Business Innovators Radio - Ron Romano – Business Coach – Shares the Importance of Mindset & Creating A Marketing Plan

Episode Date: August 1, 2023

In this episode, Nina Hershberger talks with Ron Romano, an extraordinary marketer with a background in retail and telecommunications. Ron is an expert in creating marketing systems and has extensive experience in various niches. They discuss the importance of understanding a company’s personality and using systems to integrate and leverage marketing efforts.Ron explains how businesses used toll-free recorded messages and voice broadcasting to reach potential customers in the past, especially during the early days of the internet when online marketing was still developing. He also discusses the evolution of marketing strategies, such as the use of landing pages and direct response marketing websites.The key takeaway from this episode is the importance of understanding a business’s unique characteristics and using systems to maximize marketing efforts. Ron emphasizes the value of testing, tracking, and analyzing marketing data to make informed decisions and improve results.This episode is a must-listen for business owners who want to increase their marketing effectiveness and leverage their time and resources. Ron’s insights and practical examples demonstrate how businesses can implement strategies that drive growth and increase revenue.To learn more about Ron Romano and his consulting services, you can email him at [e-mail]. He offers a special business and marketing assessment and analysis for only $49 (regularly $497) to listeners of this podcast. This assessment will help identify areas for improvement and provide valuable recommendations for business owners.MegaBucks Radio with Nina Hershbergerhttps://businessinnovatorsradio.com/megabucks-radio-with-nina-hershbergerSource: https://businessinnovatorsradio.com/ron-romano-business-coach-shares-the-importance-of-mindset-creating-a-marketing-plan

Welcome to Megabox Radio. Conversations with successful entrepreneurs, sharing their tips and strategies for success, real-world ideas that can put Megabox in your bank account. Here's your host, Nina Hirshberger. Well, welcome to the day's show. This is your host, Nina Hirshberger. And today I have a long-term friend of mine. I'm an extraordinary marketer. That's what my channel is all about, just marketing.

and my guest today is Ron Romano. And Ron's background started in the retail business. He worked for his father selling appliances and color television when he finished college. Ron, you don't know this, but my husband and I didn't get our first color television after we've been married for 12 years because I'm not much of a television watcher. In a less than a year, he became the top seller. He moved on into the ranks. His father passed away.

And so Ron went into the telecommunications business, became a VP, promoted into the business as a president. He's got lots and lots of background. And ultimately, he worked with in the GKIC world, the Glazer Kennedy Inner Circle world, and did a two-year project with them until about that time they had sold the business and was taken over by somebody else. But the part that I, when I first met Ron, is when he was in a systems business that was

providing toll-free recorded messages, voice and fax broadcasting. I didn't know you did landing pages and website around, but, you know, those were the days when we could do those things. I don't think we can do some of those things anymore. But anyway, Ron, welcome to the day. Well, thank you very much, Nina. It's a pleasure being here. Yeah, you know, can't – so let's start there. Can people – do people still use whole-free recorded messages?

It is really rare that they use them. But, you know, like back in the 90s when we started out, you know, the Internet was just starting. People didn't know how to use it as a marketing tool. They knew how to use it for pornography very much. well, but as a marketing tool, you know, that took a little while. So marketers would use toll-for-recorded messages. They'd use voice broadcasting, fax broadcasting. They'd use offline ads, driving them to toll-free recorded messages for a free report, a consumer's guide, especially in the real estate industry, to check out listings, so you have to talk to a real

estate agent. And that was kind of the go-to marketing system. And then, you know, when you you get to the end of the 90s and the early 2000s, then the website stuff started coming in, the landing pages, the direct response marketing websites, which were totally different than normal websites. So it just kind of expanded into all kinds of areas like that. Well, and the whole purpose is, I mean,

you said it's just a moment ago, they didn't have to speak to a salesperson. They didn't want to get sold. they wanted information. They wanted to kind of kick the tires, know whether or not you had some answers that might solve the problem they had, which is what a direct response landing page does these days.

Yes, that's correct. But it's incorporated with not just the landing page, it's incorporated with an offer or a multi-step follow-up system, because one of anything doesn't work as well as a multi-step system. And that's where most people fall down. They say, I'm going to do this one thing, and that's going to make me money.

So that's what I'm going to do. Yeah, they're looking for that silver bullet, aren't they? They're looking for that silver bullet without understanding the concept of testing, reading reports. As Dan said, marketing is just psychology and numbers. That's all it is. So you've got to watch your numbers. Good business people, watch the numbers of their marketing. Ron, I know you're a big person. Well, first of all, after you left the special project with GKIC,

you have for the last few years, 12 years, 15 years, 20, however many years, you have your own consulting business. So you do work with businesses one-on-one. Would you call them as you're almost like you're the director of marketing in their business? You know, that's a good description. I become, you know, they're a VP of marketing. And to do that, you really have to understand their company. And that's what I enjoy doing. I enjoy doing finding out, you know, what that company does, who they are, what's their personality, what's the company character. What are they selling?

Where are they making their money? What are they doing? What are they not doing? You know, how can we incorporate systems into it that are integrated, and how can we create something that we can use in multiple areas? So take, for example, an email. Let's say, you know, clients got a good customer base and they want to build a relationship with a client. And so everyone says, why should we doing email marketing? Email marketing is going to be great.

That's what I need to be doing. It's going to make me a fortune. Well, if you want to do email marketing, first of all, you have to understand that it's to build the relationship with those people in your herd or in your group. And so that's what you want to do. Again, tell the story, give them helpful tips, you know, recognize certain days of the year, whether it's Mother's Day, Father's Day, whatever that is. help them to become better community members. Maybe every Thanksgiving, have a food drive. Do different things that is not selling up front.

The selling is below it. And that's how you build your base. But you can take content from an email. You can change a few words, and that becomes a blog. And when it's a blog, now Google, likes that because you're putting new content and of course you're going to have keyword words related to what people would be searching for in that content so now it's new content Google likes it it's coming at a regular basis they're going to bump up your rankings for those

keywords and you can if you have a WordPress website you can do a plugin just add a plug-in to it and it'll take the blog it'll cross-post it through your social media sites So it'll cross-post it to Facebook. It'll cross-posts its Twitter, Instagram. So you can do a lot of things with it. And on your social media pages, you've got links back to your website, which, again, Google likes. So you've created one content. You can put it in an email, which turns to a blog, which turns to social media posts, which in turn can be content for the website, give it some sort of offer as well. You can incorporate that. So you're not doing it. multiple things, you're doing one thing and really leveraging that. Business people need to leverage their time. You know, I'm just writing down what I'm hearing you say. First of all, you started about the personality of the business and the mindset of the owner and systematizing and repurposing and having a plan.

I mean, I can imagine that the business owners that you deal with say, you know, Ron, I don't know what to do. I don't have time. I'm busy running my business. You don't understand. I mean, I can hear all of the objections and all of the things. Yes, that's exactly right. Does it start?

So when you say you start out, you start out trying to figure out who the company is. What do they sell? What's their personality? What's their culture? How do you do that? Well, I have a series of about 40 or 50. questions which I get the client involved in because I have to understand the products and what products are selling, how much money they're making on the products, where's their highest value

products, what percentage of the business is that, what problems do your products solve for those customers, what's the demographics of your customers, who's your competition, what that they look like. And then you get a pretty good feel for, okay, well, now, do you have any current marketing? What have you been doing in the past? What's been working? What hasn't been working? So now I become part of that business.

So now it's like this business is mine. I own this business. What am I going to do? And so having been in the business for so long and, you know, just been involved in so many different niches with over 25 different marketing gurus, you really know all the things that people do. And so you can take from one business and apply it to another business and then help them make money. Let me give an example. I recently started doing business with a marina. And this particular fellow had a single-page website. He's on a lake. He's got the

four to six months to make money, and that's pretty much it. And so he does a lot for his clients, you know, besides selling gas and life preservers and, you know, pumping out septic systems and opening and closing cottages on the islands, providing the tax of service. Nobody knows what he's doing unless he tells them because he doesn't have a posted anywhere. So the easiest first thing to do is make sure that all of his products and services are on his website. And you'd be surprising at the number of people I talk to that don't have all their products and services on their website. They just got some of them. But in finding out all of his

products and services, and this is going over the course of, you know, I spent a couple of months with this gentleman going over the entire business model because you can't understand a business in a day or a week. You know, you've really got to get into it with somebody. I found out that What he does is he will go out in the lake if someone runs out of gas or somebody hits a rock, you know, knocks their propeller out or their battery dies, you know, they'll phone them up and he'll go out and go get him. And he says, I wouldn't enjoy doing that. And I say, okay, great. How many of those do you do a year? And he would say, well, the course of the boarding system, I'd do a couple, you know, three, four.

And I said, that's great. How much do you make? He says, well, a couple hundred bucks and that's it. So he wanted to grow his business like everybody. And so you take a look at the easiest, lowest-priced, lowest-hanging food that's out there that usually doesn't cost a lot of money. And so I said, well, you have a product here. You have a service here.

And I'm looking at it. And after examining what he does and really going into exactly all the things that he does with that, I said, this is just like the AAA. It's exactly the same. Only it's on a lake. There's no difference. So we have to get people to understand what it's like. So it has to be similar to the AAA. It's got to look like it, feel like it, smell like it, you know, everything's got to be the same. So I said, let's call it the BAA. That way, there's a point that they can relate to. And he says, great. He says, what's BAA? And I said, I don't know. We've got to find a find three words that go BAA. After a little bit figuring out, it was the Boaters Assistance Association. It's great. Now, we copied the AAA and had different levels of membership. And we added, you know, value to it and added discounts for this and discounts for that. And the top package sold at $297 for a four-month period. And I said, that's great. Now this put it all to your members. We do a couple emails and in the first month we sold 28 members at $300.

You know, without doing much at all. So we increased his revenue in 30 days from zero to over $6,000. And that's just the start. They said, you know, now we have to put up, you know, in Marina posters. We have to train the staff and we have to position you as you're interested in border safety and border protection. So you should be running boater, emergency, and safety courses. That's what you need to run in your business. And I said, and you do it for free.

You have an hour or two-hour class. We put it out to people on the lake. They'll come out. They'll send their kids out or whatever. At the end of it, we can sell them the BAA. We can also sell them life preservers. We can also sell them emergency kits, flares, all kinds of things associated with safety. In fact, we can sell them a one-on-one safety course that you'll take an hour, run them through a safety course, and you'll charge them $3,400.

It's a good investment of an hour of your time. We can train one of the staff members. They can do it. You're paying them $20, $25 an hour. We'll charge, you know, $3, $500, you're going to make money on that. So your positioning is different. I said, now with that, what else can we do? They come up for gas every single time that they need gas.

for their boat. I says, have the person look inside the boat, see how many life preservers they have, see if they have a bailor, if they have a safety kit, educate your staff on what this involves. Doing that, that'll increase your sales, and you're not doing anything different than what you should be doing, and it's not costing you a lot of money, we're just training your staff to do this. Now we create a boating safety month, and we post that at local, you know, like sort of convenience stores, people that would go out in the area to general stores and pick these things up. We hire a college kid to go around the lake and drop off pamphlets at the different docks of the cottages around here. That's low-cost, no-cost marketing. Now from there, we take it and say, I said, you know, Randy, you have people on the lake who rent boats.

In fact, you rent boats out there. I said, now we create a corporate division for the BAA. Take that, charge them more money because it's now corporate, and they may have multiple boats out there, but you're going to look after it should any one of their boaters be in trouble. So you're taking all that responsibility off of them because they're not located on the lake. They're located off the lake,

and they don't want the responsibility of going out and rescuing somebody when they're in trouble. or they run out of gas or they do something silly because they're a boat redder and they don't know. Now from there, we added boat tracking systems, GPS tracking systems. So if there's an emergency, we'll know exactly where you are. We provide them three that are low cost. They hardly cost anything. And we charge them a monthly continuity fee.

So now we have multiple screens with income. We have a whole new business that we can break off from the marina that we could sell privately. we could add it to other lakes and do exactly like the AA does and just hire people to go and do the rescue or filling up tanks or helping boaters out. We pay them a fee. We can franchise it. We can do a lot of things with it. And we haven't even touched the marina yet as far as the marketing goes.

So all this was really exciting and it was fun. And we started out with just a simple idea or a simple. service that he was providing and turned that into a whole new business. No, but it was a simple process or a service he was providing, but that he liked doing. Yes. I heard you said that as well. So here's what I wrote down from what I heard you say. So first of all, Dan Moss always talks about naming stuff.

And so you, you know, figured out what that BAA was going to be. You gave it a name. And then you created a membership and a continuity out of that membership. You upsold, you know, people into that kind of stuff. You cross-sell sold. And so if they got life jackets or whatever, you added new products, new services. Now you could possibly franchise or license the content, a concept to other locations. And then, of course, all the same time, you're increasing the value of that company,

should he ever want to exit that business and sell it. Exactly. Yeah. It's brilliant. But most people don't see the hidden opportunities in their business, because they see what they're doing every single day. And that's the advantage of someone coming in, like yourself or me, someone coming in and saying, wow, what are you doing here?

That's interesting. What else can you do? It's just something that as marketers we're in tune with or as business owners have a different focus on their business. Yeah, no, that's exactly right. I mean, elite athletes all have a coach. There's not one of them who says, I got it. I don't need anybody.

No, they're all, you know, they take films and their videos and they're looking for just that slight edge. And you ask questions and you do things that he would have never thought. Obviously, he had not thought. How old was his business before you arrived? 30 plus years old. There you go. And he's been doing the same thing every single year.

Business was increasing, you know, incrementally. because costs were going up, prices were going up, so his business was going up slightly. But he didn't have the bump in his business. And things were just sitting there. I have to tell you one interesting thing which has drove me nuts about this client. He's a marina, and right next to where people come up and pay for things, he has this humidor for cigars. stands about seven foot tall and he's selling cigars.

And he said, yeah, it doesn't cost me anything. One of my, you know, one of my customers came in and said, hey, would you put this in here? I'm not going to charge you for any. I'll give you a percentage of cigar sales. I said, Randy, how much money do you make a week in cigars? Ten bucks? 20 bucks? He says, yeah, maybe.

He says, well, Randy, that's costing you a lot of money. He says, no, it's for free. It's not free. It's not cost me. I said, Randy, that's prime area. You can be selling a lot of stuff there because it's right by the tail. And you're not because you've got a humidor there. Get it out. It's just the mindset that you run into. That really prevents people from getting to where they want to go. They know where they want to go. They don't know how to get there. Just filled the gaps with him. Kudos to him, though, that he at least recognized after 30 years. He didn't want to stay the same. I wonder, what was the thing that actually turned, you know, that, you know, turned the corner for him? I'm not quite sure.

But, like, I store my boats there. And so I store my watercraft there. And Randy likes to talk. And so I was talking to him, you know, one day and just ask them questions. Like, you know, like, hey, what do you make your money here? You know, like you got, like you've got a gold mine here. And he says, oh, well, it's not running a gold mine. He says, they do the same stuff year in, year out.

And it's a living. They said, Randy, you're sitting on a gold mine. He says, well, how so? And I said, here, look at this. And he said, there's cross-sells, there's upsells, there's all kinds of stuff that you can be doing. And I said, you know, have you raised your prices for, you know, for boat storage? Like I came here because you were 20% less than the last guy I was storing my boat at. You should be charging more.

And he says, yeah, that's one of the first things we did. Up the boat storage price by, you know, a couple hundred bucks. So all of a sudden you take, you know, like 400 people that are storing boats, you raise it 100 bucks. That's a lot extra revenue. And did he lose any customers when he's? did that didn't lose one he has totally sold out for storage he doesn't have any more storage room so it's like like he looks at me now is i was free whatever i do for him now i'm free because he makes he makes more money than what he was doing when he wasn't paying somebody

like me to help him get where he would get to where he wants to go and the blind and long is his business is now more valuable. So when he is ready to retire, to exit, to whatever, you know, not only did you help him make more money through the years and months that you work with him, you know, he gives more money when it's time to sell. Exactly. His business has more valuable. And even, you know, like I helped him get his, his summertime help on a bonus structure. so that the more the marina sells, they get a certain percentage. They'll get like $50 extra, $100 extra, $150 extra, but is based on sales.

And so now they're eager to sell BAA memberships. They're eager to look in the boat to see if the guy's got life jackets or they're eager to listen to the motor when it's coming in, if it's sputtering if it needs to tune up or they need a new motor. Like they're eager to help their customers. you know, get better or, you know, like be more safety conscious. And at the same time, you're helping Randy build his business. And it didn't cost him anything.

But he would never do that. He wouldn't train anybody. They just, like, when I first went in, they all stand around. You know, like, look at me, smile. I'm paying your wages. You know, I got more money to give. Well, and, you know, you're not doing the, I mean, the bonuses probably are a monthly or weekly, but they're not at the end of the year. They're getting bonuses rewarded all along.

Yes, they are. They're getting bonuses monthly, which they feel good about it, and then they push each other because, you know, like we have, you know, it's structured, so it's a group bonus, but it's also based on individual performance as well. So if one person is selling everything and one guy is not, he's not. going to get more of a bonus than the other guy. So does he have in the break room, does he have some sort of chart so they even know how it's going through the month? Oh, yeah, yeah. Like I said, you've got to know your numbers. And so these people are responsible for writing down their numbers.

You know, when they do that, you know, life jacket or flares or emergency kit or, you know, they sell a BA membership. or they get someone on a continuity program with a GPS tracker for the boat. Like it's all marked down. We know exactly to the exact services provided, how much it sold for, what the profit levels were. So we know what we can afford to pay them. But that's in every single business. You know, like there are so many low-cost, no-cost strategies that they can use.

that I have to tell the one client I had, and this is really interesting, because for years, you know, people would ask me, you know, just give me the one thing that I can do. Just give me the one thing that I can do. It's going to make me the million dollars. And for years, I kept on saying, I can't give you the one thing. Because it was one thing. Everyone would be doing the one thing is usually a multiple of things. It's a little bit here, a little bit there. It's integrated with this. You know, it flows over here. It does everything. But I had one client, and they had been with me for a number of years, and then they didn't need me anymore. She had a perfectly good business, and what she was doing is she was selling online. She would generate online leads, and then she would sell them to insurance companies. So she had a website. She was on TV. She had the people from the TV stations give her free air time because she would give them percentage of sales. so it didn't cost her anything to do that.

She had sponsors who would help her because she was doing car insurance, which led into home insurance. So, you know, she had car repair shops and things like that who would also be sponsors for her, which was great. And then she sold her business. One of the newspapers that she was joint venturing with wanted to buy the business. and, you know, they gave a really good offer for the business, and they took it. But in there, there was a kicker.

And the kicker was, like, you stay for a year, and if you double the business in a year, we'll give you an extra million dollars. And so she phoned me up right away. Yeah, yes. Here's the deal, Ron. She says, I get a million dollars if I double my business in a year. What do I need to do? Now, if I didn't know the one thing, she wanted the one thing. Now, if I didn't know the business, and this is key, if I didn't know the business, I would have said, okay, well, you've got to get more marketing out there. You've got to do more referral programs, got to capture more email address. Like there's 30 things I could give her to do and would all be a test. And we have to see how many people are being added to the system every single month to see how we're going to double the business. And I said, but we got a year we don't have time.

I said, Billy, how much you sell your leads for? She says, $6.80. And he says, okay, how much is the average sale in the insurance company makes? She says, it's well over $1,000. Okay. Said, okay, this is easy. Double the cost of your leads. She says, that's it?

And I says, yeah, that's it because you can do it, because the insurance companies will still pay to buy that. lead. She doubled a price. She made an extra million dollars. She did a little thing. Yeah. So it can be, it can be done, but you have to understand the business. You have to understand where they are, what they're doing, who their customer is. You know, you have to understand all of that. And once you understand that, now you've got a starting point. Without it, not much of a starting point. You're doing a lot of guessing, doing a lot of testing, and hoping something sticks. Let's turn the corner for just a minute because I know you really have been into

websites. We talked about landing pages and stuff. And I don't know, do you have a formula, though, for helping business owners, you know, get leads that converts more into clients? Yes. The quick word is yes. Everybody has a website. And it's, you know, know, 95% of the website you go to need help, right? They're just not logical. They promote what that business is. They usually got, you know, like tech talk or, you know, jargon in there that people don't understand. It usually doesn't address the, you know, the person's problem, whatever that problem is. And the solutions are really tough to find other than I do this, buy something. And so

increasing businesses is a simple three-step process. You know, it would be a simple. It's attraction, conversion, and retention. That's it. Websites fall into the conversion category. So whether if it's offline or online conversion in the sales process, that's what it is. It's a sales process. So specifically, anybody's website,

needs to follow a predetermined visitor navigation and sales process. So to do that, you have to understand the mindset of the person who's visiting the website. Now, if you're a business owner, and I'll ask you, if a client calls you up or they come into your place of business, and they're looking for something, more than likely, you have a sales process. Like, what questions do they ask you? What questions do you ask them? What are their concerns? What's the criteria on which they will base their decision? Is there any follow material that you need or should be getting to that prospect? So all of that makes up your sales process. Now, does your website mimic the same sales process? So you can't talk to them directly, of course, unless you solve a chat box, and even then, it doesn't help with the prospect can't navigate your website in a logical order.

Or you need to have copy and layout of the website to follow a logical navigation and sales process in language that addresses their needs, their wants, and desires. So they've come there for a reason. They want to solve their problem. So it's up to your job now to understand. the questions that they're going to be asking, address those questions. It's up to you to position yourself as a knowledgeable expert in your field. It's up to you to capture their contact information because usually it's not a one-and-done sale. It's not, I'm on this website, I'm going to buy this stuff. It's usually I'm looking. I'm looking and I'm going to go to a number of different

websites and then they'll decide. And so your website can't be like everybody else's website. Your website can't be offering the same type of language and solutions that other websites are offering. You have to set yourself apart and you have to position yourself as the expert. So there's a lot of things you have to do that does your website have, Google reviews on it. At one time, years ago, you set to have reviews on your website. Now people, they don't believe your reviews on your website because too many people lied about it. They believe Google reviews.

They'll believe, you know, like any type of review sites out there, like Expedia or something like that that has reviews. And so do you get reviews and do you link it to Google reviews? do you get reviews to link it to Google reviews because that's a system. So all of this is a system getting reviews, getting on Google reviews so that you can sell more. But if you can capture the people's contact information by offering them something, which is usually help or offer,

to give an example, I was dealing with a dentist, and he had an offer that was first-time patients. We set up a system where they were getting x-rays, they were getting a consultation, they were getting this, they're getting that, and it was all for like $59 or $69, regular $239. He would get 40 of those opt-ins every single month like clockwork.

And so of those 40, he would convert approximately 25 of those. No, not 20, should be 15 of those. And he'd have 25 left that didn't convert within the first 30 days. So what we did is we set up an automated follow-up system for those 25 that didn't convert. And over the course of 12 months, of sending them an email out once a month, we converted half of those again. So we converted another 12 to 13 over the next 20, 12 months. So if you're bringing in 40 new leads on this one offer every single month, that's almost 500 leads a year. You're converting, you know, 30%, 40% of those, plus you're converting them on a long-term basis. So you're getting more than 50% conversion for those.

And you've got email addresses that you can still email market. And you can ask for referrals, you can ask for testimonials, you can do all kinds of stuff with that. So there's a ton of things that you can do for a website that will make it a process where people can follow a logical sales and navigation process to get them to do what you want them to do. Oh, Ron, you are so wise and have so many years of experience in so many industries. But I'm looking at the clock. No, my friend. But I can guarantee you there are somebody listening to this. who needs your help.

You know, I mean, who doesn't want an extra million dollars, you know, from the bullets? And you're not promising a silver bullet in any, but certainly you have the wisdom and the knowledge and the background and of all of this to really guide somebody as long as their mindset is in the right place. As long as they're not saying to Ron, no, Ron, that won't work.

They have to say yes. Exactly. So tell me how is the best way to get a hold of you? Well, you can email me at Ron at sRFI Consultants.com. So it's Ron at SRFI Consultants.com. And if you send me an email, I will offer anybody on this call, a complete business. and marketing assessment and analysis for $49, which is regular $497. And that's a way to really pre-qualify yourself and pre-qualify if we can work together.

But that's where I will look into your marketing. I will look into what you want to do, what you want to accomplish and what you're doing now and give you some suggestions of where you can take it. So I assume that's either a phone call or a Zoom call. Yes, it is. And is it a couple hours? How long does that take? Well, once you answer my, you know, like 30 to 40 questions,

which probably will take you a little bit of time to dig out the information that you should have, then I spend about an hour with you going over the answers to your questions to make sure I understand them fully. And then it takes me a little bit of time, a week to two weeks, to start looking into it, looking into your website, looking into what you do, assessing the answers, and then getting back to you, which is about another hour. And at that time, I give you some strategies and ideas for what you can do. And then we see if this is a right fit for you, and if it's a right fit for me, it's sometimes it's just not, it's just not, it's just not. viable for me to work with some clients. They'd be wasting their money, hiring me because they really don't want to do anything. And sometimes they don't want to work with me after they've been talking to me.

So it's helpful either way. And even if they didn't like what I had to say and they didn't think they had value, I would gladly refund their $49. Well, that is a very generous offer. And who in the world wouldn't want your kind of expertise, that's for sure. Well, thank you. So, Ron, thank you, thank you for being on the call, giving of your time, giving of your knowledge, giving of your ideas and tips. I mean, goodness gracious, I've been writing like I'm a man man right here myself.

So thank you so much for being on today's show. Thank you for having me. I really appreciate it. You've always been a good friend. Yeah. So this is Nina Hears further saying go out and make a good friend. it a great day. Thank you for listening to Megabucks Radio

with Nina Hirshberger. To learn more about the resources mentioned on today's show or to listen to past episodes, visit megabucksradio.com.