Number Fever: How Pepsi Nearly Went Pop
Episode Date: April 9, 2021Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewar...
We tell our children unsettling fairy tales to teach them valuable lessons, but these Cautionary Tales are for the education of the grown ups – and they are all true. Tim Harford (Financial Times, BBC, author of “The Data Detective”) brings you stories of awful human error, tragic catastrophes, and hilarious fiascos. They'll delight you, scare you, but also make you wiser. New episodes every other Friday.
166 episodes transcribedPepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewar...
Why were soldiers on horseback told to ride straight into a valley full of enemy cannon? The disastrous "Charge of the Light Brigade" is usually blame...
The hijackers of flight 961 wanted its pilot to fly them to Australia - and wouldn't listen to his pleas that there simply wasn't enough fuel for the...
Family doctor Harold Shipman got away with murdering his patients for decades. He was one of the most prolific serial killers in history - but his hun...
"The Pope" was a revered Dutch art expert - and yet he fell for a not very convincing forgery of a "lost" Vermeer masterpiece. The forger had duped ot...
Victorian nurse Florence Nightingale (played by her distant cousin Helena Bonham Carter) is a hero of modern medicine - but her greatest contribution...
One speechmaker inspired millions with his words, the other utterly destroyed his own multi-million-dollar business with just a few phrases.Civil righ...
We're no stranger to stories about misinformation or deliberate disinformation. We live in a world where now more than ever, you have to be skeptical....
Cautionary Tales' host Tim Harford has a new book - The Data Detective - setting out ten commandments for understanding the numbers, charts, graphs an...
It's easy to mock statistics or cast doubt on them... but we do so at our peril. Undermining our trust in facts and figures can cause great harm, and...
The eradication of smallpox is one of humanity's great achievements - but the battle against the virus was fought by the most unlikely of alliances. H...
For years, people had warned that New Orleans was vulnerable - but when a hurricane came close to destroying the city, the reaction was muted. Some pe...
It looked like any ordinary roll of cloth, but it brought the dreaded plague to the village of Eyam. First it killed the tailor, then resident after r...
Clive had a deadly form of cancer, but fortunately there was a new drug to treat it. Imagine his anger when he was told the treatment was too expensiv...
A monstrous wave and then a nuclear disaster forced Mikio and Hamako Watanabe from their home. But being saved from the potential dangers of a radiati...
Flames are spreading through a Cincinnati hotel. The staff know it, the fire department is coming, and the people in the packed cabaret bar have been...
In this special episode of Cautionary Tales, we feature Cautionary Tales host Tim Harford's TED Talk Daily from 2018. What can we learn from the world...
We may mock our ancestors for seeking the advice of oracles, soothsayers and psychics, but today we rely heavily on computer programs and math formula...
It was the biggest concert of Keith Jarrett's career - but the pianist was in for a shock when he entered Koln's opera house. The only piano at the ve...
In 1917, a brilliant British officer developed a way to use an emerging military technology: the tank. The British army promptly squandered the idea –...