Chewing the Fat with Jeff Fisher - MoviePass Enabling Movie Lovers' Habits For $10 a Month

Episode Date: August 19, 2017

Mitch Lowe, an early Netflix executive, has an extreme proposal for how to get more people into seats at movie theaters: Let them come to all the showings they want for about the price of a single ticket each month.  His new company, MoviePass, is offering a movie ticket subscription for $9.95 a month, which will allow customers get in to one movie theater showing every day.  With so many movies coming out, there's no reason not to sign up.   Follow Jeffy on Twitter: @JeffyMRALike Jeffy on Facebook: www.facebook.com/JeffFisherRadioFollow Jeffy on Instagram: @jeffymra Learn more about your ad choices. Visit megaphone.fm/adchoices

The Blaze Radio Network. On demand. The Jeff Fisher Show. Saturday mornings, 9 to noon Eastern. On the Blaze Radio Network. There's a story this week on a product called Movie Pass. Why I did not know this existed, I have no idea. Now, the story is that they're making.

it cheaper. They want to make it cheaper. They've sold some to some to some to some investors. Mitch Lowe has the company

that he wants to lower the price on movie pass. Now Lowe I mean, he's really struggling in his life. Early investor in Netflix and, you know, was the CEO of a Red Box. So, I mean, there's a couple of, I mean, those businesses suck. Right.

Wow, are you dumb? Okay, so, and he's, you know, so the movie pass has been out since 2011. And that was like 50 bucks a year. So for 50 bucks a year, I can go to any movie I want as much as I want. Okay. 50 bucks a year, I get to go, and they have, obviously, they have some restrictions, you know, like you can see a movie a day and you can't see the same movie twice something like that some of these research okay I spent 50 bucks taking my kids to a movie you can't walk into a

movie theater without dropping 50 bucks well at least I mean 20 and and you can't maybe they ought to work out a deal crazy message then you know like you get one free soda or something because it's not the tickets I know they make a big deal but the ticket prices have gone up dramatically in the past 10 years. And it's a, you know what's gone up is the food. On top of which, now they don't have the little thing over to the side. Now you walk in and they've got, hello, a giant popcorn machine and ice cream and sodas and food. And it's all only a million dollars.

And it's right there in front of you. And guess what? You've got to have, I mean, you have to be in the right frame of mind. not to buy any of that food. And every kid in America is not in the right frame of mind. You as an adult, maybe in the right frame of mind. Bring your children,

they are not in the right frame of mind. So, I mean, it's almost a punishment to them. We're going to the movies and you're not getting anything. You're going to stick this water in your pocket. We're walking into the theater. Shut up.

But, Daddy, all I wanted is a little popcorn and some skittles and a soda. Shut up. We're going to the movies. So you go to the movies. you spend 10 bucks a ticket and then a box of Skittles is eight bucks is actually probably like five bucks i don't even know what it is anymore because i just give them the card whatever is

you know if you purchase an extra a large extra soda on that you get 10% off whatever go ahead yeah the kids just want a box of popcorn a meeting well you know if you get an extra large we'll throw in a small soda okay Whatever. I'll only be $800. We saved you $250. Thank you. I appreciate it.

Whatever. Just go to the movie. Then they have the movie theaters that you order food at, that you go ahead and sit down. The one thing that they do do do with those theaters that I do love is your reserve seat. You don't have to get there early. You have a place to sit. So you get there in time for the movie.

And that's your seat. I love that. I love that. However, another example of, we'll go to the movies. Twelve bucks a seat. No problem. Go to the movies. Sit down.

Yes, I'd like that pizza. I'd like the chocolate shake and maybe the fries and some onion rings. And then bring me some frozen hot chocolate at the end. It'll be $925. I mean, okay. I mean, the movie, the movie's only $12 a seat. Yeah, I know. But then you've got, you know, Lizzie bringing you food throughout the whole thing that costs another.

Just put it on the card. It's all just, just all together. No, I want that guy over there to pay for it. That's what I want. So, if I can't watch the new movies at my home, which I believe I should be able to, I hope that Mitch Lowe, former Netflix, former, uh, Red Box, now of Movie Pass. How about you work on this where you get the movies to be streamed to my home,

new movies? How about that? I have been talking about it for years. I heard some talk from one of the big wigs from cable or movies or whoever talking about it. And they're talking, well, probably wouldn't work because we'd have to charge more money. It would work. I'm going to the movies now, spending $150 to see a damn movie. So I can have onion rings and a fries throughout the movie.

Don't forget about the caramelized chocolate shake along with the frozen hot chocolate. Okay. I won't. You know, the pizza smelled really good down the row. Why don't you get one of those too? Okay. All right. Whatever.

So, just won't put it on one card? No. You break it up into five cards. So if they're going to charge me, 40 bucks 50 bucks to it at the house if the movie theaters are all wound up about it

give them a week one week brand spanking new movie grand opening at the theaters you get one week one week with seven days or 10 days or whatever it is and then after that

open the floodgates I get to watch it at my home for 30 bucks or 40 bucks if I want if I don't want to go see it at the theater for $12 plus $850 worth of food. What do you think? However, movie pass, why didn't I... I mean, for $50 bucks a year, right? That wasn't a month, right?

It's $10 a year, $2.995. Subscriptions they want to... Start a Movie Pass plans to drop the price. Subscriptions to $9.95. The fee will let customers get into one showing every day at any theater in the U.S. that accepts debit cards. I wonder if they

accept debit cards. Trust me. Every theater I go to accepts debit cards because that's how they get paid their $950 for the pizza and the onion rings. Movie Pass will pay the price. Movie theaters struggle. Yeah, yeah, yeah, yeah.

But it's a year, right? It's not... It's not... $9.95 a month. It was 50 a month. Okay. So now you're talking, I mean, that's a little money. But, I mean, you go see what?

Two movies a weekend? That's worth it. I mean, you've made your money back. Well worth it. And maybe you go see one at night during the week. At one time, I mean, a big time movie goer like that. I haven't been anymore because I spend $3 million on cable and streaming apps to watch entertainment.

at my home. But I'd spend $10 a month. That's a good deal, $10 a month because then you only have to see, what, a movie a weekend, make your money back. You know, that's a good deal. Make it, hey, Mitch, here's an idea for you. Look, there's no off switch on Genius. You know that.

And I can't turn it off. But maybe you make it $15 or $20 a month and you provide them with a soda, right, a refill soda movie pass. You get the movie pass. The movie passed, what do they call those? The Yetis. The movie past Yeti, right? Come on now.

I know, I know. I know. Look, Mitch, you're welcome.