Business Innovators Radio - Navigating Entrepreneurship and Networking: A Journey of Growth with Kerry Fezza

Episode Date: June 3, 2024

In this episode of Business Networking Influencers, host Marco Salinas sits down with the talented and driven Kerry Fezza, director of design at Kerry F Decor. Kerry shares her inspiring journey from ...the entertainment industry to the world of interior design and entrepreneurship, highlighting the challenges and triumphs she has faced along the way.Kerry’s candid discussion delves into the highs and lows of building a successful business, emphasizing the importance of attracting the right clients, fostering genuine relationships, and navigating the complexities of networking. She opens up about her struggles with impostor syndrome and social awkwardness, offering valuable insights into overcoming obstacles in the entrepreneurial landscape.Listeners will be drawn into Kerry’s story of resilience and determination as she shares her experiences in expanding her team, honing her skills, and continuously seeking growth opportunities. From her personalized approach to client service to her unwavering commitment to quality and creativity, Kerry’s passion for design shines through in every word.Throughout the episode, Marco and Kerry touch on topics of rejuvenation, self-teaching, and the realities of entrepreneurship, providing a refreshing perspective on success beyond the glamour of social media. Their conversation serves as a reminder of the dedication and hard work required behind every entrepreneurial endeavor.Tune in to this episode of Business Networking Influencers for a dose of inspiration, practical advice on business growth, and a glimpse into the transformative journey of Kerry Fezza in the competitive world of design and entrepreneurship.About Kerry Fezza:Kerry Fezza is the passionate and driven Director of Design at Kerry F Decor, showcasing a remarkable journey from the entertainment industry to interior design entrepreneurship. With a creative and empathetic nature, Kerry’s professional evolution reflects her dedication to personalized client experiences and innovative design solutions. Known for her genuine approach and commitment to building lasting client relationships, Kerry navigates the world of interior design with a focus on remodeling, staging, and providing comprehensive services that exceed expectations. Outside of her thriving business, Kerry finds rejuvenation in spending quality time with her husband, embracing downtime for mental wellness, and seeking inspiration from the world around her. Her journey exemplifies resilience, growth, and a continuous pursuit of excellence in the design industry.https://www.kerryfdecor.com/About The Show Sponsor:This episode of the “Business Networking Influencers” podcast is proudly sponsored by ITEX Barter Marketplace, a premier barter marketplace transforming the way businesses connect and trade. ITEX offers innovative solutions that enable businesses to leverage their goods and services, fostering growth and expanding opportunities within their networks. Through this partnership, we aim to explore effective networking strategies and showcase the impact of strategic partnerships in today’s business landscape. Visit https://itex.com/ to discover how ITEX is revolutionizing trade and empowering businesses to thrive.Business Networking Influencers https://businessinnovatorsradio.com/business-networking-influencers/Source: https://businessinnovatorsradio.com/navigating-entrepreneurship-and-networking-a-journey-of-growth-with-kerry-fezza

Transcript
Discussion (0)
Starting point is 00:00:04 Welcome to the Business Networking Influencers podcast, where connections become opportunities and relationships shaped success. Prepare to be inspired, informed, and empowered by the brightest minds in business networking. And now, your host, Tim Nifton. Welcome back to the Business Networking Influencers podcast. Today's episode is sponsored by RSVP Las Vegas, and I am thrilled to be here today. with a remarkable individual who has mastered the art of business networking and entrepreneurship. Joining me in the studio is Ms. Carrie Feza, and Carrie is the director of design at Carrie F. Decor.
Starting point is 00:00:52 And she has built a very impressive network, and she's achieved remarkable success. And so today we are excited to dive into her insights and to her experiences within her business. Before I begin, I would like to extend a warm thank you to our podcast sponsor, RSVP Las Vegas, for supporting this episode. Now, without further ado, let's jump into today's episode of business networking influencers. Ms. Carrie Feza, welcome to the podcast. Well, thank you for having me. Thank you for the warm introduction.
Starting point is 00:01:30 Absolutely, absolutely. So it's always fun and exciting to, learn the story of another business owner of another entrepreneur. One of the coolest things of all is that every business owner, every entrepreneur has a different journey. Every single person has a different story as to what brought them to the place that they are today. And so I would like to just take a step back into time before we kind of go into what it is that you're, you know, in detail what it is that you're doing now. Can you tell me a little bit about kind of your origin story? What led you, first of all, to becoming an entrepreneur in general?
Starting point is 00:02:09 I realize this may not be your first venture in this space. So kind of take me back to that point. What led you to decide that you wanted to be self-employed, that you wanted to be an entrepreneur? And then you could kind of tell us a little bit about how you got to be the director of design at Carrie F. Decor. Well, I have always been a free spirit. I don't do well in confined environments.
Starting point is 00:02:35 My husband's a nine to five guy. He likes that routine. He likes that structure. He likes that regular paycheck. That's never been my jam. I've always been my own person. So I better off working for myself because I'm really creative. And there is that other type of person that's the creative, artistic person that's very intuitive.
Starting point is 00:03:00 That just doesn't work well within the parameters that society's defyive. find. So we look for creative expression. My background's in the psychic arts and entertainment. I am an empath, too. So I'm able to read people. There's many different forms of psychic expression, clairvoyance, clear audience, I'm a clairscentient, which means I can read people's energy. So I'm very sensitive to environments around me. And that's sort of one of the things I bring to my interior design business is that I can intuit things. My hardest part is conveying to the client what's going on in my head. Of course, we can do these through visuals and pictures, but I usually intuit my designs because that's my background. And I still do a side hustle in Vegas as a fortune teller. I work
Starting point is 00:03:50 high-end parties and events. I just worked a couple last week. Or I get dressed up as a gypsy because it is entertainment, but I am a natural empath. So given that, I'm a I'm definitely not going to fit in with a conformist environment. So I like doing my own thing. Entertainment was really fun because then you're a gig worker. Every day is different. You get to work with all different kinds of creative types. And there's lots of rooms to express yourself there for production,
Starting point is 00:04:19 to being in front of the camera, to doing different things. I've done set design on stages for friends of mine and people. I've worked with Christy Love Brooks. does a lot for the community and I've staged several of her productions where she's been honored by Catherine Cortez Mastow and the current senator
Starting point is 00:04:39 in Las Vegas. So we're always happy to do that. I actually get, I am an interior designer and we do offer staging, but a lot of my staging request are for unusual things like doing stages. I did the stage last week for the National
Starting point is 00:04:55 Association of Hispanic real estate professionals. And they were really excited. It was at Canyon Gate, and they were really excited to have their stage set up. They said it looked elevated and it gave something to the presenters. And the presenters were awesome. It was a great discourse on entrepreneurship. I'm currently taking a class through Incubate Vegas.
Starting point is 00:05:17 I was chosen to be a participant, and it's on entrepreneurship. So a lot of it is a review, but a lot of it is taking me in depth and helping me to expand my company. And how we got started was really quick. During COVID, I was working as a promotions model, doing conventions, that type of thing. And of course, with COVID that all dried up. And I've always been into interior design. I've done my own house. I've been doing this for years, furnished rentals, remodeling.
Starting point is 00:05:45 So I just decided to turn it into a business at that point. I love that. Thank you so much for also sharing the fact that, you know, entrepreneurs we kind of we kind of live in our own little world separate from everybody else you know when you look at the studies i think it's like 90% of people are in a nine to five job so we only represent about 10% of the of the workforce and so just that in and of itself we're already you know it's a lonely world for us we're very different and so i i really appreciate you mentioning the fact that you know, you just, you didn't really fit in the box because that's how a lot of us as entrepreneurs feel.
Starting point is 00:06:31 We went through school a lot of times wondering why we don't, you know, get along with everybody else in terms of the way that they just kind of comply. They just kind of go with the flow. And the rest of us were just kind of sitting there wondering, you know, this just doesn't feel right. You know, I know for me, I certainly felt that way. And once I started meeting entrepreneurs as an adult, I started realizing, wow, there's others that are like. me out here. This is really nice, you know? And so now it's like entrepreneurs unite. We can be weird together. We can be different together. And it's really a special thing because we are just a different breed. It is what it is. So thank you for mentioning that. That is a really interesting story
Starting point is 00:07:16 about how everything kind of came to be with your artistic nature and your outside of the box way of thinking. Now, my question for you is, Carrie, who are you serving these days? What type of clients typically work best with you for your interior design work? And specifically, how do you serve them as well? Well, that's an interesting question. Well, obviously looking for a more upscale client who can afford interior design, because interior design is not expensive. We do not, we don't, we're a boutique agency. It's basically just me and a couple people I hire as needed. I offer hands-on service. And I have a great crew that I can call in when I need them.
Starting point is 00:08:02 So it has to be someone who not only has the money to afford interior design. And I can work within a budget. We don't shy away from small projects, but we do shy away from small budgets. You don't have to have a huge budget. We're not a luxury stager or design company. we serve an upper middle class market people that have money but have to be willing to spend it and what we do to make it like it's my job to convey my worth and I've had people that's like why so much money well it's really not a lot of money I think I am at right at my price point I do
Starting point is 00:08:36 have a lot of experience but because my business is new I have to factor that in so I think I charge a very fair rate I have different fee structures that I usually discussed during a consultation. I usually try and book it initially when a client is interested in me and my services, I offer to do a consultation with them, which takes up to two hours. And the price starts at 250. You can go from 250 and above. And we do a little work on the back end with that. If the client's looking for color, we investigate their color schemes and we bring paint samples. If they want, they're doing decor, whatever they want, we bring what we think we exchange ideas, we look at their house and we offer suggestions. And then we can go from there.
Starting point is 00:09:23 Because we charge for the consultation, there's no high-pressured sales pitch. You're already paying me for my time. I lay out what we can do for you, what my background is, what you're paying for, what my worth is, which is my diplomas, my certifications, my experience, my website, my portfolio, and our past project. So you can choose if we're a good fit for you. Some people aren't, some people are. So that's what the consultation is. We both, we have this exchange of ideas and I try and bring a, like I said, some more concrete items. So it's not just a meet and greet. You know, sometimes people have only done a consultation with me and that's all they need it. And then I can set you on your path and you can come back if you need more down the road. So we always start there. What we kind of
Starting point is 00:10:07 specialize in, based on my experience, is remodeling because I've done it all, remodeling everything from whole houses to kitchens and bathrooms. And we just did a fabulous outdoor space, which was mostly decor. So whatever the person needs, we can address them. But our specialty is remodeling. As far as staging goes, we're more than bringing in just furniture into a house. We'd be interested in working with people who need a few upgrades before they sell. When you're selling your house, you're not really interested in spending money on it because you're moving out.
Starting point is 00:10:43 But at the same time, there's still probably. that really need to be done. And for a small investment of, say, $5,000 to $10,000, it could equal like $50,000 or more on the return investment. Because no one wants to come in and see old light fixtures, tile countertops. You know you've seen those houses. They're stuck in an era. Just a coat of paint. New lighting can be very inexpensive. We can come in and help with those upgrades. And if the price point's right and the project is properly funded, we can maybe even throw in some staging. So that's kind of our focus and what sets us apart from other stagers is the design part of it. So we can do both. Sure.
Starting point is 00:11:24 That's fantastic. Now, what would you say is, I guess, what are some of the most common problems that your ideal prospects are facing when they are kind of making that decision to hire somebody like you? Well, the problems are usually either one of two things. Either they have a good sense of design, they know what they want, but they do not have the time to implement it. And they need someone to go out and do the work for them. More than likely, though, it's going to be someone who needs to make a change, wants to make a change, and doesn't know where to begin. They can be a couple that's in an older home or has just purchased an older home and needs to remodel and upgrade it, but they just don't know where to start or they need a guiding hand.
Starting point is 00:12:09 And for our full service, we come in and do everything. We help you find the right contractors, the right painters, the right flooring from the product to the install, to the person who's doing the contracting and the installing. We put all that together for you and organize and manage the whole project. And I usually pride myself on bringing people in on time and under budget. The other thing we can do is sometimes people bought a new home and they want help decorating it because, again, they don't know where to begin. They have all these fabulous ideas.
Starting point is 00:12:44 But what we do is break it down and organize the project. That's why you have to have a realistic budget. And I won't work with anybody that doesn't have a budget. I can work within your budget, but I need a budget to start with. And it has to be realistic. We don't typically take on projects that are under $50,000. That doesn't mean I'm getting paid $50,000. But you have to have at least that much money.
Starting point is 00:13:06 And we have to see what you want to tackle within that parameters. parameters are good boundaries are good so say you had a project and you had 80,000 dollars to spend on it, you're probably only going to tell me you have 60,000 and that's okay. We just have to make a realistic plan, a roadmap for where to spend that money, how to allocate it and how to incorporate my fee. Yeah, no, I love that. I really love that. I love how you kind of have all these things laid out, you know, and that way it's kind of crystal clear what the expectations are. You're able to also avoid wasting your time and theirs. If their budget is too low, then you don't have to go and start getting deep with this stuff just to turn around and say, well, it looks like this is not going to work out after all.
Starting point is 00:13:52 So really the fact that you're so upfront about this, you're really doing your clients a favor, you know, right from the beginning because they know exactly what the expectations are. And they know if you guys are going to be able to make something work pretty early on in that process. So I think that's really smart. Also, you mentioned all these things that you help people solve. Again, entrepreneurs, we are problem solvers at heart. This is what we do. And it goes back to some of those original core concepts, which are you relieve people of stress and the burden of having to do things on their own. And then you save people a lot of time because time is our most valuable asset, right?
Starting point is 00:14:30 We see people time and money. Because a lot of times people want to DIY. I've been to consultations with people. And they just want me to tell them what to do and how to do. do it. And I see them doing good things because they have experience, but also see them making huge mistakes. And like, if you brought in a designer, even if you just wanted a co-pilot, you're still going to save yourself a lot of money because we can help you from making those costly mistakes. And we can get designer discounts and we can get things at a special price that
Starting point is 00:14:59 you as a DIYer can't get on your own. Like the home improvement stores aren't necessarily saving you money. We know the right contractors. We know the right vendors. We know the right people. And if I might add, prior to the consultation, we offer a free complimentary phone call. So don't ever hesitate to call. I'll spend 20 minutes on the phone with you and we can assess right there for a good fit. If you want to move forward to the consultation, that's fine. And then sometimes we just realize on the phone that it's not a good fit or the budget isn't high enough. So we offer that first. So I say, don't be afraid to pick up the phone. I answer all my calls. I don't have an answering service that, you know, we'll connect you, we'll do this.
Starting point is 00:15:38 I've gotten jobs because I'm one of the few people that answer my own phone. Sure. Yeah. No, obviously that's a big deal, especially nowadays when so many things are being outsourced. So I can see why that gives you a competitive edge. Another really important thing, Carrie, that I like to ask every entrepreneur, sometimes for those that are on the outside looking in, they can see that, you know, obviously that some people have found some tremendous success in their endeavor. sometimes they see people, but they see more so at the end of the journey. And so they interpret that as, you know, you got lucky or, you know, somehow or another,
Starting point is 00:16:21 you're, you had some special privileges. And then usually when I start talking with the business owner, it turns out that that's not the case at all. Usually there's been a lot of adversity. Usually there's been a lot of setbacks. And there's been so many obstacles that. that business owner or entrepreneur has had to work really hard to overcome. That stuff typically doesn't get broadcast on social media, right?
Starting point is 00:16:48 Social media usually just shows the wins. And so in a sense, a lot of that is really kind of a facade because it's not showing all the blood, sweat, and tears that that person had to put into that endeavor, not to mention maybe the things that they went through to even get to that point prior to it. can you share a little bit of that carry just only what you're comfortable maybe some type of an adversity that you had to overcome and specifically if you were able to pull some sort of a learning experience from that throughout your any part of your journey well i don't know that i've had i've had i can't say that i've had any major adversity the the biggest challenge being new to
Starting point is 00:17:35 the industry. In the entertainment industry, I had lots of connections. I can bookwork off Facebook and still a lot of my Facebook are people from my entertainment days. And I still love those people. They're really friendly. There's people that are really competitive in that industry, but you'd be amazed at the support in the local entertainment industry. Still a lot of great people. And as a producer, I don't know if you know a lot of people. It's just even from the production side to the acting side and everything in between. It's a really nice community. And I've built a lot of connections there and I network for the better part of 10, 15 years. And like I said, I could bookwork off Facebook.
Starting point is 00:18:12 When I entered the design world, I came in with lots of experience, but it wasn't professional experience. So I was just starting a new company. I didn't have any connections. And that's, again, being an empath and being an entrepreneur, I feel myself to be socially awkward. So I struggle with those situations where I have to go out of my comfort zone and go to networking advance. I always feel you have imposter syndrome. You feel like, oh, wow, I don't belong here. And again,
Starting point is 00:18:39 in taking this course on entrepreneurship, they tell you, that's where you need to be. And when I talked to entrepreneurs, like at the NAH event last week, they were like, you need to be where you don't want to be. It's about going out of your comfort zone. Those are my challenges going to where I have to, I don't have any problem getting up speaking in a crowd. I'm very confident. I'm especially confident if I have a role to play or I'm selling my product, but just to go to an event, that's not who I am. So that's what I struggle with is the social aspect and building connections because the people you need to build connections with are also your competition. So you have to be confident in what you bring to the table that they don't. But without collaboration over competition,
Starting point is 00:19:27 how can I help you and you can help me without stepping on each other? toes. Sure, sure. So yeah, I think that's definitely a great example of something that you had to overcome. Now, what would you say, though, was kind of what you learned from that or how did you learn to get past that? Was it just kind of saying, hey, I got to get past the imposter syndrome. I just have to basically step forward and have that self-confidence. Is it just compartmentalizing that? You know, what do you do specifically to get past it? Because I struggle with something very similar. I'm not really, if I'm at a networking event, I am so out of pocket. And I'm just like, when does this thing in? I'm ready to go home. But I have to really kind of force myself because,
Starting point is 00:20:11 well, you know, there's bills that are due and, you know, people depending on me and that sort of thing. And we just, sometimes we got to force ourselves to be out of our comfort zone. So, you know, what are you doing to basically kind of get past that obstacle? Well, first thing I do is make friends with a bartender. But I don't drink and drive. So I have to drink a non-alcohol. I'm probably a lot more fun and I would probably open up a lot more if I did have a beer, but I don't, like I said, I don't drink and drive. So that's what I do. I'm still working on it, but I'm in the position now.
Starting point is 00:20:45 We're in a growth mode where we're looking to expand the company and hire more people. So I'm actually interviewing an assistant right after this. And I'm hoping she can accompany me to events. So I'm much more comfortable at events when I'm with another person or a partner. I'm more of a one-on-one person. I don't do large groups well. So maybe I'll see if my assistant wants to be my designated driver too, and then I can loosen up and have a cocktail.
Starting point is 00:21:09 But it's still something I struggle with. It's still something I work with. When someone reaches out to me and says, oh, I like your outfit. Oh, I love your boots or something. Pay me some sort of compliment. I was like, oh, can you please take a picture of me at this event? Because I don't do selfies well.
Starting point is 00:21:24 My nose doubles in size. So, and then if I can establish a report, with them. I did that with one girl at an event and she wound up being a great connection and she does things. So I'm starting to learn how to network within that industry and I've gotten more confident as I've done more designs and more variations of project and I'm growing within my company that I don't have the imposter syndrome as much because I'm like, well, I'm working with this client now and he's got quite a large budget and we're doing these things. But I don't brag about my projects or put anything up on social media until they're completed. I see. Yeah, lots of golden nuggets there,
Starting point is 00:22:05 Carrie. I love that. Such a cool strategy. And you really, you really bring up some great points for people like yourself and myself. Like just a few modifications can just change the whole thing, right? Just having that other person there, the whole experience is now different, right? And so we just, we have to be open to making whatever, whatever little tweaks are necessary so that we can figure out how to make it work. And then that way, it's not such a painful experience for us. So I love that. Thank you. Thank you very much for sharing that. Now, if you had to start over, if you had to go back to the very beginning, is there anything that you would do different at this point? Or are you still feel like maybe you're still a little too early in, you know, in your process right now to come to
Starting point is 00:22:46 that conclusion yet? Hmm. That question requires a lot of thought. See, I'm a double airy. So I just dive in. I just learned through experience. And in the beginning, the first two years of my business, we didn't have a lot of business. I had to teach myself a lot of things. I had to teach myself a lot about business growth. Like this class again, I'm taking an entrepreneurship. Would have been really great information three and a half years ago when I started my business. It's a startup class. So what I've taught myself, I've had to teach myself a lot of technology. I've had to learn a lot of apps and a lot of programs. So I might have brought someone in earlier on. I I started on a really small budget.
Starting point is 00:23:27 But I think you sort of just have to go for it. Like if you wait until everything's right, I haven't had children, but people say, you know, if you wait until you're ready to have kids or you have the right money, you'll never have them.
Starting point is 00:23:38 You just got to go for it. So that's kind of my, and I'm willing to tackle projects based on my experience, but if there's something I haven't done before, I'll share it with the client, and I'll say I'm happy to research it or I'll look into it. And I figure out the solution for that,
Starting point is 00:23:51 or I find the right vendor or contractor or person for that, that, I bring that to the table for my client and then that I add that to my arsenal. That's part of my program. And I always, the people that help me the most, I always try and reciprocate. Yeah. And promote them as well. I say back to what we're talking about before, your vibe attracts your tribe. So I feel like you come to the right people and the right people come to you. And I'm very genuine and very transparent. I'm not super official. Those aren't my clients. Well, I'll tell you what, for somebody that requires time to think about things, you give some amazing off-the-cuff responses.
Starting point is 00:24:32 So that was really fantastic. What about this one? This is one of my favorite questions to ask because, again, a very unique response for each person. But what would you say is maybe a really good piece of advice that you've received at some point in your journey, at any point in your journey, whether business related or not, that's really stuck with you? Well, early on, again, I'm a type of person that doesn't like to ask for help and not many people are volunteering help, but one lady reached out and I was like, how much do you charge for coaching? Because I think a good piece of advice would be if you can afford a business coach, go there and be willing to do the work. So I reached out to this lady and she just, we just did a couple phone calls and she gave me advice for free. And she told me SEO, work on your SEO, which is, you know, Google. I'm not a big fan of Google, but you have to have it. And I try and post a picture on Google every day, find something, even if it's just me. I have a lot of old pictures from my modeling days, headshots and stuff. So even if I put up something like that, I am, my face is my brand. I try and
Starting point is 00:25:41 put up pictures of my work. And most of my customers right now are getting me from the internet. And I'm just starting to work on referrals. And five-star reviews are everything. When I'm done with a client, I always send them a feedback sheet. And I say, you know, and a lot of them don't want to fill it out because I feel like it's awkward, but I'm like, really, if they're please, and I have certain questions, if there's something that you would rather I do differently, would you please put it on this feedback sheet and not in the review? Or if you don't feel comfortable leaving me a five-star review,
Starting point is 00:26:11 please fill out the feedback sheet. But anything less than a five-star review doesn't really help me. And all my clients have ever have given me five-star reviews. So I'm very grateful. Yeah. That's wonderful. Yeah. And if there's an issue that gives you the opportunity to try to,
Starting point is 00:26:25 try to resolve it before they're going to go and jump online and say something disparaging about you. Well, I don't think they would or I wouldn't ask them for that. I usually, I try and make my goal now. As you don't want to get really, you draw the fine line between getting really involved and friendly with your clients. Like I have clients that I'll go to lunch with once in a while that I've worked with. And then you sort of have to maintain that professional distance. Like you don't discuss politics or you don't get, you know, their marriage might be falling apart.
Starting point is 00:26:54 I don't get too involved in that. I just say, how are you doing? How are the dogs and cats? How are they dealing with it? And let's move on to design. So you have to walk that fine line. But my goal now is to make friends with my clients. So I can stay in touch with them because somebody was pointing out at this conference again last week
Starting point is 00:27:13 where we did the staging and the entrepreneurs were talking is to build your CRM. That's what I did in my psychic arts business. My clients come back to me for readings for almost 20 years or their referral. So I learned early on, build your client base, stay in touch with your clients, even if they don't want design or they spend a lot of money on their last project and they can't afford to move on to the next one. They can still refer you to a friend or a neighbor. That's what I've learned in all my entrepreneurial journeys. Keep really good tabs of your customer database. Get an email list together.
Starting point is 00:27:47 They can always unsubscribe. Send digital Christmas cards, you know, try to remember their birthdays just to pop. It's a good excuse to pop in and say how I build your clientele base. Very, very, very important. We're getting pretty close to wrapping up. I've just got a couple of final questions here for you. Carrie, loved everything that you've shared so far. I'm always curious to know, you know, just given all of your experience and all of your success,
Starting point is 00:28:17 what challenges are you still maybe working to overcome in your business at this point, right here today, at the time of this recording. Exactly today. Like I said, after, I'm going to interview an assistant because I'm trying to do too much on my own. And I'm, so I'll just put this out there for anybody who's watching. I'm also looking for someone who's a social media strategist. There's the option of hiring an AI person or a person to do social media. I've had other people offer to do my SEO and my social media, but they were really expensive.
Starting point is 00:28:46 And I did pretty good on my own. I've taught myself how to do my own SEO. And so far, it's working out pretty good. It could be better. I don't feel like I'm utilizing social media to my advantage. I'm not getting clients from there. So I'm really looking for social media strategist. This assistant,
Starting point is 00:29:01 that doesn't appear to be her skill set yet, but she's willing to learn. We've spoken on the phone. And she also brings other things to the table. Today she's assisting me at the design center because I have to pick up artwork for a client. So I just need that extra set of hands. And that's my challenge is learning to trust others,
Starting point is 00:29:16 delegate, bring people in and delegate. Like I said, I managed to get a really good crew of people together when I need to assemble. something or do installs and they have been invaluable to me. So right now my challenge that I'm working at is growing my team and expanding my business because you can't grow and do it all by yourself. That's right.
Starting point is 00:29:36 Do what you do best and delegate the rest if at all possible, right? Oh, I love it. Carrie, when you're not working, this is going to be my last question. When you're not working, your mind, maybe you can never turn it off. I know some of us, it's just incapable of turning it off completely. but if you were to try and step away from your work and step away from your business, what does that look like? What does your downtime look like? What do you enjoy doing to just kind of unwind and relax? And who would you typically spend that with? Well, with my husband. We were a good
Starting point is 00:30:06 balance for each other. We enjoy our home. I'm into homes. I've decorated my home. My home is my sanctuary. I don't entertain a lot. I'm very careful about who I invite into my home as an empath. We just have our own. We have our pool. We have a nice backyard. Sunday, fun day, I don't work Sundays. That's my mental health day. We spend it together, usually drinking beer by the pool. Very nice. That's what my day off looks like. I love it. And then we might go out to a nice dinner or we live in a neighborhood with five-star restaurants that we can walk to, so we might walk down, enjoy a cocktail, some really good food, and just enjoy our personal space. That's amazing. I love the simple stuff like that myself. And it's, it's,
Starting point is 00:30:49 really it's really rejuvenating to be able to do those simple things like that and recharge and then come back ready to ready to attack again on Monday you know so as entrepreneurs we typically look forward to Mondays so hopefully you do and and hopefully if you get more help and more assistance with these things you can enjoy it even more as you're able to kind of free free up some of your time and your energy and your space to do the things that you're best at it's obviously you're you know you have a lot a passion and what you do, Carrie. So thank you so much for everything that you share today. I think that you definitely have a very, very bright future in what you're doing. And I can't thank you enough for all the little golden nuggets you shared with us today. Well, thank you for
Starting point is 00:31:30 having me on and letting me share. Absolutely. Well, that does it for another episode of the Business Networking Influencers podcast. And thank you again to Ms. Carrie Fez, the director of design at Carrie F. Decor. One last and final thing, Carrie, how can they reach you if they have any questions if anybody's listening or watching and they'd like to learn more about you. Well, we're at Carrie F. Decor. So all social media is at Carrie F. Decor. You can email me at Carrie F.decor at gmail.com. And my phone number is 702-882-482-4518. And you can pretty much just Google me and find me online. I love it. Thanks again, Carrie. Thank you. Thank you for tuning in to the business networking influencers podcast.
Starting point is 00:32:21 We hope you gained valuable insights and strategies to elevate your business and networking game. Don't forget to subscribe for more episodes filled with expert advice and inspiration. Until next time, keep connecting, keep growing, and keep influencing.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.