Business Innovators Radio - Interview with Pri Cosentino Senior E.A.S.E. Advisor with Xexis Private Wealth

Episode Date: May 5, 2025

Priscila “Pri” Cosentino is an accomplished Senior E.A.S.E. Advisor and Wealth Mentor, renowned for her ability to integrate financial expertise with transformative personal development methodologies. With over a decade of experience across industries in Brazil and the United States—ranging from advertising and events to retail and financial services—Pri brings a wealth of knowledge and a strategic advisory mindset to every client engagement.Mentored for over decades by the best in the world, Pri has refined her expertise in financial planning, wealth mindset, and strategic growth. Her approach goes beyond traditional financial advisory by integrating emotional intelligence, addressing the cognitive, emotional, physical, and spiritual dimensions of a client’s life.As a Senior E.A.S.E. Advisor specializing in Wealth Mentoring, Pri leverages the E.A.S.E. Methodology™ (Empowerment, Alignment, Strategy, and Execution) to deliver customized, results-driven strategies. Through her advisory work, she identifies and addresses the root causes of financial behaviors, empowering clients to cultivate a wealth-conscious mindset and take ownership of their financial journeys. The proven methodology focuses on: Strategic Wealth Alignment, Transformational Mindset Shifts, Goal-Driven Execution, and Systemic Integration. Pri’s expertise empowers her clients not only to achieve financial freedom but also to develop emotional intelligence, strengthen their leadership capacity, and foster lasting personal fulfillment.With an MBA in Neuroscience and Human Behavior from UniF and a degree from the University of Central Florida (UCF), Pri combines her financial acumen with deep knowledge of emotional intelligence (EI) and behavioral finance. Through her advisory work, she seamlessly integrates these insights to help clients make informed decisions that align with both their financial goals and their emotional well-being. By applying evidence-based coaching techniques, Pri guides her clients toward profound transformations, helping them cultivate resilience, purpose, and self-accountability.Pri’s commitment to advisory excellence and mentoring leadership is deeply influenced by her decade-long mentorship with Dan Brooks at Xexis Private Wealth, an independent financial services firm specializing in creating and maintaining customized retirement strategies for clients. Dan’s mentorship has instilled in Pri the highest standards of integrity, ethics, and professionalism, enabling her to develop tailored strategies that secure her clients’ financial futures while fostering their emotional and personal growth. Xexis Private Wealth’s comprehensive approach includes: Retirement Income Strategies, Wealth Management, and Tax and Estate Planning.By blending Xexis Private Wealth’s proven strategies with her expertise in Coaching, Pri delivers a unique value proposition that empowers clients to achieve not only financial freedom but also emotional balance and personal fulfillment. Pri’s work is grounded in a deep commitment to integrity, ethics, and authenticity, principles that guide her approach to advisory and mentoring. Her ongoing pursuit of knowledge ensures that she remains at the forefront of financial advisory and personal development, consistently offering her clients innovative and effective solutions.Fluent in English, Portuguese, German, and Spanish, Pri connects effortlessly with a global clientele, offering personalized experiences that resonate with her clients’ unique aspirations. Beyond her professional achievements, Pri is a lifelong learner and advocate for holistic well-being. She finds inspiration in her travels, meaningful conversations about business, art, and faith, and cherishes her role as the proud dog mom to Tish, Weiße, Pkna, and Traya.Learn more: http://pricosentino.com/ and http://xexiswealth.com/DISCLAIMER: We are an independent financial services firm helping individuals create retirement strategies using a variety of investment and insurance products to custom suit their needs and objectives. Investment advisory services offered through Virtue Capital Management, LLC (VCM), a registered investment advisor. VCM and Xexis Private Wealth, LLC. are independent of each other Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. None of the information contained on this website shall constitute an offer to sell or solicit any offer to buy a security or any insurance product. Any references to protection benefits or steady and reliable income streams on this website refer only to fixed insurance products. They do not refer, in any way, to securities or investment advisory products. Annuity guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company. Annuities are insurance products that may be subject to fees, surrender charges and holding periods which vary by insurance company. Annuities are not FDIC insured. The information and opinions provided by third parties have been obtained from sources believed to be reliable, however, we make no representation as to its completeness or accuracy. The information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation. Content is provided for informational purposes only and is not a solicitation to buy or sell any products mentioned. Third party recognitions are no guarantee of future investment success and do not ensure that a client or prospective client will experience a higher level of performance or results. This recognition should not be construed as an endorsement of the advisor. Third-party ratings and recognitions are no guarantee of future investment success and do not ensure that a client or prospective client will experience a higher level of performance or results. These ratings should not be construed as an endorsement of the advisor by any client, nor are they representative of any one client’s evaluation.Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-pri-cosentino-senior-e-a-s-e-advisor-with-xexis-private-wealth

Welcome to influential entrepreneurs, bringing you interviews with elite business leaders and experts, sharing tips and strategies for elevating your business to the next level. Here's your host, Mike Saunders. Hello and welcome to this episode of influential entrepreneurs. This is Mike Saunders, the authority positioning coach. Today we have with this Precocentino, who's a senior ease advisor with Zexis private wealth. Pri, welcome to the program. The pleasure to be here, Mike, I'm so excited for this moment to really talk about something that can be really challenging and is dear to me. Yes, you know, I know that we want to talk about transformation.

And I know that so many times when you look at someone that is in their 60s and 70s, like for instance, growing up, you look at your parents and they had the house and the car and the TVs. And when you're a teenager, you're like, I want all that stuff right now. Well, it took them a minute to get there. They have to go through sometimes struggles. They have to go through harder times. And I know that sometimes when you can look back on decades, you can see that transformation and then you come through to the end of that and feel like there's some success and some empowerment.

So I know that you've got a story. And I want to hear about your story. Talk a little bit about your personal and financial challenges that you had that brought you to the point of wanting to work with clients to help them. guide them through their struggles and lead them to that transformation. Mikey, you said exactly the challenge that I had there. Young, not a lot of experience. I wanted everything right now.

So I was looking forward to save. And my goals were to put money aside for my retirement. I got in the position of my work. And I'm talking here with my 20s. Not a lot of knowledge, not the right people. around me. And I got a lump sum, $50,000, not a big deal to retirement, but that was all that I got. And it was like, okay, I have a lot of things that I wanted right now, but I know that I need to save that for my future. And I put that in an investment that I have to confess, I was not

prepared for that investment. I didn't do my right research. I didn't get myself educated to understand what was it. And I didn't found the right person. I was dealing with someone that was just making the best for them, not the best for me. And I lost the whole $50,000. They like, but did you got like $1 back? And my answer is no. I've been fighting with that since my 20s. And I have to say to you that at this point, I'm just like whatever is the solution, whatever if we get to some point here, but it was really impactful because imagine you just save something and then everything vanished. Well, and at that point in your life, 50,000 was a lot, whereas someone in their 70s or 80s, 50,000 of their million dollar retirement account, it hurts, but not as bad.

This was everything you had saved for. Yeah, exactly. It was a point of like, I'm starting and you need to start some place. And that was. everything. So that made me realize that I need to transform and make changes for when I was going to do something. I was with the right information. I was with the right people surrounding me. I had the pieces that were important so I could understand and make the smart decision. You know, information is really easy to come by these days in books and online. And you mentioned that this was someone that gave you advice that was better for them, not better for you. What did you learn through that about trust? So how do you now look for things in people to trust them more? And now as a financial advisor, what do you do to help your prospective clients and your clients have that trust? level of trust with you that you're going to do the right thing by them? Great question. First and foremost, I try to verify the person principles and values.

If they match with my principles and values, so I have some principles that would foresee what I'm looking for a person. Does that person have those details? Can I research the person? Like you said, nowadays we have everything online when this happened. I have to say, unfortunately, wasn't so good of technology. It was earlier years. So yes, Google already exists, but pretty in the beginning there, everything took a little bit more time to research, was not everything online. So that was a point. But I try to see if I can find the person, if I can connect with the person, where, how the person talks about it, where the principles and values, I see those principles and values through the communication to the way that they are seeing

things and how they are explaining things. One of the points was like, oh, the person was thinking more for them. When I'm in a meeting with someone, what I'm going to look is understand what's important to them. And that's something that I didn't see in this story. It was at no moment this person that I connected with. question, is this the right type of investment for a younger person that just got the first steps for retirement? And I try to understand, if I'm talking with someone that's closer to retirement

or in retirement, what are their goals? What matters to them? What's important to you that's here listening? It doesn't really matter what I think. You know, so. You know, it's funny. I know that this is an old speaker, a little funny thing to say, but what's everyone's favorite radio station? W-I-I-F-M, what's in it for me? And your clients, they care about what's in it for them. You in your situation, you care about what's in it for you. Well, the financial advisor needs to remember that and go, not what's in it for the advisor. What's in it for that person?

And someone in their 20s needs investments that are very different than someone that's in their 60s. and it just stands to reason. So I think that those values really, really make a big point. How do you find, like when you say, okay, good, I'm going to find that advisor's values. How do you know what those values are? I think it comes across a lot in the way that they communicate. So I research about them.

I research about myself, right? So if I need to find someone, let's see, let's get some example outside of the financial industry. But let's say that I'm looking for someone to help me or direct me with my image. Nowadays, that's super important. So if I'm looking at an advice of the best clothing to buy or how to dress properly, those things, or how to cut my hair, I need to find a person that have that positioning, that use that as an structure when they position themselves, when they are talking or they are posting on social media,

or you find their website, does that come across? Do they have points where they can share about who they are, what they value? If you were someone of faith, can I perceive that faith on you? And that come across. So that's the way that I can find about how are the core values of that person, is trying to see in simple phrases, in the way that they are communicating, is the person, now back to the financial industry, is the person listen to me? Yeah.

Or they are just trying to talk, talk, talk, talk and talk, because that's easy to you. That's a really, really good point because too many times that advisor might be listening just long enough for you to stop talking so that they can make their next point. So talk a little bit about your approach that you take with clients that's different from financial professionals because as a senior E's advisor, what does E's planning mean? So we use a methodology, is a process. I think that's the initial step when we are talking about our process of helping clients through their financial decisions and their financial goals. That means first and foremost, listening to them and understanding the facts.

And when we gather that, ease stands for, E for education, A for analysis, as to strategize in E, the past part that I think so, is to enjoy your life. And enjoy not only like having a ton of money. Yes, that's money is a great tool. It's important. But truly be able to enjoy with things that matters for you. So using this method that is a really great way of going step by step can help the clients to have all those analysis and create the right strategy that's important for them based on their desires. You know, I like that. I always love when you see acronyms and a process because it means let's start here and then let's move to the next piece.

but I love how at the very end is enjoy because if you're not doing something you can enjoy and if you don't have something you're working toward that's enjoyable, the process feels extremely hard, right? Really hard, especially when we are talking about finances because most and foremost, money, it's a challenge because we live now in a moment that we need money as a tool to accomplish everything that we want in our surroundings for a simple day-to-day life desires to big travels, goals, dreams. So money is a powerful tool and can be so stressful. If we cannot make that enjoyable in the end, I don't even want to go close to that. Yeah. You know, here's something

that it's making me think of when you said that. I know that we've talked about. We've talked about about personal values in finding the right advisor. But now if you're someone in their 20s, 30s, 40s thinking about retirement, okay, how do I align my own personal values with financial success? And what you're talking about there with enjoyment, you could get things out of balance. Like I could want to be having fun and taking 10 trips a year, but that might be too much given me wanting to accomplish certain retirement goals. So how do you, make sure that your clients are understanding that gap between financial planning and financial success and then aligning their personal values.

Great question. And that's why we have those four steps. We create the education piece. So we are going to understand why we are doing certain decisions based on what matters for them the most. But we create the right analysis for them so they can see and understand. the rational part and the emotional part behind all of those decisions. And then we create the right strategy. So, okay, maybe you cannot do 10 trips, even though you want it because you also want

in the future to be able to enjoy your retirement with a quality of life that you are desiring. But maybe you can do six. It's that something that we can accommodate and how we can accommodate. And that's creating the right strategy for you based on your goals and seeing all the pieces of the puzzle together. And that makes them really be able to enjoy because they're like, oh, okay, I'm being able to fulfill my emotions. And I'm also understanding why I might not go every day to have a dinner out because my goal is that I can have maybe three days and enjoy that and have also a trip.

maybe to Europe in a few months and create this balance. And on the other side of the coin, too, you don't want to think too conservatively about saving money for retirement because then you're having zero fun. So some people would go, I can never take a big trip because it would cost money and that's going to go, I'll come out of my retirement planning and I need to do all those fun things when I retire. Well, the problem with that is, you know, then life is a grind. And when you get to that retirement age, what if some things have changed health-wise that you can't do the things you wanted to do?

So it all gets down to balance, right? Yes, it all comes down to balance. You understand behind. That's what strategic planning is so important because we can really empower ourselves and understand what's behind. Anything too much. if you do 80 to 8 when you go too much to one thing is bad for you. Water is great for us. But if we drink too much water, that's also bad.

And that's the same with money. You know, I've said that many, many times. Water is good, but you can actually drown drinking too much water too fast. Even if you're just drinking water cup after cup, that can be dangerous. So that's a really, really powerful point. So talk a little bit about the emotional well-being. You mentioned that a couple times. And I think that sometimes when you would make a recommendation to a client, there could be an emotional response that they have that they might not even realize that they're having.

Yes. So when we are talking about any decision, even though we believe so that we make our decision rationally, when we studied neuroscience, one of my. MBAs, we understand that actually behind any rational decision, there is an emotional decision behind that we use rational to explain why we are doing that decision. So if we don't understand the emotions behind it, we won't be able to really make that plan work. because I have a lot of personal emotions and behaviors that limiting behaviors, limiting beliefs that might have come with me since my childhood. And all of those pieces together are going to allow me to create my future plan.

And that's what emotion is so important. And I repeat myself a lot because sometimes a decision, rationally, we would not take it if our emotions don't make sense. Just an example, Mike, you mentioned about that. If I want to enjoy all the trips right now, that's my emotion saying I deserve it because I have been working super hard. So we'll create a rational reason for that, saying that I need to travel so I can have cultural experience

and I need that for my career, for my family. So I'm going to create a rational way, but that's my emotion saying, I need to feel fulfilled. When I understand my well-being emotionally, it's going to be easier for me to put all those pieces together to create my financial plan and see other ways that I can also feel fulfilled that not necessarily required that money that I might need to go ahead and have a second plan and that's maybe retirement, that's maybe buying my first house, that's maybe switching my car. And that's why emotions so important when we talk about financial planning.

Yeah, I think it really is. And I know that you really focus on and have talked a lot about limiting beliefs. What are some of the most common limiting beliefs people have about planning for retirement? And I would also want to add to that question. How do you help your clients really reveal what their limiting beliefs are? Because if you were to ask 10 clients, what are your limiting beliefs? Probably all 10 would say, I don't have any. is understanding what they think about money.

So we might have grow up with saying we need to work hard to be able to accomplish anything. Or money doesn't go on trees, even though we have fruits that comes from trees. So some expressions that we hear our clients say over and over, or limiting me leave about if I put my money in A type of investment, that's going to be dangerous. and you're never going to make money there. Or if you use B type of investments, that's the right one to do it

because that's how you can create income. And not R or B are wrong or right, is just understanding what's behind them. So the best way for me to identify them is with a conversation, understanding what's important for them, understanding what they think about, how they live their lives.

some people would have limiting beliefs about not perceiving that they can afford quality things. I'm not saying here about buying the most expensive item. I'm saying about buying quality things because a lot of people learn from their parents or for their life experience that anything that is a little bit more expensive that might have quality is wasting my money. You mentioned that in a little bit before in our conversation. So those are the ways and the best way to do it definitely is not asking. You were direct to the point here.

Definitely is not asking. It's really talking to them to see how they react to certain points when we mentioned something, when we are asking about what do you think going out for dinner means for you? Would you trade your car in? How often do you want to trade your car? things like that can give us the feedback for a person that's well trained to understand what is behind all of this in that scenario and be able to work with the client to really see beyond what they have heard for many, many years. Because it's possible to change your belief system. But you need to first get understanding of the scenario.

get the knowledge, the conscience about that moment. Yeah, see where you are, see where you want to be, and understand that you didn't get where you are overnight, and you won't get where you want to be overnight either. It might take some time. So that's a really, really important piece, understanding and clarifying. You know, let's wrap up with this, Pree, what is one piece of advice you would give to someone

who feels confused or overwhelmed about decisions that they need to make regarding their retirement and they really need to understand their finances. It's exactly what you mentioned is understanding what's the moment they are living right now. A lot of people, because of their concerns and fears, they avoid looking to their finances. So first step is go check your finances, understand your budget. I know that budget is a tool that everyone gets super worried about. I don't want to see how much I'm expanding because it's going to be too much, how many subscriptions I have. But the first step is to see the moment that you're living right now. And the second one, like you mentioned, is to understand

where I'm going. For me to start being not overwhelmed, I need to understand what I'm going. And the best part of all of this is that you don't need to do this alone. If you find the right people to walk by your side, have the right advisors, the right mentors to guide you to this process, that can be so much easier. So the first step is recognizing, and that's sometimes super tough, where I am in my financial situation right now, do I need help? And when I make that decision, then everything becomes super manageable. to work with. Yes. Clarity really, really is something so important knowing where you are, where you want to be,

and then finding that trustworthy person to help guide you to get there. So, Pree, thank you so much for coming on. If someone is interested in learning a little bit more about what you do to work with clients, what's the best way that they can do that and reach out and connect with you? They can connect me with you with my website, Preecocentino.com. as well as sexeswealth.com or they can call directly to the office at 888-593-9475. It's going to be a pleasure to talk to you for a 15 minutes call so we can understand what's going on and how can we best serve you to really help you through this super important tool in our life that's money.

Yes. Well, thank you, Priya. I really appreciate you coming on. It was a pleasure. Thank you, Mike. You've been listening to Influential Entrepreneurs with Mike Saunders. To learn more about the resources mentioned on today's show or listen to past episodes, visit www.com.