Business Innovators Radio - Unleashing the Power of Direct Mail Advertising: A Conversation with Tim Knifton of RSVP Las Vegas

Starting point is 00:00:01 Welcome to Vegas Business Spotlight, the podcast that brings you the brightest minds and success stories from the bustling business scene in and around Las Vegas. Join us as we journey behind the neon lights and uncover the strategies, triumphs, and insights that shape the entrepreneurial landscape of the city of lights. From visionary startups to industry titans, get ready to be inspired by the stories of those who've turned dreams into reality on this iconic stage. And now, your host, Tim Nifton. And welcome back to another episode of the Vegas Business Spotlight. Today, we've turned the tables. We've turned the tables a little bit. I am actually going to be hosting this episode.

Starting point is 00:00:52 And I am going to be interviewing the usual host of the show. it's its sponsor Mr. Tim Nifton, owner of RSVP Las Vegas. Tim, welcome to your own program today. Thanks, Marka. So the reason why we are doing this is because every now and then we like to actually sit down with the show host and the owner of or sponsor of the podcast. So we can find out a little bit more about what they're doing. Typically, we're interviewing guests, as the name of the show will tell you. These are typically Vegas business professionals, although we do invite an occasional nonprofit.

Starting point is 00:01:38 But RSVP is actually going to be the star of the show today. And Tim Nifton is that representative of RSVP advertising. So hoping to be able to get some information out of you today, Tim. We want to learn a little bit more about what it is that you're actually up to. and exactly, you know, what RSVP does specifically. I know what RSVP does, and I'm very impressed with it, and I think it's an extremely powerful resource for businesses to be able to grow and advertise and market in a very safe, consistent.

Starting point is 00:02:15 And, you know, in a way where you don't have to worry about all the nitty-gritty, scary stuff that you typically would if you were trying to do all that on your own. I know for a fact that RSVP actually takes. the big load, you know, off your back for that. But we'll find out those details. We'll talk to you more about that stuff. So again, Tim, thanks for allowing me to kind of flip the table around here today and talk to you a little bit more about what you guys are doing in Vegas. Yeah, thank you, Marco. Absolutely. So let's start with this. I'm going to ask you the same question that I ask the guests when they come on and when I'm, every now and I do guest host for you. And I like to start off

Starting point is 00:02:54 with, you know, give me your kind of your 30-second elevator pitch, short and sweetened to the point. If you only had a short period of time, how would you describe RSVP advertising and what it is that you do? Absolutely. That's a great question, Marco. So RSVP Las Vegas mails luxury postcard packs to the wealthiest 27% of homeowners, 90,000 households in Las Vegas. And we do that to mail to wealthy officials. fluent consumers that love to spend money. They love the arts. They spend three times more than the average consumer when they go out and buy stuff and their value or quality buyers. So, you know, a lot of places, you know, they sell on price, but you don't get the service and quality of the product. RSVP Las Vegas targets consumers that want quality, value, and service when they buy.

Starting point is 00:03:49 Okay. So there's a, there's a lot of addresses in the Los Angeles. Vegas area. Now, you're not just in Vegas, right? You're kind of also doing some of the Henderson and some of the surrounding areas. Is that correct? Yeah, that's correct. We primarily mailed to the Summerlin area, Spring Valley, Enterprise, and then Henderson and Green Valley. We're hitting all the wealthy subdivisions, Anthem, a Sky, the Summit, you know, all the wealthy subdivisions in Las Vegas Valley. Okay, got you. So, what I was getting at earlier was that there's a lot of addresses in that area in and around Vegas, right?

Starting point is 00:04:31 Some of them are, for lack of a better term, the type of the type of building that, if necessary, could be attached to something and wheeled off. Okay? So that's not the type of neighborhood that RSVP mails to, am I right? That's correct. You guys are very focused on where those postcards show up. And you're not going to waste your time sending stuff to the wrong list. Right.

Starting point is 00:05:00 We target homeowners because homeowners are going to spend more on their house. And they're more likely to be a longer term client and a repeat client, even for larger purchases. And then in addition to that, the average household incomes about 150,000. And then in addition to that, the average house is valued at 681,000. So they want to maintain the value of their house and add home improvement and home services that maintain and improve the value of their house. They're never going to buy on price unless you bring them the best price and the most quality. So to your point earlier, typically this type of person, this type of buyer, they like to, for lack of a better term, keep up with the Joneses a lot of times, right? These are the type of people that that will do room additions, that will do upgrades.

Starting point is 00:05:55 You know, they're not just sitting around and saying, all right, when the air conditioner breaks, that's when I take action on my house. They're actually looking at things and saying, what can we make better here at home? How can I improve my backyard? How can I upgrade or update the kitchen? How can I clear out my garage? How can I make my garage look better? Can I make a, you know, can I have like a man-case?

Starting point is 00:06:19 Can we do a room that's dedicated to the wife, right? And on that note, who between the two, the husband and wife typically receives these cards, who typically is more involved with that type of decision making about, you know, hey, this thing showed up. It's really appealing to me. I like it. I think I want to do this. Is that normally the husband or is that normally the wife?

Starting point is 00:06:41 It's actually normally the wife. 90% of the consumers that open our luxury postcard. packs are female. So there's a couple reasons for that. And that's because, one, they're checking the mail, but they're also making the buying decisions and maintaining the household. So the, the males for whatever reason, aren't the ones checking the mail every day. So, you know, I can't tell you how many times I'm on the phone with clients and advertisers of RSVP. And I'll say, hey, did you get the postcard pack in the mail? It went out two weeks ago. And, you know, what they do. They're like, hey, Han, did we get a postcard pack in the mail? So it happens almost every time.

Starting point is 00:07:27 So honestly, I haven't ran across a client that actually checked his own mail yet. They just know it works because their wife's buying stuff out of the mail. So they asked their wife, hey, did we get the packet? Yeah. Tell me that percentage again. What was it? That was female? 90% 90% 9 out of 10 moaks yeah so she's the one that's really more interested in kind of doing things to maintain or upgrade the home and then let's just be honest right

Starting point is 00:07:58 Papa's job is to really just kind of sign the check right yeah you know maybe there's a final stamp of approval okay fine we can go ahead and do that yeah I need your car I need your debit card okay you know that kind of thing right That sounds like that's a reality within that demographic, right, of the more affluent home, especially there in and around Las Vegas. Yes, that's correct. No question.

Starting point is 00:08:25 Okay. Give me an example, if you would, Tim, of what maybe one or two previous advertisers that have had some real success with RSVP advertising. Can you give me maybe one or two different types of businesses and just, kind of an idea of what they do and maybe what kind of an outcome you you saw that they had with it. Yeah, you know, just out of our last bailing, one example, we have a handyman service. And a lot of the fluent homeowners that were mailing to, they're over 60, 65, 70. You know, they're in their golden years and they're enjoying life.

Starting point is 00:09:07 So they don't want to do the little knick-knacks, you know, they don't want to repair the baseboards. want to replace the light fixture. They don't want to replace the sink. They don't want to, you know, replace the door to their bedroom. So they're going to call handyman service. Our handyman service, we did a mailing three months ago. He's still getting calls almost daily right now, even though we mailed three months ago. Because so many people want just little things done around their house to make their quality of life better. And so they're picking up the phone. They're calling him. He's going out and servicing him. because they don't want to do it themselves.

Starting point is 00:09:45 So he's gotten over 50 calls. He's had over 30 website appointment page visits from our cards. So in addition to that, 60% of the people that receive our cards are going to go online to the website directly and call the number on the site. So he's probably even double what we've been able to track for him. Wow. So he's well over 100 new potential clients that could be anywhere from 500 to, a couple thousand in work on their house.

Starting point is 00:10:16 So he could have easily made, you know, $50 to $100,000 off of just one mailing in revenue for his business. Gosh. Another example of what we have is we actually have a shutter business down in Florida. And they had a new client, their first mailing. It went out. The first day that consumers started getting the postcard pack in Florida, they got a call, $10,000 job.

Starting point is 00:10:42 I've accepted. Nice. That fast. First day. First postcard packets. It's the mail. A lot. Someone opens that up and they buy $10,000 in shutters.

Starting point is 00:10:53 Four days later, same company gets a $50,000 contract. Wow. You know, they made $50,000 their first week and there were still more mailers going out. So it's just incredible how it can turn around a business and help keep the employees busy, you know, help the owner make more money, you know, lower the stress of, hey, where's my next client coming from? Because now he knows every quarter, he's going to get a flood of business that'll help him stay, you know, way in the black for running a successful home improvement company. Absolutely. Now, that may or may not be, you know, the norm or that may or may not

Starting point is 00:11:35 be exactly the same situation, but there's certainly that potential for that. That's, you're aware of what the other RSVP franchises are doing throughout the country, which you just described, that's not completely abnormal. That's, that's something that actually does happen pretty frequently. It may not happen on day one, but that's not pie in the sky scenario that you just described with RSVP, right? I mean, am I right? Absolutely. You know, the average person in a mailer or average advertiser in a mailer will get a roughly 20 calls or 20 website leads off their website. So all they got to do is get in the deck and it's pretty much guaranteed that they're going to start getting leads.

Starting point is 00:12:18 And then it's up to that business to be successful and have the right salesperson answer on the phone as well as the right person following up on those leads. So they get that business. They get that estimate. I got one more great story for you. Please. He had an advertiser. he mailed out in 2021 with us and then stopped mailing.

Starting point is 00:12:38 The following two years, he got 85 leads without sending out another postcard. I like it. 85 leads after stopping for two years. And then he started advertising again with us in August. So it's pretty incredible how long of shelf life these postcards have. People keep them because it's easy. They put it on their fridge and they're like, I'm going to do that. But now's not the time.

Starting point is 00:13:03 So, you know, six months later or a year later, they grab that postcard off the fridge, pick up the phone, and call to get an estimate. Yeah, one of the things that I notice about the card is that they're not, they're not like flimsy. It's not like a magazine type of thing. It's a postcard, right? It's a nice high quality, glossy. It's a high number of stock, right, of the card. And so the way the thing is presented, you know, you're less inclined to just trash it. That's why I think a lot of people say, you know what?

Starting point is 00:13:32 this is important. I'll put it in this drawer. I'll file it or I'll put it on the fridge or what have you, which means that there is real potential there to go back to it at a later time, maybe next season, maybe here at the turn of the year, if not here in the next week or two. Some people have urgent needs. Others are like, you know, we'll do that eventually. But either way, the card itself is definitely lends itself to, you know, more credibility because it looks so nice and it's less inclined to just get trashed. like a lot of these other things that we receive in the mail that just feel, you know, cheaper. They just feel cheaper. It's a lot easier to trash that stuff, right?

Starting point is 00:14:10 So that's one of the things. Tell me a little bit about the quality of those cards that you guys are putting out. Yeah, so we do a full color back and front option for advertisers, and it's 105 pound stock. So it almost feels like a high quality photo. So it's a matte finish UV. UV glaze. So it's pretty incredible. When you pick up a card, it has weight. When you pick up our luxury postcard pack, it's heavy. It's probably the heaviest thing they receive in the mail. So, you know, if they pick it up with a bunch of other stuff, it's following out and they're picking it up

Starting point is 00:14:48 and seeing the advertisers on the front and on the back immediately. And then we always put some amazing offer on the front so that when people get it, they're going to open it because they want to take advantage of the $10,000 sweepstakes or, you know, gift card drawing or whatever big offer we have. Yeah, absolutely. Now, Tim, do you give the advertiser any kind of a guarantee as far as results or anything like that? Is it just, you know, is it kind of wide open? We don't know what's going to do like a billboard or do you give some sort of a guarantee to what, you know, type of a result that they could at minimum receive?

Starting point is 00:15:27 Yeah. Whenever I'm talking with a potential advertiser, I'm always transparent. We have about 40 key categories that we can guarantee they're going to get at least 50 leads from. So as long as they're able to be in one of our key categories, which is home improvement and home services, I can guarantee them at least 50 leads over a year. Gotcha. Most of them are averaging anywhere from 200 to 600 calls from our average. advertising in a year. Jeez. So one of our successful advertisers here, they got 74 calls since our last mailing. That's huge. So with four mailings a year times 75, they're going to average 300 leads that they can close and capitalize on during the year.

Starting point is 00:16:17 And that doesn't include all the leads we're bringing them that we can't track, that went to their website directly because they typed in, you know, the business into Google and then went and called directly. we can really up, you know, people always wonder when they start a business, how am I going to get calls? When is my phone going to ring? We can basically guarantee it for the right industries, whether that's home improvement, home services. If you're in any of those about 40, 45 categories, you're going to be successful. And we can guarantee results over a year, at least 50 leads.

Starting point is 00:16:51 Yeah, so with RSVP advertising, there's a real sweet spot with those home services to the point that you were making at the beginning of our podcast, which is that, you know, you're sending it out to these very specific neighborhoods, to these very specific type of homes. And it's getting in front of the perfect audience, right? Which is, again, typically the wife, she's usually that decision maker when it comes to those type of things. And so you really are kind of laser focus. You're kind of laser targeting that perfect prospect. Part of the problem with, you know, other types of advertising. For example, if you got a billboard on the side of the highway, you know, just wide range. of people that are going to be driving by, you might get lucky to get the right eyeballs on that

Starting point is 00:17:30 thing. A lot of people are not even looking at them. They're focused on traffic, right? If you're on social media, gosh, there's 10 trillion things that are screaming at you on your phone all at once. And so it's hard really to stand out on social media now because the phone's just got so many constant things to pull you away and to distract you and to have you looking at, you know, anything and everything else. With this, this is a proven old school offline marketing method. right direct mail i'm a big fan of it it's it's huge man and it's and it's one of those things that's it's kind of being ignored by a lot of other advertisers because they see it as old school no i just want to be in the digital stuff this is what's fun and cool and sexy and all this kind of

Starting point is 00:18:13 stuff right but ignore direct mail at your own peril because your ad your your competitor may be in that space and there are eyeballs looking at it and most importantly they have their undivided attention on that postcard deck for what 10 minutes, five, 10 minutes, which nowadays for an advertiser is extremely difficult to do to get someone's focus away from their busy life for five to 10 minutes and focus in on your offer. That's enormous, especially when it's, especially when it's something where you got to put the phone to the side and you actually have to go over here and you look at this thing, right? Now, talk to me about the stats because you guys have been doing this for so long.

Starting point is 00:18:57 that you actually know more or less what the stats look like in terms of, like, engagement. Like, what's the percentage of people that are actually opening up that package and pulling out those beautiful, glossy cards and looking and reading at, you know, reading those things compared to just if I got a one one-off postcard in the mail that may or may not actually get in front of it? What is the likelihood that someone's actually getting engaged with that deck? Yeah, I got three stats I want to share with you. The first one is we have an 84% open rate.

Starting point is 00:19:26 We have some tricks we've learned over the 35 years to go from a 1% action rate for a single postcard to an 84% action rate with our postcard deck. And then in addition to that, it's nearly 90% that every person that opens it is going to call at least one postcard in our deck, almost 9 out of 10. Wow. And then I have a third stat that I really love that I want to share with you. Yes. We can pair with a good digital marketing campaign in increased revenue 163%. So we work really well. So basically when people are busy online, they see your ad.

Starting point is 00:20:08 They wanted to do something. But then, you know, a friend's text message pops up and they forget, right? Yeah. They're too busy online. They drive by your billboard on their way to work, but they're listening to the radio. They'll call you in the evening and then they forget again. but you got them with the undivided attention while they're opening their mail, they see your postcard, they see an offer that they want to take advantage of.

Starting point is 00:20:32 That's how you capture all the other marketing is great. That branding online, that telling them the message, telling them why to use you, but we're the direct advertiser that gets them to pick up their phone and call you to get the estimate and actually do the action for the work. So all that other marketing online billboards, radio, TV, that actually helps us and supports us to be 163% more successful when we mail out our postcard with you. Wow, man. That is unbelievable, dude. 35 years. If you were doing the same exact thing for 35 years, I bet you would have it down to a science. And that's exactly what

Starting point is 00:21:15 RSVP has done. Am I right? Absolutely. That is colossal. You brought up a really cool point earlier when I asked you for a couple of examples of the type of businesses that, you know, that are doing well, that you've seen some great results, you had some really detailed stats. You said they got X number of calls. They got X number of website visits. That implies that all that stuff is being tracked somehow. Are you guys actually able to track the phone calls, the website visits and things like that? Absolutely.

Starting point is 00:21:47 So we do call tracking and then we'll put a QR code on each postcard for QR code. tracking. So again, our audience does tend to be a little bit older. So not all of them are using the QR codes. Yeah. But we do track that for all our advertisers. And so when when someone wants to know, hey, what were my results? I can give it to them. And the results are always pretty amazing. That is incredible, man. Yeah. So so let's kind of summarize everything here that we've discussed on, on today's podcast. So today is all about Tim Nifton with RSVP. Adder. advertising of Las Vegas. You're the franchise owner. Your niche, your focus with this particular business is Las Vegas and the surrounding area. You guys are offering a basically turnkey essentially

Starting point is 00:22:35 done for you package where you don't have to worry about coming up with the design. You don't have to worry about, you know, maybe even necessarily the offer. You're going to help with that. You're going to kind of help brainstorm with the business owner to figure out what's a good mouth-watering offer that, you know, you can, the carrots that you can dangle in front of, in front of that prospect, right, to get them to improve and increase the likelihood of them giving you a call. That is part of your consulting or consultative process, right, as far as getting them on board with you. Is that correct?

Starting point is 00:23:10 That, that's right. So we have a professional graphic designer team that designs the cards. They've designed cards for all over the country, so they know already what's working. then I have a design coordinator that liaisons with the business owner. They can actually help them find co-op deals and have manufacturers help pay for their advertising. And then they've been doing this for 33 years. They were around during Yellow Pages, you know, and used to actually work for Yellow Pages to bring in successful ads. So they've been designing and creating these ads that are successful for, you know, 33 years.

Starting point is 00:23:47 So after the design, we go to the printing. We have one of the best printing presses in the nation. They print, collate, package it. And then we buy the mailing list. That's all included as well. And then we package it. We drop it off at the post office. And then the post office delivers it.

Starting point is 00:24:08 We include the postage. And you can get that for as little as a nickel per postcard. If you go to the post office and just buy a stamp, it's 53 cents. And then you've got to go find a printer for your postcard. And they're going to charge you. you know, 25 to 50 cents, depending on how many postcards you're printing. Right. And then in addition to that, then you got to buy a mailing list if you're doing it yourself.

Starting point is 00:24:31 And who knows the quality of this mailing list? We have the best quality and we're able to verify its homeowners. So every once in a while, I'll run across somebody that's tried to do their direct mail and it hasn't worked for them. Yeah. But I can guarantee they're going to get at least 50 leads from our system. So it's just amazing working with those business owners. You know, they come in with an attitude of, you know, I tried that once. It doesn't work.

Starting point is 00:24:56 We're able to coach, consult, and help them create the right postcard for the right audience and get it into hands. So they're getting calls right away. And so, I mean, we have an 86% retention rate for advertisers. You know, almost nobody drops out once they start because we're just so successful. Right. It will significantly impact their business if they're not in the RSVP. advertising postcard deck. That is enormous.

Starting point is 00:25:24 And I actually didn't pick up on that. One of the comments you made was that these are homeowners. So you guys are not sending this list to an apartment complex, right? And do you mean to tell me that if there's a street and there's 10 houses on that street and two of them are renters that they're not going to get the postcard at that house? They don't because the problem we find with renters is they may only rent there for a year. Right. They're not going to repair the fence.

Starting point is 00:25:50 They don't care about the AC unit. That's the homeowner's responsibility, the landlord. And then they're not putting in the pool. They're not installing solar panels. They're only going to be there a year. And then they may be just there in Las Vegas for a year. Do you really want to spend advertising dollars on somebody that's not going to be a long-term resident of Las Vegas? And then they also don't care about the home as much as homeowners.

Starting point is 00:26:16 They don't eat out as often as homeowners. They don't spend as much money. as a homeowner. Wow. Yeah, it's really common for people that to try direct mail and for that to flop. But let me tell you, that's not because direct mail doesn't work. Direct mail is one of, you know, I find direct mail to be almost like a like a vending machine where you're able to put in a dollar and it spits back out $5. Or you put a dollar. Even better for you, Marco. Yeah. Give me a dollar. I'll give you $10 or more. Yeah, right. Exactly. Our average, our average advertisers, getting at least $10 back for every dollar they give us.

Starting point is 00:26:53 So that's what RSVP is, right? When you're the right niche and you're in the right category, one of those 40 plus items that you guys have really narrowed down, you know, there's an extremely high likelihood that this is just going to turn into a big money vending machine for you in your business. The problem may simply be, just make sure you got enough guys that are ready to go fulfill because, you know, most businesses tell me, you know, I'm a business owner as well, and they're telling me that their biggest issue is finding leads.

Starting point is 00:27:22 They need leads. Give me more leads. Give me more leads, right? Well, in this case, we create new problems, which is that I've got, and I got too many leads that I don't even know what to do with here. That is the kind of problem that you should be looking for. That is the problem.

Starting point is 00:27:36 And that's a problem that you can solve. You can get more help and you can bring in some more people. You can turn the volume up on stuff like that. But where you're really dying is when you don't have that lead flow coming in. That's where things start to get extremely. scary, especially with our economy. It's been a little shaky. Yeah. And think about it this way, Marco. Let's say you had, you know, an extra $100,000 in revenue every quarter for your business. Would you be able to hire somebody a better quality and more skills and more responsibility that

Starting point is 00:28:09 won't walk off the job that cares about his job because he's going to have trouble finding another job that pays you as well as him? Heck yeah. You know, what could your business do with 50, 100,000, $400,000 more in revenue a year. You'd be able to hire the right people. You'd be able to attract the right people. People would want to come to your company because you're able to provide the best benefits. That's right. And you'll become a leader, the best of the best in Las Vegas when you partner with RSVP.

Starting point is 00:28:39 Because we can bring you the leads. All you've got to do is run your business and hire the right people. Tim, this is huge. I mean, this is really something that business owners that are the right fit for this should not be sleeping on. Again, this is a tremendous opportunity. It's something that has an extremely high likelihood of working, which is very difficult to say for any form of marketing or advertising that's out there. Everything you do is a roll of the dice, right, as business owner, everything we do is a gamble. Some things were able to get a return on immediately.

Starting point is 00:29:17 Some take a little bit longer. But again, you guys, RSVP has been doing this so long that they figured out the system. They figured out the process that actually works. And again, a lot of people, if you've tried direct mail in the past, you need to give this another look. Because if you were doing it, you know, on your own or maybe you hired somebody else to do it, I seriously doubt that they had the years of experience and trial and error to figure it out like the way that RSVP has. right and so this is this is a conversation that you need to be having again you need to open your mind a bit you need to have another you know opportunity another consideration and say look maybe we need to

Starting point is 00:29:55 really look at this again or if you've not looked into it it's time to really start looking to into this as you know something that you can try at least at least once again 80 what was it 86 percent renewal? 86% renewal of our advertisers. 86%. So the odds are heavily in your favor of this working so well that you're going to want to continue to stay on, right? And in my opinion, I think that's a pretty good gamble.

Starting point is 00:30:21 I think 86% is a really, really good, you know, the odds are, you're in Vegas, right? It's all about the odds and statistics. Everything we do as business owners is like, it's like Vegas. It's a roll of the dice. Like I was saying, it's, you know, we're. We're taking risks here left and right and trying different things. But what we look for are things that tend to have a proven record of, you know, working, working well and a lower chance at failing, right? And that's all we can do.

Starting point is 00:30:53 So we encourage business owners, first and foremost, have an open mind. Second of all, be willing to try things. You know, when you commit to an entry level thing with RSVP, what are we looking at commitment-wise as far as, is it a, Two-month process, is it a three-month process to figure out if it's going to work or not? What do you usually see? You know, we always recommend somebody sticks around for at least a full year. Okay. They get the best results.

Starting point is 00:31:19 Now, all of our advertisers, they get leads right away. Sure. But the second mailing, they get even more leads. It'll improve about 20%. The third mailing, they'll get even more leads. And then when they're here with us, you know, let's say a decade, you know, they can count on the leads and then they're they're upwards of you know hundreds and hundreds of leads of year. Sure.

Starting point is 00:31:42 We've had advertisers get over a thousand calls a year from RSVP postcards because it's not that they did it once. They did it consistently over time. Yeah. Year after year, they built the reputation. They did a great job. And then every time that client gets the postcard, they pick it up and they call the phone and it's repeat business for that business owner.

Starting point is 00:32:03 Jeez, man. I would encourage anybody interested in it. RSVP. A lot of other advertisers, they may allow 10, 15 of the same company in the same advertisement packet or a magazine. We don't allow that. We have limited exclusivity. So we only allow two companies per business category to advertise in our deck. So if they are interested, we do sell out regularly. I have a couple categories already sold out so we can't even accept them. So they need to contact me right away if they want to get in on this 10x return of their advertising dollars.

Starting point is 00:32:38 That's huge. And I'm glad you brought that up. That was something that was on my mind. By the way, can I go ahead and upgrade or do something to buy out that other slot? Like, I dominate that and make sure if I want to pay a little extra or it may be a lot extra, but it might be worth it. Yeah. Yeah. For certain businesses, we do offer exclusivity.

Starting point is 00:32:58 They will be the only company marketing and the best format, the best media to the wealthy affluent homeowners in Las Vegas. and they'll get every single lead coming in for that category. So we do offer that. That is an additional charge like you mentioned, but it does pay out every time for these advertisers. Yeah, no, absolutely. I'm big on, you know, I want to be the only one that they see.

Starting point is 00:33:22 You know, I want to be exclusive. I don't want my competitor right there staring them in the face, if at all possible. Because that's everywhere we go, that's what's happening. Everything, everything is, you know, you do a Google search, and there's a bunch of people around there. You go on YouTube and there's a bunch of other videos around there, right? It's just everywhere you look, are you driving down the road?

Starting point is 00:33:40 There's that billboard. Well, across the highway on this side is the competitor to that personal injury attorney, right? And so that's happening all over the place. But at least what you're telling me is that with RSVP, there's a chance. Like, I have an opportunity to be the only guy in that deck. And again, I personally think that that is very much worth whatever extra cost, you know, is incurred, especially if there's an 86% chance that I'm going to renew because it works so well. you know, that sounds again like the odds are ever more in my favor to leave off on a very Las Vegas note.

Starting point is 00:34:14 Absolutely. Roll the dice. Absolutely. Thanks so much, Tim, for everything that you shared with us here on your show, on your podcast. You've got a really great podcast. It's still new. We're still just barely getting up and running here. But you've had some amazing guests on so far.

Starting point is 00:34:31 Some people have, you know, shared some really amazing things. I've been honored to be able to co-host a couple of those with you and met some great entrepreneurs and some great nonprofits there in the Las Vegas area. Appreciate that. Barely getting started. You still have a lot of other people that you're going to be getting in front of here in the future and interviewing and giving them exposure as well by coming on in the guest. So we'll kind of close out with that note. If you're watching this and you're listening to this and you're a business owner in the Vegas area, we want to talk to you. We'd like to, you know, have you on the podcast.

Starting point is 00:35:05 as well and we can interview you and kind of put your business on the on the spotlight and give you an opportunity to get some free PR we actually offer almost $700 worth of free PR for any guests that come on your show and that's colossal that's huge and let me tell you right now as you're as your producer tim that is an extremely conservative number that I'm giving it's it really is over a thousand dollars worth of goodies there's no question there's no question about it and so if you're listening to this and you're a Vegas business owner, don't sleep on that. Reach out to Tim and, and, uh, you know, let's schedule and get you on the podcast.

Starting point is 00:35:41 But more importantly than that, Tim, if you're listening to this and you want to, to look into seriously taking action with RSVP, because like, I'm, I'm, I've just had this interview. I'm like, send me a contract, Tim. I'm ready. I'm freaking amazing. Um, but, you know, I don't, if I had a home services type of business, I'm telling you right now, I'd be all over this.

Starting point is 00:36:00 And, um, I will say, I know there's a, there's a national advertiser that does, it's kind of like a door door repairs like garage door repairs and things like that and i know for a fact that that guy has bought postcards in multiple cities across the country why is he doing it's he has a hundred million dollar company that guy 100 million dollar company and it looks to me like RSVP has become like it's just one of those standard expectations for him to advertise for his business so if you want to be up on that caliber with businesses like that, right, our SVP may very well have likely have contributed to this guy getting where he is today because he was smart enough to try it probably in one city and then he realized, holy smokes, man, I need to duplicate this

Starting point is 00:36:49 thing over and over again, right? That's the caliber of businesses that you guys are working with. That's just one example. There are tons of others. And so this is a huge opportunity jump on it, you need to reach out to Tim immediately and you need to lock in one of those two slots or potentially maybe even that one slot if you can buy out the other. And, you know, don't wait anymore, man. 2024 is right around the corner of the time of this recording. We've got a new year coming and it's time to start getting your advertising, your marketing into place. And oh, one more thing.

Starting point is 00:37:24 We're seeing some businesses that are experiencing a little bit of a slowdown. contrary to popular belief, you do not decrease your marketing and advertising budget when that happens. I can't agree with you more. You've got to turn it up. And I think that RSVP is a fantastic way to do that in a very affordable way to do that and to do something again where, okay, look, you know, the economy is contracting. Maybe my business is contracting. If I contract as well on my marketing and advertising, I'm just going to snowball my demise. That's really all I'm going to do. I'm pressing the accelerator to just speed up the process of me shutting down one day.

Starting point is 00:38:06 How do you counteract that? You've got to be really, really smart and strategic about your marketing and your advertising. And with the statistics that you've thrown at us in this interview today, Tim, this sounds like one of the safest and smartest moves you could ever make, especially if you're in one of those 40 categories that you mentioned. So find out if you're one of those 40 by reaching out to Tim. Tim, what is the best way to contact you to talk about this as well as being a guest on the podcast? Yeah, you can go to my website, RSVP, Las Vegas.com, or you can text or call 725-33-866-0. That's awesome. And obviously, this information will be in the show notes. So we syndicate this show all over the place through our platform business innovators radio network.

Starting point is 00:38:55 So you'll be able to find that all over the place. We've got a landing page. what's the website for your for this podcast it's uh vagus business spotlight dot com that's it yep so you can find this one as well as previous episodes and future episodes as well at that URL so make sure you check that out and make sure you like i said you don't waste any more time schedule a call with tim he'll go over this oh i know what it was i got one more thing i got to squeeze in we're over time but i really don't care tim we talked a lot about the experience of rsbp but i i know you and i know you and i know you well and you're a friend of mine. This is not your first rodeo either. You're an experienced

Starting point is 00:39:33 entrepreneur. You're an experienced business owner. You had a multiple seven figure exit with the previous business that you had. You've walked a walk. You talk to talk. And so any consultation time with you is also time very well spent. And you will actually gain a lot of knowledge and a lot of information. I would go so far as to say, just have a short conversation with Tim, man. You'll probably learn something in a short 15, 30 minute call with the guy. And so you're going to, you're going to educate people on all these details of how well all this stuff works. You're going to bring all your knowledge to the table from being a business owner for a long time now. Having had and run several successful businesses in the past, this is your latest venture.

Starting point is 00:40:20 And again, you jumped into something that you knew worked. You didn't jump into something that was like, well, let's just start this from scratch and how it goes, right? So your time will be very well spent talking with Tim, even on a short consultation, just to learn more. So again, call the guy, reach out to him, get a free consultation, and then talk to him about being a guest in the show. Tim, thanks again very much for your time today, buddy. Thank you, Marka.

Starting point is 00:40:45 Absolutely. My pleasure. That does it, guys, for another episode of the Vegas Business Spotlight. We will catch you here next time. Thank you for joining us on this episode of Vegas Business Spotlight. For more inspiring stories and insights from the Las Vegas business community, be sure to subscribe to our podcast on your favorite platform. And remember, you can catch new episodes each week at Vegasbusinessspotlight.com,

Starting point is 00:41:11 where we keep the spotlight shining bright on the entrepreneurs who make Las Vegas thrive. And don't forget to like and subscribe. See you next week.

Business Innovators Radio - Unleashing the Power of Direct Mail Advertising: A Conversation with Tim Knifton of RSVP Las Vegas

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