Business Innovators Radio - Unleashing Radiant Confidence: Nicole Genet’s Journey to Skincare Success

Episode Date: December 8, 2023

In this episode of Vegas Business Spotlight, host Tim Knifton interviews Nicole Genet, the owner of Ideal Age Aesthetics, a results-driven skincare business in Las Vegas. Nicole shares her remarkable journey from leaving her corporate job to pursuing her passion for skincare. She emphasizes the importance of clear and healthy skin as it leaves a lasting first impression and boosts confidence. Nicole also discusses how she leverages the diverse industries and networking opportunities in Las Vegas to grow her clientele and establish meaningful connections. Despite facing challenges along the way, Nicole’s determination and positive attitude keep her moving forward. She offers valuable advice to aspiring entrepreneurs, highlighting the significance of putting yourself out there, networking, and never giving up on your dreams. Nicole’s vision for the future includes exponential growth and building lasting relationships with her clients.Listeners will be inspired by Nicole’s enthusiasm and commitment to helping people shine from the inside out. Her expertise in lymphatic drainage, facial massage, and natural skincare products ensures immediate results that leave clients feeling confident and rejuvenated. Tune in to this episode of Vegas Business Spotlight to gain insights into Nicole Genet’s success story and how she’s making a positive impact on the vibrant world of Las Vegas entrepreneurship.About Nicole GenetNicole Genet is a results-driven aesthetician and the founder of Ideal Age Aesthetics in Las Vegas. With a passion for skincare and a focus on providing services that deliver immediate results, Nicole incorporates lymphatic drainage and facial massage techniques along with natural-based products to help her clients achieve clear and healthy skin. Her dedication to helping her clients shine from the inside out has earned her a loyal following among men, women, and teens in the Las Vegas area. Despite the challenges of starting a new business during the COVID-19 pandemic, Nicole’s determination, positive attitude, and commitment to networking have propelled her towards success. She believes in not giving up and encourages others to pursue their dreams, no matter what obstacles they may face.https://idealageaesthetics.com/About The Show Sponsor:“Vegas Business Spotlight” podcast is proudly sponsored by RSVP Las Vegas, your premier direct mail postcard service in the heart of Las Vegas. With a commitment to delivering outstanding results and effective marketing solutions, RSVP Las Vegas specializes in helping businesses connect with their target audience through direct mail.Visit their website at RSVPLasVegas.com to explore the range of direct mail services they offer. From designing eye-catching postcards to precisely targeting your desired audience, RSVP Las Vegas has your direct mail marketing needs covered. Their team of experts is dedicated to helping your business make a lasting impression and drive results.Whether you’re launching a new marketing campaign, promoting a special offer, or aiming to boost brand awareness, RSVP Las Vegas is your trusted partner in direct mail marketing success. Contact them at [phone], and their knowledgeable team will be ready to assist you.Experience the power of effective direct mail marketing with RSVP Las Vegas. Trust their expertise and enjoy the benefits of reaching your audience directly. Visit their website or give them a call today to start your next successful marketing campaign with RSVP Las Vegas, your premier direct mail postcard service in Las Vegas.Vegas Business Spotlighthttps://businessinnovatorsradio.com/vegas-business-spotlight/Source: https://businessinnovatorsradio.com/unleashing-radiant-confidence-nicole-genets-journey-to-skincare-success

Welcome to Vegas Business Spotlight, the podcast that brings you the brightest minds and success stories from the bustling business scene in and around Las Vegas. Join us as we journey behind the neon lights and uncover the strategies, triumphs, and insights that shape the entrepreneurial landscape of the city of lights. From visionary startups to industry titans, get ready to be inspired by the stories of those who've turned dreams into reality on this iconic stage. And now, your host, Tim Nifton. Hello and welcome to another episode of Vegas Business Spotlight, sponsored by our SVP, Las Vegas. I'm Tim Nifton, your host, and I'm thrilled to have me here with us today as we continue our journey through the vibrant world of Las Vegas entrepreneurship. Before we dive in today's conversation, I want to extend a warm welcome to our featured guests.

Joining us today is Nicole Jeanette with Ideal Age Aesthetics. We're honored to have her on a lot of our time. show today to share her experiences, insight, and wisdom. She has gained over her remarkable journey to success. So without further ado, let's get started. Nicole, welcome to the Vegas Business Spotlight. We're delighted to have you here today. How are you doing?

I'm doing great. Thank you for having me. Well, let's jump right in and start by hearing a bit about your journey and the incredible work you're doing here in Las Vegas. I always like to start off with, you know, that 30-second elevator pitch. you know, why, why Nicole, why are ideal A? Well, I am a results-driven ascetician, and I'd love to do services that show the immediate result when you step off of the table. So I happen to work a lot with lymphatic drainage and massage on the face, as well as really great products that are more natural-based.

Oh, that's wonderful. That's great. So tell me why it's in terrorists. Well, I do have a list of things, but the first for your skin is your impression. Your face is your first impression when people meet you. So, you know, we want to make sure that that matters. The first thing that they notice about you is your clear skin, your shine, you're glowing. Another part that goes along with that is just it's a kind of.

confidence booster when your skin is healthy. You don't hide. You smile. You're out there in the front for the world to see you. So my goal is to make people shine from the inside out. And I like to help that with all of my clients, men, women, and teens. You know, ideal age is a newer business. So do you tell me a little bit about what inspired you to start your own business here? I've always loved skincare. And after COVID, with losing my regular 9 to 5 corporate job, took a little bit of a break, decided to actually follow the passion that I've always had, which is skincare since I was young. I've always loved it.

I've always wanted to do it. And I thought, why not do it now? I really wanted to also have my own business. I wanted to be my own boss, make friends on my own. get those clientele and those friendships built on my own time. And this is, this has just been a wonderful journey and a blessing, actually, that this has all happened the way it has.

And it's brought me to the place where I love. So, I mean, it's, it's definitely a dream come true. Getting started basically from the ground up, has just been, I guess,

building clientele, brand new clientele, getting out. there. So, you know, I've actually attended a couple of meetings and I've joined the chamber and I've met some amazing people, including you, that have really helped put me back out in front where I can meet people so that they know who I am. You know, they can hear my name or they can see my website, but until they actually meet me in person, that's when I really have been growing in my clients. So that's the important thing for me. It's getting out there.

Now, for it's vibrant and unique business landscape, how is being based in the city influence your business strategy to see? Well, I mean, there's enough clients to go around in the city. That's for sure. For me, I think I'm a little more flexible on my time and my days that I'm operating, being that we are a 24-hour town. I do have a couple of my clients that are really grateful that I will take them around 7 o'clock sometimes.

Six o'clock, it just depends. And I think that that kind of sets me apart. But in this city, I think you have to be flexible because there's a lot of people with different schedules. And they all need that same care. Why do you have for those just starting out with their? Well, the best advice given to me was get out there and get yourself in front of people.

Get out of the comfort zone, shake people's hands, hand out your cards. I carry stacks of my business flyers and my cards with me, and I hand them out everywhere I go. I'll just drop them off. And, you know, even if I'm walking through a store, I'll set it on the shelves, you know, just so people can see me. I'll hand them out and I'll make conversations with people. And it's hard. It's hard.

A lot of people are scared and they don't want to do that, but you have to. You have to put yourself out there because most people are very receptive. if you just say hi and you meet them. So building and sustaining a successful business often requires adaptability. Can you tell us a little bit about a time where you had to make major change or pivot in your business model? With ideal age or just in general? That's a tough one. I think patience.

I'm just going to say, you have to be patient. You can't want it all at once. For me, it's, you know, it was a slow go at the beginning. It's starting to pick up now, but I'm not going to give up. I'm going to continue, even though it's, you know, my schedule is not as busy as it. It's going to be in the future. You just have to keep moving forward. You can't give up.

You can't just throw your hands up and walk away. I'm determined to keep moving forward, even if there's weeks where it's slow. You have to, you just have to have a positive attitude. I guess is what I'm saying. Keep moving forward. Achieving a work-life balance can be challenging for business owners. How do you manage your professional and personal life effectively, especially in the city as dynamic? Well, I think being my own boss is definitely helping me with that work-life balance.

But I do put myself under, you know, a schedule, and I do follow that. Again, I'm lucky with this type of a business. I can make my own hours. I can block out the calendar if I'm going out of town for the weekend. And I can open it back up when I'm home. So I think, you know, for me, it's a little bit different, I guess. But you still have to be strict with yourself. So Las Vegas is known for its diverse industries.

Can you share any insights in how you tapped into or leverage this diversity for your residents? Can you repeat that? I'm sorry. Sure. Las Vegas is known for its diverse industries. Can you share any insights into how you tap into or leverage the diversity or your business success? I, let's see. My studio is located right at the base of Anthem. A lot of my clients are a bit older. and, you know, I find that tapping into their needs in specific, you know, for their aging skin has really helped me. But it kind of goes back to the beginning of what I do.

I do results driven. And I'm also, I build your routine and your treatment to who you are. So I had a really nice lady the other day that came in and saw me. She was 86 years old. She looked amazing when she sat up off the table. She listened and had, you know, great response to what I was talking to her about. So diverse-wise, with the elderly clients that I have specifically in the area where I'm located has been wonderful.

So I like to focus more on corrective and preventative. And it's really great because I can hit both of those with the elderly and then with the elderly and then with the up-and-coming young clients as well. As you mentioned earlier, networking is crucial for your business growth. Can you share some tips on building meaningful connections within the Las Vegas business? I think just attending as many of the networking events as you can and don't get boxed into just going to one networking. You have to kind of move around and be amongst different ones. You know, get invited to go to the ones that are not.

within the area that you're specifically in. Be a guest. I mean, that's what I was. And, you know, it gets expensive when you start joining them all, but they're free if you're invited. So, you know, try to just attend all the different ones because there's different people in every single networking event. And they're fun.

They're fun to go to. Well, I joined the chamber, the Henderson Chamber of Commerce, and I'm really enjoying that. I have an event coming up with them. in another week, I believe, a week and a half. And then there's a breakfast coming up through a different, it's through the chamber, but it's a different event. So I'm going to go to that too. And it's an actual breakfast.

So that'll be a lot of fun. But yeah, I really, I like going and meeting everybody. There's always people that aren't there that might show up on the next meeting too. So it's just a really nice way to get yourself out there. Again, for people to see your face and meet you. Shake your hand. So as a successful business summer, I'm sure you have a vision for your future. What are your goals and aspirations for your business?

Well, I'm going to give it a certain amount of time, and I don't like to say it out loud because it's in my head to have a certain amount of clientele per month. So my goal is to just keep rolling and building and keep getting that retention of whoever comes to see me rebooking and then telling their first. friends. And, you know, again, it's just going to grow. In my mind, I just feel like it's kind of a superstitious thing. I don't want to say it out loud, but I intend to grow immensely in the next year. Reflecting on your journey, what's one piece of advice or a mantra that you carry with your business endeavors? I always say don't give up. Just don't give up. Don't. No matter what, Don't let anybody get in your way of what you truly want. Don't let negativity get in the way.

Don't let somebody else's failure be your failure. I feel like a lot of people do back off once they hear somebody saying, well, you know, COVID is here and the economy is terrible and it's a bad time to start this business. I don't believe that. So I just think that you need to stay positive. and if you really want something, you're going to make it happen. It doesn't matter when or, you know, if you don't have the money, there's going to be a way to figure it out. And I think that would be my advice. And I've actually given that advice to a couple of people that are, you know, younger than me.

And they don't want to get started because they're scared. So they've let negativity get in their way. So I just say don't give up. You definitely do. And I, three years, three years ago, I would have never thought I was sitting here today and doing what I'm doing. Yeah, absolutely. Well, this is going to conclude this week's podcast for Vegas Business Spotlights.

Again, thanks, Nicole, for being on. And we'll be in touch with everybody again next week. Thank you. Appreciate it, Tim. Thank you very much. Thank you for joining us on this episode of Vegas Business Spotlight. For more inspiring stories and insights from the Las Vegas business community, be sure to subscribe to our podcast on your favorite platform.

And remember, you can catch new episodes each week at Vegas BusinessSpotlight.com, where we keep the spotlight shining bright on the entrepreneurs who make Las Vegas thrive. And don't forget to like and subscribe. See you next week.