Business Innovators Radio - Ihuaku Patricia Nweke – Founder – Mark Stephen Pooler

Episode Date: December 23, 2024

Ihuaku Patricia Nweke is the founder of Cedarcube a social enterprise focused on family restoration. In October 2018, Cedarcube established the “Behind the Mask” project which has helped a number of women and families affected by domestic abuse by providing them with counselling and therapy as well as educational and financial support. WEBSITE URL www.ihuakupnweke.comCedarcube www.cedarcube.com [e-mail] MEDIA https://linktr.ee/ihuakupnwekSource: https://businessinnovatorsradio.com/ihuaku-patricia-nweke-founder-mark-stephen-pooler

Welcome to Business Innovators Radio, featuring industry influencers and trendsetters, sharing proven strategies to help you build a better life right now. Welcome to Brilliant Business TV, conversations with leading experts in business. I am your host, Mark Stephen Pula. We have a wonderful guest joining us today, Iuaku, Patricia Nuaki. Welcome, Yuaku. Thank you, Mark. is a pleasure to be here. I'm looking forward to a conversation with you.

We are streaming live on Facebook, Twitter, Instagram, LinkedIn, YouTube. We're also on the 360 TV network under fresh tapes. Going out to Apple, Fire, Android, Roku, and many more. We're also on USA Global Radio and Television Network. We're also on business innovators, radio network, and MSP NewsGlobal.com. Let's get started with our incredible, guest today, Hiuaku, it's great to have you here and just share with me your nickname because I know it's a little bit more easier to pronounce. Yeah, it's really, not really a nickname, but my first name

shortened to Ihoo, which is just the first three letters. So I'm going to call you Ihu today. He said started with the show. So what is your number one driving force? You are quite multifaceted. How do you do it all? Right, okay. So, yes, I do do a number of things. And like he talks about the family restoration. I also have a fashion business. And I have been a procurement consultant with UK public sector organisations for the last 20 years. As well as having a family, I've got three teenage boys.

and I'm married as well. And I'm quite involved in the community. So how would I do it all and what is my driving force? I would say my driving force is really number one to be able to be everything that I have been created to be. I'm a very spiritual person and I believe that we are all here for a purpose, hence my book, I guess we'll talk, you'll ask me about that later, but I believe I'm going here for a purpose. And for me, my driving force is to be able to fulfill that purpose completely before I expire in this realm, in this earthly realm.

So it may seem like I'm doing a lot, but for me, it's all about fulfillment. It's all about being able to fulfill everything that I've been called to, to, to, do. Ihu, just share a little bit about your business, who you serve and how you help the world. Okay, I'll go with CDCube. So CedCube is an organization which is all about restoring families. And the people I'm called to, families, we're all in a family of some sort or we've all come from a family. So that's pretty much everyone.

And for me, I'm called to serve the family, but the main people would be the individuals and couples because I think that they are the foundations of the family. They're the ones who would start a family, and they're the ones who would need to be educated as to the right way to do it in terms of all the facets of family. starting with themselves, knowing more about what they've been called to do,

knowing more about how to manage finances, because the family is the first corporation in the whole world ever. So you need to start from that micro level before you reach out upwards. So if you can't really manage your finances within the home, how in the world would you be able to manage finances in a multi-corporate organization or in the business. Also, communication skills within the family setting. You need to be able to communicate and negotiate with your partner.

Children do it all the time. They negotiate with parents. Learn those skills before you go out into the world to negotiate on a business level. And if you're able to do that in a family setting, then you're really to a good starting point. Learning how to be in tune with your business. yourself to start with before spreading those skills to the people around you and then to the community. Mother Teresa said something, which is quite profound. She said, if you want to change the

world, you need to go home and love your family. And I think that all this, everything that we want to do out in the world, she starts with a family. It's such a shame where a lot of people have great success outside. But when it comes to the home, everything is a mess. The parents, the children don't see them often. You know, they're just, you know, the relationship or they're not spending enough time with their partners. So really, I'll say, let's start with the family. So if someone were to want to work with you, who would be the best kind of person to reach out to you that you could really help. Okay, so I would say that my ideal client would really be the woman who is either thinking

of marriage or about to get married. And there would be my ideal client in a number of so many different ways, like I said, with the family, but also I always use my other gifts to help as well, which they might find beneficial. So something in a way completely different, but not so different. It is related where I help women to be their best selves in terms of fashion. So to find out what is their identity, what is the true identity in terms of fashion and dress accordingly. And then they can be able to kind of carry that out into the world as well. So I would say all in all, in terms of fashion and family, that would be my other client. So the woman who's thinking of getting married,

she's probably got a career, maybe between the ages of 33 to 55, 60. Lovely. Now, people can connect with you on your website, just share your website details for me. It's my name, Ihuaku, and then P for Patricia N-W-E-K-E-D-com. Say that once more. Ihoron p.muekhe.com Lovely, and it's up on the screen as well so people can see that. Now, you have written a book, how exciting, and I know you're working with our dear friend Brenda Dempsey as well.

What inspired you to write a book? So I got the inspiration of a book. It wasn't an intellectual, inspiration to start with like everybody says, oh, it's my bucket list. I would love to write a book. It sort of came to me the book at a point in my life where things were really taking a dip

as we all experienced this ups and downs in life. Mine was a very, very down, down, down period where I'd come, I was flying in my career. I was doing very, very well. and all of a sudden my career took a dip and I was, you know, I was like off work for 18 months. And I was off work for 18 months. My husband undertook an operation quite a long one, six hours, and I had to be a carer. Also, even at the time when I wasn't working, I was.

you know, I was, I tried to work with the family business. That's my brother's business. And that went under as well over the summer. So I had all sorts of challenges that year. But the good thing about that year is that I was able to look into myself and I was able to like getting quite in touch from my spirituality. And that was when I got the download for the book. And that was when I had the refining, the refinement of my business as to what were the main values of the business. What, what were the things to focus on in the business? And that's where I got the four pillars of Cedar Cube, which is to heal, to bond, empower and connect. I love that. Now I know people can get your book on Amazon. It's called the Awakening of the.

purpose. So I'd encourage everyone to get a copy of, is that on Amazon now or is it coming to Amazon? It's on Amazon now. It's on Amazon now. So it's just going to Amazon and look for the awakening of purpose through passion and pain. And in the book, it covers a lot of my story, a lot of some other people's stories as well, especially, you know, women who've gone through different pains and different things in their life. And it's just sort of making sense of that. And you'll find, you'll find it very useful,

the feedback or the testimonials that I've had of the book, that is very much a handbook for helping them to make sense of, of helping people to make sense of their lives in so many different ways. And you can start from any side of it, any chapter, and just pick it up. It will basically help in terms of whatever it is that you may be looking for. So there's a chapter called 10 keys or keys, and it's like it covers different keys to help you to awaken to your purpose.

So I don't want to give that away, but there's a number of them. Some of them you've heard, some of them you haven't heard. So for instance, I've got gratitude and I'm going to tell that with why gratitude is so important. I've got very important I've got why serving service is very important

and yeah there's a number of other other elements there so I don't want to don't give it away but I'd encourage everyone to go to Amazon and that's the awakening

of purpose now I know you've got an event coming up as well haven't you so tell us about that as well so I had the formal book launch on the 26th of October in the O2. So that was very well attended. And I combined that with my annual summit for Ced the Cube called Building the Excellent Family Summit. However, I'm also having a virtual launch,

which people can attend from wherever they are in the world. And that would be, it's free. It's free, but you need to register. So you can just go to Event Bright and look for the awakening of purpose through passion and pain. Or I think if you look for the awakening of purpose, you should be able to find it. The awakening of purpose on Eventbrite. And what date is that? It's on the 9th of January and I think it's at 7.30 p.m. GMT. It starts. I love that. Yeah. So what are your priorities for 2025? For me, my priorities would be to, in terms of the book, it will be to consolidate the book a little bit more, well, just leverage, not consolidate, leverage the work I've started with the book in terms of spreading the word about the book.

I would also like to do an audio version of the book because a lot of people these days is really hard to sit down and actually quickly read books. So I want to reach as many people as possible, so I would like to do an audio recording of the book. And another priority, I have personally would be that I want to expand a little bit more and to go into my fashion brand a little bit more and to just basically, you know, I want to bring out a line, one sort of like collection line on that. And stay tuned because I don't want to give it away, but it's slightly different to what I'm used to or people that are used to me doing because a lot of the things I've been doing are sort of really lovely feminine dresses and things like that. But this will be

a little bit different from that. And then the other one will be to do with family and my family. So two of my boys are taking quite important exams next year. And I want to make sure that they do their best and they get to really where they should be. So one is doing an A level and the second one is doing GCSE so I really want to make sure that they get the top grades that I know that they're capable of so those are my priorities for 2020 exciting year for you in 2025 here who I'm really looking forward to seeing how things move forward for you and we're also doing a nice press release for you as well which I'm looking forward to working on that with you as well you thank you so much for coming on to

Brilliant's business today. I've really enjoyed having a conversation with you. It's a pleasure, Stephen. Any time, I look forward to the next time as well. The pleasure's been all mine. Thank you everyone for joining us for Brilliant. Thanks for listening to Business Innovators Radio. To hear all episodes featuring leading industry influencers and trendsetters, visit us online at businessinnovators.com today.