Business Innovators Radio - Shawn Shewchuk: How to Get Better Results in Less Time

Episode Date: November 29, 2023

With a successful track record of delivering results to over 12,500 clients, over 7,000 media appearances and numerous accolades, Shawn is considered the “Go-To” for those entrepreneurs, high achievers and leaders who are driven to achieve more and collapse time frames.Learn more at: changeyourresults.comRebelpreneur Radio with Ralph Brogdenhttps://businessinnovatorsradio.com/rebelpreneur-radio-with-ralph-brogden/Source: https://businessinnovatorsradio.com/shawn-shewchuk-how-to-get-better-results-in-less-time

Your The President of the planet Resistance is future The Revolution Has begun For listening to Revelpreneur Radio Helping you break the rules And build the business you need

For the life you want And now, broadcasting his pirate signal From somewhere beyond the status glow Here's your host Best Selling Author, Marketing and Media Strategist Ralph Brogden Hello and welcome to Rebelpreneur Radio. It's the show that helps you build the business you need so you can live the life you want.

I'm Ralph Brogden. Probably one of the biggest obstacles for anyone who is a rebelpreneur, solopreneur, entrepreneur, is the challenge of getting more things done in less time, collapsing time, speeding up time, and being more productive in things that matter. Boy, if you could get a handle on that, I think you would really make the biggest possible difference in your business and in your life. Today's expert is really an expert in results. And I love his work, wanted to have him on and have him share his wisdom with us.

I'm pleased to be speaking with Sean Chuchuk. He has a successful track record of delivering results to over 12,000 clients. He's made over 7,000 media appearances. and numerous accolades. He is considered the go-to for entrepreneurs, high achievers, and leaders who are driven to achieve more and collapse timeframes. Sean, welcome to Rebelpreneur Radio. Yeah, thank you so much for having me.

It's good to be here. I love the name of your organization, Change Your Results. I've got your website up in front of me right now. You've been at this for a while. Tell us a little bit about what got you interested in high performance peak productivity. and all the things that you're into. Well, thank you for the question, first of all, and I think it's a loaded one.

I don't know that, at least from my experience, anyone gets into this type of work without them having their own, I guess, epiphany at some point in time, and I've gone through some interesting challenges when I was in my 20s, and I think it was in the middle of a pity party, and someone said to me,

Bob Proctor's coming to town, this is many, many, many years ago. and I said, who's that? And so did a little bit of, you know, research because the internet didn't really exist, which will date me. And ended up that, you know, I decided not to go to his event, but went and had breakfast with him instead. And that's kind of the beginning of it.

So for the better part of, I'm going to say, 28 years, I've been, you know, people ask me how long we've been coaching. And I say, well, longer than you can imagine because we're no coaches when I started, at least not in the space. So the idea behind it is that if you want to achieve something, if you want to do something, the average person today either just talks about it or waits for someone else to do it. And the reality of it is, if you want to do something, if you have a passion for something, if there is something that drives you, that gets you out of bed in the morning,

something that you want to do to have an impact, to achieve freedom, to make a difference, then get up and do it. A number of years ago, I was on a radio show out of Florida, statewide. And I didn't realize until we're halfway through the show on a commercial break that there was a co-host. The co-host came on the show, and he said, I don't know if I like what you're saying.

It sounds very much like you're politicizing this. I said, oh, that's a very interesting statement. I said, how do you mean? He goes, well, it sounds like you're a Democrat rather than Republican. He says, you know, you're on the air in Florida. And I actually got fairly upset with him. I said, how dare you politicize something? This is at a point in time, and this is, you know, at the end of 2008, I said there are thousands,

maybe hundreds of thousands of Americans right now who are suffering, who are hurting as a result of what's going on, and you're trying to play this. Listen, I share this very openly, and I think this needs to be said, and maybe more people need to say it. No matter who you are, no matter what your background is, what your education level is, who your parents were, what part of the country you live in, there is always an opportunity or opportunities, plural, for you to do something, to make a shift in a change. The challenge for most of us is that, and I found this, the only people that really truly

embrace change are babies in wet diapers. And sometimes, based on my experience with my grandchildren, they don't even embrace that wholeheartedly. Sometimes they fight it quite a bit. I'll leave that for you. So you work with entrepreneurs and business owners and high performance people who want to achieve their goals. It seems like first base is figuring out what you want. And I believe most entrepreneurs are driven by an idea of freedom, which you have defined as, well, I'll let you define it.

We're all chasing that entrepreneurial myth of freedom. and then it seems like the reality sinks in and it's anything but freedom. But how do you define freedom in a business context? I was asked this question a lot. And I'll frame this by saying we hear a lot of terms, buzzwords. We hear productivity and we hear freedom and, you know, we hear high productivity and we're told about time management and all these different terms. But the problem is most of us, and it is a problem. don't really take the time to break it down and understand what they mean, right?

The boss says they should be more productive. What does that mean? I don't know, more or something, more of what. So I really took a look at freedom. This goes back many years and I said, okay, how are we going to define freedom? You know, if you talk to someone who's, let's say, in the third or fourth grade, and this is the best measuring stick you can ever use, and ask them to define freedom. because children haven't yet at that age haven't yet learned how to overcomplicate things.

And so I went and asked my son when he was in third grade. And I said, we were just having, I don't know, we were having ice cream or something one evening. And I said, what does this word mean to? He goes, I don't know. I said, well, think about it for a minute. And his response, and I'll paraphrase it because it's a number of years ago now, was that you got to do what you wanted. So, and I said, well, you know, of course, in his world, that meant that, you know,

mom and dad didn't, you know, have the role of a parent. So the freedom is defined in three ways. The ability to do what you want, when you want, and with whom. That encompasses everything. And when we start to actually put a frame around this and say, this is what this means, how do I get there? The biggest hindrance to achievement, the impediment, the roadblock, is that word I just used, H-O-W.

Because if we say we don't know how, generally speaking, that means we're going to stop. So we get this amazing idea and we get up out of that easy chair and we start moving in that direction. And one or two things happens. The terror barrier jumps out in front of us and it's insurmountable, at least so it appears. Or we say, I don't know how. And in both cases, the usual reaction, not a response, because there's no thought process behind it, The reaction is to go back to the comfort zone, the easy chair. And we remain there.

And years go by and we have the best of intentions. But the challenge that we have created for ourselves is that that terror bear, it's tissue paper, right? It's not real. It's a mirage. But we see it as much more than that. It's instrumental. We can't get overthrew around it. Or we say, I don't know how.

I don't have enough education. I don't have enough X, Y, whatever. is my coach didn't tell me this, my mom, my dad, my professors, my teacher, whomever. And we stay where we are. You only stagnate for so long, right? Always be doing this. If you apply to a short period of time, that's okay. That's part of the cycle in most cases.

But it's when we stay there for too long and we start going the other direction. I frankly don't want to know what's down there. Yeah. Well, then you start decomposing. If you're not growing, you're dying. And stagnation is like, you got an option. You can rejuvenate and get moving forward or you begin to decompose and then the dream dies. I think one of the challenges, you're exactly right.

It's how. For a lot of entrepreneurs, the question is, what? What do I want to do? Once they get that squared away, let's assume they figured out the business they're in, they figured out what they want to do, who they want to serve, the problem they want to solve, and the results that they want to deliver. It seems like even when they have that knowledge, it doesn't necessarily mean that they have what it takes to move the needle, to do the right things. and you see them designing business cards, or that's what they did back in the day when you had business cards, or today it's tinkering around with their website, messing with branding when no one even knows who they are yet. So it seems like all of these are delay tactics that really get in the way of productivity.

And so my question is, how do we recognize that, put a stop to it, and start focus. on things that are really going to move us forward. Let's be clear. I think most entrepreneurs know what they should be doing. Because every business is a sales organization. If you aren't selling, you aren't in business. And there are people that have argued with me on this that they don't want to be in sales. Listen, if you don't want to interact with people, I was speaking on a stage with about 1700 people in the room.

I was down at an event being hosted in one of the casino hotels in Reno, probably six or seven years ago. and there was about a couple hundred people out too, and I turned to think people that lined up at the stage when I finished speaking, they wanted to shake my hand and say hi and all these things. And this one gentleman could be just, I'm a coach just like you. I said, awesome. I said, how's coaching? He goes, things are little tough.

I said, what do you think the challenge is? He goes, well, I have to admit something. I said, please. He goes, I hate people. Oh, for the love of God, please stop coaching if you don't like people. Go find a technical job where you're behind closed doors. from the rest of you. Like, if you're going to work with individuals, teams, people who are high achievers, people who want more, whether you call yourself a life coach or a business coach, I don't care

what the modality is you've figured out you want to become. The sole purpose of this is interaction. And your life's, I'll come back to your question in a second, Ralph, but your life's predicated. Every single one of us, there are no exceptions to this, okay? Your life's predicated on two things. one is the decisions you make. Full stop. The second aspect of that is the relationships you establish, nurture, and build. In order to be truly successful in life, career, and relationships, you need to build strong, powerful, high trust relationships. And if you can't or refuse to, can't meaning that there's some real reason you can't leave the house. I don't buy that in most cases about 99.9%. Now, you may be like I was, an introvert where you're scared to shake hands

and, you know, staring at your shoes in today's world, it's this nice smartphone because it's really smart when, you know, you have to go shake someone's hand. We're scared they're going to bite us, which is not real either. So the reality of it is, those relationships are everything. The more relationships you have and the more you nurture them, the more you're going to engage. And if you're going to conduct business and do a lot of it and have an incredible impact, you have to engage at a high level. Full stop. If you don't want to engage with people, interact with people, build relationships,

let's be clear about something. You shouldn't be doing whatever it is you think you should be doing. So find something then that doesn't involve people, which may be tough, which may be tough. I was called a number of weeks ago to go into an engineering firm. And those folks who we definitely need in our world, they are a little different in how they think than others. They very much are focused on the left side or this side of the brain. And that's how they think and operate, and they have to.

And what I realized about the firm, when I went, is this is a very progressive firm. In that, these professionals are actually out there doing business development. And what I met their principal, the senior partner in that office in that city, it made sense. Because he doesn't just sit at the desk. He just doesn't sit there and do drawings and sign off on them. He actually's out there shaking hands and kissing babies. Now, I remember back in the end of March or beginning of April of 2020, when COVID had a firm grip on everybody and God knows what else.

And I was on a, there was about 6,000 people on this broadcast. and I was one of the experts they called on. And if somebody else got on and said, listen, we will never meet in boardrooms again. We will never go out for coffee or lunch again with prospects. And we'll never shake someone's hand again. And I took issue with it because we are social beings by nature. And yeah, there's a odd one of us that likes to become a recluse from time to time.

But that's not a reality that's healthy. And so if you're going to actually go out there and build a business, stop finding reasons why you can't. There are a million of them, but there's one why you should. And simply put, that one is that you said you're going to grow the business. And if you made a commitment to yourself, an irrevocable promise, then keep it. That's, that's, and I realize this is harsh talk for some people.

But if you're failing in business, you can't blame your staff or your kids or your spouse or your parents or anyone else. You have to wear that. So why don't flip the coin? and say, here's what this looks like. Instead of being busy, and this is your question, Ralph, instead of being busy for the sake of being busy, that's not productive. It doesn't move the needle.

I was working with a company this is a few years back, and a husband and wife had built a company from, you know, the bedroom in the basement to about $35 million a year, and they decided they'd hit a plateau and they needed help. And I ended up being referred to them and I started working with them. And our agreement took effect on the first day of the following month. and that evening at 530, the wife phoned me. She said, oh, my goodness, Sean, you would not believe what an incredible day we had,

et cetera, et cetera. And I said, perfect. What did you do today that moved the needle? And the phone went silent. Are you still there? Right? She said, well, we're still here. I said, okay.

I said, what are you doing at 530? She goes, we're cleaning the waste paper baskets. We're cleaning the toilets. What do you mean? She was, well, I'm not too good. I can do that. I said, that's not what I'm getting at. I know you know how.

okay the first payroll that i was there i went into their boardroom and i'm this still blows my mind to i say she had printed out 17 excel spreadsheets and taped them together and her and three staff were reviewing spreadsheets and i said what are you doing she goes it's payroll i said i don't you have a payroll provider like serridian or so she said yeah of course we do i said okay why are we not using it she goes oh we have to send the figures and i said but this is costing us oh she said No, no. These staff are on payroll. They don't cost us anything. Okay. Okay. So we sometimes become our own worst enemy.

Now, incidentally, I have been called back three different times with the past number of years to work with this company. And they're amazing. They're doing phenomenal. They're a great team. They're great family. But when we start to understand what it takes, oh, and by the way, what they were looking for for four hours. four people, the owner and three staff, they were out by $3. Wow. So you see, we spent thousands of dollars to find three. Now, if it was me, I would have told the controller to write it off. Sure.

Right? It's not worth the time. Now, is that the best thing? Probably not. But at the end of the day, it's not worth spending $3,000 to find three. and the idea that we do things that we don't need to do because we relish them or more importantly, the ones that need to get done, we push them aside. They get pushed to the front of the truck, the side of the desk, the boardroom table,

and we don't touch them. And the only reason we touch them or engage with them, and this is that what you talked about a moment ago, is because we've left them so long and procrastinated so long that now that instead of them being things that have to get done, in an orderly fashion, they're fires. And so then we end up living our lives, putting one fire, we're firemen, fire people, from one fire to the next. That's all we're doing, becoming firefighters, one fire after another.

And what does that mean? That means we're nonproductive. That means the activities we're engaged and are not producing. They're low. We talk about high leverage. This is low leverage. There's no leverage. Okay.

So when we talk about people, we say, okay, you know, in the book, good to great, he talks about the big, hairy audacious goal, let's set it and let's double it. So we'll use dollars because hopefully by a certain point in time our lives, we understand the value of a dollar. If we want to do a million dollars next year, let's double it and make it too. Because if he did it 1.5, are you really going to complain? No. Okay?

Right. And then we take $2 million and we reverse engineer it. And this is what most people don't do. If you're going to hit $2 million, you're going to have to do something different, dramatically different, not making small changes. it's going to have to be something that, listen, a goal should motivate, inspire and scare you all at the same time. If it doesn't, it's not a goal because the sole purpose of a goal is growth. If you know what to do it, it's not a goal.

If I made $100,000 last year, it can't be a goal for next year. Right. And so we take that goal. We say, okay, if it's $2 million, it means a million dollars a year. Let's break, let's take a million dollars, and let's break it down by month, by week, by day, and by hours. so especially for a guy like me so what do i need to be doing every hour to ensure that i meet that big objective so if i'm working eight hours or 10 hours a day because i'm an entrepreneur and i don't work bankers hours necessarily and i'm going to work 10 hours a day what i have what do i

have to accomplish in the next 10 hours and the following day and the following week and the following month because if we do that we start to understand but if we've never been to two million dollars we see two million dollars it's really hard for us to understand Okay. And I'm a simple guy, right? I grew up on a farm many, many years ago. Take an apple. You can eat a whole apple, but you typically can't eat it in one bite. But if we take it and cut it up into bite-sized pieces, we can eat it. Let's take your goal and break it down into bite-sized pieces, something that we can assimilate, understand, and start to execute on. Because if we give us this much to execute on and execute on, we can. If we start talking about something that we can't wrap our minds around, we'll never get there. Mm-hmm. Powerful distinctions there. On your website, you talk about, and you've got some really interesting ideas here. One of it is the law of threes. Give us an overview of the law of threes. I think that will be really beneficial to help us get into this what's important and what's not important mindset. Yeah, so there's 12 of them, and I've alluded to two or three of them already in this conversation. But I'll share this with. you truly successful people have a maximum of three areas of focus. They may have 100 things on the go, but they're not hands on with all of them.

They're hands on with three. Because if you have more than three, you'll be successful with none. Just who we are, it's human nature. Okay. Now, truly successful people have a minimum of three sources of income. So there's a reason why we say, no, they may have many, many more, but a minimum of three sources. of income. And if you think about somebody that has a traditional job

and something happens to the company they work for, the workforce is reduced in size, whatever the reason is, and they end up losing their job. Yes, they might get a golden handshake and a nice big package or whatever happens, but that doesn't last forever either. Okay?

What does that really mean? Well, the means that they have to find a different way to earn money. So they only had one source. So let's find a way to ensure, that we never have these challenges. Let's build this today so that in a year or two or five or 10 or 15, if we decide that, hey, you know what, I'm at a point in time of my life where maybe my kids are grown,

and this could be any reason. This is just a hypothetical. My kids are grown and I don't have to work nine to five for obvious reasons. I'm an entrepreneur. I'm going to go take my spouse and we're going away for 90 days. here's a question. If you're an entrepreneur right now, today, could you go away for three months without your business collapsing?

And for 99% of people, it's no. Because they are the business and they have not made it possible to reproduce. You know what Mike Lee Gerber says about that, right? Right. Yeah. Right. You're not an entrepreneur. You're technician suffering for an entrepreneurial

seizure. If you can step away from your business for an extended period of time because you want to or because you have to, it doesn't matter, and it doesn't implode, you know you've built a business and you're not a technician. That's the test. There are people that don't like to hear that for me. I say, I'm a workaholic, Sean. I'm always going to be there. We're not talking about that. Maybe you are. I certainly am. But the idea is that you can step away, right? And still come back in three months and say, perfect, right? I still have money coming in. The business is still operating. I still have clients. Now, I talked to a lot of people who are coaches, solopreneurs, and they're thinking, well, I am the business. I am the coach. I am the hands-on person. And if

something happens to me, there is no business. But the answer to that is getting your knowledge out of your head and getting it into a system that can be taught to people leaving a legacy that you can either leave behind or permanently on your crap out date, as Michael Gerber would say, or leave it aside temporarily and you're still making an impact in the world because of your ideas. Your ideas and your movement is bigger than just your physical presence in the business. You talked about two things. You talked about entrepreneurs and coaches.

Let me address coaches for a second. Most coaches can't afford to pay attention to remind their bills. Full stop. That's just how it is. I have a place in the Rocky Mountains and a good friend and I were sitting around the campfire this past summer and we're having a conversation. He said, in your city alone, Sean, so most of my clients are of the U.S. I live in Canada. I'll say about 90 plus 95% probably close of our clients are out of the United States.

But just where I am and, you know, I don't put a lot of emphasis here because the population difference between Canada and the United States is staggering. but he said in our city where we live, how many coaches do you think have come and gone over the past 20 years? I mean, you know, there's no way to count because there's this misconception out there that someone told me a guru, so-called guru,

I can make millions as a coach and you can. But the idea that I'm going to put up a website or hang a shingle outside and magically I'm going to have clients coming to me is not real. And you have to do something about this, proactive. So that's one aspect. I actually, and I'll share this very openly with you, but nine years ago, my CEO who ran the company at that point in time for me, came to me. We never talked, Sean.

I said, about. She said, there are so many people reaching out to us for our website, through social media, even some phone calls saying, can Sean help us? I'm a coach. We're coaches. And I said, no, initially. Nobody a year later, she came back. She said, okay, we need to talk. And she cornered me in the boardroom.

And we decided at that point in time to do something. And so it just recently that we actually got to a place where, you know, you know, We're actually now working with coaches because the challenge with coaches is we sell coaching. And the moment you sell coaching, you then paint yourself into the same row house as every other coach out there has a website or has an office. And then you start competing with them. And all of a sudden, your quote, quote, hourly rate, which I don't have, becomes, you know, 100 or 50 or 30. well, he said this or she said that. And all of a sudden, now we're competing on price.

So what I want to ask is if you were looking for a coach and you wanted to become highly successful, I don't care if you are a coach or you are an entrepreneur in any other business profession or industry, would you go to the person making 50 grand a year or the one who's built businesses and understands what it takes to go well beyond that to a million or 10 or 100? So think about where you're investing time and money. That makes all the difference in the world. Powerful, powerful distinctions.

Sean, you have been at this for a while. You've got a lot of interesting things going on. Do you have anything you're working on right now that's got you particularly excited that you'd like to share with our listeners? I would, yes. By the way, you said that twice now that I've been doing this a while. I'm starting to get a complex role. Well, I'm just so happy I found someone that's been doing it as long as me and maybe a little bit less. But, yeah, it's wonderful.

I've been doing this for about 28 years. So, and I joke with people, I had a full head of hair when I started. And I didn't have gray hair. I didn't have a gray beard when I started. Well, you know that that's supposed to mean wisdom. Well, I don't know if that counts if it's on your chin. Here's something. Yeah, I'm not even going to touch that.

Yeah, so what I alluded to the moment ago about coaches, Lion Factor coaching is something that I have been working on for about four years. And it is specifically and only for coaches. It's an entire system. And then I get to work, the privilege of working with these groups of coaches. You see, coaching is a really interesting business. If you say I'm a good sales coach, that's amazing. but if the clients you work with are good at sales and don't understand marketing, you have a problem.

If you have somebody who's good at marketing and they can attract those people to your door, so marketing attracts them or brings them to your door, sales invites them in. And if you don't have both of those, you're in deep trouble. And this is where we tend to get, you know, into a little bit of hot water. We say there's a hundred different modalities or more. I'm a mindset coach. I'm a personal development coach. I'm a marketing.

I'm a business and all these different. And listen, there's lots of good ones, but I'm going to tell you this right now. It doesn't matter which one you pick. You can be that narrow. I'm not talking about you can niche down or niche down depending on how you want to pronounce it, but the reality of it is coaching needs, and this is why I believe I've been as successful as I have for so long. Coaching is a holistic process.

So when we coach, we tackle all of it. We're going to talk about mindset and sales and marketing and the finances and all of these different modalities because guess what? Everything starts here. but the reality is we have to understand marketing and how it works and how we're going to utilize it. Sales. We have to understand sales and be good at sales, right? And by the way, selling coaching is unlike selling anything else because it's not tangible.

So all of these things playing line factor coaching is the entire system. If you follow it and you work with us, you'll succeed. That's the bottom line. Everything's there from the questions, the conversations, the assignments, the worksheets, everything. If you want to be a coach and successful, this is where you look and what you do. Why? Because the casualty rate of coaches that do it on their own is about 98%. Not good.

If not higher. How can our listeners find out more about you and that program and the other things that you have going on, Sean? So our main website, I've been around forever, is change your results.com. change your results.com. And if you go to linefactorcoaching.com, you can find out more and send in an inquiry and have a conversation with us and reference this

show and I'll even hop on the call with you. Wow. Well, there you go. You heard it here, folks. Lyingfactorcoaching.com and or change your results.com. I didn't know about the second, but change your results is fascinating. Lots of interesting information there.

Plenty of testimonials. I'll also check out linevactorcoaching.com, and I encourage our listeners to do the same as well. Sean, any final thoughts, words of wisdom? I feel like I've really received a college education here in the short time that we've had. Parting words or thoughts for us. Yeah, I like to leave a little what I used to call when I did a show many years ago, a golden nugget. You have an opportunity to take advantage or something, and the decision really is yours. And if you remember what I said a few minutes ago, the number one thing I said, your life's predicated in decisions you make.

I encourage you to take all the information that Ralph and I discussed here today and apply it in your life today. Tomorrow is not the day to do it. It's today. And if you start taking those steps that we have outlined and talked about your today, even at a high level, you'll see changes. What you do today impacts what happens tomorrow next week, next month, next year, and so on. Start with that today. It's not about taking action. it's about executing on those predetermined steps.

And reach out to us, change results.com or line fact, and we talked about that already. Love it. Sean Shuchuk, thank you so much for sharing your time and your wisdom with us on Rebelpreneur Radio. I really appreciate it. Thanks for being. You've been listening to Rebelpreneur Radio with Ralph Brogden. Download the show notes and much more at Rebelpreneur.com.