Chief Change Officer - #277 Helen Hanison: Outgrowing the Career Everyone Else Envies — Part One

Episode Date: April 6, 2025

Helen Hanison spent 20 years climbing the ladder in global PR firms. Board-level status, international travel, million-dollar campaigns—on paper, it was a dream. In reality? Not so much. Motherhood collided with management meetings, and suddenly, Helen realized her high-flying career didn’t align with the life she actually wanted.In Part One, Helen shares her pivot from leading global branding campaigns to guiding leaders out of careers that no longer fit. She opens up about the painful years of career confusion, her psychology degree detour, and how she turned it all into her second act: coaching professionals through career redesign.Key Highlights of Our Interview:From Global PR to “Wait… What Now?“I was flying around the world on million-dollar projects and somehow still feeling hollow.”Why success metrics lose their shine when they’re no longer aligned with your real life.Motherhood Meets Management“I was building a family and being promoted at the same time—something had to give.”When personal change outpaces professional structure, the misalignment can’t be ignored.The Pain of ‘Unlit’ Work“I wasn’t unhappy… but I wasn’t lit up either.”Helen explains the subtle but serious signs that your career isn’t working anymore.The Accidental Clues to a Future Calling“I used to take every team member out for coffee and ask them what they wanted next. That was coaching—I just didn’t know it yet.”Sometimes your next career is hiding in the way you showed up for others in your last one.________________________Connect with us:Host: Vince Chan | Guest: Helen HanisonHelen's website: https://www.helenhanison.com  --Chief Change Officer--Change Ambitiously. Outgrow Yourself.Open a World of Expansive Human Intelligencefor Transformation Gurus, Black Sheep,Unsung Visionaries & Bold Hearts.10 Million+ All-Time Downloads.Reaching 80+ Countries Daily.Global Top 3% Podcast.Top 10 US Business.Top 1 US Careers.>>>130,000+ are outgrowing. Act Today.<<<

Hi, everyone. Welcome to our show, Chief Change Officer. I'm Vince Chen, your ambitious human host. I'll show it is a modernist humility for change progressives in organizational and human transformation from around the world. What happens when your shiny, successful career starts to feel like a trap? Helen Hannison has the answer. She went from board-level PR executive to career coach. After realizing that the ladder she was climbing was leaning on the wrong wall. In this two-part series, Helen shares how she hit pause, got unstuck, and built a career that actually fits. We'll talk about career detour, tough choices, and why midlife isn't a crisis. Is a chance to redesign. If your job looks great on paper but feels like

sandpaper, this one is for you. Let's get into it. Helen, good morning. Welcome to our show. Welcome to Chief Change Officer. Thank you so much for having me. Happy to be here or sitting in that blue chair behind you. Let's start with your story. You've gone through quite a transformation yourself from public relations to branding and now coaching with a focus on career. We'll dive into the why, the how and everything in between.

Yeah, sure. So my name is Helen Hanneson. You've already said I'm in the UK. I think what's probably more relevant for your listeners to know about me though is that I used to think that I was defined by that thing I did, my PR career. It was a 20-year tour of duty, as I call it now, in global PR firms. So always enormous budgets and global remits and market- leading brands. It was fantastic and I loved it all the way up to when I didn't. And for me, I hit this career crossroads that is a big part of why I now do what I do today. Success is really what it looked like from the outside. I was on the board, I was on and on planes all the time. I know people looking in felt it was successful and glamorous

even for me. I was bumping into a wall. I don't know how else to explain it. It was very incompatible with becoming a mother for the first time. And that junction of mothering and career and was tough to navigate. And I hadn't seen it coming, which might be my own naivety, but there you go. I had thought a lot about replacing myself at home because I assumed in the opposite direction and then found it excruciating not to be present hardly at all for my little one. So what do you do with that? Those jobs are the most important. That's an incredible amount of

conflict to live with if you believe you're defined by the one that is less important to you. So that's where that started for me, that sort of pain barrier and puzzle that I had to figure out. There were a number of lost years in the figuring out and I think we will probably come to some of those as the conversation goes on. But long story short, I created a second jumping off point eventually and worked out that I needed what I did to be meaningful to me, to have congruence with my career and life. And that integration was the secret source to defining success for myself actually. So the psychology degree going all the way back was what began that second career and today I coach people who find themselves stuck or struggling in work that feels

wrong, overwhelmed or disconnected or perhaps they've been laid off. So whatever their crossroads might be and they can be many different things because we're all situated differently, what I help them do is redesign their careers so it realigns with the things that actually matter to them most. And sometimes that's a little shift and sometimes that's a great big aligned career transformation, but it's never about throwing out all that experience and knowledge that they've gained along the way so far. You mentioned spending 20 years in public relations. I'm curious, why did you choose that path back then, right off college? It was seen as a glamorous, traditional career. What was going on in your life at a time that led you to it?

I think even that career in public relations I fell into, I had briefly been in human resources before that and I think that had shown me that I was interested in people. Unfortunately being junior in human resources is a lot about admin rather than the people themselves. It turned me off fairly quickly because I was frustrated and had all this ambition and I didn't want to wait. And then I went to do my first degree was in media and communications and really my love of writing, my love of communicating, the idea of planned campaigns that really

speak to your target audience, getting into the psyche of that target audience. That was what tipped me into public relations in the first place. And I think when you're junior and your career building days, no matter what sector you choose, you're there to absorb the institutional knowledge, the career skill set, grow your own sense of gravitas within whatever field you are. It's not a lot about being choiceful. Certainly within public relations, you could be in so many different areas. I was in quite a broad area called consumer, and even that can be split into so many areas.

But it was clear that I wanted to be people focused. That stayed. Over the course of the career and the 20 years, you're quite right. I discovered at a few different points that I still wasn't doing anything that was actually intrinsically motivating to me. So if I tell the story of sometimes PR in cars, I mean, I drive, I'm not ever so interested in cars, that didn't turn me on or light me up.

And it was the same with something like Yeno Pages, which I mean, doesn't, I don't think even exist in the same way now, because it was before the internet days, if you can even imagine a great big book of contact phone numbers and details. It just wasn't making me feel alive at all. So this is where I started to notice, not that I could have articulated it this way at the time, that being competent at something, building a career on strengths alone is not the right way to go if you want to feel lit up by what you do. So I moved in the sort of more senior end of my PR career into food and health and nutrition

because I was engaged. And I think one of the most important campaigns I ever worked on and led was launching the first functional foods to market in the UK and Europe. And it was all about cholesterol lowering benefits. So it really had some meaningfulness infused through it, as well as being a big budget and a big sexy sort of thing to introduce functional foods against the backdrop of a lot of fear actually about genetically modified organizations back at that time. So I started to feel lit up and really notice the difference then and I never looked back. I specialized in food and health right to the end of my PR career. I was thinking about your journey in connection with your book.

This title talks about building a purposeful career. And it got me wondering, back in your PR days, were you already consciously searching for that sense of purpose? Or is it more something that came into focus later, as you gained more experience and perspective over time? So I think hindsight is a beautiful thing, isn't it? Everything is obvious with the benefit of that vantage point. But I think at the time I was onto something, I wouldn't say it was as conscious as I probably explained it to you today.

I think I was very self-aware. I could tell my own energy levels, my own sort of appetite, that aliveness as I call it now, was either up or down. There was no denying it. So I was very aware of where I was on that sort of energy matrix and riding the waves. And it was often about people. So I started to notice what is now obvious to me, either the campaigns have to be people focused in a real way, hence health. It feels like the most direct line you could possibly have to having a meaningful impact on people's lives. And at the time I was launching that functional food with cholesterol lowering, my uncle was going through some heart health issues.

So it really, that to me says it all. There was a personal significance within what I was doing. Now I could also say I was propelled along by promotions and that is also true. And I think the career builders, that's what happens. And that's how actually we don't notice sometimes for years. Often I'm coaching people who for 20 years have much like I was, have built to a place of seniority and realize they're at the top of a ladder they actually don't want to be on. Because they've been seduced a bit by those success markers until then.

And I think for me, the other piece that kept me going, and I hear this a lot as well in my coaching, is the people that I worked with. So the leadership aspect of it, because I was becoming more serious and posturing a culture where people thrived and wanted to work with me and we all got energy from each other and there was a certain amount of succeeding in a different way, in an interpersonal, collaborative culture. And what I would say is even back then, without all this awareness of psychology or organizational psychology or any of it, I would move in as a director to a new team and take every single person off-site to Coffey

from the most junior graduates right through to my number twos and asked them what would they like to happen in their career after this stop. And it's really interesting to me when I look back on that now that even then the emotional awareness or intelligence was there to understand that people need to feel purposeful about what they do. That wasn't special to me. People lit up and leaned in because I had asked. And that is a thread that carries through to this sort of career too of mine. You used the phrase seduced by the success markers. And I think that is so relatable. Because sometimes people might actually feel stuck in their own version of success.

And even though it looks good on the outside, that stuckness doesn't feel good on the inside. Before we dive into your approach and how you help others, I want to go back to your own story. After spending 20 years in public relations, what triggered your move? What was going through your mind at the time that led you to make that transition? So I think what happened for me is what happens for a lot of people. We professional people and I really my top tier work one is one with seasoned professionals. And seasoned professionals are excellent at persevering, even when they are, as you say, stuck in work that is feeling

off, that is no longer feeling aligned, because they can do it. So it's a very ambiguous line, and it feels like it's a high risk line to draw. If you believe you can only do what you've always done, and it's a long way down from the sort of the heights that you've achieved in your career. That is a massive decision and I think what happened for me is what I still see in my clients today and recognize for them. In the end, it's such an undeniable feeling to feel that disconnected from what you do every day, that stagnant, that it bleeds out of the career space and into the rest of your relationships and life generally. And it becomes undeniable

so that in the end, the fear of inaction, the fear of staying stuck another year, every year until you retire, feeling like that, knowing it's going downhill and affecting everything is actually the bigger risk than protecting the status quo. And that's what happened for me. It just felt undeniable and untenable and suddenly clear that I had to make change happen. Now, having said that, there were the lost years I alluded to earlier and it wasn't a smooth process and that's actually where an awful lot of my formula for purposeful career redesign came from. There was a lot of throwing mud at the wall and seeing what stuck. It wasn't a great process and it took too long, but it also taught me everything I know today

and have distilled in the book and the course and coach people through. So it's also hard to say I regret any of it. We might have a good degree of self-awareness, but that doesn't always mean we see everything with total clarity. Looking back on your journey, after all the moves, the risks, the uncertainty, what were some of the biggest challenges you faced along the way? And despite all that, what made it all worth it for you? Oh, it's absolutely all worth it because really, once I had the clarity about what I was aiming

for and I think that came for me in the final year of the psychology degree where I was still stimulated and more lit up than I had been for years learning but it was very challenging learning compared to my first degree for sure. It was tough and there was definitely a point quite early on where I thought, oh, have I done this wrong? Maybe I should go and pivot to a journalism master's or something that is more logical with what I did before. And then by the time I'd gone through the motions

and spoken to the people involved that could have made that happen for me, the next electives have come out for psychology. And I happened to have a word with myself. And I was bumping into clarity almost by accident that I was not prepared to look away from those psychology electives. No matter how hard it was, I had to solve it and back myself actually. So I did what I do for my kids and put a bit of extra support in place and got over the

challenging curve with statistics and neuroscience and never looked back. So I think that's really important lesson. And I think you're right. The self-awareness isn't just there for anybody. And the irony is not lost on me that I'm now collecting degrees and have psychology, but also positive psychology certifications, my narrative therapy, and I'm still learning. And I will always be learning and I accept that. And I think coming at your own life when you're in deep is probably one of the hardest things we do because it's tough to

have perspective on that. That's, I think, probably the very biggest benefit of having an OCHE is that you have somebody on the outside who's invested in illuminating for you so you can see for yourself what's going on and if there's a disconnect between what you say you want and what your actions are supporting. really where the clarity came and I think the aliveness came in year three where I was explaining to my professor, look, I've been approached to go and do a masters, but it's, I don't know, it was in the therapeutic space. It was for young adults. It just didn't sound quite right. In England, we operate with the NHS system and it was like putting a band-aid on a broken leg to me. I went through the motions and got off with the opportunity, but every bone in my body was saying, I don't agree with this. And having lived in the States for a few years and seeing people have experience of something

so different, I just knew that was not going to have synergy, not going to be an alignment for me. So again, the self-awareness, you bump into it. And I think it's a duty we have to ourselves to tune in and listen and shape our actions from there. And this amazing coach said to me, professor said to me, there is something that is less about problems and more about solutions is called coaching. And that's what started this whole journey. And she introduced me to people and I moved into that hook, line and sinker. And for me, even at the beginning, before I'd jumped into what was a very rigorous training with CTI,

it was the hope. I'd found it. I knew I had found it and I knew I had found it. And I knew I could bring everything I'm so passionate about, all my real life experience, but also the psychology and the neuroscience, and to help people get over their immunity to change when that's really hard. And I honestly have that aliveness every time a client of mine has a breakthrough. And it doesn't always have to be the big, dramatic, transformative ones. It's the shift for them that does it for me, that they move out of that oppressive feeling of stuckness and see a possibility for a different future and to trust themselves to build forwards towards it.

Was the reason you wrote the book because it's one of the most effective and cost-effective ways to reach a wider audience? Did you see it as a way to scale your message and help more people beyond one-on-one coaching? Yes and no. I would measure the impact I hope to have on people by the number of individuals I help. But to me it's not about scale. So I will always have one-to-one work at the heart of what I do because I feel so strongly that is such a deep texture. And that's really important to me. The reason

I wrote the book was it came out of lockdown. I was being asked by, I was at capacity. It was a very busy time for coaching. And I think that was a fantastic thing, obviously, lots of people were in a very different situation with their work and mine just went seamlessly online and I loved that. But I got to a point where I just couldn't have taken on any more coaching clients and was being asked because I suppose a lot of coaches do have a book and a course and I didn't have any of that. So that was where it came from. I put together a very quick and dirty course with just, obviously nobody could meet with anybody. So I just recorded it on zoom and put it together and let people have

a, they have access to it and that became a pilot test of sorts. And what I realized was in structuring my online course, I'd actually written a book outline and I'd even called what other people might call modules or lessons I'd called, and I thought, wow, this is a good way of books. So I started approaching sort of publishers and trying to work out it's a whole new landscape. How would I do that? So the learning curve began there. I picked it up last year when it, I'd had a health

hiccup and I came back to work with this sort of fresh energy, renewed appetite and thought that's unfinished business for me. I want to get this book out of my head and into the world. I always meant to, I was always too busy to. That's a shame. So that was it. I found a publisher who would help me do it easily and quickly. And Game Changer Publishing were fantastic at doing that. Amazing coaching, although they wouldn't call it that. And there we are. The book was into the world and launched a bestseller within a few days last summer.

So that was the motivation, lots of different reasons. And I do hope that anybody who feels that work isn't 100% right. So that's, there were an amazing amount of statistics out there that about 85% of us, if not more, feel that. So it's not that they're desperately and deeply, tragically unhappy, it's the beginnings of that sort of tug on the sleeve that work is feeling wrong, they're struggling, they're overwhelmed, they're disconnected. I would hope for those people to reach out and get this kind of a book that will introduce

new concepts, very actionable concepts. Every chapter has QR codes that lead to exercises, or me talking through a tool or a way to get traction, would be an easy lift. And that's the first step to getting unstuck, is to start engaging with ideas that can help you do that, which of course is the title of the book. Before we dive deeper into the book itself, you mentioned earlier that you had already created courses, and that eventually led you to turn those ideas into a book. It sounded like a natural progression. But speaking from experience, I published two books myself about 10 years ago.

Even with a publisher and all the content in hand, it was still a huge undertaking. Honestly, one of the most challenging things I've done, not just in terms of writing, but everything else around it. How would you describe your experience writing this book? Did it flow smoothly? Or were there unexpected challenges that first-time authors should be aware of? Yeah, the first thing I would want to say to anyone listening and feeling a bit daunted, but if that sounded too smooth, was everything sounds smooth after the event. And it's a bit like childbirth, you immediately forget all the pain. No, it wasn't that smooth. It was incredibly

immersive. And you're right, that was even with those ideas already formed, I knew exactly what I wanted to get down into this book and in what order. And it was still took absolute immersion for months. And I think the point of going with Game Changer was they say that timeline can be quite quick, which it was. They were right, but therefore immersive. I had to stop. Not stop. I had to look away. And here's an irony to watch for. I've had to look away from important people and my relationships to have the time to get the book done. Now, I think you probably understand at this point in the conversation, how important people are to me. And that's where my energy comes from.

So that's what's meaningful. So it was a trade off. It was a trade off. I accepted to get it done. The challenges were, you're on a learning curve. And although the publisher was fantastic at supporting me, the decisions are mine to make. It's my book. There's a discomfort in any growth, I always think. And I certainly had several points that I was very stressed on making decisions.

And actually, if I hold it up, the cover was one of them. I found this image, which I absolutely love because to me, it, it just says everything, this person's walking or these people are walking, they're moving. It's may not necessarily the same as taking action. The analogy with that and what people often explain, they don't necessarily use the word stuckness, but they explain they are stuck in a cycle of solving the same career problem over and over again on their own. And they can't figure out how maybe they've achieved situational change, they've moved from one corporate home to another and maybe nine months down the line they've noticed the same or similar story seems to be unfolding. They've carried the problem with them.

Yeah, they're solving the wrong problem, but it takes a couple of those of that and remember we only really work with very bright, competent careerists. So of course they're going to have tried a bunch of things before they tip into sort of a coaching relationship. So once I saw that image come together, it made sense. Whereas before that, the designers were quite understandably showing me things with tape that was peeling off because that was unstuck and all kinds of other ideas that made, that just weren't resonating for me. And I was struggling to explain what I meant.

I don't think I'm very visual. I think I'm all about words. So it was a difficult thing. And actually the technical bits and bobs of almost anything to me is very stressful. So there was quite a bit in that. It wasn't really about the writing. To me, the writing was the organic bit that just was almost therapeutic to get it out.

But yeah, it's a journey. And I think to do it with support is clever as a debut also, because I think otherwise you're shooting in the dark a bit. And to have the full partnership and guidance of someone who's been there before or many times before takes a load off. Let's dig into the boat now.

You structure it into three acts. Act one, alignment. Act two, career redesign. And act three, transformation. redesigned and act 3, transformation. First, why did you choose these three as the core structure? Why start with alignment? Why follow that with career redesigned and then end with transformation?

And second, for each of these acts, what are the key takeaways or core messages you would want readers to walk away with? Let's start with act one, the act of alignment. To me, the act of alignment is an important foundational step for everyone in career redesign. And I'm pretty insistent actually that we give this proper time and attention at the beginning of working with somebody because otherwise, if we don't hesitate there on purpose and take inventory, what happens is I'm helping somebody kick the can down the road of what they think or assume the right problem to solve is.

That's it for part one. Helen's journey from global boardroom to career coach showed us that success without alignment just doesn't stick. But how do you actually get unstuck? In part two, Helen walked us through her framework for career change. From the 3X of redesign to the power of a whole map. It's practical, honest, and full of aha moments. Don't miss it! Thank you so much for joining us today.

If you like what you heard, don't forget, subscribe to our show, leave us top-rated reviews, check out our website, and follow me on social media. I'm Vince Chen, your ambitious human host. Until next time, take care.