café snake - Des prompts et du rap

Episode Date: June 17, 2025

Aujourd'hui, Daphné parle d’une floraison de comptes Tiktok québécois qui publient du contenu généré par IA « humoristique » comme gorille.qc, et qui témoignent d’un marché des prompts aka de l'apparition des "prompts hustler". Mounir parle d'une nouvelle vague de rappeur québécois et de leur quête de viralité.Aussi: DARVO comme outil de lecture médiatique (Iran, manifs de LA, Palestine), les Backrooms au cinéma et la commission d’enquête sur les impacts psychologique de tiktok en FranceDigi MixLost Boy Carlos - Wanna Be Frank Ocean - Futura FreeDARVO comme outil de lecture médiatiqueThe argument against protestors is DARVO, Kat Tenbarge, Spitfire Newshttps://spitfirenews.com/p/the-argument-against-protestors-is-darvoNews Brief: US Media, Top Dems Assist Trump and Israel Unprovoked Attack on Iran, Citations Needed, https://citationsneeded.libsyn.com/news-brief-us-media-top-dems-assist-trump-and-israels-unprovoked-attack-on-iranMalik:https://www.tiktok.com/@shamelessflex/video/7516346435772615941Les Backrooms au cinémaThe Backrooms (Found Footage), Kane Pixels, https://www.youtube.com/watch?v=H4dGpz6cnHo&t=309sA24 Sets Horror Movie ‘The Backrooms’ From 19-Year-Old Kane Parsons, Youngest Director in Studio’s History, Rebecca Rubbin, Variety, https://variety.com/2025/film/news/the-backrooms-a24-kane-parsons-1236428019/Le marché des prompts québécoishttps://www.instagram.com/nikoxstudios/Flashloop, IA generator: https://apps.apple.com/fr/app/flashloop-ai-video-generator/id6746771178Channel surfing: We won't need to see ads once they're implicit in everything, Drew Austin, Kneeling Bus,https://kneelingbus.substack.com/p/channel-surfingMoment d’histoire: https://www.tiktok.com/@moment_dhistoire/video/7514393941995949335Gorille.qc: https://www.tiktok.com/@gorille.qc/video/7516243334290066694Genfilm: https://www.tiktok.com/@genmyfilm/video/7515883405049974021Pour AD Laurent, j'ai parlé de ce tweet de Juju Bretonnehttps://x.com/jujubretonne/status/1923795068726501495Rappeur Kinji00 : https://open.spotify.com/artist/19GYu85T8PlAbWVKKSDWFF?si=pnIIrmyTRyC0BqDrHHdaggMonsi Monzo: https://open.spotify.com/artist/0ibqn4D8ETh0ZSmdqGw002?si=bzxfYxoaToWgaOeyXCj9EQ$can ZFR:  https://open.spotify.com/artist/53et6WsrgPIjUUDaCeWkoj?si=TwL-8lR4TcObF_v0rUkXRwMzrabelle: https://open.spotify.com/artist/5cCHzHVIvCjEGTxbdhfbHD?si=1cW5Ez4uTmS2RDCi0VKqogFranz Keloh:  https://open.spotify.com/artist/0QtshFoajFl0OOk8ZydKdO?si=Bws3ary1TDCgfw4uQecN7Q

Hello, good morning, de la la la la la Yo, it's my nose. I think I'm going to write it to the cultural center on Twitter. I'm going to tell them, yo, can we set up a movie? Hello, I'm Daphne. I forgot, I watched a movie from an hour on a bear. Plus, I was really frustrated. I don't watch this movie.

It's coffee snake. Hello, good morning, de la la la la Hello everyone! There is an episode available entirely on Spotify, Apple, all streaming platforms. But just remember that one episode out of two is only available on our Patreon. Patreon.com barobliquecafésnake. Also, remember that it's almost time for the open lines of Café Snake. We're all very excited. We haven't recorded the open lines episodes yet. So if you have your texts, you can send them to us. Send us your hypotheses, your reflections on any subject any topic in the world of Café Snake.

You can send them to us either via Instagram or by email at info.cafesnake.com We want to hear your voice, so by my vocal words or sound files please. The open lines will last from July 1st to July 29th. So these episodes will not be stuck on the news, and we will come back to you on August 5th with Café Snake Fresh and Rested. That's the name. Thank you to everyone who has been listening to Café Snake since the beginning. And that's it. What are you going to talk about today? Me, my subject, I called it the Quebec prompts market. So it comes from a florist

from the Quebec Tiktok account this week or in the last two weeks, which publishes content generated by IA, which we would call humorous, like the page Grille.QC. And for me, it's a sign of a new market, so the PROMS market, but we could also say the VIBE market. And you, my dear, what are you going to talk about? Well, I'm going to talk about a new generation of rappers in Quebec that we see instrumentalize virality to reach maybe an audience that had never been in contact with Quebec rap and see how it's written in the broadest history of rap and Quebec internet.

Yeah, without further ado, the DJ news! Do do do! I'm gonna be, wanna be, you wanna be the boss, but you never took a loss, tell you shit, yeah Make a million dollars in six months with zero money in my account. How do we do that? Listen, when we find the right opportunities, we find partners or financiers to get our way. It's hard to even think about it, I can't even press the holds. Since I was a kid, I had a dream, my goal get to our point. Honestly girls, I'm ready to be in the back house every day. I love waking up, going to the cafe, walking in the streets of Lyon and doing nothing else. But we're going to do something because special event tonight is the F1 and I'm going to an event with Sport Illustrated, Celsius, with whom I've been working for a long time, is going to help me with this event.

These are images that we get live from Jerusalem. We live history live. It's several ballistic missile heads that are coming down on Israel. And then at times we see interceptions, solar missiles, because you see the little ones. I'm a god but I'm not a god If I was I don't know whichever would have me mama Let me run this bitch don't run into the ground mama the whole galaxy Goddamn fuck these lanes y'all know that's a great honor Happy birthday a few days short a few days short, but didn't have a chance to see you on that on the day Happy birthday to the US military as well 250th and and this is the 50th birthday if you will of the G7. Ok so we're going to start with a first DG News that comes to me from a take of Cat Tenberg

who is an American journalist who writes an newsletter called Spitfire News. And she recently talked about the acronym DARVO, which means Denied, Attacked and Reversed Victims and Offenders, a kind of strategy that is used by aggressors, especially sexual aggressors, when they are accused. And then she said that this acronym, DARVO, could help us understand the media coverage of either Israeli crimes, for example the genocide in Kour, or anti-IS demonstrations, or we could even say recently the bombing of Iran by Israel. So as you know, without a doubt, since Friday, Israel has claimed that Tehran is approaching a point of no return

regarding atomic weapons. And then it started to strike, in big preventive quotes, so to bombard Iran, targeting several military officials, but also by killing many civilians. And in parallel to all this, indeed, there is still the genocide that continues in Palestine. There are also big demonstrations in Los Angeles in response to the repatriation of the federal police agents from the immigration, so ICE.

Following these demonstrations, the president decided to deploy 4,000 national guards, 700 marines, a elite corps, so there was really a kind of will to deploy, control the protests, but also by framing them as if they were the cause of trouble. Through all these violence, there is a media coverage that will unfortunately frame the victims as being aggressors. We will often talk about violence as something that starts, for example, with the protests, or that would start, for example, with Iran deciding to defend itself because they were bombed. They say violence erupted in English, as if violence was happening, while the protests, the Iran bombings, are always a response to a pre-existence violence, so a violence

that is often deployed by certain states. And here I come back to the kind of acronym DARVO. So as I said, it means Denial, Attack and Reverse Victim and Offender, which we could translate into French as to deny, attack and reverse the victim and the aggressor. It's a common manipulation strategy, especially when we talk about psychological violence, and it generally involves not only playing the victim, so to put yourself in the victim, but also, finally, to blame the victim who suddenly becomes an aggressor in the discourse.

This is a concept that was brought up by Dr. Jennifer Froude, I don't know if I pronounce it correctly, but in any case, it dates back to the 90s. Jennifer Froude? Yeah, kind of. F-R-E-Y-D. But it dates from 97, and it was like forged in a context of

sexual aggression. And then, this concept, as I told you, can be applied to different contexts. For example, there are academicians, theorists, feminists who used Darvot, especially to explain or understand the

rhetoric of the Israeli state, but we could also even apply it to the rhetoric of Trump. Trump, when he decides to mobilize the National Guard, because he says, well, we're going to try to kill the rebellion, in quotes, the rebellion against the United States, by military intervention. In reality, it's his administration that creates violence and protests, it is his administration that creates violence and protests. It's just an answer, a resistance to this violence. And you know, there's really, I feel a flip happening. Let's say, just on the subject of the podcasters who were really enthusiastic about Donald Trump's idea during the elections,

let's say Joe Hogan, Tio Van, Tim Dillon, all humorous podcasters. There is really a change in the discourse in practice that ICE does to like to kidnap children with tie-raps, put them behind cars, whatever. I listened to the episode of Tim Dillon's podcast this week and he's completely bashing Trump. He's someone who interviewed G.D. Vance during the elections. The protests that are happening right now, it's not a kind of insurrection organized by the extreme anti-fals. It's something very popular that is being organized. Yeah, exactly. And to get back to Iran,

it's a big topic and it's just the Didji News. But I'm going to put in the notes of Coffee Snake, a podcast that I love, that I listen to a lot, that makes meta-discourse, it's American, it's called Citation Needed. And then they made a segment precisely to analyze the New York Times, the Washington Post and even CNN's discourse about these bombings. It's called US Media Top Dems Assist Trump and Israel Unprovoked Attacked on Iron. So I'm going to put that in the notes. And then, I also wanted to quickly let you hear the answer of a Quebec tiktoker that I've been following since the elections in Canada, Malik.

And I really liked his answer to him because he's really in the sarcasm. So let's listen to him. I don't know if you've seen what's going happening in Tel Aviv, but there are civil populations who are terrified, chaos, noise, children sleeping on the bunkers, all of this because Iran decided to get angry. And honestly, it's hard to understand. It's not because the Israeli army bombed airports, cities, and power plants in Syria, Iraq, Lebanon, Jordan, Gaza, and Tehran that Iran has the right to replicate. No. That would be the end of the international order. And we cannot have that. Imagine a world where bombing someone gives you the right to bomb back. That cannot happen. Israel has the right to defend itself, but not the others. And seriously, they claim the opposite.

You're really an anti-Semitic. And I also want to say that the tropes of massive destruction weapons, it's not like we've never been through that. It was the justification to attack Iraq in the early 2000s after September 11. So it's a bit like they rinse and repeat the same gamebook,

the same gamebook, while they have big weapons, you have to bomb them. In the last news, the same gamebook, the same gamebook, they have big guns, you have to bomb them. In the last news, the Trump administration said they didn't want to get involved, but it can change anything, we don't really know what's going on. I really see that there is a split that is happening in the Trump administration, in the GDVNCE-America First camp. I think we're always coming back to this group chat, where we see that the only person who pushes back is

Gedevance and Pete Exegg but who feel obliged to listen to what Donald Trump says. So I really feel a division between what the implications of the United States should be in this kind of moment. And it's interesting to see because I think it will lead to maybe clashes in the administration and maybe public a little like we had seen with Elon. But then on not internal questions, but on geopolitical questions, there is also that to follow regarding this subject. Yes, Monert, you wanted to talk to us about something that is happening in France now?

To tell me, I can't choose my community. There are people who follow me because they like my lives, there are people who follow me because they like my simplicity, the fact of assuming my sexuality, assuming the fact that I'm Adrien Laurent, I'm very proud to have done it, to be in the sport. I don't know if like me, your For You page has been flooded with videos of TikTokers who testify at the National Assembly in France. So there is a commission of investigation on the psychological effects of TikTok at the National Assembly.

It's really interesting to look at because it's not like they brought back the cream of the cream of French content creators. There were some very famous TikTokers, journalists, or influencers. I don't know how they say it. Hugo Describte was going to testify. So they decided to testify to Adé Laurent, I'm going to name them all, Adé Laurent, Alex Ichens, Nas Das, and Manon and Julien. I'm going to give you a short description of these people and why it became extremely viral. But Adé Laurent is actually a TikToker who became known before TikTok because he was in a lot of TV shows in France. No matter what, he did all the TV shows on M6.

And he's also an actor X who does adult content on internet platforms. But he also does comedic content on TikTok. He does direct TikToks. There's even a kind of viral moment that's done with a Quebecois. Yeah, with a Quebecois that we're going to put in an extract. Where are you from, my little girl? From Montreal, Canada. Are you a boy or a girl?

I'm a girl. You're a girl. I don't like long hair, that's just it. I don't like long hair, I like short hair more. You're cute. Thank you. How old are you? I'm 25 years old.

25 years old? And then, a few weeks ago, the Minister of Equality in France sent a letter to TikTok France to ask if we ban the account of Adé Laurent. Because he would be a representative of masculinism and would be very misogynistic. That's what we say. Personally, for me to have been in contact with the content of Adé Laurent, there are a lot of things that came to mind when I listened to this content.

How stupid it is sometimes, how immature it is or how not interesting. But never, as I had a misogynistic feeling, often say to all the guys who calculate the body count of girls, you, it's not correct, the girls should be as free as the guys. He was a lot on sexual equality, on the opening, or I don't know, but he was targeted by the Minister of Equality in France and his account was banned. And there it was a lot of controversy, that's why he was invited to testify. But the real representative of the class of class in France is Alex Ichens. If you already know him, you know that he's a copy and pasted by Andrew Tate.

His name, Alex Ichens, is from a Will Smith film called Itch. I don't know if you've seen it before, but Will Smith is a dating coach and gives seduction courses to losers to get pretty girls in New York. It's like a movie that I strangely listened to a lot when I was a teenager because he often played TVA on the super screen. So I often listened to Itch. It gave you stuff. Yeah exactly. He was there, he started to testify and I find it interesting because we are talking about this investigation commission on the psychological impacts of TikTok. But basically I'll tell you what the mandate is of the

investigation commission. It is presided over by the deputy Arthur de la Porte and she has four mandates. It says to study and to quantify the devices of capture of the attention and it has four mandates. It says to study and quantify the detection devices of the attention used by TikTok, examine the risks related to the exposure of young users to dangerous content and to digital addiction on the platform, to propose concrete measures aimed at protecting minors, especially in terms of content regulation, to display a comparative analysis of the recommendations

and protection algorithms of minors implemented by TikTok and by its Chinese version of OYN. I find this very interesting because already the fourth point, it's like a trope that comes back often in the news, it had been broadcast to Jorgen, there was an audience who had been there, and it had started like that, who had that on the Chinese version of TikTok, young people don't see stupid content, they only see engineering content, they only see history content, they don't see anything abusing content. And China sends all the children of the rest of the planet with drama, screams, sexual content, whatever, all to make them more crazy. It would be like that, that China would dominate the next 50 years if it would bring the rest of the planet to a standstill. And it had gone as far as New York time.

It went even further, when the CEO of TikTok had testified, we had asked him directly, he had said no. But China has very clear devices and very strict laws on screens and children. So TikTok, they say, we just follow the laws that are put in place. If we are no longer allowed to give Tiktok to children from a certain time, well, we will follow the rules of the country in place. So, that's a bit of the Tiktok argument. But me, what I find interesting with this exercise in France, is that, first, it's purely spectacle. And it's like a spectacle, but not necessarily legal. Because this investigation commission, when it says to Alex Ichens,

I take this example, or to Adélerand, that what you said is wrong, it's based, it has no authority to make that judgment. An investigation commission right now, it's made to become aware of what's going on and to be able to establish legislation. It's not a court. Yes, it's taking the lead of a situation.

Exactly, and there was a kind of mix of styles, where precisely Adélerand or Alex Ichene came there in a defensive way. Then we started interpreting their words, reading what they were saying, and saying what they wanted to say when they wanted to say that. And it created a spectacle that became extremely viral. The young French were like, we are really the most

entertaining country in the world. And they were right. When I saw that, it was like it was purely French to bring in Nasdaq, for example, for people who don't know. He is the most followed influencer on Snapchat in France. He is very famous because he comes from a neighborhood that is most disadvantaged in France. He publishes videos with the young people of his neighborhood. He became like characters, he created a lore. And since he became very popular, he became very rich, he gave him bigger lives, he gave him makeovers,

he made videos where he gave 20 euros to all the youth of his neighborhood to wash the street, and the deputy says to him, is this regular work? You're doing this for years. And Nasdass, who is not like someone who is very articulate, he said to him, well, you're leaving our neighborhood aside, there's no maintenance, I'm trying to help my community. Yes, the little kids, we're going to show them how to work,

we're going to wash the street and we're going to pay them back for that. It's not framed, but like, I want to help my community. So there were a lot of debates that didn't have their place to do it, and there was a good column in the daily that he plays in France, because he said it was a pure exercise that had no authority and that it was taking away from the national assembly because it was just a clown show. And the fact that this deputy, Arthur Delaporte, kept saying, I am the president, I am the president, it's me who decides, it led to the fact that one of the witnesses left 20 minutes after the beginning of his testimony, Alexi Chenz, and tried to make him believe that he had broken laws. I think it was like the young squad of the French National Assembly who took a file in hand. You see people around the table preparing for the daily broadcast, filming their preparations,

and they make scripts, it's like, I'm going to be the nice one, you're going to be the bad one. It's like for them, I'm going to be the nice one, you're going to be the bad one. It's like for them, it's like... Well, it's almost like true crime. You know, like when the police are going to question, interrogate a suspect, then, you know, we're going to try to break his piece. Exactly. And it wasn't the frame at all to do that. Well, I have something to add there compared to Adélerand, who still got his TikTok code deleted the next day because of a minister, Aurore Berger, so Minister of Equality between men and women. I added that in relation to Adé Laurent, who still got his Tiktok account deleted the day after because of a minister, Aurore Berger, so Minister of Equality between men and women.

I went to look for him and I was wondering if there was a sound of alarm to be heard in relation to that, especially regarding sex workers. And I saw a tweet from a French sex worker, Juju Breton, on X, who said, whatever we think of Adé Laurent, so even if it's a character, maybe, you know, who... But there are controversies that follow, it's like, it doesn't matter. So I think he's being examined for sexual assault, but anyway, I'm going to read his tweet. So whatever we think of Adé Laurent or not, the challenge is not to arbitrarily let a minister decide who has the right to quote

or not on social networks. I'm skipping parts of her tweet, but she says that Aurore Berger is perfectly involved in a logic of criminalization of sex work, and there she continues. The arguments she is advancing, the minister, to make the account of Adélaurant be removed, are hypersexualization and degrading image of the body of women that, so to speak, the TikToker would vehicle. For Juju Breton, it means roughly that women should not dress sexily, especially on social networks, etc. So after the veil and the crop top, this government is therefore still attacking the way in which women behave, while masculinists spend their time insulting, insulting and calling for hatred and

harassment of feminists or women in general on the net, with direct consequences on the lives of the concerned. But a priori, this is not the priority of the minister. So she really targeted a sex worker. And that's it. And the example he gave in the investigation commission is a live clip of Adé Laurent where there is a worker... Because he basically does almost a phone call. He always brings people in live and he discusses with them. Sorry, but just to say that the lives at the base are supposed to be 18 years old and more on TikTok. Exactly. And he brings people in the lives and then one day he puts that, he broadcasts

that at the National Assembly. It's a girl who makes a chest still voluminous. And the first thing he says to her is that she has big breasts. You see how he degrades the image of the body of the woman because he pointed, he made a reaction like oh my god, he was loaded in front of what? What does he say stupid? And then it's like you see an example of him who is a misogynist. And also, I mean, there was an obligation to identify with a photo on pornographic sites in France. This legislation is passed, I don't know, like the update, I think maybe it will pass. There was even a Quebecois sex worker who went to protest there in France to remove this legislation. So it's really, it's at all the responsibility of the industry to do this.

Well yes, it's like if we were using, in the end, the women who, you know, as victims, to create laws, generate laws that will precisely precarious even more sex workers. To end the DigiNews, we also learned this week that the young creator of the videos Backrooms on YouTube, his name is Kane Parson, he's 19 years old. He's going to be the director of a horror movie produced by the 824 studio that we know. So the adaptation of these backrooms videos. Sound, camera, rolling. Alright, and action. He would be the youngest director in the history of this studio, to whom we owe, in particular, euphoria.

It interests us because what are the backrooms? In fact, it's a legend, it's part of the lore internet, it's an urban legend, but when we talk about the internet, we can say creepypasta. Because I think it comes from the fact that we copy-paste these legends on forums. The backrooms, I think I've already talked about them at Café Snake, I think, but it's a fiction, a fictional place that would have been invented around 2019 on 4chan. Then it's an example of what we call the liminal space, so the liminal spaces,

the two of them. It's really like a succession of corridors, of labyrinthine rooms where you have the impression that when you walk in there, you'll never get out. The rooms look a bit like desks, in abandoned desks, with a gray carpet, and the siding, neon lights on the ceiling. the tapestry, the cement, the neon on the ceiling... In urban legend, it's a space or a kind of dimension to which you access, like when you're in a video game

and suddenly you go through the walls. You know, your character can just go in. In 2022, the American, whose name I'm talking about, the YouTuber Kane Person, started a series called Backrooms, a short film he was publishing on YouTube that was really inspired by this internet legend of Backrooms. It generated millions of views. In 2023, the studio A24 announced that they were going to seize this video series and turn it into a movie. At that time, we said it was one of the most important investments in Hollywood in terms of buying an intellectual property that came directly from the internet. The chief editor, Dana Iris Bridgson from IndieWire, said it was a new archetype for independent films.

She said, you know, the studio 824 didn't just buy a short film that looked promising by a filmmaker who was leaving high school. It bought an ecosystem as a whole. In the sense that there are really fans, there is really a community, so to speak, of engagement that is already there and that it can be a potential to create merch, spin-offs. That's how cinema has been investing for the last 10-15 years on already existing intellectual property. It's often to make book adaptations that already have a large community, comic books, and as you said, it's one of the biggest investments in IP that comes from the internet. There was also Michael Bay who had taken the right to redo what he says about toilets. We hear announcements about that.

But for backrooms too, the executive producers, it's going to be James Wan. James Wan who is like a director and a big-time smoke producer. He's going to be surrounded by people who have been doing this for a long time. I don't know, I'm not a fan of horror movies. Me neither. Empathy, I found that spooky. Ok, that's true, you didn't like that. Ok, so I called my subject the Quebecian PROMS market.

When we talk about PROMS, we're talking about the instructions we're going to give to the LLM, like ChatGPT. So these are the instructions that a user would give, for example, to ChatGPT to describe the task that ChatGPT wants to accomplish. For example, I could say, the moment to Chad GPT... It's going to look luxurious, but it's not going to cost anything. No camp, no studio, just Chadjpt, Mid Journey and Sora. And voilà, we can start our personal coaching brand, Mounir.com. The idea is that we didn't have to rent marble lobbies, we didn't have to hire makeup artists or makeup artists, we didn't have to hire stylists, photographers, or even hold real riches. We just needed

to generate vibes. The vibe of the lobby, the vibe of the makeup, the vibe of a stylist, and the vibe of the photographer, but also the vibe of the luxury. So that's obviously not my speech, because I'm still pretty AI-critical, let's say, but it's the speech of a prompt hustler, a account that exists, that started in England. Prompt Hustler is the name I'm going to give to these new accounts that have been popping up on the web for a couple of weeks now. They seem to sell a precise know-how to write good prompts. I saw that they had a new word to say that, Master Prompts, to generate content that

looks professional, but without hiring professionals. Do we have a translation for PROMPT? Yes, yes, that's it. The translation is generative instruction, I think. Yes. We're always late. There are like three, if you go on the linguistic window. I'm going to show you the soundtrack of a video that we find on a PROMPT Hustler account, made Nico, who started posting in late May. It's a story just within that one line. She's holding heartbreak. She's holding urgency and she's holding regret So you need to describe the emotion behind it

This AI can do more, but only if you do too. What I notice most is that in the Prump-Oslo discourse, we're really in the language of vibes. And that makes me think a little bit about the hyperreality we've been talking about. We're not defining this who something, but we're really after defining how the thing we want to sell, for example, looks like. What are the vibes of that thing? We'll even say that in an ad that I'm going to make you listen to, we don't need to have a product to start selling it.

The example that is given is that we don't need hats to sell hats. different textures, moods, face shapes, style to match the vibe. No shipping, no samples, no holding inventory. Just the design, the mock-ups, and the right visuals to make people want it. Put it on print or five, make money online without ever touching a product, let alone a camera, a warehouse, or a model. So that's it, I have the impression that, well, the prompts are professionalized, the vibes, maybe, what's interesting is that some prompt the hussleur prompts will also address people who already sell vibes on the internet. So personal coaches, the girlbusters of Tuta Cabe, the people who sell pyramidal, they say for example, hey you sell forfeits at 5 figures but your visual identity is a free canva trial with a bad wifi connection.

Worse still, your prompts generate stock photos that look like the same stock photos as all MLMs, the so-called buss on Instagram. So you talk premium, you coach premium, it's really it's addressed to the personal coach, but your visuals have zero presence, zero history, no vibe. You don't sell information, you sell fields, you sell what life looks like after having dealt with you. You're building a world, a feeling, a fantasy, so deal with me.

You know, the... Prump hustler. It's like there was an additional layer of artificiality that was superimposing on something that was already of the order of appearance. In the last few weeks, there was this, there was really some prompt hustling of this type, but on TikTok, there were also a lot of videos generated by Lya in the crowd of, you know, the launch of the new image generation tool

by Artificial Intelligence, VO3, which was launched by Goggle. You saw some, I saw some. The French content that I saw, it was often around historical moments. It's like historical parodies, but what was uncanny is that medieval people held selfies and blogged or vlogged. Yeah, it's like if a guy was there and I say,

Oh hello, I'm at the Great Wall of China, we're in between the Han and the Sands, and he wears a selfie stick, it's like he's a vlogger. We're in 1400 and I'm with the first immigrant from Maghreb, named Karim. So what are you doing here Karim? I'm here for the rent. What does your life look like right now Safia? I woke up, I walked in shit, I got my money taxed and all that before breakfast.

Do you like your job Vincent? Yeah it's nice, honest job. And nobody lacks respect. What is his honest work? He's an executor. He's a executioner. He's the one who cuts heads. No one lacks respect. But I think it's doing Vox Pop again. People are doing a lot of Vox Pop again.

What they're going to ask you, like, did you know you were an AI? I've never even seen anything that was weirdly existential. It's like, if I'm AI, why the fuck am I broke? Like, give me another life. In Quebec, we've already said that humor takes up a lot of space in Quebec. Well, most of the Trump-Hossler accounts that I've seen present, are primarily memes pages that really refer to the internet culture of Quebec. Like Olivier Prémot who says Dégueuze des poutines, la bijouterie Mise, the drinking

ponds of Kevin Parand, the shopping mall, the Royal Mount, even the crazy saucepans. And all of that with animal characters. So that like, particular in Quebec, I guess. No, no, no, it's not particular in Quebec. My friend sent me one in American English, a gorilla that drinks laxative and that drowns in its excrement. We're just going to put one before. Hi, my Tata! I wanted to make a night vlog to tell you that yesterday I got my glass squashed at the bar. And I think the guy followed me in the forest.

Hosti! There's something cracking in the forest! It's my ass that's cracking, you bastard! Well, gang, I was stressed out for nothing. There was no one following me. And I swear, I never hit the sauce again in my bouledac ramen. I have the balloon hole on fire! I'm going to end the vlog on this, I don't want to blur the camera.

And then there's the camp's garou wolf that's hiding in five. Garou's often not from their graines, by the way. It's also adjacent to the internet, they talk a lot about zines. Today we are at the lake of zines, at Tadoussac. Some people fish salmon, I'm zines. It's not going any further than that. It's always jokes, it capitalizes on humor to generate engagement. And what's interesting too is that there's a really Quebecois accent.

And the stories I'm talking about, I've noted a couple. There's Jen My Film, who's going to publish adventures on Martin the Yeti. There's Gory.QC, Sasquatch Qqc, raccoonqc, snowy yeti. And it all seems to come from the same person or the same group of people. Because when you want to click on the links in their bio, you get to pages that want to sell you packages to be able to create this type of video with prompts. For example, it says, generate videos like me, instant accent, $20. Learn how to create animal videos with Lya.

Strengthen a Quebec accent and monetize your TikTok page. There's really this idea of creating content directly for the Quebec public with Lya. 50% off deal available today, no experience required. And then there's even a diagram that says, that tries to convince you why you should use their prompts. There's like a little cheap drawing of Gorilla with a Quebec flag and it says a prompt of shit that doesn't work. And then the prompt is

a gorilla holding a Quebec flag. Just next door we see a realistic Gorilla in 3D who tastes a pudding and it says no prompts tested andve. I actually clicked on their link, I clicked on access to our secret strategy that generates millions of views per week, and there were like a few spelling mistakes. There was a whole form, fill in your information to buy the IA Quebec strategy of content. And then I stopped there because I didn't want to give my information. But we wanted to see you, you're cute. But in one of the videos, I think it's GoréeQC,

said to go install FlashLoop on the App Store. So I went to look at what FlashLoop was. Obviously it looks like an application to create videos generated by Lya. But all the reviews I read were dated about the month of June, literally, and gave one star, and said, for example, 23 euros for nothing, videos don't happen, everything is waiting for hours and hours, and someone else wrote scam, subscription bought for zero credit, so zero videos. So it looks a bit dodgy. But that's it, I think people who make an application like this, they say what you want and they will generate it with VO3 for you. It's like you order a video and they will prompt it for you. I think it's like an interpreter because Flashloop, let's say, they don't have generative IA, you have to generate videos.

I have a hypothesis here for the Quebec accent. I don't think it's necessarily generated by IA, but I think it's just a voiceover. Because the lips move with... No, I think Google... You know, it's made the news... We even talked about it in Café Snake, that Google Translate added the Quebec accent. This IA also generates the sound. So that's what's different from SORA, let's say, or OpenAI. It's that in VO3, you can not only generate someone, but you can generate someone who speaks. I just want to underline a slippery slope too, because in some videos, like the ones that put in the scene of the gorillas, there is often the N-word that is pronounced. There is like a little

racist side to things. You know, I also noticed that let's put the young people on TikTok or in Twitch chats, when someone does something stupid, they'll often say it's a big monkey. I don't know if it's not racially known, but I think that monkey is a word that's in vogue. Anyway. I found it interesting that on the Quebec Talk, the Trump hustlers pose more or present themselves as pages of memes. It also makes me think of a text I recently read about the newsletter Kneeling Bus by Drew Huston called We don't need to see ads once they're implicit in everything. It was about the place of advertising in the media ecosystem we live in. The guy talks about the signs of advertising, for example, when you take the highway,

or even the TV ads, and they that it becomes almost like a relic of another era because at that time advertising was really a fixed element and we could recognize it in the landscape, it was delimited, there were borders. For example if there is an ad that plays on TV, you just get up, go pee, go take a glass of water, you can, you can kind of free her, because she had a place that was fixed in the environment. Now, advertising is found in the environment, it's an element that's fucking fluid, it's like it enveloped us. And a large part of the digital landscape is always a little bit of advertising. It can be advertising for

the podcast for example, the distinction between what is the ad and what is not, it's very difficult to cut it off. He also talks about Deleuze, who 30 years ago would have said that it's getting harder and harder. We're not talking about advertising, but this idea of separation. There is less and less separation in our world. The borders between things are very porous. He talked about the separation between work and school. Before, it was like a house. There was a separation that was physical. We left a place, and then we got home, and it was the house. Now, it's like we're both at home,

both at work. This idea that we have our cell phone in our pocket, so everything follows us, everything is stuck to our body. There, he said, in a control society, companies, so we can also think of advertising, they take the place of factories and a company is like a soul, it's almost like a gas that circulates in the air, that we breathe. There is this idea that, you know, even now when we scroll on TikTok, when we come across a joke, when we we find a meme, it can also be an advertisement to sell us a sort of package of AI prompts. Well, I find it interesting, also, all the science around prompts, because I have a

friend who is a French teacher in high school, and he decided to do, for one of his writing evaluations, that he was going to teach students how to use chat GPT because it was like, as long as they use chat GPT at school, we will show them how to do good prompts and then they started evaluating their students on their prompts. To write a good prompt, it not only takes being able to write, but also understanding, reading. There is an aspect of reading. There is an expertise there. I want to become a prompt professional. Yeah, but if I had one more thing to add about this little segment, it's that we often talk about this hyper-reality that is filled with simulation, where the real and fiction mix and become very difficult to share.

It's fascinating to see that the prompt-useless pages, for example the one in England, on which I came across, which shows us how to look professional without being professional, it's like everything became a simulation. I found it interesting, all this language around the vibes, because we've already talked about the vibes too. We say that it's like an orientation, it's not even something, it's not, it's cool, it's the vibes are cool. So there's this idea that we're going towards the cool, but we're not there.

And there's that too in the speculation, like we're going towards the richness, but we're not there. It's like we were oriented bodies, we were talking about movement more than objects, things that are tangible. Thank you very much. So my segment, which is going to be a little bit more part of the tradition of me who just comes and talks about Quebecois rap. At the end of the week, I was at the Mural Festival. There was an event organized by Montreality.

It was a rap show where there were two American rappers Swirl, Molly Santana and Swappa, who are American underground rappers. But before that, in the first part, there was an event called Shine, present, Kinji, Monzi Monzo, Scann, ZFR, Mizrabel and Franz Kello. I think there was also Calibre, who is another rapper. I was with the YouTuber Shine West who streamed, so I didn't participate in the stream, I didn't participate in the whole event. And I really saw a new scene of rappers emerge as in real time.

It was the first time they were all on a show at the same time. For the people who don't replace who they are, all these rappers, Monzy Mozo, it's them who made the song, I'm a geek in Tabarnak. K1J00 is a rapper who will save Quebec. I gave him the will to do it I gave him the will to do it Illegal things, I don't do it to flake I do it to a tabarnak I don't do it to a tabarnak I don't do it to a tabarnak And Scann and Zennifer are the guys we would see in videos where they are in a maxi and they do some meme rap And if you have a little bit that I want to talk about, it's how this new generation

of rappers is inspired by the internet codes and the meme to become viral. It does not necessarily mean that at the moment they have a very active base of listeners, but in any case there are a lot of people who have listened to their viral. It doesn't necessarily mean that right now they have a very active audience base, but in any case there are a lot of people who have listened to their music. And I think that this segment there is a bit like the segment I did on the meme page a few weeks ago, because I find that the two arrive at the same time and the two feed each other. Because it's the new generation of meme pages that used a lot, for example, Geek Tantabarnak or a song or Fleur Delice for example. So just toantabarnak or a song like Fleur Delis. So just to tell you a little story about Quebec rap, Montreal,

quickly, there were several waves of rap in Quebec. There was a lot of debate, but what happened at the end of the 90s is that there were a lot of rap groups that we could think of as mosaic, domatic, and if we go up to the 2000s, there was no pressure, after we could even be local, there was a lot of rap that emerged from Quebec. At the same time that it arrived in the United States, maybe 5-10 years later, but we had the same wave of rappers that happened. Except that in Quebec, what did not happen, which happened a little everywhere in the world, especially in the United States and France, is that when rappers arrived in the 2000s, like us here, we had Conneisseur Ticazo, we had Rain Man, we had several rappers who were very popular in urban scenes, they were not mixed with

the Quebecois mainstream culture. I like to explain, because let's say in France, when the rapper Booba or Caris had a huge success in France, they were avoided on the big French stages to explain their kind of music. It gave way to scenes where the rapper Lafouine or Caris or Bouba had to explain to Eric Zemmour who was the king's fool, we're not sleeping, that's why he does rap and why he does that. It normalized the musical genre in the French mainstream scene. And here I'm not really talking about the United States,

I think the cooperative is more social with France. It made sure that rap was really integrated in French culture in a certain way because they could participate in the same events, the same gala, the same television shows. It didn't happen in Quebec. There must have been guys from the group 8.3, the original rappers from Quebec, who had to crash the disc gala while Guillaupage was on stage to say that the rap category should be broadcasted and that it was a big disrespect. So in Quebec, what happened

is that rap has never really been included in the Quebec cultural industry. And that has had long-term consequences that we really don't see yet. And when I talk about it, let's say in platforms like Rapolitique, we don't understand what I'm trying to explain. Because it's like... I don't know how to say it. But... Why? Because they don't understand what I'm trying to say. Like, I'm like, no, but...

Because they're still in denial, actually. One day they'll realize. What made rap everywhere in the world be included in mainstream culture? It's that when rap became the most popular music genre in the world at the end of the 2010s, it happened everywhere except in Quebec. Rap was immensely popular in the United States, even today but a little less. We feel that it is a descent, in France too. But in France, rap is a descent to bring a little bit of the Caribbean or African sounds, the Afro Beats,, Bouillon, Creole music,

we're talking a lot more about that this year than about rap. But rap has had its mainstream moments, it has big institutions, big labels of music. It made it so that at the end of the 2000s, until the middle of the 2010s, when Musique Plus closed, there was a gap in rap. Because if there is one Quebec cultural institution that gave place to rap, it's Musique Plus.

There are a lot of rappers that could exist culturally in Quebec just because of Musique Plus. But when Musique Plus closed, there was a gap. And it was the advent of streaming platforms and YouTube that made sure that there was a new wave of rap in Quebec that was born organically. And then there were successes like it started, some will say, with like T-Lus in 2014, a rapper called T-Lus. But there were several others before, but really it generated hundreds and hundreds of thousands of views. There were a lot who would say it was 2015, 2016. During that time, there were Quebec rappers who were mainstream, there were Dello Bees, there was La Hool, there was Aonde, etc. But it was a little disconnected from the essence of rap which is like the disadvantaged neighborhoods,

the difficult neighborhoods of the urban center which is Montreal. People in Saint-Michel or Montréal-Nord didn't listen to Derobiz. So yes, Derobiz was everyone's favorite. And me, at that time, I came from Laval, I was on the North bank of the Segep, I loved Derobiz. But it was not in phase with culture, with a big C. All this story is just to say that the evolution of rap in Quebec wasn't the same as everywhere in the world. In 2016, yes there was Delobiz, yes there was Loud, yes there was all that, but there wasn't this mix of,

no, it's rappers from Saint-Michel, from Montréal-Nord, who are everywhere, no, it was rappers from Saint-Julie, Aïe, DeLobiz, who comes from Saint-Julie and Granby. What happened in 2016? Several rappers blew up on YouTube, on Spotify, we can think of Enima, White B, Lost, Tizzo, it's all names that became really famous at the end of the 2010s.

But it got blown up. Then there was the Covid, then they couldn't do shows, then all these guys got old, older, and they're not anymore. And rap is a youth sport, it takes youth, it's very... A sport! But you know, you have children and all that, you know, it's... I understand. But it's normal, that's what I don't get, but...

It's the trajectory. Exactly, that's it. So then this generation got older, and then they finalized the rap labels to start signing these rappers, which before we called rap Montreal rap or the Montreal street rap. It's really like one of the first pieces of Raad that was made by Olivier Arbault that he will visit the Montreal street rappers and then he will go to EZS and Tizio. There was really this division in rap. Even Keke from Rapolitique, Kevin Calyx, uses the word segregation in rap.

Or was there the rap of Montreal and the rap of Keb? It was really this big conflict. Even Kevin Calyx, a rapper from Kiki, used the word segregation in rap. Or was it the rap of Montreal and the rap of Keb? It was really this big conflict. This wave of rap has been blown away. And all these guys have become institutionalized, they have signed labels. And now, producing a music album is just a vector of generation of subsidies. There is no quest for virality. You know, at one point I was like, oh my god, Quebecois rap is not going well anymore. All this wave has grown old, they didn't necessarily accomplish what I thought they were going to accomplish.

It's been a long time since they had hits, whatever. And then came this new generation of rappers who are really inspired by a rapper who died, Jeune Lou, who died in 2021, after a gunshot, he got killed. He was immensely viral in France. He has a very atypical, very popular rap style that was really in phase with underground trends in the United States. He was so ahead of what he was doing. He made his album RX in 2019 which became viral two years later in 2021 and that's when he died. It's all this new generation of rappers that I mentioned to you, when you talk to them, who's your biggest inspiration, they're all going to tell you it's Jeune Lou. And these young people understood how important it was to use TikTok as a rapper. And all these songs blow up on TikTok and on IG Reels.

They're clip farmers. We talk a lot about clip farming in Café Snipe from the beginning, but they're always trying to generate attention through short videos. They will often laugh at them. When we think of Scann and ZDFR who do meme rap, it means that they say themselves that they will make music that will sound like American underground rap. But at one point in the song, they will say an extremely vulgar bar. A grenade. Yeah, like, let's dive into the vagina but I know how to swim.

They're gonna say something like, on TikTok, they can just put this extract and that's what it's like. Yo, who are these two guys? And even they're gonna write in the caption, yo, what are these two guys? They're gonna roast themselves. People don't even know they're on the rapper's account. They think they're on the account of someone who ridicules the rapper. There's even one of these two guys, Scan, who made himself think he was the son of Martin

Matt for two years. Did you ever see this on For You Page? Yeah. It was like the son of Martin Matt makes rap and puts his music on. It's not the son of Martin Matt at all. Oh yeah. My brother thought it was really the son of Martin Matt. Well, you know, I don't have a reason to doubt. It's like if I claimed to be the daughter of Vironique Cloutier, like what the fuck, why would I do that? To generate algorithmic momentum. You know, like Kinji is in another lane because he really has the sovereignist aspect, which is really interesting to observe.

But for the rest of this wave, I'm still optimistic. Yes, there are a lot of haters. lot of haters, people find their music ridiculous. And it's all very young people. I agree that it's not all their songs that are the best. But in this use of the internet and in this brio to try to continuously generate virality. It made me see the enthusiasm of the crowd, which was mostly composed of people like 16, 17, 18 years old, party on songs that I usually only hear on TikTok, it was like... it gave me a wave of optimism for the future of Quebecois rap.

So... It takes advantage of digital tools for Quebecois culture too. Yeah, and that's it, it's something that a label would have trouble orchestrating, because it can't really be decided in advance and programmed. It's like, for example, I remember showing Scarnet ZFR to Shaheen on his stream. We listened to him on his stream. They saw that they did that, they blamed him. Yo what the fuck, why is Shaheen listening to that? They put that on YouTube and TikTok, it generated a lot of views. They're constantly looking for the next clip that will generate traffic on their TikTok account. You can't plan that. You have to be completely immersed constantly in these...

Okay, I have an idea, let's do it live. So you can't structure that in a bureaucratic way. No, you have to be alert too. You have to be consuming. Or someone who says, hey I saw you on a stream. Someone was listening to your music on a stream. You can't structure it bureaucratically. No. You have to be alert too. You have to be consuming. Or someone who says, hey I saw you on a stream. Someone was listening to your music on a stream. Exactly. That's it. It's like... It's really... It's the entrepreneur artist, but the media entrepreneur artist.

And you were telling me that in that new generation, there were already beefs. Yeah, but I think you shouldn't read that. But yes, there are already beefs. My damn... Well, that's, he already lives. My body. Well, that's a sign of health, I guess. And that's it. And I think that in Quebecois rap, there's still some misery with the place of female artists, women rappers. Mizrabel, who was on the show, who is like an emerging rapper,

who still has her style, who is so inspired by the artistic direction of the American underground, but she really has a clear aesthetic. I think I like her on TikTok. Yeah, it's like, all black at the bottom of the club, whatever. And she's inspired by I-Spice's Belly Boop. What are they called? Belly Boop? Yeah that's it. It's like she has a song, I think it's called Belly Boop, something like that. But it's not the same style of music as I-Spice, but I mean, I-Spice also

took on that aesthetic. There's just a new wave of rappers. There's Camilou that we put in a DJ mix. I love his song Assonance. I just see this new wave that is completely outside of institutions and that is purely algorithmic. And to see them mobilize a big audience to a show on Murale, it was like them, I saw it in their eyes, that they were happy to have done it. It was like that, I don't know if it was inspiring. I know all of that Franz Kalo who was there, I love his album, go listen to it. So that was my segment on Quebecois rap. Well thank you my name. So this was my segment on the Quebecois rap.

Well thank you, my man! So that's the end of Coffee Snake for today. Yes, I hope you liked it. Put 5 stars on Spotify. 5 stars. And we remind you that we always wait for your takes, so we take them again. We've already received a lot of them. We're super happy and looking forward to their answers.

See you next time! The intro music is from Odkyo and from Aslo.