Cheeky Pint - Muse Wonder: Zuckerberg and Wang's $100B AI
Episode Date: October 12, 2026As Meta scales its AI infrastructure past five gigawatts, Mark Zuckerberg (founder and CEO, Meta) and Alexandr Wang (Chief AI Officer, Meta Superintelligence Labs) join John for a pint to dis...cuss the launch of Muse Wonder and the future of personal AI agents.In this episode, Mark and Alex open up about the creation of Meta Superintelligence Labs (MSL), the decision to execute a complete talent reboot, and what it really feels like to make a $100B+ CapEx commitment before knowing if the model will work. They dive deep into the architecture of Muse Wonder—including active memory, multimodal perception, and frontier coding—while laying out their vision for agentic commerce, hardware form factors like smart glasses, and why superintelligence belongs in the hands of billions.Timestamps(00:00:24) Muse’s breakout use cases(00:07:28) Why the model is the product(00:14:35) Meet Muse Wonder(00:24:56) How frontier models are actually built(00:48:26) Betting $100B(01:07:21) Agentic commerce(01:19:34) OpenRouter (01:20:06) Beyond the smartphone(01:27:00) Funding(01:34:06) Why AI won’t be winner-take-all(01:40:46) Meta Superintelligence Labs (MSL)(02:08:11) Working for Mark Zuckerberg
Transcript
Discussion (0)
All right, the end of last year, we're like, all right,
we are quite excited about the progress.
We haven't seen the models yet.
We're going to write this check for like,
I don't know, like $100 billion or $200 billion.
I'm like, Alex, you sure this is going to work?
It's like, um.
Cheers.
Cheers.
Yeah.
Cheers.
Cheers.
Cheers.
Cheers.
Let's launch it.
So, give me the update on Muse.
If you were looking at the third-party reports,
you would see that this might be the fastest growing agent
or AI app that I think has existed yet.
What are your guys' personal favorite
Muse use cases?
Either yours or other people's?
I was actually talking about this at dinner yesterday.
My favorite thing is I have my muse,
whose name is Euler, constantly source increasingly obscure teas,
from increasingly sort of like obscure vendors of tea.
So at this point, he's on a weekly basis,
my muse is buying some random tea from some, you know,
farm in Taiwan or some farm in Japan
and sourcing it over and bringing it back.
What's your favorite muse use case?
I don't know. I mean, I use it for a ton of stuff.
I still like, my favorite both use case and probably Eval for the product
is having it coach me in MMA.
So I put cameras in my gym,
and I basically, it watches the cameras when I'm in there,
and it gives me feedback in between the rounds,
which is a very hard problem, it turns out,
because not only does it have to,
but it basically has to process all the video
quickly enough because you only get one minute in between the rounds.
Oh, it coach you between the rounds?
Yeah, I want feedback.
Yeah, I want feedback on how to do that.
to win, you know, and it's like, come on.
Did you have to instruct us?
I've wondered about this, too, because looking at videos is a really good AI use case.
It feels like you can't just give it a multi-gigabyte video file.
So do you tell us how to slice stills out of it or something?
No, it basically, yeah, it pulls stills.
I think it kind of figured that out by itself.
It turns out that Muse has pretty good native understanding of MMA, so that's good.
So, like, the multimodal.
Retrain.
It's in the model.
Yeah, that's someone on the team knew, now or just kind of out there in the corpus.
I think it's a good test of the kind of coding ability that, because really basically what it's doing, it's like, you know, within the agent, I mean, it's like, I'm not seeing any code, but it basically is writing this whole video processing image processing pipeline.
And I'm constantly telling it like, all right, like, I, look, like you took 30 seconds to give me that feedback.
I'm going to have a 60 second break.
Like, you've got to go faster.
Just optimize yourself, optimize yourself.
Yeah, yeah, yeah.
And it's, I think, a good example of how stuff is going to go in the future,
where basically, like, everyone is actually going to be writing tons of code.
They're just not going to know that they're writing code.
What kind of MMA steers does a model give you?
You want to see?
Yeah.
Basically, let me see if I can pull some stuff out.
But it's basically, it gives me a lot of stuff about balance and, like, hip position,
Or it's like, oh, you're like, when you're kind of inside control here,
it's just like, you're like, you didn't get this underhook in this place,
so you're vulnerable to this getting rolled over here.
I'll pull up some stuff, but you guys should go on this.
It was definitely one of his first use cases, actually, of even the initial prototypes.
Yeah, yeah, yeah.
I mean, I did this with OpenClaude before we even had Mews working.
It was just like, because, and then that's why I was saying,
it's kind of like become an e-val for this too.
I actually didn't know that it was an e-val for the product.
So noted.
How is all this in the model's training data,
like the fine-grained, this is what an MMA fighter
looks like when they're appropriately balanced,
and this is when they're like too much on the back foot?
I'm wondering, how has it consumed so many images
of appropriate versus inappropriate MMA posture?
Here you can say, it just like,
it just pulls out frames from it,
and it's like, okay, I'm too much on my back leg there.
Yeah.
But is this the emergent intelligence?
Like, it does actually, again,
does it know from seeing lots of images of MMA?
Or does it know because it understands the concept
of where you're meant to be balancing
and it's read books about MMA,
and then it sees that you're too much in the back foot.
Well, we did train the models
with a lot of visual perception data.
So, I mean, I think that that's, like,
kind of making good multimodal models.
I mean, this gets into, like,
I think, a kind of core approach thing that we have,
is we're training the models end-to-end to be good personal agents.
Right? So like the question is like why would meta like want to build these models?
I mean first of all I think you know just super intelligence overall is going to allow
us to run the company better and build all kinds of different things but for the
products that we're building there's certain capabilities and certain mixes of
of skills that basically are just much more applicable to these cases. So I mean this
is one of the things that kind of Alex focused on from the beginning was like all right we
really want to make sure that our multimodal program is good because that's
disproportionately important for the types of things that people use all these
services for. How do you train a good multimodal model? Is this where
managers has an advantage because you guys have so much image and video data? It's
very helpful. Yeah, and I think ultimately like a lot of this it comes down to
how are you focused on it, right? Like I think I think because of the fact that we
wanted to build personal superintelligence and fundamentally I think most
people in the world really experienced the world in a highly multimodal way. They like talking to
other people and listening to things and seeing videos and like, you know, filming things of their own.
Like I think most consumers have this like highly multimodal experience. And especially earlier
this year, I think there was, you know, there's actually like a point of tension almost
in the industry because I think so much of the consensus view within the AI industry was that
it was just all about coding and coding was all that mattered. And I, you know, and I think,
I think that for the success of a product like Mews and the success of a lot of these consumer use cases,
it really depends on the ability to be strong and multimodal.
Yeah.
I think we're just kind of scratching the surface of that.
I mean, a lot of the initial theory that we had was that, I mean, most people don't actually
like reading that much, right?
So even the kind of text-based interaction model, I think it's something that people do.
I mean, everyone texts, but when you think about stuff like the glasses that we're working on, or even
are other products that are very visual.
And the glasses will eventually
just be a pure multimodal product, right?
It's like, you know, you can let it hear
what you are listening to, and it can talk to you,
and you can see what you see if you let it.
And then eventually, I don't even know
if we're gonna have an app store in the glasses,
it'll just be like a multimodal generation
that kind of creates whatever you need right in your vision.
And I imagine something like that
will probably end up powering a lot of the kind of apps
that we build too.
But yeah, we're still in the early days of that.
But for now, I mean, the perception work
has been really impressive.
Yeah.
Yeah.
I want to ask you guys about the product space here in AI
and try something out on you.
If I was to describe to you, say, with Stripe,
what I think, you know, a winning product looks like.
It would take me pages and pages to talk about
because we have the developer experience
and we have to talk about all the international heterogeneity
of payment methods, then we have talked about stable coin.
Like it would take me a long time.
Whereas I noticed a phenomenon in AI.
where it feels like the winning products collapse very quickly
onto an agreed-upon product space that everyone is pursuing.
And so Transformers worked, and then the chat agent UI really worked.
And now we are seeing, you mentioned OpenClaw earlier,
the kind of open-cloth, persistent agent,
has a computer, able to do things, computer use out there
in the world view.
Like we're collapsing on that product space.
But there's something about AI, where the winning products
tend to be very simple, pursued by all the companies
that are kind of taking it seriously.
You could describe on the back of a postcard,
like you could describe very concisely.
And obviously, implementing them is massively complicated.
Like we'll get into the new model.
Like there's huge amounts of frontier work
that goes into making a good version.
But the winning, and now you're talking about the glasses
or the future versions.
But somehow there's a very small number
of clearly correct products in AI
as opposed to it being this like very broad
and complicated product space.
I kinda disagree.
Sure.
I mean, well, first of all,
I mean, I think part of the theory from the beginning
was that this kind of agent or whatever form it took
was going to be quite a different thing
from this like text based assistant, right?
So like every company has one of those.
I mean, ours is MetA.I., it reaches a ton of people,
but I mean, it's like the same thing that all these companies have.
And we, I think,
specifically think that that is used for very informational purposes, but people don't think about it as like a thing that gets stuff done for them.
Retrieval, not delegation or something?
Yeah, and even like when you say it has a computer, yeah, but there's lots of different ways to do that, right?
You know, I mean, I think that it's only kind of this most recent wave that gives the agent a dedicated VM, which I think is actually incredibly important for making you feel confident that the security.
and privacy of your information is, it's not just like,
okay, it's not connecting to some elastic compute.
That just kind of everyone uses.
But my claim isn't that it's easy to implement,
nor that it's obvious a priori-
I think there are a lot of things.
Yeah, okay, you think there's gonna be a lot of different things.
Because again, my claim is that now that people see muse,
everyone looks at that and says, oh yeah,
that's clearly how you want the like AI agent product to work,
and that the future AI agent products that we'll see
will be fairly muse-shaped.
So I think my take on this is like, I think we're just so early in the realm of what AI products will look like
that I think a lot of the interesting differentiation about the products kind of gets collapsed in how we view the product today.
Like I think the traditional way in which we wrote down and think about product specs, like that is not,
those aren't the relevant dimensions and levers and axes to consider the important design decisions on AI native products.
And so like Muse, for example, like I think so much attention was put in the design of the model for the product.
And there were a lot of very intentional decisions around in all these situations, how exactly should the model behave?
And what's the exact personality of the model in these situations?
And how should it handle these sorts of tool use scenarios?
And these are like very intentional decisions.
And probably in the same way that like, you know, the full spec of how we wanted the model to behave in all these scenarios would be an extremely long.
document, but like because of just how we think about products today, it's like, you know,
it's just, it's just AI.
It's kind of like how when mobile first started happening, it was like, oh, it's just
an app and everything is just an app.
Well, turns out like there's a lot of nuance in like what exactly an app is.
And we're kind of in this phase where, oh, it's just AI or it's just an agent or it's just
an agent with a VM or something like that.
But you know, the the interesting differentiations we have to like tease out.
Okay, so you guys think I'm making the classic mistake, which is
like my domain is complex and this domain is, again, from a product point of use.
It's like all payment processors seem the same.
Yeah, no, I really agree with what you're saying.
One thing that we talked about from early on is that basically there is this pattern
where I think the products are getting thinner and the model is getting to be more of the product.
So one of the things that we say internally is like the model is the product.
And when you're talking about an agent, a lot of the complex product work that went into MUSE
is basically around the privacy and security model for handling your data and the things that get connected to it.
And that I think is something that we're just very proud of that we really focused on.
But that's like a lot of the product surface that we need to innovate on.
But the capabilities, the personality, a lot of the stuff is like you're training into the model.
And whether there are the people in the lab who are working on that or the people on Nat's team or working on the product,
I think when Nat is thinking about like what is the key stuff that we need to make the product feel good,
he's talking about post-training the model, right?
not like, I mean, of course, the UI of the product matters too, but the most important part of the UI is the product.
Yeah, exactly. Like, I think there's like, there's still very viscerally, I think from a user, there's, like, a feeling of using Muse over time.
And, like, maybe some meaningful portion of that is just, like, the reliability of Muse to handle certain tasks.
But then another meaningful portion is, like, how is it proactive? And in what context is it proactive?
And, you know, when it talks to you, how do you feel about how it talks to you? And so there's, like, clearly,
clearly a lot of, and I'm starting to see more and more of this actually show up on the X-Feed,
which are people are starting to tease out these like, you know, they're all proactive
agents, but what are the actual like meaningful differences between them?
And these, I think, are the interesting product decisions, which, you know, the funny thing
is like, how do you specify these part decisions?
Well, it's ultimately in model design decisions, which ultimately boil down to like training
methods or data or, you know, all these things.
Yes.
As we talk about product space, one notable muse detail is that there is no model selector and no effort selector.
Do you guys think that's just obviously correct in a consumer AI product or?
I just want to make it simple.
Yeah.
I think that we've been, I think somewhat infamously, a lot of the AI products have been designed by a highly technical group that like do not have these sort of like, you know, randomly sampled American in their like, you know, in their mental models.
And so the products like, I mean, you know, the naming of some of the models is like so egregious.
The numbers go backwards.
Some of the times the numbers go backwards and sometimes it's just like a totally different word and you have another set of words.
And like, just like how is somebody who's not like carefully reading, you know, API design specs like supposed to know what they're supposed to pick?
Like it's just far too confusing.
Okay, we're talking about models a lot.
Tell me about the new model.
It sounds awesome.
Yeah.
I mean, I think we're quite.
quite proud of this. Yeah, the new model, Muse Wonder, it's a new class of model that is at the
frontier. So we've basically been working on this since the beginning. I'm basically like,
when you're doing these pre-trains, you don't just go to whatever the biggest cluster is that you
have. You want to work your way up the ladder, training models that are maybe four or five times
bigger, and then you just keep on repeating that, that process. So the first set of models that
we've had Mews Spark, was all based on this initial pre-trained that we did, and what was it,
December?
Yeah, at the end of last year.
Yeah, and it's actually, I mean, I think we've all just been quite surprised and impressed
with how much intelligence and capability the team has been able to kind of build into a model
which is, like, frankly, not that big, right?
And then after that, we were working on this next model, and the pre-trained has been done for a bit,
and we've been working on the post-training, and now it is here.
So it's the next kind of class of model.
It is significantly bigger.
So I think you will kind of feel that in terms of the nuance in which it can think.
And it really, a lot of the areas that we focused on were making it the best personal
and professional agentic model.
Some of the different things that you can optimize for.
That's it for us.
And then, yeah, I mean, a lot of the basic capabilities that we focused on
building in. I mean, very good memory, kind of very good ability to persist through complicated
tasks. But, I mean, a ton of work went into this across the lab and the product teams and all
of this. And I think it's also just sort of a testament to the team being able to methodically
figure out the process to scale these models. So I think this is also just, you know, a milestone
on the way towards the time between each subsequently bigger class of models. I think that
will now start to kind of compress, and that's very exciting for the type of stuff that we can build.
At meta or in the industry generally?
At meta. I mean, I think you're seeing something like this everywhere else.
Is this an RSI effect or something else?
Well, I think at meta part of this is just we needed to, well, I think quite famously,
we were not happy with the trajectory that we were on with Lama 4.
We kind of rebuilt the whole team.
I mean, that's been this kind of crazy thing over the last year and a half that we should probably spend a bunch of time on.
We'll get you back.
Yeah, yeah.
Some war stories.
Yeah.
But the team basically had to go build up, like, different tiers of models to kind of get
to this one.
And now that we are kind of at the frontier, now everything that we do going forward will just
kind of be pushing the frontier as opposed to there's a lot of kind of background work that
we needed to do before that.
I don't know.
What would you say?
Yeah.
Well, I think we're really excited about it.
We will have two sort of two models in this series.
are going to be available. So there's Muse Wonder and Muse Wonder full.
Laugh? Yeah, all right, there you go.
Yeah, very good.
Which is basically a much higher end.
You're no studio band for a much higher end.
It's the full version of Muse Wonder.
I know, I got it. Yeah, it's not, it's two words, wonder, full version.
No, it's nice.
All right.
You're clearly a father.
What's up?
Excellent dad joke.
There you go.
And the performance, I mean, we've seen like incredible performance across a slate of
evaluations on personal and professional agent
Katas, it's state of the art based on our measurement.
And then there's a number of, I think, specific highlights,
which we're really excited about, which we've designed into the model
over time. So active memory, like Mark mentioned, is one area where,
you know, we think that to build personal agents, personal and
professional agents, like memory is just one of the clear
requirements to build reliable agents and is one of the areas
where we've invested, I think, disproportionately, actually.
compared to many of the other efforts.
And we have our own internal evals of memory bench,
which demonstrate a lot of the capabilities there.
What does memory mean in a model to a layperson?
Is it just how much stuff they can,
like the working memory of if you're working on a task,
how much stuff the model can kind of keep in its?
Yeah, like, how's it different from context?
I think it's in the experience of using the model.
How well does it remember things that you mentioned to it
over days, weeks, or months,
and then leverage those in the process of doing future
task. I see. This is the stuff that's buggy AF in OpenClaw. Like, I think we're all extremely
fond of OpenClaw, a very happy OpenClaw user, but it ultimately does this compaction where it has
like the long-term memory and the working short-term memory or whatever. And I think once people
use OpenClaw for a while, they find the memory pretty buggy. Yeah, so we've designed basically
both the model and a system for the model to use to develop a much stronger form of memory.
We call it active memory. In addition, as, you know, as Mark mentioned on the persistent,
But so this is outside the model.
Like, the model exists.
No, no, but some of the capabilities that you're talking about,
like the compaction, are things that the model does.
Right?
So basically being able to do this well, both with the...
It's not a harness.
It's in the model itself.
Yes, it's in the model itself.
Exactly, yeah, yeah.
So it's aware of its memory as a core system.
And it's about how it's able to leverage various sources
to be able to conduct tasks in the future,
as well as, like, understand its ability to do compaction,
you know, how it should do that convection most effectively, et cetera.
Okay, but this is a big deal because I think a lot of people's early experience of AI agents
has been buggy memory.
And so, yeah, improving that is...
And to be clear, there's still plenty of room to improve, like our evaluations show this,
but this is something that we're quite proud of,
and we think this is a meaningful contribution.
Okay, so active memory is one thing.
Yeah, active memory. Active focus is another,
which is effectively just the ability for the model to, you know,
when conducting tasks, be able to sort of carry them through,
Especially, as we've seen Muse users, as well as me as code users,
give sort of like higher and higher complexity and more and more ambiguous and more complex tasks.
We want the model to be able to conduct those and do those very effectively.
And this is one of the things actually in early dog fooding and testing
that a lot of people have noticed about the model that is sort of special and stands out
with respect to other models that they've tried or used.
The third one is domain expertise.
Is focus in AI terms?
Is it like putting a lot of
compute on the task? Is this
NOS getting distracted
with other, like, what kind of persistence?
Yeah, like persistent. It's basically like the
ability to conduct complete tasks over
very long horizons. Okay. And then
when faced with
various setbacks
along the way, the ability to
sort of identify other solutions to those
problems in an aligned way.
Okay.
Then there's,
it's actually
a big step up in coding
capabilities, so frontier coding capabilities. So
it is actually state-of-the-art on deep sui and sui marathon and does very well on other benchmarks like
Terminal Bench 4 and many others. So we think that, you know, users who use it for coding,
which will be a minority of all of our users, but the ones who do, we'll see a big improvement and a big step-up.
Okay, so we should also just be using Muse Wonder full for coding at Stripe.
Potentially, yeah. I mean, let's go out there and tell the-d-arce on Sweebench. Yeah.
Yeah, yeah, yeah, no, it's a big improvement on coding.
I mean, obviously, you know, we want people to try it and see how they experience it.
But we've been very pleased in our own internal testing.
Okay, so this is...
Yeah, I think people will like it for a lot of things.
Okay, so this is both just your latest frontier model.
Like, people can come, you know, developers can come directly to you.
They can use it on an open router.
Like, they can just consume it as a model.
And it's also a big upgrade inside of Mews that people will just...
feel as active users of Muse?
Yeah, well, what we're going to do in Muse,
because it's a lot bigger and it's more expensive to serve,
we're going to start off primarily in paid subscriptions.
So what we want to do with Muse is a product.
We want it to be free for everyone to use.
So we have this huge amount of free tokens that people can use
with Muse Spark as the model.
But if you want to use Wonder for most of the hard tasks,
then at least for now,
you'll use the paying version.
But eventually we'll, you know how quickly the field moves.
And we hope to, you know, at some point not too far from now,
have a model that is as good as wonder, but in the spark form factor,
and that will be a great thing to be able to serve hundreds of millions of people around the world.
Okay, so you go to Muse, you subscribe to the, what's it called, like the premium or pro plan,
or you'll pay money.
Yeah.
And just don't stop until you've taken out your credit card.
Yeah.
And then you'll be able to, you'll select your tort, or it'll just magically.
Oh, it just gets better.
It just gets better for you.
Yeah.
Yeah.
And then it'll also be available on the, via API, on the metal model of API and OpenRouter.
And then it'll also be available for MuseCode users.
So, and then Muse Wonderful will be available to subscribers of MuseCode.
So there's, it's pretty exciting.
I think we want to, you know, as Mark mentioned, it is a much larger model.
And so we're working through how to serve that most effectively to as many people as possible.
But we're excited to get it in the hands of as many people as possible.
It's a big step forward.
I mean, this is like, and we really with Muse Spark,
we were very happy with the performance that we were able to deliver
as we were getting up to this point.
But like, this is the beginning of like MSL kind of being at the frontier.
We feel like the models are quite competitive with the best models that are out there.
And I think that this is.
Okay, so you think it's like Astra Fable and Wonder altogether at the frontier?
Yeah, well, I mean, you can look at the...
Right, just empirically, by the benchmarks, you think?
Well, yes.
By the benchmarks, one would conclude that.
Yes.
I see.
Yes.
And I think actually one of the things that we're especially proud of is, you know,
we have taken the time kind of as we've mentioned to optimize models for the product form factor of Mews.
So this is the state of the art model.
We think it really is the best model in the world for the use case of personal and professional agents.
Yeah.
People inside companies like complaining about Goodhart's law, you know, a metric that
comes a target, ceases to become a good metric.
You hear complaints that models are benchmarked,
and that at a certain point,
kind of overfitting to the benchmarks,
actually makes the models slightly worse.
As people who actually have to train AI models,
is that true?
Are the benchmarks pretty good at grading models?
Do you start to see like weird edge failure cases
from the-
The benchmarks have to keep moving, right?
Because every, I mean, it happens very quickly,
but they just get saturated so quickly.
So I mean, I do think that in terms of-
But we think non-saturated benchmarks,
are fine?
I mean, as we've gone on, we steer the models more towards our internal benchmarks
for the use cases that we're focused on.
So early on when we were kind of just doing the science of trying to climb the ladder,
we cared more about what the external benchmarks were just to make sure we were on the right
track.
And then I'd say, each release that goes by the larger share of what we're looking at are
our internal ones.
And one of the things that we actually quantified in...
in our research blog post, as part of Meuse Wonder,
is this metric for big model smell,
which is kind of big model smell and feeling of bench-maxing
are kind of like inverses.
This idea that you can just tell when you're using
a really big model, it's just, you can tell.
It just has new.
It's got that genesis qua.
Yeah.
And so the way we quantify that is actually almost explicitly
what you're mentioning, which is the gap between
in distribution performance and out of distribution performance.
So what is the, you know, we kind of measure,
what is, how well does the model perform on tasks
that are in distribution of our RL and post-training
versus tasks that are out of distribution.
And what does that gap look like for,
what does that gap look like between the Muse Spark line
and the Muse Wonderline?
And we actually see this huge step up
from the Muse Spark to the Muse Wonderline
because of, as Mark mentioned,
like it's just a much better base model
powering this new line.
And there's an entire Geneseiqa onto that,
but I think we've been able to actually quantify this effect.
And it's an obviously dimension
that we're excited to continue improving on.
But if you're saying that like external benchmarks have ceased to become as important and you care much more about your internal
benchmarks, is that kind of an argument against benchmarking that you think that just trying to get the top score on the external benchmarks that everyone talks about is maybe not going to lead you to develop a great model?
Well, yeah, but also we're focused on specific things.
I mean, part of the whole strategy is personal super intelligence and just trying to build different types of products than other people are trying to build.
So even if we did have the exact same evals as everyone else, it just...
Yes, and though I would say a personal superintelligence is not like a super niche interest.
Like it's probably something that other models want to be able to do.
I think that there are things that are very different about it.
I mean, I think like the personality probably matters more.
I mean, one of the things that we talk about is this idea of discretion, right?
So if you want to like use the model to get something done, it needs to be able to know a lot about you and get
things done in the world while disclosing as little as possible. So, you know, if you're,
when you have an allergy or you're pregnant or something, you're trying to like get a, you know,
like a table at a restaurant and you don't want to like have to tell them your medical condition
or, you know, to make sure that it's going to be a good place for you, like, okay, how do you handle
that? And I mean, humans have common sense and the model so far, if you're building a
coding agent that works in an environment where everyone has access to the same context,
Discretion isn't particularly important.
So there are all these things that I think are just kind of more important for us.
Yes.
Aspects of coding where the code needs to work, but you don't, the consumers who are using
it may not even ever see the code.
I mean, that probably matters more in a personal superintelligence context rather than,
you know, serving software developers.
So I think these things are just a bit different.
Yeah, ultimately we care about making useful models.
So we want models when like, you put them into people's hands.
they have a great experience using.
And I think that is the most important metric
for any model that we or other people produce.
I think that really, really focusing
on the external benchmarks.
Like, if you really dig into the supply chain a little bit,
like it's some PhD student who made, you know,
these benchmark, a benchmark as part of like their,
you know, as the course of them doing their PhD.
And so you're kind of outsourcing all of your product thinking
to that PhD student who happened to make a viral benchmark.
Right. So clearly, like, that's wrong.
Yeah, yeah.
And so that's why we care a lot.
Like, a huge part of what a lot of people at Meta and MSL are focused on is crafting
amazing evals.
And now that we have them, we can work on our own.
But if you're building like a, you're ramping up of your lab, right?
It's like, those public ones are not a crazy place to start.
But it's just not where you want to end up.
You're just, at that point, you're just looking for science of life.
But then when you're like, really in this mode, as we are now, where it's like, you know,
we want to be very intentional about how we're improving the way.
our model over time to build better and better better products.
Like a lot of the cases that Mark just mentioned,
like these are actually detailed very rigorously in like the spreadsheet
of all the little capabilities and nuances of the product
that we think really, really matter to the end user.
Maybe each of them matters like 2% to the user,
but in aggregate, that's like the obsession that will ultimately result
in these models that feel magical.
Can you guys describe for me just what goes into training an RL model?
Sorry, a leading edge frontier model.
I'm just curious in that I think a lot of people listening to this have a rough idea where there's, you know,
there's a pre-training and post-training steps.
So pre-training is you kind of ingest this huge amount of data.
You know, you look at a lot of pictures and these are cats and these are dogs.
And after a while you start to, you know, develop a sense for what is catness and what is dogness and what is fur and, you know, everything like that.
And so that's kind of the pre-training step where you just hoover up data.
And maybe you can talk about the data acquisition and just kind of what goes into that.
And then there's this RL stage, which is the new-ish advance over kind of the past few years of AI.
And again, it sounds like that is where a lot of the specific nuance of this model has come in,
where you guys have chosen better domains, better, you know, hills to climb for the model.
But just at a high level, describe how many people, how long it takes,
what the steps are, how you think about those in...
How much time do you have?
Yeah, no, it's like...
At a high level.
This happens to be, like, what we spend all of our time on.
Exactly.
And so summarize it in three minutes.
I can recommend some YouTube courses for here.
Yeah, I think at a very high level, you know,
these are the stages.
It's pre-training and post-training.
Ironically, training is the super set of all of it.
But that's right.
How many people are on this whole effort,
like when you develop music?
Well, so this, I think, you're getting into, like,
what is interesting about MSL and the approach that we've taken,
which is, I mean, from the very beginning,
I think when I first reached out to you,
I think we're just looking at this because we're like,
it was just like, wow, okay, how far we've come.
And I was just like, I pulled up the screenshot
of like when I first reached out to Alex.
My first thing was like, hey, do you have time to catch up and talk?
And then that's like, all right, we talked for 40.
That's how they get you.
44 minutes or whatever.
And then after that call, two days later,
Alex sends me this long thing,
which is like, well, here's what I think.
would do if I were in your position. And the very first thing is that you don't need a lot of people
and talent density is the thing that matters. So I'd say like from the beginning of the plan,
this was like the core of your strategy, right? It's basically like you actually don't need
a massive number of people. But what you do need is for like each of the people to be as good
as possible, which kind of informed this kind of crazy recruiting push and like very
intense filtering that we had to take some of the best people from inside meta and a very intense
process to get people from outside meta. But I actually think like a lot of what has made MSL special
and why a lot of people have wanted to join is because I think it's in some ways it's just like
more fun to work on talent and smaller. I've heard it feels like the startup that's operating
in some ways it has all the benefits of a startup with the stability and resources of a larger company.
And this was like this environment that I think this was like point one in your kind of plan for what,
before Alex was like, this is what we need to go do.
So I don't know, the answer of like how big is a pre-training team, you know, it doesn't need to be that big.
But I think if you look at, you know, some of the other labs, that's probably quite big in some other places.
So I think part of the reason why these models are doing well is because you have people who we're betting on and they have a lot of resources because we're taking our compute.
We're not like peanut buttering across a lot of competing efforts where basically just, you know, we're investing in like the key people, like a lot of compute per researcher.
And then they can do their work.
Was wonder the one big training at first? Like that was where most of the training.
It was the next pre-trained.
It was climbing up this ladder.
So I mean, we have this tiering system and then kind of spark.
I mean internally like avocado was the code name for the muse spark line and then watermelon was the code name for this one.
And we're like out of fruits now.
We're out of fruits.
Yeah, so we're going to have to switch to a new convention.
But I think the only fruit that is technically larger is the durian.
And you don't want to go to the durian.
No, yeah, yeah, yeah.
No, you want to stay far away.
A durian is bigger than a watermelon?
I think it's definitely heavier.
That's horrifying.
It's horrifying.
It's definitely heavy.
Spike here.
Spike here.
Yeah.
But no, yeah, I think, as Mark mentioned, like, you know, each of the, I mean, each of the stages,
I'll describe, like, it's tens of people working on it at meta versus
you know, hundreds.
Oh, so meta is a huge company,
but this is like a really tiny effort
instead of meta.
Yeah, the research team
is less than 200 people.
Yeah, it's very, it's very small.
It's intentionally very, very tight.
I think that the...
It's pretty closer to 100.
And then there's a bunch of info products.
Yeah.
Yeah, and then it's a lot of info work.
So I think at a very high level,
to go back to the...
To the, what is it?
Question.
How does it happen?
How does model happen?
That's basically what I'm asking.
Where do models come from?
You take a huge amount of data for pre-training.
And here you're...
And here, like, roughly, it's like all the, you know, public internet
and like all the books you can get your hands on and just like as much data as possible.
But different types.
Plus the proprietary metadata.
But also different modalities.
So if you want it to be good at perception,
then you want to make sure it has a lot of images and audio and video and this kind of stuff.
you know, if you want it to be good at certain domains,
you don't just want to RL that in at the end.
You want to have it have exposure to that from the beginning.
Yeah.
Yeah.
Yeah.
So, and in this stage, you're kind of, you're much less,
you care a lot less exactly what the data looks like or how it's formatted or, you know,
all of everything about it.
But it's, but it's just lots and lots of data.
When you talk about this being the best personal agent model,
was there data you had to get for the pre-train where it's like huge amounts of restaurant
preservation called booker i don't know what it is but like you kind of want to dump in large
volumes of the modalities that people are going to care about i mean there were a bunch of things
i mean i don't actually think we talked about this when we're talking about where um muse wonder
excels yeah but some of the areas that it's like all right what do people care about right
it's i mean there are things like shopping that people care about a lot personal advice that
people care about a lot people have personal legal questions personal health questions personal tax
questions. Muse Wonder, I mean, is like quite good. Yeah, I don't know if there's any quantification
that we want to give, but it's, let's say it's, it's, it's very good on those. It's good.
Yeah, and so those types of things, I mean, you can RL them to some degree, but you're like,
just want to put in a large amount of data. Like, you can imagine health is a very, there's a lot
of data out there about health. And in, in pre-training, you just wanted to like see all these
different things. And so you kind of just put these different things. And so you kind of just put these
corporate end. Yeah. So, so that, so as, as Mark was mentioning, like the, we,
one of the highlights of Muse Wonder actually is its ability on domain, various domain
expertise. And I think our philosophy here is that, you know, the best personal agent
should feel like a team of experts in your corner. Like, it should feel like it is your legal
team and your finance team and your medical team and, and, and, and, and so on a bunch of these
domains, you know, Muse Wonder is actually state of the art on I think a lot of the finance
evals as well as a lot of the legal evals. It is the state of the art model. And that, you know,
these domain areas, that starts in pre-training. We look for a lot of domain data to put into
pre-training. Yes. But a lot of the art of pre-training, I mean, pre-training is,
there's this one ruin tweet where it's like pre-training is full of the researchers who like
chew glass and stare out into the distance and into the, into the, into the,
abyss or whatnot. But I think there's a truth to that because it is like, it is both the
highest stakes of the research areas because you, you know, we invested a huge percentage of our
compute into training Muse Wonder, into pre-training Muse Wonder. And it was very high stakes. I think
probably both of us at various points in that process. Yeah, you went through troughs of sadness,
but yeah. Troughs of uncertainties. You know, all the seven stages of grief, you know, happen while
while you're pre-training a model.
And it is the most sort of like fundamentally scientific
in an interesting way because you just don't have very many samples.
So like your ability to infer exactly what will happen scientifically really depends on
your ability to sort of like big brain reason about everything that's happening in this process.
Okay, so in the pre-training stage, everyone who's training frontier models basically is trying
to get as much data as possible for the pre-train with maybe a bent towards if you want
use Wunder to Excel at legal and finance and tax questions and things like this,
then you want to have as much of that specific corpus as possible in the pre-train.
You still want as much intentionality about where ultimately you want your model to be,
but again, it just benefits from a lot more data.
And this is sort of the massive data, massive compute stage.
Do you hit some saturation in the data you put in the tree train,
or ultimately is it just more data is better?
Well, there's a relationship between, if you want,
the model to be bigger, you need more data. Otherwise, it overfits.
Yes, but my point is like, is there data where it's like,
oh, we can't distract the model with that, we can't clutter up its brain attic with knowing
that stuff, or is it just more data is better?
There is some, there are some of these effects, I think.
But this is part of the science.
Okay, we're going to get secrets off. Sorry.
No, it's not about it. It's just like, I mean, like, I think that there are all these
questions about, like, okay, well, we put a lot of these tokens in. Is there any zero-sumness
and a bunch of places there isn't, or it's actually positive transfer. But then, like,
depending on how it's set up,
like you can't have some negative transfer.
And so I don't know, there are all these interesting questions.
But in general, one of the bigger challenges
of scaling bigger models is it's not just about
how many flops and how much compute.
You want to be able to scale data with that.
I mean, this is like part of what,
when the original kind of scaling laws for pre-training were written.
I mean, this is sort of what came out of that is that.
So if the internet isn't growing that quickly
and you want to scale bigger models that can be more intelligent.
I think one of the interesting problems is,
all right, where's the data coming from?
Yes.
So that probably gets to the end of what we're going to talk about on that.
But we could go to the other.
Excellent CEO energy over here.
So post-training.
So then I think post-training is kind of is a very exciting field now, I think.
And it's an area where I think actually,
I think almost on a continual basis,
the entire field is learning about the optimal recipes
to be able to post-train these models.
And again, for people, like, post-training
is where you give the model task
that you expect to do greater on how it does.
And so if it's chess playing model,
it plays chess games, learns that, you know.
Well, there's actually two stages.
The SFT, so there's supervised learning.
So that's like a lot of when you take this kind of raw thing
and you give it both the question and the answer
you would want it to have.
If you're having a chat conversation,
how you want it to talk?
respond in this case. So when you're training things like personality, the SFT is actually like
in a very important part for molding it. But then I think most of the advances in the recent years
have been at RL. Yeah. Yeah. So I think one mental model that can be helpful is like in SFT is where you
kind of initialize a lot of-supervised fine-tuning. Supervised fine-tuning, yeah, where you initialize
a lot of the behaviors that you want the model to be able to exhibit later on. And then, you know,
maybe at the end of SFT, it has those behaviors kind of baked in, but it'll only do it like 10% of the time.
And then in reinforcement learning, you really sort of give the model reinforcement in various
situations to bring the elicitation of those behaviors dramatically up.
And I think that the, yeah, so I think there's a bunch of interesting things in that are
happening in RL and post-training.
I think one is that just the scaling of RL and post-training has been.
has been one of the clear axes,
just spending more compute and gathering more data.
So just doing much more of it before you release a model.
Yes, doing much more of it,
especially as the pre-trained scale up, doing much more...
It's like anything in scaling laws,
like it has to go with the rest of the factors, or it doesn't work?
Yeah, in general, I mean, if I already give, say, like,
one broad statement about AI, just scale everything, you know?
But in particular, you have to scale everything.
Like, scaling one thing in isolation does not work.
You technically...
It can scale one dimension.
You just will get much more optimal performance
if you scale many things altogether.
Well, I mean, so one way to think about, like,
Muse Wonder, right, it's like, all right?
So we did the pre-train.
We've done some RL.
When you look at it like Muse Spark, right?
So version 1 to 1.1, 1.2, 1.3,
we didn't change anything about pre-training.
We just continued doing more RL on top of it.
So when you think about the early versions
of a model of a new class,
they're actually relatively less, like the RL to pre-training ratio is going to be lower for RL than the later versions.
That's kind of what the point releases in models are.
Well, I think every company has its own convention.
For us, that's what it is meant.
But for a lot of companies, like the big number is the pre-train and then the...
I think it kind of lost that semantic value.
Yeah, I think now you actually can't...
Okay, but it's true at meta at least.
Well, we haven't even done it.
We kind of decided to not even give me...
It's true of Moose Spark and Use One.
It's true that Muse Spark and Measwander are a different pre-trained.
And we decided to kick the can down the road on this question for Muse Wonder by not giving it a number yet.
But when we have our first dot release, we will have to decide.
Yeah, yeah, yeah.
But, yeah, no, I think the RL stage, you know, part of what has been, you know, part of what's very interesting is,
first is just producing the environments and producing the tasks.
And I think that is one of the areas where there's a lot of intentionality in training these models.
It's also one of the areas where, you know, you notice very funny things.
Like, if you, you know, in a lot of cases, less is actually more when it comes to data in RL.
And so I think the sort of like the feel and the science of it like is pretty flipped, generally speaking, from pre-training.
The other is that I think it can give very magnified kind of instruction to the model, if that makes sense.
So I think that like a lot of safety cases or alignment cases that we care a lot of.
about are like, you know, and you know, where you would see when you do large high compute
RL runs on frontier models are where you apply a lot of RL or optimization pressure in scenarios
where the only way for the model to succeed is to do something misaligned or do something
unsafe. And so that's another thing the way to be very careful about and thoughtful about
in training these wonder is ensuring that we curated the RL environments very thoughtfully
to ensure that all of them were eliciting and driving towards more aligned.
behavior from the model.
So the point that you're saying about quality, I think, is an important one because I think
a lot of the previous Russians back and forth were about the quantity and have the flavor
of like, oh, you need to scale the quantity.
But I mean, I do think like a huge part of this is just, is the point that you just made
of like the even a smaller amount of high quality.
Yeah, I think in RL, like we, you know, as we've seen pretty big jumps in our new Spark
line, I think these have been like accompanied with, you know, real.
meaningful improvements to the underlying recipe. And each of these improvements in the recipe have been like,
you know, I think the improvement between Mew Spark 1 to Mew Spark 1.3 feels night and day. I think probably
to most people, if you ask them, like, are these, like, you know, do these feel like they came from
different pre-trains? I think they probably would say yes, because I think you can, you know,
the, I think this is happening industry wide for what it's worth. Just like, we are learning to
squeeze so much
capability and so much
and elicit so much agenta capability
from, you know,
these existing base models. Now, that's not to say
like, we believe
scaling is very important. That's why we have the Mews Wonderline
in the first place. But,
you know, this sort of like, these two things are
happening at the same time, which is also, by
the way, for us,
this is why we're seeing so much progress in general.
Like, I think it's the fact that we're scaling both pre-training
and scaling our recipes
in RL kind of like concurrently.
at a nice clip.
And then there's these other scaling axes too.
I mean, like making sure that the agent harness is good
and that you can co-optimized these things
is probably just another aspect of, or dimension for scaling.
But if I'm understanding you guys correctly,
are you saying that alignment is not about
coming up with some alignment-specific RL steps
and instead about making sure the entire RL process
is kind of steering the model?
You have to be thoughtful about it in the entire process.
as far out. Yeah. So I think this is a, it's a holistic effort, I think. Yeah.
But also I think different labs have very different theories. I mean, alignment is a very
philosophical concept, right? Of like, who do you want it to be aligned to? I mean, a lot of
our theory is like, okay, we care more about it being aligned to, you know, we're trying to give
people agents, right? And it needs to, if you ask it to do something, you need to have a high
confidence that it's going to do what you ask it to do. You know, like, you, you wanted to do that
with high reliability, you don't want a moralizing lecture
for why you're wrong for asking it to do the thing.
Obviously, if you're trying to do something
that's catastrophic, it needs to gracefully,
without pissing you off, like not do it, but in general,
in a We View alignment is more of a question
of instruction and values alignment with the person
who it's intending to serve.
And I think that's kind of a different mode
of thinking about it.
It's very different from, I think,
have some of the others do.
But one of the more interesting things, I think,
that is maybe a question related to your original question,
is also just how long the process of training one of these models takes.
Like, Muse Wonder, I mean, in general, like, we've planned Muse Wonder since, like, last, you know, August.
Yeah.
So, yeah, I remember the offsite when we were.
So this is like.
And when they first presented this, yeah.
So I think all of the stages that we just talked about are, like, you know, you really
work on them for quite a long time. And it's not that we didn't start working on Muse
Wonder when we finished Muse Spark. It's that we've actually just been planning and working on this
for quite a long time. And we really view Muse Spark, if anything, as like, I think we mentioned
this in the first blog post where we wrote about it. That was a stepping stone to get to Muse
Wonder. And that really was how we thought about it. Even at the time, you thought about it.
Yeah, and in terms of how long it takes, I mean, we're also even just talking about the research part.
I mean, there's also the compute part where we've been investing in building up, first of all, a huge amount of computer overall.
But a lot of, you know, part of our philosophy on this is that you can kind of measure the compute strength of a lab by how big its largest single computer is, supercomputer, for being able to do these large training runs.
So, I mean, we built this Prometheus cluster, we call it in Ohio, that's, you know, scaling to larger than a gigawatt.
And now we're building this Hyperion cluster in Louisiana that's going to scale to five gigawatts.
And those actually predate MSL.
Because building a whole data center site from scratch, at least the plans for those, they're coming online now.
But that was...
You guys thought it might be the feed, right, that you just have used for a lot of compute generally?
No, no, no.
This is kind of predating...
Even going back to the...
to kind of the Lama program.
I mean, it was probably in 20, 23, or yeah, either 2023,
24 was when we basically started making the plans to build those clusters.
They're now kind of fully coming online.
Like I said, the Louisiana one will come online over a couple of years.
But if you want to go really end-to-end on doing this stuff,
then, I mean, obviously the kind of full stack, and I mean, meta is a full stack tech company.
I mean, we build our own data centers. We build our own chips. We build our own low-level
infrastructure. And now this is kind of the next component, which, I mean, arguably,
is probably the most important component in all of this for the next wave of technology is,
is kind of building really good models and then delivering them to people. But I mean, yeah,
if you want to go, like, fully end to end, I mean, this is a, it's a, yeah, long process.
I do think this is like a, I mean, maybe it's well appreciated by folks in the tech industry,
but like it really is, you know, it feels like models are coming out constantly,
so maybe you'd have the mental model that like, oh, a company like launches a model
and then they figure out how they're going to make the next model or something like that,
but it's actually these like very long planning processes and these sort of like very long work streams
that kind of all come together at the very end and then results in these beautiful models.
Yeah.
How do you build good products when the feedback cycle is,
so long. Ultimately, you start planning the model in August, and you don't know until more
than a year later if it's good. And, you know, Silicon Valley famously likes to run on metrics,
but, like, ultimately, do you just need someone who is the estete and says, I'm sorry,
metrics, but I think the, like, state of being an entrepreneur is, like, how well do you make
decisions in an information poor environment, right? But there's, like, that on steroids, right?
I don't mega steroids yeah I think that this is and and I think Mark gets a huge amount of credit for this like the
Because of how long everything takes like there there were many points along over the past
Year since I've been here, but also you know as you mentioned like long before that where you have to make
very large investments or make very big decisions about you know how you're going to
Invest or develop the technology or you know what decisions you're going to make long before there's proof points
around, you know, whether or not even the thing is working.
And so I think this is, this is like, you know, in some business,
is like entrepreneurship on hard mode.
It's like the opposite of lean startup.
Like, lean startup is like, yeah, you like see if you get something working.
And then you double down.
And then you see if that works.
Then you double down.
Like, you cannot do that in AI.
You have to, like, we've, I mean, we've been investing into these data centers
since, you know, for years and years and years.
We've had to be radically behind if you wish to see if things are working.
So we have these conversations.
We have these conversations where it's like, at the end of last year, we're like, all right, we are quite excited about the progress.
We haven't seen the models yet.
Like, it's like, I'm going to like, you know, we're going to write this check for like, I don't know, like $100 billion or $200 billion.
I'm like, Alex, you sure this is going to work?
It's like, it was so extreme that, you know, we had like the whole exec team.
I think Susan scared you a bit.
Yeah, well, yeah, no.
Well, it's like the joke every time we talked about would just be like, yeah, and we hope it's all going to work and be good.
But like they were literally, like the end of last year, other than me giving a vibe report or no or like research was going.
And, you know, it could sort of show some plots and whatnot.
But it was like, I mean, I was feeling good about it.
But it was like certainly not clear at all that it was going to work.
Yeah.
You guys are saying that the essence of training a frontier model is you have to push your chips all in before.
before you've been dealt the cards.
You just have to decide that you're going to develop
a frontier model and you don't get to meter the investment.
At this scale, I mean, if we've like back a few years ago,
the clusters didn't have to be this big,
but now they do.
So I think this is part of the excitement of like brooding up
a frontier lab now, right?
Yeah, yeah.
It's basically like the anti is extremely high.
And I think this is, and like,
I kind of like viscerally remember this.
We were in Hawaii at the end of last year.
It was kind of like the whole exec team got together.
And yeah, Susan pulled me aside many times.
It was like, you know, I just want to tell you if this doesn't work.
Like, you know, this is going to be really, really bad.
It's going to be very, very bad in financial terms.
I really need to impress on you that this model has to work.
It has to be good.
If it's good, it's all good.
We're great.
But if it's bad, it's really, really, really bad.
And Susan, who you know.
And that was useful motivation.
It was, well, it was like,
it was one of these very funny moments where I was like,
you know, obviously the amounts of money are like so, like,
obscenely large.
What are the amounts of money in training?
Order of matter, whatever you can share.
But just like, how much of the basic math?
Yeah, no, I can't.
I mean, a gigawatt cluster.
Yeah.
I mean, it's like, I don't know.
I think what you'd see out there would be, you know,
to operate a gigawatt a year,
call it on the order of $15 billion.
Okay.
So it's roughly a $15 billion effort to train a front of your money.
To operate a gigawatt cluster for a year, if you're talking about building the CAPEX,
it's probably closer to, you know, and you pay for it up front,
so it's probably, you know, $50 or $60 billion.
So, but then that's just kind of one cluster for one part of training.
Then you have all the other parts.
Research isn't just doing the run, right?
it's like, that's like probably an equal amount of it.
It's because for each change that you make,
you're testing all the ladders all the way up to the big scale.
And then they're serving the stuff.
So, I mean, part of the stuff that in some ways...
So tens of billions of dollars to train a frontier moment there?
Yeah, definitely the whole...
I mean, I've seen the financial roll-ups.
Tens of billions of dollars is a good estimate for...
Yeah, but then you want to do something with it, right?
So I actually think, like, some of the more complicated questions that we had
we're like, all right, so we're training this model,
and we know we want to train the model,
because this is like key, but like,
how much product demand do we think we're going to have?
So now it's like, all, well, the product doesn't exist.
As in you're trying to build data centers to serve muse
for a product that doesn't exist just.
Yeah, and we have to make it in years in advance, right?
So this is probably where, like, when we were talking about it last year,
where it was like, huh, there was a moment where I think a bunch of people
were like, yeah, maybe,
maybe we should just like be a little more conservative.
And it's like, no, we're doing this.
It's like, we're going to make,
we're going to make it work.
We're going to work.
Yeah.
This is going to work.
Yeah.
But it was, it was like, I mean, even, I mean, I too am an entrepreneur and founder and have,
you know, at various points in my life, taken risk.
I remember the visceral feeling at the time was like, this is a fuck ton of risk.
Like, I don't know if I run.
It's only risk.
Yeah.
Yeah.
It's only, well, I do think this is like one of, one of the, like, one of the, like,
like things that I think Mark is very impressive about you, which is, I think you have really
internalized this concept of, you know, it's about how big it is when you win, not like,
you know, failure is okay. It's just like how big, how big is the win when you, when you do win?
And this was, I think, I think, Mark has fully internalized power laws in a way that's
many people have not. I think quite deeply, yeah. Well, I think the other pieces, I don't actually
think it's quite as risky as this. I mean, the numbers are big, but I think.
Meta has a backstop in terms of how it can use confused.
Yeah, so I think there's two things.
One is, if AI works overall, plenty of other people want all our compute, right?
So they're willing to pay, like, I mean, if, like, the cost is whatever, $15 billion a gigawatt,
we could get, like, a lot more for that.
So in order for it not to work out, it's not just that we have to fail.
AI overall has to fail.
Yes.
And then even in that happens, we still have all these other uses to productively use compute.
So in the grand scheme of things, we were definitely building out this compute for inference ahead of knowing that the product was going to be ready.
But you're AI-pilled enough that you said,
GPUs online empowered will be useful to someone.
Yeah, but also like we believed in what we were building.
I mean, it's like, I think, and you can look at the kind of the trajectory where it's like, all right,
first there's chat GPT is the text-based assistant.
then, you know, Anthropic got coding agents to work,
and no one had built the kind of personal consumer version of that,
and it just seemed like this is the thing that meta should build in the world.
And I think that that was just, like, pretty clear to you and me and that, like, from the beginning, right?
That that's, like, that's kind of what we're here to do.
And so, I don't know.
I mean, there's always, like, the real question for me on the muse launch, even,
was you never know when you launch something how it's going to be received.
Right? So there's always the case where you get a home run, which in this case it was, and it's just like extremely well received right off the bat. But the normal case would be you kind of, it's fine and you have to like iterate a few times to get product market fit before you really grow. In some ways, like I actually think the product, we maybe could have even grown it faster, but we didn't have all the growth stuff really ready to go when we shipped it because we are like our median expectation was like, all right, we're probably going to have to like iterate on this a bit. And like that'll be.
That'll be fine, but I don't know.
I think like if it takes a few iterations, it's like not the end of the world.
That's normal.
You can have launches where it's like you get like it's kind of catastrophic and then it takes a while to recover.
But that's not good.
But I mean, even if it took a few iterations, it would have been fine.
So I don't know.
I guess it just seemed to me like this was going to be, yeah, the numbers were big, but it seemed like it was probably.
Was it bonding for the executive team to be holding hands taking this risk together?
You're talking about Susan Take New XI.
Bonding or...
Is that a bonding moment?
It's stressful.
I think it was...
Both.
Yeah.
Being a stressful situation together is generally bombing.
Well, one thing that I think is quite notable about meta
is the degree to which, like, first of all, most of the exec team has been there
quite a long time.
Like Nat and I were really newbies.
And, you know, most people have been through crazy situations many times in the past.
many times in the past as well.
And I think meta as a company
is like an extremely resilient company
that has been through like, you know,
many situations that also at the time
would have seemed incredibly daunting.
And so everyone's kind of like
knows the program, so to speak,
in terms of, you know, this obviously on paper,
and especially when like Susan Lear,
CFO is sort of like pulling me aside
in the meetings, like does, you know,
does seem like a particularly scary situation.
But I think most people are like, yeah, yeah, no, but we're meta, we're going to get through it.
Like, I think it was like a real camaraderie around that and sort of like quite a nice, quite a nice energy around that.
Which really I did appreciate because I think it would be very easy for, you know, it's the other executives of the company who are operating and running.
Perfect the bills.
Yeah, one of the greatest businesses of all time.
And it'd be very easy for them to be quite annoyed by this whole endeavor.
But I think everyone is also very excited about what the opportunities for the company with AI are.
And I think, like, you know, taking a step back, I think one of the, one of Mark's jobs as like the founder and CEO of the company is to ensure that the company is always pushing towards the most ambitious and expansive version of what it can be.
be. And I think that like one of the great things about this entire MSL and AI push is that like,
I think this is like one of the rawest expressions of that is like, you know, we, we knew that
the, you know, AI certainly is a very important technology and it's, you know, one of the bigger
technologies right now. But as a, you know, if it, if we were able to build it effectively and
properly integrate it into everything that we do, as well as like, you know, as a full stack technology
company, like, build it into, you know, these incredible products that we know will exist in the future,
this could be, like, immensely expansive for meta. And I think this is true. Like, I think Mews is
an incredibly exciting product. It has, like, you know, you can go in a thousand different directions.
I think is one of, like, probably the most exciting products to just, like, you know, when, like,
late at night and you just think about all the ways it can go. Like, I think Nat, Mark and I just, like, you know,
shoot across messages late and night of just like,
oh, we can do this and we can do this.
And, you know, we can make this move
and we can like build this product.
And I think it's just like, you know, very, uh, uh,
it's very exciting time in technology right now.
Yeah, yeah, it's very blue ocean in that way.
Yeah.
Yeah.
I'm struck by as we talk about, uh,
muse and just how it clearly feels like the next platform,
an agent operating on your behalf.
You've talked for a long time about not wanting,
wanting to be reliant on other platforms and how kind of the experience of building on Android
and iOS kind of burned you on being dependent on other, and often when you talk about, say,
reality labs is the importance of owning the platform of the future and kind of many years
working on reality labs with the intent of own the platform of the future.
And now this new modality comes along that feels pretty clearly like how you do a lot of
of work and is the platform of the future.
And now Meta's really well set up.
Yeah, no, I mean, it's less about wanting to own platform for its own sake.
It's about being able to build the best things.
And at some level, if you look at other social apps, for example,
I think part of the reason why meta is so much better is because we don't just build
the app, right?
A lot of people think about, we're like this app company.
We're not an app company.
It's like we're like a deep technology company and we do this because we are world class
of machine learning.
and like all the recommendation systems
are operating at a scale
that basically few others are in the world.
I think it's basically like just us
and bite dance on that.
And then like, okay,
we just kind of go all the way to the metal.
And to me, being able to also deliver,
go to the last mile through the device,
it does come from a while
of having these experiences
where we couldn't build the experiences
that we wanted on phones.
But I just think for the future,
the models are going to be by far the most important part of delivering the technology experience.
And I mean, this is something that I think we kind of bonded on and agreed on very early
is this notion that in every generation of technology companies, there's like, no, there's usually
not one company that kind of wins everything. I don't think that that's how this is going to go
either. But with the internet, there were like, okay, five or six very big companies, and then a whole
ecosystem of other companies that are great, but the companies that did the best kind of had the
core technology to be able to serve people the best there. And I think in this next era,
they're going to probably be a small handful of companies that have the ability to build
frontier superintelligence. And I think that those companies are going to be the ones that
effectively drive the agenda and can build most of the interesting, the most interesting experiences
for consumers, for enterprises, hardware, these different kinds of things.
So, and I just look at it, it's okay, like, is it even really a choice?
Right?
It's like, yeah, okay, Medico would probably exist into the future regardless of whether we do this,
but if we want to be kind of an interesting company that is like inventing new things that
matter to people in the future, I don't see how you can do that if you don't have the ability
to build end to end your own superintelligence and build them to the products that people use.
And I think that this is something that you just, like, believed from very early on is basically
it's like, all right, there are going to be like a handful of these.
Like, it's like there's a kind of personal and consumer-oriented version of this,
and like this lane is open because everyone else seems to just be obsessed so much with just
automating knowledge work, which, I mean, isn't even that charismatic version of the future,
right?
Because it's like, all right, like, I mean, a big part of our belief, too, is that the kind of
highest use of superintelligence is invention and creation, not automation.
And so, I don't know.
It just seemed like there's like a big place in there, but you kind of need to own the stack.
How is the muse-mediated future going to shake out with businesses need to,
okay, businesses variously need to build support for, um, uh, for mews where it might try to
computer use its way in, but that might be janky in certain ways.
So you kind of want everyone to have first class support for agents talking to things.
Yeah.
Then the bigger question is they might actively try to block agents from interacting with them.
And this might be because they have a misguided sense where it's actually in their interest to support agents, but they don't want to.
It might actually not be in their interest to support agents.
You can imagine where maybe they have a very thin moat and it all comes from, you know, a business that only succeeds by consumers spending time on the site or only succeeds by overcharging consumers.
Then like they should rationally not want to allow agents because agents are like, why?
But those aren't going to get disrupted.
Yeah, so talk to me just through the second order effects of like how the economy works.
Well, I think that it starts off with, I mean, we trained into the models, very good browser use.
Right, so that way we want to make it that no one, no one has to do anything to integrate with Mews.
And then, but then of course, for we're kind of just going down the list of the most important partners.
And for people who want to work with us, we'll just get direct API access.
Right. And then it's like, okay, then it ends up being way more efficient and faster
for people to use Mews.
It's more efficient
because now you don't have an agent
crawling your website.
It's just going,
so anyone who wants to do that,
we eventually want to get there.
And then I think the fullness of time
is that, you know,
just like today,
every business has a website
and social media accounts
and email addresses and all these things,
every business is going to have agents too.
And we're also building that
on the other side of it.
And so, of course,
Mews agents will talk to
other types of agents, but they'll work really well with our agents, right?
Because I mean, we'll be able to integrate that.
Just, I mean, just super.
So you're using websites, just a moment and time thing.
Just to make it easy for everyone.
You guys...
You want to have it as a backstop, so it's reliable for people using it.
Yes.
And easy for businesses to get bootstrapped.
But we have way more businesses that are calling us asking to integrate deeply,
and very few, really, who have tried to block it.
And my guess is that the ones that try to block it,
it will end up not being the right strategic thing for them.
But we'll see.
This will kind of play out every time.
It saves them a lot of time.
It saves them a lot of money.
I think these are clearly good things for the consumer.
So in the long arc, you'd clearly expect that demand will shift from current avenues
more and more towards agentic demand.
And there always will be demand that lives elsewhere,
just in the same way that there's still brick-and-mortar demand in commerce,
but there's a lot of e-commerce demand.
and kind of in the same way, like, I think agentic commerce demand will grow as a portion of the pie.
The others will still exist will grow as a portion of the pie.
And I think there's sort of these questions for businesses in the long run, like, do they want to participate in that slice or that portion of the economy over time?
And I think it's an incredibly exciting area.
I think it's like very, very exciting to imagine what will happen in this agentic commerce future.
I actually think Patrick wrote a great tweetical.
Is that what we call it these days?
I don't know.
Patrick has his own thing going on with tweets.
It's like there, Barry DeMud's...
I noticed the brother Karamazov was quite a...
Yeah, that was long.
Quite a good literary analysis.
But yeah, no, I think, like...
I think clearly this is a discontinuous event
for how, you know, commerce will happen, broadly speaking,
or just generally speaking,
how all the business pipes will work,
maybe in a broader sense.
But I think that, you know, you just go back to...
This is clearly a lot,
for the consumers. It's a lot better for the customers. So there's a natural gravity towards
that reality. Well, one of the exciting things, I'm curious what you guys see too, but I think
Muse is one of the first products where you're actually, people are fully delegating purchases
to the agents. And this is like a, this is kind of like a, you know, a step change, right? Like,
I think, you know, we've been talking a lot about agentic shopping and like the possibility of it,
but now it's like really happening and a lot of people are trusting the agents to shop for them.
And I think the agents are finding them, you know, in my case, like great T's, or, you know,
who's ever case, like, great products for them to purchase, which is quite exciting.
And so I think that there's, there's clearly an exciting thing happening here.
I think part of the value prop, well, one part of the value prop for the user is just reduced friction.
Like, hey, I don't feel like click on all these websites and do all this research to try to find
the exact products.
Like, that step is taking care of for me.
And also, like, criterias can just be automatically applied.
like, hey, I need something by Wednesday.
So, you know, the agent will only look for things
that could get to me by Wednesday.
But that's not what I mean keyword search.
It was insane that we ever relied on it,
because that's a very reasonable constraint
to want to shop by.
Yeah, exactly.
And so I think the, like, old way of, like, searching for stuff
just feels so obviously primitive now,
now that you can do this.
Then there's this sort of, like, back part of the funnel, so to speak.
But just, like, the ease of friction reduction of just, yeah,
just, like, getting it ordered is quite nice.
And I think the long.
term thing that we're quite excited about is is greater personalization like
ultimately we think I think one of the exciting things about news is that it is
has sort of like this holistic context into you as a person and all of the
aspects of your life so it's sort of like can holistically understand things
about your family or things about your co-workers or things about your friends
and then like you know sort of like help you co-optimize across all of those to
get you the exact right gift for your
you know, best friend in the context of your friend group based on what it knows about your friend group.
Like I think there's just like a lot of exciting opportunities that that are somewhat new and novel
when it comes to like these personalization and these recommendations.
Because historically a lot of these recommendation systems are quite siloed and quite isolated.
And so they're sort of like they don't see like a holistic view of you as a person.
And Muse has an opportunity to offer much greater levels of personalization.
Yeah, I think people are already seeing that where if they ask, like with Muse, if you ask it to buy something for you, quite frequently it'll add in some bit of context that it pulled in from a different, you know, conversation.
You had a good example of this.
Yeah.
Well, so, yeah.
So my three-year-old daughter loves baking.
She loves cooking.
And so I'm like, all right, I'll start baking stuff.
It's like, I'm normally into smoking meats, but like, but I'll do some baking in order to make Aurelia happy.
And so we've gotten into this really cute routine where, you know, we, I've been playing with Muse voice mode, which isn't fully rolled out yet, but we're playing with it.
And it does this great thing.
It segments the voices, so it knows which one is me, and it knows which one is not me based on that.
And we just like, you know, throughout the week we're talking about what we'll want to bake that weekend.
and she'll like give it ideas or like she'll kind of come up with crazy things that are not real recipes, but like bounce it off with with Mews.
And then Muse will just make sure that we every, you know, Saturday when it's time to bake, I get the ingredients from Instacart.
And they kind of show up and they're on time, which I mean, the biggest thing is like if I were just starting the activity on Saturday, you know, you'd have to,
get everything and it would take some time, but now everything's ready whenever we're going to go sit down and do it.
This weekend, it knew that watermelon was launching, so it threw a watermelon in the bag.
It was very, very sweet. It was very heartwarming.
It deduced that the recipe it did not have enough, there was not enough, I guess, expense in it to get the delivery, so it needed something else.
And it was like, you're going to...
And it talked it up with a watermelon.
It was like, do you want this watermelon?
And I was like, yes.
I'm like, yes, that's very cute.
Which I think you, uh, did you, is that the watermelon?
Yeah, that was on, I ate it on the, on the live stream.
Okay, but the watermelon in the live stream was,
that was just like, Mews just got it for me.
Because I thought it was going to be?
Yeah, those are just got it for me.
But I think there's this, um,
that was a very memeable moment of that very memeable situation.
So we have, we have Mews to thank for it.
So, but here's another interesting thing about the whole thing is,
I didn't really use Instacart that much before.
You know, it's like every once in a while,
maybe twice a year, I would like, like, use Priscilla's account or something.
Yes.
I went and got an Instacart account to give Muse,
and now I use it, like, once or twice a week,
because, like, I'm talking with Aurelia with Muse,
and we're coming up with these recipes,
and it's delivering them, and now it's, like, a core part of my workflow.
So I actually think that the opportunity here isn't just, okay,
it's going to be 20% more efficient on the conversion rate.
Like, I am a new Instacart's, like, subscriber,
and I just wouldn't have done this before.
So I do think that there's this question, and then there's this question, which I think is these sort of interesting,
this is maybe the more interesting economic question, is that Instacard account really for me, or is it for the Mews?
Because I think, like, over time, I think that the question is, is the total addressable market for all of commerce just increasing dramatically?
Yes.
Because it's not just the people anymore.
Like, now agents are effectively going to have accounts.
Yes.
And I think that that's where this starts to, like, become a really very excited.
opportunity where anyone who sits this out, I think is going to end up feeling sad over time.
And why did you have to sign up for an Instagram account? Like we're solving this at Stripe
projects for developer stuff, where your coding agent. The Stripe integration, by the way,
is great. You guys did a great job with this. I think we're very... We've been very excited
about Agentic Commerce for a long time. Obviously, again, it's felt to us like clearly how
people are going to buy things in the future. And
That was both apparent because no one needs all that friction in their life from the actual buying stage
and how early product research with AI had product market fit,
like even from kind of the earliest AIs.
It really feels like computer use was like the last big unlock that we needed to make it happen
because now you can ask your muse to buy anything more or less and it'll just figure it out
with computer use, right?
And so it's like the ultimate backwards compatibility layer.
Yeah, this is a set of things that Nat really obsessed over.
Yeah, yeah.
I think there was a lot of, like I think a lot of magic.
of muse is the fact that like a lot of this stuff just works.
And so like clearly if everything was just like a little bit less reliable,
it would feel like a total pain in the ass and nobody would use it and people would just throw away the app.
And so I think the fact that so much of this has gotten to the point of reliability where, you know, it just works is like a huge part of the magic.
Yeah.
Well, that was obsessed with.
Oh, well, I mean, well, not kind of.
Is it everything?
Yeah.
Well, that's kind of the, yeah.
It's great.
It's great.
But this is, I mean, getting this experience to be good, I think.
is something that he and a core group of people on that team really focused on.
It's kind of funny.
I think I had a dinner with Patrick.
I want to say it was 20, 23, where he was like, what do you think we should be doing?
I was like, oh, you're already way behind the ape ball on this agenda commerce stuff.
Like, you've got to figure this stuff out.
Like, agents are going to be buying things and, like, you're not prepared for it.
So you were thinking this to Patrick or Patrick's saying this to you?
I was saying this to Patrick.
Well, because Patrick was very politely asking, like, what do you think we should be doing?
And I sort of had this, like, very, like, early.
urgent spiel. Yeah. And I think it's very, it's funny how that was like, thank you for your provocation.
Well, it was directionally correct, but, uh, but like, what was it? Three years early, like
2020, I think. And so, um, it's very interesting to look at the agentic commerce stats at
Stripe because we started developing all this stuff. And we had a whole bunch of announcements at
sessions back in May. And then it only, as of September, basically started going vertical.
Mehta is building increasingly capable models, including Muse Wonder, and their models are
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Try it for yourself at OpenRour.
writer.a.a.
Hey, could you order a watermelon to Stripe's office in South San Francisco?
I'm doing a podcast here.
This would be funny.
Funny podcast idea.
I'll check that watermelon delivery now.
Great.
We'll see how we get on.
Well, okay, this actually raised an interesting question.
People have been trying to make the How 9,000,
It's working.
I really like this.
I think it's an awesome touch where it's like clacking away in the laptop.
I really love that at the app.
There was a lot of.
Just leave in there and we'll see what we got.
It's tough to prop up.
Yeah.
There we go.
People even trying to make that speak to a computer, AI Vision,
happened for a really long time, where Apple launched theory in 2014, 2015, something like that.
And obviously there's been voice mode and various AI products for a few years now.
Why is it so hard?
Like, it's still not the case.
If you were driving your car and you wanted to check on the baking or move a meeting or something like that,
you actually probably wouldn't do it with the voice.
I mean, maybe almost now with your related thing.
Well, there's a lot.
But you wouldn't have a conversation that we're having right now is actually a good example.
We're talking over each other.
And I don't know, when you're using different voice mode.
So is it just technical limitations?
That's why we haven't done it.
Well, I think that there's a few things.
And one is you actually wanted to go do stuff.
So there's a question of when you speak with it,
even if it understands, how is that going to work?
Then I think that there's a lot of stuff about the way
that people have conversations, it isn't typically,
I will give a prompt, and now I will wait, and you will speak.
So it just goes back and forth.
So how many of your sessions when you're talking to an agent in voice mode,
do you basically, oh, it starts saying something,
but then, like, I don't know, it's like I kind of feel like
if I pause for three seconds, it's going to think I'm done,
and want to speak, and then if it starts speaking,
but then I cut back in,
is it going to think that it's like a whole new question?
I remember there's a lot of the stuff
about the conversational dynamics
that you want to get right.
But then there's this other issue,
which is that for voice overall,
it's quite high bandwidth for you to communicate with voice,
but in terms of consuming information,
having someone speak to you,
is very inefficient compared to having it be visual.
Yeah.
So I think that's why partially when we do these interfaces,
I think it's kind of working on its task.
I've probably fired it off now.
So I think the ideal interface is probably not just strictly voice voice,
although I think voice output from you is pretty useful.
Yeah, I think very clearly already is an explosion of voice input.
Like I think you even see this in coding where like, you know.
People are speaking to the little.
Yeah, yeah.
Most of the researchers just kind of like whisper into their, into their keyboard.
Because it is like, as Marks mentioned,
it's like the highest bandwidth way
to get your thoughts out,
or usually the lowest friction way to get your thoughts out.
I think the most extreme version of this, by the way,
is like, I think how, like, college students now use AI
is maybe the most interesting,
where they just, like, I think a very common modality
of how to use AI is that they just will completely word vomit
for, like, 10, 15 minutes.
Like, the full sort of, like, stream of consciousness
chain of thought of all the things.
And then have AI clean it up and infer.
Yeah, and have AI effectively, like, do all of this sort of, like, organization of it
and, like, pulling things together and structuring everything.
It's, like, it's quite interesting, it's a very interesting, like, I think, modality of tech
usage.
But, yeah, I think voice input has been big.
I do think agents is, like, that's a big step change.
Because I think the mental model is just very different.
Like, if it's just, like, an informational thing that you're talking to, that, like, you're
to that like you will clearly get into situations which just feels useless. Whereas like now that I
can do things for you, it's like much closer to the experience of talking to a human or to a person.
And so I think there's all these like interesting uncanny valleys and like interacting with
AIs that until they've been able to take actions like have felt kind of strange. And now
that we have agents. Like I think one of the cool things about Muse is like this confluence of a number
of things. Like, I think the fact that Muse is embodied and it like is this little guy that
like you feel like is working on your behalf is also only possible and a coherent like
representation and embodiment of the product because it has persistent memory and it has
the ability to do things for you and the ability to take actions and has like a little bit of
a personality. Like is the confidence of all these things coming together then make this like
embodiment concept even work in the first place. And it turns out,
okay, actually this is the real glasses, right?
A lot of people want it even with just like no display or a small display.
Yes.
The camera and audio is enough of a useful product.
Yeah, yeah.
And then we started shipping the display glasses that aren't the kind of wide field of view full augmented reality,
which I mean, I think that would be awesome too, but even the small display is pretty powerful.
So I think you'll start getting some interesting interactions there that are kind of,
kind of fully multimodal, right?
So it's voice in and out,
and it'll be able to see what you see,
and it'll be able to kind of paint the pixels.
And one of the, I mean,
the other exciting thing that we've done here
is Muse Gatchets, which is really,
I think, unleashing the ecosystem
to try cool device formats and form factors
that could be really exciting.
Like, since releasing that,
we've gotten actually even a number of phone manufacturers,
you know,
talk to us about excited.
You know, we're like, we're just going to integrate
and use gadgets into our phone
and see how well it works
and we're really excited about that.
Like, I think part of what is cool
about the current moment of technology
is that, like, it's very clear agents are really exciting.
It's really clear that, like, this should unlock lots of things.
Will you guys come back to the household devices?
Like, this is obviously a personal device,
but we actually had during Kuvert, the portress?
The portal?
Portal.
There we go.
Yeah, I mean,
like, is it finally the portals?
One of the gadgets that we just shipped is the little home link.
It's like the size of a little, like, nickel or something,
but with a USB, right?
So you can basically connect that,
and then your muse can connect to everything in your home.
This is actually one of the most fun things, too,
is just having it connect to your sonos and connect to all your lights.
I mean, I have it basically, like, when it's time for me to start winding down in the evening,
I just have it, like, dim all the lights across the house,
and it's nice.
How are we going to fund the AI build-out?
Everyone's worried about, you know, Google went free cash flow negative.
You know, you were talking about one gigabyte and then five gigawatts and everything like this.
Meta's not free cash flow negative yet, but there's always more CAP-X to fund.
And so what's the answer?
Exactly.
No, I mean, look, I think that there are going to be a lot of ways to create value from this.
So what we're trying to do with Muse specifically is make it so that it can be widely used,
because I think there are going to be some kind of valuable network effects at scale
as people start being able to interact with each other's, and that's going to be great.
So I think there are all these reasons why you want it to get to large scale.
Also, you know, we're talking about partners.
Partners are going to want to integrate more, the more people are using it.
So it will get more valuable if we can get to scale.
The best way to do that is to basically have a model where it is affordable.
and free for people to use.
But there are going to be a lot of ways
that I think we can scale revenue.
Subscriptions is going to be a big one.
Basically, just because the base version of it is free
and we want the free version to be excellent,
doesn't mean that there are things
that just naturally aren't going to be economical
to include in that.
So if you want the kind of,
we talked about this earlier,
if you want to start using Muse Wonder in Muse tomorrow,
then the way that you'll do that is,
you'll pay for a subscription.
So I think that that will be a big business.
There are a bunch of other things around commerce
that we're quite excited about too,
where we basically think,
we believe that Mews is actually going to make people money
and save people money by using it,
and that over time there are lots of different ways
to effectively take a small cut of what you are saving
or making for people,
and that will end up being a very large revenue stream.
And then there's all the other things, right?
You think Mews will generally just cost negative
money for people because it helps them.
Well, there are already all these stories that I think are interesting where people are like,
go look through my emails, find a bunch of subscriptions that don't actually use, cancel them,
whatever.
Yeah.
So yeah, I mean, that, I don't know if that's a thing that we would monetize, but like,
but you get, you kind of get the point and where it helps you make money.
I mean, one of the ideas that we kind of talk about, and this is something that I think
you've been kind of obsessed with is making it like a business in a box for small businesses.
So someone can just kind of, it can help them administer all these parts of what they're doing.
And like, you can imagine that being very valuable and being very profitable both for the business owner and for meta.
But I think one of the things that's interesting is like, okay, if we're building the models to build the personal agents and the business agent, there is this large surplus of value because now the model, it's very general, right?
So it doesn't just do those things.
So we'll sub the API, that'll be profitable.
a big part of why we want to start the meta enterprise platform and have CJ decide join us to build this,
is we have this view which is like, all right, yeah, sure.
So traditionally meta hasn't been an enterprise company, but we believe that a huge part of the challenge is building the leading models in the first place.
And they're very general.
And once we do that, if we make a significant investment in building an enterprise group that can provide that in the way that enterprises need to consume it,
then I think a lot of enterprises are going to want to use Muz Wonder. It's going to be an excellent model and affordable.
And like it's so I think that that is going to end up being a very big business too.
And all of these things put together, coupled with the fact that we were already starting off is a very profitable business that can, that has good credit and can kind of underwrite these large investments, I think puts us in a pretty good position as a lab to be able to build out the compute that we need to build leading products, build up the network around this and position the company to really.
lead in the area for decades to come.
Okay, so you think ultimately there'll just be a lot of
revenue from these products and so there'll be self-funding
in fairly short order.
Yeah, I mean, that's a much shorter answer than mine.
But you're saying people
If the question was, are we going
to be able to make money from this?
The answer better be yes.
I think the history
but the history is very front-loaded expense, right?
Well, the history of AI is an industry, I think,
to some degree is like, you know,
people have always sort of been hand-wringing
about, you know, how are these businesses going to make money?
Yeah.
And I think, you know, every year people are sort of generally surprised at the upside.
Trent that super intelligence is useful.
Is incredibly valuable.
Yeah, exactly.
This is kind of meta's whole playbook, right?
As we build something, we get it to a billion people, then we scale the revenue while
growing our revenue primarily in the meantime by continuing to scale the things that are
already kind of at scale and growing.
Yeah.
I think this is also one of the dynamics, like, I think, you know, I think Dario's talked about
this as well, but like, just in general, because it requires so much advanced planning
to build these models, like, if you look at the R&D expense in any given time, that is, like,
an overlapping R&D expense of multiple model generations at once.
Yes.
And, you know, these, they require a long time to work on, and then ultimately, you know,
you see like immense payoff when you ultimately deliver them.
And this is kind of what we saw.
with the Muse Spark family of models.
Like, you know, again, we started working on these a long time ago
and are seeing, like, incredible consumer adoption through the MES product.
The other thing is that we use the models to accelerate our core business.
Right.
So, I mean, you have this core business that's hundreds of billions of dollars
and still growing extremely quickly.
And now, like, if you can grow it a few percent faster by using these models
to accelerate these things, then that ends up funding a huge amount of this, too,
as you're scaling it out.
The meta-core business is a, like, eighth wonder of the world.
It's an extremely good business.
It really is quite incredible and is growing at sort of, you know, astonishing rates.
Yeah.
Yeah, you guys really cooked with that one.
Yeah.
I think you're also getting at something, Alex, which is like,
there's an interesting accounting artifact where if you go build a data center,
you have CAPEX and you get to depreciate that over a useful life of many years.
And people debate, you know, what the useful life is.
is, but the point is, you do get to depreciate us, whereas a lot of the AI costs are also just
in researcher salaries, and those salaries are being spent on, you know, model training.
Thus, also has a useful life of many years, but you do not get to capitalize, generally.
And that's also a financial advantage for us building out the data centers, as opposed to
a bunch of the other companies that are paying clouds, whereas they're paying the annual rate,
but then at some point, the GPUs will be fully depreciated, but we're probably still going to be
using them for a while because they, I mean, the value of like, even like an H-100 at this point
is higher than it was last year, right? Just because if compute continues being constrained.
So, yeah, I think it's, yeah, I think.
Any advice for us with OpenRodder? You know, we have agreed to acquire them. It has not closed
yet. Yeah, I think, I think, you know, part of the exciting, part of what is what we're
starting to see in terms of the models, especially the frontier models that are being developed,
like Muse Wonder versus, let's say, a fable or an Astra,
is that we actually are starting to focus
in quite different directions from the other models.
And I think there's a lot of intentionality
that goes into the model development process
that we've discussed as part of this, you know,
in this conversation that is genuinely different
from how other models are focusing.
And so, you know, when these models kind of get collapsed
to the same set of benchmarks,
that elides all of the interesting sort of like,
texture that differs between the various models.
And so I think one thing that is an exciting opportunity for OpenRouter,
generally speaking, is like, you know,
helping developers understand what these sort of subtle differences are
so that they can make the most informed decisions about what models ultimately they select.
And then also you can imagine the flip side of that, which is, you know,
you have all these developers using these models.
And so those developers are great people to ask about what are the interesting textual
differences between these models that are like more, you know, more than just like tweet length.
Like this model's good.
This model's bad.
Like, you know, more than just that level of insight.
And I think this is like a, you know, getting to the wine semelier, you know,
version or form of understanding the models and their sort of like relative strengths and
weaknesses, I think would be quite exciting.
Okay.
So based on your experience, the open router view that there will be a diversity of models in the
future and they're optimized for different tasks and I agree with that.
Exactly, that's just your guy's experience based on...
Yeah, like we are focusing on different things.
We care a lot more about personal and professional agents.
My observation than the other major labs,
which is good.
Like, there should be differentiation in the economy.
This is like the point of capitalism to some extent.
Yeah.
So you're going to say with me?
No, I just really agree with that point.
I mean, I think that part of what I love about you guys
working on OpenRouter and being able to scale it,
is it just the more infrastructure that can get developed
that supports a diversity of players in the ecosystem
I think is good overall.
I also, for the same reason,
am quite a fan of some of the recent Nvidia moves
to support the open source ecosystem.
No, no, but this just kind of goes with our whole theory and philosophy
about what does a good future look like?
We think that a good future is one where you achieve a,
like you basically get prosperity by empowering people,
That's kind of the personal super intelligence thing that we're doing, but there's the whole business version.
But for a lot of the important safety topics, like our view is that the way to get there is having a diversity and having checks and balances by kind of having a lot of different things out there and accessible to people,
not like just having a couple of good models that are only in a couple of companies' hands.
I think that that would be, from my perspective, I think that that is probably a riskier configuration for the future than,
than lots of people having access to different things.
Do you guys have a theory as to why that is where I feel like maybe people predicted more of a winner-takes-all dynamic in AI or one person clearly?
Like a story that people told back in 2023 is that one AI lab will start to develop an advantage
and that will allow them to get recursive self-improvement going and then they'll just pull further and further away from everyone else.
Whereas it has remained extremely competitive where,
where there's kind of multiple people at the frontier.
You guys with Wonder today are, you know,
coming along with your frontier class model.
Open source models have done an impressive job of keeping up all told.
And so we had this story a few years ago
that someone was just going to run away with the prize.
Why hasn't that happened?
I think there's a lot of underlying reasons and mechanics that drive this.
Like one certainly is just execution.
Like I think, you know,
for any given Frontier Lab, there are periods of strong execution and weak execution.
And I think, you know, that is true across all the labs.
And so that sort of like, you know, starts to average itself out over time.
I think another...
Very diplomatic.
So, yeah, is it that, like, some of the players in the lead screwed up?
I think, well, I think if all players, when they were in the lead executed perfectly,
they would probably be able to stay in the lead.
So I think that's one factor.
I think the power and strength of distillation,
is certainly another factor that's certainly benefiting the open source ecosystem quite a bit,
and I think this is just like a...
There's an anti-hegemonic force in the phenomenon of distilling a model.
Yeah, and this is just a quality of the technology.
Like, I don't think, nobody, it's not like anyone planned for distillation to work super-duper well,
but it just turns out that you can pack, you know, you can get a lot of capabilities
naturally through some form of distillation.
And this is, you know, broadly speaking, distillation is quite a good force for the entire
entire ecosystem because it means that you can pack like very strong intelligence capabilities
into smaller and smaller models, which enables us to serve them at much wider scale.
And that's certainly like one of the very exciting stories is just like really small models
today are like, you know, much more powerful than the biggest models a year ago or two years ago.
And then I think the last is that there's just sort of this, I think there's like, I actually
think a lot of people in the ecosystem
want this future where it is not just this like
one final company in all of capitalism
kind of end outcome. Like I think this is one of the reasons
Not just individuals, but companies putting dollars against things. Yeah. Yeah. And I
think like, you know, this is actually one of the reasons why a lot of people
were excited to join meta and meta super intelligence labs in the first place was that
they were just sort of like, you know, I want to work at a place that is focused on giving
this technology to billions of people. That is like not the stated goal necessarily of all the
other frontier labs. And so I think there's like a lot of sort of just like natural forces
where many people in the industry are sort of like grappling with, okay, what I, what is the
actual world state that I want to live in in the future? And there's lots of sort of like decisions
that people make at all levels in terms of where they work or who they do business with or
what business deals they do, that sort of like drive towards a more equalized outcome.
You're getting to some of the MSL startup, which I also want to ask about, which is,
it just seems fundamentally very hard still to, again, we talked about what goes into developing
a frontier model, but also from a standing start, like when was the standing start for MSL?
Well, we launched Lama 4 on April.
April 4th, I think, it was 2025, right?
And then, I think, what was it, April 20th, or 21st was I think when I was like, hey,
when I, when I started calling people for advice on what to do.
So I remember I was in a staff meeting and I got like the WhatsApp notification, like,
have time for a call?
I was like, huh, interesting.
Okay, so MSL is a little over two years old.
No, no, no, one year, one year.
You said 25?
26.
Wow, sorry, I'm living in the future.
You are in the future.
MSL is a little over one-year-old.
Yeah.
What are your reflections a little over a year in
on what was load-bearing, as the eyes would say,
in how it came together?
Well, I mean, I think that there was this whole thing early on,
which is just like, first we had to pull together this core group, right?
So Nat and Alex and I, we were like talking a bit up front.
And, you know, at first we were, you know, brainstorming, like I was talking to Nat about
could we, is there a way that we can like structure this so that way it's like a win for Alex's
shareholders and like we can like get them over here?
And then so then we were talking about like what would the plan be and and basically
I was just, I was in this mode where it was just.
like asking a lot of different people what we should do. And like every time that that we would talk,
I'd come away with like three more things of like, oh yeah, this is what we should do.
It's like very like high signal, very like a lot of strategic clarity. And so we were brainstorming
and working on this for a bit. And then Nat and Daniel joined and we pulled together a few of the
the initial researchers. But like in the beginning it was sort of like the supernova thing where
we just kind of jammed a bunch of people together.
And I don't know, it was like,
I don't think either of us slut that much
for the first couple of months.
I like don't even, like,
I kind of have this mental block almost,
where I like, I kind of almost,
um, cleared my calendar for like a month or two
and was just meeting researchers and talking to them.
And I remember even before we announced the deal
where you were gonna come over,
we were basically, like you were recruiting people
people are like, what is going on?
It's like, what is this?
But then there was the whole question, which was a really hands-on data labeling.
But that was this whole question too, where it's like, all right, well, like, okay,
so if we're not happy with the trajectory of the current program, like, who were the right set of
people to lead the program going forward?
And, you know, Alex and I had spent a bunch of time talking over the years, I mean, maybe, like,
whatever, once every few months or something we'd talk.
And I was always just very impressed by how he thought about things strategically.
And I kind of had this view of like, all right, yeah, currently he's doing this very operational data business.
But it always felt to me like he was the sharpest entrepreneur of his generation of the ones who I had had a chance to meet.
And like, it always just struck me.
It's like, all right, like, this is a guy.
who, yeah, he's like running this kind of very grindy operational business, but like...
Lovely business still, by the way.
What's up?
We're big investors.
It's not a...
There was more commentary on the difficulty of running the business.
You run the eighth wonder of the world.
Alex, a lot of businesses look like a grindy operational business.
It's just like my view.
It's like, it's a grindy, grindy, grindy.
No, no, no.
But, no, so it's, so I just kind of had this, too, I'm like, all right, like, like, even though this is sort of, I think maybe when we got started, a lot of people were like, okay, like, how is this going to work?
It's like the kind of like the social media guy is working with the, like, data guy.
Like, is that, like, are we going to build a frontier lab here or what?
But, but, but I mean, my, but I mean, my, like, really strong conviction, because I talk to, like, all the leaders of all the labs.
like all the heads of research like all this stuff and like i was like no Alex is the guy like he's the
fucking guy and like and we're gonna and basically like we're going to basically be able to to to go
pull together a team and recruit the the people that we need to go do this and like we need this kind
of very um this kind of like strategic clarity that he has around the the different ways that we
want to approach this the kind of extreme focus on talent density on um um
on kind of like the clarity of communicating the different vision,
which we kind of fashioned together over this period.
And a bunch of things that I think were kind of extreme,
but have basically worked.
Like having this very flat culture was something that you were kind of really obsessed with.
You have like, was it almost 200 direct reports?
It's like we have, it's not quite that extreme in practice.
I think that there's like team leads and all the stuff.
My muse helps me manage them.
Yeah, well, that's, yeah.
But like, there were these series of things
that I think quite early, we,
you kind of articulate and I was like,
okay, this is like kind of extreme,
but it seems like directionally right.
And like we should go do this.
And, you know, I went and like talk to other people
or more like the people you'd conventionally think of.
And it's like, it was just very much like,
I don't know what you'd expect like a big company to operate.
And I was like, no, this is we want to do something that's...
As you described this, on those four things that I think even other opinionated, effective
founder, CEOs would not have done.
One, you just called the recent prior efforts by a bunch of people at the company a failure
and not good enough.
I mean, you were more diplomatic than that, but the act of standing...
Off the trajectory.
Yeah.
Yeah.
But the act of standing up MSL, you know, people can read between the lines.
Sometimes, yeah, sometimes you have to reboot a team.
That's one.
Thing two is you are willing to pay ungodly amounts of money for effectively talent.
Like you're paying a lot of money to bring Alex and some other people, but, you know, a lot of money for Alex in particular over.
Thing three.
And 49% of this very good, grindy business.
Yeah, exactly.
Let's keep the story.
So that's that.
Thing three is, Alex had never trained a frontier model before.
And so you were taking some amount of a bet on Alex's potential to do something where he
had like done the stuff in AI, but like no offense, you just had not done the specific thing
that you were being hired to do.
And then fourth, you were saying you cleared your calendar and just only did this for two months.
I think a lot of CEOs would have had the business review and would have had the board thing,
they would have had the customer stuff and things like that.
Those four seem to me pretty interesting where I think a lot of CEOs would not have done those.
Yeah, that's interesting.
I definitely think, I mean, one thing, you may not appreciate this by yourself,
but I think one thing that is quite special about Mark is the degree to which, like, once he concludes that something is the right thing or something makes sense,
he just like fully shifts everything to be consistent with that belief set.
and it is quite like to your point I think like the inertia of most even six very successful founders who like are opinionated in and edgy or whatnot would just be to like oh I still have like my whole calendar and like so I'll just like talk about doing this thing and hope that somebody does it kind of kind of situation whereas I think no I think when Mark concludes that something is the thing he has to do or makes a lot of sense then he really does like um uh
he has, like, maybe very high learning rate in that sense.
Like, he's very willing to, like, pivot entire things to be consistent with it.
And, and I think that, like, you know, one very underappreciated thing is the degree to which so much of the company had to pivot to support MSL as well.
Like, I think that while it was a kind of like this more startupy effort within a larger company, you know, the needs of MSL were still quite large.
Like, we needed a huge amount of help on infrastructure.
We needed these large-scale data centers to be built.
We needed, like, lots of support from many other parts of the company.
And especially as Muse has been successful, we've also needed lots of deep collaboration
with the rest of the company.
And this is one thing that I think, like, kind of only is possible because Mark is the founder, CEO,
like, and he can ensure that we have kind of like a global optimization towards this,
the sort of like AI maximalist version of meta versus like the natural inertia of an organization
towards like, you know, just local optimization at infinitum.
But it's also a lot of how we work together is it's important to me to be in the details
of this work so that we can get everything around the company to go do what we need to do.
Right.
And so it's like, I mean, yeah, I'll have opinions about the stuff, but I'm not like,
I'm not the lead researcher, right?
It's like, it's, you know, it's, but I think that's kind of a lot of, I think, how we work together well is that, yeah, it's, I mean, we're kind of like quite in the details of all of this stuff.
But, you know, running the lab is a big thing.
Running the rest of the company in order to support this as like the effort is a big thing.
You almost like you can't really get this done, I think, without both of those pieces.
And one thing that I think was quite important about when we set the whole thing up is, you know,
we meta, the company, invested a huge amount to stand-up MSL.
And then we very clearly told everyone like, hey, there's no deadlines.
We are going to take things at the right pace, which I think on the one hand could be like,
you know, absolutely terrifying.
It's like you've just sort of this extremely expensive unit and you're telling everyone like,
hey.
And you're wearing inside a larger company that like, okay, seven years from now, maybe something will ship, right?
Yeah, totally.
But I think that, like, first, I think one of the cool things about, you know, focusing on talent density and hiring all these very brilliant people who have done so much already, that's very impressive, is, you know, everybody had, like, a lot of motivation to ship and everybody wanted to sort of, like, leave their mark, so to speak, on the field.
And so everybody was, like, heavily, highly self-motivated to move as quickly as possible.
And one of the things that's been funny, and I've had to continue remind.
the team of is like, you know, it is a team of a lot of insecure overachievers.
So like at any one point, if I ask them like, hey, how good do you think, where do you think
we'll be in three months?
I always get the most like.
Everyone always under us.
It's awful.
Yeah.
These like very pessimistic answers.
And then I record it.
And I like, three months later, I'm like, hey, you know, we just shipped this model.
Let me just show you what all of you said, where all of you said we would be in three, three
months ago and uh and this is and has that caused them to get any more optimistic or no no they're
still they're very self-critical i think it's it's not it's not that they're pessimistic about
i think that the average person seems quite optimistic about MSL and very self-critical about
their own project yeah which i think is actually quite a healthy sure a healthy dynamic um but but the
trend continues like i think i think and this is i mean in many ways muse wonder is like this
incredible milestone for everyone because it is a...
The team was very, very critical.
Yeah.
That was working on it along the way.
When did you guys know that Muse Wander was good?
That's a good question.
I think that we...
So there's all these intermediate...
You're peeking in the oven and it's like, I don't know,
it seems kind of gooey still.
Yeah, going back to it, I mean, there are all these intermediate signals that you can get
along the way that things are good or bad.
And what are the intermediate signals?
months. So in in pre-training you have a lot of perplexity-based evaluation. So you have a, it's sort of a
different regime of evals that can help you in pre-training. And then you have sort of, the more
traditional benchmarks that can help you towards RL. But, uh, but no, I mean, it's, I mean,
this model, kind of as you mentioned, has been cooking for quite a while. And, you know, a lot of,
I think one of the funniest things about, um, AI research is that, you know, there's a lot of,
there's a lot of times where people just sort of like
are kind of squinting at a bunch of dots and being like
yeah looks like it's good or uh looks a little bit off
like one of the funniest things is the the uh people have protractors
um like like analog protractors that they put against
you know a set of lines on their monitor to like measure an angle
and then they um so i has not come for this job yet
So I think there's like a huge amount of like it's very there's more vibes driving like
Okay, but I remember we had this conversation where when did you know it was good?
Well, we had this debate after his own pre-training where it was okay
How long will it take in RL before it is better than Muse Spark? And I remember the the folks on the pre-training team were like just trying to
kind of set expectations. They're like, look, like, sometimes, like, this takes a while.
And then it was, like, immediately. And so we're like, okay, I think, I think we're like on
a good path, right? That, to me, was sort of, I think, when people got, yeah.
We've been, I think we've been pretty excited about it for a few months now. Yeah.
Yeah. But there's a lot to do there. But going back to the beginning, I think one of the
things that was very interesting and challenging and standing the thing up was like, you really
just wanted this very high talent density effort.
And we were just kind of pulling some of the best people
from Meta in and recruiting a lot of the best people.
And I mean, you were asking, it's like, all right,
well, like, OK, for people who, like,
if you're asking before, it's like, well, Alex
hadn't necessarily trained models like this.
But to me, one of the big things was, like,
all of the best people were very excited to work with him.
And I think like it's, I mean, you I'm sure see this
in all of, um,
And a lot of the things that you do, which is like, you know, it's like you, most people are not kind of one-dimensional, right?
And, yeah, you like, maybe you do a specific thing.
But, like, your ability to grow and expand is kind of largely based on how effectively can you, like, just do people who are excellent in different domains, want to come work with you on different things.
Yeah, and the great people of followership.
Yeah, but and so I think that there was a little bit of that, but also just it's even for the people that don't know you yet or like, or aren't, you know, aren't, don't know what you're about. Like, are you like an impressive person and a compelling person that people want to come work with? Do people feel comfortable that you're going to create this environment? And I think you were like very thoughtful about this early on. We were kind of,
some of the stuff I think you kind of had fully formed as beliefs of how you thought we should do this.
But I also remember when we were having the initial recruiting conversations, we were sort of in real time shaping.
It's like, okay, well, this construct that we're talking about with this person isn't quite going to work, but like they seem good and like they have this thought.
And it was just like really kind of coalescing this vision about what the shape of it should be in real time.
I mean, I'm sure you remember this.
or there were some of the initial concepts of like,
I mean, I think probably the most extreme thing
was I think you had the concept of the talent density
and all and that kind of piece,
but I think we weren't sure upfront
that it was gonna have to be a full reboot.
Right, it's like that basically started
when we were out talking to a lot of the kind of best people
and we realized that hey, like in order to make this
as attractive as possible, it should feel like, okay, we're starting this thing again from
scratch. And yeah, we'll pull in a lot of the great people from the Lama effort and fair and all
of that too. But I think that that was a very intentional thing that we basically figured out
and that you figured out as we were out talking to the initial set of people of like, what was
going to make this compelling. And it ended up being really smart and like making a huge
difference in the culture of the lab and how it got started. But I don't know, it's like being
able to be that dynamic about figuring out, like, what is the shape of this need to be,
it's not like that. I think that's a very uncommon trait. It's a very entrepreneurial trait.
So when I was thinking about like, all right, like, this field is going to keep on evolving.
So what is the thing that's going to be important for someone who's going to run a lab? Well,
it's not like, are they an expert in whatever the latest modality is of like, or kind of
training technique for a lab? It's, is the person a, a person, a, you know, is the person a, you?
clear thinker and able to kind of dynamically update and move in like as as kind of an
entrepreneur would. I think this is just like an inherently very entrepreneurial space.
Has this experience changed your view on the value of going external where both your rebuse,
a bunch of the people you brought in were external like Alex and Nat and Daniel and folks, but then
also you're describing deciding whether you needed a reboot based on going to the outside
intelligence of, you know, the aggregate views of the researchers in the industry and getting a sense
for the, just do you feel like you will carry forward that approach for future unrelated projects?
Because obviously the risk of a large company is that everyone's like, oh, we got a great approach.
Yeah, let me show our 100-page document on it.
Not, I mean, obviously you can't, a lot of what we had to do here was rotate a lot of the rest of the company and like for things like the infrastructure team that now, you know, it's like building these huge clusters to support this. I mean, that's obviously a huge thing.
So huge parts of the company kind of had to pivot to do this. And obviously you can't do too many of those at the same time, right? Only one thing can be the top priority.
Yes. But I think on balance it has made me somewhat more optimistic. I mean, we brought in this guy Kunal Shah, who, you know, I think he's like one of the top entrepreneurs in India. I mean, he was building this great company, CRED, and now he's running WhatsApp, which I always thought should do more in commerce, and we were sort of underserved there, and India is the biggest country that we're in. But, I mean, it's a bit of a different situation because we're not like pivoting the whole company towards,
WhatsApp, we just wanted to bring more entrepreneurial energy there. This was like a level 10 out of
10 difficulty thing. I don't want to talk about it in the past tense as if it's done because it's
still a level 10 difficulty thing. But I think the number of pieces that kind of had to work,
it was, yeah, it was quite all-encompassing. And I think that that it's both difficult for the
people doing it, but I do think that that also puts some level of strain on
the rest of the company on the financial model of the company.
I think like you, so I wouldn't want to conflate those two pieces, right?
It's like I think there's, yeah, it's good to have new blood and it's good to have people who understand the context.
And, you know, you were talking about people who have been around meta for a while and understand the ups and downs.
And it's like, I don't know, if you've worked at it for 10 years, you've seen some shit, right?
It's like, it's like we've gone through a lot of hard times.
And like, I think that that's kind of important context too.
But no, I think a lot of this is just trying to,
you're, whenever you're building a team,
you're inherently, you know, it's like Alex had a theory
for what the team's shape needed to be.
And like, I guess I had a theory for what like the shape
of the leaders needed to be for it.
And, you know, it's like a year plus in, it like seems okay.
Like it's like, first of all, it was just good
to try something different, right?
different than what everyone else was doing.
Yes.
And,
and, yeah, I mean, that's...
And I think there's some other dimensions here
that are worth mentioning, too.
Like, one of the, like,
when deciding we had to do the full reboot,
like, you know, a lot of it was, you know,
one of the main inputs was external,
but also one of the inputs, I don't think I've ever...
Actually, I can't remember
I told you this story,
but one of the first meetings I had when I joined,
I was in this meeting with some of the leads of the existing effort.
And I was like, okay, I think the first thing we need to is train a really good reasoning
model by some time frame.
I don't know when, but this is clearly like the most important milestone.
And one of the key leads in the group who no longer works in meta, but was like, oh, we don't
need a reasoning model.
Does any of our, do our consumers need a reasoning model?
Like, I feel like we don't need to do a reasoning model.
We could just do a normal model.
And I was, I had like this heart-sinking moment.
Oh, no, I've joined the wrong company.
I was like, oh, we, I've got to take like 10 steps back.
And I think, I think this is, you know, this was kind of a funny anecdote.
I remember calling Nat after this meeting.
I was like, Nat, like, this is what they just said in the meeting.
But I think it was, it was specifically an indicator.
of something that I think, like, Mark, when he talked to people,
I certainly also started to realize, which is, like,
we needed leadership in the company to be much more AI-pilled
and much more sort of, like, forward-leaning and front-leaning on, like,
how quickly the technology is moving, where it's going to go to,
what the possibilities are, and, like, you know, effectively, like,
dramatically more AI-pilled.
And I think as Mark started pivoting and shifting the whole company towards this,
direction and it was very clear that this is like you know I think Mark got AI-pilled and then
you know everyone saw that he was AI-pilled and never realized like oh this is like where the
company's going then I think you had like a lot of the existing leaders like very quickly pick
it up and change and like Adam Messeri for example who runs Instagram has one of the most like
aesthetic but also like effective kind of like personal vibe code and personal mini-assi
setup of anyone that I've seen. Like I think it's like he's like really gone quite far in the
direction and I think a lot of the leaders at meta who've been a meta a long time are like
all very adaptive like I think you know kind of to the prior point they've been in a highly
turbulent like period of technology. Now AI is like maybe you know five or ten times more
turbulent and faster moving than those passways but I think they're like they have
adapted to new trends many times and so I think there's
like I've been very impressed actually by seeing how quickly a lot of meta leadership
you know if I compare the kind of conversations I would have with them when I first
join versus the kind of conversations I have now they're now super AI
yeah and it's it's very impressive honestly for that to happen at like the large scale of
you know meta which is one of the largest companies in the world
yeah we got them there pretty quickly it was um yeah but I mean like you're saying it's like
if you know you start starting to start coding then it's
It's helpful.
But I think a big part of what, a big part of the culture that we were trying to create
is also, you know, when we're talking about you have all these direct reports, the point
of it isn't that you have the direct reports, it's that there aren't, it's the absence of
non-technical managers.
Right?
So, so I don't think you would say that you're like, you know, that you're providing a ton
of managerial support to 200 people at once.
I mean, that's not a feature of the thing.
Alex, well known for all his career chats and emotional.
How are you doing checking?
I think it's just well known among researchers
that there's this common pattern.
It's like you go from being very technical
to you go to a role where you're not in the details anymore.
And then you very quickly become not technical
or don't kind of understand it much faster than you probably realize.
And it's quite dangerous.
It's such a fast moving domain especially.
So I think that like this whole thing of just like you have to stay technical people have to use the agents
People should be writing code
I think that that's that has been a really important part of this whole thing
Have you had any very funny disagreements? I should have a lot of disagreements. Yeah, I mean we're working on naming up until very recently
It's good back. It's one of the things I appreciate about Alex. It's like one of his I mean what this is like I think it goes back to your
your philosophy, you're talking about this for recruiting back at scale is like hire people
who really care, right? I think there was some expletives in it. But it's, but it's, but, uh, but I,
Alex really cares. Is it turns out? I have discovered. No, that's like one of the things that I
thought was, you know, I think that that's like really important, right? It's, um, so I think part of what
you, you kind of get when you like have the supernova of like all these different talented, but very
strong-willed people together is like
you're gonna have like fun fights
and not fun fights but like
but it's like to some degree I'd rather have people
push for things that they believe in
and like argue over things
than you know just have people think that they're
like blindly executing something
you know it's like people need to feel ownership
so yeah how does mark a different boss
than you expectors?
Well I don't have a huge comparison
set I can leave now
yeah exactly
yeah no I think I think that like the
I think it has been very
one of the very cool things
about working with Mark over the past year
has just been watching
the true degree of his boldness
and this trait that we were talking about before
of once he internalizes certain beliefs
the speed and magnitude
of like willing to change
prior actions and
and pivot towards the, like, worldview that is consistent with those beliefs.
Like, I think these are pretty unusual traits, generally speaking.
Like, even among the space of, like, founders.
Mark, actually ingesting new information and fully update this worldview
and then act in accordance with the newly installed worldview.
Very bison. And then willing to take...
Very baysan.
I've never gotten such an escampment before.
What lovely priors you have.
Yeah.
But the posteriors.
You're not allowed to talk about posteriors anymore after your whole incident.
No, but then I think, I think also just the degree of boldness.
And I think that like the, this is, it was like actually quite puzzling to me at first,
the degree to which you were like willing to make these massive bets.
And it's something actually Nat and I would often like talk about.
I was like, wow, we're really going big here.
Like, and both of those would be like, would you go this big?
Would you got this big?
And so I think that this, I think it's like,
I mean, that is, that is like quite a notable trait.
And something I really admire.
And I think, I think is very,
I actually like, if I look back at the history of meta,
and I imagine what the like scenario would have been
in all these like pivotal moments,
I can see how like this is kind of the movie, so to speak,
or like this is kind of how a lot of those situations go,
it's like there's, I feel like probably, the way I imagine is like they're clearly these moments
where like something very, very big is happening.
And it may not even really be showing in the metrics or it may not be impacting user counts
or impacting revenue or whatever it might be.
Like it's not really impacting things.
But clearly, if you believe that thing is going to happen, then it has like massive implications
for the company and the product.
And I think, you know, my post-talk retelling of META's history is that, like, I think META is a company where every time that happens,
META takes it extremely, extremely seriously.
And that has enabled the company to innovate and continue evolving with a very fast-moving and fast-changing tech landscape.
Mark is very Bayesian.
Yeah, very Bayesian.
So Bayesian.
No.
Life is short.
Just do the right thing.
Yeah.
And I think AI is, I think, I think, I think,
I mean, I think AI is maybe that, like, you know, times 100 or whatnot.
But, like, I think the, you know, a lot of CEOs would have told you last, you know, last summer,
oh, yeah, I think AI is the most important thing for my business.
Like, I think maybe every CEO would say that.
But then you look at, like, what they're actually doing and how consistent are their actions with that belief.
And I think this is, like, a, like, quite special thing about meta.
And Mark.
Last question, because we're past all of our bedtime.
I'm so flattered.
What do you make of all of Alex's deranged posting on Twitter?
I mean, I think most of it is great.
But I guess my main view...
But it doesn't matter how much you fail.
It matters how big you win when you win when you win.
I think with...
So, I think with communication,
I think it's most important to just be authentic.
And I think when you're trying to be authentic,
some of the things don't come out the way you want.
And I think that that is better to make the trade in that direction
than it is to be overly scripted and not be authentic.
But I mean, most of it I just feel is hilarious.
Yeah, what do you think about my deranged tweets?
I'm not a heavy X user.
But you are back on X-Nap?
I'm back to posting.
I mean, it's like a bunch of the researchers are there
and we want to be we're there.
But everything I post there, I also post on threads.
and it's all good.
But every time I load X, I have like four Alex posts,
and it just like cracks me out.
It's like some of these.
Like, it's like, where do you?
We're just talking about this last night.
Well, you're now a clearinghouse, I presume,
where people send you good stuff?
He was like, where do you come up with this stuff?
It's like, yeah, this is, yeah.
How does it work?
Most of the, like, we were talking about this with my partner yesterday,
and he was, you know, I think one observation was just,
there was, actually probably still to this moment,
And my thought pattern oftentimes is, oh, that's funny.
I wonder what Jolly would think about that.
And then you get good memes out of that.
That being said, I have experienced the sort of brutal metabolism of the internet and how quickly
it metabolizes memes.
And so the sort of like, you know, you really have to stay on the cutting edge of
meaming to...
You default behind.
Yeah.
which is maybe a good summary of this conversation.
It's easy to fall behind.
You know, you've got to stay parents.
It's easy to stay at the frontier.
Stay in the details.
Yeah.
Stay technical.
And stay at the frontier.
Yeah.
All righty.
We'll leave it there.
All right.
Awesome.
Thanks guys.
Thank you.
Okay, so what is everyone drinking?
Well, that.
What is this?
That's a keg of Guinness that I brought you.
This is Guinness from...
Dublin.
Oh, wow.
You just there?
Yeah, I was just there this week.
Oh, awesome.
Yeah.
Well, thank you.
We got the local stuff.
Yeah, there you go.
Yeah, no, I figured this would be a good occasion to get the Guinness going.
Yeah.
