Chewing the Fat with Jeff Fisher - Jeffy's Corner: Everything - In Your Face - LIVE!

Episode Date: August 6, 2016

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This is the Blaze Radio on demand. In the next 19 seconds, you could sell your home. Okay, I mean, it's not going to sell your home, I mean this, but you're going to take a big step toward getting it sold. Go to real estate agentsitrust.com and find an agent selected by my team, a professional who shares your values and speaks the truth. Sell your home fast and for the most money.

Get moving at real estate agents. itrust.com. You're listening to the Jeff Fisher Show. Let's talk a little social media, sell we? No. You can follow me on Twitter at Jeff EMRA. You can follow me on Facebook, Jeff Fisher Radio. You can follow me on Instagram at Jeff EMRA.

Okay. Let's run down the list of some social media. Did you know that Facebook is now challenging Twitter with new Olympic features? They announced Monday. The features, you'll be able to, you know, an effort to play the bigger event of the global events, okay, which is really cool. And it's kind of nice of them to jump in. And, of course, everyone is, you know, part of the Olympics.

Everybody wants to be a little bit of part of the Olympics, and you've got to kind of follow it because it is a global event, right? Okay, well, did you know that Twitter now Inc deals with NFL, NHL, MLB, to stream live events? I mean, that is really cool. Now, let's go back to a couple of things. All right. Twitter is going to stream these events, which is really cool.

They're also going to have a show. Okay? They're going to do in-game highlights as well as Periscope broadcast from players and teams. And they're going to have their own show, which they're going to stream. Okay? which is amazing. It's going to be called the rally. At least that's what they're calling it now.

And it's a be like a highlight show. Amazing. Okay? So you have Facebook and Twitter is going to live stream games, have their own shows. Then we have, don't forget about the NBC. comment about delaying the broadcast of the Olympic openings because they wanted to have its producers and commenters be able to put it into context for America. It's not a sports competition.

It's a cultural ceremony that requires deep levels of understanding with numerous camera angles and our commentary laid over it. We think it's important to give it the proper context. Facebook, Twitter, live streaming, Facebook live, everything is in your face live. But we wanted to delay the opening of the ceremonies because, well, look, you're too stupid to really grasp everything that there is about the South America's first Olympic Games. and we wanted to be able to put it into context for you. Uh-huh. Thanks, NBC. Basic network television, they're killing themselves.

They're killing themselves. And the social media sites are beating them to the punch. Now, we have this story, that... And while we have these sites picking up, we have the FTC, of course, a governmental agency, wants to crack down on paid celebrity posts that aren't clear, that aren't clear ads. Now, it's actually kind of agonizing. I mean, it's been going on for quite some time. When you look at the Instagram posts, Twitter feeds, Facebook posts of celebrities, what they're wearing, what purse they have, what shoes they're wearing, what glasses, what drinks, most of that is product placement. Now, according to this story, the Federal Trade Commission is planning to get tougher.

users need to be clear when they're getting paid to promote something. And hashtags like ad, SP, or sponsored are not always enough. Well, what is enough? What is enough, FTC? I mean, they are, later in the story, they're calling you stupid. You're too stupid to know. Okay? It just is absolutely unbelievable because posts that have ad or sponsored, hashtag sponsored in them,

but if there's several hashtags around that, people are too dumb and they might miss it. Oh, well, sorry. Hashtags like SP and SPON may not be fully understood, especially if they're buried at the bottom of a post. And any disclosure would be better at the beginning. When it comes to video, the FTC calls for disclosure to be set out. out or displayed on screen. It can even get more complicated on Snapchat where there's not an obvious place to put a hashtag

and the videos are only a few seconds. It's absolutely agonizing. And just look for the government is trying to get their hands. Find a way to worm their way in. And what's agonizing a little bit about the FTC is they really haven't said, here are the rules. Even if you say, wow, they've got these rules, that's stupid. Let's get these rules change.

They're saying, we're not really, you know, eh, you know what, sometimes isn't enough, sometimes it is. What? What? And then you have, you know, you see, I don't know, NFL. I guess, you know, they think, well, if you watch an NBA game or an NFL game

and players are wearing jerseys by Nike and shoes by Nike and shoes by Reebok, that it's common knowledge. that those are paid deals. Is it? They don't say it. They don't say it at all. Now, this is going to be more cases like the one against Warner Brothers,

which last month settled with the FTC overcharges. It deceived customers by paying Internet influences such as PewDiePie. This guy, man. 50 million followers on YouTube. Unbelievable. And they paid him to promote the video game. Middle Earth, Shadow of Mortar with positive reviews, without disclosing that they were.

paid and told how to promote it. Lord and Taylor issued a FTC issued a complaint against them for paying fashion influence to create posts about one of its dresses on Instagram without disclosing that the retailer paid them and gave them dresses for free. Any compensation, including free products, should be disclosed. So get ready for the battle. The government wants their cut and they're ready to take it. And they are ready to take it.

then there's this that may make you think, you know, the Internet's not that great of a place to be. The most important tools for America's 35,000 private investigators are database subscription services. For more than a decade, professional snoops have been able to search troves of public and non-public records, known addresses, DMV records, photographs of a person's car, condense them into comprehensive reports costing as little as $10. Now, all that information with the kinds of things marketers know about you, politicians you donate to, what you spend on groceries, and whether it's weird that you ate in last night to create a portrait of your life

and predict your behavior. IDI, a year-old company in the so-called data fusion business. Data fusion business is the first to centralize and. to weaponize all of that information for its customers. Combines public records with purchasing demographic and behavioral data. Look, says CEO Derek Dubner, the system isn't waiting for requests from clients. It's already built the profile on every American adult, including young people who wouldn't be swept up in conventional databases, which only indexed transactions.

We have data on that 21-year-old. year old who's living at home with mom and dad. IDA also runs, IDI also runs two coupon websites, all-American Savings.com and sample and savings.com that collect purchasing and behavioral data.

Steve Rambam, a P.I. who hosts Nowhere to Hide on the Investigation Discovery Channel, and who doesn't watch the Investigation Discovery Channel show Nowhere to Hide. Steve Rambam says marketing data remains a

niche monitoring tool compared with social media, but its power can be unparalleled. You think? Users and industry analysts say the addition of purchasing and behavioral data to conventional data fusion outmatches rival systems in terms of capabilities. Now, that's one of the things that companies do, right? You do business with them, and then they sell your information to whomever, to IDI. And IDI puts it into their database along with all the other things that, you know, that you have. Your DMV records, your houses that you purchase, the cars that you purchased, which banks you bank at,

and put it all together in a nice, neat little package just for you. Isn't that special? Are that special? It almost makes you, you're either at the point now where you just go, whatever, I don't care. I know they know everything about me. I don't care. I just want to be, I just want to work. I just want to go home to my family.

And I just want to be with my, you know, be in my house. And then I'll go to work again. And then I'll be reimbursed. And I don't need to cash because the money goes right into the account. I'll just use my cards. Boy, you know, wouldn't it be cool if we could just have a chip in us and just wouldn't even have to carry around cards or anything. We just, everything will be right there, that information.

Because IDI is all the information. so why can I just put a chip in and have IDI linked to my chip? Whatever it needs updating, they'll let me know, and I'll just take my chip, and I'll slide it into a reboot system on my laptop. That'd be great. I don't have to carry anything except the chip inside of me. They already know everything about you and your family and your children

and everyone that live before you and everything that is going to come after you. They know what you're going to eat, pretty much can predict when you're going to die. So what's the point? Who cares? Who cares and what's the use? Or you're at the point of, man, do I need to unplug and try to put an end to this? In the next 19 seconds, you could sell your home. Okay, I mean, it's not going to sell your home, I mean this, but you're going to take a big step toward getting it sold.

Go to real estate agents.itrust.com and find an agent selected by my team, a professional who shares your values and speaks. the truth. Sell your home fast and for the most money. Get moving at real estate agents. I trust.com.