahead of it. And I feel like we've done a good job of that with, you know, for the size of the company

We are anyway. But I think really just going back and people just want to, they want to feel like they're included, they're part of a community that if they do have something to say that it is recognized and appreciated, and are they getting value? Yeah. Is what they're a part of?

Are they excited about being a part of it? If they're excited about it and it's providing value, then are they more willing to, to share it with others, which is key. It's lifeblood of what we do. I think that's a resounding yes, of course. Absolutely. No, you've done a phenomenal job of the community.

The people that are behind it, you really have product evangelists, customer evangelists out there that love these products because they do. They're amazing products, and they're unlike anything out of the opposite found out there. The synergistic blend and to relieve AU, you know, people don't realize it's the goal,

it is the gold standard. It's right. Yeah. It's the least expensive formula in our lineup, and yet it's the most expensive to make. And I don't want to use the word price leader, but I repositioned, relieve. It was such a gift left to us by Dr. Rouse. Yeah. And I hope people will understand what I'm saying here.

I mean, we need to be profitable with it, but it's really not, it doesn't fit the normal margin levels that I set for other products. so it is it's a price later product it's a door opener product and it's going to remain that way but not i'm not cheapening the product because it's a gold standard product but i feel like we needed that one product in our lineup and because of dr rouse's commitment all those years to deliver this formula and entrust it to us that i wanted to position this product where it is and do these um you know maybe three times a year or so do these exceptional savings events for relief as

just kind of a way for the company to give back to the field, but also to honor Charlie's legacy and the appreciation of him and trusting us with this formula because frankly, he could have taken it anywhere and probably made a fortune with it.

Yeah. Right? So, but he wanted Modexus to have this formula. We can't take that for granted. We just can't. And we're not going to as long as I have anything to say about it. And we're going to find the right people that understand what I'm saying to add to our community. Again, the people do we have that then add to our community to help us grow this legacy. So that's just one example. Marcus, I also want to take a minute here. I think it's just appropriate. And I don't want to not do this is recognize the incredible team that we have around us. here from the corporate standpoint. Marcus, you're part of that equation. Thank you.

You have a very unique skill set you bring to the company, and I know you're looking forward to expanding that. The amazing Maria, people just don't realize behind the scenes. I mean, she is a machine sometimes of the things that she gets done. I'm so appreciative. Christian Potter is going to be stepping back into a key role with me here in this transition. And I think everybody would be excited about that

because everybody loves them as some Potter. So that's good. Crescent Grimes, Zach Seaver, what they bring to the team from a creative standpoint, the blog material, Zach Wright's that Ashley and Matt, Ashley and Matt, guys.

Gosh, give them, you know, give them a thumbs up every time you can. These two are amazing at what they get done. And a lot of their work is directly for all of you in the Modexas community. So it's really important that you, I want to recognize them, but you take time to let them know how much you're appreciated. And then our product research council, Dr. Allen, Dr. Dina, Dr. Todd, representing the chiropractic field, and I think is huge and it's going to be a big part of our future. are wellness nurses, Erica Coffey and Ann DeCarlo, and I want to add more wellness nurses. This is something, again, that I think is innovative.

Companies in our space typically have never opened the door for wellness nurses on the product research council, except for a company named Starlight. Yep. years ago, had a nurse, an RN, I learned a lot from listening to her. Her name was Meg Jordan, and I'm just so, I learned an incredible amount from her, but it gave me an idea the importance of that we continue to expand the number of wellness nurses that we have on our product research council, because they, they create a bridge from our, our, our, community to the doctors that are involved in formulation or what have you. It creates a natural

bridge to be able to filter questions, get questions answered. I'm excited about that. So I want to thank Erica and I want to thank Ann for being the first two to put their hand up and say, yes, we will. We're in. So incredible group of people. And I think that number is just going to continue to grow. And that's a key part in making us who we are today and making us a very strong community. I love it. I love it. That is such a teamwork makes the dream work. I know it's a big cliche, but there's so much truth in that. And to have the right team around you makes all the difference in the world. So I'm honored to be do my part and whatever I can to help this company grow. I believe in it. And I believe in you. And I know things are going to go phenomenally

well for you. So let me let's kind of wrap things up with this one of the final questions I have. When someone listens to this interview five or ten years from now and looks back at this moment when you stepped fully into the leadership at Mo Dexas, what do you hope

they say about the impact that you've had on this company and this community? Well, if it's five to ten years from now, then my, if the Lord's willing, I hope I'm still going strong. So it's still a word in progress is number one, right?

Number two, it's not what they're going to say about me. It's what they're going to say about the company as a whole and the community as a whole. That's what's going to be important is I just get to be the, you know, the guy sitting in the driver's seat. But it doesn't do any good for me to be sitting in a driver seat if I don't have the busload of people, happy people behind me that are all part of the community and team, right? right? I mean, what's the point? Otherwise, this burden, you know, driving around the circle. So I hope what they see is a community of people that is in multiples significantly larger than where we are now. I would like to think that Modexas becomes a much more well-known brand across North America and beyond. Right now, I mean, you could probably go out here. I could probably go out here and ask 100 people,

have they heard of Midexas and I might get one or two. So what if we could get that number up to where it's, you know, 30, 40, even 50% of the people are like, yes, I've heard of this company. I've got a family member that uses this. I know a friend that's used this product and absolutely loves it and it's been a game changer for them. You know, I keep mentioning community, but I've got some dreams and plans that I'd like to do as a community. What was the one thing at Starlight that kind of brought us all together, Marcus?

And I think it was probably the first time I met you, but it wasn't on U.S. soil. Right. No, it was our trips of a lifetime. Yes. We took the most amazing trips of a lifetime to places like Hawaii, to like Puerto Rico, to Venice, to Italy, to Italy, to London. I mean, you name it. We traveled the world like Robin Leach. What'd that do?

What'd that do for us? us, though. It's so much more than the actual trip itself. Relationships is a word that comes to mom. Absolutely. Longest-standing relationships are those that not only were in Starlight with us, but we traveled the world together. We went to conventions together. We broke bread together. We laughed together. We told stories together. We laughed. We cried. We did it all. And it was amazing. It was an amazing time. There are people here at MoDexus today. that were a part of that. I remember having multiple conversations with you on trips of a lifetime.

I think the first one was Italy in 97, if I remember right. Again, I was an Indiana farm kid, a Florida farm kid. And remember, you know my background now. I was green as grass and then some. And to be put on a plane and on my way, first of all, just the belief that I can do that. I can go to Italy. It's okay.

Even though I've been told most of my life that I never amount to anything, I wasn't going to be this, I wasn't going to be that, and just beat to death. I refuse to be a victim. But yet, I'll admit, it was still hard at first to say, it's not so much that, yes, I can do that. It was, I deserve to do that. Correct.

That's really what it boiled down to. And Starlight was that next step for me. of understanding, I deserve to be able to have that kind of success, that it was okay to shoot for that kind of success. And it was, you know, people like you, Marcus, people, other diamonds in the company, you know, uplying leadership that saw something were willing to mentor, you know, mom and Denny for believing in me. And again, looking me dead in the eye and say, I believe in you.

That was a real game changer. but it was such an important part. I've heard it said that, well, that'll never be done again. That's not possible to ever do that again. And I'm not willing to buy into that. I love it. That's one of my goals here.

Now, it's going to take some serious commitment from our brand partners. Yep. And again, age is just a number, so I don't even want to hear that. It's possible. If we all do that. Do you realize, Marcus, that we have Power of Seven now,

that if every brand partner in this company would make a commitment to at least hit that first Spark achievers, our brand power of seven champions, we have levels of achievement, that first level, the Spark Achieveer, if every brand partner in this company said, you know, I am going to hit that mark this month as an example, how much our company would grow? it would be explosive because it didn't just that one person because they use the products and they start having success

you don't think for a minute that they're not sharing that with other household members, other family members, friends, absolutely. If we all committed to create that growth and to capitalize on this new program we put in place it would be amazing.

And growth like that would then allow us to start looking at a Modexas travel club. Yep. I just filled the beans. Absolutely. Those trips on a lifetime allowed us to believe it in between our years so that we could believe it in between our hours. And it can be done again.

It can be done again. It just takes committed people, committed growth, so much here, so much in front of us. So what a great conversation we've had. I could keep going, but I know. Yeah, this is awesome. I mean, for that's not going to be planned, but that's okay. It's all, it's all good. The things you shared, Randy, from, you know, your journey from from a farm kid, you know,

in tough times and, you know, to CEO of the company to where this company is going to be going by 10 years. I can't wait to see what's going to happen. So, well, let's, let's wrap things up here. Where can they, you know, if people are listening to here and they want to learn more about about what Dexas, they want to learn more about what a brand partner is, like that, what's the best way for them to reach out and find out the information? So I'm going to do three things here. First of all, you're welcome to this email.

This email support at medexus.com if you want to know more about the company. That'll come in. I'll see that too, because I see all of them. I see all the support messages that come in. Just make sure you leave your name and how we can contact you, how the best way to contact you, timing-wise. I mean, just, you know, kind of so that we're accommodating your schedule, but we'll make sure that someone reaches out and gets your questions answered.

That's all. Initially, it's just let's just introduce you and get those questions answered. I'll also encourage you to YouTube. Go find that's on YouTube. There's an incredible library of material there. I think there's over 400 videos. Most of them are very short product information, company information. There's a lot there.

And it's none of this flashy produced stuff either. It is just authentic stuff and will be a lot of value. So if you're on YouTube, that would be good. You can find us on Netta, Facebook, Instagram. So there's plenty of information out there. We also have a private product community. So it's a closed community. But if you connect with us, then we can see about getting.

you added to this meta community, which it's on Facebook, but there's years of product stories and fantastic information from a product lineup standpoint, life-changing stories for many people. Also, of course, Modexus.com. If you're like, hey, I want to go check the products out, there's something here. I heard that I think I probably could use. Just go to Modexis.com. Your first, your customer accounts are free. Just go in, learn the products, make your selections. You can use, we even have a code for new people, say 15. We'll give you a $15 gift right off the bat.

When you create a customer account, place that first order, you're going to get a $25 gift from us immediately after you place that first order. So just little things like this are what make our company and culture different. How many of you ever had that experience before? Exactly. Giving you gifts before you even get started. I love it. I love it.

Well, it's all about giving and making a difference. And Randy, you're definitely making a difference. So I want to so thank you so much for your time today. You shared your journey and you shared so many golden nuggets out there for our listeners. So I really appreciate you being on the show today. Thank you for hosting this. I appreciate it. It's not easy telling your own story.

So I know you approached me and said, we really need to do this. And it wasn't really in my comfort zone. It's not really who I am. I don't like talking about myself too much. So thank you for creating the platform and the questions to be able to do this. I know you're going to have a lot of fun with it. And I'm sure Matt Sabine is probably going to see this pretty quick too.

So it'll be fun stuff, I think. So thank you for making this possible. You're welcome. My pleasure. I'm glad it always helps tell the story. So thank you so much for being here. And what I hope everyone listening today heard is that Modexis isn't just entering a new chapter. It's stepping fully into the leadership that's been quietly guiding this company all along the way.

Randy Anderson is not just the CEO in title. He's the visionary, your architect and someone who deeply cares about the people building this company alongside him. So thank you so much for tuning in today. And that's it for this edition of The Inside Track. We'll see you next time. Cheers, everyone. Thanks for listening to Business Innovators Radio. To hear all episodes featuring leading industry influencers and trendsetters,

visit us online at businessinnovators.com today.