Cameron Hanes - Keep Hammering Collective - KHC 210 ExaltXP – Environmental Wellness System

Episode Date: August 26, 2026

Join us for a conversation with Leo and Roman of Exalt XP - a complete, intelligent environmental wellness system powered by the proprietary Young Wellness Method™. The system integrates simulated altitude, infrared heat, and red light therapy to train how your body adapts, performs, and recovers. Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – Exalt XP: What it Does & Who it’s Designed for 00:06:00 – Neurological Stress, Building Resilience, and Low Oxygen Training 00:12:52 – A Natural Way to Supercharge Your Performance 00:18:34 – The Norwegian Method 00:19:43 – Heat Training 00:22:53 – Training for the NY Giants Football Team 00:24:57 – Connecting Back with the Present Moment 00:25:47 – Leo’s Backstory: Living with Carcinoid Syndrome 00:31:46 – Composing Yourself Under Extreme Stress: Cold Plunging 00:33:49 – Roman’s Backstory: Sports, ADHD, 4 ACL Tears, & a Mining Career 00:40:07 – How Roman & Leo Built EXALTxp & Connected with the Hunting Community 00:43:43 – A Concept Accessible for Residential Homes 00:45:43 – The Results Speak for Themselves 00:48:37 – What Cam Thinks of Training in his EXALTxp Studio 00:50:56 – What Joe Rogan Thought of the Training 00:53:14 – The Science & Optimization with Altitude & Heat Training 00:57:15 – Goals for EXALTxp’s Studio Locations 01:00:23 – An Experiment on Children’s Stress Management & Regulating Emotions 01:04:55 – The Marshmallow Experiment & Self Regulation 01:09:23 – Longevity, More Adventures, and Blue-Zone People 01:14:09 – Maximum Aerobic Capacity, Peak Power, VO2 Max 01:19:10 – Setup & Installation Setup 01:22:14 – Final Thoughts Thank you to our sponsors: MTN OPS Supplements: https://mtnops.com/ Use code CAM for 20% off & Free Shipping LMNT: Visit https://drinklmnt.com/cam for a free sample pack with any purchase Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your order Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 15% off Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics

Every step I take I move my truth. Every time they tell me stop I use. Every comment hate that makes my feel. Gather up my energy and boom. I hear them talking, saying the way that I move it's so reckless. That is a part of my mind I've been blessed with. Giving my blood so I am relentless. All right, guys.

This is the Keep Hammering Collective. I'm with Leo Young, Roman Brady. And what do we end up with on the, is it Exalt? Exalt. XP. Exalt XP. Exalt XP. What a journey this has been. So I want to explain to me what is exalt XP.

I think people see me work out here. It's my atmosphere chamber, is my heat training. But explain it to me. Where did this idea come from and what's going on? You give the backstory. Well, backstory is it's essentially a controlled stress environment where we manipulate the atmosphere to low oxygen. So we can go to elevations up to 20,000 feet from sea level. We train just now at 15,000 feet.

So that's a stressful situation for the body. But what we want to do is all about human adaptation. So put you through some hard stuff. Yeah. Because when you go through hard stuff, that's where the growth comes from. Right. But not so hard it kills you. Right.

Right. Yeah. But also we've got the heat element. We can go to 115 degrees Fahrenheit. Again, just environmental stress, controlling that in a manner. We get through it. And so we do movement in there. We've got the training aspect in there. We've also got red light therapy panels that we've got in certain models we have.

Where the idea came from was we just wanted to create an environment where people can connect with themselves through their breathing and ultimately learn the art of self-regulation. So what better way to regulate in a controlled stress environment where you're forced to connect to your breath? Yeah. There's a lot of research that Leo will talk about that's connected to the benefit of learning that art of self-regulation for people to achieve, you know, their capacity in life. And they'll probably talk a bit more about it. But we're just so passionate about helping people on their journeys. Yeah. Yeah.

And it's just, well, helping people. So what was the, who were you helping? Like, who does this help? Because when I think of it, like, I think, oh, if I'm going to train it at 14, 14,000 feet. or 16 or up to 20,000 feet, I'm getting ready for the mountains. You know what I mean? So who is this product designed for? Yeah, so can for you, there's very specific applications because you're a hunter, you know,

there's times you're going to go hunt at altitude and the challenges of being altitude really increases the degree of difficulty for you to take a shot. That's all the thing. So for you, it's very obvious, acclimatized to high altitude, you go there, you can perform closer to what you normally would at sea level. But the benefits go way beyond that because, as Roman said, we look at this essentially as a controlled stress environment. And there's this concept that we talk about in science called use stress, spill EU stress. And that relates to the optimal amount of stress to bring about the best possible adaptations.

So in life, if you only, in order to stimulate and create and initiate change, then needs to be a certain optimal amount of stress. If the stress, if the additional stimulus is too little, then nothing happens. There's no challenge to the body. There's no need for it to recover from that and adapt. If the stress is too much, then the load on the body is just too great. Great example is your heart that you just went on, all right? The stress was too much.

Right. All right. It was a challenge. You did it. You pushed herself to the edge, but it's not going to have a good physical outcome on you. Your fitness will have gone backwards as a result of it. Yeah, for sure. Because there was so much sleep deprivation.

so much caloric restriction, so much central nervous system like challenge that, it's going to take you a week, two weeks, maybe up to a month to fully recover from. So that's a really good example of what you've just gone through and you're feeling in real life now. This episode is brought to you by Mountain Ops, a brand I've trusted for years to fuel my training, power me through the backcountry and help me recover strong so I can do it all again the next day. Whether I'm deep in the mountains on a hunt or pushing hard during a workout, Mountain Ops has been a constant part of my routine. I worked closely with the team of Mountain Ops to create a full line of products that match the way I train and live every day.

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Right. So what we're looking for is that Goldilocks amount of stress, not I mean, where it's enough to challenge the body, enough to give the body something that has to recover from, enough to stimulate positive adaptation, but not so much that you've just pushed yourself over the edge.

Right. And when you put someone in a new stress environment like that, its applications go way beyond just to climatizing yourself for altitude or climacizing yourself for a hot environment. It creates lots of very, very positive, meaningful changes in the body. The body goes through what we call, you know, it really accelerates what we call neuroplasticity. We actually rewire the white,

the way the brain perceives things. And as you and I have discussed, that everything that we feel in terms of fatigue and pain is generated by the brain. Very little of it is actually real or necessary for any other reason than for the brain to give a signal to you that you're feeling pain. Don't stop doing that or you're feeling fatigue.

It's time to slow down. So the body's got these very important protective mechanisms built in to stop you from pushing yourself so far. Unfortunately, society, people have become what we call overprotective. They become hypervigilant and they react to stress very poorly. So just the silliest little things that shouldn't be stressed and become very almost traumatic to them. So when we're in there, very important part of the process is teaching people how to become more resilient. Just in general life. Just in general. Not just for training. Not just for

training. Stresses of life. But you know what's blown away. This is as much as you go into are creating something to help people, you learn as you go. Like practically having done this for some years now, I've been blown away with, you know, you talk about who is this for? Yeah. Make sense for elite athletes. Yeah. Altitude training has been around since the Mexico City Olympics.

You know, high altitude training for camps and teams and marathon runners. boxes, fighters, they've been doing it for a long, long time. Right. You have a look at the MMA with the guys of Dagestan and the mountains. You know, you see all this stuff happening all the time. So it makes sense that that's for the elite athlete. But what you just said then and what Leo and I have learned,

how this helps people deal with everyday life stress from a neurological perspective, it just builds that resilience. So like if you think about the concept of low oxygen, what do you need more on earth to survive anything than anything else? It's oxygen. If you can learn how to deal with that being in a low-oxygen environment, if your other stresses like financial stress, relationship stress,

and your brain has taught itself to be calm and regulated during low-oxygen, it just manages those other things so much better. And like... Because it's just a different type of stress. It's just... But you're dealing with... Stress is stress to the body. Yeah.

There's no... stress more powerful than the deprivation of oxygen. Because we'll know within two, three, four minutes, depending on what you're capable of, you're going to die. Now, sure, there are people who. Superhuman, superhuman have trained themselves to be able to hold their breath for 11, 12 minutes. Have you ever done that before?

No. Like in terms of like measured how long you could hold your breath for? Maybe just screwing around. But isn't that the whole point to waterboarding, basically? Yeah, exactly. Well, this would make, if you want to survive waterboarding, there's nothing better. There you go. I'm ready.

And there's people that pre like super oxygenate themselves and they can hold their breath in for 29 minutes. It's a world record. But without super oxygenating yourself prior to and just starting from a baseline level, the world record's between 11 and 12 minutes, which is amazing. And when they do that,

they have the ultimate level of emotional composure. To do that, your body's just screaming, like take a breath you're going to die. And they just don't hold it. And they let their pulse, I held that world record. I think he dropped his pulse to like 25. Mm-hmm.

All right. And he dropped his oxygen saturation levels to 12. Wow. So everyone's been to the hospital, you know, they put the blood. Yeah. And the thing on, it says 96 to 99. Normally it can be 100. Normally in hospital, if it starts to drop below 96, they start monitoring.

Yeah. It's a problem. Below 90 is a real problem. But when you get down to 12, that's just insane. Now, no one should really attempt to do that unless they're going for a world record, because you do potentially cause yourself brain damage, depriving your brain of that much oxygen. But one of the really cool things in here is

as soon as you go into a low oxygen environment, very sensibly the body has protective mechanisms in, that kick into place straight away. And one of the things it does, as soon as it senses that your blood oxygen saturation levels are dropping, it immediately starts to do things to compensate for that. So it immediately starts to pump out more adrenaline, more noradrenaline, more eczer,

and more EPO. EPO is a hormone made by your kidneys to produce more red blood cells. All the people don't realize it's also a really powerful central nervous system stimulants. So your body amps itself up to do with the stress of the situation. And then it increases your breathing rate,

increases the radio breathing, because to try and get more volume of air in because it's less oxygen in any particular volume of air, and it raises your heart rate to try and keep those blood oxygen saturation levels up. Right. What we do is we go,

hey, let's not do that. Let's just relax into that and let's lean into that. Let's just let those blood oxygen saturation levels drop and get your body used to being okay with that. Now, whilst if you're unwell and your blood oxygen saturation is a drop in hospitals, that's a bad sign, but under normal circumstances, humans can survive with their blood oxygen saturation levels dropping to reasonable levels. Like people who live in Tibet at 6,000 meters, whatever, they spend most their life with their blood oxygen saturation levels in the 80s, for example. Yeah.

What a lot of people don't realize is that, like, for humans when they're in the fetal state, so in other words, when you're not when they're busted, you know, when they're actually in the fetus. So when you're like, so when a woman's pregnant and basically, you know, the eggs are germinated and the human fetus starts to grow, obviously there's a lot of growth in development that has to happen and that happens via stem cell activity. And the way the body max optimises those stem cell activity is by keeping the young fetus with very low oxygen saturation levels. Those levels can be as low as 35 and go as high as 80. Right, during that nine month period,

but it averages around the 65% mark. And that's really powerful because we now know that by doing that there's lots of neuro, it really stimulates the production of serotonin, lots of neuroplasticity, and lots of stem cell activity. And so we're tapping into that same sort of energy when we're training in the room there. That's why when you're in there, we're trying to get you to regulate after efforts and drop your blood oxygen saturation levels.

So we're specifically attempting during, say, say, I got you to run on the treadmill for 20 minutes or whatever. We'd be looking for you to keep your oxygen saturation levels between 78 and 83, say, optimally. That'd be the optimal level. When you're doing strength movements or interval sets or little sprints, we want you to be capable of letting your blood oxygen saturation levels

after that drop below 80 of possible, into 70s, 60s, even 50s, right? And there's a direct correlation between your ability to be relaxed and calm and emotionally compose yourself under stress and how low you can drop it. So it's like a truth meter. Yeah, right.

If someone's really wide up and they're like suffering from post-traumatic stress disorder, they've got anxiety, depression, that sort of stuff, they're very reactive. They can't drop their blood oxygen saturation levels. Right. And then what's really exhilarating with people is learning over the days and weeks that they get to the stage where they couldn't get it below the mid-90s.

And also one day they crack 90 and then they can crack 80 and it's quite exciting for it. Because it's a direct reflection of how good they are at just composing themselves in that stressful situation. So it's a very objective measure we have. Well, it's a, I was just thinking about like, I think what spurred it on was I heard Chris Williamson on Rogan yesterday, I think I was listening. And they were talking about how like in business, people are like doping kind of like with Adderall. So they can work longer, work harder. And then I was thinking, is this kind of like you're optimizing like business a lot of times is stressful.

The people who are best under stressful situations and make good decisions. and, you know, everybody's got a boss, the boss can come to you and you'd be like, you know what to do because you're thinking clearly, is this like a PED for business even? Absolutely. One of the comments that a sports scientist had said to me, it's a legal form of cheating. Okay. You are doing a, you're using a natural, environmental, atmospheric air, which is nitrogen, you're dropping the oxygen, fully natural. but that is sparking these huge amount of adaptations that are going to supercharge your performance.

Right. Which if you paired that performance outcome to say doping, that's illegal. Right. This is legal. Yeah. It's very similar performance outcomes. But it's legal.

It's amazing, right. You know. Yeah. But it'd be interesting to see, like, I've even heard, like, for cyclists, if they've got music on and they're going for a world record, that's cheating because it amps up. So it'd be interesting to see where that goes.

It will be. Yeah. And it's just, I love that fact about it. We're using air and just changing the dynamic of it to give you less, which could be. Yeah, it's just air. Yeah. It's in the air, you know. And you would have seen recently Josh who broke the World Mile record, 27-year-old record.

I mean, a big, big part of his training was living at altitude, so he's sleeping at altitude. and then doing sessions. And like he wasn't always living in altitude. Sometimes he just had a hypoxic system in his bedroom. So he could sleep at altitude even at sea level, which you're going to be able to do here. You're able to sleep in your pot here. Well, correct me if I'm wrong,

but isn't that like the best circumstance? Because with more oxygen, you can push harder and faster. But then you're adapting at night or when you're sleeping. But if you could, because what happens is, guys go to these high like Salt Lake or go to Boulder or whatever to train in elevation, but then they're there the whole time.

And if you have tons of oxygen down low, push, whatever, you still get the adaptation. That's superior. Absolutely. So the optimal protocol for performance is you spend extended periods of time, maybe a couple of weeks or so, sleeping at altitude. Because remember I said to you that as soon as you go into a low-oction environment, your kidneys immediately start to reduce copious amounts of EPO. And that's the hormone that allows you to reduce more red blood cells.

It's what historically been the main way the endurance athletes have. For the tour. I remember hearing. Even the tour, like they would go there, get those adaptations, take their blood out. Yeah. And then when they're at sea level, when they're about the race, they'd pump it in. So how it works. Yeah, that's how it works.

So if you can sleep in. EPO doping. Yeah. So even though EPO starts coursing three. your body every time you go into the simulate altitude room, you need to keep that running for extended period of time to actually get the production of red blood cells, which you can do by sleeping in there. Yeah.

All right. And that's a really cool change. It's not the most important change, but it's obviously a very important change for athletes. On top of that, when you do training sessions that you just did in a simulator environment, it's teaching the body how to push itself and adapt to using less oxygen. So then when you go back and train in a sea level environment, it's like your brain's having a party. It's like, well, I can do anything now. Right. Because I was doing stuff with one third less oxygen or half the oxygen. So give me a full complement of oxygen. Try and stop

me now. Right. But as you say, the problem with living and training at altitude all the time, it's really hard to do extended long-term efforts because when you're at altitude, your maximum heart rate actually drops because there's less oxygen available to you. Your maximal aerobic capacity drops significantly. Right. Okay. So, so, Say for example that you're a max VO2 of 70 milliliters with a body a minute. Yeah. If you were training at, I'm just taking plenty of, but if you were training like a few

thousand meters or 10, 12, 15,000 feet, you might only be able to achieve a max VO2 of 60mm, 60 millilers. In fact, to be very exact about it, for every thousand meters or every 3,300 feet of elevation, your maximal aerobic capacity drops by the two. 5 and 10% on average about 6.5% in well-trained athletes. All right, for every sort of 3,300 feet,000 meters. Yeah. Which is fine because that's just teaching how to deal with less oxygen.

But it also means that you're not going to be able to get your body used to high intensity work. Right. So doing that at sea level is much better. So the advantage of having a adaptation studio like this is that you can be training at low oxygen, also immediately training in a sea level environment. But even better than that, the best way to train easily at high heart rate levels. Because as you're aware, when you're trying to train to develop your maximal aerobic capacity, you want to train it between 90 and 100% of your max heart rate.

Yeah. And that's quite difficult to do. You know, you'll warm up really well. They're very intense efforts. You have to recover in between the efforts. And a very common, for example, a very common protocol that people use is called the Norwegian method. Right. And that typically, and there's many methods, but it's one of the first.

ones that people are most familiar with. And that involves doing four minute intervals, all right, going pretty much as hard as you can, or going where you try to get your heart rate to 90 to 100% of max. You then take two, three, four minutes recovery and then you do another four minute intervals. So you do normally four sets of four. The problem with that is, is that your aerobic energy system's quite slow to pump your max heart rate in. Okay. So if you head off, say that the pace you need to hold is 10 mile an hour or 16 kilometre. an hour for the effort. It might take two and a half minutes with that four minute interval for you to get to 90% of your max heart rate. And then you might only be spending one and a half minutes

between 90 and 100% of your max heart rate. Then you have to recover. Your heart rate drops all the way back and then you build it up again. So over those four efforts, you might have spent as little as six minutes in total between 90 and 100% of your max heart rate. We can totally flip that on its head by doing heat training. So a lot of people think of heat as a way just to become more resilient in the heat and adapt to the heat. But it's really a super powerful tool

to do max VO2 and threshold training because your heart rate is directly proportional to your core temperature. So when you're in a heat environment, your core temperature goes up, your heart is to be much faster. So if we go and train in there at up between 100 and 115 degrees Fahrenheit,

which is accentuated by the high the humidity is, the higher, harder it is, the higher the heat load. Yeah. You'll find that you get to heart rate super, super easily. So all of a sudden, to get to 90% max heart rate happens almost automatically for you without too much effort at all. You get most of that four minutes where you need to be. So we don't even better than that, we have a protocol.

We don't get you even to just train before and take it off because it feels so much easier to be 90 to 100% of a max heart rate. What we do is that we just get you to warm up slowly, just great. build up the intensity so you don't develop too much lactate on the way up. Yeah. Get you to 90% there. And then we do something like we might get you to go at a relatively solid pace for 40 seconds and then back off for 20 seconds, not stop.

So if you were running on the treadmill and say normally when you do your four minute efforts, you're running at 10 mile an hour, we might get you to run at 11 mile an hour for 40 seconds and then back off to 8 mile an hour for 20 minutes. and then back off to 8 mile an hour for 20 and just keep doing that. And because of the heat, your heart rate barely drops. It might drop one beat during that 20 second period as you back off. But it means that all of a sudden, you can keep doing that for 20 minutes. And you can literally spend all 20 minutes of that in that 90.

So 20 minutes versus six minutes. Because you're in the heat, you don't even have to go to 11 mile an hour because the heat is making the work much harder. So probably running it 8 mile an hour is equivalent in the heat. is equivalent to running at 10 mile an hour in a normal temperature environment. So really you only need to go to nine mile an hour, drop back to six, up to nine,

drop back to six. And all of a sudden you go, well, you know, I was hot and whatever, but my heart rate stayed up really well. The important thing is just to keep yourself hydrated. Right. So you don't get what we call cardiovascular drift.

And like getting the same benefits with the slower pace is injury prevention. Yeah, in some ways. Less stress on your joints. I know when I get injured, it's because I'm always running fast. But if I can get the same, that's why I run the hill, it's because I can go slower and get the same heart rate.

Well, that's exactly what this is doing. It's like hills are usually, they say, running the hills like speedwork disguised. Yeah, exactly. This is the same. Again, it's just the, it's just the, Leo's got passion around the science. I'm more like the general aspect of it. It's just, like,

Low oxygen is going to put more metabolic, you know, stress on the body. It makes things harder. But the cool thing is you still get the same result if you back off the mechanical load. With heat, it's the same thing. So that mechanical load drop is why, you know, we've just done, we're about to do an insolent New York Giants for their team. You think about a roster like the New York Giants. They've got some athletes are getting paid fairly, fairly. Okay.

A lot of money. One of the driving factors for them is how do we keep them performing at a high level and on the paddock? And so Dr. Aaron Wellman, who's an absolute phenomenal, you know, head health and performance guy, his whole thing, his whole thesis that he did his PhD was is load management. And one of the key breakthroughs he made in the NFL roster was using GPS to track miles and how many miles that. that the athlete can do effectively per week to reduce the risk of injury. Okay. So obviously, getting dialed in just perfect. Getting dialed in.

And that means it training, it's collision, it's, it's, it's the intensity of those miles, like really calculated that in. So, you know, one of the things that, you know, we see with performance athletes is this new emergence of load management. Yeah. And so we kind of fit perfectly in there because if you're going to do your repeat sprint or or your VO2 max training, you can cycle some of it in a low-o-octrine environment or heat environment. You don't change or you don't add extra hours onto your program, you're just changing the environment

that you're doing that training in. And the idea is by taking that mechanical load off the body and still getting a really good result, you're obviously de-risking that injury factor. Yeah, yeah, that's what I was thinking about. That's key. Well, as an older athlete, that becomes critical as you know, because that you support the own athlete.

Yeah, that's right. Yeah, well, yeah, in my mid-60s, Cam's rapidly approaching 60. Yeah, your body takes a long time to recover from that impact type loan. Yeah. And so more you can do to minimize the intensity, the absolute intensity of to work at,

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are bareproof, rugged as hell, and keep ice locked in for days, literally. I've had coolers on the trail, baking in the sun, still holding ice after hauling out out quarters. That's performance you can count on. Whether you're running deep in the back country or just stacking meat for the weekend, Grizzly is built for that grind. Don't roll with weak gear, go Grizzly. You know, when you're in a moment, like, it's hard to be present. Yeah. Like the other thing

that being inside a low oxygen environment in particular, even heat, it brings you right in the moment. I like to think, I like to think the higher you go, the more connected you are with yourself.

Yeah, I agree that. And even that for like busy people, today's world is just such a busy kind of like we're working, social media, connection with everything, especially you can.

Like just to be, connected with the present moment with breath. Yeah. It's a peaceful right aspect to it as well. Yeah, that's that's key. I'm excited to implement that and yeah. Yeah, I was thinking like so oh first of all let's do an intro real quick. So Leo tell me tell the listeners about some of your background then we'll go to Roman. Yeah. Okay. So maybe I should talk about why I got an interested in this this whole side of science to start off with um without making the story too long. When I was about 14 years old, something quite strange happened to me.

All of a sudden, I had this, out of nowhere, I had this incredible growth spurt at the age of 14, where I grew 13 inches in one year. So I literally went from being an average height kid in my class at 5 foot 4 to my 15th birthday or 6 foot 5. And it was like, what the heck happened? And it was all straight up, but nothing was going out. On my 15th birthday, I was like 6 foot 5 and 58 kilos. I don't know if you can imagine that, but trust me, I was embarrassed to go in doors. 120 pounds, kind of. That's right, 128 pounds.

And I remember I used to, at night before I went to bed, I used to pray to God. I say, God, if you can just make it that people don't laugh at me when I walk out the door, I'll be a missionary for you in Africa, and I'm the mean, like that sort of thing. I was just embarrassed to walk out the door. So, like, scrawny. Seems like an easy ass Yeah, yeah And at the same time

As a 14 year on my blood pressure Was like in the 200s over the high 180s All the time So my mum took me to the doctor And he had to look at me And it was like Look, I can't be sure we need to run some tests But he's an alien

He might have There's a very rare form of cancer He may have that's causing this And my mum wanted to hear nothing of that And took me out So it wasn't until I was in the air force years later They tested me for And discovered I had this very rare

neuroendocrine cancer called carcinoid syndrome. And the main thing it does is just get, it's a very slow growing form of cancer, clear cells that your body produces way too much of particular hormones. And this, it starts off with you produce too much growth hormone, which explain the growth spurt. But then it goes to where your body produces too much of all sorts of hormones, but in particular serotonin. And that might sound like a really good thing.

Yeah. Because serotonin is the like feel good hormone. It's the hormone. you know, if you go on antidepressant, you go on serotonin, re-uptake inhibitors, which keeps your serotonin levels up. Yeah. But we know that too much of anything is just as bad as not enough of something. You've got to be in the middle and the balance.

So the thing was that I went for years just feeling amazing. I'd never experienced stress. I never experienced anxiety, depression. And I was super non-empathetic towards everyone else. Yeah. Because I could never understand why anyone had a problem with anything. Right. Yeah.

I just felt great all the time. Because you were like, has serotonin. That's right. I was just like, you know, soaked with seroton and going on, like, bring it on sort of thing. I didn't know at the time at the same time I was bipolar and he was skinny, but he had a lot of good. Yeah, a lot of drive. So I was just in this very manic productive state all the time. And what normally happens if, if you're bipolar is that you have this manic phase. Like everyone gets manic. All right. The difference is with a bipolar person's, they can sustain the mania for a much longer period of time, normally a week or so. And then, you

then what goes up must come down sort of thing. And then they go into a depression. Right. That's just the normal cycle. It's just exaggerated from what people normally experience. Problem is, because I was producing so much serotonin, I was never going down into this depressive state. So I just had this crazy and people think this is going to sound ridiculous, but it's an unusual

combination of this carcinoid syndrome and bipolar. I had a manic state for 25 years, nonstop. Until finally my body had to crash. Well, what's a manic? Like, what was that? Well, so being manic just means that you're super driven, have lots of energy all the time. You're ultra-productive.

You don't need to sleep much. You can just work long hours, work at a super high intensity. I see. And you're never giving your body a chance to recover and settle down. And the serotonin was stopping that normal cycle from happening. But just like with type 2 diabetics, where if you produce too much insulin all the time, your body becomes very insensitive to insulin.

It doesn't, insulin can't carry out its job. Same with serotonin. If you produce too much serotonin for too long, all of a sudden your body's receptors to it shut down. Right. I got to the age of 40, 25 years ago, so, quarter of a century ago now, where I'd had all this period of never feeling stressed, never feeling depressed or anxious, until finally my serotonin receptors just shut off.

And I had the most epic nervous breakdown of all time. Oh, no. Just this massive crash. And I literally was in a position where I didn't see how I was going to live, you know, going for another second. I wasn't suicidal, but I was hoping that when I went across the road, a Mack truck had hit me and take me out of a miserable. I didn't want to have to do that myself, but I was just, I was in this deep hole I couldn't pull myself out of. Wow. So I had to over the years learn how to pull myself out of that. And a big part of that was learning how to once again

deal with anxiety, deal with depression, deal with stress. Because I'd gone for 40 years of my life with no exposure that, no coping mechanisms. So that's where I developed our young wellness method off the back of that. Originally, when I'd been developed with carcinoid syndrome when I was younger, that's when I went and studied sport science and nutrition, you know, became a sports and, you know, an exercise and nutrition scientist. But, yeah, I had to take it to a new level after this nervous breakdown and learn, okay, how do I build myself back up?

How do I learn to be in the moment? How to, you know, be present, learn to smell the roses or whatever. And essentially the philosophies I developed from that are what are the underlying foundation and protocols of the methods we use in this stress environment to teach people how to be more emotionally composed and be more resilient. So it was part of your personal challenges. Survivals. For my own survival, I had to develop these protocols.

And did you find that the oxygen depletion was like the biggest stimulus? Yeah, it's because oxygen depletion is from. a primal point of view from the way in which we're program, the most acute stress the body can be under. And if you can learn to deal with that, you can deal with everything. It's like, it's like sort of like the cold plunge, but even better. Exactly. And a lot of people misunderstand the value of cold plunges. The most valuable thing about a cold plunge is putting yourself in what's for a lot of people in extremely uncomfortable and stressful situation and learning to just compose yourself.

Totally calm about it and go, I'm going to embrace this. I feel like resilience. So people should understand if you get into an ice bath and you go off like a pork chop like, you know, puffing and panty and scrim and wanting to get out of there, then all you're doing is that you're doubling down on the stress. Whereas you're going to embrace it, calm down. So for a lot of people, if they haven't got access to this, ice bath's a really valuable tool. It's not so much about recovery and all those sorts of things. That's all good. It's about

use that as a controlled stress environment and teach yourself how to deal with it better. Because a lot of people, they go, there's no way I can hop into that. They put the feet into wall. That's impossible. That's too stressful for me. There's a lot of people who can't even deal with finishing off with the cold shower. I mean, I haven't had a hot shower in decades. But that goes back to that dose mentality. Get the dose right. And then progressively work yourself up to a point where you're still in control of it. So it doesn't double down onto that trauma response.

Yeah, for sure. Only expose yourself to what you're capable of dealing with. And that's what we're doing here even with the eligible to training. We only get you to push yourself as much as you can deal with and then see if you can recover and regulate from that. Okay, you now can do that.

Now we'll up the intensity or the duration bit more prove that you can re-regulate yourself to that and keep no different to how you build your miles up training for a marathon. Oh, yeah. It sounds like a principle. Definitely. Yeah, that's great background. Thank you. Roman.

Well, I guess my backgrounds and my journey towards where we are now is a little bit different. But country boy in New South Wales, which is in Australia, so small town. And my passion early was sports. So rugby union. And I was really connected to that dream. My parents were really supportive in that dream. And yeah, we grew up with what we needed, but not. too much else than that. So it was kind of that story where this was the ticket to get

mum and dad a house and get myself into a better, a better lifestyle for myself. And that was my journey as a kid, very hyperactive, always in trouble, couldn't stay still, you know, probably hasn't changed. Hasn't changed much. So yeah, misunderstood a lot of the time, like, but it was very driven, always have been very driven. And I put everything I could into that dream. And, When kids were playing around with other kids, I was at home kicking goals, doing sprints. Like I was just a maniac when it came to it. It was training. Yeah.

I lived on a little farm, 100 acres, so I was pretty isolated. So we didn't have a chance to get into town and do the parties. So it was me and my dog and a football. And, you know, I'd go into school. Like I said, it was always in trouble. But I had this kind of energy about me that was Kenner. connected to the principal or maybe because I was always in the principal's office. So like I had my principals that just loved me.

Whenever you play up, tell him to come to the principal's office and they used to give me these jobs to do, like rearrange the bookcase, you know, go for a run around the oval, you know. I got ADHD really early and then they put me on certain medication for it and it changed me as a human. My dad walked into school and said, take him off that and changed. I don't know who that kid. is you better cope with this if he's acting up. Yeah. So that was kind of my childhood. And then, but, you know, I used to, my dad used to go to all my football games and video me. Yeah. So the

analytical part came from that. I would come home. We had the VHS back then. And I would do all my stats because I'd seen on TV that some of my idols, they would know what their stats are. Yeah. Yeah. I would do all my stats. Then I'd do the stats of my teammates. And I would say, hey, we've got to be effort players. You guys aren't putting the effort. You only do three hit ups. You didn't do your effort-based indicators. So I was that at year 11, age 11, 12, 13.

But I guess my story was everything was catered towards that goal. So I was really passionate about improvement, performance. And I was lucky enough to go to a boarding school free of charge. So that was like, what would they call it here in America? For us, a boarding school was a rugby school with a really good co-curricular, a great support system. They got the Olympic training center here. Kind of like that. And then that changed my life from outside of the football pitch.

I started to have mentors that could educate me around how life works, how to buy a house, how to get myself set up. So that took me through until I made a lot of representative teams and then finished school. And unfortunately, on my last year of school, I did my ACL. So when I left school, I was going straight into a professional career. And as I went into that professional career, I was on rehab. But the way my mind worked, I had to make this happen. So I pushed myself way too hard. I was lying to the coaches about me being completely fine.

And I did it again. And then I did it again. So within from 17 years old to 20, I'd done four ACLs on the same knee. Dang. So that was it. Crewe over. And that was devastating for me.

Like that was probably the first time I'd ever felt rock bottom. You know, you can imagine you're ringing your parents up and saying it's all over. It's done. Everything you did for me. The dream. The dream's done. I kind of lost myself for a period of two years. Made my way to another town in Australia.

And it was a big mining town. I guess this is one of the key aspects of how I got to where I'm now. I wanted to get into mining. They paid good. You can fly-fo, fly-in, fly-out. So I went to university and did more of an engineering kind of background and started working with the mining manufacturer. And, you know, through that, mentors about reading books.

And, you know, I never read a book before. So I read books from cover to cover and got onto YouTube, listened to all the self-help stuff. And just really kind of read. created myself in that period of my low 20s and become really interested in business and business models and that type of entrepreneurial spirit. So that's kind of what drove that competitive edge in me and I started to have another passion now, another dream. Then I went and did my MBA and then just started up a few little businesses just to try it and I end up working my way up to

a corporate job where I was doing pretty well as a CEO before I was 30 and having some success. But with success, I'd never had money before my life. So all of a sudden I had all this money and for about two to three years I lost myself in it. So I had to re kind of build myself up and one thing was getting back connected to team sports and started coaching. And then I created a concept around group training, but the whole group training area of 30 to 40 people training was in low oxygen. So I launched that and that scaled to about, you know, 40 to 50 studios,

three different countries. And that's where we cross past. I see. And Leo obviously with his background story, he had attempted to introduce a concept similar to what I was doing in his own career. And he had seen what I was doing. I'd heard about Leo and then we connected. And once we connected, I was really doing it from a team cultural perspective.

You know, I loved having that team camaraderie doing something different. But the business side of it was really compelling to me. I met Leo and he started to look at what I was doing. and his philosophy and what I was trying to create as well. We used to have a thing called Focus Through Fatigue. His is the young method. It was very similar. But with his mentorship, I started to implement his methods into what I was doing.

And I had a huge amount of self-discovery. But what Leo was saying about this menic phase, this has been me ever since I was born. I've been in a manic phase. I have big crashes though, where I'm flawed. Right. So that's how we connected. And, you know, coming into what is now Exalt XP, the evolution of what that was has just

evolved into what Leo's brought to it, what I've brought to it. And then there was a really pivotal moment with my partner, Victoria, who was having a margarita with somebody. And their husband was a hunter. And he said, I got in Mongolia for these hunts. Like, he's a hugely passionate hunter. He lives in Dallas. And he said, can I get one of these at my house?

Okay. So rather than this commercial gym fit out, I just want one in my house. Why was the question? Because I'm a hunter. And I get really nervous when I do elevation hunts. Because there's nothing I can do to prepare for it. When I get there, I get elevation sickness. It just absolutely tears me apart.

And if I can do this at home, I don't have to fly away weeks before acclimate and still get sick. Right, yeah. And so we were like this hunting industry. Like what is the scope of it? It sounded quite niche. Yeah. But with some investigation, one of the guys that lives really close to me, Adam Green Tree, a buddy of yours.

Yeah. He was like doing hunting and we were like, okay, let's connect with Adam. Then there's a corporation called Safari Club International. We started educating ourselves on what the hunting community was in the US. We were blown away. Okay. So we thought we had a product simplicity, simplistically just for elevation acclamation, right?

But we wanted to bring what we've learned in the past to the industry. And I guess that's how it all kind of organically evolved into what it is. And, you know, obviously now we're super grateful to meet guys like yourself that come from that hunting community. Yeah. One thing we've learned really quickly is that we thought just using it as an acclamation tool was what people wanted. But then we start meeting people like yourself and Joe and other people that are very in tune with hunting.

But they're very much students about how can we get that 1% extra. Yeah, the self-improvement piece. I've been shooting Hoyt for over 20 years now. And they're a lifetime partner of mine. That's not something I take lightly. I stay with partners that prove themselves. And Hoyt continues to do that year after year. They shattered the industry standards and built the AX90, the first 90 pound bow to exist and be offered to consumers. Why? Because I want a hard-hitting arrow delivered with enough force to push through, say, a rib or the edge of a shoulder blade. Because it's bow hunting. Not every shot is going to be perfect. But when the animal reacts, or maybe I don't make the most perfect shot, I still want to deliver a lethal arrow and a 90-pound bow gives me more room for error. Unfortunately, they don't offer discounts on bows, but if you want to grab some Hoyt merch or selected accessories, you can use my code, CAM for 20% off. If you're serious about archery and you want something you can rely on, shoot a Hoyt.

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head to SigSour.com. Grab a pair of Zulu Binos and use code Cam for 10% off. SigSour Zulu binoculars. Seymour, miss less, keep hammering. So this is where we've landed and super great. for it. And, you know, I guess our life story built it to what it is now. Yeah. So it's pretty beautiful when you look at the convergence of different energies and how you all come to get together and connect. Yeah. So what's so what's changed since you guys were here the first

time? Yeah. When was that a month ago? And so at that time, yeah, I was changing the last month. It seems like it's been a crazy month. Yeah. A lot of that's happened. Well, yeah, we, we, the The concept was making this accessible to residential homes. One of the clunky factors of when you're doing retrofits is permits, it's, you know, builders coming in and out. So we created like a design which is out of the box. It's modulated. You can literally bring it in flat packs and as you would have seen here, they take it out,

they pop it up and then it's the connection with the electrical that takes a little bit of time. But actually putting the studio together is either an hour to three hours depending on size. Right. Pretty quick. So that took a while to go through research and development. When we came here to you a month ago, you know, you led us to Joe finally saying, let's get one in my studio.

So he was on vacation in Italy. So we had flying back to Oz, come back, set Joe up. we've connected to some amazing people and yeah in the last month it's just been a whirlwind to be honest like something that we're both super grateful for and yeah we went back to Oz came back here we've done another in store down at Joe's Joe's in Austin

we've spent some time with him I went back to Baltimore caught up with Kip met a few more people there's a huge amount of interest I spent a lot of time with Gunna Peterson who's done a lot of work with, you know, what he's on the background with LA Lakers and, you know, the famous people, I guess if you want to call it that. But he's just a phenomenal human being.

Super nice guy. So it's just been a whirlwind of just connections and meeting people and, you know, something that we're really grateful for. And we've only got four studios operating at the moment. Like back home in Oz, we was our first in store with Genesis Health and Fitness, which is like a big box club. Yeah. We did a four-week pilot program with their coaches and their owners and some of their members.

just to see the proofs in the pudding. Yeah. And their results were fucking insane. Really? Insane. Wow. Absolutely. It looks laid up when you see it.

It's really. Publish it. People go, this is bullshit. This can't be true. Is it like strength or cardio? So seven metrics. Okay. V-O-2 max.

Yeah. Peak power output. Mm. Body composition markers. Heat tolerant, altitude tolerance, mobility testing. Uh, and everything just moved. And all the psychometric. Psychometric mark.

So, subject. stuff like how did I state how do I feel do you have a do you have a reference on how much better it is in that like if the improvement was 10% improvement normally what is it on average the V-O-2 max across 25 people a lot of them were already well-trained moved 13% okay in four weeks that's a lot the peak power output went up 14.3% in four weeks which means on an erg let's say a bionic bike or a ski-urg My max power output in wattage went up by 15. That's on average.

Yeah. And its mobility went up by like, you know, percent as well. Like I don't have the exact numbers to throw off the top of my head. But it was just crazy. And the testimonial videos, it's like they're actors. But some of the individual. Yeah. It seems fake.

You know, the thing that I found about actually putting it into action, I'm super like looking forward to your journey with it as I am with Joe and Kit. it's just that mental resilience that they're feeling and they're feeling they're just feeling so much more confident in everyday tasks you know it's a different profile for them you know they're not an elite performer some of them are but mainly are just looking for their confidence back yeah just i want to be able to do life better right and easier right and it's just this huge connection across 25 people that are saying everything feels easier like mowing the lawn feels easier.

Amazing. Getting up out of bed, I get up, I spring out of bed, you know. And the way that the journey worked from the first week, a lot of that stress was translating into, oh, I'm lethargic. Second week, still challenging. Third week. Fourth week. Then we finished the pilot program.

We miss everyone. Like, why can't we keep doing this? You know, it was, you know, a really good connection. That's great. So that's what we've been doing the last, you know, couple of months. And a lot of the stuff that's happened since we saw you. last was triggered by the video you posted of your workout with the series. So I was super thankful for that because that just had, in a sense,

went fairly viral for us in terms of the people that reached out and just brought a lot of connection to us and it's going to give us the opportunity to really. But for you, Cam, like when you did it, was it, you've done so much. And I've asked this question to a lot of people, what was the, I guess, what was your thought process going into it? And then after the experience with heat and after the experience with the altitude, what shifted in terms of your expectations versus what you'll actually actually receive from it? Yeah, I liked it because, you know, when you want to improve, you need to hurt.

Yeah. Right. And as you said earlier, getting your heart rate up, sometimes that's related to hurting because you're pushing, you're pushing harder. So your body has to, you're asking more of your body. What I noticed was I got to that place very fast. Yeah. And so again, you're spending more time in that place. Your body has to respond and the response with improvements to be able to take on that load.

And even today, which today was more of a recovery because I had that really hard, long hunt. So we didn't want to go too crazy. But even being in a low oxygen environment right now feels to me like a little boost. Like my body's like, oh, we made it through that. Now we got all the oxygen we need. Sweet. Life's good. So you get like a little kind of like a dopamine hit or maybe it's serotonin.

I don't know what it is. But yeah, I haven't done a tonne because I was gone for so long. But the workouts I've done have been incredible. You know what you said it gets to that point quicker? Like I've coached a lot of people like, you know, different ranges of, you know, train athletes versus untrained athletes. When we train together in the heat, you would like softly murmur. we're here.

Yep. We're here. That's it. And I could notice, and I thought you were talking to me, and I heard you say it a couple of times, and we spoke about it after. I said, what was that all about? You're like, you're saying, oh, we're here. And you said to me, you were announcing the moment whether you like to get to.

Right. Finally, yeah. That's where you want to get. Sometimes you can't get there. Yeah, yeah. But with this, you get there so fast. Yeah, yeah. Which is why I loved it.

A lot of people get to that moment and go, whew. they quit. Yeah. But you just, if you can push through, that's where the adaptation comes. Yeah, yeah.

It's, yeah, it's incredible. What did, what did Joe think of it? Like, I'd be interested here. Yeah.

Well, look, Ryman did the first session with him. I've done sessions since, but, well, I think,

I think, you know, like with Joe, we connected, obviously through Adam and then through you. When I got there for Joe's first session, um,

Joe's actually, such a trained, disciplined athlete. And I don't know too much about what Joe's done in the past. I know he's obviously into MMA and mixed martial arts and he's quite disciplined in terms of what he's done in past. But, you know, very committed. He was like a student, like very easy to coach. And the breathing, the breath work, we went through that process before the session.

And I just said to Joe, look, just work within your body, but just be really connected with it. he was he was dialed in yeah definitely I'm sure so we did this session and um we finished off it was just a circuit based session you know an A B A B between cardio

and his kettle bells yeah and then at the back end of the session um there was some you know like some some noise like you know like whew yeah like good big deep breathing during it we're testing his blood sats and you could tell that he was fully accepting

an environment because his saturations were dropping. Yeah. He was really, really connected with that. And then after it, we had this fucking incredible moment. Like I had an incredible moment with you today. It's just after it, we lay down. We just be really grounded. We do a bit of a mindset, breathwork.

And one thing I realized about Joe was like, like a lot of us, we've got so much shit going on in our lives. And just that moment of three or so minutes where we're fully connected to the now. meant a lot to him. Right. You know, and we came out. That's why he likes archery too.

Yeah. And playing pool just so he can just shut off everything else and focus on those things. Yeah. So we had a really good connection and we got out of it, had a bro hug and, you know, came out, reflected on the session. And since that time, he's done a couple more sessions. He's trained with Leo as well. And after this, Leo's shooting back down to Austin to make sure he's got his momentum and get

ready for elk season. Yeah. With you guys. He's going to be so pumped. I love to see it. That's wrong. He's really excited. Yeah, yeah.

But it's like, it's, I love this new science. I love this new, you know, like the optimization thing has been kind of going crazy. But this one seems like the most, the biggest, most legit one. Because it's proven. Everybody knows you want to get, you know, better at whatever. You go training at altitude. Yeah. I mean, so, you know, you know, and when you look at the simplicity of what Exalt XP has done,

we've just bought the mountains to your back door. Yeah. That's the problem. that we've solved. And with what you've heard about Leo's story is, and what my experience has been with practically using this with thousands of people, we've just come up with a method that's more about how you can embrace the right amount of stress and get through it,

like do some hard shit to then become or get closer to your human potential. Yeah. for everyone. So your question at the start was, who was this built for in mine? Like, what I've started to realize that anyone that has ambition

or anyone that wants to progress their life in a better direction, this is for them. It doesn't have to be an elite athlete. Could be just a mother that wants to be better at being a mother. Could be a father that just wants to be more present at home. Could be a businessman.

Could be my son. Like, I've used this on my son. the last 12 months, it's changed his life. Wow. And there are specific metrics that have shown that. He didn't make his local rep team last year. Now he's in the New South Wales Waratars team, which is huge. Yeah.

He could not let his sister get the better of him at home. Now when she acts out, he's fully calm. Okay. At school, he's calm around his friends. His friends, you know what I mean? There's just so much trans. in terms of regulating your emotions. Yeah.

And like for me, as a father to my son, what better person to build this for? Oh, for sure. You know what I mean? It's the future, yeah. It's the future. It's the next generation. You know, so much so that I'm like, my legacy statement with this now has changed. I want this, I want our method to be passed down to the next generation.

And I actually have a theory around not needing the low-extrian environment to pass it down. It's purely and simply, like, think about kids' sports. This is something that's really driven me in the last few weeks. Kids sports is the perfect place to teach kids how to regulate. Yeah. Because they're attentive. Right. It's fun.

But not many people coach that downtime in between reps. Yeah. Right. Today when we train, I said a highlight. Yeah, the breathing part and the state management. We'll do like a pitch if it's baseball or if it's archery. You're right. Archery is different.

Actually, I think. that's a really good discipline because you're really focused with your breath and being in the moment. But like if it's, you know, Little League, if it's football, whatever it might be, soccer, when we do like, if we're just doing our S&C part, we're doing sprints to get our cardiovascular. That rest period, no one cares about that. No. No one thinks about it. No one coaches that. Yeah.

My theory and my vision is if we consciously taught coaches on how to practically come up with a strategy in that downtime, that is so many regulation sets that their kids will do that then they become calmer at school, calmer at home, like you be able to collect their thoughts without acting out. Like that could be huge. Oh yeah, that's great.

So anyway, just in terms of like what I've seen it do and using it for, you know, obviously family, having it here, you know, I'd love to see,

you know, I'd love to see, you know, your family use it. Oh yeah. different purpose. Yeah, yeah. Yeah. Yeah. Yeah. So what's the goal? I mean, where's it going now? So we got the New York Giants order one. Is that right? Joe Kipp. There's in me. Yep. You, Joe, Kip, Genesis Health and Fitness in Oz. We've got wellness companies coming on board in the Baltimore

area. The one three five. They've got five studios. We've just met with Division 1 training down at Nashville, who've got like 200 facilities. We'll get them going in one, make sure within their ecosystem it works. We've got a lot of individuals reaching out to us that are really keen on optimizing their performance for whatever reason that want a home residential in store. So it's cool.

So I think of it like pro athletes sports, you know. I think of it like change. that have an ability to like prototype one, pilot it. And if it works, roll it across their chains. That could be gyms. It could be wellness centers. And then just individuals. And depending on the individual, like at a residential in store,

it could be a hunter that's looking to acclimate or be better in the moment. Like even listening to your story, you made one shot recently. Yeah. And how long were you up at British Columbia? Day 15. Day 15 for one. one shot. Yeah.

Now, being in that moment, you executed it, right? And like, you know, we've listened to James and you got a whole support star behind you. That one shot, being in the moment, being able to deal with that moment and embrace it and then, obviously, you're very trained. But think of that analogy into making a call in a sales call, making that moment, making the shot work. You know, there's so many things that this translates to being in the moment, being able to execute when it matters, focus through fatigue, you know, like all of that stuff. So individuals are looking for that ability and also that 1% advantage.

We can see that being such a range of people. So I mean, from a business perspective, what we want to do is just focus on quality, making sure that our clients and our customers have got a great customer service. And, you know, it's early stages, but definitely the swells moving in the right direction. the most successful people in business, sports, and everything else are those who can deal with stress best. I think of like Tom Brady, the quarterback when he's with the Patriots. I mean, he had to be able to have the confidence that he could get that ball in there and make the perfect throw. And so he's he's naturally calm in those moments because you have to be.

But that's what we're trying to make available for people who aren't Tom Brady. And that's the common factor between all the various people who can benefit from this. And that's that ability to. maintain even emotional composure under stress. Right. And not just performing in life, but just it turns out that it's the most important ingredient for ingredient for success in life altogether. So if I've got a second, I'll explain to you the biggest scientific study that was ever done,

that clearly demonstrates this point. So back in the early 70s, there was a university on the South Island of New Zealand called Dunedden University. They decided to do a really interesting experiment. This is roughly around 72, 73. And look, I won't get all my facts exactly right here, but hopefully the general thrust is on point. So what they decided to do,

the psychology department there is they wanted to do this unique experience when that year they wanted to test every child that was born in the city of Dunedin and then wanted to track them for the rest of their lives. Okay. So they did something along the lines of every woman that was pregnant. they go visitor, they do a psychoanalysis, you know, so psychometric tests on her, find out what her background is, what does your husband do, you know, what does your family do,

sort of work do you have, what was a family situation like? Okay. Then she has a child, they do run all the tests on the child when they're born, see them again, maybe when they're a few months old, a year old, and three years, and then see them every three years for the rest of their life. Okay. Still to this day. Really?

Still to this day. So 50 odd years later, it's still going. They started off with a thousand odd children, and there's just under a thousand people still in the study. Almost no one's fallen out of the study voluntarily. People have died in that time and that sort of thing. But what they did that was really cool is they released all their data, made it open source. So universities all around the world could look at the data, tease it, and try and draw correlations from it. Okay.

And what they wanted to do was they wanted to see, were there any particular factors that were very predictive in terms of, people's long-term health, their long-term wealth and happiness. And they looked at everything. And at the end of the day, there's only one factor that came up as a being a determinant for lifelong success, wealth, happiness, all that sort of thing. And that was a child's ability to maintain even emotional composure, to be able to regulate their emotions. So we've all seen it.

You know, you're in the shopping centre. Mum's got the kid in the trolley. They're going down the aisle. the kids grabbing everything off the shelves and throwing it and tell them mum they want an either lolly or a nice groom whatever. Mum's telling them no and throw a tantrum and everyone sort of raises their eyebrows and going, this woman's got no idea how to control the child. Yeah.

But I think we all discover if we have more than one child that they have very unique personality. So often people have their first child that's very compliant and very composed. And the second one comes along and all of a sudden they discover, it's totally the opposite. personality. There's nothing to do with them. It had everything just to do with the child. Be careful before you judge. That's right. There's other people that have a child wants to think, I can't possibly do this again. This is impossible. They have the second child that's much easier. But what they just go with is that if a child can develop by the age of five, six,

seven, eight, I'm not sure what the age was, but if they can learn to regulate their emotions, in other words, we're not talking about suppressing your emotions here. We're just talking about when you're feeling stressed, when you're feeling anxious. Take a beat. Yeah. You know, like that. kid in the trolley takes the beat, doesn't get what it wants, assesses it and go, okay. And doesn't spew their emotions all over everyone around it. So what they discovered is that almost without fail,

there was an amazing correlation that kids that could regulate their emotions went on to become successful. Now, by success, I mean that they were content with what they did with their loans. But they also had very good health outcomes. Health, wealth. Everything. And it tracked beautifully. But the kids that didn't were the kids that ended up being unemployed.

or in jail or committing suicide or drug addicts. And what was the stimulus that they used for this? No stimulus, just tracking them. And all they did is they tracked that were... There was no training. There was no method. It was just observing and seeing what correlates. And so when they do a test to rate how good a kid was it regulated themselves,

those kids were inevitably successful. Those that couldn't regulate their emotions inevitably have a pretty tough life. Now, what they discovered is that, say, for example, a kid ended up in jail. They hit rock bottom, but they managed to turn their life around. It's pretty tough. It's much,

much easy if you teach your child when they're very young and becomes a life habit. But people can still turn it around. So whilst it was very difficult for people to learn that later on in life, if they did learn how to regulate their emotions, they inevitably could turn their life around

and become successful. And the other trait they found that's very closely linked to that is the ability to delay ratification. And there's another very famous experiment It was done that sometimes we call the marshmallow experiment where you get some young kids, just sit them down and you put a single marshmallow in front of them,

not I mean? And you go, now this marshmallow is for you to have. You can have that right now, all right? Or you can decide to wait for a couple of minutes and we're going to give you a second marshmallow and you get two. So you can either have that now and that's it, no second marshmallow or you'll wait. I'm not sure what the time period is.

It might be a couple of minutes. We'll give you a second marshmallow or two. The kids that go, I need this instant gratification, like strike while the iron's hot sort of thing, they take the marshmallow and they have it. They're then very upset when the second marshmallow comes out and they can't have it. Those kids also struggle with achieving what they want in life.

Whereas the kids that can delay their gratification, compose themselves, and go, okay, I'm prepared to wait a bit for a better outcome. Those are the kids that are also more successful. And you can see that. Like you're around successful people and their ability to, even people, training like bodybuilders and athletes. No one sees you running at the times that you run.

And then no one celebrates that. It's the race meet they see. No one sees what happens behind the scenes. Right. So it's like that ability to work at something, not knowing you're to achieve it, the business person that's just grinding away for a possibility for something to come off. True. You know, and we see it. Keep hammering. Keep hammering. It's a beautiful statement. So our entire training philosophy is largely anchored in that.

That we've tried to create a human adaptation studio where we teach you in what we think is the most effective, efficient way possible to regulate your emotions to maintain even emotional composure. But as I said, control stress environment, your emotions are going to respond negatively to that potentially. And we try and teach you methods with the way in which you bring. than which the way you deal with the deprivation of auction or whatever, to be able to calm yourself down, to regulate yourself, to maintain even emotional composure in a stressful situation. And that's entirely transferable to everything else that happens in your life.

So for those who haven't learned how to do that, or even life circumstances have made them more hypervigilant and more overprotective than they would often like to be, this is a model we use to basically get that optimal... Like awareness. you know, awareness. Even if we can bring awareness to the benefit of self-regulation, emotional composure, like just even awareness, that might be a foreign term for people.

Yeah, it's just like when you know like, okay, this is going to suck, I'm going to do it anyway. Yeah. That decision right there. That's it. Like your hands is. Easy sucks, but we let it suck and then we cope with it. And this is what, when we talk about hunters, it's not just about acclimating to go on a high altitude hunt. As you know, as every hunter knows, the most important thing.

is that you're so many days into the heart, you're hot, you're cold, you're tired, you're hungry, all right, you're fatigued, you might have had to have a big physical exertion to get to the spot. You're going to take the shot. None of that matters. You've got one moment to try and take the optimal shot. And obviously, whether you're using a gun or a bumo or whatever, optimally, you're trying to take that shot in between breaths, in between a heartbeat.

So you've got to calm your breathing down. You've got to slow your heart rate down. Yeah. And then you get one chance. And you took that chance perfectly after 15 days because you're, You were exhausted. Your mental nervous system was smashed. You know what I mean?

You were hungry. You're cold. I see one of your posts. And I think it was James commented that your last picture looks like you're that freaky guy at the front of a school that no one wants to be around. Yeah. It was hilarious. Like, but it was, you could see it on your face. It was like, yeah.

You could only do that because despite all those physical demands and despite the condition your body and you, were able to go, I've got this moment, I'm composing myself, all right? And you also delay the gratification. You just hung off for 15 days till the right moment. You didn't just take a lazy shot early on and scare everything on. What we're trying to do, exactly what you achieve there, we're trying to create little Cam Haineses all around the world. If they can do that, that's right about.

Raise up when it's stressful and make the best shot. But the other thing that I would love and I know that we're going to do is give, people with that passion in hunting in particular more years to hunt more adventures giving you an ability to lock in

train in a low-action environment get a great outcome without the wear and tear on the body and like rejuvenate yourself that gives you years more years for sure and from what I've seen it's a massive passion for people

give me more give me five more years I'd do anything to have 20 more adventures. Well, look at, I mean, Joe's 59, I'm 58. Yeah. And you said how fit he was. Yeah. I mean, 59 and 58 used to be old.

You see them and you'd be like, I think that old guy. I remember when I was younger and I used to look up to athletes that were 40 years old. Yeah. When I'm 40, if I can be like that, I was stoked. Then I got to 40 and I was like, then I'd see athletes who are 50. And it's like, and then 60 and then 70. And so you keep raising the bar and like it's, it's, you know, it was funny about that whole longevity piece. I, until only recently, maybe a year or two, I never really thought of a life past mid-70s or 80s.

You know what I mean? I never really, I just thought, okay, that's my time frame. I always thought that I don't want to get there. It's because I see those guys that can't do anything. My comment. If I can get there and be active. Yeah. Has that changed recently in you?

Because it has in me. I've got more hope now that I can be mentally just what, like really, really, dialed in and I think physically I think with this type of you know system and method that we've got I actually have I'm starting to be around people that are just dominating at at like

what people caught old age now yeah you know around an old buggerlock me and he's not no no it's true it's true like um you know my my family not many people get past mid-sevany's you know what I mean my father's 72 going to 73

and all his brothers and his father and everyone was gone before that. Isn't it the blue zone people? Yeah. Those like high elevation people? So, so long as you. Well, blue zone, blue zone people, um, ironically have got less stress in their lives. Okay.

That's the, that's the correlation. I see. So, uh, you know, one of the blue zones is, um, in, in Italy. Mm-hmm. Right. Now that's not a high elevation. Right. But the way that these, that.

community lives their life, they do a few things. Right. They do siesters in the middle of the day, so they have mainly all their food with family and their coffee. Whenever they eat or have coffee, they sit down with family and they discuss. Well, it's just controlling stress. Controlling stress. It's stress to regulation. The biggest iconic thing I've ever seen on longevity is Galapidus Turtles. And, and and bow-haired whales. Now look at those two animals. They live up to 300 years old.

Whoa. Right? So a blue whale is a, it breeze. It doesn't have gills, but it comes up through the big blowhole, breeze, and goes under water for three minutes at a time. Comes up breeze. So they call that oscillation or fluctuation of air supply. Yeah.

Their bloodsats go down to 70s and 80. Okay. So what that's doing, it's rejuvenating mitochondria, right, which is their powerhouses. Yeah. So the science is there. So then all of a sudden they're living, but it's pretty stress-free living in an ocean, floating.

And, you know, there's not the other. Right. Then turtles hold their breath. They don't breathe normally like us. They hold their breath. So even if you want to, you know, increase your ability to have a longer life, try to become more oxygen efficient.

Yeah. That's why nasal breathing is so important. Okay. Because that reduces the body's need for excessive oxygen. That's why when you see people that are holding a lot of weight, that's a lot of energy to move their body. They need to breathe heavier. So that's oxidative.

That's more, again, oxidation leads to essentially deterioration. Yeah. So it becomes super oxygen efficient. And that's why really fit people become really oxygen efficient because they don't need as much oxygen to do stuff. Again, it links back into what we're doing. And across the board, people who live at high elevations, even Colorado or whatever, have longer lifespans and people live at sea level.

But in terms of what we train physiologically in there, apart from just the emotional composure, two of the primary things that we target in our training are your maximum aerobic capacity and your peak power output and sprint repeatability. Okay. Now, it turns out that there's no more efficient training and effective training method in the world

than low-oxygen training to improve your sprint repeatability. ability and your ability to develop big power, all right? Because a lot, it's even, because it's very anaerobic and your body has to get very, very efficient in an anaerobic low, you know, non-oxygen type activity. And then obviously with the heat training, as I've explained, it's a super effective way to be training at very high heart rates to increase your max CO2. Yeah. Now, when you look at longevity and what we call all cause mortality, all right, We're all familiar with things like if you smoke, you reduce your all-cause mortality,

if you're overweight, if you're under too much stress, if you've got high blood pressure. Now, interestingly, all those things increase your all-cause mortality by anything from like maybe 20%, 30, 50%, 70%, depending what it is. But when you look at things like your maximal aerobic capacity, VO2 max, you're VO2 max, there's people who are in the bottom sort of 1% well the bottom say 5% or 10% of people in terms of their max VO2 versus people in the top 5%

those people in the lower percentage have 5 times the all cause mortality and I'm talking 20 or 50% we're talking 500% and the only other factor that comes close to that like strength is better than all those other things, but it's just peak power output. So not just pure strength, but your ability to develop exercise strength with speed.

It's basically strength times speed equals power. So if you look at longevity, if you go from being at the lower spectrum to V-O-2 max to the top 5%, you've got a five times multiple on your all-cause mode and we'll tell you. And then with peak power, it's the same or higher. In fact, in women, it's six to 700%. Cheers. With peak power. So with men in terms of peak power, it's round 5 to 600% and women's 600 to 700%.

That's amazing. So those two things are exponentially. Strength is a big one too. Because you think of strength as in balance when you get a bit older. And it might be 150%. But because strength is an very, very important component of power, it, but once you add speed to that power and your ability to execute strength with speed, that's what power is, it has this use impact.

So apart from just teaching you better emotional composure, our protocols very much about how do we optimally and most effectively and efficiently increase your max VO2 and how do we optimally improve your peak power output? And that's why the agometers have got in there are optimal. You'll notice that when you're on the stepper agometers in there, it's got all the, you can see what your peak power output was. And also in terms of reducing, because they've got that patented VPR variable pitch resistance type technology. So you can set it to, you know, you can set the blades so that there's almost

no resistance. So you can move at very, very high speeds or you can, you know, change the pitch on the rotors to where it's all of it's hitting the wind, so to speak, and you've got really heavy load. So that allows us to train peak power output more effectively than you can on most machines. And then even on that tread sleeve that you've got in the end of the step of tread sled, because it's a curve treadmill, it means that you can't run as, because you're effectively running uphill when you're running the curve. You'll reduce the impact on your body because you don't have to run at the same belt speed for the same physiological output.

And then, of course, it converts to the sled drive, which you've tried, which you can make it feel like you're pushing a Mac trunk. Yeah, yeah. That's awesome. So the gear we have in there all plays into what we're trying to achieve as well. Yeah. Very specific about that. And it just seems like there's just a few key markers.

Yeah. And this addresses all of them. Yeah. Like we talked about three basically key ones. and this is like hitting them right on the head. V-O-2 max, Pete Power Outport and self and motion regulation. Right.

And that's universally just if people, and like I said before, awareness, just if awareness of like how important it is to deal with stress, people get that. But like people do forget their breath. Like,

and I know there's been a huge explosion on breath work and it's been fantastic. I think it's doing a lot of good. but there's nothing more effective at bringing you back to breath and presence than reducing your oxygen. I bet. And I love that scenario as well. Because that awareness is really, because it's a tool that we can, everyone can use that tool anytime you need it. Yeah.

And if you consciously use it when you don't need it, you're training that central nervous system to be better at it. Yeah. I love it. It's awesome. James, did you have anything? I do have a question. And maybe you guys won't have an answer. But I'm just curious from more from like a putting it all together standpoint.

Yeah. Because it is, you know, you're trying to do something that's you can't just order off of eBay. Yeah. So what was that process like putting all these components together and getting it down into a size that could be in somebody's backyard? Yeah. So inspiration from other things, I guess. I seen quite a large sauna set up and I thought this is out of the box. That's it.

You know, we can put our system to create the low oxygen air in there. And now we've got sauna panels and we've got low oxygen. So let's discover that. Probably a nine month journey, James, until we got a point where with four trips to the manufacturing firms and other firms that we got it to a point where it's sealed. And that was the journey to a point where we're like, okay, because my experience was a very lengthy retrofit.

Like I'd love to come in here in this room and retrofit it, but there is so much work that needs to be done in terms of sealing, what's already existing, there's flows that we have to bring in. With this, it's a box that we've got full control over it. We've sealed it. And that's what's made it accessible.

So it's a bit of our inspiration from the sauna industry. industry, they've done it before. Soreness have scaled massively and then just putting our system towards it. There's a lot of unique things we have to do to seal the room. So we've got a patented technology out there. So we've patented the way in which the rooms are built and sealed to allow us to get to the low oxygen environment. Yeah. Obviously the multi-training modality there to have simulated altitude training, infrared heat training and red light therapy at the same time. When we have the red light therapy,

panels in there we make them so they're all fully adjustable so you can you know multiple people in there near a red light panel adjusting up to the right position to hit your body where you want to hit it so that's all part of even one of the other technology even one of the other challenges was the power supply so being able to shift from only needing three phase to now single phase has been a huge a huge step in the right direction for for us because you know not everyone has three phase power yeah so you know even that aspect's been great prior to this reiterations of the actual air system, the nitrogen system, was very costly, very

juicy in terms of the power we've made so many improvements on that. So yeah, it's been a journey to get it to a point where it's consumer friendly, but they're really proud of where we've come and landed on it off. Absolutely. Yeah. It's amazing technology, science, all of it. I just can't wait to see where this goes. I'm so happy for you guys to link up with Joe.

get him his unit and be back up here and I feel really lucky to be involved. Well, we feel equally very privileged to have the opportunity to deal with you. It's been an amazing experience with you, meeting you, and allow us to do this and giving us a platform to launch off. Yeah. We're team cam. Like, you're an exceptional gentleman. Like, you've been nothing but welcoming us to your family home and to your team.

And we really hope this, and we know this is going to do some good for you. and we're here to back you all the way, brother. Yeah. And obviously, because this was one of the very first ones we did, we had a few little challenges along the way to have a car. Understandable. And Cam was the most understanding, accommodating person we could ever have hoped to have dealt with.

Because if this was Leo, Leo would have kicked us out a long time. No, we're super appreciated, brother. I really, I appreciate you guys, your time, your vision, and making this a reality that can help so many people. So it's, I just want to thank Leo, Roman and Victoria back there. in the in the cheap sheet seats yeah yeah yeah but uh thank you guys for coming i know it's a long way but i'm excited for the future of this yeah yeah so thank you so much for it top stop thank you

thank you brother keep hammering guys