Chewing the Fat with Jeff Fisher - Ep 287 | The American Dream - Pete & Seth Talbott are Living Theirs

Episode Date: January 25, 2020

 Pete & Seth Talbott, father/son Owners of Relief Factor join Jeffy to talk about living their American dream. Don't forget to subscribe, rate, and review so other people can be inspired not only to DREAM, but to learn about this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's week two of Canadian Tire's early Black Friday sale. These prices won't go lower this year. So you're lying on the floor? Save up the 50% November 13th to 20th. Conditions apply, details online. Welcome to Saturday edition Chewing the Fat. I had an opportunity to talk to Pete and Seth Talbot from, well, you know them from Relief Factor. And they are two really interesting men.

And, you know, they're living their American dream, which is fascinating in and of itself. But we found out some really interesting things that I didn't know, and I'm pretty sure you didn't. And the interview is really fascinating. And I could have gone on forever and ever. And then they were ready to kick me out of the studio. So this is the interview that took place before we got kicked out of the studio with Pete and Seth Talbot on chewing the fat. And remember that subscribing to this podcast is free for right now. I don't know how long it's going to last.

So, you know, take the opportunity now well, it's free, and subscribe to Chewing the Fat with Jeff Fisher. You can do that by going to iTunes or IHeart Radio or Google Podcast or Stitcher or Spotify and just search for chewing the fat with Jeff Fisher and subscribe. So you can become a free-loading subscriber instead of a free loader. Here's Pete and Seth. Welcome to

chewing the fat and living the American dream. Today, I wanted to talk to Pete and Seth Talbot. Now, you know Pete and Seth Talbot from, if you are a viewer and a listener to the Blaze Network, as the relief factor. The father and son team of relief factor. But as I started doing some back history on these two gentlemen, I thought, wow. I mean, these guys are really living their American dream. And so Pete and Seth, thanks for joining us.

Good to see you. Thank you very much. How in the world are you? You're okay. It's good to be back in your studio. That's right. We love it here. More brick than last time.

Yes, just a little tad lip. Yeah. So before we get to what's happening now, I mean, we have, you know, you have relief factor. We have something new to talk about with the honor bound coffee that released this past week. I want to talk a little bit about what got you here. You guys been, it's been fascinating. Now, Pete, you started a company, you know, years ago that, you know, was an advertising company, right? And you, you decided that, you know, I'm going to be on my own and I'm going to do it myself.

That's right. I've basically, I'm 70, but I've only worked for another company. Really? Wow. I am only 70. You look a lot of. And I worked for another company once in my life in my early 20s for about a year and a half. But for some reason, Levitt's furniture.

Wow. You love it at Levitts. Before that, I sang professionally, and then after Levitts, started some restaurants in the greater Seattle area, Bellevue area. So, I mean, your thought about your American dream really was from the very beginning. I can't work for anyone else. This is America. It told me when I was in my low 20s, you know, working for the man is for sucking.

I remember that very clearly coming from working for the man of suckers. You know, he didn't really mean that. Yeah, he really didn't because he was such a hard worker, but he was for the most part of it. No, no, working for the man is for suckers. Not working. No, no. No, no. Yes.

Anyway, dad was a very creative guy. Very creative guy. He always, he always just sort of let loose of the reins with me. and I was traveling I was traveling the country with two other guys singing in nightclubs and concerts and things like that as a 16 year old through about 20. So were these were you singing pop songs, choirs? It was not. Choir. No, it was a nightclub back.

Okay. You were a nightclub. Two guitars and the bass fiddles. It's where we met Pat Boone who some of your listeners here have seen now Pat Boone, a sort of reunited. Yeah, yeah. That's right. The relationship with Pat, who is one of the dearest sweetest men on the planet. He is one of my favorite man. God bless Pat Boone. I just love it. Anyway. So, but then after that, you know. So you have albums? No, I'm stuck now. I want to back up to the music for a second. No, no, no. No, no. Albums. Have you created, have you created content that people to buy?

My dream would, my dream would be to do a duet with Pat. Well, that would be, that would be my dream. This is just the guess for me. I'm guessing you could make that happen. No, no, no. I'm guessing you could make that happen. What's Pat got to do? He's sitting around doing nothing. Oh, he's so busy.

That dude is busy. He's busy. The beautiful thing about Pat is that one of our reps or IT guys said, hey, we got an inquiry from Pat Boone Enterprises. And this was like two and a half years ago. and I thought, oh my gosh, I hadn't talked with them for decades and just totally lost touch. In fact, I doubt if he even remembered who I was. But, oh, good. So we pursued it.

Sure. And we wound up, Seth and I wound up in his office down in Hollywood. He's still right there. I knew him when he had cougamuga music. Who did? Who did? No. Oh, he had that.

That was his production company. I can't believe we're talking about this. We need to move on it. No, we don't. That's fantastic. Anyway, his wife, Shirley, a very sweet, dear lady for seven or eight years, had been struggling with real serious neck and shoulder pain. Yeah.

And Pat was desperate, and so he had reached out or someone on his staff had reached out to maybe get some help for Shirley. To make a long story short, we got Shirley on the product. And within about, what was it, six weeks or so, she was. She saw some improvement pretty quickly within the first two or three, but then his agent called us about six to seven weeks after, total, and said, holy moly. She's out of pain now.

So she saw some initial improvement, but about that six-week mark, it flipped a switch. And Pat went from being really pleasant to be with, and encouraging it by the product, to being a stark raving lunatic about the product. Because he didn't know what to do for his wife. I mean, it was truly desperation. She was able, she needed, even sitting up, she needed pillows to proper neck.

She couldn't travel. Just what happened. Couldn't sleep at night. And so when she got her life back, they traveled a little bit more. It was a really big deal. It was a big deal. So it just changed the relationship so much because, you know, when we first met him, he was very polite.

And he's like, oh, yeah, maybe we'll be. give it a shot and you know and and he finally got her on the right dose she was having a hard time swallowing up with all the dosing and uh we have made the pills super super small which has been helpful like we have the smallest omega as you can get um anyways is that right i mean i take that myself but yeah there those little teetings well most amgas when we first started off with the relief factor they were a thousand milligrams well now we we i don't know of anybody that does them they don't make it they custom don't think they we they we truly custom so that they're 500 so they're like the size of a regular i have 21 million of those pills and barrels

that's right we have a lot of like idaho i am not kidding you actually they're they make them quite literally by the barrel at one point we had 21 million actually you're on the topic here this is not to sell relief factor we're here to talk to you and just to say hi but with relief factor you know we've you might hear and you've probably said this that when people buy the the three-week quick start, we put, Seth came up with that idea because... But you forget it, Dad. He has it. He has it.

He won't forget it. I don't, I know. He did. But, but... Can you say that again? Just back up a few seconds. My son was brilliant. He is brilliant.

Hold on me of my phone to record this. I told the whole world. I got it for you. Okay. That's my ringtone. So, so the bottom line, though, is we've, we are telling people that about 70% of people who buy the three. week quick start go on to order more and the reason we say that is that it's true but the problem with

the 30% who don't when we talk to them many of them will say well yeah I ordered it and I took a packet or two for a day and then I didn't you know when you dig down and ask them they didn't it wasn't the product it wasn't the three-week quick start is three packets a day of these little pills three packets a day for a week and two packets a day for the next two weeks. Well, and the thing that that makes it extra complicated is that everybody's pain is very different. No kidding. So if you've got an acute injury from an injury from an accident or something or you have some other kind of pain that, you know, whatever it may be, your body is in a different inflammation process.

You're just dealing with it differently. I'm well aware. We started off, talking about origins. We made the product. And we worked with a physician to formulate this because chiropractors were asking for something for acute injury, actually. That was 100% drug-free. They wanted something that would help people that had just been in an accident, really, that could help them. Because for chiropractic, they got to get that inflammation down and then the body responds.

And so this physician, you know, a group of physicians looked at specifically what the journals had said and correlated with improvement. So people have asked us about the ingredients, you know, how you came up with the ingredients. And it truly is because the medical journals showed in many, many studies that those individual ingredients helped. One of the things that is so hard to not say anything about online is when we get these third-party scam artists that say they review our product, but it's really a shell for another company, which is very, very common. I saw a lot of that, actually, last night as I was reviewing some of the relief factor history. I was pretty amazed at that. And there's nothing you can do, by the way, because there's this place, I don't even want to mention it, but if you look at one of the main issues, it's one of the top listings, and it's a total illegal. It's actually illegal front for another product.

So they make it sound like they're doing this full review. So they say a few nice and nicey things. And here's what we recommend. Here's what we recommend. And it's a total front for this other company. Anyways, one of the main things of ethical reviewers is they're like, oh, well, it's just omega and some curcumin. And they ignore what the resveratrol and the Icarin does. And the thing is, to me, off the top of my head, they also ignore what these products are doing together.

That's right. Well, because they summarize it as just, well, it's got to be omega. So it's just, this is just omega. You can get this at Costco. And the fact is, is that each of those ingredients deals with inflammation from a different metabolic pathway. And the fact is, is that you and I have different levels of inflammation, and they come from different causes. And so there's different things that would work well for you. If we both just took Omega, that could be like king baby for you, whereas it may only help me for 50% of what my need is.

And so part of the magic of what we've really stumbled into because of the combination of it, we are very fortunate. that this worked as well as it did. It blew our minds that it worked as well as it did because we were getting, when we first made it, we couldn't get it moving worth spit. It was terrible. We really couldn't move it. But we were getting testimonials that were frankly crazy, that we can't even use because they don't sound honest.

So how long did it take to get the product with the right mix? About two years. Well, that's a little bit shorter than I had anticipated. Well, it almost bankrupted us, so I'm glad that you're so just mess up about this. No, that's like, oh, hey, don't worry about it. If it's not three, you're not trying. No, it was a lot of failure of, you know, we tried to actually use chiropractors to do it first. To sell it.

And that was a great idea, except it was a terrible one. And it just, it didn't go anywhere. And so we were well into the first run. We had put in almost 100,000 into inventory to try it, which was a big gamble, a big gamble for us. It was very, very painful. And we had almost all of it still on the shelf. And so, long story short, we... You came to me and said, get rid of it, dump it.

Sell it. So we started trying... Cut the price. It was so expensive to make. it was so expensive to make. And the thing is, is it sits on a shelf and people don't know what it is because you can't make label claims because it's a nutritional supplement. So you can't start talking about all these diseases and stuff. And so there's all this restriction about what you can say.

And like I told you, the testimonials we were getting in, we couldn't use. It sounded like I had personally written them while just drunk or something. But we knew something was crazy. Testimonials. My number two at work, she had a mom who had some pain issues, which I can't talk about, you know. Okay. That's fine. That's fine.

But she had some pain issues. You were even covered by the hippo rules? Wow. No, not hippo, but I can't talk about all the, I can't mention specific conditions, right? So she had some issues. And she goes, hey, can I send my mom a couple boxes? I'm like, oh, yeah, great. Back when we did boxes, which was a huge mistake.

Anyways. So I just want to be clear. Just a quick side note, not everything is brilliant. Not everything is brilliant. Go ahead. Go ahead. Thanks. Thanks.

You sound like my mom. That's really weird. The weird dynamic there. Anyways, no. So what was funny, and this is actually what really how this, in my mind, stuck as something serious is, I didn't think anything of it. And I don't remember how many weeks later I got a handwritten note from her mom. And the gist of the note was basically, I don't know what's in this stuff, but my pain is gone. And we started getting more and more and more things like that that triggered in our mind that something was there.

And we had had different professional experience. We actually came together professionally, obviously really, really late in your life. But I was doing IT and technology and I'm a nerd. So I was doing technology stuff anyways. But I'd done a bunch of other startups. I had dabbled in a variety of companies, and so we both had very unique, unrelated business experience. But it turned out it partnered really, really well. And what stuck in our mind was that something was special about this, because I'd been working with other startups, but they didn't have this.

Well, we had people that were desperate for the product. And one of the things when you're starting a company is, you know, when you're inexperienced starting a new company, you're trying to convince people to buy your stuff. Yeah, you want that's the number one goal. And so if I was going to like, you know, analogize it's like that, you know, that cartoon of the guy trying to roll that boulder up the hill. And I had this view of you having to like push marketing sales to move this boulder up. And what what relief factor did for us is it changed the way we looked at how businesses can run because the product sold itself. And I had never experienced that before because we were always in businesses where we were trying to explain either complex software of here's how to make your business, you know, your department work. better or medical care and why this is a better way to go out of the insurance system or whatever

the business was. But this product was contagious. And that was the word I started to use is it was contagious because people that had that life change shared it with others. So we had a huge percentage of our customer sales come from referrals. Oh, yes. But the product changed people's lives in very, very, very significant ways. We had it in our family.

Obviously, we had it with their friends. And so we kept on, the good news for us was that we kept on getting hit with stories that blew our mind. And so it, even through the failure, I didn't have to have that sort of blind. I know that this can become something without the evidence. We knew something was there. We just couldn't make any money from it. And one of the, because it was so expensive to manufacture. Yeah.

One of the funny stories was about, what was it was about five years ago. We ran out a product with one of our suppliers. came to us. Before we took it national. Before we took it national, one of the products, we had and we weren't able to supply it. The curcumin. There was a flood and then a drought and then

whatever. They are here. It comes out of like one area of the world and they had a flood and a drought and it was back to back. I can't remember which one first. And it just devastated the supply global. Your tell me, my investment in curcumin. Exactly. I took a

Anyway, the human wipe out of 07. Here's the deal. We had 872 people ordering it every month. And we had to go to them and say, I'm so sorry. And so we had to stop charging them on their credit card every month. So it broke our income stream. They were not able to get it for 90 days. And we didn't know at the time it would be 90 days.

But it turned out to be 90 days. We were petrials. We were petrials. of those 872 because that was a lot for us at the time. You're immediately losing half, right? I mean, you've got to figure that in your head. That's right. And we thought how many are going to, so we went back to them all,

had to get permission all over again and like starting fresh. How many, Jeffrey, do you think, did not sign back up? Well, you're asking me that. They all went away. We were broke. It's a single digit number. Yeah, single digit number. Literally.

Literally. Eight. Yeah, eight people. Eight. They wanted it. In fact, we got stories. Did they? Were they?

Were they said that they're human people? I don't know. Yeah. Anyway, they're all childhood friends of his and they had all died. It's a really tragic area. All these really old, old, old. You'll never have. That's fantastic, though, right?

I mean, that means the customers are there. They're saying, where is it? Those are some of the things that convinced us that, by the way, at that time, we weren't making any money on it. Oh, no. Which was the funny thing is that we had hundreds of people. on this thing. But it is so expensive to make that we were still

just like, well, we've got this thing that is growing but production costs were way more. You'll pay off the curcumin bomb. That's exactly right. I know. It's ugly. I need to finish the Pat Boone story.

No, we're going to get back to that. Trust me, my friend. No, no, no. We're getting back to you. We're almost done with our dear friend, Pat. The problem with talking about compliance and actually taking the product. Surely would only take one packet a day because she hated. She was one of those one and a hundred people that just had a very hard time swallowing any pill. Even the baby asked

anything. She just hated pills. Pat worked so hard to get her to take even just one packet a day. So like I said, it took several weeks for even to get any response at all. I can't believe he actually did it. Yeah. Because when we met with it, him it shows his level of desperation because we show up he barely knows us and we're we're telling him about the product and he goes oh give it a shot and oh sure you know we're thinking he's being polite sure and maybe he'll endorse it but there's a little bit of like a wink wink yeah my wife's in pain and you know we weren't sure what he would do about follow up we didn't know if we were going to do a deal at all with them we're thinking well what happens happens and bottom line after about four or five

weeks he finally got because she started feeling better he finally just literally had to sit with her multiple times in the day. Do one at a time. He got her up to two packets a day and it basically was downhill from there. You should hear his, we have it on some recordings and things. He breaks down, gets all emotional. She did pass. Obviously, many people know that she passed from many other complications, but he gets so emotional because the last year and a half of her life, she was pain free. And that meant every, I mean, obviously, he didn't want to lose her, but at least she was pain free. And this is where I get back to, I'm guessing, you could probably get Pat to do a duet with you.

Oh, no. We need to make that happen. Oh, go. I want that to happen more than you have any idea. I was both of you on stage with white boots. A little bit of flimy to the moon, maybe. I don't know. You know, right after, back in the, I have emceed probably 50 to 75 auctions.

At Chuck E. In the North Adams. Things like that. You know, for fundraising auctions and things. And I got to know Pat's son-in-law, Dan, and with Mercy Corps, the long story short, he would get me a pair of Pat's white buckskin shoes. And so I've often sold them over the years, you know. I was with you.

I told you I wanted both of you wearing them. I'm with you. I got it. We do need to move on. Pat will probably say, what are you doing here? Anyway, we're trying to get a duet going as what I'm trying to do. I want that to happen. I would love to get to do it.

Okay, so. Okay, so there's Relief Factor. And my gosh, you guys, I mean, all this time, the father and son, and you're kind of, you know, struggling through your own little American dream and you're raising your families and you're coming up, and now you've got your own families and your own life, and yet you decide to work together.

Yeah, that was tricky. And you said both of you were, you know, obviously entrepreneurs and doing your own thing, but it seemed that we were. separate. We were very in, we were very, seven, most people would think that maybe coming out of college or high school, I worked with them, and I didn't at all. Right. I didn't start. You know, I used to think, 30. I've been in

sales and marketing with my , uh, my advertising agency. It's extensive Levitt's furniture experience. Well, no. It's a good gig. Anyway, yeah. I've done a lot within the advertising world and I've been very cocky. Have you ever had a Levitt's Ottoman? Anyway, no, that's all right. Yeah. Talk about you being cocky. No, I've been, yeah, I've been very cocky and it's embarrassing, but I've told many clients that a good product, big deal.

A good service, big deal. Good products and good services go out of business every day of the week. If you can't sell it, which I can sell. Thank you. You've got nothing. You've got nothing. You've got nothing. You know, everything is marketing.

Who gives her? Well, what I've learned with my son is it doesn't matter if you can sell. sell it if operationally and having that savvy that he has, and I don't. I mean, I have none when it comes to all the IT, the operational, the websites, the management of all the staff and stuff. I would have just dumped the company. I couldn't have made it happen, even though I can sell the product. The success would have killed the company.

Some people don't understand that. Now I'm realizing I'm really second fiddle to him. I'll get that. I'll get that recording. In fact, technically, he's my boss. He's the CEO. I'm just the marketing wing. That took about two, three years for us to kind of settle into that role. Realizing what was going to happen between you, you know?

Yeah, and how to, you know, any leader's job is to put people in the right position so that you're obviously amplifying their strengths and you're mitigating their weaknesses. And so playing that kind of chess is something that he has allowed me to do. And that's not normal. So it's one thing to each think you're the smartest guy in the room, which that never changed. Because we both think we are at the same time. But to his credit, what he has done is allowed me to play chess and to let me move him. And that's very, very unusual.

Actually, that's a good analogy. I'm pretty darn good at Checkers, but he is a chess master. And so together. If it's not too surprising, I describe him as my life's number one cheerleader. So if you want to talk about origins, you can hear this through him. This isn't his fluff. This is the father from my young childhood that whatever I was doing communicated very consistently to me. You got this. You got it. You got this. And so I grew up being the recipient of tremendous

encouragement. And I mean, that comes along. That comes from years of doing it on his own himself, right? I mean, seeing that he could. Yeah, he's ridiculously generous and supportive. Yeah. And that, I just, you know, my, I have formative memories of a kid is when he was running that, those crappy restaurants that weren't making any money. And, which is true. And, And he was super busy. But at night, you know, he'd come in his little, in his white t-shirt and sit on my bed and ask me about my day. And those are my memories of growing up as a kid. If that's, that was when we connected because he was busy and I was doing my thing as a kid, you know.

And that was where. Still there, though. Life slowed down. Still there though, yeah. Yeah. Well, we've often talked. Same t-shirt, actually, I'm pretty sure. Stop.

Yeah. So, his support, his support in letting me. lead is more of a testimony to him than it is to me because he has encouraged me and enabled me to run it and to say I need you to do this and I know you don't want to but I need you to do this and that has been a key part because he's he humbled himself and put himself in a position to let me do a need to be done okay so now let's let's jump ahead you know I know we've yapped down about relief factor but in today's world you have a relief factor which you know I'm a fan of and we've talked about that but now you've decided to jump into another for yeah so we've been we've been thinking about what would come next for a while of what how we would give back and we decided to do something in the coffee space which is why we launched this week honor bound coffee where we put 100% of the profits into supporting military families.

Wow. And this all happened. Basically, I've been interested in the coffee business and had a coffee client in my advertising agency for what, seven, eight, nine years, something like that. We came very close. And I've often talked to Seth about, we have to do a coffee company.

We can make millions. I'm telling you, we can make millions. I know it. I know it because we have all these. Relationships. We're spending millions of dollars, obviously, advertising and doing things, and God has blessed us. We can make millions on starting our own coffee company. And so one day, to really shorten the story, I'm in his office. And he says, Dad, you know, I think you're right about the coffee company, but I have an idea. And he said, I think we had to start a coffee company and give 100% of the coffee company.

and give 100% of the profits to bless and serve military families. I mean, that goes against your making millions for you. Well, yes. It doesn't know against making millions. It goes against making millions. It goes against making millions for you. It doesn't know that's making millions. Here, I got an idea.

We're going to start a new company that make nothing from it. That's fantastic, right? It was a moment that I am quite confident, and I will never forget, because I remember looking at you for like 10 seconds straight. And during those 10 seconds, it was like God just reached down and enveloped my soul or however you want to say that. It was like God saying, yes, yes, yes. It was just so freaking obvious. And that was what about six months ago.

And he's been working like a crazy person. I mean, there's a lot involved, believe me, in starting any new company than a coffee company. Now you're dealing with big cucumber and big coffee. That's right. Coffee's a lot more dangerous than the big curcumin. So the bottom line is we're starting off. We have a premium top 1% of all beans. And that's important, especially for people who understand and really appreciate good coffee.

this is not your $2 a pound junk that you can buy. Well, you can't buy it for that. But the bottom line is... Well, the key thing is that it's not the store shelf coffee because that coffee's been sitting there for months. We ship within about a day of it being roasted. It's truly roast to order. So you pick what you want based on your roast type B at, you know, light, medium, dark,

or decaf, whatever. And we roast it to order. and then we ship it. And so the beans look, what's so funny is that people don't know what good fresh coffee looks like. I've had many people, and this is, again, where the stories come in. We've been working, we're working with a roaster specifically that we know very, very well, and it's the best coffee we've ever had. I've been drinking from this roaster for years, and we decided to work with them on this particular venture.

And people will look at this, and they didn't. know the beans could look that way because they're so used to be from the on the shelf that is just, they're dried out and they're in these vacuum seal bags or whatever but they were roasted three to six months ago. Amazing the difference.

It's unbelievable. I've had people, the one of the comments was, we were just talking to a guy last night who made this comment because he was a little skeptical. This guy is a bulk coffee drinker. You know, there's different kinds of coffee drinkers where people everybody has someone in their life who just guzzles it like the

Garfield eating a lasagna. You know what I mean? You know, and this is that guy. And he liked the coffee, but he took it home for the holidays. And he sent us an email later saying, I was wrong about how good this was. He goes, my coffee, my family freaked out over this coffee. He goes, I, we hear it every day. And he goes, this guy drinks like pot and a half a day, two pots a day.

Like this guy's just volume. But his family over the holiday came in and everybody comes into town and he goes, I'm in, this is it. This is the best. So it's honorbound coffee. Honorbound coffee.com. Yep. Very simple. And fortunately, even though it's in the top 1% of beans and it's in the whole class all by itself, when you look at the other, oh, about 75 different subscription coffee companies.

Premium, premium coffee companies. We are what? about 20% or 25% less. Yeah, we're, yeah, priced. Right. So we want it to be a reasonable price. Turns out you can lower your prices when you give away all the profit. Yes.

Amazing how that works. It's a trade business model that we have at our advantage. But, you know, look, after the success, after years of struggling and the success of relief factor now, and you wanted to, you know, get something going with honor-bound coffee, and you said, you, when realizing that we want to give the profits away, and realizing that that was something that can be done. I mean, with the way things have gone, I mean, really, to whom much is given, right, much will be required.

And so, you know, we've got to give back. Right. I mean, that's part of the deal. Yeah, I guess it depends on what you consider your American dream and what is your, what is the driver for your life motive. And that for us is focused on what? We do not put this on our cans of, or on our bags of coffee. We don't put this on our bags of relief factor.

You almost dated yourself talking about cans of coffee. Who does that? Well, some people do. I know. I'm just still. Anyway, the bottom line is, as Christians, they're still plastic now, but people still call them cans. People still call them cans.

As Christians, we have realized that it's not a matter of giving 10% or, you know, that sort of thing is that God wants control. of it all. And we have realized that. And so we're no longer owners. Technically, legally, we are, of course. But from a spiritual perspective, we understand that we're simply stewards. And God wants to be able to direct us with his assets. All of our assets really are his. And so it's just a matter of stewardship. Stewardship. Stewardship. In fact, Seth is writing a book sort of in this realm as it relates to how to build a corporate culture that understands these principles. I wish we had an hour just to talk about it. I want another two hours with both of you,

to be honest with you. I'm not joking about that. And I'm already getting the eagle eye to, you know, we've taken you guys way too much time. But the bottom line is we just want to do what we feel God leading us to do, and we are having more fun, more fun. It's challenging, but could it be more fulfilling? I just don't think it could be. Well, part of it for us has been so great is the partners we get to work with. Yes. And this is going to sound maybe a little contrived.

I hope it doesn't. But we get to work with some of the greatest endorsers in the world. We are very, very, very, very fortunate to have able to work with. You're welcome. You, sir. No, I'm not kidding. You, sir. It is a, it's a, it's a, people don't know what the personalities look like when the camera or the mic turns off.

And we love coming here and working with you guys. And we've got other endorsers that, um, we just had a guy out that was shooting ads. And we're getting out and dropping them off. And he just, give me this gigantic bear hug. And I love you guys. And he's just like, yeah. We have, we have a very, um, that is one of the, the things that just is very fulfilling is that we get to work with. with guys like you, Glenn Beck.

I mean, there's a long list of nationally syndicated radio and TV people. Of great men and women that we're really proud of it. They've become close friends. They're not just business associates. Yeah, it's been years now. We're now. You guys are bad.

They know my children's names and they ask about. Speaking of your children. See, I've got to, we've got to wrap up before they get in. I want to talk to you about your philosophy. When this comes around the next time you're around, please, we'll spend some time about your philosophy in business, though, that your dad was saying you're trying to put together. Whether it's done or not, let's talk about that the next time you're in town.

And even, you know, where you're at in the process, you know, even if you're still down the road of ways, which is very possible. Second, my gosh, man, how many kids have you adopted now? What are you doing with you? We have three from China. Two biological and three from China. And are you, I mean, those stories are amazing on top of themselves. It's the best thing we've ever done.

Just incredible. Are you doing more? No, we're done. We have a very busy life at this point. We have our biologic children are 16 and 14. 16 and 15. He just turned 15 a couple days ago. And then 8, 6 and 6.

So the two littlest were in a facility together. And so we really get the band back together and bring the littlest home just a little over a year ago. Right. That's right. Yeah. And he's done through his surgeries. and we've got other surgeries. So we're in and out of surgeries and hospital stuff.

But how incredible to bring new grandchildren into your life? He came to get my second. That's wonderful, you know. And it changed his life. Oh. Watching, watching that process is hard. These three little guys from China, they all with different health problems. But God has just been so good to us.

You have no idea. Everyone has their own issues. That's right. Pete, Seth, Talbot, Relieffactor, doctor. honorbound coffee.com. Thank you. Get out. Thank you. Thanks, Jeffrey.

I told you. I wanted it to go on forever. I didn't mean to kick him out like that, but it was time to go. Subscribe. Rate, review. Subscribe to Chewing the Fat with Jeff Fisher. Rate the show and review it. I've made it pretty simple for you. Just rate it 20 stars.

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