Cameron Hanes - Keep Hammering Collective - KHC 016 - Danny Duncan

Episode Date: April 7, 2023

How Youtuber, Danny Duncan, made 150 million dollars.    Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com   Connect with Courtney Dauwalter: Instagram: https://www.instagram.com/dannyduncan69 Facebook: https://www.facebook.com/DannyDuncan69 Twitter: https://twitter.com/DannyDuncan69 YouTube: https://www.youtube.com/channel/UC94lW_-Hr_uA7RcJ3D-WPOg Website: https://www.dannyduncan69.com/   Special thanks to our sponsors. Santa Cruz Medicinals: https://scmedicinals.com use code KeepHammering for 15% off Keytone IQ: https://hvmn.com/CAM use code CAM for 20% Black Buffalo: https://blackbuffalo.com/discount/CAM use code CAM for 15% off MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off and Free Shipping First Light: https://www.firstlight.farm/ Use Code Cam15 for 15% off your first order Leupold: https://www.leupold.com/ Black Rifle: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order Hoyt: http://bit.ly/3Zdamyv Bass Pro/Cabelas: https://www.basspro.com   Timestamps: 0:00:00 Introduction 0:00:50 Danny’s job 0:02:30 Youtube strategies 0:05:00 Merch sales 0:06:09 Growing up a Prefontaine fan 0:10:00 Actors playing athletes 0:11:00 Conor Mcgregor 0:14:06 Running with the bulls  0:18:51 Plan for the Tesla and bow 0:20:23 What’s after Eugene 0:22:55 Coming up with ideas for merch 0:24:00 Retail stores and other revenue streams 0:28:20 Early Jobs 0:31:00 Must be nice 0:32:40 Progression of the brand  

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All right, we're here with the Keep Hammering Collective. This is Danny Duncan. How are you doing? Great, man. Thanks for having us. Well, this is kind of random. Yeah. I mean, you hit me up, said, hey, you live in Eugene. I said, yeah, born and raised here right now. I said, let's get together and do something. So what's the plan? Oh, man, I just came here to visit all the pre-fontaine stuff, and we always just shoot vlogs. So I figured we could get something going with you pretty easily. So I was like, I know we'd get content if we film with you so definitely well i mean so tell us about what do you do what's your job um i just do vlogs pretty much i try to go as crazy as i can i guess without getting hurt yeah um explore i don't know go on adventures whatever i can i guess yeah i don't know how'd that start

just a kid with the camera no i went to l.a to um i used to work with athletes like uh skateboarders and I was like training them and then I met like an actor he thought I was funny so he told me to do YouTube so then I just started doing that was doing YouTube and Instagram and then kind of just did like stuff I did as a kid

like watching jackass growing up you know like Bamar Jarrah and those guys so just started doing that and then kind of found its way I guess no I didn't really have a plan and then eventually... Yeah just slowly built a following and then here we are

yeah trying to keep going I guess and how many years has that been now? I think I started in like 2014. Really? Yeah. So we're like, I think this is year nine or... Yeah.

And still growing? Just kicking ass for what? Yes. I've always been just like a nice slow and steady. We never really had anything that like blew us up quick. Yeah. So yeah, I always just try to do, you know, be honest. Just not sell out, not fake shit.

Just slow and steady. And then I figured one day we'd make it. Yeah. Well, it seems like you're doing pretty good. I mean, my kids definitely. know yet oh sick yeah so i mean it's uh i don't know that the youtube world is pretty crazy these days it's like i don't think people hardly ever watch regular tv anymore it seems like yeah it's crazy it's youtube yeah yeah i don't i just like i don't really use youtube much unless i'm like

searching something but yeah right yeah what's how often do you post like what's your goal for getting videos out it's just once a week okay yeah i wish i could i try to i wish i could spread it out more but I feel like you kind of need to post like consistently every week to grow. Right. So we do that. Usually between like Sunday and Tuesday. Okay. So we try to hit Monday.

Yeah. I was, I'm interested in the like the strategy of YouTube, like how to do it. You know what I mean? Because you've got what millions of subscribers. We never really had a, it's pretty funny. I mean, we never did the whole thumbnail like the whole clickbaiting. We need to kind of just throw shit up and.

Yeah. I have a very like loyal follow. following very consistent like every single week I post is just we've always just consistently got the you know similar views like obviously it grows but yeah yeah like if I post a video today it's gonna probably do pretty similar to last week or the week before so we don't really have to worry too much but I would say that I think they are changing a bit with the whole um like thumbnail title I think is getting more important yeah seems so right and then do you do you sell ads on your videos or do you do ad sense um neither really oh really you mean like brand deals like a company pays well yeah

i mean you could they could sponsor the video or you could like you know how youtube puts on the ads and then you make money from that so we're kind of vulgar like you were talking about shooting an app off my head you know like if we did that and ran ads they probably wouldn't really they're gonna monetize it so like we were usually either it's kind of vulgar or um like if we run around naked or something and they hate that. Dude, they have, yeah, their rule, I don't really want to talk shit, but yeah, their rules are kind of weird.

But if it's a music video, you can be completely naked, shaking your ass at a strip club. It's like, isn't that weird? It's considered art. That's literally their, that's what they call it.

But if I run around naked, it can't be considered comedy. You can't call yourself an art, an artist? I know, who the fuck's the art judge over there? Yeah. Like, honestly, it's like, what the fuck? I mean, it could be art.

But I don't like to talk shit about you too, because, you know, they've given me this, this great opportunity. to meet you you know right but yeah uh yeah so like if we're running around naked or something they'll kind of demonetize shit so and then if and then usually we just use music like whatever songs we want so if it does get monetized the money goes to those labels oh i see yeah but um we have like monetized in the past it just has kind of made it difficult with our type of content they're kind of just like

like go after us a bit so how do you make money uh merch oh i see okay so all your clothes i saw the virginity rocks and stuff like that yeah yeah yeah we've done 150 million um sales on like all the t-shirts and everything hoodies really yeah whoa that's great yeah okay so that makes sense yeah so you're you're using your your brand is just promoting merchandise basically yeah we just are making really good videos and then make really good clothing or whatever yeah and then uh yeah we're in retail stores like 2 000 retail stores oh really okay i didn't realize that yeah that's huge dude yeah i love it i mean that's so much money for how old are you uh 30 30 yeah whoa you're the same age as my son he's about he's almost 30 yeah i heard you talking uh you you had at one time you

you were you were i listened to a i think it was black rifle you did a podcast with those guys yeah yeah and you're talking about like you considered military for a while even yeah when i was younger physical training part of it yeah the the challenge and that you were a runner and triathlet right yeah so is that what brought you to eugene you mentioned pre fontaine yeah yeah i watched uh i think every runner probably has but like when i was younger uh in high school i watched uh without limits and then you're just like fuck this guy was the best oh such a and then it's cool to you want to see it in real life yeah and then now obviously we were able to travel and film and make a video so it's like work at the same time so i've been meaning to get out here since like i think like 2017 2018

and then I never got to. And then I was just here for a meeting grade at the store. And then I was like, damn, I wish I could have went to Oregon or a university Oregon. Yeah. So then when I was, I was, we went to L.A. And I was like, fuck, I'm just, I want to just drive back. So I was like, yeah, we should just drive back. Check out Hayward Field, you know, check out the facilities and then like go to Preeze Rock and all these other.

Did you guys go do that? Yeah, we did that yesterday. And then I just want to, I guess, just see what else there is. I'm sure there's a lot of things. Yeah. Did you guys go? So Hayward was pretty cool. But wait, what was a mean-and-grit you're here for? Just one of those retail stores I'm in.

Oh, that was like a week ago. Oh, which store was it? Do you remember? It's called Tillies. Oh, okay. It was in Portland, though. Oh, Portland. Yeah.

Yeah. There's another place. It's right on campus. I don't know if you guys went, but it's called original pancake house. And they have a bunch of old pre-stuff, like artwork. Oh, really? Yeah. That's sick.

It's like right on campus, so it's because it's close to Hayward. Yeah, a lot of the stuff yesterday was close because it was Sunday and it was kind of late. But they said like today or tomorrow or whatever week ago. And then I read, did you read Shoe Dog, the Phil Knight book? I haven't read it now. Because I like make everything. I actually, I'll go into like Nike stores and just find shorts or pants I like. And then I'll just take those, send them off and just put them on my, like turn them into like my clothing.

Yeah. So I did that a lot. I'm a big like Nike story, you know, like Bill Bauerman and that guy. so I'm trying to go to their headquarters too and just check it out. Oh, up in Beaverton? Yeah, Beaverton. Yeah. So that was like another thing we thought would be cool.

Yeah. Well, I mean, after we do this bow shooting stuff, maybe you can go check out that restaurant. Yeah. Got the best breakfast too. That'd be sick. It's so good. But, yeah, I mean, pre around here was, man, everybody. You know, he died what in 75, I think?

So 50 years ago almost. and people still talk about it's crazy i mean isn't that amazing yeah and he was so young when he died it's like how can you make a legacy that powerful at that that eight you know with in only 24 years or whatever it was and i didn't do shit when i was 24 yeah yeah i mean i maybe if it's wrecking trucks drinking or something like that that could have been a legend for me but yeah yeah i mean but yeah pre like his attitude was just that's what stood out to me you know Did you watch the Prefontein movie? The terrible one?

I didn't watch that one. No. They need to delete that one, though. It looks so bad. That's the one with Jared Leto, I think. It looks disrespectful to the sport. I know. Yeah.

I think I started to. And it's just like, once you watch the one with Billy Crude of. Yeah, that one's the one's. He actually looks like a runner. Yeah, yeah. He looks good. I mean, it's solid. I've never seen the other one, but I watched the preview and it makes Prefontaine just look like a bitch.

Totally. It's so bad. Totally. Yeah. I mean, I can appreciate actors who take their craft serious like Crudip did, but yeah, Leto, man. It's just like when you see somebody in a basketball movie who hasn't played basketball, you're just like, what are we doing? You ever seen those clips when it's like the football player and he's like, yeah. Oh, it's terrible.

I mean, you've got to have somebody who can run to play pre. Are you kidding? We just saw the Jake Gyllenhauls filming a U.S. fight movie. Well, it was a new roadhouse, I guess. But he was at the UFC event. I was just at, and they, in the middle of that fight, they had 10 minutes to film for the movie. And, you know, I will say he was taking it pretty serious.

Was it like corny to watch or was it cool to watch? It was, I mean, you know, right when they were filming it, Goggins walked in because he was there at the fight too. And he was just like, I said, what do you think of this? He's like, what the fuck is going on? It looked. There was just camera guys. in there.

Yeah. But at first you didn't really know because, you know, Jake looked kind of shredded. Yeah. And then he's fighting this, this black guy who I think was a fighter too. And so it looked a little bit, but then it's just, you know, he's pushing the ref off and just going like this. And I'm sure how it is, it's like he'll have killed the guy. And so that's why he gets kicked out of the UFC. So he has to go work at a bar probably.

I see how the movies. Did you see the original Roadhouse? I haven't know. Well, you need to do that first. But he, I will say he was taking it serious. Like he was giving the guy instruction like come up when I come down and like doing the water bottle spray, spraying himself and getting all serious and trying to. He was like into it. So that's why I brought that up because Leto looks like, you know, maybe, you know, from what I saw from the movie, it looked like he'd never run before.

He's playing pre. But Jake Gyllenhaal was, he was into it. So it was cool. I mean, I've seen some stuff on Instagram, like some random videos of it. Have you ever been to a UFC fight? Yeah, we went once. Oh, you did? Yeah.

Where was that at? Vegas. Vegas, yeah. It was the one with Porier and McGregor. Okay. Yeah. I love McGregor. My wife is in your DMs.

Yeah, I know. He's too funny. Did you guys have fun? It was all right, yeah. Yeah. A little overpriced, I thought. Really? It was cool.

Did you sit up close? Yeah, it's kind of close. Yeah. I was like, why the fuck's this expensive? Was it super expensive? I want to say, we should. spent like 50 grand or something. What?

Yeah, I was like, I was like, why the fuck's it 50? But I was like, what if it's McGregor's last fight? I know. It wasn't. But I was like, I would like to see him once, you know? I know. Yeah, he's, there's a couple fighters, you know, when Rhonda was in her peak, when she would come out or

McGregor or like John Jones. And some of these legends, when they come out, it's like a whole different level. Yeah, it's crazy. When McGregor walked out, I was like, oh, shit. I know. Because the Irish people travel, you know, they. it's kind of a quick flight or not a quick flight, but it's a pretty easy flight to get there.

And they just love, you know, Connor. So it makes it insane. It's weird. We, like, we did Running of the Bulls in Spain. So we, like, to break up the flight, we flew, like, to New York City, then to Dublin, Ireland, then to Barcelona, and then drove. Oh.

But when we were in Ireland, I was interviewing people, like, we were just, for a random bit in the video, we were just, like, asked them about McGregor. And everyone was, like, talking shit. Really? And I was like, what the fuck is going on? It was, yeah, I was in Dublin Ireland. I was like,

and they, dude, like, everybody was talking shit. What were they saying? No, we don't like him in, like, no, he's, what do they say? Like, he's a disgrace or, dude, I was like, I was like, it was like, it was like, I felt like Gagins when they were filming the Jill and all movie. Oh, I was like, dude, what the fuck is going on? I couldn't believe it. Well, we love him here.

Yeah, I know. He's the best. God, he brings the show. I mean, it's about selling in the show and so. He's very funny, too, like, actually, like, clever and witty. Yeah. Like, intelligent. like with his jokes he's so smart i'm like what the fuck he's so good on the mic yeah i mean i feel bad

sometimes they get in the back and forth and like if it's most the fighters are way outclassed yeah on the talk of the smack they can't even think no and he's just just brutalizing him that's the best part of it it's like when him and kabib fought that was insane yeah that fight was insane definitely but their their trash talk was a little bit too real yeah yeah i think somebody was almost going to die. But yeah, I'm excited for him to come back and fight Chandler. That should be good, but good fights coming up. So how was running with the Bulls?

That was sick. Yeah. That was a cool experience. That's a bucket list experience. I bet. I know. I've thought about that too. Was it scary?

I wouldn't say scary. It's just like, it's just interesting because it's like, you know, it's like in America, they would never do it because liability. But in there, it's like they're doing it. And it feels like a video game, but like you could get hurt or kill. But you probably won't, but like you could. And they're like right there. The bulls.

You know, but you can just hop out of the way if you wanted to. Okay. But yeah, I did it two days in a row. But the first day I was a little like cautious just to kind of see what's up. And then the next day I was just trying to like get next to a bowl and like touch one while I was running. Did you? Yeah. And then.

But dude, they're fucking. The people are, it's like fast. They're so fast when they run by. And there's so many people like in the way. Yeah. So that was like the people are probably more of the issue. But I would. definitely recommend doing it once at least.

Yeah, I mean, you just kind of got to get very unlucky because sometimes you see some of those clips where the bull just get destroyed. It's insane. It's just a bad break. Normally the bulls were run by, but every once in a while, they get on a guy and it's, the day we got there, I remember we got there at night and we were talking to some kids. I was like, how is it? And they're like, oh, it's cool.

I was like, did anybody get gourd? They're like, yeah, a guy from Florida today got gourd. And I'm from Florida. I was like, oh, shit. And the fucking horn, like, goes through his cap. Oh, completely through it. It's disgusting. I would like, I mean, it'd be cool if a horn just like went across your chest, you know, just something cool, like a scar. I like when they, I like the pictures when they like, they hit the guy and the guy's flying up in the air.

Remember that one guy at the corner? And then you get this cool ass photo of you, like in the air. Oh, it's pretty sick. I don't want to get like, I don't want to break anything. No, no. Did you get some photos and stuff of you? It was hard because we weren't really prepared. We didn't have much of, we never have much of a plan.

We just wing everything, you know? Yeah. Which, you know, leads to cool things like this, I guess. But yeah. Yeah, we were just, like, just winging it. And I got a couple photos, but we got some footage. Oh, yeah. I put it on, like, Instagram and YouTube.

And it turned out good. Did it? For what it was, yeah. Were you there? Were you filming? Yeah. Did you run to? No.

Oh. Oh. He had to film. Yeah. Yeah. Like, yeah, balconies. We had to, like, run out these balconies. So he was up in a balcony, like, filming.

And then we had another kid, and he had a perfect shot of me. And then he just moved it. Oh, no. Dude, I mean, like, a purve, he had it right on me, and then he, like, moved it. But then we got some clips from the TV and some random people. But now next year, I met this guy who, like, knows everybody. Right. So he'll make sure we're good, but it was sick.

So you're doing it again? Yeah, we couldn't even, I was too excited. We couldn't even sleep last time. We were just pulling all nighter and then run it at, like, early in the morning, and then we'd sleep after it. Oh. It's crazy. Everyone's, no one sleeps there.

Like, remember it would be, like, three or four a.m. Like, we'd go to the thing at, like, five or six, and then everyone's still walking around, like drinking. It's pretty wild. Man, that's, how many days do they do it? I think it's seven. I think it's like July 7th to the 14th around there. We were only here for like two or two days, I think. And then we drove to Paris. But it was cool.

Man, you're out just seeing the world. Yeah, trying. That is crazy just making videos seeing the world. How lucky is that? Yeah, if we sit in Florida too long, I feel like it gets it. I don't want it to get stale. Yeah. So I try to like travel.

Think about things I've always wanted to. to do in my life and then try to go do that okay that's why we're here too you know i've put off the hayward you know i've been wanting to see all these pre fontaine things i put it off for like too long so yeah so i was like yeah i need to knock some knock some stuff out and you guys drove here from florida uh i was in l a way oh right from l a okay i go back and forth i'm in florida probably like seven months eight months and then l.a a little bit too okay and uh you getting work down there in l-a dude l a lsucks now man yeah yeah it used to be pretty fun what about austin that's where everybody going. I haven't spent too much time there.

I've only been there a few times. I know. I want to go to Rogan's new comedy club. Oh, yeah. Actually, I was just there for something for like a day. Oh, we did a, we got this shitty RV off Facebook Marketplace and drove it from L.A. to Florida. It was pretty fun. And then we were in Austin

for like a day or two. And I heard someone talking about that actually, that comedy club. Yeah. I haven't been though. He just opened it. I definitely want to get there. It looks like he's having like, I mean, Chappelle's there. All the Ron White, all the big, big comedians. And this looks amazing.

But it's like, you know, I think it's been a dream of his for years. And he's got the money now. He can just make it whatever his vision was. It's got everything. Yeah. How, I mean, how sick is that? That's awesome. Yeah.

Yeah. Well, so your plan was, we're going to do something? You got your car out here and we're going to do something with the bow, right? So what are we going to do today? I don't know. Some guy hit us on the way, so I got some dents. I thought it'd be funny if we were driving around the rest of the trip with like a bow stick or an arrow. An arrow sticking out of the door.

But then I don't know how if it would go through, but it would be funny to shoot through the car too. Yeah. And then if not, we could put the windows down. You could shoot through the car and hit like a target. Yeah. Well, we'll do all that. How about that? So an arrow would go straight through my hand and then on your hand wouldn't work the same anymore?

It might. If you held like an apple. It might work the same. It depends on what it broke. cut true i mean if it like a broadhead i really like this hand yeah what i mean you got a backup but uh yeah um yeah broadhead would probably cut the shit out of a lot of stuff of field point which is you know where it doesn't have the razor blade on it basically a field point is just kind of a it's just kind of a sharp tip that could uh weasel its way through and not really damage too

much it wouldn't feel good but yeah Yeah, I wouldn't recommend it either way. But we could, I'll take a broadhead out and we'll see how like a broadhead compares to a field point shooting your car. Yeah. And we'll see what blows through, what works. It's kind of fun. Yeah, I'm excited to see what happens. How about that?

That's going to be funny. Yeah, so I just, well, I wanted to sit down and hear why you're here and what you got going. So where do you go to next after this? Well, I wanted to hit up the Nike headquarters. Yeah. But then I'm probably just going to, he's flying back from Portland. And I was just going to probably just come back to Eugene, film some stuff. Yeah.

You like it down here? I don't like, I hate rain and I don't really like cold weather. Well, you picked the wrong week. Yeah, if it didn't have that, I like it. It looks nice here. It's very nice. But yeah, like the weather for the next week is like rain. Yeah.

I mean, today is actually not bad, even though it's not very warm. But yeah, it's kind of a rough time right now. Yeah, Florida gets too hot in the summer, so I try to avoid it then. Yeah. Maybe come here or something. Are you a DeSantis fan? I don't even talk about it, man. No politics?

No, I stay out of it. Oh, you like Michael Jordan. He never talked to Democrats and Republicans both buy sneakers. That's right. See? Was that in shoe dogs or just Jordan's stories? No, I think he said that in the fucking documentary. thing.

Yeah. The last dance. Oh, I know. I think anything you got hate for that. Probably. It's like you get hate for anything. I don't even care.

Well, I'll just say, I like DeSantis. How about that? I'll, I'll weigh in on that. Yeah. We have different.

I mean, Florida's great right now. I love Florida right now. Yeah. So, yeah, it's a great place to be. Oh,

I know. I went down there. I went with Joe to a fight not too long ago in Jacksonville, maybe six months ago. That was pretty good. Yeah. I'd never been there.

I mean, it was definitely nice to be there during COVID. I was there the whole time. Yeah. It was wide open, wasn't it? Yeah, I mean, we, I mean, I could still film. I was probably literally one of the last creators, like, still making, I mean, our videos were insane and no one could even film anything. And we were just doing crazy shit.

And it was blowing up. Yeah, it was nice. Perfect. I bet everybody was watching us during that time. Yeah. It was, yeah, there was nothing else to do. I feel like that's, I mean, a lot of shows kind of took advantage of that. Tiger King.

Yeah. Oh, God, I know. I mean, because you were locked in your house. You got to watch something. Yeah. Yeah, that's the biggest my channel ever was for sure. Really? Yeah, definitely.

I bet. But, like, double. Oh, man. Well, you just kind of ride the wave and sell that merch, right? Yeah. I don't mind that it's lower now because that was like an artificial bump. But if I, if it was my fault that it, like, went down, then I'd kind of feel that way. But I still feel like we're doing this, like going up a little bit.

Yeah. Yeah. How do you, I was just curious, just thinking about that 150 million. Jesus. So how do you come up with your ideas for merchandise? Honestly, I guess just like, just try to funny, funny stuff, I guess. Yeah. And then you just got a team and you say, hey, a thought comes in and you say, hey, put this on a shirt, give me a design. Yeah, yeah, I'll just send ideas and then sometimes they'll come up with stuff too. But yeah, I'll just like, I just come up with a shit ton of ideas and then I just send it over. And then my manager comes up with some too.

Okay. I got a graphic artist. It comes up with some stuff. But yeah, I mean, we don't really have a big team. Probably, I think I only have two graphic artists. Hmm. But the retail definitely helped a lot. I was probably like the first one that you're really getting to retail.

Is that, but you're not making as much on the product in retail because they got to get their cut, right? Yeah. Yeah, I think we wholesale it to them. Mm-hmm. But, I mean, so many units. Yeah. It's kind of crazy. The volume.

Yeah, because, like, I'm in spills. sensors and like we they have like 700 stores zoomies has 700 stores i think tillies is like four or 500 and then i'm in hooters too we have a we're in like a bunch of the hooters locations so man i mean it all it all adds up and then my website too obviously that's how'd that happen a lot of hard work yeah yeah um no one like believed us at first and we were telling them our sales so like first was zoomies was the first store i tried to get into it for like a year and the lady was just like no no no And then they got a new buyer. They switched buyers.

Like I think they rotate every two years. They change like positions in the company or whatever. So then that guy was like, yeah, he like gave us a shot. And then we like crashed their site that weekend. And then they were oh, what the fuck. And then we were the top seller in the store for the year. And then I just, yeah, kept getting into more stores, my manager. So once you have that track record of that one store, then you can tell other people, hey,

here's what we did here. Yeah. And they wouldn't believe us. They were just like, what? And then it was weird. I was like, what the fuck, dude? The numbers are, just look at the numbers. They send them the, and then they think we're going to be, like, making them up and stuff.

But then, yeah, actually, I have that Virginia Rock shirt, and then Spencer's sold one called Virginity sucks so that my manager hit him with, like, a cease and assist. Oh, and then that's how we got the relationship to get in. Yeah. Pretty funny. Got to play hardball sometimes. Yeah. Yeah.

And then, yeah, now we're up there, too. We're like a top, I think top three or top four in their store, which is pretty competitive. And what's your goal just to keep growing that? I mean, I like business. So me and this guy, Neil, just bought a Froyo brand. So we got like 30-something locations. And then we're just, our goal for that is to franchise it out. Hopefully get to 100 plus and then just do stuff.

What's that? It's called 16 handles. It's like Froyo and ice cream. Oh, okay. It's more in New York City. So we're bringing it to like Florida and Texas and Boston, a bunch of places. So just try to get into business like that. and just build it up and sell it,

doing like a five-hour energy, like a shot. I'm working on one of those for like shit, like a year and a half now, two years. Getting close? Yeah, this year, hopefully. So yeah, just build up companies and then hopefully make good product and then sell it.

So you'll sell your merchandise company, you think, at some point? I would like to at some point, because I have shit that will sell like the Virginia Rocks and I have this I heart hot moms, one and like I think that will sell forever to be honest like maybe not as powerful right now or like in the future but if I die tomorrow I mean in 10 years it's still going to sell yeah there's no reason it won't and if I have the trademarks and stuff I mean who doesn't love hot moms exactly no brainer no it's this time was yeah I actually was walking through the mall and they always

people always steal my merch and just sell it as well yeah so they said I heard hot moms they were selling and then it said I heard hot dads it's one of those like print they just print your own shit for you. Yeah. And I was like, I have all guy fan base. So it's like 93% male. So I saw the IHare Hot Dad. It was like, oh, that's funny. So I didn't even never thought about it, you know, because guys aren't like, majority of my fans would not buy that. So I, Spencer's has like, IHare Hot Dad that took a picture. I was like, yo, sell this to Spencer's and then it became the top selling shirt. Did it? Yeah. God. Yeah. So it's like I stole the IHare Hot mom's design. Then they stole it for me. And then I sold that one for them and then sold

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keep hammering for 15% off and free shipping in the USA. Black Rifle Coffee Company is a company that's very easy for me to promote because I drink coffee all day, every day. But more importantly, they are a huge supporter of the veteran community and are a veteran-known business, so they have my full support. Use code keep hammering for 20% off your first order and 20% off subscription to the coffee club, where you get exclusive coffee blends and merchandise. Well, that's awesome. I mean, it's amazing being so young and kicking so much ass. It's like, I see these guys like the Paul brothers, you know, they're, that seemed like that. The, energy drink or whatever they had.

Is it prime? Yeah. That just seemed like it came out of nowhere and now it's like the official drink of UFC. Yeah. It's like those kids are like, you know, and I have this, there's this ketone IQ drink that I think Jake's an investor with. They're a sponsor of the show now too. But it's just like I think that's the key is all those different business ventures. You know, some of them blow up.

Some of them don't. But the ones that blow up, man. Yeah. And it's like, I think your mindset of the entrepreneurial mindset that you have is like in growing these businesses, it's pretty unique. But there's some young guys out there just doing it. Yeah, I always was, I don't know. I didn't have any money growing up. So I think I was, I just obsessed over it.

I was like, man, I got to get rich one day. Yeah, mowing lawns. That didn't do it. Yeah. The landscaping sucks, dude. I don't mind mowing lawns. That shit's easy. But like, fuck.

The tree trim is a. annoying as fuck too and like all of it i mean just florida i get over it and like it's too hot well i i was kind of the same way i haven't had the success you you've had but it's like you know delivering papers mowing lawns picking strawberries picking beans that's what we did here and it's just like i'd always try to make 10 dollars a day picking strawberries i'm like if i had 10 dollars every day i'm doing good yeah now uh those goals just get 30 600 a year right not bad God. Yeah. I mean, I was in the eighth grade or seventh grade, so it's like I had less overhead. Yeah. What was the paper, like newspapers? Yeah, daily newspaper. Yeah, I have to get up like it.

I remember one time I, uh, me and my friend found this job for like delivering, uh, phone books. Yeah. It's probably like 18. And they were just like, yeah, you have to, you can't throw them out of your car. You have to like get out and put it up by the door or whatever on the hinge side or something, I think. Yeah. And we just loaded up. I had this like Volkswagen golf. and we just loaded that bitch up with phone books and me and him were just fucking chucking them out like driving and then they called us but like bitching and then we

just had to like drop the phone books off they like fired us it's pretty funny you never made any money we didn't make a dollar but like and then uh but if you drive back there's just like phone books like all like oh god

everywhere down the street yeah no that's a tough job I mean phone books were heavy back in the day my car was like I mean can you believe too It used to be you had to have a phone book. If you wanted to find yellow pages or find somebody, you know. 411.

Yeah. And now that business is gone. No more phone books. I remember they bring the dude to the school and like rip it in half. Yeah. It's how they do that. I know. There's some beasts out there.

But yeah, that was like a strong man test, I guess. But yeah, no more phone books anymore. Yeah. That career's probably done, huh? I don't know what those people are doing now. You know, here in Oregon. Here in Oregon, I don't know how it is in Florida, but you can't pump your own gas. Oh, really?

Yeah. So when you pull up, they have to come out and pump your gas. You tip them? No, no. But I think the guys who used to deliver phone books are now pumping gas. No way. Probably. I don't know.

And that's fine. Somebody's got to do it. Yeah, someone does. You know, like, I think it's kind of a sad world, you know, that you need, it's sad that you need janitors. Yeah, it is. I mean, but clean toilets and shit. Yeah. But for them, it's a.

like not everybody's going to be a business owner or a CEO. They just want to be like, okay, what's my job? Go do it. Go home. Yeah, I think a lot of people love the like clock out at 5 o'clock. Yeah. Don't have to think about it ever at all. Because like for probably for you too, it's like I work all the time.

Thank you all the time. People are just like, oh, you make stupid videos. Man, that's, fuck, must be nice. But it's like I do a bunch of other shit too. That's time right there. Oh, yeah, it must be nice. Yeah, exactly. Because I hear that all the time.

You got your own gym, must be nice. Yeah, it's like, dude, the fuck you think I just sit here all day, do nothing? I know. Yeah, I mean, because, yeah, I'm waking up in the middle of the night last night. I think about what we're going to do and shoot. So it's like you're never, as you said, you're never off. Yeah. You're never clocked out.

You always got to be, and you never know, when you're going to have that good idea of that something that shirt that takes off. Yeah. You know. Man, those, I love when those happen, though. I know. Me too. 10 million right there. I'm like, let's go.

Yeah, me too. How did that, like your supply chain and all that, how did that work out? I mean, have you changed it? Oh, dude, I got so lucky. I was with this management company. Me and him, I just shot a brand deal for them. And then they called me and they're like, we posted this video and they were like, we're this company Wasserman.

Have you heard of them? They sucked. Well, for me, they sucked. I'm not an athlete, but they work with mainly athletes. And they were like, hey, we just want to let you know the video you posted. It was a little vulgar. We're going to have to let you go. He's like, but you have a meeting with this guy on Monday for your merch.

And I was like, and he said, you can keep the brand deal money. You don't have to give us our cut. And I was like, all right. So they like, let me go. I was a little bummed, but whatever. I was like, I meet with the merch guy and that's who my manager is now. And I told him, I was like, man, I swear I can make like, I want to say I told him I can make like 20K a month. Yeah.

And then, dude, it was like, I think the first month was like, it was only like two weeks. It was like 28K. And then the next month was like I think I got to check for like 42K. And then I think the next month was like 100K. And it just kept going up. And then eventually, I mean, there was months where I was making a million a month. Like, really? Like checks for a million dollars.

I was like, what the fuck is? I couldn't believe. I remember one time I got, I was making, and I don't get a million every month now, but I remember I was making so much at one point I got a check for $8.50. And I was like, dang it. I'm pissed about it. Budget cuts. Yeah, it must be nice.

That's so much. Yeah, I mean, how amazing is that? It was literally insane. When I got the 100K check, though, I was like, dude, this is insane. I couldn't believe it. A lot of people. You know, if they can get a job that pays 100K year, they're balling. Yeah, I remember when I used to think, like, all I need was 5K in month and I'm good forever.

Yeah, $60,000. No, that's great. That is good money. Really? But now. If you don't have overhead. Oh, I mean, what a story that is. So how, like, I'm sure you get this all the time, but like for kids like you coming up, how did that happen?

How did, how did, is it just fate? Is it you just sticking with it? I don't know. I was always positive. I knew it would work. I didn't know what I was going to do, but I was like 100% sure I'd be successful in something. Why? Why would you think that? I don't know. I always did my best. I worked hard at everything I did. I just knew like you just do it until it works, I guess. I don't know. Your mom and dad, how did they tell you, you know, you can be president if you want to. You can do anything. I mean, they're like supportive of anything really. Yeah. They don't know. They don't. They don't. They don't. They don't. They don't. They're, they're like, supportive of anything really. Yeah. They didn't they're just more like yeah like I just did my thing whatever I wanted and then they were just like they weren't against anything so I didn't have that I know some people have like they didn't shit on shit on your dreams yeah they never they never shit on anything yeah yeah I mean they did the best they could to help um but yeah I just was just like I started doing the YouTube and I was getting like 10 subscribers a day then 100 a day and I was like I was like fuck 100 subscribers a day this is this gonna

work yeah and then eventually I was getting a thousand a day and I was like yeah I was like I mean in a year from now I'm gonna have $3,600 bucks. I'm going to have like 36K, you know? So then I was like... So just hustling all the time. It's like compound interest in a way, you know? I was like, just keep going.

And then I knew like if I built my channel up on like, like authentic shit, like a real story and I didn't lie to them and I didn't sell out like every... Because when everyone's selling out and you're not selling out, I mean, you stand out a bit. How does, what do you call selling out? Like if I, uh... Give me an example. Selling out's like, uh, what's that? that bullshit FTX or what's that shit.

Oh, yeah. Like when you're getting paid to promote something, you don't even know what the fuck it is. Yeah. Like, and you're just getting a check. You know, I turned down a $2 million brand deal. The Bitcoin bullshit. And like, yeah, just because it like, I didn't want it to look weird, you know? So it's like, yeah, it's like, it'd be like if I hated this and then they're paying me to promote it. Right. I do love this, but they don't pay me. But you know what I mean? Yeah. So I think. Yeah, just taking the money and not really believing it. Yeah. Yeah. If you don't support something you're promoting, it's just like, what the fuck you promote it for, obviously for a check. But that, that's like,

But I feel like people nowadays, like you have a lot of idiots out there, but you do have a lot of people that know what's going on and they can see through like a lot of the bullshit, you know what I mean? He's like an authentic guy where people can see like he's authentic. But then you have all these other guys that, you know, that are trying to do this. Yeah, yeah. It's like, dude, shut the fuck up. Yeah. You're not him. Yeah.

So then you can just see through it. Right. Yeah. And then you're just lame. But if you yourself like a Goggins, I feel like you can, you can pave your own way. So that's just why I try to be myself and not follow these trends or bullshit and just do my own thing, I guess, in my own way. Yeah, that is the challenge these days is like, well, if you're authentic, you're just authentic. But you do see all the copycats out there, like trying to be like this guy.

I mean, what drives me crazy too is sometimes we have these, there's these guys who teach other men how to be men. You know what I mean? And I'm just like, oh, my God. If you're going to say like, so if you're going to have this men's thing, like, okay, I'll teach you how to be a man. You better be the biggest fucking beast ever. Right. Because if I see anything, anything, I'm just like, wait a second, you're supposed to be the standard, you know, so that's hilarious. That stuff drives me crazy.

Yeah. But yeah, I mean, it's, yeah, so staying authentic. Yeah, I think that's good advice. I wouldn't mind getting some tips on how to be more of a man, but I don't, I think I'd feel like a pussy if I was paying some other guy to teach me how to be a man. Man. Yeah. I mean, maybe on the down low, you get those tips. Yeah, I think I'd feel like I'd take a step back.

Yeah. I don't know. I mean, I get it. There's some things like hunting is really hard to learn on your own. Yeah. So sometimes to learn to hunt and everything that goes on in the mountains, I get that. It's nice to have somebody like in your back pocket. It's like, you know, maybe go on a trip with or going to the mountains.

Just watch Hunger Games, man. Yeah. I mean, it's a start. It's a start. But yeah, there's some things. You know, I see like a lot of, like what Andrew Tate, you know, he's had a, what was his school that he had? Where guys were paying, he made a ton, like, what is it called? Made a ton of money off this monthly membership about a leadership type thing.

And he was kicking ass. But I think he was like pretty unique in his delivery. It's almost like, you know, Goggins deliver, you can't, you can't copy. Andrew Tate, you can't copy. You know, what he says, you're just like, I don't know what you're saying, but I believe it. Because it seems like you believe it. So, I mean, there's some special guys out there, but not very many of them. Yeah, he's like in a position where it's like, I think when you go too far, it's like they're on your ass.

He did. I try to tether the line where it's like, I mean, it's, it is true. True, though, you really can't be yourself fully. I mean, you everyone get canceled, I guess. No, I know. So it's like, I have to, like, play that, like, I can't be. Like, like, for example, every YouTuber, like, in our world, it's like their pussies and, like, they have to, like, not everyone, you know, but you get them saying.

The masses. They have to, like, elaborate their life on camera. Like, it's way different than what it really is. Right. But we have to, like, tone ours down because if we were put out what really it is, it's just like too much and then you get videos deleted and age restricted and like it's just like our jokes they just would not yeah that's that's too vulgar I understand that's the thing that kind of sucks is like because we got some funny jokes out there that we can't post so have you

went quote viral with anything what do you mean like viral like what's I don't know what viral shit I don't know I always thought like a million views was viral is it so everything I post is everything is viral yeah that's that's true if you mean like a maybe like a viral like a Harlem Shake challenge, like, where they, like, create their own trend. Right. I don't know. Maybe a couple of things. Like what?

I don't know. I used to do this dildo flip thing. I would, like, flip it and it would, like, suction cup. Yeah. I mean, everyone started doing that. I remember seeing that. Yeah, everyone, I created that, I guess, this trend in this era. So the dildo flip.

Yep. There you go. My claim to fame right there. Kevon loves doing that. Yeah. Hey, whatever it takes. I don't know. Is there anything else or no?

Probably not. Which one? Oh, you ever see that clip? Which one? Where I, like, throw a two-liter Coke bottle when I'm on a dirt bike. It goes flying up and I catch it. Oh, maybe I did. It's pretty sick.

Yeah, let me see it. I don't think anyone, oh, someone can probably do it, but it's hard to, it'd be hard to do it. How'd you do it? A lot of practice. I kept doing it. I think I saw this. Yeah, didn't you catch this fucker? Oh, my God, dude.

Dude, that shit's pretty hard. to do. Yeah. Yeah. So that went viral. I think that probably got a billion views overall. Really? They got posted everywhere. Yeah. So how did you come up with that? Well, we always just throw these fucking two liters and people think you got to put Mentos in them. If you just shake up a two liter like diet, I think it's Diet Coke. Yeah, Diet Coke. You throw it and if it hits on that like cap a lot of time, it'll just shoot up. Okay. So I think we were just throwing at each other, but I was on the pit bike. Yeah. I was like, I think I threw one and it went shot. I was like, dude, I could probably catch that. I played center field when I played baseball.

Oh, okay. So you track it down. I'm pretty good. Yeah. I'm pretty good that. So I was like, fuck. And then I was like, I kept catching it. Yeah. But I was like, I want to be like like Willie Mays, you know, when he's like on the run. Yeah. Over the shoulder. Yeah. So I was like, so I kept getting mad because I couldn't get it like the way I wanted it. And then I did it like probably 300 times. Really? And then eventually got it took me like probably a couple hours. But it's a sick clip. You know, I do see those. I mean, that is a good clip. Definitely good. I have seen that before. but you see those some of those tricks where like the guys are just sitting there over and over and over and over and it's I can't even think what they are but like they're trying to get like a card the trick shots yeah yeah and it's just it must just take hours I know I would love to see like dude perfects behind the scenes yeah they gotta get so mad oh I would be I lose my mind yeah something repetitive just pisses me off yeah especially like yeah I did oh I did this uh fuck that one thing do you have that clue you have that

clip with the we attached like an AR 15 we attach like this thing where you can put a Coke cans oh and I shoot it up and then I grab my glove and I run out and catch it oh really pretty sick yeah I got it somewhere I'll show you I'll show you later but yeah but it's uh it's pretty cool clip I did that first try though oh first try yeah it's pretty sick yeah well that's I don't know it's a whole different world isn't it trying to create content like that yeah just random shit it's usually when you're just fucking off and like acting as if it's if it's going to be good, but it's not a good clip, and then it becomes something really good.

I think what we should do here is we'll take your car out. I'll get back like 100 yards. First we'll put the windows down, and I'll put like a balloon on the target through your car. So I'll shoot from 100 yards, try to get through the windows without hitting anything and break the balloon. We'll start there.

Then we can just shoot the fuck out of your car. How about that? Yeah, I need an arrow to stick outside, I think, while we drive around. Yeah. So I'm going to have to keep one of them. We'll definitely do that. Yeah, souvenir. Well, all right.

I think we've got a game plan now. I appreciate you taking the time. Yeah, man, thanks for having us. And, you know, this can be fun. So let's go shoot some arrows into your car and see what happens. All right. Thanks, man. Thanks, I appreciate it.

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