Chewing the Fat with Jeff Fisher - Jeffys Corner: Social Media Blindness

Episode Date: August 27, 2016

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I trust.com. You're listening to the Jeff Fisher show. We do realize what Facebook knows about us, but we let it slide. I mean, if people were on the phone asking you the questions that Facebook knows about you, you would just slam the phone down or you would say, that's none of your business and hang up the phone. But Facebook knows. Facebook knows more about you than your first. friends probably. And I know. And it's not just you, it's me. So I'm going to say we. I'll replace

you with we because I'm in on this with you. I am a long for the ride. And it uses all the info for what? I know to sell ads. And they sell the details to different brands. And they are making a killing. And I'm not against anyone making a fortune. It's just you know,

it's kind of information. Maybe we only trust with some of our closest friends. Maybe one person knows the answer to all of these questions and more about yourself. Maybe. But

it's been a gold mine for Facebook. Advertisers, I love it. Every time you hit the thumbs up button, whether it's on a pop star, your favorite football team, TV show, goes into your permanent file. And the model, the mathematical model that allows it

to just keep building a clear picture of who you are. Now, I do enjoy. the assuming your privacy settings allow it. Uh-huh. The real secret, though, Facebook is always trying to track you. Whether, and me, I've got to change you to me, to we, us. I'm in it. I'm in it with you.

It's not just you. It's all of us. And I know some of you are saying, I got on Facebook, and that's the reason why. Okay. Thanks. but any of the websites that have buttons embedded on it, data is going back to Facebook. Same if it's installed the Facebook pixel, a piece of the tracking code websites host which lets the social network know when you visit them in return for Facebook sharing information about you.

If you let it, Facebook also knows where you are physically via the IP address of your computer, your phone GPS. And it's so it's easy to work out, you know, where and when you go to work. The job you have, the smartphone app can track what photos you've taken, where you are, and send offers to nearby businesses. And if that wasn't enough, Facebook has, they have outside partnerships, like with the credit reference companies experience, gives you financial information.

And by taking all this data, and blending it in with what it knows from your likes, your statuses, it has a detailed picture of who you are and what habits you have. Now, we've done it. We've done it to ourselves. We've signed it away. We've signed it away when we joined first Facebook right from the very beginning. And of course, Facebook insists, you know, it collects this data to make your experience more satisfying and show you the only things that you most want. And all the data is goes to advertisers with no name, just the profile of things. Now, I know, you know, that we're worried about Facebook, you know, peering over our shoulder for every photo. But you know, it's only the beginning. And do we enjoy, say, looking up, you want a new sofa, so you go to a furniture store website?

And I mean, almost immediately, your Facebook ads change to furniture stores or sofa sales, bedroom sales. Do I enjoy that? Kind of. because that's what I'm looking for at the time, right? But when you get to the list of what they know about us, you start thinking, whew, man, I mean, you want that, you kind of want that Facebook plausible deniability.

You just, you want to know, but you don't. You don't really want to know. We just, it's like social media blinds. We don't really want to know. No, you know what? No. I don't want to know that they know our location, our age, generation, gender, language,

education level, field of study, school, ethnic background, income and net worth. that's the top 10. They have 98 points of references that they use for their algorithm. Home ownership and type of home. Value of home. Size of your property. Square footage of home. The year your home was built.

Who lives in your house? Whether you have an anniversary approaching in the next month. If you're living away from family or hometown, whether you're friends with someone who has an anniversary. And you say, I mean, how do you know that? They give you the year. look back post every day. Whether you're friends with someone who has an anniversary,

newly married, engaged, recently moved, has an upcoming birthday. If you're in a long-distance relationship, if you have a new job, if you're recently engaged, if you've just got married, if you've moved to a new house recently, when your birthday is coming up, parents, expecting parents, mothers, divided by type, which includes soccer moms or other maternal tribes.

If you're likely to engage in politics, whether you are a conservative or a liberal, relationship status, employer, industry, job title, office type, interest, whether you own a motorcycle, if you're planning to buy a car, if you have purchased auto parts or accessories recently, if you're likely to buy auto parts or services, the style and brand of your car, the year of your car was bought, age of your car, how much money you're likely to spend on the next car, where you are likely to buy your next car from. How many employees your company has? If you own a small business, if you work in management, or our executives, that's 49 of them. Top it off at 50 with if you've donated to a charity, divided by what type of charity? Don't forget, these are 98 points of references that they use

for their algorithm. Your operating system. If you play browser games, if you own a gaming console, if you've created a Facebook event. If you've used Facebook, payments. If you spent more than average on Facebook payments, if you administer a Facebook page, if you had recently uploaded photos to Facebook, internet browser, email service, early late adopters of technology, if you're an expat or what country you left, if you belong to a credit union, national bank or regional bank, if you're an investor, number of credit lines, if you're an active credit card user, credit card type, if you own a debit card, if you carry a balance on your credit card, if you listen to the radio. That's 70. Checking your head yet?

What TV shows you like? If you use a mobile device and what brand it is, internet connection type, if you have recently bought a smartphone or tablet, whether you access the internet through a smartphone or tablet, if you use coupons, the type of clothing your household buys, which time of year do you do most shopping? Whether you are a heavy buyer of beer, wine, or spirits, what groceries do you buy? That's 80. I admit, I'm with you. I have, I don't want to know.

I know you know. I know it. I got it. I know you know. And if you ask me, is it okay for me to know this? I say no. But what I want to use Facebook, I click.

Okay, that's fine. I don't care. And it's with any social media. You know that. Any social media. We have plausible deniability, that bias of I don't want to know. Yeah, they know it.

I don't want to know. Number 70, you listen to the radio, what TV shows you like, if you use a mobile device or what brand it is, we already made it to 80. I already went by this. If you use coupons, what groceries you buy, let's go to 81. Whether you buy beauty products, whether you buy medications, whether you buy spend money on household products, whether you buy, spend money on products for kids or pets, or what kind of pets, if your household makes more purchases than the average. If you tend to shop online or offline, the types of restaurants, users you eat at, the kinds of

stores you shop at. If you're interested in adverts offering auto insurance, mortgages, or satellite tell you, the length of time, user you have lived in your house, if you're likely to move soon, if you're interested in the Olympics, football, if you travel frequently, whether you commute to work, the type of holiday you enjoy, if you have recently returned from a vacation, if you have used a travel app, whether you were involved in a timeshare, 98 points, 98 points of reference that all boil down to you. You want plausible deniability? Pretend you just didn't hear that. Because so much of this, you can answer and say, well, they can't know that. I never put the address of my house.

I never put how big the house is, where it's at. But the photos that you have, a lot of photos are taken inside the dwelling you live in. By that you can pretty much tell. How much furniture you have in your house that you've purchased. Pretty much tell how big your house is. If you have two or three sofas or one. Do you have three to five times? televisions or one.

Pictures of kids and animals in the yard, how big the yard is, what kind of neighborhood it is. Pretty much houses are the same in, you know, like neighborhoods. You're unlikely to live in a trailer in a neighborhood when you still a picture of the backyard and it's got the roofs of, you know, five big houses. Your house probably isn't a trailer. That's how they know it. So 98 points of reference gets you. what you're looking for in the Facebook ad,

and they are making a fortune selling that information. I know. I'm with you. I don't want to know. But you need to know. You need to know what we've clicked away. So a few years ago, and this is Facebook. I mean, look, Google is right there with them.

I take a picture on my phone and it's automatically on my Google share drive. It's there telling me, hey, did you want to do someone? this photo or am I just sitting on it for a while? It's all okay. All the websites that you visit frequently, all, you know, they note you. Oh, it's IP address. That, dot, that, dot, that.

Here's another story that's kind of like the one you looked at last time. Did you want to see this one? Here's another story you might be interested in. Oh, yeah, I would like to see that. Okay, cool. Yeah, I would like to see that. Of course. Plausible deniability.

I don't want to know. I don't want to know. And now that I do know, I don't want to know, pretending that I don't know. It's social media blindness. I don't want to know. I can't hear deafness, blind, dumb, no, don't tell me. And if you'd like to just be part of the plausible deniability crowd with me, you can follow me on Facebook at Jeff Fisher Radio, Twitter at Jeff EMRA, and Instagram at JeffEMRA.

Yeah. Go ahead. You don't want to know anyway. This is the Jeff Fisher Show on the police radio network. In the next 19 seconds, you could sell your home. Okay, I mean, it's not going to sell your home. I mean, this, but you're going to take a big step toward getting it sold.

Go to real estate agents. I trust.com and find an agent selected by my team, a professional who shares your values and speaks the truth. Sell your home fast and for the most. money get moving at real estate agents i trust dot com