Cautionary Tales with Tim Harford - “I love being the person who doesn’t know anything” - Why Steven Levitt has swapped academia for podcasting

Episode Date: April 11, 2025

20 years ago, a book called Freakonomics became an instant bestseller and worldwide sensation. Tim Harford got his hands on the first copy that Steve Levitt ever signed... and promptly sold it on eBay.... In this Cautionary Conversation, the pair are reunited to discuss the Freakonomics phenomenon, why Levitt left the hostile world of academia, and how simple changes could revolutionise everything from education to organ donation. *Cautionary Tales has been nominated for a Webby Award* To vote for us, head to:  https://vote.webbyawards.com/PublicVoting#/2025/podcasts/features/original-music-score-sound-design For a full list of sources, see the show notes at timharford.com. Get ad-free episodes, plus an exclusive monthly bonus episode, to Cautionary Tales by subscribing to Pushkin+ on Apple Podcasts or Pushkin.fm. Pushkin+ subscribers can access ad-free episodes, full audiobooks exclusive binges, and bonus content for all Pushkin shows. Subscribe on Apple: apple.co/pushkinSubscribe on Pushkin: pushkin.fm/plusSee omnystudio.com/listener for privacy information.

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Starting point is 00:00:00 Pushkin. Run a business and not thinking about podcasting? Think again. More Americans listen to podcasts than add supported streaming music from Spotify and Pandora. And as the number one podcaster, iHeart's twice as large as the next two combined. Learn how podcasting can help your business. Call 844-844-iHeart.
Starting point is 00:00:23 Hey, Ira Plato here from Science Friday. Learn how podcasting can help your business. Call 844-844-IHEART. Hey, Ira Plato here from Science Friday. Each episode, we give you surprising facts. There's a whole phenomenon of moths visiting eyes of mammals. Expert insights. It doesn't take a lot of brain to run a lion, actually. And we tackle the big questions.
Starting point is 00:00:42 How is this going to affect the future? From space to climate to tech to medicine, get a new view on the world around you. That's Science Friday, wherever you get your podcasts. 20 years ago, I was working on the final draft of my first book, The Undercover Economist, when my publisher sent me a worried email. There's this new book about to come out, he said.
Starting point is 00:01:06 It's also about economics and it looks like it's going to scoop you. That might be a problem. But I wasn't worried. If the book was a success, it would just make economics seem cool. And anyway, how big a success could an economics book be? At the time, I lived in the US and I'd been doing some writing for the Financial Times, so I pitched the idea of flying to Chicago to interview the economist whose work was at the heart of this book. It was my first ever interview and little did either of us know that his work was about
Starting point is 00:01:37 to become one of the biggest books of the decade. I walked away from the interview with a copy. To Tim, the first book I've ever signed. You can probably get at least $9.50 on eBay. Steve Levitt. The book co-authored with Steve and Jay Dubner was called Freakonomics and it combined pop culture with economics. It was a global smash hit.
Starting point is 00:02:00 It spawned several sequels, a documentary film and a podcast. And 20 years after our first meeting, I am reunited with Steve Levitt. Steve, welcome to Cautionary Tales. Great to talk to you, Tim. We both had a pretty good run for the last 20 years. Well, you've had an even better run than me, but yeah, good enough. I can't believe it's been 20 years. It was my first interview, so I was just terrified that the digital recorder wouldn't work.
Starting point is 00:02:25 And you kept picking it up and going, are you sure this is working? I was like, please, please don't mess with my tape recorder. Did you really not know the book was going to be so big? I mean, nobody thought the book would be successful. After we signed the contract, I called my dad to celebrate and his only response was, this is completely immoral. I said, what are you talking about? He said, it's
Starting point is 00:02:50 immoral to take the money from the publishers when you and I both know no one wants to read the junk that you write about. And I think that everyone kind of had that view. I mean, Steven Dubner and I, we both agreed that we could use a little extra cash. So when they were willing to overpay us for the book, we agreed to write it. But honestly, it was just luck. Really the biggest thing that happened was they got me on the Daily Show with Jon Stewart.
Starting point is 00:03:14 And honestly, the way they got me on, I know I'm not supposed to say this, but somebody traded a rent controlled apartment to someone who worked at Sean's church show in return for getting me onto the show. And that changed everything. It was pure graft that made this thing take off. Well, I mean, graft is cool these days.
Starting point is 00:03:35 So you were, as so often, you were ahead of the curve. Although I have to say, I was on, I wasn't on John Stewart's show, but I was on the Colbert report with my second book. And I can assure you, I don't think anybody traded in any rent control departments, but I assure you, my second book did not do nearly as well as Freakonomics. So I think there was more going on than just corruption. But first, I need to say, I'm Tim Harford, and you're listening to Cautionary Tales. Steve, if you can recall the elevator pitch from 20 years ago, what was Freakonomics all
Starting point is 00:04:30 about? Yeah, so Freakonomics was really my research up to that time. I'd written dozens and dozens of really oddball economics papers. So about how real estate agents rip you off because they have bad incentives in the contract. How getting the financial records of a crack selling gang and looking at the economics of selling drugs and the names you give to your kids doesn't affect the lives. That's the kind of research I did. Now, of course, it was very dry and academic, but it was on topics that lent
Starting point is 00:05:05 themselves to storytelling. And so when I got together with Stephen Dumbner we turned all of these academic papers I had written into a series of interwoven stories that were fun and exciting and really touching on pop culture. So in many ways it was a rigorous economics book because the ideas and the studies that we're writing about were really serious and had the validation of having been published in top economics journals, but done with a tone that nobody had ever really done before. The heart and soul of economics is how can you talk about economics but as if you were kind of what we call like a rogue. So it's a rogue way of having fun and making fun of a lot of things and a lot of people while you're dabbling in big economic ideas. You may remember, you probably
Starting point is 00:06:01 don't, I did actually auction that book you signed for me on eBay. I got quite a lot more than $9.50 for it. Do you remember that? No, I don't. I don't remember that at all. I said, look, I'm going to auction this and give the money to charity. And you very nobly said, well, whatever they pay, I'll match it. So I'll double the money.
Starting point is 00:06:19 I've, you know, it's coming back to me. Yeah. Yeah. Wasn't it a few hundred dollars? It was a few hundred. I think it was about $600. I can't remember exactly. Wow. So it was not nothing. Slightly self-interestedly, I sold it about the time my book was coming out, which was
Starting point is 00:06:32 about six months after Free Economics. Obviously, just anything to get a little bit of attention. And I remember High Six Poker Game, too. Ah, yeah. So this is a separate interview. The FT, the Financial Times, made me go and lose at poker to you while trying to interview you. It was really, really difficult multitasking.
Starting point is 00:06:54 I thought it was good though. I thought that turned out really well. It was a fun interview, but you took all my money. And by the way, the expense claim on that was quite difficult. That's like when I invited a call girl, a prostitute, to come in and guest lecture to my class at the University of Chicago on the economics of crime. And to get her to come, I had to agree to pay her hourly wage. And I will say, I did not have success billing either the National Science Foundation
Starting point is 00:07:20 or the University of Chicago $600 to cover the cost of hiring a prostitute to come teach my class for me. Because of the amount or because of who it was being paid to? It was because I didn't even try. Could you imagine the headlines? I can imagine you trying. I can imagine you trying. And the National Science Foundation pays a Freakonomics author $600 for prostitute.
Starting point is 00:07:43 With the benefit of 20 years of hindsight, any sense of why the book was such a phenomenon? It really was a case of being in the right place at the right time. A combination of that and the fact that Dubner and I didn't expect anyone to ever read the book. So we wrote it in a way that was very freeing. Because we started, we started out trying to write
Starting point is 00:08:10 a regular book and it was terrible and we knew it was terrible and we were almost going to write it anyway because well, that's the way you write books. And then we had the good sense to sit back and look, since no one's going to read it, why don't we try to write a book that's fun for us? Dubner is an amazing writer. And I think he and I had the right tone.
Starting point is 00:08:27 But Dubner had written this piece about me in the New York Times, and he had cast me as this genius Sherlock Holmes of economics. You give him a pile of data, and he'll go bang away on his computer for two hours and solve any problem. I mean, it was completely and totally artificial, but people loved it. It was a great piece. I mean, it was a really great, that was a great piece of writing. So we just basically have been milking that completely fake image she built about me for the last 20 years. And it was a really easy voice for both of us to fit into. And I think
Starting point is 00:08:59 that's part of it. I don't know why people were so eager to read. Now, what was really funny for me is we wrote that book and then of course, if you have that kind of success, you think, well, let's write a second book. And what we thought is, oh, people loved our stories. And so if we can come up with a whole bunch of good stories, people will love the next book. But people didn't really like it
Starting point is 00:09:19 and people didn't really buy it nearly as much. And I came to realize it wasn't actually the stories that people wanted, it was more the attitude. And it was an attitude that people weren't used to, a sassy kind of exploration of possibilities people hadn't thought about. And getting that once was plenty. People didn't really need any more of it.
Starting point is 00:09:38 And so we had the good sense eventually to stop writing books because I think if anything maybe, reading Freakonomics it made people feel smart because it was really easy to read it was written at the seventh grade level but it kind of invited you inside of academia in a way that was more fun and unusual compared to other books. Look nobody really knows why it worked I'm sure if we did it again it wouldn't work but but we were super lucky. You said it invited people into academia
Starting point is 00:10:09 in a way that made it seem really fun. Is academia really fun? I mean, you recently announced that you're leaving academia and listening to conversations you've had about that, not only are you leaving academia, but you kind of wish you'd left academia a long time ago. So what is it about academia that,
Starting point is 00:10:27 if anything, that ever was fun, and why did it stop being fun? The fun part about academia for me is the freedom to pursue ideas and the ability to tackle things you don't know anything about and then to take the time to learn about them and to have the freedom to fail, to not have a boss. Sometimes it's an incredible gift.
Starting point is 00:10:50 In another sense, it's complete travesty because it leads many people to be very unproductive and get paid very well for many, many years. That is all really fun. I think what's not fun for me about academia is that the standard of evidence is sky high. So when you try to publish your work, you've got referees whose job is to find
Starting point is 00:11:14 every possible hole in the paper. And there's an incredible bias, therefore, in academics to answering very small questions very, very convincingly. And ultimately, I didn't find that so exciting because anytime there was a little bit of uncertainty, not that you thought it was wrong, you're 97% sure that you're right. And even the referees are 97% sure they're right.
Starting point is 00:11:41 Their whole job, all of their incentive is to poke holes. And the editor's job is not to get called out later for having published a paper that's wrong. All of the work goes into trying to polish off that last one or 2% of certainty. It's really not fun. And it drives you away from tackling big problems. And so for me, ultimately,
Starting point is 00:12:02 why I found it really fun to be in the real world after Freakonomics, so many doors opened up, I got to talk to people like you. And it just showed me how big the world was and how many exciting things there were to do. And personally, the part I like best about ideas is coming up with them and testing them until I'm 85% sure they're right. That's good enough for me. And then I like to move on to the next thing. And so the real world is a much better lab
Starting point is 00:12:32 for doing that than academics. You were talking about in another interview about your experiences at the University of Chicago. The economics department at the University of Chicago is very famous, lots of Nobel Prize winners. But some of the stories you were telling about what sounded like a really toxic culture, a lot of bullying, it sounded really, really bad, actually.
Starting point is 00:12:53 Most of my colleagues were wonderful, but the monster in my case is this guy, Jim Heckman, who's a brilliant economist, a Nobel Prize winner. But just to give you an example, at some point he just started to hate me. But the most extreme thing he ever did was to start a seminar series. And typically the seminar series in academics are like macroeconomics, macroeconomics, law and economics, trade, things like that. And we only invite
Starting point is 00:13:16 academics, and usually pretty esteemed academics, to come and visit and talk. The seminar that he put into place, the only requirement to speak in that is that you had to hate me and have written something critical about me. And it was completely absurd. And eventually the powers that be made him stop doing it. But there's a core exam that every first year student has to pass in order to stay in the program.
Starting point is 00:13:42 And it would be completely standard that the question he would put on would be, discuss what's wrong with Steve Levitt's work. Which of course puts the graduate students in a terrible position because they have no choice except to say everything that is supposedly wrong with my work when maybe they want to actually be my student. But it was an extremely rambunctious
Starting point is 00:14:05 and difficult environment. The idea at some level was that kind of roughness would lead to big breakthroughs in scholarship. Do you think it does? You know, I don't think so. I think what is good for a scholarship is that people will tell you the truth about what they think about your work.
Starting point is 00:14:25 But I think it also helps if you do it nicely. And there are amazing scholars at the U of C economics department. But when we were completely dysfunctional, a lot of people were willing to know about prizes. And in part it was because Chicago was willing to take folks who were thinking about things differently and to invite them in.
Starting point is 00:14:44 And it didn't have to come at such a high cost, personality-wise. Obviously, Jim Heckman's not on the podcast to give his side of the story. No doubt he would describe everything in his own way. But just to leave academia behind on a high before we move on, what's the academic paper you've written that you're most proud of? So I wrote this paper on abortion and crime, which got enormous amounts of attention. And the idea is that unwanted children are at risk for crime. And that's, I think, very well documented from decades of social science research that
Starting point is 00:15:19 if your mother doesn't love you, your life is going to be difficult on many dimensions. And so we applied that very simple logic to the changes in abortion laws in the US, the legalization of abortion. And we showed that pretty credibly a huge share of the declining crime that happened in the 1990s was due to the legalization of abortion. Okay, at the end of that first paper, we in our conclusion said, well, because abortion only affects crime with a 20 year lag, we can see as we write this paper,
Starting point is 00:15:52 the predictions we can make about what will happen to crime over the next 20 years. And we predict that crime will continue to fall in the US about 1% a year for the next 20 years. So the paper I'm most proud of is that 20 years later, John Donahue was my co-author and I said, hey, we made that prediction 20 years ago. Why don't we go test it?
Starting point is 00:16:10 Let's see if it really worked. And it was different from a typical academic paper because number one, we had exactly the hypothesis we made. We knew exactly what we were testing. And number two, we had a set of tables we had used in the initial paper that we said, look, we'll exactly replicate that methodology. So we'll get 20 years of data that is completely out of sample
Starting point is 00:16:30 and we'll just see what happens in the data. And what was so interesting is that the data over those next 20 years were completely consistent with our hypothesis. I think better even than we had expected. And I do not know any economist who has made a prediction and waited 20 years and then seen whether that prediction came true
Starting point is 00:16:49 and done it with a real scientific rigor. And it was so confirming to me of what we had done. And in some sense though, my deep pride about that paper also led to my exit from the profession because nobody cared. We couldn't get academics to care. We couldn't get it published easily. I mean, I sent it back to the original journal that our first paper had been published and the response was, well, we don't really publish simple papers like that anymore.
Starting point is 00:17:21 And so it really pointed to me that what was important to me and what I thought was exciting about academics, there was no market for that anymore. And when there's no market for what you're making, it's a really good idea to exit. And that's what I did. You're listening to Cautionary Tales with me, Tim Harford, and my special guest, Steve Levitt.
Starting point is 00:17:41 When we come back, we'll be talking about how to teach maths in a way that makes it exciting. Run a business and not thinking about podcasting? Think again. More Americans listen to podcasts than ad-supported streaming music from Spotify and Pandora. And as the number one podcaster, iHeart's twice as large as the next two combined. So whatever your customers listen to,% Invisible? I really think you should, because it's brilliant. Presented by podcasting royalty Roman Mars, the weekly show explores the power of design
Starting point is 00:18:32 and architecture. Sometimes he's heard big stories about big buildings, like how one of the most iconic skyscrapers in midtown Manhattan nearly fell over and the secret race to fix it. But often they're about quirky everyday questions. Why do we use that bleep sound to cover up inappropriate words on TV? Every Tuesday 99%invisible points out fascinating design in places where we've just stopped noticing. Find it wherever you get your podcasts, subscribe and you can thank me later. We're back and I'm here with Steve Levitt. Steve, when you were at Chicago University, you founded the Center for Radical Innovation for Social Change. That's quite a grand sounding title.
Starting point is 00:19:13 We just call it RISC. I barely remember what it stands for anymore. Okay. Oh yeah, Radical Innovation for Social Change. RISC. Yeah, got it. Okay. So you were just aiming for the backronym. Now I understand. What were you trying to do with that center? I had gotten tired as we've talked about already about what was going on in academics, but I wanted to try to do something that put together the best of academics. So real rigor based on innovative ideas and unpopular ideas.
Starting point is 00:19:40 I didn't want to shy away from things that were unpopular as academics don't have to shy away from unpopular things. Mix that with a kind of startup feel and with a philanthropic feel and to try to go out and solve really big, important problems, often problems that regular nonprofits couldn't tackle because the ideas might be repugnant or unpopular. I guess it's been six or seven years now we've been at it
Starting point is 00:20:06 and like it's hard, it's hard to make real world change. But I think we finally got two or three successes on the book that we can feel pretty good about. For example? For a long time, we've been working on the issue of kidney donations. And so in the US in particular, there's this huge waiting list of people who are on dialysis who need a kidney.
Starting point is 00:20:29 And there's a tremendous shortage of donors for kidneys and in large part that is because it is against the law to compensate financially people for giving their kidneys. It all depends on altruism. So economists disagree with most people in the sense that we think it doesn't make sense that done well we could give financial incentives for kidneys and it would make the world a much better place. And the value of a kidney to the recipient and to the government who's paying for the dialysis is huge. Hundreds and hundreds of thousands of dollars. So we could offer donors hundreds of thousands of dollars. So we could offer donors hundreds of thousands of dollars and still it would be worth doing the transplant operation.
Starting point is 00:21:08 And so the ethical issues around kidney donation are such that people say, well, we can't really have a market for kidneys because the market price is $10,000 and that'll be exploitation of the poor. But it's not exploitation if you actually pay people $200,000 for kidneys. Then what you have is you have a list of 7 million people all signed up begging to give
Starting point is 00:21:28 their kidney. I tried to do that for years and I failed. But as part of risk, as we were trying to push that agenda, we were just learning a lot about kidneys. And one of my young people, who really just tired, really, you know, 20, really talented 22 year olds to come and work with. He was talking with some doctors and actually maybe watching an intake of a potential donor. What he realized was that it turns out that
Starting point is 00:21:53 of every hundred people who show up and say, I would like to donate a kidney, in the end, only about three of them make the donation. And fully 40% of those are kicked out of the process because they're either too heavy or they smoke. And those are two things that will make doctors unwilling to do the transplant. And he had this incredibly simple idea.
Starting point is 00:22:17 He said, hey, why don't we work with the transplant centers? And when someone comes in and their weight is too high, instead of saying, hey, you can't donate, we'll just have the transplant center say, hey, you can't donate yet, but if you lose weight, you could, and there's this group called RISC that will for free help you lose weight. So all we did was just work with transplant centers,
Starting point is 00:22:37 give them flyers and say, send people our way. And then all we would do was just give them free access to Weight Watchers. And we would have a young person who would text them and try to give them moral support and be a cheerleader to help them lose weight. And it seems really silly and really simple and so obvious that how could it make any difference but on a shoestring budget, our little group has led to 60 extra kidney donations over the last year and a half and
Starting point is 00:23:05 that's 60 lives changed or saved and and the cost per life saved is something like $5,000. It's nothing. It is about the best intervention that anyone has ever seen from a simple cost benefit and it's totally obvious why was no one else doing it? Yeah. We're not sure but it's totally obvious, why was no one else doing it? We're not sure, but it's a really simple insight that led to a big impact. And at scale, we could be doing thousands of these per year. We really did it almost as a pilot,
Starting point is 00:23:35 and now we're trying to figure out how we can make it really transformational in the kidney space. So that's one example of a success. I'd say another one that is really interesting is with Sal Khan of the Khan Academy and with Arizona State University, we helped start an online school. And we had various ideas about what we thought was wrong
Starting point is 00:23:55 with the way current high schools are run in the US. And it turned out that the online school was incredibly successful in terms of test scores. And what we've learned is that the idea that there'd be a teacher standing in front of 25 or 30 students lecturing them about things, that turns out to be roughly the least efficient way to learn that you can come up with.
Starting point is 00:24:15 And the only reason we do it is because it's the technology we had to do it in the 1850s when public education got going. And so now we're launching an in-person school, brick and mortar school. And so I can're launching an in-person school, Brick and Mortar School. And so I can't say it's gonna be a success yet because it hasn't happened, but I have every reason to believe
Starting point is 00:24:30 that we are going to be able to deliver a high school experience that is staggeringly better than what is being done right now in terms of what kids learn, how enjoyable it is to them that we will build in creativity rather than drive creativity out. And so for me, that is the single most important and interesting and inspiring thing I'm working on right now
Starting point is 00:24:54 is I just believe that we are at the right moment post-COVID to create a completely different model for how we teach and how we learn. And I hope that this is something I'll do till the day I die, and that more than Freakonomics, that this will be my legacy. You and I both have an interest in maths, or math, as I guess you would say. What do you think that we get wrong in the way young people are taught to engage with numbers? So I think what we do up through about the age of 12 or 13
Starting point is 00:25:28 is not that bad. I think knowing how to add and subtract and divide and do fractions and things like that is just a basic skill in life that you need and everyone should have that. And like, I don't think we do in the most efficient way, but at least we have our eye on the prize up through about the age of 13.
Starting point is 00:25:44 High school math, on the other hand. I think is a complete horror show because we ask Children to do a whole bunch of math, which is complicated Based on doing computations that nobody does anymore so one of the things that I watch all of my high school kids do is try to learn how to compute the minimums and maximums or the zeros of polynomials. And that was something that they did in Hidden Figures, that movie about getting people to the moon because we didn't have good computers.
Starting point is 00:26:15 And so people had to do that. But since computers came in, there's not a person on the planet who's had to do that manually other than a high school student. And we try to teach kids how to do proofs. Again, great, I think knowing how to prove things is wonderful, but we make them prove all sorts of things
Starting point is 00:26:32 about triangles that who cares about back in ancient Greece, it was important to know things about triangles. Now it really isn't. What do people actually use in their daily life? They add and subtract, they do simple arithmetic, and that's good because they've usually learned that. And then they analyze data, they use spreadsheets, they have to make sense of complicated relationships.
Starting point is 00:26:52 And we do almost none of the teaching of that in high school. And so data science, you might call it, data analytics, that those are the skills that people need. And I believe we should teach people the things that they will use. Many of the hardcore mathematicians get upset and they say, oh, we're not teaching deep math,
Starting point is 00:27:09 but I will tell you there's very deep math in data science and a lot of artistry and a lot of judgment. And another thing that we've been doing at my risk center is we ended up launching something called Data Science for Everyone, which has become the leading think tank, the advocacy group that's trying to change the way we teach math to incorporate data science in the United States.
Starting point is 00:27:33 And it's been really, really quite successful. I'm sure you know Steve Strogatz has this idea that colleges should teach math appreciation. We have art classes where you teach people to draw, but you have art appreciation where you teach people history and you get people to look at pretty pictures and discuss why they're such stunning works of art. And he suggested for some students,
Starting point is 00:27:57 okay, fine, they're not going to calculate a lot of stuff, they're not going to be high-powered mathematicians or statisticians, but they could still have an appreciation of how math works, how data works. I guess free economics should be on the course, right? It's an example of data appreciation. It doesn't really tell you the details of how your detective work was done, but it gives you a sense of the kind of things
Starting point is 00:28:17 you were doing and the kind of things that you could do if you had control of the data. Steve Shortz and I have talked a lot about that and actually worked with the state of Utah in the United States to try to implement some of those ideas. And we're just getting going. We'll see how that works. The discoveries, the process of the history of math,
Starting point is 00:28:36 I think, is actually fascinating once you get into it. But the real power of this idea of appreciation is with young people. Because so many 12 and 13 year olds are right at the point where they're deciding, oh, I'm not a math person. That's not for me. And then they check out. And that's because they don't understand why they're doing this complex math. And which makes sense because I don't really understand why they're doing that complex math. But on the other hand, if you instead focused with young people and saying,
Starting point is 00:29:07 hey, here's what's amazing about math. Here's how math is useful. Here's how math is a form of storytelling or here's how math is the language of the universe. I mean, my own high school kids, they just thought, well, the teacher told me I do this, this and this is the answer. And so I do that.
Starting point is 00:29:23 But they didn't really understand it was true that if you would do a different galaxy, it would also be true. And so I think the idea, the most powerful part of the appreciation idea is to take people who are still trying to figure out who they are. They don't know who they are, and they're making these choices. And if they say, whoa, maybe math is fun,
Starting point is 00:29:42 then they won't close off the path to eventually maybe saying that math could be a part of your career from. They don't have to be afraid of science and so that's where I think the idea heads its real legs. You're listening to Cautionary Tales with me Tim Harford and my guest Steve Levitt. After the break we'll be talking about Steve's very own podcast, People I Mostly Admire. Run a business and not thinking about podcasting? Think again. More Americans listen to podcasts than ads supported streaming music from Spotify and Pandora. And as the number one podcaster, iHeart's twice as large as the next two combined. So whatever your customers listen to, they'll hear your message. Plus, only iHeart can extend your message
Starting point is 00:30:28 to audiences across broadcast radio. Think podcasting can help your business? Think iHeart. Streaming, radio and podcasting. Call 844 844 iHeart to get started. That's 844 844 iHeart. Do you listen to 99% Invisible? I really think you should, because it's brilliant. Presented by podcasting royalty Roman Mars, the weekly show explores the power of design and architecture. Sometimes he's heard big stories about big buildings, like how one of the most iconic skyscrapers in midtown Manhattan nearly fell over and the secret race to fix it. But often they're about quirky, everyday questions. Why do we use that bleep sound to cover up inappropriate words on TV? Every Tuesday 99% Invisible points out
Starting point is 00:31:10 fascinating design in places where we've just stopped noticing. Find it wherever you get your podcasts, subscribe and thank me later. I wanted to ask you about podcasting. When you and Dubner launched the Freakonomics Radio podcast, I remember thinking, what are they doing? They've created this unbelievably successful brand. People love the books. They've got a New York Times column. But podcasting?
Starting point is 00:31:36 You're going to spend your time podcasting? Obviously, that worked out pretty well. So you guys were really ahead of the curve there. I was in the exact same boat as you were. When Dubner said I'm going to start a podcast, I think I said, what's a podcast? This was in what 15 years ago. He's one of the really early podcasters. And I thought it was the silliest idea. He would say, hey, can you come on my show? Could I interview you? And I'd always do it. It was really out of sympathy for him. And then I remember we were on a book tour
Starting point is 00:32:05 and I suppose it must have been for our third book, Things Like a Freak. And Dubner said to me, hey, how many downloads do you think I get a month for Freakonomics? And I didn't want to hurt his feelings. So I said, I don't know, maybe 10,000, 15,000. I really thought it was probably 500,
Starting point is 00:32:22 but I didn't want to say that and make him think I had a low opinion. And he said, oh no, it's actually over a million. I said, over a million a month? And he said, yeah. And I couldn't believe it. And that was one of those epiphanies, those moments of truth where you say, wait a second.
Starting point is 00:32:38 So in a year, you have twice as many downloads of the podcast as we've ever sold the books, even though we had a really good books. And it really opened my eyes that as a vehicle for talking about ideas, it is amazing. And so I never could have imagined that I would end up doing my own podcast. But when I decided that I wanted to leave academia,
Starting point is 00:33:02 I thought, well, you know, for 25, for 30 years, I've been so hell bent on being a producer of ideas. I literally would spend all my time trying to come up with great economic ideas that I had closed myself off completely to learning or knowing about anything else. And I said, I just want to relax for a while and be a consumer and and a podcast was a way that I could convince all sorts of amazing people to
Starting point is 00:33:30 come and talk to me Nobel Prize-winning chemists and things that I could just have the joy of having really amazing conversations with incredible people and completely switch my own role from being the person who's supposed to be the genius to being the person who doesn't know anything. And this is asking the questions. And I found I'm very comfortable with that second role. I love being the person who doesn't know anything and then is trying to extract information from experts.
Starting point is 00:34:02 And one of the things I've learned is that many experts are incredibly bad at explaining what they do and making it approachable and I think one of my real talents is that I'm pretty good at hearing something complex grasping on to the end of a string and pulling on it until finally I can get people to explain things in ways that I and other regular people can understand. The podcast is called People I Mostly Admire and it's a really wonderful podcast. I love listening to it.
Starting point is 00:34:34 I'm sure you'll take this as a compliment. You are quite a weird interviewer in a way that it's hard to put my finger on exactly what it is, but I think it is partly this. You don't mind appearing like you don't know what finger on exactly what it is, but I think it is partly this, you don't mind appearing, like you don't know what you're talking about. You don't mind seeming a little bit stupid. And I think it's because actually, everybody knows you're not stupid.
Starting point is 00:34:53 You're a professor at Chicago. You won all these prizes. So you don't mind asking the dumb questions. There's an artlessness about it, which I really like. I'm very antisocial in general, and I have very little human interaction. But for these podcasts, I come prepared, and I think I ask them different questions
Starting point is 00:35:14 than they're used to being asked sometimes. And sometimes, because of that, it gets very personal, and we end up talking about things that might be seen as out of bounds, but build this strange bond. And for me, that's what is completely unexpected. But there's something about the artificiality of a podcast interview that allows this emotional connection. You wouldn't expect it, but that's how I judge whether a podcast episode is successful. And it happens often in the most unexpected,
Starting point is 00:35:46 strange ways. And that's what's so fun about it for me. Yeah, there's definitely some podcasts you listen to that you're clearly just like having the best time. I mean, there's an incredible podcast where you interviewed your daughters, which is not a normal podcast behavior for a podcast like people I mostly admire,
Starting point is 00:36:05 you're interviewing all these academics. And there's one point where you're in tears, she's in tears, I'm listening, I'm in tears. I mean, you know, it's heavy stuff. It was an incredible interview. So yeah, I did interview my two oldest daughters and one of my daughters was anorexic, seriously anorexic and hospitalized in near death. And we never really talk about the deepest issues in regular life because there's always some excuse not to, but the idea that we would sit down in a recording studio and for an hour she and I would talk
Starting point is 00:36:43 and it was a conversation that for me is so special. And honestly, we hadn't had a conversation ever before that. And we really haven't had a conversation ever that special since. Again, it was this weird thing about it being an interview, being a podcast that somehow got us to open up. And I have to say, I'm so glad that I did that. Everyone else thought it was a terrible idea.
Starting point is 00:37:14 My producer thought it was a terrible idea. I wasn't sure if it'd work or not, but it was really magical. And I think it's pulled my daughter, Lily and I, closer together than we ever would have been otherwise. And I think it's pulled my daughter, Lily and I, closer together than we ever would have been otherwise. But again, it's almost like that initial Freakonomics somehow captured lightning in the bottle. It was the right thing at the right time.
Starting point is 00:37:33 And that conversation with Lily was just, I'm so glad that I had that. And I think I don't really have it in me to have those kinds of conversations with her outside of that setting. It was the artificiality that somehow allowed both of us to open up in a way we don't usually. You're kind of trapped. You can't, but you might make an excuse and walk away from the
Starting point is 00:37:53 conversation. But yeah, I wanted to ask you, Steve, about your perspective on parenting. And when I first met you, I was about to become a dad for the first time. My oldest daughter is slightly younger than Freakonomics. You have been through some very difficult experiences as a parent. You lost your youngest son when he was very young. You had this experience with your daughter, Lily, who was so ill. But you're still going, you've got a young family, you've got more children under the age of five, you've got a chance to do it all again. And I just think people who have had to deal with these really difficult challenges
Starting point is 00:38:37 learn something that those of us who get a bit more lucky and don't have to deal with so much, maybe we don't learn. So I just wanted to get your thoughts much. Maybe we don't learn. So I just wanted to get your thoughts on what you've learned from everything. Well, I really thought after I went through my older children and then I did, as you said, I started a new family. I thought, oh my God, all the lessons I learned,
Starting point is 00:38:59 I'm going to be such a better parent the second time around. And two things happened. Number one, I realized I was so tired with those first kids, I can barely remember what I did. And number two, in the actual practice of it, I literally made all the same mistakes and it was really disappointing to me. I have two simple pieces of advice about parenting,
Starting point is 00:39:20 one of which I take and the other which I don't take, even though it's my own advice. The first simple one is which I take and the other which I don't take, even though it's my own advice. The first simple one is that I believe that if your kids feel loved, most other things will take care of themselves. I don't do a lot of helicoptering of my kids. I don't care whether they are good at school and I don't push them or pressure them anyway.
Starting point is 00:39:42 I think that's so much less important than just having kids who can see and know that you love them deeply and that no matter what happens, you're gonna be behind them. So that's the piece of advice that I actually do a good job in of parenting. The thing I don't do, which I wish I would do, is not trying to do other things while you parent.
Starting point is 00:40:02 What I do all day long is I have to take care of my kids and I have work on my podcast or my new school and it's frustrating to everyone and it's no fun at all. And whenever I have the discipline, which isn't very often to say, hey, for the next four hours, I'm gonna sit with my kids and I'm not even gonna think about anything else. I'm just gonna be with them
Starting point is 00:40:24 and let them dictate what happens. I'm always happier, it's always more rewarding. The kids love it. It's good for me. I have such a lack of discipline that I cannot do that on a regular basis. There's just this outside pulls on me are so strong. But if I were to give advice to others, if you're going to work, work, if you're going to be with the kids, be with the kids, try not to do both at once. Steve, thank you so much for joining us on cautionary tales. Oh, thank you, Tim. It's always so good. We got to do this more often. Yeah, I'll take you up on that. I'm sure this conversation will have whetted
Starting point is 00:40:58 your appetite to hear Steve interview a huge variety of guests on his podcast, People I Mostly Admire. You can of course find that anywhere you get your podcasts. As for Cautionary Tales, we will be back very soon in your feed with another of our episodes. For a full list of our sources, see the show notes at timharford.com Cautionary Tales is written by me, Tim Harford, with Andrew Wright, Alice Fiennes and Ryan Dilley. It's produced by Georgia Mills and Marilyn Rust. The sound design and original music are the work of Pascal Wise. Additional sound design is by Carlos Sanjuan at Brain Audio. Ben Nadaph Haferi edited the scripts.
Starting point is 00:41:50 The show features the voice talents of Melanie Gutridge, Stella Harford, Oliver Hembra, Sarah Jupp, Maseya Monroe, Jamal Westman, and Rufus Wright. The show also wouldn't have been possible without the work of Jacob Weisberg, Greta Cohn, Sarah Nix, Eric Sandler, Carrie Brody, Christina Sullivan, Keira Posey and Owen Miller. Cautionary Tales is a production of Pushkin Industries. It's recorded at Wardour Studios in London by Tom Berry.
Starting point is 00:42:20 If you like the show, please remember to share, rate and review. It really makes a difference to us. And if you want to hear the show ad free, sign up to Pushkin Plus on the show page on Apple podcasts or at pushkin.fm slash plus. Hey, Ira Plato here from Science Friday. Each episode we give you surprising facts. There's a whole phenomenon of moths visiting eyes of mammals. Expert insights. It doesn't take a lot of brain to run a lion, actually. And we tackle the big questions.
Starting point is 00:42:57 How is this going to affect the future? From space to climate to tech to medicine, get a new view on the world around you. That's Science Friday, wherever you get your podcasts.

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