Business of Speed Podcast - The One with Jeff Dodds, CEO, Formula E

Episode Date: December 10, 2025

In this episode of the Business of Speed, Lali and Vincenzo sit down with Jeff Dodds, the CEO of Formula E, as he approaches his third year leading the electric racing series. Transitioning from a massive career in telecom and media (Virgin Media O2) and automotive (Honda, Volvo), Jeff discusses how Formula E is positioning itself not just as a sport, but as a disruptive entertainment property focused on sustainability and digital growth.From the controversial "noise" of electric cars to the groundbreaking performance of the upcoming Gen 4 vehicle, Jeff offers a candid look at how Formula E plans to become the fastest motorsport in the world and overtake MotoGP in popularity by 2030.Key Topics Discussed:The "Sound of Inefficiency": Jeff debates the lack of noise in EV racing, arguing that the "growl" of a combustion engine is simply 50% energy loss, whereas Formula E cars operate at 95% efficiency.Gen 4 Revolution: A look at the future car which boasts permanent all-wheel drive and is 71% more powerful than the current generation, capable of accelerating 30% faster than a Formula 1 carWomen in the Driver’s Seat: Jeff discusses the systemic financial barriers keeping women out of elite motorsport and predicts that women will be racing alongside men in the Formula E championship within the next two to three years.Gamification & Fanbase: How Formula E uses features like "Attack Mode" and partnerships with content creators to engage a younger, gender-balanced audience (50/50 male-female) differently than legacy sports.Business Strategy: Why Formula E prioritizes broad media reach over exclusive, high-cost rights deals to grow its global audience.Hospitality & Networking: How the "open" paddock culture of Formula E fosters C-Suite networking in a way that differs from the exclusive nature of Formula 1.

hola vincenzo ciao lolly how are you very very good very very good this evening had uh an exciting guest on the show so yeah it's always a good day it's interesting because uh our guest he is ceo of a racing series that i wasn't always into i'll have to admit but in the past i would say maybe five years i've started getting into it and i've been getting more and more into it why don't you tell people who he is yeah jeff dodds the ceo of formula e which again is not like you said typically you know electric powered series isn't something that maybe 10 15 years ago i would have ever been into but the racing is really good the cars have so much technology and they've got even more technology coming in their next i think next season with the

gen 4 car jeff also is quite uh an interesting has quite an interesting path i would say he was in media he worked in he was a marketing director at cali golf honda volvo i mean virgin media so he he kind of went all over the place and i think was he with a tele i think he was also with a he was with a telecom enormous dutch uh telecom uh so he did a little stint in the netherlands and yes i just think it's i don't know to me it's and we talk about it in the pot you actually i believe were the one that asked the question in the in the show like how do you go from media marketing telecom and then all of a sudden you're in a racing series it's like it's just very different and and and i'll say this and then i you know i want to kind of hear the same thing

from you but one thing i found really interesting that he said in response to that was well it was actually this is he almost feels like it's a little easier because he was begging people to cover his companies when he was at his other jobs now he's got as formula e people are begging to cover the series and they want to promote and and um distribute or make content around it so he's like it's it's a completely different ball game but there's so many things that he learned that translated as ceo and you're gonna hear that in in the episode but like what did you find what what stood out to you most i guess i think that i have a soft spot in general for people who are sort of lifelong motorsports fans and i found that out about him that he grew up adoring formula one

that even before he became ceo of formula e he actually attended the new york race as a fan the formula e new york race so i i do like that that he's a legit um motorsport fanatic lifelong and in fact very well respected in the motorsport community so so i i really like to know that that someone's an actual troop i like that the guy who has the big job is an actual lifelong fan that's somehow i like that yeah it means a lot to other motorsport enthusiasts that somebody who's in charge actually is interested in the product that they are pushing out and i think we learned a lot about not only what formula e wants to do their roadmap for the future but you know how they are trying different things because they can they're a challenger brand you know everyone

talks formula one but you've got formula e that is just as technologically heavy engineering heavy they've got a lot of the drivers have pedigree in other series some of them even have pedigree from formula one so it's like there's so much to it to like and and the best part is that most of the i think all of the races are in cities city circuits yeah the miami race this year is like in the miami autodrome which is kind of purpose-built kind of street track so it's like it's really cool destination friendly type racing which is you know a lot of people are are into that we talked to when we talked to yarno we asked him why are we seeing more street circuits and he said it he was like because cities it's it's a no-brainer to have a spectacle come to your city and so here's

formula e that does exactly that yeah i am excited for people to listen to this interview to get to know more about formula e from the guy who's running the show and really he's very insightful i don't want to give away too much i just want people to enjoy the insights and the points he makes are all fantastic so i hope you guys enjoy welcome to the business of speed podcast jeff dodds today we have the ceo of formula e um jeff is almost at his two-year anniversary i believe for his ceo lady three i'm coming up for three three okay in january right you'll be it'll be three years yeah three beginning of next year so you have a career that spans it's very diverse career you've been in telecom and marketing global brand leadership you've been at volvo

Honda we have that in common I worked on the Honda account in Canada actually and now you've sort of stepped into really a behemoth that is running a world global motorsport series tell us a little bit of of the steps that lead sort of more of a marketing guy to become a CEO of such a mammoth enterprise so I thank you for having me by the way lovely to be here I basically just say I've had two different careers. I've had one in automotive and one in media and telecoms. So in automotive, I worked for Volvo, but they were owned by Ford Motor Company. They used to have something called Premier Automotive Group, which was Jaguar, Land Rover, Mercury in the US, Aston Martin, Volvo, Ford. So I was part of that group. and i went from there to honda and of course in honda i had the luxury of being there when they're in every motorsport in the world formula one motor gp world super bikes british super bikes world rallycross touring cars everything in fact i think they even raced lawnmowers when i was there then

from there i obviously transitioned into media and telco um and then i've done the last kind of 10 15 years in media and telco the owner of formula e is liberty global who was also the owner of Virgin Media 02, the media business, the telco that I was looking after. That was how I found myself sitting in this chair looking after this business. But there is a massive crossover between an entertainment media business and a motorsport. Because as much as we talk about the sports, and we'll talk about the sport on this podcast, I'm sure, so much of this job is about growing fan base, digital profile, digital presence, reach, creating moments of entertainment. it's as much an entertainment property as it is a sport and the only thing i would correct you on

is is the jobs i've been in previously if you look at the size and scale of those businesses from a revenue and a number of employees point of view they are massive compared to little old formula e but when you say behemoth i think what's different of course is that the the level of interest and media that surrounds a sport is vast so you know i could be running a you know multi-billion dollar business at Virgin Media O2 with I think under my direct watch about 11 to 12,000 employees but the level of interest in that will be tiny by comparison to the level of interest in running a motorsport so anything I say anything I do in this job people want to write about whereas I was trying to desperately get people to write about me when I was running

a telecoms business. Jeff, so I'm curious to know, how much did you know about Formula E? Were you a fan? Are you a Formula One fan, an IndyCar fan? Are you a racer, a racing fan? So I'd been around racing ever since I was at Honda. So when I was at Honda, obviously, I was fully kind of immersed and embedded in all the series we had. So independently of this job, I was already watching with huge passion, Formula One, MotoGP, Superbikes, pretty much anything that involved engines motors i'm interested in watching my now 17 year old son's the same so it was something we watched together so we will still sit down uh maybe not this weekend because i'm here but we'd still sit down and watch a formula one from quali practice right the way through to the

race so i'm pretty good on motorsport and on formula e again independent of me joining this company i'd already been with my son to new york city to watch the brooklyn race in a previous season so yeah so i i had a as always an outdoors looking in perspective but i already had a pretty good view of the business jeff you'd mentioned your leadership style you like to set the vision so i'm going to ask you about your vision for this championship if you had to maybe in a sentence or two what would it be well so we're kind of a we have a trifecta vincenzo because we're not just a motor racing sport we're also trying to accelerate the transition towards electric vehicles and we're also the most sustainable sport in the world so we're trying to educate people around the

need for a sustainable approach to business so i guess i could give you three visions because i could touch on each of those elements but i think if we well look so from a sustainability point of view you know we we are net and have been net zero from day zero um we're the first sport in the world that's been accredited on the pathway to to true net zero um and we set a science-based target initiative, which was to reduce our emissions by 45% over a 10-year period from 2020 to 2030. So we have a really clear vision of our own journey for sustainability. I guess what you would add to that is our job is to educate others. So it's to tell that story globally so that others can understand how they might make changes to their own business model.

on the acceleration towards electrification. When this sport was founded, there were only 300,000 electric vehicles sold in the world that year. This year, there'll be between 15 and 20 million. And by 2030, we hope there'll be 40 million. And our role is to use this sport as a way to educate people of the zero compromise move between combustion engine cars into electric vehicles. So we have a clear vision for that. And the sport itself, look, over the next three or four years my vision is that formula e cars will be faster in all regards than a formula one car so they'll be the fastest cars in in elite motorsport we already accelerate 30 faster than a formula one car but our lap times will be slightly slower so we want to be the

fastest motorsport in the world and by 2030 we want to be the second biggest motorsport in the world overtaking motor tp to just be sitting behind formula one so we have a really ambitious I think vision for what this sport can become over the next four to five years what's what have you found is working so far to engage because you you do have a younger more more sort of digitally savvy audience what do you think it really working to grow that fan base what are you sort of pivoting away because you've realized it's not netting you the results you want yeah great look great question I would say um treating because we're smaller and we're younger and we don't have the same legacy. So Formula One is 75 years old, which means they're also protecting

a position they've acquired over 75 years. So they have a fan base, a very large, loyal fan base, which means they perhaps don't have the same flexibility and permission to try new things. Whereas when you're 11 years old, you can try new formats. You can try to gamify the business more. You can work with content creators in a slightly different way. So last year, we did a separate race event called the evo sessions where we put um 11 content creators in our cars to work with our teams to show our product to a different audience we have attack mode in our races which is a little bit like mario kart you know you go through an area of the track that unlocks more power for you allows you to overtake more so these are things we have the permission

to test because our audience is used to growing up in a world where test and learn culture and gamification is part of their existence in a way that maybe a legacy motorsport can't. So I would say the things that are really working for us are acquiring new digital customers. We're 50-50 male-female in our fan base, and we're able to explore new ideas. The things that don't work so well for us is where we try to be something we're not, which is we try to pretend we have a decades-old legacy and try to behave like a traditional sport. Our fans want us to be different, to be more disruptive,

to be more challenging in the way that we work. So when we go down that path, we get much more love for it. So you mentioned a few different things that you're doing. Are you also looking at maybe different streaming partnerships, direct-to-consumer? Are you really focused on that cord-cutting Gen Z demographic? I mean, there's most traditional sports struggle right now to reach that demographic. I think it's exactly the right question. So, again, because we're not so old and established, we're not also reliant on, you know, hundreds of millions in media rights coming into us through specific media partners.

So what we're really interested in is reach. So we're interested in taking our product and putting it in front of as many people as possible. so that means we can work with digital partners like youtube to do that we can work with global streaming partners we're with amazon prime video today we can work with the biggest free-to-air operators in every market individually we get to kind of flex our muscle and try different approaches to media what we don't have to do is say we have one global exclusive media partner paying us a lot of money so we restrict our growth and outreach by just focusing on that so we have more flexibility sorry it sounds like someone's practicing their drumming in the room next to me

i hope you can't hear that but a little bit but it adds some rhythm to what you're saying okay we're in we're in sand we can't hear the car and so let's talk a little bit about let's talk a little bit about formula we're sort of in the in the last year of the of the gen 3 evo car so there's been a lot of um nice noise to use a word that doesn't apply to your cars actually I'm going to talk about noise in a minute because I'm going to give you a perspective on it which might be a little different to what you might pick up from other people

but you ask your question first then I'll talk about noise in the car maybe it applies what you want to say applies to the Gen 4 car tell us about that Gen 4 car that's coming for not the season that just came this weekend but the following season because there's a lot of hype

and that car looks very very tasty so tell us about it the good thing about this season is it's the last season of Gen 3 but that what that means is the teams and the manufacturers have probably eked out maximum potential of that car which means at the end of a generation you expect the tightest possible racing season you can get so this season should be you know razor thin in terms of the the gaps between the different teams so i think we'll see a lot of different teams competing this year a lot

of drivers competing this year multiple multiple different winners of the championship and i'm pretty sure it will come down to the very end of the season before we crown a winner. So I think the good thing is we'll see an exciting season. I guess one of the amazing things about this season is we've already announced what Gen 4 will be. So we're closing out Gen 3 with a car that will be 71% more powerful than the current car. So it goes from max power of 350 kilowatts to 600 kilowatts on the new car. The car has a bigger presence. It's a much bigger car, physically much bigger it has permanent all-wheel drive we introduce power steering for the first time which is very important as we talk about maybe our ambition for women drivers which maybe i'll

talk about a bit later the lap times will come crashing down so you'll probably take nine to ten seconds off of a typical lap time at one of our venues with a gem four car so this is a kind of it's an inflection point for the series it's a game-changing piece of technology for the series. Being 71% more powerful does mean the car will be noisier in effect because just simply the interaction between the tire and the car and the circuit is going to create more noise at that speed. But the point I was going to make on noise is this. And by the way, I should say I'm a big Formula One fan, right? So I'm a NASCAR fan, so I love listening to these cars. But then again, I grew up with these cars. But the most efficient combustion engine in the world

is the Formula One car. And that car runs between 40% and 50% efficiency. So what that means for your listeners is half of the energy created through the process of combustion moves the car. The other half is lost into the atmosphere through inefficiency. And that's what you hear. You hear that enormous growl and rumble is the sound of inefficiency. Our cars operate in excess of 95% efficiency. So 95% of the power that's created moves the car. There's 5% of, or around even less than really, but less than 5% of loss into the atmosphere. So what you hear is like a jet fighter, or you hear like Kylo Ren's jet fighter out of Star Wars. That's what you hear because it's the sound of the future. It's the sound of absolute efficiency. So when people say

to me can't you make it noisier i'm like well why would i want to make the most efficient sport in the world with cutting edge technology sound like technology is 130 years old because the combustion engine is 130 years old why would i try and make my amazingly efficient pieces of technology and innovation sound like historic cars but i think this is a it's a generational thing so i have a 17 year old son and a 14 year old son my 17 year old just starting his driving lessons now if anybody lives near the ascot area of the united kingdom can i suggest you don't go out on the roads on a saturday afternoon why would i my sons are going to drive cars that are either hybrid electric or electric cars that's what that's what a car is going to sound like for them this is just

a matter of time it's a generational thing before people associate fast with this kind of jet fighter electronic sound they don't have to think noisy equals fast okay i love that because you mentioned your kids are going to be driving electric a lot of automakers have softened their roadmaps for 100 electric does that change anything for you guys because does it threaten the core value proposition you have i don't think so look i think clearly i'd prefer it didn't happen so i can't lie right i would prefer that countries like the uk which is where i'm based didn't move back their deadline from 2030 to 2035 you know so when you combine internal combustion engine car but look again there's a reality here which is there's a few things that are affecting

that and some of them are political right so it's to do with subsidies it's to do with taxation it's to do it is also to do with a bit about demand as well remember electric vehicles historically have been slightly more expensive than combustion vehicles because it's new technology and people are paying for the research and development investment in those cars so when we look at the forecast for ev growth even with the slight softening of the of the ambition or the timelines it still looks like by 2030 the number of electric vehicles sold in the world will be double the number today so roughly 40 million sold 30 to 40 million sold by 2030 versus the 15 to 20 million sold today so you know again i think if you look at the trends the macro trends

around electrification, they're still incredibly positive. Maybe people have been slightly more ambitious on the timeframe for the change towards EVs, but I think it's an inevitability. You look at the level of infrastructure, you look at battery technology and development of battery technology, you look at the increasing range of electric vehicles. You buy new electric vehicles today, the range is around 500 miles in some of these new electric vehicles being being launched today. So I think a lot of the hurdles that have concerned people in switching are disappearing pretty rapidly. That's true. I want to go back to something you said a little bit earlier about the new car, because you said it's going to be longer, it's going to be a bigger

car, and it's going to be fast. So how do you balance that? Because you guys, for the people who don't know, and I'm hoping we're going to, Vincenzo and I are very passionate about Formula so we do want to thank you well we really do so one of the beautiful things about formula e that that we adore is that you're in cities so how do you balance a bigger faster car racing in downtown shanghai yeah so so the majority of the the tracks we race on today the good news is with the exception of maybe one or two all of the tracks we race on today can safely and excitingly accommodate the gem four car so i'm here in the samba drone in san paulo which is obviously in the city center of san paulo it's a street race but it's a race circuit that's very

fast by the way i think it has our longest single straight of any racetrack the gem four car can happily sit on this racetrack mexico city very happily racing mexico city um even tokyo where it's a street circuit built in the most popular city in the world with a few modifications we can still happily race the gem four car in tokyo so so don't be worried that our dna has to change massively because of this car we we know that we can race it what i think we're going to see though is a a slight emergence of some of what i would call urban tracks where the track is in the city center but it's built as a permanent facility in a city center and that's places like miami hard rock it's places like jeddah where you're right in the middle of a city but it's a permanent

facility that's able to accommodate Formula One races or IndyCar races. So we might find that's a sweet spot, that type of circuit. But don't worry, Lully, we will absolutely still be racing in the city centers because that is part of our USP. That really is. And something we have a lot of sort of fancy C-suite people that listen to our podcast, Jeff. Oh, that's good to hear.

And I do know because a friend of ours personally, Lee Zolman, your director for the America's He, he, he's been on the, on the podcast before, and he talked a lot about the unique hospitality package that you guys offer and the value that it brings. And I do want to, I do want to give you a chance to talk about that because I think that some, so many in the C-suite of these very big companies are so focused on the Formula One package, which is lovely. I'm not saying, I guess yours is a very unique package in hospitality. Let's touch on that for a sec.

yeah so again i've been to two formula one races this year as a as a fan not not not for work i've just been there as a fan so i i know their hospitality package well um and it's lovely really really high quality but i would say it's a it's kind of it's an exclusive environment that's kind of replicated so different different brands or different partners take a small area within their hospitality for their for their fact their prospects or their customers and we have incredible quality entertainment, food, beverage, but ours is more of a networking environment. So over a thousand people not only get to experience the race, the amazing hospitality and entertainment, but they also get to mingle and to interact with other people. And what we

find is a lot of C-suite people are there that have struck up relationships and end up doing business with each other. So we have a lot of our partners and our team's partners that end up doing business with each other because they can interact in a very open space, kind of a community networking space. So it feels super premium, loads of accessibility to the track, to the teams, to the drivers, to us and the FIA who run the scores. But yeah, it's a very welcoming, it's like a family environment. So it does feel like you're one of a thousand people. And as you wander around, you'll find yourself meeting and getting to know new people from other brands and building relationships with people at the end of the weekend that you didn't have coming

in. I love that. I absolutely love that. And I'm glad you touched on that because I do think that that is a little bit different. And even though the F1 value is amazing, I think that you do offer something unique. And before we let you go, we know you're a very busy man. You're in Sao Paulo, just to remind people. You touched on women drivers and Formula E. So I'd be remiss I'd be remiss not to ask about that because I do think like in IndyCar, even without power steering, we've had Catherine Legge, one of your compatriots, we had Sarah Fisher, we had Patrick. So women can handle a car without power steering, but I know that this formula, the Gen 4 car perhaps will be better suited. Tell us about it. Yeah, look, so I guess there's a hypothesis and a thesis that sits behind this.

So if you look at the funnel to motorsport, at the very bottom, the very narrow end of the funnel, are those drivers that get to go on and drive at the world championship level. So under the FIA, there are two single-seater world championships, Formula 1 and Formula E. So I guess you would say the pinnacle of single-seater motorsport. For our friends listening to this in North America, obviously you have IndyCar as well, but governed very differently. It's not under the FIA. At the top of the funnel, you need a license to race cars. any car in competition, 97% of the license holders to race cars are men. And as you go through the funnel, the cost and the investment required by you to be able to proceed from one category to

the next, so from Formula 4 to Formula 3 to Formula 2 and ultimately into Formula 1 or Formula E, this requires a significant investment. So not only would the maths tell you to come out at the hire if you're a man because that's who holds the license but you should you have to come from a privileged background because you have to be able to afford to invest to work your way through the i'll interrupt you isaac hadger i heard an interview on french television yesterday he said it cost his family six million euros to get him to formula one and he's and he said my parents are like a doctor like they're not like super super wealthy so you are correct yeah and look they may not be super wealthy because there are other billionaires involved

in formula one for example that are funding family members or they're funding other people into seats in cars but there is a very small section of global society that could afford to invest six million to support a child through to elite motorsport so we have we have a couple of differences that the first of which is you know our teams are very focused on ensuring the drivers that compete in Formula E are paid. They're paid drivers. So they put their lives on the line. They're at the top of their sport. We want them to be paid for being in the sport, not to be paying for the privilege of being in the sport. That's one thing. We also realized that we have to create opportunities and force opportunities for

other people, particularly women, to bypass the fact that the maths are stacked against them. So every year we do, we've just done our second year in a row. So we have the best women drivers in the world come to our pre-season test, the championship test, and there is a dedicated women's test where the same teams, the same cars allow women to get proper track time and to put themselves in the shop window and showcase their potential to the people ultimately that employ the drivers. My belief is that Formula E is a sport where men and women can compete equally, but there's not really much of an opportunity to test that. So we're now creating the conditions where women get more track time, an opportunity to showcase their potential. And we're seeing it

work because already from last year's test, a number of our teams have contracted women as their development drivers, their test drivers, their sim drivers. I have a really firm belief that over the next two years, we're going to see women racing alongside men at the championship level. And what's really important for me is, of course, the easy thing to do is to say, do you know what, let's just create a separate series for the women. And that happens in almost every sport in the world because let's be honest in many sports men and women can't compete equally on the same playing field no they can't you know on the rugby pitch on the soccer pitch on the basketball court physiology means in many cases it's i'm sure people will disagree in the

comments but in many cases it's difficult for them to compete equally i would say it's impossible and i want to say this is not just a man saying it i'm a woman it is not i grew up show jumping which is an equestrian sport that men and women can compete and motorsport there's very few that women and men can compete just because like you said physiology let's just and we would we would say we think horse racing or horse riding is also another sport where they can as well so our belief is that men and women can compete equally there isn't enough opportunity for women to show their potential and get the opportunity to do that now in five years time maybe we've kept trying to find opportunities and push it and maybe they don't because the clock doesn't lie the stopwatch won't

lie in the end the teams are going to employ the people into their teams who they believe can give them the best chance of winning championships my belief is that will be men and women within the next two to three seasons and we'll create opportunities to test that but in the end the stopwatch won't lie but i'm super excited about it because i'm already seeing i think last year between last year and this year's test the gap between the men's times and the women's times has halved in one year. So I'm just super excited to see where this goes.

Thank you. Jeff, three last very quick questions. If you can answer them as quickly. All right. You mentioned earlier, and I forgot to ask you, but Liberty Global, they invested a lot.

Yep. So now you have this long-term backings on you for you guys. What's that one commercial lever you're pulling this season that's going to turn the stability you have from Liberty Global into an aggressive market share?

As quick as you can. I know it's not one because it never is one, but it's the combination of we continue to grow the calendar every year. So we look to, we're at 16 races this year. We look to be at 22 races by 2030. So we're investing in where we race. We're investing in the entertainment product. So if you come to Miami, what you'll see is not just a motor race, but a full entertainment product. So we continue to invest in the entertainment product.

And at the same time, we're investing in creating a car that's 71% more powerful than the existing car. so it's not i wish it were one because my life would be where they wouldn't need me that's for sure but it's um it's it's multiple things but we have to we have to keep investing in different places my second question is um how do lali and i get to or when do we get to drive in the creator series because yeah we totally have to drive these parts so you just gotta prove two things to me two things prove to me that you're not an insurance liability that's one and the second thing is prove to me that you've got enough profile and reach with enough followership that it's worth me putting you in one of my cars so because you're going to attract a whole load

of new fans it'd be worth it just so i can kick all the boys butts yeah yeah yeah all right and last final question we ask every single guest what their absolute favorite track in the world is regardless of series just what's your absolute favorite music track or racing track okay well let's do both for you since you brought it up music track and racing track i'm a big look i'm a product of the israeli so i'm a product of the kind of original hip-hop era so i'd have i'd probably go with something from notorious big or maybe run the mc or something from that kind of era so that would be okay if i were to track it would be one of those and racing track now look the lovely thing is the cheat for any european is always to say monaco

right monaco circuit because they've been racing on monaco circuit i think for 92 years on that racetrack largely unchanged so much history has unfolded on that race circuit but i'm gonna buck the trend a little bit and say i'm i grew up in the uk and i grew up in kent so most of my formative years where i got to drive cars and race cars and i got to go and watch racing was on the Brands Hatch circuit, which is a historic Formula One circuit in England. Happens to be very, very close to my home. My wife and I have been together for 35 years.

And some of my earliest memories are putting her on the back of a motorbike and us riding to watch motorcycles at Brands Hatch. So that one holds a special place in my heart. You're also the first one to say Brands Hatch. So I'm glad somebody found you. There we go. Jeff, it was an absolute pleasure to have you.

Thank you, folks. I'm really, really happy for people. Yeah, thank you so much. and good luck this weekend and good luck this season and will I see you both in Miami both coming to the race

in Miami we're hoping we'll be in Miami yeah well let's set up maybe we do a different interview from the race live in Miami

I'd love to do that as well let's do it yeah for sure thank you so much take care God bless