Change Your Brain Every Day - How to Use Your Unique Value to Bring Money and Success, with Lisa Sasevich

Episode Date: April 8, 2020

When people struggle with finding their way to move up in the world, in most cases it’s because they’re using the wrong ladders. The key to finding success, according to author and coach Lisa Sasevich, is to first discover your unique value, and then to own it. In this episode of the podcast, Lisa and the Amens discuss why finding your unique niche is such a crucial step in getting ahead, and how you can take steps to find yours.

Welcome to the Brain Warriors Way podcast. I'm Dr. Daniel Amen. And I'm Tana Amen. In our podcast, we provide you with the tools you need to become a warrior for the health of your brain and body. The Brain Warriors Way podcast is brought to you by Amen Clinics, where we have been transforming lives for 30 years using tools like brain spec imaging to personalize treatment to your brain. For more information, visit amenclinics.com. The Brain Warriors Way podcast is also brought to you by BrainMD, where we produce the highest quality nutraceuticals to support the health of your brain and body. To learn more, go to brainmd.com. Welcome back. We are still here with Lisa Sasevich, my personal business mentor. But I want to say more than my personal business mentor.

It was actually Lisa who helped me find my purpose, even when I was struggling with being told that I needed to break away and become my own brand and do my own thing but I didn't want to I wanted to be at home and I wanted to work with you and you remember that I was really struggling with this dilemma and she helped me figure out that well then don't do what other people say do what it is that's in your heart and I went and saw her and I figured out no I want to work with my husband I want to work at home I want to be this family person and still have it all. And so you have to tap into what's really important to you in order to make it all work

if you want it all. So in this episode, episode three, we're going to talk about how to get what you've always wanted. And that's what you helped me do is to figure out what I've always wanted, not what other people were telling me that I always wanted. Right. So welcome back, Lisa. So how do they get what they've always wanted? There's a few keys for this and we cover them

all in our meant for more book. Let me, let me give like two places to start. One is that I remember a little over 10 years ago when I had my 40th birthday and I had made a big difference for a lot of people. I'd helped a lot of people with my unique value. We've been talking a lot about unique value in the last couple of episodes. And there was this place inside me that was admittedly the best way I can describe it is waiting to be discovered. You know, it was it was kind of like expecting that someone was going to knock on my door and say, Lisa, you've helped so many people and you helped all these corporations when you when you worked in corporate and, you know, you speak well. And that someone was going to knock on the door and say, you know, do you want to write a book or do you want your own TV show or do you want to be featured here or there? And, you know,

I think it was, maybe it was my 40th birthday. And in and of itself, those milestone birthdays always have a way of lifting us. But I remember coming to the realization at that time that no one was going to do that. And it was important because it was that day. Oh, I have a, I have a prop. Wait, I just happened to have this with something else I did. Okay. Here it is. It was that day that I crowned myself. I crowned myself that day. Now, in my case, I was helping a lot of people to make their offer irresistible. And so I crowned myself the queen of sales conversion. That was really what I was helping people do. And the fascinating thing happened once I crowned myself. First of all, I started living into it more. I just, you know, over the next 10

years, I got better and better at my craft. And second of all, people related to me that way. And no one, no one ever questioned it. Oh, that's so funny. I mean, no one ever came to my door and said, can I see your statistics? Are you really the queen? How do we know you're the queen? What's your lineage? You know, it was just funny. I enjoyed that. So one of the ways to get what you want is to discover your unique value. Like we talked about in the last two episodes, all the tips we gave, you want to start paying attention to that. And when it starts to surface, to own it, to claim it, to be willing, you know, to be purposeful, you'll live longer as Daniel and Tana share, and to own it. It's not arrogant.

I think that's one of the things that stops us, especially women. We don't want to seem arrogant. We don't want to seem, you know, self-promoting. Daniel and I talked about this a little offline. It's not arrogant to own what you know and to own your unique value. In fact, I believe it's selfish not to. How selfish would it be if Daniel did not share his better way with the world, right? How many people would never be helped if we don't claim it, if? If we don't, if we don't claim it, if we don't own it, if we don't sing it from the rooftops, no one's going to.

So claim your throne like you did. Exactly. We call it assume the throne. Right. Thank you. So that's one of the ways to get what you want is to start uncovering, discovering your unique value. And as you see it, own it, claim it. I am the queen of sales conversion. It's my thing. And because of that, I've been able to help thousands of people get out there and they help other people with their unique value now. Well, and I think for you, you are one of our brain warrior generals. You are the leader and you lead thousands of people into just a completely better way of life. And I think I would add to that.

It's so what are the stories of transformation that you have helped lead? And so Tana has great stories. I have great stories. You have great stories. Do you have one that our listeners could hear? Besides mine? Absolutely, absolutely. Just, you know, this is, a client came to mind

who over a course of over 20 years, she had been diagnosed with multiple sclerosis. Over a 20 year period, she learned, she's not a medical professional, she learned how to live symptom free from MS. And, you know, she never shared it with other people. She did it for herself. And then when we met, you know, in a format just like this, she heard me speaking. She started thinking about her unique value. She started thinking about what we talked about in our last episode about where people always wanted to pick her brain. This was one of those areas. It did become easy for her when it was hard for others. So she started to explore it. She started to do what we call organize her knowledge. She started to take what she knew

and put it into steps. How could I, if I was going to help somebody else and do what I did, how could I do that? What would be the steps? She started to do the work on our campus. This is one of the things we help people do. And sure enough, she started to go out to the world, assumed the throne of helping people live disease-free, right? How can they live a symptom-free life? And now, not only has she retired from the work she used to do, but her husband did as well. And they have turned that actually into a thriving business, helping people all over the world to do what she's discovered and live disease-free themselves. That's become her purpose. And as I shared in an earlier episode, we all go to a lot of schools.

There's the formal school that we consider school, the formal training, right? But we have other schools that, you know, she's a great example of, and so are all of us. We have the school of hard knocks, right? Those things that got dealt to us that we weren't planning, like MS, right? We have the schools just, you know, being out in life. We have the spiritual schools that we each go to, right? So all of that comes together. And that is part of being able to get what you want, right? Is claiming your unique value and then, you know, helping others get what they want. It's a loop.

Yeah, I like that. Yeah. There's a Chinese saying that if you want to be happy for an hour, take a nap. If you want to be happy for a day, go fishing. If you want to be happy for a year, inherit a fortune. Or if you want to be happy for a lifetime, help someone else. And that's what you do. And so finding your purpose is so important. And then being able to monetize it. Because whenever I do the one page miracle with people, it's an exercise I talk about a lot, know what you want in your relationships, your work, your money, your physical, emotional and spiritual health, know what you want, then ask yourself your money, your physical, emotional, and spiritual health,

know what you want, then ask yourself every day, does your behavior get you what you want? And money is so important, but people don't talk about it. And ultimately, it's a brain function, but actually having a strategy to optimize your financial resources doing what you love because i've always felt like i had the perfect business because yes we have to make money because if there's no margin there's no mission but it's it's the money's not the point the point is the purpose. And if I could really quickly, Lisa, just tell you one of the reasons why it was so special to me when, when we did our work together. So I had this, I had this book coming out and it became a New York Times bestseller. And yeah, that was really important, but to have a book that does a sprint isn't important. It's the marathon, right? So it

wasn't just the book. You really helped me with my messaging when we went on public television. I had never done, I've been never been on television doing that sort of a thing. The messaging was really helpful for me for that. But then it went further. My very first time planning a live set, like a live event, I'd seen you. I'm like, if I'm going to do an event, I want to be able to do it like you did one. Now, of course that takes time, but for someone planning their first live event, I never realized how hard it is to get butts in seats. Like it is hard to get people to show up for three full days, right? It's not easy to do. And I had no idea some of the strategies that, that really helped make that successful. And I succeeded. It was really successful. But what was so cool about all of that,

when I, when I stop and I look back, I mean, there was so much that went into that, the webinar, the event, the PBS show, all of that. When I stop and look back, we still have those people writing to us about their success stories, how it transformed their lives. Yes. The transformation, and I get chills, because their families then get transformed. And that wouldn't have happened if those events aren't, if you're not successful with your work, it doesn't trickle down. It doesn't, the ripple effect doesn't happen.

And so it was just such a cool thing. So it's not selfish to do it. It's actually selfish not to do it. Right, to live your purpose. To be controlled by your anxiety all right when we say like we we toiled over the tagline for meant for more and there's a little glare but it says the tagline is the proven formula to turn your knowledge into profits and you know if i could add a line it would be and make a difference in the world,

because for me, the profits, the dollars, those to me represent units of transformation, human beings, you know, when you're purpose driven, the money equals you making a difference. Right. So, you know, that's really how a book like this ended up with a, you know, real personal development publisher like a house is that they understand that as well. Yeah. So you guys can all get started on the path. We have a free gift. If you didn't catch in one of the earlier episodes, you go to meant for more gift.com. And what I'm super passionate about you having is a way to discover your unique value because that's phase one. You have to discover your unique value. We have a mini course you can

go through to start seeing what was I personally made for, you know, and how can I express that in the world? And then we can get into phase two where maybe you want to turn that into profits. Maybe you don't either way, it's important that you know that you are going to be valued. Stay with us. We'll be right back. If you're enjoying the Brain Warriors Way podcast, please don't forget to subscribe

so you'll always know when there's a new episode. And while you're at it, feel free to give us a review or five-star rating as that helps others find the podcast. If you're considering coming to Amen Clinics or trying some of the brain healthy supplements from BrainMD, you can use the code podcast10 to get a 10% discount on a full evaluation at amenclinics.com or a 10% discount on all supplements at brainmdhealth.com. For more information, give us a call at 855-978-1363.