Bussin' With The Boys - Erika Nardini

Episode Date: March 16, 2022

Recorded March 8, 2022 | The day this was recorded it was International Women's Day, so it's only right we brought on one of the most influential and successful women in the country, Barstool Sports CEO, Erika Nardini. Start pod (0:00) 18:17 Erika Interview starts Barstool Nashville Bar 23:17 -29:17 The stage of women’s sports (29:17 - 33:30) Pat Mcafee leaving barstool & Athletes podcasting (33;56 - 42:00) Managin a company like barstool (42:54 - 1:02:10) Budweiser Beef & Taylor’s wild Mexico story 1:05:35 - 1:18:00 Working with Dave Portnoy & Growing Barstool (1:20:51 - 1:46:40) Barstool in the metaverse (1:46:45 - end of pod) ----- SHOP: https://store.barstoolsports.com/collections/bussin-with-the-boys FOLLOW THE BOYS Instagram: https://www.instagram.com/bussinwtb Twitter: https://twitter.com/BussinWTB Facebook: https://www.facebook.com/BussinWTB Website: https://www.bussinwtb.com ----- SUPPORT OUR SPONSORS: Chevy: Chevy Silverado - The Strongest, Most Advanced Silverado Ever. Roman: Go to GetRoman.com/BussinBoys now to get $15 off your first order of ED treatment BetterHelp: Go to BETTERHELP.COM/BUSSIN for 10% off your first month Georgia Boot: Head Over To GeorgiaBoot.com and use Code BUSSIN for 20% off Revitalyte: Pick up your Revitalyte Black Label today in-store or online at the Barstool StoreFor more, visit barstool.link/bussinwtbSee omnystudio.com/listener for privacy information.

Hey guys, it's us The Jonas Brothers. I'm Joe. I'm Kevin. And I'm Nick. And guess what? We created our own podcast called, Hey Jonas. We invented a podcast? Well, we didn't invent it.

We just contributed to it. We're the first people to do podcasts. We get to ask other people questions because we're sick and tired of being asked questions. Well, sick and tired is a strong way to put it. But, you know, tired and sick. Listen to Hey Jonas on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Just listen. We don't care where you hear it.

Another podcast from some SNL late-night comedy guy, not quite. Unhumor me with Robert Smygel and Friends. Me and hilarious guests from Bob Odenkirk to David Letterman help make you funnier. This week, my guest, S&L's Mikey Day and head writer, Streeter Seidel, help an a cappella band with their between songs banter. Where does your group perform?

We do some retirement homes. Those people are starving for banter. Listen to humor me with Robert Smigel and Friends on the I-Heart Radio app, Apple Podcasts, or wherever you get your podcast. Your 20s can be so exciting, but they can also be really overwhelming, confusing, and honestly, just kind of lonely. May is Mental Health Awareness Month, and the psychology of your 20s is breaking down the science behind the biggest roadblocks we face. I was six years into my career, the 80-hour weeks, and just the first one in, the last one out, and I ended up burning out.

There was a large chunk of my 20s that I, like, was just so wanting to, like, be out of that phase out of my skin and I just like really regret not living in the present more. You don't need to have everything figured out right now. You just need to understand yourself a little bit better. Listen to the psychology of your 20s on the IHeart radio app, Apple Podcasts, or wherever you get your podcasts. Hello, you beautiful people. Welcome to Bustin with the boys. Before we get started on the number one best sponsor of all time, the ones that really backs the show presented by Bustin with the Boys, we had a couple house cleaning items. A couple epic things going on that my boy Willie C is going to talk to you.

about. It's kind of a big deal. It's kind of a big deal. So once you sit down, buckle up and listen what the boys got to say. I'm going to tease you a little bit, a little bit of blue balls. Show a little net. The boys have been on the road. If you guys are listening to this episode right now on audio, you've probably been listening to the Nebraska episodes we did. But the boys are in the middle of their spring football tour. We hit Nebraska last week. But we're not going to get into that. We're going to talk about the bus and spring football tour. Talk about how you guys need to love, love, and buy some merch and support the boys. Yeah, no question. Downloading, subscribing, all the fun subscribe, unsubscribe, resubscribe. It's a big deal. And listen, if you, we're doing this

right now, right? We're having the rapport back and forth. I'm staring you in your eyes. You're hopefully looking at my eyes, not looking at your phone. Your eyes are up here. I'm really hoping you're listening to the boys. If you like this stuff, keep subscribing, send it to a friend, right? It's like that movie, what's that movie when it's a give back? When you're giving back to people, you help two people, those two people help two people and so on and so forth. It's like network marketing. Yeah. It's a beautiful thing. It's like a sweet pyramid scheme. You know what I'm saying? It's a nice little deal. And Tom Brady just retired so we can doubt. in that a little bit.

But now, before we get in all that, the bullying is going to give you a tremendous ad read on the greatest truck of all time. That truck happens to be the one and only Chevy Silverado. Chevy Silverado is reliable. It's durable. It's beautiful. And it's got something that nobody else has.

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And you think, I got to get this out of my bed, but I really want to be a tough guy right now. So you rip that thing down. Bing, bang, boom. That thing's like little steps. Now you're just walking up like it's an easy day, right? You're taking your four-year-old out. You have the multiflex tailgate that we've been telling you about

with six configurations. That's six. I don't think anybody else has six. And there's also the thing, well, you know, the fob. If you do the fob, that thing comes down, right? and you're saying, hey, hey, everybody does that. Now, with the Fobb, you can also, brings it back up.

It's a two-for-one spesh. This thing is so damn beautiful. It puts everything out the window, dude. You really look at this thing, and you know yourself, this person wakes up, gets to work, gets their on time, works their ass off,

comes home, probably a hell of a dad or mom. First and last out kind of guy. First and last out kind of guy. The Shelby Severado. Sovarado, strong, advanced, dependable, and hardworking. We love you. Can I just,

can I call time out? You're more than welcome to. Buddy, that was the best I've ever seen you read. I'm calm around. I know you kind of like riffed a little bit and stuff like that,

but when you were looking at the points, you didn't break stride. Well, it's an amazing thing when you prepare just a little bit, right? We actually talked about it for five seconds other than, you know, kind of just diving in head first, right into a three-foot pool.

I get nervous all the time. You're back, are we rolling? All right, here we go. I'm kind of sitting here a little. I get nervous. Sometimes you walk into the door and there's already magic happening, right? You got David Blaine-esque shit going on.

People are pulling rabbits out of hats. And I'm like, let's make sure we get this on the bus. But you're right. Sometimes a little preparing is good for the old soul. No, you did good, bro. I appreciate that. That means a lot. Can we, like, let's just, let's start off with this.

Can we talk about how you've turned the page in Nebraska corner? Or maybe just Lincoln in general. Like, we had an awesome. I don't want to go too far into it because it's solely living on you. YouTube. Both audio and video. Now we're doing audio and video. So at first, I don't know if you guys knew this little internal stuff for you. At first, this is just going to live on YouTube.

Correct. Now, to really put it in our faces, maybe you just go look at the audio for a little bit. You like it so much you want to watch it twice. Bing, Bang, Boom. There it is again. How many times am I going to say that Bing, Boom? I don't know. I don't know. When we did the Chevy Reed, instead of saying Bing, bang, boom, you hit the truck three different times. Did I? Yeah, that's a little stupid. Yeah. Listen, we were out late late that night. We were at Berries. A lot of dicks around us, dude. Trying to give a shoties.

Yes, we're at the rail. So I woke up that morning and the word box wasn't working as well as it used to. Yeah. I'm glad we got that done. But to go back to your question, listen, when you think to yourself Nebraska, you think Flyover State.

I'm saying it. You're probably listening as a Nebraska fan right now. It's just a God honest truth. So I didn't know what to expect when we got to Nebraska. And holy shit, you guys did not disappoint. It is unbelievable. The town's epic, the stadiums,

The facilities are top-notch. Truly an amazing university. I've taken back every negative thing I've said about the cornhuskers. Every negative thing I've said. That's huge. It's a big deal. Because you're a competitive motherfucker.

I'm a competitive cat. Whether or not you believe it or not, you'll die on a hill. It's like, I'm digging my heels on the ground. I'm not giving this up. I usually just stick in there. And no matter what, dude. No matter what.

Such an American move. Such an American guy move. Am I right? But we went to Nebraska. And I kind of mentioned Barry's the Rail. If you're a Nebraska fan, you've been Nebraska. Oh yeah, I've been there before.

People were unbelievable. Dude. Unbelievable. Hey, different, different. Different, different. It really was. People were nice to us. The equipment guys here,

I was hoping when we got to Nebraska that maybe they hit the boy up with a jersey, a little 77 with LeWan on the back. And they fucking did, dude. A real one. A real one. And they gave it to me. That was a turning point from my day. I did have a bit of a fucking issue with my breakfast the first morning.

The fact that you took me to Village in, made me want to end this fucking. relationship real quick and they absolutely want to stab you and leave, dude, assault and go. But how much did we laugh? We're keeping it, dude. How much did we laugh though? The best, the best, ha ha, fest we've ever had in our entire lives. Yeah.

As far as Taylor and I's relationship, that was the hardest we've ever laughed at our life. In our life. We were the youngest people in there by 76 years. It was unbelievable. I feel like everyone had three digits in their life. Yeah, give that thing a toss, dude. Look at this. By the way, hey, big clap.

for Blas. What an amazing throw. Holy shit, dude. That was incredible. Guy should have gone pro, but look at this thing. Now, I know this is coming out and... That's a heavy-duty jersey. That's a high-quality, fucking...

You know, in August, September, you're like, this thing hurts a little bit. But that's a legit Nebraska Cornhusker jersey with my name on the back. Now, we're going to Michigan this week. I'm not going to tell them that. Hopefully this clip will make it to him. Maybe you guys can tag you, Mish football in there

because I don't want to go actually. actually ask, I'm praying to God. They treat us as good as Nebraska did. I'm really, it was, it was that, it was that beautiful to me. Within the first two hours of being saying, you're like, hey, guys, I hope you know, you might not be hyping up Michigan too much. It might not be like. Yeah, listen, I was like, I was put insurance policies in the back pocket. It was incredible, dude. I had an amazing time. Michigan is an amazing spot. I got treated great when I was there, but you know, when you leave, you know, maybe the magic's not there from them anymore. I'm really hoping I'm put wrong. I'm really hoping at the end of the day, we come in and they just blow our socks off.

I hope we come home missing socks. That's how bad I want them to fucking do it with us. Hopefully I get a jersey. Like a 51 jersey. That's okay. So that's what I was trying to get to. Sorry, you know how the boy likes to ramble. But I really hope they come out there with a Compton 51 or 53 or 57. Oh yeah, yeah, yeah. I was this year. I follow your career. I'm a huge fan. I'm a huge fan. I'm a huge fan. But without further ado, right? We have Ericron this week. We should probably talk about her. Well, for sure. We'll get into her, but one last thing.

Jumping the gun. You're a jumping guy. I'm an excited boy. It's all good. But the biggest thing we want to get accomplished in Michigan would be that Battle of the Bus question, Battle for the Bus question you asked. Scott Frost did you guys. You know what I'm saying?

Stick me right in the asshole, dude. That's exactly what I want. You did a high IQ, high savvy, high awareness situation. When we were interviewing Scott Frost, it was really an all-time moment. I'm thinking, I got to deliver a little bit for the Nebraska fans like They want to hear Will, ask a couple harder questions, questions that he's been asked and dabbled around, but say some real shit. And to be fair, you did.

Thanks, bro. You did an amazing job doing that. I was kind of scared for you when you did that actually. You were a little nervous. Yeah, I was like, damn. You can go ask him that? Right, right, right, right. But you guys can go listen to that.

Subscribe to it too. Yeah, subscribe, listen, five stars, the whole thing. But Taylor, again, high awareness, asked him, would you put together, if we put together a bus, we got the steer horns on at a big one. And every year Michigan and Nebraska play, we call it the battle for the bus. And phenomenal. Scott sits up in his chair and he's like, what did he say about the AD?

He said, he said, if the AD at Michigan and the head coach at Michigan argue with it. By the way, Michigan, maybe take that as disrespect. He knows exactly who your head coach is, right? Yeah, he gave him a lot of props. He didn't have a problem.

He said, that's the one coach you might not be able to. Yeah, yeah. They got to go watch it on YouTube and audio, but I love how you kind of did that just now. Tees and Cliffing here. You pulled that thing out for a second. They kind of missed it. Yeah.

But yes, absolutely. If the Battle of the Bus, he said if AD and the head coach of Michigan signs off on it, they have no problem doing a trophy game between Nebraska and Michigan. They're in. Dude. That would be the coolest shit that's ever happened to us in our life. Yes, that would be iconic. A battle for the Bus game, it's the Battle for the Bus.

And then they're hoistening up. Stoked on it. Remember, there's trophies out there for anything. What was the Minnesota one, some bucket one? Yeah, it's a brown jug. Please don't disrespect. Sorry, sorry, the Brown Jug. Who's that between?

It's between Minnesota and Michigan. Oh, sorry, sorry. I didn't know Michigan was involved. You're cool. You're cool. You're cool. You're cool. You're cool.

You're cool. Like something over Battle of the Bus? I think that's phenomenal. Yeah. There's actually a bar at Michigan, Ann Arbor, shout out the brown jug. Great place. You just get pictures of B-wall shots

and just take those to the head and then sing Blink 182 songs on a Sunday night. You're going to have a great time there. I think you're really going to enjoy it. I think you're really going to have a great time. Maybe where we put our... Kind of a metro deal right there. It's a little bit like that.

We learned that. Yeah, it's all good. I'm not afraid of myself. No, I think that's a smart move. And if there's a brown jug in Michigan, who doesn't think that there could be like a bus stop in Nebraska? Or both. Yeah, it's got to be both.

The battle of the bus, dude. All right, let's get, let's talk about Eric a little bit because we had on the CEO, Barstall Sports. A little more of a, a little more of a business sit down. Like we've got a CEO on. We're picking her brain. She's kind of asking us questions. I think a couple times Taylor and I are sitting there like, you know,

we're around the, we're around that dude. at Barstool. That dudeette. Yeah, that dudeette who beat out over 70 dudes to get that job of Barstool, who has to deal with in a handle and work with Dave Portnoy on a weekly basis, who has to deal with all the hodgepodge, melting pot of all different beings that is in Barstile sports and handle all the misogyny, all this, that, the other, the Barstool Bros. Well, we learn the Barstool Bros or Suleys or...

Broculture, yeah, because I didn't know that was a bad thing, but apparently they'll get you canceled. That's a tough deal. I don't know if you canceled. on our 96% male. Yeah, more... We're right up that alley, buddy. We're about to get canceled

with the bro culture. Yeah, people say bro culture like it's like... Not everybody. Some people, a lot of people love it. But people say bro culture like it's like a negative thing, right? To me, if you're a bro, like you're one of the boys, right?

Yeah. About the fucking... You're one of the boys, but I think it's like... People, like, listen, I'm gonna... Might throw a little wrench in this thing, but people are pretty specific about what genders are. I'm like more of a generic guy. When I say for the boys,

there's really not a penis on that thing. It goes back. It goes on both sides. As long as your forum. Yeah, your forum. It's like a generic. What's that, dude? Like you said to a man and a woman.

For the boys. It's like, we're just dumb jocks. We were yelling for the boys on our football team one day. Now we're sitting on the bus seven of a podcast, but for the boys means for everybody. We're for everyone, dude. You're for them. Yeah, exactly.

Either form or against them. For them or against us. Yeah. We're for them or against us. One thing, too, that you'll notice about Erica, I'm not going to tell what she said, but Bloss brought up a really good question. And then she kind of put the question back on Bloss.

I thought that was epic. If you guys see it, comments, let us know that you notice that big business savvy move that Erica put on us. Tag us. Tag us in that thing. Because if you find that little nugget,

you might be on your way to becoming a CEO. And speaking of the engagement, we're going to be dealing it a little bit more. The stuff you saw with Taylor and I and the brass scabing a little fun on social media, you guys are fucking hilarious when you guys clap back. The chirps are unbelievable,

do. And play into the chirp. People who bring the negative energy, those are always going to be there and tell me we'll always ask him to do a favor. I just get so excited, dude, about my New Jersey. Something like I needed a rumor or something. No.

We'll always ask those negative nancies to do a favor for us. Yeah. And we'll also let you guys put them in their place as well. But the engagement, the fun that we're having, you guys are fucking hilarious. We have Budweiser C&D on there. What's the, uh... Oh, you don't remember that what?

Budweiser. Budweiser, this beautiful company. Anizer Bush, first off, I want to say, shout out to Anizer Bush. What an outstanding. No free shoutouts. No free shouts. But shout out to,

Yeah, you know what? But it's tough, right? Because it's a C&D. For solo, I'm also individually sponsored by Anizerbush. Weirdful. So it's difficult for me to kind of sit here and play the back and forth, right? I'm not trying to be that guy, but here we are, right? A national beer brand want to say put their name behind the boy.

Yeah. Right? I'm just carrying the car for both of us now. Now, listen, Anizerbush, we love you to death. We love everything you do. Seriously, you guys are in your ivory tower. We love you to death. And we're looking at it, but you're just hoping for a piece of granola.

You know what I'm saying? We throw us a half live turkey leg down. That's all we really want. and we started putting the bus letter out the bus with the boys. You guys were cool with it first because in the original sponsorships we have.

We're just cute little boys doing a podcast. Like, oh, let them do it. There's cute little guys doing a pod. But in the original, like when we first started doing it, the local Anizerbush let us. They sponsored us.

They sponsored us and then let us do it. Yeah. They said that's okay. Now I get it. Business is business. We're booming right now. I don't want to take one from the, the legendary AD.

But A.B. A.B. Yeah, the legendary A.B. The legend is booming right now. and I understand that you guys might want a little piece of that. We would love to have you guys as sponsors. We would love it. I might be sitting here, put my sword down right in front of you.

Shoot if you want, baby, but I'm here with love. Just love. That's all I want to give you right now. So, yes, they send us a C&D. They send us a C&D. The boys need a beer brand on board. We really do. And obviously that one makes total sense.

It does. Oh, yeah, yeah, yeah. We talk about the C&D. There we go. There's the layup. We're going off our own stories. Like, just riffing. Hey, that's what you're here for, Alex.

Good job. talk about Taylor tells an amazing Hey, that's the best part of the episode. Yeah, because it makes no fucking sense, dude. Hey, when Taylor goes, when Taylor does this pitch for the beer brand. Yeah. You guys will hear it.

You guys will know. I'll put my on him on because I'm insecure. Yeah. When he goes on his five-minute-long elevator pitch, fucking comment, have fun with it. I know, dude.

That was all time. Just know what I'm sitting there like, oh shit, where is this going? I didn't know. The dog's going to land that plane anywhere. What was, like, you know, if you guys were, yeah, you're right. You're right.

Well, let him do that. I like that. I like that. But also good news on that is people are talking now. So if Budweiser or Ayanheuser-Busch is watching, there are some conversations happening. We hope it works out for the best. We hope it plays out. Yeah.

If it does, that's fine. But at the same time, we'd love to have you, right? Swords down. Sord down. I put it on the ground. It's pretty disrespectful to my sword. Yeah. But that's life.

Bam-bamp, bam. Let's get into it, though. Subscribe again, guys. We can't tell you how important it is. We've just heard. We just called when. We had a meeting. We had an internal meeting with the boys up our stool.

And we just heard that 70-something percent of our audience isn't even subscribed to us. That's crazy, by the way. You got a lot of listeners. I got a lot of people who tune in. You guys might be sitting there, oh, shit, I haven't done the easy five-second thing to hit to touch my thumb to the screen to subscribe.

Right. All you got to do is subscribe to the boys. And if you're already subscribed, especially on audio, unsubscribe and resubscribe again. That helps the boys out tremendously. And again, 70-something percent of our audience is not subscribed to the boys. Let's start to narrow that gap and let's do this together because, we love you and we're all working together. Yeah.

Daddies have been working real hard, right, to put ourselves through medical school. We're on that pole on a daily basis. We've been working our ass off. Why don't you throw us a couple dollars by just subscribing and resubscribing, right? Subscribe, unsubscribe, resubscribing. And it sounds like a stupid deal, but if you just do that once, guess what? Through the roof. Up the charge.

That's all we want. Yes. Without further ado. We don't need to be real cool. We can be fake cool. That's fine with us. That's fucking fine with us, homie. We'll be fake fucking cool.

Oh, no doubt. I'm sure there'll be an ad that drops first and then we will get into the episode of Eric Nardini, the CEO of Barstool Sports. Let me tell you, boys, it's time for that first ad with Roman. No one's perfect. Even the best baseball players strike out with the bases loaded. The best golfer sometimes three putt with the tournament on the line. So if you feel like you come up a little short in the bedroom sometimes, it's perfectly

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The whole process is straightforward, discrete, getting started is simple. Just go to get roman.com slash bussen and complete an online visit. Take care of your ED without leaving home. Complete an online visit today and connect with a doctor and take care. care of it. Hey, listen, that was the best your boys ever fucking done, dude. So if you don't go to Roman because of that, that's unbelievable. There's a straightforward way to take care of your ED. Get Roman.com slash bussen boys. They're going to take care of you. A lot of people have issues, right? Your boy, there was one time in college, I'll be honest with you. It was a bit of a

situation, right? I looked at her and I said, look, the wheels aren't turned the right way today. So if I had Roman back then, maybe your boy would have took it. It just is what it is, my dude. I had a buddy from high school. I don't want to be that guy. I don't want to call him. I'm not going to say his name. But that piece wasn't working since like 17 years old. Not going to say names.

But it's a bit of a deal. He could use Roman. Get Roman.com slash bus and boys. Enjoy the rest of the show. Taylor has the Pat McAfee crazy stare. Do you know what I mean? Where you're like, what the fuck is going on in that brain? Yeah, 100%.

I was like he kept my neck in about 30 seconds. Because you know he's thinking the entire time. 100%. Once you're like, you'll sit there and talk to me. I'm like, this is going to come out. like eight months. Yeah. When you sit there and talk to him,

he'll eyes will, like, go to the left a little bit. And you know, he's like, he's got a whole, he's done kind of listening to you, but he's thinking about what he's about the same next. I know. Okay, I like that. Well, that's cool. I didn't know that about myself.

It's kind of fun to learn something. No. Think you're intimidating? I think from a physical stature standpoint, absolutely. But then I open my mouth and I sound like I'm six. So it's like, it kind of changes that whole process. Then people play this like limbo. Like, it's kind of like doing one of these, like,

but come on. And you're like, I don't know what to do with this guy. My brain's at a press. There is like a, I think there's a moment of like, yeah, missing link, but he's also like a gentle soul kind of. And then I can get mad randomly. I think that's it. But I bet you have a very long fuse.

Uh, yeah. Yes and no. It really depends. Okay. You have a shot. I'm just listening. I think it really, I really depends on the fuse, like what the category is. Okay.

Oh, okay. In the age of 2022, like the word triggered, like there are a couple things that'll snap the boy off fast. Like what? I don't know if I don't know if I want to. to say out loud. I don't even know if I really, anything that has to do with like money. If someone starts talking about money, I get a, I get tense fast. Okay, fine. Okay. Yeah, that's, let's get a weird deal that people are always trying to take from them. Yeah, because I grew up, I totally get, I grew up. I get that. I grew up not financially

secure. Same. Yeah. And so since I am now financially secure, one of my biggest worry is like, yeah. Yeah. If anybody tries to take this, I'm not to kill somebody. Mine. Right. I'll break your neck. No doubt. No doubt about it. Are you a gentle kid or no. for the most part and then I hit the puberty years and I definitely got more aggressive. Like I had some issues with the law a little bit. Oh, you did? Yeah. With old iPods.

Yeah. I had an assault, theft, battery and robbery in one case. Yeah, there was a whole like a, there was a phase about five years of my life. Yeah, I hit them all, all but murder. And Grand Death Donna. Yeah. So I made it past that. That was a fun phase, I guess.

But, yeah, I think as I just get older, and I have kids now too. So it's like, I ain't fight nobody for no reason. You're like an iron marshmallow. An iron marshmallow. I'll take that. I honestly doesn't even sound like a bad thing to me. It doesn't sound like a bad thing. No, it really doesn't.

Kind of safe. You know what I mean? Kind of nice. Yeah, it does. Like you feel kind of protected, but at the same time, you can have a conversation. Yeah, there's a heart in there for sure. You're dangerous, but you're reeling it in now. Yeah.

What about you? Because you're like a CEO of a big time company. I'm sure there's a lot of intimidation. I'm like a marshmallow that only has iron inside. Got you. I'm the opposite. So you're soft. I seem like real soft and friendly.

And then all of a sudden. Right. Do you agree with that or not? Oh, absolutely. I would agree with that. I mean, you're the CEO of Barstool. You beat it. You got to get a little sideways sometimes for sure working at Barstool.

You beat out how many people? Like 80 dudes? Yeah. White dudes. Yeah. 80 white dudes, which obviously, you know, barstool is known for misogyny and dudes. And dudes. That's going to be my new brand.

That's kind of our thing too. The whole misogyny thing. Yeah. You're like the second woman to ever be on this bus. God. We needed this. That's true for actually. Oliver. I'm like the diversity corner.

Yeah. We're checking a box today. You're going to get a black guy on next. It's a big deal. We have a whole bunch of things. When I was in Vegas, I was in the hot tub. I forget who it was. I want to say it was Timer. Last name, teamer. Shout out Timer. He's like, but he said, you need to have more black people on the bus. Okay. I was like, bro, we got dudes on all the time.

And I start rattling guys off. He's like, yeah, but, you know, recently, I'm just like, I mean, we got to get people to Nashville. It's not like we're not trying to have. We'll have anybody. It's like we're trying to have. Right. You'll talk to anyone that I'll come here. I got you.

Most anyone. Yeah. Well, are you discerning? No. No, we'll talk to it. I was going to play with that for a little bit, but I'm like, yeah, this is also going to be recorded, so I probably don't want to play that game right now. Comes out in 20 years.

Okay. So how much you buy the bus for? This bus was $2,000 cash. Okay. Came with all the stickers. And if you see, like, there's little purple at the top, those were pretty racist. Offensive stickers? Yeah.

Well, I would say, like, past offensive, just strictly racist. Oh, just straight up. Yeah, oh yeah. They were pretty aggressive, pretty fast. So we put about eight into it to do a little soundproofing. Who owned it? Some guy. This place got Wedgwood, Houston, just off Wedgwood.

And in the back of this warehouse, it was like this bus. And we didn't know about it. We were working with this different production company. And they're like, hey, like, we're kind of going through ideas. Like, what are we going to do for a podcast? What's the deal? And these guys brought up the bus. Yeah.

Two pieces. Oh, how terrible the name is that. Two boys in a bus. It was off the two pieces in a pot, but it was two boys in a bus. That sounds like your idea. I don't know. I think it was Taylor's. No.

Hang on, you know what my idea was. You know what my idea. You want to call it the den. I'm like, buddy, what are we doing? Wolves. Were we David Goggins and Joe Rogan? That's not who we are. Yeah, okay.

But Taylor came up with the two boys in a bus. And some gal in Chicago mentioned bus with the boys. One bus. Yeah, it was a play on two girls one cup, not two peas in a pod. I wouldn't even think of, two-piece in a pod without you saying it. That's untrue. You grew up in Missouri and you went to Nebraska.

Yeah, but again, establishing the, I wanted the den and I'd never really deviated until we found like talking about doing the for the boys thing. You should make a bar here called the Den. We actually just talked about making a bar called the bus stop. Yeah. That'd be amazing. You should 100% do that. You know we're opening a bar here, right?

Do you know that? Yeah, I feel like sometimes you guys might keep stuff under the wraps. Oh. Well, I'll tell you about it. Oh, I'll tell the boys. Yeah, we're ready to hear. You guys should be like a huge part of it. We should make like a whole your section in the middle of it.

Anything you see in this podcast is contractually binding. Go ahead. I'm coming. Yeah. When is that opening? It should open. I want to say August. Is that why Dave was wanting to come to Nashville for a little bit?

I don't know. He doesn't understand how cold it is here. Yeah, because he was coming at that time. I thought that was ridiculous. I was in the middle of snowstorm. like that's not going to go. Yeah. And he's talks about, he was on his pot talking about like seasonal depression and stuff.

I'm thinking like, you ain't coming to Nashville and getting some sun. That's a great gambling state for us. Yeah. Because you guys just opened up when in Tennessee? Like a month ago. Yeah. But yeah, I love the idea. Because you guys are looking down.

I was looking at it yesterday. Nashville is all like when you look at downtown Nashville, it's like the Eric, you know, Jason Aldeen, Eric Church, like everybody's got a bar. You guys should have a bar. The boys. I agree. I think it's like a revolving door of bars. What they do here is like they kind of pick and they lease something out for like two years.

And it will be like Jason Aldeen's bar. And then a couple of years from that it will be in Brown's bar. Because it didn't work or it just works. No, everything on Broadway is going to work. If you have a property on Broadway, there's going to be so much foot traffic. There's no way you're not going to make money. I think it's just like trying to keep up with times. And so they're in this phase of like.

So Eric Church is hot right now. Yeah. He's going to have the bar. Right. Eric Church is probably, I mean, he's got to be top five contemporary artists right now. Jason Aldine made a big, big chunk in, like, the tens. I think they're kind of playing to, like, our age group right now. What's hot.

Yeah. Because they got FGL House too, right? FGL House is right around the corner. That's right. So, yeah, I think that's kind of what they do. And then in a couple years, they'll change. Like, old red is a song of whose. Blake Shelton's, yeah.

Are you guys pro Blake Shelton? I don't know if there were a size to pick. Yeah, well, what's the most of the issue? Well, he broke up with Miranda Lambert. Now he's with when to. Well, yeah. So here's the deal with that. I actually think all's fair in love and war, right?

Okay. So he cheated or she cheated? Because I thought. Well, they weren't meant to be. What's that? They just weren't meant to be. Yeah, I know. But Miranda Lambert came with an album right after they broke up, basically insinuating that

she was cheating. Now, I don't know if that's true or not. Okay. And then Blake Shelton came out a bunch of songs about how his heart was broken, blah, blah, and I think, I mean, if I'm going to pick sides, I'm probably going to pick Miranda 's side. That chick is a badass. She is a badass.

I actually love Marina Lambert. She is my favorite women country singer. for sure. Yeah, I mean, I don't know enough about it. But Blake Shelton's way more famous. And very tall. Very tall. Handsome guy. Very. Good looking cat. Yeah, he's got a bubbly personality. He's got a thick head of hair. It's really all you need when you get to that age.

It's kind of what you want. Yeah. You can keep your hair. You're good. Yeah. And have height. I agree. I get in a situation where I think I'm losing it a little bit. What's that? The hair. She's like, if you can keep your hair, you're good. Yeah, she looked right at you too. I guess she knew. But why don't you just use Rogan? I don't know. I feel like. Like, you shouldn't because you're like in the baby age.

Don't do that. Right. I feel like I want to do something. How is it? How is a rogue game that's like not okay to use? It's not great if you're trying to have a baby. Oh, really? Yeah.

That's already done though. Yeah. But we're going to have more. You're both getting kind of old. Yeah. I think about that. Yeah, but that's back in the long game, bro. That's back in like Bible days when you need to have it.

You need to have kids early. People are having kids all the time now at later dates. Are they? Yeah. People are living longer, finding out new stuff. You know, Tailon's dad and my wife. her father has a kid who's three months younger than my oldest child. No way.

Yes. It was a bit of a deal for sure. There's a good point. Yeah, so I'm actually playing into your argument. My wife, her dad. Yeah. His wife. Not his first wife.

No. How old is she? I think she's in her mid-30s, close to 40. Well, then that. She has two kids. No, my wife is 28. Oh, okay. She has two kids.

Wait, the wife of the dad. The dad. It has two kids or three kids, now three kids. And then we got pregnant and then she got pregnant like three months after we got pregnant. Does that tick your wife off or is she cool with that? I don't think so. I mean, it's kind of like this philosophy on this bus. Do what you want.

Yeah, 100%. You know what I'm saying? If you want to have another kid, that's where you're at in your relationship, then go do your thing. Yep. Do your kids all play together? We haven't been up to Canada in like four years. Okay. It's like the COVID stuff.

And then there's a passport deal last year. anyway. We're going up this summer, though. Okay. That's great. Play a little hockey. Because you guys almost got caught over there. Not a big hockey guy.

When you're up there, you kind of got to pretend to play hockey. Like, oh, yeah, I'd do that. But it's like, it's like, just for. You're either a beast or terrible. I would edge on the side of being terrible right now, but I feel like if you'd give me a couple months. Yeah, you could be a beast. Oh, no question about it.

I don't doubt that. I used to play when I was younger. Okay, so you know how to skate. Used to. It sounds like riding a bike. You don't think? I think it kind of. No, I got on the,

skates about five years ago. It's shaking. You're racking because your center of gravity. I was ankle bending. My in-steps were basically touching the... Ryan Whitney. Yeah, it was tough. I was holding the corners. But you play a lot of hockey, yeah?

I used to, yeah. That's your sport. Yeah, I do like hockey. I wanted a new sport. I like hockey. I think it's a great sport. I think it's very violent sport. Yeah.

You've done a lot for women's hockey. I've tried. What progress do you feel like you've made in that whole thing? Because it's not something that I followed very closely. outside of all of the social media stuff that I see, but it seems like you've done a lot of stuff. Women's hockey is really insular. Like, it's actually kind of interesting.

It's a sport that's driven in large part by Canadians. Canadians, by their nature, are more conservative. It's tight. Hockey's tight. So there's still not a women's league. I don't think there's done, like, a huge amount of progress. The problem is, is that, to make women's sports interesting, you have to market it like men's sports.

Like there has to be violence. There has to be drama. There have to be characters. People have to have beef with one another. Like there has to be a storyline that people are interested in and people tend to market female athletes as being perfect. So it's like everybody's great for, you know, it's, it's, the perfection is almost uninteresting.

I think anyway. Yeah, no one's going to watch a sick come on perfection. Nobody's going to. Everything almost goes right. And you want to see the hot mess and the disaster. And it's like, who's the, you know, who's the Dennis Rodman of women's hockey? If you have a Dennis Rodman, then you want to watch. Yeah, that would be interesting to see a woman, Dennis Rodman.

But how do you, so what's the end goal is that that women's sports get paid the same amount as men's sports? Well, I think that's, everybody says that. Like, sure, of course. That's like the goal. That's where all like, into, like, feminist. The goal. Yeah. But you have to, what is it to back it up? Like, what does it take to get paid like men?

Like how many people watch a Titans game, right? Which drives the whole economics of how you guys get paid, how the coaches get paid, how the teams get paid, how the owners make money. Unless people are watching women's sports, the money's never going to flow. And, you know, it's not just going to be women watching women's sports. You have to make women's sports appeal to men. Why do you think people have such a hard time understanding that? I think that they because I think understanding what? You can't just pay.

Yeah, people just pay both sides equal. Right. People will cry out. We need equal this or men get paid this and that and the other. But you zoom out a little bit. I feel like it's not that hard of a concept to understand. It's definitely not a hard concept. But then there's also, and there is injustice in it. Like you look at in the U.S., women's soccer versus men's soccer league. Who gives a shit about men's soccer in the U.S.? Women's soccer is pretty amazing. You guys? Oh, come on. You guys have a game here, I feel like.

Nashville, I see. Nashville, yeah. Shout the boys. All right. Do you watch religiously? Are you like a Premier League guy? If you're going to talk, use your mic. Okay, how much did that cost? Four grand.

That's a lot of money. I thought so. But worth it for the boys. Did you pay for it yourself? I did. Did you go to every game? No. God, no. Why? Because there's too many.

Because they play from like February to November. It's crazy. Okay. Jesus Christ. It's a long season. I didn't realize it. That is one of the positives about playing. football. Yeah, it's tight. It's six months on, six months off. Basically.

Baseball, you have three months. That hockey is similar that way, too. It's just like, God. Hmm. How much is a season ticket? How much does it cost to be a season ticket holder of the Titans, do you think? I don't know. I have absolutely no idea. What? Like $100,000?

No, because to have a box for the season is like $120. Okay. Hmm. So if you have a box, but the thing is, if you get a box at Nissan Stadium, you have first ride refusal to any other tickets. Like if a Jason Aldeen or Miranda Lamber,

anybody that comes and plays there, you can go and sit there and watch that or whatever. Super Slam. WWE is coming in July. If you wanted to go see that, you have first right. You guys? No, I wish I was, though.

Back in the day. It's not hard to get into it. The stone cold days and everything else. I feel like it's... Yeah, I feel like it's just different now. It is. You know what I mean? Plays into more of like a superhero characters.

It's safer than it used to. Right, right, right, right. I feel like getting into it at 30 years old, it would be tough knowing it's fake. Like, I feel like the time for to get inceptioned was when I was six or younger. When you were doing Santa. Yeah. Still am in a way. There's still a piece of hope with Santa.

There's a word for, God, there's a word for this. There's a word for like, there's a word for when you know something isn't true, but you still believe in it anyways. Like for Santa, WW. Yeah, life. Yeah, maybe life could be a bus. In general, yeah, a general thing. WWE, though, McAfee's crushing WW. He's really just doing everything right now.

Yeah, he is. And I don't know if he can talk about it too much. Obviously, anything you don't want to talk about, we won't. But, like, what was that process like with McAfee? Was he... Leaving us? No, no, no. Like, first coming to the bar store.

Yeah. Maccalfe is awesome. It's so funny. I had a call with Twitch yesterday. And the Twitch people are like, you may be aware of Pat McAfee. And I was like... Yeah. But McAfee was just, and Maccfee was like you guys.

He's just a, he's just a huge talent. Like he just, his personality was so big on the field. He was so great at Twitter. He just was. And then, I don't know if you've ever seen him in person at a live show. Like he, his energy is electric. Like he, he brings it in a way that very few people do, really different than a Dave or a big cat. Like his, he projects so much.

so well. So he was a big get for us. I mean, he was one of the first athletes that we, I mean, outside of Whitney, but he was one of the first athletes we had brought on. He was making the transition from, you know, obviously playing to, you know, his media life. I think he learned a lot. We taught him a lot. Yeah, Dave taught him how to bet, right? That was a whole thing for a while. Even in business, too. Business, betting, distribution, how we made, I mean, we built him in office. we hired, you know, we built him a whole world, which, you know, was a really good, we learned a lot, he learned a lot. But when he, when he started doing the, you guys teaching him a bunch of business stuff,

was he like super eager to learn that stuff? Yeah. He like, teach me, teach you, teach me. Aggressive. Yeah. Yeah. Yeah. And looking back on it, if you look at it in hindsight, everything, where you're like,

okay, his whole plan was to do his own thing? Definitely. The whole time. Yeah, for sure. Yeah. And does that make you feel sour at all? No. Yeah.

I mean, it was mutually beneficial for, you know, could it have gone on longer? Yeah. Would I have had him leave differently? Definitely. But did he learn a lot? Did we learn a lot? Did we get a lot of value? He got a lot of value 100%.

Right. And I'm so happy for him. Like, I truly think he's crushing it. Yeah. Well, that Fandle deal is insane. It was unbelievable. But I saw a thing that Dave was talking about that. There was at one point, Fandul could have had Barstool and

Pat McAfee for around similar numbers. Correct. Which is wild. It's insane. I mean, Dave and I had talked to Fandle about $150 million price tag for Barstle, which in hindsight is crazy. Yeah. Blash dumb, but.

Well, it's all dumb. Yeah. This whole concept that you guys are doing that we're doing, we talk about it how incredible it is that people just want to listen to us. But it's the future. I think it's so interesting. Like, yeah, it's so crazy stupid, but then you look at traditional media and you're like, that's worse.

Yeah. No, no doubt. I 100% agree with that. I mean, I stream like YouTube TV or apps, like Netflix. What do you watch? You watch sports? It's mainly for sports. Yeah.

Mainly for sports. And if not, it's usually like background noise. So like, you know, two and a half men. Oh, okay. No, not news. My news is on Twitter. Okay, okay. But two and a half men, family guy.

Okay, like a comedy guy. Yeah. If I'm playing it as background noise. I think. Yeah. Is Missouri Midwest? Yeah. I think Missouri isn't?

Definitely. What do you think it is? I don't know. It's kind of like in the middle. It might just be the mid. Well, some people like to play until you like to be southern and they'll fake their accents. You're kind of in the middle there, aren't you? You've got to pick your own personality.

Right. Right. You love Missouri? Yeah, of course. That's where I grew up. You're going to go back? To live? No.

I don't love it like that. I think I just appreciate where I grew up. Yeah, of course. You know what I mean? Yeah, of course. You grow up in a small town. I go back and you look at it and you're like, I can't believe I fucking. Yeah.

I'm at where I'm at where I'm at now growing up from here. But I think. Half of our audience right now is like, fuck this guy. There's like, you know, there's like 3,000 people in Bonteur. But, yeah, I love Missouri in a way that I appreciate it. You know what I mean? Like, just my upbringing and everything else. Don't you guys think you're similar to the Maccabee thing?

Like, this is tuition for you, I think. Similar in what way? I never paid tuition. What does that mean? I think that it's an education. Like, you're, you know, you get audience from Barstool Sports. You're learning how to publish. video, social, audio.

You're making good money from it. You're learning, you're thinking about how do you build a bigger world around the bus and the brand. Like, I think it's really similar. Yeah, I think it's really similar. I think it'd be, if you were to work with a company like Barstool and not take the time to learn

the ins and outs of how your company works, you're an idiot. You're an idiot. Like, why wouldn't you take advantage of like this crash course on business, which Will has done a much better job than I have? but just watching like I think the whole point is like how do you get to a sustain how do you get your own small business plus in with the boys to a place where it can be a sustainable on its own and I think that if any other company is doing that under an umbrella of something like barstool isn't doing that's like why yeah no I agree that I think that there's very few companies that are as open as we are to that right like that's what makes barstool so special you have done a great job I think you've done an excellent job yeah he's he's he's he's The kids really picked it up. He's pretty great.

Because I say, I've said this a whole bunch of times, especially in the Ryan Whitney podcast too, is like, this bust wouldn't be what it is without him. Like, Will. Make sure that's on the trailer. No, but don't do that. It's on every fucking trailer. I'll just joke.

Yeah. There was like, Will, Will knew his transition was coming and picked the perfect time. It was on it. To get into it and start learning. So I take notes all the time from the boy. But I even think it's true for people who work at Barstle, right?

Like, that's, there's a ton of people at Barstle who don't take advantage of it. Which is wild because it's like the guy, Trent, when we first went in at the first time, big bachelor guy. And he walks in now he's doing the luggage thing. And now he's got 200,000 followers on Twitter. It's like, you can have your own thing now. You can literally make your own tiny business through that.

Like you need to make sure you're doing everything you can. He's just one example. And I mean, all those people in there, you can't just be like the whole goal is not to be a pawn in the grand scheme. It's like, how do you turn yourself into a queen? Yeah, that's right. How do you feel like sometimes I struggle in like when you're on the field and there's stuff you don't want to talk about and there's shit that shouldn't go on the air but you have this. How do you balance the two? Well, it really depends on the person.

Like for me, with football, I just have a general rule of keep everything more vanilla. Like there's no reason for me. I have my own outlet to say what I want. So to the basic media when I go and talk on a weekly basis, it's say the basic things. You know, don't give the other team bulletin board material and move on to Sunday. That's kind of all you really need to do. Here, you like Bill Belichick. Yes.

Yes, to an extent. Obviously, I put a little more flavor in it because that's just who I am. But yeah, I never say anything like, oh, we're going to fuck this team up or this guy's trash. That would just, it's just stupid to do that. When it comes to this, it's like, you can kind of say whatever you want. Like, I have rules. I follow rules that Mike Vrabler, our head coach is kind of put in place. Like, don't talk about injuries.

Don't talk about guys. compare guys, don't talk about scheme, and then kind of speak for yourself, don't speak for anybody else. Those are good rules. Those are his rules as far as like when you go to talk to the media in general on the team.

So I would feel, I figure it's, it's smart for me to do that here too. Teams, you mean like playing schemes? Teams plays what defenses are doing, what we do, what we like to lean on because it's like, why would you give anything up

that another team can look at and be, all right, we play the Titans in October. Yeah, make sure we have that down. So it's not really, it's not very difficult to navigate that part. The part part for me, to navigate is doing this during the season. Yeah, it's tough.

Because, like, on a win, everything is great. People love you. You think it's amazing. You lose. Everyone's like, this fucking guy in this podcast. Yeah. What a piece of shit. In the locker room or outside the locker?

No, I think the locker room, they are, people have become fans. Yeah. When I'm playing football games, guys will come up to me during games, timeouts and be like, hey, get me on the bus. Oh, that's great. Yeah. And I'll give them that. Maybe.

We'll see. You know, kind of shrug them off a little bit. Tell me your, how you interview him. Tell me your best story. Oh, yeah. we had one kid. I actually told him if he made the team because he was undrafted free agent.

I was like, if you made the team, you can come on the pod. And he's a detackle from Michigan State. And he's like, let me get on the bus. Let me on the bus. And I'm like, tell me your best story right now.

Like if he, if you don't have a story, what are you going to come on the bus for then? To do what, sit here and be like, you're here. You've made it on the air. There is camera.

So, yeah, we usually do that on the field too. If there's like a long TV timeout and I'm around a guy. You like, give me with your best story. Yeah, give me your best story right now. And they'll kind of be like, well, you know, I got to take a fucking walk then.

Yeah. There's always why I'm doing this and you're not. Take a scoot, buddy. And then you're like, bam. Yeah. So what did you? This is a podcast for you, not for us, not for me. I wanted to go off the, you were talking about the Mike Raibble, like values that you

kind of brought on the bus. You guys have been talking about doing core values now. Yeah, we're going to listen to Dave and Dave's like, I don't know what the, you know, he hates it, but then he hears him. He's like, yeah, yeah, yeah, I drive with those. Why do you feel like it's been important to bring on core values? you feel like it's being, because you guys have grown how many employees over the last year, like over 70? So when I got to Barstall, 2016, there were 15 of us, I guess.

Like, it was super small. Like, it was like this, not even this big as your space. This is a short bus. It is a short bus. Yeah. Just because Will's on it. Yeah. No question.

How do you always say, it's kick your hands? That stuff. It's, I welcome it. You know what I mean? Do you? I guess so. It's my energy, I guess. On that Whitney podcast.

I spin it at some point. You used to not smile. Really? No, when I first met... Whenever we would take a picture, you do like this. Yeah, if we're talking about photos. Yeah. Not that I didn't laugh my ass off.

Oh, what? You have fake teeth. Erica. What does this happen on every goddamn show? Oh, yeah. Pull them up. No, they don't come out. Oh.

But, yeah, I had like... Somebody knocks them out or they looked out. I had like little chicklets back in the day. I dated a girl in high school that had blood teeth. She had like... Oh, really? Yeah, she like, how it would retain her. It was like holding for.

14th and. Really inappropriate to say about that. Let's hear that in a second. Let's quickly look at this. Get that middle one, fourth one in on the first row. Look at that. Oh.

Look at those things. It totally changed him. It changed him as a person. Were you always dying to do it? Yeah. Yeah. Once I kind of got in the league and was... Good for you.

Yeah, it was always something I kind of wanted to do. And then when I came to Tennessee and I was in like a new place on a new team, you know, a new team. knew me. Yeah, I love it. I ended up getting them. And everybody would try and, like, do the whole, like, hey, it's your stitch, man. Like, it's part of your personality.

You can't change that. No, you can do it. Nobody cares. You do you. But now it's a little different. Yeah. Now you look back at it and you're like, oh, fuck, his mouth was fucked up. But at the time, I...

They were like, that's your character. Yeah, exactly. 100% true, dude. A couple of people would be like, oh, you don't even look that much different. But now that we get kind of removed, there's somebody who doesn't even know I had fake teeth. They're just so white. It's like, oh shit. Yeah, they're outstanding.

They are. Thank you. Thank you, you, guys. Yeah, because you got to think when people do veneers, it's easy to fuck up. Because you could go too white or too big of a tooth in different shapes and sizes. You did a good dentistry. You did a good job.

Now they're doing, like, bling on them. No for shadow, splenew. A little decal on it. I would get a grill if I were you. I would absolutely get a grill. No, for what would grill? For what?

To have? No, you get a grill, you pop it on over the teeth, just so you can have a little something in there. But what's the grill going to be just gold? Yeah. Could be diamonds? could be black. Yeah. I'd do it for a joke, but I wouldn't just get like a grill to be like, oh, I want a fucking grill.

I've always wanted to have a grill to play in a football game because I think a white deal with a grill would be hilarious. You should do that. Yeah, I think I might. I think I might. I need Barstola to throw me about 5 to 10 to 10 K to do it. I appreciate that. Thank you very much. You get a sponsor to be like a Chevy logo.

Keep her on the core value shit. Okay, sorry, core values. She's putting it up like we're on token CEO or not. We're on busting with the boys. All right. This is your show. It's a big show. Okay.

Probably the fastest growing podcast in Barstville history. Maybe. Clearly. Fast as we're going. It's incredible. But core values. So we needed, so we, this year, we have 300 people who work at Barstall sports, which means basically what's happening is there's people who work for people who work for people who are hot.

Like, we're bringing on so many people that even, I used to have every person who worked for Barstable in my phone. I would have their cell phone in my phone. And I would know who they were. And because in the early days, it was, we were. we were always in trouble and there was always something going wrong. So you needed to reach someone at any time anywhere. But when we got so big, you just kind of get disconnected from like, who are we hiring and what are they doing and, you know, how they get here? And what do they know of barstool sports? You know what I mean? And the thing that I get worried about is when we start to look like

other companies. Like the bigger we get, the more we have to work to stay like the pirate ship. When you add a lot of people, you just become like bigger. You're just, you're just, you're just, just become a bigger company. More corporate. And I don't really want to be corporate. I do think we should be really effective. So we have eight values, right? And we rolled the values out because basically we're hiring a lot of people.

We should be firing a lot of people. And we should be hiring and firing people based on those values, right? Like common sense. Boys? No, no, no. I'm just thinking that's we were literally just talking about doing that. I wasn't trying to. About firing people?

J.P. who's going to get fired over here? No, nobody. We were just doing like an exercise last week where we were coming up. People up in the back there hanging out by a thread. We were not going to say here. We're not going to say over. There's a couple of out there.

Learned like putting together core values and then it kind of dictates the longevity of them like being there. I got it from the book traction. Okay. I haven't read that book. Do you need a lot of business books? You strike me as someone to read. I wouldn't say I read a lot. I dabble in a lot of business books.

Okay. All I get to stuff and then I think I have an idea. I start running with the idea. I forget to continue to read the book. And then I got to come back around to it. Okay. So anyway, so we have. values.

Yeah. What are the core A values? Ooh, put her own spot. I love that. Makes sense. That's easy. That's like the Dave Portnoy value. Right.

Well, he doesn't, didn't, he's got more common sense now. Big common sense guy sometimes doesn't use common sense. Right. Okay. I would agree. You know, being common sense guys sometimes doesn't use common sense. Right. That's, that's Dave.

That's one to be the solution, not part of the problem. So as we get bigger, it's easy just to sit around and like rubbernecks on like everything everybody else is doing wrong, but like, what are you doing to fix it? I get very irritated with that. So that's a value. Another value is put the Stoolies first, like put your fan first, whether your fan or your customer is a salesperson or a brand or a Stooley or whatever may be. Like, the difference with us is that we're just so close to the audience that if you're on television, the people at NBC don't really ever think about who's watching this episode of this show. It's a number in a Nielsen rating book, right?

Like you guys are thinking about it because people are chirping you based on whether your guest sucked or they agreed with what you said or they disagree or they think they should be in a different tier or whatever. So keeping your fan first is really important. Like Big Cat's very good about this. Like Big Cat has one of the single highest engagements at Barstle because he talks to us people all the time. he's just always responding he's always talking to them he tweets i want to say in a week on average like something like 200 plus times no shit so there's a good follow product he's great follow he's great follow he's great at twitter but he also is highly engaging because he puts he's always thinking when they do when they do pardon my take it's the AWL like how do they think about

the listener how do they think about the listener so that's value um what other values We interrupt this episode to shout out the boys at Better Help Online Therapy. Look, relationships take work. A lot of us will drop anything to go help someone we care about. We'll go out of our way to treat other people well, but how often do we give ourselves the same treatment? This month Better Help Online Therapy wants to remind you to take care of the most important relationship, the one you have with yourself. Whether it's hitting the gym, making time for your haircut, or even trying therapy, you are your greatest asset. So invest the time and effort into yourself like you do for you.

for other people. I talk about it all the time. My wife and I, we do couples therapy. We absolutely love it. We did it before marriage. We're continuing to do it. And I can't tell you how much better I feel. Sometimes when I'm in there, and the boy will cry. And for sometimes I have no clue why. And sometimes you just need that awareness that kind of zooms you out a little bit. You leave the room, you leave the four walls. The great thing with the better help is they also offer video, phone, even live chat sessions with your therapist. So you don't even have to see anyone on camera if you don't want to. It's much more affordable than in-person therapy, and you can be matched with a therapist in under 48 hours. Give it a try and see why over 2 million people have used BetterHelp online therapy, and this podcast is sponsored by BetterHelp, and our listeners are getting 10% off their first month at BetterHelp.com slash bussen.

That's B-E-T-T-E-R-H-E-L-P-L-P-Busson. Be authentic. So don't be kind of like the Vrabble thing. Like, don't be something you're not. Don't speak to something you don't know. That's an important one. Next one is just diversity of thought. People think that Barstool is so not diverse.

But if you walk around New York, our office in New York, like we got a lot of weird people. We got people who come from all different places. So being open to other people's ideas, as we've grown, we tend to have people who just want to hold things tight. And they're like, we do this because we do it this way. And it's like, well, why the fuck do you do it that way? Is that the best way to do it? people at work, I think, don't like to be challenged.

Like, you're challenged all the time on the field. Like, why do you do that play? That was dumb. You know what I mean? Like, we talked about this when you joined. Like, you guys get a lot of very critical feedback. And it's fast, too. It's literally like, right.

Well, you come off the field. There's no performance review. If you have three and out and then you come off the field, the coaches will be like, have that play. It's like, what are you doing here? Like, this is not your guy. You're not supposed to be doing this technique. It's very quick.

And it's weird for us. Half time. And at half time. And after the game. And after the game and right. Like in the more like you hit. And then you're watching film and I get it all over. And then God forbid you watch it by yourself and you had a bad game.

Yeah. You're just watching that thing on repeat going. It's like I'm done. Right. Just the tears. Fucking just sad. Sad. For the next day you're like, fuck.

So are you guys like that on here? No. We used to be when we first started. We would call each other on the way home from podcast. Like hey, do you think that was good? Like what could we have done different, blah, blah. And we're finding more. finding more of a groove now of just like really enjoying it and not cutting as much stuff.

Okay. We've had a couple pods that we had to cut, what, 30, 45 minutes ago a couple of people. Because you were bad or? We were sloshed. A couple guys get little tips. A couple guys feel, you know. And then also, we like to be like friendly to the person that's on the podcast. So if we had like a, we had a Roman Yosian who's the captain of the Predators.

And we were telling like first time we jerked off stories. Okay. And he told his story. And then he left and called me and it was like, I probably shouldn't have done that. So we just cut it. Yeah, yeah. But it was hilarious.

And so I think through that, it's become, it's just become more fun. Like we sit on here for 45 minutes to an hour. And it's an absolute blast. Oh, it's awesome. That's what it should be. Yeah, I think a lot of the stuff we do is,

comes from outside of like, maybe the actual, like stuff we're saying in the episode. Like, we're always talking, like we're all always kind of like game planning. The way we might word content, the way we might do stuff on YouTube. Yeah. the way we post, being changing up Twitter. So, I mean, a little bit.

But as far as, like, us being on the bus, I mean, I don't think we listen to a whole lot of stuff. I listen to a lot of the clips. And then you'll try and find, like, you know, like watching Big Cat from before him, the way he talks to his audience, you start to figure out like these blueprints that are out there. And it's like, how can I kind of take my unique way of doing it to apply that? Yeah.

So, look, like, I think that's, I think most people don't. like feedback. Oh, you can't hear me. Oh, I don't know. When you turn your head, I get a little like, oh, maybe I need to get that a little closer. What producer you are? What is this? Yeah, that's a weird thing with the real world that I think is, like, difficult.

Real world doesn't like feedback. Like, yeah. Like, if you're criticized, people are like, oh, something's wrong with me on this, on that. It's like, no, dude. Like, you just got to figure the shit out. Like, if you just stop, yeah, if you just stop taking shit personally all the time, you're probably going to be a thousand times better off as a person in general.

That's right. And so that's kind of, even when we started this working with people, and these guys have gotten way better. But the people we originally worked with and stuff like that. And kind of as we got to this core group, it's like, you kind of say something. It's like, hey, you got to be better. And then they get all butt hurt and they're upset. And like the next day, like, hey, you kind of hurt my feelings.

It's like, I'm not trying to hurt your feelings. It's like, we just got to say like, hey, don't do this, do that, whatever it is. And so, I mean, we'll. That's good that you're like that. You know, I think it's probably with you too. Like, you get in a lot of new people into the building. Like there is a time, like I know for me, if somebody might take something the wrong way, like, I know for me, maybe I got to figure out how I can communicate better with them. You know what I mean?

Versus like, okay, I'm trying to tell you X, Y, and Z. And if I'm feeling frustrated telling you it and you're for some reason missing it or not getting it, then I could probably do a better job of explaining it, the way coaches are with us. I'm sure the way you are with people coming in, creating more of a culture and people kind of getting like a miscommunication, right? It goes down through different people. And by the end of it, they're like, well, why wasn't I in the loop on this? It's just like, you know, we're not figuring out how to communicate a little bit better too. And be efficient. Efficiency's got to be tough with 300 employees, though.

And how do you not let things fall hit the cracks? I'm going to my new favorite game. So I go into a meeting right now and I go into the Google meeting and I see how many people are in the meeting. And then I divide the amount of money we make from that brand by the number of people by department. So I'll give you an example. So we had a meeting the other day. We had 29 people on it. 29 people from our fucking company on this meeting.

We do $12,000 in merch revenue from this particular person. And we had like five, four people technically on the invite. There were five. So I divided it by five. But it's like, what are we doing? Like, that's stupid. Like, everyone should run their business like they're a CEO, whether you're running the bus or you're running a brand at Barstool.

you're growing advertising or commerce or like everybody should like we I don't like inertia and I think sometimes when you get to 300 people or you look at you know ESPN or NBC are 10 to you know 15 times that size it's just a lot of people who just float things around all day and it's like that's annoying like why that's you don't want to do that I don't want to do that so you got it from the fat you got it from the fat like why do we have four people why why why why why why why What is either so broken in this group that we needed four people to hear the same thing? Yeah. Like, that's crazy.

So I guess I'd have checks for all those people. Exactly. It's like fifth grade girls soccer. Right. You know what I mean? Or it's just like everybody's clumped on the ball and nobody's passing or receiving or no way's where the goal is. Right. Because you've recently said you need to start killing shit at Barstool.

Definitely. Is that the type of stuff that you're talking about? That. And then we need like, we have a bunch of brands where if you're not, if you're a talent at Barstool sports, and you're not willing to like hoof it on your brand, then why are we, I'll give me an example. Everybody bitches about homepage promotion, right? All day long just complains about homepage promotion.

Or I had a guy, I had a talent, I had a talent last week who, personality, who was like, I need a race, I need a bigger contract, I need a race. I'm doing so much. I was like, all right, let me go look at your Instagram. The last time you promoted merch on your Instagram was, in 2020. It's like March of 2020. So like, no.

Like, we're not doing a race. So it's like, you got to put your money where your mouth is. And then it's also if people, if the best part of Barstool Sports is the freedom. Like, you can do whatever you want. Like, Dave will never block that. I will never block that. We want to enable really smart, funny, creative people to do literally whatever they want. If you don't take advantage of that,

then like we're not going to babysit you. And that's the different, like we're not going to, what we started doing wrong, quite honestly, is we started to like give everybody a crutch. And we started to give everybody a handout and give everybody like a little bit of a leg up, which just condition them to ask for more versus learning how to do it for themselves. And what ways are you giving crutches? Like, oh, hey, let us get you a camera guy. Let us get you another producer.

Let us give you someone to do the social for you. Give them all the tools. all the tools, but then they never had the thing. Yeah. And it's like, if you don't have the thing, then why should you have all the tools? Right. Well, how do you teach them? Right.

How do you go about teaching them now? Well, now it's like, go do it yourself. And if it grows, I mean, you guys are the perfect example of this. You had this before we even came along, right? You knew what you wanted. You had a vision. You knew the dynamic. You knew the vibe you wanted to create.

You knew the things you wanted to talk about. You knew the environment you were going to build. And then you came to us and we're like, hey, help us blow it up. Like, we need a partner. People need to do the same thing now. Like, if you look at all that matters right now is one minute videos on the internet. Period. Full stop.

Long form doesn't really matter. Short form social video is the name of the game, original video. What are the algorithms want? The algorithms want the phone as close to your face as possible. You do not need a producer for that or a cameraman or an editor or a graphic. guy or a social person, like basically the back of the bus. Yeah, those boys. People are sweating right now. Yeah, there's a lot of boys here.

You have a big team. Yeah, I mean, I think with that too, like obviously having a show, I think, like, plays into it. There could be different examples, right? You're building a world. Right, you could be like, if I'm an employee at Barstool, and I'm a talent at Barstool, very much, like the Little Sasses, the Caleb Presley's, like the guys who can sit there and hold their camera and use their phone and just use their phone. But yeah, obviously, you got these guys because we got a, you get an operation going on in a show, yeah. It's a very produced show.

You're building the Busson world. You need to produce that. You also need to complement it with short form one minute videos of your faces. Right. You know what I mean? Or we could probably do a better job. Oh, 100%, especially me. Yeah.

Absolutely. Yeah. I've definitely, you, it's nuanced. You know what I mean? It's a balancing game for me. But I think I've taken it, I've done obviously way more this off season than I probably ever have. I think you're more relaxed than I've ever seen you. Right now?

Yeah. Yeah. Yeah. In general. In now, yeah. Yeah. Oh, yeah. I probably agree with that.

Yeah. Hey, kick me again. I'll fucking boot you out of this month. I was that relaxed. No, I think you're right. Yeah, our iron marshal. Yeah, exactly. That was an example of how I get triggered fast.

Hey, how do we do. Being told with the deal. Yeah. Well, and we were just talking and come back from the Magvie show, like, Man, they just have fun. They get their jokes and they start doing it and feed into it. I mean, it gets mad when we're just trying to do the snaps. No, I definitely am.

This is the most calm I felt probably, oh, last three years have been tough. Yeah. It's been tough for, like, with a PED than an ACL coming back from an ACL. It's just been not fun. Yeah. And so this is a place where I think it's just fun to do. Well, it's your home. It's a...

Yeah, and it's easy in a way, like, it's harder work, but it's easy because it's fun. Yeah. Like, I'm enjoying doing this. And I'm realizing now more than ever that this is like a fun. If life was a game, this is the game I want to play. Yeah, that's right. Yeah. So, I mean, I've definitely been enjoying this.

Was Whitney helpful to you guys on that? What do you mean? Ryan Whitney, like in life after being a pro. He was like the way he came in, did the pod and had to boogie. But when we were talking, that is something I think every athlete thinks about. It's like, what's going to happen after I'm done? And when you first get in the NFL or whatever sport you are, I'm an example of this. just like, oh, I'm, I'm going to play until I die.

I'm going to die on the football field. Yeah. And it's like, you get to your 8 and you're like, fuck. Like, my knees are shot. More than half of it's over now. You know what I'm saying? Like how much more you got in you? What are you going to do?

And I'm super lucky that Will came to me with this three years ago. I was like, let's do a podcast. I'm like, whatever. Now it's like became way bigger than I think we ever expected. And so it's been a cool deal. What do most? I think most, I think a lot of guys jump into real estate for whatever reason.

You guys will jump in real estate. There's a lot of people like, if I have a conversation with something, who were we talking to? I forget who we were talking to, but they were saying, like, players will reach out to them all the time

for media gigs or media help and trying to get into the media world. And you wait until the game's over to try and get into stuff. Yeah, there's a lot of guys to do that. You know, it's very, like, diluted after that, like you become a former player and ex-player. It seems to me, for like lack of a better term

or easiest way to describe it, you seem a little more desperate trying to get into something. Versus striking while the, and taught while you're in it. Yeah. Like Ryan does help out with this. Ryan Whitney, Pat McAfee,

all these guys that we've had on who are successful now outside and off the football field. Because that's, those are guys that I've like looked to for examples and like how do they do it and everything else because three years ago, I thought at that point, I thought that next year would probably be my last year based on the year before. Fortunately, I've been able to do a few more.

I feel like every year's the last year. I know. I know. Right? Until it is, what's crazy. What's crazy is, uh, yesterday I'll tell you who it was after the pod, but yesterday I get a message basically say,

hey, we possibly have a spot if you want to be our fourth linebacker, call the defense and play special teams. Yeah. Talking about, you know, when, you know, I'm responding like, hey, if this is real, like, keep me in the loop. But would I have to show up for training camp? I already know who it was.

Yeah. We'll talk about it after without saying it. But yeah, every year does feel like, and it's just, I don't know, I feel like I'm a lot more comfortable in my chair now. Yeah. Versus you have some insecurities on who you're going to be after not being a football player. Like, there's that party that wants to play football badly or to be seen such a certain way on the football field. And like it's just, you know, you gain awareness and perspective on the situation to where it's like you just find your groove and everything else and you become more relaxed and, like, who you are, I feel like. But yeah, every year.

A few years ago would be like, oh, I'm retiring after this year, I mean, I still pretty much say it, but Charles, my wife was asking me not too long ago. I'm like, you know, I don't want to never say never anymore. Justin Bieber said that. Right, right, right. Because you never want to be so committed to something that you won't take like a better situation, right? Are you bored?

No, not at all. I'm just fixing my mustache. I'm enjoying this conversation. Do you use gel? No, I don't need to use nothing in it. I should. It's just gotten so long. I need to do something about it for sure.

We're going to do an ad read or what? Oh, we used it. We're going to hit the ads after. You want to do that to readout here? No, but I want to talk about Budweiser. Oh. Okay. So do we.

Let's go. And navigate us too, because, you know, we don't want to ever come out. I was on the phone with, who is the Paul who does all of the legal stuff for you guys. He really likes you. And I was sending him the other day. What a podcast for Will. He's just getting a lot of compliments. This is a way different pod than the Ryan Whitney podcast.

This is just like the opposite. Ryan Whitney was like, you suck. Yeah. And I'm such a sheep too. I'm like, you are great. You started. Whitney started it. When he started talking shit, I was like, yeah, you were a piece of shit, Will.

I want to say you started it. What do you mean? You say, hey, you got to get your word count up. Well, yeah, dude, you were like a tweet at that point. We're 30 minutes in. It doesn't matter. You've already talked about this. Sometimes you've got to be a better listener.

Okay. I got to be? No, I'm saying you as in like, I got. So, in general. Budweiser. Yeah, one must be a better listener. That's smart as a technique. This right here?

The, yes. The outline or the numbers? Well, and the numbers, who cares? Whoa, don't say that now. This is my, go back. Yeah, I'm with you. This is my favorite part of the podcast. Oh, really?

It's me knowing where I'm at. Yeah. Well, so how much more time do you have? Well, that doesn't matter. It's when we started. Actually, it's already served its purpose. But this is a, for some reason, I have a weird deal with it. I have to, like, know.

You have to know where we are. Where we are. Okay, I like that. Yeah. I got to know. You're saying you like the outline? I just think it's a smart way to do it. We start getting, that's a great example right there.

You get off the beam path or tells us. Oh, this is important. she asked questions to Taylor and then we start getting a little deviate off the path. I know, we did deviate a path in the beginning that I'm trying to figure out a way to get back to, which I'll figure out that way in a second. Budweiser. Let's go. Outstanding people.

I was going to say navigate the conversation. What I was saying with Paul is I just sent him like six different videos before I could put that one on the internet. Because he's like, you know, don't say, you know, you might want to not want to say this. Or come out of legal, Budweiser. I would, why are you giving a legal person that much control of your life? I don't. It's just personally, I would love to work with Budweiser. Wiser.

So you don't want to sit there and... You're going to tell you why Budwiser is never going to work with you? Because we already fucking do it for him? All day long. But why? Probably their biggest ad spend that they spend $0 on. So then why do we got to get the C&D? Exactly.

Budweiser. We have a complicated relationship with Budweiser. Why is that? Because, so one, love them. Love the Anheuser-Busch company. And they used to be a big, big partner for Barstool. Like one of the earliest advertisers. awesome, would work with them in a heartbeat.

But I think they started to see us as competitive, right? When we launched Pink Whitney and we started to, we started, we had talked to them about doing something together, launching something together. And then I think they were like, are you a friend or are you a foe? Because ultimately, like, you should have a beer partner. You have a bug on the bus. I know. But it's actually the first time.

It really is. Like an infestation here. But don't, don't let the bug distract us. Yeah. So they thought you were friend or foe. They didn't know what to do with you. Yeah, they don't know what to do with you. So, and then they get a lot, they were getting a lot of free advertising, right?

Like Dana Beers was like, you know, he's crushing a million. One, we're fueling their like Northeastern product budget because we're just buying so many beers. And also it's just a ton of free advertising. And brands are smart like that. When they get free ads, they're not going to pay for them, you know? Yeah, some brands are just more advanced than others. Like Apple, Apple will send out their headphones to players. and be like, don't even post about it, just wear them.

Yeah, just enjoy these. And that's it. And you probably love that even more. And you think, oh, great, I'm getting headphones. Yeah. And then you realize you take a picture and the headphones in as you're walking in the locker room and that's all they wanted. That's all they fucking got you just like that. Madden is a great example.

For real. Play ratings and Madden and you get everyone all fucking up in arms about Manhattan ratings. It's just free advertising. No doubt. Yep. So how do you navigate the waters with Budweiser, given the situation you're at? The bug is now a part of the bus. It is.

And we have to accept it. It's a badass. That thing was buzzing in my face a second ago. Is this going to trigger you or no? No, this is not a trigger point for me. It's really authority is the thing that triggers me the most. I have an issue with authority. Yeah, okay.

Yeah. But anyway, it's not about that. Do you have an authority issue? Not really. No, no. I have awareness. Okay, so. That was an outstanding trip.

That was a perfectly placed trip. All right, so we take somebody's marks, but let's get you a beer partner. Dude, I do think we need a beer partner. Why don't you give the pitch? Let's tell your best story. Go ahead, Taylor. This is why this is the talent of Taylor Wine. What story about drinking a beer?

Let's say Dosakis is trying to get us. Let's go. One time I was in Mexico with my buddy and we're at this speech called Manny's. It's right in Rocky Point, Mexico. We're hanging out. We're having a bunch of Dosakis. Having a great time. I'm 16, 17 years old.

And these three girls that went to ASU kind of come down. We're playing the limbo game. Are you interested? Am I interested? Are we going to play this game for this game for the? the rest of the night. Okay. We start talking with them.

So it's me, my buddy Brown Bear, and my buddy Nick. And we start going down this row of bars. And we end up going to the beach. And I started talking some girl up in my hand. What's going on? What's the deal? I have a boyfriend. So I knew right then and there, I'm the boy laying on the grenade for the crew.

Okay. This is what I have to do for the squad. And my other two buddies are already tonsils deep in these other two broads. They're having a great time about it. You're going to be the wing man. Yeah, so I'm the wingman. And so we end up going to the beach because romantically, that's the thing you do when you're 16, 17 years old, which is right outside the bar and we're kind of talking,

my buddy, oh, we don't put his name in there. My buddy, Blank, goes into the, goes into the ocean with this girl, because apparently that's the move. And so they're getting thrashed in a way to hook up in the ocean. Okay, that seems difficult to me, but, okay. We're trying our best, right? We're 16, 17, and we're just playing, we're playing the most recent porno we've seen in our life, right?

We're jumping back and forth. Well, I saw them do this, so I'm going to do that. But with water, it's so much more romantic. Totally. I'm not thinking salt water and crevices. It's not going to be a good deal for either of us. Itchy. They go out there and do their thing.

And I'm sitting with this girl kind of just talking to her. Well, my other bottle, but he's playing tonsil hockey. And I'm like, you know what? I'm going to go grab myself another Dosaki's. So I cruise over to the bar and some lady comes up to me. Graves her right between the legs. And I'm like, grabs you? Snakes me right there.

And I'm like, oh. Were you feeling good? Oh, immediately. Was it a good day or bad day? How old was the lady? Oh, she was mid-30s. Okay. Cougar?

Cougar. She was a resident of Rocky Point, Mexico. Okay. So she comes up to me and squanders my boys and I go, oh my, and there's immediate, like you get a little bit of a head rush, you lose some blood there, add some blood there. I'm excited. And she looks at me and says, sucky, sucky. And she like smiles at me. She got about as much teeth as a jackalander.

All right. She's got one here, one there. She's mixed all over with us. You're thinking yourself, I could fit in that crevice. But you think just a level, like even heads prevail. So I'm like, no, I'm good. I can't do this. And I go in, I get my delicious dosackis because they're just, it's what I need in that.

moment and when you're 16-17 and you're able to drink, like, what else are you going to grab? You're going to grab the Dosecis. So I come back on the beach and I look at my buddy Brown, brother, I'm like, hey, dude, you got to try this. Go walk to the bar like, you're going to go get another Dosecis. And this girl's going to come to you and grab you by the penis. And he's like, I don't want to. I don't know. And I'm like, just go fucking do it.

So I end up talking him into it and me and this girl, like, is sitting there watching. Like, this is now a game to us. Same thing happens. Like clockwork walks up. And she comes out of the. the alleyway. Like she comes out of the alleyway, like surfaces like a demon and grabs him.

Just the same way. But he's immediately, I was a little more like, okay, what's going on here? He was immediately like, no, I'm good,

I'm all set. She reaches into his pocket, pulls out of all his money. And he goes from loving, happy brown bear to hood brown bear. He's like, what the fuck, give me my fucking money.

He starts yelling at the girl. It was like, no, no, money's in the ground. Money's in the ground. And she darts back into her little, her alleyway. That goes out to the main street.

So he starts counting it, realizes he's missing about $80. Chase is after this broad. And I finish up and hurrying my Dosecchi's because it's like, I'm not going to leave this on the beach. Is that a joke? Like some crab can get it. So I put it down and I drink it. I chase after the guy and I get to the alleyway.

And it's like literally like a high school fight scene is about to go down. Like these two are sitting like kind of squaring off with each other. This girl and my buddy and he's like in her face about the $80. And there's like a flood of Mexican. Spider-Man meme. Yeah, have now like, yes, exactly. I came around to, like, fight each other. And they're all drinking dosakis, obviously.

And I come up to him, like, dude, you can't do this. Like, the police start showing up. And in Mexico, you're 1617. You can't be. Yeah. If the police are around, you got a buggy. Good at all. Some dude named Bito.

He's about five, two tall, about five, four around. The guy had his own gravitational pull. He was so large. He comes waddling up to us. And he's like, uh, he's like, hey, what are you guys doing here? And he's like, this bitch stole my money. Brown bear, not me. I would never call a bitch.

That's crazy. He says, this bitch stole my money. And he looks at her and he goes, bitch. And he goes, yeah, this girl stole my money. And he was, buddy, that's not a girl. That's a guy. And he pulls up the shirt on this jack-a-lanard woman and she's got a bulge bigger than mine with a sock put in it.

It was outstanding. It was a sight to see. So anyway, we got out of there. I'm starting to question myself a little bit because I got, you know, the whole bloodshed at the beginning. But all of that started with a great night of Dosecis. That's right. And I think that's important.

Thank you. Great, great, great, great, love it. Thank you. That story should definitely get you a beer sponsor. Right? It's a little bit longer than an elevator pitch. That's all right. Yeah, for sure, but it was a quality story, one that I haven't heard, so I enjoyed that one.

Yeah, I made it up from the top, so I'm glad it all worked out. Did you make it up? No, that was all 100% true. Based on a true story. Based on a true story. Some things were made up. I do think the way brands market themselves through individuals now and through brands like bars to us with the boys.

I think it's the way to go. Definitely. versus creating your own thing. Especially if you're a beer company, you want to own the athlete market. Definitely. Why not partner up with the boys who are... You want to own the young guy market, you know?

We're some young guys. Did you watch the Super Bowl ads? Do what? Did you watch the Super Bowl? Yeah, we watched the Super Bowl. Okay, do you watch the ads? Yeah, that's the most important part of the whole game. Yep.

I thought they sucked. I was going to say, out there really... Worse and worse every year. It's so cheesy and it's so... Bring back the three fucking frogs, Budweiser. Bring back the frog. I do love the Clydesdale, so. The Clydesdale's are awesome.

And I think they had one too where a bunch of horses are playing football. Yeah, yeah, yeah. Cowboys. Yeah, that reps are jackass. They used to have the banger. He used to have the banger commercials. Yeah. He used to have bangers.

Now, maybe you need to get the frogs and the boys together. Yeah. God, imagine if we worked with the frogs. That would be great. That would be incredible. We had an opportunity to get those guys out of retirement, bring them up, put them back on their lily pads and say, what's up? Yeah.

That would be an outstanding gig. An outstanding gig. I do think it would be awesome. Obviously, we're talking about Budweiss and everything that happened. But even with that happened. that video that went, like the local guy. Dale, the local guy, a tag saying that a guy who can make decisions

regionally was embarrassed about it and they're trying to get. Because again, you might have somebody up at like HQ in New York or something that sees something. It makes a decision based on what their dynamics are. They have to defend their marks. Right. Like that's their brand. That's their business. If somebody ripped off the barstool logo, I'd go ape shit, you know?

Right. I get where they're coming from. Right. But it's like, could we... Make a baby together? Yeah, why make a baby? with Bud Weiser. God, wouldn't that be a gorgeous child? That's why we got you guys. Maybe I'll help you.

Because I don't want to paint this bus where we're going to have to if we can't work something out. Definitely. Yeah, because we just give it, dude. I love butt heavy, but we would need to look into. Is butt heavy or go-to? Actually, don't say it. Yeah, I can't say that. You're open to any beer.

I'm a free agent. Yeah, that's right. That's right. That's right. That's right. The whistle pig is delicious. These little cans. I know they're so good, right?

Standing. Black Bear lemon fizz. Yeah, you jumped ship. I did jump ship. From your fresh ginger lime. Is that's number three on your list? Is this your product placement? Well, yeah.

We usually have more, but I don't know what happened. You could do a little more than that. Yeah, why is that like that, voice? I'm like, this is amazing. Right. That is true. But there's usually more. Yeah, there's usually a lot more.

They're so good. All right. They're delicious. Yeah, that's what counts. Yeah, usually you think your centerpiece would have a little more to it. Just a titch. But we're all about the main course. Yeah, I got you.

Yeah, it's all about the steak. This is it. You're welcome. You bring up the deal. Listen, I was going to read over these ads today, but I saw Alex pop this thing up. I absolutely love Georgia Boot. It's unbelievable.

They stuck with the boys since day one, not day one, but you know what I'm saying? When they jumped on pretty early, and they've been going all day, every day with the boys. If you haven't seen our YouTube, and audio, sorry, I forgot. We're just doing YouTube. The Spring Ball Tour.

Spring ball tour I don't know why this is so difficult for me right now We went to Nebraska And Georgia Boot jumped on board with that whole thing So that's warm all the whole time Yeah they and listen You got so many compliments

And I bet they were comfortable as hell too Aren't they were They lasted me the whole time They're my only pair shoes I brought Georgia boots You're lying. Yes God let me just say a couple of these things

They want me to read this But this is a personal guarantee If you guys go with Georgia boot You're going to absolutely love it Georgia boot is the world's most comfortable boot Duh What They're laughing at again

He goes, you're lying. I go, yes, but I was, I'm not lying. Yeah, you're not lying. Yeah. Listen, when you're flying off the cuff, here, we are just having a good time, right? We're having a beautiful time. Yeah. And you know that whole Georgia boot thing.

It's a beautiful time when you're wearing those also. Yes, 100%. Super comfortable. I get a little cranky when my feet hurt. When I have Georgia boots on, I'm never cranky. You get a little cranky when some things are a little too expensive. Yeah, I do. I get frugal, believe it or not.

Let the people know how comfortable and affordable Georgia boot is. I love to. Got a little bubble in the throat. Tough weekend in college. Georgia Boot is America's hardest working boot for 80 years. Georgia's been making boots that work as hard as you do. Tough enough for your job, cool enough for everything else. Georgia Boot makes super good looking and super comfortable boots.

So comfortable, you never want to take them off. Every time I wear these boots, people ask me where I got them. Whether you're working on your feet all day, working around the house, or just grilling out with some friends. These boots won't sacrifice comfort or style. Georgia Boot offers the best work boots wedges and loggers around. Whether you need waterproof boots, steel toe, soft toe, square toe, met guard, non-puncture shank, non-slip sole, they've got it. And let me tell you, of all those things, I couldn't tell you what one of those things mean.

But if they sent it to me, I put them on, I'd probably be a little safer, especially with that non-puncture shank. Like, that sounds like a bit of a deal you probably want to wear in prison. Am I right? You know, you keep them toes safe. You know what I'm saying, homie? But hey, if you got access to those in prison, go ahead and do it. But head over to georgia boot.com and use code busting for 20% off. 20% off.

These boots are already so affordable. And you're taking 20% off that. You're basically stealing from the homies. So go enjoy. We love you. Back to the show. Yeah, the outline. Yeah, fucking, that's fucking enough.

Because we got the CEO of Barstall Sports on. It's like, oh, one thing I do want to know, how do you, obviously you've probably gotten over and you probably don't give a fuck as much near anymore. But the whole stitch was the way people try and place you guys in the box of like misogyny and white male driven base. Like how do you deal with that stuff? How do you guys pivot in some areas? And how do you end as a as the CEO of Barstall Sports handle that?

Yeah. I mean, it's, um, the first thing I would say is that people aren't, there are people who hate Barstall sports who are always going to hate Barstall sports. If I were to spend all, when I first got to Barstle, probably for like the first two and a half years, what I, what was truly expected for me in the industry was just to apologize for Dave. Mm-hmm. Just apology tour, right? Like, go get all dressed up and go say sorry for everything David had ever done or ever said. And the reality, and that only got worse as time went on.

Like, you should just did like a fucking tour throughout the country. Yeah, the apology tour. Yeah. Yeah. Exactly. Yeah. Yeah. Yeah.

Yeah. But, you know, what I realize, one is to start that, to start down that path, it's a bottomless glass. Like, it's just truly a bottomless glass. And that the people. Because of Dave or because of these people, the whistleblowers? The whistle. It's not even whistleblowers.

It's just like the PC culture is insatiable. Mm-hmm. It's just insatiable. And I think that people are human and flawed and so interesting. and strange and that it's just a journey. And if everyone were to look back on your 16-year-old self or your 22-year-old self and have to, and you had the cameras on you that entire time, like, you would never finish apologizing. So I was like, I'm just not going to apologize. Dave never apologized, and I wasn't going to apologize. And people don't like that. And then

what added to it was that essentially we started to eat people's lunch, right? It was easy to ignore us or write us off in the beginning because we were so small. And then we became bigger and bigger and bigger and bigger. And we started to take audience away from people. And we started to take ad revenue away from people. And we started to take time spent away from people. And then the other thing was when podcasting really started, you know, the ESPNs and the NBC's and the CBSes and the NFLs and all the authorities were like, of course we'll be the best at this. Like we are media.

And it was like, no, with a podcast. you really just need a microphone and maybe a camera and a really good opinion and a funny person in our case. And so part of my take became number one. And then, you know, Chiklets became number one. And Foreplay rose to the top. And the Dave Portnoy Show, and we started to be a top five player and start to take airtime, take interest, take attention away from the establishment. And the establishment doesn't like that, obviously. So then it only compounded the notion that we were, you know, we were disruptive or we were

renegade and how we were doing things and that we were just not going to be accepted. So I remember, you know, the Charing guys who were invested at us originally when I got here wanted us to get on television. They're like, you really need to get on television. So I spent a year trying to get us on television. If we got on television twice, both of them were canceled, like fairly instantly. The ESPN one. ESPN and then Comedy Central, which was a great experience, Comedy Central more so than ESPN.

But the realization there... It's usually you'd cancel from Comedy Central. Yeah, we had a pilot. We had like a four-night pilot at the Super Bowl in Houston. And then they just never knew it yet. They didn't want to do it. They're so stupid. That's wild.

Trended, you know, crazy high ratings. But the reality was is that when a traditional media brand has a shield, in my opinion, and they have the brand, things that are disruptive or counter to that brand are not often welcome in that environment, right? That's why, you know, McAfee, if McAfee were to go have a show on TV, it would be a really different show than what you see on YouTube because he would have to conform. When you look at, you know, even when you looked at Van Talk, right, like who PFT and Dan were on ESPN is a very washed version. of, and they worked so hard to stay authentic, but it's just a muted version of who you can be on the internet.

Right. And so, you know, I really, I felt like I had a choice of like, do I just go triple down and build this thing as big as it can be and be as formidable as we can make it? Or do I try to cater to somebody trying to accept, you know, acceptance essentially? And we were just never going to get accepted. So I think the narrative of like,

misogyny and bro culture and, you know, I think that's just convenient. I think it's just, it's puttered around by people who really don't care to listen to any of our shows or watch any of our shows or follow any of our personalities or see why our business is so radical. It's just a convenient thing to say because it's been in a bunch of headlines and it just tries to keep us in the box. What is bro culture? I think bro culture is like white guys, right? Those.

Those are half three white guys? Yeah, I think bro means white guy. People would for sure throw us in that box. People that didn't, people that don't. You know what I mean? People that... I'm trying to wonder what's wrong with it. You know?

Well, that's the other question. Can't please them all. Can't please them all, boss. Yeah. I'm thinking like, oh, that's a bad deal. I get the misogy thing, you know, but the pro, bro culture? Yeah.

You're just hitting a demographic. Yeah. Yeah, man. What do you want us to do? I think it's outstanding that you went through those avenues and found out like, okay, TV's not for us. It's not for us. It's not for us.

Like, all that shit. Because, like, at the end of the day, like, authenticity is going to prevail over all this stuff. Like, when we used to watch TV, we're growing up, we would see like, but yeah, the NBC is, CNN, the Fox is like all this suit buttoned up type of style. And that's like going out the window now. You don't want to hear from a guy behind a desk in an outfit you don't recognize. There's a reason why in the last five years. Barstowles now is 300 employees

and I think ESPN, what, they fired over 100. And they're not, look at, if you look at MTV, right? Like, I'm like an MTV kid. I grew up on MTV. If you go look at the programming guide for MTV, right now, they run ridiculous, like ridiculousness. All fucking day.

16 hours a day. Yeah. What are, uh... Which is crazy because what their programs were when I was growing up, would be killing it now. It's so radical. Jackass, the CKY, uh, the show where you like put three guys in a bus.

And then they, oh, next. Yes, all of it. That show was fucking awesome. If you had shows like that now, holy shit, dude. Room Raiders? Yes, dude.

Room Raiders was fucking unreal. You do that and the girl just picks between three guys based on what their room looks like. Yeah. Like, that's love for sure. Go and flush that down the toilet. That's fucking unbelievable. You put that out there now,

you wouldn't have to run ridiculous. That's right. Because that's like the only... But they don't know how to produce it for the internet because it's like, so it's television. Yeah, I guess. But you're exactly right. Like MTV was so radical

and music videos were so radical and then the reality piece of it was amazing. Yeah. It would be so killer right now. What the? Cribs. Cribs? I just still thinking of shows.

When you first got the bar stool and you leaned into where part of my take went to the top, Spitting Chickles went to the top four play. What were things you implemented when you got there that kind of grew you guys into what you are now? Because obviously if you started out

kind of with a crew like this, you come in as the new Big Wig CEO, just being out all these dudes. Like, what were things that you implemented right away that kind of sparked it? I really, when I got there, we had the Kevin Clancy show, part of my take probably had one or two episodes. Dave had a probably a handful of episodes on his show. I wanted to see us get beyond the blog. The majority of Barstall in 2016 was a blog.

Like, they were bloggers. They blogged every 30 minutes. That's what these guys knew how to do. They wrote. But what was happening at the time was like podcasting was. just beginning and it wasn't expensive, right? I didn't have much money here. Like, we didn't have a huge production budget. We didn't have sets. Like, we were like spending all the company's money on opening an office and getting everyone to New York. And my thing, live was starting. So Facebook Live

had just launched, it was about to launch and Twitter had bought Periscope. And my thing was like, just turn the camera on these guys. If we can just turn the camera on and get to video, then we have audio and video. And we have written. content. And can we figure out no one would ever give Barstool a chance? We, most media companies are built on some type of distribution, cable television, broadcast television, newspaper, right? Magazines. We, our distribution is the internet and social media. And so we just started to have eyes only for that because no one was going to ever come give us a leg up and give us their distribution. That's why, that's why I wanted television. I was like,

I'll take your eyeballs. Yeah. I can give them shit that they want to watch. We'll take your eyeballs. And then they're like, we're not giving you our eyeballs. And I was like, all right, well, Instagram lets anybody take eyeballs.

So I'll just go be great at Instagram. Yeah. So it was all about like, how do we start doing more stuff in more places and then protecting them? Like letting them do, protecting them at all costs. Like keeping, I kept the business really far away from our creative people because every company

that I'd ever been at when you, when you kind of fuck up the content with the sales stuff, it just, it ruins the rawness. It ruins what made the content great. So I just tried to protect them. Was it, was it difficult or was there a learning curve when you first came in and you're around these guys, you know, you're around these dudes who are like making content and everything else, seeing you as like the decision maker? And not necessarily a decision maker because you guys worked as a team, but you coming in and giving your input.

They are so good. Like, Barstle's the least sexist company I've ever worked for. Like, there were, like, I worked for Yahoo. I worked for AOL. I worked for Microsoft, like, huge amount of sexism. A lot of bias. Like, these guys... I'm telling you.

I'm fucking telling you. You should have to deal with the adversity when you're on the bus. I'm saying? Yeah, it's just a little bit. Yeah, just I deal with it. No, they were really good to me. They were just from the jump. I don't think they cared.

It's a nice thing about Barstool. It's like, just nobody cares. You know what I mean? Yeah. There's nobody cares. But business-wise, like decisions you're wanting to make. Yeah, Dave was awesome. Most times if you go to a startup and you have an external person come in, that person, the founder is like, oh, wait, that's my job.

Or, you know, I want to control that. I want to make all the decisions. Dave did not want to. And yet, I wanted Dave part of most every decision because I really value what Dave has to say. And so we just, we had a good thing going. Yeah, Dave, that's definitely personal. There's a, it's 1018. Oh, it is?

Just to keep you, just to keep you a poster. Can you throw that thing up? Working with Dave, what is it like working with Dave? And how is it, I guess, changed. And more so over the last couple of years, because, again, you guys are growing at a huge rate. The whole corporateish, like, core value thing, obviously you guys stick to who you are and what you know. But, like, your guys' relationship throughout these past couple of years, especially, like, when people try and cancel you guys all the time. Like, what's it like working with Dave?

It's awesome. I love working with Dave. I think Dave's probably the smartest. person I've ever met. Like, Dave is so smart. Damn, like that? Yeah, how so? So he's just... He's a smart-ass dude, but the smartest person you've ever met? Content-wise, he's a genius.

Got you. He's a genius. Like, is there something that the world doesn't see behind closed doors when he's talking with you in those rooms? No, I think the world sees it. Like, it's so... It's in some ways so obvious and or basic, yet it's brilliant pizza reviews. Like, that's not a radical.

concept, but the way he does pizza reviews, look at how big that brand has gotten. That's wild. Like, it's insane. He has own pizza now. He's just his own propulsion. You know what I mean? So, you know, in the beginning, we, in the beginning, it was, you know, it was tough. Like, it was, you know, we didn't have a P&L.

Like, there wasn't, no one lived in New York. We were trying to build an office and open an office and hire people and fire people and go, go through, like, making a company out of barstool. And, you know, now we have different problems, right? Like, how do we work with Penn? Where do we, you know, what do we want to be when we grow up? How do we motivate people? So I would say, like, I just would say our partnership is pretty collaborative.

Like, he knows what he knows and he does what he does. And I know what I know and I do what I do. And we stay in pretty close contact on all of it, shorthand mostly. Yeah. What do you guys want to be when you grow up? I don't know. Like with Penn, what's the future with Penn? look like. I mean, Penn's interesting. I, you know, I think the media business is going to be the

most interesting part of Penn. Like, when you think about how big all these brands are and how how many products you can create from them or how many shows or formats you can create with them, and we have 64 brands. That's a lot of brands. Like, look at the size and valuation of Viacom or discovery or Disney. Like, we're, you know, are we Disney for bros? You know what I mean? Or what's the chick version of bros? You know what I mean?

Like girls, you know what I mean? Young people on the internet. So it's like, could we build something really big there? And how can Penn, you know, how do we get more people to obviously want to know how to bet, be confident to bet or excited about betting, you know, that's important to them. Yeah. Yeah, I don't know nothing about betting. You're not a betting guy.

I've never really done it because when you play football, no, we're not able to. It's one of those things that you're never really allowed to even jump into, Calvin Ridley. Yeah, prime example. For the whole 20th, 23 seasons. Missing an $11 million contract for $1,500. Insane. Fucking wild. But yeah, that's something that when I'm done, I want to learn how to do.

I want to know the ins and outs of it. I feel like we talk about all the time. Like, that's where all this is going. That's where the money is. That's where all that stuff. The big talent contracts right now are not coming from media companies. They're coming from sports betting companies. Absolutely.

Yeah, explain that because just on the outside looking in, Fan duel spends all this fucking money. Draft Kings, win bet, MGM, all this stuff. There's also the sports book and Penn. But you guys, maybe it's because I follow all you guys, and I'm just aware that you guys do, the Barstow sports book. But from an advertising standpoint, it looks like you guys, you guys aren't all these things the way Fan duel and everything else is

as far as like the prime sponsor, I guess. Yeah, no, I mean, they seem way more mainstream. We used to be. Now we just talk about our bets and we bet, obviously, in the sports book. How do you guys stack up to the competition? They're like a top three player. But when you look at it, like if you look at a Fanduel and draft kings, they spend, their marketing budgets are insane, like $300 million in, like an insane amount of money. Billions and billions and billions of dollars are spent on advertising. What those guys are figuring out is that the television doesn't convert very.

well or it doesn't convert the way a personality converts, the way a barstool would convert, or Dave would convert, Dan, or you guys, if you bet, or McAfee. And so they're moving their money into those guys. So when you look at where Fandul's marketing dollars are going to go, they're going to go to personalities. And that's why, and if betting is just a frontrunner, all businesses will move that way. You know, you look at packaged goods. You look at travel.

and leisure, you look at automotive, you know, you look at Chevy. Cheving wants 20-somethings to buy trucks. Right. You are a killer platform for them. Yeah, we do if we kill. Lunch bail motherfuckers, dude. Yeah, no doubt. No doubt.

Loose pal motherfuckers. All right, boys, you guys have probably heard a lot about revot. Let me start that again. No, it's okay. I know. I'm going to get through this. But we're going to ride this together. You guys have probably heard about Revitalite a lot by now.

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I did get the boys were filming in on the weather in Nebraska for this week. I'm a little pointed in. Zero degrees. Looking at snow. Shit, in March, that's tough. And I'm sitting back like, fuck. Yeah, it is kind of like that out there. You kind of forget, right?

Yeah, yeah. Going to Michigan, like, I kind of forget what the weather's like at there, too. You think of the summers, like, oh, the summers are beautiful. Michigan is like balmy compared to Nebraska, isn't it? What is balmy, man? Warm? Like. Oh, I wish.

You'd think because. I've never really been to Michigan like that. A little more north. What's that? I've never even really been to Michigan like that. Oh, you're going to have a blast. You're going to love it. I can't wait.

It's an outstanding time. Nebraska, though, like, people will make fun of Nebraska because there's literally nothing there. Like, people, like, more cows than people. Very flat. More cows than people. So I'm excited to see what Nebraska has to offer. Because if you want a kid to come there, a five-star athlete to go to Nebraska. How they recruiting you?

Yeah, you got a... Checks. Like, but yeah, but not really, right? Like, you think. Wholesome, homegrown? Yeah, no doubt, homegrown. Talk about... Some corn-fed.

The dirtiness of the country right there, dude. some sturdy broads. Yeah. You know what I'm saying? I'm just excited because they have such a historic program. Yeah. The last thing that won is a national championship was win. Don't say 97.

Yeah, I mean it was. But no, Michigan won at 97. We both won in 97. But I would say that like if... Don't say 97. The story programs, like Nebraska's, you know, they didn't have the best year, the best three and nine team in the whole entire... Of all time.

Of all time. Not even touching them. And Michigan had a big up year. But like, there's something... There's more to Michigan. as far as like to see and do and like Ann Arbor is an amazing town. God, does it ever. And so, but I think Michigan can do a lot of things that you're talking about

that Barstow is doing. Not exactly the same way, but kind of like be a little more progressive about the stuff they do. I agree. Everything's so traditional with them. It's like, if you would just like, hey, unbutton the suit, tie, unbutton the suit collar, just a little bit. I think the schools are like that in general. I'm actually more and more disappointed with academia.

You think like if I'm ASU, if I'm a, an AD at ASU, I'm like, I'm getting every five-star athlete. I didn't go there because there was too many pretty girls. That's literally the main reason why I did not go to Arizona State University. And if you're Arizona State, it's like, like, you have amazing weather. It's always sunny out. There's people that are living their best lives. Everyone's in shape because you got to be in shape to be in Arizona. You're not wearing a sweater. You can't hide that thing. You go up north. You can have that real thick coat on. You know what I'm saying? Exactly. You got to wear long. Everything. What is the Nebraska? Recruiting plan.

Facilities? Yeah, but Alabama's got that. Michigan's got that. For sure. For sure. I think that's the hard part for Nebraska now is like back in the 90s and back in the old days. They were winning. They were the ones on TV because not a lot of games were televised.

And when I was getting recruited, the whole stitch was like if we can get, if we can just get recruits to come out here and see that it's not, it's more than Nebraska, the cornfields and stuff like that. Usually guys would commit because we have great facilities. But now everyone's able to build these facilities. So they're going to have to go above. and beyond. I think Nebraska can compete is the all the whole new NIL layout because there's a lot of money. There's a lot of boosters.

There's a lot of. They roll deep. Yeah, Nebraska will do a lot to try and wins. So Nebraska will be more aggressive in letting players make their own money. I think so. Or I think people come into. They should be. That would be a genius way of it.

You're essentially looking at free agency now with these college athletes. Definitely. And so, you know, just. Are you pissed that you guys didn't have NIL? Not necessarily. No, because look at the position we're in right now. It worked out. Got it.

Did it ever? Yeah. You know what I'm saying? Like, I don't think I would really care about the NIL thing. Yeah. I was cleared for Pell Grant and I still didn't file for it. You know what I'm saying? Pelgrat.

I was kind of just living. You were big times. You're kind of just like living. And it's like, I don't really know. Yeah, sure. You're chasing the NFL anyway. I thought I would do this. Because even back then, like, if we would have had NIL,

then that means we would have social media. We did, but we were more in the incubator stage. of those. But we would have had social media coming out in high school and we would probably just saw shit differently because that's the kids are now. That's right.

Definitely. This is the place you want to be for sure through all that bullshit. Colleges is the fucking wild west of sports, for real. Yeah. It's going to get nuts, man. Again, you're opening up

a Pandora's box of all this money flowing around and I still think like the big dogs are going to still reign supreme because they're going to find ways to Well, they're not going to want NCAA in the universities. just don't want the money to go to the athletes.

Right. The money goes to them. Yeah, but I think now, I don't know if you've heard this too, but the SEC is kind of like making them their own super conference. It's going to try to get away from the NCAA, the SEC. Yeah. Yeah, I don't know. It's going to be.

Now, if you take the NCAA out of it, like, talk about a monopoly. Oh, it's ridiculous. Greatest business of all time. It really is. It's so smart. Great business. We're using these kids. Yeah.

Here's what we're going to do. Pay because that's unfair. Here's what we're going to do. It's illegal for them. to get paid. Right. So we're just going to keep all the money. Yeah. It is a rich. And control all the rights. Right. Genius. Super genius. Kids are figuring out a little more and more though. I mean, guys staying out of bowl games and doing this and that and coaches like, because the universities will make the money, right? And they'll

pay and do all the incentivize the coaches and this and that and coaches can stand up there. You know, it's the best thing if they're about the team and they stay for the team. But then, you know, what's his name from Notre Dame goes and takes that job at LSU. Brian Kelly. Yeah, Brian Kelly. He's kind of out in front showing like, yo, these coaches everyone's everyone's in it for themselves and what a fucking weird approach that guy had when he first got to LSU like pretending to have a southern accent was up bro yeah and then like he did a great pivot by making

himself making fun of himself on it like a basketball game but like someone had to when he was in the mirror going all right y'all do we're going to have a great time down here at LSU and if someone would have been like hey Ryan probably don't right like you've been in Notre Dame for the past 10 years like no one would know for this shit, dude.

No, it's going to be like you just walk through like the swamps. We're like, I'm here now. Yeah. I've done it. What a, fucking, what a hilarious thing. But I also love that he just tried it. I fucking love the fact that he was just like, all right, we're going to give it a go. But I think that might take away from sports a little bit, like the camaraderie of the boys.

Because it's teaching that business earlier. Yeah. Because camaraderie, like, camaraderie is good in our locker rooms, but it's not the same as when we were back in college. And, you know, you know. Because of social media? No, I just think... Back on social media, just because you're in the real world

while playing sports. Like in college, everyone's in the same playing field. Yeah. We're all going to class. We're all working out at 6 a.m. You're in the system. Yeah, we're all boozy on Fridays together

and trying to figure out the weekend. No kids. No wives. Yeah. You get to the NFL, like when I was a rookie, I'm playing with dudes that are 33 years old. And I'm 21. I drafted at 21 years old.

And you're like, what the fuck? These guys have four kids at home. And I'm like, damn. Yes. You're not living the same life. Yeah. So it's way more spread out. And it's a job.

For sure. Yeah, it's a job for sure. That thing needs to lighten up too, by the way. Just the whole process of the NFL is just, they just needs to lighten the fuck up. We're at like 1030, 1030. You got anything else? No.

Alex, you got anything? All right. What do you think about the Metaverse? No, no. Don't let that go blast. She's a boss, man. She knows how to flip it. Are you in the Metaverse?

No, I'm not. I just been watching like a few things on it. So, I mean, it seems like that's obviously where we're transitioning to is like the VR world. So with this being like a big brand and being usually in front of everything, I was just curious if there's a plan. I'm excited about the Metaverse. The what you guys. Hey, you just bounced around that fucker like a, she's a pro.

I don't think that we. So NFL is actually decent. Oddly in the Metaverse. They have a Metaverse platform? They have a whole Metaverse strategy. The NFT stuff going on, yeah. NFTs. You guys were ahead.

You guys were before everybody else with the internet. You understood what it was going to look like, what it could be. We understand how to work it in somebody else's system. Where we have to figure out the metaverse is like Roblox. Do you guys know Roblox? Roblox is fucking insane. You should go look at Roblox. Roblox.

Roblox. Roblox. Roblox. Okay, Roblox. Genius company. Really? So what Roblox is done is robox. is Roblox has like thousands and thousands and thousands of games.

And each game is a world, right? So there's Bloxburg where it's like you have your own house and you have a job and you have a car and you can meet your friends in the game, right? Get him off the screen. All right. So that's Roblox. So there's thousands of worlds in Roblox. Roblox enables kids to develop their own games.

So they're developing new worlds for free. Oh, that's rad. Okay. And then imagine Barstool can have, you have a bus and T-shirt in there. Or you're on the bus, right? The bus is in a game. Or one of the games is a pizza shop.

Right? So what's one bite in the pizza shop? So that's what we're thinking about now. I don't know in terms of what Facebook will be. I think they have something called Horizon. Somebody from Facebook asked if I wanted to have a meeting in the Metaverse, And I was like, I'm not sure. Yeah.

One of the things that I was kind of excited to see, like, being courtside, like, at games and stuff like that, like if there was a way to incorporate, like, fans of the podcast and bringing people into the bus through VR, definitely. I think would be a pretty cool thing. You just wanted to scale. Like, so I think there's a couple, like, there's the blockchain, right?

So, like, the blockchain is going to be its own thing, where you buy something, you buy a busen sweatshirt, or you buy whistlepig. and your receipt can be an NFT, right? And then there's a brand around the receipt or around the item you purchase. So everything that exists physically will exist in a virtual world

and will be uniquely identifiable on the blockchain and will be uniquely monetizable. So that's one piece of it. Then the second piece of it is like, do you create the virtual bus and people come in here and hang out? Definitely.

But you want it to scale. Like that's our thing is we're not going to go build a world that nobody goes to. I want to be in the biggest worlds with the rowdiest bunch of people. And so that's what we still have to figure out. We haven't figured that out yet.

It's so fresh and new too. It's going to fail and then it's going to be brought back up just like the internet was in the beginning. You know what I mean? So it's like people who think they're super progressive. It's a little fatty. It's like not that it's going away, but it's like. No, but it's in it.

It's like whose dick is bigger in the internet? You know what I mean? And it's like, why don't we let them play that? And then we'll figure out what business we do. do. It's kind of NFTs, too. I mean, all of it. All of it.

It just seems like it's like, you an NFT guy? No. Yeah, no. I'm not in it. I don't understand it enough. Like this company asked me, this called Meta Wolves, they asked me to do something with them. And I said, yeah.

And they said, they give me some NFTs. So I posted a couple things. So I have NFTs now. But like, what do I do with it? How does it work? I kind of just hold on to it like a stock at this point. Yeah, that's right. But I?

It will become, look, when it be, you know, it's like the gronk has his NFTs, right? Right? And it's all going to be about your, it's all about NIL. It's NIL for grownups in the, in, on the blockchain. Yeah. That's how I would think about it. You're going to have 50 pictures of the bus. Two of them are going to be gold plated. Yeah.

And there'll be value. There's neck, there's an economy around it. I should go play the bus in real life too. Mm-hmm. Like give the bus a girl. The bus should have a girl. Yeah, it does technically have a grill. Yeah, a lot of different.

But a gold one. Yeah, gold on be sick. Diamonds. Oh, they're forever. Thank you for having me. Yeah, absolutely. This has been awesome. Hey, guys, it's us.

The Jonas Brothers. I'm Joe. I'm Kevin. And I'm Nick. And guess what? We created our own podcast called, Hey, Jonas. Nice.

We invented a podcast? Well, we didn't invent it. We just contributed to it. We get to ask other people to do podcasts. We get to ask other people questions because we're sick and tired of being asked questions. Well, sick and tired is a strong way to put it. But, you know, tired and sick. Tired and sick.

Listen to Hey, Jonas, on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Just listen. We don't care where you hear it. Another podcast from some SNL late night comedy guy, not quite. Unhumor me with Robert Smygel and friends. Me and hilarious guests from Bob Odenkirk to David Letterman help make you funnier. This week, my guest, SNL's Mikey Day and head writer Streeter Seidel, help an a cappella band with their between songs banter. Where does your group perform? We do some retirement homes. Those people are starving for banter. Listen to humor me with Robert Smigel and Friends on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.

Your 20s can be so exciting, but they can also be really overwhelming, confusing, and honestly, just kind of lonely. May is Mental Health Awareness Month, and the psychology of your 20s is breaking down the science behind the biggest roadblocks we face. I was six years into my career, the 80-hour weeks, and just the first one in, the last one out, and I ended up burning out. There was a large chunk of my 20s that I like was just so wanting to like be out of that phase out of my skin. And I just like really regret not living in the present more. You don't need to have everything figured out right now. You just need to understand yourself a little bit better. Listen to the psychology of your 20s on the IHeartRadio app, Apple Podcasts or wherever you get your podcasts.